Winter 2009 thinkdowntownmagazine.com
$2.95
HOLIDAY ISSUE
Downtown Holiday Gift Guide Holiday Planning Guide 10 under $10: Budget-Friendly Dining living, dining, playing, & shopping downtown
think gratitude thank you to these friends & supporters of think downtown magazine! Arlequin Antiques & Art
Mastando Media
Beach Street Blooms Florist
McK’s Tavern
Beach Street Shoe Boutique
Mike & Nikki Mastando
City of Daytona Beach
Museum of Arts & Sciences
Davidson Brothers
Renew Yoga Studio
Daytona Beach/Halifax Area Chamber of Commerce
Ronin Sushi & Bar
Daytona Beach International Festival
Salon 230 & Spa Above
Daytona Beach Redevelopment Agency
SBDC at Daytona State College
Lori Duncan, Realtor
Tom Cook Jeweler
Good Samaritan Society
Naomi Weiss
Halifax Health
Gene & Sally White
Halifax Historical Museum
Jack & Kelly White
Ivy Lane Bistro
Jack White Land Company
Jon Hall Hyundai
Wm. Ritzi & Co. Jewlers
Lassiter Transportation
Zahn Engineering
Lime Restaurant & Rum Bar
Zgraph Web Development & Marketing
please support those who support downtown! www.thinkdowntownmagazine.com
P RE M IER / H OLI D AY ISSUE
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DOWNTOWN HOLIDAY GIFT GUIDE HOLIDAY PLANNING GUIDE 10 UNDER $10: BUDGET-FRIENDLY DINING LIVING, DINING, PLAYING, & SHOPPING DOWNTOWN
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editor’s note & staff
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farmer’s market
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10 under $10
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think dining guide
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Why it’s just better to shop at the downtown daytona beach farmer’s market. Ten delicious menu items under $10. The Think staff thoroughly enjoyed researching this article for you. A list of where to eat downtown and details on this issue’s spotlight restaurants - Ronin Sushi & Bar, Ivy Lane Bistro, and McK’s Tavern.
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calendar
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your new business wishes granted
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the urban home maker
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Why shop at the mall when you can pick from a variety of fabulous items Downtown? Here are some suggestions to get you started on a unique shopping experience where you’ll find something unique for everyone on your list.
Fall and Winter events and happenings. Four financial incentives available when you decide to open a business Downtown. Downtown resident, Kelly White, shares with you her affinity for her hero...the urban home maker.
holiday gift guide & party planning checklist
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people and places
Learn more about the characters that work, live and play Downtown.
Come see Daisy Dog! Bring this ad in for $10 OFF any pair of Rieker Non-Sole Shoes! Exp. 2-28-10
editor’s note Like most things great in the world, this magazine is a collaborative effort. The Downtown Partnership has joined forces with Mastando Media to create a very exciting, new project that begins downtown and moves out to touch all sorts of dynamics across the entire community. Like Downtown itself, this magazine is for everyone. Why Think? We believe that thinking is important. Some things require consideration, research, study, thought. Think Downtown Magazine is our way of getting the ball rolling for all sorts of thoughts. Meaningful thoughts about things like supporting the local economy or how to get involved with great organizations like the downtown streets team. Creative thoughts with cool ideas about how to plan a great party for your friends or how good city planning translates to beautiful, useful places. Happy thoughts full of ways to better connect with your neighbors and enjoy your free time. Participate in whatever fashion you desire. Rediscover the unique shopping experience that only downtown has to offer. Meet the members of Fair Share Urban Gardens and learn how to grow your own backyard edible plants. Explore the Every Saturday Farmer’s Market on City Island. Embrace the incentive programs and be inspired to open a new business. Spend a Friday evening dining at a sidewalk café and listening to great, local music. Downtown is more than just a fabulously cool place along Beach Street and Riverfront Park; Downtown is a way of living, a way of thinking.
