Brand Style Guide pg 1 of 11
last revised July 2011
Hi from Kris Dear friends and colleagues,
A brand is always evolving and people’s perceptions of it do change from time to time.
Promotional Solutions, which I started in
As we grow and evolve a consistent message is
2008 with the acquisition of Rags To Riches
important to brand identity. Remember, there is
embroidery is now used by more than one
strength in unity.
hundred different businesses and thousands of consumers from all over the region. I believe it is
I want you, as an employee and family member
an extremely valuable asset which can generate
of Promotional Solutions, to get to know our
substantial success for all involved with it.
company. How we do business, how we communicate, what we believe in and ultimately
Therefore we have created this brand manual.
where we are going.
Like any manual, its objective is to help people who use the brand to understand its origin, the
Take care and enjoy.
brand values and the best ways of getting the most out of it. This brand manual is written for the benefit of
Kris Garberg
those people within Promotional Solutions.
President, Promotional Solutions
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contents about us
our visual identity
4 what is Promotional Solutions?
7 the logo
4 vision
8 the icon
4 mission statement
9 do’s & don’ts
5 brand history
10 colors 11 typefaces
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about us
first began in 1995 as a contract embroidery shop
vision
known as Rags to Riches Embroidery. Through local
To be the leading provider of trendy
promotional companies, the company did embroidery
custom decorated apparel and
Welcome to Promotional Solutions. The company
for thousands of companies. In 2008, the company was taken over by Kris Garberg and the name was changed to Rags to Riches Promotions. The company continued to do contract embroidery, but as it grew, the demand for direct sales increased. To further assist its customers, the company added a third department for direct sales. The name Promotional Solutions was then taken.
promotional items while maintaining close relationships both within the company and with customers.
mission statement Promotional Solutions is committed to
Now Promotional Solutions is dedicated to providing
providing high quality decorated apparel
advertising solutions to all types of businesses
and promotional items, while working
and organizations to better market and promote themselves through promotional products.
closely with customers to provide an exceptional experience fulfilling all promotional desires.
what is promotional solutions?
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about us
1995 Rags to Riches Embroidery opens 2008 Rags To Riches Embroidery acquired by Kris Garberg Name was changed to Rags to Riches Promotions A direct sales team developed Name changed to Promotional Solutions Administrative staff added (bringing total employees to 5) 2010 Added sales team members 2011 Creative department added Added direct sales team members (bringing sales team to 4) Added production team members (bringing production team to 3) As of July 2011 Total team members at 10. Administrative: 2 Sales: 4 Creative: 1 Production: 3
brand history
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visual identity standards
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visual identity the logo
Helvetica Neue bold is the typeface used in the “Promotional Solutions� type in the logo. Created in 1983, Helvetica Neue is ideal for our logo promoting simplicity and elegance. Using this bold yet understated typeface as the foundation for the Promotional Solutions logo accomplishes several things not the least of which being strong and simplistic design. The entire logo (icon and text) should be used in proper proportion and coloration whenever possible.
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visual identity the icon
The graphic portion of the Promotional Solutions logo symbolizes the three main areas of our business: customer service, product, and design. The largest portion representing customer service. The icon should never be used without the text portion of the logo unless the full logo has been previously used in the same print/digital piece.
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and incorrect renderings of Promotional Solutions brand. Whilst it does not cover every possible scenario, you will formulate a good idea of what is acceptable and what is not.
don’ts
do’s
visual identity
do’s and don’ts
The following illustrations demonstrates correct
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visual identity colors
Deep red is one of our greatest distinguishing CMYK: 0 100 93 37
features. It is an essential part of our brand
RGB: 163 12 34
identity and heritage.
HEX: A30317 Combined with white, black and dark grey a distinct style is created which is both simple to use and powerful through its simplicity. CMYK: 0 0 0 87 RGB: 72 72 74 HEX: 48484A
CMYK: 100 100 100 100 RGB: 0 0 0 HEX: 000000
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visual identity
headlines helvetica neue bold in deep red -60 kern 30 pt secondary headlines
The Helvetica Neue font family has played an important part in building the Promotional Solutions brand. Its bold, simple, confident and distinct appearance has made it timeless and powerful. No shading or keylines should be used around the business name.
helvetica neue bold in deep gray -60 kern 20 pt
copy Helvetica neue light in black 12 pt with a 19 pt space
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz
typefaces
pg 11 of 11
last revised July 2011
visual identity
headlines helvetica neue bold in deep red -60 kern 30 pt secondary headlines
The Helvetica Neue font family has played an important part in building the Promotional Solutions brand. Its bold, simple, confident and distinct appearance has made it timeless and powerful. No shading or keylines should be used around the business name.
helvetica neue bold in deep gray -60 kern 20 pt
copy Helvetica neue light in black 12 pt with a 19 pt space
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz
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last revised July 2011