CONDÉ NAST
SELF
Imagine. Believe. Achieve. Self.com msimpson3678studen.wixsite.com/mysite
SELF is all about the wellness of its readers. SELF offers support, motivation, advice and all things fitness and health related. SELF has three main core values, inclusivity, accuracy and empathy that has been applied to this special edition issue of SELF magazine to celebrate one year of being a digital only publication. Taking on board the same morals this edition investigates the influence of social media on the world of SELF and its readers, finding out how and why it is able to impact on our fitness lifestyles. Editor-in-Chief of Issue
Editor-in-Chief of SELF
Marybeth Simpson
Carolyn Kylstra
Mission Statement. SELF always aims to help motivate, inspire and guide women through life. Our Mission: to explore and investigate the impacts social media has on the fitness world, industry and lifestyles of the public. SELF celebrates there one year going only digital with this special edition print, to not only support and encourage its readers but to discover and study social media’s effects within our world. 1
SELF / Media Kit
The Numbers.
9M
TOTAL AUDIENCE REACH
£2.1B+
SPENT ON SOCIAL MEDIA
30%/70%
MALE/FEMALE
150 INDEX HHI £210K+
£1.5B+
SPENT ON WELLNESS SELF / Media Kit
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Across Platforms
DIGITAL 6.5M
SOCIAL 5.0M
PRINT 4.5M
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SELF / Media Kit
VIDEO 5.2M
COLUMN
Survey responses from the public who tell all. We find the stats, percentages and thoughts of 34 applicants on how social media can affect our fitness lifestyles and online presence.
Our house columnist finds out just how good the Charlotte Crosby Bum Blitz DVD really is. As someone in the public eye and with many fans, her impact on social media can be huge.
COLUMN
FEATURE
We quiz a university student all about social media and the impact it can have on our online presence, and find out how she herself would apply a fitness lifestyle to her own platforms.
How good really is Joe Wicks the guru of Fitness? A fan and follower puts him under the microscope and tells us not only about her own fitness lifestyle but all about Joe Wicks, his food, and workout plans.
FEATURE
FEATURE
We chat to a real professional on the subject of how social media has influenced the fitness industry and her outlook on how it can affect us and our lifestyles in general.
FEATURE
In This Issue
We take a look at two celebrity Instagram, accounts to find out just how influential they can be on followers and fans, and whether or not they can be a positive effect on our fitness lifestyles.
CONDÉ NAST SELF / Media Kit
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