3 minute read
Creating a brand The birth of Guy Kempt
With a career spanning decades in marketing, advertising and branding, Stuart Peace has honed his skills to perfection. His creative spirit, inherited from a family with an artistic background, found a natural fit in the marketing and branding arena.
Today, embarking on an entrepreneurial journey into eCommerce, he stands at the helm of Guy Kempt, his new men's grooming brand that embodies authenticity, quality, and a celebration of masculinity.
According to Stuart, branding is more than just a name, a logo or a tagline; it is the essence of a business. It encompasses a company’s purpose, vision, and mission, forging a true connection with its audience. Think Apple, Nike, Bunnings and Lorna Jane and you understand. Effective branding allows a business to stand the test of time and inspire customer loyalty. It is the heart and soul of all successful businesses.
“It’s about telling a story about why you exist and what you stand for. It is those emotional connections that make people ambassadors and advocates for your brand,” Stuart says.
Having been instrumental in shaping brands for numerous clients internationally over the years, Stuart had a nagging desire to craft something uniquely his own. The concept was simple yet profound: create a tangible product, something he could touch, smell and sell. He had the idea of crafting handmade soap bars, which he envisioned selling at local markets. The synergy between his creative instincts and entrepreneurial drive became the driving force behind the birth of Guy Kempt.
Guy Kempt is far from being just another men's grooming line. Stuart's commitment to crafting top-tier products using natural ingredients sets his brand apart. Each soap bar is meticulously handcrafted in small batches, utilising only the finest natural components such as olive oil, shea butter, and essential oils.
The product range boasts scents like sandalwood, blood orange, rosemary and lemongrass, catering to the discerning male. Guy Kempt products, including the upcoming silicon-based Man Mitt, are designed to offer an authentic, masculine experience in the shower.
“In a world where most men’s grooming products smell like flowers, Guy Kempt is a breath of fresh air,” Stuart says.
“We provide men with the opportunity to smell like men, to embrace their masculinity.”
Beyond crafting high-quality grooming products, Guy Kempt is on a mission to support men's mental health. Stuart firmly believes in the importance of fostering a community where men can be themselves, free from societal pressures and stereotypes.
“A lot has changed in our society, and sometimes, being a man is looked down upon. Guy Kempt is here to say, ‘It’s okay to be a man.’ We are committed to donating a percentage of our profits to men's mental health initiatives, ensuring that those who need it can access support,” Stuart says.
Guy Kempt's journey has only just begun. Stuart has exciting plans for the brand, including the introduction of Soapscriptions, a subscription service that allows customers to receive their favourite soap bars regularly.
In the world of eCommerce, Guy Kempt is poised to make a significant impact. Stuart’ s extensive experience in branding, marketing, and entrepreneurship positions the brand for success, promising a bright future filled with high-quality grooming products and a genuine commitment to men’s well-being. As the Guy Kempt brand continues to grow, it promises to redefine men's grooming, one invigorating shower at a time.
