Smart Company nz business & lifestyle magazine
Business Lifestyle Entrepreneurship Finance Property Marketing Branding Social Media Franchising Outsourcing Technology Health & Fitness Environment Community Human Resources Leisure Business Travel Conferences Events The Future
Media Kit 2012 www.maxiom.com.au
Smart Company nz business & lifestyle magazine
An Innovative and Dynamic Way to Advertise Smart Company has been carefully compiled to provide relevant interesting up-to-date information, tips and ideas on business & lifestyle. Enjoy the benefits of business life! The entire world has come to realise the potential of the digital marketplace. Success is being in the know. Being masters of the game, always in the loop, consistently cultivating leading edge solutions and constantly tapping in on the latest news and market intelligence in order to stay abreast of competitors. By advertising in the Smart Company magazine we can help get your business to thousands of potential customers!
Smart Company contains information that business owners and leaders want and need from many of the New Zealand‘s & the world’s most exciting business minds, meaning your message will be seen by the people that count - business decision makers!
Smart Company nz business & lifestyle magazine
Why Smart Company? Smart Company reaches the people that matter - business decision makers! You will be advertising your services and/or products to an ever increasing database of highly engaged and influential business subscribers throughout New Zealand. Smart Company provides you with an outstanding new age tool to communicate your services and/or products directly to your target audience - business decision makers. We understand that you want to grow your business and Smart Company provides you with unparalleled target marketing
With contributions from many of New Zealand’s best known an most respected business minds - plus selected international contributors, Smart Company contains special features, information, tips and advice on how to supercharge your business and your life.
Smart Company nz business & lifestyle magazine
Be Smarter Than Your Competition! Some Quick Facts About Smart Company: Smart Company is a community of business leaders that provide the information business owners, managers and educated professionals need to keep them smart about their industry and their job. This community has grown to over 40 of the best business minds from New Zealand, Australia, North America and Europe. Thereby, Smart Company ensures that our readers are always engaged and find the content interesting and valuable.
The connected customer understands and embraces the technology of modern business. Smart Company reaches, engages and delights the connected audience and high web businesses. Make sure you don’t miss this opportunity to connect!
Smart Company is undoubtedly THE magazine business owners and decision makers look forward to receiving every month. The entire world has come to realise the potential of the digital marketplace. Don’t be shot down by your competitors‌ outsmart them by advertising in Smart Company.
Connect With Your Market Hardcopy Magazines are becoming less popular with more readers preferring the on-line option. Business owners are just like everyone else, they are looking for sources of information, products and services online before they look to print media.
Smart Company nz business & lifestyle magazine
An Affordable, Measurable & Accountable Way to Advertise Your success is our success, so we make it as easy as possible to access all the data you need to quantify the results of your campaign. At Maxiom, we know that detailed and accurate reporting on an advertising campaign helps our clients drive the best return on investment (ROI). All of our reporting provides you with important metrics to identify which creative and message resonates with your target audience. Our advertising reports include valuable data like the name and email address of subscribers that interacts with your content. Whether they have dwelled on your page, clicked on a link, viewed your video or responded to a survey we can tell you how they interacted with your content. With this tailored reporting, we get you the details you need to get the outcomes you need.
Smart Company’s detailed reporting on advertising campaigns provides timely, actionable insights, quantifiable and measurable results keeping advertisers renewing annually.
Smart Company nz business & lifestyle magazine
World Leading Technology Smart Company features all the technology you’d expect from a world leading publication. Incorporating rich media features such as video, flash animations and other interactive features is now possible with all Maxiom’s digital publications. Imagine how much more effective and engaging your advertisement will become with “live interactive” content incorporating video, flash, animations, slides shows, links to your website or interactive catalogues that link directly to your e-commerce store. Magazine content design is now only limited by your imagination. For the more technically minded, our publications are html5 and CSS Javascript coding enabled. You can now create fully interactive digital content or advertisements that engage and entertain the reader. Further enhance your ad by including Twitter feeds, interactive competitions and more. All this plus Maxiom also feeds back comprehensive weekly stats updates on reader behaviour. All our digital publications are also optimised for iPad, iPhone and Android devices and can be downloaded in PDF form for printing.
