SOCIAL MEDIA & Policy Matuvu.nu
Tuesday 5 October 2010
I’m InE 33, classic,
culture,
pop, chocoladebread,
photographer, last
Gent, no fixed line, mobile number in Belgium + Tel Aviv, 3G, wordwide minute,
wifi, online via Skype, Facebook,
Twitter, GoWalla, ine@matuvu.nu, kask, friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,
webdesigner, matuvu.nu, monuments.nu, nomadz.nu
Tuesday 5 October 2010
SOCIAL CITIZEN ★
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Tuesday 5 October 2010
is connected. doesn’t have a problem with borders. has a link with the biggest library in the world (the internet) and knows how to ‘seek’ rather than to ‘know’ has a lot of info on different stuff, and wants communication / dialogue has a network of people, friends, ‘mates’ and explores via his network uses the internet and social media to obtain/maintain this dialogue
SOCIAL MEDIA?
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Tuesday 5 October 2010
Did you know that it took television 13 years to reach 50 million people? It took Facebook 2 years
BEFORE
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Tuesday 5 October 2010
Simple broadcasting
ONE WAY
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2 way
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NOW
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Tuesday 5 October 2010
Ripple Effect In the digital ‘social’ medium the ripple has a huge potential.
EXPONEN TIONAL
Tuesday 5 October 2010
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1 creator
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10 reactors
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100 lurkers
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1000 strangers
SOCIAL MEDIA STARFISH ★
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Flickr
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YouTube
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Del.icio.us
Tuesday 5 October 2010
MOBILE
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3G
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Wifi
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GoWalla /
Tuesday 5 October 2010
CONVERSATIONS ARE HAPPENING, WHETHER YOU PARTICIPATE OR NOT Tuesday 5 October 2010
SO SHARE YOUR STORY, AND COMMUNICATE WITH THE WORLD Tuesday 5 October 2010
SOCIAL MEDIA USE IT AS A STRATEGY
Tuesday 5 October 2010
WEBSITE
Tuesday 5 October 2010
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Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories
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Add your social media profiles like Facebook, Twitter, YouTube, your blogs, on your site
WEBSITE
Tuesday 5 October 2010
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Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories
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Add your social media profiles like Facebook, Twitter, YouTube, your blogs, on your site
Blogs
Tuesday 5 October 2010
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Local
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Open
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Own network
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Influential
SOCIAL NETWORKS
Tuesday 5 October 2010
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Facebook, Hives, Netlog,...
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Biggest network
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Usually closed
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Opportunities: Community building
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How: Fan Page on Facebook
Micro blogging
Tuesday 5 October 2010
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Open
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Assymetrical
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Opportunities: Use as a way to communicate with the world
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Use: Fast information to share. Think crisis info, or short communication
GAME
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Tuesday 5 October 2010
Sweden made this great recruiting game, reflecting what they stand for.
GAME
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Tuesday 5 October 2010
Sweden made this great recruiting game, reflecting what they stand for.
Forums
Tuesday 5 October 2010
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Not dead
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Closed
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Very specific
Sharing Networks
Tuesday 5 October 2010
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YouTube, Flickr, Vimeo, Slideshare
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Open
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Sharing + commenting
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Has a community!
Tuesday 5 October 2010
Tuesday 5 October 2010
Tuesday 5 October 2010
Tuesday 5 October 2010
SOCIAL MEDIA A STRATEGY How to start
Tuesday 5 October 2010
STEPS ★
Think of a good strategy
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Find the right people
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Engage your soldiers
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Tuesday 5 October 2010
Monitor + Build relations + Communicate Build communities
STRATEGY ★
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Tuesday 5 October 2010
Don’t start just like that But be flexible and accept to change course during the project
PEOPLE ★
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Tuesday 5 October 2010
Find the right people Don’t have your IT people handle the community
ENGAGE ★
Engage your people to participate in the right way.
