Valley Gala 2016 Press Release

THE V A L L E Y GA L A 2016 PRESS R E L E A S E

P R E S E N T ED BY M AS C ON SUM P T I ON ME DIA

Th e s e cond an n u al V al l e y Gal a event hap p ens Sund ay J anua ry 3 1 , 201 6 i n the h e ar t o f V a l l e y Art s D i s t ri ct . The Val l ey Gal a is a for ma l p a r ty; t a k i n g pl a c e i n New J ers ey ’ s Val l ey Art s D i s t ri c t pre mie r e e v e n t l o c a t i o n - H a t City Kitchen, located 459 Valley Street Ora nge , N e w Je r s e y 07050. The s econd annual event p resen ted

by Ma scons u m pt i o n M e di a i s S und ay J anuary 31, 2016 s t a rtin g a t 7:00pm.

The Va lley G al a , s t ar t e d i n 2015 was i ns p i red b y s t ap l e ev en t in th e N e w Y o r k C i t y a n d H o llywood fashion and social scene, The M et B a l l . T h e V a l l e y G al a i s t he s oci al event of t he y ear wh ere th e Valley A r ts D i s t r i c t c o m muni t y can s t ep out , d res s up , p arty a n d come toge t h e r . T h e e ve n t i s op en t o t he ent i re communi ty, a n d to all ages.

Las t y e a r f o r t h e f i r s t a n n ual we hosted one hundred guests who enjo y e d A n d r e ’ a n d h i s b a nd who sang old school party tunes. He also hos ts t h e we e k l y j am Project Groove, at Hat C i t y Ki t chen . An d ré ’s s e t l e d u s i n t o a D J p l ay i ng hi t s f rom t he 1990’ s . P romot in g the ev e n t i n c l u de d a l e gend ary p hot o s hoot wi t h M i k e R eilly.

The p r omo t i o n al m a t e r i al s t ars f ami l i ar f aces of memb er of th e co m m uni ty . Se e t h e ph o t o s at ht t p : ///mas cons ump t i on. com/th eshoots

“I loved the way everyone was dressed. The mini chicken and waffles prepared by Jeff Dorch were amazing. I frequent many New York City events and I can see The Valley Gala easily becom ing legendary.” – Le’Trice DeShon, New York based social media consultant

Thi s yea r , we a r e go i n g wi t h an up and comi ng D J i n t he N ew Jer se y a r e a wh o r e a l l y k n o ws how to bring the party. Dj Anton3z h a v e r e c e n t l y p l a y e d gi gs at Hat City Kitchen and Red Buddha Lou n ge . H e k n o ws h o w t o cater to his audience and get people on the d a n c e f l o o r . B a c k g r o u nd music will be songs compiled of local a r t i s t s and mus i ci ans .

Photograp h s b y B r i a n a H e a rt a t E r a A r t i s t C o llective

Th e s e m i - f o r ma l dr e s s c o d e i s t o s et t hi s event ap art f rom oth er ev e n t s i n t h e v a l l e y . T h e r e are many “wine and cheese” events, the tr a d itio n al g al l e r y s h o w p res ent ed b y Val l ey Art s , b ut th e V a l ley Ga la is di f f e r e n t . M a s c ons ump t i on M ed i a has b een k no wn for brin g i n g t o e v e n t s , a “N e w York cool” for the community’s young (19 - 3 5 y e a rs o l d) a n d t r e n d y s et . The d res s cod e d oes not mea n a gown o r t u x e d o , m o r e l i k e a stylish take on the formal attire. Be yo ur se l f, a n d c o m f o r t a bl e . There wi l l b e b es t -d res s ed awards giv e n t h r o ughout t he event .

Th e r e wi l l b e a p h o t o - b o oth in the dining room where you can take p hotogr aph s wi t h pr o p s , and agai ns t a b ack d rop . Take h ome a m e m o r y (a t l e a s t f o r s o c ial media) of the spectacular night with you r f r i e n d s , f a mi l y a n d c ommunity. Patrick Hilarie Photo graphy and G r e g o r y B u r r u s wi l l s e rve as official event photographers. You can v i e w the V a l l e y G al a ph ot os af t er t he event on ht t p : //ma sCon s u mpt i o n . c o m o n M ond ay Feb ruary 1, 2016 For t h e g o u r m e t f o o d t a s t i ng we are bringing back aspiring chefs, Jef f D o r c h a n d J o s h H e wi t t. The two will design a small, custom men u o f s p e c i a l l y p r e p a r e d dishes for you all to try. The two will in f o r m y o u o n t h e i r i n d i vidual and unique brands, cuisine and wha t t o e x p e c t f o r t h e i r u pcoming catering companies, Dragon of t h e W e s t 8 9 a n d Q uiet Fire Catering, respectively.

