LEWES ROAD
2017 Brochure
I
WOODINGDEAN
I
FIVEWAYS
We’ll be with you every step of the way
02
Contents
Contents
Outstanding agents Outstanding results
Welcome
04
David Maslen
05
Lewes Road
06
Woodingdean
07
Fiveways
08
Business development
09
How to think like a buyer
10
Results that speak for themselves
11
Why choose Maslen
12
How we sell your home
14
Our bespoke marketing process
16
Featured properties
18
With you every step of the way
20
Experts in completing your sale
22
Independent financial advice
23
Top tips for selling your home
24
We look forward to speaking with you
25
Branch opening times
26 03
David Maslen
These are exciting times at Maslen. We are proud to be one of the highest selling estate agents in Brighton and Hove, and winners of the Brighton and Hove Estate Agents Award for Raising Professional Standards.
Business built on integrity
About I David Maslen
About I Welcome to Maslen
Welcome to Maslen
David established Maslen Estate Agents in 1999, having previously worked for one of the largest corporate agencies in the country, with a vision of
Taking the property profession back to its roots
Long term expertise
We are taking the property profession back to its
We have an unrivalled knowledge of the Brighton and Hove housing market.
roots, building a business on the foundations of honesty and integrity. We are one of only three estate agents in Brighton and Hove that has achieved membership of the Buy with Confidence scheme, established by trading standards. We are also one of the first agents in the city to become licensed members of the National Association of Estate Agents (NAEA), adhering to strict codes of practice, levels of staff training and qualifications.
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creating an organisation with an ethos of honesty and integrity, where the customer always comes first.
Our managers are some of the longest-serving estate agents in the area, and we use that knowledge to find creative ways to market your property and achieve the best results, tailored specifically for you. Our strong values and independent ethos have served us since we started in 1999, and have made us into what we are today: Brighton and Hove’s leading independent estate agent.
Expert knowledge He has successfully grown the business with branches across key areas of the city, and he is passionate about spearheading and expanding an
David Maslen
M.N.A.E.A.
independent agency that champions innovation, customer service and expert local knowledge.
Director
Serving the local community He remains a hands-on team member and takes
David is the driving force behind Maslen Estate Agents, with an unrivalled knowledge of the local housing market.
an active role in his staff’s development to ensure standards are upheld. David is involved in the community as treasurer of a local charity, The Nautical Training Corps TS Valiant.
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Ben Hawley
Woodingdean
Sharon Wareham
M.N.A.E.A.
Manager
M.N.A.E.A.
Manager
Ben has managed the Lewes Road office since February
Sharon has worked in estate agency since 1998, and joined
2012. He was previously manager of our Woodingdean
Maslen Estate Agents in April 2008. She was made negotiator
office from 2008 onwards, and has been with Maslen since 2002 when he joined as a Trainee Negotiator.
Friendly personable service Ben is dedicated to providing the best possible service.
Visit us 39 Lewes Road Brighton BN2 3HQ
01273 677 001
competitions for best customer service.
lewesroad@maslen.co.uk
Ben has an NVQ Level 3 in Estate Agency and passed
maslen.co.uk
all four National Association of Estate Agents Technical Award exams in 2006.
Dedicated to helping customers Sharon enjoys nothing more than securing sales and helping buyers find their ideal homes. Brighton born and bred,
valuation to completion of sale. Determined to defy estate - qualities that have helped him to regularly win internal
in charge in January 2013 and promoted again to manager of
Visit us
the Woodingdean branch in early 2014.
He will work with you every step of the way, from initial agent stereotypes, he is down-to-earth and approachable
Meet the Managers I Woodingdean
Meet the Managers I Lewes Road
Lewes Road
62-64 Warren Road Woodingdean Brighton BN2 6BA
she understands the local community and is dedicated to representing it. She is currently the longest-serving estate agent in Woodingdean.
