EXTERNAL COMMUNICATIONS (a) TMP & TLP Marketing 1. L.E.A.P. TMP & TLP Recruitment Drive - L.E.A.P. is the main theme to encourage students to step out from comfort zone and take up leadership opportunities by joining AIESEC UM. It stands for leap, explore, achieve and pursue. - Tagline: Take the leap, pursue your dreams. - 3 Info Sessions held - Recruitment Kiosk at central point of university.
RD Poster
Recruitment Kiosk
RD Flyer
Exhibition of AIESEC Materials
AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my
Portable cardboard to write down dreams that they want to pursue
Info Sessions Key Performance Index Number of registration for Info Session: 275 Number of registration of Interview Assessment: 118 Number of members recruited: 104 2. Facebook Cover Photo ‘I am an AIESECer-lah’ campaign All members use the same cover photo to serve as a testimony of AIESECers. To reach out people through social media, and create wide spread presence of AIESEC UM. -
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Example: http://on.fb.me/WNrAC0
3. ‘WhatAIESECistome?’ campaign - An online social media campaign. All AIESECers (Including those from other local committee) share the photos with caption that described experience as an AIESECer. -
To expose public the feeling and experience of being an AIESECer.
Example: http://on.fb.me/16zf9vl
4. ‘1 Day 1 Inspiration’ countdown campaign - An online social media campaign. -
A countdown initiative towards the date of members recruitment drive.
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Motivate people to join AIESEC UM through inspiring photos and quotes.
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Link: http://on.fb.me/159lY3l
AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my
(b) GCDP & GIP Marketing 1. XchangePreneurship Challenge
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A business-styled competition opened to public.
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Participants are required to run AIESEC operations, a business of selling student exchanges.
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COMM is responsible for promotion of this challenge through the following initiatives: * Create, manage and update the official website (http://xpaiesecum.wordpress.com) * Manage official event page (http://on.fb.me/159m9f2) * Production of promotional materials (Poster use as Facebook cover photos by all LCUM members) * Production & brand audit of terms and conditions * Provide assistance and consultation to participants on AIESEC branding during competition * Create wide spread presence through UM intranet (MyUM Student portals & Siswamail)
Promotions on MyUM (University of Malaya students portal)
2. Marketing & Promotion Global Village(GV) -
Synergise with Organising Committee Team on promotions of GV.
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Target number of visitors: 300 people
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Production of promotional materials (Flyer, poster, banner, promotional videos)
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Managing of social media platform (Facebook event page, AIESEC UM Website)
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Securing of media exposure (Newspaper, TV, radio FM)
AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my
3. University of Malaya Intranet Promotions -
Convey information and opportunities of GIP and GCDP programme to all UM Students through Siswamail (UM Students Mail)
4. Review of GCDP/GIP online application form
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Work together with Youth Development department to create a brand new online application form of GCDP & GIP
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Mainly contribute in brand auditing.
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Form link:
http://bit.ly/M6qkQH
(c) General AIESEC UM Marketing 1. Wednesday Dailies Blogspot -
A blog opened to public.
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Link: http://wednesdaydailies.blogspot.com
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Update inspiring and motivational stories once per week.
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General and friendly content suitable for both AIESECers and non-AIESECers.
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Create presence of AIESEC UM by sharing blogpost consistently in social media.
2. AIESEC in University of Malaya Website -
Link: http://aiesec.my/um
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Branched under the website of AIESEC in Malaysia
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Update information of projects and events
3. University of Malaya TV Promotions -
Leverage on TV’s around University of Malaya (eg: Main library, hostels etc.) to play video (slideshow) of AIESEC UM
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In the slideshow, information of all 4 programmes of AIESEC is being conveyed.
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Slideshow File: http://www.myaiesec.net/content/viewfile.do?contentid=10253271
in
Television UM’s Main Library
AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my
4. AIESEC Gathering (Episode) Promotions -
Episode that provides general content is being opened to public.
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Promotions through promotional materials and social media to public.
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Attract people to engage with AIESEC (EwA)
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Eg: http://on.fb.me/Z5iIC5
INTERNAL COMMUNICATIONS 1. AIESEC Glossaries Dictionary -
A document created to educate new members on AIESEC jargons.
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A list of AIESEC jargons and explanations.
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Link: http://www.myaiesec.net/content/viewfile.do?contentid=10253269
2. AIESEC Mail Signature Guidelines
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Standardise AIESEC Mail Signature in terms of content, fonts and sizes.
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Link of Guidelines: http://www.myaiesec.net/content/viewfile.do?contentid=10253270
3. Production of LC Tshirts -
Printed with following details: * AIESEC Logo * National partners’ logos (Accenture & ING) * AIESEC in Malaysia Website link * Name of members * Eddie logo and tagline
4. The Book -
Internal Communication Platform of LCUM AIESECers.
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Update through 4 chapters: * [EARTH]: Departmental Updates * [FIRE]: Fame/Achievements * [WATER]: What’s next? (Upcoming initiatives) * [AIR]: Sharing
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Create event page for internal events such as AIESEC Gathering
AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my
5. Internal Google Site -
An information management platform.
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Information below are being inserted and shared to all members: * AIESEC UM General Information & Facts * AIESEC UM General Materials (Logos, templates etc.) * Departmental Updates & Reports * Standard Operating Procedures
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Link: https://sites.google.com/a/aiesec.net/um-internal-newsletters/
6. Education and Trainings
- Education of signing up of myaiesec.net - Education of AIESEC branding knowledge - Education of Brand Visual Guidelines (Usage of AIESEC materials) - Links of materials: http://www.myaiesec.net/content/viewfile.do?contentid=10253272
7. Internal Newsletter
- Internal documents to disseminate and circulate LC information - Details being inserted as following: * Departmental Updates * Rewards & Recognition (Member of the month, most progressive member etc.) * Alumni Sharing * Past events & Upcoming events * LC History and Fun facts * AIESEC Knowledge
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AIESEC in Malaysia Blok E, 51-2, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya 43701, Petaling Jaya, Selangor Darul Ehsan, Malaysia T: (60)3 7887 1624 | W: www.aiesec.my