LUKE BROWNING RACING SPONSORSHIP AND MARKETING OPPORTUNITIES 2019
INTRODUCTION Motorsport is a proven, successful platform for brands to enhance their marketing capability. This brochure will provide you with an overview of the potential benefits a partnership with Luke Browning Racing could bring, from its vast media coverage to the tens of thousands buying tickets for every race weekend. Our programmes are an investment and we are confident that joining us for the journey will deliver genuine, extensive business value back.
M E S SAG E FRO M LU K E “From a very young age, speed has been my passion. My racing career started at age 10 racing karts purely for fun, this soon progressed into a more competitive endeavour. Once i had experienced the feeling of winning this inspired and ignited the fire in me to dream big and work hard to achieve my dream in motorsport. Racing is a rollercoaster, my family team and supporters are with me every step of the way. This gives me immense confidence as it is a team effort and I am so grateful for all their support. I am excited about my future in motorsport and believe anything is truly possible. However to achieve this I understand continued support is needed and would therefore like to invite you and your brand to join the team.This pack will tell you more about myself and benefits of sponsorship to you and your company. I hope you enjoy reading this brochure and look forward to discussing your sponsorship package with you.�
WORKING WITH LUKE MARK TAYLOR
MANAGER OF REIS MOTORSPORT INSURANCE
“Since being formally involved in a partnership, Luke has been a fantastic ambassador for Reis. He has impressed many of our stakeholder guests at race weekends, very much at ease taking part in insightful conversations with them; he leaves a lasting impression. He is a proud advocate of our brand, proactive in supporting our social media campaigns and acts very professionally and responsibly, personal traits that we judge extremely important.”
LUKE BROWNING RACING | SPONSORSHIP AND MARKETING OPPORTUNITIES 2019
MOTORSPORT: A MARKETING OPPORTUNITY NOT ALL BUSINESSES ARE THE SAME
Partnering with Luke Browning Racing involves a programme that is tailored completely so that the benefits and capabilities offer align with your business needs and budget. Here’s an example of some of the benefits we can offer:
SALES INCENTIVE PLATFORM Utilise both VIP hospitality and ‘money-can’t-buy’ experiences to drive your sales force to increase sales. SALES PROMOTIONS Create unique and exciting promotions for your products, giving customers once-in-a-lifetime opportunities. BRAND AWARENESS & IMAGE TRANSFER Grow your brand awareness through the multi-platform media coverage, reaching more than 20 million potential customers per year, and associate your company with the positive racing attributes of speed, precision and excellence. PRODUCT SAMPLING Get your product directly in front of the 400,000 spectators who attend the series each year, offer incentives for their input and feedback. B2B & NETWORKING Your top executives will get to network with other likeminded companies involved with the sport, taking advantage of quality face time in an exciting and relaxed setting. VIP HOSPITALITY Enjoy the events with world-class hospitality, giving your guests the perfect platform to enjoy a high octane day stress-free.
LIVE ITV4 BROADCAST HOURS
130
UNIQUE MONTHLY VISITS TO FIAFORMAULA4.COM
30,000
17,200,000
UK TV AUDIENCE
385,000
TRACKSIDE ATTENDANCE
REGULAR NEWS REPORTS IN POPULAR UK MOTORSPORT MEDIA SUCH AS AUTOSPORT AND MOTORSPORT NEWS
MEDIA & REACH
DEDICATED SOCIAL MEDIA CONTENT ON FACEBOOK, INSTAGRAM , LINKEDIN AND TWITTER
As the sole single-seater support event on the TOCA package, with a 30 race schedule in front of the BTCC’s massive spectator fanbase at the UK’s major circuits, British F4 drivers receive unprecedented exposure across all media. This includes live TV coverage on ITV4 and free live streaming, with a total UK audience of over 17.2 million. To aid career progression, drivers are put forward for television, radio, print and online features by the British F4 PR team, as well as public events. Press releases supplied by drivers, teams and sponsors are published on the championship website, fiaformula4.com. LUKE BROWNING RACING | SPONSORSHIP AND MARKETING OPPORTUNITIES 2019
THE 2019 FIA BRITISH F4 CHAMPIONSHIP Drivers from around the world will prove themselves in the UK’s official FIA F4 championship to make their first strides to Fl. A globally recognised, yet affordable step between karting and F3; British F4 has established itself as the place for junior drivers to begin their motor racing careers. The 2019 season will, once again, support the MSA British Touring Car Championship and has created a highly successful combination that produces consistently excellent racing and supplies the very best facilities – while allowing sponsors to showcase their products and services to a UK-wide audience.
KNOCKHILL
14 SEP - 15 SEP
CROFT
15 JUN - 16 JUN
2019 CALENDAR The F4 British Championship is the sole single seater support series to the UK’s premier motorsport package, the British Touring Car Championship. This means that British F4’s ten event 30-race calendar plays a starring role at each of the UK’s finest motorsport circuits, which ensure the best trackside experience for the greatest possible number of spectators.
OULTON PARK 29 JUN - 30 JUN
DONINGTON PARK 27 APR - 18 APR
SNETTERTON 3 AUG - 4 AUG
SILVERSTONE 28 SEP - 29 SEP
BRANDS HATCH INDY THRUXTON
18 MAY - 19 MAY
THRUXTON
6 APR - 7 APR
BRANDS HATCH GP 12 OCT - 13 OCT
17 AUG - 18 AUG
LUKE BROWNING RACING | SPONSORSHIP AND MARKETING OPPORTUNITIES 2019
GET IN TOUCH Thank you for taking the time to read this proposal. If you think it might be something you could be interested in for your business or you want more information and to ask any questions, please do get in touch.
GET IN TOUCH LUKEBROWNINGRACING .CO.UK MANAGEMENT@LUKEBROWNINGRACING .COM
SOCIAL MEDIA @LUKEBROWNINGRACING @LUKERACING11 @LUKEBROWNINGRACING LUKE BROWNING