Otrendi english

Page 1

better easier Makes your lifestyle [ cheaper ] stronger faster

media kit 2016 | 2017


Drive Revenue and Customer Loyalty with Otrendi

$

Cross-Media strategy Otrendi is a cross-media strategy, using a multi layered outlet in order to maximise sales of your products and services.

Otrendi uses 2 principle marketing media oTRENDI DIGITAL

Online

OTRENDI Discount Kiosk

Discount Kiosk

Website presence & Directory

Discount cards distribution

Advertising banners

Free & Self Service

Online couponing

Brand Awareness

Social media campaign

Street Marketing

(Facebook, Instagram, Twitter, Pinterest)


key features of otrendi products

Discount Kiosk

About Otrendi Kiosk

The first discount kiosk in Mauritius • Otrendi Kiosk is a discount card distributor, which offers limited available discounts to your potential customers. • The discount cards are free, self-service and widely distributed on Otrendi’s discount kiosks throughout the island. • The effect of having freely available discount cards is to promote spontaneous purchases.

• Our primary focus is to attract customers to your store, restaurant, hotel or services. • Customers will only receive the discounts or special offers upon presentation of the cards.

Sale


otrendi Digital

Online

Virtual and personal The Perfect Harmony

Otrendi.com offers both e-coupons and freely available discount cards. Both the discount e-coupons and kiosk coupons will be available for limited time periods according to your requirements to maximise footfall and provide measurable data for the impact of the marketing. • We design your discount coupons according to your target market and and any specific market outreach goals. • Your online profile will consist of Otrendi’s website and Social Media pages, through which all offers will be promoted. For example, Facebook provide actionable insights and allow you to understand how the audience engages with your brands. With a potential outreach of 440,000 people from 20 to 50 years old in Mauritius, the audience analysis will help to define the type of discounts that resonate better.

Otrendi’s coupon campaigns will provide considerable opportunities:

Increase awareness and potential customers

Continuous promotion of your brands (24/7)


WHY UNDERTAKE A DISCOUNTING STRATEGY?

Three long-term benefits of a discount and promotion strategy

• By offering your loyal customers discounts on your products you can increase footfall, boost impulse purchases and thus grow sales.

• Coupon marketing is a very effective method of attracting new customers or mobilising inactive customers.

Heoatls D

50

% %

20

%

30

45%

BIG

Sale TODAY

• Encourage undecided customers to purchase goods, especially if the discount has a limited time offer to a limited audience.


Why should you be at Otrendi?

Capacity of measuring your ROI

Speedy sales

Allow new customers to purchase your products

Relatively cheap marketing strategy

More visits to your store

More exposure

Increase sales, improve reputation and bring business success

Free up room for new products

Meet monthly, quarterly and yearly sales goals

Create more awareness on your products and services

Build brand loyalty

Reliable publisher powered by Mataora agency


Otrendi Card categories

Otrendi has elaborated 9 different categories to better facilitate the classification of each sector.

Hotel & Accomodation

Fashion and Beauty

Food & Beverage

Hotels Villas Guesthouses Resorts

Clothing Cosmetics Perfumes Sports gear

Restaurants Cafes Grocery stores

Leisure and activities

Spa & Wellness

ELECTRONICS

Leisure Parks Water Sports Mountain Climbing Bowling Hiking

Hairdresser Beauty Parlour Wellness Center Fitness center

Electronic Devices Home Appliances Gym Equipment

Home & DecoR

Cultural & Events

OTHER SERVICES

Furniture Home Decoration Garden Equipment

Museum Cultural Events Shows Concerts

Rental Facilities Others

No idea about the types of discount you can offer? We can compile some unique discount ideas for you.


ECOUPONS Print page

ECOUPONS

Share on social networks

Like Offer Offer Validity date Offer Category

Store address Share & Like button which redirects customers to the E-coupon page

Store Finder Map

E-coupon page

Explainer how to use the e-coupon

Makes your lifestyle cheaper

How it works ? Simply download or print the selected e-coupon Bring it along with you and present it to the cashier of the shops, restaurants or other business establishments before the payment.

Discount Card 10% Discount on all Bracelets Collection

From La Maison Du Carat WWW.LAMAISONDUCARAT.CH DISCOUNT CODE:W34RTH3D4MOND

Offer W DISC WW.LA OUN M T CO AISOND DE:W UC 34RT ARAT.C H3D4 H MO ND

Terms & Conditions

Terms & Conditions of the e-coupon

> Coupons can be used only once. > Any modification or reproduction of the e-coupon is not allowed. > The validity period and special offers indicated on the e-coupons are set by the brand or service provider. > The e-coupons are exclusively owned by the brand or service provider. > The coupon cannot be used for any other business or trade.

Watermark MU-9845-3453485-0035

www.otrendi.com

Website

The e-coupons are downloaded or printed from the otrendi website which is then presented at the shop for the discount.


discount cards & totems

Discount cards THE DISCOUNT CARDS ARE DISTRIBUTED ON THE MINI TOTEM AVAILABLE IN YOUR SHOP OR ON THE KIOSKS AROUND THE ISLAND.

