Indury News

Gallery Direct Launches Aroma

Earlier this year, as part of Gallery Direct’s SS23 collection, the company launched Aroma, a debut home fragrance category offering wax filled votives in different sizes along with reed diffusers. Each is offered in six scents: Fresh Herbs & Citrus; Leather & Black Pepper; Orange Flower & Magnolia; Patchouli & Amber; Sandalwood & Oud, and Tonka & Smoked Vetiver.

Below: Fresh Herbs & Citrus is one of six new fragrances from Gallery Direct.

Following an agreement with Newell Brands that started on 1 March, Enesco is now responsible for the selling and marketing of Yankee Candle, WoodWick and Chesapeake Bay brands into the independent gift trade, both to existing Newell customers as well as to Enesco’s existing customer base.

The distribution agreement creates a strong partnership between Newell Brands and Enesco, with both committed to supporting and growing the independent retail channel.

“The Newell home fragrance brands that we will be distributing are all strong brands in their own right that we believe we can support and grow when combined with our award-winning service levels and wide customer base in the independent sector,” states Enesco’s commercial director Phil Atherton.

Adds David Crawford, VP and general manager EMEA of the Home Fragrance Business Unit, Newell Brands: “We are excited to enter into a multi-year distribution partnership with Enesco UK which will service a specially curated list of independent gift customers across the UK and Ireland. This partnership represents a significant opportunity to develop our reach within the UK and Irish speciality retail landscape.”

Above: Yankee Candle, one of three Newell brands being distributed by Enesco.

Next Phase For Ashleigh & Burwood

With new business heads having recently joined and strengthened the team at Ashleigh & Burwood, the company, currently celebrating its 30th year, is embarking on its next exciting phase. Jed Kenrick, recently appointed ceo, has been making a strategic review of products and initiatives, investing and improving the company’s offer to customers.

As a first step, Jed has confirmed that he is keen to put more space between the company brand and the product brands they have created. As part of the initial phase of development, the company has unveiled a reimagining of the company logo, with a new strapline that underpins Ashleigh & Burwood’s position as a leading home scenting company.

Freckleface Expands On All Fronts

It’s going to be a busy few months for home fragrancing brand Freckleface, a finalist in the Home Fragrancing category of the Gift Of the Year competition. Not only is the company expanding into Europe, it is also expanding its trio of retail outlets with new stores opening in Lincoln, and a second store opening in York. More shops are on the horizon. The company’s co-founder Tara Carlile-Swift confirmed: “We’re planning to open a new store every three months.”

Left: Freckleface is continuing to roll out new stores.

Celebrating 30 Years

Some 30 years on, home fragrancing company Heaven Scent says it has seen a major renaissance of incense sticks this year.

“We started our business selling incense, creating alternative home fragrance scents to the niche Indian incense market at the time and introduced fragrances such as French Vanilla and Strawberry Fields which no one else was doing,” explains founder and managing director Daniel Pettitt.

“Fast forward 30 years and our best sellers feature fragrances that include Lime Basil and Mandarin, Sea Salt and Black Pomegranate. Since lockdown people seem to have rediscovered the intensity incense can offer when burning them at home.”

Adds Daniel: "We have also designed some new incense stands, making it easy for shops to display the incense. Additionally, new deals are currently on offer for retailers purchasing a certain amount of incense, who will also receive a free stand.” Visit www.heavenscent.co.uk

IT IS OUR BELIEF THAT EMOTION AND SCENT ARE ENTWINED. SCENT CAN TRANSPORT YOU TO ANY PLACE ON EARTH BUT MORE THAN THAT, IT CAN EVOKE FEELINGS OF PLACE AND TIME.