Food Business Gulf & Middle East

ISSN 1755-0939

VISIT

OCTOBER-DECEMBER 2014

US

AT

WORLD OF PERISHABLES

WOP DUBAI

UAE

2014

Lagador

32

Editor Matt Matthews Associate Editors Jessie Jorge Andrew Thomas Sub Editor Megha Marie Matt Graphic Designer Aleena Susan John Sales Manager Paul Thomas Production Manager Abdul Shareef Contributors Neville J. Chandler P.K. James Shakeeb Kolakadan Head Office Matt Media International Ltd. Woodgreen, London N22 5AR, UK E-mail: gulfag@emirates.net.ae Web site: www.foodbusinessgulf.com

NEWS

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PAGE 03

GULFOOD MANUFACTURING PREVIEW PAGE 26 FLAVOURINGS

PAGE 28

STARCHES & INGREDIENTS

PAGE 32

EMULSIFIERS & STABILIZERS

PAGE 35

PACKAGING

PAGE 36

WOP PREVIEW

PAGE 40

SWEETS & SNACKS PREVIEW

PAGE 42

HALAL MIDDLE EAST PREVIEW

PAGE 44

SIAL MIDDLE EAST PREVIEW

PAGE 46

DATE PALM FESTIVAL PREVIEW

PAGE 48

INTERVIEW

PAGE 50

ITALIAN UPDATE

PAGE 52

POLISH UPDATE

PAGE 54

AUSTRALIAN UPDATE

PAGE 58

50 52

Cover photo courtesy: Hydrosol, Germany

Middle East Office Al Saad Advertising & Publishing LLC. P O Box 25694,Sharjah, UAE Tel:+971 6 5639494 Fax:+971 6 5639449 E-mail: gulfag@emirates.net.ae Food Business Gulf & Middle East is designed to serve the fast growing Food, Fresh Produce, Ingredients, Bakery, Hotel, Hypermarkets, Restaurants & Catering industries in the Gulf and Middle East region by providing the expert information to our readers in our four comprehensive issues in a year. It is circulated through out Middle East region and world wide in addition to the extra distribution at various food, catering & hotel events, fresh and perishable shows. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals.

Food Business Gulf & Middle East is a sister publication of Gulf Agriculture.

Printed & published by Matt MediaŠ Intl. Ltd.(U.K.) 2014

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Flexsil-lid promoting Australian ingenuity globally After successfully winning “Best Innovation at Gulfood Awards 2011” held in Dubai, Australian invented & NSF approved “Flexsillid” has continued to impress the world with its innovative product at NRA Show in Chicago and other shows around the world.

“The interest is overwhelming from Chefs & Restaurants who feel Flexsil-lid is a great product for their business. Not only from the functionality of the product but also from the food safety & environmental aspect”, said Albert David, the inventor of Flexsil-lid.

Flexsil-lid is listed on the new 'Safe Food Healthy Business' App as a strong alternative to storing food securely and safely “and does not allow any contamination when cooking or storing”, as stated on SFHB Facebook page.

Made from Food Grade silicon and using its patented 'lip-lock' design, the Flexsil-lid is designed to fit all standard Gastronorms & steam pans, covering the contents to maintain freshness longer or speed up the cooking time.

This is achieved by trapping the heat, acting as an incubator.

Designed to withstand temperatures down to -40°C and up to 220°C, this environmentally friendly and hygienic product eliminates the use of excessive amounts of 'plastic' film wrap to keep food fresh or 'foil' to cook with.

Being a re-usable product, the Flexsil-Lid

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is dishwasher safe and can be used many times over.

For more info, please visit www.flexsillid.com or contact Phillip David at sales@flexsillid.com or by phone on +61 412 869 566.

Beef exports from Brazil to Arab countries grow by 18.4 per cent The countries in the Middle East and North Africa (MENA) region imported 114,039 tonnes of beef from Brazil during the first half (H1) of 2014. According to the latest statistics released by the Association of Brazilian Beef Exporters (ABIEC), the growth in beef trade between Brazil and the Arab countries reflect an increase of 18.4 per cent in volume while the revenues rose by 22.66 per cent to USD 732.705 million from H1 of 2013. According to Arab-Brazilian Chamber of Commerce (ABCC), the Arab countries have emerged as a major market for Brazilian beef.

Among the Arab nations, the volume of beef export increased the most to Egypt during H1 2014, followed by Algeria and the UAE. The export to Egypt generated USD 246,025 million in revenue, an increase of 34.96 per cent, while volume grew by 33.32 per cent to reach 71,841 tonnes. Trade with Algeria, on the other hand, earned revenue of USD 53.164 million, up by 27.65 per cent, while volume increased by 24.29 per cent to 11,371 tonnes.

Lastly, the exports to the UAE and Lebanon rose

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by 26.34 per cent to USD 46.670 million and 16.56 per cent to USD 43.653 million, respectively. While the volume of trade with the UAE rose by 28.88 per cent to 9,614 tonnes, it increased 12.33 per cent to reach 8,361 tonnes with Lebanon.

Michel Alaby, General Secretary and CEO, Arab-Brazilian Chamber of Commerce, said: “The increase in Brazilian beef trade to the MENA region was a consequence of market opportunities, higher consumption and higher income. Brazil has established a strong foothold in the Arab World due to its quality product, strict adherence to halal process, and attractive packaging and pricing. The Arab-Brazilian Chamber of Commerce remains committed to support trade relations between the region and Brazil by facilitating opening up of more trading options for further growth.�

Food industry set to benefit from Digitron's latest range of handheld digital thermometers Digitron - an Elektron Technology brand - has announced new additions to its extensive range of robust hand-held digital thermometers. Demanding food environments will benefit from the rugged, water resistant 1000 Series thermometers, offering speed, accuracy and performance at an affordable price. Simple, fast, reliable operation provides precise, stable readings in even the harshest environments, with a choice of thermocouples - thermistors for core food temperature monitoring, T type for mid-range (-250 to 400 degrees), and K type (-200 to 600 degrees) for the more extreme heat generated by

FOOD BUSINESS GULF & MIDDLE EAST

industrial applications - enabling an extensive range of temperatures to be measured.

In busy kitchen environments where robustness is vital, the FM range of thermometers offers a cost-effective means of establishing food temperatures. The simpleto-use, water resistant FM40 food thermometer, featuring a large liquid crystal display (LCD), a thermistor-based general purpose probe and a protective rubber boot, is a key asset to any catering facility. For checking the core temperature of food, the pocket-sized FM12, with a needle tip that can be easily inserted into hard-to-reach areas, is ideal, allowing on-the-spot measurements to be performed at any time.

Injazat helps ADFCA pioneer adoption of Enterprise Mobility Framework Injazat Data Systems in collaboration with Abu Dhabi Food Control Authority (ADFCA) has announced that they have implemented a comprehensive strategy to adopt Enterprise Mobility Framework (EMF) to accelerate the transformation of ADFCA's business into the digital world. This initiative will accelerate ADFCA's mission to develop a sustainable food sector that ensures the delivery of safe food to the public. The Framework will enable ADFCA to activate, manage their mobile devices and applications regardless of any dependency. It is expected to increase productivity and allow users to perform business activities anytime, anywhere and from any device ADFCA is one of the first government entities in the Emirate of Abu Dhabi to develop such a roadmap for implementing EMF. The platform

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deployed by Injazat will cover the Mobile Enterprise Application Platform (MEAP), Mobile Device Management (MDM), and Mobile Security. It will empower ADFCA to help achieve the strategic vision of Abu Dhabi's “Smart Government” initiative.

Mohamed Jalal Al Rayssi, Director of Communication & Community Service Division, Abu Dhabi Food Control Authority, said: “Communications and coordination are crucial to the success of ADFCA's programs and initiatives. By providing us with a reliable and secure Enterprise Mobility Framework, Injazat has helped us gain greater control over our mobile devices and applications which we consider as some of our most important assets.

This will enable us to become more responsive and adaptive to the food and safety needs of the residents of Abu Dhabi.”

“Injazat's latest collaborative project with ADFCA is in line with its full support of strategic IT programs geared towards achieving Abu Dhabi's Vision 2030 economic development agenda. Health and Citizen Services is clearly identified as one of the important pillars for this vision, which is why we are expanding our expertise to support ADFCA and other entities involved in this important field. Our mission is to support the success of our clients by providing reliable, high quality and innovative IT services and solutions while accomplishing our social obligations and responsibilities for developing ICT sector and talent pool in UAE. Success of this project demonstrates our commitment to innovate in the area of mobility to enhance Government capabilities and services,” added Ibrahim Mohamed Lari, Chief Executive Officer, Injazat Data Systems.

The Abu Dhabi Food Control Authority oversees the enforcement of rules and regulations as well as the creation of food safety awareness among the public in coordination with concerned government bodies and private sector organizations. It comprises Corporate Services, Food Safety and Livestock Health, Strategic Planning and Performance Administration, Policies and Systems, Development, Agricultural Affairs, and Veterinary Hospitals and Clinics.

Injazat Data Systems is an industry-recognized market leader in the region for Information Technology, Data Center and Managed Services.

The company has emerged as an important OCTOBER-DECEMBER 2014

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partner in realizing the Abu Dhabi Government's IT-driven development efforts.

A very fresh new idea has been born under the brand 'APPY' Istanbul-based company HSG has opened a fully automated apple processing and packing line that has been installed specifically for the company's new APPY line of fresh and healthy apple snacks.

HSG is aiming to market the brand in supermarket fresh cut sections, bakery and confectionery shops, retail food outlets and petrol pump stations, as well as through private label marketing upon client request, having well established relationships with a number of fresh cut marketing partners.

HSG Group is a joint venture company established by CEO Haluk Okutur between Turkish retail chain Simit Sarayi and a young team of Turkish entrepreneurs. Though this joint venture, HSG will be able to promote APPY fresh cut apple bags through Simit's existing franchise shops in Turkey, the Middle East and Europe.

The fresh cut apple bags are available in 100g, 250g and 500g sizes in flexible packaging. Simit has easy excess to be able to offer APPY bags to 500,000 retail customers every day who already buy fresh prepared and packaged food items at Simit shops.

HSG was able to implement the automatic apple

processing line project thanks to the guidance of leading companies from Turkey (HIPOMAK), Italy (PND) and Germany (FOOD freshly).

A particular issue was to remove listeria and other common germs and bacteria from apple surfaces. After several listeria recalls of apple snacks throughout the last year in North America, HSG used FOOD freshly's 3-PPP concept based on Process Water Analysis Method (PWAMŠ) for their local processing plant, with the focus on preventing any future cases of listeria.

The 3- PPP concept is flexible and, in the case of HSG, has been adapted to meet the company's requirements, specifically for processed products.

Using a combination of freshness retainer and FCA sanitiser, a desired shelf life of seven, 10 and 14 days, (and for apple snacks, 21 days) is not just achieved optically, but also from a microbiological point of view.

The process water, and the final packaged products, are completely free of E-coli, Staphylococcus, Pseudomonas, Salmonella and Listeria.

Further, HSG is also using FOOD freshly's newly developed dosing and measuring system, which ensures a constant required dosage of the freshness retainer in the process water. Any overdosing or under dosing of the freshness retainer can be fully avoided through this application.

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For both products, the special Freshness Retainer Formulation (FRF) and Fruit Cleaner Antiox (FCA) have been thoroughly tested at Istanbul University.

Both products are also registered with the Turkish FDA and customs authority.

A co-operation agreement has been signed between HSG and FOOD freshly to establish a long-term and strong partnership, which will ensure that HSG has instant access to FOOD freshly's entire patented knowledge PWAM©, as well as new freshness retainer formulations and other services.

Looking ahead, HSG is also planning to launch frozen apples and dry apple chips parallel to a number of fresh cut convenience items, including baby carrots.

