Life Beyond Tourism: Heritage for Planet Earth

2017

Life Beyond Tourism:

Heritage for Planet EARTH

®

From World HERITAGE Sites for DIALOGUE, to the PLANET EARTH we all share “Smart Travel, Smart Architecture, Heritage and its Enjoyment for Dialogue” Florence, March 11th - 13th 2017

Workbook Abstracts Book

ICLab Intercultural Creativity Laboratory

Palazzo Coppini

Hotel Pitti Palace al Ponte Vecchio

Auditorium al Duomo

Hotel Laurus al Duomo

LIFE BEYOND TOURISM B E S T

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P R A C T I C E S Since 1975

Tribute to Florence

Degree & Profession

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ART IN OUR HEART

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PALAZZO COPPINI

IN VIAGGIO PER IL DIALOGO

Fondazione Romualdo Del Bianco Collections

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www.lifebeyondtourism.org

19th General Assembly of the International Experts

Heritage for Planet EarthÂŽ 2017 Smart Travel, Smart Architecture, Heritage and its Enjoyment for Dialogue Workbook Abstracts Book

Auditorium al Duomo Florence, 11TH - 13TH March 2017

Patronages

Universities & Academies

Other Institutions and Associations

ACCADEMIA DEI GEORGOFILI

TO THE DATE 28TH OF FEBRUARY

Patronages •

Presidenza del Consiglio dei Ministri

Other Institutions and Associations

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MAECI - Ministero degli Affari Esteri e della Cooperazione Internazionale

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Accademia dei Georgofili (Italy)

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MIBACT – Ministero dei Beni e delle Attività Culturali e del Turismo

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Accademia delle Arti e del Disegno Firenze (Italy)

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ICCROM

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ANCI - Associazione Nazionale Comuni Italiani (Italy)

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UNWTO (2017 - International Year of Sustainable Tourism for Development)

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Associazione Beni Italiani Patrimonio Mondiale Unesco (Italy)

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Associazione Esercizi Storici Tradizionali e Tipici Fiorentini (Italy)

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ICOMOS International

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Associazione Italiana Turismo Responsabile - AITR (Italy)

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Regione Toscana

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Associazione per l’Agricoltura Biodinamica (Italy)

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Municipality of Florence (Italy)

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Camera di Commercio di Firenze (Italy)

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ICOMOS Hungary

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CIRT – Centro Interuniversitario di Ricerca sul Turismo (Italy)

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ICOMOS Russia

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Ciudades Patrimonio de la Humanidad (Spain)

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Prefecture of Yamagata (Japan)

•

•

Birgu Local Council (Malta)

CNA – Confederazione Nazionale Artigianato Piccola e Media Impresa, Firenze (Italy)

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City of Kyoto (Japan)

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CNAPPC - Consiglio Nazionale degli Architetti Pianificatori Paesaggisti e Conservatori (Italy)

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Municipality of Castelfiorentino (Italy)

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Confartigianato Firenze (Italy)

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Municipality of Pécs (Hungary)

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Confindustria Firenze (Italy)

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Municipality of Reggello (Italy)

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CNR – Consiglio Nazionale delle Ricerche (Italy)

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Municipality of Scarperia e San Piero (Italy)

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CPV – Centro Produttività Veneto (Italy)

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ENEA – Agenzia nazionale per le nuove tecnologie, l’energia e lo sviluppo economico sostenibile (Italy)

Universities & Academies

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ETOA – European Tourism Association

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NUACA – National University of Architecture and Construction of Armenia (Armenia)

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Federculture (Italy)

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Azerbaijan Tourism and Management University (Azerbaijan)

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FIPE – Confcommercio (Italy)

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Azerbaijan University of Architecture and Construction (Azerbaijan)

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Fondazione Architetti Firenze (Italy)

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International Black Sea University (Georgia)

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Fondazione Italia Giappone (Italy)

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Tbilisi State Academy of Arts (Georgia)

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Foundation of the Valley of Palaces and Gardens (Poland)

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University of Georgia (Georgia)

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ICOM Italy

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Università degli Studi di Firenze (Italy)

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M. I. Rudomino All-Russia State Library for Foreign Literature (Russia)

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Toyo University (Japan)

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Museo Casa di Dante - Unione Fiorentina (Italy)

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AGH Akademia Gorniczo-Hutnicza, Krakow (Poland)

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OTIE Observatory on Tourism in the European Islands (Italy)

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State Higher Vocational School in Racibórz (Poland)

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Satoyama Initiative (Japan)

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Wrocław University of Science and Technology (Poland)

•

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Irkutsk National Research Technical University (Russia)

S.I.P.B.C. - Società Italiana per la Protezione dei Beni Culturali (Italy)

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Samara State University of Architecture and Construction (Russia)

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Società Geografica Italiana Onlus (Italy)

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Yegor Gaidar Foundation (Russia)

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Marukyu Koyamaen Co., Ltd (Japan)

LIFE BEYOND TOURISM ® MESSAGE TO THE WORLD

Leonardo da Vinci’s Carrara marble bust the Visionary Creator by the artist Dino De Ranieri (Pietrasanta, Lucca) Eleven exclusive art works delivered by the Fondazione Romualdo Del Bianco® - Life Beyond Tourism® in Armenia, Azerbaijan, Georgia, Italy, Russia, Ukraine e United States of America

1 8 5 9

7

2

3 4 6

11 10

1

All Russia State Library for Foreign Literature, Moscow, Russia

5

Moscow Architecture Institute MARHKI, Moscow, Russia

9

2

State University “Ivane Javakhishvili”, Tbilisi, Georgia

6

University of Architecture and Construction of Armenia Yerevan, Armenia

10 Kazakh Leading Academy of

3

State Academy of Arts, Tbilisi, Georgia

7

Auditorium al Duomo Florence, Italy

11 Kyrgyz Russian Slavic

8

State University of Ivanovo, Ivanovo, Russia

4

Azerbaijan University of Architecture and Construction, Baku, Azerbaijan

No other copies will be made out of this model

Wisconsin Green Bay State University, Green Bay, USA

Architecture and Construction Almaty, Kazakhstan University, Bishkek, Kyrgyzstan

The artist Dino de Ranieri in Pietrasanta, Lucca

LIFE BEYOND TOURISM ® MESSAGE TO THE WORLD

Michelangelo and Galileo Galilei Carrara marble bust by the artist Dino De Ranieri (Pietrasanta, Lucca)

1

Palazzo Coppini Firenze, Italy

3

Polytechnic Tadeusz Kościuszko Cracovia, Poland

1

Auditorium al Duomo Firenze, Italy

2

Warsaw Polytechnic, Poland

4

Arab Regional Center for World Heritage, Manama, Bahrein

2

Science Centre for Youth Kyoto, Japan

michelangelo

Museum of Municipal Engineering Cracow, Poland

galileo galilei

N°1

N°1

Palazzo Coppini Florence, Italy

Auditorium al Duomo Florence, Italy

N°2

N°2

Varsaw Polytechnic, Poland

Science Centre for Youth of the City of Kyoto Kyoto, Japan

N°3

N°3

Polytechnic Tadeusz Kościuszko Cracow, Poland

Museum of Municipal Engineering Cracow, Poland

N°4 delivered

3

Arab Regional Center for World Heritage Manama, Bahrein

LIFE BEYOND TOURISM ® MESSAGE TO THE WORLD Presentation of World Heritage “Sites for Dialogue” & Courses International Institute Life Beyond Tourism®

Academic Courses, Workshops and Seminars

IILBT

Presentation of “World Heritage Sites for Dialogue”

Istituto Internazionale LBT

Presentation of “World Heritage Sites for Dialogue” & Academic Courses, Workshops and Seminars

presented at

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International Conference Preventive Conservation of Human Environment Warsaw, Poland

1

Azerbaijan University of Architecture and Construction Baku, Azerbaijan

11

2

Region Tuscany Council Florence, Italy

International Institute Life Beyond Tourism Florence, Italy

12

3

Tuscany & Tourism Florence, Italy

Urban Planning and Tourism Consumption Jerusalem, Israel

4

ICOM General Conference Museums and Cultural Landscapes Milan, Italy 5th Edition of OTIE International Summer School a Gozo Gozo, Malta

6

Republican Inspection for Protection of Monuments of History and Culture of the Ministry of Culture, Information and Tourism Byshkek, Kyrgyzstan

7

Josai International University Tokyo, Japan

8

Yamagata City Prefecture Yamagata, Japan

9

XXV International Competition of Graduation Projects in Architecture and Design Novosibirsk, Russia

13

14

19

Saint Petersburg State University of Culture and Arts Saint Petersburg, Russia

20

Tbilisi State Academy of Fine Arts Tbilisi, Georgia

21

ICCROM - Italian Geographical Society Rome, Italy

22

Società Italiana Protezione Beni Culturali Rome, Italy

US ICOMOS Washington DC, USA

requested 8th International Conference on Contemporary Problems of Architecture and Construction Yerevan, Armenia

15

The Arab Regional Centre, World Heritage Manama, Bahrain

16

Information Technologies, Computer Systems and Publications for Libraries, LIBCOM Suzdal, Russia

17

Samara State University of Architecture and Construction Samara, Russia

18

Egor Gaidar Foundation Saint Petersburg, Russia

by FONDAZIONE ROMUALDO DEL BIANCO

23

ICOMOS Russia Moscow, Russia

24

Petra National Trust Amman, Jordan

25

Norbert Wiener University Lima, Peru

26

Ivanovo State University Ivanovo Government Region, Russia

27

Ministerio della Cultura Bondin, Malta

28

Wroclaw State Technical University Wroclaw, Poland

29

ERASMUS + SURE Flaminia Foundation Lublin Technical University Madrid Technical University Vilnius Gediminas Technical University

19th General Assembly of the International Experts | March 2017

Foreword This 19° General Assembly of the International Experts of the Foundation on the theme HERITAGE for PLANET EARTH anticipates the G7 of culture planned in the coming days also in Florence. For the first time, as announced by the Minister for Cultural Heritage and Tourism Dario Franceschini, the G7 will see the United States, the United Kingdom, Germany, Japan, Italy, Canada, France confront not only on strictly financial, economic and security issues; in Florence the ministers of culture will meet in order to discuss how to "give priority to the issue of cultural heritage protection and culture as a tool for dialogue among peoples".

We are particularly delighted that this issue has reached such a high level and we are pleased to remember that since 1991 - the day of the hammer blow on the foot of David - the Fondazione Romualdo Del Bianco has begun to develop research together with all of you, International Experts of the Foundation, arriving then to see the circularity in the synergy between the UNESCO Conventions of 1972 with the 2003 and 2005 ones, and vice versa towards the 1972 Convention as published in the book SITES for DIALOGUE1 and in the Slides Book2.

The event HERITAGE for PLANET EARTH received 55 Patronages, with 46 Participating Countries on 5 continents, 104 cities, 104 contributors, 101 speakers, approximately 250 participants in total, among which 35 Mayors and representatives of local administrations, as of 27 February 2017. This a workbook, while the post-event publication will highlight the precise data.

Brief Program updated at February 27th 11 March, Saturday Morning . Opening ceremony with the presentation of . Book of Memories 2013 . Contributions to the 18° GA 2016 . Ceremony of denomination of the Private Museum Fondazione Romualdo Del Bianco: Collections of the Expressions of Friendship and Gratitude . Ceremonies of Denomination . Unveiling of the gift by the sculptors Sirio and Dino de Ranieri, Renaissance courtyard named after Ekaterina Genieva 11 March, Saturday Afternoon . Hymn of the Foundation “Hymn of Hope” . Tribute to the participants . Keynote speech . Panel Session . Signing of Memoranda of Understanding 12 March, Sunday Morning . Congress: three sessions Smart Travel for Intercultural Dialogue Smart Architecture for Intercultural Dialogue Heritage and its Enjoyment for Intercultural Dialogue 12 March, Sunday Afternoon . Model Life Beyond Tourism on the territory . web app <DelBianco-CitySmart> 13 March, Monday . Model Life Beyond Tourism : focus . focus on the Model Life Beyond Tourism . focus on the Certification Life Beyond Tourism . focus on the web app <DelBianco-CitySmart>

1 2

Masso delle Fate Edizioni, April 2016 ISBN 978-88-6039-375-3.

Masso delle fate Edizioni, March 2016 ISBN 978-88-6039-376-0.

Introduction |

Foreword

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19th General Assembly of the International Experts | March 2017

“HERITAGE for PLANET EARTH®” 2017 Smart Travel, Smart Architecture, Heritage and its Enjoyment for Intercultural Dialogue The 19° Assembly of the International Experts of the Fondazione Romualdo Del Bianco®-Life Beyond Tourism® welcomes its 250 participants, from 104 cities in 46 Countries on 5 continents, among which 35 Mayors from all over the world, with 55 patronages.

IN TRAVEL FOR DIALOGUE For those who for the first time participate in the activities of the Foundation we consider necessary to make the following clarification: Life Beyond Tourism® is not tourism, it is about promoting dialogue among cultures, through travel with heritage and contemporary culture of territories that favour the encounter, knowledge and respect for diversity among the multiculturalism of visitors, which is an opportunity to be grasped and appreciated for the benefit of the international community1.

SITES FOR DIALOGUE After the 18° General Assembly of 2016, its conclusions lead to the publication of the “SITES for DIALOGUE”, and today we are here to think again about the importance that the Heritage might acquire on the global scale both for the growth of the international community in peaceful coexistence, and for the respect of the health of the planet Earth if with travel stimulated by the desire to get to know Heritage, with encounters among cultures, with dialogue, with knowledge about diversity and respect for it – if we aspired to pursue the pleasure of encounter among over one billion human contacts via the exchange of business cards, the cards that are normally delivered only on the occasions of business trips.

In all these years the Foundation has been highlighting the great opportunities (Life), beyond tourism based on services and consumption (Beyond Tourism); this is a potential not to be underestimated and not to be missed for its use for the benefit of the world community that is rapidly approaching 10 billion people.

With Life Beyond Tourism® the Foundation sees in World Heritage Sites a great strategy for carrying out training for the encounter among cultures and exercise in intercultural dialogue and, therefore, for a further richness of the Site that has an opportunity of creating dialogue among those who simultaneously visit it, in the mood of entertainment and escapism, typical for all us during our holiday trips. The intention is to arrive to perceive - both in the commercial offers of tour operators, and in places of welcome and hospitality, as well as in the means of transport, museums, in the streets and everywhere in the supply chain of travel - the commitment to study, to design and to propose solutions that will lead to the habit of exchanging contact details and relationships with the help of aforementioned business cards among travelers, and among travelers and residents of the visited place. The Foundation defines all these actors demonstrating to be open to such a development as Communities in process of Learning - Learning Communities2 - or all those who have appreciated these immeasurable opportunities for the International Community, to which they belong and which in the course of one century has seen, among other things, not only the exponential growth of individuals on this planet, but also the economic, technological and mass communications’ growth. This growth favoured travelling, which in the past 70 years has accomplished one of the largest, widespread and beautiful works of art, which is the network of tourism that has led to the mobility of over a billion people per year on travelling toselected destinations.

Today, this worldwide network, in a totally evolved international context, should simply be oriented towards its use according to new requirements demanded by the globalization; consequently, the product offered by the operators that conceive and disseminate tourist programs, by services’ sphere operators, transport companies, etc., will have to be differently structured and oriented to meet the needs of encounter among cultures and dialogue for the growth of the international community in peaceful coexistence; a product, which due to its importance should be 'certified'; a new commercial product:

1

. In Viaggio per il Dialogo Edizione Febbraio 2014 ISBN 978-88-404-0422-6 . Travel and Dialogue Edizione Febbraio 2014 ISBN 978-88-404-0421-9 . In viaggio per il Dialogo con il Patrimonio per uno Sviluppo Sostenibile Ed. 2014 ISBN 978-88-404-00043 2 Residents, travellers, local services’ suppliers, cultural institutions, intermediaries, public authorities and administrations, research centers on market trends, educational institutions and designers that respond to the needs of the market - Manifesto Life Beyond Tourism 2008, Art. 9.

Keynote Speech |

Paolo Del Bianco

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

• to donate ourselves, with our own time and money, for the knowledge of the others and for letting others know ourselves • for the discovery of cultural diversity on our planet • for learning and respecting diversity • for the growth of awareness of local communities • for the independent conservation of local heritage • for a conscious respect for the environment of our planet.

Therefore, not only egocentric and selfish tourism (cultural tourism for my culture, sports tourism for my physical shape, thermal tourism for my well-being, etc.), but definitely an altruistic journey, in which all the involved offer consciously their time and money for the travel contributing to the growth of the international community.

CERTIFIED MANAGEMENT PLANS In 2016, with the publication SITES for DIALOGUE we have come to meaningful conclusions with concrete proposals for the Management Plans of the UNESCO Heritage Sites.

With Life Beyond Tourism®, due to the simultaneous presence of multi-culturally diverse visitors that are in relax conditions of leisure travelers, World Heritage Sites have additional opportunities, but also responsibilities, for the 'protection' of that heritage itself.

From here derives their commitment to take formal action for the 'protection' of heritage, promoting dialogue among cultures and exercise of dialogue on the whole planet, in all the World Heritage Sites with certified activities on the Management Plans, clearly declared and measurable also by the users.

CERTIFICATION FOR DIALOGUE Who participates at the Movement Life Beyond Tourism® Who participates at the Movement can adhere to three levels of certification: ordinary Members, or Autocertify themselves with an open statement on what is being certified and submit themselves to the consumers’ assessment of their performance, or attain Quality Certification for Dialogue by accredited international organizations, including those recognized by the Foundation.

Those who believe and participate in the Movement lend themselves to listening and training and feel to be an active part of the Movement open to making a contribution to the international community. They do not limit themselves to ordinary services, but in fact protect the guests during their stay and especially direct them towards the reflection on the importance of their role within their journey and the time and money they dedicate to it, for the development of the International Community in peaceful coexistence and in respect for our planet Earth.

Thus, they certify themselves in order to attest to the acquired competence as an added value of their own activity and services offered to their Guests in terms of promoting dialogue among cultures. The latter ones have a possibility to verify and measure immediately and directly what is declared in the certificate; the Consumers themselves will give publicly their opinion, not a generic one, but quantifiable and measurable on the basis of individual points for encouraging dialogue.

Therefore, the travel is seen as an enjoyable school where learning of the individual increases his or her sensitivity on the issues of dialogue, heritage protection and the planet Earth, as well as the cultural level of the international community, to which we all belong. The various actors involved in Learning Communities will normally be engaged in a process whose stages are the five petals of the flower Life Beyond Tourism®: 'encounters', 'communication', 'knowledge', 'appreciation of diversity of cultural expressions and their respect, and consequently conservation' and 'economy', with an aim of reducing the waste of energy with the excesses of services and consumption, according to the fundamental principle of respect and protection of the planet Earth we all share.

This will result in opportunities for useful reflections, with a path, which destination is called 'Peace'.

SITES FOR DIALOGUE AND CERTIFICATION OF QUALITY

The clients will not only see room services, museum queues, freshness of products, buffet menu, politeness of the staff, but will enter into the real life of the destination chosen for their holiday; they will see what on this Site has been certified by the members of Learning Communities by Life Beyond Tourism for favouring dialogue. They will evaluate

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

what has been certified, as well as the level of quality that has been reached by the certified entity: this becomes and additional guarantee for the Customers, but also a moment of entrusting a new competence to the Customers, an experience of evaluation and, therefore, cultural training that the Customers will bring home as personal baggage, as part of their own cultural educational development.

In our case we speak of management plans for Dialogue: aiming at training and education for Dialogue and its exercise.

In the travel industry who decides to offer this new service to their Guest for dialogue with heritage, with encounter, with knowledge and education for the respect of diversity, demonstrates to be part of the Life Beyond Tourism community and to be willing to be part of learning communities convinced of the importance of everyone’s participation: residents, travellers, on-site services’ suppliers, cultural institutions, intermediaries, public authorities and administrations, research centres on market trends, educational institutions, designers. The Consumers, or the whole market, will be exalted by this experience and by the enrichment acquired during that kind of travelling; the Consumers, or the Market, will become increasingly aware about the extraordinary importance of its own strategic position for the growth of the international community with its own opportunities in promoting dialogue among cultures and reflections useful for the protection of the planet Earth, which is the first heritage that guarantees the life on the planet Earth.

All this is definitely in contrast with what is now generally offered to the Market: advertising refers especially not to the places, but to the hotels of the places and not even to the hotels but rather to the decor of their interiors, mainly rooms; it seems that the choice of the trip is determined by the furniture of the room.

One might fear that tourism offers -in their abundance- arrive to flatten the Consumers by endless series of interior photos like in a magazine, in which the design of hotel rooms, halls, swimming pools, hydromassages and wellness centers are the only added value, flattening the buyer in his choice on the basis of possible enjoyments in services and consumption; but such offers cannot enhance the evaluative skills of a client as regards the history, the art, the landscape and above all the context in which the Site was born, why there was a need for it at that time, who conceived and desired it, for which reason, why in that form and with those materials, who could benefit from it, in which other context; in other words there is no enough need to explain to the masses the context, the everyday life, in which the work was conceived or in other words all that world of the immaterial, which is behind the material that dazzles our knowledge.

All this will help to develop the knowledge and evaluation skills of the traveller on the theme of dialogue among cultures for the growth of the international community in peaceful coexistence as an essential form for the protection not only of the heritage as prescribed by the 1972 UNESCO World Heritage Convention, with the search of the wider dissemination and popular knowledge about the 2003 UNESCO intangible heritage convention and the 2005 UNESCO diversity of cultural expressions convention, but also for the protection of the planet Earth with its biosphere.

CONSUMERS’ COMMENTS ON CERTIFIED PRODUCTS

Thus, among the comments of travellers, we will see also the assessments of what has been declared by companies in the certification process as compared to what has been objectively observed by everyone in a quantifiable and measurable way; therefore, they will be able to help to measure the certification directly and eventually identify and report non-compliance cases, contributing to the 'protection' of the Site, protection that today with Life Beyond Tourism is also being extended to 'dialogue' as a form of protection in awareness and respect for cultural diversity.

The traveler should thus start getting used to see the comments and feedback online not in a generalized way and not only on products and services offered, but also according to the criteria of comparison with the certification -declaration by the supplier, on the one hand, and its practical application on the other- the certification for the services purchased, but also for the protection of heritage and protection of the Planet Earth. So the travelling will be more and more educational and formative and will become the source of reflection and involvement for the process that, from the bottom, will make our community grow.

This will be a contribution for tourists that from greedy consumers of services will be able to become thoughtful travelers, attentive to globally crucial issues such as the health of our heritage and of our planet Earth.

Travelers, in an extraordinary metamorphosis, enter into the world of a new commercial offer, feed it and develop it, and therefore, promote a new business, based on a different ethics and publicly declared data, detected and measured in real time; a comparative school, a different way for choosing travel for further cultural and educational appreciation of the traveller and a contribution to the international community for its growth, as well as education to dialogue for the health of the community and of the planet Earth.

Thus, with Life Beyond Tourism®, the International Experts of the Foundation have defined a new way of traveling with the certification of quality for dialogue, which is a way to evaluate and measure the quality of purchase by the consumer directing thus the enormous opportunities (Life) well beyond tourism (Beyond Tourism) with its Model of practical application on territories and with VivaFirenze.it as the first pilot project.

Keynote Speech |

Paolo Del Bianco

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

Remembering that the Model Life Beyond Tourism was presented to the UNESCO Director of Culture, Alfredo Pérez de Armiñán, with 297 adhesions from 47 countries on 5 continents, the adhesions that have increased by today and will be able to further grow in numbers during the 19th Assembly for the subsequent delivery to MIBACT - Ministry of Cultural Heritage and Activities and Tourism - and to the MAECI - Ministry of Foreign Affairs and International Cooperation, as well as to the Region of Tuscany and the City of Florence that are closely following the activities and progress of the International Experts of the Foundation, which will be our contribution, with the Model Life Beyond Tourism and its certification of quality for Intercultural Dialogue, to the upcoming G7 meeting in Florence.

FROM PRACTICE TO THEORY ON THE FLORENTINE TERRITORY - Life Beyond Tourism® The Model Life Beyond Tourism® finds its roots in the projects conceived and initiated by a Florentine hotel company immediately after the fall of the Berlin Wall -the same one that laid the basis of the Foundation- with the explicit approval of the then Superintendent of the Florentine State Museums Antonio Paolucci -former Minister for Cultural and Environmental Heritage, and further of Superintendent Cristina Acidini, Director of the Uffizi Gallery Anna Maria Petrioli Tofani and Director of the Department of Renaissance and Mannerism Antonio Natali, then Director of the Uffizi Gallery.

Since 1991, the Hotel company has supported restauration of the territorial heritage with various projects, first with “Tribute to Florence”, then with “Art in our Hearth®” and “Be Part of History®”, and further with “VivaFirenze.it®”.

Overall in the spirit of Life Beyond Tourism® have been restored 24 works of art in the Uffizi Gallery, Galleria Palatina, San Miniato al Monte, always with the emotional involvement of guests, not only paying for the restoration, but always aiming at arousing strong emotions in the guest at that moment and a memory at a later date.

For fifteen years, the Foundation has supported the University of Tokyo as its fiduciary Foundation in Italy, the owner of the land where the archaeological research in Somma Vesuviana was performed; in 2015, those lands were donated to the MIBACT. With the Museum of Parma of Padri Saveriani, the restoration of an ancient Chinese work "Painting of Arhat" was supported.

We cannot fail to mention also the substantial contribution to the re-opening of the Museum House of Dante, which was commemorated by a large plaque at its entrance.

All these have been the interventions not limited to pure economic support, but, in the Life Beyond Tourism style, as it has been said above, extended to the Guest’s emotional involvement. All this started from an idea, simple but not banal, conducted under the Vivafirenze.it® brand, which still today results to be the first and the only operational example of this virtuous dynamics, created 26 years ago by the Fondazione Romualdo Del Bianco® and by the movement Life Beyond Tourism®.

The 2008 ICOMOS General Assembly in Quebec supported Life Beyond Tourism® and further signed the Memorandum of Understanding in Paris in 2013; afterwards in 2014 ICOMOS promoted and tested it benefiting both of the Model, and of its booking portal, formally recognizing its value in ICOMOS Resolution 2014/42; it’s not our intention here to enumerate the numerous adhesions and subscriptions by Ministries, Cities, Provinces, Institutions and Universities.

Life Beyond Tourism® is being taught already in Japan, in Azerbaijan and in several other countries, while in Florence the "School of Trainers" is being launched.

After these 26 years of affirmation, as the Uffizi, Galleria Palatina, San Miniato al Monte, Museum House of Dante, University of Tokyo and ICOMOS will remember, we see with pleasure the sharing and dissemination of these ideas in Florence itself: - Florence Convention and Visitors Bureau signed the Memorandum of Understanding receiving from the Foundation the Manual of practical application of the Model and the Logo pointer, - Province of Florence - Association of Florentine Historic, Traditional and Typical Shops - Observatory for Arts and Crafts (OmA) - Association AGRIFOUND (Florence) - Association for the Biodynamic Agriculture (Milan) - Association APAB (Florence) - other numerous organizations.

The hope is also to contribute to the development of dialogue with the respective sister organizations in other countries.

All this is a very important sign for Florence, as a clear willingness to team up honestly is evident, an example useful for passing on the knowledge to future generations, but above all the willingness to work together in respect for each

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

other’s roles and achievements, an example of promoting growth of our country and of the international community in peaceful coexistence, for the health of our planet with its inhabitants that are heading towards 10 billions.

MAYORS OF THE WORLD – OPPORTUNITIES FOR SYNERGIES

Also as part of the application of the Model Life Beyond Tourism® on territories, during the 19th General Assembly of the Fondazione Romualdo Del Bianco® - Life Beyond Tourism® for the first time will be present also numerous Mayors from various countries of the world in order to build opportunities of dialogue and cooperation. Interesting technological solutions will allow to share knowledge and develop synergies between public administrations, thanks to the application 'DelBianco-CitySmart' Web App presented by two young researchers guided in their work by NASA, also in the presence of ESA European Space Agency.

CONCLUSIONS OF THE 19 GAIE-FRDB-LBT This 19° General Assembly of International Experts of the Fondazione Romualdo Del Bianco®-Life Beyond Tourism® hopes that its final document will become the food for thought even in view of the G7 of culture in Florence. We know that Life Beyond Tourism® intends to deepen these aspects, working on concrete practices for dialogue using the work of art accomplished by Tourism and the international network of services, which still belongs to the world of services and consumption which, while enriching the budgets of territories, silently and irreversibly impoverishes them modifying their context, which is not the result of a popular decision about their own future; unfortunately it is rather a persistent method of 'playing by ear'.

PANEL SESSION

The Panel Session of the 19° Assembly will tend to help in the above tasks, bringing a contribution by launching a method of comparison between the tourism industry, administrators and professional planners and designers operating in the area, with the intention of activating from 2018 an annual appointment of discussion and, with the web app <DelBianco-CitySmart> or its evolutionary development or other proposals, of giving examples on how to achieve synergies among Public Administrations that in the today world are facing the same problems.

If this experience will be of interest, an annual meeting will be programmed with an aim of significantly increasing the number of adhesions on behalf of Public Administrations for sharing information on various issues and their solutions.

Keynote Speech |

Paolo Del Bianco

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

Brief Presentation of the Program of three days Saturday, 11 March 2017, Morning: . Opening ceremony with the presentation of . Book of Memories 2013 . Contributions to the 18° GA 2016 . Ceremony of denomination of the Private Museum Fondazione Romualdo Del Bianco: Collections of the Expressions of Friendship and Gratitude . Ceremonies of Denomination . Unveiling of the gift by the sculptors Sirio and Dino de Ranieri, Renaissance courtyard named after Ekaterina Genieva The first day of the Assembly will begin in the morning with a series of ceremonies in order ‘not to forget’ starting with the inauguration of the Private Museum Fondazione Del Bianco, a museum containing collections of 'Expressions of Gratitude' received by the Foundation from all over the world. Again in order not to forget, will be uncovered the plaques in memory of Friends of the Foundation: Carla Guiducci Bonanni, the Vice-President of the Foundation since its constitution, Gianfranco Catarzi, Vera Dazhina, Vera Kuznetsova, Movsum Fikret Huseynov, Valeriy Nefedov, Emanuele Di Castro. These names unite to the others, to the memory of whom the rooms of the palazzo have been dedicated, Alexej Komech, Arest Beglaryan, Alexander Rovenko, Aleksej Shkaev, Arimitsu Tsuji, Bohumil Fanta, Mihaly Zador.

During the event are open the exhibitions: 1. “Unveiled Emotions, Cultures Revealed”, curated by Francesco Civita 2. Future of metal craftsmanship of Kyoto – Life Beyond Tourism Award for the exhibition “Ima-kara-Mamesara” small plates of Seikado 2015-2016, curated by Hoshino Tsuji Saturday, 11 March 2017 afternoon: . Hymn of the Foundation “Hymn of Hope” . Tribute to the participants . Keynote speech . Panel Session . Signing of Memoranda of Understanding In the afternoon, the opening of the conference will be held, with the introductory speech that will be followed by the ‘Panel Session’ on the theme of travelling oriented at verifying if there is a possibility of launching an operational method for the 2018 edition, a method for comparison and development of synergies between the three areas: • travel sector • territorial administrations • specialists of territories that operate in the field of landscape and confined spaces, public or private.

The intention is to contribute annually to stimulate a growing development of the synergy between these three worlds that actually undergo changes of the 'market' which, although headless, is truly a great inventor, designer, performer and manager of consumer trends, and the latter ones every day suffer from changes both on the personal level, and regarding the territory and its traditions as well, not making this choice by themselves, at that moment, in that direction, in that dimension and intensity.

For this purpose we have involved ETOA European Tourist Association - with which we have already collaborated in the past – in order to contribute to the afternoon program; the intention is to create over the years the conditions of interest for the development of tourism market operators becoming conscious of the opportunity to adhere to the movement Life Beyond Tourism® and to get certified to prove its correct application, quantifiable and measurable directly by the consumers, in the framework of an exercise for the growth of the international community and for the protection of the planet Earth.

Sunday, 12 March 2017, Morning, international congress with parallel sessions: - Smart Travel for Intercultural Dialogue - Smart Architecture for Intercultural Dialogue - Heritage and its Enjoyment for Intercultural Dialogue On Sunday morning we will continue with three parallel sessions on travel, architecture and heritage for dialogue among cultures.

Sunday 12 March 2017, Afternoon: . Model Life Beyond Tourism® on the territory

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

. web app <DelBianco-CitySmart> On Sunday afternoon, still in the framework of Life Beyond Tourism Model and its practical application on territories, we wish to get closer to the issues of public administrations involved in the management of the future of their territories; our intention is to make together some steps towards designing the future with a more perspective vision regarding the market trends over the medium / long term, for making consequent conscious choices in order to satisfy or brake these trends according to a mobile program. We have thought that the Foundation could contribute to establishing 'dialogue between the administrations' of its own network, creating opportunities for the development of synergies on the basis of their knowledge and experience, which in the globalisation can influence the health of the planet Earth.

Monday, 13 March 2017, Morning . Model Life Beyond Tourism® : . focus on the Model Life Beyond Tourism® . focus on the Certification Life Beyond Tourism® . focus on the web app <DelBianco-CitySmart> In addition to the first presentation on Sunday afternoon, a large space was left on Monday for further details on the Model Life Beyond Tourism®, its quality certification and web application "DelBianco-CitySmart" for those who can be interested.

The <DelBianco_CitySmart> app is an application developed by two outstanding young researchers, from Mexico and Brazil, Miguel Del Castillo Hoffman and Gabriel Lopes Militão, that are supported by NASA and ESA as regards the Virtual Globe World Wind Technology. We hope that this could represent an additional dimension of dialogue development, to which the Foundation can make its own contribution.

We expect, as usual, your contributions in the form of comments and suggestions in order to orient our activity, which thanks to this attention on your behalf is enjoying the development above all our expectations.

Two Dreams We cannot but share with you the two dreams, towards which we are currently heading: a. to hypothesize the development of trips of knowledge for individual young university students in a worldwide program, in order to train them for the knowledge and dialogue among cultures b. a biennial award -photo or short movie- on the theme “HERITAGE for PLANET EARTH®” in memory of Prof. Andrzej Tomaszewski from Warsaw with an international public online jury.

We conclude by thanking you all for the confidence and strength, with which you help us day after day, and for this reason we remind you that the Museum Fondazione Romualdo Del Bianco, the Museum of Expressions of Friendship and Gratitude, in Palazzo Coppini, should be considered by all of you your home in Florence.

Paolo Del Bianco

Save the Date 2018

20th GENERAL ASSEMBLY and INTERNATIONAL SIDE EVENTS Saturday 3,5 March 2018

Title: HERITAGE for PLANET EARTH® Save the planet Earth: think, travel, act "Life Beyond Tourism" style Tour Operators, Planners and Designers, Mayors from all over the world with Heritage, Travel, Encounters, Knowledge of Cultural Diversity, Respect, Economy, looking for a new certified commercial offer for sustainable development in peaceful coexistence.

In addition, the biennial International AWARD dedicated to the name of Prof. Andrzej Tomaszewski ITB BERLIN : Wednesday, 07 March 2018, Sunday, 11 March 2018

Keynote Speech |

Paolo Del Bianco

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

18

Panel Session

Updated at 25.02.2017

March 11th 2017 | 5pm – 6.30 pm Auditorium al Duomo

SAVE THE PLANET: Think, Travel, Act LIFE BEYOND TOURISM Style!

Remembering a) that the primary objective of the Foundation is not the promotion of tourism but rather promotion of dialogue among cultures on the planet Earth, through travel, a dialogue thta can be useful to the growth of the international community in peaceful coexistence and to the protection of our planet Earth. b) that another objective is to develop ideas in order to give an adequate response to the ‘market’, the great inventor, designer, performer and manager – apparently headless – but which in fact directs and leads the development of individual territories.

