mary schafrath
www.msdesigns.us
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
MS Designs Maryjane Fahey Designer - Creative/Production This identity was designed for Halcyon Gourmet, a restaurant and catering service in Greenpoint, Brooklyn. The philosophy of Halcyon is to make amazing food with love. The design esthetic was therefore developed to be natural, yet refined.
DESIGN STUDIO: POSITION: PROJECT:
MS Designs Designer / Art Director This identity was designed for DespuĂŠs De Todo (After Everything), a cafe and bar in Veracruz, Mexico. The concept of this lounge was to be bold, yet refined and comfortable; like a worn-in leather bag. The typographic choice was therefore bold and off-set with natural mediums, such as concrete wall finishes, hard wood floors and uncoated paper stock.
DESIGN STUDIO: POSITION: PROJECT:
MS Designs Designer / Art Director This identity was designed for DespuĂŠs De Todo (After Everything), a cafe and bar in Veracruz, Mexico. The concept of this lounge was to be bold, yet refined and comfortable; like a worn-in leather bag. The typographic choice was therefore bold and off-set with natural mediums, such as concrete wall finishes, hard wood floors and uncoated paper stock.
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
Maryjane Fahey Design Maryjane Fahey Designer/Art Director This book cover was designed for InStyle’s Ultimate Makeup Book under the direction of Maryjane Fahey. It showcases bold and refined typography.
T h e
g o o d
l i f e ,
T h e
n i g h T l i f e ,
T h e
b u s i n e s s
l i f e
Private LIVES Hong Kong’s Chicest Night Clubs Welcome to CaPrI Land of Sun, Sails, and Mystique
The NewGuard JUNE 2007 HK$35
The wang sisTers are The new socieTy
4 891571 201127 www.hktatler.com
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
Maryjane Fahey Design Maryjane Fahey Designer - Creative This editorial re-design was completed under the direction of Maryjane Fahey Design Studio for Edipresse Group. In keeping with British Tatler, Hong Kong Tatler is an essential passport to the world of socialite luxury. This cover image, shot by Robert Maxwell set the tone for the style of photography that we wanted to evoke, and was used strictly as a sketch in the magazine prototype.
sleek times Rolls-Royce. Rolex. Hasselblad. Some brand names for mencapsulate for perfection within
life Design Cars
Money
Money
Sports
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n styling by Anita Cheung
Cars
life
Homes
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Homes
clockwise from top Rolls-Royce for Hasselblad. Some brand names for men capsulate for perfection within Rolls-Royce. Rolex. Hasselblad. Some brand names for men capsulate for per fection within en aura for them for the more .
kends are a time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A fewthe budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband “Those weekends are a time weekend? All you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A fewthe budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those fill weekends are a time for weekend?
life
Tatler’s Picks
Design Homes
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1 satan throw pillows The “montre molle” or “the melting clock” is one of the most recognisable creations by painter, sculptor and writer salvador dali, the mas ter of surrealism. This crystal version by Daum is handmade in France by five master craftsmen 2 Barcelona chair The cherry blossom of Japan has inspired painters and poets for centuries, and the springtime blossoming of sakura is a much-anticipated event. . 3 cUstoM vases The cherry blossom of Japan has inspired painters and poets for centuries, and the springtime blossoming of sakura is a much-anticipated event. .And the springtime blossoming of 4 porcelain frUit Basket The cherry blossom of Japan has inspired painters and poets for centuries, and the springtime blossoming of sakura is a much-anticipated event. .The collection includes one watch set with diamonds and 5 wiel arets chair The “montre molle” or “the melting clock” is one of the , sculptor and writer salvador dali, the mas ter of surrealism. This crystal version by Daum is handmade in France by five master 6 water stones The cherry blossom of Japan has inspired painters and poets for centuries, and the springtime blossoming of sakura is a much-anticipated event. .The collection includes
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n photos by Tsai King-yan
Artifacts are clean and gleaming and shine. Accessories made of natrual fibers and are organic
A Modern Design hot design and a sleek sensibility define. his fusion inspired colors and jimmy leugn fill the rest of this design and moderns sensibilities into his gorgeous. h o n g ko n g tat l e r