“Through cooperation, HSG and FOOD freshly are creating a synergy effect to develop positive and successful future business - this is win-win situation for both companies,” added Simit CEO Haluk Okutur and CEO Sukhdev Singh at the inauguration event in Istanbul.

Chocolate pieces enrich bakery products, muesli and ice cream HERZA Schokolade, a specialist in the art of chocolate making for over 90 years, is one of the world's leading suppliers of high quality chocolate for the processing industry. The applications range from muesli and breakfast cereals through bakery products and pastry goods to dairy products, desserts and ice cream. HERZA Schokolade also produces functional bars that serve the continuing health and fitness trend.

At Gulfood Manufacturing the company will be presenting this year's novel products at the German Pavilion (Stand No. S1-D55).

One of the focal points will be individual mixes of small chocolate and compound products. From HERZA's extensive range, manufacturers of bakery products, muesli or ice cream can choose exactly the small chocolate or compound pieces that fit the end product and the envisaged price ideally. The proportions of the individual products can be adjusted precisely. Small amounts of expensive products like gold nuggets can be included in the mix as a highlight. For filling, HERZA offers packaging units as required.

Specially for use in ice cream and muesli, HERZA Schokolade has developed new fruit rhombs based on compounds. There are ten attractive varieties to choose from - they range from pineapple, banana and blackcurrant through coconut and lime to mango, orange and lemon. They are available either as single ingredients or as individualized combinations of different fruit rhombs.

By mixing the single ingredients it is possible to create a large number of exotic flavours to re-stage a basic product OCTOBER-DECEMBER 2014

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again and again. The authentic taste is brought about by natural flavourings, and the colour is of course achieved without synthetic AZO dyes.

HERZA's products and specialities are not only convincing for their functional properties; they are also delicious. This is in particular due to the experience gained in the past through manufacturing confectionery and roasting cocoa beans.

Moreover, by producing its own chocolate, HERZA can guarantee a consistently high standard of quality. Besides unusual taste experiences, the company offers a surprising diversity of shapes. In cooperation with experts, we are constantly developing new ways of chopping, cutting and breaking the chocolate to make the pieces.

Coffee exports from Brazil to Arab countries grow by seven per cent

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The Arab-Brazilian Chamber of Commerce (ABCC) has expressed confidence in the continued increase of coffee products being exported from Brazil to countries within the Arab region. The chamber's upbeat attitude complements the latest report from the Brazilian Coffee Exporters Council (CecafĂŠ, in the Portuguese acronym) showing that nearly 820,000 60-kilogram bags of coffee were shipped from Brazil to Arab countries from January to July 2014, reflecting a seven per cent increase from the same period in 2013.

According to the report, Brazil's overall global coffee exports grossed over USD 3.45 billion for the first seven months of the current year, showing an 11 per cent increase from 2013. In addition, shipped volume stood at 20.56 million bags, demonstrating an 18.5 per cent increase. For July alone, which is the first month of the 2014/2015 crop, export revenues reached USD 557 millionshowing a 59 per cent increase from the first month of the prior crop cycle. Nearly three million bags were shipped, up by 33.5 per cent July-on-July. Industry analysts have pointed out that the good export volume figures from January to July of 2014 can be attributed to good foreign sales performance, with Brazil reinforcing its 32 per cent global market share.

Dr. Michel Alaby, General Secretary and CEO, ABCC, said, “Brazil's excellent performance figures of coffee shipments to Arab countries and the rest of the world remain very positive and largely due to remaining inventory. The continuation of this favorable trend in months to come will hinge on the harvesting of the ongoing crop.�

Allfoodexpert simplifies the accession process for members Allfoodexperts, a unique community of technicians and an open innovation platform for the Agri-food industry, is looking for new members. After proving its efficiency and consolidating its internal processes and due to the increasing demand for innovation in the Agri-food industry, the new aim of the community, launched almost two years ago, is to grow. Thus, allfoodexperts has simplified its accession process for allowing highly qualified and experienced professionals, both working freelancers and employed by companies, to join the project.

Additionally, the community has launched the first of several campaigns to attract new members, reaching 200 new professionals in one week. It has also included a new section on its website called “Join Us� to reduce the bureaucracy of becoming a member and making it easier for those interested.

They simply need to go to the section and fill out a form.

Previously, the membership rules required that the candidates applying to become members or associates where recommended by any of the members of the platform. From now on, the access will be free as long as the candidates have proven experience. allfoodexperts is a Blendhub Corp initiative, launched to become the reference-independent open innovation platform operating in the Agri-food industry. Since then, almost fifty challenges have been published on the platform and the allfoodexpert's community has helped companies within the sector to address their innovation aspirations. allfoodexperts is different from other open innovation communities not only OCTOBER-DECEMBER 2014

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because of its specialization but also because of its business model since it is free to become a member as well as for companies to publish a challenge. Furthermore, the project has no financial gain, meaning that all benefits are reinvested in its members and the platform structure in an open and transparent way. allfoodexperts acts as an intermediary between companies and Agri-food industry professionals. It gives the food technicians the opportunity to work on interesting projects and the enterprises the opportunity to outsource their innovation processes, benefit from external talent, and innovate in a reliable, faster, and more economic way.

Exhibitors benefit from GCC hospitality industry boom at the Hotel Show 2014 The Hotel Show and The Leisure Show held in Dubai reflected its status as the key show for the MENA and Asia region. The show

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attracted some 600 international and regional exhibitors, buyers came looking to invest, design, build, refurbish and fit out hotels, restaurants, leisure destinations and resorts.

Ena Shaw, the largest manufacturer of custom made curtain blinds and soft furnishings in the UK chose The Hotel Show to launch its UAE turnkey soft furnishings service to hoteliers. “We have met a steady flow of serious people here. The event feels focused and is attracting the right people.

It's clear that you need to be here to get established and I would certainly consider being here again in 2015.�

Highlights of the event included an increase in the number of new technology suppliers; the biggest international representation was from China who brought more than 60 suppliers; 600 exhibitors participated; hundreds of industry professionals attended. The Vision Conference which this year had more than 70 international and regional pioneering industry

in cooperation with

German-Saudi Arabian )F>FPLKĂ?,Ci@BĂ?CLOĂ?"@LKLJF@Ă?

CC>FOPĂ? $"0 ), Futuro Tower ¡ 4th Floor Al Ma‘ather Street/ P.O. Box 61695 ¡ 11575 Riyadh 1BIĂ?Ă?

Ă? Ă?"UQ Fax +966-1-403 1232 www.fruitlogistica.com Al-Dalali@ahk-arabia.com

OCTOBER-DECEMBER 2014

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experts whilst several of the world's footballing legends appeared at The Leisure Show to promote the latest 'new' sport, Teqball!

“We are very happy with our presence at The Leisure Show. The interest is gigantic and we have met great partners, distributors and future customers who fell in love with Teqball! It was a perfect choice to premier and introduce Teqball in the Middle East region at the Show,” commented Victor Huszar, Director of Teqball.

A packed audience listened to regional and international panel debate entitled “Sustainable Hotel - is it possible?” Heated discussions about the issues that need to be tackled if hotels of the future can support sustainability throughout their operation ended with panelists giving their one sustainable recommendation. They included: Start with small steps, set time to talk about the issue with all departments, start with things you can control, set KPI's and monitor them, and look

ALWAYS IN CONTROL OF YOUR RIPENING.

at utility operations and all expenses. When asked if the room and panelists believed it was possible to have a sustainable hotel, the vote was an overwhelmingly “Yes!” With the UAE going through a very dynamic period of economic development due to the rapid growth being witnessed by the tourism sector, The Hotel Show attracted a number of new exhibitors this year and also some who were returning. Achilleas Garibaldi, Managing Director of Garibaldi, said: "We are returning to The Hotel Show after 7 years. We are back to launch new lines and have been very satisfied as we have met interesting clients within the region."

Michel Couderc, Director of France Resille said: “We are already very strong in the European region and we have decided to participate at The Hotel Show to enter the Middle East market. This is our first time and we are pleased as we met many potential clients."

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“As Dubai booms heading towards 2020 and the World Cup looms for Qatar, plus the UAE is now top in the Middle East for the World Economic Forum's Travel & Tourism Competitiveness Report, The Hotel Show and The Leisure Show clearly play a leading role in providing a platform for both regional and international buyers and suppliers. By introducing many new features this year and providing a Vision Conference that focused on the future, we are delighted that satisfaction is at an all time high,” concludes Christine Davidson.

The Mecatherm Group presents its innovative bakery equipment with an historic live demo at Gulfood The Mecatherm Group, the manufacturer of ovens, machines and automatic production lines for industrial bakeries, one of the world's leaders in equipment for industrial bakery, will welcome the Gulfood visitors at its booth D2-4, Hall 2.

For this event, driven by the key word of Innovation, The Mecatherm Group will present on its 240 sq. meters booth two of its newest products dedicated to industrial bakeries: The Combi Bloc, specially DEDICATED to New comers in the industrial bakery world, is flexible and can produce Tinned Bread loaves as well as Crusty Baguettes.

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The Double Action Oven, very flexible as well, which can bake White Bread Loaves as well as pastries or crusty breads.

For the first time in the history of the Gulfood exhibition, live demonstration on industrial equipment will be done by Mecatherm, 7 times a day, from 10:00 am to 6:00 pm, to present the variety of its equipment's abilities.

Olivier Sergent, The Mecatherm Group Chairman, will be a keynote speaker to the Bakery Innovations Summit held on November 9th.

The French company Mecatherm Group opened an office in Dubai in October 2013, dedicated to the Middle Eastern, African and Indian markets. Among the countries in which Mecatherm recently installed its equipment: Algeria, Saudi Arabia, Côte d'Ivoire, United Arab Emirates, Equatorial Guinea, India, Lebanon, Israel, Mauritius, Democratic Republic of Congo, Oman, Tunisia…

Egypt's PICO looks to Asia and Russia for export market growth Major Egyptian fresh produce company PICO has predicted that both Russia and Asia could become important markets for its fruit and vegetable exports in the near future, with the firm poised to benefit from Russia's current freeze on EU and US imports.

Speaking ahead of its participation in two

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international trade events - Asia Fruit Logistica (staged in Hong Kong from 3-5 Sept) and World Food Moscow (held in Moscow from 15-18 Sept) - PICO has expressed its confidence that it can significantly increase exports to both markets.

With the destinations only accounting for less than 10% of PICO's total global exports, the Cairo-based company believes there is considerable potential for sales growth in both Russia and Asia, and will be targeting this goal with its participation in the trade events.

PICO's Heike Hagenguth said: “Both markets have huge potential due to the size of their populations and diverse market requirements, especially in Asia.

“There is much room for growth for Egyptian exporters in general and of course PICO.” Over recent years, PICO has exported a variety of fresh produce to South East Asia and Russia, including well-established products such as strawberries, stone fruit and table grapes, plus relatively new crops for PICO, such as pomegranates, mangoes and avocados.

However, Hagenguth said there remained significant room for export growth to both destinations.

For this reason, PICO will be promoting strawberries and citrus (particularly Navel and Valencia oranges), as well as summer-season stone fruit and grapes to Asia, with a keen eye on India, while Russia will be the focus for salads, leafy vegetables, and winter-season strawberries and citrus.

In the latter market in particular, Hagenguth believes Russia's current import ban on EU and US products could work in PICO's favour.

FOOD BUSINESS GULF & MIDDLE EAST

“The import ban could benefit us as Russian companies that used to import from the EU are now seeking alternative suppliers and we have already logged some contracts for the coming winter months,” she said.

“With dropping prices in the EU, it is essential that we seek alternative markets.”