01273 278 866
Her responsibilities include market appraisals, conducting
woodingdean@maslen.co.uk
viewings, seller support and sales progression. Sharon has been a qualified member of the National Association of Estate
maslen.co.uk
Agents since 2009.
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07
Business development After 18 years of loyal service with Maslen, working
Paul Wilkinson
across our offices, Nick is now responsible for
M.N.A.E.A.
developing the business as well as market appraisals
Manager
across Lewes Road and Woodingdean.
Expert advice and support Paul is a highly experienced agent, having worked in
Nick takes great pride in getting optimum results for
estate agency since 1991. He joined Maslen in January
clients. Drawing from the 7 years he spent working
2008 working successfully as the Manager of the Fiveways
Visit us
at Lewes Road and 5 years at Woodingdean, Nick is ideally placed to offer accurate advice and support,
office.
Dedicated to ensuring customers find the right house for them
290 Ditchling Road Brighton BN1 6JF
with an excellent knowledge of the local market.
Nick Wall
M.N.A.E.A.
Business Development Manager
supports customers throughout the process. He also
leading his team and overseeing and securing sales.
01273 566 777
Paul is passionate about his job and particularly enjoys
fiveways@maslen.co.uk
meeting new people. He gets a real sense of achievement helping people find the right house.
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Help throughout the sales process Nick not only carries out property appraisals and
He is responsible for the day-to-day running of the branch,
from the sales process and takes genuine pleasure in
Meet the Managers I Business development
Meet the Managers I Fiveways
Fiveways
maslen.co.uk
offers valuable support to the managers of the Lewes
Having worked with David since the opening of the first office in 1999, Nick’s progression is testament both to his professional qualities and David’s active involvement in his staff’s career development.
Road and Woodingdean offices. Nick achieved his NVQ Level 3 in Estate Agency in 2002, and has been a member of the National Association of Estate Agents since 2005, having passed all four of their technical exams.
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Promoting your house in a way that appeals to
No matter how ideal the layout is, viewers won’t be
Our Woodingdean branch achieved an average 99.83% of the asking price on all properties sold in
able to forget their first glimpse of the exterior.
2016. Based on the top-selling agents in the area our Lewes Road branch outperformed its competitors,
Appeal to emotions
This means staying on top of things.
agreeing 100 sales and selling 76% of all properties listed.
While being objective is a good start when it
Keep the lawn mowed, the driveway swept, and
comes to getting your home on the market, it’s
the patio algae-free. Wash the windows, clean the
also important to realise that buying a house is an
gutters, and be willing to repeat the process as
emotional process, and that viewers will be looking
often as necessary. You don’t need to spend a lot
out for a place they can call home.
of money to increase your curb appeal - but you
people you’ve never met can seem like hard work, but with a little research and an open mind, you can quickly work out who it is you’re selling to, and show your property’s full potential.
Do your research Before you start making changes to your home, take some time to understand potential buyers, and to get into the home-buying mindset. Start by searching current online listings in your neighbourhood. Take some time to critique them objectively - name a few nice touches that you see in the photographs, and make notes of anything off putting about the way the home is presented. Go one step further by analysing recent sales in your area, and looking at which houses sold the most and least quickly. Consider what your home has in common with fast sellers, and what you can learn from the slower properties on the market.
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picture of the sort of person you’re appealing to.
Results that speak for themselves
LEWES ROAD OFFICE
Services I Results that speak for themselves
Services I Blog article to be inserted
How to think like a buyer
Sales agreed in comparison to newly listed properties
may need to spend some time. Bear in mind that buying a home is also buying into a lifestyle. Is your property located in a particularly friendly neighbourhood, with green spaces for kids to play in? Is the property located within walking distance of the beach, or pleasant public footpaths? This is where having a local expert on your side can help. We are proud to know Brighton & Hove inside out, and can advise on the most attractive aspects of any area to help bring in buyers.
