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WELCOME
We are already nearing the halfway point of the year, which means only one thing for the housewares industry –it’s almost time for Exclusively, which runs on the 11 and 12 June, 2024, at the Business Design Centre in Islington.
Show organiser, BHETA, sold out of exhibition space in February this year, proving just how valuable the show continues to be for the sector. From page 46, you can read from a range of exhibitors about what their plans are for the show and new product launches being prepared.
The ever-popular drinks reception will return this year from 5.30-8pm on Tuesday 12 June, with live music from the Live Lounge Band and Daisy Kate. Other highlights at the show include trend talks and tours from Scarlet Opus, which run throughout both days. BHETA is also offering a generous incentive package for independents visiting the show. For more details, turn to the BHETA news on page 21.
As we are now almost halfway through 2024, we also caught up with some key suppliers in a special roundtable feature for this issue, to find out how the year has been so far, what the highlights have been, and what the expectation is for the remaining six months. With the year disappearing so quickly, it’s also time to look forward to October for the much-anticipated Excellence in Housewares Awards 2024. Entries are now open via the online portalwww.ExcellenceInHousewaresAwards.co.ukand all entries to both the retailer and product categories are free to enter. The system is
easy to use, but help is on hand if you need any support. Submissions close on Friday 21 June, 2024, so do make sure to get your products and stores in the running.
Some of our esteemed retail judges have shared their hopes and expectations for this year’s judging process in this issue, as well as the trends they have seen emerging on the front line. The best in class will be honoured at the annual awards ceremony on Wednesday 2 October at the Royal Lancaster Hotel, London, so be sure to book your tickets and tables soon to avoid disappointment.
Elsewhere in the issue, we hear from Anne Kong, part of the gia judging panel for the Top Window award, with her top tips for winning window displays, as well as some of last year’s EIHA finalists. Retailers who go above and beyond in terms of visual merchandising will, as always be recognised at EIHA, but the entries for those categories will also be considered for the UK finalists for the gia Top Window award 2024, so make sure your windows are entered, too.
Finally, we went on a virtual world tour for this issue, to speak to international housewares suppliers about their import and export journeys, how their move into the UK market is going, how Brexit affected the process and what their future plans are. With just a few weeks to go until Exclusively, the team at Progressive Housewares is looking forward enormously to catching up with you all at the show. See you in London.
Kaie Robes-Mas Editor
EDITOR’S COMMENT PROGRESSIVE HOUSEWARES 03 editor KATIE ROBERTS-MASON katierm@max-publishing.co.uk group editor SAMANTHA LOVEDAY saml@max-publishing.co.uk editorial contributor TESSA CLAYTON tessac@max-publishing.co.uk publishing director ROB WILLIS robw@max-publishing.co.uk creative director MARK GRAYSON markg@max-publishing.co.uk advertising manager JOHN BARRY johnb@max-publishing.co.uk editorial contributor MICHELLE URQUHART michelleu@maxpublishing..co.uk MEET THE TEAM @Prog_Housewares Max Publishing Ltd, United House North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.progressivehousewares.co.uk www.max-publishing.co.uk www.housewaresnews.net Subscriptions Subscribe online at Max-Subscriptions.net While every effort has been made to ensure the accuracy of the information in Progressive Housewares, the publisher cannot accept any responsibility for errors or omissions. ISSN 2515-7493
Below: Exclusively returns to the Business Design Centre 12-13 June.
INSIDE 84 90 36 26 52 9-19 News 21 BHETA news 22 Company profile: Benross 23 BIRA news 24-25 Company profile: Eddingtons 26-27 Retail roundtable 28-29 The big interview: Lifetime Brands Europe 30-33 Gia Global Honorees 36-39 International roundtable 41 From the frontline: Holly Wilson 42-43 Show review: The Inspired Home Show 44 Brand profile: Wade 46-47 Show preview: Exclusively 52 Exclusively preview: Dexam 54-55 Exclusively preview: BEAM Group 63 Exclusively preview: Scrub Daddy 82 Exclusively preview: Pyrex 84 Exclusively preview: Pure Table Top 87 Company profile: Captivate Brands 90-93 Industry roundtable: Half time reaction 94-95 Food for thought: Window displays 96-97 Exclusively preview: RKW 98 Brand profile: Haden 103 Shelf portrait: Neutra Kitchen CONTENTS 42 96 30 9 PROGRESSIVE HOUSEWARES 05 21
Let’s meet!
We are looking forward to meeting you in London
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www.exclusivelyshows.co.uk The UK’s premier showcase of housewares, tabletop & small electrical brands Run by the industry, for the industry
Excellence In Housewares Awards
2024 now open for entry
The Oscars of the housewares industry – the Excellence in Housewares Awards 2024 – are now open for product and retail entries.
As always, entry to the awards is totally free of charge and there is no limit on the number of submissions. All entries are via the online entry portal on The Excellence in Housewares Awards website –excellenceinhousewaresawards.co.uk – which is simple to use and has plenty of support for those who need it.
Katie Roberts-Mason, editor of Progressive Housewares and co-organiser of the event said, “In terms of product, these awards remain as the ones you want to win, the ones that matter, and with it being totally free of charge and simple to do – this is a real no-brainer for marketing managers out there.
“On the retail side, shops can enter themselves and also suppliers can enter their top retailers – so do canvas for nominations and enter yourselves, too, do wave that flag.”
Products must have been launched or significantly updated from June 2023 to June 2024, while the retail categories are for both ongoing achievement as well as campaigns in the last year.
Winners will be revealed at The Excellence in Housewares Awards night on Wednesday 2 October at The Royal Lancaster London.
Tickets and tables for the big night can be booked online at Max-Tickets.net, or you can do this via a human being by contacting our ticket office, Createvents, on 0118 334 0085 / clare@createvents.co.uk
Lifetime Brands appoints head of UK independent sales
Jayne O’Donnell has joined Lifetime Brands’ large team of area sales managers in a significant investment by the company in the independent sector.
Claire Budgen, commercial and marketing director, commented: “Jayne’s appointment turbocharges our historic commitment to support our independent retailers from every angle. We are proud to have been serving many of them for decades.
“This level of support comes at a time when we are aware of the market challenges they are facing, but equally when we continue to expand our branded offer in line with consumer wants and needs, helping our partners to grow in line with the demands of today and tomorrow.
“Jayne is well versed in the importance of brands that offer a point of difference in the independent market place. She brings with her a wealth of experience in retail sales and category management, with a history of supporting a variety of retailers at an in-depth level in the ever evolving UK housewares market.”
Jayne added: “It’s been a fast start coming in just as we are presenting our fantastic new launches and I can’t wait to now get out on the road with the team, meeting our customers and understanding the businesses they run so well.
“An absolute joy to browse in, our independent customers are the lifeblood of many of our high streets. I am a big believer in sharing ideas and staying on top of emerging trends in order to effect growth for both us and our partners. Being able to work with a field sales team who are obviously so passionate about what they do is a real privilege.”
Portmeirion FY sales in line with expectations
Portmeirion Group’s sales for FY 2023 fell 7% compared to record 2022 sales, due to stock rebalancing and macro conditions in the US and South Korea.
Sales for the company remain 11% ahead of 2019 pre-Covid levels, as sales for the full year reached £102.7 million, compared to £110.8 million in 2022.
Headline profit before tax for the year was £3 million, compared to £8 million in 2022, while net debt was reduced by 20%, driven by ongoing inventory reduction.
Sales for the UK in 2023 were £30.8 million, an increase of 9%, compared to £28.3 million in 2022. North America’s sales were £42.4 million, down 13% from £48.9 million the previous year, and were impacted by retailer destocking and tough macro conditions.
Elsewhere, South Korea sales were down 19% to £21.5 million after a strong 2022. Portmeirion anticipates further reduction in the territory in 2024 H1 with the hope that sales start to normalise in the second half.
By brand, the tough North America and Asia market conditions particularly impacted Portmeirion and Nambe sales. Spode continues to grow, with sales now 42% above 2019 levels. Looking ahead, Portmeirion Group’s targets for significant operating margin growth, include an operating margin medium term target of 10% and long-term target of 12.5%.
Portmeirion plans to leverage its heritage ranges to drive growth as well as placing a focus on driving growth across the UK, South Korea and Europe in 2024/25.
NEWS
TOP STORY
Above: The Ultimate Products team were thrilled with their Icon Award at last years Excellence in Housewares Awards.
in retail sales and category management.
PROGRESSIVE HOUSEWARES 09
Above: UK sales increased by 9% compared to 2022.
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The Inspired Home Show’s new format yields positive results
A new show layout and strong exhibitor and retailer participation at The Inspired Home Show 2024, resulted in enhanced discovery, connections and commerce.
The show closed on 19 March at McCormick Place in Chicago after three full, highly productive days. The show featured 1,648 exhibitors from 38 countries. Nearly 30,000 home + housewares professionals from over 120 countries came together to discover new products, connect with colleagues and advance the industry.
“The 2024 show built on the success of last year’s show with total square feet of exhibition space being slightly higher. The change to the format was very positive, making the show incredibly efficient –moving between the three primary Expos, now consolidated into two halls rather than three, was very well received by both exhibitors and buyers,” said Derek Miller, president and ceo of the International Housewares Association.
Strong support for the show was demonstrated through the presence of major retailers and leading exhibiting brands. Attendees confirmed at the included senior-level executives and buyers from major retailers around the world including Aldi, Amazon, Bloomingdales, Home Dept, Target, Walmart, Wayfair, Sur La Table, Lakeland, Tesco, Next, John Lewis, El Corte Ingles, Carrefour, QVC, and many more.
More than 400 new and returning companies showcased their products. Major exhibitors which returned included Fissler, Joseph Joseph, Scanpan, Opinel, Cuisinart, Tramontina and more.
New exhibitors attending for the first time included American Dream Home, BLENDi, Cricut, Garden Republic, RKW, and more.
The Inspired Home Show 2025 will take place 2-4 March at McCormick Place in Chicago.
TOP STORY
gia Product Design winners announced
14 housewares suppliers ranging from wellestablished brands to first time exhibitors, have been honoured as Global Honorees of the IHA gia for Excellence in Product Design.
The Global Honorees in each of the 14 categories were announced during the invitation-only gia dinner on the first evening of The Inspired Home Show 2024. Global Honorees are:
• Bath + Personal Care: Dorai Home, Large Bath Stone Mat
• Cleaning: Cuisinel, Cuisinel Cast Iron Scrubber Set
• Cook + Bakeware: Joseph Joseph, Space 10 piece cookware set
• Home Décor + Gifts: Umbra, Cubiko Wall Planter
• Home Organisation + Storage: Delta Cycle Corp., Pivot Bike Storage Rack
• Household + Home Electrics: Cricut, Cricut Joy Xtra Smart Cutting Machine
• Kitchen Electrics: FinaMill, FinaPod
• Kitchen Hand Tools + Cutlery: Dreamfarm, Ozest
• Kitchenware: Dreamfarm, Corpeel
• Luggage, Travel Goods & Accessories: Talus – High Road Organizers, Luggage Cup Holder
• Pet Products: Paikka, PAIKKA Glow leash and collar bundle
• Smart Home: Tramontina USA, Tramontina Guru
• Sustainable Products: The Peacock Vacuum Bottle Co, Cooler Bucket
• Tabletop: Gourmet Kitchen Works, Leopold Vienna Otto
“Congratulations to these Global Honorees of the 2024 IHA Global Innovation Awards for Excellence in Product Design; they represent the cutting-edge innovation and creativity that is driving the housewares industry today,” said Derek Miller, IHA president & ceo.
“Product innovation is the engine that keeps the home + housewares industry vibrant and profitable. It is our pleasure to honour the brands and designers that continue to push the envelope and delight both buyers and consumers.”
EPE International revives Rediffusion brand
EPE International has announced the exclusive and sole distribution of the Rediffusion brand for the UK and Europe.
Rediffusion is an electrical brand, built with a strong British heritage and award-winning technology solutions. The decision to revive the brand signifies a substantial advancement in EPE International’s commitment to offering its customers a wide range of products and services.
Noel Pamment, ceo at EPE International, commented: “This brand addition signifies a crucial milestone in our vision to expand our range of products in the UK. By leveraging EPE International’s market reach along with the robust brand legacy and recognition of Rediffusion, we aim to innovate and establish fresh benchmarks in the industry.”
”This is more than just a brand,” said Harry Singh, managing director at EPE international. “It is a way of life synonymous of timeless British excellence. It has an unbelievable recognition and EPE international is very proud to bring back this energic, innovative name to our UK customers.
“The market is rapidly changing and the growth of smart technology, powered by machine learning and artificial intelligence are becoming more common. Rediffusion is the perfect brand to be at the forefront of innovation. To start, the brand will focus primarily on home comfort and care with a range of smart heaters, coolers, and floor care range. We will be working closely with Rediffusion’s engineers to bring new products to the market.”
NEWS
Above: Dreamfarm’s Corpeel won the kitchenware category.
Above: Nearly 30,000 professionals came together in Chicago for the Inspired Home Show.
PROGRESSIVE HOUSEWARES 11
EPE will be working closely with Rediffusion to bring new products to market.
Sales up 3% for Dunelm in Q3
Dunelm has reported sales of £435m in Q3, up 3% year-on-year. In the report for the 13 weeks to 30 March 2024, Dunelm showed that year-to-date total sales were £1,307m, an increase of 4% year-on-year.
The retailer said that trading conditions have continued to be volatile with March in particular seeing softer levels of demand, but that volume driven sales performance has been underpinned by growth across store and digital channels.
Digital sales increased 1ppt in the quarter, reflecting ongoing improvements to the online customer proposition, including improving the speed of the website.
Gross margin increased by 60bps in the quarter. As expected the rate of YO improvement is slowing as the lower freight costs are being lapped. Despite the impact of Red Sea surcharges, Dunelm now expects full year gross margin to be ahead of expectations and to increase by around 110bps year-on-year.
Nick Wilkinson, ceo, commented: “We have delivered a resilient performance in Q3, with continued volume-based sales growth through a period of more challenging and volatile market conditions. Whilst discretionary spend remains under pressure, our relevant and attractive product offer continues to resonate with customers as they shop across our broad ranges to find quality and value for all areas of the home.”
Clean & Tidy Awards return for second year
Clean & Tidy Home Show is thrilled to announce the return of the Clean & Tidy Awards for the second year, celebrating the best in home organisation, cleanliness and lifestyle solutions.
The awards ceremony will take place at the Clean & Tidy Home Show 2024 (19-20 October 2024), founded to celebrate brands, services and individuals committed to promoting cleanliness and functionality in homes.
Building on the success of the inaugural year, Clean & Tidy Home Show is introducing two new categories for 2024: Cleaning Tool of the Year – Recognising innovative and effective tools which simplify cleaning routines and elevate standards of cleanliness. Home Appliance of the Year – Highlighting appliances that
revolutionise household tasks, making homes cleaner, more efficient and enjoyable to live in.
Penny Moyses, founder of Clean & Tidy Home Show, commented: “After such a great response in our inaugural year, the awards are back. After being overwhelmed with entries in the product category last year, we have now introduced cleaning tool and home appliance categories to recognise the brands that work within this space.
“My ethos is to have your home as your haven and the awards are a way to celebrate brands, people and businesses that work in this space. Our first awards was a joyous celebration and we’re excited to bring the same energy this year.”
The awards are now open for brand submissions with three ways to be
NEWS
Above: The awards return for the second time following a successful first year.
TOP STORY
Above: Trading conditions have continued to be volatile in Q3.
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Duralex is placed in receivership
French manufacturer, Duralex, was placed in receivership on Wednesday 24 April, 2024.
The commercial court of the French city of Orleans called for a six-month observation period, aimed at finding a buyer and stabilising the company.
Roland Lescure, minister delegate for industry, expressed the French state’s commitment to supporting Duralex and several strategies are being considered to facilitate the recovery.
A statement from the company said:
“A year ago, NDI (New Duralex International), the operator of the Duralex brand, was able to overcome the challenges of the energy crisis and the repercussions of the war in Ukraine, thanks to the joint commitment of its employees, the support of its shareholder, the State and its financial partners.
”However, in 2023 new challenges emerged due to inflation, a shrinking consumer environment and heightened competition. Duralex commercial performance was severely impacted.
Despite the operational efforts, and the continuous investments, the losses could not be contained and the horizon of return to a more favourable situation, darkened.
”At the same time, NDI was confronted with a decision by the Orléans Administrative Court concerning the rights to pollute of the former owner of Duralex. The judgment handed down in mid-March considered that NDI, a company taking over an operation benefiting from greenhouse gas (GHG) emission authorisations, was liable for the allowances owed by the
Dexam appoints new sales manager
Dexam has created a new role within its commercial team and Jess Warke joins in the position of sales manager.
Jess’ role will be a combination of supporting existing sales team members: Joe Leaton, Mimi Sleep and Julie Ashby, and directly managing a selection of accounts.
She will also work closely with senior members of the sales team: Bryony Dyer, Howard Bradley and Peter Dunne. The new role aims to improve Dexam’s overall sales service, so customers are kept up to date more frequently.
Jess will be bringing her previous housewares experience with Ulster Weavers and Ooni to her role at Dexam. She said: “I’ve loved Dexam for years and followed their journey alongside my own career at Ulster Weavers. I jumped at the chance to join them this year, their reputation is excellent with retailers and even with fellow suppliers. I’m excited to learn from such a well-established company in the industry.”
Howard Bradley, commercial director, said: “We’re delighted to welcome Jess to Dexam. We’re looking forward to an influx of new ideas which, alongside her experience, will help Dexam’s continued development and enable us to offer our customers a better overall service.
“Jess, as with the rest of the team, look forward to seeing as many of you as possible at Exclusively Housewares where you’ll find us on stand EH343.”
former operator, even after its judicial liquidation. This decision seriously compromises NDI’s financial health and its ability to maintain its operations in a sustainable manner. The company has announced its intention to appeal.
”The management of NDI had no choice but to act accordingly in order to preserve the interests of the company and therefore made the decision to place NDI under the protection of the Commercial Court of Orléans on which it depends, to apply for the opening of a receivership for its benefit. The objective, in this context adapted to the situation, is to find a buyer for NDI. An administrator and a judicial agent should be appointed by the court to assist the company during the observation period that should open. Only NDI is concerned by the process that should start. Pyrex –International Cookware, is not affected and is continuing as usual.”
Autumn Fair partners with Faire
Autumn Fair has announced an exclusive partnership with Faire, Europe’s leading wholesale marketplace.
As Autumn Fair’s online marketplace of choice, Faire will help exhibiting brands take orders on its platform from retailers attending the show. This collaboration will bridge online and offline wholesale and simplify the buying process for up to 20,000 independent retailers.
Retailers at Autumn Fair will gain access to Faire's extensive global network of brands, helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms. Faire will also be offering new retailers a 50% discount on their first order to help them easily shop at the show and beyond.
Exhibitors which use Faire will be featured in a new collection on Faire’s website. A coordinated campaign will take place throughout the summer to show retailers and brands how to leverage this collaboration most effectively.
Charlotte Broadbent, UK country manager from Faire, said: “As the largest global online wholesale marketplace, Faire has connected almost one million independent retailers with unique products. We are proud to partner with Autumn Fair to demonstrate how the UK’s two leading figures in the online and offline worlds can work together for the benefit of the industry. Together, we will help brands increase their sales and streamline their business, while enabling retailers to discover their next bestsellers.”
Jackson Szabo, portfolio director, Spring & Autumn Fair added: "This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers and gives independent retailers the opportunity to engage directly with suppliers and explore new products showcased at Autumn Fair on Faire's platform.”
NEWS
PROGRESSIVE HOUSEWARES 15
TOP STORY
Above: Jess Warke joins Dexam in the newly created sales manager role.
Above: Faire will also be offering new retailers a 50% discount on their first order.
Below: The French City of Orleans has called for a six-month observation period for Duralex.
Whitby & Co to exhibit at Exclusively for the first time
UK distributor Whitby & Co will be exhibiting at Exclusively for the first time this year. The distributor offers a portfolio of brands including Opinel, the French knife brand and Kleen Kanteen, the sustainable drinkware specialist. On show will be new tableware and kitchen products from Opinel, as well as its new innovative barbecue set, which extends its range to the outdoor cooking sector.
Kleen Kanteen has added to its Rise range of stainless steel drinkware, which is produced from 90% post-consumer recycled 18/8 stainless steel, with Climate Lock insulation and Klean Coat finish.
Whitby & Co will also be presenting a range of food solutions and on-the-go accessories from French brand Akinod, and Swedish brand Light My Fire. Outdoor cooking brands Petromax and Feuerhand will also form part of the stand. Cast iron cookware from Petromax and Feuerhand’s hurricane lanterns and modern LED versions will be available to view.
Phil Ellwood, managing director of Whitby & Co, commented: “We are excited to be attending Exclusively as an exhibitor this year. In the last few years, we’ve built a portfolio of brands which complement each other well. We look forward to presenting exciting new ranges to our current retail partners as well as connecting with new retail partners, to show them how these brands could add value to their business.”
TOP STORY
Ultimate Products announces new non-executive chair
Ultimate Products has been notified by James McCarthy of his intention to step down as nonexecutive chair on 31 July, 2024.
The board is pleased to confirm that Christine Adshead, who has been an independent nonexecutive director of Ultimate Products since September 2020, will replace James (Jim) on that date.
Jim was appointed chair of Ultimate Products in 2017 prior to the group’s IPO and has played an instrumental role in successfully steering the business through its first seven years as a listed company. The group has benefitted enormously from his vast experience in the fast-moving retail industry, with his previous positions as ceo of Poundland Group, managing director of Sainsbury’s Convenience and other senior roles in the sector.
Christine is a former partner at PwC, where she spent almost 20 years providing transaction advisory services across a range of corporate activities and a variety of sectors including retail and consumer goods. She was PwC’s London region private equity leader, as well as being a national leader for mid-tier private equity.
Christine was also an elected member of the PwC supervisory board, the governance body for PwC in the UK, which represents the interests of over 900 partners and is responsible for providing constructive challenge to PwC’s UK executive board. Christine is a non-executive director and board member of Hill Dickinson, an international commercial law firm headquartered in Liverpool.
Jim McCarthy, the outgoing chair of Ultimate Products, said: “It has been a privilege to be Ultimate Products’ chair over the last seven years, and I have thoroughly enjoyed playing a part in the ongoing success of this superb business. Having worked with Christine for over three years now, I know that she will make an excellent chair of Ultimate Products given her understanding of and support for the group’s culture, strategy and people.”
Christine Adshead, the incoming chair of Ultimate Products, added: “I am thrilled to be taking over from Jim, who has done an outstanding job as chair of Ultimate Products since joining the business in 2017. Everyone connected with Ultimate Products owes him a huge debt of gratitude for the leadership, counsel and expertise that he has provided to the group during his tenure.
“I am looking forward to carrying on his excellent work at what is a hugely exciting time for Ultimate Products as it pursues its ambitious growth strategy to become the world’s best branded consumer goods business.”
NEWS
Opinel is expanding into the outdoor cooking sector with new lines launching at the show.
Above: Christine Adshead will take up the position of nonexecutive chair on 31 July, 2024.
This sleek chef pan features an innovative triple-layer construction with an aluminum core and stainless steel exterior for fast, even heating. The non-stick coating allows your creations to slide right out and clean up is a breeze - simply pop it in the dishwasher. A domed lid locks in heat and moisture, infusing your dishes with flavour as the vapours condense and drip back down. Braise, sauté or simmer; this pan does it all with
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Peugeot Saveurs partners with Eddingtons
Peugeot has appointed Eddingtons as distributor to independents in the UK & Eire with immediate effect.
Peugeot has a regional office in the UK, led by managing director Chris Gee, who said: “Strategically it makes perfect sense for Peugeot to remain close to our key customers and retain our direct relationships maintaining the flexibility to support the trade commercially with training, product information and marketing resources.
“The partnership with Eddingtons aligns our core brand values with their portfolio of existing non-competing brands, which effectively facilitates wider access to the Peugeot brand in the market with Eddingtons' sales resource and distribution.”
Richard Walker, Eddingtons managing director, commented: “Eddingtons is delighted to partner with Peugeot Saveurs to service key independents, department stores and garden centres throughout the UK and Eire. The new arrangement completes our portfolio of world class brands and our strategy of bringing top marques to the sector, all under one duty paid delivery and order contact point with world class products available.”
Home Bargains renews mission to reach 1,000 UK stores
Home Bargains owner, TJ Morris, has reported an increase in sales and profit in 2023, with turnover up over 10% year-on-year.
The company said that for the full year to 30 June, 2023, turnover increased from £3.4bn to £3.8bn and pre-tax profits increased from £293m to £332m in 2023.
In its latest report to Companies House, TJ Morris attributed the growth to opening additional retail outlets during the year, as well as shop re-sites and an increased contribution from existing stores. In June 2023, the total stores count was 594, up from 572 in 2022.
It said: “The balance sheet shows that the company’s financial position has strengthened compared to the prior year in terms of net assets.”
The company is planning further openings: “Further additions to retail outlets are planned during the year to 30 June 2024 which should lead to further growth in turnover and profitability.
