LIMA International Licensing Awards Brochure by Max Publishing: Print, Digital Media + Events (London)

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The Awards Finalists 2015 Hall of Fame Inductee Cheryl Stoebenau

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Welcome

From the President Dear Friends, Welcome back to 1985 – when Back to the Future was leading the box office, Wham! was tops on the Billboard charts, and LIMA was introduced to the licensing community! We are excited to have you join us this evening as we celebrate LIMA’s 30th Anniversary and honor the best of licensing’s innovations, creativity and excellence with the 2015 LIMA Licensing Awards. We also recognize the esteemed career of our treasured colleague Cheryl Stoebenau, who will be inducted into the Licensing Hall of Fame. Looking back on three decades of supporting and helping to grow the industry, LIMA is truly delighted to see all that we and the licensing community have achieved. The industry has evolved immeasurably since 1985, in its structure, scope of products, and the overall retail landscape. LIMA recognizes that licensing is always expanding and advancing – and it remains our goal to expand and advance alongside the amazing people who make up our industry. We are proud of all we have accomplished in the last 30 years and we look ahead to the next 30 with excitement for all that lies ahead. Tonight we gather not only to honor the Awards winners, but to celebrate our industry as a whole – our triumphs, our legacies, and how far we have come since 1985! Thank you for being a part of LIMA’s ongoing history and congratulations to all of this evening’s nominees. Charles Riotto President LIMA

Right: Charles Riotto. Below: The one and only Harlem Globetrotters. Bottom: Jim Tavare.

Talented bunch Our host for this year’s awards is Jim Tavare, an internationally acclaimed actor and comedian. Whichever side of the Atlantic from which you hail, you might recognize him – be it from the comedy scene (Jim co-wrote and starred in ITV's 'The Sketch Show' and is a winner of the US ‘International Search’ competition) or from his acting (he starred in ‘Harry Potter and the Prisoner of Azkaban‘ as Tom the Innkeeper, and has appeared in CBS’ ‘Wings’ and Showtime’s ‘Californication’, among others), he is pretty memorable, especially as he is often accompanied by a double bass. British born, but now residing in LA, he was a perfect choice for the LIMA International Licensing Awards. A special thank you to the world-renowned Harlem Globetrotters for kicking off our Awards Ceremony with an amazing performance! For over 85 years, they have entertained audiences around the globe – and tonight they bring their unique talents to our stage!

Collective Efforts And Thank Yous As with most things in life and business, the LIMA International Licensing Awards are the result of a whole host of people and companies pulling together, to enter, judge and create the awards ceremony. Thanks to: everyone who entered and voted; the LIMA Awards Committee; LIMA staffers Louise Caron and Christina Jordan; Erik Motta NYC (for the charity video production); Max Publishing, (for the branding and keepsake tribute book); Max Live Events (for the event production); Creative Concepts (for the trophies) and of course, all of you for being here to see it all.

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LIMA’s 30th Anniversary

Three Decades And Counting! Back in 1985, Michael Jackson, Tina Turner and Diana Ross joined with other top performers to make history with the charity anthem ‘We are The World’. In that same year the licensing industry was given its own global voice – as LIMA (the International Licensing Industry Merchandisers’ Association) was founded. In the same year that Back to the Future premiered, another ‘blockbuster’ made its debut, one that was to help leverage IP like never before; transcend geographical boundaries; unite, grow and educate a strong professional fraternity; and raise millions of dollars for charity. Over the last three decades LIMA has become a global beacon for the licensing industry, but it has its sights ﬁrmly set on galvanizing further growth opportunities to take licensing’s ‘beam’ even wider. “I truly believe the biggest and best days are still ahead of us,” says Charles Riotto, president of LIMA for the last 18 years. Paying tribute to LIMA’s founders, he said: “The tenacious efforts of a small group of visionaries laid the solid foundations upon which we have been able to build LIMA into what has become the focal point of this multi-billion dollar industry.” Through its three cornerstones networking, information and

Right: (left) Charles Riotto, LIMA president introducing Jeffrey Katzenberg, ceo of DreamWorks, who was the keynote speaker at last year’s Licensing Expo, of which LIMA is a sponsor.

education - LIMA has developed a host of initiatives around the world, that will see it marking many more successful milestones for our wonderful industry. Summing up the LIMA mission for the future, Charles said: “The key is to bring more companies into licensing - brand owners, licensees and retailers - so that the industry will continue to grow, both geographically and in volume for many decades to come.”

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LIMA’s 30th Anniversary

The Early Vision Thousands of licensing professionals all over the world have a lot to thank Murray Altchuler for as he was not only the founder of LIMA, but also steered the Association in its formative years to provide a solid foundation. A WWII Army veteran, Murray began his licensing career in the early 1960s at Licensing Corp. of America – the forerunner to Warner Bros. Consumer Products. In 1979 he co-founded and became President of the Licensing Industry Association, an organization of licensors and agents. He presided over the merger of the LIA with the Licensed Merchandisers’ Association (LMA) in 1985 to form LIMA, and became its ﬁrst executive director. Murray retired from LIMA in December 1997, handing over the LIMA reins to Charles Riotto who joined as president. In December 2012, Murray passed away at the age of 87. When asked for her thoughts on Murray, Louise Caron – who worked beside him for 15 years – said that “Mur-man, as he was affectionately known, was a good man – he had high expectations, was fair, and always had a kind word. Even after his retirement, he kept up with LIMA and was so proud of the direction that the Association and the industry as a whole were taking. He had full conﬁdence in LIMA – he was not surprised at our continued success and would expect nothing less for the future.”

Above: Murray Altchuler.

Left: A snapshot from LIMA’s executive breakfast event on digital marketing trends. Moderator LIMA’s Marty Brochstein (right) with the panel which comprised Jeff Roach (Fuel Youth Engagement), Evan Greene (The Recording Academy/Grammys), Natalie Novak (UTA) and Jonathan Perelman (BuzzFeed Motion Pictures).

The Global Reach

Education And Information “Education is key to this industry’s present and future,” states Charles. “A continuing challenge is to provide resources which inspire and inform, convey best practices and help people take advantage of the knowledge that already exists.” LIMA’s all encompassing education program includes: l Its involvement in keynote addresses and seminar programs during trade shows. At this year’s Licensing Expo, for example, in addition to the executive keynote panel ‘Where is Retail Headed and How Will We Get There?’, LIMA has developed a new series of short, interactive round-table discussions focusing on all manner of industry topics. l Online webinars provide members with information on a broad range of topics, from understanding a licensing agreement to presenting to retail, how to value a brand to environmental compliance. l The Coursework in Licensing Studies program is a year-long course which provides a 360 degree view of the industry. Elsewhere in the world, links have been forged with the

LIMA is now a truly global organization with over 1,000 members based all over the world, and supported by the Association’s offices in the US, UK, Germany, Japan, China and Australia, as well as by its network of representatives in the Middle East, India, Spain, Turkey, Italy and Korea. “It is a far cry from 15 years ago, when only a small proportion of our membership was from outside the US. Now 50 percent of our members are based overseas. Encouragingly, this is not because the US membership is shrinking, but due to signiﬁcant growth internationally,” Above: LIMA’s global reach means it has a high proﬁle at trade exhibitions all around the world. says Charles.

University of Hong Kong for a similar formalized education program while through LIMA’s UK offices, a thriving Licensing Essentials course for new professionals takes place each spring. l Building on the market information LIMA provides, it has recently commissioned a Global Licensing Survey, which will deliver invaluable insight into the size and scope of licensing throughout the world. LIMA launched the Kidz Global Survey last year, which provides regular updates for members on the world’s top 30 children’s brands.

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LIMA’s 30th Anniversary

Left: The LIMA team (left-right) Marty Brochstein, Louise Caron, Adam Berg, Mary Verdegeel, Charles Riotto, Leah Hunter and Christina Jordan. Missing: Mark Seavy; Hillary Benton. Below: Last year’s Hall of Fame inductees, Debra Joestra and Joanne Loria with their plaques.

There, Right From The Start Louise Q. Caron, LIMA’s senior vice president, member relations knows a thing or two about the Association – seeing as she was the very first employee. “My first job out of school was working with Murray Altchuler (LIMA’s co-founder) at Licensing Corp. of America. When he told me of the plans to form LIMA and asked if I would come on board, I remember thinking ‘If Murray believes it can succeed, then it will!' So I decided to give it a go and dive in head first. “We started out as a two-person office based in a converted townhouse. At the time we had only 150 members, mostly from the US, and from there I set about recruiting members, which is still a part of my role today. When I look at LIMA now, with over 1,000 members from 35 countries and worldwide offices, I genuinely feel awestruck at our growth and am so proud of our Association. We’ve come a long way since those early days and, through the support of our members, have been able to achieve so much – and there is still so much to look forward to! I still love my job and am so glad that I ‘gave it a go’ three decades ago!”

The New LIMA Board Helping to ensure the ongoing success of LIMA and the licensing industry, is the Board of Directors. Newly elected members to this year’s Board of Directors include: * Richard Barry, EVP, Chief Merchandising Officer, Toys“R”Us, Inc. * David Buckley, President, Copyrights Asia Limited * Elise Contarsy, Vice President, Brand Licensing, Meredith Corporation * Linne Kimball, Vice President, IMG Licensing * Ted Larkins, SVP/GM, CPLG (Copyright Promotions Licensing Group) North America * Maria Del Carmen Rotter Alday, Managing Director/EVP, Televisa Consumer Products Commenting, Charles Riotto. LIMA President said: “This year’s slate truly reﬂects the depth and breadth of our industry. It enhances member representation in international markets as well as in the retail, media, lifestyle branding and licensee segments.”

