New Product Development ENT 6606 Dr. Glen Witchard
The goal and purpose of this course was to create a start-up for a company that produces a kayak transportation device. My collegues and I decided to embrace technology, and build an app service to transport, and store people’s kayaks. We also went above and beyond by leveraging in to multiple sporting good markets, and creating an entirely new brand called “Outside The Box� that would deliver outdoor adventure packages. The scope of the project was to write up the business plan, do market analysis, product development and other responsibilities associated with starting up a new business. The written proposal is also provided.