“The company intends to increase the number of retail outlets in operation in the year to 30 June 2024, and to eventually have between 800 and 1,000 outlets open.”
NEWS
TOP STORY www.epbrands.co.uk +44(0)7714584033
Above: Eddingtons is now the distributor for independents in the UK and Eire for Peugeot Saveurs.
Above: TJ Morris hopes to eventually have between 800 and 1,000 Home Bargains stores.
PROFFESSIONAL TECHNOLOGY FOR THE KITCHEN AT HOME www.gastroback.co.uk info@gastroback.co.uk EXCLUSIVELY 2024 Visit us at EH431 NEW NEW NEW
Exclusively reveals style trends
Exclusively Brand Showcase to host media event
The Brand Showcase at Exclusively is set to be bigger and better than ever and will include a new feature – just for media – on the Wednesday.
The capsule event which hosts 200 journalists, bloggers and influencers, treating them to a curated edit of the show, will this year stage a press briefing from 12 to 2pm on 14 June. This will be exclusive to journalists with Exclusively press passes.
The press briefing will comprise an introductory presentation from the Exclusively team, a guided tour of the space including demonstrations and a trends presentation.
Showcase curator, Richard Watts explained: “The Brand Showcase is always an exciting opportunity, given its reputation for super-accurate predictions of the trends ahead. This year, while everyone in the media is welcome throughout the two days, we will welcome the top consumer and trade titles to their own ‘event within an event’ on day two.
''The idea is to ensure quality time and space for journalists to absorb all the information, alongside the traditional vibrancy of day one with all its social media and influencer interactivity. This will give exhibitors an even greater opportunity to reach all their target audiences effectively.”
The Exclusively Show (11 and 12 June at the Business Design Centre) has a reputation for predicting commercial trends in housewares, gift and SDA and as exhibitors begin to submit product for the ‘so on trend’ displays at the show, Phil Pond from Scarlet Opus, has given a sneak preview.
The first of three ‘macro-moods’ identified is Realism, a style informed by consumers who accept things as they are and take a ‘deal with it’ attitude. Phil has also supplied a pre-show insight into the colour and pattern trends to look out for in 2024/25 and up to five years beyond.
Realism consumers are focused on needs not wants, an approach based on financial anxiety and self-reliance. For suppliers, the upside is that Realists want to buy better and from companies they relate to. There is an opportunity to humanise in a ‘real people sell to real people’ sense, so designers and makers to the fore. Plus, a demonstration of reliability and value at whatever price point.
In terms of colours, there is a wide palette ranging from mock orange and rust, through safari, tea and olive, to virtual pink, lemon zest, gumdrop green and Dutch blue. Patterns major on flora and fauna, especially where imprecise, distorted or reflected. Worn, faded and blurry are also on trend in terms of surface design.
Chair of Exclusively, Will Jones, commented: “It’s great for both exhibitors and visitors to get some preview insight into the top trends ahead of the event itself. It ensures that Exclusively is as ever a real showcase of the absolute best and most current housewares, gift and small domestic electrical products in the industry.”
The show will feature trend talks, trend tours for buyers and displays of exhibitors’ products pre-selected for being on-trend.
BHETA to host webinar with Wayfair
BHETA is to hold a retailer networking webinar with Wayfair on Wednesday 26 June 2024 at 10.30am.
The speaker is Karolina Andrijauskaite, associate director at Wayfair. The event is relevant for all BHETA members. Karolina will present for around 20 minutes before welcoming delegate questions.
Wayfair is one of the world’s largest home retailers. It had over $12 billion in net revenue for 2023, serving over 22.4 million active customers. It’s home to over 30 million products from over 20,000 suppliers with operations in North America and Europe.
BHETA’s marketing director, Steve Richardson, commented: “Wayfair represents a major opportunity for DIY, garden, housewares, and small electrical members. It’s great that BHETA is providing an excellent opportunity to do exactly that, so I am expecting an excellent turn-out.”
Retailers offered generous incentives at Exclusively
Independent retailers visiting this year’s Exclusively Show can take advantage of a generous package of incentives.
The Exclusively incentives deal which is funded by show owner, BHETA, is proving more popular every year according to visitor data.
The deal means that any independent cookshop, gift shop, garden centre or retailer of SDA living over 50 miles from the show’s Islington home can claim travel expenses of up to £75. There is also a limited number of free hotel rooms, as well as free hospitality including a two-course lunch at the show itself.
Meanwhile the Exclusively £100 voucher, which will be accepted by all show exhibitors, can be used towards any single order with a minimum value of £300 (net VAT), placed at the show. Marketing director for The Exclusively Show, Steve Richardson, explained: “Exclusively is committed to helping all sizes and profiles of retail business make the most of the industry’s leading trade show. We know that independent stores have to work hard to maintain their high street presence and this package is about helping them make the most of attending Exclusively and developing face-to-face relationships with suppliers.”
PROGRESSIVE HOUSEWARES
21
Above: The Greenhouse range from Denby fits the trends bill in terms of colour and value for money products.
Above: The Brand Showcase offers media a curated edit of the show.
Above: Exclusively is committed to helping all sizes and profiles of retail business make the most of the show.
BENROSS: YOUR PARTNER IN
SUCCESS
the distribution of small domestic appliances, homewares and kitchenware, through a combination of innovation, quality and customer-centricity.
Benross Marketing is a leading distributor of small domestic appliances (SDAs), homewares, kitchenware, and seasonal goods, with an extensive collection of over 2,000 top-tier products. Its product range is sold in partnership with retailers around the globe including department stores, supermarkets, specialty and independent stores and online retailers.
budget-conscious shoppers to those seeking value for money.”
“We consistently try to introduce innovative products that cater to the evolving needs and preferences of consumers,” says Amit Juneja, managing director. “Whether it's incorporating smart technology into appliances or designing aesthetically pleasing homeware, innovation is at the core of our product development strategy.
“Another key facet in our range is affordability. Despite offering highquality products, we remain competitive by maintaining affordable pricing. This accessibility appeals to a wide range of consumers, from
Benross at Exclusively
Increasingly, consumers are prioritising sustainability when making purchasing decisions. In response to this demand, Benross is actively exploring innovative ways to minimise environmental impact throughout the entire production process, including making a concerted effort to reduce waste in its packaging and use recycled materials where possible.
of our consumers.”
Benross is also actively sourcing products that help consumers to minimise their energy consumption, including its BLACK+DECKER heated airers which are a much more energy efficient alternative to traditional drying methods.
Future trends
“A surge in the demand for nontoxic options in cookware, has encouraged us to explore ceramic coatings, cast iron and stainless steel materials,” says Amit. “These are favoured for their ability to avoid leaching harmful chemicals into food, aligning with the health-conscious preferences
There is a rising focus on health and wellness in the home, leading to demand for housewares that promote cleaner, healthier living environments. Benross continues to innovate in this area by expanding its product ranges in areas such as air purifiers, dehumidifiers and other new cleaning technologies that enhance well-being.
Visit the Benross stand (EH347) to see the brand-new digital electric pizza oven, sold under the Blackmoor Home brand. At the core of this pizza oven lies a 12-inch pizza stone, meticulously crafted with patented trolley wheels, so that pizzas glide in and out of the oven effortlessly.
“As part of our BLACK+DECKER brand licence, we will also be using Exclusively as the launch platform for our brand new electric heated airer, the X-Airer,” says Amit. “At the heart of the X-Airer's appeal is its patented x-frame design. This unique construction not only enhances stability during use but also revolutionises storage, minimising the space required when not in operation.”
With a modest energy consumption rate of around 300w, and running costs as low as £0.08p per hour, the X-Airer proves to be far more cost-effective alternative to traditional tumble dryers. This eco-friendly approach not only saves on electricity bills but also reduces environmental impact, aligning with modern sustainability values of consumers.
COMPANY PROFILE: BENROSS MARKETING
PROGRESSIVE HOUSEWARES 22
Inset: Ceramic coating is becoming popular with a health-conscious audience. Below left: The BLACK+DECKER X-Airer has a patented frame which minimises storage space.
Inset: Air purifiers are becoming more popular as consumers look for healthier homes.
Inset: The Blackmoor pizza oven is a new launch at Exclusively.
Cyber crimeThe threat to indies
While concerns around shrinkage and stock loss are ever-present for independent retailers, another insidious threat that cannot be ignored is cyber crime.
The 2024 Cyber Security Breaches Survey from the UK government highlights that cyber attacks and breaches remain incredibly common, with half of all businesses having experienced an incident in the last year.
For independent retailers operating online, either through an ecommerce platform or just processing payments digitally, the cyber risk is heightened. More indies are trading online than ever before, exposing them to phishing scams, malware, and other cyber threats. But even traditional brick-and-mortar shops without an online presence can fall victim through email phishing schemes, compromised payment terminals, or data breaches.
Alarmingly, criminal hackers may actually be focusing more attention on smaller businesses like independent retailers. While large corporations have invested heavily in cyber defences, independent shops can make tempting targets which are perceived to have more vulnerabilities. The survey found medium and large businesses experience higher rates of cyber attacks and breaches, compared to smaller firms.
The costs of cyber crime can be devastating for an independent retailer operating on thin margins. The most disruptive breach cost the average business over £1,200 last year, with costs over £10,000 for medium and large businesses. These expenses from system downtime, lost sales, recovery fees and more, could potentially shutter some independent shops.
So, what can independent retailers do to protect themselves? A multi-layered approach is crucial:
1.Use multi-factor authentication everywhere, combining passwords with additional verification steps.
2.Deploy proven internet security software and keep it updated.
3.Provide cyber security awareness training for all staff.
4.Speak to IT experts to identify and address vulnerabilities.
5.Take advantage of government guidance and support resources.
6.Use complex passwords and protect customer data rigorously.
Independent retailers face enough challenges just keeping the lights on day-to-day. But cyber crime represents a serious and growing threat which cannot be ignored.
By taking proactive steps to improve cyber hygiene, indie retailers can mitigate risks and focus on serving their communities. An ounce of prevention is worth a pound of cure when it comes to cyber security.
Andrew Goodacre, ceo, BIRA (British Independent Retailers Association)
BIRA launches ‘High Street Matters’ podcast
The British Independent Retailers Association is giving independent businesses across the UK a powerful new resource with the launch of its High Street Matters podcast.
Hosted by journalist Steve Dyson, the series will explore the issues, trends, legislation and operational strategies impacting indies today, including the sale of hazardous substances, the cycle to work scheme and others.
Andrew Goodacre, ceo of BIRA said: “Our goal with High Street Matters is to equip business owners with trusted insights and practical tips to help them stay ahead of the curve in a rapidly evolving retail landscape.
“We’ll discuss everything from consumer behaviours to rates and staffing challenges – shining a spotlight on what truly matters for high street success.”
The podcast will feature conversations with BIRA’s cross-section of retailer members as well as BIRA’s independent retail experts including Andrew and commercial director Jeff Moody.
Host Steve Dyson said: “High Street Matters gives retailers an easily accessible forum to share perspectives and learn from one another’s successes as well as challenges. We’re looking forward to creating some insightful discussions that uncover tactics for thriving in today’s competitive environment.”
UK indies can subscribe to the podcast through major streaming platforms.
(British Independent Retailers' Association)
BIRA calls for urgent action to protect retailers
BIRA has said recent figures from the BRC-Nielsen Shop Price Index are encouraging and show that retailers are ‘doing their bit’ to grow consumer confidence.
The latest report showed that shop price annual inflation eased to 2.5% in February, down from 2.9% in January, below the three-month average of 3.3% and the lowest growth since March 2022.
Non-food inflation was unchanged at 1.3% in February, below the three-month average of 2%. Inflation is at its lowest since January 2022. Meanwhile food inflation decelerated to 5% in February, down from 6.1% in January.
Andrew commented: “It is encouraging to see further rates of decline in inflation across food and non-food. I believe this reflects retailers continuing to discount in order to maintain consumer spending.”
PROGRESSIVE HOUSEWARES 23
TOP MARQUES FOR EDDINGTONS
Eddingtons is returning to Exclusively Housewares to showcase its world-class portfolio of leading homeware brands, including Lodge Cast Iron, Fissler and new addition Peugeot Saveurs.
Ahead of this year’s Exclusively Show, Eddingtons is celebrating a milestone achievement. “I’m delighted to say we’ve completed our strategy to secure exclusive distribution of some of the world’s top marques in homewares,” says Richard Walker, the Berkshire-based company’s MD. “Each brand in our portfolio is a leader in its own field, and the team at Eddingtons are proud to be able to deliver such an impressive cross-category range of products to customers throughout the UK and the Republic of Ireland. Despite the breadth of the brands we carry, there are no clashes in the portfolio. Customers can select from high quality brands and receive product in one delivery against one order – in effect, we operate like a one-stop shopping mall!”
Eddingtons will be at Stand EH321 at Exclusively, showcasing some of its bestsellers and updates to favourite lines as well as debuting some brand-new ranges, including the Peugeot Saveurs range of
premium salt and pepper mills. A recent distribution arrangement with Peugeot UK will see Peugeot Saveurs distributed by Eddingtons from June this year, and the range will launch to Eddingtons customers with a generous support package of offers, combined with display stands and POS. Also under the spotlight will be Lodge Cast Iron, one of Eddingtons’ most established brands and a top performer across both retail and catering channels. The Chef Collection offers the build quality of Lodge Classic but with added features to help home cooks up their culinary game, such as shaped sides for easy pouring and stirring, with all pieces aesthetically designed for oven-to-table serving. The Lodge Finex range – the ultimate in campfire cooking – works with all heat sources, making it suitable for indoors as well as out, and features statement polished steel wire grips with brass finials that make it the Humvee of cast iron
COMPANY PROFILE: EDDINGTONS
Inset: Guzzini’s Dolcevita range brings a spirit-lifting splash of colour to the table.
PROGRESSIVE HOUSEWARES 24
Inset: Marrying great style and performance, Peugeot Saveurs is a newcomer to Eddingtons’ portfolio. Right: Exclusively visitors will be able to discover beautiful and sustainable National Trust cleaning cloths at the Eddingtons stand.
cooking. Lodge Blacklock has a tripleseasoned coating, making it the go-to range for consumers looking for style and practicality, and with each piece individually boxed in attractive packaging, it’s also ideal for gifting.
Retailers are invited to talk to the Eddingtons team at Exclusively about the Lodge Ambassador Program, the opportunity to represent Lodge in a designated geographical area while receiving support in the form of staff training, product samples, eye-catching display stands and POS.
Guzzini, a manufacturer of cutting edge plastics from Recanati, Italy, will be represented by Eddingtons at Exclusively, with a focus on its Feeling collection of colourful cutlery and its table napkins, as well as its great-value Tiffany acrylic tumblers and its Dolcevita collection, perfect for outdoor dining and entertaining.
Retailers are invited to visit the adjacent Aerolatte booth, where they can enjoy a coffee made with Aerolatte’s Original Steam Free Milk Frother and decorated with its Cappuccino Artist Stencil designs, and find out about new innovations like the company’s Hand Coffee Grinder, which allows different levels of grind to produce the perfect fresh coffee for the espresso machine or French Press.
Eddingtons’ other key brands include Full Circle, an innovator in the sustainable
Fissler: innovation and quality
Made in Germany from premium quality stainless steel, Fissler pots, pans and pressure cookers continue to push the boundaries of innovation and sustainability. Fissler will be appearing in the Exclusively Brand Showcase area as well as on the Eddingtons main stand, demonstrating the sleek, modern look that can be achieved at retail with a cross-category display. Visitors can admire the Original Profi range, now in its 85th year, as well as the Red Dot Award-winning Phi Collection, which not only embraces induction cooking but harnesses unique downdraft technology and an easy-pour straining system. The Ceratal non-stick ceramic coatings first used on Fissler PFOA-free frying pans will now feature on a cookware range of lidded pots, too.
cleaning field; If You Care, provider of sustainable baking and cooking consumables; Anchor Hocking high-quality glassware; and FinaMill, known for its award-winning spice mill design and its Gia award-winning FinaPod GT – see the Eddingtons team at the show for details of the retailer demo kit and a chance to “try before you buy”. Rounding off Eddingtons’ offering are its house brand Eddingtons and associated ranges, including Stow Green gifting, Tuftop worktop protectors and Epicurean boards and barware. Eddingtons’ Christmas collection features licensed ranges from The Snowman, which has a new Alpine Adventure theme for 2024. Eddingtons’ National Trust Range will include some new tea towels and Swedish sponge cloths featuring the popular wildlife conservation projects championed by the Trust.
Stelton: Danish design flair
Since the 1960s, Stelton has produced elegant kitchenware designed to make special moments memorable. Through collaborations with designers such as Arne Jacobsen, Erik Magnussen, Peter Holmblad, and many more, Stelton has refined its design style over time, and these partnerships reflect the company’s ongoing commitment to creating timeless and practical products. At Exclusively, Eddingtons will focus on the new Brus Carbonator with new finishes and Stelton’s stunning Pilastro glassware. Classics from the EM77 range will be on show in the latest on-trend colour palettes.
COMPANY PROFILE: EDDINGTONS
PROGRESSIVE HOUSEWARES 25
Inset: The Phi collection from leading German brand Fissler is made with 90 per cent recycled steel.
Below: Established in 1896, US company Lodge Cast Iron is renowned for producing durable and versatile cookware.
Visit Eddingtons at the Exclusively Housewares Show, Stand EH321. Contact sales@eddingtons.co.uk 01488 686 572 www.eddingtons.co.uk
Right: Stylish Pilastro glassware from Danish brand Stelton will be a focus of Eddingtons’ Exclusively display.
TALKING SHOP
Entries for the Excellence in Housewares 2024 awards are now flooding in. Retail judges Margaret Osei-Bonsu, Harrods buyer; David Conduit, director of Harts of Stur; Lizzie Batchelar, John Lewis buyer; and Simone Hillman, buying director at Borough Kitchen, tell PH what they are hoping to see in the products competing for the coveted trophies this year.
What new products are you hoping or expecting to see in the EIHA categories this year?
Margaret: There has been a surge in coffee again. Customers appear more engaged and knowledgeable in this category, becoming their own baristas and investing in quality coffee machines. I expect to see more brands entering this category, with more variations both in manual and bean-to-cup.
Lizzie: I’m expecting to see some air fryer accessories as the trend for the appliance continues, innovative storage solutions and multi-purpose cook products.
David: Most things are covered in the existing categories, I think, but I’m hoping to find a 'British made' category as this is a growing area.
Simone: I’d expect to see a lot of recycled materials being used to make homewares and cookware.
What innovation has there been in the sector that you’d expect to be reflected in the entries?
David: I’m not sure I have seen any genuine innovation this year.
Simone: We’ve seen a British company that creates recycled plastic homewares that in
turn can be recycled: ReBorn. I’d love to see them in the running for an award.
Margaret: Consumers have changed their lifestyle with minimalistic homes. Creativity and innovation is expected to adapt to this new culture. Products need to be aesthetically pleasing, simple to use, multifunctional and easy to store. Storage solutions are imperative, a clear worktop is more desirable within modern kitchens.
Lizzie: I expect to see innovation in food storage reflected.
Is there likely to be an increase in the sustainable credentials of the products being entered?
Simone: Hopefully so as customers will be interested to know more about the materials: their source, the factories that manufacture them - are they eco-friendlyusing the minimum of natural resources, recycling their waste and making a
RETAILER ROUNDTABLE
PROGRESSIVE HOUSEWARES 26
Inset: Harrods has seen a surge in coffee again and expects to see products like this grinder from Barista & Co in the running for EIHA. Bottom left: John Lewis has seen a trend for hydration products like the range from S’Well.
Left: Margaret Osei-Bonsu.
conscious effort to reduce the packaging that’s used.
Lizzie: I think there’s likely to be more products focused on longevity and robustness, which plays into the sustainability angle, as well as more sustainable materials.
Margaret: People are using less and finding ways to be more resourceful. Where brands have changed their packaging to be more environmentally friendly, I think sustainability is now expected by customers.
David: Yes there is, although despite all the industry noise, we're just not seeing this making a massive change in consumer buying habits.
What have the main consumer trends been over the last year which are likely to be reflected in the awards entries?
Lizzie: We’ve seen a big increase in batch and scratch cooking, as well as products which help with hydration.
David: Colour has been a big trend among our customers. Brighter primary and pastel
shades have been popular.
Simone: We’ve seen consumers moving towards products made from sustainable materials and recyclable materials, as well as a focus on products which are more durable to avoid having to replace frequently. Space-saving product is also popular and products are tending to have less packaging.
Margaret: It’s evident the water bottle trend is back and bigger than before, with some brands dominating the market. What has been interesting is how global trends are. I think this shouldn’t be ignored in this year’s award entries.
What is your biggest wish for the awards? This could be dreamland, or reality.
Lizzie: I’m really hoping that there is some game changing innovation in the entries.
Margaret: Being a premium retailer, there are some brands with exceptional products. The quality, finish and design is impeccable. This can at times be lost within the award categories. It would be great to see brands rewarded for their craftsmanship and quality. Customers are making more of a considered purchase, I think a category to highlight the most elevated designs and premium products would be valuable.
David: My biggest wish, and I've said it many times before, is that as judges we get to discuss and adjudicate on the whole industry (products and suppliers), and not just the ones that put themselves or
Enter the Excellence in Housewares Awards
The Excellence in Housewares Awards 2024 are now open for product and retail entries. As always, entry to the awards is totally free of charge and there is no limit on the number of submissions. All entries are via the online entry portal on The Excellence in Housewares Awards website - www.ExcellenceInHousewaresAwards.co.uk/ which is simple to use and has plenty of support for those who need it.
On the retail side, shops can enter themselves and also suppliers can enter their top retailers – so do canvass for nominations and enter yourselves, too. Products must have been launched or significantly updated from June 2023 to June 2024, whilst the retail categories are for both ongoing achievement as well as campaigns in the last year. Winners will be revealed at The Excellence in Housewares Awards night on Wednesday 2 October at The Royal Lancaster London.
their products forward. In almost every single category I have ever judged on, most judges can generally think of a better product or theme or supplier that would be a better winner, but as they are not in the mix, we cannot suggest them. It would truly be an award worth winning if the best product available wins.
PROGRESSIVE HOUSEWARES 27
RETAILER ROUNDTABLE
big night can be booked online at Max-Tickets.net, or you can do this via a human being by contacting our ticket office, Createvents, on 0118 334 0085 / clare@createvents.co.uk
Left: Borough Kitchen expects to see innovative products like the recycled and recyclable British made Re:born range when judging.
Tickets and tables for the
Inset: Food storage, such as the POP range from OXO has been growing in popularity.
Inset: Pops of colour, like the new Chambray collection from Le Creuset, have been popular this year.
Left: David Conduit.
Below: Simone Hillman.
Below: Lizzie Batchelar.
With mainstream mega brands such as KitchenAid and S’well, Lifetime Brands is the home of great brands with real consumer demand.
THE HOME
OF BIG BRANDS
Product director Emma Lewis-Jones talks brands, breakthrough Mikasa dinnerware, new collaborations and Exclusively Housewares.
Emma enthuses: “The power of our leading brands creates the opportunity. We are well positioned to support our partners with products and compelling brand storytelling that consumers love. The opportunity for us and for our retailers is massive.
“Our flagship KitchenAid tools and gadgets range has become a bestseller must-have. Consumers love the on-product branding, the geometry and refined surface details and of course, the iconic KitchenAid colours designed to coordinate with KitchenAid electricals. The power of KitchenAid can’t be underestimated, it’s selling at a record pace across our markets.”
Similarly, S’well, the brand behind the original hydration bottle has sold more than 27 million products and displaced over four billion single-use plastic bottles. Plus,
NEW V&A collaboration
Lifetime has continued its collaboration with world leading museum, the V&A, to launch a new Mikasa x V&A Alice in Wonderland collection.
“We are privileged to be part of the V&A award winning licensing programme, creating beautiful products inspired by the museums rich archive,” says Emma.
Celebrating the cultural phenomenon of Alice in Wonderland, the collection draws upon the success of the existing Alice range, but showcases the intricate illustrations inspired by Sir John Tenniel’s renowned artwork, with the addition of on-trend pastel colours and the V&A’s signature floral designs. A tried and tested hit, the new patterns feature on both new and bestselling pieces from Lifetime’s Alice in Wonderland gifting collection.
Emma furthers: “Wonderfully giftable and sustainably thought through, the new collection features gift box packaging that is both recyclable and drop ship ready. Each box is adorned with beautiful illustrations and contains a surprise on opening – pop ups of the much-loved illustrations for a memorable unboxing experience inspired by the magic of Wonderland.
“We’ve taken the fun through to printed point of sale too with small and large scale cut outs of the characters - ideal for captivating the consumer through table or window displays”.
with Therma-S’well technology, S’well hydration bottles keep things colder or hotter than the rest for longer.
But having spent the past two years working on a redefinition of the tabletop market, it’s Mikasa which Emma is here to highlight: “We knew there was so much potential and that this market had moved
significantly in a way that we couldn’t currently satisfy. Our KitchenCraft bowl in one was one key indicator. Where consumers are now buying more bowls than plates due to eating habits and more global, healthy menus.
“And so we set about creating a brand which would be a platform for redefining tabletop for today and tomorrow.”