First Impressions
Think long-term While first impressions matter, buyers will also be looking at your property as a long-term investment and living space. It’s important to remember that viewers will be looking around your house with a view to how it would grow with their lives and families - as well as any potential for future problems. * This covers postcodes
Bearing this in mind, you may want to freshen up the interior. Consider replacing your kitchen
Did you know that it takes 7 seconds for someone
worktops or changing cupboards and drawer fronts
Ask us for advice on the typical buyer demographic
to make a first - and often lasting - impression of
- this will have a big impact, with minimal outlay.
in your area and price range, and get a mental
another person? The same is true of your home.
BN2 3, BN2 4, BN2 5, BN2 9 & BN1 4 & BN1 9, BN2 0, BN2 5 between 1/1/2016 - 31/12/2016
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Advice that you can trust
Getting results for you
Our unparalleled customer service takes the stress out
Getting the best price for your property is our priority, and
of selling your home and helps us achieve excellent
our track record speaks for itself. Last year, we achieved
results. We are consistently in the the top five agencies
an incredible 93.3% of our asking prices for all properties
in Brighton according to Rightmove, and have a database
listed. We also sold over ÂŁ73 million worth of property in
of active buyers who are matched to appropriate new
2016.
Services I Why choose Maslen
Services I Why choose Maslen
Achieving excellence
Why choose Maslen
listings immediately. As some of the longest-serving agents in the city, we pride ourselves on our honest, professional approach. We will
Thanks to our professional team of property experts,
always provide bespoke advice, tailored to your needs
our completion rate is consistently one of the highest in
and budget. Our well-trained negotiators are skilled at
Brighton and Hove.
getting the best price on your behalf, simplifying the sales process and ensuring you get the most out of your sale.
Creative marketing Buy with Confidence accredited
From our streamlined website and featured properties to eye-catching property alerts, advertising in top property magazines, and property video tours, we’re always
The Buy with Confidence scheme is accredited by Trading
innovating when it comes to market your property.
Standards and guarantees commitment to operating in a legal, honest and fair way. All our staff are CRB checked
All of our property postings include a floorplan, which
and qualified, highly experienced and fully insured. All
has been proven to attract 30% more viewings than
this means we can offer an exceptional level of customer
listings without one. Our bespoke marketing packages
service, evident in every aspect of our business.
are as unique as your property, ensuring the necessary exposure for a quick sale at the best price possible.
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13
Our enthusiastic, highly experienced team of negotiators are extremely knowledgeable about the local housing market and how to best market your property.
Great imagery gives your sale the best chance from the offset. Research has shown that the use of professional photographs helps properties to sell 50% faster, with a higher chance of achieving the
Print Advertising
Floor plans
As well as expanding your property reach online,
37% of buyers told Rightmove they wouldn’t enquire
we also focus on offline media. We have regular
about a property without a floor plan. That’s why
placements in local publications including Portfolio
we offer professionally created floor plans for every
Magazine, Latest Magazine and Brighton & Hove
property we sell, giving your home the best possible
Independent.
chance.
Services I How we sell your home
Services I How we sell your home
How we sell your home
Professional photographs
asking price.
Web Advertising
Video tour
95% of buyers find their properties online first,
Video is becoming increasingly central to property
making this the most important marketing channel.
marketing, and we’ve teamed up with Latest TV to
This is why we focus heavily on web promotion both
take viewers on a guided video tour of your home.
on and off the Maslen site. These videos really showcase your property, Each property has its own page on our site, with
including important information to attract a wider
professionally-written copy, floor plans, EPC ratings
audience. Best of all, this highly effective service is
and in-depth guides to the buying process, making
completely free.
Our professional photographers are experts at
the process as simple as possible for potential
everything from lighting to positioning, finding
buyers.
every possible way to achieve the best results for your sale.
We also advertise on all of the major property sites such as Rightmove and On the Market.
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15
OF BUYERS
OF STAFF
look at homes With over 18 years of experience in helping have qualified with the Level they've found the Internet 3 Technical Award in Sale of our on customers sell their property in Brighton Residential Property & Hove, we want to share our knowledge and Our site to received advice make over your process smoother.