In Asia, PICO's current largest markets include Hong Kong, Singapore and Malaysia, but Hagenguth said the company was keen to establish exports to India, especially for table grapes and citrus, while it was also seeking strategic alliances to supply Asian markets.

Although there remain some problems for Egyptian exporters to overcome in Asian markets, including the lack of trade agreements or permits with Thailand, China and Japan, fresh produce exports from the country to Asia are accelerating, according to Hagenguth.

“Infrastructure and retail formats in Asia are growing, all major supermarkets are heading to Asia, consumer wealth is growing and economies are growing as well - if this trend keeps going, then Asia will become the destination for fresh produce companies,” she said.

In terms of its own activities, PICO is aiming to do its part to increase exports to the two destinations through its participation in Asia Fruit Logistica and World Food Moscow, while marketing campaigns targeting Russian and Asian importers are also planned.

Global stevia market up 14 per cent in 2014 The rapid rise of stevia as a natural sweetener has continued unabated over the past year. A

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new study by leading food and drink consultancy Zenith International estimates that worldwide sales of stevia are set to advance by 14% in 2014 to 4,670 tonnes, taking its overall market value to $336 million.

"Consumers are increasingly scrutinising the contents of food and beverage products," commented Zenith Market Intelligence Consultant Simon Redwood. "Reduction in sugar remains key for manufacturers and, with consumers now also beginning to shun artificial sweeteners, stevia's natural provenance and near-zero caloric positioning place it at a distinct advantage."

Gains over the past year have been driven by several high profile new product launches, including the introduction of Coca-Cola Life in a number of key markets. Although beverages remain the focus for stevia usage, dairy, tabletop sweeteners and even pharmaceuticals have all seen strong growth in the past 12 months. Increased awareness of stevia has also helped spur market growth, with more and more consumers coming to appreciate what

ALWAYS IN CONTROL OF YOUR PRECOOLING.

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stevia is and what benefits it provides.

In terms of stevia cultivation, China continues to lead the way and a number of new regions are continuing to emerge. East Africa, South America and even Europe are all receiving greater attention from the leading stevia suppliers, who are keen to satisfy the rising demand for stevia by offering a broader choice of high quality stevia extracts.

Zenith forecasts that the global market for stevia will reach 7,150 tonnes by 2017, equivalent to $578 million. "Health motivation in key Asian markets such as India and Indonesia remains lower, and it is expected to be some years before stevia really takes off in these countries. When it does, the potential for stevia will truly be realised", concluded Redwood.

Global drinks at a glance Global consumption of all drinks sold has risen almost four times faster than population growth in the past ten years, according to the relaunched globaldrinks.com database researched by leading food and drink industry

BRINGING SPACES UNDER CONTROL. Our Mobile Precool Unit allows your berries or other (soft) fruit and vegetables to rapidly cool down to the desired temperature. This movable unit uses the existing cool air from your cold store. It distributes the cool air actively and efficiently through the product in the boxes. The unit can handle two rows of pallets up to a maximum of 24 pallets.

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consultancy Zenith International. "Analysing 24 beverage categories across alcohol, hot drinks, milk and soft drinks for 72 countries, we calculate that people consumed 42% more in 2013 compared with 2003, while population size increased by 11%," commented Zenith Chairman Richard Hall.

"This is primarily the result of economic growth, but it has also been achieved by industry investment, product safety, improved affordability and widening consumer choice."

The globaldrinks.com database was originally created in 2000 and provides easy access to internationally comparable data for business strategy and planning by food and drink companies as well as industry suppliers and analysts.

The relaunched website allows for product and country trends to be compared in charts as well as tables. The data spans 12 years of history from 2002 to 2013 with an additional five years of forecasts to 2018.

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Prices start at £45 for a single market in one country and £1,010 for all the data on a single country, rising to £7,500 for a single user 12 month subscription to the full database. Online payment enables immediate access.

The 24 beverage categories included are: beer, spirits, wine, other alcohol; coffee, tea, other hot drinks; milk, flavoured milk; bottled water under 10 litres, bottled water over 10 litres, carbonates, dilutables, energy drinks, flavoured functional water, flavoured water, fruit drinks, fruit juice, nectars, ready to drink coffee, ready to drink tea, sports drinks, other functional drinks, other still drinks.

"Looking ahead to 2018, we're predicting further market growth of 17%, taking total consumption in the 72 countries to more than 2 trillion litres for the first time," concluded Richard Hall. globaldrinks.com provides instant online

World class blending and juice compounds for the beverage industry SCP offers a total business solution to the global beverage industry: • A commitment to building mutually beneficial partnerships and meeting brand owners’ specific requirements • Beverage compounds and emulsions tailor made for individual customers • Bulk formulated fruit juice concentrates, pulps and purees • Research and development, manufacturing and commercialisation We’ve gained a reputation for consistent product quality, integrity and service excellence.

A HACCP and SABS ISO 9001 approved facility.

OCTOBER-DECEMBER 2014

www.scproducts.co.za

FOOD BUSINESS GULF & MIDDLE EAST

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access to consumption volumes, growth rates, charts and forecasts for 24 beverage categories across alcohol, hot drinks, milk and soft drinks for 72 countries from 2002 to 2018. Go to www.globaldrinks.com or contact Zenith International on tel +44 (0)1225 327900, e-mail info@zenithinternational.com

DuPont-Sponsored 2014 Global Food Security Index Adds United Arab Emirates on the list Food security represents a growing global challenge, as the world's population increases by more than 75 million people each year, reaching more than 9 billion by 2050. Food prices will pose major obstacles to accessibility to food, as billions in the developing world already spend half to three-quarters of their income on food. Increasing shortages of water and arable land, especially in developing nations, will present additional challenges to food security.

DuPont and the Economist Intelligence Unit (EIU) recently released the 2014 Global Food Security Index. The Index measures 109 countries -- Kuwait and the United Arab Emirates (UAE) added this year, against 28 food security indicators that monitor the ongoing impact of agriculture investments, collaborations and policies around the world.

While UAE is challenged with obesity and food loss, the 2014 Index examines how these two new factors affect access to safe, nutritious and affordable food. Seventeen percent of the global population is overweight and at least 2.8 million adults

FOOD BUSINESS GULF & MIDDLE EAST

die each year as a result of being overweight or obese. “According to the World Bank, four GCC countries are in the global top 20 for obesity: Bahrain, Kuwait, Saudi Arabia and United Arab Emirates.

DuPont works in close collaboration with customers to find new and better ways to solve food and nutrition challenges and create sustainable solutions essential to a better, safer, and healthier life. Our ingredient solutions allow fat and sugar reduction without compromising the sensory eating properties. Our probiotics help improve digestion and boost the immune system,” said Flemming Krabbenhoft, DuPont Danisco, Regional Sales Manager, Gulf Cooperation Council.

The other new indicator, food loss, examines post-harvest and pre-consumer food loss that occurs in various stages of production, processing, transport and storage along the supply chain, such as when edible food products are left in the field or in silos, degraded through improper packaging or consumed by pests. “DuPont is providing effective solutions to eliminate waste through protection and ensuring a more sustainable food supply — one that is safer, more secure, and less vulnerable to foodborne pathogens and spoilage organisms. Considerable efforts have gone into improving production technologies, distribution, hygiene standards and consumer education, yet food outbreaks are still on the rise — impacting global and local health conditions and threatening our already limited food supply,” he added.

For more information on the interactive

OCTOBER-DECEMBER 2014

Values and variety from European dairy products

Have you had the pleasure to try famous dairy products such as white brine cheese, kashkaval, yoghurt with lactobacillus bulgaricus starter bacteria?

Kashkaval is a part of many qualitative diets. The modern technology used in its production and the long shelf life (10-12 months) and the high quality of kashkaval makes this an excellent and versatile product with great taste.

White brine cheese was originally made with goat's or sheep's milk, but today it is often made by pasteurized cow's milk or a mixture of cow sheep, goat and buffalo milk. Its fat content can range from 30 to 60%; however most production today contains around 45% of milk fat. The qualities of the white brine cheese are due mostly to the specifically selected strain of lactobacillus bulgaricus starter culture, which gives this delicious high quality product its specific taste.

Yoghurt is nature's food. A mildly sour-tasting yoghurt, kiselo mlyako is the best and the healthiest of all dairy products that are available to consumers today. This wonderful probiotic food has impeccable ancestry - it is believed to have been known for at least 4000 years.

The production of coagulation occurs within 48 hours from milk collection, when coagulation is complete, the white brine cheese is cut in cubes and then transported progressively and carefully into moulds, which favour draining and shaping after which it is placed into barrels or other containers with brine, it is then transported into maturing chambers until maturation is complete. It is maintained in refrigerators with a temperature of 2-4 degrees celsius. The total maturing time of white brine cheese can last up to 2 months.

Kashkaval is one of the most valuable and nutritious dairy products with extremely high quality taste. It contains 23-27 % full quality and easily digested protein, 25-32% milk fat and about 3% easily digested mineral salts.

Kashkaval is made from fresh milk without any additives with a specially selected bacterial strain in specially defined ratio of the microorganisms.

This gives kashkaval a special aroma and taste. Very important technological process is the curdling of the milk and for this purpose a special milk coagulation enzyme is used.

Kashkaval is a semi-hard cheese with excellent taste qualities, and is suitable for direct consumption, with vegetables or can be used as a part of many recipes for high quality culinary cooking.

Yoghurt made in Bulgaria comes under the general category of yoghurts which contain live bacteria. It is made with two specific starter cultures, lactobacillus delbrueckii subspecies bulgaricus (often simply called lactobacillus bulgaricus) and streptococcus salivarius subspecies thermophilus (often shortened to streptococcus thermophilus).

It is the particular combination of bacteria that characterizes the thickness, acidity, taste and aroma of the yoghurt.

Kiselo mlyako's uniqueness lies in the peculiarities in the climate of the region and the very specific way in which it is prepared using a combination of the two strains: lactobacillus bulgaricus and streptococcus thermophilus.

The streptococcus thermophilus bacterium goes into action first and prepares the perfect environment for lactobacillus bulgaricus, which in turn starts multiplying and slowly turns the milk into yoghurt.

Yoghurt made with lactobacillicus bulgaricus is without additives and an excellent diet food. Not only is the yoghurt nutritionally sound, but it makes you feel fuller faster. It is also a good source of protein.

For more details on the beneficial and unique characteristics of these products, please visit our website www.eudairydaily.eu

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Equipment, information & after sales service

Global Food Security Index, including definitions of the 28 global indicators, impact of changing food prices, multi-country comparisons and more, visit: http://foodsecurityindex.eiu.com/.

DuPont is committed to driving food security efforts locally, sustainably and collaboratively; visit foodsecurity.dupont.com or follow the conversation on Twitter at #foodsecurity to learn more.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

Saudi Arabia's leading F&B exhibition invites international jury to judge culinary talent in 15 categories

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- your business success Vestermøllevej 9 • 8380 Trige • Denmark Tel +45 86 23 14 55 • Fax +45 86 23 14 44 linco @ baader.com • www.baader.com

FOOD BUSINESS GULF & MIDDLE EAST

Saudi Arabia's top food & beverage exhibition, Foodex Saudi 2014, has turned up the heat in kitchens of top hotels and restaurants throughout the Kingdom, as their resident chefs and culinary professionals prepare for KSA's first internationally recognised culinary competition.

Taking place from 18th - 20th November 2014 at the Jeddah Centre for Forums & Events and organised

by Foodex Saudi, Salon Culinaire will pit the crème of the Kingdom's culinary talent against one another, with final dishes, prowess and creativity to be judged by an international panel of industry professionals.

Endorsed by the World Association of Chefs Societies (WACS) and the Saudi Arabian Chefs Association(SARCA),the competition will feature chefs competing in fifteen categories that range from FiveCourse Menus to Novelty Cakes, Live Cooking of Signature Dishes, Carving Competitions and the creation of Decorative Showpieces.

