July August Issue

Marvelous Mode Summer www.marvelousmode.com

Bridal Headwear Veils Tiaras Millinery & More Hair Fascinators

Cool Shades Retro Sunglasses Sun hats

Celebration American Style The Pioneers & Legends

Claire McCardell & Mad Hatter Sally Victor

Allure of The Necklace

Issue #3 July/August 2012

Elvgren Vintage Pinup All American Summertime Girl

Letter from the Editor It’s that good ole summer lovin time of year. You have to be crazy not to love this time of year. The time has come to put on sexy shades and go to the beach, pool, bbq’s, tea parties, weddings and just plain kicking around. But that does not mean we have to be frumpy to be summer casual.... No quite the contrary ladies and gents.

It’s time to be cool literally and figuratively. This issue is dedicated to those accessorises that give us that chic hot look. The word retro is ever growing trend in the fashion world and in this edition find retro to modern looks to fit your look. Remember whatever you wear - wear it don’t let it wear you. Happy Summer!

Editor in Chief Heather Sonrisa

Table of Contents www.marvelousmode.com

Style American Style

Pgs. 5 - 6

Cool Shades

Pgs. 17 - 20

Allure of The Neclace

Pgs. 14 - 16

Hair Fascinators

Pgs. 26 - 27

Wedding Toppers

Pgs. 21 - 24

Mens Accessories

Pgs. 25

Features Sally Victor

Coverlook Editor Heather Sonrisa Makeup Revlon Gingerbread Woman Hair Fascinator by Heather Sonrisa on Etsy

Pgs. 7 - 10

Claire McCardell Pgs. 11 - 13 Copywright 2012MarvelousMode Editor in Chief Heather Sonrisa info@marvelousmode.com for all inquires and Ads

American Style This is an All American Magazine McCalls with the American Look starting to come to being in 1938.

American Style Summer Celebration It’s that time of year to get out doors and celebrate. BBQ’s and cookouts galore. The 4th of July is a time to celebrate America. Show your patriotic chicness in casual glamour. When and where did the evolution of the American Look come about? America is a young country compared to Europe where most of the our settlers came from. Alot of the American Style was an extension of French Couturier and English Victoriana. Immigrants and wealthy Americans who traveled to Europe brought back the look which spurred entrepenures in New York to open shops selling imports or remakes of those French Designs. This too was the way for accessory designers too. In the 20th Century the American Style was solidified by Claire McCardell’s sportswear and casual glamor and Sally Victors Millinery. Show your style with casual feminine glamour this summer.

Sally Victor True American Milliner Sally Victor was a true American Milliner. Unlike Lilly Dache she was born in the United States and most of her skills and study were here in the USA. She was born 1905 in Pennsylvania during a time when millinery was part of a woman’s every day wardrobe. She was said to have studied art in Paris but the bulk of her style and craft came from working in the Millinery Departs at Macy’s and other stores as a buyer and saleswoman. Also, she was counted as being a part of the Edward C. Blum Design Labratory and used the Brooklyn Museum’s many historical costume archives as inspiration for her hats. It also helped that she married a hat manufacturer Sergiu Victor in 1927. Then in 1934 she ventured out and opened her own millinery business. From then till 1968 when she retired, Sally was an American Top Milliner.

Some of the VIP’s she hatted were Queen Elizabeth II, Eleanor Roosevelt, Judy Garland, Lucille Ball, Mamie Eisenhower and many more.

To me Sally Victor was the most important Milliner in terms of the American Hat Trade. She introduced the modern woman and man to the famous Panama Fedora Hat. Her hats to me represented a more modern wearable approach than other milliners of the time. It was important to her to create hats/things that were pretty and feminine. She was quoted as saying, “According to her May 16, 1977 obituary in the "New York Times," Victor described her mission simply as "designing pretty hats that make women look prettier."