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Build a policy
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Teach them
Tuesday 5 October 2010
MONITOR ★
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Tuesday 5 October 2010
Monitor your brand. Check what people say on you online Use guidelines on how to react
+COMMUNICATE ★
Create a Speaker’s Corner
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Offer something meaningful
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Don’t be an island
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Self criticism and evaluation is a must
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Stimulate users input
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Communicate as a person
Tuesday 5 October 2010
COMMUNITIES ★
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Tuesday 5 October 2010
Use the right spot for the right community Facebook is different from an internal forum Engage! Accept that you can’t control. But you can engage in negative content
BUT ACT WITH CARE
Tuesday 5 October 2010
INSIDE
Tuesday 5 October 2010
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“A digital camera is a common possession among soldiers. Where once photographing war was the province of photojournalists, now the soldiers themselves are all photographers -- recording their war, their fun, their observations of what they find picturesque, their atrocities -- and swapping images among themselves and e-mailing them around the globe.”
Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010
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“[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/ 2 armed guards walking by He didnt look like he was in great condition. Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5” Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010
TRAIN YOUR SOLDIERS ★
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Tuesday 5 October 2010
What you say online doesn’t stay online Would your mother blush? Don’t trust your friend (even your partner) Don’t give out locations Use the privacy settings of social software
TRAIN YOUR SOLDIERS ★
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Tuesday 5 October 2010
Don’t give out personal information too easily. Always think twice before you handover info. Don’t reply to spam! Secured websites only for payments Be aware of public wireless sites
TRAIN YOUR SOLDIERS
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Tuesday 5 October 2010
Use the privacy settings of social software
PROVIDE GUIDELINES ★
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Tuesday 5 October 2010
http://www.slideshare.net/USArmySocialMedia/ socialmediaconsiderationsforcommanders-100518073844phpapp02 http://www.slideshare.net/USArmySocialMedia/ opsecforfamilies-100328142653phpapp02
OUTSIDE
Tuesday 5 October 2010
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Tuesday 5 October 2010
“I don’t mind the firing, I am willing to let parliament decide if the trip to NY was justified or not, but it is the lying about having made the phone call that has me angry.”
FOLLOW UP ★
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Tuesday 5 October 2010
“The Internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.” “Companies don’t control the conversation any more” Rupert Murdoch Accept that people will not always write nice stuff Make sure guidelines how to react on stuff
FOLLOW UP
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Tuesday 5 October 2010
Make sure guidelines how to react on stuff
FOLLOW UP
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Tuesday 5 October 2010
Make sure guidelines how to react on stuff
QUESTIOnS?!
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Tuesday 5 October 2010
Shoot!
SUCCESS!
Tuesday 5 October 2010
SOME RESOURCES ★
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http://www.defense.gov/NEWS/DTM%2009-026.pdf http://www.slideshare.net/USArmySocialMedia/ socialmediaconsiderationsforcommanders-100518073844phpapp02
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http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02
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http://www.slideshare.net/lindykyzer/harnessing-the-power-of-a-1-million-organization
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http://www.slideshare.net/USArmySocialMedia/social-media-presentation-4791064
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http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310
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http://www.slideshare.net/DepartmentofDefense/army-social-media-presentation
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http://www.slideshare.net/amymengel/navigating-the-social-media-minefield
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http://www.webinknow.com/2009/01/us-air-force-web-posting-response-assessment.html
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http://www.slideshare.net/USArmySocialMedia/mayfield-research-paper-final
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http://www.slideshare.net/USNavySocialMedia/us-navy-safe-and-effective-use-of-social-media
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http://www.slideshare.net/Talking_Heads/talking-heads-social-media-forum-2010
Tuesday 5 October 2010
Feel free to contact me ★
Ine Dehandschutter
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ine@matuvu.nu
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www.matuvu.nu
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www.linkedin.com/in/matuvu Read you soon! Images: American Army / Ine Dehandschutter
Tuesday 5 October 2010