“Saudi Arabia has attracted world-leading chefs and talent for a number of years now, helping to elevate our fine dining establishments across the country. While they create culinary masterpieces daily that reflect their passion and skill, they have not competed against each other directly or publicly until now,” said Rony Haddad, Show Director, ReedSunaidi Expo. “Salon Culinaire is FoodEx Saudi's signature culinary showcase, designed to foster competition and highlight the best of the best within the culinary industry in KSA.” The importance and stature of Salon Culinaire is OCTOBER-DECEMBER 2014

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reflected in the judging panel that comprises 10 internationally renowned chefs mandated by WACS to judge culinary events around the world. Contestants will benefit from feedback and reviews from highly experienced, awardwinning chefs who have worked in top establishments around the globe.

Chef Thomas Gugler, WACS Continental Director for Africa & Middle East commented: “FoodEx Saudi provides the perfect platform for chefs to demonstrate their expertise to both their peers and the food industry. Competition is an excellent catalyst for raising benchmarks, and the international recognition of Salon Culinaire in Saudi Arabia encourages excellence in the industry.”

Foodex Saudi 2014 will run from 17th 20th November 2014 at the Jeddah Centre for Forums and Events. The exhibition is targeted at business and trade visitors from within the industry only. For more information on participating in Salon Culinaire, exhibiting your product / service or visiting the event, please visit www.foodexsaudi.com

International Coffee & Tea Festival 2014 to feature the world's champion baristas The International Coffee & Tea Festival (ICTF), the only dedicated trade event for the coffee and tea industry in the Middle East, is bringing four of the world's best baristas, brewers and a latte artist to the UAE to participate in the trade show's first ever World Coffee Events' 'All Stars' activity.

During the show, which is taking place from November 12 to 14 at the Meydan Gallery, champions Hidenori Izaki, Stefanos Domatiotis, Christos Loukakis, and Gwilym Davies will display their expert coffee-making skills, demonstrate their in-demand performances, join insightful coffee talk show interviews and compete in exciting pop quiz contests.

These 'All Stars' will not only make their best coffee beverages in various entertaining head-tohead challenges, but they will also engage with the audience for autographs and photo opportunities. A few lucky fans will also be given a chance to team up with the award-winning baristas for a fun pop quiz challenge. Other interactive activities will include the 'Mystery Espresso Challenge,' the 'Mystery Cappuccino Challenge,' the 'Coffee and Chocolate Pairing,' and the 'Mystery Ingredient Challenge,' a contest between two 'All-Stars' who will attempt to create FOOD BUSINESS GULF & MIDDLE EAST

the best tasting signature beverages made special with mystery ingredients.

These four award-winning baristas are globally renowned for their distinct talents in coffee making, leading them to win numerous awards in various global competitions. Izaki bagged the top prize at the current 2014 World Barista Championship (WBC), while Davies was declared the 2009 World Barista Champion. Domatiotis who won the 2014 World Brewers Cup Championship also holds multiple other titles inclusive of 2012 WBC finalist, a seven-time WBC competitor, a two-time World Latte Art Championship (WLAC) finalist and a 2014 WBC champion. Lastly, Loukakis was a 2014 WBC finalist, a 2013 WBrC finalist, and a 2011 WLAC winner.

Ryan Godinho, UAE's National Body Liaison for World Coffee Events and Special Events Coordinator (Training & Championships), ICTF, said: “We are extremely happy and privileged to host “All Stars” in association with World Coffee Events at the sixth edition of ICTF this year, where these world-famous baristas can truly represent the wonders of coffee-preparation through on-stage demonstrations and engage with UAE's local coffee community by way of the various interactive activities planned at the show. This will give our visitors a chance to watch them in action as they prepare the best tasting coffee beverages and will also serve as an inspirational professional development initiative for HORECA professionals, from wait staff and baristas to training and F&B managers alike. Furthermore, the 'All Stars' and our attendees will have the opportunity to interact with each other and share their experiences and a common passion for coffee. This is the first time in the history of the show that we are introducing the 'All Stars' activity as part of our move to further engage the local coffee community and build a lasting relationship with our target market. This is just the start of us holding similar entertaining, high-profile activities in the future, in our bid to stimulate more interest in the regional coffee industry.”

The leading export targets for Brazilian coffee are the United States, Germany, Italy, Belgium and Japan Blacksheep have launched their design for Home Bakery - a new bakery concept located in the Galleria Mall, a recent development in the Al Wasl shopping district of Dubai.

OCTOBER-DECEMBER 2014

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Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

THE AUTHENTIC BUSINESS CLASS EVENT

24 – 26 November 2014 Abu Dhabi National Exhibition Centre, UAE

FOR THE REGION’S FOOD & BEVERAGE SECTOR

Images by:

www.stockfood.com

Strategic Partner

Over 1000 food, beverage and equipment companies

From more than 50 countries

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national pavilions

Covering 5 continents

650+ chefs competing

World’s most innovative food & beverage display at ‘SIAL Innovation’

Industry conferences, seminars & workshops

Co-located industry events for travel catering

at ‘La Cuisine by SIAL’

and packaging sectors

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SIAL, a subsidiary of Comexposium Group

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Official Publications

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Born from a passion for baking delicious desserts, Home Bakery is the brainchild of local Emirati, Hind Al Mulla. The concept originated as a modest baking business from her kitchen table, and quickly grew with overflowing orders from a loyal established customer base and a barrage of new enquiries in the form of fanatic social media followers. Hind soon realised her ambition to turn her hobby into a business and approached Blacksheep to create its brand identity, encompassing collateral, packaging, website, bespoke tableware, and the interior design of the store.

Home Bakery's modest and authentic approach offers a home for traditional delights and familiar treats, in contrast with Dubai's typical modern aesthetic.

Blacksheep created a brand DNA based on the core value 'Simple Indulgence'. From this a visual identity was created, using three different design elements all derived from the emotionally evocative and sensory pleasure experienced when we eat sweet foods. A wordmark was created using a unique set of hand drawn letterforms - representing the simplicity of the brand and emphasising how the desserts themselves are made, by hand.

Brandmark variations reference baking in the most literal sense - the sprinkling of cocoa or icing sugar, and the shape of Home Bakery's most infamous product: the Chewy Melt cookie. A vertical gradient represents the physical 'high' experienced when sweet food

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is eaten, with colours taken from a classic ingredient of Arabic baking - the pistachio nut.

The interior design reflects the origins and values of the brand, incorporating a house-like structure within the internal framework of the restaurant which curves inwards to act as bench seating and creates an atmosphere of homeliness and comfort. Honesty in the earthiness of the materials and furnishings including rustic oak timber, thick padded fabric, and worn leather allows the simple deliciousness of the products to speak for themselves.

Interior Designer, Sophie Pascoe commented; “It has been such an eye-opening experience working alongside Hind as she really represents this whole new wave of home-grown entrepreneurs prepared to take a risk to create something new and original for their region. It's hard not to be inspired by her passion, hard work and conviction and we are all excited for the brand's future.�

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DUBAI'S FBMG ENDORSES 'UNIQUE BUSINESS POTENTIAL' OF GULFOOD MANUFACTURING

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ubai's Food and Beverage Manufacturing Business Group (FBMG), a non-profit industry body for F&B manufacturers based in the Emirate, has praised the inaugural Gulfood Manufacturing -running 9-11 November at Dubai World Trade Centre (DWTC) - for its 'unique business potential'. With more than 1,000 global food manufacturers, suppliers and service providers due to attend the region's biggest-ever trade show launch, the FBMG has revealed it is committed to championing homegrown manufacturers' credentials to positively impact the UAE's food supply challenges at the dedicated F&B processing exhibition.

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“The UAE currently imports 90% of its total food requirements and opportunities are rife for the world's biggest food manufacturers to make considerable, region-wide investment inroads at Gulfood Manufacturing,” said Saleh Abdullah Lootah, Chairman of the FBMG and Managing Director of Al Islami Foods, one of Middle East's biggest halal food producers which has supply operations in Brazil and Australia, and which exports its products throughout the Middle East, the CIS and Europe.

“Gulfood Manufacturing is also a watershed moment for the FBMG and our members. It is a unique platform for local F&B producers to source the latest ingredients, processing machinery, packaging equipment and logistics, warehousing and cold chain solutions to enable faster, cheaper and cost-effective production of safer and more reliable products. These are key enablers for domestic F&B producers to save costs and increase revenues in the increasingly competitive global food trade industry.

“Sourcing and assimilating these technologies will enable Dubai companies to produce an even higher standard of world-class food products which, if leveraged effectively and efficiently, could make the UAE and wider GCC region far less reliant on imports - an important asset in easing regional food security concerns. The OCTOBER-DECEMBER 2014

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business potential for local and regional companies is significant.”

Established under the auspices of Dubai Chamber of Commerce and Industry, the innovation-driven FBMG works to resolve industryrelated challenges and spur domestic food and beverage production. As an all-encompassing F&B processing industry showcase, Mr Saleh Lootah believes Gulfood Manufacturing ticks both boxes for FBMG members including Al Ghurair Foods, Emirates Macaroni, United Foods, Nestle, Unilever, MARS, and Dubai Refreshments Company (DRC) amongst others.

“International F&B producers will rightly view Gulfood Manufacturing as a strategic gateway to tailor their products to suit regional tastes and foster new, lucrative inroads into markets across the Middle East, Africa and South Asia,” said Mr. Mohamed Al Owais, Vice Chairman and Executive Director, United Foods. “Furthermore, UAE and GCC-based food manufacturers will discover the latest in cutting-edge business improvement solutions to drive innovation, improve cost-efficient manufacturing and enhance operational quality.”

According to data compiled by Dubai Exports, the export promotion agency of the Department of Economic Development (DED), Dubai's total foreign trade in food products from January to September 2013 rose to Dh46 billion - a seven per cent rise on the Dh43 billion accrued in the same period a year earlier. While food import increased by three per cent from Dh31 billion to Dh32 billion over the nine-month comparative period, exports and re-exports rose by 17 per cent from Dh12 billion to Dh14 million.

FBMG members are principal players in Dubai's annual food trading industry and several have already invested in expansive new production facilities in Dubai Investment Park, including DRC's new $136 million (AED500 million) bottling plant and Al Islami Foods'soon-toopen US$27.2 million (AED99 million) food processing facility.

Moving forward, Gulfood Manufacturing represents an opportunity for Dubai's F&B producers - both large and small - to taut their products to a cache of food industry representatives and influential buyers attending the region's largest-ever specialised Hosted Buyer Programme. Buyers from countries including Saudi Arabia, Kenya, Egypt, Turkey, South Africa, Algeria, Tunisia, Morocco, Libya, Iran and Nigeria are already confirmed.

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“The FBMG offers a unique conduit for strategy, policy and regulation alignment with the Emirate's government bodies and we welcome its generous endorsement of Gulfood Manufacturing,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, the event organiser. “The FBMG has worked tirelessly to progress excellence in the domestic F&B industry with the aim of improving and building local production capabilities - these objectives align perfecting with Gulfood Manufacturing, which has been conceived to accelerate the growth and efficiency of local businesses by empowering them with industryleading technology transfer.”

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‘‘

OUR FLAVOURINGS ARE AVAILABLE BOTH IN LIQUID AND POWDER FORM. APART FROM BEING A FLAVOURING MANUFACTURER, WE TRADE WITH A WIDE VARIETY OF FOOD ADDITIVES Antoni F. Jaskulski Director of JAR

JAR founder Ryszard Jaskulski at Fi Europe

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AR Jaskulski Aromaty is a Polish producer of premium quality food flavourings which are applied in confectionery, bakery, dairy, ice cream and beverage industries.

