INTRODUCTION Kuna ron is a range of unique and rare rums distilled in the beautiful surroundings of Central America. Using quality ingredients in the pure ancestral tradition. The style is elegant and refined, with a distinguished character, which is only recognizable in ultra premium quality rums. The Kuna brand develops its own expressions from 100% Panamanian rums of Spanish tradition and Belizean rums of English tradition. Influenced by Kuna’s expressive and intricate textiles art, the «Mola» and the tribal culture of Central America , Kuna Ron is inspired by this particular style with the design of the brand, the bottle and the box showing complex ethnic details, but with black and white stripes, and with white which gives an iconic, modernity and a look and feel. Today, Kuna Ron continues a tradition that combines the heritage and authenticity of rum making with dedication and passion.
KUNA BRAND ON A PAGE POSITION For those who seek the secrets and are prepared to take the time PURPOSE To offer an alternative journey through the rich and complex world of rum PROMISE Taste the time and the soul of the rum PERSON Rum curious, life curious, looking to find the secrets and a tribe to share them with PROOF The only Panamanian and Belizean rums finished using French knowhow, distillation methods and philosophy PERSONALITY Complex and spirited, layered but respectful, open with a story to tell
THE KUNA CONSUMER Urban professionals, 25-40 year olds, Male & female. This consumer set is ever-evolving and a far cry from the more traditional approach to life this set took a decade ago This audience has an attraction to non-traditional ways of working (e.g. freelancing) and a new approach to a balanced lifestyle. They value time (and how they use it) and brands they ‘ buy ’ into have to be seen at diffe- rent touchpoints in their day-to-day to achieve recognition cut-through Common links of this set : Disposable income, educated and considered. Value travel, new experiences, socialising, health, well-being. Consumption is not about being ostentatious, rather considered purchases which tell a story, steeped in quality. For them experience and education are king. Enjoy engaging with brands with genuine sources of expertise and craft. Discovery is key and sharing knowledge, finds and tips with peers is part of everyday life and has helped the popularity of the sharing economy. Early adopter with an active lifestyle
OVERVIEW OF THE RUM CATEGORY
MAKING OUR RUM Our Ron Kuna 8 AĂąos rum is an interesting blend of rum-making traditions. During the Dry Season ( from December through April ), freshly-pressed sugar cane juice is fermented and then distilled before being placed in ex-Bourbon oak barrels for ageing. During the wetter months our expert rum maker uses a combination of pressed cane juice and molasses for its fermentation base. After eight years in the barrels, the rum is blended and then raised in famous Bordeaux casks, France, for six months before final reduction and bottling processes. This will give the liquid sweet and subtle smoky aromas with hint of red fruit flavours and a smooth and unique character.
KUNA PANAMA AGED RON 40°- 70 cl
Ron Kuna is a rum produced at the very bridge between North and South America: Panama and South-West of France: Bordeaux. Our Ron Kuna 8 AĂąos rum is an interesting blend of rum-making traditions. During the Panamanian Dry Season (from December through April), freshly-pressed sugar cane juice is fermented and then distilled before being placed in used oak Bourbon barrels for aging. The texture is rich and full dry red fruits and matured red wine hint on the tongue.
Tasting notes
Aromatic profile
APPEARANCE : Light gold colour NOSE: The nose is dry at first, with hints of flowers before giving way to heavier notes of vanilla and caramel. A hint of red wine-casks maturation also arises
Wood
PALATE: Warm flavours of toffee and caramel at first. Then floral notes of vanilla and apple blossom and finishes with notes of leather. The texture is rich with full dry red fruits and matured red wine hint
Floral
Spice Vegetal
Fruity
KUNA BELIZE AGED RON 40°- 70 cl
Kuna Belize rum is a fine blend of aged rums from the best Belizean cellars known for their aromatic properties. After distillation, this rum was stored for several years in American exbourbon casks facing the Caribbean Sea. Delicately distilled & refined using decade-long Caribbean know-how and experience, Kuna Belize reveals an intensity and an authenticity reminiscent of its terroir. This Rum of English tradition offers a full rounded woody note with hints of caramelised nuts, while releasing voluptuous fruity sensations, to deliver an exquisite exotic balance.
Tasting notes
Aromatic profile
APPEARANCE : Copper color with a marked shine NOSE: Dry and intense, with notes of ripe mangoes and white flowers. Richer notes of honey and oak wood PALATE: Notes of dates and lightly burnt brown sugar. The mid-palate arrives with an expression of candied fruit close to mango and peach, to let go on a cake dough finish enhanced by an expression of old oak
Wood Spice Vegetal Floral Fruity
KUNA DAVIDOFF CIGAR CASK FINISH 40°- 70 cl
Since the 18th Century great American rivers transported fine oak casks, filled with Bourbon, towards New Orleans. These casks were used only once, their aromas and flavours released quickly, making them excellent vessels for the ageing of single malt whisky and rum. World acclaimed cigar experts Davidoff of Geneva, have pioneered a unique method of aging and fermenting specially selected tobacco leaves, in these fine oak Bourbon casks. In collaboration with Davidoff of Geneva, we have reused these casks to exquisitely flavour our second rum release, and are proud to present a first in the history of rum production.
Tasting notes
Aromatic profile
APPEARANCE : Autumn barley fields NOSE: Vibrant robust oak notes with a rich and delicate tobacco aroma, crunchy toffee and deep citrus notes. Marmalade on toast with fine orange liqueur balanced by dry, almost A oak tannin with a subtle hint of Cigar Cask Finish Tobacco prints PALATE: Smooth texture with flavours of sweetenedcoffee, dark chocolate and spices
Wood Spice Vegetal Floral Fruity
ABOUT THE BRAND OWNER WHO WE ARE Established in 2015, Lookout Group is an independent spirits company with headquarters in Mauritius. Lookout Group aims to combine inno- vation, agility and entrepreneurial spirit with a passion for rummaking. The company holds in its portfolio a wide range of brands and styles – Emperor, Cañaoak, Kuna and NPK rum – answering the needs of today’s international rum drinker.
HOW WE COMPETE Innovation is one of the key component of the Lookout Group. This essential quality ensures that the brands in its portfolio remain fresh, answer consumer trends, and are well positioned to maintain longterm growth. This strategy has enabled the company to establish itself as one of Mauritius’ key players in the production of rums with a portfolio of brands available globally.
CONTACT US LOOKOUT BEVERAGES GROUP LTD CHRISTOPHE AULNER | CEO Office : (+33) 9 74 77 26 51 Mobile : (+230) 59 41 37 01 Mail : caulner@lookoutgroup.net Kalyanne SONOOWA | SECRETARY Office : (+33) 9 74 77 26 53 Office : (+230) 483 11 48 Mail : secretary@lookoutgroup.net
KUNA FOR MORE INFORMATION ABOUT THE BRAND @Kuna_Ron Kuna-Ron kuna-ron.com