Hudson Project Journey Map

THE HUDSON PROJECT Journey Map Created by: Maura Robinson

BACKGROUND STORY This summer, I attended a three day Arts and Music Festival by the name of “The Hudson Project”. It took place in Mid-July in Woodstock, NY on the same grounds as Woodstock 69’. As I drove my Ford Escape through the mountains with my two best friends, I had no idea what was in store. We were completely unprepared both materially and emotionally for everything that would occur that weekend. For starters, we had been under the impression that our car would be parked adjacent to the campsite. When we arrived, we quickly realized that our campsite was in fact 1.5miles away from our vehicle, and that we would have to drag all of our camping gear and supplies 1.5 miles with no rolling device for transportation. After 3 hours of trekking in 90 degree heat, we had finally set up our site. For the rest of the day we roamed the grounds, and danced like banshees, until about 2am, when my friend Alexa got extremely sick due to sun poisoning. We brought her to medical tent where she received two IV’s over the course of two hours. At 4am we returned to our tent browbeaten and amazed at the events of the day. Over the next few days we battled, heat, mud, and crazy people. On the night of the second day, it began to downpour, converting the entire festival grounds into a giant mudpit, and banishing all hope of good hygiene. On Sunday, the rain converted into a tornado warning, and we gratefully scrambled up our belongings and hit the road, never to return again.

Maren

PERSONA

Graduate Student Festival Behavior Objective: To experience excitement, freedom, joy and adventure in a new and interesting environment.

Seeking to discover new music and artists, purchase art, meet new people, and try new food.

Most Important Attributes of the Festival: • 75% Music • 24% Art • 1% Camping User Taste: Types of Music: • Funk • Dubstep • Trap Types of Art: • Installation • Watercolor • Mixed Media

Festival Personality: • High Endurance • Dances Non-Stop • Leads group of friends from artist to artist • Very Social on concert grounds, but mistrusting of strangers • Travels from stage to stage • Attends shows from 12pm to 2am, no later • Can be defensive if sense danger Key User Attributes: • Novice Camper • Enjoys Cleanliness • Annoyed by Disorganization of events, Appreciates structure • Values police and strict security procedures

JOURNEY MAP Beginning

Very Positive

Stage 2

Stage 3

Stage 4

End

“Best Show I’ve Ever Seen”

“Keys n’ Krates is Amazing!”

“So Excited, best Weekend Ever!”

Stage 5

“Never camping at a festi again”

Attend Big Gigantic at the Mainstage in the rain

Attend Acts

Driving to the Hudson Project

Arrive Home Safe and Sound

Explore Grounds

Moderately Positive

Slightly Positive

Slightly Negative

Set Up Campsite

Provide rolling transport tools

Rain Begins, I lose my shoe in a mudpit

Moderately Negative Realize campsite is 1.5 miles from car

Very Negative

“This is a nightmare”

Set Up with Cars parked within camping spot

Tornado Warning Issued

Pack up in Rain, Mad Dash to Exit

“You’ve got to be kidding me ” Alexa Gets Sick, Spend the night in the Medtent “I’m scared”

Provide more hydration stations and shady areas

Create POA to deal with mud, ex.

Wooden planks Campground converted into giant mudpit

OPPORTUNITIES FOR IMPROVEMENT

•Better set up of the process (cars parking on site) •Better facilities and water distribution centers •Less spread out: Better set up •Precautions for Mud Control

LESSONS LEARNED FROM JOURNEY MAP • Journey mapping is an effective tool for understanding a user’s highs and lows for the overall experience with a product or service

• Helps the designer to identify the biggest pain points to the user as well as areas in most need to improvement • Links the action of the product directly with emotions, which allows the designer to perceive the product/service from the user’s point of view, and thus make improvements that will lead to increasing a user’s delight • Linking the persona and user journey map gives a more precise and detailed experience and allows the designer to evaluate the product through the eyes of various users