“JAR Jaskulski Aromaty was founded in 1979. Since then, we have not only reached a leading position in our home market, but have also engaged in regular business relations with customers abroad. Indeed, every year, we are expanding our business operations and increasing our sales on new markets”, says Antoni F. Jaskulski, Director of JAR. “Our flavourings are available both in liquid and powder form. Apart from being a flavouring manufacturer, we trade with a wide variety of food additives. Among others we offer high quality food colours, cocoa, gelatin, vanillin, ethyl vanillin, essential oils and many others” he adds.

“JAR's goal is to provide top quality products (and customer service) at a reasonable price. Correspondingly, JAR team does everything it can to be fast and flexible, which our customers view as a significant advantage of cooperating with JAR. JAR's customers benefit from purchasing both large and small quantities of our products from one address” he adds.

“JAR is certified with ISO 9001:2008 and HACCP. In order to guarantee consistent premium quality of the flavourings offered, all the raw materials entering the factory as well as all the goods leaving it, are subject to rigorous quality control. The long relationship we

FOOD BUSINESS GULF & MIDDLE EAST

INTERNATIONAL SUPPLIER OF PREMIUM QUALITY FLAVOURINGS AND FOOD ADDITIVES have developed with our suppliers is also a key factor in maintaining premium quality of goods.

“Correspondingly, in order to meet current world food trends, our highly skilled team of flavourists is continually creating interesting new products in JAR's modern laboratory”.

"The company is also open to engaging in tailor-made projects and through cooperating with our partners, we are always looking to create innovative and unique solutions”.

“JAR's strategy is to expand its operations in the Middle East region and is, thus, looking for long-term and reliable partners in these countries."

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VARIETEE LINE Y

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T I V I S XCLU

Booth D 4 1 20 ember v o N 1 9 to 1

2-4

MECATHERM S.A. - F 67133 BAREMBACH (near Strasbourg) Phone: +33 (0)3 88 47 43 43 - Fax: +33 (0)3 88 47 43 03 - info@mecatherm.fr - www.mecatherm.fr

from 700 kg/to 3.000 kg per hour

One SINGLE automatic line for: • Soft and Crusty • Tin bread or baguette • Petit pain soft or crusty from 50 g to 900 g

Manufacturer of ovens, machines and automatic production lines for industrial bakeries

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heeseMaker BL410 will make white cheese affordable for cost-conscious consumers that look for a creamy and versatile white cheese.

Consumers in the Middle East or Mediterranean know that the classic feta cheese or white cheese can be used in many applications, from salads to savory dishes and sweet bakery items. In other parts of the world, people want to add a new and exotic touch to their salads. To make a firm and still creamy cost-effective white cheese alternative, use CheeseMaker BL410 in combination with an analog or recombination process.

NEW INNOVATIVE CHEESEMAKER SOLUTION FROM KMC FOOD BUSINESS GULF & MIDDLE EAST

Easy processing The recombination process is based on powdered ingredients and this will ensure a constant supply of ingredients with a stable quality. In contrast to the traditional feta cheese production, the recombination process is not dependent on the supply of fresh milk, but uses ingredients with a long shelf life. No excess whey that needs to be discharged and no seasonal variation in milk supply. The recombination process is fast and cost-effective.

“Replacing powdered milk proteins with CheeseMaker BL410 will give you an additional and considerable cost saving”, explains Jeppe Witte Nielsen who works as Technical Sales Manager at KMC. “You can use the CheeseMaker BL410 starch solution and still get a product with good organoleptic characteristics, such as a firm appearance and creamy mouthfeel. If you make a feta cheese product by using ultrafiltration (UF), you can still save money by adding the starch and some additional water to the ultra-filtered milk to increase the yield”, he adds.

Soft and creamy white cheese The typical characteristics of a feta-style cheese OCTOBER-DECEMBER 2014

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CONSUMERS IN THE MIDDLE EAST OR MEDITERRANEAN KNOW THAT THE CLASSIC FETA CHEESE OR WHITE CHEESE CAN BE USED IN MANY APPLICATIONS, FROM SALADS TO SAVORY DISHES AND SWEET BAKERY ITEMS are its white appearance and neutral taste, which is easily obtained as CheeseMaker BL410 is based on potato starch only. CheeseMaker BL410 will give you the soft and creamy texture that your cost-conscious consumers look for and a slight degree of syneresis that will enable them to loosen the imitation cheese easily from its container or packaging.

Other CheeseMaker solutions The CheeseMaker name covers all KMC's solutions developed specifically to the cheese industry. There are CheeseMaker BL solutions that can replace milk protein in semi-hard block cheese and others that are suitable for hard cheese alternatives, such as imitation parmesan cheese. CheeseMaker starches for semihard cheese differ with regard to meltability in the imitation cheese products — from analog pizza cheese with excellent melting to resistant melting in cheese insets, fillings etc. For spreadable cheese products, KMC has developed the CheeseMaker SP series. These innovative solutions for spreadable cheese products are easy to implement and will save money both in the formulation and the processing steps. In our new Application Center in Denmark, we work closely together with customers to develop and test new innovative CheeseMaker solutions.

For further information, please contact Peter Haugsted (mailto:ph@kmc.dk) General Manager KMC MEA FZ. L.L.C. P.O. Box 5000020 Dubai United Arab Emirates Local Cell: +971 056 7412072

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PALSGAARD: DIVERSITY IN EMULSIFIERS & STABILIZERS

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t Gulfood Manufacturing 2014, internationally acclaimed emulsifier and stabilizer specialist Palsgaard will be showcasing it's diversity within the targeted sectors, Dairy, Ice Cream, Bakery, Confectionery, Lipids, Fine Food and the relatively new area of expertise: Functional agents for polymer applications.

Whether you want to improve the mouth-feel and texture of your product, create a low-fat version without compromising on the sensory profile or re-design your recipe to a leaner label or

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a more cost efficient production, there are limitless possibilities. Our experienced technicians can assist you in selecting and combining the correct type of emulsifiers and stabilizers for exciting food products that meet your end consumer's requirements and expectations.

"We hope that our presence at Gulfood Manufacturing will introduce Palsgaard to many new customers and of course reinsure to existing customers why Palsgaard continues to be an interesting and innovative partner to work with� says Regional Manager Sushil Gopinath from Palsgaard. “We may be renowned for our highperforming and outstanding products, but the real commercial strength of a partnership with Palsgaard becomes very visible when we work together and exchange know how and experience at our application centers.�

Palgaard will be present at booth S3 - B14 in Sheikh Saeed Hall no. 3, together with Solyman Services.

:H DUH H[SHUWV LQ HPXOVL¿HUV VWDELOL]HUV IRU ¡ Bakery ¡ Confectionery ¡ Dairy ¡ Ice cream ¡ Margarine ¡ Mayonnaise ¡ Dressings ¹ DQG ZH DUH KDSS\ WR VKDUH RXU H[SHUWLVH ZLWK \RX Visit www.palsgaard.com WR OHDUQ PRUH DERXW KRZ ZH FDQ KHOS \RX LQ \RXU SURGXFW GHYHORSPHQW RU YLVLW XV DW GulFood Manufacturing, booth # S3 - B14 in Sheikh Saaed Hall 3.

Headquarters Palsgaard A/S Denmark 3KRQH Direct@palsgaard.dk

Middle East Palsgaard Middle East FZE 'XEDL 8$( 3KRQH Sg@palsgaard.ae

OCTOBER-DECEMBER 2014

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PA C K A G I N G

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MARKET LEADERS FOR FILL AND SEAL MACHINES

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he OYSTAR Group is one of the market leaders for fill and seal machines (FS) for preformed cups, tubs and bottles, as well as form, fill and seal machines (FFS) for cups, and portion packs, stick pack machines and wrapping machines. Our core competence lies in filling and packaging all types of dairy products such as yogurt, blancmange, cold coffee drinks, butter etc. We cover numerous packaging forms and are able to process diverse cup geometries — be they cylindrical or rectangular, in all sizes from single — to dual-cavity and quartet cups.

OYSTAR possesses the process related knowledge for all hygiene requirements: clean, ultra-clean and aseptic. Standards have been set with the use of chemical-free sterilization.

After all, aseptic filling methods are the basis for extended shelf life — even outside the cooling chain.

Primary packaging The portfolio includes fill and seal equipment for preformed cups, tubs and bottles offers the suitable machine with the right combination of performance and hygiene for each product — from flexible rotary units to high-performance machines. One of the machines' impressive features is the filling accuracy of the filling units — some of them sealless — which can also process products containing small pieces.

Besides yogurt, quark and blancmange, all products ranging from liquid to pasty and containing solids can be filled. Different

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hygiene levels are available depending on product requirements.

The form, fill and seal machines for cups, and individual portion packs are always designed, developed and built in accordance with specific customer requirements. As a result, our creative packaging solutions are unique. The processing of recyclable packaging materials, convenient multi-cavity cups and decorating systems with one- or two-sided labeling as well as wrap-around labels are just a few of our comprehensive product and service portfolio.

Wrapping machines with excellent filling accuracy for packaging butter, margarine, soup paste etc. in a wide range of formats — even in individual portions — are as much part of OYSTAR’s machine range as the stick pack machines for products that are easy to consume by virtue of the practical and user-friendly stick packs.

Whether your project is in Europe, in the Middle East, in Asia or the United States, or elsewhere, our experts are available to accompany you throughout the process. At the same time, our comprehensive service network ensures fast, straight forward and expert advice and support.

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A BUNDLE OF PACKAGING SOLUTIONS FOR THE DAIRY AND FOOD INDUSTRIES

See us at Booth no. Z B96

OYSTAR, one of the world’s leading providers of packaging machinery offers solutions to the packaging challenges of the dairy and food industries with state-of-the-art thermoform, fill and seal machines (FFS) for cups and stick packs, fill and seal machines (FS) for preformed cups, tubs and bottles as well as wrapping machines e. g. for butter and margarine. With flexible packaging machinery and complete customized systems we successfully meet the industry’s constantly changing market demands. Benefit today from our experience to develop your packaging solutions for the future.

www.oystar-group.com

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W GEA FOOD SOLUTIONS AT GULFOOD MANUFACTURING

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ith a bowl cutter, brine injector, defroster, dry coater and thermoformer on stand SC56, the GEA Food Solutions equipment at Gulfood Manufacturing represents the full range of preparation, marination, processing and packaging activities.

The GEA CutMasterCMV 200 on the stand is a 200-liter vacuum bowl cutter for high yield, high efficiency particle reduction, mixing and emulsifying. It features the exceptionally fast six-blade GEA TopCut knife system. GEA bowl cutters are also available with 325, 500 and 750 liter capacities.

The marination activity is represented by the GEA

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AccuJector 450 brine injector that ensures accurate brine distribution from top to bottom, particularly with low-profile fish and small meat parts such as boneless and bonein poultry, steaks and filets.

With separate brine flow control for each needle and a close needle pattern, it leaves no brine pockets around bones and only minimal needle marks on skin-on products.

The GEA ColdSteam T defroster (based on a GEA ScanMidi tumbler) life-size display on the stand is a machine that significantly reduces defrosting time to less than half that of conventional defrosting techniques. Products defrosted this way incur no drip loss or weight loss. It is a fully controlled, automated process, and the machine can also be used for regular marinating and massaging.

The recently introduced GEA MultiDrum 600 has revolutionized homestyle coating, and produces drycoated products with an authentic appearance. It offers controllable pick-up levels and delivers considerable cost savings thanks to a significant reduction of manual handling.

To show GEA's strength in packaging, a GEA PowerPak RT will demonstrate packing dates on the stand. This is a thermoformer that sets high standards in performance for medium-sized production capacities and is available with film widths from 320 to 560 mm. The GEA PowerPak range extends from the compact ST to the OCTOBER-DECEMBER 2014

extremely fast SPEED model.