The Hall Of Famers

Tonight we are here to celebrate Cheryl Stoebenau’s induction into the Licensing Industry Hall of Fame where she will join a host of other outstanding individuals who have made considerable contributions to the licensing industry’s evolution. 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1991 1990 1989

Cheryl Stoebenau Debra Joestra and Joanne Loria Bernard Leifer Stan Clutton, Howard Roffman Leigh Anne Brodsky Alan G . Hassenfeld and Stephen Hassenfeld Greg Battersby Nancy Bailey, William “Bill” Battle Neil B . Friedman Shintaro Tsuji Al Kahn Brad Globe Beverly Cannady, Lois N . Sloane Fred Favata Walt Disney Arnold Bolka Jack L . Weissman Pete Rozelle Joseph P. Grant, George Lucas Marvin D. Melnikoff Daniel R. Romanelli Gary Caplan, Charles Schulz Jim Davis, Mark McCormack Joseph Barbera and William Hanna, Jim Henson Herman “Kay” Kamen, Walter Wormser Charter Members - Murray Altchuler, Connie Boucher, Raymond Butman Jack Chojnacki, Jerrold Robinson and Stanley Weston

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Charity Giving

Being Super To A Hero “Through the generosity of the licensing industry, over $5.5 million has been raised for Children’s Brain Tumor Foundation since 2004. But until there is a cure, much work will remain,” comments Christina Jordan, LIMA’s director of marketing. As part of its 2015 campaign, LIMA has urged the industry to “Be Super to a Hero” to provide a better tomorrow for brave children battling cancer. The proceeds from the advertisements in this keepsake publication mean LIMA is on course to meet its $1 million 2015 target for this amazing charity.

he·ro /ˈhirō/

noun a person who is admired or idealized for courage and outstanding achievements.

l What is more heroic than a

child who fights against cancer and inspires everyone whose lives they touch? l What is more heroic than doctors devoting their careers to finding a cure for pediatric brain tumors? l What is more heroic than an industry rallying around a cause so much greater than any of us?

hildren of all ages, from all corners of the world, are diagnosed with brain tumors each day. They so bravely face the battle of a lifetime, when their lives have only just begun. They fight with the fearlessness and resiliency of youth – and with the hope that tomorrow will bring change. We, the licensing community, have the power to help change what a child’s cancer diagnosis will mean. LIMA is committed to raising an additional $5 million to fund the CBTF Tissue Consortium – a collaborative research effort by doctors from five hospitals working to analyze tissue samples. Through analysis, these doctors will be able to find the underlying causes of these cancers, test groundbreaking treatments, and improve the long-term outlook for survivors. Since the

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Charity Giving

Why CBTF? Jenna Kamil was five years old when, in 1997 she was diagnosed with a brain tumor. During her treatment the community rallied around Jenna and her family, including Iconix’s Leigh Anne Brodsky whose own children attended school with her. Jenna had several operations, experienced a period of remission for ten months, but sadly her cancer returned and on May 12, 1999 at the age of seven, she lost her battle. Fast forward to 2004 when LIMA – on whose Board of Directors Leigh Anne was a member – was looking for a new charity partner. LIMA was seeking a charity where the funds raised would truly make a difference. Specifically, the focus was on smaller charities who would be able to benefit from our involvement and direct investment. Because so much revenue of LIMA member companies comes from the sale of products and services to children, the Board wanted to associate with a charity that gave back to kids. After a careful vetting process of many worthy charities, the LIMA Board of Directors selected CBTF as its Charity of Choice. This year’s Hall of Fame inductee, Cheryl Stoebenau, together with Leigh Anne, co-chair the LIMA Charity Committee each year.

As Charles Riotto, LIMA President comments about the relationship with the Foundation: “LIMA’s affiliation with the CBTF and the wonderful work they do for children with brain and spinal cord tumors has been a source of great pride for us as an organization.”

licensing community began funding the institutions in the Consortium, tissue samples per patient have increased 500%!! LIMA is the only corporate sponsor of the Tissue Consortium and 100% of the money donated to CBTF goes directly to this vital

research. Without the generosity of the licensing community, the opportunity would not exist to ﬁnd a cure for the deadliest children’s cancer. To learn more about donating to CBTF,

please visit the LIMA Cares page at

www.licensing.org/about/cares

The 2015 LIMA Charity Committee The generosity of the licensing industry is incredible, with our collective donations providing much-needed funds for the Children’s Brain Tumor Foundation. Leading the drive and commitment for the Association’s fund-raising is the LIMA Charity Committee, who fully deserve to be recognized. CO-CHAIRS Cheryl Stoebenau, CAS Marketing Leigh Anne Brodsky, Iconix Entertainment COMMITTEE MEMBERS Hillary Benton, LIMA Christina Jordan, LIMA Mary Verdegaal, LIMA Melissa Fraley Agguini, MFA Associates Marsha Armitage-Bristow, Brand Brilliant Consulting Adam Beder, Spin Master Ltd. Bryony Bouyer, Hasbro, Inc. Jennifer Coleman, 4K Media, Inc. Peter Cross, Broad Street Licensing Group Karen Diamond, Synergy Licensing, LLC Marie Gayeski, The Joester Loria Group Joanne Loria, The Joester Loria Group Allison Lort, Brandgenuity Rick Mallow, Making Connections, LLC Jenna Meister Sara Nemerov, ENVY Branding, LLC Roz Nowicki, 20th Century Fox Victoria O’Connor, Warner Bros. Consumer Products John Parham, Parham Santana Maura Regan, Sesame Workshop Robin Sayetta, Nectar Brands Leigh Ann Schwarzkopf, Project Partners Network, LLC Carly Slack, Nickelodeon Carol Wills, Carol Wills Consulting Peter Yoder, Cartoon Network

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Charity Giving

A LIMA thank you for being super to these young heroes! LIMA would like to thank the following companies and individuals for their support of Childrenâ&#x20AC;&#x2122;s Brain Tumor Foundation:

Diamond Level ($50,000+)

Playmates International Company Platinum Level ($25,000 - $49,999) Leigh Anne and Greg Brodsky Cartoon Network Enterprises Childrenâ&#x20AC;&#x2122;s Apparel Network

Iconix Brand Group Jay Franco and Sons Mattel, Inc.

Nickelodeon The Northwest Company

Gold Level ($15,000 - $24,999) Warner Bros

Silver Level ($10,000 - $14,999) Bioworld Merchandising CAS Marketing/Cheryl Stoebenau

Cra-Z-Art Decopac Global Brands Group

Saban Brands Universal Partnerships & Licensing

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THANK YOU My heartfelt thank you to the Charity Committee for your dedication in fundraising and to the Licensing Community for its support of our industry’s charity of choice, The Children’s Brain Tumor Foundation and its groundbreaking research initiative, the Children’s Brain Tumor Tissue Consortium.

Cheryl Stoebenau Cheryl Stoebenau LIMA Charity Committee Co-Chair

Save the Bravest casmarketing.com | 212.696.0008

Be A Super Hero To Our Kids

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Charity Giving

Bronze Level ($5,000 - $9,999) Eric & Barbara Carle Foundation

SG Companies

Fast Forward

Silver Buffalo, Inc.

Franco Manufacturing

Smart Practice

Amscan

Hasbro

Spin Master, Ltd.

Bandai

Jakks Paciﬁc

Target

Berkshire Fashions

The Joester Loria Group

Thermos

Build-A-Bear

Parham Santana

UK Light Fund

CSS Industries

Richard Leeds

WWE

Electrolux AB

Sanrio

Additional Contributors ($1 - $4,999) Liza Abrams

Harris-Sachs LLC

Accessory Innovations, LLC

Hedstrom

Added Extras, LLC

Hurewitz & Company

Ata-Boy, Inc.

ICUP

Nancy Bailey

Rita Bonnell Illig

Gregory Battersby

Inﬁnity Licensing

Beanstalk

Innovative Designs

Bentex Group Inc.

Jakks Paciﬁc

Adam and Diane Berg

Jcorp Inc.

Charles Riotto

Laurie Berkin

Elizabeth Kalodner

Rubie's Costume Co., Inc.

Best Brands Consumer Products

KKD Marketing

Leigh Ann Schwarzkopf

Black & White Merchandising Co., Ltd.

Cindy Levitt

Lynn Scott

Brand Central Group

LBMB/Plasticolor

Lucy & David Simkins

The Brand Liaison

The Licensing Shop, Inc.

Skyhigh International

Brand Licensing Team

Licensing Street

Spin Master, Ltd.

Brandar Consulting LLC

LIMA Golf Committee

Spoontiques

Brandgenuity

Lisa Marks Associates

Striker Entertainment

Barbara and Marty Brochstein

Peter Lococo

Super Impulse USA, LLC

CandyRiﬁc

Joanne Loria & Richard Fish

Paul Swift

Doug and Louise Caron

Major League Soccer

Synchronicity

CBS Consumer Products

Making Connections, LLC

Synergy Licensing

Susan Chasky

Karen McTier

TCG Toys

Cherokee Global Brands

Jennifer Moore

TM International

Commonwealth Toy & Novelty

Joshua Moradfar

Town and Country

Crown Crafts Infants Products, Inc.

