Licensing Source Book Autumn 2015 by Max Publishing: Print, Digital Media + Events (London)

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Join the Caravan of Love...

…and visit us at Brand Licensing Europe 2015 – Grand Hall Olympia – N20! For further information please contact our assigned agency IMG: Giuseppe Faranna Director Licensing, GAS Giuseppe.Faranna@img.com

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Simon Gresswell Vice President, Europe & International Simon.Gresswell@img.com

Gabrielle Sims Director Licensing, UK Gabrielle.Sims@img.com

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Inset: The winners of The Licensing Awards with host (centre step) Alexander Armstrong. Below: (left-right) LSB’s Ian Hyder, Jakki Brown and Rob Willis.

Leader It is great to see that licensing is receiving a much higher media profile these days. It was with real pride that we watched Kelvyn Gardner (of LIMA) hold his own on BBC Breakfast, explaining the merits and stature of licensed merchandise. Fuelled by the surge of interest around the imminent Star Wars blockbuster and on the back of the continued licensing success of film properties Minions and Frozen, the BBC gave prime time to our sector. It was wonderful to introduce mega movie star Henry Cavill onto the stage at our recent Licensing Awards, who presented a specially recorded message from Zack Snyder, producer of the imminent Batman v Superman: Dawn of Justice – we really have hit the big time! But it wasn’t just Henry Cavill who made The Licensing Awards a night to remember. A huge thanks to everyone – retailers, licensees, licensors and suppliers – for all your support of the awards this year and personal congratulations to all the winners (see pages 26-51). The industry is now gearing up for the next ‘big time’ – namely, Brand Licensing Europe. As the size of this publication testifies, there certainly is a buzz about the show, with new properties joining the raft of strong evergreens.

By the time you read this, you should have started to receive our new daily digital licensing newsfeed, LicensingSource.net. We are lucky to have Samantha Loveday on board as editor of this new daily news source and have lots of great plans to develop this further. We hope to bump into you at BLE, or pop onto The Licensing Source Book stand (CO72) at the show. Happy reading!

Jakki, Ian, Rob, Sam, Fiona and Keith The Licensing Source Book Team PS With this issue, enjoy the special Angry Birds Movie publication.

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Samantha Loveday and Keith Pashley - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2015. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingsourcebook.co.uk

Publishers of

From baby to toddler to starting school

LICENSING SOURCE BOOK EUROPE 2015

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Contents

What’s Inside? 11-15 The Licensing Awards’

114-115 David Riley’s

Judging Process

Chapter & Verse

19-23 In Pictures: The

116-117 Face To Face:

Licensing Awards

Centum Publishing

26-51 The Winners Of The

118-121 China Maps The World

Licensing Awards

122-123 In The Making: Danger Mouse

54-55 Downes & Out

126 Brand Licensing Europe: Nuts & Bolts

57-59 Statistical Evidence

127 BLE’s Retail Mentoring Programme

62-67 State Of The Nation: Corporate

128-129 Top Tips For BLE

70-71 Movers & Shakers 72-74 Film Action

130-141 BLE Showcase 143 IFL Makes Science Sense

75 BFG On The Big Screen

144-145 Doctor Who Meets LEGO

76-77 The Light Fund Highlights

148-149 The Reawakening

78-81 Retailer Judges Speak Out

Of Star Wars

83 Music Notes: 5 Seconds Of Summer

150-153 View From The Gaming Chair

84-85 Kidzania: Down With The Kids

154-155 World Of Warriors Update

86-87 Retail Round-Up

156-158 Digital Switch On

90-93 The Minions Frenzy

159 Signs Of The Times: Emojis

94-97 Pinkey’s Promotional Pointers

160 My Little Pony Trots On

101 State Of The Nation: Nursery

164-169 Shopkins Special Focus

102-107 State Of The Nation: Preschoolers

170-173 Art & Design At BLE

108-113 State Of The Nation: Schoolers,

174-175 Suppliers Behind The Scenes

Tweens & Teens

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contents

177 Brand & Sport Leader Column 178-179 The Brand & Lifestyle Licensing Awards 180-181 The Bass Lines From Golden Goose’s Adam Bass 182-185 Brands At BLE 186-187 Face To Face: Saban Brands 188-189 State Of The Nation: Brands 190-192 State Of The Nation: Sports 193 BLE’s Sporting List 196-197 Sainsbury’s Admiral Signing 199 How I Got Into Licensing: Sandra Vauthier- Cellier 200-367 Licensed Properties 368-417 Licensees Showcase 418-439 Listings Of Licensed Properties (of LSB Advertisers)

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WHERE BRANDS COME TO LIFE Are you looking for new partnerships that could transform your business? BLE 2015 is the only event in Europe where you can meet hundreds of leading brand owners and discover thousands of the hottest brands, characters and images available for license. Whether you are a retailer, licensee or sales promotion professional a visit to BLE 2015 will open up a world of new opportunities and partnerships. Donâ&#x20AC;&#x2122;t miss this chance to spot the next big thing for your business. See brands come to life at BLE 2015. Register for FREE today, visit, www.brandlicensing.eu Organised by:

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LICENSECONNECT.COM Sponsored by:

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Arriving At The Winners

The Judging Process Inset and below left: The entries were put on display on two levels of the Gallery Hall of the Business Design Centre, in London’s Islington. Left: At the entrance to the judging room. Below centre: (left-right) Asda’s Sian Guest, Ruth Golightly and Sarah Crennell in judging mode.

A strong awards programme is anchored by a number of key elements – a raft of strong entries, knowledgeable judges and a credible judging process. The Licensing Awards 2015 ticks all of these boxes. Approaching 5,000 licensed products from hundreds of different companies were entered; almost 100 top retail buyers made up the product judging panel; a strong roster of licensed property and marketing campaign submissions and were made; respected industry stalwarts formed validation panels – and the whole licensing industry gave its support, to arrive at the winners and finalists. LSB explains the process of arriving at the winners and finalists of The Licensing Awards 2015. About The Awards

Below: Gemma Cowley of Poundland was among the 100 judges who participated.

The Licensing Awards, (launched by The Licensing Source Book nine years ago) is the UK’s only dedicated licensing industry annual awards programme. The award categories recognise and reward excellence in product development, retailing execution, licensed property management and marketing promotions. The judging process for each of the four categories of awards (ie product, retailing, property and marketing communication) is different, duly tailored to arrive at the most credible finalists and winners.

The Product Award Categories Who Entered? Licensees and licensors were invited to enter product ranges that had been launched into UK retail (or significantly modified) in year June 1 2014 to May 31 2015. All entries had to be licence-specific (ie based on one licensed property) and each entry was for a range, rather than a specific item. The only exception to this was the Innovation Award, which could be for a specific item. LICENSING SOURCE BOOK EUROPE 2015

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Inset: The product judging took place at London’s Business Design Centre.

Arriving At The Winners

Bottom: Boots’ Natalie Rusk at the judging.

How Were The Entries Judged? The entire responsibility of judging the entries to the Product Award categories of this year’s Licensing Awards lay in the collective hands of this year’s judging panel. This year almost 100 different retail buyers (from right across the retail spectrum and from different buying disciplines) formed the official judging panel for the product categories. This year’s Judging Panel comprised top retail buyers, including those from Sainsbury’s, Argos, Primark, Claire’s, Toys R Us, Tesco, Mothercare, Poundland, Boots, The Entertainer, Forbidden Planet, Lakeland, Asda, Mothercare, Matalan, BHS, Paperchase, Paulton’s Park, Blue Inc, Oliver Bonas, River Island, Lloyds Pharmacy and Rymans. The judging for the product categories took place on a single day in June at London’s Business Design Centre that was transformed into a veritable ‘department store of licensed products’ for 24 hours! All entries were displayed by category, each clearly labeled with a unique entry number. The judges individually considered all entries in each category against the criteria of the

excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. They then individually selected the five entries they deemed the five best in that category. A judging form was completed by detailing the corresponding entry numbers in order of merit on the form. Points were then awarded accordingly; five points were assigned to those entries judges felt were the best in the category. down to one point for their fifth choices. The points from all the judges’ forms were then correlated to arrive at the winner and five other finalists for each category. The Innovation award differs from the other product category awards in that it could be for a specific product (rather than a range). For this award judges were asked to view the entries for their innovative quality – either in the product’s design, manufacture or application of a licence.

Above: The points were input to arrive at the worthy finalists and winners. Above right: Jessica Patel and David Bramell, both of Lloyds Pharmacy take a closer look. Right: Rebekah Higgs and Neil Bright, both of Argos, considering the entries. Left: Natalie Rusk (of Miniclub) gives Olaf the once over.

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Arriving At The Winners The Property Award Categories Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions to a dedicated website. The submissions demonstrated how well the property had performed over the last year against a set of criteria. A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were then invited to consider these online submissions before giving their confidential votes for what they consider have been the top licensed properties over the last year. Points were then allotted accordingly with the properties achieving the highest votes forming the finalists line up. Below: Members of the Best Licensed Marketing Communications Award Judging Panel discuss the merits of this year’s entries. Inset: The 2014 Retail Validation Panel shared the collective responsibility for arriving at this year’s worthy finalists and winners of the retail award categories.

The Retail Award Categories The finalists in the retailer award categories were selected following a process of canvassing opinion across the whole industry. Thousands of nomination forms were sent out to manufacturers, suppliers and importers of licensed products inviting them to state, in their opinion, which three retailers have excelled in their retail delivery of licensed merchandise to the public in the year to May 31 2015. The consolidated results of this nomination process were then validated by a panel of industry experts to arrive at the finalists and outright winners.

The 2015 Retail Validation Panel The 2015 Validation Panel for the retail categories comprised: (in rows from bottom left: Ian Downes (Start Licensing) – chairperson Ian Hyder (LSB)* Jakki Brown (LSB)* Gurdev Mattu (Fashion UK) Claire Piggott (BBC) Richard Hollis (DreamWorks) Lisa Reiner (Beanstalk) Aysha Kidwai (Disney) Marianne James (Nickelodeon) Gemma Witts (CPLG) Anne Bradford (TVMFashion Lab) Lauren Sizeland (V&A) Tim Juckes (Saban) Susan Bolsover (Penguin Random House) Nikki Gie (Hasbro) Rob Corney (Bulldog) Mordy Benaiah (Pyramid) Andrew Copplestone (formerly HTI) Tim Rudd-Clarke (Gemma) Fraser Smeaton (Morphsuits) Richard Pink (Pinkey Consulting)

The Best Marketing Communications Award Reflecting the activity on the promotional side, the Best Marketing Communications Award is for the best use of a character, celebrity or property to promote another product (eg an on-pack promotion, sponsorship, TV advertising or posters. It could also be the use of a character to promote a charity, or charitable event.) Entries were submitted online which were considered by members of judging panel which comprised executives from the licensing, promotional, marketing and advertising fields.They considered entries against criteria, which included the objectives of the promotion, the creative use of the licence and the campaign execution. The entries were then discussed at a judging session to arrive at an overall winner and the other four finalists. The Judging Panel for this award was chaired by Richard Pink, director of promotions specialist Pink Key Consulting (pictured front centre) while this year’s judges for this award category included (anti-clockwise from Richard) David Lawrence (TCC Global), Martin Croft (The Institute of Promotional Marketing), Alex Ward (Lime Communications), Pat Reading (UMI), Ian Morton (20th Century Fox). Other panelists (not pictured) were Kelvyn Gardner (LIMA) and Rosa Wilkinson (Dragon Rouge).

The Honorary Achievement Award

* not voting

This very special award is given to an individual who has contributed greatly to the licensing industry. Nominations were canvassed from licensees, retailers, licensors and suppliers to the trade. Nominees could be involved in any aspect of the licensing industry.

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David McKee

Rollo Rights PROPERTIES: Mr Benn - King Rollo - Victor & Maria - Towser Clive Juster & Associates The Cottage, Stoney House, Stoney Lane, Axminster Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com www.clivejuster.co.uk Images ÂŠ 2015 - David McKee/Andersen Press/Rollo Rights/Rupert Fawcett

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Winner of best licensed paper products!

CARDS CALENDARS DIARIES GIFT WRAP GIFT BAGS /DaniloCalendarsUK

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@CalendarsUK

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Inset: The entrance to the largest ballroom in London where The Licensing Awards take place. Left: Winning a Licensing Award is a true accolade of excellence. Below: All of the winners of The Licensing Awards 2015 on stage at the end of the official awards ceremony, hosted by Alexander Armstrong (seated central on the steps, in between LSB’s Jakki Brown and Ian Hyder).

The Licensing Awards 2015

What A Night! Filled with over 1,400 industry folk – and Hollywood Superman, Henry Cavill - The Great Room of The Grosvenor House Hotel was buzzing on September 15 when The Licensing Awards 2015 took place. LSB relives the industry’s ‘big night’ in pictures.

Above: Alexander Armstrong was a perfect choice to host the awards ceremony. Being the voice of Danger Mouse, narrator of Hey Duggee and voice of Mr Wolf, Daddy Dog and Daddy Kangaroo in Peppa Pig he has strong licensing credentials.

Above: Everyone was in their finery, including Joy and Joey (from Withit) who were there to welcome guests. Seen here with their ‘family’, (left-right) Dolph Zahid, Denise Dean and Bradley Caines (all Withit).

Inset: The Licensing Awards is renowned for incorporating unexpected elements – the appearance of Hollywood actor, Henry Cavill, the real Superman (arranged by Warner Bros Consumer Products) was a real blockbuster surprise. LICENSING SOURCE BOOK EUROPE 2015

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The Licensing Awards 2015

Inset: LSB’s Ian Hyder and Jakki Brown, co owners of The Licensing Awards.

Left: IMD Legion, went down a storm with their acrobatic dance tribute to their superheroes Batman and Superman (courtesy of Warner Bros Consumer Products). Below: After actor Henry Cavill introduced a specially recorded message from Zack Synder, producer of the Batman v Superman: Dawn of Justice, guests were asked to look under their chairs to see if they were one of 60 people who had a gold envelope containing a ticket to an exclusive screening of the movie next March.

Above: As part of the celebration of Monopoly’s 80th anniversary, everybody had the chance to win one amazing prizes in a scratchcard competition. Those whose card revealed the word ‘winner’ made their way to the stage to select an envelope from Hasbro’s licensing director Katherine Buckland (third left) which detailed their prize. Above right: Technological whizzkids, The Bionic Boys (designers of The Licensing Awards website and the soon to be launched Licensing Source.net) (front left-right) Paul Brunton and Paul Walker with Adam Campbell and (back row left-right) Nigel Stone (Platinum Films); Chris Taday and Ian Wickham (both of Licensing Link), and Bionic’s Lukas Widomski, Helena Olbeortova and Ian Stacey.

Inset: The Thomas & Friends entrance way got the event off on the right ‘tracks’. Dot Dash Design’s (left-right) Paula Taylor, Christa Mavroudis and Paloma Pedrera with the star of the railway.

Inset: It was revealed on the night that the recent 400 mile charity ride, from London to Utrecht has raised £70,000 so far for The Light Fund. Some of the riders came on stage to present the cheque.

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The Licensing Awards 2015

Inset: The ladies cloakrooms were transformed into a Shopkins haven while the gents were full of Frozen’s Olaf goodies (thanks to H&A). Below: Over 1,400 people made their way down sweeping staircase into the ballroom. Right: There were four different Teletubbies covers of the keepsake brochure, plus everyone got totally La La and Dipsy while wearing a Teletubbies headband (thanks to DHX).

Above: (left-right) CPLG’s Ashley Savage, John Taylor, Jessica Tse and Emily Farrugia in the Thomas & Friends entrance way. Below: The tables were festooned with goodies, including the Minions placecards and napkin slapbands (from Icon Live), the Star Wars menus (from Hallmark), lightsaber pens (from Blue Sky Studios) and Pudsey the Dog centerpieces (from Carte Blanche Group).

Inset: There were crossed swords on Brand Loyalty’s table.

Inset: As the narrator of Hey Duggee, Alexander Armstrong (second right) was happy to meet up with his canine chum and (left-right) Melanie France (Golden Bear), Claire Piggott and Julie Kekwick (both BBC) and Golden Bear’s Barry Hughes, Emily Nicholls and Christine Nicholls. LICENSING SOURCE BOOK EUROPE 2015

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The Licensing Awards 2015

Inset and right: Above: There were ‘minions’ of people there, all wearing the Icon Live goggles, even Pudsey the Dog, who went for a mash-up approach, as shared on the Smiley selfie feed. Below: The high notes were hit in the dress-up Disney Princess Karaoke room during the after party.

Inset: Trademark’s Phil King (left) and Rick Lowe (Brands In) in Sonic Boom-mode in the SEGA area. Below left: Some of the high rollers in the Hasbro Monopoly casino, with offered up some really great prizes to be won. Below: H&A’s Angela Hall with Disney’s Graham Speake in the casino area.

Above: A tantalising trio: (left-right) Alys Dawson (Rainbow Designs), Laura Daniel (Aardman) and Caroline High (Fremantle). Right: An unexpected extra was a pack of special Top Trumps, based on industry ‘legends’. LICENSING SOURCE BOOK EUROPE 2015

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The Licensing Awards 2015

Above left: The Ladybird Books ‘cut outs’ added to the fun post awards. Above: Shame The Gruffalo couldn’t be there to pick up his marketing award, but the Magic Light and Forestry Commission gang were happy to do the honours. Below: The Lionels band resulted in some shapes being made on the dancefloor, including by Mind Candy’s (left-right) Sam Jarman, Sam Ferguson, Lauren Delord and Rebecca Langton.

Above: As ever, the Nickelodeon photocube was a popular element of the evening. Inset: The heaving, bulging Goody Bags (manufactured by Character World and filled with goodies from loads of different companies).

Above: Fingers were being pointed on the dancefloor! Right: A Licensing Awards Goody Bag and a Pudsey the Dog – who could ask for more out of life on a Tuesday! LICENSING SOURCE BOOK EUROPE 2015

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Best Preschool Retailer of Licensed Products (age group 0-5)

sponsored by

Open to: Nominees could be UK based retailers of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). They had to show a commitment to licensed products over the last year.

retail

award

Winner

The Entertainer

Other ﬁnalists were:

Argos

Above right: (second right) Entertainment One’s head of global licensing, Andrew Carley, sponsor of this award presented the trophy to The Entertainer’s buying director Stuart Grant (second left) and Phil Geary, marketing and eCommerce director. Right: Stuart Grant (left) and Phil Geary looking triumphant!

Mothercare

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Sainsbury’s

Smyths

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Best Kids Retailer of Licensed Products (age group 6-16)

sponsored by

Open to: Nominees could be UK based retailers of any discipline selling licensed products aimed at the schoolers market (children aged 5-16 years). They had to show a commitment to licensed products over the last year.

retail

award

Winner

Primark

Above: (far right) DreamWorks Animation’s head of UK licensing, Richard Hollis, award category sponsor presented the trophy to Primark’s trading director Steve Lawton, buying controller, (second left) Sarah Jackson, buying controller kidswear and head of licence UK & Northern Europe and Marlise Wilson, buying controller kidswear.

Other ﬁnalists were:

Argos

Asda

The Entertainer

Tesco

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Best Retailer of Adult Licensed Products sponsored by Open to: Nominees could be UK based retailers of any discipline selling licensed branded products (By ‘brands’ these could be sports, celebrity, heritage, art or FMCG brands). They had to show a commitment to licensed products over the last year.

retail

award

Winner

Primark Above right: (far right) Sony’s European licensing manager, David Evans, as sponsor of this award category, presented a very happy Primark team with their second trophy of the evening. Right: Primark’s buying controller childrenswear and head of licence Sarah Jackson was all smiles as she made her way to the stage for the second time.

Other ﬁnalists were:

Forbidden Planet

HMV

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Tesco

Urban Outfitters

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The Radar Award sponsored by Open to: Nominees could be any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.

retail

award

Winner

Shop Direct

Above: (far right) Tom Roe, commercial director of DHX Brands, sponsor of the award category presented Shop Direct’s senior buyer toys and nursery Andrea Gornall and Neil Mitchell. buyer boys, construction and outdoor with their trophy.

