Jan-March 2021 edition of Travel Business Asia & Middle East

THE SHOPPING capital of the Middle East

JORDAN

offering breathtaking and mysterious sights

ECO-CONSCIOUS Element Brand Expands In The Middle East With The Opening Of Element Al Jaddaf

WATER EXPERIENCES

At Cheval Blanc Randheli

OMAN AIR

Reaches ‘28 Years Young’ Milestone!

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18 DUBAI

26 CYPRUS

Managing Editor

Matt Matthews

Associate Editors

Jessie Jorge

Megha Mary Matt

Graphic Designer

Aleena Susan John

Contributors

Neville J. Chandler

P.K. James

Shakeeb Kolakadan

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Travel Business Asia & Middle East is aimed to serve the fast growing, travel, hospitality, airline and airport industries in the Middle East and Asia by providing expert information to our readers in our four comprehensive issues in a year.

The portal and the magazine continue to help professionals in the travel industry to drive commercial success with all year round opportunities to make connections and access to industry news and developments, trends and technologies from around the world. It is circulated throughout the Middle East and worldwide in addition to the extra distribution at various airline, airport, travel, tourism, hotel and hospitality events. The magazine provides editorial coverage on a wide range of topics which are of interest of industry professionals.

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HOTELS & RESORTS AIRLINES

40 GROUND HANDLING

DNATA CATERING AMONG FIRST TO ADOPT INDUSTRY’S NEW SAFETY GUIDELINES GLOBALLY

Dnata, one of the world’s leading air services providers, has underscored its commitment to consistently delivering the highest standards of health and safety across its global catering operations. The company has adopted the new industry guidelines of the International Flight Services Association (IFSA) and the Airline Catering Association (ACA). The guidelines support the airline and airline catering industries worldwide as they take actions in response to the COVID-19 pandemic.

Launched in early February, the ACA/IFSA guidance provides a sensible approach to implementation, highlighting ways in which individual locations and processes can best be re-engineered to meet the updated health and safety

standards. Although COVID-19 is not a foodborne illness, it also provides direction for risk assessment and mitigation. The guidance was developed

by representatives of caterers, airlines, suppliers and industry consultants, ensuring an approach that fits the whole industry.

WYNDHAM HOTELS & RESORTS CONTINUES GROWTH TRAJECTORY ACROSS EUROPE, MIDDLE EAST, EURASIA AND AFRICA

Wyndham Hotels & Resorts, the world’s largest hotel franchising company by number of properties with over 8,900 hotels across nearly 95 countries, continues to cement its presence across Europe, Middle East, Eurasia and Africa (EMEA) with a series of recent hotel launches and a strong line-up of openings for 2021.

In a year of historic challenges

for the travel industry, in 2020 Wyndham achieved 38 new hotel signings in the region, a host of important openings, in addition to launching multi-faceted initiatives to support and empower hotel partners across EMEA to help re-build demand in response to changes and on-going travel restrictions.

Some of Wyndham’s key

2020 openings included the European expansion of Ramada by Wyndham in Madrid, Valencia, Leeds and Budapest and continued momentum in India and Pakistan. Other highlights included the expansion of La Quinta by Wyndham in Turkey, and the debut of the Super 8 by Wyndham brand in the UAE alongside more openings in Germany.

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EUROPEANS HEAD TO DUBAI FOR ATM

The First Major In-person International Travel Trade Event to Return to the Calendar since 2019.

Thousands of European exhibitors, visitors and buyers will travel to Dubai for Arabian Travel Market (ATM), which will be the first live major travel trade show anywhere in the world this year.

Organised by Reed Exhibitions, the 28th edition of ATM will take place at the Dubai World Trade Centre (DWTC) on 16-19 May 2021.

The rapid pace of vaccinations across Europe and the Middle East means that travel trade professionals will be able to do business face-toface – for the first time since the start of the coronavirus crisis.

Reflecting the post-pandemic recovery, the theme of the show will be ‘A new dawn for travel and tourism’.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “We are delighted to see such strong support from European delegates who are preparing to travel for business again, and eager to return to live events.

“With ATM lined up as the first opportunity for the global travel industry to meet again in-person, the feedback we hear from exhibitors is that the travel trade is keen to reunite, reconnect and rebuild.”

ATM will be an integral part of Arabian Travel Week (1626 May) – a festival of events, conferences, exhibitions, networking and briefings.

Furthermore, a new hybrid format will also see a virtual ATM running on 24-26 May to reach a wider audience than ever before.

ATM Virtual, which made its debut last year after ATM

2020 was postponed, attracted 12,000 online attendees from 140 countries.

Curtis said: “A virtual element is vital because many industry professionals from around the world will be unable to attend the live event.

“Some countries are seeing a slower easing of travel restrictions than others, and our experience from ATM Virtual last year proved how valuable an online event can be.

“The hybrid format of faceto-face and online meetings offers the best of both worlds.”

Registration is live for ATM and the show has already more than 15% signed up visitor delegates from Europe.

The largest contingent is from the UK followed by Turkey and Russia. Other large delegations come from Germany, Greece, Italy and the Netherlands.

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JETEX EXPANDS ITS PRESENCE IN DUBAI

With global business aviation market set for significant growth, Jetex continues to expand its presence at the flagship VIP Terminal in Dubai, the largest purpose-built facility of its kind in the world.

Jetex, an award-winning global leader in executive aviation, signed an agreement with Falcon Aviation to manage its FBO and hangar at Al Maktoum

International Airport, Dubai. This is a significant milestone for the global private aviation industry as Jetex is now operating the world’s largest private terminal in terms of VIP lounge space, which spans more than 32,000 square feet.

The new passenger lounge will complement Jetex’s existing facilities to meet the growing demand for private jet travel in the region. As the world’s leading

FBO brand, Jetex will lend its expertise to enhance the lounge to ensure that all customers enjoy consistent world-class service standards the company is known for. Travelers will enjoy priority access to a range of new elegant extras, including dedicated spaces for those seeking utmost privacy, luxury en-suite bedrooms and a kids club.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) launched its ‘Spring in Abu Dhabi’ campaign, which will bring exclusive offers on leisure experiences to UAE residents and visitors. The campaign will include a variety of deals and offers across

participating hotels and F&B outlets from 25th March to 10th April.

