A DIFFERENT SET OF FOUR C’S

FOR BUYING AN ENGAGEMENT RING

By Jenny Livengood

The traditional four C’s of a diamond are carat weight, cut, clarity, and color. These characteristics are used to determine the quality and value of a diamond and are important industry standards. As Rick Tillis, owner of Tillis Jewelry, explains, “We hear a lot about the four C’s of purchasing a diamond, but we have a different set of four C’s. Sometimes the details of purchasing an engagement ring can be overwhelming, but the memories of the event are important, and we want it to be a very positive experience.” Tillis Jewelry in Columbia takes the time to educate their clients about the conventional four C’s but also shares a different set of four C’s which are equally important and useful when shopping for an engagement ring.

SOMETIMES THE DETAILS OF PURCHASING AN ENGAGEMENT RING CAN BE OVERWHELMING, BUT THE MEMORIES OF THE EVENT ARE IMPORTANT, AND WE WANT IT TO BE A VERY POSITIVE EXPERIENCE.

CHARACTER MATTERS While the detailed characteristics of a ring are important, there are other factors which are just as significant. A hometown shop specializing in custom work, with experienced jewelers on staff, will provide very personalized service resulting in a positive buying experience. The relationships developed over the counter at a local jewelry store often last for years, with customers feeling more like friends, and even family. “Many of our clients are the children, even the grandchildren, of long-time customers,” remarks Tillis. “It’s really common for us to do work for multiple generations of the same family. That’s special to us, and that kind of trust is the biggest compliment we can receive.”

COMMITMENT IS FUNDAMENTAL The ring itself is a symbol of the commitment two individuals make to one another, and as such should be made with quality and integrity. Just as with previous generations, a well-made engagement ring purchased today can become a family heirloom. “Quality is very important when making this important purchase. After all, this ring you’re buying will be worn by the most important person in the world to you daily for years to come,” comments Tillis.

A WELL-MADE ENGAGEMENT RING PURCHASED TODAY CAN BECOME A FAMILY HEIRLOOM.

CHARM IS ESSENTIAL The classic solitaire will never go out of style, and Tillis Jewelry has the knowledge and ability to find the perfect diamond for an elegant traditional ring which stands as a statement on its own. “Modern diamonds are available in many cuts, and even in many colors,” Tillis explains, “but that is just the beginning of the options for engagement rings today. Old mine cut diamonds and European cut diamonds are great options for those who prefer a vintage look. We even offer a variety of antique engagement rings from estates we have acquired.” Additionally, unique designs and gemstones are a strong and vibrant new trend in engagement jewelry where custom designed pieces are as exceptional as she is. Featuring precious stones such as sapphires, emeralds, rubies and more, bridal designs have become as varied and unique as the couples whose love they represent. “We are really excited when we take in a new custom design project and we love it when our clients bring us an idea for something we haven’t tried before,” exclaims Tillis.

PHOTO BY ROSS JAYNES VISUAL MEDIA CO.

COURAGE IS KEY Tillis Jewelry is a full-service jewelry store, helping couples as they embark on their new journey together. “You have to be brave to start this new life together, so be brave in your choice of engagement rings. Go for what you feel drawn to in your heart. Find what speaks to you of the four C’s that led you to this point- Character, Commitment, Charm, and Courage,” says Tillis, “we would love to help you with this important step in life.”

Call (931) 901-0242 today to set up an appointment for a consultation, and let Rick Tills and his staff help you find the perfect symbol of your love and future life together. n

JENNY LIVENGOOD has a background in art and interior design and has worked with silver and costume jewelry designs for the past 15 years. In 2016, she began working in the fine jewelry industry specializing in repurposing jewelry and non-jewelry items to make new, meaningful, and wearable creations. She also helps create commissioned designs for the Tillis Jewelry showcases.