Other ﬁnalists were:

B&M

Halfords

Poundland

Specsavers

Uniqlo

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Top Retailer Award sponsored by Open to: The winners of the other categories are contenders for this award. As such, finalists aren’t announced until The Licensing Awards event, but they will be among those shown below.

retail

award

Winner

Primark

“There are lots of very happy people at Primark for sure!! We were really so pleased to win three awards this year and have shared the success internally already with fantastic support right across the business. The awards evening itself was fantastic and definitely the best one to date, organised to perfection as always!” Sarah Jackson, buying controller kidswear and head of licence UK & Northern Europe, Primark

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2015

Above: It was a hat trick for Primark! (far right) Simon Price, director, consumer products for UK & Nordics for Mattel, award category sponsor presented a delighted Primark team with their third trophy of the night.

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Best Licensed Toys or Games Range sponsored by Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Shopkins Range from GP Flair

Above right: (third from left) Clare Piggott, head of merchandising, of BBC Worldwide, the sponsor of this award category presented the trophy to GP Flair’s marketing manager for boys and outdoor toys Nic Aldridge who came to the stage with (left-right) Kirsty MacKenzie (GP Flair) Stefanie Moore (Moose Enterprises) and Verity Groom, (GP Flair). Right: GP Flair’s Verity Groom holds the trophy awarded for its Shopkins range.

Other ﬁnalists were: from Spin Master

Frozen Toddler Doll Despicable Me 2 RC Inflatable Stuart & Dave Range from Jakks Pacific Minions, with sound from Bladez Toyz

Paw Patrol Toy Range from Spin Master

Peppa Pig Construction Toys from Simba Smoby

Star Wars Roar and Rage Chewbacca and Lightsaber Battle Yoda from Underground Toys

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Best Licensed Dress-Up or Party Range

sponsored by

Open to: All licensed dress-up ranges aimed at children or adults, balloons, party favours, party tableware, banners and cake decorations.The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Frozen Light-Up Princess Range

from Rubie’s Masquerade

Above: (second right) Preston Kevin Lewis, general manager, of Warner Bros Consumer Products, as category sponsor presented the award to (Right) Holly Oldham, Rubie’s Masquerade’s head of licensing and Tracey Devine, head of marketing.

Other ﬁnalists were:

Minions Novelty Marvel Avengers: Age of Marvel Superheroes Dress-Up Party Range Ultron Dress-Up from Morph Costumes from Icon Live from Rubie’s Masquerade

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Paddington Bear Partyware Range from Creative Party

Roald Dahl Children’s Dress-Up Range from Smiffys

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Best Licensed Preschool Apparel Range (0-5 years) sponsored by

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear (aimed at children 0-5 years). The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Star Wars Range for Mothercare from Dennicci

Above right: (5th from the right) Marianne James, VP consumer products UK, Ireland and European retail services of Nickelodeon Consumer Products, sponsor of the award category presented the trophy to (leftright) Andrew Farrow (Dennicci), Barbara Robinson (Mothercare), Tanya Barnes (Dennicci), Kirsti Lynch (Mothercare), Chui Ying Yik (Mothercare), Rebecca Wilkins (Mothercare), Charlotte Robinson (Dennicci) and Dulcie Gooch (Dennicci). Right: (left-right) Mothercare’s Kirsti Lynch, merchandiser – baby essentials; Barbara Robinson, head of licensed character; Rebecca Wilkins, senior merchandiser, and Chiu Ying Yik, buyer.

Other ﬁnalists were:

Minions Build Your Own PJs for George @Asda from Cooneen By Designs

Minions Preschool Collection for Tu at Sainsbury’s from Smith & Brooks

Minnie Mouse Denim Girls Preschool Range from Primark

Paddington Babywear for Tesco from Brecrest Fashion

Peter Rabbit Baby Range for M&S from Watermelon

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Best Licensed Children’s or Adult Apparel Range sponsored by Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear (aimed at children 5 years to adult). The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Minions Boys’ Range for George@ASDA from Cooneen by Design

Above: (far right) Gustavo Antonioni, managing director of Saban Brands, sponsor of this award category presented the award to Cooneen director Mike Coles (second right), Asda’s Ruth Golightly (third right) and Cooneen’s (left-right) Jennifer Whitworth, Sarah Salmon, Wendy Stafford, Sandra Hamerton and Joanne Thomas. Right: Cooneen’s Joanne Thomas (left) embraces Asda’s Ruth Golightly.

Other ﬁnalists were:

Coca Cola Adult Range DC Comics Superman Collection from Retro Fred’s from Fabric Flavours by Brand Alliance

LICENSING SOURCE BOOK EUROPE 2015

Despicable Me 2 Children’s Footwear Range for George@Asda from William Lamb Footwear

Frozen Nightdress for Tu Sainsbury’s from Cooneen by Design

Harry Potter Autumn/Winter 14 Ladies Range from Primark

035_LSB_Autumn_2015 23/09/2015 10:55 Page 35

Best Written, Listening or Learning Range sponsored by Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Winnie The Pooh Classic Collection

from Egmont Publishing

Above right: (far right) Stephen Haines, chairman and founder of Carte Blanche Group, sponsor of this award category presented the award to Nicole Pearson, creative director books for Egmont Publishing (second left) and Katie Bellamy, new business development manager of Disney. Right: Egmont’s Nicole Pearson (left) and Disney’s Katie Bellamy make their way to the stage.

Other ﬁnalists were:

Frozen Magazine Alien Classic Range from Titan Publishing from Egmont Publishing Group

Jurassic World Where Dinosaurs Come To Life Augmented Reality Books from Carlton Publishing

Peppa Pig Book and App Range from Penguin Random House

My Very Hungry Caterpillar App from Story Toys

LICENSING SOURCE BOOK EUROPE 2015

036_LSB_Autumn_2015 23/09/2015 10:58 Page 36

Best Licensed Paper Products or Stationery Range sponsored by Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2014 and May 31 2015. TM

product

award

Winner

Despicable Me Greeting Cards, Gift Bags, Calendars and Giftwrap from Danilo Promotions

Other ﬁnalists were:

Despicable Me Stationery Range from Pyramid International

Above: Samantha Mortimore, market development manager UK for The Pokémon Company International, sponsor of the award category presented the award to Danilo’s (left-right), Trevor Jones, Chris James, Daniel Prince and Laurence Prince. Right: The official hand over from Pokémon’s Samantha Mortimore to Danilo’s Trevor Jones.

Great British Bake Off Stationery and Gift Range from Otter House

LICENSING SOURCE BOOK EUROPE 2015

House of Holland Stationery Range from Blueprint Collections

Star Wars Greeting Card Range from Hallmark Cards

Winnie the Pooh Bother Free Days Card Range from Moonpig

037_LSB_Autumn_2015 23/09/2015 11:01 Page 37

Best Licensed Giftware Range sponsored by Open to: All licensed giftware ranges including jewellery, bags and fashion accessories, aimed at children or adults. The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Mr. Men and Little Miss Grow Kits from Gift Republic

Other ﬁnalists were:

Cinderella Adult Jewellery Collection from Icon Live

Above right: Trudi Hayward, SVP global head of merchandise for kids of ITV Studios, sponsor of the award presented the trophy to Gift Republic’s managing director Sam Wahid (second left), Alex Campbell (far right) and Mateusz Suchecki. Right: A triumphant trio! (Left-right) Gift Republic’s Mateusz Suchecki, Sam Wahid and Alex Campbell.

IWM Victory Is In The Kitchen Range from Kimm & Miller

Despicable Me Minion The Makery Giftware Made Plush Backpacks Range from Posh Paws from Wild & Wolf

Winnie The Pooh Classic Gift Range from Widdop Bingham

LICENSING SOURCE BOOK EUROPE 2015

038_LSB_Autumn_2015 23/09/2015 11:03 Page 38

Best Licensed Home Décor, Tableware or Housewares Range sponsored by

Open to: Licensed home décor ranges such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Ted Baker The Fine Collection Rosie Lee from Portmeirion

Above: (far right) Nick Davison, event director, sales for i2i Events Group, sponsor of the award category presented the trophy to (centre) Portmeirion’s head of retail sales and marketing services, Ian Davies and marketing manager Rachel Daniels who were joined on stage by Ted Baker’s head of licensing, Paul Burden and brand manager Hayley Borrill.

Other ﬁnalists were:

Frozen Crystal Bedding and Home Furnishings Collection from Character World

Happy Jackson Storage Tin Range from Elite

LICENSING SOURCE BOOK EUROPE 2015

Roald Dahl Bedding And Accessories Collection from Ashley Wilde

Star Wars Homewares Collection from Half Moon Bay

The Very Hungry Caterpillar Nursery Collection from East Coast Nursery

039-041_LSB_Autumn_2015 23/09/2015 11:12 Page 39

Best Licensed Food or Drink Range sponsored by Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and nonalcoholic beverages. The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Minions Ice Creams, Lollies and Squeezers Range from Icefresh Foods

Other ďŹ nalists were:

Above: David Scott, managing director of Rainbow Productions, sponsor of this award category presented the trophy to (right-left) Icefresh Foodsâ&#x20AC;&#x2122; Laura Candler (supply chain manager), Charlotte Thompson (account manager), Scott Wilson (brand licensing manager), Phil Webster (managing director) and Carey Briggs, creative director of Handled with Care. Right: An innovative approach won through for Icefresh Foods!

DC Super Heroes The Beano Sweet Shop and Selection Tin Biscuit Collection from Rose Marketing from Biscuiteers

Frozen Baking Range from Fiddes Payne

Jammie Dodger Celebration Cake from Finsbury Food Group

Snowman And The Snowdog Chocolate Gift Range from Thorntons

LICENSING SOURCE BOOK EUROPE 2015

039-041_LSB_Autumn_2015 23/09/2015 11:13 Page 40

Best Licensed Brand Range sponsored by Open to: All licensed product ranges based on a brand licensed property (including sports, heritage, celebrity, art and design and non-entertainment brands). The products had to be launched in UK retail between June 1 2014 and May 31 2015.

product

award

Winner

Kellogg’s Vintage Health And Beauty Range from Mad Beauty

Other ﬁnalists were:

Historic Royal Palaces Baroque Gardening Collection from Briers

PlayStation Retro Range from Bioworld

LICENSING SOURCE BOOK EUROPE 2015

Above (right): Mike Stagg, vice president and general manager of The Walt Disney Company, sponsor of the award category presented the award to Richard Pink, md of Pink Key Consulting who collected it on behalf of Mad Beauty. Right: Richard Pink was definitely ‘in the pink’ on the night!

Rugby World Cup 2015 Collection from Ulster Weavers

V&A Spring/Summer 15 Collection from Oasis

Volkswagen Retro Housewares Range from Half Moon Bay

039-041_LSB_Autumn_2015 23/09/2015 11:13 Page 41

The Innovation Award Open to: This special award is for one licensed item (ie not a range) of any discipline that show outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The individual items submitted for this award may also have been entered into other categories. All entries for this award comply with the same restrictions and conditions as the other product award categories.

product

sponsored by

award

Winner

Historic Royal Palaces Fashion Collection No4 from Hobbs

Other ďŹ nalists were:

Doctor Who Cyberman Edge Sculpture from Robert Harrop

Above: Graham Saltmarsh, director of licensing UK & Nordics of Cartoon Network, sponsor of the award category presented the award to (left-right) Gina George (retail and catering director, HRP), Anna Braithwaite (head of marketing and PR, Hobbs), Emma Saunders (business development manager, HRP), Esther Grimes (senior footwear designer, Hobbs) and Jenny Smyth (licensing executive, HRP). Right: All smiles from the Hobbs and RHP team!

Metal Gear Solid 5 The Phantom Pain Boombox from Konami Digital Entertainment

SpongeBob Square Pants Cycle Jersey from Scimitar Sports

Star Wars Melting Storm Trooper from Blue Sky Designs

Thunderbirds Classic merchMAKER range from Merchant On Demand

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:55 Page 42

Best Preschool Licensed Property sponsored by Open to: Nominees could be licensed properties aimed at 0-5 year olds. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.

property

award

Winner

Peppa Pig

Other ďŹ nalists were:

LICENSING SOURCE BOOK EUROPE 2015

Above: (third from right) Danny Schweiger, joint managing director of Character World, sponsor of the award category, presented the award to Entertainment Oneâ&#x20AC;&#x2122;s (left-right) Ami Dieckman, head of international licensing); Andrew Carley, head of global licensing; Hannah Mungo, head of UK licensing and Rebecca Harvey, head of marketing. Right: Peppa did it again!

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:55 Page 43

Best TV Licensed Property sponsored by Open to: This new award is for film or TV-based licensed properties (excluding those that are preschool-specific as there is a separate award for this age bracket, Best Preschool Licensed Property). The property (and licensed products) must have appeared in the UK market during the period May 31 2014 - 1st June 2015.

property

award

Winner

Teenage Mutant Ninja Turtles

Other ďŹ nalists were:

Above: (5th from left) Gary Bown, director of Misirli, award category sponsor presented the award to Nickelodeonâ&#x20AC;&#x2122;s Marianne James (4th from right-far right) Ashley Holman, Ursula Morgan, Kate Dickson, and (second left-right) Amelia Bedford Anne Marie (Flair), Nicola Bergot (Flair), Sofia Frode and Jess Brown. Right: The Nickelodeon and Flair teams have good reason to celebrate.

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:55 Page 44

Best Film Licensed Property sponsored by Open to: This new award is for for licensing activity in the last year based around a film property. The film property could be aimed at any age group. The property (and its related licensed products) must have appeared in the UK market during the period May 31 2014 â&#x20AC;&#x201C; June 1 2015.

property

award

Winner

Minions Above: Andrew Webster, vp commercial of TVM Fashionlab, sponsor of the award category presented the award to (left-right) Marc Low (Universal), Stephen Gould (CPLG), Adam Steel (Universal), Jason Allitt (Universal), Hazel Brown (Universal), Nichola Laslett (Universal), Liesa Dornan (Universal), Stuart Carter (Universal), Rob Spindley (CPLG) and Angela Connealy (Universal).

Other ďŹ nalists were:

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:56 Page 45

Best Gaming Or New Media Licensed Property sponsored by

Open to: This award is for licensing activity in the UK in the last year for a specific licensed property hailing from the gaming sector or new media world (eg web-based, apps, mobile, tablet etc). The property could be aimed at any age group. The property (and licensed products) must have appeared in the UK market during the period May 31 2014 - 1st June 2015.

property

award

Winner

Minecraft

Other ďŹ nalists were:

Above: Mordy Benaiah, licensing director of Pyramid International, sponsor of the award category presented the award to Eleanor Fletcher, global brand management director of Egmont Publishing who collected it on behalf of Mojang, owners of Minecraft. Right: Egmontâ&#x20AC;&#x2122;s Eleanor Fletcher was delighted to receive the award on behalf of Mojang for Minecraft.

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:56 Page 46

Best Brand Licensed Property sponsored by Open to: Nominees could be brand-based properties of all disciplines, be they from the world of fashion, food & drink, transport, heritage or FMCG. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.

property

award

Winner

Ted Baker

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2015

Above: (far right) David Wesson, chief executive of Gemma, sponsor of the award category presented the award to Ted Baker’s head of product licensing Paul Burden and Hayley Borrill, brand manager of product licensing. Right: Ted Baker’s Paul Burden and Hayley Borrill enjoying the second Ted Baker win of the night.

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:56 Page 47

Best Music or Celebrity Licensed Property Open to: This award is for licensing activity in the UK in the last year for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees can be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have appeared in the UK market during the period May 31 2014 - 1st June 2015.

property

sponsored by

award

Winner

One Direction Above: (second right) Laurence Prince, managing director of Danilo, sponsor of this award category presented the award to (second left) Modest Management’s Aidan Taylor-Gooby and Global Merchandising Services’ (left-right) Gabbi Langdorf, Jackie Phillimore, Barry Drinkwater and Jens Drinkwater.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:56 Page 48

Best Sports Licensed Property Open to: Nominees could be licensed properties from any sports field (excluding sports celebrities). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.

property

award

Winner

Rugby World Cup 2015 Above: (second left) Miles Jacobson, studio director of Sports Interactive, sponsor of the award category presented the award to (right-left) Legacy Agency/ Elite Sports Propertiesâ&#x20AC;&#x2122; Tim Worlock, James Whitburn and Terry Wilson.

Other ďŹ nalists were:

LICENSING SOURCE BOOK EUROPE 2015

sponsored by

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:57 Page 49

Best Classic Licensed Property Open to: Nominees are for properties that have stood the test of time (with at least a decade of licensing activity). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the years. The winner will join previous years’ winners Star Wars, Mickey Mouse and The Beano in the Licensing Classics Hall of Fame.

property

sponsored by

award

Winner

Barbie

Other ﬁnalists were:

Above: Warren Traeger, licensing director of Icon Live, sponsor of the award category presented the award to Mattel’s (second right) Victoria Whellans, category manager, softlines and Helen Genia, consumer product manager, hardlines UK. Left: Mattel’s Victoria Whellans and Helen Genia are happy ‘Barbie girls’!

LICENSING SOURCE BOOK EUROPE 2015

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:57 Page 50

Best Licensed Marketing Communication Campaign Award

sponsored by

Open to: For this award category, a highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2015 Award to arrive at an impressive finalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

marketing

award

Winner

The Gruffalo Forestry Commission Trails

Other ﬁnalists were:

Adventure Time Dr Martens Bounce Mob Stunt

“We were so excited when we heard the initial announcement, none of us could quite believe it - there was a lot of screaming on our table! To be shortlisted amongst such fantastic competition was great, but to actually win was a really proud moment for us all. Both Magic Light and Forestry Commission put so much time, energy and love into the campaign - we feel that it was a perfect brand ﬁt so we're very pleased that the licensing industry agrees! It has really been the icing on the cake of a very successful brand initiative.” Alex Sanson, marketing and approvals executive, Magic Light Pictures.

The Beano at Paddington Brewers Fayre Warbeartons Campaign

LICENSING SOURCE BOOK EUROPE 2015

Above: (far right) Darren Brechin, event director of BLE, headline sponsor of the awards as well as of this category in particular presented the award to (left-right) Josephine Lavelle (head of marketing and supporter development, Forestry Commission England); Daryl Shute, (brand director, Magic Light Pictures); Alexandra Sanson, (marketing and approvals executive, Magic Light Pictures); Miranda Moore, (designer, Forestry Commission England) and Jo Mason (forest manager, Forestry Commission England).

The SpongeBob Movie Clean Start Appeal for British Red Cross

The Very Hungry Caterpillar Giant Wiggle for Action for Children

LA WINNER (PROPERTY) pages 2015_Layout 1 19/09/2015 16:57 Page 51

The Honorary Achievement Award sponsored by Open to: This special award is given to someone who has contributed greatly to the licensing industry. No finalists are announced, but the winner is decided as a result of nominations received.

honorary

award

Winner

Lawrence Prince Founder and owner of Danilo Promotions

Above: Sarah Morgan head of marketing of R H Smith & Sons, sponsor of this award category presented the prestigious trophy to Danilo founder and md, Laurence Prince. Above left: Laurence Prince takes to the lecturn to give a moving acceptance speech

The whole audience (of 1,400 people) were quiet as LSB’s director Jakki Brown delivered the following speech on the night. “The words ‘trailblazer’ and ‘pioneer’ are often overused, but the recipient of The Honorary Achievement Award 2015 merits both of these descriptors and many more. This person’s first foray into licencing was an incredible 37 years ago when the industry was still in its infancy. Through sheer audacity and tenacity, tonight’s recipient managed to clinch their very first licensing agreement with one of the world’s biggest stars by flying to LA with to ‘seal the deal’, with a suitcase crammed with $25,000 in hard cash. This was the first of many hugely successful licensing collaborations in the world of music, sport and entertainment, with stars and organisations that had never even thought of allowing their IP to be translated onto consumer products. Over the next four decades this person has not only become the king of his category, but has effectively opened doors and opened eyes to the potential of celebrity, sport and music licensing. Tonight’s winner has always had a hugely busy calendar, but 15 years ago the company he founded diversified into licensed greeting cards and also brought his products to life by pioneering licensed sound chip greeting cards. Fiercely loyal and supportive of his co-directors and employees, many of whom have worked with him for decades, he has also stoutly defended the licensing industry from non-official merchandise and led a charge to clamp down on counterfeit licensed goods. Nearly everyone here tonight will no doubt at some time have experienced this character’s larger than life personality and his ‘chutzpah’, the Jewish word for ‘utter nerve’. This year’s Honorary Achievement award goes to the ‘King of Calendars’, Laurence Prince, founder and owner of Danilo Promotions.!”