The design essence
Huge effort was also made to create unique items with pooling reactive gloss glazes for example, on beautifully unique shaped serveware. Emma comments: “We have really tapped into what makes ceramics come alive and styled them for a variety of different consumer styles. So there’s really something for everyone. And we have consciously targeted key designer influencers too as an extension of that.”
THE BIG INTERVIEW: LIFETIME BRANDS EUROPE
Inset: New Mikasa x VA Alice in Wonderland
PROGRESSIVE HOUSEWARES 28
Left: Mikasa Jardin Leaf Serving Bowl/Collection.
NEW Tipperleyhill range extension
“If you’re reading this and you’ve not yet stocked our Mikasa x Tipperleyhill collaboration, you’re missing out on some big bestsellers.
“The initial launch was a sell-out smash hit and we’re very excited that this bestselling line up of colourful quirky characters is now available on a whole host of brand new items.”
Mikasa redefines dinnerware
Mikasa is the latest brand in Lifetime’s arsenal to get a complete refresh. The Mikasa dinnerware collections cover everything for the table from fine dining to relaxed lunches and signature occasions. Dinnerware, glassware, cutlery and textiles effortlessly coordinate for impactful merchandising to maximise the retailer’s category offering and sales potential.
“With Mikasa there is no ‘one size fits all’ formula,” says Emma. “The core creative vision for these ranges is versatility, where they effortlessly mix and match to create bespoke tablescapes, redefining what you can get from one brand.
“Backed by consumer trend research and with UK design across materials including porcelain, stoneware and fine china, Mikasa covers everything. From our Luxe Deco collection that rides the Art Deco trend wave, to Cranborne – hitting the mark for Cottage Core-inspired dinnerware. We’re not limited to materials, techniques, price points or packaging. We go with what the consumer will want to buy and the retailer will love to stock.
Considering the consumer
Emma tells us: “We continue to see consumer trends in tabletop transcend the seasons. As we all continue to be more considerate of what we purchase, both from an economic and environmental perspective, more emphasis is placed on pieces that can be used interchangeably throughout the year. Tabletop ranges that help consumers extend their individual styles and tastes will win again and again. Our Mikasa dinnerware collections do just this.
“Providing a solution where consumers can buy into a complete collection, or add individual pieces to what they already own, is key. We’ve covered all bases with Mikasa’s coordinating collections, plus every piece is individually barcoded, even when bought as a set, so retailers can choose to sell loose, as a set or even both.” Ceramics are only part of the story. More than ever, consumers are styling. Emma continues: “They want an Insta look and feel confident if it is made easy for them. So we added ‘beautiful on its own’ cutlery and glassware in a range of shapes and finishes, as well as textiles including placemats and table runners, ensuring these also co-ordinate in a really easy way across the different tableware ranges for impactful merchandising and tablescaping.”
The only dropship ready tableware brand
“Something which was key and nobody was doing, was to think about how consumers research, buy and style their tabletop. We have paid close attention to sustainability and that consumers do purchase tabletop online as much, if not more than in store. Yet it’s a constant problem for retailers incurring additional costs of packaging to make the online sale.
“Enter Mikasa, as the only drop ship ready tableware brand, packaged in sustainable drop ship ready gift box packaging, so our customers can harness every opportunity both in store and online at absolutely no additional cost for them or our planet.
“And it’s working. Consumers love the sustainable packaging and stores love the versatility. They can offer items either as a set of four bowls or as individual bowls - meaning they always have the product the consumer wants.
Mikasa x Sarah Arnett
The Mikasa x Sarah Arnett collaboration pushes the boundaries of colour and pattern. The collaboration with Sarah, a UK based designer, uses elements of her bestselling patterns to create something unique and exclusive to the Mikasa range. Emma explains: “Colourful and vibrant, this range will add a touch of adventure to any type of dining, styling and gifting. Filled with statement gifting, dinnerware and barware and guaranteed to stand out for all the right reasons.
“Each of our powerhouse brands has a team lovingly bringing to life new products that consumers love. We are delighted to be returning to Exclusively Housewares in June. We’ll be creating a buzz downstairs on the main floor this year in a new location showcasing both Mikasa and KitchenAid and S’well. Stand EH263 – we can’t wait to see you there.”
THE BIG INTERVIEW: LIFETIME BRANDS EUROPE
PROGRESSIVE HOUSEWARES 29
Inset: Mikasa ranges mix and match for a truly one-stop-shop tabletop solution.
Above: The Mikasa x Tipperleyhill collaboration has been a big success for Lifetime Brands. Left: Mikasa’s Unique Drop Test Ready Packaging
A WORLD OF GOOD
In Chicago earlier this year, the Inspired Home Show and the International Housewares Association (IHA) announced the winners of the 2024 gia Global Honorees for Retail Excellence. Join PH on a whistlestop tour around the world to find out more about this year’s winners.
The global gia jury, consisting of four retail/visual merchandising experts and seven editors and publishers of co-sponsoring housewares trade publications from around the world, selected the gia Global Honorees from the winners previously chosen in their respective countries by the national gia sponsors.
In addition, the Martin M. Pegler Award for Excellence in Visual Merchandising was awarded to Loeb of Switzerland, and the gia Digital Commerce Award for Excellence in Online Retailing was awarded to Divertimenti of the UK.
The 2024 Global Honorees were honoured at the gia awards dinner that took place at Radisson Blu in Chicago.
The gia program was created by IHA and The Inspired Home Show to foster innovation and excellence in home and housewares retailing throughout the world. Since the launch of gia in 2000, there have been over 550 gia retail award winners, from 55 countries on six continents.
The competition is structured on a two-tier level, national and global, evaluating retailers within the following categories:
l Overall mission statement, vision and strategy
l Store design and layout
l Visual merchandising, displays and window displays
l Marketing, advertising and promotions
l Customer service and staff training Innovation
Eastern Europe Potten & Pannen
Stanek, Prague, Czech Republic pottenpannen.cz
The newest store concept by Potten & Pannen – Stanek, ATELIER is located in a historic neoclassical building in central Prague. Embodying expertise in premium homeware and the latest trends in retail and culinary, ATELIER is designed as a unique sales space which tells the story of cooking and dining by approaching all senses. The sales staff guide customers through the store just like a curator in a gallery – the customer doesn’t come to ATELIER simply to buy kitchen equipment, but also for a unique experience and an artistic impression.
ATELIER combines the benefits of an exceptional personal shopping experience with individual consultation and an omnichannel approach, using advanced digital technologies. The customer can experience almost 40 carefully curated premium brands and admire the originality and craftsmanship of Bohemian designers.
INTERNATIONAL RETAILER FOCUS
Top: Potten and Pannen’s flagship store –ATELIER – is suitably housed in one of Prague’s cherished historic buildings. Left: Potten and Pannen has 13 bricks and mortar stores in the Czech Republic and Slovakia, three ecommerce stores and two renowned gourmet academy cooking schools.
PROGRESSIVE HOUSEWARES 30
France Maison Empereur
Marseille empereur.fr
Founded in 1827, Maison Empereur is the oldest French drugstore, a family business managed by the eighth generation. Fully embracing the store’s past and a vintage image, its managers know how to use the tools and technologies of the present to ensure today's success.
Referenced in all tourist guides, the concept store has become a tourist and cultural attraction, attracting national and international customers, while remaining a local store for the people of Marseille, for
Germany Kustermann
Munich kustermann.de
Founded in 1798, Kustermann is a department store which can be described with keywords tradition, delight and joie de vivre. With more than 70,000 products on 5,000 square metres, Kustermann offers a unique range of beautiful and functional, quality products including high-quality
whom it remains an essential part of their daily lives. The store includes a museum, a coffee shop and a guest room, which allows visitors to experience a night in a back shop like in the past.
tableware, household and hobby and craft products.
Embracing the new and preserving tradition, Kustermann is a department store for all the senses, where consumers can shop, taste, experience products (with over 700 product demonstrations per year), celebrate special events and enjoy. Sustainability and social commitment are very close to the store’s heart, with store events used to collect donations for charity.
Regionality, sustainability and social commitment are of high importance to Maison Empereur. Its offering includes products from 250 French manufacturers and almost as many foreign ones.
INTERNATIONAL RETAILER FOCUS
Inset: Maison Empereur is a store, but also a ‘house’, a museum and café with a unique accommodation offering.
Left: Maison Empereur stocks products from more than 250 French manufacturers and artisans, and almost as many from other countries.
Top:
offers more than 70,000 products arranged across 5,000 square metres of department store, spread across three sweeping floors. PROGRESSIVE HOUSEWARES 31
Inset: In 2023, F.S Kustermann celebrated its 225th year in business.
Kustermann
Summer cooking is better together.
For over 30 years, OXO’s long-lasting and quality products make summer cooking easier, simpler, better – guaranteed.
Netherlands Kookx
Twello kookxwinkel.nl
With a tagline ‘Everything for a tasty experience’, Kookx is a specialty store for everyone who loves cooking, whether professional chef or private person. A unique concept displayed in a space of 800m2, at Kookx you will find kitchens, kitchen appliances and a cookshop under one roof –products and services from quality pans, to the delivery and installation of a new dream
kitchen, or separate built-in appliances. Customers are surprised by the homely atmosphere in combination with beautiful high-quality products. There are weekly product demonstrations and cooking workshops in collaboration with suppliers and the company’s own cooking enthusiasts – its employees - who all share the passion for cooking and dining.
United Kingdom
Divertimenti
London divertimenti.co.uk
Established in 1963, Divertimenti – The Ultimate Cookshop – is located on London’s famous Brompton Road. With a total sales area of 500m2 over two floors and a 25m window frontage with eye-catching displays, Divertimenti offers a selection of kitchenware and unique tableware from around the world. There are 6,500 items – a product mix unlike any other, with over half
of the products being exclusive, handmade or unique.
At the very heart of the store is a special cookery school that is diverse, cutting edge and innovative. Many famous chefs gave their first demonstrations at Divertimenti and to this day the school retains an enviable roster of Michelin-starred chefs, MasterChef winners and published authors.
Sponsored and organised by The Inspired Home Show and the International Housewares Association (IHA), gia (IHA Global Innovation Awards) is the world’s leading awards program honoring overall excellence, business innovation and creative merchandising in homegoods retailing. For more information about the gia retail program, the co-sponsors or participating in 20242025, contact Piritta Törrö at piritta.torro@inspiredconnection.fi. Additional information on gia is also available online at TheInspiredHomeShow.com/Awards/gia-Retailing.
For more information about The Inspired Home Show and to pre-register for the 2025 show, taking place in Chicago on 2-4 March 2025, please visit TheInspiredHomeShow.com.
PROGRESSIVE HOUSEWARES 33
Inset: Kookx has three distinct sections: a store for cooking products; a shop to buy entire kitchens; and a kitchenware store.
Below: Kookx was launched by Robin Holleboom and his father, Martin, with the goal of offering customers high quality kitchenware products at affordable prices.
Inset: Divertimenti opened in Marylebone in the 1960s, at a time when London's culinary scene was positively exploding.
Right: Divertimenti is home to more than 6,500 products arranged across its 500square metres, spread over two floors.
A TREND-SETTER IN COUNTER TOP
APPLIANCES
Colour and finish have always been a key element of the Haden design language. Ever since the first Haden kettles in the 1940s, Haden has been applying unique colours and patterns to kettles.
“Haden is a truly unique brand with an innovative colour palette; matched alongside great quality products at great prices,” says Sachin Bagga, director. “Our collections and ranges are all curated for the current contemporary consumer and are affordable. Our look is quintessentially British and we love collaborating with creators locally such as Poodle & Blonde, Smiley and other amazing British creators.”
As one of the first kettle brands in the UK, Haden’s heritage in kettles and counter top small domestic appliances is a central part its DNA. The brand has built trust among customers not just in the UK, but also globally.
Haden putty colour in direct response to the emergence of neutrals and muted tones we were seeing, initially in fashion and then in home decoration pieces.
When Sabichi acquired the brand in 2016, the focus was and continues to be, on being a trend setter and leader for counter top appliances. Sachin elaborates: “We pay close attention to what is happening on the ground. Where we see trends in cooking or design emerging, we are quick to ensure that our product range meets this need, while staying true to the Haden brand and category. For example, we mixed the unique
“We love to create products with a hint of the heritage of Haden, but which also fit into a modern-day kitchen and can sit alongside modern appliances, kitchen cabinetry, as well as contemporary interior design.”
Haden has a lot of exciting new products and ranges launching globally this year and into 2025. Its Haden x Smiley kettle and toaster will be joined by a super-efficient 4.5 litre air fryer, ready for gifting this Christmas.
And while Sachin doesn’t want to give away all of his future plans he says that it is “safe to say that the continuing growth in coffee will play a part in new ranges for 2025.”
“We are loving ribbed-effect products and have seen this evolve from ribbed glass in crittall wall installations, to ribbed effects on kitchen and appliance products,” says Sachin “We will be releasing our York collection this year, featuring a pronounced surface ribbed effect and this will sit alongside some stunning and key
BRAND PROFILE: HADEN
Inset: Haden Devon Kettle & Toaster Eucalyptus.
Below: Expect to see more in Haden’s range of coffee machines and accessories.
Bottom: The Haden x Smiley collection is new for 2024.
PROGRESSIVE HOUSEWARES 35
Right: Sachin Bagga, director of Haden.
Above: The putty colourway is in response to the trend for neutral tones.
HOUSEWARES
AROUND WORLD
life post-Brexit and how the sector is faring in different territories.
Joe Stalder, country sales manager UK, Mepal
“The UK is still one of the largest markets in Europe and UK retailers are always looking for new, innovative products and brands. When you factor in that more and more consumers are making purchasing decisions based on sustainability, this plays to the strengths of Mepal and provides us with a great opportunity.
“Currently, we are in a great position where
the demand for our products is growing. So we’re facing more of a positive than a negative challenge, in trying to keep pace with this increase in demand.
“We are pleased to be joining the Exclusively show. We will have our regular spot on the ground floor (stand EH102) and are looking forward to meeting new and existing customers to show them our new products and provide an update on our sustainability story.”
Danny de Silva, md of international operations, Solo Stove Europe
“Trading in and into the UK post-Brexit is a lot more complex. But it is not impossible. Although you must be really prepared and have the knowledge and talent in your team to thrive.
“The additional documentation, customs and tax handlings, have a big impact. As a DTC ecommerce company, our business is entirely focused around international logistics. Solo Stove's European headquarters and distribution centre is in Rotterdam, meaning we are shipping consumer and business orders from the EU into the UK every day.
“Solo Stove Europe started trading post-Brexit. The advantage with that is you start clean and can accommodate the additional admin and staff.
Luckily the customs and tax regulations stayed relatively equal to pre-Brexit. That allows us as a company to understand what's needed and focus on product, customers, people and growth.
“Europe is less than 25% of our global revenue, with roughly half of our European business destined for the UK. We expect to grow our European business significantly this year, and in coming years. Our UK market share is good, but there is room for expansion. People know and love our products in the UK, making it an interesting market to focus on and grow.
“Our goal is to get as many Fire Pits in people's outdoor space as possible. Creating product and brand awareness is the biggest opportunity. We want everyone to get to know our smokeless fire pit.
“One of our main challenges is making sure we seize opportunities where we find them. You need the right people and finding those talented, driven people is challenging in the current market situation. Finding the person is then even more satisfying.”
INTERNATIONAL ROUNDTABLE
PROGRESSIVE HOUSEWARES 36
Inset: Mepal’s sustainability message provides great opportunity for growth.
Below: Solo Stove has a goal to get as many fire pits in people’s outdoor spaces as possible.
JOE STALDERDanny de silvaROY kryksmanmark hewittmarcus luxAico Luypaert Steve Plattnuno barra
Roy Kryksman, vp of sales, Asobu
“Asobu brand's operations in the UK underwent a shift with Covid-19 and Brexit.
Previously, we relied on local distributors in the UK. However Brexit further complicated matters and initially, our partners in the Netherlands encountered challenges with freight forwarders. Surprisingly, shipping from Canada to the UK proved more economical than from Holland.
“Compounding the issue, exporting from Europe necessitated meticulous documentation, VAT and duties.
Consequently, we sought out a UK third-party logistics (3PL) service to establish additional storage. This entailed the 3PL acting as the importer and seller to retail.
“We are actively expanding our presence in 45 countries, recognising the pivotal role that the UK plays in our brand's success. Consequently, we are making substantial investments in this market, bolstering logistics infrastructure and participation in exhibitions. These efforts are aimed at showcasing our brand to retailers, underscoring our commitment to the UK and laying the foundation for sustained growth.
“The UK market holds immense importance for our brand. Renowned for its leadership, Great Britain sets trends that reverberate globally. We know that success here often paves the way for triumphs in other regions in future.
“Buyers serve as the primary gatekeepers and without someone on the ground to foster relationships with them, establishing a brand presence is difficult. Furthermore, the lack of substantial income from sales, which is intricately linked to the aforementioned point, creates a catch-22 situation. Without a clear ROI strategy, investing in the market becomes undefined and potentially risky.
“Unfortunately, this year Exclusively is unable to accommodate us, but we have secured participation in Harrogate 2024 and Coffee Festival in October 2025. We will also exhibit at PlayTime Paris and M&O Paris.”
Mark Hewitt, national sales manager, Blaise International
“Trading in the UK post-Brexit has been okay, but not without its difficulties and increased administration. Rather than import from the EU using our own freight forwarders, we found it much easier to piggy-back our suppliers’ export shippers who have the collective volumes to bring a highly efficient service, at a good price. This means we can offer our UK customers a very reasonable MOV with less administration than before.
“The business is approximately 70% domestic and 30% in Republic of Ireland, which we now have to class as export. The Irish market is strong at the moment and we are in the process of expanding it.
“As with any products, if suppliers bring newness and quality, there are always opportunities. Because we are brand builders for companies new to the UK, our main challenge is getting visibility in crowded marketplaces. Brexit has added costs to freight and global macro-economic conditions have added to product costs. However we are all in the same boat and being British, we will always overcome the challenges.”
Marcus Lux, Head of Gastroback UK, export and business development
“The UK market post-Brexit is pretty much unchanged, apart from some (minor) additional admin to get goods into the UK from Germany. We have kept our prices largely the same and having already had a warehouse in the UK has helped us make quick deliveries.
“Our UK office is an entity that exclusively operates in and for the UK. All other markets are served from our German head office. Germany counts for approximately 80% of
our sales, the export business (everything outside Germany) is approximately 20%.
“And, yes, we are slowly but surely growing our export business and continue to do so. The level of interest at exhibitions such as IFA and Ambiente proves our products are in high demand internationally.
“Having an assortment of over 100 electrical appliances, we cover pretty much every category and offer that ‘family’ feel. We are still a relatively new brand in the UK – just in our fifth year – so we have to give buyers and consumers reasons to stock or buy Gastroback over and above more established brands. But we think we are making really good headway as the brand becomes better-known.
“We will be at Exclusively on stand EH431. A number of recently launched products will be on show, with new espresso machines and summer products such as an Ice Cream & Yoghurt Maker, an Ice Shaver plus Ice Cube maker. We will also have new air fryers.”
INTERNATIONAL ROUNDTABLE PROGRESSIVE HOUSEWARES 37
Inset: Asobu’s Besties bottles are BPA free, vacuum insulated bottles with a flexible straw, moisture free exterior and leak proof lids.
Inset: Blaise International recently reintroduced the Kleine Wolke range of bathroom textiles in the UK.
Inset: Gastroback will launch new air fryers at Exclusively Housewares this year.
Aico Luypaert, sales and business development, DBP Plastics
“It's been a bit of a puzzle post-Brexit, but we're tackling it head-on. Our team is hard at work with the paperwork, yet thankfully, our shipping and sales have remained steady.
“We've sought help from an external specialist for the extra paperwork. It's an additional cost, but it helps us keep things smooth and allows us to focus on creating beautiful products.
“At the moment, 60% of our turnover is domestic. We are really focusing on export with Amuse for the next couple of years. Despite having more than 85 years of experience in injection moulding, Amuse is still a very young brand, so we're excited about expanding it to new markets. Exporting to the UK is a big part of that plan.
“We see strong growth and interest in reusable on-the-go products all over the world. Being a lifestyle on-the-go brand which focuses a lot on design, quality and new trends should satisfy that trend. We see the fact that we are neighbours of the UK and produce everything in Belgium as a big advantage. We know there is huge potential in the UK for these products, so it will be one of our focus markets in the upcoming years.
“The biggest challenge will be keeping costs under control. However, this is the case for any company looking to export to the UK. So we are going to try to turn this challenge to our advantage, especially because we are not far away, so we will try to keep transport costs low.
“We're planning to check Exclusively out this year. We've been regulars at Ambiente for years, but we think Exclusively could be very interesting for us, especially as we're turning our focus towards the UK.”
Steve Platt managing director, EP Brands –Stolzle Lausitz UK commercial manager
“We are seeing steady growth in the UK postBrexit as companies adapt to the new procedures. But as customs clearing agencies evolve their business, the process will only get easier. We put together a complete
Nuno Barra, board member, Vista Alegre
“To say the least, trading in the UK post-Brexit has been challenging. The UK's trade environment has introduced new regulations and procedures that demand revisions and adaptations to processes, demanding flexibility and constant adjustments in internal processes.
“Specifically, exporting has become significantly more challenging due to additional paperwork, increased taxes, higher transportation costs and longer customs clearance procedures. These challenges have led us to reorganise our procedures to ensure compliance.
“The global export process has become more complex and time-consuming now. Our target audience and clients are struggling to support domestic manufacturers and brands, resulting in a tougher challenge that we must overcome.
“To overcome this, we’ve invested in in-house training and selecting appropriate partners. Additionally, we have added an exclusive team for the UK market to be more proactive and expedite exports.
“More than two-thirds of Vista Alegre’s revenue (72.2%) comes from international markets, with notable contributions from France, Spain, Germany, UK, Italy, as well as Brazil and the US.
“Vista Alegre offers products that have garnered significant appeal in the UK. Part of the brand’s growth strategy involves investment in new sectors such as home cosmetics, textiles and most recently, furniture, through a partnership with the Italian icon Pininfarina, thus evolving into more of a lifestyle brand.
“To maintain the highly valuable partnerships we have established already and develop our brands together, Vista Alegre follows a client-focused strategy. While we aim to penetrate new segments and attract new customers, we are equally committed to providing the best service to our current clients. Additionally, we aim to reinforce brand awareness, understanding that it requires significant investment.
“For the UK market, Vista Alegre will be present at Decorex. This show is part of the brand’s strategy aimed at entering new segments and gathering feedback to better understand the market.”
supporting guide for all our principal brands.
So any customer ordering from Europe has a step-by-step document to refer to, to make the process as easy as possible.
“All markets evolve continually, but there has been significant, consistent drive towards retailers buying direct from manufacture and not through distributors, as they can achieve lower supply prices.
“Brexit and the Russia/Ukraine war
ramifications in duty and increased supply prices respectively were obstacles to overcome, but now these have stabilised and we look ahead.
“Both Stolzle Lausitz and Cerve Group will be at Exclusively Housewares. Stolzle Lausitz is now the largest crystalline manufacturer in the world and Cerve is the best glass decorator in the world, so we will be showcasing their new ranges.”
INTERNATIONAL ROUNDTABLE PROGRESSIVE HOUSEWARES 39
Inset: DBP Plastics is looking forward to expanding the Amuse brand into new markets.
Inset: Stoelzle Lausitz will showcase its latest launches at Exclusively in June.
Inset: Vista Alegre commemorated its 200th anniversary this year with numerous initiatives, including participation in international trade fairs and events.
AL FRESCO AT ITS FINEST
Brighten your summer table with vibrant flavours from Le Creuset.
For trade enquiries, please contact Le Creuset Customer Service on +44 (0) 1264 343909 or customerservices.uk@lecreuset.com
Holly Wilson’s From The Frontline
I hate to be so very British and talk about the weather but blimey… This weather. We all thought spring had sprung and the winter was behind us - the thermometer even hit a heady 20°C. We all put away our woolly jumpers and our big winter coats, only to have to get them all back out a week later and put the heating on full blast. What a rollercoaster. And it’s certainly not helping sales.
For the first time ever, I actually had some picnicware in for Easter, as each year the heatwave takes me by surprise. Oh, how smug I was to be prepared. So I guess everyone can blame me for the weather. It has stayed miserable to spite me. We can but hope that May will bring the sunshine.
Sales are okay but unpredictable. It could be worse for sure, but it could definitely be better. Supplier stocks are up and down. I would say it’s quite rare to be able to get everything I order these days. Supply chains are still struggling and buying patterns must be as unpredictable as sales, so the juggle is on for everyone.
I know I sound like a broken record, but crime is still a real issue and taking up so much of my time. I have somehow taken on the role of crime rep for our business association in Stoke Newington. Our business community is having a really tough time of it. We have a little gang working our high street and the thefts recently escalated from casual shoplifting, to much more threatening with the thieves fully covering their faces and forcing their way into a clothing store and leaving with armfuls of stock.
Sadly the police response was poor and we had to really force a response. We did this using our business WhatsApp group to track the thieves as they passed by our fellow shops, which then directed our CCTV team, who we insisted alert the local police to go and pick them up. We got there in the end, but only through sheer determination. The guys were not arrested though.
