3 minute read
HOW TO CHOOSE THE RIGHT BUSINESS ADVISOR
Selecting the right business advisor can be the difference between survival versus success. The ideal coach will offer valuable guidance and provide deep, actionable insights that create real results.
Keely is the founder and CEO of Liinchpin, a leading strategic growth company. Over the past decade, she has worked with and coached hundreds of Australian businesses from start-ups to those generating over $200M in annual revenue.
Her insights help identify four core pillars of success that can help when choosing the right advisor.
1 LEADERSHIP
At the core of every successful business is its people. Outstanding leadership is not just about strategy but about understanding and influencing human behaviour. The ability to inspire, elevate and bring structure to a team is essential for long-term success.
Keely White has built a reputation for her ability to create high-performance cultures. She doesn’t just teach leadership principles, she works closely with business owners to pull greatness out of their teams. “High performance isn’t about ‘management,’ nobody likes to be managed by someone else. High-performance teams are self-managed teams with great leaders influencing them to be their best,” Keely says.
2 SIMPLICITY
Overly complex business strategies are often ineffective. If they’re hard to understand, they’ll be even harder to implement. Simplicity is key.
“One of the core principles of Liinchpin is to simplify. If it’s too confusing, it’s just not good enough,” Keely explains, “But it’s only the first step. Implementation requires follow-through, and a lack of it is often a key frustration for business owners.”
Liinchpin lives by the philosophy of R. Buckminster Fuller, who said, “If you want to teach people a new way of thinking, don’t bother just trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”
Each of Liinchpin’s strategies is taught as a simple framework. The combination of simplicity within a practical model produces results.
3 BREADTH AND DEPTH
A great coach helps you to identify and solve constraints for good; this is how you grow.
“You have two choices: you can repeat the same year over and over, or you can make a fundamental shift and evolve to the next level,” says Keely. To make a permanent change, a great coach must have a combination of both breadth and depth across the business landscape.
Keely has spent over a decade deep in the trenches with hundreds of Australian founders, seeing behind the curtain of their financial platforms, team dynamics and everyday struggles, gaining unparalleled insight into the deep inner workings of business.
4 NUMBER CLARITY
The financial health of a business is its lifeblood. Yet, many business owners struggle to maintain control over cash flow and profitability. A key role of an effective advisor is to provide number clarity, simplify the data and help you embed good structure around using it.
Success leaves clues. Visibility over numbers and data is your secret weapon to making truly informed decisions with confidence.
KEELY WHITE
UNLOCKING TRUE SUCCESS
Choosing the right business advisor is about finding someone who can offer more than just advice—it’s about finding someone who can help you fundamentally transform your business in simple ways that create actual profit, success and freedom.
Visit the website to book a free session with Keely.