LICENSING SOURCE BOOK EUROPE 2015

B&LLA A5 DPS 2016_v8_Layout 1 25/09/2015 08:38 Page 52

Wednesday 20 April 2016

Venue - The Dorchester Hotel, Park Lane, London

BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2340 + VAT I would like _________ tables of 10 @ £1950 + VAT I would like _________ individual tickets @ £195 + VAT The price includes drinks reception, gourmet lunch, and entertainment. I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________

You will be sent a paid invoice following receipt of payment

Security Code:_______________ Start date:___/___Expire___/___

Name ............................................................................................................................................................................ Company ................................................................................................................................................................... Address........................................................................................................................................................................ .......................................................................................................................................................................................... Tel..........................................................................Fax................................................................................................... E-mail ........................................................................................................................................................................... Signature..................................................................... Date....................................................................................

Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk

The Brand & Lifestyle Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk

B&LLA A5 DPS 2016_v8_Layout 1 25/09/2015 08:39 Page 53

FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

Breaking new ground in recognising the dynamism and growth of brand licensing... The Brand & Lifestyle Licensing Awards 2016 will break new ground in recognising the dynamism and growth of brand licensing. These inaugural awards will reward excellence in product innovation, brand licensing management as well as retail execution. Launched by Max Publishing (which has a pedigree in both licensing and awards, exempliﬁed by The UK Licensing Awards and The Licensing Source Book), The Brand & Lifestyle Licensing Awards 2016 have already been welcomed by the industry, many of whom have had valuable input into their creation. The award winners will be unveiled at an official event held at The Dorchester, Park Lane, London on Wednesday 20 April 2016, during a lavish afternoon event attended by retailers, licensees, brand owners and representatives. These awards are free to enter. The entering process will be online (accessed via the website) and will be active from October 31 2015. For information on reserving tickets or tables to the event, please contact Clare Davis at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.

For more information on entering The Brand and Lifestyle Awards or sponsorship please contact: Ian Hyder: ianh@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk Rob Willis: robw@max-publishing.co.uk Max Publishing, Unted House, North Road, London, N7 9DP. T: +44 (0)207 7006740 W: www.max-publishing.co.uk

www.brandlicensingawards.co.uk Other sponsors include

HEADLINE SPONSOR

"We are delighted to be the headline sponsor of these inaugural awards, especially as they reflect our commitment to this sector as testified by the growing Brands and Lifestyle section of our Brand Licensing Europe exhibition." Darren Brechin, event director, BLE.

SUPPORTED BY

MEDIA PARTNER

“Total Brand Licensing is delighted to support The Brand & Lifestyle Licensing Awards 2016. The 100 most valuable brands in 2013 were worth over $2.55 trillion, which would make them the 6th biggest country in the world by GDP, ahead of Russia, Brazil and India. - the sector absolutely deserves its own dedicated awards that recognise the extraordinary power of the brand sector within the licensing industry.” Francesca Ash, Publisher, Total Brand Licensing.

54-55 Downes and Out_v8_NEW LSB 2008 GRID 25/09/2015 12:20 Page 54

Millions Of Minions

Downes & Out

Over the Summer you would be forgiven for thinking that the only licence available to buy at retail was Minions. Retail shelves literally turned yellow with the Minions even stealing share from that other omnipresent licence Frozen. MD of Start Licensing Ian Downes ponders what lessons this sea of yellow at retail can teach us.

he stretch of the Minionsâ&#x20AC;&#x2122; campaign was impressive,

ranging from a plethora of standard products through to innovative partnerships, such as on the pack promotion with Green Giant sweetcorn. Film companies have got better and better at leveraging major movie releases with brand owners to create on-pack promotions. Trading their equity for promotional support, on

Above: Ian Downes on The Light Fund Treasure Hunt with colleague Karen Addison. Above right: Some clever on-pack promotions and huge licensing deals saw the shelves turn yellow with the Minions.

pack exposure and retail visibility. It is worth licensees noting that these partnerships exist as they certainly bring

licensees and retailers. I regularly bang the drum for new business and if a hot licence attracts people into licensing that's good as long as they

come into the programme with their eyes open. Licensees often bemoan that a campaign has been over

exposure, but they can also creep into the space normally

licensed, using the new word 'slicensed' - where similar

occupied by licensees.

products are licensed at the same time. This may be

While at one level a campaign like the Minions shines a

regarded by some as sharp practice, but licensees are

positive light on licensing, there is a flip side of which we

culpable as well. In their rush to secure new rights they are

have to be cautious. A mass licensing campaign can be

not necessarily asking the right questions of the brand

very seductive particularly to new

owners or agents. Licensees should check with those selling rights what the plans are for the

Inset: A series of art exhibitions using artwork from Ladybird Books is a clever use of the brand.

campaign - what are their objectives? Do they see the campaign as a short term one or are there longer term goals? Licensing as a business model is a mature one and it is time for more mature conversations to take place. But like all good conversations this is a two way process. Licensees need to understand that rights owners and agents have their job to do - revenue generation is undoubtedly part of it but there are often other objectives like creating a 'buzz' around a movie release.

LICENSING SOURCE BOOK EUROPE 2015

54-55 Downes and Out_v8_NEW LSB 2008 GRID 25/09/2015 12:21 Page 55

Left: The practice of 'slicensing' where overlapping products are licensed at the same time is becoming more prevalent.

Big hits like the Minions can cause issues for other licences. Retailers become attracted to the hot licences, often overlooking other opportunities. This creates an impasse that makes it difficult for other properties to break through. This is even more difficult in retailers where property owners have secured long term commitment to shelf space for their properties in exchange for promotional

Downes & Out

Back To The Future

I have been thinking about the 'future' of licensing recently and identified a few trends that I believe will emerge in the industry over the next year or so: 1. Growth in non-UK licensees selling their products in the UK market as European licensees add the UK to their territories in Pan-European licensing agreements. UK licensees may look to export more to Europe, not least as retailers become more international. 2. An increase in the development of bespoke style guides with multiple style guides for properties as more retailers and licensees look to create bespoke product ranges with distinct design treatments. 3. Licensing campaigns emerging with fewer licensees 'on board' - a trend driven in part by licensees diversifying and adding new products to their capability plus more properties emerging that are about the appropriateness of a licence rather than the quantity of licensees. 4. More developments in 'pop up' or temporary retail space as rights holders seek new ways to bring licensed products to consumers. Left: Start Licensing has orchestrated an immersive partnership with Beano and Brewers Fayre. Below: The launch of the Countryfile Live show proves that licensing doesn't have to be all about physical products.

support to retailers. As the centre of the industry becomes more crowded it is encouraging to see that new types of licensing are coming to the fore. A good

A related point here is that when

recent example is the announcement from BBC Worldwide that in conjunction with SME London

there is a hot property it is

it is producing an outdoor live event Countryfile

important that licensees and

Live. This shows how partnerships are not always

rights holders try to keep all the retail market in mind - it is easy to

about physical products. Another similar example is the development by

alienate some sections of the retail

Penguin Licensing of a series of

community by favouring one sector

exhibitions featuring artwork

over another. Furthermore, rights

from its vintage Ladybird

holders should be cautious about how

archive. This includes a broad-

their property is being used by

based exhibition at the House of

retailers promotionally - avoiding a

Illustration and more specific

scenario where an in-demand property

subject-led exhibitions at Lord's

is used as a way of pushing consumers

and the Museum of Football,

into store simply to get them to

with artwork sourced from its

buy other goods without a

archive collection. In my own

long-term commitment.

work we have seen the benefits of working with

Another technique that can help

Brewers Fayre on The Beano. We have developed bespoke

stimulate interest in your property is to show a

comics, menus, products and other activities with them.

commitment to design. This can work at a very simple

These type of events stimulate consumer and trade

level of focusing on product approvals to make sure these

interest while creating new retail forums. It also provides

are carried out in as efficient manner as possible. Speed to

the brand owner with more knowledge and insight into

market can create a competitive advantage but it is also a

their brand and the consumers that buy into them. Indeed,

positive attribute to be seen as efficient in approvals.

the more you know about your property, its audience and

Additionally, a commitment to regular updates of artwork

their relationship with it the more value you may be able to

is important. Further to this there is an argument to look at

place on it. Properties that can be leveraged for PR,

a more bespoke and custom service working with

promotion and 'calls to action' at retail will probably

licensees and retailers to create designs that are tailor

assume more importance.

made for specific uses. LICENSING SOURCE BOOK EUROPE 2015

Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

LicensingSource.net is the new go-to resource for finding out what's happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, the latest jobs and more, The Source will be the central hub of information for the worldwide licensing community. Visit the site today and sign up online to receive daily news, job alerts, awards updates, exhibition information - and much more. For the very best information, always visit

The Sourceâ&#x20AC;Ś Key Contacts:

Advertising and Commercial

Ian Hyder: ianh@max-publishing.co.uk Rob Willis: robw@max-publishing.co.uk

News and Editorial

Samantha Loveday: saml@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk @LicensingSource @LicensingSource Licensing-Source

57-59_v8_NEW LSB 2008 GRID 24/09/2015 10:46 Page 57

Statistical Evidence

Number Crunching From record breaking trade show visitor numbers to top selling toy products, the licensing industry has seen some healthy statistics being reported throughout the summer and early autumn. LSB rounds them up.

LIMA reveals global stats

New analysis of the global licensing industry from LIMA has shown that merchandise generated an estimated $13.4 billion in royalty revenues on $241.5 billion in retail sales in 2014. LIMA’s first annual Global Licensing Survey also broke down the most dominant regions, with US/Canada accounting for more than $144 billion in retail sales, nearly 60% of the worldwide total. Europe – with more than $57 billion in retail sales – accounted for just under a quarter of the total global market, while Asia accounted for nearly 10% of total retail sales. The survey noted that much of the new opportunity for growth will come from outside the saturated North American market, specifically in the Asia Pacific region. Notably, the proliferation of broadband connections and the strength of the Chinese e-commerce company Alibaba resulted in online sales accounting for 33% of retail sales of licensed product in China, the highest in the world by a large margin.

Retail growth in Europe

Retail trade across the European Union increased by 2.7% in July, according to the European Communities Statistics Office, while it was also up 3.3% year on year. The strongest increases have taken place in Romania (+9.6%), Estonia (+7.8%), Hungary (7%) and Ireland (6.4%). Major falls were recorded in Luxembourg (-10.5%) and Finland (-0.3%).

Kind + Jugend sets records

A new record of 1,141 exhibitors from 50 countries attended baby and children’s trade fair Kind + Jugend in September, with it also achieving a significant growth in attendance. More than 21,000 visitors attended the show, which ran from September 10-13 in Cologne, Germany. This marked over 5% growth over the previous year. “The result of Kind + Jugend 2015 once again exceeded our high expectations,” said Katharina Hamma, chief operating officer of Koelnmesse. “Not only the figures, but also the visitor survey proved that the quality and the quantity of the trade fair convinced across the board.”

By category, Character & Entertainment continues to dominate – with more than $107 billion, accounting for 44% in retail sales, it was more than double the next highest category, Corporate Trademark on $53 billion and 22%. Fashion, with $29 billion in estimated retail sales or 12% of the total, was third, followed by Sports ($26 billion, 11%), Publishing ($12 billion), Collegiate ($4.6 billion), Celebrity ($3.3 billion) and Music ($2.3 billion). “LIMA’s first ever global survey clearly shows that the licensing industry is alive and well, as licensing continues to be a major marketing and retail force

Above: The sports licensing category accounted for 11% of retail sales, according to LIMA’s Global Licensing Survey. Right: Kind + Jugend saw a 5% growth in attendance this year.

around the world,” said LIMA president, Charles Riotto. LICENSING SOURCE BOOK EUROPE 2015

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GB gary barlow

Specialists in working with clients across the globe, in the following sectors: Music / Brands / Sports Technology / Pharmaceutical

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Contact 360 Audit: T +44 (0) 161 763 0380 M +44 (0) 7850 377 864 E henna@360royaltyaudit.com

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Statistical Evidence

High Street hero

Toy retailer The Entertainer has experienced its sixth consecutive year of growth, reaching a pre-tax profit of £7.6 million for 2014/15. This is an increase of 27% from 2013/14’s £6 million pre-tax profit. The Entertainer enjoyed strong like-for-like sales growth across its network of stores, with the addition of nine new UK stores in the year, plus the relocation or refitting of four existing stores. In addition to this, the retailer has also seen year on year profit growth of 18% from its online channels, with it now contributing 14% of its total sales. It cited Black Friday as the single largest day of sales for the company in the year across all sales channels. “2014 was a momentous year for The Entertainer,” said Gary Grant, founder and md. “The LEGO Movie helped the year off to a great start, the loom phenomenon boosted spring/summer, then Frozen saw the year out on a high. It was the perfect storm for the toy industry.”

Above: 2014 was a ‘momentous year’ for The Entertainer, according to md Gary Grant.

Frozen remains top for toys

somewhere in the region of £90 million in terms of the toy

Disney’s Frozen was still the top licence in the UK toy

market this year, based on the fact it is an evergreen brand

market year to date to July, according to NPD.

and awareness is already high, plus a new generation of

The research body told LSB that, by value, the top five licences in the sector (YTD July) were Frozen, Star Wars, Minecraft, Minions and Peppa Pig.

children ready to buy into it. “Movie sales are really driving the [toy] business this year,” Frederique continued. “Retailers need to act on

“Frozen had quite a few new products coming out at the beginning of the year, bringing a new wave of sales after

that and manage inventory and the windows they give to each property.”

Christmas,” explained Frederique Tutt, toys global analyst at NPD Group. “However we have seen a slowdown in the second half.” Minions, meanwhile, did reach the top spot in July for a number of weeks. The licence was number one in the UK, Poland and Mexico in July, and number two in four other countries. Throughout the month, in the ten countries that NPD covers, Minions notched up $49 million in retail sales. The focus now, of course, is moving to Star Wars, and NPD believes that the brand should beat the number achieved by Frozen last year. The company

Right: Toy retailers just can’t let Frozen go.

is projecting that Star Wars could come in

Power brands

Above: The second Avengers movie helped consumer products revenues grow for Disney.

Properties including Frozen, The Avengers: Age of Ultron and Star Wars helped The Walt Disney Company to record net income in the third quarter (ending June 27). The company reported quarterly earnings of $2.5 billion, compared to $2.2 billion for the prior year quarter. Within the Consumer Products division, revenues for the quarter increased 6% to $954 million, while segment operating income increased 27% to $348 million. Higher operating income was due to an increase in merchandise licensing revenues and lower third party royalty expense. “The strong results across our many diverse lines of business demonstrate the power of our unparalleled brands, franchises and creative content,” said Robert Iger, chairman and chief executive officer, The Walt Disney Company.

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State Of The Nation: Corporate

Business Bytes The licensing industry is never quiet, but there is a bumper crop of activity taking place in the market at the moment as we move into the autumn/winter season. From new events and agencies forming, through to counterfeit product warnings and spectacular licensee sales growth, LSB rounds up what’s happening.

Moomin director to give BLE keynote

Sophia Jansson, creative director of Moomin Characters and niece of creator Tove Jansson, will give the keynote address at Brand Licensing Europe on October 14, the first day of the three day show at London Olympia. Sophia will be sharing the story of the Moomin brand journey, joined by Roleff Kråkström, chief executive officer of Moomin Characters, and Gustav Melin, global licensing director at Bulls Licensing. They will also offer insights into the Moomin strategy, brand development and future plans for the classic property. “I feel very honoured to have been asked to share my experiences with the Moomin brand at BLE this year,” said Sophia. “It is really great to recount the brand’s journey over the years to such an international and knowledgeable audience of experts in the licensing field.” The keynote is free to attend and will take place at 12.30pm as part of the Licensing Academy programme. You can find our full BLE preview coverage from page 126.

Star talent at The FA

Counterfeit product warning fired Rights holders and merchandisers have joined together to stop the selling of unofficial product. Traders and Rights Holders Against Piracy (TRAP) is a worldwide collective of rights holders and publishers working with the biggest names in music, film, TV, art and sport. Through lobbying and direct action, TRAP is aiming to protect the public from buying counterfeit products, while enabling musicians, artists, actors and athletes to provide fans with official merchandise. Members include Bravado, CID, Danilo, GB eye, Firebrand, Global Merchandising Services, Live Nation, Pyramid, Rock Off and Sandbag, while Above: TRAP has already seized over £10m worth of counterfeit goods. Below left: The FA’s Matthew Glynn receiving his award from The DealFactory’s Bettina Koeckler.

Matthew Glynn, commercial acquisitions manager at The FA, has been named as LIMA‘s second annual UK Rising Star. The award is designed to support and champion excellence among junior licensing industry professionals. Matthew will now receive a oneyear mentorship from LIMA UK md Kelvyn Gardner. Matthew said: “Licensing allows you to gain great skills and knowledge across sales, legal, product development and marketing, so it is great to know that my work is being acknowledged.” This award comes at the same time as The FA has started to manage its licensing programme in-house for the first time in its history. The body is supporting its licensees and retailers with a new style guide and design direction, with a focus on specific consumer-related products of all age ranges including a child’s option for the first time.

LICENSING SOURCE BOOK EUROPE 2015

the organisation also has links with global investigators and security consultants to

ensure it can carry out undercover surveillance to identify and destroy bootleg product. So far, working with industry experts and local authorities, TRAP has been responsible for assisting in the seizure of over £10 million worth of counterfeit goods, with offenders convicted and receiving prison sentences. The body also has a dedicated online team removing illegal product from websites and has notched up some significant results. It has had 100,000+ listings removed from Amazon, 50,000+ from eBay, 20,000+ from Etsy and 5,000+ from Redbubble. “Bootleg and unofficial merchandise is a serious issue that affects all rights holders, official merchandisers and the artists themselves,” said TRAP spokesperson, Alex Mitchell of Bravado.

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State Of The Nation: Corporate

Brand Licensing Select dated for 2016

A new licensing show is to take place in New York next year, with Emerald Expositions – the company behind SURTEX – revealing Brand Licensing Select. The format aims to bring together an invited group of key retailers, licensors and brands in a private setting, somewhat different from the traditional trade show format. Taking place September 27-29 (venue yet to be revealed), brands will be matched up in advance with retailers based on requests, with all appointments scheduled by the Emerald team. In addition to direct appointments, Brand Licensing Select will allow for frequent and intimate relationship-building and networking opportunities between all brand and buyer participants. “This exclusive event provides a platform for brands in the licensing space to have a bigger voice in the marketplace, and a stage to speak to retailers looking to bring licensed product into their store mix,” explained Liz Crawford, Emerald Expositions’ vice president and group show director, licensing (left). “Key retailers are looking for a setting where they can have high level marketing conversations away from a crowded show floor.” Brand Licensing Select will also feature a Media Preview event, with the goal being to showcase the brands’ focus on products being launched to the consumer market, as well as to highlight brand successes at retail. Target media include Forbes, The Wall Street Journal, Fortune and USA Today among others.

