20 19
When it comes to the North Scottsdale lifestyle and area real estate, The Luckys are proud to be the eminent source for their clients.
MAY
With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient
Lisa | Matt | Laura
and skilled in the industry.
2015 | 2016 | 2017 | 2018
602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com
In This Issue COMMUNITY CONNECTION ________________ Spotlight On: Every Kid Counts REAL ESTATE CORNER ________________ Borrow These Corporate Strategies for Selling Your Home
offered at
$1,600,000 ________ MLS #5864295
YOUR HOME ________________ Wallpaper Trends
This LaScala villa in guard-gated Estancia rests upon
LaScala at Estancia
the best lot for Pinnacle Peak views and is conveniently
5 Bed + Den
located within walking distance to the clubhouse. With
4 Bath
AMAZING PINNACLE PEAK VIEWS
more than $300,000 in upgrades and additions, this clean-line, soft-contemporary home has an enviable private backyard oasis. The vine-covered patio, calming centerpiece fountain, cozy fireplace, and built-in barbecue are all accented by paver hardscape and a stone exterior finish to create a European garden
4,279 SQ FT 2-Car Garage
AROUND TOWN ________________ Scottsdale Events to Enjoy in May NEW & NOTEWORTHY ________________ People, Places & Things to Know About FEATURED PROPERTY ________________ Pinnacle Peak Views in LaScala at Estancia
OUR STATELY SAGUARO CACTUS, native to the Sonoran Desert, impresses with its towering height and long lifespan (often exceeding 150 years). Dotting the landscape in and around Scottsdale, these celebrated saguaro cacti are especially beautiful this time of the year.
THE
enchanting SAGUARO CACTUS FLOWER
The month of May is peak blooming season for the saguaro cacti. You’re sure to see a proliferation of these white, waxy flowers prettily adorning the tops of the cacti. A single saguaro can produce up to 100 flowers every season, which is a good thing since the bloom of a saguaro flower only lasts for less than 24 hours.
During the daylight hours, birds such as white-wing doves and hummingbirds fill up with their share of nectar and the diurnal honey bees make quick work of pollination that next day while the flower is still in bloom. Once the saguaro flowers are pollinated, they will mature into bright red fruits and ripen during the month of June, continuing to serve as nourishment for desert-dwelling animals – as well as humans!
The aromatic blooms open only during the night and remain open for just a portion of the following day. In fact, by the afternoon, the flower will begin wilting, never to bloom again. However, that flower typically sees a lot of activity while it’s in bloom for those few short hours.
The saguaro cactus and its bloom are both iconic symbols of the American Southwest. In fact, Arizona confirmed the saguaro cactus bloom as the state’s official wildflower back in 1931. Enjoy this month in the desert as Mother Nature dazzles us with her gifts of these sweet-smelling and picturesque blooms.
The flower relies on a variety of desert animals to pollinate it. During the evening, the most frequent visitor
experience. With a dedicated master wing, separate guest wing, and separate-entry casita, this home is the perfect lock-and-leave or full-time residence. 27914 N 100th Place | Scottsdale, AZ 85262
to the flower are bats. The flowers’ nocturnal opening, especially rich nectar, and ability to withstand the weight of bats works symbiotically with the bats’ nocturnal schedule and feeding habits. It’s an excellent partnership.