The Panel of the day 11 will be a moment of encounter and discussion to think about how to start a Think Tank and this year, especially with this Panel, we intend to create the conditions presenting good practices contributing to the exercise of dialogue among cultures in order to structure a method for a program for 2018, under the motto SAVE THE PLANET: think, travel, act LIFE BEYOND TOURISM Style !

The key-note speech concluded with the following questions 1) DO WE SHARE THE IDEA THAT THE HERITAGE –CULTURAL AND NATURAL- IS A POWERFUL ELEMENT, WHICH ACTIVATES TRAVELLING ?

2) DO WE SHARE THAT THE MOMENT OF TRAVEL - with relax, welcome, hospitality, meetings and knowledgeIS A MAGIC MOMENT FOR CREATING OPPORTUNTIES OF DIALOGUE ?

3) DO WE SHARE THAT WITH DIALOGUE WE CAN STIMULATE REFLECTIONS CONTRIBUTING TO THE PROTECTION OF HERITAGE AND PLANET EARTH ?

During the Panel Session, will be requested ideas and contributions of experience from the below areas: - Travel Sector - Territorial Administrations - Culture of the territory - Design and Planning of Territories.

The intentions are 1- to create dialogue and synergy among designers, administrators and also tourism services’ operators for establishing a harmonious platform for territorial development 2- to receive ideas and innovations in order to respond to the great inventor, designer, performer and manager - the market, which is only apparently a headless entity that in fact guides and conducts the development strongly orienting the life of individuals.

The Panel Session will be a moment of encounter and discussion in order to think about how to start a Life Beyond Tourism® Think Tank from 2018 presenting examples and practices that contribute to the activation and exercise of dialogue among cultures in the

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

above-cited sectors.

To operate on territories in harmony with the Movement Life Beyond Tourism®, to get certified in order to ensure consistency between the declaration of belonging to the Movement and the implementation of best practices in a way verifiable and measurable by anyone.

The Movement Life Beyond Tourism® contributes, thus, to bringing closer the cited sectors (Travel Sector, Territorial Administrations, Culture of the territory, Design and Planning of Territories) with the intention to contribute to the development of a territory in a more harmonious way. For this reason in 2017 we initiated the involvement of Municipalities calling for dialogue at the international level, for the exchange of experiences and, therefore, for synergies for the international community during the specific thematic meetings to be held annually.

1. Vision: Let’s start with the work of art accomplished by tourism, which created an efficient global network of tourism services.

After 80 years of development, we have reached the station on the “train of tourism”, and now in 2017, with Life Beyond Tourism® we intend to depart again on the “train of dialogue”.

2. Travel to Dialogue : Travel to discover human values around the world, cultural diversities The term 'Life, Beyond Tourism’® means : Beyond Tourism we can find a world of opportunities, hidden opportunities, for international community’s growth in peaceful coexistence, beyond consumerism and services.

Raising awareness within the travel sector and among visitors of a world of opportunities for human interaction, dialogue and understanding, thereby promoting peace and respect for the planet Earth: SAVE THE PLANET : Think, Travel, Act Life Beyond Tourism® Style !

3. Motivation of the panel: In the world of tourism, there is strong demand for innovation of products and services from travellers and a variety of other stakeholders including businesses, local administrators and city planners.

The Foundation believes that • The supply side - driven by economic imperatives, technological innovation and the changing consumer stimuli including media and social networks- can generate a strong response in a tourism market oriented to look for new products • The participation to the movement Life Beyond Tourism® is the answer to the change -in the beginning of the third millennium, with a real new way to communicate and think- of the needs and their satisfaction, travelling for encounters, communication, knowledge, conservation and economy values in order to add value to one’s own product/service, but in a certificated way (see HOW below) • Today, there is a constant exchange of information and feedback between those who create the tourist offer and those who purchase it; in fact, the market can react almost instantly to changing commercial proposals in terms of product, services and marketing.

Introduction |

Panel Session

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

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Therefore, these are THE CONSIDERATIONS OF THE FOUNDATION: A.

TERRITORY MANAGEMENT FOR ITS OWN FUTURE • Residents and the administration that manages the territory seem to be less important in this exchange among stakeholders that have little or nothing to do with the area, on which nevertheless a competitive market is played out; the resident and the administrator only observe the outcomes - that, year after year, residents feel that their city belongs to them less and less; that the city becomes less habitable for ordinary citizens.

• Local administrations often operate basing on past practices, rather than in a way that may be more desirable for their territory; to use a footballing analogy: those playing in defense often end up in their own goal !

If the above idea is right, especially regarding certain territories such as cities classified as WORLD HERITAGE SITES, public administrations cannot ignore market research. Not only to see the trends of the past years, but a well-informed understanding is necessary in order to project what may happen in 10-20 years. Such a projection, maintained through subsequent phases from the date of the research, is necessary in order to monitor the validity of the chosen long-term strategic plan, which is thus a ‘live plan’ subject to review.

Research projected well forwards for the following 5-10 years will serve to guide policy choices for the territory and educational choices for learning communities on the territories. Such communities – made up of various entities in the destination, be they residents, travellers, businesses or institutions - will be helped to select the most significant projects for the long, medium and short term.

In this way public administrations of World Heritage Sites will be helped not to become a victim of this designation, but to orient it so as to educate the whole territory, supporting the administration in its evolution according to the will expressed by various stakeholders, not the blind operation of the market.

B.

POTENTIAL of THE WORLD OF TRAVEL and a NEW BUSINESS The travel sector to a large extent manages people’s time on vacation as they relax, ready to be accompanied on guided tours, during which they can listen to commentaries, stories, information and various reflections.

Considering that each year international leisure travellers exceed one billion, for each day of their travels there would be 1 billion days open to encounter and dialogue and, therefore, providing the opportunity for the education of travellers about the new services on offer: thus business evolves with a distinct ethical basis.

C.

THE RESPONSIBILITY OF THE TRAVEL AND TOURISM SECTOR In a globalized world and in the society where media and social networks promote fast contact on a global level, where heritage represents a great attraction element, it is increasingly necessary to provide education and training in order to foster dialogue. With dialogue, knowledge may be fostered and, with knowledge comes encouragement to respect diversity. This supports the aim of ensuring sustainable development in peaceful coexistence, safeguarding the health of the first heritage in the world, which is the health of the planet Earth we all share.

Furthermore, in World Heritage Sites, Dialogue should thus be considered as a prerequisite element for the protection and, consequently, should be part of their Management Plans.

Is the world of travel and tourism aware of all this today?

Tourism can survive on the long-term basis only in conditions of peace and health of the planet.

4. Objectives of the Panel Session (OUTCOMES): WHAT: Set up an annual Life Beyond Tourism® THINK TANK - in connection with the International Prize Heritage for Planet Earth® - to create a synergy between

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

• the Travel and Tourism Sector • Travellers • Residents, the Territory, Urban Planning and its Management in the context of the 1972, 2003, 2005 UNESCO CONVENTIONS. WHY: to harmonize their contributions in support of the international community, in dialogue and peaceful coexistence.

HOW: Certification: by sharing the principles of dialogue with adherence to the Life Beyond Tourism® Certification for the Market will be possible to understand what is certificated, how it is certificated, who certificated it, how to measure it, and that it is possible to value it directly without intermediaries !

The Certification Life Beyond Tourism® is intended for all entities of the territory and other actors in the learning community including enterprises that share good practice and encourage the development of sustainable tourism and intercultural dialogue.

The Certification allows members to provide a distinctive product that goes beyond those that are commonly available, a product that helps to preserve and maintain our planet.

1. Stand out from the competition 2. Offer an assurance of quality promoting intercultural dialogue 3. Enhanced role within the territory

5. Chair for the Panel Session The Foundation has invited ETOA (European Tourism Association), to chair this panel. The Foundation started its cooperation with ETOA in 2015 regarding the research project ‘Il Turismo a Firenze: il punto di vista dei residenti’ on the territory of Florence with the intention to: understand the effects of tourism perceived by residents, and the knowledge that residents have of the tourist industry in the area.

The areas of research involved were: economic, infrastructural, social and cultural tourism as it impacts Florence residents. www.firenzerisponde.it The Foundation and ETOA co-operated with the Center of Tourism Studies and the Municipality of Florence.

Today ETOA is here represented by Tim Fairhurst Head of Strategy and Policy who is invited to chair this panel session in order to frame the guidelines for the first Life Beyond Tourism® Think Tank meeting in 2018.

6. Panel participants The Participants of the Panel are the selected members of Learning Communities.

Each category of Learning Communities contributes in particular way to the mission All the panelists should send before the 3rd of March 2017: • bio blurb: max 200 characters • brief description of the activity: max 500 characters via email to : conferences@lifebeyondtourism.org The presenters - in addition - should prepare a Power Point or video presentation maximum 5 minutes long reflecting how they contribute to Life Beyond Tourism vision in their territory.

Introduction |

Panel Session

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

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Presentation “DELBIANCO-CITY SMART” Web App by Miguel Del Castillo Hoffman & Gabriel Militão Lopes introduced by NASA

THEME

SPEAKER

INSTITUTION

Opening of the Session

Paolo Del Bianco

Fondazione Romualdo Del Bianco

DelBianco CitySmart: The Open Source Platform

Miguel Del Castillo Hoffman and Gabriel Militão Lopes

Mexico University Brazil & Cornell University

OpenStreetMap & Bldgs in DelBianco CitySmart

Gustavo Soria Miguel Del Castillo Hoffman and Gabriel Militão Lopes

www.Trilogis.it

World Heritage in DelBianco CitySmart

Gustavo Soria Prof Ron Fortunato

www.Trilogis.it www.aWorldBridge.com

Food Agriculture Infrastructure Innovation

to be confirmed

www.CITE.gr

DelBianco CitySmart and the Geospatial Community

Gabor Remetey

www.HUNAGI8.blogspot.com

Climate Variables and Other EO products in DelBianco CitySmart

Simone Mantovani

www.MEEO.it

ESA Copernicus Sentinel-2 and DelBianco CitySmart

Anja Vrecko

www.Sinergise.com

Polimi CityScape & DelBianco CitySmart

Candan Eylül Kilsedar

Politecnico di Milano at Como

Infrastructure Management in DelBianco CitySmart

Gabriele Prestifilippo

Politecnico di Milano at Como

Springfield Oregon Urban Management in DelBianco CitySmart

Miguel Del Castillo Hoffman and Gabriel Militão Lopes

Springfield Oregon

Education and Academia the Foundation to Sustainability Drive Development of DelBianco CitySmart

Prof. Ron Fortunato

Trillium Learning

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

Participants 5 Continents 46 Participating Countries Armenia, Australia, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, China, Croathia, Egypt, France, Georgia, Germany, Hungary, India, Iran, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Macedonia, Malaysia, Malta, Mexico, Nepal, Nigeria, Norway, Pakistan, Peru, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovenia, Spain, Thailand, Turkey, Ukraine, United Kingdom, United States America, Vatican City 104 Participating Cities Alcalà de Henares, Almaty, Abuja, Ames, Ankara, Antwerp, Astana, Avila, Baeza, Baku, Bangkok, Belgrade, Bishkek, Bucharest, Budapest, Caceres, Cairo , Cagliari, Callao, Cordoba, Cracow, Cuenca, Delhi, Dubrovnik, Eskişehir, Florence, Gdansk, Harrisburg, Pennsylvania , Hildesheim, Ibiza, Idrjia, Istanbul, Ivanovo, Katmandu, Kaunas , Kharkiv, Kielce, Kodiak, Kyoto, Lahore, Lima - Historic District of Rimac, Limburg, Lisbon, Łódź, London, Lublin, Lviv, Madrid, Marseille, Medina, Melbourne, Mérida, Milan, Minsk, Montreal, Moscow, Msida, Naples, Nottingham, Nowy Targ, Odessa, Ohrid, Palermo, Pécs, Penang, Poznan, Qazvin, Raciborz, Riga, Rivne, Rome, Salamanca, Samara, San Cristobal de la Laguna, San Gimignano, Santiago de Compostela, Sapporo, Saratov, Sarajevo, Segovia, Sophia, Springfield Oregon, St. Petersburg, Szczecin, Tarragona, Tbilisi, Tianjin, Togliattigrad, Tokyo, Toledo, Torun, Trieste, Trondheim, Turin, Tyumen , Ubeda, Varamin, Vatican City, Vilnius, Warsaw, Washington, Yazd, Yerevan.

Speakers Alexey Abilov, Kazakh National Research Technical University, Almaty, Kazakhstan Adam Vakhtang Akhaladze, Georgian Patriarchate King Tamar University, Tbilisi, Georgia Giuseppe Amoruso,Technical University of Milan, Italy Açalya Alpan,Osmangazi, University, Eskişehir, Turkey Ekaterina M. Balzannikova, Samara State Technical University, Russia Maria Paola Azzario, Centre for UNESCO in Turin , Italy Vittorio Gasparrini, Centre for UNESCO in Florence, Italy Marek Barański, Kielce University of Technology Kielce, Poland Brenda Barrett, Living Landscape Observer, the USA Daniel Borg, University of Malta, Malta Claudio Cimino, WATCH-World Association for the protection of the tangible and intangible cultural heritage in times of armed conflicts, Italy Roberto Corazzi, University of Florence, Italy Mikheil Darjania, Apolon Kutateladze Tbilisi Academy of Arts, Georgia Nana Iashvili, Apolon Kutateladze Tbilisi Academy of Arts, Georgia André De Naeyer, University Colleges Antwerpen, Belgium Oana Diaconescu, ”Ion Mincu” University of Architecture and Urbanism, Romania Małgorzata Doroz-Turek, Kielce University of Technology, Poland Svetlana Gorokhova, All Russia State Library for Foreign Literature, Moscow, Russia Anna Belkina, All Russia State Library for Foreign Literature, Moscow, Russia Vadim Duda, All Russia State Library for Foreign Literature, Moscow, Russia Oleksandra Dyda, Lviv Polytechnic National University, Ukraine Vladimir Egorov, Ivanovo Sate University, Russia Gherardo Filistrucchi, Association of Historic, Traditional and Typical Shops in Florence, Italy Elena Fioretto, Technical University of Milan, Italy Marietta Gasparyan, National University of Architecture and Construction of Armenia, Yerevan, Armenia Olga Gazińska, West Pomeranian University of Technology, Szczecin, Poland Elena M. Generalova, Samara State Technical University, Russia Viktor P. Generalov, Samara State Technical University, Russia Rosa Anna Genovese, Università degli Studi di Napoli ‘Federico II, Italy Ekaterina E. Glebova, Saratov State Technical University, Russia Giorgi Gugushvili, Apolon Kutateladze, Tbilisi Academy of Arts, Georgia Maya Kipiani, Apolon Kutateladze, Tbilisi Academy of Arts, Georgia Sue Hodges, SHP (Sue Hodges Productions Pty Ltd), Melbourne, Australia

Introduction |

Participants

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

Wail Houssin, Taibah University, Saudi Arabia Svetlana Ilvitskaya, State University on Land Use Planning and Control, Moscow, Russia Kirill Vasin, Russian Academy of Tourism, Moscow, Russia Dorota Jopek, Cracow University of Economics, Poland Teimuraz Jorjadze, Tbilisi State Academy of Arts, Georgia Tomas Kačerauskas, Vilnius Gediminas Technical University, Lithuania Nina P. Umniakova, NIISF (Research Institute for Building), Russian Academy of Architecture and Construction, Moscow, Russia Igor L. Shubin, NIISF (Research Institute for Building), Russian Academy of Architecture and Construction, Moscow, Russia Vladimir V. Smirnov, NIISF (Research Institute for Building), Russian Academy of Architecture and Construction, Moscow, Russia Denis V. Karpov, NIISF (Research Institute for Building), Russian Academy of Architecture and Construction, Moscow, Russia Tetiana Kazantseva, Lviv Polytechnic National University, Ukraine Oksana Bilinska, Lviv Polytechnic National University, Ukraine Tetiana Kazantseva, Lviv Polytechnic National University, Ukraine Sergii Lieonov, Lviv Centre of Institute for Space Research of National Academy of Sciences of Ukraine and State Space Agency of Ukraine, Ukraine Weronika Kobylińska-Bunsch, University of Warsaw, Poland Bella Kopaliani, Office of the Minister of Autonomous Republic of Abkhazia for Confidence-Building and Reconciliation, Georgia Alexandra Korchagina, Yuri Gagarin State Technical University of Saratov, Russia Jānis Krastiņš, Riga Technical University, Latvia Tinatin Kublashvili, International Black Sea University, Georgia Alexander Kudryavtsev, Russian Academy of Architecture and Construction Sciences, Moscow, Russia Esma Kunchulia, Tbilisi State University , Georgia Maria Pilar Lebole, OmA-Osservatorio dei mestieri d’Arte, Florence, Italy Svitlana Linda, Polytechnic National University, Lviv, Ukraine Olga Mykhaylyshyn, National University of National University of Water and Environmental Engineering, Rivne, Ukraine Pavel G. Lisitsin, St. Petersburg University of Culture, Russia Riad Gasimov, Administration of State Historical-Architectural Reserve “Icherisheher” in Baku, Azerbaijan Teona Maisuradze, International Black Sea University, Georgia Emma Mandelli, University of Florence, Italy Riichi Miyake, Archi-Depot Corporation, Fuji Women’s University, Japan Elena Nevado, Spanish Group of World Heritage Sites - City of Cáceres, Spain Milena Metalkova-Markova, University of Architecture, Civil Engineering and Geodesy of Sophia, Bulgaria Marina Traykova, University of Architecture, Civil Engineering and Geodesy of Sophia, Bulgaria Migiwa Kasai, SOKENDAI - The Graduate University for Advanced Studies of Kyoto, Japan Valery Monakhov, St. Petersburg State University, Russia Alexander Kubyshkin, St. Petersburg State University, Russia Tatyana Anisimova, St. Petersburg State University of Industrial Technology and Design, Russia Calogero Bellanca, La Sapienza University of Rome, Italy Susana Mora, Technical University of Madrid, Spain Florin Mureşanu, “Ion Mincu” University of Architecture and Urbanism of Bucharest, Romania Monica Mureşanu, “Ion Mincu” University of Architecture and Urbanism of Bucharest, Romania Ina Nalivaika, Belarusian State University of Minsk, Belarus Emilija Nikolic, Institute of Archaeology of Belgrade, Serbia Mirjana Roter-Blagojević, University of Belgrade, Serbia Chris Ong, George Town Heritage Hotels Sdn Bhd, George Town, Penang, Malaysia Daphne Choy, Choy & Associates, George Town, Penang Zsolt Páva, City of Pécs, Hungary Pavlo Petrychenko, Odessa National Economic University, Ukraine Marta Pieczara, Poznan University of Technology, Poland Luis Miguel Pinto, Lusiada University of Lisbon, Portugal Antonio Polainas, Social Communication School, Lisbon, Portugal Artur Modlinski, Łódź University, Poland Giovanni Ruggieri, Observatory on Tourism in the European Islands (OTIE), Palermo, Italy Łukasz M. Sadowski, Strzemiński Academy of Fine Arts in Lodz, Poland Aleksandra Sumorok, Strzemiński Academy of Fine Arts in Lodz, Poland Abdel Aziz Salah Salem, Cairo University, Egypt

Heritage for Planet Earth® 2017

19th General Assembly of the International Experts | March 2017

Ali Asghar Semsar Yazdi, International Center on Qanats and Historic Hydraulic Structures (UNESCOICQHS), Yazd, Iran Soudeh Semsar Yazdi, International Center on Qanats and Historic Hydraulic Structures (UNESCO-ICQHS), Yazd, Iran Joanna Sokołowska –Moskwiak, State University of Applied Sciences in Raciborz, Poland Ewa Stachura, State University of Applied Sciences in Raciborz, Poland Gennaro Tampone, University of Florence, Italy Natalia Tarabella, SB Research Group, Trieste, Italy Ekaterina G. Tribelskaya, Moscow State Academic Art Institute, Russia Sandra Uskokovic, Univeristy of Dubrovnik, Croatia Ivano Francesco Verra, Archiva S.r.l.s., Torino, Italy Efim Vyshkin, Samara State University of Architecture and Civil Engineering, Russia Mikhail Balzannikov Samara, State University of Architecture and Civil Engineering, Russia Efim Vyshkin, Samara State University of Architecture and Civil Engineering, Russia Yelena V. Vishnevskaia, Volga Region State University of Service, Togliattigrad, Russia Dalius Vrubliauskas, Vilnius Gediminas Technical University, Lithuania Wang Wei, Tianjin University, China Susanna Wierdl, ICOMOS Hungary, Budapest, Hungary Katarzyna Zdeb, Cardinal Stefan Wyszyński University, Warsaw, Poland Piotr Szkiłądź, Cardinal Stefan Wyszyński University, Warsaw, Poland Maria J. Żychowska, Cracow University of Technology, Poland Andrzej Bialkiewicz, Cracow University of Technology, Poland

Introduction |

Participants

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Fondazione Romualdo Del Bianco® - Life Beyond Tourism®

Step by Step

since 1989 to 2017

by Paolo Del Bianco Once upon a time a Florentine Hotel Company, in a World Heritage Site, began to think about its main “Employer”, the World Heritage; from that time the Company began a process of many steps, steps that every time are deeper and that explain in a more conscious way the importance of travel in our international community, and going, therefore, well beyond mere consumerist tourism. Below are listed the milestones of this activity, in their extremely synthesis, that will be updated year by year also for what we may have forgotten.

1989

1991 1998 1998

2004

2004 2005

2005 2005 2008

2006

2007 2007 2008 2008

Heritage for Planet Earth® 2017

Fall of the Berlin Wall The first approach on how to contribute to bridging cultures and encouraging dialogue between the Western Europe and former Soviet Union and Soviet Bloc Countries Tribute to Florence The first project of involvement of Florentine Hotel Company’s guests in the conservation and valorisation of the Florentine cultural heritage 3 June, Constitution of the Fondazione Romualdo Del Bianco® Motto 1998 “For peace in the world, among young people of different Countries, through culture. Meeting, getting acquainted, understand each other to develop friendship among people" Letter by Prof. Antonio Paolucci, Special Superintendent for the State Museums of Florence and former Minister of Cultural and Environmental Heritage of the Italian Republic, prot. 5370-1/92, April 7, 2004 Be Part of History® A worldwide Heritage to build our Future, contributing to the restoration of masterpieces displayed in Florence major museum Art in our Heart® Programme for the contribution to the preservation of works of art and culture, with the personal involvement of Florentine Hotel Company’s guests Motto 2005 “International meetings without competition in the respect of each own identity - A past to know together, a common future to share" Letter by Prof. Antonio Paolucci, Regional Director of the Ministry of Cultural and Environmental Heritage of the Italian Republic Manifesto 2008 With the Foundation, 59 experts from 21 countries publish the Life Beyond Tourism Manifesto, laying the ground rules for understanding tourism and travel in the light of cultural heritage and opportunities for intercultural dialogue.

ISC ICOMOS Theophilos Upon invitation of Prof. Andrzej Tomaszewski, the Foundation becomes an institutional member of the ICOMOS International Committee for Theory and the Philosophy of Conservation and Restoration and brings its contribution and experience to the field of enjoyment of cultural heritage for intercultural dialogue Ministry of Culture of Azerbaijan Memorandum of Understanding with the Ministry of Culture of Azerbaijan First presentation of Life Beyond Tourism, Baku, Azerbaijan At the international conference “The Islamic City in the 21st Century: Cooperation with the Islamic World”, Baku, Azerbaijan ICOMOS Quebec Support of the philosophy Life Beyond Tourism by ICOMOS during its 14th Symposium in Quebec Declaration of Intents Life Beyond Tourism® Declaration of Intents, signed by 59 experts from 22 countries

19th General Assembly of the International Experts | March 2017

2008

2008 2008

2010

2010

2011

2011 2013 2013

2013

2014 2014

2014

2014

2015

Launch of www.lifebeyondtourism.org Launch of the Non-Profit Cultural Portal Heritage Community Life Beyond Tourism www.lifebeyondtourism.org with an intent of increasing knowledge of cultural diversity Launch of VivaFirenze.it® Launch of the accommodation booking services portal, with an innovative mechanism of concrete financial support to the cultural heritage of Florence La Città degli Uffizi Concept and support of the Project in collaboration with the Uffizi Gallery for the valorisation of the museum and artistic heritage of the local territory www.lacittàdegliuffizi.org (Foundation’s domain) Fondazione Romualdo Del Bianco® - Life Beyond Tourism® The Fondazione changes its official name to Fondazione Romualdo Del Bianco® - Life Beyond Tourism® underlining its commitment to the mission of Life Beyond Tourism® Motto 2010 “From Florence, we are helping to trigger young people’s emotions urging them to come up with thoughts and proposals of use to international community” Confcommercio Imprese per l'Italia Memorandum of Understanding with Confcommercio Imprese per l'Italia, the Italian General Confederation of Enterprises, Professions and Self-Employment, is the largest business association in Italy Provincia di Firenze Memorandum of Understanding with the Province of Florence ICOMOS Paris Memorandum of Understanding with ICOMOS International Council on Monuments and Sites in its headquarters in Paris Inauguration of Palazzo Coppini with its collection and denomination of the rooms to the memory of all who participated to build the Foundation International Institute Life Beyond Tourism Establishment of the International Institute Life Beyond Tourism for the dissemination of Life Beyond Tourism principles and best practices among young generations, students, professionals and researchers, as well as ‘training for trainers’ courses “Travel and Dialogue” Publication “Travel and Dialogue”, Life Beyond Tourism Philosophy, Model and Manual of Practical Application Declaration of Auspices for UNESCO The Foundation collects over 297 subscriptions from 47 countries on 5 continents of the Declaration of Auspices addressed to UNESCO and aimed to sensitize the International Community on the issues of cultural heritage and travel for the purpose of the dialogue between peoples, a new commercial offer for tour operators based on a different ethics Manifesto 2014 Manifesto 2014 with Life Beyond Tourism principles on tourism perceived as a crucial opportunity for intercultural dialogue, fostering awareness of cultural diversity and traditional knowledge and safeguarding and communicating the spirit of place ICOMOS GA 2014 Experimentation and sharing of Life Beyond Tourism Model by the ICOMOS General Assembly with its Resolution 2014/42 where it “supports the Life Beyond Tourism notion and activity of travel to promote dialogue.”

Learning Communities© Introduction of the concept of Learning Communities© by Life Beyond Tourism, active members of society contributing to the mission of intercultural dialogue: Travellers, Residents, Cultural Institutions, Local

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Heritage for Planet Earth® 2017

authorities, Local Service Providers, Education and Training Institutions, online and offline intermediaries, Market Trend Research Centers Start of Life Beyond Tourism courses at the Josai International University, Tokyo, Japan Life Beyond Tourism courses become part of the education curriculum at the Josai International University, Tokyo, Japan Florence Convention and Visitors Bureau Memorandum of Understanding with the Florence Convention and Visitors Bureau receiving from the Foundation the Manual of practical application of the Model Life Beyond Tourism, and creation of the Bureau’s new portal, proudly announced by its President in recognition of the paternity of Life Beyond Tourism Model CIRT Interuniversity Centre for Tourism Research Memorandum of Understanding with the CIRT Interuniversity Centre for Tourism Research of the Universities of Florence, Pisa and Siena ISC-CNR – Florence Memorandum of Understanding with the ISC-CNR Institute for Complex Systems - National Research Council, Florence SITES for DIALOGUE® Publication of the book “SITES for DIALOGUE®”, milestone of the Life Beyond Tourism research dedicated to the role of world Heritage of Humanity for Intercultural Dialogue, through Travel with Life Beyond Tourism® Life Beyond Tourism Intensive Course in Baku, Azerbaijan Held at the Azerbaijan University of Architecture and Construction, Faculty of Architecture Associazione degli Esercizi Storici Fiorentini Memorandum of Understanding with the Association of Historic, Traditional and Typical Shops in Florence for the valorisation of the authentic heritage of Florence and its cultural diversity. An example of team work among Florentine communities, for the transmission of knowledge to the following generations and operating in respect of each others’ roles and successful stories, for the development of our territory and international community on this our planet Earth moving towards 7 billion inhabitants.

Life Beyond Tourism Intensive Course in Florence Named TRAVEL & DIALOGUE, the first Life Beyond Tourism intensive course in Florence had Polish and Philippine students and professors Dedication to Maurizio Bossi of the Sala Centrale in Palazzo Coppini OmA Osservatorio dei Mestieri d’Arte Memorandum of Understanding with the Observatory for Arts and Crafts in Florence for the development of common initiatives aimed at the preservation and communication of the tangible and intangible cultural heritage of Florence and especially its cultural identity.

Association APAB, Association for Biodynamic Agriculture, Association AGRIFOUND Memoranda of Understanding with the Association APAB, Association for Biodynamic Agriculture and Association AGRIFOUND for the wide involvement of their members in the Life Beyond Tourism Movement Museo Privato Fondazione Del Bianco Espressioni di Amicizia e GratitudinE HERITAGE for PLANET EARTH 19 GA of the Intrnational Experts of the Foundation HERITAGE for PLANET EART Presentation “DELBIANCO-CITY SMART” Web App

by Miguel Del Castillo Hoffman & Gabriel Militão Lopes introduced by NASA

Thematic Session |

Authors

Smart travel for dialogue

Alexey Abilov Calogero Bellanca Daniel Borg Daphne Choy Vladimir Egorov Gherardo Filistrucchi Marietta Gasparyan Tomas Kačerauskas Migiwa Kasai Esma Kunchulia Maria Pilar Lebole Svitlana Linda Teona Maisuradze Susana Mora Olga Mykhaylyshyn Chris Ong Pavlo Petrychenko Giovanni Ruggieri Abdel Aziz Salah Salem Ali Asghar Semsar Yazdi Soudeh Semsar Yazdi Piotr Szkiłądź Joanna Sokołowska – Moskwiak Sandra Uskokovic Dalius Vrubliauskas Zsuzsanna Wierdl Katarzyna Zdeb

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Sociological studies as an instrument of design decisions in the spheres of recreation and tourism: experience of Kazakhstan Alexey Abilov Kazakh National Research Technical University, Kazakhstan Keywords: recreation, tourism, architecture The article is devoted to experience of comparatively new instrument for design decisions in the spears of recreation and tourism in the conditions of Kazakhstan – sociological studies in a form of questionnaire questioning the population. The research group under management of authors this article during three lasts years conducted the questioning of populations on the territory of large cities of Kazakhstan – Almaty, Astana, Shimkent, Aktobe, and Kisylorda, as well as in zones of their influence. The results of study enable to define selectivity of town and rural population concerning the types of mass rest and tourism, preferred types of institutions corresponding to infrastructures of service, location of most popular zones of short and long rest and tourism. We could provide the needed data for calculation of recreational flows to the most attractive objects based on results of our research, as well the other data required for decision making in the process of architectural-planning organization the recreational territories.

Cultural heritage and tourism – The experience of a small island community Daniel Borg University of Malta, Malta Keywords: Cultural heritage, sustainable tourism, Gozo The preservation and promotion of cultural heritage is often considered an integral part of a sustainable tourism approach. Gozo, the second largest island in the Maltese archipelago, has a very rich cultural heritage inspired by its deeply rooted religious tradition, and transmitted by a strong community identity. While tourism in an archipelago is often viewed as a dependent relationship between islands (Chaperon – Theuma, 2015), Gozo’s increasing tourism figures point in a different direction. While both tourism figures (i.e. people who stay for one night or more) and those who visit Gozo only for a day are increasing, the challenge is to increase people staying in Gozo during the shoulder and lean months. Gozo’cultural heritage contributes strongly to achieving this objective. The paper will examine the economic importance of cultural heritage in Gozo, and the way in which different social, governmental and economic players interact in orienting cultural heritage towards economic objectives, specifically in the tourism sector. The main players are governing institutions (central government and local councils), the Catholic Church and other voluntary organisations intent on preserving and promoting Gozo’s cultural heritage. The Church’s role will also be examined, in that its influence on Gozitan society is such as to constitute an alter-government within the island. Consequently, some of the leading community organisations in the promotion and preservation of cultural heritage originated from the religious sphere. The paper will also examine the role of ‘cultural heritage places’ as active spaces of cultural dialogue as a number of activities are constantly taking place there. Gozo has a very active cultural calendar, which includes among others three annual international cultural festivals, and three operas. This is no mean feat for an island population numbering only 30,000 people. The Government has seen the potential of these activities which take place on a local basis for tourism. It publishes an annual cultural calendar, and constantly promotes these activities on both online and social media. It also provides financial assistance to a number of community organisations who organise these activities.

It has also published walking itineraries along the island which give prominence to Gozo’s cultural heritage.

The Government has been very active in the preservation of cultural heritage spurred also by the availability of EU funds. This has included projects such as the creation of a visitor centre at the Ġgantija temples (which is listed as a UNESCO World Heritage site), the restoration of the Banca Giuratale and also the Citadel, the latter also being the place where the Cathedral of the Diocese of Gozo is found.

Thus tourism is creating a reciprocal positve relationship which is helping the Gozitan communities to continue to thrive in the preservation and promotion of their cultural heritage, within a context which from the outset would seem ‘impossible.’

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How to attract a cultural tourist to the cultural territory?

Vladimir Egorov Ivanovo State University, Russia Keywords: cultural tourist, heritage, cultural territory The problem of organization tourism and attraction of the so called cultural tourist to a cultural territory is a widely discussedtopic.

Romualdo Del Bianco Foundation â&#x20AC;&#x201C; LBT is in the centre of these discussions, promoting the moto - a successful intercultural dialogue and promotion of cultural territories into a modern society.

The model of supporting cultural tourism elaborated by Paolo del Bianco is based on an active cooperation with the Governmental authorities, Universities and cultural institutions: museums, associations, etc.). Thus the Universities become the promoters of their cultural territories. The students, the beginners, are involved into the process of collecting the information about cultural activities and cultural monuments in their cities and towns, downloading the data about them on the portal Life Beyond Tourism (www. lifebeyondtourism.org). Graduate students, using these data, develop their own projects focused on the promotion of some cultural object in the territories, trying to reach a fruitful layout of the cultural biography and modern portrait of the city.

Life Beyond Tourism portal is interesting also for business community of the cities, which participate in the financial support of preserving authentic cultural identity of the territory together with Universities and cultural institutions.

Ivanovo region is known as a cradle of Soviet revolution, but since the beginning of the 90-s this title has been becoming obliterating: the names of the streets were renamed, the monuments were ruined. Nowadays we observe an opposite reaction: the names of the streets are returned or doubled, some business institutions try to stylize their business as if it has been ruling since prerevolution times.

Ivanovo region is rich in small towns and settlements, famous for different handicrafts, for example, Palekh and Kholuj, which have been producing unique lacquer miniatures, plates, rings, bracelets. Plios has attracted for many years Russian and foreign artists for their picturesque cites and surrounding nature. Yurievets gave birth to a lot of world famous people, like Andrei Tarkovsky.

Nowadays students together with business and art communities are trying to promote these territories among Russian and foreign cultural tourists, offering them new information tools (guide books, indices, portals, and the like). They participate in creation of event tourism: Jazz festival and Linen fashion festival in Plios, â&#x20AC;&#x153;Zerkaloâ&#x20AC;? film festival in Ivanovo. Many small cultural territories develop agricultural tourism: Onion fest in Lukh, Cucumber fest in Suzdal, Cabage fest in Kokhma, Cooking Russian porridge class, Mushroom holiday in Yuzha and so on.

Thus we see the future of cultural territories in the development of cooperation and collaboration between all the members, both in business and social network, interested in the evaluation and preserving cultural heritage and developing cultural dialogue.

Historic activities in the UNESCO sites: ideal and real meeting points amongst monuments and social fabric Gherardo Filistrucchi Association of the Historic, Traditional and Typical Florentine Shops, Italy Travelling is perhaps one of the most beautiful forms of freedom and opportunity to grow not only due to the very fact that travelling allows you to freely choose where to move but also because, in itself, it forces you to deal with the people you meet on the journey and appreciate not only their qualities but also how different they are from you.