The continuous vertical flow GEA SmartPacker CX400 is faster than the intermittent models thanks to the uninterrupted film transport during sealing and trimming. High speed, high efficiency with low film waste compared to conventional baggers.

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For further information please contact Birgit Christmann - Marketing & PR Tel. +49 (0) 6461 801 182, Fax +49 (0) 6461 801 88 182, E-mail Birgit.Christmann@gea.com

Packaging dates SWKEMN[ CPF GHĆ‚ EKGPVN[ with GEA PowerPak packaging machines

Flexible packaging concepts from entry model up to industrial high end machine Vakuum, MAP, Skin, ShrinkPak Peelable and reclosable packs (QT Ćƒ GZKDNG UGOK TKIKF CPF TKIKF Ć‚ NOU GEA labelling and printing solutions Highest hygienic standards Manual or fully automated product loading

Visit us at

GEA Food Solutions Middle East FZE Dubai Airport Free Zone, 5B-247 Dubai, United Arab Emirates Mr. Mukul Shukla, Tel. +971-50-4002209 Mukul.Shukla@gea.com, www.gea.com

engineering for a better world

Stand S-C56

GEA Mechanical Equipment

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Tarek Sibai

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ccording to the 2014 UN Comtrade Report, over AED 3 billion in estimated imports of fresh produce were recorded during the first half of 2014. At least 661 million kilograms of fruits and vegetables were imported to the Emirates during the same period. With the Arab state, specifically Dubai, successfully establishing itself as the regional hub for the trade of fresh fruits and vegetables, experts forecast further growth for the industry.

Against this backdrop, the International Perishables Expo Middle East (WOP 2014) running from November 9 to 11, 2014, will take place at the Dubai World Trade Center to shed light on the flourishing industry not just in the UAE but the entire region as well. Under the patronage of H.H. Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance, and Chairman of Dubai Municipality, the sixth edition of the event will gather local, regional and international

FOOD BUSINESS GULF & MIDDLE EAST

UAE POSTS AED 3 BILLION IN FRESH PRODUCE IMPORTS FOR FIRST HALF 2014 businessmen and industry leaders to maximize promising potentials, explore emerging opportunities and discuss growing technological and market trends. Organized by planetfair LLC, WOP Dubai is GCC's only dedicated exhibition for fresh edible food.

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said: “The entire regional fresh fruits and vegetables industry is witnessing rapid growth due to several significant factors such as high demand from its fast expanding population.

The holding of the WOP in Dubai is very timely as it will provide an avenue where stakeholders, influencers and leaders can exchange ideas to help further boost the regional sector. Like in the past years, this year's event will provide a unique businessdriven and practical environment to all participants as well as access to the region's fastest growing economy. Attendees from different parts of the globe will also have an opportunity to meet new and existing customers and find new markets for their expansion plans.

We expect this year's exhibition to be bigger and more fruitful.�

The exhibitors of WOP 2014 will come from Europe, the Middle East, Asia, Africa, the GCC, and the Americas. The fresh produce expo will run concurrently with its sister event,

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the IPM Dubai 2014: The International Plants Expo Middle East, the only international horticultural trade show in the Middle East.

The event will take place in cooperation with Dubai Municipality and Dubai Central Fruit & Vegetable Market, the region's largest market for fruits and vegetables, and with attendance from leading local and regional companies. In addition, Eurofruit Business Forum, a series of 60-minutes sessions on key themes in fresh produce business in the Middle East, will also take place during WOP 2014. The forum will discuss carefully chosen topics to help participants who are looking to expand their businesses in the region.

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weets & Snacks Middle East in Dubai is growing once again. Around 230 suppliers from 38 countries - that is approximately thirty percent more than for the previous event in 2013 - will be presenting their products at the World Trade Centre in Dubai from 9 to 11 November 2014. Halls 3 and 4 are fully booked and a waiting list underlines the continuing heavy demand for more exhibition space. Interest in the event has also increased considerably among the visitors again this year.

The pre-registrations have risen drastically by around 85 percent. With this excellent result, Sweets & Snacks Middle East, which is taking place for the eighth time this year in Dubai, is setting new records. In accordance with this, the organisers - Koelnmesse GmbH and Dubai World Trade Centre - are expecting a successful trade fair for exhibitors and visitors alike.

Sweets & Snacks Middle East can impress particularly with regard to exhibitor quality and internationality. Among the companies

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SWEETS & SNACKS MIDDLE EAST SETS NEW RECORD already exhibiting are Candelite (UAE), Cemoi (France), Duc D'O (Belgium), Lambertz (Germany), Original Candy (UK), Original Gourmet (USA), Peccin (Brazil), Roshen (Ukraine) and Witor's (Italy).

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national pavilions from Germany, Jordan and Turkey will be presenting their products on a much larger area. Belgium, Brazil, China, Greece, Malaysia, the Netherlands and the USA will also be at the venue in Dubai with own pavilions.

Exhibitors from Finland, Mexico, The Philippines and Russia will be present for the first time. The exhibiting companies will be presenting their products on a gross exhibition space of around 6,000 m2, making this year's Sweets & Snacks Middle East the biggest and most successful event since its foundation in 2007.

Visitors will also be focusing heavily on quality.

An important element is the "Hosted Buyer Programme", which has been further expanded.

A variety of selected services will make the event evenmore attractive for top buyers.

Sweet & Snacks Middle East principally targets industry visitors from the Gulf region, its neighbouring states as well as North African countries. The important question of the trends in the sector will be answered in collaboration with the market research institute Innova Market

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Insights: The Top 10 trends - from both an international and a regional perspective - will be exhibited in an attractive trend pavilion with the title "Sweet Trends".

A new product presentation as part of Sweets & Snacks Middle East as well as an awards ceremony will also be held for the first time. Trade fair exhibitors can present their innovations to the top-class specialist trade fair audience in an additional attractive environment.

In parallel with Sweets & Snacks Middle East, a range of other trade fairs will take place. The Speciality Food Festival, SEAFEX and Gulfood Manufacturing offer exhibitors and visitors the opportunity of further synergising their visit.

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APPETITE FOR HALAL FOOD PRODUCTS ON THE RISE

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ith consumer spending on food rising in the GCC region, the food and beverages segment of the global halal industry is sensing a big opportunity in the UAE and the rest of the region.

Recent researches point out that a steady rise in population, increasing per capita income and a booming tourism industry are the main drivers of food consumption in the GCC, encouraging the global halal industry to zero in on a leading regional platform that offers instant access to a predominantly Muslim population of the region.

“Food and beverages is the largest segment of consumer expenditure in the GCC region, which has one of the fastest growing populations in the world. This, coupled with rapid economic growth and relative youth of the population, is set to drive demand for halal food and beverages in a big way, thus stressing the importance of a platform like the OIC Halal Middle East Exhibition & Congress,” said Mr Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

According to latest market reports, the GCC population is set to grow at a rate of over 30 per cent and touch 53.5 million in the next six years, while the consumer spending on food in the region is expected to reach $106 billion in the next five years.

Globally, the halal food & beverage market is valued at US$1.1 trillion last year, which is likely to hit US$1.6 trillion by 2018, according to a recent study. Along with a halal food industry that is growing fast in the Middle East and North Africa region, this points to a highpotential market where opportunities are plenty for global manufacturers and dealers.

“The halal food industry is pretty competitive, but with the UAE being a gateway to the entire MENA market, the potential we hold is huge.

Besides, the UAE being a re-export market, we

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see great scope in sourcing basic food from countries and selling it to regional as well as international markets after further processing and branding them,” said Mr Midfa.

Held under the patronage of His Highness Dr Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah, the 3rd OIC Halal Middle East Exhibition & Congress will be held at Expo Centre Sharjah from December 8 to 10, 2014.

The event will consist of a trade fair and a congress, a series of specialized workshops and a complementary show, the 2nd 'Kitchen Equipment & Technology Exhibition Middle East'.

While the specialized workshops will provide in-depth knowledge about halal industry, delegates to the congress can expect to see the who's who of the global halal industry, convergence of major halal producers and buyers and network with manufacturers and buyers.

“While food and beverages will be the main focus of the exhibition, other products and services that come under halal will also be featured prominently during the show. Besides, the congress will be all-inclusive halal event, where every segment of the industry will be covered, right from tourism to cosmetics and standards & certification to business opportunities in various countries,” added Mr Midfa.

While the exhibition will also host special pavilion from countries such as Malaysia, Indonesia, Korea, Japan, Libya and Iran, the concurrent Kitchen Equipment & Technology Exhibition Middle East will provide easy access to latest kitchen essentials to the region's hospitality and catering industry.

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IAL Middle East, the region's fastest growing food & beverage exhibition will return for its 5th and the largest edition from 24 - 26 November at the Abu Dhabi National Exhibition Centre. Held under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority, SIAL Middle East is expected to feature more than 1000 exhibitors from over 50 countries and aims to attract 15000+ dedicated trade visitors from the industry.

In 2013, SIAL Middle East witnessed a 37% year-on-year increase in number of visitors and cemented its position as the genuine business class event for the food and beverage industry in the region. Talking about the 2013 edition, Jude Akhidenor, Regional Agricultural Attache, The Office of Agricultural Affairs (OAA) said, “We have taken part in SIAL Middle East for many years as we represent the US Consulate and we are here to support the companies that are taking part in SIAL Middle East. In

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SIAL MIDDLE EAST TO RETURN IN NOVEMBER WITH ITS LARGEST EDITION comparison to the last few times that we took part in SIAL, we feel that there are an increasing number of people who visit this exhibition”. Similarly Mohamed Al Fasali, CEO, Jenaan Investment said, “I am happy with the exhibition this year and Jenaan Investments will definitely be taking part again next year. SIAL Middle East is a 'must' for us”.

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Authority (ADFCA). ADFCA has been a key to the success of SIAL Middle East by providing support and ensuring that key buyers attend through a dedicated hosted buyer programme.

The three-day event is part of SIAL Group, the world's largest network of professional B2B food exhibitions which include SIAL Paris, SIAL China, SIAL Canada, SIAL Asean and SIAL Brazil.

“Almost 65 per cent of the exhibitors at SIAL Middle East 2014 are new to the region to access this important market,” said Joanne Cook, SIAL Middle East Managing Director.

“The SIAL Group focuses on innovation and having such a high percentage of new comers to the Middle East reinforces our mission to encourage food evolution”.

More than 20 national pavilions will be part of the event this year including many who will be present at the event for the first time.

The 2014 edition of SIAL Middle East will also co-locate Middle East Pack, a dedicated event featuring packaging, processing,

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ingredients, printing and handling industries companies for the Food & Beverage sector.

Running alongside a food exhibition is a natural synergy for Middle East Pack as food manufacturers visiting SIAL Middle East make up the second highest profile of visitors.

SIAL Middle East 2014 returns with a threeday conference, a hosted buyer program, La Cuisine by SIAL international chef competition, and the prestigious SIAL Innovation Area, showcasing the world's most innovative food and beverage products, including winners from the global competitions from events in China, Brazil, Canada, Manila and Paris.

For more information on SIAL Middle East, go to www.sialme.com

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BEST VARIETIES OF DATES AND DATE DELICACIES

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he eighth edition of the Emirates International Date Palm Festival will run from November 24 to 29, 2014 at the Abu Dhabi National Exhibition Centre (ADNEC) under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, Chairman of the Abu Dhabi food Control Authority (ADFCA).

Organized by ADFCA in association with Date Palm Friends Society and SIAL Middle East, the festival will bring together the largest exporters and producers of dates from the UAE, Saudi Arabia, Oman, Tunisia, Algeria, Morocco, Iraq, Jordan, Palestine and Iran to provide the best varieties of dates and date delicacies. In addition to the UAE national pavilion, over 200 exhibitors have already confirmed their participation with dedicated pavilions.