The domestic campaign will include a variety of hotel ‘staycation’ deals and offers across 50 hotels throughout the capital. UAE residents, families, and

visitors will benefit from half board packages, including breakfast, as well as lunch or dinner, for a minimum of two nights’ stay at any of the participating hotels, with the second room booked at half rate, with children under 16 years free of charge.

‘SPRING IN ABU DHABI’ CAMPAIGN SET TO BRING EXCLUSIVE LEISURE EXPERIENCE OFFERS TO UAE RESIDENTS AND VISITORS

IATA LAUNCHES EPIC TO ENHANCE DIGITAL COLLABORATION ACROSS AIR CARGO

The International Air Transport Association (IATA) announced the launch of the IATA Enhanced Partner Identification and Connectivity (EPIC) platform to support the digitization of the global air cargo supply chain. EPIC simplifies the complex process of making digital connections across the air cargo value chain including enabling the efficient exchange of critical information such as messaging capabilities and identities. As the air cargo industry continues to digitalize, airlines,

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freight forwarders, ground handlers and customs authorities need to be able to securely work together digitally. This is a considerable challenge as today more than 40,000 freight forwarders exchange messages with more than 450 airlines, and

23 third party messaging service providers. In the absence of a tool for companies to exchange the information needed to make these business links, the process of digitization is essentially manual, slow and unduly complex.

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MORPHO HOTELS AND RESORTS TO OPEN IN THE UAE WITH FIVE NEW PROPERTIES

Morpho Hotels & Resorts, a trendy, business, luxury lifestyle brand has announced

its official brand entry into the Middle East market, and it will soon open its doors to the UAE

VIRGIN HOTELS CHECKS IN TO GLASGOW, SCOTLAND

Virgin Hotels, the lifestyle hotel brand by Virgin Group Founder Sir Richard Branson, announces plans to open and operate a new hotel in Glasgow, Scotland. Expected to open in 2022, Virgin Hotels Glasgow will be the brand’s second Scottish hotel to be signed and will be managed by Virgin Hotels. The property will be located at 236-246 Clyde Street, which is in a prime City Centre position overlooking the River Clyde in the heart of Glasgow’s shopping

area, making it an ideal base to explore the city. The hotel will showcase panoramic river views and feature 242 Chambers and Grand Chamber Suites; meeting and event space; and multiple dining and drinking outlets, including the brand’s signature culinary experience Commons Club, a restaurant, bar and modern social club and Funny Library Coffee Shop, a communal work space that will house an assortment of whimsical and funny books and games.

residents and tourists in 2021. The advent of the pandemic has brought about a change in a traveller’s expectations while choosing a hotel. The brand aims to revolutionize the hospitality industry in the region with the introduction of new hotels equipped with optimized and digitized operations with a strict adherence to the highest levels of hygiene and safety to deliver an exceptional experience for all its guests.

Inspired by the evolution of technology, the group will introduce five new properties to cater to three types of travellers, ‘Morpho’ for business, ‘Crystal’ for lifestyle and ‘Vivid’ for luxury travellers.

DUBAI WELCOMES ITS FIRST CALIFORNIAN MEXICAN CONCEPT RESTAURANT

The iconic Palm Jumeirah is now home to Señor Pico, Dubai’s first restaurant to dish out MexicanEarly Californian cuisine. Rooted in rich Californian history and the delicious flavors from Mexico, Señor Pico serves some memorable fusion fare, signature cocktails, and an inviting casual atmosphere to over 16 million travellers that visit the destination each year.

With colourful interiors and unparalleled beachfront views, Señor Pico’s menu features reimagined classics and new favorites – all with a vibrant and spicy streak. Aromatic spices, key

ingredients and flavours, “chiles” and avocados are sourced from Jalisco and Michoacan states of Mexico, ensuring authentic flavours to tantalize your tastebuds.

From hearty torta sandwiches and tacos árabes to seasoned vertical rotisserie meats and crispy cheese quesadillas, dining at Señor Pico offers a true exploration of California Mexican cuisine. Indulge in some of the signature dishes such as Lamb Pastor, succulent Lamb shoulder layered with onions marinated for 48 hours, Pico Chicken which is a stand-up marinated chicken

with adobo, cumin, coriander lime juice, a few Señor Pico’s secret ingredients and of course, the cheese crusted quesadilla which has a special cheese blend of Oaxaca, Monterey Jack, white cheddar and the restaurant’s signature Cotija crust served with roasted poblano chile salsa on corn tortilla.

THAILAND REOPENS FOR LONG-STAY TRAVELLERS FROM THE MIDDLE EAST

The Tourism Authority of Thailand has announced the reopening of its borders to travellers from the Middle East with the introduction of the ‘TR’ tourist visa which enables tourists to visit Thailand up to

60 days. The updated TR tourist visa aims to revive Thailand’s international tourism following its successful launch of domestic travel within Thailand, as well as the recently launched STV longstay tourist visa.

“After taking all the necessary precautions to mitigate the pandemic, we are finally ready to welcome back visitors from the Middle East,” said Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East. “With the unwavering support from our public and private sector partners in Thailand, we believe we have elevated the Kingdom’s tourism standards, taking into consideration the health and safety of our visitors from the region.”

The visa enables citizens and residents from the Middle East to visit Thailand for the purpose of tourism and must comply with the Kingdom’s COVID-19 control and preventive measures.

ROTANA’S EXPANSION PLAN IN STRATEGIC MARKETS

Rotana, one of the leading hotel management companies in the region, with hotels across the Middle East, Africa, Eastern Europe and Turkey, announced additions to its burgeoning pipeline for the next three years, comprising eight new landmark developments. Significant hotel signings and new agreements will take place in Manama, Bahrain and Jubail in the Kingdom of Saudi Arabia, alongside further expansion in the UAE, Qatar and Turkey.