A challenge that may be enriching from a human and cultural point of view if we are willing to enter with common sense and the right spirit into the local culture and tradition and see the people we are visiting, always curios and willing to learn. At the same time, in an equally stimulating manner, we must develop and deepen this opportunity for enrichment when we encounter a traveller visiting our city.

The path, that of human and cultural enrichment, is always about the journey and never about arriving.

UNESCO-protected cities are world famous for their monuments or for their particular characteristics that make them unique. In these World Heritage locations, there are also intrinsically other less-known features that make these places even more unique, and which consist of historic activities.

These treasures of history, tradition, culture, craftsmanship, food and wine, hospitality and professionalism tell not only of themselves but also and above all of the city.

They are a meeting point, actual or conceptual, where monuments and the social fabric convene.

Just think, for example, of a restaurant or a typical trattoria; they are both the custodians of the enogastronomic culture of the city, since you can taste dishes that bear the flavour and history for which they were born, the place where convivially, very often, it is possible to experience the life of its residents.

When the traveller wishes to return to the place he has visited as he felt welcome, he breathed deeply the culture and tradition of

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the city sharing it and making it partly his, then we have reached an important objective: we might perhaps have given rise to a new moral citizen of that city. Perhaps we have been able not only to communicate but most importantly, something not taken for granted, to listen and build a relationship.

I believe it is necessary to succeed in building a better network, a system, which is able to convey to the traveller the human, cultural heritage and traditions of that town and that, at the same time, this heritage can be shared as much as possible and absorbed by that traveller. We are what we have experienced and also what those who lived before us knew how to convey.

But this very long path implies rules which we must necessarily follow, even with a certain rigidity, based not only on the respect for the history, culture and tradition of the place we are visiting but also respect for the individuality of the person and citizenship as a whole. Balances often difficult to find, but fundamental to be able to travel the right way so that dialogue, which leads to the human and cultural enrichment of travellers, can be truly so.

The Association for Historical Florence fully shares the spirit and the Life Beyond Tourism® project and believes that going along its path, transmitting where possible also its cultural heritage, is a unique and important opportunity that will undoubtedly lead to significant and decisive results, human and not only.

Professional tourism as a means of dialogue among cultures Marietta Gasparyan National University of Architecture and Construction of Armenia (NUACA), Armenia The main program of the modern tourist routes based on the principle to present the history of the country and its cultural heritage through the objects of art and architecture. For travelers of different nationalities trip is discovering the local sights, people, their customs and entertainment.

In addition to this popular kind of tourism, since ancient times there is a category of travelers which visit other countries connected with the study of certain issues under the personal and professional priorities of research.

Such travelers themselves make up the route, including the list of necessary objects of cultural heritage. Modern sources of information (Internet) and special literature can offer a variety of materials on architecture and art, but such searches is a laborious process that requires time, patience and skill. Ignorance of other people’s cities and countries, the possible lack of full understanding of the true specificity of its architecture can also damage and it turns out that potential travel poorly used. This is one of the cases where real assistance can be obtained from the local colleagues. This dialogue among cultures is a guarantee to stimulate sharing business cards between the residents and visitors. An important result of the cooperation of specialists, especially if they are engaged in similar problems, can be a worthy contribution to the theory and practice.

The next position is a matter of popularizing regional heritage objects. Along with renowned names of architects or architectural works that are in the scientific and popular literature represent a historical period or a particular architectural style, outside attention remains the creativity of other talented architects, worthy of international fame. However, their place in the international arena are empty because of a lack of advertising and promotion, and now specialized tourist routes can help solve the problem.

The purpose of the article - to review potential strategy for the convergence of people of different cultures and the realization of a dialogue between many cultures on the basis of the schemes of possible innovative routes. As an example, chosen orientation of modern Armenian architecture (19th and 20th century), which develop in the regional interpretation of the ideas of European styles.

Urban tourism, urban heritage and the indices of creative city Tomas Kačerauskas Vilnius Gediminas Technical University, Lithuania Keywords: tourism, heritage, creative city According to C. Landry, R. Florida and other scholars, a creative city has many advantages including attractiveness for the tourists and cultural heritage under protection. It seems that these two factors are inseparable since the heritage attracts the tourists as nothing else. Attractiveness of such historical cities as Athens, Rome, or Istanbul has been based on their cultural heritage. However, the short-term tourists consume the heritage in popular way. Additionally, a big flow of the tourists with their noise and pollution plays a negative role in respect of friendly environment. Heritage and tourism appear as two different strategies instead of two parts of the same trend. As a result, these two factors contradict to each other by puzzling the urban policy makers. These contradiction could also damage the good image and clear direction of city’s development being a bad signal for the investors. Nevertheless, namely all mentioned factors as a harmonic whole in urban strategy-making have been treated as the characters of creative city.

The main thesis of paper is as follows: the contradictions are the best challenges for developing the concept of creative city since it

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requires untraditional approach, innovative thinking, seeing the parts and the whole simultaneously. The paper deals with the policy of creative city that covers all of these mentioned aspects. Policy of creative city appeals to liveable and vital urban environment that is inseparable from dynamism of local cultural identity, diversity of lifestyle and variety of the contradict interests.

The concepts of urban tourism and of urban heritage are inseparable from the concept of creative city. The indices of creative cities appeal to creative urban environment. Creativity could be treated as the main factor in regional competition for economic growth.

Creativity measured by the empirical tools has been used by forming an urban strategy. The indices of creative cities (ICCs) have been suggested by the scholars for Nord American, European, Chinese cities. On the one hand, the ICCs signify certain global tendencies. On the other hand, they appeal to the local phenomena that are unique, i. e. creative. The presentation deals with the questions as follows: 1. How to measure creativity? 2. What kind of the ICCs could be suggested? 3. What aspects of globalism and localism cover the ICCs? What kind of urban strategy does imply the ICCs?

The interpretation and presentation of the Lazio region in Italy, an example of Life Beyond Tourism practice Marc Laenen Laenen Art and Consultancy, Belgium Lazio is one of the least known regions in Italy. Whereas regions such as Tuscany, Umbria, Puglia and others are well visited, Lazio waits for more attention. In the framework of Life beyond Tourism a pilot programme has been tested to present the cultural personality of Lazio to travelers as an instrument on the one hand for selfknowledge and knowledge of the genius loci and on the other for dialogue between cultures, this time Italian culture of the past. The objective was to make the whole cultural landscape of the area with special focus on the built heritage understood by means of what being called the “cultural biography” of the the area.

The notion “Cultural biology” is a methodology in which the changing values or value implementation with their impact on the living environment over time are identified, clarified by the mediators and hence understood by the site visitors. The final output is a “substantive story” leading to an understanding of the dialectic process of conservation/renovation, innovation and abandonment of values in three interrelated fields of application : religion/philosophy, the wide range of social anthropological issues and finally art and literature. These fields of application are not presented separately but in their internal connection. In addition to this attempts have been made to focus on intercultural dialogue by identifying common issues and values between visitors and the local population of the area in the past. The approach has been refined during several years and has reached a still flexible but level of efficiency for Life beyond Tourism practice. The presentation will focus on the way this methodology works and reaches its objectives.

OmA-Osservatorio dei mestieri d’Arte and its main projects of quality artistic craftsmanship Maria Pilar Lebole OmA-Osservatorio dei mestieri d’Arte Association, Italy Keywords: projects, craftsmanship, promotion OmA Osservatorio dei Mestieri d’Arte is a non-profit association based in Florence which currently gathers 16 Italian bank foundations. For over ten years, OmA has been committed to the protection of artistic crafts and grants a certification to the artisan workshops which have been acknowledged for excellence, guaranteeing that they meet specific quality standards.

OmA intends to monitor and promote the artistic craft history, techniques, projects, and innovations through conferences, congresses, workshops, practical lessons and specialist publications: the bimonthly “OmA” magazine is the tool to analyze the themes of artistic crafts, its productions and traditions, but also to show the best achievements in Italy and abroad. http://www.osservatoriomestieridarte.it/ Italia su Misura From October 2015 with the contribution of Expo 2015 OmA, together with Cologni Foundation and Gruppo Editoriale, presented the new portal regarding the Italian excellences and made in Italy products.

The Italia su Misura portal, in Italian and English, has assembled a selection of 300 artisan workshops and ateliers of excellence throughout the national territory included in different categories: tailoring, jewelry, restoration, fashion and accessories, décor, decorative arts, etc.

Every selected artisan has an individual sheet detailing their specificity, history and practical information to reach them.

The portal has cultural purposes only and does not allow to sell craft products through e-commerce. http://italia-sumisura.it/ Go2artisans

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Florence is the city of “hand-made”. The craft workshops showcase outstanding articles created by dynasties of craftsmen who have handed down traditional expertise through the generations.

This precious know-how relates to the art of working silver and bronze, to intaglio engraving and wood inlay, to the moulding of ceramics and the creation of unique mosaic “commesso”, or the even rarer technique of scagliola. Other traditional Florentine crafts include decorated paper, the artistic working of leather as well as the famous straw hats.

However, visitors who are travelling or only briefly visiting the city naturally find it hard to find exactly the workshop they are looking for where they can buy articles of genuine artistic craftsmanship.

Thanks to Go2artisans people can purchase a very special experience in Florence, exploring the city along an exclusive itinerary between Museums, monuments and the very best of quality artistic craftsmanship in the company of a highly-qualified guide. http://www.go2artisans.com/ T.H.E.A.T.E.R. Technics Handicraft Exchange Around The European Regions aims at developing an innovative panel of non-formal training opportunities for youngsters interested in finding in Theatre an attractive «place» for living and working.

That comes from the awareness that many traditional professions in the field of Theatre are at risk of disappearing. Furthermore youth training opportunities are unattractive and this is often because craft workshops are unable to open themselves to outside influences and new technologies that would make it easier to pass on the know-how, that needs to be valued in a new way, to future generations, in order not to squader important testimonies of our history and culture. T.H.E.A.T.E.R. intends therefore to start developing processes of new training opportunities, particularly in connection with costume and set designer skills.

The project, that gained the European Call Erasmus+ (Key action 2 – Strategic partnerships for innovation), foresees the participation of different actors, all connected to the world of Theatre in varying degrees. OmA is the lead partner of the project. www.erasmustheater.eu

Shaping the touristic image of the city. Case of Lviv Svitlana Linda Lviv Polytechnic National University, Ukraine Keywords: touristic image, Lviv Lviv is a historic city in Western Ukraine, the ensemble of the central part of which is included in the UNESCO World Heritage List in 1998. In the Soviet time (until 1989) the city was being developed as an industrial and scientific center. Today Lviv becomes a tourism city (2 million tourists per year visit Lviv on average, which is 2.5 times more people than the number of inhabitants), so it is called the «tourism capital of Ukraine» due to the vast number of cultural, historical and architectural monuments.

However, the formation of a new tourist image of the city is not an easy process. The article aims to demonstrate the problem of finding a new identity for post-Soviet Lviv, which is now inextricably linked with the development of tourism.

In addition to economic benefits, the positive aspects of tourism development are: improvement of infrastructure (turning point for the tourist market of the city was the visit of Pope John Paul II in 2001 and hosting the European football championship «Euro2012»); arrangement of the central streets and squares that are objects of tourist attractions. Today Lviv is also called the holiday city (100 different events hosted annually). Endless days of beer, chocolate and jazz festivals, night fests, city days, embroidered shirts festivals, days of wine and cheese, organized by the city government, creating a carnival atmosphere of carefree fun fair and promenade. It encourages the development of gastronomic tourism: Lviv has more than a thousand cafes. In the downtown area, there are 290 cafes, bars, restaurants and more than 40 souvenir shops. Today’s tourist image of the city is a carefree, joyous European city, whose inhabitants spend their time in cafes and restaurants. In fact, the city faces many challenges that threaten not only the tourism industry as such, but can result in the loss of the traditional image of the city.

The set of image «tourism products» that can promote international tourist markets is not fully defined in Lviv. What is offered is usually a «traditional set», which functions through exploiting history (Lviv myths about the «Austrian Lviv» and the «Polish Lviv») and architectural heritage. However, interference with usual architectural environment often has a commercial and brutal nature. For example, we can see numerous advertisements on the facades of buildings (including the products of globalization, such as McDonalds), new and not always ethical construction sites in the downtown. Many sites require restoration, but the government practically does not allocate funds. Crowds of tourists violate the normal pace of life of residents, so that people gradually migrate from the noisy central part to calmer areas.

Certainly, the problems have their roots in outdated legislation, corruption, precarious period of the tourism business, which is impossible without mistakes and miscalculations. However, our top priority must be the preservation of the unique image and identity of a European city, which, unfortunately, is actively transformed. For Lviv, tourism became both an attractive prospect, and dangerous future.

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Study and Development Master Plan on Creative Tourism Strategy Model for Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns Surasak Kangkhao, Chaturong Louhapensang Faculty of Industrial Education, King Mongkut’s Institute of Technology Ladkrabang, Thailand Keywords: Master Plan Development Model, Creative Tourism, Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns This paper concentrates on Study and Development the Master Plan on Creative Tourism Strategy Model for Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns. This area was a UNESCO World Heritage site. It consists of Sukhothai historical park, KamphaengPhet historical park and Si Satchanalai historical park. These historical parks preserve the remains of the three main cities of the Sukhothai Kingdom which had flourished during the 13th and 14th century CE. The Sukhothai Kingdom was viewed as the first Thai kingdoms. The research methodology was mix research. The sample groups were composed of 15 local organizations and 30 local Community leaders of Historical Districts-Sukhothai, Si Satchanalai, and Kamphaengphet.

The research methods were questionnaires and focus group technique .The statistics used were frequency, percentage, arithmetic means, and standard deviation. The research found that there are 3 Phases of Master Plan on Creative Tourism Strategy Model for Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns. The first Phase was a Project formulation mission process. The second Phase was Formulation of a Tourism Development Master Plan which focuses on the important sectors and integrated with co-ordination, co-operation and collaboration principles. The last Phase was Implementation and evaluation archivement and satisfaction. Based on evaluation of the experts, the Master Plan on Creative Tourism Strategy Model for Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns was highly appropriate.

This study reviewed that local organizations and local Community leaders’ satisfaction with the Master Plan on Creative Tourism Strategy Model for Specialized Monumental Areas of The Historic Town of Sukhothai and Associated Historic Towns were also high because it was easy to utilize.

Changing the Traditional Craft for Tourism in Italy - coexistence of traditional inheritance and sales strategy of Il Punto Assisi Migiwa Kasai Sokendai - The Graduate University Of Advanced Studies, Japan Keywords: traditional, tourism, women’s work Embroidering had been one of the women’s domestic work to show the virtue and the value of wife and mother, creating the consciousness of gender in Europe based on the life of women specially from19th century to first 20th century.

In this research it focuses on the sale of Italian embroidery in Assisi, called Il Punto Assisi that women have performed locally through hand needlework since the first 20th century. Assisi is a district in Umbria, a region in central Italy.

The techniques of Il Punto Assisi were created for the purpose of women’s independence that income of convent in the beginning of 20th century by a noble lady and nuns were also transferred from mother to daughter in the family.

However the traditional designs are decreasing now affected by the preference of the tourists as consumers, for the situation and the status of women are now all different and manifold in comparison with the first 20th century. It means depend on each woman, there are many types of Il Punto Assisi, the designs and the colors of threads are also different and multiple. Therefore it’s hard to define the authnticity of Il Punto Assisi.

There are women involved in the production of Assisi embroidery while having various backgrounds, such as individuals someone that producing and selling, other one that groups of volunteers mainly produce embroidery for exhibition purpose. There are variaous motivations for making the objects of Il Punto Assisi, for example, while Accademia Punto Assisi which the school of embroidery in Assisi, defines the standards of design and color, some souvenir shops produce and sell new color and design of products analysing the taste of tourists individually.

In this research it analyse a process of making approach Il Punto Assisi produced as a traditional handicraft by mostly women to reconsider about meaning labor, and to clarify the background of the transformation and the diversity of life of woman. Because they have not only created a traditional handicraft but also invent their own job through the society background the circulation of a craft, such as the production, sale, hobby, religion in Assisi. Women embroiders in Assisi creat the various meaning of labor.

So now, there is a difference in the decision factors of the design of the current Il Punto Assisi as an issue consciousness influenced by the preference of both the buyer and the seller compared with the beginning of the first 20th century In this research it analyses a background enlarging only as a thing for the embroidery that has been studied for domestic work and a bringing fortune of the woman to measure the social status of a role and the woman of wife in the domain of the current labor and hobby until now.

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Learning from voyages Calogero Bellanca, Susana Mora La Sapienza, Roma - ETSAM, UPM, Madrid Keywords: traditional, tourism, women’s work Our Community needs dialogue among cultures for the growth in peaceful coexistence.Travel has being always an important way to know different countries, monuments and people.

We have known about them by the descriptions that writers gave after returning from its journeys. We propose to give notice of some books explaining historical travels.

To learn from them, from the description of monuments, from the description of habitudes, of way of living.

It will be interesting, to remember some historic travels from the books and the descriptions and drawings of monuments and sites.

How the interest, the point of view have changed, since the classical architecture, to the Moorish, Arabian… And not only the material, physical visit, but also the feelings that the ambience can make grow.

We can travel with the interesting description and drawings of Antonio Ponz, Jenaro Perez Villaamil, David Roberts…, or Washington Irving..

How each of them gave a different vision: some a perfect and complete view and others a picturesque one.

Both of them will help us to understand the relationship between people.

Re-imagining Preservation: The Experience of the George Town Heritage Hotels, Penang Malaysia Chris Ong, Daphne Choy George Town Heritage Hotels Sdn Bhd - Choy & Associates, Malaysia Keywords: Heritage Hotels Conservation The paper focuses on tourism and cultural heritage in a UNESCO World Heritage Site (WHS) by presenting the case of the George Town Heritage Hotels. This group of hotels established by entrepreneur Chris Ong illustrates how a heritage-focused approach to hotel development can stimulate the appreciation of one of the cultural dimensions of George Town -- the Peranakan culture and its artifacts -- while at the same time developing a very successful hospitality business in Malaysia’s premiere historic town, named in 2008 a UNESCO WHS. The objectives of the presentation and accompanying paper detail: 1.

The values and material production of the not-so-well known, but remarkable Peranakan culture -- in itself a good example of intercultural synergy; 2.

The formative business concept of a heritage-based chain of hotels /guest houses catering for the regional and international market: 3.

The challenge of adapting and fitting old residential and commercial buildings to their new hospitality functions; 4.

The development of suitable legal provisions, marketing strategies and management policies; and 5.

The contribution that this and other similarly oriented heritage businesses can give to the development of intercultural understanding and dialogue.

Odessa Smart Tourism: a case study Pavlo Petrychenko Odessa National Economic University, Ukraine Keywords: tourism, smart, Odessa Being a leading tourism region in Ukraine, Odessa is developing different kinds of tourism which are identified as priority ones by the existing tourism program. Currently little attention is paid to ICT and to smart technologies although smart city technologies are developing in some Ukrainian cities and Odessa is a big IT hub. Smart technologies are introduced and developing very slowly in Odessa. The objective of this paper is to examine Odessa Tourism case, to introduce basic principles of Odessa smart tourism development and to introduce its program guidelines. This research concentrates on the necessity and effectiveness of smart tourism technologies which allow gaining and maintaining a competitive differential advantage on local and international markets.

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Current Situation And Problems Of The Tourism Development In Russian Federation Pirogova Anastasia, Pirogova Olga Financial University under the Government of the Russian Federation, Russia Keywords: inbound tourism, tourism development, Russia In Russia, the role of tourism has been increasing in the last years, as well as the socio-economic importance of tourism. The development of tourism in Russia has a great importance for the country as a whole, and for the municipalities, society. The development of tourism in the country aimed at improving the welfare of the population and improving the quality of life of the population. Russia has unique tourist resources, heritage. There is a huge potential for the development of domestic tourism in Russia. Nature attractions, unique historical and cultural values make it possible to develop different types of domestic and inbound tourism.

In the Russia there is a huge amount of natural monuments and historic sites, unique heritage. Moreover, there is a developed transport system in the Russia. In the recent years there was a significant increase of the quality of rail passenger transport, which meets the highest requirements of passengers.

Luxury trains as ÂŤImperial RussiaÂť are getting more and more popular among foreign passengers, especially Trans-Siberian routes.

Air service is well developed within the country with availability to have direct flights to different parts of the globe.

Russia has unique facilities for the development of different types of tourism. Cognitive, sightseeing, scientific, festival, business, religious, rural, sports, extreme, skiing, health and fitness, cruise, fishing and hunting â&#x20AC;&#x201C; it is not an exhaustive list of types of tourism, which has the necessary tourism resources. The concept of the long-term socio-economic development of the Russian Federation in the run up to 2020, noted that tourism is an essential link in the innovative development of the country and is a cost-effective and environmentally friendly sector of the national economy.

In a report issued by experts of the World Economic Forum, Russia took only 63 place in the ranking of 140 countries. From factors of competitiveness on which the report estimated the country, strong Russian parties are richness of natural and cultural resources, as well as the infrastructure of air transport and telecommunications infrastructure. According to UNWTO, Russia may receive at least 70 million foreign tourists per year, but this potential is not realized until nowadays. It uses simple snapshot measuring only 30%.

In the field of tourism services, main selling goods are impressions from visiting any attractions, which include historical, environmental, cultural, architectural, ethnographic and other resources. In the current socio-cultural conditions, the development of inbound tourism in Russia is constrained by a number of important factors, among which, the lack of positive information about the country, the lack of advertising of tourist potential of Russia in the foreign travel market. Most of the cities of the Russian Federation, unfortunately, not strong enough to position their own tourism resources.

However, despite many problems hindering the development of tourism in Russia and increase in sales, volume of the tourism product in the international market, in the tourist business in Russia has a great future. The dynamic development of tourism is a factor, that enhances the image and prestige of Russia in the world, also it is an effective means to stabilize its economic and social policies.

Relational tourism: challenges and capabilities Giovanni Ruggieri Observatory on Tourism in the European Islands (OTIE), Italy Keywords: destination, relational tourism, development The observed changes in the orientation of tourism demand in the last three decades have brought to the birth of new ways of interpreting the tourism phenomenon. Among these we highlight Relational Tourism, a phenomenon that can be perceived as human-scale tourism, clearly based on territorial, cultural and environmental constraints that include travel formats such as rural tourism, cultural tourism, farm tourism, environmental tourism, outdoor activity tourism and many new ways, which have shown an important quantitative growth of Relational Tourism demand in Europe and internationally in the last decades, offering an alternative and increasingly more appreciated tourism to the traditional depersonalized and mass consumer oriented one.

In view of these potentials, the peculiar characteristics which have led to the rise and triumph of the relational forms of tourism, could simultaneously lead to its decline and failure. Being a human-scale tourism, travel services depend heavily on both the benefits offered, usually from small size companies or SMEs, and also on the interaction with the context. Occurring in a particular territorial context and depending on the local culture and customs, Relational Tourism needs also shared infrastructure and equipment (communications, transport, health, safety, energy, water, etc..), land, public services and local suppliers, which imply a high demand for efficiency and quality. In this research, we perform a thematic overview of the previous topics. We begin from the

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characterization of Relational Tourism and its position within the Theory of Tourism. We then describe the changes and mutations of the orientation of tourist demand and its impact in view of Relational Tourism, later to go into the business and territorial challenges that Relational Tourism faces to reach maturity, taking into account the holistic view of current tourist areas and the difficulty of companies to meet some requirements.

The overview concludes with a reflection on the measures and mechanisms to respond to these challenges. In order to address these problems, the possible solution is to emphasize the relational dynamics among regional tourist operators, administrations and public institutions and local people, who play primary roles in Relational Tourism. It must respond to fragmentation with relatedness and cooperation, promoting a dynamic clustering of cooperation among the tourist SPWP, following the logic of shared destiny.

Nonetheless, it is essential that Public Authorities promote regional frameworks of cooperation between public and private land agents and are heavily involved in the improvement and efficiency of regional infrastructure and equipment.

At present, we can observe a certain euphoria about tourism in international media, many areas and territories in developing countries and their surrounding neighbors turn their attention to tourist phenomena, looking at the apparent ease of Relational Tourism response to growing socioeconomic demands. But Tourism now more than ever appears to be a complex phenomenon (and Relational Tourism is no exception) that seems to require a holistic view and complex mechanisms to be understood. Hence the need to focus on a topic of obvious actuality starting from a clear statement: Tourism should be a solution and not an added problem.

The remaining Heritage sites of the Holy Family flight to Egypt and its Fruition for Dialogue Abdel Aziz Salah Salem Cairo University, Egypt This study aims to reveal the cultural and natural heritage sites of the Holy Family flight to Egypt in order to deepen the dialogue between the Christian and Islamic culture , shed light on the religious places, churches and monasteries, and archaeological sites where the Holy Family lived during nearly four years in Egypt. Our Route of the Holy Family tour follows the footsteps of the Holy Family around Egypt.

The Holy Family enter Egypt from Bethlehem to northern Sinai, from Gaza thence to Floussiat, ( 37 kms west of El-Arish) until they reached Farama (ancient Pelusium) mid-way between El-Arish, to Port Said, and the next leg of their journey, work their way through the Delta and along the Nile to Upper Egypt, and then return. It is a journey with many stopping points. We found the remains of a numerous of old churches in the Sinai, and Upper Egypt for the Holy Family flee in Egypt.

The study aims to: • Determine the remaining heritage sites the Holy Family flee to Egypt • Prepare a file for the heritage sites of the Holy Family flee to Egypt for inscription on the World Heritage List • Shed light on places and events of the Holy Family flight in Egypt • Inventory Christian religious places, churches and monasteries constructed of the Holy Family Journey on Egypt • Activate Smart Travel and tourism to Christian religious sites in Egypt • Deepen the dialogue between Islam and Christian in the heritage sites

Qanat as a platform for promoting dialogue and cooperation between societies Ali Asghar Semsar Yazdi, Soudeh Semsar Yazdi International Center on Qanats and Historic Hydraulic Structures (UNESCO-ICQHS), Iran Keywords: Qanat, intercultural dialogue, international cooperation Throughout a vast area, from northern Africa to Saudi Arabia, Iran, India, China and central Asia, agricultural activities have been mostly dependent on irrigation, so watering and water division have underlain the livelihood of the residents of this region. If this water was not available on the surface by rivers or springs, the inhabitants turned to use groundwater by a genius technique which enabled them to stay in dry lands for thousands of years. This technique is nothing but Qanat. Qanat is a gently sloping tunnel which drains the groundwater from aquifer and leads it to the surface by using gravity flow conditions. A Qanat consists of a tunnel (gallery) and series of shaft wells. These wells were used to remove the excavated soil during the construction as well as to ventilate the gallery. Qanat is also known by Kariz, Kahriz, aflaj, khettara and Fogara. It can be traced in more than 40 countries all over the world. In 2014 there have existed some 37000 active qanats running all over Iran, discharging about 7 billion cubic meters groundwater a year.

At a glance Qanat is nothing but a horizontal tunnel which drains out groundwater, but digging this tunnel entails a variety of sciences and technologies. Qanat is a feat of technology left from our ancestors, a feat which is hidden underground, but its technical importance is obvious, not less valuable than such surface structures as bridges, castles, towers, etc. (A. A. semsar Yazdi, Majid

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Labaf Khaneiki-Qanat knowledge, construction and maintenance, springer). This is why 11 Iranian qanats have been recently recognized by UNESCO as the world heritage site and registered in the world heritage list.

In this paper we will underline the importance of the indigenous knowledge of Qanat construction and operation, its tangible and intangible values and the role that it can play in tourism sector. We will then emphasis on the measures taken to register the Qanats of Iran and to incorporate them into the Tourism sector. We will also explain the opportunity that Qanat can provide to promote the intercultural dialogue. We believe that the qanat not only fostered cooperation within societies, but it has also fostered cooperation between societies. Throughout history qanat technology has crossed borders and cultures, taking with it a set of social institutions designed to resolve water conflict and promote the peaceful sharing of water. Now this historical root can play an important role to promote the dialogue and cooperation between cultures. In this sense, Qanat can be considered as a symbol of international cooperation and the peaceful and sustainable sharing of water, this valuable resource.

Post-industrial tourism in Upper Silesia as a strategy for development of innovative economy. Polish example.

Joanna Sokołowska Moskwiak Institute of Architecture, State Higher Vocational School Racibórz, Poland Europe is currently the continent, «saying» many languages, but for a long time it was clearly torn into two parts in terms of political, economic and social (eastern and western). Today, however, it is slowly becoming a «global village», with the direction set on modernity. Therefore it is becoming more and more sense to care in a special way and protect elements of the cultural heritage of their nation or region. Presented project shows the industrial heritage as an attractive product for tourism and recreation. It will be just one of those forms of behavior cultural identity, which was marked by the industry in Upper Silesia.

Re-writing Heritage: Towards Dialogical Model Sandra Uskokovic Univeristy of Dubrovnik, Croatia Keywords: mass tourism, dialogical heritage, remaking culture The vision of Unesco city of Dubrovnik and its future is directed towards touristic mega-projects that do not correspond to the sensibility of historic urban context, and furthermore do not reflect the aspirations and the needs of the local community. The hyper-production of mass tourism facilities nullifies public spaces and places of the city, thus converting them into commercialized „touristic spaces“.

A rich scientific literature has shown that tourism can deeply transform our representation of the past. The romantic tourist is not in search of universal utopian model but of cultural differences and local identities. A city’s monuments after all have not always been standing there simply waiting for tourists to see them; instead, it was tourism that created these monuments. It is tourism that monumentalizes a city. Cities are no longer waiting for arrival of the tourist - they too are starting to join global circulation, to reproduce themselves on a world scale and to expand in all directions.

Globalisation has replaced the future as the site of utopia. We now embrace the politics of travel migration and nomadic life, paradoxically rekindling the utopian dimension that had ostensibly died out in the era of romantic tourism. Present-day urban architecture has now begun to move faster than its viewers. This architecture is almost always already there before the tourists arrive.

Conservation as a practice needs to evolve reflexively, it needs to embrace new understandings of the social role of heritage and its conservation, while retaining and sustaining many of its core principles. Heritage is a resource around which we need to construct dialoge, democratic debate and openness between cultures. We should therefore aspire towards a new dialogical method in which heritage is seen as emerging from the relationship between people, objects, places and practices. This dialogical model implies an ethical stance in relation to others, and a belief in the importance of acknowledging and respecting alternative perspectives and worldviews as a condition of dialogue, and provides a way to connect heritage with other pressing social, economic, political and environmental issues at our time. The emphasis of heritage must firmly remain on the process of constantly remaking cultures in the present and to focus our attention on the ways in which things and people are involved in complex, interconnected webs of relationships across time and space, rather than seeing objects and ideas about them as somehow separate from one another.

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Change in approach towards new qualities for the cultural tourism Dalius Vrubliauskas Vilnius Gediminas Technical University, Lithuania Keywords: synergies, infrastructures, environments There are enormous number of possibilities to spoil good initiatives in every sector of human life. Thus includes blind need to concentrate human being actions on the economic development only by forgetting the facts, events and processes, which made countryside nature and cities of a country with its build, environ look as they are now. The synergetic approach, if correctly managed, towards the rehabilitation of the desired by society (and therefore already valuable elements for them) would create and multiply the effects as ,,PPP”, ,,Snow Roll” and ,,Pump Priming” and so on nearly everything which can be named as human being.

Narrowly understood issues of cultural tourism (especially in the countries which still suffer from the influences of the intrusions of former regimes, from the lack of the wisely defined development directions of the economy, decrease in birth rates and rapid growth of emigration) leads to the repeating negative situations nearly everywhere. When, ,,shallow tourism streams” gets from one significant and valuable area/level to the next one and dehumidify them by making changes in societal level, (caused by narrow need to satisfy tourists and get some income out of that only), in fact the situation nearly has no way back to the formerly existed cultural means and qualities in overall environ. Economic base here therefore is limited only for the accountancy of sellable products, which suits very basic needs of tourists- cheap (but good) travel and accommodation, cheap (but healthy and tasty) meals, cheap (but well done) goods to bring back home as souvenirs. Societal sector divides itself to those, who is getting and who gives.

Whatever development (including tourism) in any level makes minor changes- overall environment of place disappears, spirit of place evaporates, existed values are replaced with never ones, which qualities usually matches only scarce need of the dramatically diminished size of population with no relation to the forgotten/lost values.

What is happens further in such dehumidified areas? It’s HM Dilapidation comes to the picture. Dilapidation- in both meanings of this word- physical and moral. Only ways to change the situation is the painful way of changing the society, by redirecting its minds towards the still residing values, even if diminished in their qualities, in their human being environments. Providing ability to look deeper, or to rediscover the such range of values, recalling former specialties of the heritages, selecting carefully which to keep by giving them a chance to be redelivered, to which ones apply the means of the strict conservation can create revitalized atmosphere, equally appreciated by ,,givers and users”.

Correct management of the processes of the development of tourism streams, based on clever and sustainable use of the existing infrastructures (technical, cultural, societal, thematic and so), while considering the aspects of Heritages as equal vehicles for the strengthening the overall economy with approach ,,to build on what is being built already” must provide new qualities for the intercourse between the tourism streams and sustainability of the local- heritable environs.

The archaeological heritage in nature conservation areas - the problem of archaeological tourism Piotr Szkiłądź, Katarzyna Zdeb Institute of Archeology, Cardinal Stefan Wyszyński University, Poland Keywords: archaeology, heritage, tourism Archaeological sites are a unique part of the cultural heritage, mainly due to their non-renewability, but also a number of inherent values. Thanks to its location in the landscape, the archaeological heritage, valuable in scientific, historical and educational terms, acquires yet another extremely important asset: aesthetic values. The beauty of the cultural landscape can provide a motivation for prudent management combined with ensuring simultaneous protection. All of these values are necessary to create archaeological tourism, which is aimed at presenting the heritage while ensuring its survival for future generations. But how can archeological tourism be facilitated for archaeological sites located in nature conservation areas? How can access be provided to sites located in nature reserves or Natura 2000 areas? The authors of the paper will propose solutions for two unique places in Poland, both of them rich in archaeological heritage. The first one is a presentation of archaeological sites located in the northern part of the Białowieża Forest, and the second ¬– a presentation of a selected area of the so-called Great Lake District (Masuria).

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Tourism Development Strategy and aligning it to Human Resources Development in Georgia Teona Maisuradze International Black Sea University, Georgia Tourism is crucial for many countries due to increased opportunities for employment and large monetary gains for local businesses.

Different countries have various strategies and approaches toward tourism development, some approaches are driven by poverty mitigation but at the same time lack of the strategic tourism plan and wrong approaches toward tourism development can cause problems and have negative impacts on local environment. It is crucial to realize that tourism development cannot be only alternative way for the development of rural and mountain regions and tourism cannot be seen from only positive side. It will be more rational to make long-term plans to prepare human resources for tourism development, to analyze dark side of not having properly trained staff and manage the ways to avoid dissatisfied customers.

First of all, long-term strategic tourism development plans at national, as well as at the regional level should be developed and adopted with close consultation with all interested stakeholder groups. It is important that high participation of local companies and communities are ensured in the development of regional tourism plans. Besides, before starting promotion of any type of tourism in the mountainous or rural regions, the research should be undertaken regarding the tourism potential and local people’s expectations.

Environmental Impact Assessment is also essential in order to avoid negative impacts on the environment and local communities, it should be compulsory for the large-scale tourism development projects. Finally, when long-term strategic tourism plans are developed, it is important that they are respected and followed by the governmental agencies in the first place.

Globalization, nomadism and ontology of tourism Vladimir Volkov Egor Gaidar Foundation, Russia In the era of postmodernity, the space has lost its traditional character, substantiality, relationships with people inhabiting it. Nowadays it exists functionally i.e. it just formally performs economic, recreational and other functions. Abolition of space pushes to the margins of those who remain attached to the place, to the house. The notion ‘local’ becomes associated with peripheral, provincial, degradable and hopeless. Sedentary lifestyle is replaced by nomadism considering the humanity not in national and territorial terms but as a movable planetary nomad. Postmodernity is characterized by the dominance of images. The rapidly growing market mixes customs, styles, communities and nations, standardization, vulgarization and simplification of culture being globally detected.

