Diversity Works! Magazine - Spring 2009 Edition

SPRING 2009 EDITION

20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair

Rethink.

Retool.

Take Control: Finding Your Path to Success During Challenging Times

In collaboration with:

A n A f f i l i a t e o f t h e N a t i onal Urban League

APRIL/MAY 2009

SPRING 2009 ISSUE PRESIDENT/CEO RAY KING

PUBLISHER & EDITOR MAURICE D. WILSON

MANAGING EDITOR DIANA MCCASKILL

DESIGNER/ART DIRECTOR CARROLL ERISTHEE

CONSULTING ART DIRECTOR RON CLOWNEY

CONSULTING DIRECTOR OF PRINT PRODUCTION COLLEEN RUIS JACKSON

PHOTOGRAPHER/VIDEOGRAPHER MIKE NORRIS WILLIE WILLIAMS

CONTRIBUTING WRITERS

CONTENT This edition is dedicated to the 20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair.

07 08 12 14 16

President’s Welcome Program Listings

Workshop & Presentations Career Fair History The Workplace/Force of Tomorrow Gregg Ward

What will the workplace/force of tomorrow, (and tomorrow is coming very fast!) look like? Who will be the boss? How diverse will our work groups be? How will we interact with each other and with technology?

CALLIE CLAYTON GREGG WARD

MARKETING/PUBLIC RELATIONS TAYARI HOWARD SIBYLLE ROHLING RAUL GORDILLO SARA C. HILL

DIVERSITY WORKS MAGAZINE ONLINE

WWW.ULSDC.ORG

E-Mail: diversitywork@ulsdc.org

SUBSCRIPTIONS CALL: (619) 266-6244

Printed on Recycled Paper

ON COVER: Photo by Misty Dawn

Diversity Works! is an initiative of the Urban League of San Diego County designed to build bridges between communities of color and corporations. The Diversity Works! Magazine is a quarterly publication complied by the Business & Workforce Development Department of the Urban League of San Diego County. For information on editorial submissions, or display advertising, please call 619-266-6244 or email: diversityworks@sdul.org About the Urban League of San Diego County The Urban League of San Diego County is a nonprofit, nonpartisan, civil rights and community-based movement that serves over 10,000 people annually, by providing direct services, research and policy advocacy to help individuals and communities reach their fullest potential. Primarily working with African-American and other emerging ethnic communities, its network of professional staff is working to close equality gaps for people at all economic levels and stages of life, and giving citizens a chance to give back as volunteers. ULSDC is a 501c(3) Non-Profit Agency Established in 1953 Mailing Address: 720 Gateway Center Drive, San Diego, CA 92102 / Ph: 619-263-3110 / Fax: 619-263-3660 / www.ulsdc.org An affiliate of the National Urban League.

A world of perpetual consumers Managing Editor “You must be the change you want to see in the world.” Mahatma Gandhi This is an historic year of change, and I sense that people everywhere are ready for it.

President Barak Obama has proven this. His initiatives and methods of communication alone have managed to propel the world into action. Now is the time to ask yourself, “What am I prepared to do? What can I do to affect change?”

In a time where the economy has crumbled, companies are closing, foreclosures have hit an all-time high and millions of people are unemployed, we must adapt and learn from our mistakes. People everywhere are being affected and ready or not, the hierarchy of life is leveling out.

We have become a world of perpetual consumers, mining the earth of its natural resources.

As we realize our inefficiencies and impact on a global scale, we must take control of our own actions.

And while the world has been forced to cutback, this phenomenon has brought us back to the basics… where life is simpler and things that matter, I mean, really matter are linked to the essentials of life.

Often times, being on the brink of destruction causes people to change. It is only then that we realize the power we have… the power to make better decisions for ourselves, our community, and the environment. As we rethink, retool and begin to take control, in order to be successful we must bring something to the table that is essential… something that is a necessity of life; remembering to be useful, not useless.

The tools offered at the 20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair are meant to educate, motivate, and engage participants. It’s organizations like the Urban League of San Diego County, San Diego Gas & Electric and the San Diego Workforce Partnership that bridge the gap in our community. I encourage you to utilize the resources and make a conscious decision to do something different.

“Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.” Barak Obama Be the Change,

Diana McCaskill Managing Editor

A kids club for them. Spa treatments for you.

Finding common ground on a private peninsula paradise.

That’s why

Now you can have an insurance and financial sales career that offers the kind of flexibility you want, with the resources and proven business model of a trusted FORTUNE 500®* company.

The Prudential Insurance Company of America’s Financial Services Associate Program is where it starts.

439 shoreline accommodations including furnished balconies with stunning water views Award-winning Kids Club with fun-filled activities Luxury Sea Spa with 15 indoor/outdoor treatment rooms You’ll learn hands-on from seasoned professionals, in the classroom and in the field. And you’ll get the support you need to prepare for required licensing exams. All while receiving a generous compensation and benefits package. After your training period, you’ll have a world of opportunities—including the chance to lead your own practice.

Looking for small company spirit with big company support? If you have more than two years of full-time work experience and a strong interest in financial sales, contact Jeffrey Martinath, Managing Director Telephone (619) 543-8140 Ext. 2350 E-mail Jeffrey.Martinath@Prudential.com

Four restaurants and lounges 80-slip marina with charter boats and gondola cruises

Loews Coronado Bay Resort San Diego

loewshotels.com 800.81.LOEWS

Urban League of San Diego County Ray King Dear Attendee, The Urban League of San Diego County is pleased to present this year's 20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair in collaboration with the San Diego Workforce Partnership and SDG&E's WeCARE California initiative. Named after its founder Barbara E. Webb, it is based on the principal of providing employment/career assistance and support to San Diego's out-of-work constituency.

In order for our economy to rebound from the current crisis, we need greater collaboration between organizations whose primary missions are to serve its client base. During these tough economic times it is good business for organizations like those mentioned above to combine their services and missions to provide you with the best of all our worlds.

The Career Opportunity Exchange & Resource Fair represents a milestone in joint community-based, government-based, and private industry ventures and is perhaps, the best example of what can be done when concerned and caring organizations combine services.

The goal of the Career Opportunity Exchange & Resource Fair is to provide you with the most up-to-date information and support on what you can do to rebuild your career. To facilitate this we have divided the exhibit floor in to four zones: • Employment Zone: here you'll find employers who are actively hiring. Make sure that you bring your resume and are properly dressed for the occasion • Career Information Zone: here you will find educational, vocational and governmental agencies that can help steer you towards a career or help you find the necessary tools to rebuild your skills • Community Zone: in this area you'll find many free services available to help you transition through difficult and challenging times • Financial Empowerment Zone: here you will find services and advisors who can assist/advise you on alternative courses of action you can take to survive financially

We hope you will visit each of the zones and interact with exhibitors.

Also, in the exhibit hall there will be several panelist sessions presented by the San Diego Workforce Partnership where experts will help steer you in the right direction and answer your questions.

On the second floor, the Workforce Partnership will feature various workshops and presentations and will offer assistance to help you fine-tune your resume.

Outside on A Street between 2nd and 3rd Avenue, there will be two free health screening vans provided by the San Ysidro Health Center and Walgreens/National Urban League.

In closing, on behalf of the Urban League of San Diego County, the San Diego Workforce Partnership, and San Diego Gas & Electric's WeCARE California initiative, welcome and enjoy today's activities. We hope you find success with us today.

Sincerely, Ray King President/CEO

The Urban League of San Diego County Board of Directors Al Abdallah, Chair, State Farm Insurance; Gustavo A. Bidart, Vice Chair, CitiBank; Stephanie Love-Payne, Secretary, Raytheon; Samuel Bresler, SAIC; Dr. Constance Carroll, SD Community College District; Ignacio De La Torre, AT&T; Bumni Esho, Junior Achievement; Cynthia James, Management Consultant Business; Denise Jackson, Balboa Travel, Inc.; Monte Jones, UL Guild President; Peter MacCracken, Strategic Communications; Sheron Maxwell, Camp Dresser & McKee Inc. (CDM); Michael McCraw, California Southern SBDC; Annie Peals, UPS; Darrell Porcher, President, UL Young Professionals, Sony; Lloyd Proctor, State Farm Insurance; Debra Stephens, Carter Reese & Associates; James E. Watkins, Jr., Bank of America; Walter Watts, Sycuan Casino & Resort