The announcement, which will deliver more than 2,650 keys to market, signals a new phase

of recovery for the hospitality specialist, which despite a challenging year, witnessed a

positive rebound in business in Q4 2020.

“Building on this momentum and leveraging our highly effective core business model, inherent operational strength and our sustainable blueprint for regional expansion, Rotana is well-positioned for continued growth and success in 2021 and beyond,” said Rotana President and CEO Guy Hutchinson.

The Middle East is the focus of the group’s initial signings given it has proven remarkably robust during the pandemic and continues to pursue ambitious multi-sector growth plans.

JIKEIKAI GROUP ANNOUNCES WELLNESS HOTEL ZEN-AOMORIJAPAN’S FIRST WELLNESS HOTEL

Jikeikai Group, announced Wellness Hotel Zen-Aomori, Japan’s first wellness hotel. The hotel features a full medical check-up upon arrival, followed by personalized wellness regimens, spa treatments, meditation guidance, nutritional and dietary treatments – and more. To be constructed in the upper levels of the JR Aomori Station Building in the city of Aomori, Wellness Hotel ZenAomori combines Jikeikai Group’s 60 years of expertise in hotels and medical facilities in a single purpose-built, worldclass offering for those seeking to revitalize their physical and spiritual well-being.

Guests begin their stay with a comprehensive health and wellness check. Wellness Hotel Zen-Aomori staff then create a

custom wellness program for each guest with options and treatments including Onsen hot spa, skincare, yoga, mindfulness training, fasting, sleep studies and Zen meditation. In addition, optional packages include companion stays at one of Jikeikai Group’s nearby mountain resorts, Tsuta Onsen or Hotel Jogakura, for additional relaxation and spa treatments in the serenity of Japan’s mountains and hot springs.

With 145 guest rooms, Wellness Hotel Zen-Aomori offers unique locally-sourced Japanese organic foods and fruits prepared by expert chefs with vegan and vegetarian options. Wellness Hotel Zen-Aomori features health and wellnessfocused areas with yoga facilities, saunas and exercise equipment, areas with custom lighting and

comforts dedicated to mediation and relaxation, as well as areas designed for business meetings. In addition, an exclusive 10th floor was created by world famous designer Hiroshi Matsuba, who has created more than 180 Japanese traditional “Ryokan” hotels.

“We want to expose people from around the world to our unique Japanese wellness experience – helping them to improve their lives, enrich their health, find comfortable serenity and relax,” said Mr. Tomohiro Tanno, CEO of the Jikeikai Group. “After years of work and planning, we are honored to begin construction of Japan’s first wellness hotel, and look forward to offering Zen-Aomori’s world-class amenities, comforts and services to our guests.”

EMIRATES ENHANCES SMART CONTACTLESS JOURNEY WITH TOUCHLESS SELF CHECK-IN KIOSKS

The 32 self-service bag drop machines and 16 check-in kiosks can be controlled completely by personal mobile devices without touching the screens; providing a safe and convenient airport experience. The kiosks allow customers to check-in, receive their boarding pass, choose seats on board, and drop off their bags. New services have also been added to allow passengers to make payments for ancillary purchases, such as additional baggage allowance, directly at the kiosks.

The self check-in kiosks, placed at the Economy check-in area in Terminal 3,

complement the desks manned by Emirates check-in agents to reduce waiting time for customers during peak periods and improve the experience in Dubai. The service is now available to customers travelling

to all destinations except to the US, Canada, China, India and Hong Kong due to additional requirements from these destinations. More kiosks are planned for the First and Business Class check-in area.

GULF AIR OPERATES FIRST COMMERCIAL FLIGHT FROM THE NEW BAHRAIN INTERNATIONAL AIRPORT TERMINAL

Gulf Air, the national carrier of the Kingdom of Bahrain, operated the very first commercial flight from the new Bahrain International Airport terminal which was GF2130 to Delhi on one of the newest Airbus A320neo aircraft at 1435 Bahrain time. The first incoming flight to the new terminal was also a Gulf Air flight that arrived from Lahore on flight GF765 at 1450 local time on the airline’s

flagship aircraft the Boeing 787-9 Dreamliner. Moreover, bidding farewell to the old terminal, Gulf Air operated the last flight from the old premises which was GF504 to Dubai on Airbus A320neo at 1055 local time. With these operations Gulf Air started a new chapter in the Kingdom of Bahrain’s aviation history.

The new terminal will support the strategic vision for Bahrain to strengthen its position as a

hub and facilitate the movement of millions of passengers and Gulf Air takes pride to be a vital operator in the stateof-the-art terminal. The new airport terminal will feature a dedicated check-in area for both Falcon Gold and economy class passengers of Gulf Air as well as a brand new Falcon Gold lounge that is double in size and capacity compared to the previous one in the old airport.

The content of this document represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency do not accept any responsibility for any use that may be made of the information it contains.

European Fruits: the essential and healthy nutritional choice

Juicy, crunchy and sweet, with bright colors and rich aroma: all the balance of nature contained in a fruit, from the trees of the Greek orchards on your table!

The cultivation of fruit trees has flourished in Europe for centuries, being intertwined with the culture and life of the Mediterranean people. The microclimate of the area with its mild temperatures, the sufficient rainfall and the abundant sunshine offers the ideal conditions, influencing in the best way the quality of the fruits produced in the area.

The experience of the people who are working in their production, combined with the modern scientific methods and the strict standards of quality and control applied in Europe ensure a safe product on your plate, of high nutritional value and unique quality.

During the cultivation and production of European fruits, all legal requirements and safety and hygiene standards of the national standards and international quality protocols (certified by AGRO 2, GLOBALGAP, BRC, IFS and ISO 22000) are fully adopted and implemented.

Apples, Kiwis, Peaches, Nectarines and Cherries from Europe, produced in Greece: Add to your daily diet the ultimate healthy habit!