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DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
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hose weekends are a time weekend a few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends arA time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A fewthe budget. “Those weekends are a
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time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take long car and fill this budget. “Those weekends are a time weekend? A few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or few hours may be all you need. My husband ancing the budget. “Those weekends are a time for her husband “Those weekends are a time weekend? All you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time
spring 2007
A I weekend and I do need to fill in one more line fewthe budget. All you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take long car and fill this budget. “Those weekends are a time “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband and I weekends are a time for us to talk and take for her husband, Patrick, as paying the bills or balancing the budget. “Those fill weekends are a time for weekend? A I weekend and I do need to fill in one more line fewthe budget. All you need. My husband ancing the budget. “Those weekends are a time for her husband, Patrick, as paying the bills or balancing the budget. “Those weekends are a time weekend? A few hours may be all you need. My husband
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hong kong tatler
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spr ing 2007
Maryjane Fahey Design Maryjane Fahey Designer - Creative/Production These layouts are a part Hong Kong Tatler’s redesign. They represent work that I took lead on. I sourced these prototype images from various magazines, scanned them, and designed the layout. The typography was then finessed by Maryjane Fahey.
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MS Designs Designer / Art Director These concepts where completed for the Wall Street Journal, promoting the launch of a New York Culture Section to their weekend edition. I was brought onboard to develop media kit and advertising concepts. Many of these ideas would transend into web and viral marketing.
DESIGN STUDIO: POSITION: PROJECT:
MS Designs Designer / Art Director These event invites where completed for the Wall Street Journal, promoting the launch of a New York Culture Section to their weekend edition. The invites where ultimately lithographed onto a brushed metal surface.
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
Kenneth Cole Chris Yoham Designer - Art Director Awearness is a not-for-profit entity that exists within the larger brand umbrella of Kenneth Cole. It’s role is to support, encourage and empower acts of service, volunteerism and social change. During my time with Kenneth Cole, I designed and art directed collateral for this pioneering brand. This particular piece is an invitation designed for the Awearness Book Launch Event.
http://www.awearness.com
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
Kenneth Cole Chris Yoham Designer - Art Director In addition to developing print collateral for Kenneth Cole’s philanthopic brand AWEARNESS, I also designed and worked with developers to produce the website. Email blasts and viral marketing techniques were utilized in developing this brand.
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YARD NYC Stephen Niedzwiecki Designer - Creative/Production This special addition fragrance packaging was concepted for John Varvatos to commemorate the opening of their retail store at the historic CBGB at 315 Bowery. These concepts take visual inspiration from the distressed aesthetic of the store itself.
DESIGN STUDIO: CREATIVE DIRECTOR: POSITION: PROJECT:
YARD NYC Stephen Niedzwiecki Designer - Creative/Production This editorial spread was designed to feature the new John Varvatos store in BIG Magazine’s May, 2008 Issue. It features the reconstruction of historic CBGBs into a JV retail environment.
DESIGN STUDIO:
Valentine Group
CREATIVE DIRECTOR:
Robert Valentine
POSITION: PROJECT:
Designer - Creative/Production This catalog design was pitched to Nike under the direction of Robert Valentine. The vernacular addresses young teenage females. Much of the photography, shot by Steven Meisel, Bela Borsodi and Mitch Feinberg speaks to the kind of energy we wanted to evoke in the catalog and was used strictly for the pitch.
DESIGN STUDIO:
Valentine Group
CREATIVE DIRECTOR:
Robert Valentine
POSITION: PROJECT:
Designer - Creative/Production In addition to sourcing energetic and relevant imagery, my responsibility was focused in exploring type systems that were both clean and modern.
to view additional work, please visit my website http// www . msdesigns.us