Naomi Weiss Executive Director of the Daytona Beach Partnership
publishers Daytona Beach Partnership Mastando Media editor Naomi Weiss art director Nikki Mastando sales director Mike Mastando
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Thank you to the following Think Magazine editorial contributors: Dancing Avocado Kitchen Erica Smith Kelly White Advertising Inquires: Mike Mastando at 386-846-4292 Mike@MastandoMedia.com
for the experience…
Shopping at the open-air market on City Island is one of the best ways to kick-start your Saturday. “I like to walk the market, finding the freshest and best produce available, and then walk over to grab a breakfast burrito at Avocado Kitchen. It is an absolute weekend staple,” says Kelly White owner of Jack White Land Company.
for the price…
The average farmer’s market food item sells at 20% less than the same item at the grocery store. As most of us examine and reexamine our household budgets, it is refreshing to know that there are easy savings that we can make without having to give up quality. An added bonus is that when supporting a local farmer, 100% of the cost goes home with that farmer and is then reinvested in the local community.
for the products…
At the Downtown Daytona Beach Farmer’s Market, there are 11 fresh produce stands, but produce is certainly not all we have to offer. The market also boasts locally baked goods, cooking spices, local honey and sauces, farm fresh eggs, seafood, dry fruit & nuts, kettle corn, a breakfast food cart and delicious southern BBQ.
it’s just better to shop at the downtown daytona beach farmer’s market
for the sake of sustainability…
Did you know that the average American foodstuff travels 1,500 miles before being consumed?* There are 35,004 calories in one gallon of diesel fuel. If a shipping truck averages 4 miles per gallon of fuel, then your food requires 13,126,500 calories to ship to you. Of course, a truck can hold more than one food item. A freight truck might hold 10,000 heads of lettuce, which means that each head requires 13,126 calories to ship. A single head of lettuce yields 90 calories. Investing 13,125 calories of energy to yield 90 calories of energy is simply not sustainable. Applying this same formula to the shipment of locally grown agriculture within a 30 mile distance changes the relationship to approximately 100 calories invested for 90 calories yielded, a tremendous step towards a more sustainable model.
(And here’s why.) *Fossil Fuels and Energy Use; Sustainabletable.org
Downtown Daytona Beach Farmer’s Market Every Saturday on City Island • Hours: 8 am to noon Free Parking For more information about the Downtown Daytona Beach Farmer’s Market, contact Naomi Weiss at Naomi@downtowndaytonabeach.com THINK MAGAZINE WINTER 09 5
THINK DINING
budget-friendly dining 10 delicious downtown menu items under 10 dollars Frosted Flake Crusted French Toast $6.95 with fried plantains AND your choice of bacon or sausage available at Ivy Lane Bistro 246 S. Beach Street
Blackened Mahi Mahi Sandwich $8.99 one of the freshest, tastiest fish sandwiches in this area available at Bay Street Seafood 141 Bay Street
Tom Kha Gai Soup $2.95 & Fresh Rolls $2.95 a spicy, smoky soup and Thai spring rolls - a filling combo! available at Zen Bistro 112 Bay Street
Porto Panini $7.00 grilled portobellos, spinach, & provolone on ciabatta bread available at the Mediterranean Experience 174 N. Beach Street
Breakfast Burrito $6.50 an entire breakfast wrapped in a delicious, warm tortilla available at the Dancing Avocado Kitchen 110 S. Beach Street
Ultimate Leprachaun Dip $9.95 grilled corned beef sandwich that you’ll need five hands to hold available at McK’s Tavern 218 S. Beach Street
Famous Greek Salad $5.75 think feta, peppers, meats, and more - an ample meal for two available at the Original Stavro’s Pizza House 262 S. Beach Street
Tiramisu $6.47 this heavenly, Italian, layered dessert is worth the splurge available at Angell & Phelps Café 156 S. Beach Street
Two hot dogs, a bag of chips & a drink $5.95 add toppings like slaw, cheese, salsa & more - no extra charge! available at Hound Dogs 168 N. Beach Street
Grilled Calamari $7.50 grilled, sauteed, incredible - served with fresh plaintain chips available at Lime Restaurant & Rum Bar 512 Seabreeze Blvd.