San Diego Workforce Partnership, Inc. Mark Cafferty There is a great need for all Americans to go back to school, enhance their skills and make America’s workforce stronger. We need to help San Diegans upgrade their skills and better prepare themselves for the jobs of the future. The Career Opportunity Exchange provides a venue for San Diegans to learn about educational options, community resources and services that are available to help them move forward in their lives. The knowledge they will gain today will help them make informed education, career and employment decisions. It will also help them tackle the numerous issues standing in the way of their career advancement.

The economic outlook continues to be uncertain. Some employers have become more selective and cautious in hiring. As a result, jobseekers might find it more challenging to land their dream jobs. We know that there are thousands of potential employees who are all highly motivated and hungry to secure employment. If these individuals can rethink and retool themselves, they are bound for success. I urge all attendees at today’s event to take this opportunity to explore various employment and training options, find out what educational paths and career choices are suitable for them, and use their newfound knowledge to move to new heights.

During his address to Congress in February, President Obama’s asked every American “to commit to at least one year or more of higher education or career training. This can be [through a] community college or a four-year school; vocational training or an apprenticeship.” The Career Opportunity Exchange will act as a catalyst to help move us toward this goal. Providing education and ongoing training to members of our community is essential for future job growth and worker security. Our economy relies on the availability of skilled workers to fill the jobs of tomorrow.

The San Diego Workforce Partnership is proud to partner with Urban League of San Diego County and San Diego Gas & Electric on this great event.

I wish all of you a pleasant day and every success in your employment search.

Mark Cafferty President & CEO San Diego Workforce Partnership, Inc.

San Diego Gas & Electric AND SoCalGas Michelle M. Mueller Michelle M. Mueller is vice president of customer operations for San Diego Gas & Electric (SDG&E) and Southern California Gas Co. (SoCalGas), Sempra Energy’s regulated California utilities. Sempra Energy is a San Diego-based Fortune 500 energy services holding company whose subsidiaries provide electricity, natural gas and value-added products and services.

SDG&E is a regulated public utility that provides service to 3.4 million consumers through 1.4 million electric meters and more than 830,000 natural gas meters in San Diego and southern Orange counties.

SoCalGas is the nation’s largest natural gas distribution utility, serving 20.1 million customers through 5.6 million natural gas meters.

As vice president of customer operations Mueller is responsible for billing, credit and collections, remittance processing, and meter reading as well as customer segmentation and strategy.

Previously, Mueller was vice president of customer services, and before that was director of customer service for SDG&E and SoCalGas, where she managed the commercial and industrial customer service department.

Prior to joining SDG&E in 1999, Mueller held management positions in customer service, marketing and administration at Qualcomm, a global wireless communications company and Torrey Communications, a telecommunications company. From 1990 to 1996, Mueller worked for The Titan Corp., a company specializing in national security products.

She has also held management positions at M/A-COM Linkabit, a world leader in satellite communications, and E.F. Hutton Life Insurance Company.

She is currently a board member for Leadership California and Junior Achievement, as well as a board advisor for the Community Resource Center.

Mueller received the “Outstanding Alumni Award” from Eastern Michigan University in 2007, the “Tribute to Women in Industry Award” from the San Diego County YWCA in 1994, and the “Public Relations Society of America Outstanding PR Professional Award” in 1993. Previously she received the “Thomas W. Sefton Outstanding Young Citizen" award from the San Diego Junior Chamber of Commerce in 1988 and the “Outstanding Young Californian” award from the California Junior Chamber of Commerce in 1990.

Mueller has a master’s degree in marketing from Syracuse University, a master’s degree in mass communications from Morehead State University and a bachelor’s degree in communications from Eastern Michigan University.