William Lamb acquires Trade Mark Collections

LicensingSource.net to launch

October 1 2015 marks the debut of LicensingSource.net, a new daily resource for what's happening in the global licensing industry. Being launched by Max Publishing (owners of LSB and The Licensing Awards), LicensingSource.net will include incisive news, commentary, top jobs and events, The Source will be the central hub of Above: Samantha Loveday is editor of LicensingSource.net information for the worldwide Left: Sandra Vanstan will head licensing community. up licensing across the group. Well known industry journalist, Samantha Loveday has joined the Max Publishing team to head up LicensingSource as editor. "If there's one thing we've learned from our friends and peers in the licensing industry it's that they want to be 'in the know' - be it big news, behind the scenes insights, or the quirky stuff that makes this trade so BBC Worldwide has teamed with SME London to extend the popular special. With Sam Countryfile brand into live events. [Loveday] on board as Countryfile Live will take place at Blenheim Palace between August 4-7, 2016, enabling visitors to explore every aspect of the British countryside through a series of hands-on activities, talks editor, we really hope and unique interactive features. LicensingSource.net will Countryfile is Britain’s most watched factual programme with a regular audience of more than become a valued daily six million viewers, so hopes are high the live event will be a success. “Bringing Countryfile to the public in this unique way is something that we’ve wanted to do for arrival into everyone's ages,” said Stephen Davies, director of live events at BBC Worldwide. “We are really excited inbox," comments Ian about bringing fans even closer to one of the most loved shows on the BBC – an Aladdin’s cave Hyder and Jakki Brown, of countryside-related content which we can’t wait for the audience to explore at close quarters.” Bill Lyons, executive editor of Countryfile, continued: “With rural issues at the very heart of joint managing directors the event, it really feels very special. The event will be the very best that the British of Max Publishing. countryside has to offer.”

William Lamb has expanded its business, acquiring bag and umbrella specialist Trade Mark Collections. In addition to this, Sandra Vanstan has rejoined William Lamb as head of licensing, further strengthening the company’s senior management team. Sandra – who was previously at Amscan – will manage the licence portfolio across the group, including footwear, bags and brollies. There are no plans to restructure as there are strong management, design and sales teams in both locations. They will be working closely across the footwear and bag/umbrella teams to maximise product ranges and distribution, creating coordinated season-led ranges such as wellies with brollies, back to school shoes with school bags and summer EVA clogs with swim/beach bags. Sandra said: “Both companies have a very similar business ethos being family run, with similar values focusing on best in class product, customer service and business integrity.”

Countryfile Live revealed

LICENSING SOURCE BOOK EUROPE 2015

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State Of The Nation: Corporate

The Licensing Link opens its doors

A new strategic brand extension and licensing agency has been formed by well-known industry names, Chris Taday and Ian Wickham. The Licensing Link is aiming to bring a fresh approach to the business, looking to implement its promises by offering a total service-led approach from top to bottom. It will offer clients an in-depth knowledge of licensing, combined with a contact base across the varied business sectors including retailers, licensees and promotional partners. Chris and Ian have almost 50 years’ worth of experience across all aspects of the licensing business, gained from working with major licensors such as BBC Worldwide and Hit Entertainment, brands like Tomy and Guinness World Records and other licensing agencies. During this time they have represented properties including WWE, Power Rangers, The Simpsons, Shrek and Doctor Who to name a few. “The focus of the agency is to represent lifestyle brands aimed for the long-term, together with seeking strategic third party partnerships to develop or extend an existing licensing business and we will be making further announcements soon,” explains Ian. “Between us, we have a complementary skill set and are confident that we can deliver profitable, wide reaching product ranges and promotional campaigns for licensors, licensees and retailers.”

Marshall explains licensing plan Following the launch of its new Marshall London

smartphone, Marshall sales manager Michael Clapham has explained the rationale behind its move into lifestyle branded products. The music company has always been involved in occasional spin-offs, but the launch of its fridge in 2013, headphones and other home audio products and now a phone, range of Fred Perry branded clothing and Marshall sunglasses has seen a significant increase in the breadth of products available. “I don’t think it’s as

Above: Ian Wickham (left) and Chris Taday have almost 50 years experience across all aspects of the licensing business. Below: The Marshall London smartphone is the company’s latest foray into licensing.

simple these days as being an amp builder or a guitar maker,” said Michael. “Technology is so integrated into what we do. We’re never going to move away from building amps or innovating but sometimes there seems to be a fear that we can’t move out of that inner circle. But we’re not moving away from the core ethics of the brand.” The Marshall London smartphone (£399) is primarily aimed at music fans, and features two front-facing speakers; a dedicated ‘M’ button providing instant access to music and a gold-accented scroll wheel mimicking the iconic controls on Marshall amps.

LICENSING SOURCE BOOK EUROPE 2015

Kelvyn is a BBC star

The September 4 reveal of Star Wars: The Force Awakens products caused a wave of positive TV coverage – with LIMA UK md Kelvyn Gardner flying the flag for Above: Kelvyn chatting with the industry on BBC Breakfast. Ben Thompson and Yoda. Speaking to business correspondent Ben Thompson, Kelvyn was chatting about how much Star Wars would boost the UK economy, with Ben stating that merchandise was expected to make $5 billion over the next year. Other channels also ran pieces, showing midnight store openings and interviewing the first fans to snap up product.

Sponsors line up for the B&LLAs

A number of companies have now pledged their support to Max Publishing’s inaugural Brand & Lifestyle Licensing Awards. Advanstar is on board as headline sponsor, and will be joined by LIMA, Emerald Exhibitions, Hallet Retail, Start Licensing, Brands with Influence, IFL Science, Discovery and Versace to date. “We’re delighted to be launching The B&LLAs, breaking new ground in recognising the dynamism and growth of brand licensing,” commented Ian Hyder, joint managing director of Max Publishing. The new annual awards will reward excellence in brand licensed merchandise, IP management, as well as retail execution. Entry for both the retailer, brand and product categories will all be done online, followed by validation from dedicated panels of industry experts. The website is going live by the end of this month. The winners will be unveiled at a lavish lunchtime event at The Dorchester Hotel on Wednesday 20 April 2016. Check out www.brandlicensingawards.co.uk for further information and entry details.

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State Of The Nation: Corporate

Success for MHG

Melanie Humberstone-Garley is off to a strong start with her own agency – MHG Licensing – signing a brace of properties. First up, Mel is handling the programme for greeting card and stationery specialist Rachel Ellen Designs and is looking to move into new product categories such as softlines, apparel and potentially publishing. In addition, Oily Rag Clothing has hired Mel to represent its Suck Squeeze Bang Blow brand across the UK. Already well established in the women’s apparel and underwear sector, new areas will now be explored for the brand, which has its origins in the world of the four stroke internal combustion engine, although the double entendre is too good to miss. Another key brand is Bebunni, a cute brand that has been spearheaded by retailer Terry Harvey (of M&P Cards). Speaking about her decision to set up MHG, Mel said: “In a very competitive market, I like to believe that there is a home for every type of property. There doesn’t have to be a £multimillion marketing budget behind it to make it a success, it is simply a case of exploring new opportunities and trying to make it easier for all concerned to get that product on shelf and to build the brand from grass roots.”

H&A cleans up

Toiletries specialist H&A is on track to see growth this year, having seen a number of its existing licences perform well and also welcoming new additions to its stable. Following the success of its Disney Frozen range last Christmas, H&A has developed an exclusive range for Sainsbury’s and Boots, with a line based on Olaf available in Asda, Boots, Tesco, Sainsbury’s and Wilco. In addition, an exclusive Disney Princess Christmas gifting line for three to fives has been developed for Tesco. The company is also expecting big things for its Thomas & Friends range, following positive take up from major retailers. Further bolstering its portfolio, H&A is launching two new My Little Pony gift ranges into grocers this autumn. A modern My Little Pony Kids range will be available in Asda and Wilkinson stores, while a Retro range will be exclusive to Tesco. High profile girls’ collectable brand Shopkins, plus Disney’s Finding Dory add further breadth to the company’s offering. Top: Mel has already signed Rachel Ellen Designs and Oily Rag Clothing. Left: New Frozen gifting lines are hitting stores for Christmas.

Wise words

New deals, an award win and extra social media exposure is helping The London Studio further spread the word about The Wisdom of Kids brand. A licensing deal has been struck with BrownTrout for a calendar and mum’s family organiser, while cards created by Gemma are already flying off the shelves in Asda, WHSmith and Ryman among others. Launching this autumn/winter will be a collection of stationery and giftware from Blueprint, combining illustrations with comments and anecdotes from children about love, life, the differences between the sexes and more. Meanwhile, the card sales are also generating funds for charity – they are set to raise up to £20,000 for Maggies and up to £10,000 for The Children’s Trust. Last year, the company raised over £3,500 for BBC Children in Need through a collaboration with Ryman. In addition to this, Wisdom of Kids is now an official channel on social media platform PopJam, and has already gained 34,000 followers. Recognition by entrepreneur Jacqueline Gold has also boosted the brand. Jacqueline chose Wisdom of Kids as a winner of #WOW, an award she set up to celebrate women in business who have strong brand values and have the potential to grow and succeed in their industry.

Socks produce Misirli sales fillip

Misirli UK is currently enjoying strong growth from its sock division, with the company having secured some key partnerships in both the retail and licensing arenas. The new area complements Misirli’s existing nightwear and underwear offering, with top selling items including slipper socks, cape socks Above: The Wisdom of Kids card (so kids can play at being sales have also been generating funds for charity. superheroes) and special Below: Minions slipper socks have lurex numbers for a been a particular hit for Misirli. night out. To further support the growth, Misirli has retained the services of Melanie Humberstone-Garley, who will be helping to push the increasingly important licensing activity, both internally and with licensed partners. “The company has a unique offer in that it can combine some of the best loved characters in coordinated ranges across the essentials piece, but also offer the alternative of a strongly designed own brand option too,” said Kim Bown, director of Misirli. “We are well placed to continue the growth and look forward to the challenges and opportunities with our licensing and retail partners over the coming years.” LICENSING SOURCE BOOK EUROPE 2015

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State Of The Nation: Corporate

A little slice of Eden

The Eden Project has moved into licensing, joining forces with IPR Licensing, with the aim of taking the message of the Project to a wider audience. A number of lines have already been launched including The Heaven Scent range. This includes candles, reed diffusers and room sprays, with 12 fragrances inspired by Eden’s Rainforest and Mediterranean Biomes and Outdoor Gardens. In addition, Eden has collaborated with Franchi Seeds on a new seed range inspired by the plants from the Mediterranean Biome. The range of 32 seeds comprises best sellers and gardeners’ favourites, complemented by some new unique and hard to find traditional varieties. The range includes eight flower, four herb and 20 vegetable and salad varieties. Meanwhile, there is also a range of Eden handcrafted jams from Somerset Cuisine, with each telling its own story in a fun and educational way, and come with collectable lids and peel off stories and recipes.

Carousel makes heroic contribution

Carousel Calendars has revealed that sales of its 2015 Help for Heroes calendars and diary have raised a total of £56,677 for the charity. The company has published and distributed the products for the last five years, raising a staggering total of £238,954 during that time for the charity. Rather than a pure royalty rate based on net receipts, Carousel applies a donation of £2 from every planner, wall calendar and diary sold, and £1 from every slim calendar sold. Carousel published five formats for the 2015 range, with the best selling being the slim calendar which raised £17,025 in its own right. A total of 36,851 units were sold across all formats and Help for Top: Several Eden Project-branded Heroes is ranked within the top ten of the products have already launched including jams and seeds. company’s licensing portfolio. Above: Carousel has been “The whole Carousel Calendars team, producing and distributing the Help for Heroes calendars for the from design, production, sales and CRM, past five years. thoroughly enjoy working with Help for Heroes and we are all delighted with the amount raised this year,” said Martin Rees-Davies, head of licensing at Carousel Calendars. Emma Parry, co-founder of Help for Heroes, added: “We are incredibly grateful to the team at Carousel Calendars for their continues support and enthusiasm for what is one of our longest commercial partnerships.”

Juster’s BLE highlights

Clive Juster & Associates is reporting strong growth with the Off the Leash brand. A third book is due to be published this autumn, while Art You Grew Up With has enjoyed success with its limited edition prints and personalised products. Cardmix has seen sales for its range of greeting cards grow, as Above: Personalised Off the well as reporting good results with another Leash products have been brand, Daddy. This year, among other available in the Art You Grew licensees, Boxer Books has released a new book. Up With Selfridges store. Clive Juster will also be highlighting classic creation Fred, which has sold around eight million greeting cards since it arrived on the scene 25 years ago.

LICENSING SOURCE BOOK EUROPE 2015

In Brief

● RMI has promoted Saphia Maxamed to run its entertainment division. Saphia will be developing licensing strategies for RMI’s portfolio of celebrity and entertainment brands, continuing to work with clients including Samantha Faiers, Billie Faiers, Ferne McCann, Sanctum Soho and Hardy Bucks the Movie, as well as new signings. She will also be supporting the licensees and properties at retail, including DTRs. ● Smiley held its first Up Campus Dreamstorming conference. The event is designed for young entrepreneurs who have created promising social businesses, aimed at having a positive impact on our society, by addressing social or environmental issues and designing an innovative response. Over the next 12 months, Smiley will be providing a number of these new ventures with start-up funding and business support. ● Rainbow and its Winx Club brand have teamed up with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support the campaign to prevent breast cancer. The long-term partnerships will see Winx Club promote the breast health message through a host of activities, including advertising campaigns and an exclusive range of merchandise. ● Hello Kitty is getting her own stage show – Hello Kitty Live: Fashion and Friends. Kicking off at the Eventim Apollo in Hammersmith on October 8, the show will then tour the UK. The plot sees the character wanting to become a fashion designer and entering a talent show. ● DHX Brands has appointed Jakks Pacific as the master toy licensee for hit tween show, Make it Pop. Jakks will launch dolls, plush, dress-up, role-play, electronic toys and Halloween costumes in all territories outside of Europe from 2016. ● Posh Paws has launched its soft toy range for Disney Pixar’s forthcoming film, The Good Dinosaur. The collection includes all the key characters and is available in a variety of sizes from a small assortment up to 20” Spot and Arlo plush. ● Bulldog has signed a deal to represent five properties from The Jim Henson Company in the UK and Ireland. These are Dinosaur Train, Doozers, Fraggle Rock, Pajanimals and Labyrinth. ● Virginie Kleinclaus-Renard has joined CPLG France as managing director. She brings with her 20 years of experience in licensing and merchandising from Disney Consumer Products. ● Visitor registration for Toy Fair 2016 is now open. Next year’s show runs at London’s Olympia from Sunday January 24 to Tuesday 26.

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State Of The Nation: Corporate

Ted Baker reveals bike line

In a brand new partnership and exclusive to its Commercial Street Ted Baker & Moore store, Ted Baker has partnered with Quella to create a capsule collection of beautiful British, copper-plated bicycles in three classic colours: navy blue, racing green and ruby red. The 10-speed bikes boast campagnolo performance, dia-compe centre-pull brakes and a campagnolo veloce group set, blending elements of touring bike heritage with contemporary design. The new bicycles will be sold alongside Ted’s ‘Raising the Handlebars’ cycle-friendly collection. The recently opened Ted Baker & Moore store is a retailing showcase for the brand’s licensed merchandise with only a small collection of apparel on sale.

Rainbow ready for Christmas run in Rainbow Productions is enjoying its busiest year yet, and having stormed through the summer season, all eyes are now turning to BLE and Christmas. Recent signings include Twirlywoos, The Gruffalo, Bing and Flop, Boj, The Clangers and Sonic the Hedgehog. In addition, Rainbow was also involved with managing personal appearances for characters including Minions, Kung Fu Panda, Peppa Pig and Dennis the Menace at various summer events. “On the licensed events side, we’re continuing to expand our offering; as well as representing new properties, our Retail Support Programme has been developed to help licensors,

Nick’s festive boost

Below: Licensees will be supported by Nickelodeon’s pre-Christmas drive.

Nickelodeon and Viacom Consumer Products has launched a campaign to increase consumer visibility for its brands in the run up to Christmas. The focus will be on promoting the company’s key character licences – Teenage Mutant Hero Turtles, SpongeBob Squarepants, Dora and Friends: Into the City and Paw Patrol. Selected products will be used across a number of licensees to gain overall awareness for the brands. “We are concentrating on supporting our brands in this crucial period for the benefit of all our licensees,” explained Marianne James, NVCP vice president UK & Ireland and European retail sales and marketing. “We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s, plus a few adults’, Christmas wish list.”

Egmont Publishing restructures

Egmont Publishing has established two new global units: Global Licensing Management and Global Content Development. more from The restructure has meant a number of key personnel character Top: Get in gear with a Ted Baker changes in the UK. Emma Cairns Smith has been Quella bike. appearances,” promoted to director of global acquisitions, while Sten Above: Peppa Pig is just one of the said md David Scott. brands that Rainbow has toured Jorgensen is now head of global brand management and with this summer. “We’re working in international sales, and Eleanor Fletcher is global brand partnership with licensors and host venues to manage even director. In addition, rights director Tracy Philips is now handling the sale of rights more Character Tours, helping brand owners reach in both the UK and globally, while Sarah audiences in fun and interactive live environments.” Bates has been promoted to global Rainbow has also appointed James Barlow as its export content director. Finally, Sue Allen takes and sales executive, while Kelly Morrison has also returned on the new role of publishing director of to her position as sales executive following maternity leave. licensing and customer publishing for the UK’s books division. Another Egmont development is Above: Emma Cairns Smith Pink Key Consulting has signed the first licensee for the is now director of global that the Mr. Men and Little Miss English Cream Tea brand, Shang Hai Huge Scents. The acquisitions at Egmont. characters have partnered with company will develop a range of tea canisters, tea trays Transport for London and Egmont for a new story and cake tins for distribution across major European called Mr. Men in London. The book sees the popular retailers and independent stores from early 2016. “This is the first year we have offered preserves, teas and characters hopping on and off buses and using the gifts to the retail market and we’re delighted that the range London Underground to navigate their way around will additionally extend to tinware across the UK and London, taking in sights such as Trafalgar Square, the Europe,” said Jane Malyon, owner of the English Cream Tower of London, London Transport Museum and Tea Company. Buckingham Palace. licensees and

retailers gain even

Time for tea

LICENSING SOURCE BOOK EUROPE 2015

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People Matters

From big promotions to some high profile arrivals on both the licensor and licensee side of the business, it’s certainly been a busy summer in the licensing industry. Toy specialist HTI has welcomed Alison

Mel Beer has rejoined Amscan

Downie as its new global licensing

International. She is now

director. Alison has a wealth of

responsible for all licensing

experience in the children’s toy market,

acquisitions across the region.

having spent over 30 years in the

Prior to this, Mel has held a

industry, most recently at Golden Bear

number of roles in the business, most recently as

where she headed up the product

commercial and licensing director at Watermelon.

development function and licensing. In her new role at HTI, she will be

Alison Downie

Mel Beer

In addition, Amscan has promoted Matt French to the role of licensing associate EMEA within its UK-

responsible for identifying, developing

based team. Matt has been with

and negotiating new licence opportunities on a global

the company since 2011 and was

level, as well as managing existing licensing business

formerly licensing assistant. In

relationships. Jenny Watson, global marketing director at

his new role, he will assist with

HTI, said: “We are thrilled to have Alison on board. The

completing contracts and

company is investing in great people to complement the

providing licensing support across the EMEA region.

existing skill set and Alison will be a key member of the HTI global leadership team.”

Matt French

Busy Saban Brands has made

Sam Ferguson has been promoted

two high profile senior

to director of licensing and retail at

management hirings over the

Mind Candy. Sam has been an

summer. Janet Hsu has taken on

integral part of the business since

the role of chief executive officer,

joining in 2012, initially working on

responsible for overseeing the

the Moshi Monsters franchise and most recently leading the charge with World of Warriors. He has

firm’s portfolio of global entertainment and lifestyle

Sam Ferguson

been responsible for signing

Rich Magallanes

properties, as well as being instrumental in acquiring

some major contracts for the new brand - including with

additional brands and building new IP. Janet joins from

the likes of GP Flair, Moose and Penguin – and has

Sanrio, where she held the role of president and chief

worked hard to ensure all major retailers are stocking

operating officer.

the products on launch. Darran Garnham, chief

In addition, Rich Magallanes arrives as senior vice

commercial officer at Mind Candy, said: “Sam has been

president of development and production, bringing with

an incredible asset since joining Mind Candy and I look

him over 20 years of experience in domestic and

forward to seeing him progress even further.” Prior to

international studio production, primarily at Nickelodeon.

Mind Candy, Sam worked on a range of brands at

Brian Casentini, meanwhile, becomes senior vice

Beanstalk and Global Brands Group.

president for the Power Rangers franchise.

