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In Profile... Heathcote & Ivory
In Profile... Heathcote & Ivory
It’s Getting To Feel A
Lot Like Christmas Heathcote & Ivory is a multi-award winning, family-run, progressive, quintessentially British beauty company that has built an enviable reputation for its award-winning, sustainable fragranced products and gifting collections across bath, body, wellness and lifestyle, all of which exude British wit and charm. Creative supremo and co-founder Lesley Aaronson tells PG&H about some of the exciting new products that will be taking Heathcote & Ivory to the next level in the run up to Christmas and beyond. Christmas may be a few months down the line, but at Heathcote & Ivory - known for its eye-catching, stand out packaging, high quality, paraben-free PETA and RSPOcertified ingredients, and iconic fragrances there’s a very definite festive buzz in the air, with exciting new licensed and non-licensed gift-led products ready to roll out to retailers this Autumn. “We believe that Christmas is going to be really big this year, and we’re extremely excited to launch our brand new Christmas collections,” enthuses creative supremo Lesley Aaronson, who co-founded Heathcote & Ivory with her husband Denis in 2000, both bringing their individual skill sets
to the business, “with Denis leading from the front,” as Lesley puts it. Over the past two decades, the company has evolved its cruelty-free and vegan-friendly bath and body products to encompass lifestyle accessories too, with textiles such as gardening gloves, aprons, tea towels and bags, as well as home fragrancing, introduced last year. Gift sets continue to be a year round mainstay of the Above: Magic Myth Marvel bath flowers. Above right: A scented soap in a heart shaped tin from Nathalie Lete. Left: Heathcote & Ivory’s cofounders Lesley and Denis Aaronson.
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Progressive Gifts & Home Worldwide
company, with tins and wooden boxes that can be re-cycled, re-used and re-purposed all taking centre stage. Well established licences include Cath Kidston, the RHS, Sara Miller London and, more recently Nathalie Lete and the William Morris Gallery, more of which later. “Passion, attention to detail and joy in the entire process is at the heart of everything we do,” states Lesley. “We’re very collaborative so it’s very definitely a team effort. We have a lot of fun working together, and the expectation is that anything is possible. Plus, we’re not afraid to take risks, to try something new.” As she points out: “as a small business - which has grown by 35% over the past two years due to new product development - a major advantage is that we can respond to trends and take quick decisions. In fact, thoughtful, feelgood innovations are an obsession, where we’re
dedicated to helping elevate everyday self-care rituals through our collections and brand collaborations that feature imaginative stories as well as a big helping of fun.” With the cost of living squeeze likely to bite in the second half of the year, the company has looked to products with ‘pick up’ price points - Christmas gifts that people can purchase without spending a fortune. “We feel that Christmas is going to be really big this year, and we have put a huge emphasis on it,” underlines Lesley. “Brand