In its eighth edition, the highly successful event will showcase a wide variety of the finest dates as well as the UAE's rich cultural heritage associated with date palm. The festival will also feature various social, cultural and artistic activities, besides offering discounts up to 40% on a wide range of date varieties.

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Mohamed Jalal Al Raysi, head of the event organizing committee, said: "Dates are important crops in the UAE as well as an integral part of our history and cultural heritage. With the rising production and consumption, today dates have a strong presence in international markets. Food industry recognises dates as an important ingredient in preparing pastries, popular sweets, juices, among others due to its numerous nutritional and health benefits. It is indeed not worthy that our leadership extends special attention to date palms through establishing dedicated centers and organizing numerous exhibitions and festivals."

Al Raysia added: “This year, several new activities and programme's are planned at an exciting and all-inclusive event for visitors and to create a powerful image about the palm tree in their minds. With close coordination and cooperation from various stakeholders, we look forward to presenting yet another successful event and building strong partnerships with exhibitors, international trade organizations and local companies."

Fadi Jamil Saad, General Manager of Emirates International Date Palm Festival, said: "In bringing the largest date produces and traders from around the world under one roof, Emirates International Date Palm Festival 2014 will offer a wide selection of date varieties at hugely discounted prices. This year, we also expect to draw over 200 exhibitors from more than 16 countries as well as 20,000 visitors."

A date palm museum featuring a large ensemble of images, photographs, cut-outs and display screens, as well as live demonstrations by craftsmen will serve as the key highlight of the date palm festival this year.

Among other activities lined up for this year are a series of entertainment, educational and fun initiatives including an educational maze and a massive message board that will invite visitors to leave short messages.

The festival will coincide with SIAL Middle East, the region's fastest growing food & beverage exhibition, which will run from 24 26 November. The event is organized in strategic partnership with ADFCA.

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Under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of the Abu Dhabi Food Control Authority

24 – 29 November 2014 Abu Dhabi National Exhibition Centre, Abu Dhabi Timings:

Monday 24th Nov to Thursday 27th Nov from 10am to 9pm Friday 28th Nov 3pm to 10pm | Saturday 29th Nov 10am to 8pm Enjoy massive discounts on more than 200 varieties of dates from 15 countries Be a part of number of family activities and know more about the date palm by experiencing climbing, planting and palm products making

Diamond Sponsor

Platinum Sponsor

CSR Sponsor

Gold Sponsor

Gain valuable information displayed at the Dates Museum – new for this year!

Attend cultural shows at the Traditional Theatre Take part in date cooking contest and win lots of prizes with Chef Manal Alalem

Silver Sponsor

Scan this for full details on your smartphone

Iphone

Food Security Sponsor

In collaboration with

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Emirates International Date Palm Festival

@DATEPALMFEST

@datepalmfest Android

www.datepalmfestival.com

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PROMOTING HEALTHY FOOD IS A GLOBAL NECESSITY An exclusive interview with Anda Arko, Sales Director, Valens International

Anda Arko

Q. Could you please tell us about your company?

Valens is privately held company from Europe, Slovenia, focused in development and manufacturing of dietary supplements and functional ingredients for food and beverage industry. The company was established in 2006 and since then we have had constant growth in sales every year.

Q. Why did you turn into the nutritional and healthy food sectors?

People are more and more aware of the importance of healthy lifestyle, which includes sports activities, managing stress and eating healthy. Since it's almost impossible to have balanced meals every day, consumers are looking for products which are not only healthy but also easy to intake, like snacks or ready made meals. Valens has the knowledge and top quality ingredients, so entering food and beverage sector was a logical step for us.

Q. What are your major products?

Our key products are Q10Vital®, a patented form of Coenzyme Q10 with superior absorption and solubility, Slim&Fit® with synergistic fat burning mechanism and Valechol®, barley flour enriched with betaglucans which contribute to heart health.

Besides these best sellers we also offer functional concepts, focused in energy, antiaging, immune system and other health issues.

Our ingredients enable simple incorporation into various foods and beverages.

FOOD BUSINESS GULF & MIDDLE EAST

Q. Can you tell us why Coenzyme Q10 is so popular?

Most of people have heard of the use of CoQ10 in cosmetics, like creams for anti-aging, however health conscious consumers realize that you need to nourish your body from the inside to reach expected results. CoQ10 is what I call “a miracle substance”, which on one hand has a key role in energy metabolism and on the other hand offers a great source of natural antioxidants, fights free radicals, contributes to heart health and has significant positive effects in treating neurodegenerative diseases.

Q. In which way is Valens Coenzyme Q10 different from others?

CoQ10 is originally fat soluble substance, which makes it very difficult to be absorbed.

Valens developed a water-soluble form Q10Vital, which was clinically proven to have 4 times better absorption in compare to other forms of CoQ10. Our clinical studies were published in prestigious nutrition magazines which give us the best possible references.

Q10Vital has excellent stability in various food and beverage processing technologies, and enables easy incorporation into dairy products, juices, instant drinks, chocolate, cookies, etc.

Q. Valens was one of a very few companies which got health claim from EFSA? We are especially proud of our Valechol® which was approved from EFSA to be lowering cholesterol and contributing to heart health.

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bars — can claim these health benefits in communication with consumers.

Q. Which is your major market? Do you export to Middle East market?

Our major clients come from Europe. After obtaining EFSA's positive opinion for Valechol, we instantly attracted buyers from Malaysia and Japan, where the demand for barley betaglucan is very high. In the last 2 years we have been promoting our ingredients in Middle East and India, where our clients already made some tests and the feedback is very positive.

Q. How do you find the Middle East market especially Arabian Gulf?

Gulf region is a big challenge, since people here are used to eat lots of fats and sugar. First you have to convince the manufacturers that “functional foods” are their future, second and equally important is putting a lot of effort in promoting new products to their customers.

Promoting healthy food is a global necessity and I believe it's very important that promotion

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comes from the government as well. Having healthy residents should be top priority of every country and I am sure things are going in this direction in Middle East as well.

Golden standard in health ingredients

Valens has been helping manufacturers from all over the world to develop delicious healthy products for almost a decade. We have been trusted by renowed dairies, juice factories, coffee manufacturers, bakeries and many others to offer full support in developing and launching new functional products to the market. Besides our most popular concepts in Energy, Anti-Aging, Immunity, Beauty, Heart Health, Slim&Fit and Memory, we are happy to offer custom made solutions for our clients.

Let us help you make the important step.

Valens International Email: info@valens.si Phone: +386 593 340 21 Mobile: +386 41 214 540

www.valens.biz

OCTOBER-DECEMBER 2014

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PEOPLE IN THE UAE ARE PASSIONATE ABOUT ITALIAN FOOD PRODUCTS

he Italian Trade Agency - ITA is the Government agency that supports the globalization of Italian firms, under the strategies of the Ministry of Economic Development, the Ministry of Foreign Affairs as well as the Ministry of Economy and Finance.

ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries by providing information and assistance to Italian as well as to local enterprises. In the frame of its mission, ITA organizes the official Italian participation to fairs and exhibitions, inbound and outbound business delegations of local buyers and journalists to Italy as well.

Over the past few years, the UAE have been the first market for Italian exports throughout the Arab world. Italy is ranked seventh place overall, among supplier countries, opportunity to acquire visibility, and third among the European promote and advertise partners. In 2013, Italian exports companies and range of to the UAE amounted to 5.5 billion products offered.

Euro and similar figures will be Italy indeed is always shining attained also in 2014. among the exhibiting countries Coming to the food sector, the with the largest National Pavilion Italian exports to the UAE, related in terms of both surface and to the total of the products of exhibitors for every food sector agriculture, food and beverage exhibitions in the UAE. industry shows steady growth from On the occasion of the 2011 (+14%) to 2012 (+ 39%), Speciality Food Festival 2013 (+39.8%), with a further upward trend in 2014 (+5%) in Dr. Ferdinando Fiore Exhibition 2014, from November 9 to 11, 32 Italian companies the first quarter. Among the main Italian Trade Commissioner (among which 13 coordinated products imported we can find - UAE & Oman

by ITA), will exhibit their pasta and fruit and vegetables products. ITA will not only organize a simple such as kiwi fruits, grapes, apples and salad. product display, but it will also give The demand for imported products is professional visitors from the UAE and the Gulf continuously increasing, in light of the region, the opportunity to experiment, taste and significant expansion of the tourism sector and touch each product on display in the occasion the large number of new hotels and resorts of the daily “cooking shows” reserved to the open or planned in the UAE, along with the Italian exhibitors and organized in co-operation growing numbers of new Italian restaurants with well renowned Italian restaurants CERTO, (more than 100 at present).

BICE Mare, Sapori di BICE and EP WORLD Among all the western cuisines, the most popular is the Italian one. People in Dubai and CATERING FACILITIES MANAGEMENT. in the UAE in general, are passionate about Italian food and Italian products.

Exhibitions remains in the UAE one of the best promotional tools in order to enter in contact with a wide number of visitors, coming virtually from a geographical area which count more than 2 billion inhabitants, covering three different continents — Europe, Asia and Africa.

Participating to the exhibitions give the

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FOOD BUSINESS MAGAZINE BRINGS YOU AN EXCLUSIVE COVERAGE ON POLISH AGRO FOOD SECTORS. OUR MANAGING EDITOR MR. M. MATT WAS INVITED TO EXPLORE THE BUSINESS OPPORTUNITIES AVAILABLE IN THE POLISH FRUITS AND VEGETABLE INDUSTRY. DURING HIS THREE DAYS STAY IN POLAND, MATT VISITED MANY FACILITIES INCLUDING JABLUSZKO - A FRUIT GROWERS ORGANIZATION AND PROCESSING FACILITY, VAGAPOL — A GREENHOUSE VEGETABLE PRODUCERS ASSOCIATION, THEN BIOBAZAR, AN ORGANIC MARKET WHERE ORGANIC FOOD PRODUCTS ARE SOLD.

DEVELOPMENT OF AGRIFOOD SECTOR IN POLAND

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oland is a country situated in the central part of Europe and is characterized by a large variety of natural conditions in its regions.

Agriculture sector is characterized by a large fragmentation of holdings, a large number of people employed, the prevalence of soils with average or low usefulness for agriculture and by relatively low use of industrial means of production.

Food industry is one of the key sectors of the Polish national economy. Its share in GDP stands at about 6%, and the gross added value it generates fetches around EUR 6 billion. The Importance of this branch is also reflected by the fact that it holds an approximately 20% share products sold by the entire industry and an about 16% share in total employment of this sector. On its accession to the EU, Poland has grown to become the sixth biggest food producer and a major net exporter of agricultural and food products.

According to the preliminary estimates of production of major agricultural and horticultural crops in 2014, the production of basic cereals and mixed cereal will amount to 25.7 - 26.8 million tons, i.e. 6% - 10% more than in the last year, production of rape and turnip rape is estimated to be approximately 2.6-2.7 million tons, I.e. by about 3% less than in the year 2013.

The production of vegetables is estimated at 4.2 million tons, i.e. 5% more than last year's harvest, and production of tree fruits will reach

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more than 3.6 million tons, i.e. by 2% more than last year's very high harvest, and berry fruits is estimated at almost 0.6 million tons, i.e. 8% less than last year's harvest.

Poland is stepping up its food exports to Asian markets, especially Japan, Vietnam and China. Polish food is increasingly popular in these countries-and not only because it is offered at a competitive price. The main thing going for it is the use of modern processing technology and quality ingredients as well as original recipes highly valued on international markets. Asian markets are increasingly opening up to Polish businesses and exporters Fruits and vegetable production Many Polish firms engaged in fruit and vegetable processing, have been doing exceptionally well on the foreign markets. Consumers from other EU countries already accept Polish food today, together with its quality features, as the increase of the export orientation of different branches of the food economy indicates.