LICENSING SOURCE BOOK EUROPE 2015

70-71 Movers & Shakers_v8_NEW LSB 2008 GRID 17/09/2015 11:59 Page 71

People Matters

Imperial War Museum has hired

Pioneer Europe has

David Fenton as its new head of

appointed two new sales

retail and admissions, publishing

consultants. Alan Macpherson

and brand licensing. David’s remit

will handle Qualatex sales in

will include leading and developing

Scotland and Ireland, while

these commercial areas across all

Charles Dyson will look after

five IWM sites and within wider markets. He said: “Brand licensing

n David Fento

Alan Macpherson

allows us to work closely in partnership with others to grow the IWM brand and its important role as an organisation.”

will include developing new

ITV Studios Global Entertainment has welcomed David Miller to the newly created role of VP, digital games. David – who has more than 15 years experience in the video games sector – has been tasked with growing the reach of David Miller

the company’s children’s brands in the digital games marketplace,

with a particular focus on Thunderbirds Are Go. He will be looking to expand ITVS GE’s network by evaluating opportunities and reaching out to new partners, with the aim of developing games across a range of platforms.

customers and meeting training needs.

Katie Price has taken on the newly created role of licensing director at Hachette Children's Group. Katie joins the firm from Hit Entertainment and Mattel, where she held the position of global director of publishing. She has worked closely with Hachette in recent years on key brands including Rainbow Magic, Ever After High and Monster High. Before joining Hit in 2001, Katie worked at Berlitz for three years. She will report to CEO of Hachette Children's Group, Hilary Murray Hill.

Thomson. Tim has worked in the

as its new licensing coordinator. This

role since November 2009, helping

is Tessa’s first full-time job in

to invigorate The Beano brand with

licensing, however before arriving at

a number of initiatives, as well as

Rocket she had completed extensive

leading the development of CP Tessa Bailey

Brad Globe is to step down from his

growing portfolio of brands, and will report directly to joint

role as president of Warner Bros.

MDs Charlie Donaldson and Rob Wijeratna.

Consumer Products, a position he has held since 2005. Diane Nelson,

Adam Reed has joined the

president of DC Entertainment and

Nickelodeon UK Consumer

president and chief content officer of

Products team as marketing director. Adam’s new role will focus on developing Nickelodeon products at retail. His previous experience includes stints at other licensors, including DreamWorks and Disney, in addition to other family brands, such as Penguin Publishing and Save the Children.

Tim Collins

programmes for The Broons and Jackie among others.

marketing support and coordination across the agent’s

Adam Reed

Charles Dyson

position as head of brands at DC

bolster its team, hiring Tessa Bailey

At Rocket, she will provide

business, supporting existing

Tim Collins is moving on from his

Rocket Licensing is continuing to

work experience in children’s media.

the North East region. Their roles

Warner Bros. Interactive Brad Globe

Entertainment, will now oversee the division until a successor is named.

FCP has bolstered its team in the US, hiring Cynthia Rapp as senior vice president of global creative. Reporting to president Jeffrey Godsick, Cynthia will oversee creative, project management and product development, leading projects from inception to launch.

LICENSING SOURCE BOOK EUROPE 2015

72-73-74 Film & Film Grid_v8_NEW LSB 2008 GRID 17/09/2015 12:11 Page 72

caught on film

Box Office Bytes Inset: Angry Birds is set to fly into cinemas next May. Bottom: Minions has been this summer's barnstormer. Right: Snoopy immortalised in sponge and icing.

Angry Birds Take Flight

What started out as a simple sketch has turned into a global gaming phenomenon, with Angry Birds now set to spread its wings on to the big screen too, as Rovio prepares to launch the first Angry Birds movie. Set to hit cinemas in May 2016, this will be the first full-length movie from the Angry Birds franchise. Rovio has retained full creative control of the movie, ensuring it remains true to what fans know and love about the brand. “The movie will take the Angry Birds into new places and across new generations,” said Naz Cuevas, evp, Global Consumer Products. “It’s an exciting opportunity to push boundaries and delight fans.”

Minions Fever Sweeps The UK According to The NPD Group, the Minions has become the top-selling licence for the British toy market. As much as Minions was expected to be a success, it took a lot to unseat Disney’s Frozen, which had been occupying the top position since July 2014. Yellow, funny and extremely popular, Minions has enjoyed mass exposure in the media and at retail, the success of which was felt even before the movie was released on the big screen. Minions is currently the third best-selling licence in the French toy market and number six in the United States. Frédérique Tutt, global industry analyst for The NPD Group, comments: “Expectations are high at retail after the public allegedly demanded more

The rollercoaster roster of mega film launches continues apace – not surprisingly attracting attention in the licensing arena. LSB tracks some of the happenings on the big screen circuit.

Great Snoopy Bake Off

To celebrate the launch of The Peanuts Movie, 35 years since Snoopy last ‘happydanced’ across the big screen, celebrity cake-maker Adam Cox of Adam’s Cakes has baked his favourite cartoon canine creation to date. A mouth-watering vanilla sponge cake with jam and vanilla buttercream filling, the cake took around three hours to make (not including baking time) and is able to serve up to 30 portions. Adam, who has previously made cakes for the likes of Ronnie Wood, Jonathan Ross and Paul Hollywood, first started baking aged 18. Adam’s maverick techniques have resulted in his yummy sculpted delights standing out from the crowd, and this latest venture is no exception. Adam explains: ‘’Making something as iconic as a Snoopy cake was, to put it simply, really good fun. Everyone knows Snoopy, there is something treasured and nostalgic about the cartoon and it was really fun to revisit this and bring it into the 21st Century. The Peanuts Movie is set to hit the UK’s big screens this December. Featuring Snoopy and his friends as they’ve never been seen before, in a state-of-the-art 3D animation spectacular, all the gang, including Charlie Brown, Linus, Lucy and Peppermint Patty get tangled in all sorts of canine misadventure, along with never before seen Peanuts character Little Red-Haired Girl.

merchandise following the first two movies. By being so different from the usual Hollywood blockbusters which feature super heroes, apocalyptic threats and good versus evil, the Minions movie with its anti-heroes has a fresh appeal and a feelgood factor that could well make yellow ‘The’ colour of summer 2015.”

LICENSING SOURCE BOOK EUROPE 2015

72-73-74 Film & Film Grid_v8_NEW LSB 2008 GRID 17/09/2015 12:11 Page 73

caught on film

Film title

Studio

Release Date

Hunger Games Mockingjay Part 2

Lionsgate

Nov 2015

Krampus

Universal

Nov 2015

The Martian

20th Century Fox

Nov 2015

The Good Dinosaur

Disney

Nov 2015

Spectre

Eon Productions

Nov 2015

Star Wars: The Force Awakens

Disney

Dec 2015

The Nut Job 2

Warner Bros

Jan 2016

Alvin and the Chipmunks 4

20th Century Fox

Feb 2016

Dad's Army

Universal

Feb 2016

Kung Fu Panda 3

20th Century Fox

March 2016

Clifford the Big Red Dog

Universal

March 2016

Batman v Superman

Warner Bros

March 2016

Monster Trucks

Paramount

April 2016

The Jungle Book 3D

Disney

April 2016

Captain America Civil War

Disney

April 2016

Angry Birds

Sony Pictures

May 2016

Alice Through the Looking Glass

Disney

May 2016

X-Men - Apocalypse

20th Century Fox

May 2016

Teenage Mutant Ninja Turtles

Paramount

June 2016

The Secret Life of Pets

Universal

June 2016

Star Trek 3

Paramount

July 2016

Tarzan

Warner Bros

July 2016

Ghostbusters 3

Sony

July 2016

The Turtles Are Back In Town

The sequel to the Teenage Mutant Ninja Turtles Movie has officially been announced by Paramount Studios. The super team is back with Michael Bay as producer and fan favourite actors Megan Fox and William Fichtner reprising their roles. The story opens with the Turtles back on the streets of their beloved New York City, with an action packed, fast-paced adventure that also sees them travel to a new city to fight against a new threat. A few iconic figures from the original Teenage Mutant Ninja Turtles cartoons will be joining the sequel, including Casey Jones, Baxter Stockman and everyone’s favourite villains Bebop and Rocksteady. To support the movie there will be an exciting range of brand new consumer products to appeal to the target demographic and movie fans. Teenage Mutant Ninja Turtles 2 hits cinemas in June 2016.

Left: A new movie is slated for release for Teenage Mutant Ninja Turtles next year.

Rocket Launches

There’s a busy time ahead for Rocket Licensing, with some high profile film releases on the cards. The buzz around Sony’s high-profile July 2016 reboot of Ghostbusters is loud and positive. Global toy and video game publishing have already been licensed and for the first phase of the UK licensing campaign Rocket is targeting publishing, apparel, nightwear, underwear, posters, calendars, stationery, confectionery, gifts and homewares. Meanwhile, Rocky, the ultimate boxing movie, is a brand that resonates not just with older fans, but with teens and tweens who instantly relate to its themes of success through adversity. It has inspired a long-running and continuously successful licensing campaign with output ranging from t-shirts and posters to robes and oven gloves. With its 40th anniversary due in 2016, plus the Rocky spin-off movie Creed coming out in November

LICENSING SOURCE BOOK EUROPE 2015

72-73-74 Film & Film Grid_v8_NEW LSB 2008 GRID 17/09/2015 12:11 Page 74

caught on film

Film title

Studio

Release Date

Ice Age 5

20th Century Fox

July 2016

BFG

eOne

July 2016

Finding Dory

Disney

July 2016

King Arthur

Warner Bros

July 2016

Pete's Dragon

Disney

Aug 2016

Monster High

Universal

Oct 2016

Trolls

20th Century Fox

Oct 2016

Fantastic Beasts and Where to Find Them

Warner Bros

Nov 2016

Star Wars Rogue 1

Disney

Dec 2016

Moana

Disney

Dec 2016

The Greatest Snowman on Earth

20th Century Fox

Jan 2017

50 Shades Darker

Universal

Feb 2017

Smurfs 3

Sony

March 2017

Beauty & The Beast

Disney

March 2017

Captain Underpants

20th Century Fox

March 2017

Guardians of the Galaxy 2

Disney

April 2017

Lego Movie 2

Warner Bros

May 2017

Star Wars VIII

Disney

May 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3

Universal

June 2017

Toy Story 4

Disney

July 2017

Deal Inked For Bilal

2015, not to mention a new style guide available soon, Rocky remains a long-term licensing champ. The Dr Seuss brands, led by The Grinch, The Cat in Hat, and many other much-loved characters have been part of every childhood â&#x20AC;&#x201D; and most adulthoods too. The Grinch in particular has

Above: Rocket is to represent the new Ghostbusters movie.

found a ready market among adult fans of Grinch loungeware and novelty t-shirts. The classic grump is about to enjoy even more fame with a winter line of adult apparel and a new animated version of How the Grinch Stole Christmas coming to cinemas in Christmas 2017.

Ink has acquired the licensing rights for Bilal, the CGI epic that is also the first Middle Eastern-funded and produced animated film. Based on the true story of an African hero who went through slavery and oppression to become a noble leader, the animated feature takes its inspiration from real events that took place 1,400 years ago and re-imagines them into a colourful and exciting tale with a vast cast of characters and stunning imagery. Ink ALC is already targeting a number of categories for the Bilal licensing campaign, including posters, calendars, stationery, apparel, giftware and accessories. The first feature-length film produced by the animation division of Dubai-based Barajoun Entertainment, Bilal hits cinemas worldwide later in 2015 and stars AfricanAmerican singer, actor and dancer Jacob O'Neal Latimore, Jr as Bilal, English actor Adewale AkinnuoyeAgbaje (Lost/Game of Thrones) as the adult Bilal, and veteran TV and film star Ian McShane (Lovejoy/Pirates of the Caribbean) as the cruel Umayya. Above: Bilal is the first Middle Eastern funded animated film.

LICENSING SOURCE BOOK EUROPE 2015

75 BFG_v8_NEW LSB 2008 GRID 17/09/2015 12:19 Page 75

Film In Focus

Giant Leaps With next year beckoning the 100th anniversary of Roald Dahl birth, one of his most famous works is set to be immortalised on the big screen - the BFG. With Steven Spielberg on board as director and a killer cast you can bet your snozzcumber that this will be one to watch – and eOne is ready for the licensing action to kick off.

Inset: Steven Spielberg will be making his Disney directorial debut on the BFG. Left: The movie is slated for a July release.

fact that it resonates with both an older and younger audience. "The tale is simply magical, the friendship between the small but courageous heroine Sophie and a

giant who you would think is scary, but is big and very

romising to be a whizzpopper of

friendly!" Looking further into the plotline, she

a movie, production on Steven

explains that "The story encourages people to

Spielberg's adaptation of Roald

Dahl's The BFG is well underway in

“Dream Big” and to stick up for what’s right.” There is also a very British feel to the book, with the

Vancouver. This live-action film with CGI

Queen playing a very prominent part in the

is slated to release in July next year. The

storyline, and Sophie and The BFG passing through

film is a co-production between

many famous London landmarks.

DreamWorks Studios and The Walt Disney Studio and marks legend, Steven Spielberg's first time directing a Disney movie. Entertainment One is managing the Pan-European

Looking ahead to the movie Hannah believes the meeting of the two great storytellers - Roald Dahl and Steven Spielberg - has true blockbuster potential. This powerful combination will also help

licensing rights for the film property and has set its sight on

overcome the obstacles many new properties face with

a licensing plan that embraces a multitude of categories,

the logjam of space at retail. "Luckily on this title, not only

from apparel to homewares, gifting to stationery, and

is the brand already widely known through its book

FMCGs galore. "We are speaking and meeting with

heritage, but it will be released in Roald Dahl’s centenary

potential partners at the moment and also engaging all

celebration year so activity around Roald Dahl will

major retailers," reveals Hannah Mungo, eOne’s head of UK

continue throughout 2016 and beyond," she

licensing. "Internally, we have been holding brainstorms

points out. "We’ll also be releasing

with all different departments to get product ideas; and

the film for home entertainment

we’ve had some great ones, including Whizzpopping

around Christmas time which adds

candy, Human Jelly Beans and Create Your Own Dream

another time period for exposure

Jar." Another creative strand to emerge from these

and in total we’ll be

brainstorms is a play on the scale of products - with ‘giant’

looking at a six month

floor puzzles for example. As Hannah points out: "What’s

commercial

good about this programme is that eOne also has the UK

window."

film distribution rights, so we are closely working with the film team on promotions and amplifying activity. The themes explored in the story will resonate with both boys, where you have the terrifying, bad giants as well as the ‘dreams’ aspect of the story that will appeal to girls." Hannah also feels that the success of the BFG lies in the

Above: Hannah Mungo Right: The new live action and CGI movie will be released in Roald Dahl's centenary year. LICENSING SOURCE BOOK EUROPE 2015

76-77_v8_NEW LSB 2008 GRID 25/09/2015 13:01 Page 76

The Light Fund

Generosity Of Spirit The licensing industry’s generosity of spirit has never been in question, but this last year the trade has excelled itself, both in the support and participation in The Light Fund charity fundraising events. The Southern Quiz night (November 19) will bring to a close an amazing year for the industry charity which has seen £70,000 raised from the 300 bike ride from London to Utrecht alone, plus significant sums from the Treasure Hunt, Golf Day, Northern Quiz and Karaoke Night as well from raffles at Max Publishing’s award events. LSB shares some of the fun highlights and also the serious business of how the funds are being put to good use.

Pedal Power

An astonishing £70,000 was raised for The Light Fund, thanks to the tenacity of 45 licensing folk who cycled 400 miles from London to Utrecht this summer. An idea spearheaded by Rainbow Designs’ Anthony Temple, supported by DRi’s Alicia Davenport and CPLG’s Stephen Gould, saw the plucky riders brave soaring temperatures, broken bones and obstacles galore, all in the name of charity.

Looking For Treasure Over 300 people from the licensing industry, working in teams, put their brains into gear and followed a route around London's Mayfair (while taking in some of its finest hostelries) a couple of months ago to compete in the annual Light Fund 2015 Treasure Hunt, which culminated at The Institute in Piccadilly. Rainbow Top and left: The Miffy & Friends Charity Cycle Challenge left from London’s Emirates cable car at the end of June for the four day route to arrive in Utrecht on the eve before the Grand Depart in the Dutch city. Above: Industry ‘treasure hunters’ gathered for the kick off at The Audley pub in Mayfair.

LICENSING SOURCE BOOK EUROPE 2015

Productions held onto their crown as winners of the Hunt for the second year running. The event raised over £8,000 for the charity.

76-77_v8_NEW LSB 2008 GRID 25/09/2015 13:01 Page 77

The Light Fund

Far left: A-Z sponsored The Light Fund Treasure Hunt this year. Left: Hit’s Tracey Griffiths (centre) with NBC’s Dom Burns looking for clues in Berkeley Square. Below: The king treasure hunters – Rainbow Productions!

Be Quizzical At Arsenal

The next major Light Fund event is the ever popular Southern Quiz. This is taking place, for the first time, at the Emirates Stadium, home of Arsenal FC on Thursday 19 November. Tickets are £65 each and are available from Ryan Beaird (rbeaird@licensing.org or 01908 8022863). Booking forms can be downloaded from The Light Fund website or go to page 82 or 200 in this issue.

How The Light Fund Has Helped This Year

● The Brain Tumour Charity - To fund Sam's Project, which offers dedicated support and information from the moment a child is diagnosed. ● Challenge Africa - For a Respite Centre, social worker and Memory Book Therapy sessions to help the orphaned children in rural Kenya deal with the loss of their parent(s) through AIDS. ● Children's Brain Tumour Foundation - For the spring campaign for the Consortium (four hospitals) to analyse brain tumour tissue, test treatments Above: Lacey, born 10 weeks and help find a cure. premature was the first baby to use the ‘hot bed’ in Swindon hospital ● The Children's Trust - For a health play specialist for one day a week to that was funded by The Light Fund provide support for 120 children with brain injuries. through New Life charity. ● Children With Cancer UK - To fund welfare projects to provide better care and practical Below: The Light Fund has made a big difference to many children’s support for 200 young cancer patients and their families across the UK to provide a range of lives in Kenya through Challenge services both at home and in hospices. Africa this year. ● Great Ormond Street Hospital Children’s Charity - For replacement and updated life-saving radiology equipment. ● Hearing Dogs for Deaf People - For the preparatory training for two profoundly deaf children who will receive a hearing dog in 2015. ● MS-UK - For redeveloping the Supporting You part of the charity’s website which provides support to MS sufferers. ● New Life - For an incubator to help sick and premature babies in The Great Western Hospital in Swindon. ● Orchid Cancer Trust - For five Information Roadshows in Manchester and Leeds to raise awareness and support for testicular, penile and prostate cancer. ● Prostate Cancer UK - For support packs for men who have undergone surgery to remove the prostate gland associated cancer. ● Rainbow Trust Children’s Charity - For arts and crafts materials, books games and books for 11 drop-in groups around England for families with terminally ill children. ● Royal Free Hospital – For complementary therapy and relief services for cancer patients ● From mid October, charities can receiving chemotherapy. submit projects they would like The ● Spread a Smile - For entertainment for seriously ill children and teenagers in hospital. Light Fund to consider funding with ● The Venture Force Foundation - For a roof and second building for the Eugemot the monies raised during 2015. Orphanage, Volta in Ghana, home of 56 children. (www.thelightfund.org) ● Whizz-Kidz - To provide a disabled child with a much needed wheelchair. LICENSING SOURCE BOOK EUROPE 2015

78-79-80-81_v8_NEW LSB 2008 GRID 23/09/2015 15:10 Page 78

Retailer Soundbites

The Product Judging Panel of this year’s Licensing Awards was stronger than it has ever been, not just in the sheer number of retail buyers who participated (almost 100), but the breadth of retailing disciplines from whence they hailed. LSB interrupted the judging process to grab a few soundbites as to what licensed properties have been doing well for them and their predictions for the run up to Christmas.

Inset: (left-right) LSB’s Ian Hyder and Jakki Brown together with BLE’s Tracey Winchester and Darren Brechin, headline sponsor of The Licensing Awards, welcomed retailers to the product judging day that took place at London’s Business Design Centre.