SERVING SUGGESTION: Griddled peaches with prosciutto & blue cheese

INGREDIENTS

4 ripe peaches sliced

4 tbsp olive oil

100g rocket

100g blue cheese, crumbled

85g pack prosciutto

1 tbsp balsamic vinegar

PREPARATION

Brush the peach quarters with 2 tbsp of the olive oil and grind a little black pepper over. Heat a griddle pan, add the peaches, cooking for 2-3 mins on each cut side until caramelised. Set aside. Toss the rocket in 1 tbsp of the olive oil and pile up with the cheese and prosciutto on 4 plates. Top with the peach quarters. Whisk together the remaining oil and the vinegar, spoon over the salad and serve.

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TASTE OF EXOTIC MAURITIUS

Located just above the Tropic of Capricorn and on the eastern coast of Madagascar, the island of Mauritius is known for its fusion of cultures, exotic cuisines and beguiling green and peaceful environment. Since its independence in 1968, the Mauritian economy has diversified from a mono-crop sugar cultivation to a well-diversified agro-economy comprising of a wide range of agro products such as special sugars, fish, spices & herbs, canned food, speciality ethnic foods such as fruit pickles, a spectrum of pre-cooked snacks, bakery products and pasta amongst others. In line with its adherence to satisfy its trade markets, the products are manufactured under international quality and norms and are HACCP certified.

The Economic Development Board of Mauritius will lead a delegation of 8 operators at this year’s edition of Gulfood, who will be offering a unique opportunity to feast on the rich, melting pot of Mauritian cuisine and the taste of a tantalising mix of flavours. The staple dishes are based around rice and curries and utilize a range of spices brought to the island by the Dutch, the Indians, the English and the French.

Furthermore, a conducive & stable business environment, a sound political & financial jurisdiction and the ideal geographical proximity, makes Mauritius a safe trade and investment location. In addition to its extensive bilateral tax and investment treaties, Mauritius is party to a number of regional trading blocs, including SADC, COMESA, IOC as well as AGOA- USA, iEPA- EU, FTA-Turkey, PTA- Pakistan amongst others which makes the country an ideal platform for trade and investment.

10/F,

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One Cathedral Square Bldg

Jules Koenig St, Port Louis, Mauritius

THE SHOPPING CAPITAL OF THE MIDDLE EAST

Dubai is a city and emirate in the United Arab Emirates known for luxury shopping, ultramodern architecture and a lively nightlife scene. Dubai has achieved incredible milestones in infrastructure and technology in a few short decades. It is a cosmopolitan city that is a melting pot of diverse cultures and religious faiths.

Dubai’s lure for tourists is based mainly on shopping, but also on its possession of other ancient and modern attractions. Dubai has been called the “shopping capital of the Middle East”.

Burj Khalifa, an 830m-tall tower, dominates the

skyscraper-filled skyline. With a total height of 829.8 m and a roof height of 828 m, the Burj Khalifa has been the tallest structure and building in the world since it is topping out in 2009.

The Dubai Fountain is the world’s largest choreographed fountain system. It is set on the 12 hectare manmade Burj Khalifa Lake, at the center of the Downtown Dubai development in Dubai.

On artificial islands just offshore is Atlantis, The Palm, a resort with water and marineanimal parks.

Of the many enormous shopping centres, Dubai Mall has an Olympic-size ice-skating rink, while Mall of the Emirates features the indoor slopes of Ski Dubai. It is the second-largest mall in the world by total land area, and the 26th-largest shopping mall in the world by gross leasable area. Prestigious international restaurants, and outdoor and building-top nightclubs abound.

Iconic Burj Al Arab, a sailshaped hotel, is near the public Jumeirah Beach, a popular stretch of sand. Of the tallest hotels in the world, it is the seventh tallest, although 39% of its total height is made up of nonoccupiable space. Burj Al Arab stands on an artificial island 280 m (920 ft) from Jumeirah Beach and is connected to the mainland by a private curving bridge.

Palm Islands are three artificial islands, Palm Jumeirah, Deira Island and Palm Jebel Ali, on the coast of Dubai, United Arab Emirates. Creation of the islands started in 2001. Only Palm Jumeirah has been completed. The Palm Jumeirah is an artificial archipelago in the

United Arab Emirates, created using land reclamation by Nakheel which extends into the Persian Gulf. This island takes the form of a palm tree, topped by a crescent.

Dubai Creek is a saltwater creek located in Dubai, United Arab Emirates. Previously, it extended to Ras Al Khor Wildlife Sanctuary but as part of the new Dubai canal it extends through to the Persian Gulf. Traditional gold, spice and textile souks are located around Dubai Creek, where Dubai’s past as a sleepy fishing village is on view in Al Fahidi Historical

Neighbourhood, a restored quarter of late-1800s houses with wind towers, and at Dubai Museum, housed in the 18thcentury Al Fahidi Fort.

Ski Dubai is an indoor ski resort with 22,500 square meters of indoor ski area. The park maintains a temperature of -1 degree to 2 degrees Celsius throughout the year. It is a part of the Mall of the Emirates, one of the largest shopping malls in the world, located in Dubai, United Arab Emirates Experience the real thrill of the wild and get up close and personal with the world’s most

amazing animals in Dubai Aquarium & Underwater Zoo.

Dubai Dolphinarium is the first fully air-conditioned indoor dolphinarium in the Middle East, providing habitat to dolphins and seals, allowing the public to watch and interact with them through live shows and photo sessions. It is located in the creek side park at Bur Dubai near the Children’s City.

The Dubai Miracle Garden is a flower garden located in the district of Dubailand, Dubai, United Arab Emirates. The garden occupies over 72,000 square metres (780,000 sq ft),

making it the world’s largest natural flower garden featuring over 50 million flowers and 250 million plants.

The Dubai Frame is an architectural landmark in Zabeel Park, Dubai. It is positioned in such a way that representative landmarks of modern Dubai can be seen on one side, while from the other side, visitors can also view older parts of the city.

Global Village in Dubai combines cultures of 90 countries across the world at one place. It claims to be the world’s largest tourism, leisure, shopping and entertainment project. It is the region’s first cultural, entertainment, family and shopping destination.

