Style Guide

CONDÉ NAST

SELF STYLE GUIDE

The following pages and identity is a system put in place for SELF and was created to help in presenting the brand in a consistent, recognizable way.

TYPOGRAPHY Alternate Gothic No1 and EloquentJFPro Alternate Gothic No 1 and EloquentJFPro should be primarily used for headlines

Alternate Gothic No1 Regular

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ABCDEFGH IJKLMNOPQ RSTUVWXYZ 1

SELF / Style Guide

EloquentJFPro Regular

abcdegh ijklnopq rstuvwxyz ABCDEGH IJKLNOPQ RSTUVWX YZ

Social Media is changing the game when it comes to our fitness lifestyles

Social Media is changing the game when it comes to our fitness lifestyles Social Media is changing the game when it comes to our fitness lifestyles

Social Media is changing the game when it comes to our fitness lifestyles

TYPOGRAPHY Athelas Athelas should be primarily used for sub-headings and all body copy. It should not be used for any headlines.

Social Media is changing the game when it comes to our fitness lifestyles Regular

Social Media is changing the game when it comes to our fitness lifestyles Bold

Athelas

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV

Social Media is changing the game when it comes to our fitness lifestyles Italic

Social Media is changing the game when it comes to our fitness lifestyles Bold Italic

Es endam quia coratibea si denihillaut aut que et quam il minctiis dolupti blaborese di dolupta quuntinus aliquam quundit ut fugit of ciminis ex eatioria ipsam sequia cum dolorerferum re optiatur?

Regular

Es endam quia coratibea si denihillaut aut que et quam il minctiis dolupti blaborese di dolupta quuntinus aliquam quundit ut fugit of ciminis ex eatioria ipsam sequia cum dolorerferum re optiatur?

Bold Italic

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COLOUR

Deep Pink C=13 M=93 Y=19 K=17

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SELF / Style Guide

Lime Green

Lemon Yellow

C=38 M=14 Y=97 K=0

C=0 M=5 Y=85 K=7

Royal Blue

Burnt Orange

C=100 M=70 Y=0 K=0

C=20 M=83 Y=81 K=8

PHOTOGRAPHY

High Contrast/Full Colour images are enhanced by adding contrast to present a warmer and more comfortable atmosphere.

Black and White/and image can be converted into a black and white filter. However for SELF magazine black and white is unusually seen and only used in specxial circumstance.

Natural Lighting/ When using natural lighting it is best to capture as much of a warmer glow as possible to create a more natural and

Narrow Depth of Field/ When capturing close-ups narrow deoth of field should always be considerd to create a more personal feel, this should also be applied when taking headshots.

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