Career Opportunity Exchange/Resource Fair Co-Chairs Dear attendee, Welcome to the 20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange/Resource Fair presented this year in collaboration with the San Diego Workforce Partnership and SDG&E's WeCare California, an initiative of the California Public Utilities Commission to let you to know that ‘We CARE’ and are here to help.

As the co-chairs of this year's event, we are proud to announce the above collaborations and to welcome back our sponsors and long-term exhibitors.

This year is particularly special in that it marks the twentieth anniversary of the Career Fair and the Urban League's commitment to diversity. It seemed only yesterday that our founder Barbara E. Webb put on San Diego's first Career Fair at the Scottish Rite Center. Since then others have joined in and now Career Fairs are an integral part of the jobseeker's employment search. We are proud to have had a hand in the career fair movement in San Diego and look forward to many more years to come.

Also special this year is the recognition of several members of our Career Fair Committee who have crossed the 20 and 15-year mark. These are committed people who join us every year to help organize the event. They are part of the Urban League family and have The Urban League recognizes the below always been there for the League. It is because of devoted individuals for their unwavering commitment individuals like Pearl, Carrie, and Bob and others like them, that we and dedication to serving as Career Fair are able to fulfill our mission of Empowering Communities and Committee members and thank them for their Changing Lives. many years of support:

We also want to recognize the hard work of our new partners and Ms. Pearl Thornton, (Retired) - 20 yrs their representatives on this joint venture. Despite the bringing Ms. Carrie Lewis, Kyocera America, Inc - 20 yrs together of three major entities’ (Urban League, Workforce Partnership, and SDG&E) for the first time on a joint activity, the Mr. Bob Stamp, Cubic Corporation - 15 yrs planning and collaboration of the event has gone exceptionally smooth. It is because of the hard work and professionalism of the following: Marsha McKay and her team from SDG&E Sandra Moreland, Sibylle Rohling and the staff from the San Diego Workforce Partnership.

Marsha, Sandra and Sibylle have done a yeoman's job of organizing their respective exhibitors, speakers and presenters and have become an essential part of the planning team. We have created an exceptional team and are proud to have you on this endeavor.

We would also like to extend a special "thank you" to all of the exhibitors, speakers and presenters who have made a to participating in this year's event, especially under these tough economic times. Many are here to provide information and support to the thousands of people out of work. Your presence epitomizes the term "WeCARE” and confirms San Diego as “America's Finest City.”

Finally, we invite each of you to take advantage of this unique event to come together with colleagues, jobseekers and new acquaintances that are facing the same employment and networking challenges that you are. We look forward to your active participation - sharing insights, discussing innovations and overcoming employment challenges - that is what this event is all about.

Sincerely, Callie Clayton & Maurice Wilson

program page

Thanks to the following sponsors for their support of the

20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair

Rethink. Retool. Take Control:

Finding Your Path to Success During Challenging Times

Workshops & Presentations April 23, 2009 - 8:00 a.m. to 4:00 p.m.

San Diego Civic Center Concourse

Getting Prepared for the Job Hunt Get prepared for your job hunt by attending workshops on networking techniques, labor market information and resume writing tips.

8:15 - 9:10 a.m. & 9:20 - 10:15 a.m. - Balcony How To Network at a Resource Fair in Today’s Economy Susan Roberts Egley, Business Services Coordinator, East County Career Center Angela Webb, Employer Contact Specialist/Trainer, San Diego Workforce Partnership 8:15 - 9:10 a.m. & 9:20 - 10:15 a.m. - Rooms 208 & 209 Labor Market Information, What You Need to Know Gary Moss, Labor Market Information Researcher, San Diego Workforce Partnership Angie Arroyo, Employment Program Representative, State of California Employment Development Department 8:15 a.m. - 3:30 p.m. - Rooms 206 & 207 Resume Critique: How to Make Your Resume Stand Out 9:00 – 9:45 a.m. & 10:00 – 10:45 a.m. - Glass Room 202 BE Success and Attract Your Dream Career: Using The Power of Your Energy to Achieve Results Brigitte Taylor, M.A., Yuen Practitioner, Energy Healing & Creativity Coaching

Learning New Skills for a Better Future Advancing and maintaining your current skills is critical to getting a new job if you are unemployed, and advancing in your career once you are employed. Learn about the many low cost and free education and training programs available in San Diego County by attending presentations hosted by some of San Diego’s most reputable education and training institutions.