Featured properties
LESS THAN
1%
WOODINGDEAN
Particular properties can become featured listings on our website,
of properties reduced
in our newsletter and in print
LAST YEAR
and as
online Rightmove
advertising and
such
Facebook,
40,000
catching the eyes of as many
visitors in 2016
Please refer to page 18-19 for more
buyers as possible.
We carried out
£73,338,745 SOLD worth of property
in 2016
937
VALUATIONS
in 2016
One of the
LOWEST PROPERTY REDUCTION RATES
The Saturday Selection
examples or visit maslen.co.uk
Balsdean Road Guide price £475,000 3 bedrooms
Professional brochures
of all Brighton estate agents in 2016
Where we think a property will attract a broad range of attention, we hold open houses to bring
Professional photography and glossy paper go
multiple prospective buyers together in one day.
a long way to making a property stand out. We
For particularly prominent properties, we hold open houses on Saturdays, known as the Saturday Selection, to attract as many people as possible.
“ We are first time buyers and bought our property through We carried out Maslen. I can honestly say that I could not fault them at all!”
937
Toby Larkin
VALUATIONS
in 2016 16
Services I Our bespoke marketing process
Services I Our bespoke marketing process
95%
Our bespoke OVER marketing process 70%
Our
MORTGAGE We OUT OF HOURS appointments and
FLEXIBLE
viewings available
LAST YEAR
also give every potential buyer a dedicated
viewing time to ensure they receive the best
SPECIALIST possible introduction to the property and all their
can meet you at any of our
questions are answered by experts.
THREE BRANCHES
“ Maslen sold a house for us last year and everything went through very quickly and smoothly thanks to all the staff “ Beryl Gill
produce professional brochures to give to all potential buyers, putting your property’s strongest assets in their hands and increasing the chance that they will revisit. All brochures are professionally printed on highquality card, ensuring they remain in good condition during what can often be a long day of viewings for buyers. 17
Services I Featured properties
Services I Featured properties
Featured properties With branches around the city, we help buyers find new roots in Brighton and Hove At Maslen Estate Agents, we put people before profit. That means using our expertise to find the right home - or the right buyer - for
Roundhill Crescent
Hollingbury Park Ave
North Gardens
Crescent Drive North
every customer.
£575,000
£650,000
£710,000
£492,000
LEWES ROAD
For sellers, we use our unrivalled knowledge of the local area to
4 bedrooms
FIVEWAYS
3 bedrooms
FIVEWAYS
3 bedrooms
WOODINGDEAN
4 bedrooms
ensure your property goes to the right person for the right price. Our completion rate is one of the highest in Brighton and Hove, thanks to some of the longest-serving agents in the area.
“Best Estate Agents ever experienced - professional, approachable, competent and exemplary”
Hanover Street
Inwood Crescent
£450,000 LEWES ROAD
2 bedrooms
Connell Drive
£350,000 FIVEWAYS
2 bedrooms
Sackville Road
£425,000 WOODINGDEAN
5 bedrooms
£600,000 FIVEWAYS
3 bedrooms
Mr. & Mrs. Guest
09 18
19
With OVER you every step YEARS of the18of service way OF BUYERS as
95%
independent estate agents
OVER
70%
look at homes
We want to make selling your home stress-free they've found on the Internet while getting you the best price possible. To give Ourwe’ve site received you a better idea put over Offices in of the sales process, together a guide to help you with your journey with Maslen.
