5 minute read
Melissa Schembri, Daniel Rees and Sotheby’s marriage of success
In the heart of Maroochydore, Queensland Sotheby's International Realty has planted its roots, unveiling a new chapter. The driving forces behind this expansion are no strangers to success. As life and business partners Melissa Schembri and Daniel Rees steer the ship with a vision that combines passion for real estate, profound local industry expertise and the opportunity to provide a global selling platform for lifestyle properties on the Sunshine Coast.
A Journey Of Discovery
Melissa and Daniel's journey to the Directorship of Sotheby's Sunshine Coast (Maroochydore to Caloundra) was not merely a career move but a strategic alignment of values and lifetime aspirations. Mel reflects on the past seven years of her real estate career. “I gained the attention of Sotheby’s when I made the Sunshine Coast’s highest residential sale of $20.5 million for a 21-acre estate in Buderim, while also breaking waterfront, street, and suburb records for over $80 million worth of property in one year. When they initially approached me, I wasn’t ready to make a change.”
Enter Daniel Rees, a seasoned entrepreneur with 26 years’ experience in real estate and finance, specialising in high net-worth clients, property investors, and Melissa’s new partner. With a shared love of working in property and helping others achieve their real estate dreams, Dan and Mel decided that they wanted to combine their skill sets and work together as a couple.
A Perfect Match
Melissa acknowledges the excitement they felt when they realised that this was the ideal path they should be on. The allure of working with the world’s number one luxury real estate brand that could elevate their client’s property to another level, coupled with the prospect of coaching and nurturing a team, proved irresistible. The decision was made. Melissa and Daniel embraced the opportunity to become not only agents but mentors within Sotheby's International Realty.
A Global Perspective With A Local Focus
Amid inquiries about their choice of Sotheby's, Mel and Dan articulate a compelling rationale. They believe Sotheby's fills a significant gap in the market by seamlessly connecting high networth clients across the globe to the local Sunshine Coast market. The agency's global database, collaborative national offices, and international marketing reach, position it as the premier luxury real estate agency in the world.
They acknowledge the changing dynamics of the local real estate market, with more people seeking a shift in lifestyle post-pandemic. The Sunshine Coast, with its perfect blend of coastal charm and urban convenience, emerges as an ideal destination for increasing numbers of interstate and international migrants. Simultaneously, they understand the financial challenges this influx of population brings.
A tremendous advantage they now have with Sotheby’s is being able to fund everything necessary for their selling client’s needs, to produce an optimal result. “With Sotheby’s, we can fund everything to get you set up for a maximum result – styling and staging, marketing, advertising and small refurbishments. It’s like a deferred payment option, requiring no payments until settlement.”
Sotheby’s is a brand that has stood the test of time and epitomises luxury in real estate, yet Mel and Dan are quick to dispel any misconceptions. They proudly state that their expertise extends beyond the opulent mansions and waterfront estates. They list and sell properties of all shapes and sizes, anywhere on the Sunshine Coast. This includes everything from a small unit in Caloundra, to a block of land in Maleny, or an executive Minyama waterfront. Sotheby’s offers the same premium service to all.
Navigating Complexity With A Human Touch
Bringing a wealth of comprehensive knowledge to the table allows them to navigate complex deals with finesse. Their backgrounds in property law, life coaching and finance empower them to offer a level of professional insight that goes beyond the typical real estate transaction. Navigating the delicate balance between buyer and seller interests, they articulate their role as compassionate and considerate facilitators, working towards a win-win situation, ensuring informed decision-making and a smooth transaction process.
“We treat both parties with transparency and respect. We realise it is one of the most significant transactions in life and we love to help our buyers secure their beautiful new home and sellers move forward to their next chapter.”
With a commitment to growth and an unwavering dedication to client satisfaction, Melissa Schembri and Daniel Rees are set to redefine the narrative of luxury real estate on the Sunshine Coast and encourage locals to give them a call to receive an invitation for a ‘seat at the table’ in their Agent selection, to showcase what they have to offer.
As Sotheby's International Realty's Maroochydore office emerges as a force in the industry, Mel and Dan position themselves not just as real estate agents but as lifestyle ambassadors and global real estate advisors, sharing the allure of the Sunshine Coast with a global audience. u
THE 4Ps TO MAXIMISE THE SALE OF YOUR PROPERTY
Presentation
“The presentation and condition of a property play a key role in appeal to buyers. We have a team of professionals to help whip your property into shape, attracting more buyers, higher offers, and faster sales.” Melissa
Pricing
“We look at the property and we work out whether it’s going to be an auction property or a private treaty sale with potential multiple offers. One size does not fit all. We are not the keepers of price, but we discuss with you the best option to achieve a maximum sale price.” Daniel
Promotion
“Effective marketing strategies and exposure are essential for reaching a wide audience of potential buyers. Leveraging our national and international networks, we maximise exposure and attract more qualified buyers. By creating competition, we achieve a higher price.” Daniel
People
“We have so much fun selling property. Dan and I have a keen sense of humour and love the people we get to meet. We are highly experienced, so we can afford to relax and be genuine while talking to people. It’s an interesting marriage because we’ve got a very established, long-standing brand in Sotheby’s, yet we bring this whole different vibe and energy to what we do, and we love it!”
Melissa www.queenslandsothebysrealty.com