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DOWNTOWN DINING GUIDE
FIND SOMETHING DELICIOUS AT ANY DOWNTOWN RESTAURANT. Angell & Phelps Cafe 156 South Beach St. The Aquarium At the Marina - 125 Basin Street The Arena Sports Cafe 176 N. Beach St. Bay Street Seafood Market 141 Bay St. Burger King 112 N. Ridgewood The Cellar 220 Magnolia Ave The Chart House 1100 Marina Point Dr. Dancing Avocado Kitchen 110 S. Beach St. Davidson Brothers Fruit 248 S. Beach St. Daytona Diner 290-1/2 N. Beach St. Fiorenza Coffee 113 W. International Spdwy Hollywood Cantina 166 N. Beach St. Hound Dogs 168 N. Beach St.
in the spotlight Ronin Sushi & Bar
111 West International Speedway Blvd. (386) 252-6320 • www.roninsushiandbar.com Hours: Sunday - Thursday 5-10 pm • Friday & Saturday 5-11 pm “Emotions and tastes that resonate” Specializing in Sushi and Imported Sake. Enjoy a cozy atmosphere with Tapas style service.
Ivy Lane Bistro
246 South Beach Street (386) 258-7112 Ivy Lane Bistro is a unique eatery on Beach Street and the Ivy Lane passageway. With its European décor and amazing alfresco dining on brick-paved sidewalks among historic buildings and Riverfront Park, Ivy Lane Bistro boasts an experience like no other. Its fresh, creative nouveau cuisine at breakfast, lunch, and dinner attracts a lively mix of business professionals, residents, students, and visitors. Live, acoustic entertainment and an ever-changing dinner menu guarantee that each visit will be unlike the last.
McK’s Tavern
218 S. Beach Street (386) 238-3321 Boasting one of the best beer selections in town, McK’s is an Irish Pub where everyone feels Irish! Enjoy a friendly, relaxed environment, where you can often find live music and a festive happy hour amongst friends old and new. Ask about all of the Irish Specialty dishes. Outdoor seating available.
Ivy Lane Bistro 246 S. Beach St. Lime Restaurant & Rum Bar 512 Seabreeze Blvd. Mediterranean Experience 174 N Beach St McK’s Tavern 218 S. Beach St. Papa’s To Go 122 Orange Ave. Popeye’s 101 N. Ridgewood Red Tail Bar & Grill 230 S. Beach St. Ronin Sushi & Bar 111 W. Int’l Speedway Blvd. Stavro’s Pizza 262 S. Beach St. Stinky Dogs 108 Bay St. Siam Spice 101 Bay St. Zen Bistro 112 Bay St.
THINK MAGAZINE WINTER 09 7
think calendar Winter Downtown Events & Ha ppenings
november 2009 5 - 21 – Jewelry Remounting Event
Wm. Ritzi & Company Jewelers 160 South Beach Street Call 386-252-2552 for more information.
6 – First Friday
Every Friday at Ivy Lane Bistro :
Live music and special bistro dinner menu
Every Saturday Downtown Farmer’s Market
8 am to noon on City Island. Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.
5 to 9 pm on Beach Street Featuring local artists, live music, food & drinks, film shorts from the Southeast Museum of Photography and more.
Every Sunday & Monday at Salon 230: Jade Ritchey offers a FREE cut
7 & 8 – 47th Annual Halifax Art Festival
december 2009
9 am to 5 pm along Beach Street from Bay Street to Orange Avenue. Presented by the Guild of the Museum of Arts and Sciences. Featuring the work of more than 230 fine artists and artisans from around the country.
18 – Fresh the Film
Appetizer hour and movie presentation at the Museum of Arts & Science. Presented by Daytona Beach’s Fair Share Urban Garden Project and the Downtown Daytona Beach Farmer’s Market and graciously hosted by the Museum of Arts & Sciences. This feature presentation is a documentary about the ethical issues surrounding industrialized food systems. Delicious, local, tasty treats included with every ticket purchased. For more information contact (386) 258 – 8150.
with any color service
4 – Downtown Holiday Parade
At dusk along Beach Street. Presented by the City of Daytona Beach. Featuring Holiday Fun for the entire family.
4 – First Friday
5 to 9 pm on Beach Street Featuring local artists, holiday music, wine & holiday treats tastings, film shorts from the Southeast Museum of Photography and Holiday Specials throughout the downtown businesses.