CORPORATE OFFICE:
CONTACT:
The Luckys North Scottsdale 7669 East Pinnacle Peak Road, Suite 110 Scottsdale, AZ 85255
602.320.8415 Lucky@RussLyon.com LisaLucky.com
BORROW THESE
Corporate Strategies FOR SELLING YOUR HOME
SPOTLIGHT ON:
When it comes to consumer brands and the corporate world, there are some tried-and-true business principles that brands use to drive sales. Competition for the consumer’s dollar is fierce, so the positioning and marketing of a brand takes strategy and an understanding of its target market. The same can be said for selling your home. Let’s explore some corporate strategies that have proven to be successful and how those same strategies can carry over into real estate. Sell the Lifestyle. Not only does the apparel brand Tommy Bahama offer quality clothing items, the real success of the brand has been its integration of a lifestyle component into the stores and products. Shoppers become immersed in the brand’s identification of relaxed, island-vibe living. When we’re marketing a home in North Scottsdale, we like to accentuate the lifestyle component too. Presenting the home to potential buyers in a way that inspires them to visualize the lifestyle they’re desiring is key. Unique Selling Proposition. This age-old marketing concept is powerful. Lululemon, the athleisure attire brand, has built a cult-like
EveryKidCounts.org WHAT THEY DO: Every Kid Counts was founded 25 years ago as an organization providing educational, athletic and philanthropic programs to our local youth. Every program and event are designed to help young people become tomorrow’s leaders and productive members of society. Here you’ll find a recap of some of the programs Every Kid Counts coordinates: Books to Bikes Literacy and Obesity Prevention Program – This encourages kids to enhance their reading and writing skills with an opportunity to win a brand-new bike. Stuff the Pack Back-to-School Drive – This drive fills hundreds of backpacks with back-to-school supplies for needy families and military families that may need assistance.
Every Kid Counts was founded 25 years ago as an
following with their unique, trademarked luon fabric. When marketing
organization providing educational, athletic and
homes for sale, we focus on, and accentuate, what makes your home
philanthropic programs to our local youth.
stand out from the competition. Value Added. No matter the price point, every consumer enjoys getting a little something extra with their purchase. The beauty retailer Sephora paved its way to retail domination by offering free makeup tutorials and free beauty product samples with every purchase. With
HOW CAN YOU HELP? You can donate or volunteer. Volunteers assist in many aspects of the organization and particularly in implementing special events to underprivileged children around the state such as holiday celebrations and food and toy drives.
stiff competition in today’s real estate market, it pays to get creative here too. Perhaps an offer of a celebratory steakhouse dinner for the buyers upon close of escrow or offering to cover the first year of HOA fees might be just the thing to help your property stand out to buyers. Interested in selling but not sure where to start? Breathe easy and let we’ve got our own tried-and-true strategies too! Contact us today at 602.320.8415 or lucky@russlyon.com.
corner
TRENDS
Wallpaper has made a huge comeback in the last few years and has essentially made painted accent walls irrelevant in the design industry. Now it’s all about incorporating texture in clean and sleek ways and wallpaper does just that. Florals have made a huge comeback in a much more sophisticated way. In the image here, we see a featured accent wall with a wallpaper mural that is both calming and serene. Not only does it add an element of visual interest, but it also adds a focal point in the space. We are also seeing florals in bathrooms, baby girls’ nurseries, laundry rooms and more. Back by popular demand is geometric wallpaper featuring modern, clean lines that offer dimension and style in any home. We love a great geometric wallpaper because it adds so much visual interest into a space without overpowering the space as a whole. Great ways to use this wallpaper are in bedrooms, entryways, and even bookshelves. Another neat idea is to use this on your ceiling. I would recommend choosing a wallpaper that is simpler in form with very clean lines. Bold metallics are a fun way to add a pop of glam to any space and the possibilities are endless! Doing this adds a luxury element in your home at minimal cost and looks best when featured as an accent wall. When it comes to metallics, less is more. Silvers look best for modern and contemporary styles, and golds look great with any vintage, art deco or even Hollywood regency style.
us show you what we’ll do to market and sell your home. After all,
new
& NOTEWORTHY
ART APPRECIATION Now open at Scottsdale Fashion Square, the “Point of View” immersive art experience brought to us by Wonderspaces Florals have made a huge comeback in a much more sophisticated way.