3
THAN
have qualified with the Level
1%
visitors in 2016
with a combined
£73,338,745 SOLD worth of property
in 2016
78 YEARS In-depth valuation
VALUATIONS
LOWEST PROPERTY REDUCTION RATES of all Brighton estate agents
in 2016 preparation Marketing
initial valuation based on their in-depth knowledge of the local market and ensure your property is
937
listed at the best possible price. They’ll also help you
VALUATIONS
choose the most appropriate marketing strategy
in 2016
that will best position your property.
in 2016
We’ll take professional photographs and advertise
3
your property to our extensive database of buyers, as well as via web and print publications. We’ll also give you constructive advice on how best to present your property.
arranging a floor plan and EPC ratings, and
We carried out
This is your opportunity to really give your home some Our
MORTGAGE
OUT OF HOURS
SPECIALIST
appointments and
can meet you at any of our
FLEXIBLE
viewings available
LAST YEAR
feedback
One of the
putting together your property details. You’ll meet our valuation experts, who will give you an
transparent
one
picture throughout the whole process.
We will prepare your property for marketing,
of service with Maslen
every
Listing property details
We carried out
around the city Management team
2937
provide
attending
thoughts, allowing us to give you a well-rounded
LAST YEAR
Residential Property
and
viewings,
afterwards – we always ask potential buyers their
of properties reduced
3 Technical Award in Sale of
arrange
ourselves,
40,000
KEY LOCATIONS
1
LESS
OF STAFF
We’ll
4
Services I With you every step of the way
Services I With you every step of the way
Arranging viewings
5
Agreeing your sale
love - we always encourage sellers to express the character of their property by telling us why they have enjoyed living there. This is a tactic we’ve found works
We’ll help you agree the sale, negotiating on your behalf to get the
well for attracting buyers.
best results possible. We’ll also guide you through conveyancing and completion. Right from your first call to us, we’ll use our
THREE BRANCHES
extensive expertise to ease the process and help you secure a successful sale at the optimum price. And if you decide to move again? We’ll be there to help you then too.
WOODINGDEAN OFFICE achieved an average of
20
21
From our first viewing and valuation of your property, through to achieving the optimum sale price, our enthusiastic, experienced team will give you honest, professional guidance and support.
Maslen Financial Services With Maslen Financial Services, you get access
First-class service
Support and guidance
Superior customer service
Graham Griffin
Independent Mortage Advisor
Our NAEA qualified team spend
We are able to look at the full picture
Our Lewes Road office has a
a significant amount of time and
and find resolutions to any issues
dedicated sales progressor who will
energy ensuring a sale goes all the
that may arise, offering our clients
work alongside your main contact
way through to completion.
peace of mind and remaining on
to help push the sale through,
hand throughout the sale process.
supporting vendors and liaising
Aided
by
years
of
industry
experience, we have expertise on
Our
all aspects of the selling and buying
experts will remain your first point
process
of contact, building a long-lasting,
and
can
successfully
as
long
chains
and
negotiations.
managers
and
OVER valuable partnership. 17 YEARS complex of service as an independent estate agent
Five times accredited by Investors
valuation
OVER
This extra service, combined with
78%
that we believe makes Maslen
OF STAFF
90%
OF BUYERS
unique. We’re always ready to go
extra mile.found on the Internet look atthe homes they've
our clients, every time.
Offices in
4
they can provide the best service to
have qualified with the Level 3 Technical Award in Sale of Residential Property
Our site received over
35,000
visitors in 2015
We also offer a discreet
OVER
customer relations, is one element
attention to detail and impeccable
CeMAP
selling service, should you
LESS THAN
1%
require. With our low-key marketing option, your property won’t appear in
only deals) as well as expert recommendation of the most attractive mortgage for you, direct access to underwriters, budgeting advice, and fee-free.
Our financial experts will take the financial stress out of buying and selling. From the handy Stamp website, to fee-free independent advice, we can help you make the most of what you’ve got – whether buying or selling.