Experienced Eyes Katherine Everett, buyer, multiproduct department, Primark: “Radio controlled product is something I

notice to be coming through strong in 2015. The jumbo inflatable Minions by Bladez Toyz are a great example of how these big properties work well with fun RC product. I think it’s a category with further growth opportunity and hope Above: Primark’s Katherine Everett.

to see more development from suppliers next year.”

Scott Norman, buyer of The Entertainer:

“Of course Star Wars, Minions will be big this Christmas. There is still a lot of activity to be had on Frozen by partnering on specific promotions and the same on Avengers. In preschool Paw Patrol has been phenomenal for us.” Right: The Entertainer’s Scott Norman.

Karen Dennett, buyer, Toys R Us:

“Shopkins is performing so well, completely over expectations in fact. It’s a really interesting craze with a clearly strong following. Having surprised us in a hugely positive way, I’m seriously hoping suppliers will really invest in it for 2016.”

LICENSING SOURCE BOOK EUROPE 2015

Ruth Golightly, head of buying of licensing manager, Asda: “Minions has stomped in to join Frozen in the top rankings at retail, and what’s positive is that the range I’m seeing is really quite wide. Additionally, Star Wars is showing all the right signs and has a huge appeal to buyers, given that it works up and down the age spectrum, and across both gender categories.” Right: Ruth Golightly.

Tony Maher, managing director, Stanfords:

“We have expanded our selection of key children’s character products – with Peppa, The Hungry Caterpillar, Paddington and Shaun the Sheep merchandise doing well Above: Stanford’s Tony Maher and Dan Lewis. for us. On the adult side, we anticipate continuing to do well with London Underground (including Mr. Men in London products) and National Geographic branded products.”

78-79-80-81_v8_NEW LSB 2008 GRID 23/09/2015 15:10 Page 79

Retailer Soundbites

Ruth Evans, head buyer and Lawrence Burns, buyer of Forbidden Planet:

“We have done well with Magic: The Gathering collectable card games, Minecraft and, of course, Star Wars merchandise is going well. We sense that there will be a surge in interest in products based on Fallout 4 game as well as for Metal Gear and Assasin’s Creed. We’re selling a lot of PlayStation branded products; the Ps1 bag from Bioworld especially while Uncharted 4 is Above: Magic: The Gathering card. Left: Forbidden Planet’s Ruth Evans. attracting a lot of attention on the merchandise front.”

Kate Callender, buyer, Disney, schoolwear and accessories, Matalan:

“Our Marvel ranges have gone from strength to strength this year. We’re also excitedly gearing up for Star Wars in December with some major marketing activity planned for our new Oxford Street premises - we’ll be executing some exciting in-store promotions around the film event!”

Leanne Murphy, assistant buyer, Lakeland: “For us, it’s all been about Great British Bake Off, Hello Kitty and now, like so many other retailers, we’re moving into Star Wars mode! We are backing it with a full range of disposable partyware, cupcake cases and even an R2D2 cake tins.”

Right: Matalan’s Kate Callender (left) and Denille Halsall-Rooney.

David Brammer and Jessica Patel category trader and assistant category trader of well-being, Lloyds Pharmacy:

Right: Lakeland’s Leanne Murphy.

Natalie Rusk, assistant buyer, MiniClub children’s clothing:

“Within clothing there has been a real elevation of licensed products in the area of gifting, especially for new borns. Swimwear is another product sector that is increasing on the licensing front, with sales of our Disney Little Mermaid and Jake and Neverland Pirates doing well. Frozen will continue to be strong in the run up to Christmas, with high hopes for our Above: Natalie Rusk, MiniClub. Olaf PJs!”

“Licensing is a relatively new area for us, hence our participation in the BLE Retail Mentoring Programme, but there have been real opportunities for us on Frozen and Minions gifting as well as with Hello Kitty plasters.” Above: Lloyds Pharmacy’s David Brammer and Jessica Patel

Right: Nothing despicable about sales of Despicable Me and Minions products.

Gemma Cowley, buyer for health and beauty, Poundland: “It is still Frozen across the board – on hair and bath products it has blown everything else out of the water! In the run up to Christmas though, it will be Minions and Star Wars with the launch of the Cinderella DVD also bolstering sales of related product.” Left: Poundland’s Gemma Cowley.

Rebecca Whittington, boyswear, River Island:

“Despicable Me has been amazing on apparel, but I am also thinking that Emoji will have a relevance for our customers. Film merchandise is still up there as kids are much more aware of the latest releases so the Batman v Spider-man – and of course, Star Wars - will do well.” LICENSING SOURCE BOOK EUROPE 2015

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Retailer Soundbites

Anita Serradimigni, licensing manager and Natasha Collinson, gm licensing manager of Tesco:

“The big superstar for us has been Minions – thankfully we saw it coming so were able to capitalise on the screening of the film by arranging events and competitions in our stores. Star Wars being the biggest movie property in our lifetime will be massive on the merchandise front. The play pattern and collectability of Shopkins means that this will do well for us. Meanwhile, in the preschool arena, the addition of Paw Patrol has strengthened a strong stable of brands which include Peppa, Thomas and In the Night Garden while the arrival of Teletubbies will give us the next big thing!” Left: Tesco’s Anita Serradimigni (left) and Natasha Collinson.

Neil Bright, sports buyer and Rebekah Higgs, buyers assistant Below: Argos’ Neil Bright and Rebekah Higgs. Chad Valley, Argos:

“In the sports sector, relevant celebrity endorsement helps to add weight to the products. The best examples of this for us are the Roger Black treadmills and the Davina McCall range. Outside of sports, Minions is doing really well for us and Avengers have also performed very well. Of course, once all the advertising and instore displays are out there, Star Wars is going to be a stormer.”

Jenifer Farndell, retail and admissions manager of Paulton’s Park:

“Peppa is still really strong while My Little Pony is also doing very well for us. The Marvel characters are performing well as is Minions while the nostalgic pull of Star Wars will add extra sales, with products such as ‘I am your father’ drinkware likely to do well in the run up to Christmas as is our Daddy Pig loungewear. Left: Paulton’s Park’s Jenifer Farndell.

Nicola Saunders and Bernadette Jones, senior buyers of Paperchase:

“While Star Wars will undoubtedly be attracting a lot of attention this will also have a knock on effect onto other space and sci-fi related products, such as Science Museum branded lines. The crafting interest continues to grow, so Wild & Wolf’s pick Right: Paperchase’s Nicola Saunders up of The Makery and (right) Bernadette Jones. brand is spot on.”

LICENSING SOURCE BOOK EUROPE 2015

Vicki Ingram, buyer toddler and older boys, Sainsbury’s:

“The Gruffalo continues to work well for us on toddlerwear while Guess How Much I Love You? is still Above: Sainsbury’s Vicki Ingram. performing well on baby. Right: The Gruffalo In the run up to continues to storm. Christmas it is going to be Star Wars, Star Wars, Star Wars, both in classic and products based on the new film. On the girls front, it continues to be Frozen and Princesses all the way, with Shopkins making its presence felt on toys.”

Amy Gill and Shao Wern Lim, assistant buyer for footwear and accessories for Blue Inc and Officer’s Club: “Licensed socks are big business now. We are doing well with Minions socks and Adventure Time was also good for us. We’ll do well with Batman ones too. We’re going down the streetwear route with Star Wars while to pick up on the excitement surrounding the Batman v Superman film, we feel confident about our belts and wallets products.” Left: Blue Inc and Officer’s Club Amy Gill (right) and Shao Wern Lim. Below: Claire’s Jessica Draisey.

Jessica Draisey, assistant buyer, Claire’s:

“Minions is a fabulous ‘all rounder’ property that works well on accessories and back to school products. I feel that Shopkins will be big in the run up to Christmas for us.”

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Retailer Soundbites

Sarah-Jane Porter, head of licensing of Moonpig and Photobox Group:

“On our Photobox side, our Pantone products have been doing very well while on Moonpig Frozen and Marvel have been doing well, but as we are pretty much the only place for personalised mugs, cards and t shirts for Star Above: Moonpig’s Wars Episode 7, Sarah-Jane Porter. we are looking Left: ‘The Force’ is with us! forward to a surge in demand. We also have high hopes for Breaking Bad, especially on men’s gifts.”

Kirsti Lynch, merchandiser of baby essentials, Mothercare:

“ In babywear, the area in which I work, retro brands are doing well at the moment. There is no ‘pester power’ at that age, so it is all down to the purchaser’s opinion so Snoopy, Dennis, Bananaman and Danger Mouse fit the bill. Our Star Wars dressup for babies has done very well and we’re looking forward tio extending our baby range to include Turtles, Batman and ‘Superbaby’! It is all about baby!” Above: Mothercare’s Kirsti Lynch.

Henri Davis, retail consultant, Scribbler:

“It is amazing how licensing, in all its guises continues to strengthen its presence. Stationery is seeing a real resurgence, thanks partly to the brand licensed products with the expansion of the Happy Jackson Above: Scribbler’s Henri Davis. brand being part of this.”

Lorraine Pryce, buying manager – Festive, Asda:

“I specialise in buying within the festive category, and have seen some fantastic innovative product recently. Minions has been a strong addition, it’s a little less gender specific, slightly skewed to boys, but works well to compliment the Frozen phenomenon from the girls side. One new area of growth for us is in licensed Christmas decorations which ties into a trend of more children helping their parents to dress the tree and home.” Left: Asda’s Lorraine Pryce.

Kimberley Phillips, assistant buyer multi-product department, Primark: “I’ve seen a great variety of product showing up in 2015. Popular and cult TV series’ such as Breaking Bad, Sons of Anarchy and Walking Dead appear to be presenting opportunity for really strong adult lines, separate to major box office releases aimed at the younger audience.” Right: Primark’s Kimberley Phillips

Jessica Russell, senior buyer, The British Museum:

“Bring back Horrible Histories! However, as the Museum appears in Night of the Museum film, we have been able to tap into that relevance a bit. Peter Rabbit merchandise continues to do well for us, as it so loved by both UK and overseas visitors, especially those from Asia. We have introduced a new collection of Peter Rabbit gifts and homewares and so anticipate sales of this property will build as we head towards Christmas. Alice in Wonderland is another one that we feel confident about, seeing as it is the 150th anniversary of Above: The British Museum’s Jessica Russell. the book.”

Mandy Ramsden, purchasing manager and Aseah Lowndes, assistant retail manager of Blackpool Pleasure Beach: “We haven’t been able to keep Turtles or SpongeBob plush in stock, it has been flying out, with the jumbo Patrick being much sought after”

Lucy Smith, buyer of Truffleshuffle:

“Yes, of course Star Wars and Marvel will be big, but we are also having great success with Mr. Men this year – Mr Grumpy for Father’s Day did really well. Our licensed Christmas jumpers did well last year so we will be expanding it and have high hopes for Miffy, Sesame Street, Care Bears, Button Moon, Rainbow Brite and Barbie designs.” Above: Blackpool Pleasure Beach’s Aseah Lowndes. Left: Truffleshuffle’s Lucy Smith. LICENSING SOURCE BOOK EUROPE 2015

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83 5 Seconds Of Summer_v8_NEW LSB 2008 GRID 17/09/2015 12:25 Page 83

Give Me Five

Music Beats

5 Seconds of Summer (5SOS) has a new album out which is tipped for big things! Since its #1 debut single in April 2014, 5SOS has released four hit singles, sold over a million concert tickets worldwide, had a sell out world arena tour and has a cool 27 million combined Twitter followers, with licensing (being driven by Bravado) looking set to follow hot on the heels of all this success.

Inset: 5SOS has a new album launching in October. Below: Some examples of product already in the pipeline from Blueprint, British Audio, Bravado and Danilo.

Seconds of Summer’s eagerly anticipated second

product launch. In the US, Hot Topic has been a fantastic

album Sounds Good Feels Good drops in October,

supporter of the brand with product consistently in its top

with the first single already reaching #1 on the

three best sellers.“ Following this important early brand building Alex

iTunes chart in 40 territories. “The band’s phenomenal chart success is already creating high demand for products at retail,” comments

explains how it has now rolled out apparel into Primark, H&M, and accessories in Claire’s and begun presenting to the grocers.

Alex Mitchell, licensing and

Another key part of the strategy has been

partnership manager of Bravado

keeping true to the band's pop-punk

International Group, which secured the exclusive worldwide

aesthetic. Alex explains: “It’s clear to

merchandising rights in 2014.

anybody who goes to one of the live shows

"There is a huge buzz around 5SOS.

that these are not pre-teen pop fans. We’ve

We've kind of trailblazed the music

worked really closely with Modest! and the band members to develop a brand guide that

licensing scene so getting them

communicates the band’s ‘rock’ identity.”

signed to Bravado was a no-brainer," he explains. Bravado has worked closely with the band's management company Modest! Management to implement a strategic approach to the

5SOS In Numbers * 10 million Facebook fans * 27 million Twitter followers * 500 million You Tube Views * 3 million albums sold * 5 million singles sold

consumer products roll-out. “It has been important for us to work closely with some key retail partners to establish the brand before going to

In addition - Bravado’s own apparel and accessories, a collection of other licensees are already on board, including Blueprint for stationery and back to school, Danilo for calendars and cards, DreamTex for bedding, British Audio for headphones and Mask-arade

for face masks. With the new album and further tour announcements

mass retail,” explains Alex. “HMV is a natural environment

expected, Alex is anticipating huge demand over the

for the band alongside the independent music retailers.

Christmas period and coming years. He says: “They are a

We have worked with Pull & Bear in the UK and Europe;

truly global act so we are excited to explore all

where the launch saw the highest ever online sales for a

opportunities and grow the merchandising offer.” LICENSING SOURCE BOOK EUROPE 2015

84-85 Kidzania_v8_NEW LSB 2008 GRID 17/09/2015 12:35 Page 84

FACE TO FACE: KIDZANIA

Inset: Each KidZania location is themed as a child-sized replica of a real city, including buildings, vehicles and pedestrians. Below: The Pokémon Animation Studio will enable children to complete a short film using stop-motion animation techniques.

No adults allowed

KidZania is the latest entertainment venture for children to hit the UK, but it comes with a twist – it is a child-sized replica of a real city where the kids are in charge. Opening up a new area for brands and licensors, The Pokémon Company has taken the lead and the venture is actively looking for others to become involved. LSB ignores the no adults rule to find out more.

here’s something of a quiet revolution happening

“The KidZania environment is designed to remind kids

at Westfield shopping centre in Shepherd’s Bush.

that life is about options and to aim as high as possible.”

While all may seem normal on the face of things, in

a far corner – tucked away next to M&S – the children are taking over. According to the Mexican entrepreneur behind it, KidZania is

High profile brands have been keen to get involved with the London branch, however they have to meet one of KidZania’s main principles of having a sense of realism in the activities. “We rely on industry experts to ensure the values of their

all about real-life experiences,

respective professionals are present in each

empowering, inspiring and educating kids

activity in order to nurture a child’s learning,”

through role-play. But the concept is also

Hannah continues. “An airline knows about planes

offering brand owners a new avenue to get

and a car company knows about mechanics.

in front of their target market.

Industry partners make each KidZania experience

Founded in 1996 by Xavier López Ancona and a group of fellow Mexican businessmen, KidZania’s first location opened in Santa Fe, Mexico in September 1999. In its first year, it exceeded all expectations, attracting nearly 800,000 visitors. It is now in 20 locations around the world and has entertained over 42 million people. “Every kid dreams of growing up and doing something exciting, but sometimes these

organic and very real.” Partners include Bank of England, British Airways, Cadbury, Early Learning Centre, Eat Natural, Gourmet Burger Kitchen, H&M, Innocent, Mothercare, Renault and Unilever to name a few. In terms of entertainment brands, The Pokémon Company is flying the flag. Anthony Cornish, marketing director at TPCI, says: “Because Pokémon is renowned for its interactivity

dreams can be lost if not nurtured and encouraged,”

and delivers a deep and immersive sense of role-play to

explains Hannah Walker, head of marketing at KidZania.

kids across its range of products, we felt that a

LICENSING SOURCE BOOK EUROPE 2015

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FACE TO FACE: KIDZANIA

Above: The KidZania environment is apparently designed to remind kids that life is about options and to aim as high as possible. Below: Industry partners – such as Renault – help to make the KidZania experience organic and real, helping educate kids through role-play.

KIDZANIA: AT A GLANCE

• Founded in 1996, the first location opened in Santa Fe, Mexico (a suburb of Mexico City) in September 1999. • Existing locations include Tokyo, Dubai, Bangkok, Istanbul, Mumbai, Moscow, Kuwait, Singapore, Lisbon and London among others. • There are currently KidZania outlets under construction in Manila, Doha and Busan. • Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theatres, as well as vehicles and pedestrians. Children earn KidZos through working in a number of branded activities, which they can save up and then spend in the Redemption Store.

child will be paid in KidZos – the KidZania currency – on their way out for their completion of the task. They can use these in the Redemption Store, where Tomy products will also be sold. Anthony and his team also joined forces with retailer The Entertainer to help build consumer awareness. The

partnership with KidZania was a no-brainer, given the

six-week campaign saw a special window takeover at the

role-play entertainment that KidZania establishments are

flagship store at Westfield, with promotions running

famous for.”

concurrently during that period, including competitions to

The Pokémon Animation Studio is the first of its kind in

win entry tickets to KidZania and reward promotions for

Europe and opened in August. The activity lasts around

visitors to collect free Pokémon Trading Card Game

20 minutes, with children having to complete a short film

sampling packs and collector’s albums from the store.

using stop-motion

“Future initiatives are under wraps

animation techniques. The

at the moment, but expect a year-

session will start with a

long campaign with cross-

quick lesson on the history

promotional activities with Tomy

of Pokémon animation, an

and KidZania,” reveals Anthony. “The

introduction to different

ultimate aim of the studio is enabling

animation techniques and a

children to have fun with Pokémon.

task briefing. The young

“Having a permanent Pokémon-

animators will be split into

focused experience within London is

pairs – one director and

an exciting boost for the brand.”

one producer – who will be assigned their own studio booth, each of which is

KidZania, too, has high hopes for the Pokémon Animation Studio and Hannah admits the company is in

equipped with the latest stop-motion animation software,

discussions with a number of other potential future

pre-loaded with the animated short they need to

entertainment partners too. So what would any interested

complete.

parties from the licensing realm need to consider?

Tomy’s Pokémon figurines and props will be provided to

She says: “Our over-riding criteria is always that they

help children create the ending of the short film. When

have the desire to engage with the next generation and

the session finishes, their masterpieces will be displayed

that we have the scope and ability together to create

on a screen outside for parents to see their work. Every

truly engaging and inspiring activities.” LICENSING SOURCE BOOK EUROPE 2015

86-87 Retail Roundup_v8_NEW LSB 2008 GRID 17/09/2015 12:46 Page 86

RETAIL ROUND-UP

Inset: A number of stores held midnight openings on Force Friday. Below left: Puzzles and games from Lagoon Group will be on sale in the new Bluewater pop-up shop.

Top of the shops It’s been a bumper summer for retail initiatives across the High Street, and the arrival of autumn has heralded a new wave of activity. From pop-ups to shopping centre takeovers, LSB takes a look.

Retail feels the Force

NHM pop-up invades Bluewater A Natural History Museum pop-up shop will open at Bluewater Shopping Centre in the run up to Christmas. Open from September to December, the shop will feature

A raft of retailers – both on the High Street and online – ramped up their marketing activity ahead of ‘Force Friday’ on September 4, the date on which products for Star Wars The Force Awakens were finally revealed. Leading the charge online was Firebox which sent out email promotions for app-enabled droid BB-8, while Find Me A Gift heavily promoted its online event. On the High Street, The Disney Store on Oxford Street saw throngs of fans queue from 8pm to be among the first to find the new products when it opened its doors at midnight. Daisy Ridley (Rey) and John Boyega (Finn) also made an appearance. Other stores, including Toys R Us outlets in Brent Cross, Glasgow Helen Street, Oldbury, Bristol and Warrington, plus Smyths, Forbidden Planet and more, also opened their doors at midnight. A series of unboxing events also took place on the Star Wars YouTube page.

new range for the prestigious Wildlife Photographer of the Year exhibition. Selected Etsy designers and makers will be

new licensed ranges, such as puzzles and games from

invited to a private viewing of 2015’s WPY entries, as well as

Lagoon Group, palaeontologist-approved toy ranges from

a behind the scenes tour of the Museum. They will then

Geoworld and Wild Republic, plus bespoke apparel from

have two weeks to create product inspired by the images

Fashion UK.

they see. These will be on sale in the Museum shop and

In addition, the Museum has teamed up with Etsy for a

touring exhibition shops.