Which leads me on to my other tale which has finally come to an end. Our serial shoplifter in Primrose Hill finally had his court hearing after skipping bail twice on previous hearings. And what a surprise - he
didn’t turn up to his final hearing but pleaded not guilty to the charges of shoplifting via his solicitor. And guess what? He was found not guilty and let off. It boggles my mind how this can be as we have video evidence of him three times putting stock in his back pack and walking out, once with our iPad tucked down his trousers. So I am appealing to get an explanation but that’s that. I can’t imagine it will get me anywhere and the door at Richard Dare will remain locked. It does raise the question of how things are going to improve though. With no deterrent, the shoplifters are getting more and more brazen as there is no consequence. They are fully aware they can do what they like. So in a last ditch effort to help Stoke Newington, I have emailed my local counsellor and she has managed to push it up the chain of command with the local Met. We have a meeting in a couple of weeks to discuss how we can work more
closely together and help each other. I would stress to everyone that, no matter the size of the crime, report everything. It’s easy to do online. This creates crime stats for your local area and that is how the police decide where to send their officers and where to spend their small amount of resources. Even though it’s disheartening when no action is taken when you report a crime, it makes a difference in the background - or so I’m told. And finally, on a more uplifting note. I can’t wait for Exclusively. From talking to suppliers, it sounds like it’s going to be a good show. Lots of newness and exciting things to see. We will get to catch up with everyone and its always a really fun couple of days. And who knows, the sun might even be shining by then. Looking forward to seeing you all there.
PROGRESSIVE HOUSEWARES 41
Holly Wilson is the owner of two North London cookshops: PREP in Stoke Newington and Richard Dare in Primrose Hill.
Inset: The unpredictable spring weather this year is impacting sales at PREP and Richard Dare.
MY KIND OF TOWN
A revamped layout and slightly different timings to The Inspired Home Show in Chicago made for a focused event that was still packed full of innovation, as Progressive Housewares discovered.
The housewares industry has plenty of exhibitions to choose from in the calendar, especially in the first half of the year. That’s a lot of potential exhibition space to cover and steps to rack up. So to get to the head of the queue in the competition for buyers’ time and manufacturers’ exhibition budget, a show really has to meet a lot of demands. Or tick a lot of boxes and with storage being a growing category in the UK, that seems the right expression to use. In fact, storage has been part of the housewares show offer in Chicago for many years, with decluttering and various aspects of home storage making its way to the UK inspired by US retailers like The Container Store. So Clean & Contain, based in North Hall, is one of three flagship expos that make up The Inspired Home Show – with Dine & Décor across the main concourse in South Hall and joining Clean & Contain in its new location in North Hall is the SDA expo, Wired & Well. Wired & Well used to be housed in a third hall, Lakeside and although it was just across a footbridge, it might have dropped down the rankings on some visitors’ lists if they were spending more time in the North and South Halls. That might also have meant missing out on SmartHome, Inventors’ Corner and displays of the retail gia award finalists, which all used to be housed over in Lakeside. These are now all in the North Hall.
As for the gia awards, the UK did rather well again. Joseph Joseph took home the Cook & Bakeware award for its 10pc Space cookware and Divertimenti – winner at the Excellence in Housewares Awards 2023 – won two awards for in-store retailing innovation and digital commerce. Newness and innovation are definitely among the qualities required for a top-performing trade show and those were on display in abundance. Here are some of the stand-out brands and products across the three main expos.
Dine & Décor, South Hall
This is a huge selection of product and brands and full of US names which are active in the UK, either in their own right or through distributors like Nordic Ware, Lifetime Brands, Anchor Hocking and Lodge Cookware (both of these through Eddingtons in the UK). Also European and other international brands like The Cookware Co (highlighting its GreenPan and Stanley Tucci tie-up), DKB (with its broad slate of brands including Cole & Mason and Ad Hoc), Dutch wine accessories brand Airtender, lunch bags and bottles from Australian brand Smash and exhibiting for the first time, RKW.
RKW’s focus was on its heritage brands, something that the company has seen a significant demand for in the US, according to Simon Oliver, RKW’s commercial director for home and outdoor living. So that included Tower, Wade, Milton Brook, Royal Victoria, and Barbary & Oak. “After visiting the show for many years, we believed this would be the ideal time and platform to launch our brands in the US,” Simon says, describing the show as: “an invaluable platform to engage with buyers” and a pivotal role in its international expansion strategy.
SHOW REVIEW: THE INSPIRED HOME SHOW
PROGRESSIVE HOUSEWARES 42
Inset: This year’s show had a new layout and three full days instead of four.
Inset: The Inspired Home Show includes various themed displays around the event including on Pantone.
Inset: Dine & Décor plays host to some of the big US and international brands.
Clean & Contain, North Hall
Wired & Well, North Hall
The majority of storage, laundry and utility were in this hall, with the UK’s Addis on show as well as recognisable names like Gleener from Canada (steadily expanding in Europe). There were also large stands of storage brands like Simplehuman, Umbra and Design Ideas, plus some, like Honey Can Do, perhaps less-known in the UK. Not all storage brands were showing in Clean & Contain, especially if they had other products on show, so Brabantia, for instance, was in South.
Clean & Contain had plenty of smaller stands worth a look. These included VH Group with a broad range of home storage made in Vietnam. The business is set up with international showrooms in the US and Australia, but not Europe yet. Also Bigso Box Sweden, distributed in the UK by Forvara, which is made from recycled fibreboard and a new US storage brand, Everest, which is looking to move into the UK and has been talking to a key retailer and a distributor since being at the show. The product range is very much a utilitarian style of larger-scale storage cabinets and racking for hallway, garage etc.
On the utility and cleaning side, some new stand-out names and ideas included Dorai Home, using eco-friendly materials and patented technology to focus on drying and banishing mould, with products including dish drainer mats, bath mats etc. All products are designed to be stylish and matched with designer looks in accessories.
We Think Storage is a NYC-based designer storage brand with attractive hanging and box products, selling internationally and providing lots of storage ranging inspiration.
The electrical family of exhibitors had really taken to its new home and there was a buzz up and down the aisles of this segment in the North Hall. The mammoth US electricals brand, Cuisinart, was a returner to the show and took up a large section towards the back of the hall, while Made by Gather had brilliant room sets of coloured appliances.
Cismea Global, a new exhibitor, had a great selection of SDA under its Deuro brand (including pastel-coloured coffee makers, frothers and juicers) but also kitchenware –the Regal Clean brand of mops etc and the WaterH Boost smart water bottle. This is an addition to its existing smart water bottle range, WaterH Vita, but larger and with an LED ‘digital drinking coach’ screen to give motivational tips to increase hydration intake. It pairs with Apple, Fitbit and Android and launches in the US later in the year.
For more on SDA see the review in Progressive Electrical.
The Inspired Home Show in numbers
• Three full show days – Sunday 17 to Tuesday 19 March.
• 1,648 exhibitors from 38 countries.
• 400 exhibitors which were new or returning after an absence. New brands included: Cismea Global, Dorai Home, Gtech, Liga and RKW.
• Nearly 30,000 home and housewares professionals from over 120 countries.
Visting US stores included:
Ace Hardware, Aldi, Amazon, Beyond / Overstock, Bloomingdales, Costco, Crate & Barrel, Home Depot, JC Penney, Macy’s, Nordstrom, Pottery Barn, QVC, Sur La Table, Target, The Container Store, TJX, Walgreens, Walmart, Wayfair, Williams Sonoma.
Visting UK stores included: John Lewis, Lakeland, Tesco. Derek Miller, president and ceo of the International Housewares Association, concludes: “The 2024 show built on the success of last year’s show with total square feet of exhibition space being slightly higher. The change to the format was very positive, making the show incredibly efficient –moving between the three primary Expos, now consolidated into two halls rather than three, was very well received by both exhibitors and buyers.”
Product and exhibitor details on the show’s Connect 365 online directory (https://app.theinspiredhomeshow.com/connect365)
The Inspired Home Show 2025 takes place 2 - 4 March – attendee registration at https://app.theinspiredhomeshow.com/registration.
Video and audio recordings from the keynote/Innovation Theater available from April TheInspiredHomeShow.com/education
SHOW REVIEW: THE INSPIRED HOME SHOW PROGRESSIVE HOUSEWARES 43
Inset: New US storage brand Everest, which is looking to move into the UK.
Inset: Airtender’s Rui Medeiros Santos demonstrating at the show.
A QUINTESSENTIAL BRAND BROUGHT BACK TO LIFE
Since purchasing the Wade brand in May 2023, RKW has been hard at work bringing the brand back to life while keeping its roots firmly planted in its hometown of Stoke-on-Trent.
Wade was founded in 1810, as a manufacturer of porcelain and earthenware, famous for its collectable Wade Whimsies and uniquely designed decorative and practical ceramics. Wade was also well known for producing advertising and promotional ceramics such as whisky decanters, teapots, and butter dishes, to name a few.
After falling into administration in December 2022, RKW seized the opportunity to purchase the Wade brand along with Wade family brands, Milton Brook and Royal Victoria. With a distinct vision to reinvigorate the brands, RKW draws from its successful track record of revitalising other British heritage brands such as Tower & Swan.
Since then, the company has invested heavily to build a range of ceramics using original high quality production techniques to create timeless, eye-catching pieces that offer a unique charm.
Dinnerware Collections
Wade is proud to launch two new dinnerware collections: Eton and Botanical Night.
The Eton Collection is a beautiful range of dinnerware with a classic design that features an intertwining strawberry pattern in a dark blue print. The Botanical Night collection features illustrations of floral blooms in a contemporary black print. This simple contrast between the black and white pattern suits any household interior and design.
These quintessentially British designs are crafted using a traditional pad printing technique on high quality earthenware. Both collections are manufactured in the heart of the pottery industry in
Stokeon-Trent, England, the historic home of Wade ceramics.
Each item is finished in a durable glaze layer and the unique glaze formula ensures that each piece has a smooth and shiny surface. The nature of both the ceramic body of the product and the glaze layer ensure that each piece is dishwasher and microwave safe. Both collections are available in dinner plates, side plates, cereal bowls and pasta bowls.
RKW will be exhibiting at Exclusively this year, showcasing its latest designs on stands EH400, EH402 & EH404. Come and join them and explore the latest releases from Wade, Milton Brook, Royal Victoria and more.
Pumpkin Collections
The vibrant colours of the Wade Pumpkin collection of casserole dishes and mugs capture the colours of autumn. Perfect for serving soups or stews or use for serving up seasonal treats. Made from a strong and durable stoneware body and finished in a hard-wearing gloss glaze, the Wade Pumpkin collection is microwave and dishwasher safe. The casserole dishes can be used in an oven up to 250C.
BRAND PROFILE: WADE
PROGRESSIVE HOUSEWARES 45
Inset: See the full Wade collection on display at Exclusively this June.
Top: The Botanical Night collection features illustrations of floral blooms in a contemporary black print.
Left & above right: The Eton collection is a classic design in dark blue. Right: Wade’s pumpkins are a classic and are perfect for gifting.
NEW AND
EXCLUSIVE
In its third year back after lockdowns and restrictions, Exclusively is going from strength to strength. Its importance in the industry demonstrated by the stand space selling out as early as February this year. Many of the exhibiting brands have been attending the show for several years. Pauline Clements, sales and marketing UK for Nordic Ware, tells us: “The Exclusively Show has been a fixed date in our calendar for the last 12 years. It is a fantastic opportunity to meet with many of our current customers and to make new connections. A wonderful platform to showcase our new designs and ranges. It is also a great opportunity to ensure plans are in place for the busy Christmas period.”
Others have recently returned after a break. Juliet Coleman, marketing manager EMEA, simplehuman, says: “We loved being back at Exclusively last year after a three year absence. We felt a real buzz of everyone finally getting back to business as usual and the trend has continued, despite some tricky headwinds. So we’re back to showcase our latest innovations and celebrate the very best of the housewares industry.”
The Exclusively Show returns to the Business Design Centre in Islington on 11 and 12 June, 2024, bringing together leading brands across housewares, tableware, SDA and gift. PH finds out more about what some of the exhibitors have planned for the event.
Whitby & Co is a first-time exhibitor this year.
Phil Ellwood, managing director, comments: “We are excited to be attending Exclusively as an exhibitor this year. In the last few years, we’ve built a portfolio of brands which complement each other well. We look forward to presenting exhibit new ranges to our current retail partners, as well as connecting with new retail partners to show them how these brands could add value to their business.”
A number of the larger suppliers see such value in the platform, they take multiple stands to fully showcase their offering.
Jenny Stewart, commercial director at Ultimate Products, explains: “Exclusively is always a great chance for us to meet up with our existing customers and also meet some new faces. For 2024, we’ll be exhibiting across
three stands, EH337 (Salter SDA), EH314 (Beldray) and EH267 (Salter Housewares).”
Emma Sutton, B2B marketing manager at RKW, furthers: “RKW is delighted to return to Exclusively for another year. We always find the show inspirational and a fantastic platform to launch our key products and brands.
“This year, we will have three stands with a dedicated stand for Tower, Swan and our new brand launches; Wade, Milton Brook, Royal Victoria, Sur la Table and Good Food in partnership with Tower along with well-loved brands, Smeg and Barbary & Oak.”
Some have key events to celebrate at the show. Gareth Till, UK country manager, Bodum, outlines: “At Bodum we’re celebrating our 80th anniversary this year and that will be very evident as we return to exhibit at Exclusively. It’s a brilliant opportunity for us to showcase our range – our origins are
SHOW PREVIEW: EXCLUSIVELY HOUSEWARES
PROGRESSIVE HOUSEWARES 46
Inset: Bodum will celebrate its 80th anniversary at the show with special products.
Inset: Exclusively returns to the Business Design Centre on 11 and 12 June this year. Below: Wade will be on display on RKW’s stand (EH404), with new dinnerware sets that blend old and new ceramic techniques.
Inset: All of Tramontina’s new boards are crafted from sustainably sourced teak wood.
in coffee and tea and we’ve been re-engaging with customers on those categories recently.
“But the Bodum portfolio is so much more than that now, with double wall glass products, storage, table and kitchen, including SDA products like air fryers. We have a fantastic selection of 80th anniversary products too."
Connecting face to face with buyers is an important part of the show. Max Viale-Sole, sales manager UK and Ireland at OXO and Hydro Flask, comments: “Exclusively gives us a great opportunity to showcase both our OXO and Hydro Flask brands to retailers of all sizes. It’s a good opportunity to see all our independent partners in one space.”
Alexandre Frubel, managing director of Tramontina, agrees: “For Tramontina, participating in this renowned event goes beyond mere exposure: it is an opportunity to connect with its loyal clients and establish new partnerships. It is very important for us to present our products, including new launches, meet our established customers and meet new ones.”
provide consumers with an easy way to update kitchens and refresh their countertop style. Salter Toronto combines acacia wood style accents with sleek finishes across kettle, toaster and microwave with matching acacia wood accessories including salt and pepper shakers, pinch pots, mug tree and countertop storage.
The show also offers the opportunity to explain brands in greater depth. Paul Shelley, managing director of Haus, expands: “We are prepping new launches for our brands and are all looking forward to meeting industry friends again. The aim – to showcase stories from our brands, targeting the dedicated attendees and housewares audience.
“New items from Emile Henry De Buyer, Scanpan and Vacu Vin allow us to entice with strong brand names. The concise layout of the show has kept us all busy prepping the layout, screaming ‘where do I squeeze this in?’ to ensure a great show for 2024.”
In terms of new launches at the event, there will be plenty to see. Jenny says: “Coordination is a big focus for Salter this year – we have lots of trend-led options across kitchen electrical and housewares that
“For Beldray, we’re focusing on ways to clean the home with high performance electricals such as the Spotbuster Pro, which easily lifts messes and spills, and the All in One Floor Cleaner that makes the daily messes of family life much easier to deal with thanks to its vac, mop and dry functionality.”
Nordic Ware has new bakeware. Pauline outlines: “This year we will be highlighting our Prism Everyday Bakeware. This textured aluminium bakeware has an embossed grid pattern which enhances the look and performance. Natural aluminium affords the best possible heat dispersion and is free from chemicals and coatings.”
frying experience. Also on display will be the highly anticipated Good Food in partnership with Tower range of SDA and housewares.
“Over on the Swan stand, there will be a preview of the new floorcare, cleaning and laundry range in collaboration with TV’s cleaning sensation, Lynsey Queen of Clean. There will also be new colours across key collections and cookware launches along with recycling and refuse solutions.”
Tramontina will showcase a range of new items. Alexandre explains: “For 2024 we’re improving our kitchen boards category. The new products provide cutting and serving boards with sliding tray, long serving boards and a counter edge with a juice groove designed especially to be used on the kitchen counter.
RKW has a plethora of new launches lined up. Emma continues: “Tower will have a selection of new trend leading colour launches across Sera, Scandi and Cavaletto. There will be the latest additions to its air fryer range featuring a new and exclusive technology that will revolutionise the air
“As a complement to our Churrasco concept, Tramontina brings to the UK market the Portable BBQ Flat-packed Charcoal Grill. Highly convenient and functional, this is an easy to set up charcoal grill that needs no screws or tools. Its simplified handling and compact size means it can be taken anywhere easily. We’ve thought about storage too as it easily folds away and takes up very little room.”
Alongside product, new marketing initiatives will also be launched. Max adds: “This year, we’re excited to be showcasing our newness for AW24, with some new storage solutions in our silicone bags. Alongside that we’re also introducing our ingredients of innovation campaign, designed to communicate our timeless, innovative, accessible and durable tools that make everyday tasks better, happier and easier.”
To find out more about new launches, turn to the new products pages.
SHOW PREVIEW: EXCLUSIVELY HOUSEWARES PROGRESSIVE HOUSEWARES 47
Inset: Coordination is a key focus for Salter this year, such as this Retro Pink Kettle and Toaster set.
Below: Nordic Ware’s Prism Everyday Bakeware range features an embossed grid pattern.
Right: OXO will showcase new storage solutions including silicone bags.
Below: New Black Iron from SCANPAN will launch on the Haus stand – high performance steel cookware with natural nonstick.
Established in 1945 in Sheffield, the heart of the UK’s renowned Steel City, Grunwerg stands as an award winning manufacturer and supplier of premium homeware & kitchenware, with an unwavering commitment to continuous innovation.
Specialising in premium cutlery and tableware, professional knives & accessories, teaware, vacuumware, servingware, cookware, and utensils, Grunwerg represents exceptional quality and value for money.
As anticipation builds for the Exclusively Housewares 2024 event, Grunwerg will be showcasing an impressive array of their iconic brands, headlined by the much-anticipated launch of the Greenworks and Katana Saya Flame collections.
Responding to the pressing need for eco-conscious solutions, Grunwerg proudly introduces Greenworks, a testament to our unwavering dedication to sustainability. Our Recycled Plastic Cutlery range is a revolutionary line crafted entirely from postconsumer and post-industrial recycled plastic. This range not only champions environmental responsibility but also showcases sleek designs and uncompromising durability. Greenwork’s full-tang 18/0 cutlery comes in an array of elegant and contemporary designs, making it the ideal choice for intimate dining settings and everyday use. Additionally, we are proud to offer a 3-piece children’s set, specially designed with younger diners in mind, ensuring that sustainability becomes a family affair.
Drawing inspiration from centuries-old Japanese craftsmanship, Grunwerg presents the Katana Saya Flame collection, a mesmerising fusion of tradition and modernity. Each blade, meticulously crafted from Rainbow Damascus steel, boasts swirling patterns and vibrant hues reminiscent of dancing flames, while also delivering unmatched strength with a remarkable Rockwell Hardness rating of 60-61. Furthermore, the octagonal handle design pays homage to traditional handles fitted to bespoke knives from esteemed Japanese bladesmiths. The lightweight yet exceptionally durable shape has become a common favourite amongst professional chefs worldwide.
Grunwerg remains at the forefront of homeware and kitchenware, setting the benchmark for excellence. Our commitment to innovation, sustainability, and timeless style ensures a seamless convergence of quality. Explore the future of homeware first-hand at stand EH136 during Exclusively Housewares 2024.
HOUSEWARES Business Design Centre, London. 11-12 June 2024 STAND EH136
EXCLUSIVELY
1: Microplane Professional Series Graters
Microplane’s Professional Series Graters are made entirely out of stainless steel and are eye-catching kitchen utensils. With five different blade styles, both home cooks and professionals can excel in their everyday food preparation. The non-slip rubber foot ensures stability while grating.
The blade ensures that food does not stick or block, but instead gently slides along the cutting surface to produce perfect results every time. The tiny teeth behave like extremely sharp knives to cut ingredients with precision, rather than tearing or shredding. The Professional Series comes in a variety of different grating styles: Coarse, Fine, Ribbon, Large Shaver and Extra Coarse. Burton McCall
T: 0116 234 4611
E: sales@burton-mccall.com
Exclusively stand EH249
2: EKO iMira LED Mirror
Winner of the 2023 Red Dot Award, the new EKO iMira LED mirror is an advanced, ultra-clear mirror with a full-ring LED light which simulates natural sunlight for full visibility. With a 25cm high definition mirror face and three adjustable brightness settings, it's light and portable, with a base that's foldable for travel. Discover this and other new products at stand EH445. Or for a demo and free make-over, see EKO Home at the Brand Showcase. EKO Home
E: Brian@ekohome.co.uk
Exclusively stand EH445
3: Mikasa x Sarah Arnett
One to really stand out online or on shelf, the Mikasa x Sarah Arnett collaboration pushes the boundaries of colour and pattern. Lifetime Brands has collaborated with Sarah, a UK-based designer, using elements of her bestselling patterns to create something unique and exclusive to its Mikasa range. Colourful and vibrant, the range will add a touch of adventure to any type of dining, styling and gifting. Filled with statement gifting, dinnerware and barware and influenced by flora, fauna, film, poetry, architecture and travel. Sarah’s aesthetic is a cocktail of adventure, colour and pattern and is guaranteed to stand out for all the right reasons. Complete with recyclable gift box packaging which is also drop ship ready.
Lifetime Brands Europe
E: Saleseu@lifetimebrands.com
T: 01216046000
W: www.Lifetimebrandseurope.com
Exclusively stand EH263
4: Polti Vaporetto Smart 110 Eco
For over 40 years, Polti, an Italian household appliance manufacturer, has been a global leader in steam technology. Pioneering innovative and eco-friendly cleaning solutions, Polti empowers families to achieve a healthier and more hygienic home environment.
Now, consumers can experience the cleaning revolution with The Polti Vaporetto Smart 110. The versatile steam cleaner harnesses the natural power of steam to sanitise and deep clean all home surfaces, including floors and even delicate wood finishes.
The Vaporetto Smart 110 Eco tackles dirt, grime and even stubborn stains without detergents or harmful chemicals, using only steam. Its innovative Eco Function reduces water and energy consumption, making it an environmentally friendly choice for your cleaning routine.
Polti
E: Louise.hickling@polti.com
W: www.polti.co.uk
Exclusively Stand EH426
5: Pyrex Zero Plastic
The latest 3in1 range Zero Plastic from Pyrex, is made fully from borosilicate glass, making it suitable for use in the refrigerator, freezer, microwave, oven, air fryer and dishwasher, offering unparalleled versatility and convenience for meal preparation, storage, reheating, and clean up. It also features a multipurpose lid which can be used as an oven tray.
Pyrex
Products New
E: pyrexukc@lmfv.fr
Exclusively stand EH440
6: Sabichi 12 Piece Blue Reactive Dinner Set
Introducing the 12 Piece Blue Reactive Dinner Set. Crafted with care and precision, the set combines functionality with contemporary design. Each piece features a blue reactive glaze, resulting in a unique and eye-catching finish which adds a touch of sophistication to any table setting. The versatile set includes four dinner plates, four side plates and four bowls, providing everything needed for serving meals in style. The durable stoneware construction ensures longevity and resilience to everyday use, making it ideal for both casual family dinners and special occasions. Whether hosting a dinner party or enjoying a meal at home, the 12 Piece Blue Reactive Dinner Set elevates the dining experience.
Sabichi
E: info@haden.com
W: www.haden.com
Exclusively stand EH214
PROGRESSIVE HOUSEWARES 49
www.dayesuk.com See us at Exclusively Stand 277
1: MasterClass BBQ tools
Get stocked up for demand with MasterClass ultimate barbecue prep tools, covering everything from marinating, to burger making, to grilling. A new spring loaded burger maker and heavy weight cast iron grill press cover all burger making needs. The marinade tray features a raised grid base ensuring meat and veg are coated evenly and the lid holds the new 40cm stainless steel skewers with ease. MasterClass has taken it back to basics with a tongs and turner set, but elevated the design for the BBQ, making them extra long with superior grip handles. Plus a specially designed grill brush covers clean up with stainless steel bristles and built in scraper for cleaning individual grill wires. The new squeeze bottle set is perfect for homemade marinades and rubs - with three interchangeable heads for basting, infusing flavour and nozzle for drizzling dressings. Lifetime Brands Europe
E: Saleseu@lifetimebrands.com
T: 01216046000
W: www.Lifetimebrandseurope.com
Exclusively stand EH263
2: Polti La Vaporella XM84CEffortless Ironing, redefined
For over 40 years, Polti, an Italian household appliance manufacturer, has been a global leader in steam technology. Pioneering innovative and ecofriendly cleaning solutions, Polti empowers families to achieve a healthier and more hygienic home environment. The Italian-made Polti La Vaporella XM84C steam generator iron tackles wrinkles with ease, leaving clothes impeccably smooth and fresh.