presents the work of 13 artists in an exhibit that explores the concept of new perspectives and different points of view from people around the world. Within the experience, you’ll visit a virtual dinner party, and an installation that encourages digital painting through body
Textured wallpapers offer an affordable way to get a certain look without all the construction costs. One of the most popular textured wallpapers we often see in restaurants and modern farmhouse styles is brick. In addition, we see textures such as grasscloth to create a contemporary look and feel in the home. Source: DesignAllurePDX.com | By: Irene Tokstad
movement. Arizona. Wonderspaces.com
STRESS BE GONE Whether you’re a yoga aficionado, or haven’t sweated through a class yet, CorePower Yoga – with a new North Scottsdale location in the Sonora Village shopping center – has a program
MAY 12 | ScottsdalePrincess.com
MAY 17 – 26 | ArizonaRestaurantWeek.com
MAY 18 | WinWolves.com
just for you. Here you’ll
Mother’s Day Brunch
Spring Arizona Restaurant Week
Gridiron Golf Classic
find not only a modern,
Shower Mom with love – and a dash of real
Foodies, it’s that time of the year again, where restaurants
Sign your foursome up for the “Tees for Touchdowns” golf
princess pampering – this year with a day at the Five
all over the Valley – and the state! – offer up a three-course,
tournament at McDowell Mountain Golf Club. This scramble/
Diamond Fairmont Scottsdale Princess resort. Settle
prix-fixe dinner menu thoughtfully designed and crafted by their
best-ball-in format promises to be fun and competitive for
in for a delightful and fabulously elaborate brunch,
chefs specifically just for this multi-day affair. It’s the perfect
golfers of all ages and levels. The festive afternoon includes
then send her off to her scheduled appointments at
opportunity to try those restaurants you’ve had on your list,
contests, raffles, prizes and more; with an end-of-play dinner
the resort’s Well & Being Spa for an afternoon of
so rev up your taste buds and prepare to dig in!
banquet, awards ceremony and silent auction to round out the day.
purpose while you’re at
Proceeds benefit the Desert Mountain High School football program.
it. CorePowerYoga.com
well-deserved “me time.” Mom, we love you!
filled with thoughtful touches, but you just may discover your true power and unique
May
sleekly designed studio
2019
REAL E S TAT E
Wallpaper
BORROW THESE
Corporate Strategies FOR SELLING YOUR HOME
SPOTLIGHT ON:
When it comes to consumer brands and the corporate world, there are some tried-and-true business principles that brands use to drive sales. Competition for the consumer’s dollar is fierce, so the positioning and marketing of a brand takes strategy and an understanding of its target market. The same can be said for selling your home. Let’s explore some corporate strategies that have proven to be successful and how those same strategies can carry over into real estate. Sell the Lifestyle. Not only does the apparel brand Tommy Bahama offer quality clothing items, the real success of the brand has been its integration of a lifestyle component into the stores and products. Shoppers become immersed in the brand’s identification of relaxed, island-vibe living. When we’re marketing a home in North Scottsdale, we like to accentuate the lifestyle component too. Presenting the home to potential buyers in a way that inspires them to visualize the lifestyle they’re desiring is key. Unique Selling Proposition. This age-old marketing concept is powerful. Lululemon, the athleisure attire brand, has built a cult-like
EveryKidCounts.org WHAT THEY DO: Every Kid Counts was founded 25 years ago as an organization providing educational, athletic and philanthropic programs to our local youth. Every program and event are designed to help young people become tomorrow’s leaders and productive members of society. Here you’ll find a recap of some of the programs Every Kid Counts coordinates: Books to Bikes Literacy and Obesity Prevention Program – This encourages kids to enhance their reading and writing skills with an opportunity to win a brand-new bike. Stuff the Pack Back-to-School Drive – This drive fills hundreds of backpacks with back-to-school supplies for needy families and military families that may need assistance.
