BRAND GUIDELINES
Welcome to our guidelines, Donapp is a mobile based donation application, where one will find different games that are easy and fun to play. Donapps’ mission is to give a little from our mobile credit to local charities, while socialising with new friends nearby and have fun.
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Logo Typeface Colours Strapline Final Thought
01 We are fond of our Logo. Please treat it nicely. Bad use of our logo is considered as a crime. ... and we are not kidding. 1
Print These logos are to be used for any type of printed media including advertising on billboards, posters, flyers and magazines. Screen Same logos are to be used also for all screen work including websites, banners and presentations.
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Smartphone This is Donapps' icon which will be used on all smartphones available on the market, Including Android, IOS and Windows.
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03 Do's and Don’ts. You wouldn’t wear two different shoe sizes or unmatching colours, would you?
We are not going to press charges or anything but one must be respectful enough to make good use of our logo, meaning making no alterations to our logo. Do's: if the logo is used on an orange background, the white logo must be used and when it is used on a white background the orange logo must be used. Don’ts: one shouldn’t use our logo on any other background colour. Also one shouldn’t be making any alterations to our logo.
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05 Typeface
The ‘NeoSans - Light‘ is our typeface. We believe that it reflects our identity.
Aa abcdefghijklmnopqrstu vwxyz0123456789,.
06 Our Colours are also our personality. They simply show that we are bright, bold and colourful. We are confident.
#000000
#F7941E
#F36C21 #FFFFFF
07 Our Strapline is also valued and shouldn’t be used differently.
The ‘NeoSans - Medium‘ is the typeface we use in our Strapline.
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08 Final Thought from Donapp
These guidelines are created to treat our brand with love and respect. Whenever in doubt, just refer back to this document for our brand consistency.