Experience unparalleled ease and precision with the four pre-set ironing programs, which combine temperature and steam for perfect results. Plus the eco function setting ensures the ironing routine is not only effective but also environmentally conscious.Say goodbye to limescale buildup with Polti’s innovative No Calc Long Life technology. Polti
W: www.polti.co.uk
E: louise.hickling@polti.com
Exclusively stand EH426
3: Dexam: the wok and textiles specialist
Dexam will be bringing to life its School of Wok collection on its stand at Exclusively, focusing in depth on the variety on offer. The company has a wok for every cook from uncoated carbon steel (flat or round bottomed) and non-stick, to pre-seasoned, cast iron and a wok set to gift to budding wok stars. The range is suitable for all hob types and was created in partnership with London Covent Garden's School of Wok cookery school. The full collection includes woks, accessories and new for 2024, kitchen textiles to enable enthusiasts to practice the art of Asian cookery with excellence from the very start.
Textiles is a key area where Dexam’s sustainability credentials shine through. All kitchen linens are designed in Britain and, as a textiles specialist, its range includes a myriad of patterns and colours along with licensed prints from RHS, Scion and Kelloggs. Dexam is limiting the amount of virgin cotton used in its textiles by committing to the use of other materials. Last year Dexam introduced textiles made from organic Indian cotton and will be showcasing these and its full recycled cotton textiles ranges made from offcuts that would have gone to landfill at Exclusively. Dexam
E: sales@dexam.co.uk
T: 01730 811811
W: trade.dexam.co.uk
Exclusively stand EH343
4:
Beldray All-in-One Floor Cleaner
Vacuum, mop and dry hard floors with one convenient appliance, with the new All-in-One Floor Cleaner from Beldray. Whether cleaning up food spills, removing muddy paw prints, or tackling weekly chores, the new innovation achieves clean and dry floors quickly. A one-stop solution for families and homes with pets, the All-in-One Floor Cleaner features a motorised turbo head which effortlessly lifts stubborn first and spills. With a runtime of 25 minutes, the cleaner removes grime and build up from any hard floors, including wood, vinyl, tile and laminate.
Ultimate Products
E: sales@upplc.com
W: beldray.com
Exclusively stand EH314
Products New
5: Adhoc
Designed to delight, AdHoc has been developing, designing and producing award winning innovation for nearly 30 years. DKB is proud to present over 30 new AdHoc products launching this summer. DKB
E: uksales@dkbrands.co.uk
Exclusively stand EH225
6:
New English Fiddle Vintage Cutlery
English Fiddle Vintage cutlery provides a modern twist on a traditional pattern. The tumbled finish creates a matt lustre that adds warmth and a touch of theatre to any table setting. The bold silhouette of each piece is based on a popular design from the mid-1700s. Inspired by its harmonious form, Cotswold-based Robert Welch Designs has created the new collection made from finest quality 18/10 stainless steel.
Robert Welch
W: www.robertwelch.com
E: kcryer@robertwelch.com
T: 01386 840880
M: 07720 997704
Exclusively stand EH206
PROGRESSIVE HOUSEWARES 51
Dexam readies itself to take up a new stand position at Exclusively 2024, and is also preparing a range of new launches ahead of the show. Additions to the popular Sintra collection, new sustainable cotton offerings, the relaunch of the popular CellarDine by Dexam portfolio as well as a new Christmas collection, will all be on display on the new Dexam stand EH343.
ON THE MOVE
Exclusively 2024 will be full of surprises from UK brand, Dexam. An award-winning housewares supplier, combining in-depth product knowledge and a passion for food, Dexam has been at the heart of the kitchen for almost 70 years. Not only will it be revealing a series of new products at the show, Dexam will also be relocating its stand from the second floor to the main mezzanine level and adapting displays to suit the location.
TABLEWARE FOR EVERY SEASON
One of the biggest success stories for Dexam last year was the launch of the Sintra tableware collection. Reaching the finals in the 2023 Excellence in Housewares Awards, it has also been picked up by an array of national press.
For 2024 Dexam’s product team wanted to widen the appeal and has extended the collection with two new colours and additional pieces to suit year-round entertaining. The full collection in all five colours will be available to view at the show and consists of co-ordinating terracotta, recycled glass and mango wood pieces, plus recycled cotton textiles.
In addition, Dexam will launch its 2024 Christmas collection at the show. Inspired by German folklore, the Nutcracker collection features a seasonal print and will be the biggest Christmas collection Dexam has launched to date. The print was designed in house and the collection includes kitchen and tabletop textiles, ceramic tableware and baking accessories.
WINE ACCESSORIES & BARWARE RE-LAUNCH
Dexam will also re-launch its CellarDine by Dexam wine and barware collection at Exclusively. With the aim of making wine accessible to all in a fun way, Dexam is keen to communicate that you don’t have to be a sommelier to enjoy wine. The portfolio covers the complete wine theme of opening, serving, aeration, temperature and preservation to create a strong story in store and online. The CellarDine by Dexam collection is ideal for gifting to novices and wine enthusiasts looking to take their wine experience to the next level and features an array of essential and traditional bar accessories.
SPOTLIGHT ON WOKS & ASIAN COOKING
KITCHEN TEXTILES SPECIALIST
Textiles is a key area where Dexam’s sustainability credentials shine through. All kitchen linens are designed in Britain and as a textiles specialist, its range includes a myriad of patterns and colours along with licensed prints from RHS, Scion and Kelloggs. Dexam is limiting the amount of virgin cotton used in its textiles by committing to the use of other materials. Last year the brand introduced textiles made from organic Indian cotton, which will be showcased alongside the full recycled cotton textiles ranges made from offcuts that would have gone to landfill.
Bryony Dyer, Dexam’s managing director said: “We cannot wait to welcome visitors to our stand this year. Our new location is conveniently situated close to the stairs to the restaurant for lunch. We’ll have lots of new product to see and there will be several offers available to support our retailers. We look forward to meeting customers old and new in June.”
From wine to woks, Dexam will be bringing to life its School of Wok collection on the stand focusing on the variety on offer. There is a wok for every cook from uncoated carbon steel (flat or round bottomed) and non-stick to pre-seasoned, cast iron and a wok set to gift to budding wok stars. The range is suitable for all hob types and was created in partnership with London Covent Garden's School of Wok cookery school. The full collection includes woks, accessories and new for 2024, kitchen textiles to enable enthusiasts to practise the art of Asian cookery with excellence.
EXCLUSIVELY PREVIEW: DEXAM
Inset: Dexam is limiting the amount of virgin cotton used in its textiles by committing to the use of other materials.
Bottom left: The Sintra collection has expanded with two new colours and additional pieces to suit year-round entertaining.
PROGRESSIVE HOUSEWARES 52
Inset: Dexam’s School of Wok collection offers a wok for every cook.
Products New
ZeroWater’s new Ready Read range
Experience instant water quality assurance with ZeroWater’s latest Ready-Read range of Water Filter Jugs and Dispensers. The new integrated TDS meter gives an instant readout of the total dissolved solids, guaranteeing the purest water from ZeroWater’s five-stage water filtration system, removing 99.6% of all total dissolved solids, PFAS, lead and chromium.
ZeroWater
E: phil.culshaw@zerowater.co.uk
T: +44(0)7747618022
Sales@zerowater.co.uk
W: www.zerowater.co.uk
Exclusively stand EH418
SmartStore Vision Dry Food Keepers
SmartStore Vision Dry Food Keepers from Nordic household goods producer, Orthex Group, are made in Finland from 20% renewable material. The transparent body and lid help reduce food waste as the contents are visible, and they can also be written on with an acrylic pen. The dishwasher-safe modular SmartStore Vision Dry Food Keepers stack securely for a neat, ordered look and are available in six sizes of rectangular storage and two new round models in 0.75L and 1.45L sizes.
Orthex Group T: 07920 236548 | 07539 780144 E: craig.sammells@orthexgroup.com | claire.eldridge@orthexgroup.com W: www.orthexgroup.com Exclusively stand EH305
3: EasyClip
Click, seal and store. With only one click the EasyClip lid closes the container air and aroma tight. The innovative food storage box makes it easy to prepare meals, store them in the refrigerator or freezer and heat them up in the microwave or oven. The versatile kitchen staple is available in durable plastic and glass.
Mepal
T: +31 573 820800
E: Export@mepal.com \ Joe Stalder - j.stalder@mepal.com
W: www.mepal.com
Exclusively stand EH120
Over the past four decades, Beam Group has been a leading figure in the distribution, e-commerce and marketing management of premium brands across small kitchen appliances, air treatment, floorcare, and laundry. Its success
In a market place that is continually evolving, Beam remains competitive and agile, maintaining an unwavering commitment to quality and innovation for discerning households.
40 YEARS IN DOMESTIC APPLIANCES CELEBRATING
range of customers throughout the UK and Ireland, from local independent retailers to large global players.
Value-driven technology in floorcare
A longstanding partnership with Bissell, a world-renowned brand with five generations of floor cleaning experience, allows Beam to deliver true innovations to households increasingly seeking multifunctional appliances that are easy to use and deliver on the promise of a true clean.
time to allow for more quality family time. And the innovations do not stop there; Bissell is launching a best-in-class cordless spot cleaner and a true all-in-one floor cleaner, the Crosswave Omniforce Edge, which vacuums in both wet and dry modes and mops and dries both rugs and hard floors.
Elevating indoor air comfort
“We take great pride in the new product development we are offering,” says Will Hindle, general manager at Beam Group.
“The launch of Hydrosteam, the first domestic floorcare range that combines washing and steaming, has been highly successful and has proven that premium products can still drive growth in tough economic environments.”
Focusing on families with pets, Hydrosteam technology tackles even the toughest messes, reducing cleaning
The air treatment category has experienced rapid growth in recent years, which is unsurprising given that, on average, consumers spend 90% of time indoors. The ability to react, hold value all year-round and deliver unparalleled design and smart features to consumers is paramount for maintaining relevance and thriving in this market. Beam has increased its offering in this
EXCLUSIVELY PREVIEW: BEAM GROUP
PROGRESSIVE HOUSEWARES 54
Inset: The Hydrosteam from Bissell is the first domestic floorcare range that combines washing and steaming.
Inset: KitchenAid has never stopped inventing and improving innovative solutions for passionate makers and cooks.
On a mission to change garment care
Recently launched as part of the Beam portfolio, Steamery is a brand committed to helping people to take better care of their clothes so they look great and last longer. With a comprehensive range of products, including handheld, home, and professional clothes steamers, fabric shavers, clothing brushes, and laundry solutions, Steamery aims to transform the way people treat their garments.
Will explains the philosophy behind the brand: “Steamery is a brand with sustainability at its heart, encouraging people to take good care of their clothes, and hopefully one day pass them along to a new owner. It’s an essential part of creating a more circular fashion economy.”
The Steamery product range is thoughtfully designed for the urban fast-paced lifestyle. “No appliance brand has effectively filled this gap until now,” says Will. “Steamery brings together expertise in fashion textiles and well thought-out design to the market.”
category through strategic partnerships with leading brands such as Blueair, Duux, and De’Longhi portable air conditioning.
design, ranging from stand mixers to coffee machines”
“Consumer drivers in this category include climate change, a focus on wellness, energy efficiency and smart integration, all of which we address comprehensively,” explains Will. “Ultimately, the ability to enjoy a good night's sleep, alleviate allergies, or efficiently dry clothes can make a significant difference in people's everyday lives.”
Heritage and modern kitchen solutions
At the core of Beam's business lies its focus on small kitchen appliances, which serve as both the foundation and heartbeat of its operations. Having beacon and hero brands in each category not only lends relevance but also establishes credibility to cultivate a comprehensive network of retailers catering to both specialist and mass-market customers seeking value-added offerings.
“Our longstanding distribution partnerships with brands like Dualit and Magimix are a testament of our ability to adapt together with time and feel honoured to be part of their history and brand development within the UK market,” says Will. “These brands resonate with generations of consumers, symbolising quality, high standards, and an aspirational lifestyle.
In addition, we take pride in launching KitchenAid in the UK, offering products that represent the perfect mix of professional performance, artisan quality, and iconic
Another growing brand in Beam’s portfolio is Cuisinart, a leading brand in North America, designing products that make good food easier and more enjoyable to make at home. Its range includes ice cream makers, sandwich makers, air fryers, food processors and much more. All stylish and all designed to make food preparation easy.
Lastly, the latest addition to Beam’s kitchen portfolio is Caso Design, a visionary brand delivering timeless German know-how design to the everyday kitchen.
“Caso Design have made it their mission to design products which are easier to use and perform better thanks to powerful functions, aesthetic forms and ideas,” says Will.
Caso Design’s hero products are its hot water dispensers which are not only convenient; delivering hot water at the touch of a button, but can also save energy.
Come and meet the team and see what’s new in the product range on stand EH449 at Exclusively at the Business Design Centre in London over 11 – 12 June.
PROGRESSIVE HOUSEWARES 55
EXCLUSIVELY PREVIEW: BEAM GROUP
Inset: Steamery products are stylish and practical, prolonging the life of clothing.
Below: Get hot water at the touch of a button with a hot water dispenser from Caso Design.
Above: With over 70 years’ experience manufacturing well-designer products, Dualit toasters lead the way in innovation.
Right: Blueair air purifiers are popular with allergy sufferers.
1: KitchenAid Sinkware
KitchenAid sinkware is a first for KitchenAid in the UK and Europe and bolstered by 20 years of product development a nd sales performance in other global markets. Because not all kitchen tools can be placed in the dishwasher and to further assist consumers in the complete cooking process, the new sinkware launch covers everything from dish and drying racks to cleaning brushes and caddies - everything a cook needs for cleanup - with the design, durability and performance one expects from KitchenAid. From the smallest of kitchens to the ones which make a statement, KitchenAid has a variety of items to ensure function and aesthetics are perfectly balanced.
Lifetime Brands Europe
E: Saleseu@lifetimebrands.com
T: 0121 6046000
W: www.Lifetimebrandseurope.com
Exclusively stand EH263
2: Starbeck collection
The Starbeck collection is a fusion of timeless elegance and contemporary functionality. The Starbeck Kettle, with its sleek design and captivating triangle patterns, boasts a 1.7L capacity and a powerful 3Kw concealed element for rapid boiling. Its lightweight design, ergonomic handle and easy-to-use pull-up lid ensures a comfortable user experience. Meanwhile, the Starbeck 2-Slice Toaster features extra- wide slots to accommodate thick slices of bread, along with dual control and adjustable browning settings for personalised toasting. Enjoy the convenience of cancel/defrost/reheat functions and the self-centring feature for consistently even toasting. Available in ivory and black, both appliances are adorned with chrome detailing, adding a touch of elegance to your kitchen decor.
Haden
E: info@haden.com
W: www.haden.com
Exclusively stand EH214
3: Scanpan Black Iron
Pioneers of non-stick cookware since 1956, Scanpan has now created a new carbon steel cookware collection which is pre-seasoned with vegetable oil to protect against corrosion and to kickstart every customer’s journey to their own natural non-stick. Thick-gauge steel makes every piece suitable for searing at the highest temperatures and means that the pans are compatible with all types of stovetops, BBQs and also open flames. Interior angles have been expertly calculated to make turning and flipping food as effortless as possible, while bases are guaranteed to never warp and handles guaranteed to never come loose.
Haus
T: 01782 572910
E: info@inthehaus.co.uk
W: www.hauswares.co.uk
Exclusively stand EH229
4: Luigi Bormioli – Backdoor ‘20s – The
Signature Cocktail Glass
Backdoor ‘20s is a term referring to the prohibition era of the 1920s in the United States. During this time, the 18th Amendment to the US Constitution banned the manufacture, sale and transportation of alcoholic beverages from 1920 to 1933. The term Backdoor ‘20s thus highlights the clandestine nature of alcohol consumption during the prohibition era and the various means people used to evade the law and continue to consume alcohol.
Crafted with meticulous attention to detail, this stemware collection has been designed to elevate the gustatory impact and individuality of cocktails, enhancing the overall drinking experience.
The Signature Cocktail Glass is super-light and balanced, with an ultrathin laser cut rim, allowing the perfect experience during tasting. The glass is robust and flexible, manufactured with a new technology that replicates the artisanal techniques of traditional craftsmanship. The transparency and sparkle of SON.hyx Crystal glass showcases the true colour of the drink, as well as a pulled ‘Titanium Reinforced’ stem to increase resistance to breakage.
Meyer Group
W: www.meyergroup.co.uk/brands/luigi-bormioli/
Exclusively stand EH293
5: Blackmoor Electric Pizza Oven
Products New
At Exclusively 2024, Blackmoor will be introducing its new Electric Pizza Oven, which introduces new avenues for crafting authentic, restaurantquality pizza at home. Produce Neapolitan-style pizza in just 90 seconds with the help of its user-friendly digital heat settings, catering to both novice and expert pizza-makers. The oven incorporates innovative functions which ensure consistent quality from the first pizza to the last.
Blackmoor
W: www.blackmoorhome.co.uk
E: marketing@blackmoorhome.co.uk
Exclusively stand EH347
6: Sorbo Dust Magnet
Enjoy a dust-free house with the Sorbo Dust Magnet. The Telescopic Sorbo Dust Magnet features a 135cm extendable handle and a flexible head, perfect for cleaning under sofas, appliances and hard-to-reach places. The microfibre head collects and traps dust without using chemicals. The head is removable, machine washable, and replaceable. Make your home shine with Sorbo.
Dayes
W: www.dayesuk.com
Exclusively stand EH277
PROGRESSIVE HOUSEWARES 57
1: Lotta storage
Founded in Germany around 60 years ago keeeper distributes product lines for kitchen, food prep and storage, laundry, household storage, waste disposal, children's rooms, baby products, including a range made from 100% recycled materials
Discover lotta, keeeper‘s bestselling lifestyle box, which fits perfectly into any living environment. The boxes can be stacked into each other to save space or even on top of each other by turning them by 90 degrees.
Keeeper
E: martin.gardiner@keeeper.com
W: keeeper.com
Exclusively stand EH417
2: Aarke Kettle
Warm water has never been hotter. Aarke set out to create the world’s most beautiful and functional kettle. And here it is – a unique combination of elegance and functionality, of design and engineering. Crafted in stainless steel, with no visible exterior seams, this electric kettle boasts multiple temperature settings, a non-drip spout for perfect pouring and double wall-design to keep the noise down and the water warm for longer. The result is as elegant on the dinner table as on the kitchen counter.
Aarke
E: josh@aarke.com
W: https://uk.aarke.com
Exclusively stand EH435
3: SpotBuster Pro
Clean spills and messes effortlessly with the brand new Beldray SpotBuster Pro. Whether tackling muddy paw prints or stubborn food stains, Beldray’s newest spot cleaner lifts stains and spills from carpets and upholstery. Perfectly suited to parents and pet owners, the SpotBuster Pro offers an integrated scrubbing brush and built-in spray function to aggravate stains and effortlessly lifts even larger spills with 450W of powerful suction. Large separate clean and dirty water tanks allow users to clean for longer without needing to refill the clean water tank, making the SpotBuster Pro suitable for deep cleaning larger spaces.
Ultimate Products
E: sales@upplc.com
W: beldray.com
Exclusively stand EH314
4: Dexam tableware and barware
Reaching the finals in the 2023 Excellence in Housewares Awards, Dexam’s Sintra collection has been picked up by an array of national press. For 2024 the product team wanted to widen the appeal and has extended the collection with two new colours and additional pieces to suit year-round entertaining. The full collection in all five colours will be available to view at Exclusively and consists of co-ordinating sustainable terracotta, recycled glass and mango wood pieces, plus recycled cotton textiles.
Dexam will also be re-launching its CellarDine by Dexam wine and barware collection at Exclusively. With the aim of making wine accessible to all in a fun way, Dexam are keen to communicate you don’t have to be a sommelier to enhance the wine experience. The product portfolio covers the complete wine theme of opening, serving, aeration, temperature and preservation to create a strong story in store and online. The CellarDine by Dexam collection is perfect for gifting to novices and wine enthusiasts looking to take their wine experience to the next level and also features a variety of essential and traditional bar accessories.
Dexam
E: sales@dexam.co.uk
T: 01730 811811
W: trade.dexam.co.uk
Exclusively stand EH343
5: Ozone Filter Fresh
Products New
Introducing the latest in waste disposal technology from Tower, Ozone Filter Fresh. Ozone Filter Fresh technology reduces unpleasant odours in the bin at the touch of a button by filtering out particles for fresher air. Technology within the bin lid has been specifically designed to minimise bacteria and odours, ensuring a fresh and clean smelling environment and infrared sensors provide hygienic hands-free opening. Ozone Filter Fresh technology can be found on a range of bins in three different sizes and in five trend-driven colours.
RKW
E: Sales@rkwltd.com
T: 03332 206070
W: www.rkwltd.com
Exclusively stand EH404
6: Urban Professional Chef Pans
Discover your inner chef with the Samuel Groves Urban Professional Chef Pan, made to elevate your cooking to the next level. Crafted with stainless steel triply and non-stick technology, the pan is built to last and perform beautifully in the kitchen. The advanced non-stick surface allows you to cook with less oil and makes clean-up a breeze - it's even 100% dishwasher safe. The new domed lid infuses more flavour into every dish. Samuel Groves
E: sales@samuelgroves.com
T: 0121 764 7393
W: www.samuelgroves.com
Exclusively stand EH209
PROGRESSIVE HOUSEWARES 59
1: Elia Wine Coolers
Elia Wine Coolers are the perfect addition to any table. Not only are they extremely well-made in 18/10 stainless steel, there are various sizes, styles and finishes to meet any requirement.
One of the latest additions to Elia’s barware range is this satin finish, double wall, single bottle cooler in a curved design, which is perfect for keeping beverages cool and large enough in diameter to accommodate most standard wine and champagne bottles.
Elia International
T: 020 8998 2100
E: sales@elia.co.uk
W: www.elia.co.uk
Exclusively stand EH294
2: Beldray Precision 1 Iron
One temperature, one iron, any fabric. The new Precision1 Iron from Beldray offers fuss-free crease removal, with one pre-set temperature which is able to steam through creases in silks, cottons and denim alike. Save time spent separating the laundry pile and waiting for the iron to cool down between temperature settings. The Precision1 offers high power crease removal with 3200W power and an automatic shut off function guarantees burn free garments.
Ultimate Products
E: sales@upplc.com
W: beldray.com
Exclusively stand EH314
3: Professional Kitchen Knife Sets
Building on the celebrated launch of the Professional kitchen knife range at last year’s Exclusively show, Robert Welch Designs has created a trio of boxed sets, tailored to the individual cooks’ needs. Professional is a high-performance knife range designed to exceed the demands of the home cook and expert chef. The ice-hardened blades maintain exceptional sharpness and the classic handle design offers enduring appeal for those aiming for culinary excellence.
Robert Welch
E: kcryer@robertwelch.com
T: 01386 840880
M: 07720 997704
W: www.robertwelch.com
Exclusively stand EH206
4: De Buyer Mineral B Cookware
Expertly crafted in France since 1830, De Buyer’s new Mineral B is an extensive range of carbon steel cookware which allows each customer to season and build their own non-stick patina over time. Trusted by professionals and home cooks alike, every pan is compatible with all types of stove-top and permits searing and frying at high temperatures. The cookware is made to last a lifetime and actually improves its non-stick capabilities the more it is used and seasoned. Each piece is coated with beeswax before packing to maximise its protection against corrosion. Brand new for 2024 is a reimagining of its wok, with extra-rounded sides for greater capacity and quickest heat distribution.
T: 01782 572910
E: info@inthehaus.co.uk
W: www.hauswares.co.uk
Exclusively stand EH229
5: Opinel Sylve Forks
Products New
The latest addition to Opinel’s tableware range and designed by BIG-GAME, Sylve forks are available with three different wood handles: ash, olive and dark ash. These stylish forks from Opinel will look perfect embellishing tables alongside its Bon Appétit and Facette table knife collections. Simple, warm and timeless, they will fit any table.
Whitby & Co UK
T: 01539 721032
W: www.whitbydistribution.com
E: sales@whitbydistribution.com
Exclusively stand EH437
6: Champagne & Barware copy:
With the Samuel Groves Champagne and Barware range, there’s everything needed to create a magical atmosphere and memories. Make every celebration unforgettable with barware that looks as good as your drinks taste. Raise a glass and cheers to effortless entertaining.
Samuel Groves
E: sales@samuelgroves.com
T: 0121 764 7393
W: samuelgroves.com
Exclusively stand EH209
PROGRESSIVE HOUSEWARES 61
AKING MILLIONS OF OMERS SMILE AY! AVAILABLE IN MORE THAN 75,000 RETAIL OUTLETS WORLDWIDE DISTRIBUTED IN 34 COUNTRIES Visit us at Exclusively Housewares! EH256 The S mil e Fac e Sponge ® C ompa ny www.scrubdaddy.eu
Scrub Daddy will be attending Exclusively Housewares on stand EH256. For several years running, Scrub Daddy has been a dedicated participant at the show, which serves as an invaluable platform for the brand to connect with new buyers and engage with professionals across various sectors of the housewares industry.
