BOSTON & MASSACHUSETTS DEMOGRAPHICS Understand your world. Prepared by Market Directions
Mary Malaszek 617.323.1862 617.669.4037 cell www.marektdirectionsmr.com mary@marketdirectionsmr.com
Part I
Understanding the Study Area Comparisons in order to determine significance
Prepared by Market Directions
STUDY AREA– MEDIAN HH INCOME
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www.marketdirectionsmr.com
MARKET RESEARCH | Demographics
Massachusetts Counties and Boston MSA
How does the zip code within the universe compare to the whole universe? Index All Food at % Expenditu Home Families res Spend
Food Away from Home
Alcohol
Entertain ment
64%
126
122
125
131
124
373
64%
151
145
151
160
150
258
170
66%
157
148
154
166
156
290
143
50%
108
110
102
118
104
111
113
116
122
107
Median HH Income
Average HH Income
Massachusetts
$67
$93
39.3
6,600
74%
14.0%
2,500
1,600
Middlesex County (Cambridge)
$83
$112
38.5
1,500
75%
13.0%
583
Norfolk County (Brookline)
$86
$118
40.8
696
74%
15.0%
Suffolk County (Boston)
$54
$81
31.9
797
75%
10.0%
Location
Boston Proper
Total Median Populatio Populatio Age n--21 + n (000)
65+ %
Househol Families ds (000) (000)
This comparison is what tells you where the niche’s are and how they are the same and different.
Average Tapestry
Segment
Boston and Area Tapestry Segments Laptops & Lattes and their Counterparts are the dominant Segment in Boston City Living
Top Ten Tapestry Segments Boston v US Top Ten Tapestry Segments Boston v U.S. Metro Renters Laptops & Lattes City Strivers Trnedsetters City Lights High rise Renters International Marketplace Dorms to Diplomas Urban Chic Social Security Set 0
2
4
6
8 U.S.
Boston
10
12
14
16
18
The data Median HH Income (000)
Zip
Average HH Income (000)
Median Total Population Age Population 21 +
65+ %
% Single % Rent Households Families Detached Population
Avg. Home Value (000)
Not in Labor Force
Businesses
Nieghborhood/Municipality
02108 Boston (Beacon Hill)
$
108 $
161
34.8
4,049
82%
15.0%
2,322
26%
17%
67% $
1,112
28%
1,141
02109 Boston (Faneuil Hall/North End)
$
115 $
162
34.3
3,993
92%
15.2%
2,067
34%
9%
64% $
752
28%
1,038
02110 Boston (DTC/Financial)
$
115 $
200
55.4
1,906
98%
30.3%
1,276
25%
1%
46% $
955
33%
1,766
02113 Boston Hanover Street
$
70 $
94
29.6
7,360
96%
11.4%
4,236
20%
14%
80% $
520
22%
182
02114 Boston West End
$
84 $
125
30.8
12,807
90%
10.0%
6,907
23%
8%
73% $
550
25%
693
02116 Boston Back Bay
$
95 $
160
33.1
22,229
79%
13.0%
11,023
39%
9%
60% $
956
30%
1,971
02118 Boston South End
$
67 $
106
34.1
27,534
81%
9.5%
13,301
35%
12%
68% $
752
34%
773
02127 South Boston
$
70 $
97
30.6
34,732
84%
8.9%
16,668
37%
44%
62% $
563
23%
848
02129 Charlestown
$
91 $
126
34.4
16,189
82%
10.0%
8,648
46%
36%
58% $
652
23%
546
02138 Agassiz, Nine, West Cambridge
$
72 $
131
28.3
36,937
72%
11.4%
15,201
38%
38%
61% $
710
40%
1,141
02139 Riverside, Mid, Cambridgeport, Wellington
$
65 $
103
29.7
35,786
81%
8.5%
15,170
34%
36%
67% $
658
28%
1,062
02140 N. Cambridge, Highlands, Strawberry Hill
$
69 $
112
35.9
17,894
83%
12.7%
8,760
47%
39%
63% $
648
26%
493
02141 East Cambridge
$
61 $
84
31.3
13,344
86%
12.3%
6,962
36%
40%
67% $
619
30%
456
02143 Somerville
$
64 $
82
31.6
25,919
87%
9.0%
11,565
39%
61%
69% $
586
22%
606
02144 Somerville
$
76 $
96
30.8
24,539
86%
10.2%
10,997
38%
74%
64% $
665
23%
431
02145 Somerville
$
54 $
74
34.1
24,807
78%
9.2%
10,414
49%
67%
61% $
455
28%
489
02210 Boston
$
115 $
165
33.5
3,486
92%
4.0%
1,075
31%
0%
58% $
866
12%
993
02445 Brookline
$
107 $
149
35.8
20,723
75%
14.2%
9,599
50%
41%
44% $
759
32%
505
02446 Brookline
$
87 $
120
33.6
28,726
80%
15.6%
14,586
41%
20%
59% $
725
33%
950
02467 Brookline (Chestnut Hill)
$
127 $
187
23.4
23,724
63%
13.5%
6,677
62%
63%
33% $
1,184
44%
484
Subject Civilian employed population 16 years and over
BostonMiddlesex Norfolk Suffolk CambridgeMassachusetts County, County, County, Newton, MAMassachusetts Massachusetts Massachusetts NH Metro Area
3,522,203 864,950
Management, business, science, and arts occupations:
45%
Management, business, and financial occupations:
370,381
55%
17%
423,556
51%
20%
45%
21%
48%
18%
19%
Management occupations
12%
13%
14%
10%
12%
Business and financial operations occupations
6%
7%
8%
7%
6%
Computer, engineering, and science occupations:
8%
14%
9%
7%
9%
Computer and mathematical occupations
4%
7%
5%
4%
5%
Architecture and engineering occupations
2%
3%
2%
1%
2%
Life, physical, and social science occupations
2%
3%
2%
2%
2%
Education, legal, community service, arts, and media occupations:
13%
15%
13%
Occupations
2,553,286
Occupation Category
14%
13%
BostonMiddlesex Norfolk Suffolk CambridgeCounty, County, County, Newton, MAMassachusett Massachusett Massachusett Massachusett NH Metro s s s s Area
Community and social services occupations
2%
2%
2%
3%
2%
