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Spotlight On... Licensed Giftware
Brand
and Deliver
Licensed giftware was a big trend at the recent Autumn shows across all sectors, with dedicated licensing show Brand Licensing Europe (BLE) getting ready to welcome visitors from November 17-19 at London’s ExCeL. With Christmas gifting in mind, PG&H spoke to some of the leading licensed giftware companies about their latest launches.
Puckator
Enesco Game of Thrones; Manga-style Harry Potter Following on from the whimsical Harry Potter charm figurines inspired by the characters from the Wizarding World, Enesco, in partnership with Warner Bros. Consumer Products, has introduced new Japanese Manga-style characters - Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy and Professor Snape - into its growing Harry Potter charm figurine collection. In addition, to celebrate the 10th anniversary of HBO’s smash hit TV series Game of Thrones, Enesco has unveiled a brand new collection of decorative figurines from Department 56. “It’s set to be a firm favourite with Game of Thrones fans, with the collection featuring seven pieces, including characters from the show such as Jon Snow and the Night King,” highlights Enesco’s marketing and product director Helen Cottrill. “The village pieces have been designed to scale, along with the original set pieces, and are mains operated, so the windows light up when they are plugged in, helping to bring the scene to life.” Above: Enesco’s Japanese Manga-style Harry Potter figurine features an enlarged head, over-exaggerated eyes and dainty features across the nose and mouth.
Pusheen The Cat Puckator recently announced a collaboration with Pusheen the Cat, with an exclusive Christmas Pusheen range due to launch in late 2021. “Building on a collection that already contains more than 20 individual products, this collaboration will continue to grow long into the future,” comments designer Olivia Homar. “Throughout 2020/2021, the world has seen an influx of cat-related content on many social media platforms. Whether it's giftware, home accessories or clothing, cats were - and still are - everywhere! By incorporating a mix of super-cute cat illustrations, doughnuts, hearts and stars, we have managed to capture the true essence of the cheeky food-loving cartoon tabby cat that everybody adores.” Puckator’s Pusheen range includes homeware, lunch accessories, fashion and beauty as well as LED digital watches. Above: Part of the Pusheen giftware collection from Puckator.
Mad Beauty Star Wars; Star Wars The Mandelorian “The newest licence in our portfolio is Star Wars, as well as Star Wars The Mandalorian - two very different ranges, both with their own distinct design features,” explains Mad Beauty’s creative director Julia Cash. “The Mandalorian unisex range focuses on Mandolorian the Child, Grogu, with his oversized ears and iconic green skin-tone. Almost all of our products are shaped in some way to be a true reflection of baby Yoda himself.” Continues Julia: “For our Star Wars range, again, we have moulded products to really capture the characteristics of the iconic characters, with this licence enabling us to widen our offering within men’s gifting. The face masks sachets are shaped like the helmets for each character, while the printed masks are infused with indulgent ingredients.” Above: Mad Beauty’s Star Wars Stormtrooper men’s sheet face mask.
Progressive Gifts & Home Worldwide
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