Human tries to escape unfavorable surroundings where he lives. He uses for this purpose a powerful symbol of postmodernism, namely tourism industry, being a strange symbiosis of liberation and enslavement.

In the paper, mass tourism is considered as manifestation of man`s rootlessness and nomadism in the postmodern era. The desire to gain new experiences and flee from everyday life is the core of tourism, the thirst for novelty and unusual sensations underlying it.

In fact, tourism is often limited to the consumption of simulacra, marks, signs, pseudo-events that simulate historical and cultural reality. The world in travelers’ eyes is a big shop selling tourist attractions.

The article is devoted to the analysis of such problems as world globalization; transformation of space into landscape; life strategies of postmodernity such as a vagabond, a flâneur, a player, a tourist; tourism industry; the world as an exhibition and a spectacle; consumption of places (spas, swimming, beaches) and emotions (gloomy, adventure, extreme tourism); “allocated places” and unattractive places, non-places; the cult of glossy images; production of signs: souvenirs, cards, photographs; tourism as a holiday or access to the transcendent reality.

Mural Painting Routes For Dialogue Zsuzsanna Wierdl Mural Painting International Scientific Committee ICOMOS, Hungary The objective of the Mural Painting Committee’s project is to create a special itinerary- network all over the world. / Mural Painting, network , dialogue /

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The Committee have proposed mural painting itineraries within a region, country or city. Mural paintings can be found everywhere: in caves, churches, abbeys, castles, palaces or private houses. All the different mural painting thematic routes present 12 different places or sites within a town, regions and/or country that are not inside museums. At the beginning, one route presents a maximum of 12 mural paintings out of a museological situation, linked by a theme. It was suggested to elaborate one of them and to present the special –country-region or city – situation from a professional painting restorer’s point of view. Mural painting is a complex set both in its material constitution and in its symbolic values. Could be historic and iconographic presentation, or report on the material and aesthetic evolution of the executed restorations. The linking theme is left entirely to the member’s creativity.

The aim of these Mural Painting Roads is: To create a MURAL PAINTING NETWORK, to create links between the mural painting’s community around the world, to share with mural painting’s conservators, technical, esthetical and deontological solutions to study past connections between countries based on an identity of subject matter. As a consequence, creating links among the mural painting professional community world wide for dialogue.

To raise the awareness among the general public of the existence and importance of mural paintings.

To draw the attention of the public administrations -national conservation offices- on the existing mural paintings and also their state of conservation, to visualize the relation between mural paintings and cultural heritage, history, architecture, or landscape. To support decision makers to set conservation priorities, and foster the interdisciplinary approach to the mural paintings conservation and research.

To offer a new instrument to the city councils and tourist boards, allowing a different vision of the city, a new route linking the city’s various periods. (Historical routes) The same would apply on a regional, national or international scale. Valorisation of a local, national and international aspect of the cultural heritage. Visualize the different cultural values and functions of mural paintings.

The “Route-creator” has to be a mural painting conservator (preferably) or active professionals involved in decision making, project design, and direct work on mural paintings, as the mural painting’s conservation condition is an important factor for including a mural painting within a route.

The final results, - selected routes - will be posted on the website, with the possibility of different visibility and access / Public, tourist, heritage institutions, professional offices or conservators /. To building this mural painting thematic network, all the routes have to follow a clear “Road criteria” as follows: Not more than 12 places with mural paintings in each route Text in English, French and local language ready to be use on a website or database Photographs, graphics and other materials on digital support Using the same MAP- System / Google, NASA !?/

Some example of our Routes: “Professional sightseeing of Mural Paintings. Conservator as a Tourist.”:

Castle hill of Esztergom with historical MP sites, Hungary Northwest region of Switzerland, the Republic and Canton of Jura.

A Walk Through the Contemporary Murals of San Francisco South Dalmatian mural paintings of the early Romanesque period Heritage in Slovenia, the travel of St. Christopher Gothic Mural Paintings in Istria Historical Facades of Genova Sassi di Matera Belgium Canary Islands Route Baroque decorations in Valencia The Island of Santa Catarina, Brasil Territory of Catalonia.

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The Taste and Aroma of Tourism And Georgia’s Role in Global Culinary Tourism Esma Kunchulia Tbilisi State University, Georgia The Life Beyond Tourism Manifesto reads that tourism is more than just satisfying one’s individual wishes. Tourism is a way of expanding knowledge. Tourism helps people understand the spirit of one territory or another and familiarize themselves with the cultural diversity and traditions of a given country. Tourism is dialogue, a dialogue between cultures.

I will define this dialogue further: Tourism has its own language, taste, and aroma. These are churches, attractions, the cultural heritage of the host country, entertainment facilities, and one of the magnets for tourists—the host country’s cuisine and beverages.

My primary profession is philology and journalism. For years, I worked as a reporter for a daily political newspaper, accompanying the previous two president during their visits to numerous countries. Also I founded my own two magazines: Pirveli Biznesi (In English FIRST Business established in 2001, in which I have published articles on the Del Bianco Foundation) and Pirveli Culinary magazine (First Cook, established in 2010), which has 130,000 daily online readers and tells the yummiest stories from all over the world.

For three last years, I hosted my own culinary show Recipes and Stories on major Georgian TV stations. In a word, I gradually moved from politics to kitchen, and when I realized that studying all this was the goal of my life, I coupled my kitchen with science.

Today I am studying Georgia’s culinary heritage and culinary tourism, taking cultural studies Doctoral Program in the Humanities Department at the Tbilisi State University.

I see and feel that people, after traveling abroad, bring back their cherished impressions, what they have seen or heard, but especially tasteful are stories about the dishes, beverages, or aromas experienced by us in foreign countries.

Yes, this is classic culinary tourism, my favorite of all types of tourism. The charm, after sensation, and effect of culinary tourism follows us wherever we go, when on a business trip, or participating as guests at different conferences, or when accompanying presidents or other politicians during their foreign visits as reporters. The magical machine of culinary tourism never stops—we remember the tastes and aromas of our host countries.

The deeper I research, the more I realize this branch of tourism involves psychology, philosophy, politics, physiology, biology, chemistry, physics, linguistics, and other sciences.

Five basic senses: sight, taste, smell, hearing, touch serve culinary tourism. Our emotions create a separate world map of emotions, with countries, cities, and village having their unique colors, tastes, and aromas, which we remember. This is exactly why, besides the culture of cooking, I decided to study physiology, linguistics, and psychology, in order to get to the bottom of the secret of culinary tourism.

To me, France is the fragrance of croissants and baguettes fresh out of the oven, accompanied by French cheeses and wines. Italy is about the cool aroma of cold-pressed olive oil, steaming spaghetti, crunchy pizza crust, and the gentle savor of ParmigianoReggiano. Germany will always be associated with the hot mulled wine I tasted as a student at the Munich Christmas Market, and Austria with the unforgettable taste of chocolate Sachertorte and cinnamon strudel, and so on and so forth. I will stop here, but you continue this list calling to mind the tasty memories from your imaginary world map.

And since it is everywhere, in motion and working in every place on the globe, culinary tourism requires special attention from governments and private companies, tour operators and representatives of other services alike. Imperatively, this field must be facilitated and upgraded in the countries positioned as attractive tourist destinations. And by “facilitated” I do not mean just posh restaurants or interior design, state-of-the-art technology or test kitchens. Let’s distinguish two types of kitchen: 1) One is keeping up with the times, being defined by latest achievements and dependent on the taste of a particular chef, and 2) a historical kitchen, a nation’s continuous taste, which makes up its intangible cultural heritage, a monument created by one nation or another throughout centuries.

Surveys reveal that this endemic cultural heritage characteristic of a given country is what attracts tourists most, which is why culinary tourists have become lately one of the most popular branches of tourism. Offers by different tourism companies show that culinary tourism is an individual route, and travelers eagerly chose this route to learn about different countries.

Statistics for the past few years show growing tourist interest in Georgia. As one of the most ancient countries, Georgia has always attracted fans of historical tourism. In the recent years, however, Georgian wine and cuisine have found themselves in the spotlight.

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Authors

Smart architecture for dialogue

Adam Vakhtang Akhaladze Açalya Alpan Tatyana Anisimova Daniel Nicolae Armenciu Mikhail Balzannikov Brenda Barrett Anna Belkina Andrzej Bialkiewicz Oksana Bilinska Ümmiye Şeyda Çağlan Roberto Corazzi Oana Diaconescu Małgorzata Doroz-Turek Vadim Duda Oleksandra Dyda Elena Fioretto Olga Gazińska Elena M. Generalova Viktor P. Generalov Ekaterina E. Glebova Svetlana Gorokhova Dorota Jopek Teimuraz Jorjadze Tetiana Kazantseva Taner Keskin Weronika Kobylińska-Bunsch Zbigniew Kobyliński Alexandra Korchagina Jānis Krastiņš Alexander Kubyshkin Alexander Kudryavtsev Sergii Lieonov

Marta Mantyka Milena Metalkova-Markova Riichi Miyake Valery Monakhov Alexander Panfilov Marta Pieczara Luis Miguel Pinto Antonio Polainas Emma Mandelli Artur Modlinski Łukasz M. Sadowski Ewa Stachura Aleksandra Sumorok Natalia Tarabella Marina Traykova Ekaterina G. Tribelskaya Tatyana Vavilova Yelena V. Vishnevskaia Efim Vyshkin Juliya Zhmurko Maria J. Żychowska

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From Architectonics of University Life to Scenography of Intercultural Dialogue Adam Vakhtang Akhaladze Georgian Patriarchate King Tamar University, Georgia My narrative is about Smart Architecture – to be more precise – Smart Architectonics and Heritage Conservation in the dimension of University Life. I would like to tell you about Architectonics of Education and Teaching as well as about Heritage Conservation in Students’ Intellectual and Social activity in King Tamar University.

Nowadays the students from every corner of the globe, with their parents, kin, professors, teachers, continue to experience exactly that time in the short term of which the face of the future Human Culture is forming. The main characteristic, most beautiful, leaving no alternative feature of the above mentioned face of the future culture is for sure inter-, trans- and cross-culturalism.

Such kind of cultural model seems a sort of right of everybody to be different. Dissimilar cultures, diverse civilizations, divergent systems of thinking, different societies composed of special, divergent, often random, not similar to each other people need communications. It means all of them have to be in need of constant dialogue.

But how to teach the students not only to love and respect the dialogue, but also feel the need for personal involvement in this wonderful process, historical phenomenon and very amusing activity when everyone needs to be in the role of a philosopher? Trying to answer this question is my short story today.

In our opinion it is better to teach students the culture of dialogue not through endless lecture speeches and unfortunately very often boring seminars, but through the life, through the university life. And this life ought to be built on smart, wisely, skillfully, in a masterly fashion.

Under the reforms without end and without edge, the innovations, requirements and laws in the field of education, often confusing, especially the most creators of these novelties, scarce budgetary resources, the staff, permanently expecting a pay rise, builders and architects who do not understand you and your order... but still it is necessary to transform University life. The future is approaching inexorably transformed into the present.

It’s easy to be called as intercultural communication that what occurs in the process of learning foreign languages, or international relations, diplomacy, translations... But how is it possible to animate everything? How can we instill a sense of cross-cultural the students of stomatological or mathematical or botanical branches. Here, in order to get the necessary structure for cross-cultural architectonics it requires specific types of construction materials.

I will talk about some of the events that took place in our university over the past approximately 10 years, served as special types of building materials cross-cultural design.

1.

Changes in the academic sphere of King Tamar University: a) Students of all disciplines to 2010 offers a course of “History and Culture of Georgia.” We modified it not only by a new name, but also the content. Now the students pass the course “History and Culture of My Country in the Context of the Global Dialogue of Civilizations”. b) New Magister Program for Regional Studies implemented. I mean Turkish Studies. c) Programs in Art History and Art Criticism complemented training courses on Intercultural Dialogue and Cultural Memory.

2.

We arranged a research center and symposium dedicated to a great leader of Turkish Georgians Akhmed Ozkan Melashvili.

A unique phenomenon is the so-called Turkish Georgians. Preserving ethnic and historical roots and traditions – language, rituals, historical memory - they were able to demonstrate a high civic activity both in the Ottoman Empire and the Turkish Republic.

3.

In 2011-2013 our university has implemented the project “Turkish Georgians” by state grants; we held two international symposia on the Georgian-Turkish cultural relations; we were co-organizer of the scientific symposium “Islam in Georgia” in Istanbul.

4.

In September 2010 Research Room of Saint Grigol Peradze was opened at the university. It has become another hotbed of Georgian-European and Georgian-Polish relations.

5.

Georgians have always tried to serve peaceful coexistence. We acquire and retain not only tolerance to different religions and ethnic groups, but also the ability to comprehend and appreciate their cultural identity. Let us recall the unique phenomena of the holy martyrs Antim Iverieli (the Georgian) and Grigol Peradze: multilateral activities of these individuals in Europe and the role they played in the development of Romanian, Polish, Georgian, German and other cultures.

6.

Here we remember a ceremony of opening of Auditorium dedicated to the Memory of the great political figure and outstanding person Shimon Peres on 27 October, 2016.

Jews have lived in Georgia since the 6th century BC. Relations between Jews and Georgians do not know, not only no anti-Semitism, but also no facts of any everyday conflicts, abuse or violence.

7.

In 2010-2015, through active collaboration with King Tamar University Georgian Patriarchate and Catholic Church Mission in Caucasus prepared and held five bioethical international symposia in Tbilisi with the participation of world-renowned scientists. Workshops devoted to such topical issues such as surrogate motherhood, family ethics, spiritual and moral problems of congenital and genetic diseases, euthanasia, reproductive technology. We were invited to participate in an international symposium on stem cells in Vatican.

8.

On November 28, 2016 an agreement on cooperation in the field of nursing education, medical management, etc. signed between King Tamar University and Freiburg Catholic University.

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Our masters write works on medical, health, wellness tourism and the use of multiple resort Resources of Georgia which could cover a wide field of health-oriented tourism ranging from preventive and health-conductive treatment to rehabilitational and curative forms of travel.

9.

The formation of cross-cultural outlook promote public lectures for everybody of foreign professors, who often hosted at our university.

10.

Last year, forum “Roundtable. Abkhazia” based by our university started. This year, to an existing forum will join the new forum “Roundtable. Caucasus.”

The last period of Gerogia - the three decades since the 90s characterized by artificially created complex political situation with Abkhazians, Ossetes, Russian. Today the representatives of these fraternal peoples freely and without any limitations reside in Georgia.

However, in areas that can not be controlled by the Georgian authorities - in Abkhazia and Samachablo (Tskhinvali region) almost no Georgians live - they are in exile. After the Russian-Georgian war 1992-1993 280 thousand people were forced to leave Abkhazia, becoming thus forced IDPs (internal displaced persons); after the war in August 2008 it suffered the same fate 25 thousand people from Tskhinvali region.

After all unresolved conflicts hamper to solve issues of protection of cultural heritage in these areas. So in Abkhazia and Tskhinvali region there is pitiable condition of monuments of Georgian cultural heritage.

We believe that the global world is necessary to build up in the dialogue of civilizations as a common space of a multi-faceted spirituality – always open and eternally being perfected in the process of understanding the other. In such a reality we cannot do anything without trans-cultural competence.

To revitalize everything and all, everybody has to be competent in this matter, which is called cross-cultural communication. The aim is not communication itself, but a full life in cross-cultural time and space. Our understanding of cross-cultural dimension is not a time or/and a space of a synthesis and/or a fusion of different cultures and their subordination and/or submission to one another, but a time and a space where divergent/diverse cultures meet, interact, preserving their right to “opacity” (“non-transparency”).

Intelligent Museum based On Fuzzy Inference engines and Gaussian normal distribution Amin Basiri, Neda Nouri, Maral Amini Islamic Azad University of Qazvin, Iran Keywords: Smart Architecture, Fuzzy inference system, Gaussian normal distribution The term “Smart Architecture” in which single components (sensors and actuators) is networked together in order to form an intelligent system. This forms the technological foundation for an automated control as well as for the comprehensive operating options of the home automation. For an ideal operation, it is necessary to gather extensive data. For example, during heating, the current temperature of every room is an essential figure for the individual room control. A main command center processes the information recorded by the sensors along with the set values predefined by the user and transmits proper commands to fitting actuators, such as lamps or radiator valves. This connection between single components combined with intelligent control increases comfort, saves energy and ensures more safety in the architectures. This paper shows the implementation of fuzzy inference engines to make the smart architectures more intelligent. Heating and ventilation systems of museum, in capital city of Iran are now under control of such system. And a novel solution to improve the accuracy of temperature sensors in museum based on Gaussian normal distribution.

Pros and Cons of Ankara Historic Town Center as an Inter-Cultural Dialogue Point Açalya Alpan, Ümmiye Şeyda Çağlan, Taner Keskin TOBB University - Osmangazi University, Turkey Keywords: Inter-cultural dialogue, Hacı Bayram Hill, Early Republican Heritage Ankara, the Capital of Turkey has a stratified historic town center having the layers of the Phrygian, Roman, Byzantium, Seljuk, Ottoman Periods and the Modern Period. The Modern Period embraces the Early Republican Heritage of the newly founded Turkish Republic. In recent years, several meetings have been held to discuss the inscription of two important sites of historic center to World Heritage List: Hacı Bayram Hill and the Early Republican core. Hacı Bayram hill is a multi-cultural cult site since the ancient times; it had been the Acropolis of Helen Ankara, and today it hosts Ottoman Period Hacı Bayram Mosque and Roman Period Augustus Temple, which touch each other. The area’s being a “symbol of co-existence of diverse cultural, ethnic and religious communities” finally provided its inscription on the Tentative List of UNESCO WHC in 2016 by criteria IV and VI. Whereas, discussions continue

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on the inscription of the Early Republican Heritage in the List. For authenticity and integrity reasons, Early Republican Heritage can be inscribed on the List from the category of group of buildings, which constitute the first buildings of the Capital City including the first and the second parliament buildings.

When the Ankara tours provided by several tour operators and guides are scanned, it is seen that these two sites are not regular visit points of the tours. In this framework, this study aims first to understand the reasons behind the selection or non-selection of these areas to be included in the tour programs and second to understand the pros and cons of these areas to serve as dialogue points among different cultures. To achieve the aim, a method of applying questionnaires and making deep-interviews with the tour operators and guides will be followed.

Landscape Scale Conservation: Strategies for effective Community Development Brenda Barrett Living Landscape Observer, USA Keywords: Cultural Landscapes, community engagement, evaluation Landscapes are not just a backdrop for cultural heritage properties and for community life. Cultural and natural landscape values are an integral part of the experience of place for both residents and visitors. They set the broader context for regional interpretation and enrich its visual and scenic quality. Rural landscapes provide distinctive food and local products and all of these of these values deliver economic benefits to communities and tourists. In the natural resource field, the connections created by large landscapes are also critical to biodiversity and habitat retention, water and other resource management, and provide essential resilience in the face of climate change.

Despite the many benefits that landscapes offer, management of landscapes as a resource is very challenging. The size, the multiplicity of interest groups, political and geographic boundaries and the fact that these places are lived in and claimed is a barrier to implementing a conservation management strategy. This is particularly true in the United States (US), where regional planning authorities have limited power and there is a strong property rights ethic. However, there is also an emerging large landscape conservation movement that is built on non-regulatory collaborative approaches. This work is based on several decades of experience on the ground in managing and/or reviewing the US National Heritage Areas, the state of Pennsylvania’s Conservation Landscapes program, and large landscape corridors in western North America such the Yellowstone to Yukon Initiative. Recent evaluations of this work have identified some of the agreed upon principles as well as methods that can be used to evaluate their effectiveness and outcomes. The objective of this presentation will be to share some of these strategies: Identifying a unifying theme or story based on robust stakeholder engagement helps solidify the commitment of parties with different perspectives and provides stability in an inherently fragile system. A shared historical perspective or commitment to an iconic species can serve as “the glue” that holds a landscape scale project together. Developing a network of partners provides essential funding and energy. For example, National Heritage Areas activate a network drawn from the national, state, and local sectors, which has been judged a significant factor in their effectiveness. Adopting a regional plan in collaboration with the community that specifies steps to move a project from vision to action is imperative. Listening to the public and building trust and partnership relationships helps build social capital to sustain the project. The role of a convening body such as a government agency is important to provide an environment that fosters a broad coalition across many organizations to work together for common goals.

In conclusion, there is evidence that these landscape scale principles are impactful. Recent evaluations have developed metrics measuring progress towards implementing regional plans, aggregating project impact, and leveraging partnership investments to demonstrate effectiveness. New methodologies have also been created to assess the economic impacts of landscape scale tourism initiatives on community development. As landscape management become the framework for action, a better understanding of what makes them work is essential.

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The journey across the bridges of Florence representing the intercultural dialogue between citizens from different districts and the citizens of the world and different cultures Roberto Corazzi University of Florence, Italy After the destruction of the bridges of Florence (with the exception of Ponte Vecchio) their reconstruction triggers an immediate debate of how to rebuild. The first step towards a more complex problem that will be peculiar of the reconstruction of the areas destroyed around the Ponte Vecchio. Florence had, before the destruction, in every single bridge, civil and architectural history tracks. One of the world’s best known images of Florence is the Ponte Vecchio which during the second world war had been spared because of its ‘quaint’ character and represents the oldest sign of reunion of the two parts that form the city, while the bridge Santa Trinita real bridge of the city is representing the cultured and refined Florence of the Grand Ducal period. The bridges “alle Grazie” and “alla Carraia” represent the boundaries of the great monumental area, the bridges “Vittoria” and St. Niccolò are the direct expression of the new urban image that Poggi returns to Florence. From comparisons of proposals signed by various groups of architects and engineers emerges the disheartening truth that none of these proposals was endowed by something new and daring both from the formal and structural point of view.

Designing in / with medieval archaeology Oana Diaconescu, Daniel Nicolae Armenciu ”Ion Mincu” University of Architecture and Urbanism, Romania Keywords: interculturality, medieval architecture, museography design project Architectural education, due to its creative character, focused on collaboration and communication, gathers different types of personalities. The formation in this field assumes the idea of confrontation. In front of a common subject, regarding the individual way of thinking, the student expends his cultural horizon given by the organization of a certain architecture school’s methodology.

In this way, the undergraduate develops his working-team skills, adapting his design manner not only at a communication level, specified to his profession, but to a general way of understanding. On this background, the international design workshops, organized for students and professionals becomes a real opportunity of enlarging the knowledge in specific cultural and intercultural fields.

Both students and professors found themselves on an often-unfamiliar realm, being constrained of adapting the project to a specific insertion environment and to an impersonal, intercultural communication.

Such an experience represents the workshop organized in 2012 at the Huniazilor Castle from Hunedoara, Romania, under the coordination of the ”Ion Mincu” University of Architecture and Urbanism from Bucharest together with the Accademia Adrianea di Architettura e Archeologia of Rome. On this occasion, a number of 22 students and 3 coordinating professors, with different cultural backgrounds from Italy, United States of America and Romania were brought together to face the provocation of proposing through their designs a museal architecture project of the medieval castle.

The five groups of work developed various approaches that led to five major intervention subjects: a strategic development by creating a new urban regeneration nucleus; the organizing of the space in front of the castle access; the highlight of a new path in the interior of the monument; the recreation of the suggestion of the medieval era drama of the legends; the evocation of the original spirit of life by putting in value the potentially emotional spaces. In this manner, the musealization of the castle was regarded through five different concepts, at various intervention scales.

According to the necessity and norms of contemporary international accessibility the intervention on such an important object raised problems that were solved by using particular solutions.

The purpose of the paper is to underline the importance of intercultural collaboration in the architectural education field, regardless of the project location. Local architects easily disseminate the knowledge of local context and culture. This aspect may also become sometimes a constraint in the stimulation of creativity, by the desire of conservation, frequently scientifically unjustified. The ones that are not culturally attached by the monument easily overpass this barrier.

Even if the castle represents an important object, being the well-known and one of the most visited medieval castles from Romania, its integration in the city’s scale is precarious because of the management policies of the contemporary museum and the centralization of its organization by the municipality. An institutional politic change may be essential for the monument to be integrated in the town’s regeneration plan towards assimilation and sustainable development decisions.

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When Remains Speak. Visiting Architectural Presentations in Poland Małgorzata Doroz-Turek Faculty Of Civil Engineering And Architecture, Kielce University Of Technology, Poland Keywords: architecture, monument, presentation In the modern world monuments and cultural heritage is one of the main objectives of tourism. They give the opportunity to exchange ideas and dialogue both residents and visitors. Dialogue is growing and has a different form of communication. Increasingly gaining importance and use of the monument to show the monument «in situ».

Contrary to perfectly restored palaces, churches or houses, there is a group of architectural heritage which needs a special presentation. There are postwar ruins, as well as architectonic and archaeological presentation. For long time these monuments were subjected for typical approach. In the last decade the situation has changed considerably. There are a new more complex approach, with smart solutions offering to visitors more dynamic presentations. Smart ideas became interesting for visitors and magnet for tourism, providing a new education offer and art presentations. Projects completed in Poland – The Museum Underground Market in Cracow, as well as The Monument Interpretation Center in Warsaw Old Town became a turning point opening in Poland. The new chapter in public discussion on Cultural Heritage presentation. It resulted in next presentation of this kind.

Life Beyond Tourism – Libraries Beyond the Books Vadim Duda, Svetlana Gorokhova, Anna Belkina All Russia State Library for Foreign Literature, Russia Keywords: libraries, cultural heritage, intercultural communication M. Rudomino All Russia State Library for Foreign literature (LFL) is a federal institution of culture, resource and methodology center for Russian library system. It is a key actor responsible for implementation of the project “Model Standard of Activities of Public Library” initiated by Russian Ministry of Culture. While implementing this project LFL carries out considerable number of programs helping Russian libraries to enhance their function as a community center, universal and neutral space for all groups of population to meet, to deliberate, to think about their communities as unique places with their own customs, traditions, handicrafts and attractions. We believe that libraries are created for this reason – to be a place of intercultural communication and a focal point of promoting the ideas “Life Beyond Tourism” as the libraries in the 21st century are much more then book collections, so in this respect we could say that we talk about libraries being “beyond the books”. Main idea of these two “beyond” concepts is to provide space and opportunity for meetings of all kinds – meeting between cultures, natural treasures, cultural heritage, people, institutions, businesses and countries. That is why we can say that Romualdo Del Bianco Foundation and Library for Foreign Literature are more than matching partners, they share one philosophy and development strategy.

In 2016 LFL managed to launch two library projects which became a showcase of successful implementation of the “model standard” concept. Renovation and reorganization of activities of the local libraries in Bogoliubovo (Vladimir region) and Baturino (Ryazan’ region) considerably changed the life of local community, attitude of local authorities toward the needs of people translated through the library activities, made the library an active player in decision making, in economic development of the territory related to local cultural heritage. We are going to have a close look at these two cases.

We would like to explore the idea of developing, on the basis of Russian library system, the network of resource centers that would collect information on local culture, customs, traditions, handicrafts and places of interest; promote this information; provide consulting on legal issues and economic development of small businesses; be active part of the movement Life Beyond Tourism especially when we talk about smart travel, smart architecture, heritage conservation and its fruition for dialogue.

We also think that it would be effective and feasible to pair Russian libraries with their Italian counterparts to create a steady network of partners able to support local communities they serve, provide conditions for self-development of all and everyone, leading to prosperity, intercultural dialogue and mutual respect.

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Architectural Attractiveness of a Small Town: Topicality of Unconventional Approaches Oleksandra Dyda Lviv Polytechnic National University, Ukraine Keywords: architectural attractiveness, small town, architectural environment.

Today tourism is turning into one of the major sources of filling the local budget of small towns. In order to attract tourists to a particular town, its architectural environment should be appealing. Traditionally historical monuments play the role of architectural attractions. However, popularity and public acceptance in different fields of human activity are received by unconventional approaches to problem solving, emphasis on individuality and identity. If there are no monuments in a town, it is possible to form attractiveness of architectural environment intentionally using flexibility principle when choosing attractions.

Architectural attractiveness as a category directly depends on psychological processes of perception. It may exist not only on the basis of positive, harmonic object experiences but also on the basis of emotionally negative or even stressful situations, according to the principle of adverse publicity. This psychological peculiarity has been used with popular attractions (bungee jumping, “panic room”) and guide tours for ages (night tours to cemeteries or castles, where a ghost is supposed to appear). But flexibility principle in the choice of attractions is not aimed so much at fake stressful experience creation as at unconventional approach when arranging some objects. The source of architectural attractiveness may be, for instance, discord between exterior and content, unexpected functional object implementation that has completely different primary function, in other words, turning conventional, at first sight, conditions or occurrences into attractive zest. Flexibility principle in the choice of attractions is successfully used in interiors of cafes in historical parts of Lviv. This principle is aimed at avoiding one-sided and conventional approach in the process of choosing potential attractions of urban environment and taking into consideration objects that possess elemental or emotionally-negative attractiveness.

It is important to put the topic of the chosen attraction (building, place, event, person) into the basis of complex topical formation of architectural environment composition of a small town at all space levels. It should be presented at drives on the outskirts, displayed in urban space and architectural decisions and even in names of food outlets, their interiors and souvenir gifts. To realize such a project successfully coordinate cooperation of professionals (architects, designers, and economists), local authorities and local residents is necessary. It is up to their interest and functional participation whether all potential possibilities of formed architectural environment of a small town are realized.

What does smart architecture mean in Poland, from the point of view of urban planning?

Olga Gazińska West Pomeranian University of Technology Szczecin, Poland Keywords: smart city, smart architecture Many Polish cities, irrespective of their sizes, aspire to be perceived as smart. Municipalities usually choose to take care of infrastructural problems first. Mostly it signifies renovations of roads and transportation system, including public transport and cycling infrastructure. Many of the cities simultaneously decide to invest in smart architecture, usually using ‘innovative’ as name brand for buildings and sights.

In this paper only contemporary buildings with public functions are taken into consideration. There are few distinctive branches of the trend of smart architecture could be specified. The division on the types is executed and named by author for the purpose of this paper. The most visible are buildings of cultural function, such as museums, educational centers or concert halls. Often along cultural function goes educational one, what is mostly connected with financing from EU founds. The most well known example of this kind of combining functions is Copernicus Science Centre in Warsaw. The project of centre for culture and science was funded through European Fund for Regional Development. The other types of innovative architecture are utility facilities and ornate objectspaces. In the paper examples of polish contemporary buildings of each one of the types will be presented.

While analyzing those projects from the field of urban planning, descriptions of architectural pieces will be focused on relation between the objects and nearby public spaces and how does functional program of the piece respond to societal challenges, especially regarding globalization and respect for diversity. The paper is an attempt to answer the questions on the method of designing spaces and objects in Poland. How the architectural pieces influence public spaces and their users? If buildings are designed singularly, without taking surroundings into consideration, what is unfortunately common practice in Poland. If and how emerging architectural pieces respond to nowadays challenges, such as globalization and equality in diversity. If and how those projects are designed as universal, which means that they are accessible for every potential user.

In the summary of the paper there will be attempt to render what is smart architecture in Poland. What are characteristics of innovative buildings and objects, and what could be changed within the projects to make the architectural pieces more user friendly, accessible and hence, smarter.

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Adaptive reuse of historic buildings under sustainable development of urban environment Elena M. Generalova, Viktor P. Generalov Institute of Architecture and Civil Engineering of Samara State Technical University, Russia Keywords: adaptive reuse, revival, historic buildings There is no doubt that the need for a careful attitude to the objects of architectural and historical heritage is a part of sustainable urban development strategy. However, the place of historical heritage in our future remains uncertain. The problem of unjustified demolition of historic buildings which have no great architectural value in order to erect new ones is acute worldwide. This paper highlights the key points of the contemporary approaches to reviving the buildings that illustrate the historical stages in the nationwide development of architecture and construction. It considers the role of historic buildings as a cultural guide of the local community.

It emphasizes their educational function providing a link with the past. The experience of Hong Kong is described in the article.

According to many researchers, nowadays Hong Kong has created a powerful public housing sector being one of the most dynamic and viable in the world. The public housing in Hong Kong has the history of over 60 years and is of great interest for research. This is the way of taking step-by-step decisions on finding an optimal typological model of affordable housing. It is important to realize that the modern structure of public high-rise apartment complexes was preceded by a number of standard planning concepts relevant to the realities of different historical stages of Hong Kong development. Most buildings that belong to the first topological series are outdated and should be subjected to demolition. At that, the government realizes the social significance of such buildings. It is considered to be important to let people know about all the stages of public housing development in order to make them understand and appreciate what they have today. The program of adaptive reuse of some historic buildings is being promoted to preserve the identity, authenticity and historic resources of the urban environment. Attention is given to the historical development of Shek Kip Mei, the first area of public housing in Hong Kong. Nowadays Shek Kip has been completely rebuilt. Instead of the first resettlement blocks there are modern residential complexes. Only one building, block No. 41 (Mei Ho House) remained untouched as it is in the list of Hong Kong historical heritage objects. The current historic, architectural and social significance of the building is of special interest.

Semiotic aspects of new construction and reconstruction in the centers of the historical cities Ekaterina E. Glebova Yuri Gagarin State Technical University of Saratov, Russia Keywords: semiotic aspects, historical environment, heritage If you analyze old cities’ modern architecture, you might notice that usually the bigger part of buildings hasn’t got enough harmony, because architects haven’t paid enough attention to details and shapes. A dissonance between modern architecture and historical heritage’s object has been created by architects who have refused the traditional way of morphogenesis or just have used it wrongly.

Architects must follow a specific place’s language of shapes, which is a characteristic of historical stylistic architecture, when they’re doing a reconstruction work or a new building’s implantation inside a city’s historical area as well.

This article is about understanding the importance of semiotics for analytical research of historical styles. First of all, it’s important for ordering information’s array and creating the most correct, conceptual image of modern architecture’s language formation.

A historical area of a city center represents a marks’ complex, which is immutable in time and helps us connect historical and cultural town planning’s fragments. If we watch through semiotics the environment of a historical city center, it’ll be a precondition of cultural heritage’s preservation. The comprehensive analysis, which is based on the semiotics model, it is a new universal research’s tool. This analysis creates a theoretical basis for the research of styles’ features formation belonging to the first half of the XX century. The semiotics analysis and the modeling of architecture and space help us save: an individual, unique historical city center’s look; a city’s key objects. Also, they promote the formation of integrated environment. If people use all of these tools, historical and cultural heritage will be the main factor in the formation of social values.

Semiotics aspects allowed us to describe options of architectural structure deeply and comprehensively. Furthermore they allowed us to solve some project tasks more effectively.

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Rural-urban interface areas: place to live, place to visit and heritage conservation. Lithuanian case Indrė Gražulevičiūtė-Vileniškėa, Sébastien Gadalb, Jūratė Kamičaitytė-Virbašienėc Kaunas University of Technology, Lithuania; Aix-Marseille Université, France Keywords: rural-urban interface, rurban areas, heritage conservation With the continuous social and territorial urbanization, the processes of metropolization, through one of the main territorial transformations, the dynamics of rurbanisation, the rural-urban (rurban) interface increasingly permeates different spheres of our lives: how and where we live, using of space and territories, where we travel and what we see, how we manage our environment. The influence of rurbanity on the interrelated realms of everyday living environment, tourism, and heritage preservation is very intense.

We aim to demonstrate the influence of rurbanity via the Lithuanian example.

Compared to large metropolitan areas of international significance the process of urban expansion and metropolization are of limited extent in Lithuania and the territories, which can be referred to as rurban areas, occupy just a very small percentage the territory of the country. According to the data of the National Landscape Management Plan, the slightly urbanized agrarian landscape constitutes 2.40 percent and agrarian urbanized landscape constitutes just 1.38 percent of the overall territory of the country. However, the closer analysis reveals the multifaceted significance of these rurban areas surrounding the largest cities of the country – Vilnius (the capital city), Kaunas (the second largest city), and Klaipeda (the port city) – for the spheres distinguished in the research aim: living environment, tourism, and heritage conservation.