The Beano takes over at Intu

The Beano’s chief troublemaker, Dennis the Menace, took over Intu shopping centres throughout the summer, surprising customers with pranks, jokes and tricks. Intu was the first shopping centre to work in partnership with DC Thomson to bring Dennis the Menace to life. Children were entertained with arts and crafts, kids’ club activities and prank workshops, while there were also a number of animated author readings from Steven Butler, author of The Diaries of Dennis the Menace fiction series and comic master classes by cartoonist Kev Sutherland. Rainbow Productions managed the costume character element of the activity. “This is Intu at its best, creating a one of a kind experience to put smiles on the faces of our customers and ensuring our centres are the place to be,” said Roger Binks, customer experience director at Intu. Left: Children – and adults – were entertained by Dennis the Menace across Intu centres this summer.

LICENSING SOURCE BOOK EUROPE 2015

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RETAIL ROUND-UP

Tu makes online move

Sainsbury’s has taken its Tu clothing range online, with a new website launch seeing the collection available for delivery across the UK. As you would expect, licensed clothing features heavily on the site, with a special Character Shop, including brands such as Peppa Pig, Frozen, Scooby-Doo, My Little Pony, Minions and The Gruffalo among others. The site – www.tuclothing.sainsburys.co.uk - provides nationwide delivery for the apparel collection for the first time. Click and collect is also available in 710 stores, including 112 convenience stores. Customers are shopping Sainbury’s childrenswear ranges more frequently than ever before, with Tu now the fifth largest childrenswear retailer by volume and seventh by value. It is also third in the UK for children’s Halloween dress-up. “We’re seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reactions to the new site,” said Robbie Feather, director of online at Sainsbury’s. Right: Peppa Pig is one of the many licensed characters available on the Tu site. Left: Sales of the Pokémon TCG were up 35% in first quarter of 2015.

So So Happy hits the UK eOne’s lifestyle division will be bringing its LA-based design brand So So Happy to the UK High Street. A popup shop will be launching in the UK from September, and eOne is building momentum for the brand across Europe. The company will be using Brand Licensing Europe as a platform to introduce it to new partners.

Hello Kitty tours M&S Pokémon stars at toy retail

The Pokémon Company has enjoyed a busy summer running a number of promotions with The Entertainer and Smyths Toys. Fans heading to The Entertainer were able to pick up a special Collector’s Album free of charge in which they could showcase some of their cards from the latest Pokémon Trading Card Game expansion, XY – Ancient Origins. Pikachu also made a number of appearances in selected stores, meeting children and posing for photos. In addition, Pokémon-themed windows were present on The Entertainer’s London Westfield branch, while it was also offering free TCG sample packs to customers with a Kidzania proof of purchase. Meanwhile, the brand’s first ever activation with Smyths ran to support the launch of XY – Ancient Origins, as well as the evergreen Pokémon video games and a range of toys from master toy partner Tomy. A multiline unit was used to display the Pokémon TCG: Shiny Rayquaza-EX box, which was exclusive to Smyths for a four-week period. Fans could also request a free serial code from store staff to receive a special Shiny Rayquaza.

Below: Visitors to M&S’ website can get involved with #OneKindThing.

Sanrio’s Hello Kitty will be popping up in 20 Marks & Spencer locations from October 5 to 31. The event is part of the #OneKindThing initiative, which sees Hello Kitty on a mission to spread kindness across the nation. Visitors to the M&S website can download images and cute messages – such as So Nice to See You, I’m Sorry and I Missed You – and pass them along to friends and family. M&S is also encouraging people to share #OneKindThing they have done on Facebook and Twitter. A full Hello Kitty shop is available online, so that fans can get themselves kitted out ahead of the tour.

Toys R Us arrives in Ireland

Toy retailer Toys R Us is taking on Smyths Toys, revealing plans to open ten new stores across Ireland in the next five years. The chain has earmarked over €5 million which will be used to open five new branches over the coming year. The first opened in Dublin at the beginning of September, while the second will open at the Parkway Centre in Limerick in October, in time for the Christmas run-up. Brian Donoghue, former chief operations officer at Smyths Toys, secured the licence to operate Toys R Us across Ireland. He told the Irish Independent that he believes Toys R Us can take on Smyths – the country’s current dominant toy retailer with over 70 stores across Britain and Ireland – in its home market. Right: Toys R Us is taking on Smyths in Ireland. LICENSING SOURCE BOOK EUROPE 2015

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Minions’ Magic

A Yellow

Left: What other licensed property has its own Pantone colour?!

Evergreen?

‘Tulaliloo ti amo, Minions’. That’s ‘We love you, Minions’ to human ears, and it’s certainly a phrase that could have been on the lips of a multitude of licensees throughout the summer. The brand unseated Disney’s Frozen to become the top selling licence in the British toy market, while The Minions Movie is the fourth internationally highest grossing film of 2015 so far, notching up over $1 billion. LSB gathered together some licensees to find out their thoughts on the Minions’ evergreen potential.

Mordy Benaiah, licensing director, Pyramid International

“Pyramid has partnered with Universal now for the last two movies. Despicable Me 2 was an amazing licence and exceeded all expectations. So when we went live with Minions’ merchandise we were building on that momentum. Our range went live in retail six weeks before the theatrical release and it flew off the shelves. It has been a huge success with major retailers selling as much as 70% of the stock on FSDUs in a week. This is now an established and trusted brand that will continue to work in all areas of retail and has a huge following. My only concern is over saturation and I don’t want to see too much product in the marketplace which could damage the brand.” Left: Major retailers sold as much as 70% of Pyramid stock on FSDUs in a week.

Laura Sumner, commercial director, VMC Accessories

“Minions has performed very well and more than met our expectations. Retailers are fully committed to the brand so the DVD release will help to sustain sales. It is definitely on track to be an evergreen brand.”

LICENSING SOURCE BOOK EUROPE 2015

Martin Lowe, md, Roy Lowe & Sons

“We had a phenomenal 2014 on Despicable Me/Minions sales, and at the half year mark in 2015 we were actually tracking ahead of last year’s sales, so we expect to surpass last year’s total. Our best selling volume designs have been a three-pack and five-pack socks, depending on the individual retailer requirements. Minions has definitely got all the right assets to become an evergreen, and the popularity right now is overwhelming, but the only concern at the moment is that in everyone’s rush to maximise every sales opportunity possible – across multiple categories and channels – are we in danger of overexploiting the property and risk damaging its long-term prospects?”

Max Arguile, licensing manager, GBeye

“Minions has been great for GB – our card holders and tattoos have sold very well. We thought they would sell well, but the orders have surpassed expectation and brought new customers. Even David Beckham has been wearing them. Minions could be an evergreen – I cannot name another brand that has its own Pantone colour.” Left: Card holders and tattoos have been top sellers for GB eye and Max Arguile, with even David Beckham getting in on the act. Above: Max Arguile.

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Minions’ Magic

Iain Morgan, md, Bladez Toys

“With our RC Jumbo Inflatable range of Minions characters with sounds, we have had a 500% increase above our forecast. We have seen massive success in the independent trade, as these products offer great demo/theatre in stores, helping to promote Minions as a brand. These products have assisted in opening accounts Above: Bladez’ line of RC Inflatable with new independent retailers with whom we previously may Minions has opened doors for the company with a number of new accounts. have struggled to open doors. I feel that Minions is already an Left: Bladez’ Iain Morgan. evergreen property. We saw great success of our RC Minions in 2014, despite it not being a movie year. The Minions have appeal across all ages due to their fun personalities and charisma, and with future movies on the horizon, the phenomenal success can only continue.”

Phil King, md, Trademark Products

Esther Jolley, general manager, Zeon

“Minions is the most successful licence we hold for 2015, performing well above other strong licences held and exceeding our expectations (although this has been driven specifically by Primark). With the DVD being released in November and coinciding with the Christmas sales period, we are seeing orders being placed already to create another peak sales period. Other more reactive retailers, as in entertainment chains, are selecting new ranges leaning towards Minions, so we expect a very strong DVD release period.” Above: Phil King. Left: A Trademark Minions t-shirt.

Helen Webster, group licensing director, International Greetings

“We launched our first line of Despicable Me creative play in January of this year and this, plus our Minions movie additions launched in June, have proved incredibly successful, both from a creative and financial point of view. We have seen great success with a broad range of our products, but stickers, colouring and activity titles/sets have been particular top sellers. I think the Minions have claimed a permanent place in everyone’s hearts.” Right: Activity sets are proving popular for IG.

“Response to our product line-up has been resoundingly positive and we are expecting sales to continue to increase in the second half of the year. Our most popular Minions product has been a watch and pencil case gift set, closely followed by a 3D ceramic Stuart mug. The characters are inherently fun and our products really reflect that.”

Mike Coles, director, Cooneen

“Minions caught us all by surprise and has exceeded expectations. Sell through for all of our customers has been very good across all demographics. We have had several best sellers, however, onesies into George have out sold most of the other products we have launched. We will continue to develop newness in design and product to keep the brand fresh – Above: Sleepwear for me this is key in maintaining Minions style from longevity. Market saturation is always a Cooneen. worry, so a sensible approach to achieving long-term sales and maintaining a point of difference will turn this brand into an evergreen property.”

Gerald McKay, director, Geemac

“Minions is truly outstanding. We have a focused range where each product is relevant and innovative. To push Frozen off the top spot speaks for itself. After the success of Despicable Me 2, we knew Minions would be big in 2015, but our expectations have been more than exceeded. Best sellers have been surprise pack figures in volume and Tumblin’ Stuart in value. Minions are here to stay – what has surprised us is the audience is not just children, teens and adults also love them. Minions has already proved itself as an evergreen property; our yellow friends are ‘Mincredible’.” Left: Tumblin’ Stuart has been the top selling Thinkway line in terms of value.

LICENSING SOURCE BOOK EUROPE 2015

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Minions’ Magic

Kim Bown, director, Misirli

“This has been a brand that has completely out performed everyone’s expectations and is still growing. Not often does the industry have such a strong licence that completely dominates the market like Minions has. There has been a continual peak with sales and orders coming through. Evergreen brands are often born out of characters and branding that have created great excitement and buzz and also, more recently, ones that transcend all walks of life, age and gender. The Minions and Despicable Me franchises have certainly achieved all of that and there is a great future for the yellow perils and their family of great characters to put themselves firmly on the evergreen map.”

Emily Howarth, licence account manager, Bon Bon Buddies

“We’ve had great success so far. We started pre-movie launch with an Easter range, which had strong listings in the UK multiples and across key accounts in Europe. We also launched a tight range of everyday confectionery, which has performed phenomenally well, particularly around the movie release with products selling out in days in Lidl and Primark. Launched in February, we have also already sold over a million Minions Qubes. I think that the Minions has a very real opportunity to become an evergreen property. Growth started quite organically and they became very well-loved Above: Bon Bon Buddies’ prior to the movie, giving them Emily Howarth. Left: Bon Bon Buddies has an almost cult-like status before sold over a million of its the movie marketing even Minions Qubes. began.”

Trevor Jones, licensing director, Danilo

Above: The Minions are also experts in photobombing, as Danilo’s Trevor Jones discovered.

“It took a while to gain the retail listings when we first launched three years ago, but the momentum has grown since then, culminating in record breaking sales this year. I was always optimistic about the popularity of the characters, but they have gained fans across all demographics from preschool to adult. This is perfect for us as, on greeting cards, we have been able to design a range that works up and down the ages as well as family relation captions. Birthdays, Father’s Day, Valentine’s Day, driving test congrats and age cards have all been best sellers. The best caption to date is ‘you are one in a minion’. I believe that the Minions are now firmly established as the country’s favourite giggle making characters that bring a smile to every face.”

Above: Minions trunks for Tesco from Misirli. Left: There’s a great future for the ‘yellow perils’ according to Misirli’s Kim Bown.

Lauren Hayward, group brand manager, Posh Paws

“Based on strong sales in 2014 with no movie, we expected sales to increase this year, but we’re currently up 50%, which has exceeded our original expectations. We’ve had huge success with our back to school backpack range, but our bestselling items have to be our Phil and Stuart Plush backpacks. I think that there’s real appetite for the Minion characters, they are hugely popular with a wide audience and this is why the brand has been and is so successful. I definitely think Minions and Despicable Me will be evergreen properties for some time to come. We have been working on a great new range planned for delivery in SS16 that is going to bring some really fun and innovative bags to the market.” Above: Posh Paws’ Lauren Hayward. Left: The Phil and Stuart Plush backpacks have been Posh Paws’ best selling lines.

Andy Downie, commercial director, Dreamtex

“Our Minions sales have been exceptional. Dreamtex sold its first DM2 Minions products in late 2013, so we knew demand at that point was high and that it would continue to build. However, the actual demand for initial movierelated product and repeat orders have still exceed our expectations. We have already booked a lot of Minions business around the DVD launch, so we are expecting another big sales uplift going into the Christmas selling period. Young or old, male or female, everyone has taken Minions to their hearts.” Right: Dreamtex’s Minions lines have been going bananas sales wise. LICENSING SOURCE BOOK EUROPE 2015

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Pinkey’s Pointers

The Marketing

Maestros Richard Pink, founder of Pink Key Consulting once again chaired the Judging Panel of the Best Licensed Marketing Communications category in The Licensing Awards. Here he explains more about the contenders for this important award.

his year’s entries into the Best Licensed Marketing Communications Award is a testament to the companies who have

taken the time to understand each other, consider their partner’s objectives as well as their own. Through compromise they collectively have brought about marketing communication that builds awareness and kudos for the licence, as well as added value (in whatever form that might take) for the promoter of the brand. This specific award category continues to gather momentum and importance – the proof of this were the seriously good and most importantly, relevant entries for the award this year. Remember, this is about the use of a licence in the promotion (in the broadest sense of the word) of another brand or service; and some cracking campaigns there were! Our feisty judges (experts in promotions, marketing and licensing) clearly took their individual pre-judging of entries very seriously, and the final judging session (from the chairman’s point of view especially!) did not disappoint. Arguments were made, campaigns were defended, punches were thrown (theoretical at least) and with the finalists line-up being stronger than ever.

Above: Richard Pink of Pinkey Consulting was chairman of the Best Licensed Marketing Communication Award Judging Panel. Left: Peppa Pig’s tie up with tu muv has got little ones moving.

Honorable mentions ‘in dispatches’ for entries that did not make it into the final line-up must go to The Snowman and the Snowdog Christmas campaign at the Intu Trafford Centre by Penguin Ventures, which was a brilliantly executed event, taking shopping centre engagement with licensed brands up a few notches. The ‘Move with Peppa’ campaign from eOne was also mighty impressive, due to its accurate targeting of its key audience and addressing a genuine consumer need. Meanwhile, the ‘You’re not you when your hungry’ campaign, submitted by Tiger Aspect, was a very funny and creative campaign featuring Mr. Bean. And so onto the final nominations, and what was a very close call at the top for the final winner this year. In no particular order, the Adventure Time collaboration with Dr Martens was not the most obvious of partnerships, which is one reason why it worked. It demonstrated what is possible when a good creative idea is followed through with energy and a determination to Left: The Snowman and Snowdog collaboration with intu Trafford Centre comprised an ambitious multi-faceted programme of activities and marketing initiatives – from a live action grotto to extensive advertising and promotions.

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Pinkey’s Pointers

communicate the importance of clean water

Right: The unmistakable facial expressions of Mr Bean made the tie up with Snickers all the more memorable. Below left: Over a hundred adults and children descended upon London’s Carnaby Street, dressed in Finn onesies and bouncing on Jake space hoppers to launch the Dr Marten Adventure Time boots in its flagship store.

projects in Kenya and Bangladesh and raise funds that would then be matched by the government. This was an out and out awareness builder with fantastic results in the numbers of people who saw the campaign – but most importantly the use of SpongeBob character meant that the relevance and

stay close to the character of

importance of the campaign was

the brands involved. As the

communicated with real appeal to an audience both young and old. It successfully

entry says, the partners wanted to leave everyone involved asking ‘Did that just happen?!’

addressed the age-old challenge of how you use a single

and the employing of a flash mob as an experiential stunt

licence to communicate a message when your target

did just that. Of course an experiential event is only as good

audience is ‘everybody’. Particularly of note in this

as its amplification through social media, and this stunt did

campaign was the creative execution that saw SpongeBob

just that, with millions of Facebook likes and shares, resulting in a fantastic uplift in awareness and also sales. It was bonkers – but then it was meant to be – most importantly, it worked. Our second nominee is a past winner – (when The Beano won the trophy as a result of its collaborative work with the National Trust). This year, The Beano proves its versatility by moving to a partnership with Brewers Fayre – the objective being to use The Beano to drive sales in Brewers Fayre restaurants to families with kids.

Right: The SpongeBob Movie, Sponge Out of Water, helped to raise awareness of the issue of the crisis of lack of fresh water in certain parts of the world which British Red Cross’ Clean Start campaign is seeking to help with. Bottom: ‘Menacing meals’ at Brewers Fayre as well as Beano character interaction added to the fun of this partnership.

The Beano took

putting over a very serious message without compromising

over the kids’

the integrity of his own distinctly unserious character. A

dining experience

great cause and a great campaign.

in the restaurants

Another finalist, The Giant Wiggle is no stranger to this

with branded

award, but for this year’s entry the partners – Action for

merchandise and a

Children and The Very Hungry Caterpillar - put together a

re-write of the

campaign that delivers in spades against its objectives.

children’s menu –

Some 54,000 children took part in sponsored conga lines,

who wouldn’t

raising in excess of £100,000 for the charity. The interesting

want a ‘Menace Burger’?! The results of the campaign were

thing about this campaign is that the activity only makes

increased awareness, sales and footfall and its success saw

sense because of the licence involved, and it is fast

the partnership being extended beyond the original

becoming a mainstay event for children who take part -

planned term. For DC Thomson it was a great way to add

20,000 more than the previous year! It is a simple idea

value back into its core licensing programme by allowing

brilliantly executed with very clear objectives.

licensees the opportunity to feed activity into the

Before I get to our winner it is important to talk about the

promotion. It proved once again that you

truly excellent Paddington Warbeartons

do not need big budgets and film

Campaign, which came close to winning

launches to run successful activity that

the award. Even the title had me smiling!

drives consumer engagement.

It’s a collaboration of two brands built on

The third finalist links up a fantastic

tradition and heritage, spring boarded on

cause; the British Red Cross’ ‘Clean Start’

the back of the film launch for Paddington

appeal with the famous water-borne

with an on-pack promotion. Is a simple,

licence – SpongeBob SquarePants. The

almost old-fashioned mechanic, but just

purpose of the partnership was to

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Pinkey’s Pointers

target market. The promotion was

there be than one with huge appeal to the target age

expanded through social media

group who just happens to live in a forest himself.

and supported in-store too. Hats

It was also The Gruffalo’s 15th anniversary – so the

off to Warburtons for agreeing to

circumstances were perfect for a tie-up of this nature.

an adaptation of the company

The objectives were clear and the results of the

brand in order for it to chime with

campaign massively exceeded them, bringing 2 million

Paddington – you can’t imagine

people onto the specially developed Forestry

many brands of its size allowing

Commission ‘Gruffalo’ trails and also importantly into the

such a thing to happen. The

shops to buy merchandise to support the Commission. The campaign was beautifully orchestrated and

campaign successfully utilised

brilliantly executed, a lot of separate activities building

both the traditional Paddington

into a fully integrated event held together by The

look and also the new film look, broadening the appeal to adults and children too. The

Gruffalo theme. The PR coverage was exceptional and the

objectives for the campaign were very clear and exceeded

effects of the campaign have initiated further long-term

on all fronts, but behind this success is an excellent creative

activity inside and outside the UK. This campaign, more

idea that allowed both promoter and licence to benefit from

than any other entered into the Awards this year

the association. Great work!

represented the best in what a licensed property can do to

And so to our winner, the almost perfect coming together

add value to another brand and enhance a campaign – it

of two distinct entities that looks like they were made for

was creative, collaborative, exceeded all its objectives and

each other. The Gruffalo campaign with the Forestry

has had long term positive implications well outside of its

Commission had some echoes of other great collaborations,

initial brief. It has also left behind 15 three tonne wooden

however the results of this campaign, on all fronts, made it

sculptures as a legacy to its impact.

stand out for the judges. The objective was a simple and laudable one – get

Promotion and collaboration with other brands is still a massively under-utilised tool in the licensing armoury – even

children into the forest.

if there isn’t a fee involved

What better

licensors and licensing

spokesperson could

agencies should never

Top: The delightful Giant Wiggle with The Hungry Caterpillar has grown year on year. Left: Warburton’s even temporarily changed the sign on its headquarters during the Warbeartons campaign, which was carried through onto packaging and its extensive press campaign, which involved free cinema tickets to the Paddington movie.

underestimate the value of the additional awareness these campaigns can bring, and the positive reflective impact they can have on a licensing programme. Inset and left: The innovative tie up with The Gruffalo and the Forestry Commission adds something super special to a trip to a forest walk for thousands of children – the chance of seeing a real Gruffalo!