Legal occupations
1%
1%
2%
2%
2%
Civilian employed population 16 years and over
3,522,203
864,950
370,381
Education, training, and library occupations
7%
9%
7%
7%
7%
Management, business, science, and arts occupations:
45%
55%
51%
45%
48%
Arts, design, entertainment, sports, and media occupations
2%
Education, legal, community service, arts, and media occupations:
13%
15%
13%
14%
13%
3%
Healthcare practitioner and technical occupations:
2%
7%
2%
6%
2%
8%
6%
7%
Health diagnosing and treating practitioners and other
5%
5%
6%
5%
5%
Health technologists and technicians
2%
2%
2%
1%
2%
Service occupations: Healthcare support occupations
18% 3%
Protective service occupations:
14% 2%
2%
14% 2%
2%
22% 3%
2%
17% 2%
2%
2%
Fire fighting and preventiion
1%
1%
1%
1%
1%
Law enforcement workers including supervisors
1%
0%
1%
1%
1%
Food preparation and serving related occupations
6%
5%
5%
8%
6%
Building and grounds cleaning and maintenance occupations
3%
3%
2%
5%
3%
Personal care and service occupations
4%
3%
3%
4%
Sales and office occupations:
22%
Sales and related occupations
10%
Office and administrative support occupations
12%
Natural resources, construction, and maintenance occupations:
19% 8%
11%
10% 7%
23% 9%
12% 6%
4% 21% 10%
12% 6%
21% 11%
5%
6%
Farming, fishing, and forestry occupations
0%
0%
0%
0%
0%
Construction and extraction occupations
4%
4%
4%
4%
4%
Installation, maintenance, and repair occupations
2%
2%
2%
1%
Production, transportation, and material moving occupations:
9%
6%
6%
2% 7%
8%
Production occupations
4%
3%
2%
3%
4%
Transportation occupations
3%
2%
2%
3%
3%
Material moving occupations
2%
1%
2%
2%
2%
423,556 2,553,286
7%
6%
8%
6%
7%
Service occupations:
18%
14%
14%
22%
17%
Sales and office occupations:
22%
19%
23%
21%
21%
Natural resources, construction, and maintenance occupations:
7%
6%
6%
5%
6%
Production, transportation, and material moving occupations:
9%
6%
6%
7%
8%
Healthcare practitioner and technical occupations:
ď‚Ą As with the rest of the countr y, a majority of the labor force works in business and management.
Occupations Civilian employed population 16 years and over
Norfolk County, Massachusetts
370,381
Management, business, science, and arts occupations:
45%
55%
Management, business, science, and arts occupations:
45%
51%
Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:
13%
15%
13%
13%
7%
6%
Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:
7%
8%
Service occupations:
18%
14%
Service occupations:
18%
14%
Sales and office occupations:
22%
19%
Sales and office occupations:
22%
23%
7%
6%
7%
6%
9%
6%
9%
6%
Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:
Occupation Category Civilian employed population 16 years and over
Suffolk
Massach usetts 3,522,20 3
Occupation Category
Massach usetts 3,522,20 3
Suffolk County, Massachusetts
423,556
Management, business, science, and arts occupations:
45%
45%
Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:
13%
14%
7%
6%
Service occupations:
18%
Sales and office occupations: Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:
Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:
Occupation Category Civilian employed population 16 years and over
Massach usetts 3,522,20 3
Boston-CambridgeNewton, MA-NH Metro Area
2,553,286
Management, business, science, and arts occupations:
45%
48%
Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:
13%
13%
7%
22%
7%
Service occupations:
18%
22%
21%
17%
Sales and office occupations:
22%
21%
7%
5%
7%
6%
9%
7%
9%
8%
Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:
Norfolk
Middlesex
Civilian employed population 16 years and over
Massach Middlesex County, usetts Massachusetts 3,522,20 864,950 3
Boston MSA
Occupation Category
Boston-Cambridge-Newton, MA-NH Metro Area
NAICS CODE
Boston MSA Business Establishments
U.S. BLS--2013
--
Total
2,357,646
156
551
45
397
191
8,851
11,335
83,649
Manufacturing
4,435
152,822
Wholesale Trade
6,169
105,641
16,515
253,324
Agriculture, Forestry, Fishing and Hunting
21
Mining, Quarrying, and Oil and Gas Extraction
22
Utilities
23
Construction
42
EMPLOYMENT
124,705
11
31-33
NUMBER OF ESTABLISHMENTS
44-45
Retail Trade
48-49
Transportation and Warehousing
2,537
56,950
51
Information
2,977
99,110
52
Finance and Insurance
7,210
176,611
53
Real Estate and Rental and Leasing
4,815
38,300
54
Professional, Scientific, and Technical Services
17,292
229,197
55
Management of Companies and Enterprises
985
74,603
56
Admin Support &Waste Management, Remediation Services
7,467
147,977
61
Educational Services
2,211
168,473
62
Health Care and Social Assistance
13,233
421,292
71
Arts, Entertainment, and Recreation
2,291
40,650
72
Accommodation and Food Services
11,951
209,520
81
Other Services (except Public Administration)
12,609
89,314
99
Industries not classified
281
414