The recent real estate development boom has radically changed the suburban living concepts and conditions in Lithuania, as well as the availability of infrastructure and recreation possibilities. The territories, affected by this rapid, dispersed and sometimes weakly regulated urban development, simultaneously constitute the most important accumulations of cultural heritage and valuable landscape features of the country. According to the planning documents, in some locations these accumulations reach from 25 to 68 heritage properties in 25 square kilometers. The process of urbanization increases the accessibility of formerly rural or natural areas and makes them easily available for tourists; however, the increasing anthropogenization and urban development patterns threaten both the ecological balance and heritage of rural origination as well as cultural and natural landscapes. The heritage preservation experience and tradition continue for more than 50 years in the territories of Vilnius, Kaunas, and Klaipeda and their zones of influence. Cultural heritage properties of different types (archeological, architectural, urban, memorial) of all the levels of significance and value from local to universal including the UNESCO world heritage sites (Vilnius Historic Center, Kernave Archeological Site, Curonian Spit) can be found there. This raises the need to rethink landscape, heritage, and tourism management ideas in the face of the processes of metropolization and rural-urban interface and to find the sustainable solutions for the dynamic places where urban and rural heritage, heritage of local and universal level, rural, urban population, local visitors and international tourists interact, conflict, and communicate.

The approach used combines several methods of analysis: to measure and assess the influence of rurbanity on everyday living environment, tourism, and heritage preservation we use analysis of secondary sources of information, the theoretical model of recreation as a territorial functional system, and remote sensing and mapping techniques.

Responsibility and space Dorota Jopek Cracow University of Economics, Poland Keywords: Planning, heritage, revitalization The contemporary city is being analyzed in many aspects: among others of small cities on peripheral areas of countries, images of the cultural legacy, large urbanized areas, metropolitan areas whether of global cities. It is sometimes difficult to adjust the classic definition of the city to the particular space, using then of comprehending urbanized areas. The dissimilarity of the scale and diversity of these structures is affecting processes appearing in socio- economic and spatial relations.

The municipal space is the common wealth, managing by public authorities which depending on the adopted management system divides responsibility on different levels. The space regardless of the ownership shapes the value and harmony of the urban landscape, which in turn co-creates the potential development of the whole city or even the region.

The common space or public space, which by definition is supposed to be a not-discriminating space of none of her possible users.

At the same time as that space constitutes the common wealth, the responsibility for it must bear all of its users. That is an important issue in this context of a matter of interpretation of property rights or the right to dispose of the property in terms of its development.

The system of regulations of the spatial planning determines principles of the management of the space according to rules of the forming of the spatial order. However, not always administratively imposed framework of the shape and form of the space meet

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the acceptance of its owners. This is reflected in blocking of the adoption of local spatial development plans which in spite of the reasonable and rational reasons prohibit the development of the selected areas, for example, due to the presence of valuable natural areas or located in flood or landslide areas.

An important question is why still «interference» of authorities is perceived as the assault on the civil rights. Is this situation an expression of the crisis of confidence in the public authorities and expertise of professionals involved in land use planning or just simply of the consideration of private preferences and interests without understanding the need for consistency and interaction between all individual fragments of space.

The article contains the problem analysis of spatial problems on the example of Krakow based on research directions of investments realized on the basis of the zoning decision in comparison to the spatial policy set out in the theories of urban planning. Furthermore, the basis for the final conclusions are studies of the preferences and motives for selection of areas of investment, together with an analysis of the diversity of real estate prices in different districts of Krakow.

Searching for color of historic city. Ukrainian experience Tetiana Kazantseva, Oksana Bilinska Lviv Polytechnic National University, Ukraine Keywords: color, buildings, historical city of Lviv Lviv is a Ukrainian city with a rich architectural heritage. However, we can see the signs of historic architecture only by forms. In archives, we can read about gilding coats of the arms and spires. Its emphasis on the colorful buildings was achieved through the glowing effect. Instead, the authentic color of facades has disappeared, cleared and repainted in gray in the 19th century. A gray color aesthetic expressed via the perception of many shades of gray. Restorers tried to recover the color of historic buildings at the beginning and in the second half of the XX century. Nowadays the aesthetics of color yielded to its informativeness and commercial approach. Colored facades, equipped with color backlight, with numerous signs, advertisements of bright colors - all this leads to leveling color value. For a long time people have not been mentioning its authenticity and presence.

We can find authentic colors in interiors, especially sacred. The biggest changes were dictated by changes in fashion, especially in the Baroque, intolerant to other styles.

Diversity of colours, gilt luster, made by candle lightings, created sophisticated flavor, which does not satisfy modern parishioners nowadays. New fixtures with powerful lamps, which encourage gold to shine vulgarly, are being established. Worst of all, paintings are being renovated and repainted in bright colors that fill the parishioners’ hearts with joy, but which also destroy the authentic flavor. To add color, colorful stained glass is inserted in the windows, which produces elegant and luxurious impression of wealthy church.

The situation is even worse in the Galician provincial towns. On the streets the colors, purchased with a discount in the hardware store, dominate. Often it is pink and purple, also green. What is it - compensation for the prolonged contemplation of the monochrome palette of the city? The desire to stand out, to outdo the neighbour? Color, used as advertising? Facades are composed of colored patches, which correspond to the number of owners. Poverty of the owner is marked in gray (no paint at all). Add colorful signs - and the colorful image of the town is ready.

While being abroad we can enjoy a colorful city. The lack of advertising and thoughtful restoration approach to polychrome detect the integrity of the object, telling about the time of its construction, creating experiences of the course of the history. Lack of education, both in public and in officials, and breaking the laws create the opposite approach to the color of the historic Ukrinian city.

Do tourists notice this, in such attractive cities as Lviv for example? Do they include our brightly colored chaos to other interesting things that their ordinary world does not have? Nobody knows. We are used to our realities. And probably soon it will be perceived as Ukrainian identity: colorful chaos = absence of color.

Secrets of Lviv polychromy Tetiana Kazantseva, Sergii Lieonov Lviv Polytechnic National University, National Academy of Sciences of Ukraine and State Space Agency, Ukraine Keywords: Lviv, architecture, secrets of polychromy The aim of the abstract is to show how polychromy of Lviv architecture, hidden beyond the patina of time and ruination, motivate both Lviv citizens and tourists to search and to study its new secrets.

The city of Lviv is full of secrets charming with their number and unexpectedness. Having survived the wars, changes of regimes,

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periods of cultural decline and lawlessness, Lviv architecture is partially destroyed but reborn, like a phoenix from the ashes. This revival happens due to the efforts of researchers, restorers and fans, amateur, but passionate. An important condition for preservation of Lviv architectural ensemble is inclusion of its historical part to the UNESCO World Heritage List.

The color is one of the first conditions of beauty that everyone accepts without prejudice. What is the most impressive church in Lviv? Armenian Church is the almost unanimous response. Because of the unique light and color, extraordinary mosaics and frescoes - so tourists and Lviv citizens as architects and non-specialists say.

Entering the Jesuit church, spectators are immersed in the world of illusionistic paintings, which complex palette is combined with an elegant shine of marble and gold. Nowadays Jesuit church is opened for everyone, but Soviet authorities kept it closed for 60 years, so the secrets of polychrome richness were hidden behind the doors.

Polychromy of the historic city peeps through the lack of proper supervision and unprofessional repairs. Majolica tiles glitter on facades like precious inlays, paintings and sgraffito inserts darken on walls, the noble palette of wooden galleries complement brick and plastered facades, metal fences and gables are glowing, patterned tiled roofs are sparkling.

Researching the interiors spaces, we are impressed with the harmony created by architects using polychrome means. Terrazzo and tiles flooring, marble or ceramic cladding, paintings, stained glass, inlay, forging, bronze and brass elements - this is the list of the polychrome decoration of lobbies and staircases. In apartments, this list is complemented with parquetry, stoves, tapestries, furniture, mirrors and lamps.

However, these wonderful things are not opened to everyone. Being in Soviet regime conditions reduced the aesthetic, including the color perception of inhabitants. The residents say: «There is nothing to research in our buildings, we need repair works only».

Really, we can see the polychrome details in bad state of preservation. The paintings are often hidden under the plaster or fungus, stained glass is broken, tiles are worn. Residents` efforts to improve the living conditions are manifested in the destruction of authentic elements.

The search of polychrome elements in Lviv architecture resembles a treasure hunt. You are carefully inspecting facades, entering to every opened door, trying to find hidden treasure, to learn new and to share this joy of discovery.

Fortunately, this thirst for discovery encompasses a growing number of citizens and city guests. Excursions, quests, and photo hunting on the streets and interiors of Lviv buildings, including the World Heritage Day or “Lviv Nights” events, attract more and more tourists and local inhabitants.

Open the secrets of polychromy, open Lviv!

Focusing on architecture – the role of photography in promoting and interpreting cultural heritage Weronika Kobylińska-Bunsch University of Warsaw, Poland Keywords: Lviv, architecture, secrets of polychromy Photographers’ interest in capturing architecture goes back to the beginning of the medium. In the 1840s though the very earliest camera pictures were intended to play only practical functions. At that time the role of photography was limited to pure documentation without any artistic inclinations – a simple recording of country’s architectural heritage. Soon, however, the medium’s ability to translate the three dimensions into two became appreciated. Works created by photographers such as Charles Marville (1816–1879), Édouard-Denis Baldus (1813–1889) or Henri Le Secq (1818–1882) discovered details that were not perceivable to the naked eye in the original objects. Camera became an optical instrument allowing to fully appreciate and worship the works of art. My research is a consequence of Geoffrey Batchen’s conviction that the strength of photography lies in its mass scale and its ability to actively oppose the passage of time. Proposed paper presents how society’s convenience that photographs are perfect, accurate, visual proofs gave this medium a power to isolate, define, interpret and exaggerate illustrated objects. This study describes how the unwanted past and excluded, almost entirely destroyed heritage can unexpectedly change its status in the art world, due to the artists’ legitimacy.

Presentation reveals how photography contributed into encouraging dialog among cultures. Selected examples of photographs of architecture show the great potential of the medium not only in promoting but also inventing a cultural value.

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Ruins, reconstructions and retroversions: public expectations versus expert opinions Zbigniew Kobyliński Cardinal Stefan Wyszyński University, Poland One of the major problems associated with functioning of the architectural heritage in the contemporary landscape and its social perception, is a way of presenting of the historical ruins. Doctrinal documents in this respect present a fundamental stand – a reconstruction in the style of the historical period should be excluded. The solution recommended by experts is usually to leave the so-called “permanent ruin”. Leaving the ruins in the public space may, however, be very unfavorable for the development opportunities of modern society, and at the same time can be negatively perceived by tourists who may not understand what the remains really are and what is their historical significance.

A postmodern alternative to a realistic reconstruction of historical buildings is the so-called retroversion, first proposed in the case of the Old Town in Elbląg in northern Poland, completely destroyed during the Second World War. It involves preserving the historic layout of streets, the division of plots and construction height, but fulfillment of this scheme with contemporary buildings, referring only to the historical originals. According to the theorists, this approach is the best solution because it does not create mock-ups or simulacra, and at the same time refers to the history. At the same time, however, public perception of the retroversion is not as unambiguously positive, as suggested by this expert opinion. A survey conducted among high school students in Warsaw clearly indicate that socially expected is a realistic reconstruction, and not ruins or retroversions.

The results of these study require considering the questions: • Which way of presentation of the relics of historic architecture is conducive to understanding the history of a place by the

locals inhabitants and by tourists?

• Should conservation decisions take into account the expectations of society, even if they are incompatible with the doctrine

of conservation?

The works of the leading Saratov architects of a turn of the XIX-XX centuries and their contribution to development of the architectural environment of the city Alexandra Korchagina Yuri Gagarin State Technical University of Saratov, Russia Keywords: architecture of Saratov of a turn of the XIX-XX centuries The work includes formation of the Saratov architecture of a turn of the XIX-XX centuries and determination of its place in a historical and architectural context of the modern city. The Saratov period in creative biographies of the leading architects of the city is researched, individual traits of creativity, general tendencies and nature of influences are revealed, the architecture stylistics are studied. An object of a research is the valuable historical and architectural environment of Saratov which was created at a turn of the XIX-XX centuries. The purpose of work is define of a role and value of works of the leading architects of Saratov of a turn of the XIX-XX centuries in forming of the architectural environment of the city. This research is actual due to the need of historical and theoretical judgment of a complete picture of a regional originality of Saratov architecture. It supplements an overall picture of the all-Russian architecture of this time. The research also is a theoretical basis for practical architectural designing in the historical environment of the city.

Art Nouveau architectural heritage in Latvia facing future Jānis Krastiņš Riga Technical University, Latvia Keywords: Architectural heritage, Art Nouveau, Latvian culture Rīga, the capital city of Latvia, is a World heritage site since 1997. The main asset of Riga’s cityscape is “the finest concentration of Art Nouveau architecture in the world”. Awareness of Art Nouveau still neglected several decades ago grows from year to year. Nevertheless, a lot of marvellous samples of Art Nouveau legacy still need recognition. Complete research on Art Nouveau architecture in Liepāja, the harbour city in the western part of Latvia containing an impressive collection of buildings of this style was published recently. It was a discovery that surprised even inhabitants of the place. It literally opened the eyes both of local people and authorities and tangibly changed attitude to historical environment. Some other still existing stereotypes need correction.

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For instance, the data on Art Nouveau in Riga in majority tourist-information publications is based only on illustration of one street – Alberta iela, and one architect – Eisenstein. However, Eisenstein’s buildings in this street overcrowded in summertime with tourists are neither the most characteristic of Rīga Art Nouveau nor the most valuable architectural creations in general.

An actual problem concerning Art Nouveau heritage is still insufficient knowledge or misunderstanding of essence and real values of the style. It sometimes causes incorrect actions during renovation works, even resulting in a loss of cultural values. The essence of the Art Nouveau style lies not on formal vocabulary but on the creative principle that is based on artistically expressive shaping of the utilitarian substance of a building (i.e., building program, spatial layout, structural system and building materials utilised).

Therefore, the visual image of Art Nouveau buildings can be incomparably different not only in different places but also in one and the same place. Local, regional and national peculiarities are characteristic as well. The Art Nouveau atmosphere in Liepāja, for example, reflects interchanges of Latvian – German and partly also other cultures. It is a sample of a real intercultural dialogue in built-up environment already during the period of its formation.

Contemporary educational mission of importance of dialogue among cultures lies on different institutions, among them museums.

Three new museums started functioning during last decade in Rīga – the Riga Art Nouveau Museum, Art Museum Riga Bourse and Latvian National Museum of Art. The last one was re-opened recently after complete restoration and extension.

Three main theoretical and practical aspects of conservation of Art Nouveau heritage and their impact to intercultural dialogue and development of tourism are analysed in the paper: 1) importance of research and popularisation of Art Nouveau heritage; 2) practice of renovation of Art Nouveau buildings in Rīga and Liepāja; 3) experience of Riga Art Nouveau museum, which is extended last year with new premises in the underground level of the building. New interactive exposition including digital data base is available for a wide public there contributing importantly to promotion of cultural tourism.

The Masterpieces of Soviet avant-garde - the journey continues Alexander Kudryavtsev Russian Academy of Architecture and Construction Sciences, Russia Keywords: avant-garde, unique, universal The 1920s are often called the heroic period of Soviet architecture. This short period gave amazing social and formal results; design experiment had unprecedented scale of implementation. For the first time in modern times architecture became a wire for radical ideology, Utopia became a reality. «We were born to make dreams come true»- Komsomol members, «the vanguard youth», were singing. The impression is that architectural searches went ahead of sociological studies; explanatory notes were a political manifesto. Genuine enthusiasm of working class in the pursuit of a new life, abandoning the usual «bourgeois lifestyle», waiting for «the blue cities» and «planetary settlement» gave an unexpected socio-spatial result -»social capacitors» by M. Ginzburg. In 2009 after an International Conference in Moscow dedicated to the heritage of the 20th century, six sites were suggested to include in the UNESCO World Heritage list. Among them are K. Melnikov’s residential house, his clubs named after Rusakov and factory «Kauchuk», I. Nikolaev’s commune house, M. Ginzburg’s narkomfin building, V. Shukhov’s radio tower. More than 80 years have passed since their construction. They were all included in the formation of a new human being program — except of the house of architect Melnikov that still impresses with its rational simplicity and richness of living environment, warmth and comfort of the furniture designed by the author.

Melnikov’s clubs have never changed their primary function - spectacular. The idea of transformation was not successful. Integrity of spatial perception, geometry of silhouette - these buildings certainly perform as messages to future generations – are preserved.

In contrast, Commune house and Narkomfin were programmatic works of a new way of life of the working class and new design methodology - constructionism. It turned out that these components were tightly connected. They did not possess plasticity. However, commune houses and buildings of «transition type» are incarnating their inhabitants’ functional program of life; they are completely original and are the indisputable monuments of culture of XX century although they are to be demolished at will of their owners.

They require special methods for incorporating them into modern life. The perspectives of commune house are determined as a modern student residence with well-developed social and educational parts. However, the intervention in the layout of the building, changes of original materials and safety standards still generate debate regarding the legitimacy of this kind of restoration. The fate of Narkomfin building is vaguer. The separation of the owners makes restoration project extremely complex. However, the possibility of inclusion of the building into the «timeshare» system is promising.

In my opinion, the lowest point of public neglect of the avant-garde works has passed; there is interest in masterpieces of this period.

Nevertheless, this interest needs to be constantly stimulated; tourism can resolve that problem, and this is the purpose of the article.

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Reuse and Conservation of existing architecture intended for social purposes A Methodological Process Emma Mandelli University of Florence, Italy Keywords: cultural heritage, multiple use, compatibility.

Reuse and conservation Attention is focused on designating existing architecture with new and flexible functions in keeping with current social needs. The ultimate aim is to establish a new form of compatibility between Man and Architecture, one that conforms to the complex nature of a protected building site.

Key items of reference: - Complex nature of Heritage sites - Current needs of Man - Identity and Transformation - Identification of compatible uses - Transformation of the landscape and structural invariants The objective of scholars in this field is to provide guidelines which, starting from the technical aspects involved, propose an idea of recovery understood as knowledge, conservation, use and promotion of the Traditional Architectural Heritage of a given site.

The adjustment of sites to multiple uses, from permanent residents to temporary residents, even visitors, must be taken into consideration as a possibility and therefore thought out and planned even in the schools of architecture.

Recovery must therefore be directed towards the idea of sustaining compatibility extended to a functional factor of multiple use where the merging and comparative interculturality be accepted and typologically solved using the norms of existing architecture.

As part of the adjustment process, both in education and the profession, despite the principle of structural and formal conservation of a protected Site, the question the architect should put is how to preserve the identity and the particular characteristics of a place and at the same time know how to design and integrate the usage of his space.

Thought must be given to the future beneficiaries who should or could visit or live in the redesigned spaces - open space, architecture, squares and places of worship, etc.

Methodological Process: compatibility and utopia The basic central element becomes the proof of compatibility, obtained through shared, scientific method, in two converging directions, in other words the existing asset on the one hand and the innovative study of possible and future users on the other.

Architectural technical colleges will need to train students in combining the usual Vetruvian parameters with research into criteria for a living spatiality of utopic peace and “diversity”.

Instruction, supplemented by an experimental phase under the multidisciplinary guidance of experts, will show students how to select the criteria used for morphological adjustments in the process of analysis, (knowledge, economic assessment and the feasibility of scientific principles in restoration work, evaluation of surrounding landscape and territory) and how to theoretically and experimentally master the many aspects of sociological and anthropological investigation in order to implement the content of a project.

Building Workshop Tourism as a Smart Form of Preservation and Cultural Exchange Milena Metalkova-Markova, Marina Traykova University of Architecture, Civil Engineering and Geodesy of Sofia, Bulgaria Keywords: building with natural materials, dwelling, nomadic workshop tourism This paper aims to analyze a popular form of preservation tourism growing stronger nowadays in Europe where a group of people from various nationalities gather at certain location for a short period of time to help rebuilding and/or preserving vernacular buildings with natural materials in a workshop type of organization. The growing interest to handle various forms of architecture without architects (Rudofski) might be defined as a kind of “slow architecture” process of building and a new form of ethical tourism where travel is related to an authentic experience of local cultural traditions by re-creating vernacular dwellings.

The paper will present case studies from Bulgaria and other European countries in an attempt to explore the potential of these activities to present a viable model of nomadic cross-cultural preservation where a diverse group of participants form a temporary community to share a moment of “authentic existence” (Heidegger) within a process of building-dwelling-thinking. As Norberg-

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Schulz has suggested dwelling represents a mode of practice attentive to the human and the environmental context of architectural design and therefore inspiring a genuine relation to place. In the context of architectural phenomenology nomadic preservation activities can be seen as a step toward a new form of tourism as a genuine cultural exchange and a form of self-sustained subsistence.

On the one hand examples of such activities as a partnership between university, preservation trust, local NGO and administration for the recording and preservation of Devetaki Plateau rural area heritage in Bulgaria will be presented and on the other hand private initiatives by individuals in Bulgaria and other European countries will be described as an attempt to grasp the significance of such grassroots activities at the larger scale of the conference topic Life Beyond Tourism: Heritage for planet.

Architecture, Social cohesion and competence of Liberal education Valery Monakhov, Alexander Kubyshkin, Tatyana Anisimova Saint Petersburg State University, Saint Petersburg State University of Industrial Technology and Design, Russia Architecture, as we know, is the most important tool of intercultural communication and contributes not only to the formation of the foundations of a broad humanistic approach to the formation of urban environment issues and create favorable conditions for intercultural dialogue. Architecture in general - a kind of index of modernization, facing not only the past but also the future.

Architecture of St. Petersburg - one of the most well-known forms and platforms for humanistic analysis of the history, the present and the future prospects of both Russian society and the international community.

The study of the architectural traditions of the ability to generate more flexible perception of the world as a complex system helps the active introduction of a multidisciplinary analysis of the huge range of socio-cultural, economic and political problems facing society.

As international experience shows that it is a liberal education develops the ability to perceive and creative development of the complexity and the importance of intercultural dialogue and multi-channel social communication.

Liberal education not only provides opportunities for overall development of the individual, but also directly affect the efficiency of professional interaction with other cultures. At the same time the most important factor is tolerance, social cohesion, based on an understanding of attitudes, habits, lifestyle and culture of the other. According to the Russian sociologist V.V.Kozlovsky, that communication is a basic mechanism universal tolerance and contributes to innovative design a reality and, consequently, the social cohesion of society as a whole. Development of architectural and spatial environment and the architectural heritage of the worldâ&#x20AC;&#x2122;s cultural clusters (in particular, and Florence and St. Petersburg) is possible in the first place through dialogue. The dialogue method lies at the heart of liberal education.

The major in liberal education competencies are as follows: -Inter-discipline approach to education that develops critical thinking skills and the ability to self-generate knowledge (architecturenot only congealed (freezed) music, but also a book of historical and social memory, the encyclopedia of everyday life, etc.)

- Interactive method of orienting training students and teachers in the creative collaboration; - Software principle of the curriculum, providing the possibility of a more flexible specialization In our view, the synthesis of the diverse techniques in the framework of a liberal education is a special and effective tool for creative dialogue in the interest of international cultural, educational and humanitarian cooperation.

Centaurism Of The City

(concept of development of the city within the framework of current scientific trends and forgotten theories) Alexander Panfilov Industrial University of Tyumen, Russia Keywords: cluster city, adaptability, tectology, centaurism The article deals with issues related to the current state and development of the concept of urban development and urban analysis, whose main task is to develop an evolutionary model settlements development. However, urban science covers many related areas of knowledge, and is becoming one of the areas of fundamental research on the theory of the development of society as a whole. It is in urban planning are reflected culture, sociology, economics, politics and much more, giving to Tectological characteristics. At the same mechanics of their interactions allows us to look at the city as a system matrix structures, interacting in time and space, and have the features of the cluster and fractal models.

However, the city does not end there. When we look at it, you can find much more! Fractal accumulations of buildings, clusters of neighborhoods and squares the peaks of attraction centers, elements of neural networks, sociology and socionics, psychology and

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psionic, and more, more, more!

People create the city, gradually formed its social order, laws and regulations - its society, which in turn develops, begins to reconvert the city for themselves. The circle has been closed! City - a paradoxical phenomenon, like the mythical centaur, organically combines the seemingly incongruous things. In the words of Daniel Danin, «Rider did not lash his horse, and the horse is not tries to throw the rider, as well as the rider can’t get off the horse, and the horse can’t get away from the rider» - these are two terms of a single equation. It is absolutely impossible to swap them. The city as a living mechanism of the absolute level of difficulty.

At the same time, the city as a «living organism» (and we have every right to percieve it that way) is equally constructed, and according to the laws of nature, one of the basic rules which is simplicity.

However, sustainable development laws are constantly put before a choice: to anyone, even the most minimal change provides two ways of development: to create smith new or to improve existing. Both of these paths are equivalent justified and have their positive and negative sides, as well as its evolutionary boundaries.

This brings us to the second level of the problem: the city as a complex subordination structure consists of a system of such simple elements in a specific relationship and time-varying - city cluster. In essence, any city can be represented as a kind of mathematical matrix - a cluster consists of systems of equal or similar elements or opposite to each other elements, but it is the system.

Realizing every element, every piece of component city - our house with you, we can understand the very essence of this incredibly complex organism. And realizing it will be able to manage its development in harmony with the history, nature and human.

Cited in the article description of the author’s concept of cluster model of development of the city raises fundamental questions about its formation, determines the key parameters and mechanisms for its operation.

Public Space as a Platform of Dialogue Marta Pieczara Poznan University of Technology, Poland Keywords: public space, architectural design, intercultural dialogue Important for any city or town, but in particular for destinations receiving numerous visitors, public spaces provide opportunity for people to meet and confront. They can therefore be defined as platforms of intercultural dialogue. The aim of this paper will be to discuss these features of public spaces that facilitate understanding between its users, whether they are citizens or visitors. Firstly, however, it shall proceed to define what a public space is. The public character of a space is determined by its vocation and usage, independently from its ownership status. It can equally be a street, a plaza, a railway station or a shopping mall, with the fact of being available to the general public as their common feature. As a platform of dialogue, public spaces do reflect interpersonal relations and, at the same time, participate in their formation. A very interesting vision of defining public space was presented by american architect Louis I. Kahn in his text “The Room, the Street and Human Agreement “, published in 1971, in which he describes a street as as a room of agreement, a meeting place for the community. Under the term of Human Agreement, in turn, the architect resumes the common feeling of relationship, comprising all the users of a given space. In modern democratic systems, public spaces are characterized by another important aspect which is their engagement for reducing exclusion from social life. Besides its obvious implications including their adaptation to the needs of persons with reduced mobility, for example, the right to space obliges the designers to create spaces that are understandable for a multicultural society, taking into account the differences regarding their language, tradition or confession. Besides the question of legibility of the information signs, which explains why textual information panels are gradually replaced by pictograms, the respect for cultural differences requires that the common space does not privilege one group of people above the identity of others. The principles of egalitarianism and of equal right to public space do particularly apply to the projects addressed to the contemporary, multicultural society. By examining selected examples of recently realized public spaces welcoming tourists, including European Solidarity Centre in Gdańsk and Dialogue Centre “Przełomy” in Szczecin, the second being the winner of European Prize for Urban Public Space in 2016, the paper aims to respond to the question how can the architectural design of public spaces encourage the dialogue between citizens and visitors. What features can potentially make modern public spaces welcoming enough for people of different backgrounds so that they feel a need to communicate and exchange their experience. Shall these spaces contain any cultural symbols, shall they refer to the local history or rather to the universal civilization? The present paper will try to respond to these and other questions by exploring the architectural design of modern public spaces receiving both citizens and visitors.

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Improving your architecture experience in the city Luis Pinto, Antonio Polainas, Artur Modlinski University of Beira Interior, Portugal - Communication School, Portugal - Łódź University, Poland Keywords: City, Business, Scenography In recent decades, many of the activities of our society change its structure and expanding its borders. It was necessary to go beyond the border and seek new solutions to the demands of a new «world».

Architecture has always been the result of the delicate balance between art and science.

With this study, we intend to clarify the meaning of the immaterial value of the street. Architects are now using a different methodology to conceiving projects. They work between atmospheres and emotions. Art meaning, is not a conscious perception, but addresses the intuitive apprehension. We could say, that perception leads to the expression, and the expression is essential for the perception. One “sees” and “it interprets”, the other “represents”.

In this research paper, we address the issue about the immaterial value of the street, that it is a visual experience that subconsciously affects individual’s functions and emotions. We are talking about shape, colour, light and shadow. For some people, the colour assumes a prominent role, balancing, signal, interpretive emotion associated to the shape and texture. For other takes on the role of exaggeration, excess, so its absence or colour uniformity are assumed as principal than the form, and that it is the immaterial role of the street. It is the way how we feel happy or sad.

A place reveals itself on its streets, from pedestrians strolling during lunch time, to performers entertaining tourists on sidewalks, to the bustle of local markets, and more.

The street will improve an emotive experience across multiple contexts, and interaction moments.

Is it possible to have a building or a street or a city, that can make you happy, sad, or even angry?

The works of Saratov city architect A.M. Salko Yuliya Y. Romanova Yuri Gagarin State Technical University of Saratov, Russia Keywords: historical memory, urban environment, architectural monuments, city architect,, the diocesan architect, urban, eclectic.

The article is dedicated to the works and activities of Saratov city architect Alexey Markovich Salko who served at the position for 44 years. During this time he designed more than one hundred buildings while the number of projects he supervised as resident engineer is just innumerable. A lot of these buildings fix the most important points of architectural frame of the city and still determine its appearance.

Salko worked as a designer simultaneously with his direct duties as city architect. Besides, he had a lot of responsibilies as a member of the city duma and zemstvo, board member of numerous societies and committees, as well as philanthropic activities.

He also had found time to write some manuals and guidelines on designing of some facilities and on systematization of legislative acts in the field of urban construction and municipal improvements.

The article also summarizes for the first time the full list of a XIX century Russian city architect’s legally assigned duties.

Multicultural phenomenon of Lodz. The dialogue between the past and the future Łukasz M. Sadowski, Aleksandra Sumorok Strzemiński Academy of Fine Arts in Lodz, Poland Keywords: Muticulturalism-heritage-architecture Lodz in a unique place with a complex history, outstanding 19th centry architecture and multicultural heritage. Nowadays, its history and multiculturalism became an important stimulus for its economic growth and the element of the contemporary promotion of the city.

Through many activities Lodz combine both, the tradition and the present day. Due to the respect for the past Lodz is becoming an important tourist attraction, the creative city thinking about the local values but in the global way. In our presentation we would like to concentrate especially on the chosen problems: • the city of four nations: Polish, Germans, Jews and Russians; 19th century multicultural origin of Lodz,

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• «monocultural» place – the postwar transformations, toward the city of «one» culture; the complex mixture of the negative (neglected multicultural tradition) and the positive changes of the city (i.e. development of Lodz as cultural, academic centre), • transformation (after 1989) - from the industrial city to creative Lodz; the city of culture and education • Lodz of the 21st century - the past for the better future; -restoration of the multicultural past through many events i.e. «festival of dialogue of 4 cultures», «ghetto trails», murals, «center of Polish-Jewish dialogue», «renovation of Jewish cementary, renovations of protestant monuments (Scheibler’s chapel), orthodox churches -increasing tourism - historical trails (trail of 1914-1918 Great War) -creation of New Centre as a possible chance for developement for tourism

The legacy of industrial architecture of the end of XIX- beginning of the XX century is the condition of sustainable development of the agglomeration of Saratov and Engels Olga Klochkova, Alexey Selivanov Yuri Gagarin State Technical University of Saratov, Russia Keywords: industrial architecture, heritage, merchants The article discusses the importance of the industrial architectural heritage in the development of agglomeration of Saratov-Engels, thr agglomeration of Saratov formation became the center of millers of Russian province and the economic recovery. We consider the typology of industrial objects which are presented in the metropolitan area. The article stands out three-dimensional methods of formation of architectural objects, artistic and stylistic patterns.

Objective: to identify the significance and value of industrial architectural heritage for the development and formation of agglomeration of Saratov-Engels.

German religious buildings of the Volga region: the aspect of modern functional use Roman S. Shishkin Yuri Gagarin State Technical University of Saratov, Russia Keywords: architectural monuments, architectural conservation, religious buildings This article refers to the problem of selection of functions, which can be given to preserve architectural monuments, a concrete example - religious buildings of the Volga Germans in the Saratov region. It tells about the tragic history of the destruction of a larger number of their churches during the Soviet era and the difficult situation at the moment. Volga Germans left a great material heritage on the banks of the river Volga, but scientists and architects almost aren’t engaged the problems of conservation and restoration of monuments of Germans almost never engaged, even in the homeland of this ethnic group - in the Saratov region.

The main purpose of the article is to ask the question of the need to assign a new function or to return the original function to those unused religious buildings. For the answer, the author offers a variety of options for functions, depending on various factors, because only properly defined purpose can and should extend “the life” of the monument.

Zakopane Culture Park, Poland: The preservation of heritage values versus contemporary functionality Ewa Stachura, Marta Mantyka State University of Applied Sciences in Raciborz - Podhale State College of Applied Sciences in Nowy Targ, Poland Keywords: heritage protection, visual communication, streetscape aesthetics Settlement in Zakopane was predominately associated with tourism. The harsh mountain climate, topography and poor soil quality were the main reasons why the area was settled very late in comparison to other nearby places. Romanticism and fascination with the mountains opened Zakopane to tourism with its rugged beauty, folk art and vernacular architecture. Today more than 3 million

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visitors come to Zakopane every year. Tourism is now the main source of income for the city and its residents.

Aggressive expansion in city centre led to wholesale demolition of old buildings and replacement with new structures. High-density diverse development took place in the most important heritage street – Krupowki. The function of this street is now commercial with building facades covered with advertisements – namely, billboards, posters and information boards – that now disfigure the streetscape.

Thanks to a local authority initiative in July 2016, Krupowki Street is now protected with the status of a Culture Park. Strict rules of visual communication are now in place, which prohibit the display of goods on the exterior of buildings. Although the rebranding of Krupowki Street now better reflects past cultural values and will continue for several years, a positive shift in streetscape aesthetics occurred within six months.

Nevertheless, heritage protection of the Krupowki streetscape has been highly controversial. Many locals and business owners believe the new regulations for the visual identity limit their incomes. And to this day (even under severe financial penalties) many businesses do not comply with the new laws.

Hence the dispute regarding visual identity of the heritage zone in Zakopane can be perceived as a conflict between local businesses vs. tourist interests. The aim of this paper then is to identify the essence of this conflict and propose a possible solution. For this reason, Krupowki street users were surveyed in June 2016 just prior to the start of the new identity system. The results will be reported and analysed to help develop and understanding how to preserve heritage values and simultaneously improve the quality Zakopane’s urban heritage space.

The archaeoacoustics: a new paradigm Natalia Tarabella SB Research Group, Italy Keywords: Archaeoacoustics, Infrasound, Water Archaeo-acoustics or archaeoacoustics is a complementary discipline of archeology and anthropology which may help expand our understanding of why certain sites were considered sacred in ancient times. It may also help to explain why ancient structures were built or carved into the rock. Starting from the premise that past ages were not devoid of noise or spent in silence, we know the human voice used in songs along with the vibrations produced by the musical instruments remained the highest expression of culture for a long period. Natural sound phenomena were used in several civilizations to create impressive rites, with some ancient structures modeled in a certain way to directly influence the mind through the vibrations they produced towards a particular state of conscience.

From 2010 Super Brain Research Group (SBRG) demonstrated a relationship between mechanical vibrations from resonance phenomenon at some Neolithic temples and brain activity. Any severe and artificial extreme sound imposed on the sonic environment has a profoundly destabilizing effect on the individual, indeed infrasound has been used in the context of wars in the area of acoustic weapons. However, natural low vibrations with an absence of high pressure and at particular frequencies can have a positive influence on human health and some people can perceive very low-frequency sounds as a sensation rather than a sound. Infrasound may also cause feelings of awe or fear in humans and given it is not consciously perceived, it may make people feel like strange or supernatural events are taking place. So it is possible to hypothesize that where a lot of natural low vibrations are present, ancient populations considered these sites to be “sacred”. Like other site we studied in Europe and Asia, through archaeoacoustical analysis, it is possible to demonstrate there was some knowledge of acoustic phenomena in the past, which could for example have been used in ancient rituals.