10:05 – 10:30 a.m. - Golden Hall Opening remarks by C.S. Keys, Media Personality

Sponsored by:

10:30 - 11:30 a.m. - Golden Hall Education Opportunities at University Extended Studies Moderator: Judy Lawton, Owner & CEO, TLC Staffing Ed Abeyta, Ph.D., Director, Student & Client Services, UCSD Extension Eric Bullard, Assistant Dean, California State San Marcos Wendy Evers, Director, Certificate Programs, College of Extended Studies, SDSU Reg Javier, Workforce Advancement Division Director, San Diego Workforce Partnership

Learning New Skills for a Better Future (continued) 11:45 a.m. - 12:45 p.m. - Golden Hall Education Opportunities at Community Colleges Moderator: Mark Cafferty, President & CEO, San Diego Workforce Partnership Carrie Clay, Associate Dean, Career & Technical Education/Workforce Development, Grossmont-Cuyamaca College Diane Edwards-Li Pera, Counselor, Southwestern College Otto Lee, Vice-Chancellor, San Diego Community College District Cindy Perry, Special Projects Director, San Diego Workforce Partnership

Surviving the Economic Downturn When faced with unemployment, inquiring about financial and social assistance services that you may be eligible to receive is an important step in being proactive and taking control of your economic situation. Find out about the many services you may be able to benefit from by attending presentations on financial literacy and emergency services.

1:00 - 2:15 p.m. - Golden Hall Emergency Services: Housing, Mental Health Services, Food Assistance, Savings on Utility Bills Moderator: Kim Schmidt, Director of Product Development, 211 San Diego Tia Anzellotti, Executive Director, San Diego Hunger Coalition Gabe Del Rio, VP Lending and Homeownership, Community Housing Works Mona Freels, COO, 211 San Diego Michelle Mueller, VP of Customer Operations, SDG&E Scott Suckow, CEO, Mental Health of America 1:00 – 1:30 p.m. & 1:45 – 2:15 p.m. - Glass Room 202 ID Theft and Your Privacy Linda J. Williams, Community Outreach Manager, Consumer Action 2:30 – 3:30 p.m. - Golden Hall Financial Literacy: Budgeting During Tough Times, Avoiding Foreclosure and Bankruptcy Moderator: Heather Whitley, Director of Human Resources, Manpower San Diego Tina Etue, Broker/Owner, The Tina Etue Team, E2 Realty Radmila Fulton, Attorney at law, Radmila A. Fulton Law Offices Stephanie Murphy, Regional Director of Education, Money Management International Appaswamy "Vino" Pajanor, Executive Director, Housing Opportunities Collaborative

Sponsored by:

Barbara Evonne Porter Webb Founder History of the Career Fair: n early 1989, Barbara Webb, Deputy Director of Employment for the Urban League of San Diego County, identified a need to bring employers and prospective employees together to increase job opportunities for all members of the community.

pic

On approval from the executive staff, Barbara researched and began planning a career fair which over the years has become the largest of its kind in San Diego.

Barbara began her task by recruiting a planning committee of 35 local executives and staffing professionals, and by following a successful model from the Los Angeles Urban League, the ULSDC's first annual career fair, chaired by Art Duam of NCR Corporation and held at the Scottish Rite Auditorium in Mission Valley, took place in April of 1989.

Tenure with the League: April 4, 1986 - September 21, 2007 As the founder of the Urban League's Career Fair, Barbara grew this event into the largest and longest-running career fair in the history of San Diego, focused on matching employers with people of color.

At the event 64 exhibitors participated with over 4,000 people in attendance. The event was so successful that we outgrew the facility. The following year a more accommodating facility was needed, and the fair was moved to Golden Hall at the San Diego Concourse where it continues to be held each spring.

Each career fair requires nearly a year in planning.