MOST Management

Toys"R"Us

Dena Designs

National Basketball Association

Trau & Loevner

Dorel Juvenile Group

Victoria O'Connor

Trends International

Entertainment One

Optum Technology

Betty Lyke Urie

ENVY Branding, LLC

Palus Business Consulting

Rick Van Brimmer

FAB/Starpoint

Carla Peyton

Vaultz

Fanatics, Inc.

Peachtree Playthings

Mary and Jan Verdegaal

Feld Entertainment

Polaroid

Warner Bros.

Fetch 4 Cool Pets

Primary Colors

Elisa Webb

Jeanne Donovan Fisher

PS Brands, LLC

Wicked Cool Toys

Flix Candy

Karen Raugust

The Wildﬂower Group

Jessica Forgus

Red Planet Group

Winthrop Wealth Management

Dell Furano

Maura Regan

Women in Toys

Dennis Green

Retina Consultants

Peter Yoder

The Gordon Family

Jennifer & Andy Richmond

Zak Designs

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The Final Countdown

The Judging Process A credible awards program relies on two key elements – a high caliber of entries/nominations and a judging process of total integrity. The LIMA International Licensing Awards holds its head high on both counts. Here, we explain how the finalists and winners are arrived at for these prestigious awards.

The Awards Categories Inset: The LIMA Awards The entry submissions are made Committee, incognito at the from licensors, agents, licensees awards meeting in March. and retailers. Each year, a dedicated committee comprising 18 global industry experts (whose identities remain anonymous) acts as the validation and judging panel for the awards. The 2015 Committee met last October to evaluate the proposed online entry form and category definitions. As a reﬂection of the industry’s evolution, the award category of Film, Television & Entertainment was split into two separate awards - Animated and Live Action. In addition, the online awards ballot was upgraded to include nominee images and video links. The Call for Entries brochures were mailed to the entire industry at the start of the year and the awards program was also featured on the home page of the LIMA website, as well as being promoted in its online newsletters, eblasts and social media. In addition the trade press spread the word. Entrants do not have to be LIMA members to participate. The deadline for entries was Monday, March 2. The Committee met later that month in the LIMA offices and spent a whole day reviewing 336 entries which had come from all over the world to arrive at the 142 ﬁnalists/nominees. Incidentally, 28% of the nominees are based outside of the US, from 14 countries. LIMA members were then asked to vote online for the nominees with the results being kept a closely guarded secret until the Awards Ceremony.

The Rising Stars The most successful of licensing professionals all started somewhere. They may have worked their way up the ranks of a company, tried on different hats within the industry until they got their ﬁrst ‘big promotion’ or successfully started their own business. The Rising Stars awards recognise and encourage young licensing professionals. The criteria for the Rising Stars awards include: l The nominees should be 30 years old and under with 1-7 years of experience. l They should demonstrate a commitment to and passion for the licensing industry. l Be seeking additional professional development opportunities to improve skills. l Have shown innovation in planning and implementing successful licensing strategy as well as demonstrates leadership potential. l Submissions are made online with references.

Hall Of Fame Candidates for the Licensing Hall of Fame must demonstrate continual and outstanding contributions to the licensing industry. Consideration was given to those who have been actively involved in the business of licensing for a minimum of 15 years and whose contributions have ongoing relevance to the industry.

Above: Making its shiny debut this year, as part of the rebranding of the awards is a brand new trophy which has been designed and produced by Conceptual Creations (creators of The Licensing Awards trophies in the UK).

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Individual Achievements

The Rising Stars 2015 This year Rising Stars Awards are being presented to two worthy recipients, each of whom have demonstrated a commitment to and passion for the licensing industry.

Stephanie Candiloro Current Position: Licensing Account Manager of Warner Bros Consumer Products, Australia. Stephanie has been working within the licensing industry for the last four years. An insight into Stephanie’s recent licensing achievements: In the space of the last two years Stephanie has gone from a category support role as a Licensing Associate to managing 40 accounts of her own as a Licensing Manager. She has delivered a successful ‘DC Comics Superhero Party’ promotional campaign in ‘Cotton On KIDS’ stores Australia-wide. This apparel-led program cemented Warner Bros.’ strategic partnership with Cotton On Group who has over nine brands, 1,300 stores and 19,000 employees across 16 countries globally. For the campaign, Stephanie worked closely with the rest of the Warner Bros. and Cotton On teams to deliver on design, visual merchandise, in-store interaction, compelling prizing for staff and consumer and an effective social media campaign. Another stand-out contribution from Stephanie was her involvement with Hallmark Cards Australia, when she designed and wrote copy for its miniature ‘Itty-Bitty Greeting’ range. These DC Comic Superhero multi-pack cards empowered young kids with encouraging messages. Stephanie actively seeks out new business and gives fresh eyes to a category. She has been involved in new licensing deals for official Batman postage stamps, luggage, lighting, skateboards, role play weaponry and more.

Milin Shah Current Position: Business development professional for Earthbound Milin has been working in the licensing industry for the last six years.

An insight into Milin’s recent licensing achievements: Prior to Milin joining Earthbound, the company had primarily been recognized as a successful direct-to-retail, brand management, product development, and merchandising agency. With MIlin’s input, the agency is now recognized by the industry as a full-service licensing agency for media and entertainment, lifestyle, fashion and corporate brands. Milin’s licensing career thus far includes signiﬁcant time spent in India spearheading the start-up and growth of a full-service licensing agency, facilitating record-setting licensing and merchandising growth for the Syfy Network due, in large measure, to the success of its Sharknado franchise, and managing Cooking Light Magazine’s rewarding foray into licensed partnerships. For the past four years, Milin has balanced his career with attending law school part-time while maintaining a top 20 percent class rank. Milin graduated from Seton Hall University’s School of Law this past May, receiving the Juris Doctorate with a concentration in Intellectual Property and Entertainment Law. In July, Milin will be taking both the New York and New Jersey Bar Exams. When Milin isn’t signing deals for his clients or studying law, he spends time playing and coaching basketball and is an active participant in New Jersey politics, where he has served as a candidate for Parsippany, New Jersey’s Township Council and is currentlyan advisor to Parsippany’s Mayor.

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Licensee Award

Digital Licensee

Egmont Publishing Minecraft Blockopedia

IDW Publishing Syklanders: The Kaos Trap comic-book series

JAKKS Paciﬁc Nintendo product line

Jazwares, LLC Minecraft Overworld Series #2 Toys

K’NEX Brands Plants v. Zombies building sets

Smith & Brooks Plants vs. Zombies apparel

Zara Terez Candy Crush apparel collection

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Property Award

Digital Program

Angry Birds Transformers Rovio Entertainment Ltd. and Hasbro

Candy Crush King Digital Entertainment/Striker Entertainment

Hatsune Miku

Line Friends

Crypton Future Media, Inc.

Line Friends Corp.

Minecraft

S.o. R.a.d. at Kohls

Mojang

AwesomenessTV

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Property Award

Celebrity or Music Program

One Direction

Scandale Paris

Modest Management/Global Merchandising Services Ltd.

Halle Berry and Hop Lun (HK) Ltd./Creative Artists Agency

Skinnygirl Bethenny Frankel/Creative Artists Agency

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Promotion Award

Licensed Promotion

AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks

Cartoon Network’s Stop Bullying: Speak Up @ Journeys Kidz

AMC/Striker Entertainment

Cartoon Network

Eat Brighter!

Kiehl’s/Norman Rockwell Holiday Family Values Retailer Promotion

Sesame Workshop

The Norman Rockwell Family Agency/IMG Worldwide

Teenage Mutant Ninja Turtles Movie & Pizza Hut National Campaign

Transformers: Age of Extinction & Oreo Global Campaign

Paramount Pictures

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Licensee Award

Sports or Sports-Themed Entertainment Licensee

ALWAYS Books Ltd

Athlitacomics

NHL/The Home Team children’s picture books

NFLPA wearable and collectible product line

Imangi Studios

ISC Sports Pty Ltd

NFLPA/Temple Run 2 mobile game

National Rugby League and ISC Marvel Heroes jerseys

MK Trend Co., Ltd

Wes and Willy LLC

National Basketball Association fashion collection

Collegiate/kids’ football uniform pajamas

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Property Award

Sports or Sports-Themed Entertainment Program

Australian Football League

German National Football Team

Australian Football League

German Football Association/ DFB-Wirtschaftsdienste GmbH

National Basketball Association

National Rugby League

National Basketball Association

National Rugby League/Velocity Brand Management

NFLPA

PGA TOUR

NFL Players Inc.

