Why Choosing The Right Theme For Your Website Is Crucial Before we look at the importance of choosing the best possible WordPress theme for your site, first let's take a look at what WordPress is, and also at some very interesting statistics. Essentially speaking, WordPress is a free tool that allows anyone to create and then manage their own blog or internet site. It is a combination of open source blogging and a content management system (CMS) that runs on a web hosting service. Okay, now for some recent statistics: * WordPress is currently used by 14.7% of the world's top one million internet sites * More than 22% of the world's websites are managed by WordPress * WordPress is the world's most popular blogging system, and has been for several years already * More than 60 million websites are currently powered by WordPress WordPress Themes One of the most appealing things about WordPress, is the fact that it makes it incredibly easy for a website owner to change or alter the theme of their site or sites. Users can switch from one theme to another effortlessly, and without causing any disruption to the content which is already in place on their sites. There are currently thousands of different themes to choose from, and while many of the themes are free, there are also a number of "premium" themes which can be purchased. Contrary to what many people believe, the purpose of a website theme is not all about making your website look flashy. Yes, themes can and do enhance the appearance of a website, but it does not end there. Your first priority when choosing a website theme is to look for one which will have an immediate impact on visitors to your site. That is, the theme alone should let visitors know what you site is about. A very basic example would be: If your site is dedicated to women's fashion, you would not want a theme that suggests your site has nothing to do with fashion. Instead, you would want to choose one of the more feminine WordPress themes, and preferably one which clearly demonstrates the nature of your site. Additionally, the theme you choose should flow effortlessly throughout your site. In other words, you don't want different pages clashing with each other. In short, it is all about consistency. For more info about Feminine WordPress Themes click here. We all know that one should not judge a book by its cover, but the reality of the matter is that most of us do. With this in mind, you need to take extra care that your chosen theme won't offend any visitors to your site. Your theme should be as neutral as possible, while at the same time, it should be alluring. This is particularly true if women are your target audience. There are plenty of feminine WordPress themes available, and there is good reason for this. Generally speaking, when a woman visits your site, her sole interest is to see what is being offered on your site. If you are marketing anti aging products, then that is what she wants to see. She is not interested in anything else, and that includes a fancy theme which is totally irrelevant to your site.