Martyn Woolley OUGD 301. RA10
The Brief:
The Concept:
The Audience:
Design a promotional publication for Residdent Advisor’s 10th birthday.
10 TOP 10’s OF THE LAST 10 YEARS.
18-30,Informed electronic music enthusiasts and clubbers, followers of resident advisor.
10 limited Edition Booklet’s/poster with a mini site and motion stings for website.
Martyn Woolley OUGD 301. RA10
Product. Limited Edition Promotional Booklet/poster. Aka. The Resi Guide™ 10 Edition’s.
RG001 DJ’s. RG002 Mixes. RG003 Labels. RG004 Videos. RG005 Albums. RG006 Festivals. RG007 Releases. RG008 Night Clubs. RG009 Stage Shows. RG010 Ones To Look Out For.
Specifications: Duplex Hotdog fold 639 mm x 497 80 gsm 2 spot colour PANTONE 3955 U PANTONE BLACK U
Martyn Woolley OUGD 301. RA10
Distrobution & Promotion
• 1 page flash style mini site.
• 8 seconds viral internet stings.