1 minute read
Website Matters
MEL MYERS Jetpack Web Design
HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
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We live in an ever changing world and businesses have to adapt faster than ever before. This includes the evolution of marketing channels and the increasing reliance on website traffic.
We are going to talk about high level digital only strategies to bring more traffic to your website. Here are the big three!
1. Search Engine Optimisation (SEO) SEO is the process of improving a website’s visibility in a search engine’s unpaid results. These are also known as organic or natural search results. Search engine results depend on hundreds of factors including the content and code on your website, website architecture, and links from external websites.
2. Pa y Per Click (PPC) Usually on search engines or partnering websites, businesses can pay every time a
visitor clicks on the advertisement which redirects to a website. The largest PPC provider in the world is Google AdWords which uses a bidding system to determine which advertisement is displayed. AdWords allow you to specify search terms, locations, and budgets to target a particular market.
3. Social Media FaceBook, Google+, LinkedIn, Twitter, Pinterest, Instagram – social media platforms are booming! The choice of platforms will depend on your business and target market and can be used to target new customers and keep in touch with existing ones. A successful social media campaign requires dedication and is not something to be undertaken lightly.
Did You Know? In Australia, Google has between 90 per cent and 95 per cent of the search engine market.
ABOUT THE AUTHOR Mel has been running successful online businesses for 18 years and has written numerous websites and online applications including manufacturing facilities, accounting systems, shopping carts, and even a search engine. Mel is the owner of Jetpack which specialises in creating amazing websites.