PGA TOUR/IMG Worldwide

WWE

World Cup

WWE

FIFA

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Licensee Award

Lifestyle: Art, Design or Fashion Licensee

The Absolut Company The Absolut Andy Warhol Edition vodka

The Northwest Company American Heritage Collection raschel throws

Osborne and Little Matthew Williamson wallpaper and furnishing fabric

Samick Musical Instrument Co. Ltd Paul Frank musical instruments line

StoryToys The World of Eric Carle/The Very Hungry Caterpillar apps

Winning Solutions, Inc. Charles Fazzino 3D Scrabble

Winning Solutions, Inc. Limited Edition Coach Monopoly

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Property Award

Lifestyle: Art, Design or Fashion Program

Andy Warhol

The Bombay Company

The Andy Warhol Foundation for the Visual Arts, Inc

The Bombay Company, HermesOTTO International USA/The Wildflower Group

Cupcakes and Cashmere

Danskin Iconix Europe LLC

FCupcakes and Cashmere LLC/ Brand Central LLC

Romero Britto

The Very Hungry Caterpillar/ The World of Eric Carle

Romero Britto/Exim Licensing

Eric Carle Studio/The Joester Loria Group

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Licensee Award

Character or Toy Brand Licensee - Soft Goods

Jeffrey Campbell Hello Kitty limited edition footwear collection

Jerry Leigh Apparel My Little Pony apparel collection

Junk Food Clothing Co. DC Comics apparel collection

Lazy Oak Garfield adult apparel collection

Richard Leeds International DC Comics womenâ&#x20AC;&#x2122;s/juniorsâ&#x20AC;&#x2122; sleepwear collection

Smith & Brooks Disney Princess girlswear collection

Under Armour Captain America collection

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Licensee Award

Character or Toy Brand Licensee - Hard Goods

Beats by Dre

Bukeuksung

Hello Kitty limited edition collection of custom headphones and earphones

The Little Prince lamp

Hasbro

HTI Toys

Marvel Super Hero Mashers

Barbie & Me Colour Change Glam Bag

Kahootz

LAFOOD

Spirograph product line

Sesame Street healthy food

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Property Award

Character or Toy Brand Program

Care Bears and Little Twin Stars

Filly Dracco Netherlands B.V

AG Properties and Sanrio, Inc./Mindworks Entertainment

Hello Kitty

Marvel

Sanrio, Inc.

Marvel Entertainment and The Walt Disney Company

My Little Pony

Samurai Animals

Hasbro

Kensin Co., Ltd.

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Experiential Award

Location-Based or Experiential Initiative

AMC The Walking Dead Halloween Horror Nights at Universal Studios AMC/Striker Entertainment

Batman 75th Anniversary Warner Bros. Consumer Products

Hello Kitty Con 2014 Sanrio

The Mazerunner Adventure Live! Twentieth Century Fox

Monopoly Branded Live Experience Mall Promotion Hasbro/20too

Transformers: The Ride â&#x20AC;&#x201C; 3D Hasbro

The Wizarding World of Harry Potter Warner Bros. Consumer Products

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Licensee Award

Corporate Brand Licensee

Argento SC Car and Driver automotive accessories

Growers Marketing, LLC Green Giant Fresh produce

NestlĂŠ Nesquik Girl Scout Cookies chocolate milk beverages

Reynolds Consumer Products/Hefty Brand Arm & Hammer/Hefty Ultimate waste bags

Simmons Bedding Company ComforPedic iQ Mattress endorsed by Andrew Weil, MD

Swan Hose Scotts Miracle-Gro hoses

Vision-Ease Lens Coppertone polarized lenses

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Property Award

Corporate Brand Program

Arm & Hammer Church & Dwight/Brandgenuity LLC

Dr Pepper Snapple Group Dr Pepper Snapple Group/Brand Central LLC

HGTV HOME

JCB

Scripps Networks/Beanstalk

JC Bamford Excavators Ltd./JCB

Scotts Miracle-Gro

STANLEY, BLACK + DECKER, DeWalt

The Scotts Miracle-Gro Company/Seltzer Licensing Group

Stanley Black & Decker, Inc./Beanstalk

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LIMA Board

LIMA Thanks

One of LIMAâ&#x20AC;&#x2122;s assets is that it maintains a strong Board of Directors, who collectively, through their experience and individual perspectives, reflect the broad reach of the licensing industry. The occasion of the LIMA International Licensing Awards provides an ideal opportunity to pay tribute to the respected individuals who are completing their term as LIMA Board Members. These are:

CiĂĄran Coyle

Dell Furano

Vice President & Head of Global Brand Licensing Electrolux Group Global Brand Licensing

CEO, Epic Rights LLC

Elias Hofman

Sara Nemerov

Pete Yoder

President, Exim Licensing

Founder & CEO, ENVY Branding, LLC

Vice President Cartoon Network Enterprises

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Hall of Fame 2015

Hall of Fame Inductee Cheryl Stoebenau, President of CAS Marketing Hall of Fame Inductee 2015 “Cheryl Stoebenau is a force of nature in the licensing industry,” states LIMA President Charles Riotto, echoing a view held by many of this very special lady. “She is an exceptional professional with decades of impressive success, and she’s been central to LIMA’s fundraising work supporting the Children’s Brain Tumor Foundation (CBTF). She is simply second-to-none,” he added.

heryl Stoebenau is no stranger to the pages of the LIMA Awards Ceremony Program, having been an integral part of the Association’s fundraising for tribute ads over the last decade. This year, LIMA is proud to have her front and center, joining the ranks of other industry pioneers as the latest inductee into the Licensing Hall of Fame. Cheryl began her licensing career in 1972 with Hallmark, then moved to Coleco as Executive Director of Licensing working on Cabbage Patch Kids before forming her own agency in 1986. As one of the industry’s leading agents, she has helped to unite some of the industry’s largest manufacturers – including Added Extras,

“Without doubt Cheryl Stoebenau is an exceptional asset to the licensing industry and the world at large.”

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Hall of Fame 2015

Berkshire, Jay Franco and Children’s Apparel Network – with leading content providers and licensors. She has continually demonstrated her commitment and dedication to the industry as a trusted, valuable licensing resource and industry mentor, including through her two terms on the LIMA Board of Directors. As a member of the licensing community, Cheryl’s legacy is tremendous, and moreover, her work for LIMA’s Charity Committee unparalleled. Her incredible energy, “Her incredible energy, unwavering unwavering dedication and consistent ‘can do’ attitude dedication and consistent ‘can do’ has been the driving force attitude has been the driving force in raising $5 million for in raising $5 million for Children’s Children’s Brain Brain Tumor Foundation.” Tumor Foundation. As Co-Chair of the Charity Committee she coordinates all activity for the team of volunteers and personally brings in contributions from companies across the industry, investing hundreds of hours of professional and personal time pursuing a cure for children suffering from brain tumors. She has truly given the industry a cause to rally around, and leads the way with her passion for giving back. Cheryl’s dedication to children’s related cause-marketing tied into licensing began early in her career and continues strongly to this day. She has recognized the value and effect licensed properties have on children and, from the outset of her career, has harnessed that power to give back to the community the licensing industry sells to and depends upon for its survival. Without doubt Cheryl Stoebenau is an exceptional asset to the licensing industry and the world at large.

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Retailer Award

Retailer Program

Cost Plus World Market Downton Abbey

Hastings AMC The Walking Dead

Jay Jays Adventure Time

KappAhl Fifty Shades of Grey

Kohl’s Department Stores Disney’s Frozen

PetSmart National Geographic Society

Toys R Us Teenage Mutant Ninja Turtles – Turtles in Training

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Licensee Award

Film, Television, or Entertainment Live Action Licensee - Soft Goods

Accessory Innovations

Andover Fabrics

Star Wars R2D2 light-up & voice-activated backpack

Downton Abbey fabric collection

Groovy UK

Heritage Lace

Breaking Bad cooksuit jumpsuit

Downton Abbey by Heritage Lace

M•A•C Cosmetics

Vans

Maleﬁcent Collection by M•A•C Cosmetics

Star Wars collection

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Licensee Award

Film, Television, or Entertainment Live Action Licensee - Hard Goods

Bluw Star Wars homewares

Hasbro Star Wars Rebels Inquisitor Lightsaber

JAKKS Pacific Maleﬁcent product line

Lovehoney Fifty Shades of Grey: Official Pleasure Collection

Sega Alien: Isolation video game

Trick or Treat Studios

Weeks Roses Downton Abbey/Anna’s Promise rose

AMC The Walking Dead Halloween masks and costumes

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Property Award

Film, Television, or Entertainment Live Action Program

AMC The Walking Dead

Breaking Bad Sony Pictures Entertainment

AMC/Striker Entertainment

Downton Abbey Disney’s Maleficent The Walt Disney Company/Disney Consumer Products

Game of Thrones HBO/LMI, Bradford

NBCUniversal International Television Production/Knockout Licensing

Marvel’s Captain America: The Winter Soldier Marvel Entertainment and The Walt Disney Company

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Licensee Award

Television, or Entertainment Animated Licensee - Soft Goods

Havaianas

Hybrid Apparel

Despicable Me ﬂip ﬂops

Despicable Me apparel

Jay Franco and Sons, LLC Disney’s Frozen bedding, bath, and beach & travel product line

The Northwest Company Disney’s Frozen silk touch throw

M•A•C Cosmetics The Simpsons make-up collection

Smith & Brooks Disney’s Frozen girlswear

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Licensee Award

Television, or Entertainment Animated Licensee - Hard Goods

Cardinal Industries, Inc.

JAKKS Pacific

Despicable Me Puzz 3D (Stuart the Minion)

Disney’s Frozen/Snow Glow Elsa doll

Just Play

LEGO

Doc McStuffins Get Better Talking Mobile

Star Wars – The Ghost set

NECA

Playmates Toys

The Simpsons celebrity guest stars product line

Teenage Mutant Ninja Turtles product line

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Property Award

Film, Television, or Entertainment Animated Program

Ali the Fox Beijing Dream Castle Culture Co., Ltd.

Despicable Me Franchise Universal Pictures & Illumination Entertainment/Universal Partnerships & Licensing

Disneyâ&#x20AC;&#x2122;s Frozen The Walt Disney Company/Disney Consumer Products

My Little Pony Hasbro

PAW Patrol Spin Master Ltd.