From our first group of 35 members, the Urban League Career Fair committee has grown to 73 members, many of who return year after year to work with Career Fair co-chair Barbara Webb and her staff in the Employment and Training department. The group that plans our career fairs are comprised of area business community volunteers from the public, private and nonprofit sectors. It involves all levels of employees from many of the region's top companies, in a combined effort to assist the Urban League in its attempt to increase job opportunities for all members of the community.

In keeping up with the times, this year's Career Opportunity Exchange & Resource Fair epitomizes Barbara's vision of a community employment event that meets the needs of employer and jobseeker alike

It is with great pride and honor that GEICO is able to join the Urban League of San Diego County with their Career Opportunity Exchange & Resource Fair.

Working side-by-side with the Urban League of San Diego County, GEICO helps provide tools to empower the economic success of all Americans.

GEICO’s partnership with the Urban League of San Diego County is a vital component of our community investment plan. By devoting time and energy today, we can help create a better community for tomorrow.

Thanks to the following Companies and Individuals for their generous support of the

20th Annual Barbara E. Webb Diversity Works! Career Opportunity Exchange & Resource Fair: Angelica Textile Services Atlas Mechanical Boll Weevil Restaurant California Conservation Corps CIC Research City of San Diego* Coca-Cola COSTCO Cox Communications C3N Deaf Community Services EDD

Erreca's, Inc. Grossmont College Guard Management, Inc. Kyocera America, Inc. Loews Coronado Mike's Mobile Auto Detailing North County Transit District SAIC San Diego City Schools San Diego Community College Dis. San Diego State University San Diego Union-Tribune

San Diego Zoo SDG&E SignOnSanDiego.Com UPS Store Copy & Print Ctr.

Special Acknowledgement: Eric Ericksion Mitch Mitchell Rick Romeo Tarra Tarries West Coast BBQ

The Workplace/Force of Tomorrow Gregg Ward What will the workplace/force of tomorrow, (and tomorrow is coming very fast!) look like? Who will be the boss? How diverse will our work groups be? How will we interact with each other and with technology?

Gregg Ward, a San Diego-based author, speaker and expert on diversity and workplace/force trends offers his predictions in his forthcoming new book, “The Wave: riding the massive wave of workplace/force change” scheduled for publication this Fall. The following excerpt was prepared especially for this edition of DiversityWorks! Magazine.

“Ten Short Years from Now”

(Excerpted from his forthcoming book “The Wave”) By Gregg Ward, CMC

Global-Tech’s Vice President of Corporate Responsibility, Dr. Gary Li spun slowly around with his eyes closed in a new frictionless ergonomic chair while contemplating his team’s latest iteration of their company’s Community Service Mission Statement.

They were getting close to a final draft and the words just had to be right. Suddenly, an electronic female voice in his ear startled him, “Gary, dude…” said his colleague Alenka who was calling in from Moscow and whose Russian was being instantly translated by the link’s servers, “Stop spinning, you’re making us all dizzy.”

Gary immediately stuck out his bare foot out and hooked it around the antique wooden leg of his desk, bringing himself to a stop. He opened his eyes and glanced at the 16 foot wide by 9 foot high, 3D surround screen monitor anchored to the walls of his loft, 63 stories over the Coronado Bridge. There they all were – his team of six top professionals, not one of them older than 35 – looking as large as life and so real he felt like he could just reach out and touch them. And the funny thing was, the video unit – heck, the whole loft - was powered by photovoltaic solar windows; the place had a negative carbon footprint!

“Sorry, guys…” Gary said as sincerely as he could, “I think much better when I spin.”

“Yeah, yeah,” said Bobby Rodriguez with a smile in Chicago, and “I think better when I’m snorkeling in Lake Michigan, but you don’t see me with a mask over my face now do ya? Now can we please wrap this up?”

Frictionless chairs? 16-foot wide three-dimensional video screens powered by photovoltaic windows?

Conference-calling using instant language translation

with a wildly diverse group of colleagues all over the globe, in your own home in your bare feet?! Surely this is a workplace fantasy; or perhaps not.