Every Kid Counts was founded 25 years ago as an
following with their unique, trademarked luon fabric. When marketing
organization providing educational, athletic and
homes for sale, we focus on, and accentuate, what makes your home
philanthropic programs to our local youth.
stand out from the competition. Value Added. No matter the price point, every consumer enjoys getting a little something extra with their purchase. The beauty retailer Sephora paved its way to retail domination by offering free makeup tutorials and free beauty product samples with every purchase. With
HOW CAN YOU HELP? You can donate or volunteer. Volunteers assist in many aspects of the organization and particularly in implementing special events to underprivileged children around the state such as holiday celebrations and food and toy drives.
stiff competition in today’s real estate market, it pays to get creative here too. Perhaps an offer of a celebratory steakhouse dinner for the buyers upon close of escrow or offering to cover the first year of HOA fees might be just the thing to help your property stand out to buyers. Interested in selling but not sure where to start? Breathe easy and let we’ve got our own tried-and-true strategies too! Contact us today at 602.320.8415 or lucky@russlyon.com.
corner
TRENDS
Wallpaper has made a huge comeback in the last few years and has essentially made painted accent walls irrelevant in the design industry. Now it’s all about incorporating texture in clean and sleek ways and wallpaper does just that. Florals have made a huge comeback in a much more sophisticated way. In the image here, we see a featured accent wall with a wallpaper mural that is both calming and serene. Not only does it add an element of visual interest, but it also adds a focal point in the space. We are also seeing florals in bathrooms, baby girls’ nurseries, laundry rooms and more. Back by popular demand is geometric wallpaper featuring modern, clean lines that offer dimension and style in any home. We love a great geometric wallpaper because it adds so much visual interest into a space without overpowering the space as a whole. Great ways to use this wallpaper are in bedrooms, entryways, and even bookshelves. Another neat idea is to use this on your ceiling. I would recommend choosing a wallpaper that is simpler in form with very clean lines. Bold metallics are a fun way to add a pop of glam to any space and the possibilities are endless! Doing this adds a luxury element in your home at minimal cost and looks best when featured as an accent wall. When it comes to metallics, less is more. Silvers look best for modern and contemporary styles, and golds look great with any vintage, art deco or even Hollywood regency style.
us show you what we’ll do to market and sell your home. After all,
new
& NOTEWORTHY
ART APPRECIATION Now open at Scottsdale Fashion Square, the “Point of View” immersive art experience brought to us by Wonderspaces Florals have made a huge comeback in a much more sophisticated way.
presents the work of 13 artists in an exhibit that explores the concept of new perspectives and different points of view from people around the world. Within the experience, you’ll visit a virtual dinner party, and an installation that encourages digital painting through body
Textured wallpapers offer an affordable way to get a certain look without all the construction costs. One of the most popular textured wallpapers we often see in restaurants and modern farmhouse styles is brick. In addition, we see textures such as grasscloth to create a contemporary look and feel in the home. Source: DesignAllurePDX.com | By: Irene Tokstad
movement. Arizona. Wonderspaces.com
STRESS BE GONE Whether you’re a yoga aficionado, or haven’t sweated through a class yet, CorePower Yoga – with a new North Scottsdale location in the Sonora Village shopping center – has a program
MAY 12 | ScottsdalePrincess.com
MAY 17 – 26 | ArizonaRestaurantWeek.com
MAY 18 | WinWolves.com
just for you. Here you’ll
Mother’s Day Brunch
Spring Arizona Restaurant Week
Gridiron Golf Classic
find not only a modern,
Shower Mom with love – and a dash of real
Foodies, it’s that time of the year again, where restaurants
Sign your foursome up for the “Tees for Touchdowns” golf
princess pampering – this year with a day at the Five
all over the Valley – and the state! – offer up a three-course,
tournament at McDowell Mountain Golf Club. This scramble/
Diamond Fairmont Scottsdale Princess resort. Settle
prix-fixe dinner menu thoughtfully designed and crafted by their
best-ball-in format promises to be fun and competitive for
in for a delightful and fabulously elaborate brunch,
chefs specifically just for this multi-day affair. It’s the perfect
golfers of all ages and levels. The festive afternoon includes
then send her off to her scheduled appointments at
opportunity to try those restaurants you’ve had on your list,
contests, raffles, prizes and more; with an end-of-play dinner
the resort’s Well & Being Spa for an afternoon of
so rev up your taste buds and prepare to dig in!
banquet, awards ceremony and silent auction to round out the day.
purpose while you’re at
Proceeds benefit the Desert Mountain High School football program.
it. CorePowerYoga.com
well-deserved “me time.” Mom, we love you!
filled with thoughtful touches, but you just may discover your true power and unique
May
sleekly designed studio
2019
REAL E S TAT E
Wallpaper
20 19
When it comes to the North Scottsdale lifestyle and area real estate, The Luckys are proud to be the eminent source for their clients.