Peppa Pig Entertainment One

Teenage Mutant Ninja Turtles Nickelodeon

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Property Award

Overall Best Licensed Program

AMC The Walking Dead AMC/Striker Entertainment

Downton Abbey

The Walt Disney Company/Disney Consumer Products

NBCUniversal International Television Production/Knockout Licensing

Minecraft

My Little Pony

Mojang

Hasbro

One Direction Modest Management/ Global Merchandising Services Ltd.

Disneyâ&#x20AC;&#x2122;s Frozen

Scotts Miracle-Gro The Scotts Miracle-Gro Company/Seltzer Licensing Group

The Very Hungry Caterpillar/ The World of Eric Carle Eric Carle Studio/The Joester Loria Group

STANLEY, BLACK + DECKER, DeWalt Stanley Black & Decker, Inc./Beanstalk

World Cup FIFA

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UNIVERSAL PARTNERSHIPS & LICENSING Warmly Congratulates

CHERYL STOEBENAU On Your Induction Into The LIMA Licensing Hall Of Fame

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IS PROUD TO SUPPORT THE CHILDREN’S BRAIN TUMOR FOUNDATION AND ITS IMPORTANT MISSION

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CSS Industries, Inc. and all the companies in the CSS family are pleased to support the Children's Brain Tumor Foundation and extend our congratulations to

Cheryl Stoebenau

on her induction into the Licensing Industry Hall of Fame.

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We are proud to support the

Childrenâ&#x20AC;&#x2122;s Brain Tumor Foundation and we congratulate

Cheryl Stoebenau on her induction into the LIMA Hall of Fame

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The Electrolux Business Accelerators

Electrolux Global Brand Licensing Congratulates Cheryl Stoebenau! Visit us: SPLiCE booth in Lounge J43 Contact: deandra.alfero@electrolux.com Read more: electrolux.com/licensing

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proudly congratulates Cheryl Stoebenau for her continued support of the Childrenâ&#x20AC;&#x2122;s Brain Tumor Foundation

The Electrolux Business Accelerators

Electrolux Global Brand Licensing Congratulates Cheryl Stoebenau! Visit us: SPLiCE booth in Lounge J43 Contact: deandra.alfero@electrolux.com Read more: electrolux.com/licensing

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LIMA congratulates all of tonight’s Licensing Awards Nominees And our Hall of Fame Inductee Cheryl Stoebenau

Cheryl, your commitment to LIMA, theLIMA licensing industry and, most congratulates allimportantly, of tonight’s the children of CBTF inspires us every day.

Licensing Awards Nominees Welcome the Hall of Fame – you deserve it! Andto our Hall of Fame Inductee Cheryl Stoebenau

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Congratulations to all LIMA Licensing Excellence Award Nominees. Big shout out to Cheryl Stoebenau on an honor well deserved. 420 5th Ave. 28th Floor New York, NY 10018 212-221-1542 www.berkshireinc.com

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Warner Bros. Consumer Products proudly supports the important work of the

Childrenâ&#x20AC;&#x2122;s Brain Tumor Foundation and recognizes

Cheryl Stoebenau for her induction into The Licensing Industry Hall of Fame

Warner Bros. Consumer Products proudly supports the important work of the

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NICKELODEON SALUTES the inspiring work of

CHILDREN’S BRAIN TUMOR FOUNDATION and congratulates this year’s Licensing Awards Nominees and Hall of Fame Inductee:

CHERYL STOEBENAU The Electrolux Business Accelerators

Electrolux Global Brand Licensing Congratulates Cheryl Stoebenau! Visit us: SPLiCE booth in Lounge J43 Contact: deandra.alfero@electrolux.com Read more: electrolux.com/licensing

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THE SG COMPANIES Proudly supports the important work of the

Children’s Brain Tumor Foundation and recognizes

CHERYL STOEBENAU On her well deserved induction into the Licensing Hall of Fame

Bernie Leifer &

141 West 36th Street • 22nd floor • New York, NY 10018 •800-969-9016

WWW.THESGCOMPANIES.COM

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B RAN D M AN AG E M E N T • D E S I G N • S AL E S • D I S T RI B UT I O N

WOULD LIKE TO COMMEND

The Electrolux Business Accelerators

Electrolux Global Cheryl Stoeb Stoebenau enau Brand Licensing Congratulates Cheryl Stoebenau!

ON HER SIGNIFICANT CONTRIBUTION TO THE LICENSING INDUSTR RY Y

Visit us: SPLiCE booth in Lounge J43 Contact: deandra.alfero@electrolux.com Read more: electrolux.com/licensing Bioworld is honored to make ongoing contributions to the Children’s Brain Tumor Foundation and proud to support the “Be Super to a Hero” campaign in 2015

W W W. B I O W O R L D M E R C H . C O M

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Hasbro warmly congratulates

Cheryl Stoebenau

for her well deserved induction into the Hall of Fame â&#x20AC;˘

YO U R F R I E N D S

â&#x20AC;˘

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Congratulations to Hall of Fame inductee Cheryl Stoebenau. We salute LIMA for its support of the Children’s Brain Tumor Foundation! buildabear.com®

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Past Award Recipients

30 Years Of LIMA Award Winners Here we take a look back at the companies and brands that have received LIMA awards over the last three decades.

2014 Awards for 2013 Best Art or Design Program of the Year: Dena by Dena Designs, Inc. Best Art or Design Licensee of the Year: Junk Food Clothing Co. For Jean-Michel Basquiat Best Celebrity Program of the Year: Cake Boss – Buddy Valastro by Discovery Communications Best Celebrity Licensee of the Year: Thomas Pink Limited For The Beatles Best Character or Toy Brand Program of the Year: Monster High by Mattel, Inc. Best Character or Toy Brand Licensee of the Year – Hard Goods: LEGO For LEGO Star Wars Best Character or Toy Brand Licensee of the Year – Soft Goods: Junk Food Clothing Co. For DC Comics Best Corporate Brand Program of the Year: Girl Scouts of the USA by Girl Scouts of the USA/The Wildﬂower Group, LLC Best Corporate Brand Licensee of the Year: Bassett Furniture For HGTV HOME Design Studio Only at Bassett

Best Digital/New Media Program of the Year: Angry Birds Star Wars by Rovio Entertainment Ltd. & Lucasﬁlm Ltd.

Best Digital/New Media Licensee of the Year: Jazwares For Minecraft Best Film, Television, or Entertainment Program of the Year: Duck Dynasty by A+E Networks/Brandgenuity Best Film, Television, or Entertainment Licensee of the Year – Hard Goods: Playmates Toys, Inc. For Teenage Mutant Ninja Turtles Best Film, Television, or Entertainment Licensee of the Year - Soft Goods: Accessory Innovations For Teenage Mutant Ninja Turtles Best Sports or Sports-Themed Entertainment Program of the Year: WWE Best Sports Licensee of the Year: Junk Food Clothing Co. For Vintage NFL Best Licensed Promotion of the Year: Anchorman 2: The Legend Continues – Durango Best Location-Based or Experiential Initiative of the Year: The Walking Dead: Hollywood Horror Nights at Universal Studio Best Retailer of the Year: Hot Topic For Doctor Who Overall Best Licensed Program of the Year: Duck Dynasty by A+E Networks/Brandgenuity

2013 Awards for 2012 Best Art or Design Program of the Year: The Very Hungry Caterpillar/The World of Eric Carle (by Eric Carle Studio/The Joester Loria Group) Best Art or Design Licensee of the Year: Kids Preferred For The Very Hungry Caterpillar/The World of Eric Carle) Best Character or Toy Brand Program of the Year: Skylanders (by Activision Publishing, Inc.) Best Character or Toy Brand Licensee of the Year – Hard Goods: LEGO For Marvel Super Heroes Best Character or Toy Brand Licensee of the Year – Soft Goods: Alfred Angelo For Disney Fairy Tale Weddings Best Corporate Brand Program of the Year: HGTV HOME (by HGTV HOME/Beanstalk) Best Corporate Brand Licensee of the Year: Sherwin-Williams For HGTV HOME Best Film, Television, Celebrity, or Entertainment Program of the Year: Marvel’s The Avengers (by The Walt Disney Company/Marvel Entertainment) Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods: CVS/Pharmacy For NUANCE Salma Hayek

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Past Award Recipients Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods: Vans For Yo Gabba Gabba! Best Sports Program of the Year: National Basketball Association Best Sports Licensee of the Year Junk Food Clothing Co. For Vintage NFL Best Licensed Promotion of the Year: 50 Years the Art of Soup: Campbell Soup Company For Andy Warhol at Target Best Retailer of the Year: Hot Topic For The Hunger Games Overall Best Licensed Program of the Year: Skylanders (by Activision Publishing, Inc.)