Dubai has a wide range of parks like Safa park, Mushrif park, Hamriya park, etc. Each park is uniquely distinct from the other. Mushrif park showcases different houses around the world. A visitor can check out the architectural features of the outside as well as

the inside of each house.

Some of the most popular beaches in Dubai are Umm Suqeim Beach, Al Mamzar Beach

Park, JBR Open Beach, Kite Beach, Black Palace Beach and Royal Island Beach Club.

JORDAN OFFERING BREATHTAKING AND MYSTERIOUS SIGHTS

The Hashemite Kingdom of Jordan, which once captivated ancient travellers, continues to enthral a whole new generation as a modern, vibrant nation.

From the haunting, primeval starkness of Wadi Rum, to the teeming centre of urban Amman, from the majestic ruins of bygone civilizations to the timeless splendour of the Dead Sea, Jordan is unveiled as a unique destination offering breathtaking and mysterious sights, high standard accommodations, exquisite cuisine and countless activities that can provide visitors with inspiration, motivation, and rejuvenation.

Marveling at herds of gazelles and oryx and migrating birds, camping amidst the grandeur of

Wadi Rum or Dana Reserve, trekking the ancient caravan trails from the highlands of Moab and Edom, hiking the wooded hills of biblical Gilead, or experiencing the unique, cleansing mud baths of the Dead Sea are just a few examples of the treasures awaiting visitors to this unique kingdom.

The new stream of luxury hotels emerging in Amman, Petra, Aqaba and the Dead Sea is just adding quality to a refined product that is distinct, accessible and friendly; a product that is home to a new display of modern meeting facilities and unique venues for incentive travel as well.

Whether it is a conference for 5000 people, a lavish dinner in the peerless desert of Wadi Rum, a barbecue at the shores of the Dead Sea, or a reception atop a medieval castle overlooking the Jordan Valley, the amicable and competent people of Jordan will ensure a memorable, once in a lifetime experience. Amman, the capital of Jordan, is a fascinating city of contrasts – a unique blend of old and new, ideally situated on a hilly area between the desert and the fertile Jordan Valley. In the commercial heart of the city, ultra-modern buildings, hotels, smart restaurants, art galleries and boutiques

rub shoulders comfortably with traditional coffee shops and tiny artisans’ workshops. Everywhere there is evidence of the city’s much older past. Due to the city’s modern-day prosperity and temperate climate, almost half of Jordan’s population is concentrated in the Amman area. The residential suburbs consist of mainly tree-lined streets and avenues flanked by elegant, almost uniformly white houses in accordance with a municipal law, which states that all buildings must be faced with local stone.

Without a doubt the world’s most amazing place, the Jordan Rift Valley is a dramatic, beautiful landscape,

which at the Dead Sea, is over 400m (1,312 ft.) below sea level. The lowest point on the face of the earth, this vast stretch of water receives a number of incoming rivers, including the River Jordan. Once the waters reach the Dead Sea they are landlocked and have nowhere to go, so they evaporate, leaving behind a dense, rich, cocktail of salts and minerals that supply industry, agriculture and medicine with some of its finest products.

The leading attraction at the Dead Sea is the warm, soothing, super salty water itself – some ten times saltier than sea water, and rich in chloride salts of magnesium, sodium, potassium,

bromine and several others. The unusually warm, incredibly buoyant and mineral-rich waters have attracted visitors since ancient times, including King Herod the Great and the beautiful Egyptian Queen, Cleopatra. All of whom have luxuriated in the Dead Sea’s rich, black, stimulating mud and floated effortlessly on their backs while soaking up the water’s healthy minerals along with the gently diffused rays of the Jordanian sun.

The giant red mountains and vast mausoleums of a departed race have nothing in common with modern civilization, and ask nothing of it except to be appreciated at their true value - as one of the greatest

wonders ever wrought by Nature and Man.

Although much has been written about Petra, nothing really prepares you for this amazing place. It has to be seen to be believed.

Petra, the world wonder, is without a doubt Jordan’s most valuable treasure and greatest tourist attraction. It is a vast, unique city, carved into the sheer rock face by the Nabataeans, an industrious Arab people who settled here more than 2000 years ago, turning it into an important junction for the silk, spice and other trade routes that linked China, India and southern Arabia with Egypt, Syria, Greece and Rome.

All Travelers

Whatever the season, Cyprus provides ample opportunity to experience something new, interesting and exciting, including activities, events, customs and places that are unique and special to the island.

Blessed with the beauty of nature’s best palette, the scenery of Cyprus unfolds across glittering coasts, rolling mountains, fragrant forests and rugged headlands. From the warm shores of the mainland to the unspoiled and cool oasis of the Troodos mountain range, nature lovers, artists, photographers and explorers will all delight in meeting shy creatures, and discovering rare plants that peep out amidst

waterfalls, coves, woodland, winding trails and secluded sandy beaches. As the island is on the migration path between Europe, Asia and Africa, Cyprus is a birdwatchers dream, with flocks of flamingos frequenting the salt lakes, and many other significant species passing through or nesting. And deep in the forests, the national animalthe Mouflon - roams freely, with catching a glimpse of this timid, wild sheep a real treat for locals and visitors alike.

Exotic and rare forms of

wildlife also give Cyprus a special touch. Green and Loggerhead turtles breed on the island’s sandy beaches in summer, while the Mediterranean Seal and dolphins have also been seen swimming in the warm, calm, crystal clear seas of the island. Botanists and herbalists will equally appreciate the island’s green side, with a large number of local herbs and endemic plants, including the Cyprus orchid, tulip and crocus waiting to be stumbled upon along winding nature trails and paths less travelled.

From stunning sunrise to breathtaking sunset, the natural allure of Cyprus is both magnificent and inspiring and all waiting to be uncovered. The beaches of Cyprus are not only beautiful, they are the cleanest in Europe. And, just a short drive from the crystal clear waters of the coast are the pineclad Troodos, Mountains, where wild mouflons roam and cedards grow, and gem-like churches and monasteries are replete with unmatched Byzantine frescoes and icons.

