mary schafrath
www.msdesigns.us
DESIGN FIRM: CREATIVE DIRECTOR: POSITION: RESPONSIBILITIES:
Maryjane Fahey Design Maryjane Fahey Designer - Creative/Production Maryjane Fahey Design is a New York-based graphics studio responsible for creating the look and feel of many of America’s leading publications. Recently the firm has focused on diversifying its portfolio. This re-branding has been a major role in its shift.
http://www.mjfaheydesign.com
EDITORIAL IDENTITIES ART DIRECTION PROJECTS OURCLIENTS CONTACT US
DESIGN FIRM: CREATIVE DIRECTOR: POSITION: RESPONSIBILITIES:
Maryjane Fahey Design Maryjane Fahey Designer/Art Director This book cover was designed for InStyle’s Ultimate Makeup Book. It showcases makeup tips.
DESIGN FIRM:
Valentine Group
CREATIVE DIRECTOR:
Robert Valentine
POSITION: RESPONSIBILITIES:
Designer - Creative/Production This catalog design was pitched to Nike under the direction of Robert Valentine. The vernacular addresses young teenage females. Much of the photography, shot by Steven Meisel, Bela Borsodi and Mitch Feinberg speaks to the kind of energy we wanted to evoke in the catalog and was used strictly as a sketch for the pitch.
Valentine Group
DESIGN FIRM:
Robert Valentine
CREATIVE DIRECTOR:
Designer - Creative/Production In addition to sourcing energetic and relevant imagery, my responsibility was focused in exploring type systems that were both clean and modern.
POSITION: RESPONSIBILITIES:
DESIGN FIRM: CREATIVE DIRECTOR: POSITION: RESPONSIBILITIES:
YARD NYC Stephen Niedzwiecki Designer - Creative/Production This editorial spread was designed to feature the new John Varvatos store in BIG Magazine’s May, 2008 Issue. It features the reconstruction of historic CBGBs into a JV retail environment.
YARD NYC Stephen Niedzwiecki Designer - Creative/Production This special addition fragrance packaging was concepted for John Varvatos to commemorate the opening of their retail store at the historic CBGB at 315 Bowery. These concepts take visual inspiration from the distressed aesthetic of the store itself.
DESIGN FIRM: CREATIVE DIRECTOR: POSITION: RESPONSIBILITIES:
DESIGN FIRM: CREATIVE DIRECTOR: POSITION: RESPONSIBILITIES:
Kenneth Cole New York Chris Yoham Designer - Creative Director Awearness is a not-for-profit entity that exists within the larger brand umbrella of Kenneth Cole. It’s role is to support, encourage and empower acts of service, volunteerism and social change. During my time with Kenneth Cole, I designed and art directed collateral for this pioneering brand.
http://www.awearness.com
DESIGN STUDIO:
Kenneth Cole
POSITION:
Chris Yoham
PROJECT:
Designer - Art Director In addition to developing print collateral for Kenneth Cole’s philanthopic brand AWEARNESS, I also designed and worked with developers to produce the website. Email blasts and viral marketing techniques were utilized in developing this brand.
http://www.awearness.com
DESIGN STUDIO:
MS Designs
POSITION:
Designer / Art Director
PROJECT:
This is process work that was completed with the Wall Street Journal. WSJ was interested in promoting the launch of a New York Culture Section to their weekend edition. I was brought onboard to develop media kit and advertising concepts.
DESIGN STUDIO:
MS Designs
POSITION:
Design
PROJECT:
This identity was developed for Friendly Form Design, a New York based freelance designer. The website was developed in Wordpress in order for the client to easily modify and update work. WWW.FRIENDLYFORMDESIGN.COM
DESIGN STUDIO:
MS Designs
POSITION:
Design
PROJECT:
This catalog was designed for artist, Uriel Marin, one of the founders of the Mexican Artist Collective, Cocodrilo. This collective’s evocative installation art, woodcuts, etchings and paintings have been exhibited throughout Mexico, as well as in the USA and Tokyo.
DESIGN STUDIO:
MS Designs
POSITION:
Design
PROJECT:
This identity was designed in collaboration with Photographer, Cristobal Trejo for a cafe in Xalapa, Veracruz. Coffee from nearby Coatepec has a long tradition of superior quality. The concept of DespuĂŠs De Todo showcases a modern and weathered aesthetic.