4 - Holiday Open House and Product Launch Party
Wm. Ritzi & Company Jewelers 160 South Beach Street Call 386-252-2552 for more information.
5 – Daytona Beach Christmas Boat Parade
2 pm to 8 pm at the News-Journal Center. Presented by the Daytona Beach International Festival, this event is hosted by award-winning Ted Allen. Featuring 18 wineries, 12 restaurants, 10 guest chefs, 6 breweries, and 2 smooth jazz icons, this weekend is sure to be one for the books.
6:30 pm Presented by the Halifax River Yacht Club and featuring brightly decorated boats in holiday themes, the parade runs along Halifax River from the Seabreeze Bridge to the Halifax Harbor Marina. Excellent vantage points can be taken along City Island in Riverfront Park. For more information contact Michael Main at mmain@ floridasbloodcenters.org or by phone at 386 527 0773.
Every Thursday at Salon 230:
Every Thursday at Salon 230:
21 & 22 – Halifax Uncorked
Megan Moneyhun performs the signature facials, The La Grande Classique for $50 8 THINK MAGAZINE WINTER 09
Megan Moneyhun performs the signature facials, The La Grande Classique for $50
Every Friday at Ivy Lane Bistro:
Live music and special bistro dinner menu
Every Saturday Downtown Farmer’s Market 8 am to noon on City Island. Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.
Every Sunday & Monday at Salon 230: Jade Ritchey offers a FREE cut with any color service
january 2010 1 – First Friday Break.
Due to New Year’s, there will be no First Friday in January.
Every Friday at Ivy Lane Bistro: Live music and special bistro dinner menu Every Saturday Downtown Farmer’s Market
8 am to noon on City Island. Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.
february 2010 5 – First Friday
5 to 9 pm on Beach Street. Featuring local artists, live music, food & drinks, film shorts from the Southeast Museum of Photography and more.
Every Friday at Ivy Lane Bistro :
Live music and special bistro dinner menu
Every Saturday Downtown Farmer’s Market 8 am to noon on City Island. Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.
2009 Business 2 Business
A true learning experience. Experts sharing business strategies on everything from banking to Web marketing.
EXPO
November 17 & 18
free & open to the public!
Ocean Center Daytona Beach Visit www.ChooseDaytona.com/expo
At the Good Samaritan Society, the promise of exceptional senior care and services isn’t just something found in a mission statement. It’s at the core of who we are. Since our beginnings in 1922, we’ve believed that the difference rests in a philosophy that everyone deserves to feel loved and valued and to be treated with dignity. We have been serving Daytona for 37 years. To learn more about our 6 levels of care at Good Samaritan Society - Daytona, call (386)-253-6792. 327 Orange Ave.
Specialists in rehabilitating your body, mind and soul.
THINK MAGAZINE WINTER 09 9
your new business wishes
granted.
C o n s i d e r o p e n i n g d ow n t o w n w i t h c o o l n ew p ro g ra m s .
Thinking of opening a new business? Do you have a great business but want a new location? Do you wish you were in a place where there were more incentives for being there? Then, you probably ought to consider going Downtown Daytona Beach. There is a concerted effort to further elevate the prosperity of Downtown Daytona Beach. How many places can you open a business in this area where, even before the day you open, you have the opportunity to plug-in to a series of established programs in your new district? Downtown Daytona Beach has a series of very cool programs specifically for all of the businesses in the district. The recently adopted CRA Business Grant Programs are just one example. 10 THINK MAGAZINE WINTER 09
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historic building preservation grant
The program provides matching grants to encourage the renovation and rehabilitation of historic buildings. The program provides up to $75,000, with a 75% match, to property owners of any locally designated historic commercial building and up to $15,000, with a 50% match, to property owners of any locally designated historic residential building. Renovation will have to comply with the Secretary of the Interior’s Standards.
upper floor residential grant The program provides matching grants to encourage the conversion of upper floors of existing commercial structures to multiple residential units in the Downtown Redevelopment Area. The program provides $7,500 per new residential unit, up to $75,000 per property, to any property owner with underutilized upper floors in the RDD-1 (Beach Street Retail) and RDD-2 (Central Business Mixed-Use) zoning districts.