Th e r e will be l o t s o f c h a m p agne t hat ni ght as we are emp h a sizin g the H a t C i t y K i t c h e n S u n d a y drink specials. We will be making the Fre n c h 7 5 c o c k t a i l s , a s we ll as more surprises (champagne-based d ri nks) . E n j o y t as t y be ve r a g es as wel l as t he L ad i S av C os m o, a n d sp e cia l d r a f t be e r s . T h e r e real l y i s a l i t t l e s omet hi ng f or ev ery one . H a t C i t y K i t c h e n ’ s r e gular food, drink and dessert menu will b e a va ila b le t h at ni gh t as wel l . D ri nk s p eci al s wi l l b e avai l a ble for gu e s t s t h roug h t he ent i re event .

Photograp h s b y B r i a n a H e a rt a t E r a A r t i s t C ollective

Ev e n t S c h e du l e : • Pr e- Sale Ticket s a va ila b le on l i n e J a n u a r y 1 s t 2 016 • L.I.T . x Ma s co ns um p t io n C ol l a bor a ti on De bu t – V a l l e y G a l a 2016 P ro m o Sh oot relea s es P ho t o gr a ph e d by Br i a n a H e a r t J a n u ary 11t h 2016 • T h e 2 n d A nnua l Va lley G a l a a t H a t C i ty K i tc h e n J a nu ary 31st 2016 o D o or s ope n a t 7 : 0 0 pm o Food T a s t ing & Ta lk wit h th e C h e f s 7 : 0 0 -7 : 4 5pm o Ph ot o- B o o t h wit h P a t rick H i l l a r i e Ph otogr a ph y a n d G r e gor y Bu rru s o Mu s ic by D J A nt o n3z 8 : 0 0 pm -1 2 : 0 0 a m Hat C it y K it chen ha s a lwa y s be e n a pa r tn e r a n d s u ppor te r of M as consumpti o n M e d i a . W e h a v e h o s t e d t h e f i r s t V a l l e y G a l a , a hip-hop showcase, a n d t wo b r u n c h e s a t t h e b a r / r e s t a u r a n t / l i v e m u s i c venue.

Founded in 2 0 1 0 , H a t C i t y K i t c h e n h a s b e e n t h e g a t h e r i n g p l ace and ho me t o loc a l a rt s , m us ic a n d c om m u n i ty e v e n ts . T h e V a l l e y G al a wi l l take place a t t h e b a r a n d i n t h e i n t i m a t e l o u n ge a r e a w i t h a s t age and dance floor. I n t h e d i n i n g r o o m i s wh e r e t h e p h o t o b o o t h wi l l be up for a l i mit ed t ime. G o t o www.f a c e book . c om /h a tc i ty k i tc h e n f or m o re i n fo r mation on liv e m u s i c , o r b i t i n g a r t g a l l e r y , f o o d , d r i n k s a n d s c hedule of events.

New Jersey’s V a l l e y A r t s D i s t r i c t i s a n a r t i s t c o m m u n i t y l o c a t e d on the border of O r a n ge a n d W e s t O r a n ge . I n t h e 1 5 - b l o c k r a d i u s i s a vibrant neighborhoo d o f c r e a t i v i t y , i n n o v a t i o n , m u s i c , a r t a n d m o r e . The next up an d com ing t rend y ‘ho o d i s r e pl a c i n g ov e r -pr i c e d Br ook l y n as a de s ti n at ion fo r t he crea t ive d o e r . L oc a te d on th e H i gh l a n d Av e n u e t rai n station, th i r t y m i n u t e s f r o m N e w Y o r k C i t y ’ s P e n n S t a t i o n . H ome to Luna St age T hea t er, A rt s U nbou n d, F i r e h ou s e G a l l e r y , a n d m ore . Go t o www.va lley a rt s n j . c om f or m or e i n f or m a ti on .

