Časopis za marketing teoriju i praksu Quar terly Marketing Journal
IN MEMORIAM
Dr sc. Fedor Rocco, profesor emiritus
SRBIJA NA MEĐUNARODNOM TRŽIŠTU MLEKA MLEČNIH PRERAĐEVINA, JAJA I VUNE
Position of Serbia on the international market of milk, dairy products, eggs and wool
Milutin Đorović, Simo Stevanović, Verica Lazić
ULOGA I ZNAČAJ DRUŠTVENIH MEDIJA U KOMUNICIRANJU VREDNOSTI MARKE
The role and importance of social media in communicating brand value
Suzana Đukić
KONCEPTUALNI OKVIR KREIRANJA I IZBORA SISTEMA MERILA PERFORMANSI ZA KONTROLU MARKETING STRATEGIJE Conceptual framework in creating and selecting the performance measurement system for marketing strategy control
Bojan Krstić, Vladimir Ivanović
AN EMPIRICAL INVESTIGATION OF ECONOMIC CRISIS’S IMPACT ON CONSUMER BEHVIOUR IN BULGARIA – CHANGES OF SPENDING, SAVING, AND BANK CREDIT TAKING Emprijsko istraživanje uticaja ekonoske krize na ponašanje potrošača u Bugarskoj – promene u trošenju, štednji i uzimanju bankarskih kredita
Hristo Katrandjiev
Volume 42 Broj / Issue 1 Godina / Year 2011 ISSN 0354-3471 UDC 339+658
SPECIFICITIES OF MYSTERY SHOPPING IN RETAIL FINANCIAL SERVICES
Specifičnosti tajne kupovine u bankarskom poslovanju sa stanovništvom
Marko Đorđić
MERENJE SATISFAKCIJE STUDENATA U VISOKOM OBRAZOVANJU Measurement of student satisfaction in higher education
Ulrich ID 1788176
Jelena Gajić
COBISS.SR-ID 749828
PRIKAZ KNJIGE: „BRENDIRANJE GRADA – TEORIJA I SLUČAJEVI“ Review of the book „City Branding - Theory and Cases“
Predrag D. Radojević