Mini totem

KIOSK

Makes your lifestyle cheaper

FREE

DISCOUNT CARDS

Choose a card Go to the shop

Find out more coupons on

Receive the offer

www.otrendi.com


Have one mini totem displayed at your store

Makes your lifestyle cheaper

FREE

DISCOUNT CARDS

Choose a card Go to the shop Receive the offer

The mini totem at your store will only provide discount cards to your store or other customers of Otrendi. None of your competitors discount cards will be available.

Find out more coupons on

www.otrendi.com

Makes your lifestyle cheaper

FREE

DISCOUNT CARDS

Choose a card Go to the shop

Find out more coupons on

Receive the offer

www.otrendi.com


OTRENDI CROSS MEDIA V/S PRINT MEDIA

OTRENDI CROSS MEDIA

PRINT MEDIA

Low Price

High price

Capacity to measure ROI

ROI can hardly be measured

Dynamic advertising launch

One-off advertisement

High visibility

Low Visibility

You choose the date & time of issue

The publication is based on the circulation of the newspaper / magazine

Banners can be changed at your convenience

Static banner

Interactive

non interactive


Additional Advertising supports

Kiosk Print advertising

Kiosk Print Ad 170 x 36 cm

Website slider & banners

Slider 1980 x 450 px

Banner 728 x 90 px

Banner 250 x 250 px


Otrendi Social Media Contest Join our sponsors’ community and let’s create amazing contests together. With the objective of growing a loyal clientele, Otrendi will run a social media contest every month. By running a social media contest Otrendi will help its customers engage with their existing and potential customers and allow people to interact with your brand. Social media contests are an effective way to grow your audience.

Setting up social media contests will benefit your brand in numerous ways: •

Build awareness on your products and services.

Increase engagement of your audience

Empower your customers to market for you by sharing the contest

Reach a bigger audience faster

Encourage participation of your clients

Motivate clients to stay connected with your brand/ establishment

Create customer loyalty

Promote your business

Grow your community and your business

Increase sales

To grow email, social and mobile databases.


package description

DESCRIPTION

CLASSIC PACKAGE

DELUXE PACKAGE

PREMIUM PACKAGE

Discount Cards

2,000

6,000

12,000

(Design Included)

Limited time online couponing Otrendi Directory (website)

Twitter Facebook posts (Design Included)

Otrendi Group Facebook Campaign

-

Instagram Online Articles Rush Hour Distribution Banners Sliders Street Marketing

Free for all orders before july 2016

Free for all orders before july 2016

Free for all orders before july 2016

Social Media Contest

On demand

On demand

On demand


Become a discount supplier at Otrendi

Find out our process and learn all the necessary steps to be part of our network.

PRODUCTION PROCESS

01 02

Define your type of discount/offer

Define its validity (A maximum of 1 month for online coupons A maximum of 6 months for discount cards )

1

03

Selection of your package

04

Conception & design of cards/e-coupons proposal with a reference number

05

Validation of artwork

06

Printing of cards (4 working days)

07

Publication of online coupons Distribution of cards on our different kiosks

2

3


customer process

4 You keep the discount cards & printed e-coupons with you in order to measure your ROI

1

Distribution of cards in our various kiosks throughout the island Publication of your online offer

3

Customers come to your shop and receive the offer upon presentation of the downloaded/printed e-coupons OR discount cards only.

2

Customers pick your cards from Otrendi‘s kiosks OR download/print the e-coupons


report process

1 The agents monitor and report the amount of cards and e-coupons downloaded

2 3

In case there’s only 200 hundred cards left, you will be informed by our team.

Cards are refilled if necessary

4 5

A monthly report will be sent to you

Each week, our agents will refill the kiosks

6

You inform us if you want to renew the same offer or create a new one


supplier registration form Client ID: All field marked with * are mandatory

Please complete the form below to become a discount supplier at Otrendi. Company Name: *

VAT *:

Contact Person:

BRN*:

Postal address: *

Email address*: Contact number*:

Select your business category in the list below. * Hotel & Accommodation

Electronics

Fashion & Beauty

Home & Decor

Food & Beverage

Cultural & Events Other services

Leisure & Activities

(Please specify)

Spa & Wellness Please provide us with a brief description of your company/business profile.

What is your business activity?

Please provide your company website Please specify if your company forms part of a business group Please specify the number of stores/ establishments that you have in Mauritius Please provide your social network links

Submit FORM hello@otrendi.com | www.otrendi.com


supplier ORDER form Company name:

Client ID:

Email address:

Date of Order:

Please choose on which distributing channels you want to be present from the list below. Please tick your preferred distributing channel

Registration FEES/Entry fees Online couponing Online articles

Digital

banners

728 x 90

250 x 250

sliders 2,000 DISCOUNT CARDS

KIOSK

6,000 DISCOUNT CARDS 12,000 DISCOUNT CARDS + 4,000 DISCOUNT CARDS

OPTIONAL

+ 10,000 DISCOUNT CARDS + Kiosk advertising

*All our packages include a free directory on Otrendi’s website and social media campaign.

Define the type of discount/special deal you want to offer. Define the validity of the offer?

Do you want to add any additional advertising support?

Additional comments

Submit order *This form should be filled and sent to hello@otrendi.com


OTRENDI IS POWERED BY

HELLO@OTRENDI.COM WWW.OTRENDI.COM


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