MAY
With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient
Lisa | Matt | Laura
and skilled in the industry.
2015 | 2016 | 2017 | 2018
602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com
In This Issue COMMUNITY CONNECTION ________________ Spotlight On: Every Kid Counts REAL ESTATE CORNER ________________ Borrow These Corporate Strategies for Selling Your Home
offered at
$1,600,000 ________ MLS #5864295
YOUR HOME ________________ Wallpaper Trends
This LaScala villa in guard-gated Estancia rests upon
LaScala at Estancia
the best lot for Pinnacle Peak views and is conveniently
5 Bed + Den
located within walking distance to the clubhouse. With
4 Bath
AMAZING PINNACLE PEAK VIEWS
more than $300,000 in upgrades and additions, this clean-line, soft-contemporary home has an enviable private backyard oasis. The vine-covered patio, calming centerpiece fountain, cozy fireplace, and built-in barbecue are all accented by paver hardscape and a stone exterior finish to create a European garden
4,279 SQ FT 2-Car Garage
AROUND TOWN ________________ Scottsdale Events to Enjoy in May NEW & NOTEWORTHY ________________ People, Places & Things to Know About FEATURED PROPERTY ________________ Pinnacle Peak Views in LaScala at Estancia
OUR STATELY SAGUARO CACTUS, native to the Sonoran Desert, impresses with its towering height and long lifespan (often exceeding 150 years). Dotting the landscape in and around Scottsdale, these celebrated saguaro cacti are especially beautiful this time of the year.
THE
enchanting SAGUARO CACTUS FLOWER
The month of May is peak blooming season for the saguaro cacti. You’re sure to see a proliferation of these white, waxy flowers prettily adorning the tops of the cacti. A single saguaro can produce up to 100 flowers every season, which is a good thing since the bloom of a saguaro flower only lasts for less than 24 hours.
During the daylight hours, birds such as white-wing doves and hummingbirds fill up with their share of nectar and the diurnal honey bees make quick work of pollination that next day while the flower is still in bloom. Once the saguaro flowers are pollinated, they will mature into bright red fruits and ripen during the month of June, continuing to serve as nourishment for desert-dwelling animals – as well as humans!
The aromatic blooms open only during the night and remain open for just a portion of the following day. In fact, by the afternoon, the flower will begin wilting, never to bloom again. However, that flower typically sees a lot of activity while it’s in bloom for those few short hours.
The saguaro cactus and its bloom are both iconic symbols of the American Southwest. In fact, Arizona confirmed the saguaro cactus bloom as the state’s official wildflower back in 1931. Enjoy this month in the desert as Mother Nature dazzles us with her gifts of these sweet-smelling and picturesque blooms.
The flower relies on a variety of desert animals to pollinate it. During the evening, the most frequent visitor
experience. With a dedicated master wing, separate guest wing, and separate-entry casita, this home is the perfect lock-and-leave or full-time residence. 27914 N 100th Place | Scottsdale, AZ 85262
to the flower are bats. The flowers’ nocturnal opening, especially rich nectar, and ability to withstand the weight of bats works symbiotically with the bats’ nocturnal schedule and feeding habits. It’s an excellent partnership.
CORPORATE OFFICE:
CONTACT:
The Luckys North Scottsdale 7669 East Pinnacle Peak Road, Suite 110 Scottsdale, AZ 85255
602.320.8415 Lucky@RussLyon.com LisaLucky.com