Interview
“Sören Affeld has been appointed Managing Director of the leading, Germany-based soil and substrate producer Stender GmbH. Mr. Affeld holds a Master of Business Administration and Economics. Before joining Stender, Mr Affeld worked at the global young plant company, Syngenta Flowers as Country Manager for Germany and Eastern Europe. In an interview with Gulf Agriculture, Mr. Affeld shares his view on the industry challenges, how Stender intends to tackle them and why 'fulfilling consumer needs' and 'sustainability' are set as key priorities in Stender's strategy for Europe and Middle East." Sören Affeld, new Managing Director Stender GmbH
STENDER SETS G COURSE FOR GROWTH WITH NEW MANAGING DIRECTOR
A: Congratulations to your appointment. Have you already acquainted yourself with the business? Thank you, and yes, I received a very warm welcome by all employees, and I feel grateful and honored to be given the chance to lead such a successful and passionate team. Due to my previous assignment at Syngenta Flowers I know well the industry dynamics and the challenges that our customers face in their daily business. The famous first
20 Gulf Agriculture | www.gulfagriculture.com
November-December 2020