SCRUBBING UP FOR THE SHOW
With each passing year, Scrub Daddy reaffirms its commitment to innovation and quality, making Exclusively Housewares an essential venue for showcasing its latest products and forging meaningful connections within the marketplace.
What to expect at the show
Lucy Williams, marketing manager, tells PH: “We are committed to infusing the upcoming show with a spirit of innovation and enjoyment, qualities for which we are widely recognised. This year our stand will feature recently launched products, providing attendees with an exclusive glimpse into our latest offerings.”
Among the highlights will be the renowned grabber machine, alongside the brand’s complete product range. Attendees can anticipate live demonstrations of Scrub Daddy products, as well as previews of forthcoming product releases, promising an engaging and informative experience for all visitors.
Lucy continues: “Scrub Daddy aims to foster connections with both existing and prospective customers at
Exclusively Housewares, as well as industry professionals. We are eagerly anticipating the opportunity to unveil our latest product offerings for release this year, including innovative seasonal sponges and a new range of environmentally friendly cleaning pastes including the recently launched PowErase Gel.”
Scrub Daddy sees the show as the ideal platform to engage with its audience and share its commitment to providing innovative and sustainable solutions for household cleaning needs.
More about Scrub Daddy
Scrub Daddy UK is the British division of Scrub Daddy, a renowned brand specialising in innovative cleaning products. Scrub Daddy gained widespread recognition for its signature product, the Scrub Daddy sponge, which features a unique FlexTexture material that changes texture based on water temperature, making it suitable for various cleaning tasks.
“As a brand we thoroughly enjoy participating in Exclusively Housewares, with a special appreciation for the Brand Showcase area, a notable feature where members of the press and influential figures gather to explore the diverse offerings of various brands,” Lucy says. “Engaging with content creators, many of whom we collaborate closely with, is a highlight of our experience at the event.”
The brand has expanded its product line to include other cleaning tools and accessories, all designed to make household cleaning more efficient and enjoyable.
Scrub Daddy products are readily available in a variety of stores across the UK, including major retailers such as Tesco, Asda, Sainsbury's, B&M, and Home Bargains. Additionally, customers can conveniently purchase Scrub Daddy products online through the web shop and other various ecommerce platforms. This widespread availability ensures that consumers can easily access Scrub Daddy's innovative cleaning solutions, whether they prefer shopping in store or online.
Ready to connect with the team at the show? Drop the team an email at info@scrubdaddy.co.uk or visit scrubdaddy.co.uk to learn more.
EXCLUSIVELY PREVIEW: SCRUB DADDY
PROGRESSIVE HOUSEWARES 63
Above: Scrub Daddy has exhibited at Exclusively for several years running.
Below: The show provides an opportunity to connect with industry execs like BHETA’s Seema Grantham and influencers like Lynsey Queen of Clean.
Bottom left: TThe Scrub Daddy stand will showcase a new range of environmentally friendly cleaning pastes including the recently launched PowErase Gel.
Visit us on Stand EH437 Scan the QR code to register your attendance
sales@whitbydistribution.com : :
www.whitbydistribution.com
1: Beldray AirGo
Cordless Vacuum
Combining the benefits of both bagged and cordless cleaners, the AirGo offers ultimate convenience for busy homes. Innovative Vaccube technology allows users to enjoy dust free and hygienic emptying, making the model ideal for allergy sufferers. With up to 45 minutes operating time and a powerful brushless motor, the AirGo can be used as a stick vacuum or as handheld to effortlessly collect dust and debris from tight corners. An included wall mount makes the AirGo easy to charge and store.
Ultimate Products
E: sales@upplc.com
W: beldray.com
Exclusively stand EH314
2: Aarke Carbonator 3
The Aarke Carbonator 3 is a minimalist sparkling water maker with compact design and top of the line user-friendly engineering. Available in a range of classic finishes to elevate any countertop. The Aarke Carbonator 3 is designed to be the slimmest sparkling water maker in the world. The machine is compatible with CO2 cylinders from all major brands.
Aarke
E: josh@aarke.com
W: https://uk.aarke.com
Exclusively stand EH435
3: janne and lasse laundry baskets
Founded in Germany around 60 years ago keeeper distributes product lines for kitchen, food prep and storage, laundry, household storage, waste disposal, children's rooms, baby products, including a range made from 100% post consumer recycled materials. janne and lasse are keeeper‘s bestselling laundry baskets, which provide convenient handling thanks to an ergonomic shape and soft handles on three sides of the baskets. keeeper
E: martin.gardiner@keeeper.com
W: keeeper.com
Exclusively stand EH417
4: Milton Brook Mortar & Pestle
For over a century, British brand Milton Brook, part of Wade Ceramics, has been producing the iconic mortar & pestle. Crafted from premium quality vitrified porcelain with a stylish beechwood handle, it offers a timeless look to any kitchen and is perfect for creating spice rubs, pastes, sauces and marinades. Vitrified porcelain ensures that tastes and odours are not absorbed into the pestle to prevent cross-contamination of ingredients, while the smooth exterior makes cleaning simple.
RKW
E: Sales@rkwltd.com
T: 03332 206070
W: www.rkwltd.com
Exclusively stand EH404
5:
5 litre slim bin
Products New
Simplehuman strives to bring performance-driven innovation to the everyday routine. Through new technologies, meticulous engineering and an obsession for improvement, simplehuman finds new and better ways to achieve basic but important daily tasks. The space-efficient slim five litre bin has a handy liner pocket store and invisible hinge — perfect for tight spaces. It’s a small bin with big bin features.
Simplehuman
E: Business@simplehuman.co.uk
Exclusively stand EH442
6: Klean Kanteen Rise Drinkware
The Rise Drinkware Collection from Klean Kanteen is crafted from certified 90% post-consumer recycled 18/8 stainless steel and elevates the look, feel and function of reusable drinkware. Coming this summer, Klean Kanteen is launching its new 36oz Rise Tumbler with Straw Cap in a fresh, attractive palette of pastel colours, perfect for keeping hydrated on-the-go. Whitby & Co UK
T: 01539 721032
W: www.whitbydistribution.com
E: sales@whitbydistribution.com
Exclusively stand EH437
PROGRESSIVE HOUSEWARES 65
BRING JOY TO THE TABLE WITH
Find us on Stand EH444 at Exclusively Housewares
1: Salter Toronto collection
Form meets function with the new simple yet stylish Toronto collection. Perfect for adding a striking aesthetic to modern kitchen design schemes, Toronto offers a range of coordinating pieces with soft acacia wood effect accents, for a chic Scandinavian-inspired finish. The Toronto 1.7L kettle, 4-slice toaster and 800W microwave along with coordinating storage canisters and acacia wood kitchen accessories are available in black and white - mix it up or keep it consistent. Salter Housewares
E: sales@upplc.com
W: salter.com
Exclusively stand EH267
2: Circulon A1 ScratchDefense Chefs Pan
Not all pans are the same. Circulon A1 Series introduces a nonstick technology crafted with aerospace-grade materials to create a thicker and harder surface than ordinary nonstick cookware. Eliminate scratching, sticking, and flaking with Circulon’s most advanced nonstick yet. Extra thick, extra hard nonstick is matched with Circulon’s patented high-low circle design for a truly metal-utensil safe cooking surface, long lasting food release performance and easy clean up.
The Circulon ScratchDefense Chefs Pan features a revolutionary nonstick cooking surface. Primed for cooking on every stove, including ceramic, electric, gas or induction hobs, The Chef Pan, along with the rest of the ScratchDefense range, features an aluminium core, delivering fast, all-over heat delivery and retention.
The range is metal utensil safe, dishwasher safe, easy to clean and oven safe up to 200°C with a thick induction-suitable solid stainless steel base which boosts durability, while silicone over stainless steel handles ensure both quality and safety. Circulon is so confident that its pans come with a complimentary Circulon lifetime warranty. Circulon
W: www.circulon.uk.com
Exclusively stand EH293
3: ben folding box
Founded in Germany around 60 years ago keeeper distributes product lines for kitchen, food prep and storage, laundry, household storage, waste disposal, children's rooms, baby products, including a range made from 100 % post-consumer recycled materials.
ben is keeeper‘s bestselling folding box, which not only carries 50 kg (TÜV and GS tested), but also saves lots of plastic shopping bags.
keeeper
E: martin.gardiner@keeeper.com
W: www.keeeper.com
Exclusively stand EH417
4: Grunwerg Katana Saya Flame
Building upon its unparalleled expertise in the art of crafting traditional VG-10 Damascus steel blades, Grunwerg has unveiled Katana Saya 'Flame'—a knife that is designed to redefine the standards of quality and opulence. Beyond its visual allure, Rainbow Damascus Steel boasts exceptional performance. The VG-10 steel core exhibits the supreme strength and durability expected from Katana Saya. The edges, honed to a razor-sharp 15° angle, attain a Rockwell Hardness rating of 60-61. Grunwerg
E: sales@grunwerg.co.uk
W: www.grunwerg.co.uk
T: 01142 756700
Exclusively stand EH136
5: Aquaphor water filters
Products New
Aquaphor is committed to revolutionising the way people access clean, healthy water in their homes. Exclusively offers the company the opportunity to present its business and range of stylish, affordable filter jugs, filter bottles and now recyclable Maxfor ‘market compatible’ filters, to its current and prospective customer base, who are looking to offer new aesthetics, brand choice and value in a growing category.
Aquaphor
W: www.aquaphor.co.uk
T: 07923150276
Excluisvely stand EH284
6: ION8
ION8, Europe’s premier hydration brand, will showcase its latest innovations at Exclusively. Explore the expanded range featuring new hot drink products alongside the signature leakproof water bottles. Enhance the hydration experience with new accessories, including stylish straps and eco-friendly straws, complementing the brand’s versatile bottle designs. Visit the stand to discover how ION8 is revolutionising hydration with sustainability and style.
Aydya
E: clark@aydya.co.uk
W: www.ion8.co.uk
Exclusively stand EH412
PROGRESSIVE HOUSEWARES 67
We’ve Got The Scoop lifetimebrandseurope.com +44 (0) 121 604 6000 Available exclusively from Terrific tools. Glorious gadgets. Exclusively Housewares: Stand EH263
1: Salter Retro Collection
The Retro collection combines functionality with vintage design to bring a touch of nostalgia to the home. The collection comprises of coordinating kitchen electrical appliances including a 1.7L kettle, 4-slice toaster and microwave, designed to streamline breakfast preparation. Additionally, it includes a 6.5L slow cooker and espresso machine, promising complete coordination for the kitchen counter. The Retro collection is available in three colours – cream, grey or pink.
Ultimate Products
E: sales@upplc.com
W: salter.com
Exclusively stand EH337 – Salter SDA
2: Trebonn Nest + Serve Spoon Set
Serve and store in style – Trebonn’s unique design brings the Nest Serving Spoon Sets for 2024 – two spoons, one slotted to drain salad dressings or other sauces, the other in a bold and eye-catching colour. In between uses and when storing, they nest inside each other to save storage space and to make sure both spoons are always at hand. Choose from four colour options, green, orange, black or white, each with a high gloss finish. Dishwasher safe for easy cleaning.
Haus
T: 01782 572910
E: info@inthehaus.co.uk
W: www.hauswares.co.uk
Exclusively stand EH229
3: Black + Decker
X-Aire
Launching in the UK at Exclusively 2024 is the brandnew BLACK + DECKER X-Airer, designed and developed by Benross Marketing. With a unique, patented x-frame design, the airer is built to not only enhance stability during use but also revolutionises storage, minimising the space required when not in operation. With a modest energy consumption rate of around 300w and running costs as low as £0.08p per hour, the X-Airer will prove to be far more cost-effective alternative to traditional drying methods.
Benross Marketing
W: www.benross.com
E: sales@benross.com
Exclusively stand EH347
4: mia magic ice
mia magic ice, keeeper‘s bestselling re-writable food storage box, is available in many convenient sizes. As a special feature, the box can be labelled again and again with a pencil.
keeeper
E: martin.gardiner@keeeper.com
W: keeeper.com
Exclusively stand EH417
5: Compost caddy
The simplehuman compost caddy demonstrates the company’s mission to make basic everyday tasks more efficient. It allows you to sort and store compostable scraps easily while looking great too. The stainlesssteel caddy can neatly attach to the side of any simplehuman liner rim bin or detach and stand alone on the kitchen counter for easy access during food prep and clean-up. It includes a 30-pack of code Z custom-fit compostable liners which fit the caddy perfectly and decompose fully.
Simplehuman
E: Business@simplehuman.co.uk
Exclusively stand EH442
6: Prestige Disney – Mickey Mouse
Products New
Monochrome Collection
– Ceramic Canisters
Inspired by Mickey Mouse’s timeless charm, the Prestige Disney collection aims to offer equally timeless designs for the kitchen, with a touch of Mickey’s classic playfulness. Each piece showcases Mickey’s iconic silhouette, from prints to charming lid knobs.
A stand-out within the collection, the ceramic canisters, are designed featuring a Mickey Mouseinspired geometric pattern on the ceramic surface with a Mickey-shaped knob for a playful grip. The tightfitting lids with silicone sealing ring ensure a snug fit, keeping air and dust at bay.
The canisters come in three practical size options for all daily storage needs, perfect for all types of kitchen essentials from coffee beans to granola.
Welcome Mickey into your cooking and dining experiences, adding a touch of whimsy to every meal.
Meyer Group
W: www.meyergroup.co.uk/
Exclusively stand EH293
PROGRESSIVE HOUSEWARES 69
1: Thermos FUNtainers
Thermos will also showcase a new collaboration with Disney. The character licensed FUNtainers are a collection of products which seamlessly blend Thermos' 120-year commitment to quality and innovation, with Disney's timeless characters and beloved stories. The 355ml Thermos FUNtainer Bottle and the 290ml Thermos FUNtainer Food Flask are available in the following designs: Frozen, Encanto, Disney Princess, Little Mermaid, Pixar Cars, Mickey & Friends, Minnie & Daisy.
Thermos
W: www.thermos.co.uk
Exclusively stand EH268
2: Tower x Good Food
Get the most out of your kitchen with this Three Piece Saucepan Set from Good Food in partnership with Tower. Specially designed to be used with Good Food’s thoroughly tested recipes and to help enjoy good food every day, the set consists of 16cm/18cm/20cm saucepans with pouring lips and tempered glass lids. Crafted from tri-ply stainless steel, the pans offer rapid heat and even heat distribution with no heat spots. The satin interior and mirror exterior offer a professional look, while riveted steel handles offer comfort and easy maneuverability.
RKW
E: Sales@rkwltd.com
T: 03332 206070
W: www.rkwltd.com
Exclusively stand EH404
3: GreenPan
Burton McCall’s stand is where you will find GreenPan at Exclusively Housewares 2024. Come and discover their wide range of topquality saucepans, frying pans and other superbly functional and elegant cookware. GreenPan offers a variety of stylish designs to complement any kitchen. The Premiere collection is the newest line available, combining years of expertise and boasting a diamond enhanced Infinity Pro coating. Whether for a seasoned chef or a keen home cook, GreenPan offers beautiful and reliable cookware that will transform culinary adventures. The innovative technology ensures healthy cooking and all products are easy to clean and maintain.
Burton McCall
T: 0116 234 4611
E: sales@burton-mccall.com
Exclusively stand EH249
4: Duralex Le Gigogne
Building on the iconic Le Gigogne glass, originally launched in 1946, Duralex is introducing its new Le Gigogne 36cl. Depending on your needs, it can be used as a water, cocktail or wine glass, a cereal bowl or a side vase, the options are endless with this new multipurpose glass. Duralex
E: duralexukc@lmfv.fr
Exclusively stand EH440
5: Adhoc
Designed to delight, AdHoc has been developing, designing and producing award winning innovation for nearly 30 years. DKB is proud to present over 30 new AdHoc products launching this summer. DKB
E: uksales@dkbrands.co.uk
Exclusively stand EH225
6: Salter Coffee Collection
Salter has introduced a new coffee range, encompassing a range of appliances to suit different coffee brewing styles, from a Digital Filter Coffee Machine to a 2-in-1 Hot and Iced Coffee maker for coffee on-the-go. The range also includes a new Espresso Machine, boasting a 20-bar pressure and thermoblock heating to ensure perfect flavour extraction every time, with a stainless-steel design to perfectly complement any coffee station. Ultimate Products
E: sales@upplc.com
W: salter.com
Exclusively stand EH267 – Salter SDA
Products New
PROGRESSIVE HOUSEWARES 71
Exclusively Show, 11-12 June Business Design Centre, London Aarke Stand: EH435 | josh@aarke.com SmartStore™ Essence made from recycled plastic The NEW SmartStore™ Essence series, made from recycled industrial plastic waste, fits perfectly in any room of the house made for daily small storage available in 4 colours durable and long-lasting quality T: 07539780144 E: claire.eldridge@orthexgroup.com www.orthexgroup.com See us at Exclusively - EH305 11-12 June 2024 T: 07920236548 E: craig.sammells@orthexgroup.com At Exclusively…
At Exclusively…
1: MasterClass Recycled Bakeware
The future of bakeware is here. MasterClass delivers ‘what’s next’ with a range of 100% recycled and recyclable bakeware. Made from certified recycled aluminium, which uses 95% less energy to produce than primary aluminium, MasterClass Recycled Bakeware is 100% toxin free, as well as rust and warp resistant. It’s bakeware that delivers on every level – from thoughtful design to superior performance. Available in eight bestselling shapes for everyday roasting and baking, as well as a space saving set. Plus get the eco message out there in-store with the hot-spot retail unit which merchandises the entire MasterClass Recycled Aluminium Bakeware range with impactful graphics. Lifetime Brands Europe
E: Saleseu@lifetimebrands.com
T: 01216046000
W: www.Lifetimebrandseurope.com
Exclusively stand EH263
2: Thermos celebrates 120 years
Thermos, the leading innovator in insulated food and drink containers, celebrates its 120 year anniversary in 2024. The world-famous heritage brand continues to create unique, market-leading products which will be showcased at Exclusively. New colours will be added to the popular Icon series and an exciting collaboration with Disney seamlessly blends Thermos' commitment to quality and innovation with Disney's timeless characters and beloved stories. Thermos
W: www.thermos.co.uk
T: 0113 276 3450
Exclusively stand EH268
3: Scrub Mommy spring shapes
Scrub Daddy is introducing limited-edition Scrub Mommy spring shapes. Step up the spring cleaning with FlexTexture and ResoFoam power. Get tough on dirt with cold water or opt for a softer touch with warm water. Bring a fresh spring feel to your cleaning routine. For effortless cleanup, toss in the dishwasher or microwave for a quick refresh. The sponges are lab-tested for odour-free use for up to eight weeks. Tough on grime, gentle on surfaces.
Scrub Daddy
T: 01884 254013
E: info@scrubdaddy.co.uk / info@scrubdaddy.eu
W: www.scrubdaddy.co.uk / www.scrubdaddy.eu
Exclusively stand EH256
4: Just The Thing
Just The Thing is the latest in-house brand from Captivate Brands and is an essential everyday range of kitchen andhousehold accessories. The comprehensive range of products is designed to make preparing and cooking food that much more pleasurable. Whatever the task, Captivate Brands will have ‘just the thing’ to make life that little bit easier. Like these kitchen gadgets and utensils pictured here.
Captivate Brands
T: 01386 421622
E: info@captivatebrands.co.uk
W: www.captivatebrands.com
Exclusively Stand EH276
5: Salter Aspen collection
The new Aspen collection from Salter presents a range of kitchen electricals in brushed silver with chrome accents. Encompassing a variety of food prep lines including blenders, stand mixers, food steamer and soup makers, Aspen offers consumers a comprehensive selection of coordinated appliances. The metallic palette adds a contemporary touch and will match any décor style.
Ultimate Products
E: sales@upplc.com
W: beldray.com
Exclusively stand EH267
6: The Snowman Alpine Adventure collection
The Snowman, Alpine Adventure licensed collection from Eddingtons features illustrations of the The Snowman accompanied by the alpine fox, made famous in illustrations from the Raymond Briggs story books.
The kitchen textiles (featuring a repeat pattern in a soft grey and white) are available as a set of two cotton tea towels, double oven gloves, single oven mitt and adult apron featuring an special on-trend bobble decoration across the top of the front pocket. The set of two baking spatulas features the same repeat pattern, as well as variation and is sold as a mix set of 12. Finally, the wooden napkin holder has a hand painted snow scene from The Snowman and raised snowy houses for effect.
Eddingtons
E: sales@eddingtons.co.uk
T: 01488 686572
W: www.eddingtons.co.uk
Exclusively stand EH321
Products New
PROGRESSIVE HOUSEWARES 75
Thermos®, the leading innovator in insulated food and drink containers, introduces the Icon™ Series, combining the latest in technology and design with the brand’s famous heritage and expertise.
Seven brand new colourways will be showcased at Exclusively, including White, Granite, Sandstone, Green, Navy, Illusion Blue and Shrinking Violet.
1: Eddingtons The Nutcracker Collection
The Nutcracker Collection exclusively designed for Eddingtons, features beautiful festive illustrations from the much-loved story. Choose from a set of two baking spatulas in a mixed set of 12, featuring the main characters. The range includes a set of two cotton tea towels and new 60% recycled 3-ply paper napkins which are sourced from sustainable forests. Eddingtons
E: sales@eddingtons.co.uk
T: 01488 686572
W: www.eddingtons.co.uk
Exclusively stand EH321
2: Scrub Daddy PowErase Gel
Introducing the PowErase Gel from Scrub Daddy, an all-in-one solution for removing fabric dirt and stains. Its formula is specially designed to tackle various cleaning tasks, making it ideal for carpets, shoes, curtains, clothes and so much more. Enhance the cleaning experience with the included Scrub Mommy sponge, a dual-sided tool for gentle wiping and tougher scrubbing.
Not only is PowErase Gel highly effective, but it’s also non-toxic and biodegradable, ensuring safety for your family and the environment. It is an excellent pre-wash treatment for laundry or can be used as a hand-wash detergent for delicate fabrics.
Scrub Daddy
T: 01884 254013
E: info@scrubdaddy.co.uk / info@scrubdaddy.eu
W: www.scrubdaddy.co.uk / www.scrubdaddy.eu
Exclusively stand EH256
3: Apollo kitchen scales
Apollo Housewares has expanded its kitchen scales range with four new models. The additions include a simple add & weigh 1200ml Digital Jug scale. For big bakers a scale for up to10kg and also a traditional all metal scale. Off subject, there’s a Luggage Scale too.
Apollo Housewares
W: www.apollohousewares.co.uk
Exclusively stand EH232
4:
Apollo silicone tools
New to Apollo this summer are these silicone tools. Until you touch them you would think they were wooden. Eight pieces make up the range, including the chefs favourite: the Spoonula. Also gaining notable comment, ‘a proper holed Silicone Skimming Spoon’.
Apollo Housewares
W: www.apollohousewares.co.uk
Exclusively stand EH232
5: Gastroback Espresso Piccolo Pro M
Gastroback has a fantastic range of new products on show at Exclusively including two smaller Espresso machines, perfect for today’s more compact living households. The Design Espresso Piccolo Pro M offers espresso, cappuccino & latte macchiato at the touch of a button. It also features an integrated automatic milk frother which froths all types of milk and milk alternatives. The sister product, the Design Espresso Piccolo Pro, features an integrated milk frothing nozzle. All Gastroback products carry a two year guarantee.
Gastroback
W: www.gastroback.co.uk
E: marcus.lux@gastroback.de
Exclusively stand EH 431
Products New
6: Gastroback Design
Airfryer Air Pro XXL
More flavour, less fat - that’s the promise from Gastroback with its new range of family size air fryers including the Design Airfryer Air Pro XXL. With a capacity of 6.5l – suitable for a whole grilled chicken and up to 1.5kg of fries – the Air Pro XXL has eight preset programmes for fries, chicken wings/thighs, fish, steak/cutlet, cakes and dried fruit. Other features include a touch control panel; adjustable time from one to 60 minutes (and two to nine hours for the dried fruit programme) and a quiet 1800W operation. It is perfect for frying, cooking, baking, defrosting and drying without the need for oil or fat.
Gastroback
W: www.gastroback.co.uk
E: marcus.lux@gastroback.de
Exclusively stand EH 431
PROGRESSIVE HOUSEWARES 77
for enquiries, contact sales@simplehuman.co.uk
tools for efficient living Stand EH442
t1: Apollo Cooler Bags
The Apollo Housewares Cool Bags are so stylish that they are ideal for any day out. With seven different sizes, four of the styles will keep the contents cool for up to 12 hours. Seamless and bonded seal linings, prevent seepage from unfortunate spills.
Apollo
W: www.apollohousewares.co.uk
Exclusively stand EH232
2: Apollo Dimples
Dimples Kitchen from Apollo is a collection of individual textured ceramic pieces. Apollo has thought of everything to ensure co-ordination from the kitchen to the dining table. From egg cups and juice at Breakfast, to the after-dinner Cheese Platter.