2012 Awards for 2011 Best Art or Design Program of the Year: Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises Best Art or Design Licensee of the Year: Navigate Ltd. For Very Hungry Caterpillar Best Character or Toy Brand Program of the Year: Angry Birds by Rovio Entertainment Ltd. Best Character or Toy Brand Licensee of the Year – Hard Goods: Commonwealth Toy & Novelty Co. For Angry Birds Best Character or Toy Brand Licensee of the Year – Soft Goods: SGFootwear For Pillow Pets Best Corporate Brand Program of the Year: Jelly Belly by Jelly Belly Candy Company/The Licensing Company North America, Inc. Best Corporate Brand Licensee of the Year – Hard Goods: Thermos L.L.C. For Under Armour

Best Corporate Brand Licensee of the Year – Soft Goods: SGI Apparel For Harley-Davidson Best Film, Television, Celebrity, or Entertainment Program of the Year: Peppa Pig by Entertainment One Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods: Redan Publishing Ltd. For Peppa Pig Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods: Jay Franco and Sons, Inc. For Star Wars Best Sports Program of the Year: The NBA by NBA Entertainment Best Sports Licensee of the Year – Hard Goods: Topps International For Indian Premier League Best Sports Licensee of the Year – Soft Goods: Junk Food Clothing For Junk Food Vintage NFL Best Licensed Promotion of the Year: Hello Kitty Beauty at Sephora by Sanrio, Inc. – tied with – M•A•C Wonder Woman Collection by DC Comics/Warner Bros. Consumer Products Best Retailer of the Year: Walgreens For The Biggest Loser Overall Best Licensed Program of the Year: Angry Birds by Rovio Entertainment Ltd.

2011 Awards for 2010 Best Art or Design Program of the Year: Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises Best Art or Design Licensee of the Year: Dom Pérignon For Andy Warhol Best Character or Toy Brand Program of the Year: Hello Kitty by Sanrio, Inc.

Best Character or Toy Brand Licensee of the Year – Hard Goods: smart USA For Hello Kitty Best Character or Toy Brand Licensee of the Year – Soft Goods: Loungeﬂy For Hello Kitty Best Corporate Brand Program of the Year: Animal Planet by Discovery Communications/The Joester Loria Group Best Corporate Brand Licensee of the Year: Shabby Chic For Simply Shabby Chic at Target Best Film, Television, Celebrity, or Entertainment Program of the Year: Toy Story 3 by The Walt Disney Company Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods: LEGO For Harry Potter Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods: Awake, Inc. For Glee Best Sports Program of the Year: NASCAR Team Properties by NASCAR and Teams Best Sports Licensee of the Year: JAKKS Paciﬁc, Inc. For Ultimate Fighting Championship Best Licensed Promotion of the Year: Dove Glee for All by Twentieth Century Fox Film Corp. Best Retailer of the Year: Boots For Strictly Come Dancing Overall Best Licensed Program of the Year: Toy Story 3 by The Walt Disney Company

2010 Awards for 2009 Art Program of the Year: Paul Frank by Paul Frank Industries, Inc. & Gator Group

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Past Award Recipients Art Licensee of the Year: LF USA’s Kids Headquarters Investments Division For Paul Frank Character/Toy Brand Program of the Year: Barbie by Mattel, Inc. Character/Toy Brand Licensee of the Year – Hard Goods: Digital Blue For LEGO Character/Toy Brand Licensee of the Year – Soft Goods: Mighty Fine For Peanuts Corporate Brand Program of the Year: Food Network by Scripps Enterprises & Brandgenuity LLC Corporate Brand Licensee of the Year – Hard Goods: Creative Designs International, a division of JAKKS Paciﬁc, Inc. For Black & Decker Corporate Brand Licensee of the Year – Soft Goods: adidas Originals For Vespa Film, Television, Celebrity, or Entertainment Program of the Year: The Twilight Saga: New Moon by Summit Entertainment Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods: Cardinal Industries, Inc. For The Twilight Saga: New Moon Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods: National Entertainment Collectibles Association, Inc. For The Twilight Saga: New Moon Sports & Sports-Themed Entertainment Program of the Year: ESPN Sports & Sports-Themed Entertainment Licensee of the Year: Electronic Arts For FIFA Licensed Promotion of the Year: Scrabble at Subway by Hasbro, Inc.

Retailer of the Year: Nordstrom For The Twilight Saga: New Moon Overall Best Licensed Program of the Year: The Twilight Saga: New Moon by Summit Entertainment

2009 Awards for 2008 Art Brand Program of the Year: The Andy Warhol Global Licensing Program by The Andy Warhol Foundation For the Visual Arts, Inc. Art Brand Licensee of the Year: Toynami For Skelanimals Character Brand Program of the Year: Hello Kitty by Sanrio, Inc. Character Brand Licensee of the Year – Hard Goods: Kodak Gallery For Hello Kitty Character Brand Licensee of the Year – Soft Goods: Brieﬂy Stated, Inc. For Disney Characters Corporate Brand Program of the Year: Jeep Consumer Products by Chrysler LLC & The Joester Loria Group Corporate Brand Licensee of the Year: Sakar For Crayola Film, Television & Entertainment Brand Program of the Year: Twilight by Summit Entertainment LLC, Striker Entertainment, Most Management Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: Spin Master Ltd. For Bakugan Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: National Entertainment Collectibles Association, Inc. For Twilight

Sports & Sports-Themed Entertainment Brand Program of the Year: Beijing 2008 Olympic Games by IOC/The Beijing Organizing Committee For the Games of the XXIX Olympiad Sports & Sports-Themed Entertainment Brand Licensee of the Year – Hard Goods: Electronic Arts For Madden NFL 08 Sports & Sports-Themed Entertainment Brand Licensee of the Year – Soft Goods: The Northwest Company, LLC For Collegiate Sports Program Licensed Promotion of the Year: The Dark Knight Theatrical Release Retailer of the Year: Hot Topic For Twilight Overall Best Licensed Program of the Year: Bakugan by Nelvana Enterprises & Cartoon Network Enterprises

2008 Awards for 2007 Art Brand License of the Year: Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC Art Brand Licensee of the Year: FTD, Inc. For Vera Wang Character Brand License of the Year: It’s Happy Bunny by J.K. Benton Design Studio/CopCorp Licensing Character Brand Licensee of the Year – Hard Goods: Creative Designs International, a Div. of JAKKS Paciﬁc, Inc. For Disney Princess Character Brand Licensee of the Year – Soft Goods: Mighty Fine For Disney Couture Corporate Brand License of the Year: Coca-Cola by The Coca-Cola Company

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Past Award Recipients Character Brand Licensee of the Year – Hard Goods: Scholastic Inc. For It’s Happy Bunny

Character Brand Licensee of the Year – Hard Goods: CSS Industries, Inc. For Mr. & Mrs. Potato Head

Character Brand Licensee of the Year – Soft Goods: Steve & Barry’s For Marvel

Character Brand Licensee of the Year – Soft Goods: Jerry Leigh Apparel For It’s Happy Bunny

Corporate Brand License of the Year: Jeep by DaimlerChrysler Corporation/The Joester Loria Group

Corporate Brand License of the Year: Crayola by Binney & Smith, Inc./Nancy Bailey & Associates, Inc.

Corporate Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. For Power Wheels Jeep Hurricane

Corporate Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. For Cadillac Escalade

Corporate Brand Licensee of the Year – Soft Goods: Mighty Fine For McDonald’s

Corporate Brand Licensee of the Year – Soft Goods: Mighty Fine For Ford, Mustang, Pinto

Film, Television & Entertainment Brand License of the Year: Disney/Pixar Cars by The Walt Disney Company

Film, Television & Entertainment Brand License of the Year: Dora the Explorer by Nickelodeon

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. For T.M.X. Elmo

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: Hasbro, Inc. For Star Wars

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: Disguise, Inc. For Pirates of the Caribbean

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: Kids Headquarters For Dora the Explorer

Licensed Promotion of the Year: High School Musical 2 All Access Ticket

Sports Brand Licensee of the Year: Steve & Barry’s For Starbury

Merit Award for Licensing Creativity: J.K. Benton Design Studio & CopCorp Licensing For Drug-Free Bunny

Sports Brand License of the Year: World Poker Tour by World Poker Tour Enterprises/Brandgenuity

Retailer of the Year: Toys “R” Us For Deal or No Deal

Corporate Brand Licensee of the Year – Tie: JAKKS Pets, a Div. of JAKKS Paciﬁc, Inc. For American Kennel Club Corporate Brand Licensee of the Year – Tie: Unilever For Life Savers Popsicle Film, Television & Entertainment Brand License of the Year: High School Musical 2 by The Walt Disney Company Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: JAKKS Paciﬁc, Inc. For Hannah Montana Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: Millennium Apparel Group, Inc. For Hannah Montana Sports & Sports-Themed Entertainment Brand License of the Year: ESPN Sports & Sports-Themed Entertainment Brand Licensee of the Year: Hallmark For ESPN Retailer of the Year: Wal-Mart For High School Musical 2

Overall Best License of the Year: High School Musical 2 by The Walt Disney Company

2007 Awards for 2006 Art Brand License of the Year: Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC Art Brand Licensee of the Year: Levi Strauss & Co. For Andy Warhol Character Brand License of the Year: Peanuts by United Media

Promotion of the Year: Happy Feet by Warner Bros. Consumer Products Overall Best License of the Year: Disney/Pixar Cars by The Walt Disney Company

2006 Awards for 2005 Art Brand License of the Year: Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC Character Brand License of the Year: Disney’s Cinderella by The Walt Disney Company/Disney Consumer Products

Sports Brand Licensee of the Year: Digital Blue For Tony Hawk Retailer of the Year: Hot Topic For Napoleon Dynamite Promotion of the Year: Healthy Habits For Life by Sesame Workshop & Sunkist Overall Best License of the Year: Star Wars: Episode III Revenge of the Sith by Lucasﬁlm Ltd.