YOU’RE ON THE VERGE OF SOMETHING AMAZING. 7.11.21 DUBAI

WE HAVE SOME BIG NEWS TO SHARE, BUT CAN’T REVEAL IT YET. LET’S JUST SAY THAT IF YOU ARE IN THE DAIRY BUSINESS IN MEA, YOU’RE GOING TO WANT TO STAY TUNED. BECAUSE THIS COULD CHANGE EVERYTHING.

Arabian Adventures

LAUNCHES HIGH-END PRIVATE DINING EXPERIENCE IN THE DUBAI DESERT CONSERVATION RESERVE

Arabian Adventures, the UAE’s leading destination management company, is launching ‘The Perfect Evening by Arabian Adventures’, a new, high-end dining experience in the Dubai Desert Conservation Reserve (DDCR).

Known for its award-winning range of desert safaris, city tours and on-going commitment to conservation in the DDCR, Arabian Adventures is revealing

a luxurious new camp in a private ‘cove’ amidst the dunes of this spectacular, pristine reserve – set to provide a unique, once-in-alifetime desert voyage, with a front row seat to the stars.

The experience includes pickup and drive into the DDCR in a premium vehicle with an Arabian Adventures expert safari guide, sundowners with canapes at a perfect sunset stop, and premium dining at the newly-designed camp with a private chef and waiter, with some traditional

Arabian surprises for guests along the way.

Justine Thomas, General Manager at Arabian Adventures, commented: “This new, highend private dining experience in the Dubai Desert Conservation Reserve represents a first for Arabian Adventures, as we continue to evolve and extend our product offering to meet the needs and wants of our customers.

“We have witnessed a surge in requests for guests seeking

a refined, private dining experience in the Dubai desert. As such, our team of local experts is taking the 5-star restaurant experience you can expect from this incredible city and are placing this into an idyllic setting in its surrounding desert within a new luxury retreat, with a personal waiter and private chef on-site.

“Match this premium dining event with the privacy and beauty that can only be found in the DDCR, and we believe that we are introducing a new, must-do Dubai experience, for local residents and international travellers alike.”

As part of The Perfect Evening by Arabian Adventures, guests can expect their choice of unlimited premium beverages, available from a private bar with a personal waiter. A selection of

delicious foods will be prepared and served on-site across a threecourse set menu courtesy of a private chef.

A traditional oud player will appear amidst the dunes for a beautiful performance, while post-dinner guests can stay on until late before a private drive home. A chess set and telescope to view the stars will be available, alongside relaxing swing chairs to truly wind-down amidst the magical landscape.

Thomas concluded: “Complete with a lantern-lit path leading to the private camp, and a decorative well adding the sound of running water reminiscent of an oasis, through its premium candle-lit desert dining experience, Arabian Adventures is now providing one of the most unique and romantic settings to be found in Dubai. This also

makes for an incredible place for photography to capture the most beautiful of our desert surroundings.

“An exclusive part of this luxurious offering, it can be completely customised to our guests’ wishes from the menu, to the entertainment, the camp features and more – just speak to the Arabian Adventures team of local experts to create your version of ‘The Perfect Evening’ in the desert.”

ECO-CONSCIOUS ELEMENT BRAND EXPANDS IN THE MIDDLE EAST WITH THE OPENING OF ELEMENT AL JADDAF

Element Hotels, part of Marriott International, announced the opening of Element Al Jaddaf in one of Dubai’s emerging districts. Element Al Jaddaf presents an eco-friendly concept for guests seeking to maintain a balanced lifestyle while travelling.

Inspired by nature and with a bright aesthetic, Element Al Jaddaf features streamlined furnishings in light natural tones with touches of greenery. The hotel’s relaxed and enriching atmosphere together with its ergonomic design, quiet nooks, sun filled spaces, and pet-friendly amenities evoke a feeling of comfort and home.

“Element is a recognized industry leader in the longerstay eco space and is designed to

empower guests to stay in their element while traveling,” said Guido de Wilde, Chief Operating Officer – Middle East, Marriott International. “Element Al Jaddaf marks the opening of the second Element in the UAE and we are delighted to further amplify the brand’s eco-ethos and fresh approach to the extended stay segment in the country.”

Element Al Jaddaf offers a collection of 269 thoughtfully designed studio, one and twobedroom apartments, making the property an ideal proposition for business travelers, longer staying guests, and holidaymakers. Each spacious apartment features a signature Heavenly® bed, a spainspired bathroom, oversized closets, and a fully equipped kitchen.

Guests opting for a onebedroom apartment can enjoy the

privacy of a separate living and sleeping area, accommodating up to four guests. In addition to a signature Heavenly® bed, convertible sofa bed and tranquil bathroom, it boasts a fully equipped modern kitchenette and a large working area for guests choosing to work remotely. The two-bedroom apartments can accommodate up to six guests, and feature a spacious kitchenette, two bathrooms and expansive living and dining areas. The hotel’s complimentary healthy Rise® breakfast offers morning staples, while the all-day restaurant, Café 26, serves lunch and dinner. With the health and wellbeing of its guests in mind, Element Al Jaddaf is a dry hotel with an ample selection of juices, smoothies, coffees and teas. The hotel features a business center with three compact meeting rooms, and for an additional cost includes coffee, tea and lunch. The hotel’s stateof-the-art fitness center, fitted with the latest equipment, is open 24-hours a day. From the rooftop, guests can enjoy majestic views of Dubai’s famed skyline, the expanse of the Al Jaddaf Waterfront and Dubai Creek, whilst relaxing in the panoramic freshwater pool or on the terrace. Located in Dubai’s Creekside neighborhood of Al Jaddaf,

the hotel is in close proximity to DIFC, Deira, and Dubai International Airport, and is near to some of Dubai’s most famous sites including Dubai Mall, the Dubai Frame and the Museum of the Future. The area, once famed for its dhow shipyards, is part of Culture Village, home to waterfront promenades and harbor, exhibition and cultural

centers, and shopping precincts. For guests commuting to Dubai’s main hubs, the hotel operates complimentary shuttle services to Dubai Mall, Festival City, La Mer Beach, and Al Jaddaf Metro station.