Apollo
W: www.apollohousewares.co.uk
Exclusively stand EH232
3: SmartStore Essence
The latest products to join the bestselling SmartStore line-up at Nordic household goods producer Orthex Group is SmartStore Essence, a stylish basket range made from recycled industrial plastic waste and perfect for daily small storage. Available in four muted colours, SmartStore Essence is durable and fits perfectly in any room of the house. Orthex Group
T: 07920 236548 | 07539 780144
E: craig.sammells@orthexgroup.com / claire.eldridge@orthexgroup.com
W: www.orthexgroup.com
Exclusively stand EH 305
4: Luxe Kitchen
Luxe Kitchen from Captivate Brands gives consumers all the right tools for the job. With heavy gauge bakeware, quality textiles and superior gadgets like the scales pictured here to choose from, consumers can always find the right product for their home chef experience. From birthday bakes to the family Sunday roast, Luxe Kitchen lives up to the task every time.
Captivate Brands
T: 01386 421622
E: nfo@captivatebrands.co.uk
W: www.captivatebrands.com
Exclusively stand EH276
5: OXO Silicone Reusable Bags
Keep food fresh at home or on the go with the OXO Silicone Reusable Bags. The durable, convenient storage solutions provide the convenience of a plastic bag, but in a premium new format which is kinder to the planet. Made from LFGB certified, BPA-free silicone, the collection can be used time after time, reducing waste while saving cost. The secure seal keeps food fresh, while the generoussized grab tabs make it easy to open and close the bags. With six bag sizes to choose from, there’s a size to suit all. Dishwasher, freezer and microwave safe.
Products New
OXO
W: www.oxouk.com
Exclusively stand EH420
6: OXO Tritan Renew
Angled Measuring Jugs
OXO’s iconic measuring jugs have been updated and now come in a sustainable alternative to traditional plastic jugs. Made of resistant Tritan Renew, each jug is made from BPA-free 50% recycled single-use plastic. The patented angled surface allows measurements to be read from above, so no more bending or lifting the cup to eye level. Plus, the handles are longer and angled outwards to put less stress on hands.
OXO
W: www.oxouk.com
Exclusively stand EH420
PROGRESSIVE HOUSEWARES 79
ZeroWater is the only pour through water dissolved solids (TDS), the non-organic and organic sediments and contaminants found in our ever yday tap water, to deliver the purest tasting water.
Visit Us At ExclusivelyStand EH418 To See The ZeroWater Range
Products New
1: ZeroWater Advanced Filter Technology
2: Stellar Eclipse bakeware
Discover premium non-stick bakeware crafted from aluminised steel for exceptional heat conduction and longevity. The range includes rust-resistant and dishwasher safe cake tins, baking trays, roasting trays and more. All pieces come with a lifetime guarantee.
Stellar
T: 0117 940 0000
E: sales@horwood.co.uk
W: www.stellar.co.uk
Exclusively stand EH100
ZeroWater is dedicated to sustainably delivering clean, safe, great tasting water. Its award-winning filters are the only pour-through water filter that removes 99.6% of total dissolved solids (TDS), the organic and non-organic contaminants found in tap water.
ZeroWater’s five-stage filtration with its patented ion exchange technology, is the only system certified by NSF to reduce microplastics exceeding three microns, lead, chromium and PFOS/PFAS by 95%. Experience the purity and taste of bottled water from your tap with ZeroWater.
ZeroWater
T: 07747 618022
E: phil.culshaw@zerowater.co.uk / sales@zerowater.co.uk
W: https://zerowater.co.uk
Exclusively stand EH418
3: Daewood Actuate range
The Daewoo Actuate Range 26 litre 5-in-1 Air Fryer & Microwave is a musthave appliance for any kitchen. Money and space saving, the design-led microwave features an air fryer so users can enjoy speed of cooking, as well as the health benefits. There are 28 cooking settings and a user friendly LED display to make everything from perfect chips to whole roast chickens.
Family meals just touched the future with the Actuate Range by Daewoo Combined Microwave Air Fryer. The 5 in 1 appliance makes family meals and food on the run simple, easy and effective. It not only looks and performs great but air fryer technology is also space saving and energy efficient, so it looks after the smaller things in life too.
Eurosonic Group
E: sales@esgltd.com
Exclusively stands EH248, EH299
Products New
Pure Table Top W: www.puretabletop.com
E: raven.sprague@puretabletop.com
Exclusively stand EH444
2: Judge Essentials Stir Fry
Judge Essentials Stiry Fry
is a new range of woks made from carbon steel with flat bottoms in both PFOA non-stick and traditional uncoated finishes. Suitable for all hob types, with wooden or steel handles and hanging loops. All pieces come with a five year guarantee.
Horwood
T: 0117 940 0000
E: sales@horwood.co.uk
W: www.judge.co.uk
Exclusively stand EH100
1: Colour Me Happy
Bright and Bold, the Sur La Table Colour Me Happy range is a striking collection of dinnerware, glass, textiles, housewares & SDA designed to bring joy to the table. High quality and made to last, the items in the range have been beautifully crafted to be enjoyed for years to come. Find the new range of wire wear and countertop storage on display at Exclusively.
6: Modula
No matter how demanding the needs are: Modula storage boxes are designed for it. The Modula series from Mepal consists of rectangular and square storage boxes and fridge boxes. With their transparent boxes and lids, they range offers an instant view of the contents, whether they are used in the kitchen drawer, the kitchen cabinet or in the refrigerator.
Mepal
T: +31 573 820800
E: Export@mepal.com | Joe Stalder - j.stalder@mepal.com
W: www.mepal.com
Exclusively stand EH120
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In today's landscape, the mission for sustainability has become increasingly paramount, with consumers seeking practical solutions to reduce food waste and embrace mindful consumption. At the forefront of this movement is Pyrex®, a trusted name renowned for its commitment to excellence in cookware. With a rich legacy, spanning decades, Pyrex® has continuously evolved to meet the everchanging needs of modern households, offering a range of products that seamlessly blend functionality with sustainability.
Recognising the pivotal role that proper food storage plays in minimising waste, Pyrex® provides several ranges of storage dishes designed to extend the shelf life of perishable items, reducing the need for premature disposal. From airtight containers to stackable storage sets, Pyrex's® glass storage products are manufactured, from durable borosilicate glass, to preserve freshness and flavour, ensuring that food remains at its peak for longer periods.
The Pyrex® glass storage ranges are suitable for use in the refrigerator, freezer, microwave, oven, air fryer, and dishwasher, offering unparalleled versatility and convenience for meal preparation, storage, reheating, and cleanup.
In a world where food waste is a pressing concern, Pyrex® has emerged as a champion for change, advocating for sustainable kitchen practices through its multifunctional glass storage solutions.
By organising items according to their expiration dates and visibility, consumers can easily identify and prioritise foods that need to be consumed first, reducing the risk of forgotten leftovers languishing in the depths of the fridge.
Pyrex's® stackable storage sets, and modular design options further enhance efficiency, allowing users to maximise space and minimise clutter in their fridges and freezers. The latest Pyrex® Cook & Store dishes are ideal for this, conveniently colour coded and labelled by food group, the
dishes allow you to quickly categorise leftovers and make for a vibrant fridge. Another effective strategy for reducing food waste is meal prepping. By preparing meals in advance and portioning them into Pyrex® glass dishes, individuals can enjoy convenient, grab-and-go options that encourage healthier eating habits and minimise the temptation to order takeaway or dine out.
Pyrex's® glass dishes are microwave, oven, and air fryer safe, making reheating quick and simple, eliminating the need for disposable packaging, and reducing clean up time.
Empowering consumers
Beyond providing innovative storage solutions and organisation tips, Pyrex® is committed to empowering consumers to make a meaningful impact in the fight to stop food waste. Through engaging content, educational resources, and community initiatives, Pyrex® encourages individuals to rethink their approach to food storage and consumption, inspiring them to make informed choices that benefit both their families and the environment.
As we journey towards a more sustainable future, Pyrex® remains dedicated to driving positive change through innovation, education, and consumer empowerment. By harnessing the power of proper storage and organisation, individuals can take simple yet impactful steps to reduce food waste and make a difference in their communities.
With Pyrex® as their ally, consumers have the tools and support they need to embrace mindful consumption and create a healthier, more sustainable world—one meal at a time. To see the full range go to pyrex.co.uk or contact pyrexukc@lmfv.fr for more information.
EXCLUSIVELY PREVIEW: PYREX
PROGRESSIVE HOUSEWARES 83
Inset: Pyrex® glass storage ranges are suitable for use in the refrigerator, freezer, microwave, oven, air fryer, and dishwasher.
Inset: Preparing meals in advance and storing in portion sized dishes helps reduce food waste. Below right: Pyrex® Cook & Store dishes are colour coded and labelled by food group.
A producer of quality, innovative tableware designed to bring joy to the home, Pure Table Top is returning to Exclusively for its fourth consecutive year, showcasing new and exciting products from cross-category brand Sur La Table and a vibrant US-inspired collection by designer Eleanor Bowmer.
Proudly B Corp certified since 2022, family run business Pure Table Top believes in Pure Joy: at work, at home, and of course, at the table. Established in 2014 by Tanith Sellicks, the company works closely with its expert factory partners to develop beautiful ceramics, glassware, kitchen textiles and home accessories that are of exceptional quality and will be loved and shared for years to come.
Returning to Exclusively Housewares after a successful 2023 show, Pure Table Top is partnering with domestic appliance expert RKW on Stand EH443. Here, visitors can discover stunning new additions to the Sur La Table Colour Me Happy range, including a striking collection of tin and wire storage, and electrical goods that marry RKW’s SDA know-how with Pure Table Top’s design expertise.
Next door at Stand EH444, Pure Table Top will be showcasing more of its successful brands, including PurerHome and the Royal Botanic Gardens, Kew, as well as debuting Electric Coast, a striking, playful collection from its new partnership with Manchester-based designer and illustrator, Eleanor Bowmer.
Inspired by her childhood summers spent
A FEAST FOR THE EYES
across the pond, Electric Coast applies Eleanor’s beautifully vibrant design style across a range of dinnerware, serve pieces, glassware, table linens and accessories. With a gorgeous palette of sugar pink and ocean blue, the collection brings a mood-boosting pop of colour to the home that captures the nostalgic feeling of summer sunsets and scenic road trips along the Californian US coast, from the dazzling lights of Vegas to the laidback vibes of LA.
In keeping with Pure Table Top’s commitment to sustainability, the dinnerware in the collection is made from a durable stoneware
which has been tested to hospitality-use standards. The vibrant Palm serving tray has been crafted from mixed FSC Certified wood, while the kitchen textiles and table linens are all made with BCI cotton. All items in the collection are also presented in plastic free FSC Certified or recycled card packaging.
“We are hugely proud of the quality craftsmanship and timeless design that goes into all our collections,” says Lucie Taff, Head of Sales and Marketing at Pure, “and we are so excited to share our latest innovations at Exclusively – we truly have something for everyone.”
PROGRESSIVE 84 HOUSEWARES
Far left: New additions to the Sur La Table range include vibrant tinware and wire storage.
EXCLUSIVELY PREVIEW: PURE TABLE TOP
Inset & Bottom: Childhood summers in the US were the inspiration for Eleanor Bowmer’s vibrant Electric Coast collection.
It’s never too early to talk Christmas PR!
Many of the top media titles (digital and print) + key influencers have already started their Christmas Gift Guide Planning Don’t get left behind! to PR Direct, the housewares PR cialists, about being part of our Christmas media campaign!
P R I n f l u e n c e r P r o d u c t P l a c e m e n t S o c i a l M e d i a C o n t e n t S t r a t e g y E m a i l M a r k e t i n g D i g i t a l A d v e r t s 07915 063255 01244 315282 hello@prdirect pr-direct-ltd prdirect.co.uk
Come and see us at the following shows. Contact us to make an appointment. Stand number EH276 Stand number M-A10 +44 (0) 1386 421 622 info@captivatebrands.co.uk www.captivatebrands.com Exclusively distributed by
Captivate Brands continues to make an impression, bringing to market beautifully designed, on-trend and commercially viable designs which add value to any retail proposition. Next stop, Exclusively Housewares…
& BRAND
Cath Kidston – tabletop, kitchenware and textiles
A quintessentially British brand which is now one of the key licences for Captivate Brands, the Cath Kidston collections have a real collectability about them.
The team at Captivate Brands has had a busy six months, working on developments to the company’s in-house brands, its licensed collection – which includes Mary Berry, Cath Kidston and Yvonne Ellen – and a growing private-label business. In addition, Captivate Brands has taken on a whole new licence agreement with leading Australian tabletop brand Maxwell & Williams, which has proven to be a great addition to the company’s portfolio.
The Exclusively Show is a key platform for Captivate Brands to showcase its latest developments, says Managing Director Kevin McKay.
“I’m a great believer in trade shows and they have worked well for us,” he says. “This year we showed at Ambiente, Spring Fair, AIS and now Exclusively, with Harrogate Home & Gift and the Autumn AIS shows to come.
“We have also been looking at international trade shows overseas for a while, and with the appointment of Daniel Wright in April this year as Export Manager – bringing with him a wealth of knowledge and contacts in the export market – our international sales will take on an increasingly important role for us.”
Mary Berry – cookware, kitchenware and tabletop
One of Captivate Brands’ original licences, the Mary Berry collection now includes Signature, English Garden and At Home –everything you need to cook and bake along with Mary at home.
Yvonne Ellen – tabletop, serveware and gifts
Carefully illustrated animals with on-trend colours and subtle hints of gold give an elegant aesthetic in this unique collaboration between Captivate Brands and artist and designer Yvonne Ellen.
New
for 2024 – Maxwell & Williams
From the kitchen to the table and beyond! This globally recognised brand from Australia joined the Captivate Brands family earlier this year and has already exceeded expectations in orders and pre-orders.
EXCLUSIVELY PREVIEW: CAPTIVATE BRANDS
Inset: Cath Kidston’s Blue Strawberry Garden design.
Inset: Mary Berry Signature Collection.
Inset: Maxwell & Williams’ Dahlia Daze.
Inset: Yvonne Ellen Cheetah roaster.
Inset: Captivate Brands MD Kevin McKay.
PROGRESSIVE HOUSEWARES
Inset: Export Manager Daniel Wright.
See Captivate Brands at The Exclusively Show at Stand EH276 +44 (0)1386 421622 www.captivatebrands.com 87
11 - 12 June, 2024 Exclusively, London EH412 11 - 12 June, 2024 Exclusively, London EH414 www.anysharp.com Internationally Acclaimed Award Winning Design & Function www.ion8.co.uk Discover precision and innovation. Website: myvq.co.uk Press & Media: Hira@newdawninnovations.co.uk
1: Pendeford Laura Ashley
Casserole
Laura Ashley Casserole Pot & Glass Lid in Dark Slate is part of the new Laura Ashley cookware range from Pendeford. Beautifully finished with a protective matt paint and three coats of non-stick coating. Pendeford
W: www.pendeford.co.uk
E: sales@pendeford.co.uk
T: 0191 707 0003
Exclusively stand EH238
2: Laura Ashely Ceramic Kitchen Accessories
Laura Ashley Ceramic Kitchen accessories are part of the new Laura Ashley cookware range from Pendeford. These original, ceramic handled kitchen accessories have been produced using a timeless Laura Ashley print. Pendeford
W: www.pendeford.co.uk
E: sales@pendeford.co.uk
T: 0191 707 0003
Exclusively stand EH238
3: Electric Coast Eleanor Bowme
Brand new for SS24, the Electric Coast collection from Manchester-based designer, Eleanor Bowmer, is colourful, quirky and fun, and designed to breathe life into the home. Designed in the UK, the range consists of dinnerware, serveware, mugs, glass and textiles. Pure Table Top
W: www.puretabletop.com
E: raven.sprague@puretabletop.com
Exclusively stand EH444
4: Homend Airfryday
Homend’s air fryer offers a slick design and interior light, making Airfriday worthy of exhibition on kitchen counters. Its 6L basket capacity is ideal for family feasts and its 12 cooking programmes make air frying easier than ever. Airfriday’s double-sided heating system and steam function ensures tender, juicy and evenly cooked results.
Homend
T: 08000 448181
E: hello@homend.uk
W: www.homend.uk
Exclusively stand EH458
5: Chambray Round Casserole, dinnerware and Petite Casserole
Discover the relaxed blue with grey undertones of Le Creuset’s Chambray range, which bridges the transition of seasons effortlessly.
Le Creuset
T: 01264 343909
E: customerservices.uk@lecreuset.com
W: www.lecreuset.co.uk
Exclusively stand EH213
6: Homend Grilliant
Grilling made brilliant. Cook confidently with Grilliant's innovative design featuring a 180°C adjustable dip tray. Thanks to its detachable plates, five set programs and timer, grilling is effortless. Grilliant knows and talks – it tells users when to put the sandwich in and when to take it out. Its elegant glass surface and LED display make kitchen counters slick. Let this grill do the talking, while you savour the flavours.
Homend
T: 08000 448181
E: hello@homend.uk
W: www.homend.uk
Exclusively stand EH458
7: Le Creuset Rhône Cookware
Since 1925, Le Creuset has been renowned as the colourful French companion in kitchens across the globe and this February, the company will launch its latest colourway, Rhône. The new red-plum colour is inspired by the lush wine-making region of the Côtes du Rhône in France. The latest colour is steeped in nuance and capped with a luxe gold knob. Discover Rhône in a selection of Enamelled Cast Iron Cookware, oven-to-table Stoneware, and various accessories from 1 February, 2024.
Le Creuset
T: 01264 343909
E: customerservices.uk@lecreuset.com
W: www.lecreuset.co.uk
Exclusively stand EH213
Products New
PROGRESSIVE HOUSEWARES 89
As the industry nears the halfway point of the year, PH chats to John Grayson, country commercial director, UKI at Le Creuset; Claire Budgen, commercial and marketing director at Lifetime Brands Europe; Christophe Leblan, managing director at Groupe Seb UK; Matt Balm, small appliance sales director; Carl Branigan, country head, UK and Ireland at WUSTHOF; and Hayley Baddiley, global marketing director at Denby, to find out how the year has been so far, and what their hopes and expectations are for the remainder of 2024.
How has 2024 been so far for your company and the industry as a whole?
John: “We’ve enjoyed a strong start to the year, despite the continued pressure on shoppers’ spending considerations. There’s no doubt the industry within our particular sector has become increasingly selective about where and how it chooses to invest. We remain cognisant of the choices retailers have to make and strive to ensure that when partnering with Le Creuset, the opportunities for greater conversion and ATV’s at the point of sale remain strong, even in a challenging economic environment.”
PROGRESSIVE HOUSEWARES 90
JOHNGRAYSONClaireBudgenChristopheLeblanMattBalmCarlBraniganHayleyBaddiley
Inset: WUSTHOF has exciting new product lines in development for 2024 and beyond.
Inset: Coffee is a key focus for Smeg in 2024.
Claire: “Retail is more dynamic than ever. We continue to witness the flex and change in the way that consumers make purchasing decisions. The cost-of-living crisis has impacted the industry as consumers seek retailers and brands that provide value in new and different ways. We feel this and we know our partners do too, which is why we are focused on providing new innovation, mainstream brands, brand led marketing and curated merchandising inspiration to fulfil demand.”
Christophe: “While some of the categories we operate in have shown signs of decline, Groupe Seb UK is gaining share in our core categories. This is driven by strong gains in air fryers since the launch of our Dual Easy Fry & Grill at the end of last year, which also saw us reach the top rankings in all our major retailers.
“Cookware so far in 2024 is showing signs of positive evolution and for Tefal specifically, we continue to see strong performance for our non-stick pans. We had a great Pancake Day, seeing a 20% year-on-year sales increase. We have noticed an increased interest in versatile products that help sanitise, offering us a huge opportunity for our garment steamers. Tefal Pure Pop has become the UK’s number one clothes steamer and a significant contributor to our overall growth in linen care.”
Matt: “Our SDA business has had a positive start to the year, all be it in a challenging market. Our breakfast collection continues to prove successful with our retailers and consumers alike, which provides a great starting point for the consumers’ journey of our brand.”
What has been your highlight of 2024 so far?
Claire: “Amazing Ambiente and our UK showroom event was the gift that kept on giving. Being able to present a new category in KitchenAid, new designer collaborations in Mikasa and new ecofriendly on-the-go solutions in La Cafetière was a standout moment.
“We quickly moved onto events and initiatives to give our independent partners the best start to the year. We always have and always will hold our independent customers at the top of our priority list and being able to thank some of them with a meal cooked by Michel Roux Jnr has to be a 2024 highlight to date.”
Christophe: “We finally brought our European best seller Tefal X-Force (handstick vacuum cleaners) to the UK in April. Since launch we have had some great consumer feedback - an important milestone for Groupe Seb UK as we intend to innovate in more categories to become a significant player in SDA.
“We also extended our 20+ year partnership with Jamie Oliver into air fryers, sponsoring his Jamie’s Air Fryer Meals series. We really value our relationship with Jamie and taking it to the next level by showing consumers how they can get creative with air fryers, is key in our strategy to highlight the product’s versatility and to reignite buzz in the category, while bringing traffic and sales to our retail partners.”
Matt: “We have just exhibited at the London Coffee Festival, which was very well attended, allowing us to showcase some of our new Smeg SDA and La Pavoni coffee products that will be coming this year. It also allowed us to demonstrate both ranges with baristas, bring the actual products to life.”
Carl: “My last trip to WUSTHOF HQ in Solingen to see all the exciting new product lines for 2024 and beyond. Being solely focused on kitchen knives means our product design team can give 100% of their time to innovation for this category.”
Hayley: “The positive response to our new product launches for 2024. The interest in Kiln Blue has been incredible and the timing is right for Denby's Greenhouse tableware pattern too, which works around the home, in garden rooms and outside entertaining, for dining and gift.”
John: “The launch of our beautiful new colour offerings. Our deep and rich Rhone colourway, complemented by the light and instantly appealing Chambray blue, have been a tremendous success. This has been evident not just with our strategic retail partners, but importantly with consumers too. It still amazes me just how many Le Creuset admirers we have out there, who love to post on social media about how enthralled they are with a new colour launch. Long may that continue, as their passion is truly joyous and it puts a huge smile on our faces.”
Carl: “WUSTHOF UK had a very strong Q4 last year and that momentum carried on into early 2024. Ongoing political and economic challenges continue to make retail in general tough and our sector is no different, but WUSTHOF is well placed to have a strong remainder of 2024 as we embark on our second year of directly handling the UK market.”
Hayley: “As is being seen throughout the homewares market, 2024 is proving to be another challenging period for our sector, as consumer confidence is taking longer to recover than hoped, but we are planning for increased demand as we move through the year.”
INDUSTRY ROUNDTABLE PROGRESSIVE HOUSEWARES 91
Inset: An extension of Lifetime Brands’ bestselling Mikasa x Tipperleyhill range is well timed for golden quarter gift spending.
Inset: Groupe Seb has seen strong gains in air fryers since the launch of our Dual Easy Fry & Grill at the end of last year.
What have the biggest challenges and opportunities been so far?
Christophe: “Overall, the signs indicate that the SDA categories we play in will be declining year-on-year. This is largely being driven by air fryers and while sales remain steady, we aren’t seeing anything near the demand that we did a couple of years ago. We believe the biggest opportunity is to continue to innovate and demonstrate the versatility of the air fryer, attracting new consumers by highlighting the various usage occasions and helping existing users to trade up to larger formats with our latest Dual Easy Fry products.”
Matt: “The biggest challenge has been the market conditions and consumer confidence, which to a certain extent are out of our control. The opportunities are continuing to build our brand within the SDA arena, with coffee being a large focus. Being an Italian brand, and our coffee portfolio expanding, we see this as a real opportunity over the next 12 months.”
Carl: “As a lot of our customers will know, we had some legacy issues to work on resolving since we started directly in the UK market in April 2023. I’m pleased to say we’ve made excellent progress in evolving the UK business and the primary opportunity is to work better and more closely with our key retail partners that share our vision for premium retail.”
John: “Everyone in this country is well aware of the cost-of-living pressure impact, to the point where we are all ready now for the tide to start turning soon. That’s something outside of our control and as such we stay focused on what we can change or influence, with the consumer remaining front and centre in all we do. Therefore, aside from our product launches, we have also supported these and our core offering, with exciting consumer campaigns such as our ‘Cook in Colour’ initiative and our newly launched ‘Le Creuset Makes It’ messaging.”
Claire: “We have been adapting and supporting our partners through challenging market trends for 174 years and we don’t plan on stopping. Consumer demand remains a challenge and trying to get footfall into stores and people buying is the main challenge and opportunity.
“The power of our leading brands creates opportunity. With megabrands like KitchenAid and S’well, we are well positioned to support partners with products and compelling brand storytelling.
“We have also paid close attention to the opportunity that online presents, relaunching Mikasa as a complete co-ordinated tabletop solution with ranges that can be mixed and matched and bought in cost effective price points. Plus, it’s drop ship ready, meaning bought SKUs go further at no additional cost.”
Will you be exhibiting at Exclusively? If so, what are you most looking forward to at the show?
where necessary is hatched into the appropriate granular level, where everyone in the team plays their part. That strategy remains strong and the market can expect to see further colour launches and campaigns, many of which we look forward to sharing in June at Exclusively.”