As sure as the stock market rises and falls, the current recession will end and the cycle of economic renewal will surge forward. And with it will come huge new waves of employee populations, workplace technologies, ways of working and interacting, and uniquely futuristic business challenges. Are you ready?

On the generational diversity front, although the pace of baby-boomers retiring slowed dramatically in the last two years as a result of the poor economy, a record number will retire in the next ten to fifteen years. All will be replaced by much younger, much more multi-cultural workers – many hailing from all over the globe. These diverse Gen Y’ers and their even younger colleagues already prefer texting to voicemail; so video-conferencing from home in their bare feet will be a no-brainer. And, they’ll be much more comfortable flowing in and out of informal, fluid, non-hierarchical teams than their predecessors. Total collaboration, virtual support and job-sharing will be the norm.

As for ethnic and racial diversity – the US Census predicts that between 2010 and 2015 the number of people who check “two or more races” on the Ethnicity question will increase by nearly a third among people 15-30 years old. Hispanics will continue to be the fastest growing ethnic group in the US and more and more states will find that whites are no longer in the majority. Without question multi-racial, multi-ethnic, multi-cultural,

The Workplace/Force of Tomorrow by Gregg Ward (continued) multi-tasking young people will be our workforce of tomorrow.

And work itself will take on new meaning. Yes, there will always be people out there chasing more and more money. But there will be fewer good people willing to pay any price, work 14-hour days year after year, or sell out their ideals or family life for a six or even seven-figure salary. Instead, tomorrow’s workers will be seeking more “meaningful” work, where they’ll be making a positive difference in other’s lives, or creating new technologies that counteract global warming, developing renewable energy systems, or ending world hunger – I kid you not.

And within a few short years our companies will begin to experience a sea change in how diversity of thought is valued. The decades old data proving again and again that diverse teams make better decisions will finally (thank goodness!) be accepted by senior management.

Professional integrity, valuing diversity, and community and corporate responsibility will be more than just buzzwords on a pretty press release – they will be the core operating principals of many of our most successful firms.

All of this will be the result of the pernicious corporate excesses and ethical lapses that lead the globe to the brink of financial ruin in 2008 and 2009.

So, how do we cope with what’s coming? Should we shake our heads at what’s about to befall us, crying “No! Stop, it’s all too fast!” and get ready to push back at this dizzying change threatening to be just too much for many of us to bear? Or should we gird our loins, open our minds, and get ready to ride the wave of rapid workplace/force change which is coming at us like a human tsunami? Whatever response you choose, don’t take too long deciding. You’ve got about a year, maybe two, before it hits.

Gregg Ward, CMC is a San Diego based Certified Management Consultant, Speaker and Author on Diversity, Change, Leadership and Conflict. Contact: 619-461-6777 or gward@orlandoward.com

2009 Barbara E. Webb Diversity Works!

Career Opportunity Exchange & Resource Fair Planning Committee Adrianna Sitz San Diego Zoo, 3 years

Daryl Brady San Diego Union Tribune - 8 Years

Bob Stamp Cubic Corporation, 15 years

Dee Thomas SAIC - 13 years

Callie Clayton Ultimate Staffing, 12 Years/Co-Chair,10 Years

Judie Gianturco JenMark Industries, 11 years

Sandra Moreland San Diego Workforce Partnership, First year

Judith Smith Deaf Community Services (EDD), 10 years

Sibyll Rohling San Diego Workforce Partnership, First year

Carla Espinoza Cubic Corporation, 3 years

Maurice Wilson Urban League of San Diego County, 13 years

Tayari Howard KIFM 98.1, First year

Carlette Lewis San Diego Workforce Partnership, 2 Years

Marsha McKay San Diego Gas & Electric, First year

Calvin Clayton Urban League of San Diego County, First year

Carrie Lewis Kyocera America, Inc., 20 Years

Marylou Straub GEICO, 2 years

Pearl Thornton, Retired, 20 Years Preston Chipps San Diego State University, 6 years

Tina White Cox Communications, First year Yvonne Redi-Haiston Grossmont College, First year

High-quality graphics and new media projects.

DIVERSITY SUMMIT III

2009

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