Mobile Gaming Stats

Smartphones and Mobile Gaming 491.4 2

million

s m a r t p h o n e s s o ld w o r ld w i d e i n 2 0 1 1

1

3

G o o g le ’ s A n d r o i d o p e r a ti n g s y s te m o w n s 5 1 % o f t h e m o b i le O S m a r ke t . A p p le i n s e c o n d w i t h 3 0 . 7 % , R I M t h i rd with 12.3% and Microsoft fourth with 3.9%

157.8 million

s m a r t p h o n e s s o ld w o r ld w i d e i n la s t t h r e e months of 2011 December 2011 s m a r t p h o n e o w n e rs

Fr a n c e , Germany, 49% o f I ta ly a n d U K British p o p u la ti o n h a v e a c o u n te d f o r 4 4 % smartphone o f m o b i le • 6 5 7 m i lli o n u s e rs s m a r t p h o n e s to b e s o ld b y t h e e n d o f t h e combined year • S a le s w i ll r i s e to

9 8 2 m i lli o n in 2015

• C o u ld r e a c h

b i lli o n

1

in annual

1/2

s a le i n 2 0 1 6 ( the m o b i le d e v i c e m a r ke t )

in

T h e o v e r a ll m o b i le m a r ke t g r e w b y j u s t 5 . 6 % w o r ld w i d e , a s smartphones grew f u r t h e r to h i t a r e c o rd 2 6 % o f t h e to ta l s o ld .

Gaming industry c o u ld r e a c h

$112

b i lli o n b y 2015 and 2 0 % o f t h a t i s to b e fr o m m o b i le gaming s a le s

During December 2011, U . S . v i d e o g a m i n g s a le s dropped by 21%

H o w e v e r m o b i le a p p li c a ti o n s m a r ke t

120%

grew during Christmas period.

To p 1 0 . . .

4 9 % o f ti m e u s e rs spend on smartphones i s ta ke n u p b y

mobile gaming Q u e s ti o n s a n s w e r e d b y To m P a g e fr o m P L A S tu d i o

To p 1 0 . . .

• p a i d a p p s o n A p p le

• paid apps on Android

• fr e e a p p s o n A p p le

• fr e e a p p s o n A n d r o i d

a p p s to r e , games a p p s to r e , games.

6

7

are

are

• grossing apps on A p p le a p p s to r e , are games.

7

m a r ke t , games

m a r ke t , games

6

2

are

are

• grossing apps on a n d r o i d m a r ke t ,

a ll 1 0 games

are

H o w lo n g d o e s i t ta ke to f u lly d e v e lo p a m o b i le g a m e ? h o w lo n g i s a p i e c e o f s t r i n g ? 1 m o n t h to 9 m o n t h s g e n e r a lly .

What smartphone do you own? iPhone.

D o y o u h a v e a p r e f e rr e d o p e r a ti n g s y s te m w h e n w o r ki n g o n a m o b i le g a m e ? iOS. W h e r e d o y o u s e e m o b i le g a m i n g i n t h e n e x t 5 o r 1 0 y e a rs ?

5 y e a rs , m o r e o f t h e s a m e . I m p r o v e m e n t s i n g r a p h i c s a n d p e rf o r m a n c e , li ttle e l s e . 1 0 y e a rs , p o te n ti a l f o r s i g n i f i c a n tly i m p r o v e d c e llu la r d a ta n e tw o r k s s o c o u ld b e d r a s ti c c h a n g e s D o y o u t h i n k m o b i le g a m i n g w i ll o n e d a y s u r p a s s c o n s o le g a m i n g a s t h e m o s t p o p u la r f o r m a t ?

I n te r m s o f to ta l n u m b e rs o f p la y e rs , p r o b a b ly . I n te r m s o f h o u rs s p e n t p la y i n g . . . N o t s o s u r e .

W i t h m o b i le g a m e s c o s ti n g le s s , d o y o u t h i n k t h e c o n s o le g a m e s w i ll lo w e r t h e i r p r i c e s to c o m p e te ?

Nope A r e y o u p le a s e d t h a t b i g c o n s o le b r a n d s u c h a s S o n y a r e r e c o g n i s i n g m o b i le g a m e s b y a llo w i n g p e o p le to d o w n lo a d t h e m o n to c o n s o le s ?

T h e y a l r e a d y h a d P S N f o r d o w n lo a d a b le ti tle s . A llo w i n g m o b i le g a m e s to b e d o w n lo a d e d o n to c o n s o le i s n o t i m p o r ta n t to m e , i t ’ s n o t t h e p la t f o r m f o r w h i c h t h e y w e r e i n te n d e d .

W h e r e d o y o u g a i n i n s p i r a ti o n fr o m w h e n c r e a ti n g a g a m e ?

A n y w h e r e , m o s t i m p o r ta n t i s b o u n c i n g i d e a s o ff o t h e r p e o p le . 2 p e o p le b r a i n s to r m i n g w i ll p r o d u c e f a r m o r e t h a n tw i c e t h e i d e a s o f o n e p e rs o n i n i s o la ti o n .

Tw e e t fr o m S a m K u li i

M o b i le g a m i n g h a s g r o w n o n m e la te ly , i t c a n ta ke o v e r t h e c a s u a l m a r ke t , b u t a s f o r h a rd c o r e p la y e rs , i t ’ ll n e v e r ta ke c o n s o le p la y e rs .