business façade grant The grant provides up to $2,500, with a 50% match, to retail or restaurant tenants with costs related to signage, awnings, and façade improvements. New or relocated businesses are eligible for an additional $6,000, with a 25% match.
leasehold improvement grants This program assists retail merchants, restaurants and professional offices with costs related to improving interior spaces in leased buildings. The grant provides up to $2,500, with a 50% match, with costs related to fixed improvements to interior spaces. New or relocated businesses are eligible for an additional $6,000 with a 25% match. For more information on how to apply for one of these grants, please contact Jason Jeffries at the City of Daytona Beach at (386) 671 – 8183 or e-mail jeffriesj@codb.us.
who is
the urban home maker? I live a superhero life. From Clark Kent to Superman, from suit to cape, from business casual to apron-clad. I have concrete By: Kelly White ceilings with crystal chandeliers. My closet brims with power suits and retro dresses. I read Barrons and Julia Child all in the same sitting. My guess is that some of you can relate. While I don’t put myself at the level of Supergirl or Wonder Woman, I do think that I am changing the world one casserole at a time. A couple of years ago I noticed myself craving for immersion in the domestic arts, yet loving my work in teaching and real estate. I needed a hero, a role model, someone who embodied the strengths of all of my emerging personalities. I couldn’t find one so I created my own - The Urban Home Maker.
the conflict Modern women are schizophrenic. Our minds and hearts are split between our “home life” and our “work life.” We try to keep our life and our family’s lives organized. How can we maintain this level of competence, while at the same time be driven, and sometimes needed, to bring in an income? I have been wrestling with the idea that I might have to give up the things I love - like dinner parties, my book club and maintaining a rooftop garden - in order to pursue a life that the world will pay me for. It sounds like a job only a superhero can handle. Well it might be, but I have learned to break things down into their simplest form and to solve them from there.
the reality I have to be honest with you and with myself. It all boils down to having time. Living and working in an urban area has allowed me to have more time. I have made this area my home and I am excited to share my discoveries with you.
a riddle for you Where can you wake up, walk outside your door, run four miles to get your daily exercise while sweating out the alcohol from your divine dinner party the night before? The Halifax River is on your right and on your left is your best friend and neighbor, Carrie (not the one from Sex in the City). Where can you find a cozy café to commence your day with morning coffee and croissants before you catapult yourself into the demanding, yet fulfilling, workday ahead? Where can you walk home for lunch, catch up with your cohort Queenie while enjoying food from your own fridge? Where can you take your man to Merengue lessons and cap the night off with sushi, sake and something between the sheets? Where can you do all of this in one day, in one town, without getting in your car one time?
the answer Without wasting too much of your time, the answer is Daytona Beach; Downtown Daytona Beach to be exact. This area is evolving into a Mecca of sophisticated living, the playground of the Creative Class and the home of people like me. It sounds strange coming from a hometown girl with a homemaker heart; however, there is no place like Downtown Daytona Beach. The Urban Home Maker is the superhero and role model of Kelly White. Kelly White is the co-owner of The Jack White Land Company and is working diligently to develop, market and sell Downtown Daytona Beach, all while perfecting her chocolate chip cookie recipe. You can reach her at kw@bedowntowndaytona.com. Also, visit www.downtowndaytonabeach.com for the downtown calendar of events.
NOVEMBER 21, 2009 - MAY 17, 2010 Featuring Works By Some of the Original Florida Snowbirds
William Aiken Walker Frederick Carl Frieseke Frank Shapleigh N.C. Wyeth 386.255.0285 Martin Johnson Heade Thomas Hart Benton www.MOAS.org Frederic Remington Anthony Thieme 352 S. Nova Rd. Herman Herzog Walt Kuhn Howard Chandler Christy Jane Peterson Daytona Beach THINK MAGAZINE WINTER 09 11
2009 holiday season Downtown Gift-Giving Guide
The holiday season is one of the most beautiful times of year Downtown, with moderate temps and gorgeous blue skies. Why shop indoors? Avoid the germs and the claustrophobia, and find some of the most unique gifts in the area when you shop Downtown.
Looking for something nobody else will have? An abundance of jewelry, art and antiques makes Downtown shopping a mecca for specialty gift items, guaranteed to “wow.”