Technology That Feeds Back the Vital Stats You Need to Get the Results You Need. We know that detailed and accurate reporting helps our clients drive the best return on investment. All of our reporting provides you with important metrics to identify which message resonates with your target audience
Smart Company nz business & lifestyle magazine
Engaged Audience Smart Company provides relevant and valuable information to business leaders through targeted digital publications, optimising audience interaction, driving best-in-class click through rates and consistent reader engagement. The Smart Company audience are predominantly business owners, entrepreneurs, executive management and educated professionals. They have a high business purchasing power, and are key decision makers for business. 64% work in the SME sector, 30% in larger enterprises. Smart Company readers are highly educated, influential and affluent. They are financially savvy.
Audience Profile
Maxiom’s network of digital publications in more than 10 industry verticals, reaches more than 300,000 business decision makers every month. We save you time and keep you smart about your industry - and your job.
74.9% spen hours onlin
69.3% are Manager or above
Below $69,000
45.2% are a Director or Partner
$70,000 -‐ $99,000
27.8% have a sales/marke@ng func@ons
$100,000 -‐ $124,999
34.9% have financial management func@ons
$125,000 -‐ $149,999 $150,000 -‐ $199,999
18.6% have HR or personnel management func@ons
$200,000 -‐ $250,000
84.7% have a bachelor’s degree or above
92.1% shop
93.6% bank
81.3% par= networking
74.4% boo
Above $250,000
Business Decision Makers and Influencers
Income
Digitally Savvy
• 69.3% are Manager or above • 45.2% are a Director or Partner • 27.8% have a sales/marketing functions have financial management • 34.9% functions have HR or personnel • 18.6% management functions have a bachelor’s degree • 84.7% or above
• Below $69,000 • $70,000 - $99,000 • $100,000 - $124,999 • $125,000 - $149,999 • $150,000 - $199,999 • $200,000 - $250,000 • Above $250,000
spends at least 2 • 74.9% hours online each day • 92.1% shop online • 93.6% bank online participate in social • 81.3% networking • 74.4% book travel online
Smart Company nz business & lifestyle magazine
Get Your Business Featured The Smart Company offers you several different options to feature your business. Sponsorship Opportunities “Getting to Know You” Special Feature “Smart Business” Feature Landing Page Advertisement
Sponsorship: Get your business featured on “Page 0”. Every person that views the digital magazine sees your ad right next to the magazine cover. All ads feature any of the technologies capable of being utilised in the magazine platform. Plus you get a 2 page spread in each issue that you sponsor, and a listing with page reference on the inside cover. Price: $3,000 per month
“Smart Business” or “Getting to Know You” Special Feature: A great way for your target market get to know you a little better and helps you develop a following. Includes a 2 page Q&A style interview about you and your business, links to your web site, a direct link to your “Feature” from the contents page of Smart Company. Plus you can include video, polls, surveys or other interactive features. Price: $1995.00 per month
Web Site Sponsorship: 1 x 300 x 250 pix Advertisement with link to your website Price $495.00 per month
Note: A 20% discount applies for annual contracts/bookings
Smart Company nz business & lifestyle magazine
Article Submissions Smart Company is always on the lookout for entrepreneurs and business professionals with great ideas or thoughts on current issues. Please send your articles to magazine@maxiom.com.au for consideration. We always acknowledge your contribution and appreciate your input, and we can even take care of images and layout for the articles. We are also happy to receive press releases or other information about your business, products or service. We don’t publish all articles of course, though we will publish those which we think are interesting, informative and are of benefit to readers. Regular contributors are also mentioned on the inside front cover and/or the foreword. There is no cost to the contributor.
Smart Company different to traditional trade magazines and journalist driven titles that contain little more than gossip and press releases from organisations with clear vested interests. Smart Company is a community of business leaders - innovative and creative thought leaders - that are experiencing success in today’s fast changing, challenging but exciting business environment.