Photograp h s b y B r i a n a H e a rt a t E r a A r t i s t C ollective

T h e 2 n d A n nual Valley Gala is a fundraiser for the newly formed Er a A r t i s t C ol l e ct i v e . T he “cul tur e wi thi n it’ s self” or k nown as formerly ORNG In k art i s t c o m m u n ity unexpectedly moved from the Ironworks building las t y e a r .

T o c o n t i n u e our work, art, music, and mentorship relationships we h a v e m ov e d i n t o t wo ne w spa ces i n the Valley A rts District. The visual art d e p art m e n t a n d t he Brews and Brushes Event moved into the new Kelli Co p e l a n d A r t s C r e a t i ve Co-op and the music, photo and more into the Box Co m p a ny .

Pro ce e d s f r o m the G a l a ti cke t sales go to these efforts to move into a n e w p h a s e o f gr owth. By attending the Gala you are supporting emerging a r t i s t s and a ct i v e co m m uni ty pa r ti ci p ants with future plans in Orange, NJ. L e arn m o r e a b o u t the a r ti sts yo u a r e supporting at masC onsumption. com/ te am / e r a- artist- collective T h o se wh o , fo r so me r ea so n, c annot attend the event can still supp ort Era A r t is t C o l l e cti ve , M a sco nsum ption Media and our partner nonprofit o rgan i z a t i o n s b y go i n g to http://masConsumption.com or contacting Patricia R o g e r s , va l l e y.zine. editor@gmail. com Y o u c a n p urchase tickets online now, due to the intimate setting o f t h e l o u n g e a r e a at Hat City Kitchen; there is limited standing and seatin g r o o m .

T h e r e wi l l b e some tickets sold at the door, but it is strongly recom m e n d e d yo u p u r ch a se a ti cket o r RS VP at http: //masConsumption. com/vall e y gal a . T h e t i c k e t gets you access to the drink specials, gourmet food tast i n g a n d t h e photo-booth all happening between 7:00pm and 8:30pm .

Ma s co n su m pti o n M edi a i s a multi- faceted media communications p l at form b r i n g i n g y o u the culture of New Jersey’s Valley Arts District. Since 2 0 1 2 , we h a v e a i m e d t o broadcast the vibrant, and emerging artist community o f f e r i n g e v e n t s , z i n e (print & online), media educational programs, for all a ge s a n d m or e . C r e a t ed by na ti ve N e w Y orker, Patricia Rogers who has worke d i n th e c om m u n i t y a s a n Ame r i Co r ps VISTA , writer, blogger and community ac t i v i s t.

Sh e o f f e r s me di a ser vi ce s, co nt act her for more information valley. zi ne .e d i t or@gmail. com.

T h e m e d i a o rganization started as a collaborative effort with ORNG I n k , a n d as a wa y t o pr o mo te l o ca l a r tists. We are always look ing to feature m u s i c i a n s , a r t i s t s, and collaborate with organizations, groups, small bus i n e s s e s a n d i n d i v i d u al brands. Submit to the artist spotlight, Masconsumpti o n Q u i z , W h a t W e L o v e , a nd mo r e bl o g features. Go to http: //masConsumptio n .c om / s u b mi ssi o ns o r co nta ct P a tr i cia Rogers, valley. z ine. editor@gmail. c om for more information.

Pho to gr a phs by Br iana Heart of Era Artist C ollective

P hotograp h s b y B r i a n a H e a rt a t E r a A r t i s t C o llective

“The music was my favorite part. It was great to hear new artists, and see the evolution of ones I have known and loved.. But, also I loved that at any point throughout the entire night, all you could see was smiling faces.� - Donette Shanel

M a s c ons ump t i on M ed i a 3 55 S Je f f e r s o n S t reet O range, New J ers ey 07050 www. m a s cons ump t i on. com www. f a c e bo ok . com/mas cons ump t i on www. t wi t t er. com/mas cons ump t i on www. i n s t a g r am.com/masconsumption P a t r i c i a Rogers , wri t er/b l og ger #Val l ey Gi rl NJ 917-428-3374 va l l e y . z i ne. ed i t or@gmai l . com www. i n s t agram. com/z i ne_ed i t or www. t wi t t er. com/z i ne_ed i t or