Find scrapbooking odds and ends to your heart’s desire to create beautiful memory books for loved ones that they will cherish forever.
What host or hostess wouldn’t love the gift of homemade chocolate and candies? (And, of course, treat yourself to your own private stash to stave off some of those holiday frustrations!)
Have a favorite photograph custom-framed.
Send some sunshine up north! Citrus gifts add a Floridian touch and provide recipients with something to share (or not).
Comfy, stylish, designer shoes and boutique fashionfind the complete ensemble.
For more information on where to get each of these great gifts, you can contact the DBPA at (386) 258 - 8150 12 THINK MAGAZINE
For that very cool, deep person on your list: rare books.
Your Holiday Party Checklist Use this checklist to plan ahead so that you’re fully prepared and ready to enjoy you Holiday Party along with your party guests. Invitations. Order personalized invitations from P&S Printing or VIP Printing. Music. Set the tone of your party with the right kind of mood music. Get the best advice and albums from the experts at Atlantic Sounds. Serving ware. You will find the perfect dishes for your most delicious menu items at Stacey Lipton Interiors. Place mats. A single square of cheerful holiday paper from a Page in Time Scrapbooks creates a simple and memorable place setting. Fake it with takeout. No reason to cook every single last dish for your party. Order a large cheese pizza from Stavro’s, cut tiny circles out of the pizza and top with various specialty toppings of your choice for an easy yet impressive appetizer. Centerpiece. Flowers from Beach Street Blooms or Zahn’s make for a nice centerpiece. Another interesting idea: find a unique antique piece at Arlequin, Carousel or Nicole’s Mall, and fill it with foil-wrapped chocolates from Angell & Phelp’s. Freshen Up. Drop a fresh piece of fruit from the farmer’s market in a glass of champagne for a colorful and tasty treat. Or, drop a fresh piece of fruit in the ice tray to liven up spritzers. What to wear. Find a stylish holiday cocktail dress at Amaya’s Boutique. Fashion it up with accessories from neighboring jewelry stores. Leave them with a good impression. Send your guests away with parting gifts. Monogrammed cloth napkins from Beach Street Impressions double as great place markers and nice keepsakes.
SHIPPED LOCAL OR LONG DISTANCE BY THE PIECE, BAG, BOX OR BUSHEL! Citrus Gift Store located at 248 S. Beach Street Daytona Beach
386-252-7462
Toll Free: 1-877-378-4848 www.indianrivercitrusgifts.com Mon-Fri 9am-5pm • Sat 10am-2pm
FREE
5lb. Bag of Citrus or 8oz. Marmalade or Jelly with $10 Minimum purchase
with this coupon 1 per customer exp. 12/31/09 TD
Wm. Ritzi & Co. JeWeleRs
160 South Beach St. Daytona Beach 386-252-2552 www.wmritzi.com
Mention this ad for 20% off on reMounting, repairs & jewelry purchases for the holidays!
Join Us Downtown for these Special Events at ritzi’s!
Jewelry remounting event • Nov. 5th-21st First Friday open House • Nov. 6th HaliFax art Festival • Nov. 7th & 8th First Friday Holiday open House & product launcH party • Dec. 4th
Also Available at Ritzi’s - The year’s most unique and useful jewelry gift - The KeepSafe Jewelry Portfolio! THINK MAGAZINE WINTER 09 13
PEOPLE & PLACES
Emily & her fiance
these are the people in the neighborhood It would be odd if you’ve been to the Dancing Avocado Kitchen and have not already been served by Emily. Emily Stemburger has been a loyal member of the Avocado Kitchen staff since the restaurant opened 11 years ago. She is currently pursuing a Bachelor’s Degree in Business Administration. When Emily is not happily serving you, she is excitedly planning her wedding. She walks down the aisle late January, so make sure to congratulate her next time you stop in at the Dancing Avocado Kitchen.
Sharon Dunlap, owner of Beach Street Impressions, is an award-winning artist focusing on Abstract and Non-Objective painting, primarily in acrylics and mixed-media. Based from her studio Downtown, Sharon’s art has been seen throughout the Midwest and here in Central Florida. Her work is currently on display at Beach Street Impressions. She is a regular participant in the Halifax Art Festival, and her art is often featured in local venues including restaurants, bed and breakfasts, and other locations. She has been selected for the Midwest National Abstract Exhibition in Indianapolis, Indiana and has been recognized in several juried competitions for excellence in use of color and composition.