Direct access
Honest advice tailored to you Our mortgage specialist, Graham Griffin CeMAP, is on-hand to offer independent advice on mortgages, life cover and buildings and contents insurance, with an unbiased perspective on the best deal for you. With over 30 years of experience, Graham is happy
We’ll tell you if re-doing the bathroom before listing
to meet you at any of our branches to provide a
the house is a worthwhile investment. We’ll help you
well-rounded perspective on the financial market.
our large database of
calculate how much mortgage you can afford, and
Graham works in line with our estate agency hours -
buyers to identify those
we’ll help you assess how best to release capital on
please refer to our branch opening hours on page 25.
specifically looking for a
your property. All with no-fee, and no obligation.
the press or online, but
of properties reduced instead we will access
LAST YEAR
to the whole mortgage market (excluding direct-
recommendations on a host of insurance policies; all
Duty Calculator and Mortgage Calculator on our
possible outcome.
in People, we place a high level of importance on training our staff so
Low key marketing option
with solicitors to reach the best
navigate difficult situations, such
22
Independent financial advice
property like yours.
Services I Independent financial advice
Services I Experts in completing your sale
Experts in completing your sale
Maslen Financial Services is an appointed representative of Best Practice IFA Group Ltd which is authorised and regulated by the Financial Conduct Authority. Sole Proprietor David Maslen.
23
Make sure you finish all those DIY projects
Negotiation is an art. It depends on where
you’ve been putting off. The kitchen and
your house fits within the local market,
bathroom are most important, but if you’re
the state of the wider market and what
thinking of doing any major work before
the buyer’s position is. Juggling all these
you sell we’re happy to come round and
variables takes an expert, and is best left
give you our opinion. We could save
to the professionals. Let us take the lead
you money and hassle!
to get you the best price for your property.
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buyer’s eyes.
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so proud of our customer service record, get in
KIN
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prevent
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honest advice on how to see through a
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under. Being honest from the start will
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it more appealing. Our team can give you
ON R OA
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between a sale going through and going
INGT
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increase the value of your house and make
TCH
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undisclosed issue could be the difference
BLA
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can
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cleaning
unnecessary
about
AM R OA
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any problems with your property. An
any
agent
REH
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How will a buyer see it? Decluttering, renovations
your
at every stage of your sale. To see why we’re
SHO
LON
Be
minor
with
experienced team will keep you fully informed
Look at your home from a fresh perspective. and
upfront
Whether you’re looking to buy, sell or find financial advice, we’re here to help. Our enthusiastic,
Avoid wrangling
OLD
HOVE
ROAD
Have buyer’s eyes
Get in touch today
GRA ND
Thinking about selling but not sure where to start? Here are some expert tips for getting a good deal on your home.
THE LANES
S T. J AME
S’ ST RE
ET
MAR
EA
INE
PAR
ST
ER
N R O
Contact I We look forward to speaking with you
We look forward to speaking with you
DYKE
Services I Top tips for selling your home 24
Top tips for selling your home
AD
ADE
maslen.co.uk
wrangling
Our branches
Lewes Road
Woodingdean
Fiveways
01273 677 001
01273 278 866
01273 566 777
lewesroad@maslen.co.uk
woodingdean@maslen.co.uk
fiveways@maslen.co.uk
25
Contact I Branch opening times
nternet
OVER
Branch 78% OF STAFF opening times
have qualiďŹ ed with the Level 3 Technical Award in Sale of Residential Property
LESS THAN
1%
of properties reduced
LAST YEAR
d over
00
2015
Our opening hours for our three branches are as follows
1042
Mon 8.30 - 6.00 Tue 8.30 - 6.00 Wed VALUATIONS 8.30 - 6.00 Thu completed 8.30 - 8.00 Fri in 2015 8.30 - 6.00 Sat 8.30 - 5.00
LESS THAN
1%
of properties reduced
LAST YEAR
Our
MORTGAGE OUT OF HOURS
SPECIALIST
appointments and
can meet you at any of our
FLEXIBLE
viewings available
LAST YEAR
26
FOUR BRANCHES
Outstanding agents, outstanding results
At Maslen, we’ll be with you every step of the way
LEWES ROAD
I
WOODINGDEAN
I
FIVEWAYS