2005 Awards for 2004 Art Brand License of the Year: It’s Happy Bunny by J.K. Benton Design Studio/CopCorp Licensing

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Past Award Recipients Character Brand License of the Year: Care Bears by American Greetings/The Joester Loria Group Character Brand Licensee of the Year – Hard Goods: Modern Publishing For Care Bears Character Brand Licensee of the Year – Soft Goods: Disguise, Inc. For Care Bears Corporate Brand License of the Year: Jeep by DaimlerChrysler/The Joester Loria Group Corporate Brand Licensee of the Year: Mead For Scholastic Brand Film & Television Brand License of the Year: Dora The Explorer by Nickelodeon Film & Television Brand Licensee of the Year – Hard Goods: Fisher-Price For Dora The Explorer Film & Television Brand Licensee of the Year – Soft Goods: Disguise, Inc. For Spider-Man 2 Sports Brand Licensee of the Year: United States Playing Card Co. For World Poker Tour Retailer of the Year: Target for SpongeBob SquarePants Promotion of the Year: Spider-Man 2 The Movie Promotion

Character Licensee of the Year – Soft Goods: Disguise, Inc. For Disney Princess Corporate License of the Year: Olay by The Procter & Gamble Company/Nancy Bailey & Associates, Inc. Corporate Licensee of the Year: VTech For AT&T Entertainment License of the Year: The Lord of the Rings by New Line Cinema Entertainment Licensee of the Year – Hard Goods: Spin Master Toys For The Wiggles Entertainment Licensee of the Year – Soft Goods: Disguise, Inc. For The Hulk Movie Sports/Special Events License of the Year: Major League Baseball (Japan) by IMG Licensing Retailer of the Year: JC Penney For The Nick Zone Promotion of the Year: SpongeBob Month at Wal-Mart Overall Best License of the Year: Bratz by Isaac Larian/MGA Entertainment

2003 Awards for 2002

Corporate License of the Year: Jeep by Daimler Chrysler/The Joester Loria Group Corporate Licensee of the Year – Hard Goods: The Singing Machine Co., Inc. For MTV Corporate Licensee of the Year – Soft Goods: Marcolin USA, Inc. For CoverGirl Entertainment License of the Year: Spider-Man the Movie (The Columbia Pictures Theatrical Release) Entertainment Licensee of the Year – Hard Goods: Activision, Inc. For Spider-Man the Movie Entertainment Licensee of the Year – Soft Goods: Brieﬂy Stated, Inc. For SpongeBob SquarePants Sports/Special Events License of the Year: National Basketball Association (NBA) Sports/Special Events Licensee of the Year: Mitchell & Ness For NBA Retailer of the Year: Hot Topic For SpongeBob SquarePants Promotion of the Year: Spider-Man the Movie MultiPartner Promotional Program (Columbia Pictures) International License of the Year: Spider-Man the Movie (The Columbia Pictures Theatrical Release)

Overall Best License of the Year: Spider-Man 2 by Spider-Man Merchandising LP (Marvel Enterprises & Sony Pictures Consumer Products)

Art License of the Year: Mary Engelbreit

2004 Awards for 2003

Character Licensee of the Year – Hard Goods: Play Along, Inc. For Care Bears

Merit Award for Licensing Creativity: The Licensing Group Ltd.

Character Licensee of the Year – Soft Goods: Disguise, Inc. For Spider-Man Classic

Overall Best License of the Year: Spider-Man the Movie (The Columbia Pictures Theatrical Release)

Art License of the Year: Artlist Collection: The Dog by Artlist Intl./4Kids Entertainment Character License of the Year: Bratz by Isaac Larian/MGA Entertainment

Character Licensee of the Year – Hard Goods: Play Along, Inc. For Care Bears

Character License of the Year: Clifford the Big Red Dog by Scholastic Entertainment

International Licensing Agency of the Year: Copyright Promotions Licensing Group For 2002 FIFA World Cup Korea/Japan

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Past Award Recipients

2002 Awards for 2001

2001 Awards for 2000

2000 Awards for 1999

Art License of the Year: Susan Sargent by Art Impressions

Art License of the Year: Mary Engelbreit

Brand/Corporate License of the Year: M&M’s

Brand/Corporate License of the Year: Scholastic Brand Licensing Program by Scholastic Entertainment Brand/Corporate Licensee of the Year: Flying Colors/Jakks For Nickitivities Entertainment/Character License of the Year: Bob the Builder by HIT Entertainment Entertainment/Character Licensee of the Year – Hard Goods: Hasbro, Inc. For Bob the Builder Entertainment/Character Licensee of the Year – Soft Goods: Children’s Apparel Network For Bob the Builder Fashion License of the Year: Mudd by Ingroup Licensing Sports/Special Events License of the Year: NASCAR Sports/Special Events Licensee of the Year: Alexander Global Promotions For Major League Baseball Retailer of the Year: Target For SpongeBob SquarePants Promotion of the Year: SpongeBob SquarePants/Target Initiative International License of the Year: Harry Potter and the Philosopher’s Stone by Warner Bros. Consumer Products – Int’l. Licensing

Brand/Corporate License of the Year: Barbie Brand/Corporate Licensee of the Year – Hard Goods: KIDdesigns (Barbie) Brand/Corporate Licensee of the Year – Soft Goods: Mamiye (Barbie) Entertainment/Character License of the Year: Powerpuff Girls Entertainment/Character Licensee of the Year – Hard Goods: Pressman Toy Corp. (Who Wants to be a Millionaire?) Entertainment/Character Licensee of the Year – Soft Goods: Jerry Leigh Entertainment Apparel (Powerpuff Girls) Fashion License of the Year: Tommy Bahama Sports/Special Events License of the Year: Dale Earnhardt Sports/Special Events Licensee of the Year: Activision (Tony Hawk Pro Skater) Retailer of the Year: FAO Schwarz for Eloise Promotion of the Year: Warner Bros. Consumer Products: The Batman/On Star Adventures International License of the Year: Bob the Builder International Licensing Agency of the Year: HIT Entertainment

International Licensing Agency of the Year: Warner Bros. Consumer Products – Int’l. Licensing

Merit Award for Licensing Creativity: Chicken Soup For the Mother’s Soul

Merit Award: Spencer Gifts

Overall Best License of the Year: Powerpuff Girls

Overall Best License of the Year: Bob the Builder by HIT Entertainment

Brand/Corporate Licensee of the Year – Hard Goods: Fisher-Price (Harley Davidson Power Wheels Ride-On) Brand/Corporate Licensee of the Year – Soft Goods: Buster Brown & Company (Barbie Shoes) Entertainment/Character License of the Year: Pokemon Entertainment/Character Licensee of the Year – Hard Goods: Wizards of the Coast (Pokemon) Entertainment/Character Licensee of the Year – Soft Goods: Kids’ Headquarters (Blue’s Clues Apparel) Entertainment/Character Retailer of the Year: Sears (Pokemon and Blue’s Clues) Fashion License of the Year: FUBU Fashion Licensee of the Year: WestPoint Stevens (Joe Boxer Domestics) Fashion Retailer of the Year: Target Stores (Cherokee Brand) Sports/Special Events License of the Year: 1999 FIFA Women’s World Cup Sports/Special Events Licensee of the Year – Hard Goods: Hasbro (NASCAR Winner’s Circle Program) Sports/Special Events Licensee of the Year – Soft Goods: Nike (Mia Hamm Jerseys) Sports/Special Events Retailer of the Year: Wal-Mart (Motor Sports Merchandise) Promotion of the Year: The itsy bitsy Entertainment Company (Teletubbies/Burger King) International License of the Year: The Simpsons (Fox Licensing)

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Past Award Recipients International Licensing Agency of the Year: Copyright Promotions Licensing Group Plc (UK) (Star Wars Episode 1) Merit Award for Licensing Creativity: Mumm’s the Word (Debbie Mumm Holiday Dinnerware Collection) Overall Best License of the Year: Pokemon

1999 Winners for 1998

Sports/Special Events Licensee of the Year – Soft Goods: VF Knitwear (NASCAR Apparel) Sports/Special Events Retailer of the Year: JC Penney (Simply for Sports) Promotion of the Year: Sony Signatures (Godzilla/Taco Bell)

Brand/Corporate License of the Year: Taco Bell/Brian P. Hakan & Associates

International License of the Year: Royal Doulton (Doulton Perfume)

Brand/Corporate Licensee of the Year – Hard Goods: Fun-4-All (Taco Bell Plush)

International Licensing Agency of the Year: BBC/Ragdoll Productions (Teletubbies)

Brand/Corporate Licensee of the Year – Soft Goods: Barth & Dreyfuss (Pillsbury Kitchen Textiles)

Merit Award for Licensing Creativity: Mary Engelbreit

Brand/Corporate Retailer of the Year: Target (Hot Wheels) Entertainment/Character License of the Year: Teletubbies Entertainment/Character Licensee of the Year – Hard Goods: Hasbro, Inc. (Teletubbies) Entertainment/Character Licensee of the Year – Soft Goods: Children’s Apparel Network (Teletubbies Apparel) Entertainment/Character Retailer of the Year: FAO Schwarz (Blue’s Clues) Fashion License of the Year: Tommy Hilﬁger Fashion Licensee of the Year – Hard Goods: Aramis, Inc. (Tommy Hilﬁger Fragrances) Fashion Licensee of the Year – Soft Goods: Crown Crafts (Calvin Klein Domestics)

Sports/Special Events Licensee of the Year – Hard Goods: Racing Champions (NASCAR Die Cast Vehicles)

Sports/Special Events License of the Year: NASCAR

International Licensing Agency of the Year: Copel/Losani (South America)

1997 Awards for 1996 License of the Year: Goosebumps Licensing Agency of the Year: Scholastic Productions For the property Goosebumps Licensee of the Year – Hard Goods: Tyco Preschool For Sesame Street (toys) Licensee of the Year – Soft Goods: Crown Crafts For Classic Winnie the Pooh (bedding) Licensed Brand Extension: Jeep (luggage/electronics/rideins/bikes) – Agent: Hamilton Projects, Inc.