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moving & g rooving What Makes An Area More “Walkable” Than Another?
Shuffling down quaint, cobblestone-lined streets conjures up thoughts of easybreezy walks and sunshine. But before one can take a leisurely stroll, proper city planning is imperative. Here are some of the elements which make a street desirable, “walkable” and vibrant. Residential and Commercial Density. The more people there are in an area, the safer it is to walk. Additionally, the more people there are in an area, the easier it is to justify public transit which also increases walking since people walk to and from public transit. The Presence of Sidewalks. Sidewalks are a must. While the presence of sidewalks alone does not guarantee walking, the lack of sidewalks guarantees that the space will not be utilized as a walking thoroughfare. Roadways and Traffic Patterns. A good rule of thumb is that pedestrian friendly areas do not allow for more than four lanes of traffic, or speeds in excess of 30 miles an hour. However, the most pedestrian friendly areas only allow two lanes of traffic and reduce speeds to 15 miles an hour or less. Pedestrian crosswalks should be in place at half block increments. All of these things tell the cars that this area is designed for people first. Building orientation. In order to be a good, walkable neighborhood, people must feel comfortable walking along the sidewalk. This means that the front of the building faces the sidewalk, welcoming the walker. Also, there should never (and
I mean never) be parking lots between the main building frontage and the sidewalk or street. Such a design says “this area is for cars, not people.” Permeability is another key. People do not walk by long, fortress-like walls. They like to see into a building and know that those in the building can see them, establishing a safer more comfortable walking environment. Types of businesses. First floor businesses in a walkable neighborhood should be retail or restaurant. There may be some exceptions to this rule, such as a gym every now and then, but those exceptions ought to be thoroughly justified. Passers-by should feel as though they could comfortably walk into 90% of the businesses they are passing. Three ground floor accounting offices in a row is a major statement that this district is not for everyone, and if you are here to shop, then you should probably go somewhere else. Why Walk? •Better Health: the average resident of a pedestrian friendly neighborhood weighs 7 lbs. less than their suburban counterpart. •Lower Your Carbon Footprint: your feet produce zero pollution •More Transportation Options: if you live in a pedestrian friendly area, it is more likely that you will have the option of bus routes, taxi cabs, and bicycle lanes just to name a few. •Increased Social Capital: for every 10 minutes that you spend in a daily commute, your likely time spent in community activities falls by 10%. •Stronger Local Businesses: walkable areas give local businesses the foot traffic they need.
Dr. Stan Beitscher underwent a partial knee replacement at Halifax Health in 2008.
I chose the hospital ranked #1 for orthopedic outcomes. Dr. Stan Beitscher underwent a partial knee replacement at Halifax Health in 2008. In order to provide patients with the very best care, we made sure to bring in the most accomplished orthopedic surgeons. We put the most sophisticated technology in their hands, and developed the safest, cleanest operating rooms. The result is an artificial implant that is more precise. A joint repair that comes with less pain. A hip fracture with a shorter recovery, and everything else that goes hand in hand with ranking #1 in the state for orthopedic outcomes. People travel hundreds of miles for care like this. But with Halifax Health right here, you don’t have to.
For more about Halifax Health - Center for Orthopedics, visit halifaxhealth.org/orthopedics. THINK MAGAZINE WINTER 09
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The Daytona Beach Partnership in collaboration with Ned Harper of the Small Business Development Center proudly presents
The Merchant Retail Seminar Series. Starting in January 2010
Featuring Programs on the Following Topics: Principles of Layout • Window Displays • Going Green Getting to Know Your Customer • Marketing without Money Know Yourself • How to Create Your Business Facebook For more information go to www.downtowndaytonabeach.com, e-mail Erica@downtowndaytonabeach.com, or call (386) 258-8150.
Discover strategies that will help you better connect with your customer. Learn some of the best and easiest ways to do free marketing today. Also hosted by the Economic Restructuring Committee of the Daytona Beach Partnership