“I am extremely proud to welcome the first guests to Element Al Jaddaf.” said Richard Bleakley, Multi-Property General

Manager. “There is notable interest in fully serviced hotel apartments, from longer staying guests, families seeking a flexible hotel product and business travellers. The team and I are looking forward to delivering the Element experience.”

For more information visit www.element-hotels.marriott.com

Maldives

WATER EXPERIENCES AT CHEVAL BLANC RANDHEL

Discover Cheval Blanc Randheli and the beauty of surrounding Noonu Atoll with an impressive selection of immersive water activities. From a series of speciallycrafted experiences to explore the waters and lush islands to wholesome journeys dedicated to well-being, each experience creates unforgettable memories to share with the ones you love.

Every experience may be tailored according to needs and expectations. Cheval Blanc Randheli’s team of passionate Alchemists and dedicated Majordome is at complete disposal to create a special itinerary for the guests.

Exciting Watersports

Cheval Blanc has shipped in the latest toys for maximum fun on the waves. For a gentle glide across the surface of the lagoon, or an underwater adventure to enjoy the coral reef at its very best, the Seabob is a must-try and certainly one of the best ways to explore marine life with ease and grace.

For active types keen on adventure, the Maison is excited to announce its new Surf Simulator, where all surfers, from beginners to avid ones, can catch a wave. Everyone from teenagers

upwards will be up and running quickly with the assistance of Cheval Blanc’s experienced Ambassadeurs who will teach guests to ride the board and carve wake in the lagoon. On top of this, the Jet-Surf, a jetpropelled surfboard capable of travelling up to 40mph, will provide hours of entertainment.

Last is the ultimate water sports challenge – the Maison’s own Fly board and Hoverboard. Powered by a jet ski, adrenalin junkies can fly out of the water performing tricks and loops, or hoover atop the water, all under the watchful eye of a dedicated instructor.

These amusements will not spoil the peace and quiet of Randheli’s 7km2 azure lagoon, which it is famed for.

Surf Stimulator

The Maison has just launched the first and only ‘Surf

Stimulator’ in the Maldives. Now all surfing enthusiast can both enjoy and evolve their skills regardless of the sea conditions.

Safe but thrilling, this surf simulator, designed to emulate the waves of the ocean, can also kick off some friendly competition to see who can last the longest!

Our dedicated Ambassadeurs will be taking the utmost care in providing any assistance as well as coaching.

Night Fluorescence

For those who seek adventure, this evening experience unveils the secret nightlives of marine life beneath the sea.

After a brief boat tide away from the Maison, a guided snorkeling trip led by one of our dedicated guides explores the colors of the underwater world. Equipped with a special blue LED filtered light and yellow

filtered mask, the fluorescence of the night springs to life before the eyes.

See marine life magically illuminated, dating back and forth, at only fingertips away. After this inspiring immersion, learn about the phenomenon of Bio Fluorescence from their snorkel guide, one of nature’s true jewels and enchanting occurrences, to take home a new appreciation for the marvels of nature.

Snorkeller’s Paradise

Experience the beauty and majesty of the Indian Ocean at the villa’s doorstep! With the benefit of their own private guide, Cheval Blanc Randheli is delighted to host a snorkeling experience around the Spa Island’s house-reef.

A brief sail away from the Maison, snorkelers are escorted by a dedicated Ambassadeur as you discover the underwater wonders of the Maldives. Then, enjoy a moment of tranquility at the Cheval Blanc Spa with the ‘After Diving Treatment’ by Guerlain, designed specifically for the Maison.

The treatment is followed by a tailor-made experiential dinner served under the stars at the Spa Island or as a laid-back BBQ on the beach – the choice is yours.

Magnificent Manta Ray Plunge into the graceful underwater world of sea angels. Watch closely as their gentle wings glide through the water like clouds. Cheval Blanc Randheli is delighted to host an experience like no other, partnering with the Manta Ray Conservation Charity.

A high-speed boat or luxury

yacht sails divers from 35 minutes to 1 hour away to the world of mantas rays where a dive master accompanies guests on a discovery of manta cleaning stations or Hanifaru Bay. This half day or full day trip transports guests across the Atoll to crystalline waters where mantas play gracefully.

The Manta Conservation Charity uses all collected documentation (film, photos) to attempt identifying each ray and provide insight on their age, gender and normal

whereabouts. For never-before spotted mantas, guests are invited to name their ray!

Spiritual Submersion

The soul of water and spiritual balance come together as never before. Using the yoga techniques of gentle relaxation and guided breathing, divers prepare their mind and body for a session under the turquoise waters.

Begin the day with a private yoga session hosted at the Cheval Blanc Spa Island Yoga Pavilion with the Maison’s

master yogi. After a full, rejuvenating session and achieving all-encompassing harmony, a private dhoni or luxury yacht whisks divers away to a hidden dive spot in the Indian Ocean.

Indulge in the best of relaxation and underwater exploration with this unique experience – and dive head first into the world of Randheli.

Private Sandbank Experience

Feel the wind of the ocean air

at your fingertips. Embark on a beautiful sail boat and glide through the crests of the deep, blue ocean during a family or romantic escape. Sail to a private sandbank to experience a day of absolute seclusion, enjoying the ride with a certified captain, or practicing your own hand at sailing under the guidance of an instructor.

Upon arrival, your Carte Blanche Ambassadeur awaits with parasols and sun loungers for an immediate immersion into relaxation. Whether

a quick refreshment or a made-to-measure meal, allow your Ambassadeur to serve a beachfront, exotic menu designed by the Maison’s chefs and tailored to your tastes.

Sea of Vows

With love as enduring as the current of the ocean, celebrate your endless union with a vow renewal ceremony in the midst of the Indian Ocean.