Sally Victor Hats

Collier’s Magazine 1947

American Mad Hatter

Sally Victor

Milliner Sally Victor

fitting actress Kay McDonald

Vogue July 1959

Sally Victor Hats 1930s-1950s

Collasipable Straw Hat Sally Victor Ad www.lacma.org

Vintage Sally Victor on Etsy www.etsy.com

Revlon Love Pat Vintage Ad with Sally Victor Hat www.metmuseum.org

Claire McCardell True American Pioneer of Fashion

Claire Mc Cardell was a true American Design Pioneer. She cultivated a style that catered to the American Woman. She was tuned into the growing casualness of the American Woman and her own wardrobe needs. However, she was highly influenced by the Parisian Couturier Madeline Vionnet, the creator of the bias cut dresses of the 1920s and 1930s. Claire’s genius lay in the fact that she could take a couture design and make it into a ready to wear version that was perfect for Modern American Women. It was the fabric restrictions during the 1940s wartime era that catapulted her to create simplier dresses that were flattering and shoes to match. Lord & Taylor decided during this time to start promoting American Designers, a first for any big department store as they always heralded the European Designers. Mc Cardell was chosen as the designer to highlight. Her star was set as a well known designer which was a first as most designers were ghost designers for department stores or manufacturers. Mc Cardell then decided women were now on the go and needed a versatile small wardrobe to accomodate and she created the original six piece interchangable wardrobe (a precursor to Donna Karan).

Claire McCardell 1940s - 1950s

Monastic Dress 1949

1940 Claire McCardell Sketching

1940

Claire McCardell

From Book Claire McCardell: Redefining Modernism by Kohle Yohannan & Nancy Wolfe

Blog: www.houseofwhitebyandrea.com

The allure of the Necklace Even the name Neck-lace brings to mind sensuality. The necklace loops around a part of our anatomy in a myriad of ways. What do you intend for it to say about you and your look? Sometimes we just throw an accessory on just to accessorize but an accessory should say something about the total package. A great piece of jewelry can be worn with anything. I think of the 1950s when Dior told women to wear pearls with everything; that a lady was not properly dressed without pearls. I personally love pearl necklaces.

But it does not have to be pearls. The right necklace can bring you great energy and chic. There are many different types of designs and designers. Chokers, lairets, chains, decolletage, long, and many more. What you wear depends more on your mood and personality than the shape of your neck. Trends are great to follow but don’t ladies and gentlemen, please don’t wear something trendy that quite frankly looks ridiculos on you. Wear things that flatter. There are many trends and styles pick yours. Our picks for trends are multi-strand, lockets and charm necklaces for Summer.

The allure of the Necklace

Ruby Two Shoes Necklace www.modcloth.com

Multi strand bead necklace www.etsy.com/shop/bswingle

Christian Dior 1952

9x7mm Graduated 18'' Strand - Yellow Gold Clasp www.mikimotoamerica.com

Mod Slick Chick Necklace by Fables in The Air www.fablesintheair.com

Bird Flew Charm Necklace by www.charmedanddangerous.net

Little Star Necklace by Amy Zerner www.amyzerner.com

Triple-Strand Faux Pearl Necklace www.smithsonianstore.com

The allure of the Necklace

Dearly Beloved Locket www.clockworkcouture.com

Beaded Flower Necklace www.simplysouls.com

Coco Chanel layered Necklaces

Pearls and Gros Grain Ribbon Necklace by Lanvin www.lanvin.com & www.neimanmarcus.com Gold Anchor Necklace www.barneys.com

All American Woman Vintage Summertime Pepsi Ad

Cool Shades for the Summer Time July and August are hot months that call for chic items that keeps us Cool. The important items to accessorize with are of course sunglasses and a hat. The trends that are most interesting to me are the retro sunglasses. For the right sun hat well take your pick. A great sun hat looks chic not ridiculos ladies. An oversized brim can be fun but a medium sized brim is truly hip. The trend toward the 1970s medium brim floppy hat keeps going but there are so many more styles to choose from. And it does not have to be straw. Most people think they have to wear straw hats when it is summer and yes they are quite beautiful but there are other fabrics that are quite right too: Cottons, terrycloth, linen, lightweight denim, and more. Be bold and daring in your summer choices. But always be pretty n chic.