Overall Best License of the Year: Teletubbies

Promotion of the Year: Monopoly/McDonalds – Agent: Hasbro Industries, Inc.

1998 Awards for 1997

Retailer of the Year: Target Stores For Hunchback of Notre Dame, Looney Tunes, and various properties

License of the Year: Rugrats Licensing Agency of the Year: Nickelodeon For the property Rugrats

International License of the Year: Looney Tunes

Licensee of the Year – Hard Goods: Hasbro For Star Wars Action Figures

International Licensing Agency of the Year: Warner Bros. Consumer Products For the property Looney Tunes

Licensee of the Year – Soft Goods: Happy Kids For Rugrats (children’s apparel)

1996 Awards for 1995

Licensed Brand Extension: Crayola (Benjamin Moore Paints) – Agent: Binney & Smith Promotion of the Year: James Bond: Tomorrow Never Dies/BMW, Ericsson, Omega, and other promotional partners – Agent: MGM Studios Retailer of the Year: Kmart For Sesame Street and Martha Stewart International License of the Year: Looney Tunes

License of the Year: Winnie-The-Pooh Licensing Agency of the Year: Warner Bros. Consumer Products Licensee of the Year: Lewis Galoob Toys, Inc. Licensed Brand Extension: Celestial Seasonings Soothers Herbal Throat Drops Promotion of the Year: James Bond/BMW Retailer of the Year: Warner Bros. Studio Stores

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Past Award Recipients International License of the Year: Coca-Cola

1993 Awards for 1992

International Licensing Agency of the Year: Warner Bros. Europe

License of the Year: Quality Family Entertainment and the property Thomas The Tank Engine

1995 Awards for 1994

Licensing Agency of the Year: Quality Family Entertainment

License of the Year: Lion King Licensing Agency of the Year: The Walt Disney Company Licensee of the Year: Bandai America For Mighty Morphin Power Rangers Licensed Brand Extension: Harley-Davidson Bikes/Roadmaster/The Beanstalk Group Promotion of the Year: Lion King/various promotions/Disney Retailer of the Year: Target Stores International License of the Year: Tie – Flintstones & Power Rangers International Licensing Agency of the Year: Tie – Gaffney Intl. Licensing Pty. & Wavery Productions B.V.

1994 Awards for 1993 License of the Year: Barney & Friends Licensing Agency of the Year: Warner Bros. Consumer Products Licensee of the Year: Bandai America For Mighty Morphin Power Rangers Licensed Brand Extension: Harley-Davidson Cafe Promotion of the Year: Jurassic Park/McDonald’s Retailer of the Year: Warner Bros. Studio Stores International License of the Year: Jurassic Park International Licensing Agency of the Year: V.I.P. – Paris

Licensee of the Year: The Ertl Company For Thomas The Tank Engine

Promotion of the Year: Surge Licensing Inc. and Teenage Mutant Ninja Turtles In conjunction with Pizza Hut Retailer of the Year: Disney Stores International Achievement: Copyright Promotions

1990 Awards for 1989

Licensed Brand Extension: Chrysler “Jeep” Mountain Bikes/Hamilton Projects

License of the Year: LCA Entertainment For the property Batman

Promotion of the Year: Bloomingdales/Quality Family Entertainment For Thomas The Tank Engine

Outstanding Line Extension: United Media For Garﬁeld in conjunction with Alpo Pet Foods

Retailer of the Year: FAO Schwarz/Barbie

Promotion of the Year: Hamilton Projects, Inc. In conjunction with Wendy’s

1992 Awards for 1991 License of the Year: The Walt Disney Company and The Little Mermaid Licensing Agency of the Year: The Walt Disney Company Outstanding Licensed Line Extension or Creative Use of a Property: Curtis Management Group and Turner Home Entertainment For the Coca-Cola advertising campaign using Humphrey Bogart and other old-time celebrities Promotion of the Year: Twentieth Century Fox In conjunction with Pepsi Cola Retailer of the Year: Warner Bros. Studio Stores together with Warner Bros. Consumer Products International Achievement: Twentieth Century Fox

1991 Awards for 1990 License of the Year: Surge Licensing Inc. and the property Teenage Mutant Ninja Turtles Licensing Agency of the Year: Surge Licensing Inc. Outstanding Licensed Line Extension or Creative Use of a Property: LCA Entertainment for the property Looney Tunes in conjunction with Tyson Foods

Retailer of the Year: Target Stores International Achievement in Promoting International Licensing: Copyright Promotions Ltd. Discretionary Award for Creating a New Area of Merchandising: Acme Premium Supply Corp.

1989 Awards for 1988 Most Successful Licensing Promotion of 1989: Hardee’s Food Systems For successfully using a licensed product in a national promotion in a professional manner that resulted in increased sales, market share, and consumer awareness. Retail Support of the Licensing Industry: Spencer Gifts Inc. For continuing support of licensing as exempliﬁed by their constant presentation and offering of quality licensed merchandise. Creative Execution of a Property and Product: Kenner, a division of Tonka Corp., In recognition of the “Starting Lineup” product which is an exceptional creative execution of established licenses. Most Impactful Property: Applause Inc. For creating an industry and consumer awareness for the business of licensing through the successful merchandising of the property, California Raisins.

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Past Award Recipients Most Impactful Entertainment Property: Amblin Entertainment and Disney Licensing For creating an industry and consumer awareness for the business of licensing through the successful merchandising of the property, Roger Rabbit. Industry Support: Gary Caplan For the continual unselﬁsh contribution of time, talent, and energy to all phases of the licensing industry.

1988 Awards for 1987 William Hanna & Joseph Barbera Winners of seven Emmys and seven Oscars. In over 50 years of creativity, they continue to deliver some of the most successful properties known and loved by children throughout the world. They are pioneers in the growth of the licensing industry. Raymond Butman In over three decades at Western Publishing, his general excellence, integrity, professionalism, involvement, and positive contributions have become a standard for the industry to try to achieve. He is a star among us.

1987 Awards for 1986 NFL Properties For pioneering in the development of shop concept – merchandising for big league sports. Jim Davis For creativity in the organization and development of a comic strip favorite and classic licensed character – Garﬁeld. LCA/DC Comics For the continuing media and merchandising development of a classic property – its 50th year – Superman. Child World For general excellence in the retailing of character and branded properties and the continuing support of the licensing industry. Brad Globe For innovation in the merchandising and licensing of a motion picture -An American Tail.

National Brands Licensing Inc. For excellence; specializing in the marketing, design, and licensing of wellknown consumer brands.

Stan Weston For creativity in the continuing development of merchandise concepts.

David Beckerman/Starter Sportswear A pioneer in professional sports merchandising. He founded a company on the premise of selling sports logoed merchandise and has been a major contributor to the explosive growth of this area of licensing.

Pearl Bedell For pioneering in the development of designer name licensing in the home fashion industry.

Shirley Henschel A courageous, diligent individual entrepreneur who has achieved success through imagination, versatility, and hard work. Mattel Licensing For the merchandising and licensing of the property Barbie for over 20 years in a manner consistent with promoting professionalism in licensing.

Macy’s For continuing retail support of licensing as exempliﬁed by their use of licensed properties in their annual Thanksgiving Day Parade, Arcade Shops, specialty shops, and special promotions.

Center For Homewares Design For continued excellence in creating an integrated design concept for licensing to the housewares industry.

Pete Smith For dedication of service, overall merchandising success, career accomplishment, and longstanding support of the licensing industry – (posthumous award).

1986 Awards for 1985 Charles Schulz For creativity – Peanuts. Jim Henson For creativity – The Muppets. J.G. Hook For innovation with a corporate license – Coca-Cola. Murjani For innovation with a classic property – Mickey Mouse.

Wal-Mart Stores, Inc. For general excellence in support of licensing. Toys ‘R Us For general excellence in support of licensing. Milt Schulman For editorial support of licensing since 1965. Warner Communications For Support of LIMA in its ﬁrst year of operation.

1985 Awards for 1984 Xavier Roberts Recognizing the creators behind all licensing efforts – Cabbage Patch Kids. Pete Smith, Walt Disney Productions, and Sears, Roebuck & Co. For a unique retail exclusive licensing concept – Winnie-ThePooh. Childrens Television Workshop and J.C. Penney For creative use of licensed characters throughout a retail chain. Venture Stores For excellence in retail support of licensed product. Murray Altchuler and Jerrold Robinson For achievement in diplomacy and in forming a united trade organization.

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HEAD OFFICE Charles Riotto, President 350 Fifth Avenue • Suite 4019 New York, NY 10118 • USA Tel: +1 212 244 1944 Email: info@licensing.org LIMA AUSTRALIA Tony Bugg, Managing Director Email: tbugg@licensing.org LIMA CHINA Tani Wong, Managing Director Email: twong@licensing.org LIMA GERMANY Heike Winner, Managing Director Email: hwinner@licensing.org LIMA JAPAN Kaori Taniguchi, General Manager Email: kaori.taniguchi@licensing.or.jp LIMA UK Kelvyn Gardner, Managing Director Email: kgardner@licensing.org