Poland is the biggest producer of apples in Europe, the bulk of which is exported in either a fresh or processed state. The production of apples in Poland is on average about 2.3 - 2.6 million tons. Polish apples grow in favourable climate and soil conditions. It results in delicious taste and nutritious value of our products. Apples are harvested very carefully, because only mature, but not too ripe fruit can be well stored.

Poland also holds a leading position in the production of berries (strawberries, raspberries and currants) and outdoor grown vegetables, such as onion, cabbage and cauliflower.

The fact that many varieties are available all year round is due to the good moment of harvest and Controlled Atmosphere storage, where temperature, oxygen and carbon dioxide are precisely controlled.

The production of tomatoes in Poland is OCTOBER-DECEMBER 2014

concentrated in the southern and eastern part of Poland. Annual production exceeds 445 thousand tons. Standard round and beef tomatoes cover the vast majority of Polish tomato production. Standard round, 57-67 caliber tomatoes are the most popular export produce, appreciated by our partners for perfect quality and taste.

Because the natural taste and look of the healthy tomatoes is of great importance in the increasingly competitive market,. The products are sold only under the EU Class 1. The highest quality of our tomatoes is guaranteed

by EurepGAP certification, Integrated System of Production and traceability system.

Poland is one of the leaders in the production of cauliflower, a vegetable perfect for cooking and eating raw, which is low in fat, high in fibre, vitamin C and folic acid. The production of cauliflower in Poland covers about 10.9 thousand ha.

FOOD BUSINESS GULF & MIDDLE EAST

P O L I S H

56

J

abluszko company is an organization of fruit and vegetable producers, bringing together 63 producers, with a total of about 800 ha of orchards. This makes the company one of the biggest producer organizations in Poland.

During the year, the company is able to prepare to sell approximately 30,000 tons of fruit.

These are mostly apples, but Jabluszko also offers strawberries, pears, sweet cherries, plums, cherries and blueberries.

“Our target market is a customers who are looking for suppliers of fresh fruit with a guarantee of quality and continuity of supply”, says Jabluszko Quality Manager of Przemystaw Jasinski.

“Our motto “the healthiest of the tastiest” is realized in all stages of production, harvesting and preparation of fruits. Our passion is for the provision of fruit of the highest quality requirements. Certificates of Integrated Production, GlobalGAP and BRC are the best proof that our fruits are healthy, safe and of the highest quality, and all the stages of production are strictly controlled”.

“Our own consulting department makes us able to advise producers on an ongoing basis and to control the quality of manufactured fruits”.

Jabluszko is also a manufacturer a of Pyshniak juice which is squeezed with fresh apples grown in our orchards. Naturally cloudy apple juice Pyshniak is produced throughout the year with the highest quality fresh apples. This is possible thanks to the producer of juice is a group of producers dessert FOOD BUSINESS GULF & MIDDLE EAST

U P D AT E

APPLES, PLUMS, CHERRIES AND BLUEBERRIES

apples, which are delivered to supermarkets.

Jabluszko company has a wide range of storage and sorting. Fruits are stored in the storage chambers with ULO technology, so they are always fresh and tasty. Modern machine for pre-sorting, multiple packaging lines and a large compartment for presorted apples, allows us to quickly prepare fruit according to wishes of our customers, both in terms of size and coloration as well as the packaging.

OCTOBER-DECEMBER 2014

P O L I S H

U P D AT E

57

WIDE RANGE OF TOMATOES

V

egapol is a group of greenhouse vegetables producers based in Poland.

The company has a considerable experience, passed from generation to generation, in the cultivation of tomatoes and cucumbers.

“Our range of services includes the sorting, packaging, storage and transportation of our quality fruit”, says Joanna Kobylinska, sales manager of Vegapol.

“Every year the company increases and modernizes its greenhouse complex located in the central part of Poland, in pure agricultural area. The farmers' personal commitment and specialist knowledge help to ensure the flavor and great aroma of our products”.

“VEGAPOL offers wide range of tomatoes: medium - size tomato, large - size tomato and cocktail tomato. For a few years now, we are the biggest producer of raspberry tomato, pink tomato, in Poland.

“Product safety and quality are an absolute priority in production of vegetables at our facilities. Our products are certified according to international quality standards including GlobalGAP, BRC and Poznaj Dobra Zywnosc, and Try Good Food Certificate”, she adds.

A sophisticated quality management system ensures product safety and his traceability.

“In order to fulfill every market requirement, our vegetables are subject to sorting with the use of modern machines which allows delivery of any desired quantity according to four different size- classes and in ten colour tones.

The packaging is always adjusted to the product size. Modern refrigerated trucks, perfect organisation and our own fleet mean that our products are brought to market under the right conditions”.

“The tomato Admiro is tough fruit with attractive colour and distinctive shine, intended for selling by weight. The tomato has the red color and round shape. It is available in four basic sizes: A, B, BB, BBB. “Pink Beef Tomato is our Polish specialty. Is the fleshy fruit of a unique and excellent taste. It is both refreshing and sweet. It has a fifth taste: umami. The tomato has an attractive pink OCTOBER-DECEMBER 2014

colour and round shape. The star shaped calyx stays fresh long”.

“Having in mind the preferences of our customers, we try to diversify our product range.

We offer a varieties of cocktail and cherry tomatoes, which can vary depending on the season. Each year brings a new flavor in the form of newer, sweeter and more refined varieties”.

FOOD BUSINESS GULF & MIDDLE EAST

AUSTRALIAN

58

I

t is a given that it is the diet we choose that makes us healthy, but the secret lies in the green foods. An Australian company has discovered a whole new food concept and has focused us on a greens product which grasps the answer to gaining wellness. Morlife, seen as a leader in the research and development of a new food type; functional foods, has revealed that we have made a massive inaccuracy when it comes to what food, and how it undoubtedly makes us well.

We all know that eating more greens is good for us, but the question is, do we know why? The answer lies in our digestive system.

When we eat food, it has been revealed that it either leaves an acid or an alkaline residue.

In our busy, fast-paced lifestyles it is hard to maintain a healthy, balanced diet and we are likely to indulge in foods which leave an acidic residue. This acidic residue exposes us to stress, weight gain, energy loss, sickness and disease, and also influences sleep quality. Our typical diet consists of 70% acidic foods and 30%

FOOD BUSINESS GULF & MIDDLE EAST

U P D AT E

FOUND‌ WELLNESS IN GREEN FOOD alkaline foods, this diet must change in order for us to function properly.

Morlife has developed a high potency food supplement called Alkalising Greens ph7.3 which helps the body move to a more alkaline state. Known as the companies 'hero product', Alkalising Greens ph7.3 is packed with potent nutrient dense green super foods, alkalising minerals and L- glutamine to facilitate an alkalising environment. It also contains specialised herbs which are beneficial for promoting balance. This is the perfect way to maintain a slightly alkaline state.

Morlife aims to prove the functional basis of the alkalising greens; this proven by measuring the alkalising potency using a PRAL measure. A positive PRAL reading indicates an acidifying food and in contrast a negative PRAL reading indicates an alkalising measurement; therefore -54 for alkalising greens specifies that it is highly alkalising.

After taking the supplement consumers were reporting that they feel more energetic, are less stressed, fell trim and remarkably don't crave chocolate biscuits. Alkalising Greens certainly meets the greens market trend which is currently taking the world by storm and provides the unique answer to wellness.

OCTOBER-DECEMBER 2014

A Refreshing New Approach..

to wellness Alkalising

purify your body with

Emirates Snack Foods LLC United Arab Emirates info@esf-uae.com Tel : 00 9714 285 5645

www.alkalisinggreens.com Tel: +61 7 5571 7744 exports@morlife.com

CYPRUS

60

U P D AT E

CYPRUS — THE GARDEN OF MEDITERRANEAN

C

yprus is the third smallest country of the EU. Compared to its other EU Mediterranean neighbors, has small agriculture sector and although facing strong competition from cheaper imports from third countries, Cyprus boasts high-quality products, which make the island known as the garden of the Mediterranean. A wide range of soil types coupled with a number of unique microclimates, favour the production of a variety of high quality products, produced and packed in up to-date packaging houses of latest technology, conforming to both European and international standards.

Agricultural sector in Cyprus contributes about 2,2% to country's GDP and makes about 35% of domestic export.

Potatoes The main Cypriot crop and agriculture export product are potatoes. Climatic conditions and the natural calendar of their collection makes them available for European recipients beyond the traditional “continental” season. The most important for export is the spring crop (February - June), which gives about 80.000 tons of the product, although an important quantity of potatoes is also exported in the winter season (November - February).

Cultivation of potatoes is concentrated in the south-east part of the island, mainly in the east of Larnaca, on the areas known for special red soil that is rich in minerals providing the produce with extraordinary taste and quality.

Thanks to its properties Cypriot potatoes also have an easily recognizable reddish peel.

Cypriot potatoes are extremely adaptable and suitable for both direct consumption and industrial purposes.

Citrus fruits Traditionally cultivated in Cyprus and the second important for trade crop are citrus

fruit, present in the island at least since XV century. Today cultivation of citrus covers about 54.000 ha and annual production reaches 110.000 tones, where about 70.000 tones are exported. Cyprus rich offer of citrus is available from October till June.

Among traditional fruits there are varieties cultivated solely in Cyprus, like Mandora - a hybrid which combines the taste and size of both orange and mandarin.

Cyprus is the major supplier of fresh grapefruits in the European Union adapting its offer to the market demand, like increasing cultivation of red flesh variety.

Cypriot grapefruits are known for their juice and sugar content, which is a result of virtually perfect growing conditions.

The island enjoys also international renown for the top quality of its lemons, thin-skinned juicy with rich flesh and strong aroma and remains an important winter and spring supplier of this crop.

The reputation earned by Cyprus for high quality oranges also reflects decades of experience with this crop. Many growers and exporters can trace their history back several generations.

Olive oil Olive trees have been cultivated in Cyprus for thousands of years. Wild olive trees are found in great numbers, especially in the southern Troodos range and there exists plentiful archaeological evidence related to the olive tree and its products dating from thousands of years before Christ.

A major expansion of olive cultivation occurred in the 30's but the post-war expansion was phenomenal. Between 1946 and 1958 olive trees increased by 40% and since 1953 the olive tree has

FOOD BUSINESS GULF & MIDDLE EAST

become the most numerous non-forest tree in Cyprus. Olive tree cultivation starts from the seaside areas and spreads inwards up to an altitude of 900 meters. Lowland Nicosia district concentrates the greatest proportion of olive groves accounting for 40% of the total area devoted to olive tree cultivation.

Today cultivation of olive trees covers an area of about 12.000 hectares representing 9.5% of cultivated land with a total production of 23.000 tons of olive fruit.

Olive oil is the juice extracted mainly from the flesh of the olive fruit using mechanical processes (as opposed to chemical extraction), therefore delivering a product free from chemical additives.

Cypriot olive oil is very rich in aroma and has low level of acidity, the thing which is especially esteemed. It is offered in different packages according to the specifications of customers in each country.

Cyprus growers are grouped together in producer organizations aiming at specialization of cultivations and strengthening their position in the market and are continuously supported by government services in their efforts for improving quality of production and exports. Several specialized research centers are constantly experimenting with new varieties of produce and growing techniques, while the Plant Health and Quality Control Service ensures strict international standards and quality controls are maintained.

For more information on Cyprus agriculture export offer please visit the website of Cyprus Trade Center Dubai www.ctcdubai.org

OCTOBER-DECEMBER 2014

9 - 11 NOVEMBER 2014

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