Retro Looks Sunglasses

White and Black Polka Dot Cat Eye Sunglasses

www.retrocitysunglasses.com

Cloud Covers Sunglasses www.modcloth.com

ASOS Oversized Retro Sunglasses

www.asos.com

Eco www.sunglasseshut.com Paloma Picasso www.kingsofpast.com

The Original Wayfarers www.ray-ban.com

Rayban Jackie OO Collection www.ray-ban.com

Sun Hats

Emma Hat www.sundayafternoons.com

Frida - Womens Sun Hat www.hatcountry.com

French Riveria Doors Hat www.modcloth.com

Jessica Simpson Swirl Bow Floppy www.zappos.com

Olga Guillot - Goorin Brothers www.goorin.com San Diego Hat Company UBX2535 Ultrabraid XL Brim Sun Hat www.zappos.com

Wedding Toppers It’s that time of year for weddings. Actually people get married all year around but it has been traditional for the wedding season to be during July to August. On that special day brides definitely should accessorize but don’t over do it. The right headpiece can be the icing on the cake for your walk down the aisle. Don’t just let the hair and head be an after thought. It is just as important as the dress. There are so many beautiful bridal headpieces to choose from now a days. Veilings, hair accessories, fascinators, and even hats. So whether you wear your hair up or down adorn it with something pretty. Since the Duchess of Camebridge said I do, women have been wearing there hair down and a simple veil. Now we don’t all have a royal soon to be grandmother in law to hand us the family crown but you can find a simple tiara version that is right for your look. Remember do what suits you. This of all the days of your life should be about what is right for your look.

Audrey Hepburn in Funny Face

Bridal Headwear

Jennifer Behr Wedding Veil and Feathers www.jenniferbehr.com

Romantic The Holly Victorian Day Hat by Topsy Turvy Designs www.topsyturvy.com

Elegant Freshwater Pearl and Rhinestone Flower Hair Pins www.haircomesthebride.com Freshwater Pearl and Rhinestone Gold Comb www.haircomesthebride.com

Lace and Pearl Headband by Myra Kim www.etsy.com/shop/myrakim

Bridal Headwear Dramatic and Regal

Traditonal Veiling by Toni Fedrici www.headpieces.com

Bridal Headwear Exotic and Chic

Ellen Christine Bridal Cocktail Hat www.ellenchristine.com BABY'S BREATH www.princessbridetiaras.com

Alissa headband www.saragabriel.com

Two-Of-A-Kind Blusher www.bhldn.com

North Star Blusher Veil www.bhldn.com

Mens Summer Accessories

John Varvatos www.sunglasseshut.com

July 8th Hat by Goorin Brothers www.goorin.com

Pepe Sanchez by Goorin Brothers www.goorin.com Vintage 1941 Stetson Men’s Hat AD

The Hair Fascinators Fascinators are the It Hat of the 21st Century. Their mon petite counterparts are a more everyday wear alternative. Tarina Tarantino could be credited for bringing the sexy back to a woman’s head. Her little hair flowers have single handedly infused women’s look with a flair. But there is more to Hair accessories than cute flowers with crystals. Fascinators are more closely associated with more formal events like the Royal Wedding and the Kentucky Derby to name a few. But these Fascinators are for the everyday wardrobe to the nights out. The thing I personally love about Hair Fascinators is well they make a woman look fascinating. They are sexy, sweet, chic, stylish, forward, retro and well beautiful to wear. These little confections will add some pizazz and style to your summer look which will be swanderful and smarvelous (play on Audrey Hepburn movie Funny Face).

Lucille Ball a retro look a precurso to todays Hair Fascinators

The Hair Fascinators

Claire Fascinator www.thefeatheredhead.com Tasha 'Feather Whisperer' Fascinator Headband www.nordstrom.com Hair Fascinator by Radokri www.etsy.com/shop/Radokri

Mary Pickford recreation from Hat Artists www.etsy.com/shop/HatArtists

You’re on Top Fascinator www.modcloth.com

Giovannio by Emma B Shimmer Fascinator Headband www.villagehatshop.com

"ACID ALICE" FEATHER-TRIMMED TULLE FLOWER ANYWHERE CLIP

Pink Polka Dot 1930s Style Fascinator by Heather Sonrisa www.etsy.com/shop/heathersonrisa

www.tarinatarantino.com

Editors Final Words Well that’s all Folks. But stay tuned for The September Issue which will be out in August. Falls best accessories.

The trends and so much more. And all this in a new format. I love Fashion and delving into finding what’s out there. So many trends emerge from the underground so keep your eyes peeled. Have fun this summer and stay Cool and Chic.

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