Building on previous research where EEG was used to measure the effect on brainwave activity, SBRG (Super Brain Research Group) have been developing a new protocol to further evaluate physical phenomena found at many archaeological and other sites.

Equipment from the field of forensic imaging and remote sensing has been utilised to enable greater understanding of the inclusion and utilisation of resonance as a deliberate feature utilised by the architects. At the same time we analyzed the effect on the human body of these phenomena using established methods such as electroencephalograpy (EEG) and more recently the TRV camera. Over the last two years SBRG’s archaeoacoustic research has focused on making visible vibrations and natural magnetic and electric fields which interact with the human body, that until now had only previously been measured by microphone, spectrum analyzers or similar devices. This new method is based on using a combination of ultrasensitive digital sensors and computer software, to identify micro variations in the environment. Vibrations and environmental micro-movements are made visible and a value given to their corresponding frequencies through a photographic process that creates a photographic composite from a series of time-lapse images.

Electromagnetic fields can be made visible, by using the “scattering phenomenon” of light reflecting from steam water molecules whose magnetic field is invisible to the human eye on the one hand, but detected by computer using a modified camera in the UV field. Ancient sites analysed by SBRG to date, have exhibited the presence of certain phenomena that has a direct influence on the human body, thereby creating a new method of analysis in the field of archaeoacoustics.

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Fixation of historical memory of the place within city space Larissa G. Tarasova Yuri Gagarin State Technical University of Saratov, Russia Keywords: historical memory, urban environment, architectural monuments The article raises the question of the necessity to preserve the historical memory of the place through its fixation in tangible media: historic buildings, urban sculpture, street signs. Filling the urban environment of historical memory marks a qualitatively enriches it, and it is an important factor of the citizens identification with the place and the consolidation of the urban community, increase the attractiveness of the city as a whole.

The main purpose of the article is to show the methods and means to fix memory about historical events, people, local legends in the urban environment with the Russian and foreign experience as an example. The main goals are examining the methodology of identifying the most important layers of historical memory, exploring the issues of attracting people to the process of formation of maps of historical artifacts.

There are different views on certain historical events in Russian society, different evaluation of historical figures activities. And it is important to find those significant layers of history, which would be unquestionably valuable for all citizens.

Methods and techniques of studying architectural monuments and historically developed environment of megalopolises by students of architectural specialties Ekaterina G. Tribelskaya Moscow State Academic Art Institute named after V. Surikov, Russia Keywords: graphic-analytical method of study; historically urban environment; monuments of architecture Protection of historic and architectural monuments, preservation of historic silhouette of a city with its most important viewpoints and conserving the pattern and the scale of the historic urban landscape are the main and most complicated aspects of architecture development in modern megalopolises. Understanding this issue is particularly important for future architects to form their civil position and skills in the learning process. The complexity of the problem makes it difficult for students to study this topic by themselves. This article considers the methods and procedures of teaching the students of Moscow State Academic Art Institute named after V. Surikov, which is aimed to protect the architectural heritage and the historic urban landscape.

During the summer internship, at the end of the first and the second year of education, the students perform architectural measurements and study the elements of historic urban landscapes of Moscow. Architectural measurements are performed according to the traditional technique and used for drawing assignment which students have to present at the end of the internship. An original graphic-analytical method of research, which was developed at the Architecture Department of Moscow State Academic Art Institute named after V. Surikov, is used for studying the historic urban landscape. The main feature of this method is the complex approach to study the urban environment, which includes several successive stages of work performed by the students, namely: • Drawing of the Site plan of the area which is studied with legions.

• Drawings of orthogonal projections of buildings and structures.

• Drawings of details and fragments of selected architectural objects.

• Street elevations - orthogonal projections of objects in architectural space.

• Drawings sketches of viewpoints of studied object of city space.

• Drawing of architectural complex.

The drawing of the orthogonal elevations allows to detect the vertical dominants and to fix the general character of the urban area.

The use of hand sketches instead of photo images helps students to develop creative thinking, to analyze the most interesting elements of buildings, to summarize and focus on the most important things, not taking into consideration secondary details.

This article illustrates examples of graphic works, drawings and analytic diagrams performed by students according to proposed author’s technique.

The purpose of this internship is to introduce to future architects to preserve the historic heritage, to carefully treat architectural monuments, which is essential for solving design problems in further projects. The connection of summer internship with further study according to the curriculum, in the next years of the education have also shown.

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Report on the theme: «The design of tourism infrastructure» Yelena V. Vishnevskaia Volga Region State University of Service, Russia Keywords: Tourism, Culture, Design The purpose of the article, the popularization of design trends in the organization of tourism infrastructure in Russia for example Tolyatticity, Samara region.This theme is a proactive, timely and prioritetnoyv connection with the development of tourism policy in Russia.

The task - identifying the problems of the urban environment, the value of cultural heritage: architectural monuments, tourist display objects.This new design attractive for residents and tourists a unique and diverse public spaces, objects of cultural - recreational areas.This design point of social activity with a pronounced sredovoj characteristics and local flavor as tourist showTolyatticity and Samara Region The initiator and author of the theme «Design of internal tourism infrastructure» is Vishnevskaya Elena.

The result of over 3 years is formed by the system design- projects.Design- projects created in an integrated manner the tourism environment Togliattcityi and Samara Region.Togliatticity viewed as coastal city with unique and exceptionally beautiful natural landscape, with specific points show tourists.City divided by forests, geographically located along the banks of the Volga River.

Togliatti history a kind of a bold experiment in the construction of new cities in the second half of the XX century in the coastal area in open space, the final appearance of which was entrusted to define the architect Boris Rubanenko.Heritage architects 70s, legends and Zhiguli Mountains were preserving the memory of StepanRazin (legendary hero), historical monuments preserved from the Stavropol-on-Volga flooded during the construction of hydro - power plants in line with the Volga, hold a symbolic memory.

An understanding of the past and present of the city, including the entire heritage of the Samara region.At the same time an urgent task is to create a modern harmonious environment to improve the quality of life of citizens.Design - projects demonstrate upgrade options iconic places with architectural historical buildings, modernization of hotels. The city is regarded as an area of cultural interaction and creativity in open urban spaces: the city squares, parks, squares, boulevards, gardens, embankments, memorial sites, fragments of a natural landscape, and others.Thus the modern city to become an excellent platform for the realization of bold design -The tourist attraction reflecting cultural and historical heritage.Thus, a design of the city infrastructure.

It is necessary to enumerate some of the projects such as: -Design Concept of urban park on the waterfront area Tolyatticity -Design-Project of reconstruction of the interiors and the estate of princes Gagarin -Artistic-Project complex solution for the Volga Agricultural tourism -Design Concept system of river piers route Togliatti-Samara -Dizayn- Concept floating restaurant on the river Volga -Modernizatsiya Territory near the monument to Tatishchev (founder of the city), and others.

The article also examines the experience of the interest and support of the Municipality in the development of tourist attractiveness, cultural exchange between the countries.

Creating a design city tourism infrastructure should be seen as an example of experience on the organization of cultural interaction between different nations to preserve the historical architectural heritage.

Florence as a patron of Russian provincial culture Efim G. Vyshkin Institute of Architecture and Civil Engineering of Samara State Technical University, Russia Russia is an amazing country with its unique wealth of history, nature, culture and traditions. However its rich authentic heritage is under the threat of great losses in the melting pot of the modern globalized development. It is very sad to see how many wonderful cultural experiences are being swept out from the life of the nation and from its historical memory. We can take as an example my native city of Samara. It is one of the largest Russian cities wth the population of more than one million inhabitants and the history of more than four centuries. Nevertheless it is not very well known abroad because for a long time in the 20th century the city had another name, Kuibyshev. Moreover the information on it was intentionally excluded from international media coverage not to attract too much attention to the important functions of this city in the life of the country, which it had during the war and postwar years. Only in the 1990s Samara was «declassified» and only then the contemporary general public learned that Kuibyshev had been a «shadow» capital of the Soviet Union during the most difficult years of the Second World War, when the governmental and diplomatic offices were evacuated here from Moscow. Since «opening» the city to the world the number of the visitors to Samara has been rapidly growing making the city an important touristic center and many of the westerners are surprised to find here a pleasant and picturesque city with great views and a special charm that comes from the mix of historical, cultural and architectural

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developments visible in the present-day appearance of the city. The legacy of traditional Russian wooden architecture is intervened here with remarkable Art Nouveau and Art Deco buildings as well as with nice examples of eclecticism, constructivism, Soviet avant-garde and Stalinist «classicism», creating a unique holistic architectural environment. But fragile historical ansemble is here under the threat of destruction to make room for the needs of the speedily growing and developing modern city. Its rapid economic growth is accompanied by a quick transformation of its outlook and the city could loose its unique urban identity This problem is a real issue of the day.

To oppose the destructive tendencies and to preserve the splendor of the historic city center and at the same time to make old quarters of the city attractive and convenient for modern living standards the architectural community of the city seeks the ways to adopt historical city forms to the demands of modern society. The leading architectural institution of the region, Samara State University of Architecture and Civil Engineering has introduced special topical programs for architectural students . They also study and analyse the world’s best practices to implement new approaches to convert traditional and mostly neglected old city quarters into modern and functional public space without loosing the charm and the spirit of the city. One of the best and most impressive examples of a true holistic preservation of a traditional historical city with an intact spirit is the city of Florence. Moreover, this beautiful city is also a stronghold for the struggle on the preservation of the world cultural heritage and making it available to the mankind through the tourism development. The leading role in this respect belongs to the prominent Florentine Romualdo del Bianco Foundation and its «Life beyond Tourism» Institute. Our University started the contacts with this Foundation in 2003 when the Rector of our University first visited a great architectural event in Florence, organized by the Foundation. Since that time there has been a number of other events here important for the advanced architectural education and for promotion of local cultural treasures. Our academics and students had great opportunities to attend those events, including annual Round Tables and Assemblies of Experts, highly professional workshops and colloquia and so on.

A great wealth of experience on the preservation and restoration of the heritage was accumulated by another long-time Florentine partner of our University - the Architectural Department of Università di Firenze. Samara State University of Architecture and Civil Engineering started a Partnership Program with this famous institution in 2012. At first Samara academics visited a CUBE Forum, organized by University of Florence, then an interdepartmental cooperation program was developed and a documentation project for the historic center of Samara was planned. This project was structured as series of research missions and investigations which should become a starting point for interdepartmental collaboration of the Universities involved both in educational issues and in the launch of an sensibilization path for the citizens of the city to be aware of the urban identity preservation necessity. The original intent was to structure a didactic platform for the students of the Italian and Russian universities (also of Kazan and Perm, involved with the project) in order to make them appreciate not only the aestethic value of the fine buildings of the city, but also the values of the whole historic urban territory resulting from less objective relationships. These relationships being appreciated and improved could restore the dignity to places that are unjustly abandoned and unloved.

To realize this initiative three educational workshops were organized. The first of them was called “Samara Historical Town Center” and it was focused on the field study and analysis of the most significant part of the historic center of the city between the pre-revolutionary central St. Aleksis Square (now the Revolution Square with Lenin’s Monument) and the former Cathedral Square, which is now the Kuibyshev Square, the central square of the modern city. The main purpose of this mission was to to make a detailed critical analysis of the given area of the historic center and to develop feasible design proposals, which should be deeply-rooted in the found traditional context, in particular in clarifying the conflictual relationships between public spaces and semi-private courtyards. The proposed solutions of this first international workshop, in which professors, PhD students and students of the universities involved took an active part were of great interest and the workshop was considered a success. It allowed To continue the research and to develop two other educational workshops were held in the following years, expanding the object of interest from an urban district to the analysis of the city as a whole and the further to that of a landscape in general.

The significant progress in local community awareness and thriving for saving the city’s cultural heritage thanks to the efforts of these leading Florentine institutions allows us to consider the city of Florence as a real patron of Samara.

Smart Architecture: Sustainabile Development Issues in Architectural Education Efim Vyshkin, Mikhail Balzannikov, Tatyana Vavilova Samara State University of Architecture and Civil Engineering, Russia Keywords: Architectural education, curriculum changes, ecological issues, ESD paradigm The paper focuses on the transition to the education for sustainable development (ESD) paradigm in Russian university education, defining the variety and scope of problems to be solved. A comparative study of the progress in various educational and research fields is presented. The prospects for further solutions are considered.

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Sense – Image Peculiarities of Municipal Centre Zone Juliya Zhmurko Beketov National University of Urban Economy in Kharkiv, Ukraine Keywords: Municipal Centre, architectonic environment, sense image The municipal centre zone stands out from all functional zones of the city due to its meaningful contents. Its characteristic feature is a busy and polysemic area that concentrates the climax life activity processes, includes the most important city objects and attracts numerous visitors. The municipal centre zone has to change itself to keep its social functions. It cannot remain a museum space but must become the place of active urban life. However, activation of life transforms the city centre architecture. Inclusions of contemporary forms in city environment create some spaces that oppose the ones in the historic centre. This contrast between the old and the new requires special architectural philosophy that would take into consideration its existential impact upon a human being.

The architectural-space environment of municipal centres with its initially high degree of involvement of the person, who is perceiving a perception object, must be interesting. The principle of the “interesting”, i.e. a complex valuation category, which is realized as an embodiment of sense-images, can be traced is the most evident way in the historical structures of the city that are the most meaningful and information-packed parts of the municipal centre.

This study aims at establishing the principles of interesting space creation as well as methods to detect, preserve and reconstruct them.

Special sense-image spaces must be distinguished in the historical nucleus, which can be described by contemporary logic as “nonstructural”. These “alogical”, complex spaces produce the sense-image structure and lead from emotional to intellectual perception of architecture because they require the person to be involved in the process of deciphering their meaning. On the contrary, simple spaces that can be easily defined geometrically and are included in the centre structure are characterized by their initial predictability.

Such spaces can often be boring for they contain not a simplest puzzle, in other words, they do not produce any information. For this reason it is essential to structure the spaces purposefully and determine the allowed limits for making the spatial divisions more complicated and creating the imagery that can be perceived by the viewers.

In the context of the historical environment being reconstructed in the municipal centre with the involvement of contemporary architecture there sometimes happen such examples of urban space “re-discovery”. First of all, this means combination of fractured and divided historical spaces according to the enlargement of new socio-cultural processes. On the one hand, these transformations act as catalysts for social interaction, and on the other hand, they become properties of new and interesting spaces. At the same time it is crucial for the main structural elements of the municipal centre to possess certain features that stir imagination with their mysteriousness or serve as the fragments of architectural environment interesting from the aesthetical point of view and preconditioned by its sociocultural transformations, science-oriented or other specific fragment groups in the city centre.

As told, the municipal centre can be described as an area, where sense-images are concentrated due to its richness in unique architectural objects and spaces.

The City Identity and its Streets Maria J. Żychowska, Andrzej Bialkiewicz Cracow University of Technology, Poland The authors’ intention has been to present several streets famous for being remarkable phenomena in the history of town planning and architecture. Each of them is a sum of separate buildings, sometimes outstanding but, more often than not, just elements of a bigger whole. Thorough investigations reveal the history of many particular places, their origins and individual fortunes. And yet, it is hard to decide if it is the dominant architecture of one object or a uniform style of more buildings creating frontages that matter more for the perception of an urban interior. That streets - as cultural and historical landmarks - add to a city’s sense of place, history and identity.

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arrived after the deadline

New Specialization in Architecture – Light and Color in Arch Design Teimuraz Jorjadze Tbilisi State Academy of Arts, Georgia The lecture will review major programs of the specialization. Specifics including racial, ethnical, religion, geographical and climatic nuances will be discussed.

Emphasis will be put on the interaction of light, color and sound and their impact on the aggressive urban environment of the 21st century.

Architectural Museum for Models as a New Tourist Spot in Tokyo Riichi Miyake Archi-Depot Corporation, Fuji Women’s University, Japan

Architectural Museum in Japan Museums have been playing key roles in terms of cultural tourism in the actual society as they are the very places to touch the accumulation of the memories of the past as well the activities of distinctive creators. Besides art museums which have been spotlighted since the 19th century, new types of museums for each discipline of art and design have been introduced in the form of craft museums and design museums. Architectural museums are the last to appear, mostly in the course of 1970’s and 80’s. Frankfurt, Paris, Helsinki or Basel, in fact, is highly acknowledged as the places for transmitting new ideas for contemporary architecture by way of well-established museums of this genre.

In Japan, the absence of architectural museums and archives until the beginning of the 2000’s, despite its long history of advanced architectural activities, caused a lot of inconvenience for conveying its historical materials to the future and for studying systematically architectural events of the past. Documents and materials were scattered in private offices and research institutions.

Art museums were, in general, indifferent in architectural issues and rarely organized exhibitions on the theme of architecture. This is why only major figures such as Le Corbusier, Alvar Aalto or Junzo Sakakura were introduced for public. Conversation between the architectural circles and general public was scarce in this sense. It was in 2003 that the Architectural Institute of Japan (AIJ), which is an academic foyer with the affiliation of 35,000 architects, building engineers and scholars, established its first museum in its headquarter in Tokyo. Collection of past materials and organization of exhibitions started, but quite slowly because of the lack of fund and spaces. Lack of curators and curatorial education did not allow this campaign either. In 2013, the Agency for Cultural Affairs officially opened National Archives for Modern Architecture with the mission of collecting old documents ever preserved in the private sector.

Inauguration of Archi-Depot Museum In 2016, another museum specializing architectural models was inaugurated by private initiative in Tennozu District in Tokyo. It may be the first trial in the world to concentrate on architectural models, which have been considered difficult to conserve. The author, nominated as the head of AIJ Architectural Museum, has been responsible for Archi-Depot Museum as its director.

This museum, initiated by the commitment of a warehouse company, Terrada, owes a lot to the experiences and know-hows of distribution and stock business. Its basic concept has derived from the notion of a “visible warehouse”, in which visitors could visit and observe the object conserved in the backyard. Models are placed on shelves which regulate the interior of the welltempered warehouse. ICT-based management system for stocks contributes to a great extent for keeping and maintaining models.

Unlike other public architectural museums, this Archi-Depot has a completely different business model which depends on the rental fee of “shelves”. As Japanese architectural offices are not spacious enough to stock all the models they have made, they are looking for places to store them. Otherwise, they have to throw them away. Archi-Depot is first the rental storage for the architects, where audience could appreciate the actual activities though these exhibits. Collection of past models and documents is another fundamental mission, but as this does not make income, the budget for this mission should be covered by the income of the rental fee, entrance fee, membership, museum goods and even from the sales of the entrusted models.

Archi-Depot Museum as Eminent Tourist Spot in Tokyo Since the inauguration in June 2016, the Archi-Depot Museum has attracted constantly several thousand visitors per month. 40 % of

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them are foreign tourists, mainly Asians. Not only its collection, but also a series of lectures, workshops and conferences contributed for gathering the audience. SNS is playing an important role for sharing its images and impressions both within Japanese and foreign communities. Its location in the canal district of south Tokyo combined with sophisticated restaurants and shops, very accessible from Tokyo Haneda International Airport, is another factor to gather both Japanese and foreign tourists.

Japanese contemporary architecture has been highly appreciated in the whole world. As a matter of fact, the actual works of Shigeru Ban, Riken Yamamoto, Kengo Kuma are visible by way of the models provided by their offices. Visitor can carefully watch the models and understand how they conceive and fabricate models by developing the ideas for the completing of the works. The difference of the 3D expression among the architects interests them, too. Workshops held in this museum are also influential to attract the local attention.

In the course of 2017, Archi-Depot is planning to widen its target area by implementing the partnership activity with foreign institutions and museums. Exhibitions and conferences with French, Brazilian and Iranian partners are already scheduled besides the ones related to Japan. It may take at least 10 years to establish a good collection of architectural models and drawings so as to become self-sufficient architectural archives which may “rescue” the scattered objects, but the various indexes shown in the initial year seems to be a good sign for the next 10 years.

The BBPR’s Colonia Elioterapica of Legnano: a case study for a possible enhancement of Modern Heritage and its environment Elena Fioretto Politecnico di Milano, Italy

Keywords: Modern Movement, Enhancement, Preservation.

The survey and the historical-bibliographical research about Colonia Elioterapica by BBPR (1938) were the input for a larger consideration about the problem of Modern preservation and enhancement.

For first we were looking for some answers to the questions: why and how to preserve the building.

The necessity of a preservation and enhancement become from the value of the building itself: from a point of view of his belonging to the Modern Movement and, on the other hand, its importance as a testimony of our Italian history. We can say that, immediately, we must put in place a safeguard action, conservation, promotion and management, in order to optimize resources able to guarantee the survival of the architectural heritage in the long term.

But, how can we preserve and enhance this building, that we had recognise as Cultural Heritage?

Here the necessity of a deeper point of view about this situation. It seems that the classic “museographic” solution cannot be able to represent the best choice for a building that ask for an enhancement able to purpose a new “critical” reuse, in the respect of his historical memory.

The building itself ask for a new life, where the new function can be considered as an historical threshold, able to keep alive the memory of place.

In the light of recent local policies for the urban regeneration (e.g. of the Ronchi parch/woodland) we paid attention to a new problem: the enhancement of the building itself, now considered as a part of a complex system who belonging the context in which it is inserted.

Also in a view to understand actual national policies, e.g. the recently example of “urban regeneration” policy, the aim of the paper is to analyse the Colonia Elioterapica as an example of a larger discussion about a possible future for the enhancement of Modern Architecture in terms of management of Cultural Heritage.

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Authors

Heritage and its enjoyment for dialogue

Giuseppe Amoruso Tatyana G. Artemyeva Maria Paola Azzario Ekaterina M. Balzannikova Marek Barański Ni Chao Claudio Cimino Mikheil Darjania André De Naeyer Liudmila A. Devel Oana Diaconescu Riad Gasimov Vittorio Gasparrini Rosa Anna Genovese Giorgi Gugushvili Sue Hodges Wail Houssin Nana Iashvili Svetlana Ilvitskaya Dmitry Ilvitskiy Denis V. Karpov Zara Khan Maya Kipiani Bella Kopaliani Tinatin Kublashvili Anastasiya K. Leonova Pavel G. Lisitsin Emma Mandelli Florin Mureşanu Monica Mureşanu Ina Nalivaika Elena Nevado

Thematic Session |

Emilija Nikolic Zsolt Páva Mirjana Roter-Blagojević Olga Semenyuk Igor L. Shubin Vladimir V. Smirnov Gennaro Tampone Nalini Thakur Nina P. Umniakova Kirill Vasin Ivano Francesco Verra Wang Wei

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The World Heritage between representation and identity of Historic Urban Landscapes Giuseppe, Amoruso Politecnico di Milano, Intbau, Italy Keywords: Heritage, Travel, Dialogue, Planet Earth In 2010 the Unesco Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage inscribed The Mediterranean Diet on the Representative List of the Intangible Cultural Heritage of Humanity, paying also tribute to the memory of Angelo Vassallo, former mayor of Pollica (Cilento), who was a strong supporter of the nomination. The Mediterranean diet constitutes a set of skills, knowledge, practices and traditions ranging from the landscape to the table, including the crops, harvesting, fishing, conservation, processing, preparation and, particularly, consumption of food. However, the Mediterranean diet (from the Greek diaita, or way of life) encompasses more than just food. It promotes social interaction and It has given rise to a considerable body of knowledge: the system is rooted in respect for the territory and biodiversity, and ensures the conservation and development of traditional activities and crafts.

The Mediterranean Diet is assumed as a paradigmatic knowledge continuously inspiring practices that affect the agrarian and urban landscape and the ways of socializing: a set of traditional practices, knowledge and skills passed on from generation to generation and providing a sense of belonging and continuity to communities. The study of such universal source code give broader visibility to the diversity of intangible cultural heritage and foster intercultural dialogue at regional and international levels.

According to the UNESCO 2011 - Recommendations on the Historic Urban Landscapes, the historic urban landscape (HUL) is the urban area understood as the result of a historic layering of cultural and natural values and attributes, extending the “historic center” concept to include the broader urban context and its geographical setting. Representation of historical environments, documenting their typological components as landscape, architecture, textures, materials, and color, is devised to encourage a strategy of valorization.

The “way of life” and the built environment are the fundamental element of this unique heritage which concerns a large number of people and a multidimensional and cross-cutting element of the heritage, a large number of spaces and social levels as well as different fields of cultural and symbolic expressions. This heritage is an eminent example of the relations woven between intangible and tangible cultural heritage, between landscapes and the communities. Historic Urban Landscapes constitute a major cultural, historical and identity reference and the element of cultural heritage common to communities, the most visible and alive of their social fabrics; they represent also an intangible space of intercultural dialogue, of awareness, exchange and creativity as well as of meeting and convergence of common references and shared history.

Explanation of landscapes’ values through its benchmarking, consists of several mapping actions and adoption of tools: 3D modelling, environmental mapping, places representation. The research is presenting a strategic process based on local character assessment through a place-visualizing toolkit from documentation and color representation to design coding: visualization of landscape’ values and multimedia survey pipelines implementing processes, methods and tools for the narration of tangible values and intangible assets.

Object of cultural heritage: adoption for modern usage while preserving their cultural potential Tatyana Gennadyevna Artemyeva, Ekaterina Mikhaylovna Balzannikova, Anastasiya Kostantinovna Leonova Samara State Technical University, Institute of Architecture and Civil Engineering, Russia Keywords: object of cultural heritage, investment attractiveness, alternative reconstruction.

The paper proposes a rating scale for cultural and physical values of objects of cultural heritage. The author analyses existing objects of cultural heritage in the light of their technical condition and possibilities for further use taking the historic center of Samara as an example. The article specifies actual evaluation criteria according to which objects of cultural heritage can be referred to as objects in poor condition. Factors of investment attractiveness of such objects are also considered. All this raises a problem of limited legal field in the existing versions of works on preservation of historical-cultural heritage. To efficaciously integrate objects of cultural heritage into brown-field construction of the historical center of the city while preserving the city planning pattern the paper proposes a mechanism of introducing additional motivating factors which can increase investment attractiveness of these objects.

Thus, investment attractiveness can be increased by using principles of alternative reconstruction on some object of cultural heritage with limited number of surviving historical elements. These principles include original building elements conservation and (or) missing elements supplementation while using the objects bearing walls and their outline as urban realm elements.

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Two experiences of use of World Heritage as a way to promote cultural dialogue Maria Paola Azzario, Vittorio Gasparrini Centre for UNESCO in Turin, Italian Federation of Clubs and Centres for UNESCO (FICLU) Centre for UNESCO in Florence Keywords: heritage, intercultural dialogue TURIN In 2015, the Centre for UNESCO in Turin, in collaboration with ANGI Association (Association New Generation Italian Chinese) and the Italian Federation of Clubs and Centres for UNESCO (FICLU), realized the publication “Guide to the UNESCO World Heritage in Italy and China”. Italy is the country with the highest number of UNESCO Sites, followed by China. This original Guide (updated at 2014) proposes, in Book I Italy, the 50 Italian treasures organized by region (the 51st Site has been added in 2016).

Each monument, or set of monuments, and each natural site are presented with colour photos and a brief description that provides its essential elements. This Book is designed to present, on one side, the sites with texts, photos and captions in Italian and, turned upside down, the same contents in Chinese.

Book II China presents, in colour and on coated paper, the 47 UNESCO Sites, organized by geographical areas, in China in double language, Italian and Chinese. The Chinese National Federation of Clubs and Centres for UNESCO provided texts and pictures for Book II China. This publication represents a concrete contribution to the UNESCO International Decade for the Rapprochement of Cultures (2013-2022) and received the appreciation of UNESCO Director-General Irina Bokova.

This Guide is an innovative educational tool that allows both the knowledge of Italian and Chinese world heritage and the Italian and Chinese languages.

FLORENCE The Centre for UNESCO of Florence developed the programme FirenzeperBene, Florence in the right way, started in 2012 from UNESCO office of Florence in cooperation with the Centre and other partners, specifically UNESCO Chair of Florence Univesity, Life Beyond Tourism Foundation and Angeli del Bello, with students of Syracuse University in Florence and Secondary schools in Florence, with the help and in connection with the UNESCO Florence Heritage Office.

Interns from different terms of Syracuse University of Florence reshaped FirenzeperBene project issues, both making the goals of the project more available to young people and making of the theme of heritage a theme of dialogue among US Students community and Florentines. The questionnaire provided by UNESCO Chair has been reshaped in a way to investigate mutual prejudices of Italian and US Students among each other, the decalogue behind the map of FirenzeperBene become infographics more effective for young people and as a general impact a video and the blog have been developed. On the other hand students from secondary schools were engaged in a “school work” project about 180 students most of them from Istitute Marco Polo and seven from Machiavelli Capponi Institute were in Florence square for a week in April 2016 to promote the project. The students from Machiavelli Capponi went on cooperating with Syracuse interns.

Recovery Of Palmyra Monuments

Marek Barański Faculty of Building and Architecture, Kielce University of Technology, Poland Keywords: Architecture, Conservation, Palmyra Tragic destruction of World Heritage site in Palmyra, needs a special attention, because of its scale, as well as of architectural monuments importance. Destruction scale caused the ancient site since the end of the XVIIth century being memorized by plenty visitors, lost even its historic landscape. The great archeological activity in Palmyra brought new unique evidence explaining both the cultural impacts and local achievements in the building techniques development. This factor became equally important to other aspects of future reconstruction projects. Studies completed for Palmyra in the recent years provided us with an unique evidence of adaptive restoration of temples in the ancient times. However idea to reconstruct destroyed monuments seems today impossible.

The scientific reconstruction seems an absolutely needed measures to brought back a material evidence supporting achievements of ancient Palmyrenians.

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Reconstructions in situ as a catalyst for a rapprochement of peoples sharing a difficult history Ewa M. Charowska ICOMOS Canada Keywords: reconstruction, archaeology, First Nations When reconstructions are located in multicultural border areas, the situation can lead to a confrontation between the major stake holders: those who manage the facility without cultural and historical ties to it, and those who consider themselves the direct heirs of the local history. The role of the reconstruction as a catalyst for the dialogue between all groups is inevitable. The ongoing dialogue and the demonstration of the multi-layered aspect of these events contribute to a better understanding and acceptance of cultural and social diversity.

The objective of this paper is to show how reconstructions built at three Canadian archaeological sites in Ontario: Sainte-Marie among the Hurons, Crawford Lake and Lawson Site, enable a cultural dialog between the representatives of Native Americans and the immigrants – both current Canadian citizens and tourists.

In 1967, the reconstruction of the estate of French missionaries was opened in Sainte-Marie among the Hurons. Among the dwellings, which had been reconstructed, two long houses of the Wendat tribe are present. This reconstructed village is a paradox. Two of Canada’s founding peoples, the Wendat and the French, lived through a short and tragic episode in a land that is now neither Native American nor French. An English-language organization looks after the archaeological site.

The reconstructed village is visited by groups of school children throughout the year. Special events such as «First light» attract crowds of visitors. In the darkness illuminated by candles, the public is introduced to the traditions of Native Americans and early European immigrants.

Since the mid-twentieth century, there has been a change in the understanding of the culture and history of First Nations.

Archaeological studies have revealed a rich material culture of the Iroquois tribe dating from the tenth century CE. The interest in pre-contact social history of the First Nations, supported by later written sources, and an oral tradition, has led to the creation of in situ reconstructions of two villages dating back to the pre-colonial period on Lawson Site in 1981 and in Crawford Lake a few years later. A museum with a collection reflecting 13,000 years of human habitation in this region was opened in proximity to Lawson Site.

Local representatives of the First Nations did not take part in these projects, which were the initiative of archaeologists and historians interested in the emerging picture of everyday life of the Natives.

However, half a century after the reconstruction of the first buildings, the attitude of resident Natives has significantly changed. The historic villages became a form of inspiration for popularizing Native culture and history. A tradition of powwows was reintroduced.

Initially, a form of social gathering of the representatives from various tribes, presently it is also frequented by non-Native citizens and tourists. In 2014 a new museum was erected at Crawford Lake.

The three reconstructed villages generate interest in the culture and daily life of the First Nations and have become an integral part of the tangible and intangible cultural resources that serve as catalysts of social relations in these regions.

World Heritage Conservation and Protection Is there a role for the civil society organisations?

Claudio Cimino World Association for the protection of the tangible and intangible cultural heritage in times of armed conflicts, Italy Keywords: Risk Preparedness Planning, Enhanced protection, Civil Military Cooperation After the devastation registered in World War II and surely since the introduction of the 1954 UNESCO Convention of The Hague for the Protection of Cultural Property in the Event of Armed Conflict, the involvement of specialised NGO and other Civil Society Organisations is recommended in the development of measures defined to protect movable and immovable cultural heritage at a territorial scale.

Meanwhile, global warming, climate change and natural events, inadequate land use and master plans, weak regional and urban governance, but also shaking economies, political instability, social unrest and conflict (including war) can be increasingly listed within the wide spectrum of hazards causing disasters of unprecedented frequency, dimensions and typology, that are often combined with catastrophic domino effects on people and also on cultural heritage.

When highly destructive events happen, in absence of well designed risk preparedness plans in place, even the most organised state agencies are challenged, while those found totally unprepared can only conduct ex-post damage assessment, usually claiming for the loss of precious cultural heritage that could have been sometimes saved with minor measures mostly dictated by experience and common sense.

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It is clear now that the development of adequate risk preparedness, response and mitigation measures for the protection of cultural heritage from the effects of climate change, extreme natural events and human activities requires a progressive approach at a territorial level and the involvement of all relevant stakeholders with a consistent participation of qualified NGOs and civil society organisations, within a civil military cooperation framework.

This paper aims to review the role that according to international conventions could be played by civil society organisations alongside the concerned state agencies in risk preparedness and management for the protection of cultural heritage at threat. Within this framework, the concrete experience gained by WATCH during six years spent within an international cooperation project cofinanced by the EU DG EuropeAid CIUDAD programme will be presented at the conference. One of the main objectives of the project was to contribute to the preparation of nomination dossiers for two world heritage sites to the status of enhanced protection.

One of the two sites was granted enhanced protection at UNESCO by the International Committee for the Protection of Cultural Property in the Event of Armed Conflict, on December 8, 2016.

Digital restoration and reconstruction of Old Tbilisi historical face in a virtual reality systems Mikheil Darjania, Nana Iashvili Apolon Kutateladze Tbilisi Academy of Arts, Georgia Keywords: Virtual Reality, Cultural Heritage, Travel Our research subject is an architectural-artistic study of Old Tbilisi’s district, also reconstructing it digitally and finally transferring it into virtual reality form, which will make it possible for users to view the whole district through virtual reality systems providing full visually real experience. Current stage of the study of the problem is on its transitional level. We do have many scientifically valuable work, but the subject of visual reconstruction is behind the theoretical works progress wise. The main goal of the project is to visually resurrect the life of XIX century’s Tbilisi not only by its architectural means, but to also reflect its everyday lifestyle, streets and sheds, to show routes of its public transport, to represent styles of clothes in socially different people and their behavior, in short – a study of one simple day of its own characteristic details and events in Old Tbilisi. The main goal of the research is to create digital medium with new technologies and explore it using innovative ways. Firstly, it includes the technologies and the methods used in our research. There is a special pipeline of working system developed that will help conducting other projects with similar approaches. One of the main subject for the research is virtual reality for cultural heritage. This kind of technology allows anyone to get acquainted with past culture, there is no need for knowing any language or history to understand, see and feel the mood, the user himself becomes part of the history and the environment. To produce content for the virtual reality system we use method of digital restoration and reconstruction, including 3d scanning methods both photogrammetry and the laser scanning. The rich study materials, such as: archeological founds, old photo collections, archived architectural plans and traveler sketches gives us gives us opportunity to reconstruct face of the Old City with the smart technologies. Viewer can interact with environment, walk in the streets and become the traveler in the past. With this kind of virtual reality systems there is no borders between countries and anyone can enter the dialogue online with the foreign culture from any point of the planet. This is the most “smart” way of the travelling. As the popularity of the social media and the mobile devices grows, virtual tours made particularly for them is one of the effective ways. Besides with touristic advantages with modern and innovative 3D technologies, it also gives us solid documentation for the cultural heritage with extreme details.