Matt: “To continue building on the success of our SDA range, adding new products to help develop that growth with our retailers and consumers alike.”
John: “Absolutely yes. It’s just a great platform, like a huge industry ‘love-in’ where we launch new product and share commercial offers with our selected partners. Of course, we see the majority of them throughout the year anyway, but there is something special about that event, that when combined with our showonly commercial deals, brings out the best in all of us. And this industry does have the nicest of people involved in it, from manufacturers to specialists who sell our brands, to consumers.”
Claire: “We are delighted to be returning to Exclusively – the show is a vital mid-year touchpoint for the industry and provides a fantastic opportunity for our team to connect with customers and showcase our latest brand developments. We’re in a new location this year which we’re really excited about - stand EH263 - right in the middle of the show. We look forward to seeing you there.”
Hayley: “Catching up with our customers and fellow housewares suppliers and showcasing our new products, Denby will be featuring our major new launches for 2024, along with the launch of new 'Brew' drinkware pieces in Kiln and Studio Grey and new Coupe Shapes for Azure Haze. We will also have our seasonal items.”
Matt: “We will not be exhibiting at Exclusively, but our distributor RKW will be displaying our product range at the show.”
What are your hopes and expectations for the remainder of 2024?
Hayley:“There are green shoots in the homewares demand profile appearing, especially for brands continuing to offer goods which consumers judge as good investments, although it feels like additional conversion incentives are needed. With our relevant brand messaging around benefits such as longevity and sustainability, as well as strong new products, Denby continues to weather the storm and is looking forwards to second half strengthening of demand for the tableware sector.”
Carl: “Our expectation is the overall macro picture will remain challenging in the UK, and consequently customers and retailers will gravitate towards brands they know, brands they trust and products they know are value for money.”
John: “We don’t plan our business on hope but on strategy, that
Christophe: “We have lots of exciting NPD to come in cooking in the second half of the year, which we hope will continue to fuel our growth and market share development in this category (multi usage/versatility/time saving solutions). We also want to build on the success we have had in cookware, where we will continue to leverage our claim as the UK’s longest-lasting non-stick.
“A big focus for us will also be continuing to grow our online shop, where we have seen significant growth in recent years.”
Claire: “We are laser focused on continuing to support our independent customer base, helping retailers keep up with consumer wants and needs, creating seasonal opportunities and driving this through our dedicated field sales team.”
INDUSTRY ROUNDTABLE
PROGRESSIVE HOUSEWARES 93
Inset: Le Creuset says the launch of the Rhone colourway has been a tremendous success.
Inset: Denby has seen an incredible reaction to its new ranges, including Greenhouse and Carve.
WINDOW OF OPPORTUNITY
Winning windows
Housewares retailers and cookshops have two chances to be recognised for their window displays. The Excellence in Housewares Awards – via the Excellence in Retail Display categories (broken down into independent or multiple/department store), as well as the gia Top Window Award 2024 competition. Finalists will both be taken from the online entries at www.excellenceinhousewaresawards.co.uk and the gia winner will receive a trip to the Inspired Home Show in Chicago. Deadline 21 June, 2024.
With technology reaching every part of our lives, home and work, it may seem futile to pour time, creativity and money into trying to gain the attention of shoppers with store window displays. But Anne Kong, gia juror, educator and designer specialising in visual
In a fast-paced era where consumers’ attention is difficult to grab among constant digital spectacles and notifications, it can be easy to lose sight of the importance of creative, innovative window displays. But gia juror and visual merchandising expert, Anne Kong, believes there is still plenty of scope to create landmarks through the glass of a store.
Anne, whose presentation, ‘The window stage in the digital age’, for the International Housewares Association, accompanied the announcement of the gia Top Window Award winners, explains: “Even in the era of advanced technology and ecommerce, window displays continue to be a vital tool
in retail marketing. I personally believe they serve as a bridge between the physical and digital retail worlds and they offer opportunities for creativity, storytelling and engaging customers in a way that no other online platform can really fully replicate.”
Combining physical and digital elements is an important way of embracing the changing landscape of retail, says Anne: “I think the synergy between technology and creativity is going to shape the future in many exciting and unpredictable ways.”
Exploring the use of new technology, Anne encourages retailers to embrace them as part of their displays. “Retailers can use AR to create dynamic, interactive and changeable visual displays. I think we do see the need for digital signage and improving customer engagement. Window displays can include interactive AR games and I
FOOD FOR THOUGHT
PROGRESSIVE HOUSEWARES 94
Inset: Using pops of colour on monochrome such as the lemons in Argentinian retailer, Kitchen Company’s display, can be visually striking. Below: Video screens are an excellent source for showcasing products in action, as seen in gia finalist Cook Inc’s store in Argentina.
Inset: Theatrical displays transport viewers into different worlds or narratives such as this Arabian Night display from polish retailer, Premium Home.
First impressions
“Displays are the first impression of our store,” says Amanda Hastie, marketing manager at Housing Units, Excellence in Housewares Awards Excellence in Retail Displays finalist. “They attract attention but also enhance the overall shopping experience and drive sales. As we are a destination single site location and not in a crowded retail environment, we are not fighting to stand out, however we do have a reputation and our customers do like to see well-designed displays, ensuring we drive repeat footfall traffic.”
To create impactful displays, creativity and storytelling are important. Amanda continues: “Originality grabs attention. Unique and unexpected displays intrigue our customers and make them stop to look. The displays are visually striking and well-designed. This includes factors such as on-trend colour schemes, lighting and composition.
“A compelling narrative or theme engages our customers and creates a talking point. Storytelling adds depth to the display particularly by including a human element which increases visibility and engagement. We try to do this via brand stories, history and heritage, USPs and endorsement from external sources.”
Attention to detail is also a priority: “Small details matter,” says Amanda. “We pay particular attention to aspects like cleanliness, symmetry and the overall coherence of the display.”
think that’s something that Gen Z would react greatly to.
“Retailers can use VR to offer live demonstrations of products and services and customers can easily watch a cooking demonstration in a store’s window. But retailers should really think about creating AR filters or experiences that tie to their window displays. This encourages consumers to share their interactions on social media and it definitely generates a buzz.”
While there is a place for technology in visual merchandising, Anne also encourages the continuation of traditional approaches. She comments: “Theatrical displays offer a platform for more artistic and creative expression, making them highly engaging and memorable. The store can become a local landmark or attraction. They also reinforce brand identity more so than digital and toggling between the two is probably the best solution. My advice is to be flexible.”
harmonising with the overall display. Sometimes with simplified colours, customers can better appreciate form, features and quality of merchandise.”
When targeting particular groups of consumers, it’s important to tap into their interests and lifestyles. Anne gives an example: “To effectively target Gen Z and Alpha shoppers, it’s essential to understand their characteristics, values and preferences. These generations are known for being highly tech savvy, having a high level of social consciousness, they seek out authentic brands, but they are value driven and they respond well to brands that are transparent about their practices and values or the origins of their product.”
To convey sustainable products, Anne suggests bringing natural elements into design. “Use natural materials – wood, stone, bamboo, cork for shelving, upcycled pallets – try to bring the outdoors inside,” she suggests. “And mimic natural light with well designed artificial light, which replicates
The full window
When looking at the more traditional elements of window displays, colour is a key consideration. Anne advises: “Consider how colour and texture come together to enhance the product being showcased. Products should stand out while still
warmth and sunlight. We’re all using a lot of cool LED lights, but for some seasons, you might want to switch out the bulbs or use some gel filters on your lamps, just to change it up a bit.”
To watch the full webinar, head to www.housewares.org/education/webinars.
Using the full space of the window is important when Kate Masterson, owner of The Kitchen Whisk, finalist in the EIHA Excellence in Retail Display category, is designing her windows. She explains:
“Something that makes a huge difference is when the whole window is taken into consideration when the plan is being made.
“Adding products or props from the very top of the window down makes a much bigger impact than if you were to only decorate the bottom half. It can draw customers over to your shop from across the road as it is much more eye catching.
“Less is more is often very nice, but I find that adding lots of products from big to small makes it more interesting and has passers by spending more time peering in at your window.”
Kate also has an assortment of props: “Building up a collection of props is a great idea as it makes it much easier to create a display. Going to salvage yards or looking online on second hand websites is a great way to source props that won’t cost you much.
“Different textures can add a lot of depth to a window too. We use a mix of textiles from the shop and props like rugs, branches, artificial leaves and flowers to achieve this.”
PROGRESSIVE HOUSEWARES 95
FOR THOUGHT
FOOD
Inset: Housing Units creates impactful displays such as this Le Creuset colour-led creation.
Inset: Kitchen Whisk ensures the whole window is used in its displays, as seen with these hanging Bundt pans as part of a recent window.
Inset: Creating mascots like Elsasser, the winning gia Top Window entry, can help retailers connect with their audience.
Inset: Using colour is key, as seen in Spanish retailer, Culinarium’s gia Top Window winning display.
RKW UNVEILS NEW
INNOVATIONS AT
Rod Burrows, marketing director at RKW, says: “We are entering an exceptionally dynamic and busy period at RKW as we prepare our new launches for the 2024/2025 season. As we continue to execute our ambitious growth strategy across the UK and Europe, we are gearing up to showcase ground breaking product innovations across our brand portfolio.
“This year at Exclusively, our three stands will be located next to each other across stands EH400, EH402 and EH404 to showcase brands including Tower, Swan, Wade, Milton Brook, Royal Victoria, Barbary & Oak, Smeg and ViewQuest. We will also be exhibiting our Sur La Table collections on
EXCLUSIVELY
The latest SmartStart products from Tower
Following on from the extremely successful SmartStart cookware launch in 2023, the collection has since expanded for the 2024/2025 season. SmartStart cookware utilises temperature sensing technology to take the guesswork out of cooking. The temperature sensor, in the shape of a tick, is built into the non-stick coating, glowing dark red when the optimum cooking temperature has been reached. As part of a £1million TV campaign at the start of the year, Tower introduced new pan sets, as well as a wok, multi-pan and grill pan to the range for a complete kitchen collection. Each of the new releases are available in the four SmartStart ranges: classic, gourmet, forged and ultra forged, providing a clear trade up across the collection from suitability for various hob types, to non-stick coatings and handles.
stand EH443 in collaboration with Pure Table Top. We are really looking forward to unveiling our latest innovations and connect with visitors both old and new.”
Swan’s co-ordinated kitchen collections
The Stealth collection has become one of Swan’s most popular ranges, thanks to its sleek, streamlined and stylish design. The range features high performance, impressive functionality in a striking all black design with a sleek matte finish. The new products will see this collection expand into the housewares category, with sensor bins, dish racks and more to make a cohesive kitchen look.
Swan will also display new collections: Serenity, Elegance, Nordic, and Townhouse with exciting on trend colourways for the 2024 and 2025 season.
EXCLUSIVELY PREVIEW: RKW
PROGRESSIVE HOUSEWARES
Inset: The five-piece
SmartStart ultra forged set is new from Tower this year.
Below: The Stealth range from Swan has expanded to include more bins.
Bottom: Swan’s Serenity collection includes toasters, kettles, bread bins and cannisters.
96
Swan x Lynsey collection
In 2022, Swan collaborated with cleaning sensation Lynsey to launch an exciting range of floorcare products. Lynsey is the UK’s leading homecare expert, educating the nation with easy, simple home hacks and cleaning tips to help give family life a little sparkle. She has a cult following of over 750,000 on social media where she regularly interacts with her incredibly loyal fanbase, providing them with cleaning hacks and updates about her life.
Building on the success of the initial range, Swan is excited to unveil the expanded collection, now encompassing a wider array of products, not just across floorcare but also cleaning products such as wool dryer balls and a toilet brush with built in dispenser, all elegantly styled in Lynsey’s famous favourite colour, pink.
Hero housewares lines include the turbo spinning mop and the spray mop. The turbo spinning mop features two water tanks, which separates dirty and clean water in the bucket to prevent cross contamination when mopping multiple surfaces, while the spray mop comes with three different machine washable mop heads to tackle the toughest of cleaning tasks.
Good Food in partnership with Tower
The Good Food in partnership with Tower collection is set to shake up the small cooking appliance and housewares market, launching a range of feature-rich, premium housewares including storage, cookware and food prep. The collection will also feature a range of SDA products including air fryers, bread makers and multicookers.
Good Food is the UK’s largest food media brand with its website receiving over 100 million visits each month. The partnership will launch a range of tri-ply cookware with both loose products and comprehensive sets that are specially designed to be used with the vast Good Food recipe library. Crafted from tri-ply stainless steel, the pans offer rapid and even heat distribution for more thorough cooking with no hot spots. The frying pans come with a superior ceramic nonstick coating that is 10 times stronger than standard non-stick coatings and is PFAS, PFOA, PTFE, lead and cadmium free for toxin free cooking. Both the product and the packaging are fully recyclable and the product comes complete with a 25 year guarantee.
Newness from Barbary & Oak
Historic ceramic brands
Featured on the RKW stand, EH404, will be historic Stoke-on-Trent ceramic brands Wade, Royal Victoria, and Milton Brook. Wade, known for its two-century history, will showcase its revamped iconic fish-shaped water jug in collaboration with local artists, and new dinnerware sets that blend old and new ceramic techniques.
Royal Victoria will display its fine bone china collections with inspiration from past and contemporary design.
Milton Brook, a century-old mortar and pestle manufacturer, will showcase its latest products at Exclusively this year after its success at Ambiente and The Inspired Home Show in Chicago.
Barbary & Oak has a brand new cookware collection and tabletop products which are both highly functional. Backed by RKW’s 35-plus years of product development, manufacturing and distribution experience, the Barbary & Oak team continually researches up-and-coming trends from all around the world to produce authentic designs which capture the diverse beauty of nature, culture and entertaining.
Barbary & Oak will showcase its brand-new dinner sets for spring/summer 2025 crafted from stoneware and decorated in beautiful reactive glazes. Reactive glazing is a technique that allows for the creation of unique and visually striking designs that add a touch of artistry to the dining table. The brand will also showcase two new 16-piece cutlery sets in contemporary finishes and new style-led cookware launches across both stainless steel and tri-ply.
Kitchenware from Sur La Table
Sur La Table has been a staple brand throughout the United States for 50 years, bringing to market its simple ethos, ‘Make good food. Invite people. Do it daily’. A passion for food and educating the home chef has evolved the retail brand into a trusted institution, which, this year, will see it enter a new partnership with RKW. Together, they will introduce products that strive for aesthetic excellence and durability across housewares, cookshop and SDA.
RKW will be joining Pure Table Top at Exclusively on stand EH443 to showcase a comprehensive kitchen collection, featuring tableware, cookware and more.
For more information about the latest innovations and developments from Tower, Swan, Barbary & Oak and other brands mentioned, keep an eye on RKW’s website and social media channels or email sales@rkwltd.com.
See RKW’s new brands and collections at Exclusively from the 11 – 12 June on stands EH400,
Can’t make it? Contact sales@rkwltd.com to book a showroom appointment
EXCLUSIVELY PREVIEW: RKW PROGRESSIVE HOUSEWARES 97
EH402 & EH404.
head office in Stoke-on-Trent.
at its
Above: The turbo spinning mop in iconic pink is new from Swan’s collab with Lynsey.
Inset: The Eton collection is a new range from Wade.
Inset: Milton Brook’s pestle and mortars went down well at Ambiente.
Inset: Visit the stand to see new products from Barbary &Oak.
LET’S GO SHOPPING!
AExclusively in London (11-12 June) on stand EH417
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A new iconic shade
Brabantia’s classic NewIcon Pedal Bin just got a fresh update – among an array of beautiful new colour expansions, is the Jade Green NewIcon, available in 3, 5, 12, 20 and 30L. This timeless bin is roomy, with an odour-proof soft-closing lid. With a 10-year guarantee and service, the NewIcon in Jade Green is C2C certified at Bronze level and minimum 96% recyclable after use.
Brabantia
E: sales.uk@brabantia.com
W: www.brabantia.com/uk
Brabantia’s Foldable Steam Board
Wanting to get into steaming, but find it’s not as easy as it seems? Look no further than the Brabantia Foldable Steam Board. A solid surface of 40 x 85cm, which allows users to apply pressure for faster steaming with a better result. With a 360° rotating hook, this handy board is made for doublesided use too. Hang it, steam it, fold it –with a two year guarantee.
Brabantia
E: sales.uk@brabantia.com
W: www.brabantia.com/uk
Salter Multifunctional Food Chopper
Take the hard work out of chopping, grating, mincing, dicing and slicing with the Salter Multifunctional Food Chopper. The versatile 6-in-1 device saves time when preparing meals and minimises the aftermath of cleaning. Perfect for everyday food prep or whipping up salads and sauces. Simply choose from any of the six interchangeable blades to suit the recipe requirements. Made from BPA-free plastic and stainless steel. Safely store away out of sight after use, thanks to its multipurpose compact design.
Ultimate Products
E: sales@upplc.com W: salter.com
Salter Press Chopper
The Salter Press Chopper ensures precision and accuracy when chopping fruits and vegetables. Simply press the top of the device to create perfectly diced ingredients every time. Designed to minimise time spent on food preparation, effortlessly dice onions and tomatoes for soups and stews, or chop lettuce and peppers to use in salads without the need for multiple utensils. Made from a BPA-free plastic bowl and a durable stainless-steel blade, the Press Chopper is designed for long lasting performance. Small, compact and simple to clean, simply store away after use.
Ultimate Products
E: sales@upplc.com W: salter.com
Asobu Bestie Bottles
Products New
The Asobu Bestie Bottle is a stainless steel kids water bottle with a bunny soft head on the lid. The 16-ounce bottle is easy for little hands to hold and is 100% spill-proof, making it perfect for adventures. With the included flexible reusable straw, drinking will be fun and games.
Asobu
T: +31 202 170817 | +331 7747 3927
E: roy@adnart.com
Dog bottles
Asobu’s innovative Dog Bowl Bottles make it easier than ever to share your water with your pup without cross-contamination. Vacuum-insulated stainless steel bottle keeps your water perfectly chilled for hours with detachable bowls that make it easy to share water or snacks with your buddy. The leak-proof lid, durable construction and easy-to-carry handle are made for adventure.
Asobu
T: +31 202 170817 | +331 7747 3927
E: roy@adnart.com
PROGRESSIVE HOUSEWARES 99
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Salter Housewares stand: 267
Salter SDA stand: 337
Beldray stand: 314 Or book to visit our showroom by emailing sales@upplc.com
Come and visit us at Exclusively.
Say hello to a new way of cooking...
From energy-efficient appliances to time-saving gadgets and space-saving multipurpose products, Salter are consistently developing brand new ranges that encourage consumers to consider an alternative approach to family cooking.
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Combining natural, earth-inspired tones with soft rounded edges and modern brass accents, the Salter Pebble range perfectly complements both traditional and contemporary kitchens.
Pebble Collection
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Salter understand that consumers are looking for trend-led designs and colourways that they can use to cleverly coordinate their whole kitchen, providing a consistent aesthetic and easy way to update. Staying ahead of kitchen trends, Salter are launching new coordinating ranges every season, to ensure that consumers can easily find their own Salter style….
Salter Marino marries a steely shade of dark grey blue with metallic champagne highlights, a stunning design for both kitchen electrical and housewares. Whilst the Salter Toronto collection pairs acacia wood-effect accents with a matt finish, available in black or white.
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This compact yet versatile machine can be used to make both hot and cold coffee drinks. The perfect model for those who love a caffeine hit on the go, it includes both a 420 ml double-walled stainless steel travel mug to keep drinks at the perfect temperature, and plastic cup with straw. The ideal companion for the commute!
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Tailor the strength of the coffee to suit; choose between mild, medium or strong. Features a 1.25L high-temperature resistant glass carafe and handy integrated timer, making it easy to prep in the evening and start the morning with a fresh jug.
REFRESH TO IMPRESS
Brabantia is proud to launch a brand new category of homeware must-haves – the innovative ‘Refresh & Steam’ laundry care collection. The wonderful new range includes a complete set of handy accessories for airing and pressure-steaming garments, consisting of Steam Boards, Steam Clothes Hangers, a Door Steam Blanket, as well as a sleek compact clothes rack and a super stylish clothes ladder to help refresh your worn clothes.
Brabantia’s Lauren Roelofs explains: “More and more people prefer to steam clothes, rather than ironing them. But getting a good crease-free result is not as easy as it looks.” The Brabantia Steam Clothes Hanger and Foldable Steam Board are the perfect helpers for quickly steaming more advanced items, like work shirts. These hanging heroes both come with a versatile 360° rotating hook, so you can steam more quickly and easily, too – allowing access to the front and back of the garment separately for better results. And when all is said and done, you can leave your freshly steamed garments hanging, to cool off.
At Brabantia, we strive to create products that are as beautiful as they are practical – enter the Linn Dressboy, a clever clothes organiser and airer that stands stylishly in any room in your home. Space-efficient and sturdy, the Dressboy is even Cradle to Cradle Certified at Silver level. An impressive collection for spring 2024.
NEW AND IMPROVED
Colour can make the world of difference, and what better inspiration than a nice new colour palette to revive your interior? This year we have created a beautiful blend of new colours across all steel products - from a luscious Jade Green and enticing Mellow Yellow to smooth Satin Taupe and Confident Grey. Made to suit your mood, the new hues are available on a variety of Brabantia products, such as the NewIcon and Bo Pedal Bins, Touch Bins and more. Creative director, Twan Verdonck explains that this colour palette is made to mix and match perfectly, creating “beautiful combinations”. Why not let colour give you that vital creative boost for your home?
HIDDEN WASTE SEPARATION
And the newness doesn’t end there – we have extended our Sort & Go Waste Bin range, too. Expand your waste separating power without losing floor space, with the new Sort & Go Built-in Bins, available in 2 x 15L, 2 x 30L and 10 + 10 + 20L. The Sort & Go Built-in Bin range is a natural expansion to Brabantia’s waste range, made for multi-compartment recycling. A sleek design with an easy-install mounting frame and telescopic rail, you can organise and hide your waste away. Make room, save space, Sort & Go.
WORKING TOWARDS OUR GOALS
Anne Slaats, brand manager at Brabantia, explains that consumer interests are key in the company’s continued development. She comments: “When choosing household products, functionality and quality are most important, followed by design and sustainability.” With development and innovation comes extensive scrutiny and review of processes.
In 2023, we demonstrated several sustainability improvements. However, perhaps most notably, in March 2023 Brabantia became a B-Corp, with an overall impact score of 83.4. B-Corp recognises companies for their positive impact on people and the environment. This is a huge achievement and it shows that we are well on our way toward our goal of achieving 100% circular design by 2035. Over 150 Brabantia products obtained Silver level in Cradle-toCradle certification too; with products assessed on material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. Anne says “every small improvement counts” and “the goal is clear - we hope to increase the percentage of recycled material used in our products,” while also introducing “various new products that will help our consumers to live more sustainably.” We hope that our new collections this spring will do just that.
SHELF PORTRAIT 5
THE SHOP’S CURRENT BESTSELLERS BY VOLUME:
THE TOP NEUTRA KITCHEN
l Horl 2 knife sharpener
l De Buyer stainless steel fry pans
l Carbon steel frying pans
l Rustic handmade tableware range
l Wusthof knives
Expanding offering
Owner Basharat Khan, explains:
“Neutra Kitchen opened in January 2022. We have increased and added lots of new lines to our range of cookware, electronics, knives and furniture (outdoor furniture). Always focusing on quality and functionality.”
The best thing
“The best thing about our shop is the varied range of products from cookware, to food and furniture. Also, we have a great atmosphere, which the customers are always complimenting.”
Neutra Kitchen is based in the heart of London in South Molton Street, Mayfair. The shop is based around the ethos that the kitchen is the heart of the home and the team has selected a collection of kitchen tools to offer exceptional performance, excellent quality and style.
Facts and stats
l Neutra Kitchen offers an ecommerce shop at www.neutrakitchen.co.uk.
l “Our shop is approximately 1,300 sq ft.”
l “We currently have over 1,600 SKUs across a wide range of categories including cookware, tableware, bakeware, knives, tools, furniture, appliances, accessories and food.”
l “I get help in the shop from my son and daughter.”
Recent changes
Since Neutra Kitchen is a relatively new store, the main changes since opening are within the product offering. The team responds to customer trends. Basharat furthers: “We have added new outdoor garden furniture and more knives to our portfolio.”
Trading status
“I’d describe trade in general as being a little bit slow at the moment.”
Latest additions
The newest supplier to join Neutra Kitchen is Netherton Foundry – a Shropshire-based manufacturer of iron and copper cookware.
ON THE WAY UP
“Our cookware sales are increasing at the moment.”
UPS AND DOWNS
“Our food sales are decreasing.”
RETAILER PROFILE PROGRESSIVE HOUSEWARES
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Inset: Neutra Kitchen has been established for just over two years.
Inset: The store offers a wide range of tools and accessories.
Below: Neutra Kitchen is run by Basharat with the help of his son and daughter.
Inset: Tableware is a key category for Neutra Kitchen.
Inset: The retailer has recently expanded its knives offering.
Left: Samuel Groves and de Buyer are amongst the cookware suppliers.
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