The Maison’s sparkling Azimut Leonardo 98 luxury yacht sails you and your loved one to a secluded location away from Randheli. Here, an onboard ceremony is conducted with the gentle whispers of the sea air and the soft lapping of the waves as an ultimate soundtrack. After the ceremony, the Azimut sails back to Randheli where an intimate dinner is served in the privacy of your villa’s deck or beach. To accompany this Maldivian renewal, the Maison’s Ambassadeurs perform a traditional Bodu Beru musical experience, before leaving you to enjoy the beautiful Maldivian starry night.

Sailing by the sunset

experience the kaleidoscope of the Randheli sunset in full view. Sail into the crystal waters of our Noonu Atoll onboard a traditional dhoni outfitted with a graceful sail. Glide across the lagoon, a bottle of effervescent champagne in hand, and gaze at the canvas that surrounds our islands whilst enjoying a gourmet moment with delightful canapés, created specifically to your tastes.

SHAZA RIYADH IS NAMED THE SAUDI ARABIA’S LEADING HOTEL RESIDENCES 2020 AT WTA

Inspired by the Andalusian riads, the hotel is an urban retreat for the most sophisticated travellers

Shaza Riyadh, the contemporary luxury hotel residence situated next to the iconic Al Rajhi Grand Mosque at the Riyadh city, has been named

as the Saudi Arabia’s Leading Hotel Residences 2020 by the World Travel Awards 2020. The property delivers a contemporary resampling of the Andalusian charm. Each detail

of Its interiors and architecture boasts a story about the bygone days of enchanting Andalusia. Apart from the vibrant colours and the Arabic motifs that decorate every corner inside the

hotel, each room is prepared with the latest amenities making it the first choice for travellers who are looking for long stays away from the hustle of the city.

The hotel comprises of 205 spacious rooms and suites and enjoys a prime location in the residential area of the city, the hotel is less than 2 minutes from Metro Station, less than 20 minutes from the city centre and 30 minutes from the King Khalid International Airport. With 458 sqm of flexible functional area

spreading over 4 meeting rooms and 2 boardrooms equipped with the state-of-the-art audio visual equipment, the hotel caters for both leisure and business travellers alike and fit for any occasion.

Andre Saade, General Manager at Shaza Riyadh Hotel Residences, commented: “We are proud of this recognition. The World Travel Awards is well regarded globally for its efforts in recognising excellence in sectors including hospitality, tourism and travel. This achievement reflects our

dedication towards providing distinguished stay experience for our guests, and all of this encourages us to maintain the level of quality provided and raise our services to a new record level.”

The World Travel Award brand is an ultimate hallmark of industry excellence, established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries.

OMAN AIR REACHES ‘28 YEARS YOUNG’ MILESTONE!

Oman Air, the national carrier of the Sultanate of Oman, celebrated the 28th anniversary of its first ever flight, which took place between Muscat and Salalah in March 1993. The inaugural flight, operated by Boeing 737-300, saw the beginning of the airline’s regional footprint in Oman, and launched four months ahead of its first international flight to Dubai in July the same year.

“Oman Air has come a long

way since our beginnings as a regional carrier,” remarked Abdulaziz Al Raisi, CEO of Oman Air. “From connecting local communities here at home, we’ve since expanded our reach to connect Oman to the rest of the world, uniting families and loved ones for 28 years. It’s a milestone that we’re proud to celebrate, and we look forward to continuing our remarkable journey in the years ahead.”

Multi-award-winning Oman Air strives continuously to

maintain the highest standards of performance in all aspects of its operations. Its fleet comprises ultra-modern, fuel-efficient aircraft renowned for their aesthetically designed interiors, with innovative in-flight service equipment delivering exceptional onboard safety and performance. Ongoing investment in the latest technologies, planning and product innovation has helped propel Oman Air to the forefront of modern aviation.

AIR FRANCE-KLM GROUP AWARDS SWISSPORT WITH A SUBSTANTIALLY EXPANDED CONTRACT IN SAUDI ARABIA

Swissport will be serving Air FranceKLM Group in Saudi Arabia until 2025. The new contract expands the existing cooperation to all flights of all airlines of the FrenchDutch airline group, including freighter services, to and from the Kingdom of Saudi Arabia. With the 5-year commitment of French-Dutch airline group Air France-KLM in Saudi Arabia, Swissport further strengthens its presence on the Arabian peninsula. The new contract is valid until the end of 2025 and now also includes air cargo handling in addition to passenger services and ramp handling. The new agreement covers all airlines

of the Air France-KLM Group, including KLM, Air France, Air France Cargo, Martinair and Transavia. “We are excited and honored by the renewed confidence Air France-KLM puts in our business and our people in the Kingdom of Saudi Arabia”, says Gerold Tumulka, CEO of Swissport Middle East. “By including all airlines of the group into the contract, we are the preferred partner for Air France-KLM in the region. We look forward to standing by their side through the market recovery and support them post-Covid as prospects get brighter.” The start of the expanded agreement is marked by a new KLM service from Amsterdam to Riyadh (RUH) four times per week, starting

in the week of 11 January 2021, which is operated with Airbus A330 widebody aircraft. PreCovid, Swissport had provided airport ground services to KLM on ten weekly flights in Dammam (DMM), a stop-over on route between Amsterdam and Muscat, Oman, where Swissport also provides ground services. The contract expansion supports Swissport’s growth strategy in the Middle East. Just recently, Swissport had added Al-Qassim as a fourth airport to its portfolio in the Kingdom of Saudi Arabia. Overall, Swissport has been present in Saudi Arabia since 2016 when it started operations in Riyadh, Jeddah and Dammam. Swissport has since gradually developed its business from a greenfield start-up into an established organization with a broad customer base of established regional airlines and well-known international carriers. Swissport Middle East is also operating in Oman together with its partner Al Jarwani Group, which holds 30% of the joint venture. Since the start of Omani operations in 2017, Swissport Oman has rapidly grown its customer portfolio, too, positioning it as a reliable airport service provider for regional and international carriers alike.