One of the most significant and notable extensions of this research project is its intefration of educational system not as only simple supporting means, but the most effective way for the explanation of the issue and transmission of the information. Besides High educational systems the product made within research is planned to be spread at schools to be able to study historical and cultural reality with more interesting form. Visual material is basic and most rapid and effective source for people to get information, especially when it is interactive.

Regeneration and contamination of built heritage - harmony or confrontation?

André De Naeyer University College Antwerpen, Belgium Keywords: Conservation, Built Heritage, Reconversion The dialogue between smart architecture and heritage conservation can generate harmonious music, but sometimes also atonal and even false symphonies. If dealing with important historic material in a unique urban or rural environment, the risk for dissonance is always present. Especially in case of restoration, reconversion or extension of valuable historic buildings, it happens that some

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renowed architects, thinking they have to confirm their peerless creativity, go for exagerate or disproportional interventions on the expenses of the authentic historic material or the cultural message beared by it. Already from the beginning of intended conservation in late XVIII° century, the opposition between conservation with respect for the existing and the coercion for rebuilding with ‘revisited’ of contemporary vocabulary has always been present, often with a latent controversary between art historians and archaeologists on the one hand, and architects and engineers on the other. Last decades however, because of the unlimited possibilities of modern technology and the permanent constraint for architects to surpass and rise above their colleagues, the basic mission of conservation is often lost in favour of eye catching compositions where the historic substance is reduced to some ‘special effect’ or exclusive artefact enforcing the architectural or structural expression. The result is contamination in stead of conservation or regeneration. We respect everyones individual musical or esthetical preference, but the recent development of shocking interventions by some archistars in both architecture as well as conservation doesn’t show a healthy dialogue in the symbiosis between old and new. The innovation is limited to pure formal solutions for which our wondering and respect can not last longer than some weeks.

The conclusions of the recent ICOMOS General Assemblee in Florence (nov. 2014) and the related updating of the Cracow Charter 2000 (nov. 2011) warn for excessive architectural design or fashionable compositions , improperly called conservation or restoration.

They confirm the need for a dynamic integration of all heritage in modern society, but this must be done with full respect for all tangible and intangible values of the monument, with respect for all parts of the building, and putting new additions or substitutions distinguishable but always ‘in undertone’ from the original. Also the interventions in the landscape defined as natural heritage site, must aim for sustainable development and its conservation, as well as for the preservation from actions or creations that could alter his substantial features (*). A possible teoretical frame to guarantee an appropriate attitude and decision making technique in such sustainable conservation process can be found in the terminological distinction between ‘built heritage’ and ‘existing fabric’ and a catalogue of specific criteria and graduated intervention levels for both of them. Such differentiation with caution and thrift will certainly contribute to harmony and richness of the built environment, and as a logic consequence, to the capacity for significant and well educated cultural tourism.

The „Maximus Principatus” critical approach Oana Diaconescu ”Ion Mincu” University of Architecture and Urbanism, Romania Keywords: urban networking, monument, insertion design project The Dacian fortification of Sarmizegetusa represents one of the most important archaeological vestiges of Romania. This secular culture suffered various mutations during the Roman conquest and subsequently through the rediscovering and usage of the Dacian vocabulary, of myths and preexistent material structures by locals during the following historical periods. Sarmizegetusa was representative during the Antiquity, being the administrative, cultural and religious nucleus of the Dacian people; profile on each the Romanian civilization was built. The fortification of Sarmizagetusa is remarkable due to its patrimony, which is very significant for the knowledge of the collective and local culture. A series of decorative, sculptural and formal motifs became part of the nowadays art elements of the Romanian goods. At present, the site is hardly accessible and the entrance system does not fulfill and is not adapted to the requirements and the necessities of such a large dimensioned and important site. From 2014, due to the collaboration with the Accademia Adrianea di Architettura e Archeologia of Rome within the itinerant master, a group of professors from Romania and Italy have organized a one-week workshop in the archaeological area of Orastie Mountains. Together with the participation of the students registered to the courses we have tried to design and to propose a new access system for the main entrance area and also to imagine a connection of the site to the city, especially with the remains of the Roman town of Ulpia Traiana Sarmizegestusa.

The antique roman transformations brought the destruction of the main vertical elements of the temples placed on the highest platform of the fortification. The lack of material joined researchers from different countries, all interested in the discovering of the mysterious disappearance of one of the world’s great civilization. Their effort was focused on presenting a virtual reconstruction and a 3D representation of the assembly, which could make it better known and more visited within the UNESCO’s patrimony.

From archaeological considerations, the intervention proposal was only developed in the entrance area. The entire site was never subject of extensive excavation or deep analysis. Moreover, the lack of datable archaeological references does not condition the development of the cultural tourism. The only clear limitation of the number of visitors is indebted to the absence of an accessible road through the mountains. In this situation the project aimed to promote the collaboration of a big number of intercultural students from Italy, Spain and Romania, who found a series of solutions for the valorization of the two networking sites: Sarmizegetusa Regia and Sarmizegetusa Ulpia Traiana. The inclusion of both complexes into an integrated museum program and through sustainable visiting was just one of the main topics of the workshop’s debate. The cultural differences proved to be constructive, presenting a new attitude towards the history, protectionist on one side, and encouraging on the other, through punctual intervention of reusage of the antique spaces and of their content in local interest areas. Even the municipality has remarked the importance of the urban project and the design intervention for the rehabilitation of the UNESCO’s sites of the Dacian civilization. The main purpose of the workshop was not only to research, but also to find a sustainable strategy to integrate patrimony in the areas of most touristic importance by adopting an interdisciplinary and international approach.

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Intercultural dialogue and participation of communities to the conservation, protection and enhancement of cultural heritage Rosa Anna Genovese Università degli Studi di Napoli Federico II, Italy A territory is currently intended as the place where the complex of relations articulated between man and the environment is deposited over time, a place that summarises the overlapping of physical environment, built environment and anthropic environment, generating the identity of a site as a living subject, unique for its shape, character, history and landscape. In the European Convention, adopted in Florence in 2000, the Council of Europe regards Landscape “as a component of the living context of populations, expression of the diversities of their common cultural and natural heritage and the foundation of their identity”. (art 5a) The involvement and commitment of communities in the identification of local values through full participation in the conservation, protection and management of cultural heritage, is therefore a widely shared objective. It has been largely recognised that the future of our cultural and landscape heritage can be guaranteed only through the active involvement of communities and whenever such heritage becomes a vital element in sustainable local development.

The contribution of communities to the process of identification and management was acknowledged in the UNESCO World Heritage Convention (1972) that urges to adopt “a general policy intended to assign cultural and natural heritage a function within collective life and integrate the protection of such heritage into general planning programs”. The role of communities was, furthermore, recognised in the Lausanne Charter (1990), which encourages the involvement of local population in the development process; in the Budapest Declaration (2002), which emphasises the“ active participation of local communities at all levels for the identification, protection and management of our world heritage”; in the UNESCO Convention on Intangible Cultural Heritage (2003), which calls for the collective participation in the identification and safeguard process and also in the Faro Convention (2005), that aims at a greater synergy between public bodies in the management of heritage. Since 1990, the World Heritage Committee has also encouraged intercultural dialogue and a greater involvement of the population in the identification and management of cultural heritage.

In the multi-faceted society of today, communities are sometimes in conflict, an issue that requires respect and agreement to be solved, as indicated in the Nara Document (1994), the Burra Charter (1999) and the UNESCO Recommendations on Historic Urban Landscape (2011).

There are many challenges yet to be faced for an actual reinforcement of the commitment of communities to a development process in which cultural heritage may feature as a sustainable resource, contributing to a better quality of life, while increasing the sense of identity of citizens through the protection and management of their own heritage. These challenges are constituted by: - Increase in intercultural dialogue and involvement of communities in the enhancement of heritage; - Development of a bottom-up approach for conservation, protection and management of heritage; - Harmonisation of international principles of conservation of cultural and landscape heritage within local context (the local needs, beliefs, customs and traditions); - The link between the protection of heritage and sustainable local social-economic development; - The achievement of heritage conservation supported by local population through the mobilisation of participative resources.

Cultural sharing. A case of Baudhanath and Pashupatinath Dipendra Regmi, Bimala Sharma We For Nepal- Sustainable Development through Tourism, culture and agriculture, Nepal Keywords: Intercultural sharing, Religious harmony, Peace and spirituality.

The paper focuses on two cultural heritages of Kathmandu city acknowledged by UNESCO. The two sites with distinct feature have some similarities between people belonging to Buddhism who visit monasteries like Bauddhanath and Hindus visit temples like Pashuptinath. Sharing of religious sites visited and worshiped by both of the religions is unique about Nepalese culture. The paper intends to look closely into how such sharing of culture can be sources of religious harmony and peace building.

Pashupatinath is the most important religious site for the devotees of Shiva which was built in the 5th century and later renovated by Malla kings. The pagoda style temple with gilded roof is the largest temple complex in Nepal is by the side of the holy river Bagmati.

Several small temples and statues of Hindu and Buddhist deities surround the temple of Pashupatinath. The big Shivaratri festival in spring attracts hundreds of thousands of devotees from Nepal and around the world to attain religious, cultural and spiritual experiences. One of the 8 UNESCO Cultural Heritage Sites of the Kathmandu Valley is also a cremation and burial site where the last

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rites of Hindus and Buddhists are performed.

Boudhanath, is another UNESCO Cultural heritage in Kathmandu, the 36-meter- high stupa of Boudhanath is not only the largest stupa in Nepal it is also one of the largest stupas in South Asia with countless monasteries around it. Boudhanath is the center of Tibetan Buddhists in Nepal but visited equally by Nepalese Buddhists and Hindus. The stupa was built in the eighth century during Lichchhabi regime in the shape of mandala design which replicates the Gyangtse of Tibet. The stupa was the place for prayer and rest for the traders from Tibet.

The mutual sharing of each others’ religious sites and paying equal respect to the religion of the others’ is unique about Nepalese culture. The world has gone through many wars in the history of mankind because of religion. The way Nepalese people pay respect to the both of the religions can be the best example of universal brotherhood and harmony which is essential for making the world a better place to share.

History of Nepal shows there is a strong respect for others as we believe ‘Basudhaiba Kutumbakam’ that means all the living creatures of the world are our brothers and sisters. Sharing of culture and religion can be considered as pillars of peace building. Due to these two cultural heritages there are communities those consider themselves both Hindus and Buddhists and some do not want to draw a demarcation line between the two.

Restoring the Silk Road and the Tbilisi State Academy of Art Giorgi Gugushvili, Maya Kipiani Tbilisi State Academy of Art, Georgia Observing a world map, you will see that Georgia is a small country with a strategic geographic location, resting at the crossroads between Europe and Asia. But how best to really describe it?

In the Past, Georgia was one of the important countries of the Silk Road, the trade route from the East to the West.

At present, Georgia is the country, the State strategy of which is directed to keeping Georgia’s multicultural diversity, to preserving the centuries long traditional culture and art, to advancing it to the contemporary level, relevant to the modern world requirements.

Tbilisi State Academy of Art represents all that is accumulated in Georgia. The academy’s historic building - the monument of culture heritage, with its European facade and Iranian interior of Mirror Halls can be considered as an example of Smart Architecture with the historical multi-cultural context, that succeeded in Smart solution of an intelligent design challenge of the XIX th century.

Cultures are externally affected via contact between societies and cultures, which may also produce changes in cultural practices, in educational and creative approaches, in adopting new ideas through their transfer from one society to another.

As an example, we can consider the well known Argonauts myth of the hero Jason from the Greek mythology, current in the time of Homer (eighth century BC).. It depicts one of the first travel tours to Colchis, questing to find the Golden fleece, the symbol of authority and kingship. Colchis was the ancient kingdom land on the coast of the Black Sea, centered in present-day Western Georgia.

Colchis, the home to Medea, was “the earliest Georgian formation” which, along with the Kingdom of Iberia, would later contribute significantly to the development of the Medieval Georgian Statehood and the Georgian nation Hereby, we’d like to propose the new version of the word “Travel”. It can be ‘THE ART TRAVEL’. After rehabilitation of Tbilisi State Academy of Art is completed, the cultural and artistic venues can attract international audience for the Smart Art Travel.

According to the word’s origin, and together with pleasure and discovery, Art Travel will comprise exploration of the Georgian art scene, while following the chain of art events, exhibitions, festivals. The Art Travel through Georgia will be leaded by the only higher art university – Tbilisi |State Academy of Art, with involvement of the student artists, and directed towards inter-cultural dialog among students, scholars, professionals in the fields of culture, arts, heritage, design, crafts. It will lead to deeper understanding and respect of diverse cultural and professional backgrounds, to creating the unique and authentic visitor experiences centered on multi-cultural assets of the higher art university, to building new partnerships and expanding those, already existing.

Intercultural dialog can convert challenges and insights into innovation processes and into new forms of artistic expression.

Recently, Georgia has developed a long-term strategic plan and 10-year vision for its tourism industry, including the BLACK SEA coastal line and SVANETI mountain region, and aiming on increasing the value and importance of tourism in a sustainable way, for the benefit of the country’s economy.

For this reason, the project concept for the new deep sea port in Anaklia of the $2.5 billion costs and the Free Industrial Zone has been launched.. Anaklia is the geographically ideal location for the port development, a major focal point of investments in infrastructure.The project will establish a new maritime corridor between China and Europe, aiming restoration of the historic Silk Road, as the major priority for Georgia, to forging new paths from Asia to Europe, as well as, unlocking the economic potential of Georgia’s neighbors and landlocked nations in the Caucasus.

The restored Silk Road will promote multi-cultural intersections over again.

The Tbilisi State Academy of Art will be major focal point for renovating genuine intercultural dialog within the Georgian art and culture scene.

How important are dialogues between cultures? how can the balanced intercultural dialogues be done?

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The balanced intercultural dialog can be seen as promoting the Western values of democratic world in Georgia. It helps the “Cultural diversity” not to be seen as confronted by the danger of “uniformization”, but aims finding the common contemporary artistic language for understanding and respecting cultural differences; gaining knowledge, distinguishing and accepting features of the “other” culture; agreeing on the basic concepts for interpreting the rapidly changing world.

Reshaping the market: new roles for heritage interpretation at World Heritage sites and cities Sue Hodges SHP (Sue Hodges Productions Pty Ltd), Australia Keywords: interpretation, cities, world heritage Although heritage interpretation has traditionally been located within government agencies such as national parks, museums, zoos and tourism agencies, it has recently become an important discipline in private sector developments and been defined as a way to achieve pro-poor tourism goals and capacity building in developing nations. However, standard models for interpretation are didactic and ‘top down’. In respect of World Heritage sites, they create environments where mass-market tour operators benefit from highly curated and designed spaces but where local communities and cultures have few opportunities for ongoing meaningful engagement and employment. In respect of cities, they do not offer ways of engaging residents or tourists with urban heritage.

Moreover, these models do not offer a way of generating value for local people in urban contexts.

This presentation will discuss the importance of dismantling these current heritage interpretation models and replacing them with models focussed on local people and organisations. These new models allow people and cultural groups to participate in all stages of the interpretation value chain, from consultation about key themes and stories for the heritage site to training, tour guiding, developing small and micro-businesses based on interpretation and engaging in a range of training and educational activities. It will use case studies from SHP’s work at the George Town World Heritage site in Malaysia and on a range of natural and cultural heritage sites Punjab, India. I will also examine how positioning heritage interpretation at the start of the urban planning process can maximise the potential of heritage for residents and tourists and create meaningful intercultural dialogue. Further, I will discuss how providing a number of ways for tourists to connect with local people and cultures acts to prevent the commodification of World Heritage sites if local economic and social benefits are factored into the equation.

The objectives of this paper are to reframe current heritage tourism models through a new understanding of the role of heritage interpretation and to offer practical ways of creating intercultural dialogues between tourists and residents at World Heritage and other heritage sites. I contend that current models are ‘business to business’ rather than ‘business to people’, leading to less than satisfying visitor experiences and a lack of authentic engagement with local communities. Prioritising heritage interpretation, which is essentially communication of the tangible and intangible values of heritage sites, leads not only to generating value from heritage within urban environments but also engages local people in a meaningful way with their place and has attendant economic, social and cultural benefits.

Specific Interaction Between Landscape and Architecture in Arab Countries Wail Houssin Taibah University, Al Ula Community College, Saudi Arabia Keywords: architectural environment, nature, cultural landscape Traditionally, the creation of architectural environment is preconditioned by the peculiarities of culture, nature and landscape of the region. When solving the problems of heritage preservation, development and reconstruction of historical environment, the most essential role is played by the landscape component Taking into consideration the above-mentioned, it can be stated that a principal distinction between proper architecture and landscape architecture as its component simply does not exist. The aim of landscape architecture as well as that of architectural environment in general consists in detecting a cultural idea hidden in natural surroundings.

Modern tendencies of town-planning in Arab countries, that do not take into account the natural peculiarities of the region, make the existing architectural and natural unity, on the one hand, and the newly forming environment, on the other hand, take opposing positions. At the same time the traditional architectural environment in many Arab countries proves the specific nature of interac-

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tions between architecture and natural surroundings. Architecture reacts to its natural environment flexibly and creates artificial surroundings that reflect the unique specificity of the culture in this region.

Some examples of landscape architecture being included into the urban fabric of Arab countries have been studied.

The article deals with the phenomenon of historically-grounded cultural landscape, whose most important task is to preserve the cultural heritage. Such relict landscape areas, where architecture blends with the landscape, are crucial for revealing harmonious relations between the person and her environment. It is of paramount importance to preserve them as world heritage sites, one of which is Ancient Villages of Northern Syria. Their preservation is endangered because of the horrific war that destroys monuments of architecture, landscape, entire environment and the whole world of the people living there…

The objective of this work is to highlight the role of natural landscape component in keeping the uniqueness of architectural environment in Arab countries. It seems to be important to establish the principles of inserting the landscape in architectural and city-planning objects in the context of specific cultural traditions.

Orthodox Monasterial Complex In Contemporary Sociocultural Environment Svetlana Ilvitskaya, Dmitry Ilvitskii, Kirill Vasin State University on Land Use Planning and Control - Russian Academy of Tourism, Russia Actuality of studying the monasterial culture has been predestined by the revival of Orthodox culture and spiritual consciousness of compatriots on the background of essentially complete loss of experience in monasterial development in Russia in ХХ century.

The revival of spirituality in our society and impetuous booming of hieratic construction are justified by insufficient knowledge on monasterial ensembles and temples, which simultaneously are the guardians of spiritual and creative memory in artistic and cultural heritage of the country in a uniform Ontopoesis of Life, as well as the places of pilgrimage and informative tourism.

The methods of interdisciplinary exploration of orthodox monasteries in contemporary cultural situation are connected with deep and extensive working out of a considerable volume of factual material, part of which for the first time in history is being introduced to scientific turnover.

Over a period of 1000-year history of Orthodoxy, the monasteries performed a mission of social self-actualization and development, keeping a dialogue between the past and the future. They have been centers and disseminators of cultural values, moral and ethical norms of people, faith and education, which exerted influence on the level of intellectual and artistic life of the society; they have

been the custodians of unique architectural-artistic monuments.

At present, the monasterial complexes are regaining their strength as carriers and disseminators of orthodox religion, as well as sociocultural and educational centers. Their major religious role in mentoring spirituality and morality of contemporary society is supplemented by secular functions: cultural-educational (tourism and museums), social-philanthropic and economic activities.

The issues of studying monasteries in the Balkans (Bulgaria, Greece, Serbia and Rumania), vital activities of which were never interrupted in ХХ century, and which successfully adapted to modern environment (for instance, broadening of pilgrimage and development of tourism), as well as the issue of defining the practicability of their positive experience for restoration of monasteries in Russia – are of great significance for our country.

It is necessary to highlight the positive side of interdisciplinary studying of orthodox monasterial complexes: application of historical-architectural, culturological and other methods of developing modern approaches to organizing tours on monasterial ensembles taking into consideration their adaptation and expansion of monasterial functions, as well as inclusion of monasteries into new travel routes.

As a result of exploring the contemporary cultural situation in Bulgaria, Greece, Serbia, Rumania and Russia, the researchers have identified tree major trends in development of monasterial architectonics, which were laid in the foundation of creative concept of architectural activities in the field of reconstruction and monasterial development.

Integrated and comprehensive approach to studying of the monasterial ensembles’ issues is presently based on the concept of a monastery as a uniform sociocultural, territorial-landscape and architectural-compositional complex, spiritual core of which is identified by religious, moral-ethical and philosophic-aesthetic priorities in the whole ontopoetic continuum of Life.

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Influence of vibration in the preservation of cultural monuments Nina P. Umniakova, Igor L. Shubin, Vladimir V. Smirnov, Denis V. Karpov Scientific-Research Institute of Building Physics of the Russian Academy of Architecture and Construction Sciences, Russia Keywords: vibrations, preservation of monuments, vibration acceleration.

Nowadays, the underground space of cities, especially in central parts, is penetrated by a large number of subway lines. Moving subway train produce vibration of ground surface, foundations and structural elements in adjacent buildings. Depending on the distance between the building and the subway line, the depth of the foundation and its structural scheme, the vibration could have no influence on the buildings or have a great negative effect which will contribute to its destruction.

The aim of this work is to assess the levels of vibration from the movement of subway trains inside the chapel, assessment of the impact of underground vibrations on other buildings and constructions basing on the vibration measurement analysis results inside the chapel of St. Nicholas, situated on Borovitskaya square 40-60 meters apart from the tunnel of Sokolniki subway line between metro stations “Lenin Library» and” Kropotkinskaya “. Subway tunnels on this part of the line are presented by shallow twin tunnels made of concrete blocks 200mm thick.

The vibration, created by the movement of subway trains, is unstable intermittent signal with marked predominance in the frequency range 22.5 - 90 Hz and is repeated with a period determined by the train movement schedule. Inside the religious buildings, this situation is exacerbated by the presence of the spiritual attributes of objects (censers, lamps, candlesticks, chandeliers and support chain, etc.) that due to small vibrations of the base, can “rattle” and wobble and create discomfort both for chapel’s visitors, and for churchmen.

Floor vibration measurements were made with 8-channel system SCADASMobile-1, manufactured by «LMS» with universal vibration transducers PCB35S04. Spectral analysis of the vertical and horizontal vibrations was performed by a digital filter system during the process of measurement.

Analysis of measurement results showed that the levels of horizontal vibrations are below the levels of vertical in all three octave bands - 16, 31.5 and 63 Hz. However, in octave band 16 Hz horizontal level exposure along the Y-axis is higher than along the axis X. This is because the Y axis is perpendicular to the underground tunnel, and fluctuations in the chapel of the foundation caused by the longitudinal wave traveling along the ground and underground communications by underground tunnel. With the presence of existing buildings as well as the rigid structure of daily ground surface (asphalt layer, cobblestone, granite paving adjacent tracks) can be expected that the horizontal component of ground motion at the tunnel axis (X-axis) will decay rapidly with distance from the tunnel.

The analysis of vibration acceleration inside the chapel of St. Nicholas has shown that they lay within acceptable limits. Taking into account, that this building is closest to the subway line and daily ground surface is a rigid structure, it can be expected that the influence of vibrations from metro trains on other buildings, located at greater distances, will be much smaller and will not have a negative impact on them.

Reformation of culture, heritage & customs – Shrines of Pakistan Zara Khan Beaconhouse National University, Pakistan

Keywords: Sufism, Memorials, Conservation, Travel, Materials The challenge of preserving and maintenance of the lasting cultures around the globe is tough in today’s world of globalization as every country has different cultures, laws and customs. Tourism has a constructive impact in terms of economic advantages and development in the service sector of any country. Nevertheless, when there are massive visitors in any region, it may also put difficulty on the environments that have insufficient resources. Shrine, a place of soul searching is found in most of the religions of the world and is sometimes referred to a representation of purposeful commitment of a particular sect. Sufis are well-regarded in the sub-continent for the imperative role in the spread of religion in this region. As community is pulled towards Sufism, it has predominantly strong influence in Pakistan too and attracts thousands of people who disburse sumptuous praise on the birth and death anniversaries of their saints annually.

Pakistan has a number of memorials for political & religious leaders and influential of various dynasties that are converted to pilgrimage spaces. Income generated from this can support to construct better infrastructure and improvements in local community.

The Southern part of Punjab holds a number of sacred places celebrated by many that includes Bahauddin Zakriya, Shah Rukn-eAlam, Shah Shamas Tabariz, Shah Yousaf Gardeiz and more. The objective of this study is to first realize the need for architectural and heritage conservation of these valuable built structures in this area as every monument is at risk and requires an innovative solution to make it self-sustaining. If the origin of a specific structure has been altered, it has no longer a factual place in history.

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Another objective is to create awareness among travelers to uphold a buildings character while raising their travel experience. It is to encourage taking measures that would protect and maintain buildings in their current state and highlight the idea of safeguarding the materials from the most momentous time rather than allowing the bring into play new materials and removing the originals.

Traveling, being the preferred activity of people can also sometimes have a damaging impact on the built environment. Today, architects pay consideration to the needs of private-sector clients than to the society. It is important that the architects, engineers, designers, urban planners, tour guides and managers recognize before it is late that some or all of such sites as prospective structures that institutes some opportunity to recreate.

November, 2018 Florentine mosaic conference, Efficient youth intercultural dialogue workshop, Saint-Petersburg international cultural forum To the benefit of the planet we all share Liudmila A. Devel, Pavel G. Lisitsin Department for Heritage Studies, Conservation and Restoration, Saint Petersburg University of Culture, Russia Keywords: heritage travel dialogue The objective of the paper is to show the advantage of thematic approach – heritage conservation - using the case of organizing Florentine Mosaic conference (Florentine Mosaic), the 3d edition of Efficient Youth Intercultural Dialogue Workshop (Youth Dialogue) under the auspices of the Foundation Romualdo Del Bianco (FRDB), masterclasses, Saint-Petersburg International Cultural Forum. The approach in securing ‘cultural media’ (according to Russian academician Likhachev), in other words the ethos which is favourable for cooperation of professionals, intercultural efficient communication, immediate contacts between guests and local peoples, stimulating travel, contributing to the territorial developments: From Tourism to Travel and World Heritage Sites for Dialogue: overcoming language barrier, settling the issues on terminology uniformity, providing conditions for regular publications, efficient professional virtual and real dialogue; Smart Travel for Dialogue: organizing smart travel, helping to get rich professional knowledges, ideas of skills; Smart Architecture: “trefoil” organisational structure.

The heritage conservation theme is treated in its very broad meaning gathering research workers, educators, studentship, trainers and trainees of different spheres of activities - conservation, museology, art history, linguistics, translation studies, pedagogy; of different levels of qualifications, of different age groups and cultures: from Italy, Armenia, Germany, Poland, Finland, France, Belarus, the Russian Federation with its more than 180 nationalities. Young workshop participants can see at a time authoritative people during the conference sessions, listen and watch them work during masterclasses. First contacts of the participants can be started in different places – Sites for Dialogue, for example with us at Saint-Petersburg International Cultural Forum in December 2017, or at preconference or past conference events as just wood furniture conservation and restoration masterclasses. Back in 2015 Prof Gennaro Tampone, President of Wood Committee of ICOMOS gave a talk on wood structures at SPb University of Culture, RF. His altruistic journey, his masterclass was a big success. Next time after his travel there was no problem to gather people for the workshop 2015 and even 2017. Now in preparing the upcoming events we are looking forward to see Marc Laenen ICCROM Director General (1992-2000) to give a talk and run a masterclass.

In encouraging more and more synergies (according to Tomaszewski) , ‘cultural media’ between the world of research and the world of practice in peaceful coexistence and in respect for the environment when participants lend themselves to listening and training, feeling part of the Life Beyond Tourism Movement the idea of thematic approach of “trefoil” structure is advantageous.

‘Trefoil’ - Florentine Mosaic, Youth Dialogue, Saint-Petersburg International Cultural Forum with pre-conference, past-conference and independent events – provides best research and practice synergetic effect for heritage conservation, restoration, presentation ideas improvement, helping to overcome language barriers, when content and language integration help professional dialogue, terminology language teaching and learning, competency development under multicultural context smart travel. The approach helps to spread the word, secures ‘cultural medium’ via Smart Travel, Heritage Conservation for Dialogue to the benefit of the planet we all share.

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Icherisheher – Living History Riad Gasimov Administration of State Historical-Architectural Reserve “Icherisheher” in Baku, Azerbaijan Icherisheher (The Walled City of Baku or Inner City) is the best preserved historical city of the region and one of few medieval cities of Azerbaijan with traces of heritage linking it to ancient times, an expressive and safe urban planning structure of which has been preserved to present time. Built on a site that has been inhabited since the Palaeolithic, Icherisheher represents a unique architectural ensemble included into the List of World Heritage Sites.

Meantime being in charge of a living city with several thousands of permanent residents Administration is implementing in its work the concept of “Living History”. We believe that to care about members of local community and to provide necessary quality of life within the territory of the Reserve is one of our main goals. At the same time we are paying big attention to the issue of saving and developing of existing cultural traditions, supporting and promoting art workshops, galleries and other cultural facilities.

The presentation to be made is going to cover main activities of the Administration aimed to enrich cultural life of Icherisheher and to increase international awareness about this cultural and touristic complex which would preserve and increase the historical and cultural values.

Main part of the presentation will be dedicated to the restoration works in the Maiden Tower, a historical symbol of Baku, which has been inscribed on the UNESCO World Heritage List since 2001. restoration works on the facade of the tower was carried out

by Austrian company Atelier Erich Pummer, which has restored over 400 monuments throughout the world, including the Mosque of Muhammad in the Old City. A modern museum exhibition that meets international standards was created with assistance of experienced professionals “DD Expo”, which provides the visitors with information about the history of the Maiden Tower, its internal structure, and hypotheses about the purpose of its construction, as well as legends and other interesting facts.

The World Heritage Cities of Spain Group Elena Nevado Mayor of Cáceres, Spanish Group of World Heritage Cities, Spain On the 17th of September, 1993, the cities of Ávila, Cáceres, Salamanca, Santiago de Compostela, Segovia and Toledo, the first ones to be included in UNESCO’s World Heritage List, decided to combine their efforts by creating the World Heritage Cities of Spain Group, a not-for-profit association.

Since then, other cities have been added to the Group, up to the number of 15: Córdoba, in 1996; Cuenca, in 1998; Alcalá de Henares in 2000; Ibiza and San Cristóbal de La Laguna in 2002; Mérida and Tarragona in 2006 and, last but not least, in 2014, the cities of Baeza and Úbeda. This has completed and closed this privileged group of Spanish cities featured in the World Heritage List.

Being included in the World Heritage List is an honour given by UNESCO to those assets with features of exceptional value that make them unique in the world. Spain, with 44 assets featured in the World Heritage List, of which 15 are our cities, is the third country in the world with the most assets in the List, behind only Italy and China. This situation enhances the extraordinary richness and diversity of our cultural and natural heritage, and brings with it the acknowledgement and recognition of the international community regarding these assets. It is, undoubtedly, a seal of quality and a truly universal passport to publicity for these Spanish cities.

This network is, therefore, created with the objective, shared by these 15 councils, of working around the strong common identity and the hallmark of excellence that this honour bestowed by UNESCO represents, by acting as one for the defence and promotion of the rich historical and cultural heritage treasured by these cities and by facing their common problems together - and their possible solutions - posed by the great difficulties involved in the conservation of the assets that ensured the inclusion in the list. And along with this, the will to promote together their cultural and tourist attractions, with the purpose of optimising resources and ensuring a greater global visibility of their product.

The World Heritage Cities of Spain Group is an exceptional example of co-operation and collaboration between public administrations, bodies and private entities in favour of Cultural Heritage.

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Our work is backed by an exceptional ambassador, His Majesty the King Felipe VI of Spain, who has given his unreserved support to our work, since our cities represent the best summary of the history of Spain and its culture, of Spain as a brand to be marketed abroad.

In addition to the Crown’s collaboration, our association has the support of the Spanish Government, provided through the Culture and Tourism Ministries, a collaboration that is invaluable when it comes to developing our projects in the area of Historical Heritage conservation and in the international promotion of our cities as Cultural Tourism destinations.

The Group’s work is carried out through many programmes, which can be divided in to three main areas in accordance with the common interests and objectives of the cities that were agreed upon when the association was constituted: culture, heritage and Tourism.

Chemotherapy: The duality of heritage-tourism relationship Florin Mureşanu, Monica Mureşanu “Ion Mincu” University of Architecture and Urbanism, Romania Keywords: heritage, marketing, conservation On a global level, maintenance, conservation regulations and good practices are applied on historical sites, in order to preserve their cultural value and authenticity. On the other hand, tourists’ attraction towards heritage and historical sites is proportional with their unicity and their complementary intangible features. The more value, in universal terms, the more interest is generated within the tourism industry. The authenticity is often expected by default as a compensation for the traveller’s expense. Heritage is, after all, complementary to its intrinsic value, a cultural commodity for the touring consumer. Therefore, to equal cultural potential to potential revenue is not, by far, a stretch. Somehow paradoxically, this lucrative symbiotic relationship between heritage sites and tourism activities generates preservation and degradation at the same time.

As much as we would like to believe that tourism contributes substantially to historic sites preservation through direct or roundabout funding, it is also one of the main degradation factors. Especially for the built heritage, taking into account that the constructions were often compared to living organisms, in a somehow disturbing analogy, we could say that tourism is the “chemotherapy of heritage conservation”. It gives hope of salvation, but at the same time leaves profound secondary effects. It is even difficult nowadays to stick to the definition of conservation or restoration and be oblivious of a permeating vocabulary, rather associated to the marketing domain. The heritage becomes subject of branding, pricing, advertising and distribution, part of bundles and packages, is promoted, guaranteed and mass-distributed to the benefit of customers and industry stakeholders. On the one hand it gives purpose and motivates the whole rehabilitation process, but, at the same time, the “market” forces the adoption of adaptations unfamiliar to the authentic.

Adapting the sites for public use is a significant and challenging, as well as contested part of their preservation. Safety measures, to say the least, not a part of the original structures, are however necessary for public safety, especially when involving absent-minded tourists. But, as long as contemporary interventions do not damage the hypothetical harmony of the whole and the additions are not significant (in Jukka Jokilehto’s terms), the cultural and artistic value of a historical site is not altered. Giving universal access to heritage sites makes perfect sense, since they represent “the common heritage of humanity” (UNESCO 2001), though the question arising is whether tourism is indeed a lifeline to conservation practices or a long-term pact that can cause more harm than alleviation.

The authors plan to render the intricacy of this distinctive relationship between the heritage as commodity and the tourism industry operating as a consumer market.

Dialogue and responsibility in the sphere of preservation of cultural heritage Ina Nalivaika Belarusian State University, Belarus Keywords: dialogue, understanding, responsibility The aim of the article is to explicate the philosophical content of the notions ‘dialogue’ and ‘responsibility’ in order to underline the necessity of proper education in the sphere of preservation of cultural heritage.

The article will be based on the Mikhail Bakhtin’s conception of the dialogue, which claims that the main aim of the dialogue is

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mutual understanding. However understanding may be reached only if there is so called ‘the third in the dialogue’ – the ontological basis that makes the understanding possible. This basis may be different because of diversity of cultures and situations, but it must be found. Bakhtin explains this issue using the concepts of ‘primary author’ and ‘ideal super- addressee’.

The position of the participant of the dialogue is active position, dialogue itself is the action, thus, it presupposes responsibility.

Responsibility includes readiness to listen to a response, i.e. – the respectful attitude to another viewpoint.