Smart Company nz business & lifestyle magazine
Advertising Packages & Specifications Artwork Submissions: Images should me a minimum of 72dpi .jpg file format. Adobe Illustrator .ai or Photoshop .psd file formats compatible with CS5 or older are also accepted. Please embed all fonts and create outlines. Artwork should be submitted by email to: magazine@maxiom.com.au
Advertisement
Size (W x H)
Casual Rate
Annual Rate
2 page spread
1588 x 1123 px
$1,995
$1,596
1 page advertisement
794 x 1123 px
$1,195
$956
Half page
794 x 562 px
$695
$556
Column
225 x 1123 px
$595
$476
* Rates Listed are per Issue and are inclusive of GST
Advertisement
Size (W x H)
Casual Rate
Annual Rate
Web Site Banner Ad
468 x 60 px
$695
$556
Web Site Display Ad
300 x 250 px
$595
$476
* Rates Listed are per Month and are inclusive of GST
All artwork and payment are to be finalised by the 15th of the month prior to the edition to be advertised. For example: advertisements in May must be finalised by the 15th of April. Don’t have artwork? Don’t worry....Maxiom can look after your artwork for all your advertising needs. Just contact us on by phone on 1300 855 696 or by email at advertising@maxiom.com.au.
Smart Company nz business & lifestyle magazine This is a publishing agreement between Maxiom Group Pty Ltd ABN 18 147 805 865 and the This is a publishing agreement between Maxiom Group Pty Ltd ABN 18 147 805 865 and the Customer. All prices are inclusive of GST. Customer. All prices are inclusive of GST.
Booking Booking Form Form Company Details: Company Details:
Company Name: ............................................................................................................ ABN: ................................... Company Name: ............................................................................................................ ABN: ................................... Contact Person: ........................................................ Material Contact Person: ......................................................... Contact Person: ........................................................ Material Contact Person: ......................................................... Phone: ............................................... Mobile: ..................................................... Fax: .............................................. Phone: ............................................... Mobile: ..................................................... Fax: .............................................. Address: ...................................................................................................................................................................... Address: ...................................................................................................................................................................... Suburb/City: .................................................................. State: .................................. Post Code: ............................ Suburb/City: .................................................................. State: .................................. Post Code: ............................ Website: .................................................................... Email: ...................................................................................... Website: .................................................................... Email: ...................................................................................... Advertisement Selected Advertisement Selected Sponsorship Sponsorship
$3,000 $3,000
“Smart Business” Feature “Smart Business” Feature
$1,995 $1,995
2 Page Spread
$1,995 $1,995
“Getting to Know You” Feature “Getting to Know You” Feature
$1,995 $1,995
Full Page Full Page
$1,195 $1,195
Half Page Half Page
$695 $695
Column Column
$595 $595
Quarter Page Quarter Page
$495 $495
Web Site Banner Web Site Banner
$695 $695
Web Site Display Web Site Display
$595 $595
Advertisement Size: Advertisement Size: 2 Page Spread
Select Issues for Advertisement/Special Features Select Issues for Advertisement/Special Features Annual Contract - 20% Discount ; OR select issues Annual Contract - 20% Discount ; OR select issues
January January
April April
July July
October October
February February
May May
August August
November November
March March
June June
September September
December December
of the month prior to issue, unless otherwise agreed in writing. *** Artwork and payment are to be finalised on the 15 th *** Artwork and payment are to be finalised on the 15 th of the month prior to issue, unless otherwise agreed in writing. of the month prior to issue. Cancellations must be received by the 15th Cancellations must be received by the 15th of the month prior to issue. By signing this form I certify that I have read, understood and agree to this publishing agreement. By signing this form I certify that I have read, understood and agree to this publishing agreement. Signature: ..................................................................... Signature: .....................................................................
Date: .......... /.......... /.......... Date: .......... /.......... /..........
Print Name: .................................................................. Position: ........................................................................ Print Name: .................................................................. Position: ........................................................................ Please sign and return by fax to 1300 799 493 or mail to Maxiom Group Pty Ltd, Level 2, 710 Collins Street Please sign and return by fax to 1300 799 493 or mail to Maxiom Group Pty Ltd, Level 2, 710 Collins Street Docklands Vic 3008 or email: advertising@maxiom.com.au Docklands Vic 3008 or email: advertising@maxiom.com.au
www.smartcompany.co.nz
Maxiom Group Pty Ltd Ph: 1300 855 696 Fax: 1300 799 493 smartcompany@maxiom.co.nz www.maxiom.co.nz