The preservation of the cultural heritage is one of the best ways to establish the genuine dialogue between the cultures because cultural heritage evidently shows cultural diversity and the ‘otherness of the other’. Moreover, cultural heritage, especially the architecture, is included in our everyday environment and becomes the part of everyday urban life. That’s why it demands responsible attitude towards itself and, in turn, brings us to responsibility.

All above mentioned argues that the people involved in the sphere of preservation of cultural heritage must have proper educational background which trains dialogical and responsible attitude to the object of their activities. Philosophy, especially philosophy of dialogue, must become one of the chief parts of this education. Unfortunately, contemporary educational system reduces the section of the humanities in the universitys’ curricula up to the minimum. So, a great challenge is to create a proper school for preservation of cultural heritage in order to educate adequate specialists in this sphere.

A New Dialogue between the Past and the Future - The Archaeological Site of Viminacium within the New National and International Frameworks Emilija Nikolić, Mirjana Roter-Blagojević Institute of Archaeology - University of Belgrade, Serbia Keywords: Viminacium, cultural landscape, WHS The main subject of this paper is the archaeological site of Viminacium in Serbia, being on the UNESCO Tentative List as a part of the international monument “Frontiers of the Roman Empire – WHS FRE”. Archaeological excavations of Viminacium started in 1882 and it was listed as a cultural property in 1949.

Viminacium was founded in the 1st century A.D. It was an important legionary fort and the capital of the Roman province of Moesia Superior. Situated on the crossroads of ancient routes, it was destroyed many times, reconstructed, and fell under the Slav attacks in the 7th century. Its buildings were destroyed and its material was subsequently used for medieval fortresses and later for houses in surrounding settlements. In 1870, a coal mine was established in the nearby village of Kostolac, while in the 1980s, open pit mining started on the territory of ancient Viminacium. Since then, archaeological research has led to the excavation of more than 14,000 ancient graves and many buildings. A lot of these structures have been destroyed by the expanding strip mine but, fortunately, many of them have been saved by relocating. Although the border between the mine and the archaeological site is established, many buildings located in the unprotected area are endangered. From 2006, relocated buildings have been presented within the Viminacium Archaeological Park, together with in situ preserved buildings and modern facilities.

Today, Viminacium is the main site of the cultural and touristic route Itinerarium Romanum Serbiae, being visited by more than 90,000 tourists every year, many of whom arrive on Danube cruisers. Many national and international events have been held here, such as the IXth Summit of the Heads of State of South-East Europe (“Contemporary Art and Reconciliation in South-East Europe”), and the opera “Aida” has also been performed in the Roman amphitheatre. In 2018, Viminacium will host the XXIVth International Limes Congress.

The aim of this paper is to analyse the contexts to which Viminacium belongs and valorise its protection and presentation, which cannot follow consistently all the theories and principles of authenticity and integrity written in the international charters of UNESCO and ICOMOS. Historical destructions caused the ruined state of the excavated buildings, while open pit mining makes the preservation of many buildings in situ impossible. It decreases the authenticity and integrity of the archaeological site in one way, but on the other hand presents a reason for the creation of a new concept of conservation and presentation of the wider area. The concept changes the way of perceiving Viminacium, while revalorising its importance and respecting the natural, historical, cultural and social aspects of the area, all of which are equal contributors to this specific cultural landscape. The site consists of building remains, but also of intangible values resulting from a variety of different influences throughout its evolution.

Conclusions will be offered regarding the possibilities of improving its national and international significance and the presentation of Viminacium as a part of this cultural landscape with its specific values, but also as a part of different intercultural routes, and respecting its international significance as a future World Heritage Site. In this way, the cultural, social, educational and touristic potentials of Viminacium can be improved and a new dialogue between time and people can be established.

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The Importance of IT and Digital Content Development in the Heritage Interpretation Zsolt Páva City of Pécs, Hungary In Hungary, with the exception of Budapest, the city of Pécs can boast with the fact that almost every major historical peroid has left its unique mark on the fabric of the city. In our days the territory of the late roman, early christian cemetery from the Antiquity is already part of the UNESCO World Heritage. The contemporary city walls, the Episcopal Palace with the Cathedral, and the first University of Hungary represents the monuments of the Middle Ages. The following period was the Turkish Ages, this era was succeded by the Ottomanic occupation, which alongside destruction, brought the erecting of many magnificent buildings, including numerous mosques, baths that further diversified the cityscape. The newfound Golden Age of the Modern era can be recalled through splendid civic housing, public buildings and structures belonging to the legacy of the Zsolnay Porcelain Factory. It was established in the 19th century and became world famous in our days.

This exceptionally rich historical, religious and cultural background, and the ever-renewing multicultural diversity that sprung from the civilization being located on the meeting point of the East and Europe, provides the essence of present-day Pécs and makes it unique in entire Europe.

The constructed heritage sites of Pécs convey an architectural, historical and religious fabric of information, that is also related to the fine arts and the townscape. The primary customer value of this cultural complex is that it provides the incoded information of several historical eras. The conscious and versatile heritage management, as well as the creative sensibility towards novity is closely coherent and mutually strenghtening: it is one of the main appeals of Pécs, both culturally and regarding tourism.

In the course of the last decades, the historical and religious monuments of Pécs have obtained a stressed role in local development policies and have served as the worthy basis of the city’s growth. Following the stabilizing of the settlement’s socio-economical situation, tourism-related expansion took off in the 2000s. The developments focused on the preservation of heritage so as to utilise the existing built environment, by prioritising the physical, economic and cultural potentials of the heritage.

The late roman, early christian cemetery complex of Pécs became a UNESCO World Heritage Site in 2000. In 2004 the municipality of Pécs with the co-sponsoring of the European Union won a 1.5 billion HUF non-reimburseable support with the tender ’World Heritage of Pécs, development of tourism-related appeal’. The tender was aimed at improving already existing exhibitions as well as expanding the range of monuments to be presented. The re-excavation and presenting of the cella septichora – the largest known building of the early christian cemetery – held a focal role. An important aspect of the tender was providing a coherent complex for presenting individual sites under the Dóm Square with the newly excavated ones together, provinding a site, where the visitors can behold Pécs’ early christian history under one roof. As a result, the Cella Septichora Visitors’ Center was created.

The ’Valuable Pécs’ project spanning from 2012 to 2015 focused on attracting audience to historical values. In its framework, the Cella Septichora Visitors’ Center including Sopianae’s early Christian cemetery was renewed, the Medieval University presenting the history of Pécs throughout the Middle Ages was inaugurated as well as several buildings belonging to religious groups present in Pécs – Jewish, Orthodox and Calvinist communities – were rennovated. The project insured a new, modern exhibition concept more structured than its predecessors, which had numerous innovative components, including multimedia applications, 3D animations, theme-based images and maquettes; all in the service of providing a more efficient and up-to-date guide to visitors.

The 3D animations and multimedia applications at the World Heritage Sites are also important in many respects, for example the presentation of heritage preservation and conservation or in the interactivity of museum pedagogy programmes.

The development plan in the immediate future includes the expansion of the 3D reconstructions and multimedia applications, as well as for example using VR headsets and Applications of Augmented Reality.

Wooden Sacral Architecture of Historical Volhynia Within the Context of World Sacral Heritage Petro Rychkov, Nataliya Lushnikova, Olha Smolinska Lublin University of Technology, Poland - National University of Water and Environmental Engineering, Ukraine Keywords: Volhynia, sacral architecture, wood Historical Volhynia (or Volyn) occupied the territory of present Rivne and Volyn oblasts (regions), and partly the territories of Khmelnytskyi Zhytomyr, Ternopil oblasts of Ukraine. It is a located at the center of Europe at the borderline between East and West.

The availability of wood due to high area of forestland caused wide application of its natural material and mastering in treatment techniques over decades. The hundreds of temples preserved from 18-19 century until nowadays, less number preserved from interwar period.

Even upon some vernacular renovations, the temples keep the pecular features of the regional architecture demonstrating genius loci.

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Along with other wooden architectural schools of different regions of Ukraine, it has some distinctive features affected by geographical, political, religious and other impacts. The territory was a part of Polish-Lithuanian Commonwealth, Russian Empire, Poland. Therefore, the architecture in particular sacral one, along with local peculiarities, formed during centuries gained some external features influenced by the canons of Russian Orthodox Church as well as peculiarities of Catholic sacral architecture. The architecture overcame a long way from simple forms to their complication and back to simplification in interwar period.

It is a symbolic that in recent years along with wide application of masonry units as basic material of sacral architectural object, we observe the connotations of wood as traditional sustainable natural material in newest projects of the region.

This wooden heritage has deep touristic potential, which at present is not revealed at global level. There are some obstacles on the path: both objective and subjective. Lack of infrastructure objects and developed touristic paths, limited accesses to the temples in time other than masses, limits the amount of tourists to these objects.

At the same time, there is certain informational lacuna in English language researches as most of the researchers right on such topics in Ukrainian, Russian or Polish, forming certain self restriction.

The aim of current research is the presentation of the key results of local studies related to the past, present and future of such objects within the global cultural heritage and possible steps to facilitation in preservation and promotion of wooden architecture of a a region: already made and planned.

How can we communicate the methods, techniques and goals of conservation of cultural heritage? Some observations on the dialogue between conservators and professionals active in the field of tourism Ursula Schaedler-Saub University of Applied Science and Art, Germany Keywords: Conservation and restoration of cultural heritage; damages and risks for cultural heritage caused by intensive touristic use; communication of goals of conservation, dialogue between concerned people.

The intensive touristic use of monuments and sites often cause serious problems for the appropriate preservation of cultural heritage.

Tourists and also tourist guides and other professionals active in the field or tourism normally are not enough informed of these problems, because nobody explains them how fragile and damageable is the material substance of historic monuments as a whole and in their details, e. g. architectural surfaces, wall paintings and stuccos. But with a better understanding of a monument and an appropriate and regardful behaviour many damages can be avoided. Also the sympathy and comprehension for all traces of aging of a monument and for the presentation of a fragmentary status could be increased when principles and needs of conservation will be communicated in a clear and fascinating manner.

This contribution will illustrate the above mentioned aspects with the presentation of some Bavarian case studies: historic castles and residences, partially UNESCO heritage sites, their conservation problems and their touristic use.

Preservation of architectural heritage in the cities of Northern Kazakhstan Olga Semenyuk Eurasian National University named after L.N. Gumilev, Kazakhstan Key words: architectural heritage, brick style, merchant houses The territory of modern Kazakhstan is at the crossroads of two ancient cultures - nomadic and sedentary culture, which have coexisted for centuries. In this land a lot of monuments of cultures of different nations formed.

Among the 25 thousand registered monuments of Kazakhstan -there primitive peopleâ&#x20AC;&#x2122;s housings, the city having a thousand-year history, monuments of brick style of different eras.

Cities in northern Kazakhstan occurred in the period from the late 18th century, as military and strategic objects of the Russian Empire due to its privileged geographical position. The North Kazakhstanâ&#x20AC;&#x2122;s cities are Astana, Petropavlovsk, Kustanay, Pavlodar and Kokshetau. Preserved buildings are an example of historic buildings of the provincial merchant town, built in the pre-revolutionary period of XIX - XX century. Trade in these areas has evolved from ancient times through the Great Silk way, influencing on resettlement of Russian merchants. This has contributed to economic growth and the further development of the territories of urban settlements of Northern Kazakhstan of that period. Preserved buildings is a sample of historical provincial merchant urban fabric of XIX-XX century, they are considered a northern architectural heritage and protected by government. Historical materials

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- photographs, plans and facades of houses of the original form is stored in the regional local history museums, departments of protection of historical and cultural heritage. As far as possible, are carried out the restoration works.

Unfortunately, a historical view of some buildings is lost. Some of them are tumbledown. There is a part of them that is too difficult to restore because of the harmful effects of severe weather conditions and hostile environment with high placed groundwater. Those organizations that are located in such buildings are responsible for them. Unfortunately, a historical view of some buildings is lost. Some of them are tumbledown. Some buildings are already impossible to restore due to the harmful effects of harsh climatic conditions and hostile environment with high placed groundwater. Those organizations that are located in such buildings are responsible for them.

In 2004 president of Kazakhstan Nursultan Nazarbayev took the initiative to create and accept a governmental program called “Cultural heritage”. This program led to execution of 78 historical building’s restoration.

Students and university professors participate actively in the conservation of architectural heritage of Northern Kazakhstan, who are engaged in research projects. The department of architecture of the Eurasian National University in Astana conducted the research study in 2015 - 2016, “Transformation of Kazakhstan cities Architecture (identification and study of regional features architectural heritage and contemporary architecture of Kazakhstan).” As a result of the work were compiled catalogs with photos, drawings and descriptions of historical buildings.

Conservation of architectural monuments is an invaluable contribution to the development of the future generation’s culture.

Conservation: new common language of dialogue. Polish experience Ewa Święcka ICOMOS Poland Keywords: conservation, dialogue, heritage Conservation is taking care of preserving tokens from the past, expressed in practice. For dozens of years now it has involved only effective preservation of the historical substance of monuments. But substance is not all – what is equally important is taking care of the memory of historical accounts. This is why art restorers are not only trying to secure the preserved remnants, but enrich them with relevant interpretation. It most often comes in the form of far-fetched fillings or even reconstructions, so as to leave the work of art as complete as possible for the next generations, while remaining in line with the artist’s intentions.

Art restorers, just like doctors, have a mission to accomplish. They do not heed the status of their historical patients – they merely try to extend their lives. The choice of methods and means depends not only on the conservator’s skills and experience, but also on economic capacity, the availability of materials and sometimes even on the current political situation.

Conservation theoreticians have devoted a lot of attention and publications to bicultural and multicultural areas of Europe. It is worth observing how their considerations are reflected in the practice of art Conservation. Poland suffered enormous losses as a result of the World War II, which is why it was so important to restore the historical form of national mementos. Back in 1950s, three universities were established in the country that educated art conservators up to the M.A. degree. The graduates of the Polish universities were mostly hired by a state-owned monopolist, but the fame of Polish art conservators quickly reached many countries.

The language of conservation favoured communication despite the political iron curtain.

The size of the country was reduced after the war and the borders moved to the west. This is how two large multicultural areas were created, where “foreign” heritage was preserved; common, shared activity is required in order for them to survive. This is why Poland is a very good example of international cooperation in the sphere of art conservation despite the complex geopolitical conditions.

Already in the period of peace, in recent years – with unchanged area and borders of the country – the number of countries we border with has doubled. More and more enterprises are run in cooperation with neighbouring countries, where numerous mementos have remained that are part of our neighbours’ heritage. Together with the Foundation for Polish and German Cooperation, conservation works are proceeding in Silesia and Pomerania. The Ministry of Culture and National Heritage of the Republic of Poland and numerous Polish foundations conduct conservation works in Belarus and Ukraine. Common, effective conservation practice is the key element of the strife for preserving the heritage.

Nowadays, there is a lot of space for cooperation and communication among art conservators. As a member of the European Union, Poland takes advantage of these opportunities. One of them is the Florentine Fondazione Romualdo del Bianco, which often takes the initiative to pursue the dialogue in order to protect the heritage. In the conference centre of this foundation, the main hall has been named after a Polish scholar – and not without a reason.

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Philosophical Basis for Architectural Conservation Education to make South Asia “A Playground for Learning” Nalini Thakur School of Planning and Architecture, India This paper focus is for countries who have come out from colonial rule to address the issues and gaps in heritage sites and knowledge resulting from colonization, that inhibits positive and informed handling of heritage sites effectively. Intellectual capacity building in the field of heritage conservation in post-colonial India is most critical in education to address the potential to be realised for the future of the country through heritage. The form of amnesia that exists gives the gulf the inside mind and the outside world has affected the ability to comprehend culture as a dynamic living entity. The implication of this gap allows persistency of a monument-centric colonial approach to heritage protection and management and limits the mind to recognise the layers of the historical, geographical and anthropological information borne by our cultural resources. Under such circumstances education becomes the only tool through which the values inherent in Indian heritage can be ‘rediscovered’, enable local communities to be able to “describe” , “enable new informed creative expressions” make the historic city playground for learning” which will lead towards mainstreaming official governance, and heritage will become a” playground for learning”.

From “Descartian” to New Framework for education- Syllabus 2002: The syllabus evolved is based on a holistic and integrated paradigm which aims to enable professionals to comprehend Indian Heritage as a complex resource and an embodiment of indigenous knowledge systems generated by the active engagement of a community with their context. The Programme course is divided into four semesters where in the first three semesters students engage in theoretical and practical sessions where the former constitutes of lectures, workshops, seminars and laboratory while the latter is a studio exercise where the students can apply theoretical courses. In the fourth and final semester, students undertake thesis and dissertation of sites, preferable exploring areas where there is a lacuna in information and their work can enhance the understanding of the resource. Here their ability to transition from theory to practice is explored and are encouraged to take live projects, current heritage issues which would in turn become dossiers, develop sustainable protection and management systems or project which have given professionals a new focus for investigation. Theory subjects conventionally followed the inherited colonial western way based on the “Descartian” paradigm for compartmental/ silo thinking but with changes in the questions asked that helps to be holistic and follow a holist. Two major influences have shaped the course of this syllabus2002. First, the holistic approach initiated by Dr Kapila Vatsyayan and Dtr S.C. Malik with my field experiences in different parts of the country which together concluded that Indian historic cities are an embodiment of knowledge systems potential to stimulate a Post-Independence School of thinking for Education..

The Philosophical Basis serves as a fundamental module of the syllabus 2002 framework which defines the other relational modules of ‘Redefinition of Heritage Resources, Technical Structure-Fabric, Conservation Management’ which also continue through the three semesters. In the third semester the scale of the resource is further elaborated and the students are expected to be able to qualify the complex systems evident in our cultural regions and landscapes.

The underpinning courses in module –‘Philosophical Basis’ which forms the core/spine of the syllabus for intellectual capacity building. The module philosophical basis has “rediscovered” the world of India’s historical cities and cultural regions with all its architectural contents and the underlying knowledge systems that supported. The evidence of the complex and diverse historical cultural resource layers that under pin the ground reality where planning and development is active. It can be concluded that this proves the relevance for an interdisciplinary, integrated approach within holistic thinking. The experience with this module has transformed pedagogy and inspired the development of teaching method innovations for new learning.

To cover heritage resources in a comprehensive manner, the complexity is addressed through the “knowledge systems” approach that enables large categories of heritage entities of cities, landscapes and regions to be brought under scientific study* through the three semesters. To complement to the needs of the heritage entities identified, the modules of Technical – Structure and Fabric and Conservation management familiarise student with tools that are present and those that need to be developed or improved upon to safeguard heritage today. Be it historic city sacred or secular, or water system they all lend themselves to inter-disciplinary approach and multilevel technical and management measures to cover National State and Local jurisdiction with stakeholders. The Syllabus 2002 which has been in operation for 2 decades and is a culmination of all the activities since 1983 to expand its horizon including new disciplines like heritage economics, law and jurisprudence etc within its ambit. Our findings also show some structural changes required to support the safeguard of this irreplaceable resource which still remains the USP for the country. The positive attitude at the official level will go a long way to streamline and mainstream living heritage protection and sustainable effective management.

The essential pre-requisite for the dialogue is a Normal Heritage Protection and Management System in place. Not strong in Post-Colonial Contexts.

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Connections between local identity and tourism in the alpine context Ivano Francesco Verra Archiva S.r.l.s, Italy Keywords: landscape; identity; framework The Piedmont Region prepared the Regional Landscape Plan in 2015, in order to promote and spread landscape knowledge and its strategic role in a territorial, sustainable development. In the same direction, the Region promotes Landscape Studies, in order to update the Local Plans of towns with less than 5000 inhabitants. The case study is the Valchiusella, a small valley in the Alps, nearby Turin, with a rich cultural and natural heritage that incompatible interventions have damaged repeatedly throughout the last century. The Valley is interested by nature and sports tourism; therefore, the development of initiatives for the promotion of the natural heritage and the correct management of the touristic phenomenon is imperative.

Considering the shared administrative and socio-economic background of the area and the presence of several SIC sites related to the same landscape system, a wide-area approach was preferred, in order to involve stakeholders on different scales. Our analysis revealed weakening local identities, concomitant to the progressive consumption of natural resources and to the decay of the cultural and architectural heritage. On the other hand, a cohesive net of administrative and political stakeholders at local level is still missing; consequently, it is impossible to interact with regional and metropolitan authorities effectively, and to carry forward the local interests successfully. Then, a progressive decrease in the economic funds of the municipalities has been noted, making it increasingly difficult to carry out complex interventions aimed at enhancing and managing the cultural and natural heritage at its best.

Therefore, a complex, strategic-development framework was elaborated, in order to pursue several purposes: enhanced awareness of the local population and administration about landscape value; empowering local identities by recovering both their tangible and intangible heritage; strengthening the cooperation between towns, which would increase communication and debate with higher-tier authorities.

Consequently, it is vital to develop initiatives capable of taking advantage of the strength points and the economic potentiality of the study area, such as the institution of consortiums for local, organic production. Other possible interventions include the realization of equipped routes to interconnect systematically the cultural assets and the natural reserves, with the active participation of the local communities, and the development of initiatives aimed at the insertion of small towns into the touristic routes.

In conclusion, the Landscape Study pursues the sustainability of both transformation and development of the area through a process in which the cultural and natural assets of the territory and their values are the key to an integrated system of high-quality, territorial development. Thanks to the enhancement of the elements of local identity, it is possible for the local development to produce both endogenous and external effects. The result would then be an increased attractiveness to external investments and augmented possibilities to co-plan together with higher-tier authorities. Finally, a highly shared and sustainable standard for territorial promotion, in which tourism could represent an important strategic resource for territorial development, could be created and applied.

Smart Architecture and Heritage Conservation – its Fruition for Dialogue. Example from Torun Bozena Zimnowoda-Krajewska Nicolaus Copernicus University, Poland Keywords: UNESCO World Heritage List, Torun Old Town Complex, local society activity At the session of the World Heritage Committee in Naples on December 4, 1997, it was decided that the List would be enlarged by including Torun Old Town complex. The rank of the Torun complex as an urban historical and architectural monument was recognized and accepted worldwide. Torun has taken a place honour among such precious monumental complexes as: Rome, Florence, Siena, Granada, Cordoba, Avignon, Lubeck or Prague. The rich and complicated history is concentrated in the Old Town complex, which as one of few in Poland was not destroyed by the last two wars. It has retained an almost unchanged medieval urban structure. Wandering about the streets of Toruń, we meet powerful walls of the Gothic Churches, with the Old Town City Hall, where Gothic, Renaissance, Baroque and Neogothic styles left their marks. We see palaces, merchant houses, granaries, gates, towers and defensive walls full of traces of every style, and all of the epochs. We can wonder at unique monuments which are situated next to ones of everyday use yet still interesting, because they represent the people and the time which they come from. In 1946, the Nicolas Copernicus University was established, continuing the tradition of the Stefan Batory University in Vilnius, which gave the city the opportunity to reach a position of a serious research and scientific centre.

The richness and diversity of the cultural heritage of our city has become an inspiration for many initiatives. The municipal authorities often cover the patronage of numerous festivals, thanks to which Toruń is visited not only by tourists but also by artists

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(musicians, actors, painters, singers), athletes or lovers of old cars. At the festival of lights (Bella Skyway Festival) come crowds of participants to see Torun at night transformed by the imaginative light installations. The organization of these attractive events involve numerous enterprises, cultural institutions, the local media. University teachers and students of the University of Nicolaus Copernicus every year prepare a very interesting educational offer in the form of Science and Art Festival. Students of many departments of our university, especially the Faculty of Fine Arts and the Faculty of Historical Sciences, are actively involved in research on architectural heritage and in the maintenance and restoration works. Most involved in this regard is the Institute for the Study, Restoration and Conservation of Cultural Heritage, where they are prepared numerous master theses on the history of art, history of architecture, cultural heritage of our city. Restoration and conservation work on the works of art are very important element of the protection of Torun heritage. The aim of this scientific and practical activity is not only to acquire professional skills, but to prepare young people to consciously participate in the management of cultural heritage for the common good. For proper management is needed not only cooperation in the economic field, but above all, recognition of the value of the heritage (historical, artistic, usable, authenticity and integrity). For the promotion and dissemination of these values are applied various forms of activity, both professional and social (scientific conferences, thematic meetings organized by the Association of Art Historians, Association of Monument Conservators and Association Bydgoskie Przedmieście), which allow you to create a sense of local identity and pride.

arrived after the deadline

Partnership for the intercultural dialogue and cultural heritage popularization – Georgia and Romualdo Del Bianco Foundation Bella Kopaliani Office of the Minister of Autonomous Republic of Abkhazia for Confidence-Building and Reconciliation, Georgia Keywords: Georgia, intercultural, partnership Nowadays, where new risks and challenges facing the whole world, intensive cultural dialogue among civilizations and preserve national identity is very important.

In global, Romualdo Del Bianco Faundation plays an active role in the process of cooperation between different cultures and ethnic minorities through peace, understanding, love, tolerance.

There is no peace without dialogue among cultures and among civilizations. Therefore, these two important facts lead us to the result called relations between nations. For my small country, Georgia, which is facing to the great challenges, to find the way to the Euro integration, partnership with the Romualdo Del Bianco Faundation is the most meaningful. For the settlement of European values such as partnership for intercultural dialogue and cultural heritage popularization by the support and cooperation with Romualdo Del Bianco Faundation we implemented the following projects.

• Intercultural dialogue for confidence-building and reconciliation • International students workshop – “National and European aspects of cultural heritage” • Exhibition – “Cultural heritage of Georgia – Abkhazia” • International students workshop – “Dialogue among cultures within the framework of the Eastern partnership Programme” Our projects, implemented by the support of Romualdo Del Bianco Faundation, promoted: knowledge, awareness of each other’s cultures, histories; communication, meetings, between representatives of different countries and cultures. All of this contributes peace all over the world.

Nowadays, human values are at risk. We are glad that this Foundation saves and strengthens these values and offers together respect each other’s culture. That gives guarantee of intercultural dialogue which is so important for the modern world.

Close relationship between Georgia and Italy confirms also the fact that recently Mr. Paolo Gentiloni - Minister of foreign affairs of Italian Republic, paid an official visit to Georgia. The main subject of visit was relationship between Georgia and Italy and the future of Europe. In 2016, Pope Francis visited to Georgia with the mission of peace and unity.

At the present on the international level, increases attraction and interest towards Georgia. Our country bases on the multi – ethnic nations, tolerance, multi-confessions. Through of these and by the Support of Romualdo Del Bianco Faundation, that increases and strengthens, Georgia tries to establish honorable place in the big family of world’s civilization and culture.

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Discussion on the values of heritage Wei Wang Tianjin University, China; University of Paris 1, France Keywords: heritage, value, assessment Introduction For heritage conservation, the issue about value is most important. Only by fully understanding the value of heritage, can we obtain a reasonable value assessment of heritage, so as to guide how to protect heritage and realize the maximization of value recognition.

The values of heritage The values of heritage should be divided into two categories. The first is internal core value and the other is external derivative value. All the values of these two categories together constitute the cultural value of heritage. Core values contain historic value, artistic value and scientific value. Core values are the mark and the identification of heritage, that make it become a heritage and distinguish it from ordinary objects while derivative values are social values, containing economic value, emotional value and use value. The values of the two categories have their own characteristics. First, the attribute of core values is past tense, which describes the ancient condition of heritage while derivative values belong to the present tense and describes the relationship between heritage and modern people. Second, the attribute of core values is less utilitarian and close to the true, the good and the beautiful. And by contrast, derivative values are more utilitarian and close to people’s lives. Third, most ordinary people cannot easily understand or know the core values of heritage but it’s more easy for them to understand and recognize derivative values, especially for those stakeholders.

The value assessment of heritage The value assessment is the first dialogue between people and heritages and its purpose is to show people the values of heritage authentically and guide the conservation projects properly and in a better way. Based on the different characteristics of values, we should evaluate them discriminatively. Core values are related to history, art and science, which are difficult to understand for ordinary people. So for core values, assessment is carried on by the experts, including textual research and other researches.

Derivative values, as economic, emotional and use value, are easy to know well by ordinary beings and have a close relationship with their lives. So for this part, we should take more voices and advices from ordinary people into consideration, except for experts.

The interpretation and inheritance of values The interpretation and inheritance of values are the second dialogue between people and heritages. Because of the different characteristics of values, how we interpret and inherit the different values is different. For core values, to realize a value recognition from all the people is the key point. Through the assessment made by experts, ordinary people can understand heritages better. And for derivative values, what’s the most important is find a proper way in real life for heritage, either a museum or a scenic spot, and so on. In a word, heritages not only can exist harmoniously with all the people, but also show people ancient civilization from the past.

Key Aspects of Cultural Heritage in Georgia Tinatin Kublashvili International Black Sea University, Georgia Preservation, rehabilitation and popularization of Georgian cultural heritage, in view of its ancient history and high artistic value, are placed as main state priorities in Georgia. Unfortunately, for the socio-political hardship of past 20 years it was dropped isolated from contemporary worldwide processes in this field.

It was not until 2010 when the culture was perceived as a powerful tool to contribute to the economic growth of a country, help increase the exports and the employment in the country alongside with the positive development of the image of the country and its popularization.

Georgia is motivated to further enhance bilateral and multilateral co-operation with European colleagues, through new initiatives and projects. Striving towards popularization of the cultural heritage ones again underscores Georgia’s endeavour to become a member of the European family and share the European fundamental values, while preserving local distinctiveness and diversity.

In a very short timeframe, there were improved lots of tasks regarding cultural heritage in Georgia: was adopted a new law concerning cultural heritage; a huge number of cultural heritage monuments was already systematized, conserved and rehabilitated.

The fact that Georgian cultural heritage required transferring on the absolutely different, new model of management that would be adequate to the worldwide standards, became the main determinant for founding National Agency for Cultural Heritage Preservation of Georgia, whose main obligations and responsibilities are to provide state policy and protect the entire cultural heritage of the country.

Monuments’ areas, making it for the public access; turning cultural heritage resources into account of solving socio-economical problems in the country, creating and implementing different educational and cultural programs, conducting preservation of cultural heritage, restoration-rehabilitation on particular sites, development of Entire Informative System Environment of Georgian Cultural

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Heritage, together with improving managerial system of cultural heritage according to the worldwide standards and elaborating appropriate articles improving Georgian Cultural Heritage Law - may be considered as topical tasks of the Agency’s action plan up today.

Besides, all efforts are done to follow UNESCO recommendations in order to improve the quality of preservation of Georgian monuments having World Heritage value.

The steps needed to be taken are the development of partnerships and establishment of working groups both with the national and international organizations, which will supply a significant body of expertise in the field of heritage.

The paper will focus on the changes developed in the sphere of cultural heritage in Georgia during last decade and the uniqueness of Georgia tangible and intangible culture in order to introduce it to European Space.

We believe that sharing the experience of European countries, as well as the cooperation within the framework of European Union Association Agreement will mutually benefit our countries and help lead successful reforms in the sphere of cultural heritage.

Graffito facades, Heritage Florence Knowledge and preservation Emma Mandelli University of Florence, Italy Keywords: graffiti mural, knowledge, technical conservation Ever since Mediaeval times in the historical centre of Florence, many masonry faades overlooking roads or in inner courtyards, used graffito decoration or incised plasterwork.

Regarding this technique, Vasari claims…”that this work is created by etching or “scratching” with an iron tool and is called “sgraffito” by painters….”

Masonry façades in the 15th and 16th centuries in Florence are characterized by the use of stone and plasterwork (Renaissance bicolour, decorated palaces, mannerism) and are often enriched by the use of colour, motifs and incised plasterwork. This heritage of the city is the memory of a relationship between the private and the urban scene.

With the art of drawing was realized an urban communication.

The principal creators of incising or sgraffito in the Renaissance were the architects and painters involved in the building of masonry wall façades.

Today, many façades are in a state of neglect. Factors determining this condition can be summed up in four points: Aging process; Lack of maintenance; Restoration work using inappropriate material; Environmental impact: Acid rain; Atmospheric pollution; Geographical orientation.

During the scientifically conducted research, it was necessary to devise an awareness integrated with specific skills, in addition to an accessible cataloguing system.

Documentation and monitored data processing consisted of: Census of façades; Photographic checks; Archive checks; Attribution and iconography; Cataloguing of data.

Graphic processing consists of: Structured surveying (multidisciplinary inputs); Photoplan of façades; Geometric processing and metric checks; Classifying the state of neglect.

Two Florentine examples are introduced: Cataloguing of data. Façade of the Pepi - Ferri Building Restoration – Chiostro degli Angeli (Cloister of the Angels), former Convent of Santa Maria degli Angeli.

The type of restoration work on the sgraffiti, whose competency and responsibility belongs to the Soprintendenze dei Beni

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Artistici e Beni Architettonici (Superintendence of Artistic and Architectural Heritage), is similar to the technique adopted in the restoration of frescoed walls.

A travel into the Hidden Historic Timber Carpentries: a Data Base of the Failures of Timber Structures Gennaro Tampone University of Florence, Italy

Keywords: Structural failures, Recording, Data base The decay of the materials composing a load bearing structure and the failures that affect the same structure need appropriate assessment, classification and interpretation in order to plan measures and material interventions that are suitable both for the efficacy and, at the same time, for correct conservation of both structure and building in a condition of safe use. In addition this activity is needed as fundamental contribution for the understanding of the working of the structure and the constructive characteristics of the building. Failures and disconnections in particular depend on acting loads, materials and their bond, building techniques adopted, influence of other interfering structural systems and of external factors as environment. Whilst a rich documentation on the failures of the masonry, concrete and steel construction are available and plenty of theories have been elaborated to explain their forms, development course and effects on stability, it is not the same for the ancient structures made of timber in spite of their enormous diffusion over the world and the time. The failures of the timber members are rarely observed due to the peculiar flexibility of the material. A comprehensive systematic atlas of these failures, collected, classified, recorded and interpreted has been made available by the author and issued lately. The necessity to enlarge it to other structural schemes, wooden materials, acting loads leads to the proposition of building up of a world wide data base with the records of the failures of the timber constructions. The inputs and the new entries should come from all the Operators – Technicians, Scholars, Contractors etc. - involved in architectural conservation as well by computer Scientists. The Del Bianco Foundation should support the building and the keeping of this very useful instrument that will be very useful to Conservators. Every entry should be recorded with iconographic documentation (pictures, drawings, diagrams etc.), configuration of the structure to which the affected members or connections belong, dating, loading history, setting.

The proposed data base would contribute largely to the knowledge and conservation of a patrimony which is hidden, not known, often of difficult access but very valuable as expression of the human genius, an essential factor for the full understanding of the architecture.

The Protection, Utilization and Management of Kulangsu Cultural Heritage Ni Chao Municipality of Xiamen, China Keywords: Kulangsu Cultural Heritage Sustainable Development Under the waves of globization in the one hundred years from 1840 to 1940, Kulangsu, an island belonging to the City of Xiamen on the southeast coast of China, was quickly transformed into a modern international community with high living standards and amzing cutural diversity as a result of the integration of foreign cultures with the local traditional Chinese culture. Xiamen Municipal Government protects as a cultural heritage site the entire island of Kulangsu and its neighboring sea area. The protection system covers nearly one thousand historic buildings, historic roads, gardens and natural landscape, well safeguarded by laws and regulations made by the central, provincial and municipal governments. All heritage attributes and historic buildings are under constant conservation.

Carefully planned and managed use of these heritage properties are carried out to help them maintain a good state so that they can be displayed to residents and tourists with their values, providing a good cultural experience for the people. The management authority of Kulangsu has also established the Kulangsu Heritage Monitroing and Early Warning System an the Kulangsu Geographic Information System that enables an effective management of the cultural heritage on the island. Meanwhile, in order to reduce the impact of tourism and commercial development on heritage protection, the management authority has adopted a series of measures such as limiting the number of tourists entering the island, licensing the business owners according to the types of business, establishing tourist service center and building an electronic platform for comprensive management of the island. These measures have proven to be effective for minimizing the impact on the core values of the heritage site and enables Kulangsu to develop in an sustainable way in the future as a world cultural heritage.

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