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State Of The Nation: Nursery

Baby Talk Licensing truly is a cradle to grave business - here's a round-up of brand activity at the start of the consumer buying lifespan. Right: New characters

Miffy Moves

are set to join Boofle. Below: Miffy is stacking up her successes.

DRi Licensing's nursery brands Miffy and Boofle have been celebrating momentous anniversaries and some new nursery product launches this year. As well as new baby apparel launched in M&S and Boots this year there have been new preschool product launches from Rainbow Designs including new plush formats, colourful wooden toys and stacking blocks. There has also been a host of events to mark the special occasion starting with a partnership with Bliss, the national charity that helps care for premature and sick

GfK Report Shows Nursery Growth

babies. A special Miffy comfort blanket promotion was

Research company GfK has resported that rising

launched with donations going to the charity. There was

consumer confidence has increased spend in the

also a special VIP screening of Miffy the Movie in

nursery sector.

Leicester Square, on her official birthday and the best is

Following a successful start of the year, the nursery

still to come, as a brand new CGI series ‘Miffy

sector has had positive growth in Q1, 2015, GfK's latest

Adventures Big and Small’ launches on the Tinypop

report shows. "With almost 16% quarter on quarter

channel in October.

growth, the total nursery sector is one of the fastest

The cute and endearing knitted pup, Boofle, is also

growing sectors when compared to IT, electronics or

growing in popularity across the high street in key

even home & living categories," explains Tullika Bhalla,

product areas including babywear and baby gifting. In a

GfK's nursery expert.

new brand development Boofle is set to gain some new

Q1, 2015 saw value growth being driven by products like

cuddly friends this autumn: a little rabbit called Wuvley,

thermometers, hygiene products, carry cots/cribs and towels

Dash the Dachshund, Orlando the wise owl and a cheeky

while walkers and play dens continue to decline in popularity.

little mouse called Mouse!

A Slice Of Genius

Source: GfK UK Consumer Confidence and Economic Overview Q1 2015. GfK UK Point of Sales Tracking. Terms: *Quarter on quarter Right: Coochy Coo has all the ingredients for an innovative nappy cake.

Walker Books has signed a new licensee to its growing roster of infant product lines in this, its 20th anniversary year; Coochy Coo Nappy Cakes is strengthening the brand’s offering in baby gifting categories even further. The company specialises in making creative nappy cakes and gift ranges for all new baby occasions. An original gift idea for baby showers, Coochy Coo's nappy cakes take an array of baby gifts from nappies to babygros, and style them to look like a celebration cake. The Guess How Much I Love You themed nappy cakes come in both two tier and three tier sizing, with cake ingredients including a combination of Guess How Much I Love You books, toys and comforters, as well as a range of useful new baby essentials. Coochy Coo also offers a Guess How Much I Love You gift basket. The products are available now from www.coochycoonappycakes.co.uk and amazon.co.uk and Tesco Direct. Coochy Coo Nappy Cakes joins 17 Guess How Much I Love You licensees already on board in the UK covering apparel, footwear, accessories, nursery toys and gifts, bedding, greeting cards, jewellery, confectionery, food gifting, puzzles and DVDs. LICENSING SOURCE BOOK EUROPE 2015

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Inset: Children will be bouncing in retail aisles as more Bing Bunny products hit stores.

STATE OF THE NATION: PRESCHOOLERS

Tot stars It’s an exciting time in the preschool space, with not only the return of some refreshed old favourites for autumn, but a healthy mix of new properties arriving on shelves in time for Christmas. LSB rounds up the key happenings.

Acamar eyes Bing Bunny growth

Above: Blaze product is arriving early to meet demand.

Blaze revs up for NVCP

New Nick Jr CG animation Blaze and the Monster Machines is set to steam ahead into the consumer products space this autumn/winter. The huge success of the show on air has helped to increase excitement around the product range, which will be further supported by a launch on Channel Five’s Milkshake in the autumn. The product launch has been brought forward to cater for consumer demand in time for Christmas. With a broad range of themes in the show, products will be targeted towards boys aged two to five, but with a number of strong female characters there is also the scope to cater for girls.

Strike up the band

Bing Bunny has already exceeded expectations for Acamar Films, with the company now looking to develop partnerships in new territories as well as bolster the UK licensing programme. The show premiered in the UK in June last year and has since gone on to sell to over 40 territories around the world. As well as CBeebies, it is also currently airing on ABC in Australia and Minimax in Hungary, with a wider global launch planned for September. Acamar is already working with Fisher-Price (master toy), Woodmansterne, Rainbow Productions, Ravensburger, Harper Collins, Egmont and Studiocanal in the UK. Meanwhile, Merchantwise is acting as agent in Australia, and has recently signed Caprice (clothing and accessories), Networking Clothing (bedding) and Entertainment Store (live shows). Acamar is now looking to develop softlines further, but it insists that its motto with Bing has always been ‘thoughtfulness takes time’, meaning all licensed product has to be meticulously developed and thoroughly researched. Bethan Garton, head of licensing at Acamar, revealed that the company is aiming to broaden Bing’s reach and fan base “by providing more digital touch points across platforms, like our revamped website and an app. The global launch of the programme is also underway, so we’re working to development partnerships in those new territories. “We really see Bing as something which will continue to resonate with generations to come.” Right: Preschoolers can now access the In the Night Garden world in a new way.

DHX Brands has teamed with Jo Jingles, the UK’s largest provider of preschool music, singing and movement classes, to create an In the Night Garden activity programme. Taking place this autumn, the programme will reach over 30,000 fans using the music, movements and rhymes from the series to enhance the existing preschool schedule. “In the Night Garden presents a magical world which preschoolers are now able to access in a whole new way. Music and dance are key components of early learning and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite,” said Charlotte Hill, senior brand manager at DHX Brands. “The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms, as well as on www.ichild.co.uk.”

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STATE OF THE NATION: PRESCHOOLERS Right: Peppa gets ready for her storytelling sessions at the Bath Festival of Children’s Literature.

Tots Imagine with Peppa

eOne and Ladybird will be staging a number of Peppa Pig storytelling sessions at the Children’s Bath Literary Festival on October 3. The activities will include costume character meet and greets, plus narration of the Ladybird book The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme. The campaign aims to highlight the importance of fun and imaginative play in a child’s early years development. eOne has developed downloadable Peppa Pig branded resources to give parents inspiration for creative storytelling and role-play. In addition to digital marketing, eOne is partnering with Tumble Tots to execute a Peppa Once Upon a Time themed campaign throughout its physical play centres nationwide during The National Children’s Activity Week. Channel 5 and Nick Jr will also support with on-air activity. Rebecca Harvey, head of marketing at eOne Licensing, said: “We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”

Cooking up a storm

Below: Preschoolers can learn about food with Shane the Chef.

Channel 5 has commissioned

Boj’s busy summer

Below: A Boj album is due for release in early 2016.

a new animation called

With new deals for South America and pan Africa,

Shane the Chef for its

Pesky Production’s Boj is now set for launch in almost

Milkshake strand. Produced by Hoho Entertainment, the new series of 52 11-minute episodes is set to air in spring 2017. Starring

every continent. On top of this, the company is looking to launch in Spain next year, and will be revealing its choice of Iberian licensing agent shortly. Back in the UK, and the company is looking to develop

restaurant owner Shane and

its relationship with Rainbow

his young daughter Izzy, each

Productions further, with

episode will focus on Shane’s

appearances at CBeebies Land

high energy exploits and

in the pipeline. Meanwhile,

passion for food – whether

Redan’s standalone Boj

it’s trying to build the

magazine will launch in February

biggest baguette for the

and an album of Boj songs – featuring Jason Donovan –

world record, finding herbs in the woods or growing large

is also due for release in early 2016. The success of the

vegetables for the village county fair.

Picturehouse cinema deal for Boj to become part of Toddler

Jessica Symons, head of children’s at Channel 5, said: “Cookery and food programmes have never been more popular on TV and Shane is the chef that pre-schoolers

Time has also led to wider discussions within the group. Moving forward, and toys and books are likely to be next on the agenda for the property.

can call their own.” Joint MD at Hoho, Oliver Ellis, added: “Children are just beginning to discover a real interest in what they eat at this age and can learn about all aspects of their food while having fun with Shane and Izzy.”

C4 goes bear hunting

Channel 4 has commissioned an animated special based on the popular illustrated children’s book, We’re Going on a Bear Hunt. Published by Walker Books, the title has sold over nine million copies and has been released in 23 languages including Chinese, Russian and Maori. Last year it celebrated 25 years as an international bestseller. The 30-minute special will air on Channel 4 in 2016 and is being produced by the makers of The Snowman and The Snowdog (which received an audience of over 11 million when it premiered on C4 in December 2012). Right: The special animation will air in 2016.

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STATE OF THE NATION: PRESCHOOLERS

Wussywat begins licensing push

Inset: Baby Cow is looking to appoint a licensing agent for Wussywat. Below: Fisher-Price is on board as global master toy for Go Jetters.

Baby Cow, the team behind CBeebies hit Wussywat the Clumsy Cat, is heading to Brand Licensing Europe with the aim of kicking off the licensing drive for the property. Airing since June, the show had 600,000 downloads on iPlayer in the first four weeks and has consistently been getting high viewing figures, with 25% of the two to five year old audience share. A further 26 five-minute episodes are due to be delivered in October, bringing the total to 52. A games partner is already on board, with Player Three having released an app of five games, which featured in the iTunes top ten shortly after release. More games and add-ons are planned, while the company also believes Wussywat lends itself well to books, toys and apparel. To this end, it is looking to appoint a licensing agent to handle the brand. Distributor Aardman Animations will also be taking the show to Mipcom Jr to build on the existing sales success. BBC Worldwide, meanwhile, is taking Wussywat to over 50 territories on its CBeebies Global Channels in South Africa, Poland, Australia, New Zealand, Asia and Latin America. Wussywat’s producer, Simon Quinn, said: “We think we have a unique product in our brand. The writing is genuinely groundbreaking with its classic cartoon irreverence and pre-school educative tone. Coupled with the charming design and loveable characters we think this makes Wussywat an extremely engaging and viable evergreen brand.”

Amscan flying high Amscan has added to its preschool line-up, introducing Paw Patrol and

BBC readies Go Jetters

Bubble Guppies ranges. There are 30 items in the Paw Patrol

Go Jetters is making the move from the CBeebies website

collection including tableware,

onto TV screens this autumn, with Fisher-Price already on

decorations, party accessories and

board as global master toy partner.

favours, as well as latex and foil balloons

First launched on the CBeebies website last year, the

to complete the theme. Hero product is

new series will follow the four plucky heroes, Xuli, Kyan,

the new Chase AirWalker balloon which

Lars and Foz as they travel the world with Ubercorn, a

measures 137cm

funky disco-grooving unicorn.

high. It also

The Fisher-Price line will debut in AW2016 in the UK,

includes

with roll-out in other markets (including the US) expected

weights,

to follow. Products will include toys, vehicles, play-sets,

attached to

feature and standard plush among others.

enable the balloon

“Given the strong international appetite for animation, as well as working with a world-class partner such as FisherPrice, we expect the Go Jetters brand and programme to

to move around freely. Meanwhile, the

do well around the world,” said Clare Piggott, head of

Bubble Guppies

merchandising at BBC Worldwide. “We will be ensuring

range includes 20

that all the adventure and fun in this action packed series

products, with the

is fully realised in the toy range.

designs featuring

“The unique geographical element offered by Go Jetters

main characters Gil and Molly, plus Bubble Puppy and

means that we will work with all our licensing partners to

friends. The line includes the likes of an add-on age letter

create engaging product ranges that really do put the

banner, to fun favour pack

disco into discovery.”

and tableware.

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Above: The Chase AirWalker balloon is part of Amscan’s Paw Patrol line.

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STATE OF THE NATION: PRESCHOOLERS

Bob is back

Inset: Bob has swapped his dungarees for a hi-vis jacket, but he’s as recognisable as ever.

Everyone’s favourite builder is back on TV screens, having been given a whole new look. Bob the Builder returned to Milkshake in September, with a new voice cast to match the refreshed animation. Lee Engleby (Harry Potter) is now the voice of Bob, with Joanne Froggat (Downton Abbey) becoming Wendy and Blake Harrison (Inbetweeners) taking on Scoop. Several new faces have also been introduced including apprentice builder Leo, Mayor Maria Madison and new machines – heavy lifting low-loader Two-Tonne and a tower crane named Tiny. Christopher Keenan, VP global content and executive producer, Hit Entertainment, said: “With a multitude of fresh, relatable locations to enjoy, we are really looking forward to seeing young families get excited about tuning into Milkshake and enjoying Bob’s fun and immersive world of construction.” Hit is producing two series of 52 11-minute episodes, as well as a 60-minute special due for delivery in 2017. An array of consumer products will launch in late 2016.

Inset: A new 32-page Deer Little Forest book is on the way.

Tales from the Forest

Picture book writer and award winning publisher Alison Green has partnered with illustrator Jo Rose to create a new story for Deer Little Forest.

In brief

● The first licensees to sign up for new preschool show Ruff-Ruff, Tweet and Dave are Posh Paws and Immediate Media. The licensing drive is being managed by Rocket Licensing on behalf of Collingwood and Co. ● DRi has had a busy year with Miffy thanks to the 60th birthday celebrations. However, it’s not over yet with a new CGI series – Miffy Adventures Big and Small – launching on Tinypop from October. ● BRB Internacional will be bringing The Hive to BLE as part of its line-up. The show recounts the adventures of a friendly family of bees which live in a beautiful hive. A raft of licensing partners are on board, including Mookie as master toy. ● Sooty product will begin to hit Australia and New Zealand from October, after BBC Worldwide appointed Jasnor as the distributor of puppets and plush toys in the region. In addition, The Sooty Show is due to air on the Nine Network in Australia and TV2 in New Zealand. ● OobEdoO, the digital service for preschoolers and their parents, has acquired three major new brands to add to its programming line-up. Balamory, Charlie and Lola and Barney & Friends have all been added to the stable. ● Six new broadcasters have been signed by DHX Media for Twirlywoos, including a major deal in France with Lagardére for its Gulli and Tiji channels. Further broadcasters include YLE in Finland, Sweden’s SVT, NRK in Norway and Hop in Israel. DHX’s Family Jr will air the show in Canada from the autumn. ● JAM Media has won a cross-over commission from both CBeebies and CBBC for new series, Little Roy. The live action/hybrid stars an animated five year old boy on a journey of self-discovery through imaginative play. Below: The first licensees have been confirmed for Ruff-Ruff, Tweet and Dave.

The 32-page book will be written by Alison and illustrated by Jo, who created the Deer Little Forest property. Alison’s previous books include The Fox in the Dark, while she was the commissioning editor of The Gruffalo during her time at Macmillan Children’s Books. Deer Little Forest is also in the process of being turned into a TV series. LICENSING SOURCE BOOK EUROPE 2015

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STATE OF THE NATION: PRESCHOOLERS Inset: Jane Horrocks will voice the new ‘tubby phone’

Voice stars

Below: Jim Broadbent found the chance to be involved with Teletubbies ‘irresistible’.

When it comes to important boxes to tick when creating a preschool show, getting the right voice cast is one of the most crucial. Something which DHX Media completely understands, and it has accordingly lined up some absolute belters for the reboot of the Teletubbies. And it’s even given LSB some behind the scenes shots of Jim Broadbent, Jane Horrocks, Fearne Cotton and Antonia Thomas. “It’s an irresistible offer, to be part of the Teletubbies world,” said Jim Broadbent. “You really do feel as if you’re actually in that rather lovely green countryside with the Teletubbies when you’re recording.” Jane Horrocks – who will voice the ‘tubby phone’ – added: “I am very excited to be in the remake of the

inset: Teletubbies is such an “iconic show” says Antonia Thomas.

Teletubbies. It has got a whole kind of new feel to it which is lovely.” Meanwhile, DJ Fearne Cotton thinks viewers are going to go “absolutely crazy” for the new show: “Obviously historically it’s an iconic brand, people know it and love it, so you’re going to get exactly what you want from Teletubbies, but 2015-style.” Sunshine on Leith star Antonia Thomas will lend her voice to the opening and closing credits. She said: “I wanted to be a part of the show because Teletubbies is such an iconic children’s show. I mean, it’s brilliant.”

Inset: Viewers will go crazy for the new show, says Fearne Cotton.

The theme tune will be sung by Daniel Rigby (who will also narrate the show). He commented: “It feels amazing to be singing the theme tune. Highly surreal, but wonderful, as well, and any one of my friends or my family who I say ‘I am now singing the theme tune of the Teletubbies’, it’s like saying ‘I’ve been knighted’ or ‘I’ve won £1 million’.” LICENSING SOURCE BOOK EUROPE 2015

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State Of The Nation: Schoolers

Playground Antics As kids grow up their love of brands and characters doesn't abate. Here's a round-up of the latest news from the schoolers, tween and teen demographic.

Pet Project

DRi Licensing has announced that ahead of the 2016 centenary of Roald Dahl’s birth, new branding has been created for all aspects of the business. A trio of titles will lead the centenary licensing programme: The BFG, Matilda and Charlie and the Chocolate Factory. Quentin Blake’s iconic illustrations are still core to the brand, but have been simplified to a give a cleaner, more contemporary look. Other activity in the offing includes the anticipated summer blockbuster movies of The BFG (being licensed by eOne) directed by Steven Spielberg, and an animated Christmas TV film of Revolting Rhymes. Another DRi brand is also having a busy time. Pets Rock is a brand where Pets meet Celebrity, in the world of pop culture. 2015 has seen the addition of some exciting new characters for the brand - and the development of a Pets Rock book is set for publication in spring 2016.

In A Jam

Jam Media has won a far-reaching cross-over commission from both CBBC and CBeebies for brand new series Little Roy (52 x 14’). The series was jointly commissioned by Controller of CBeebies Kay Benbow and by controller of CBBC Cheryl Taylor and will air on both channels. Building on the success of the BAFTA award-winning preschool series Roy, which currently airs on CBBC, Little Roy is a live action/animation hybrid starring Roy O’Brien, an animated 5-year-old boy on a journey of selfdiscovery through imaginative play. Top: Pets Rock introduces new characters. Left: Little Roy is a new commission.

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Thunderbirds Hits Launch Button

ITV Studios Global Entertainment's (ITVS GE) new boys adventure series Thunderbirds Are Go is enjoying accelerating success in the lead up to its TV debut. Ahead of the crucial Christmas gifting season, the brand is set for success with UK retail giants Hamleys, Argos and Tesco placing Vivid’s Interactive Tracy Island playset in their ‘Top 10 Toys for Christmas’ lists. A raft of new licensees have recently come on board including Symingtons which has signed for porridge and baking kits and Just Love Food for celebration cakes, marking the brand's entrance into the FMCG arena. Spin Master will be launching at retail worldwide from autumn 2015 a new range, which will include Meccano, Stomp Rocket and Titan Glider products inspired by the boys’ action adventure series. Brand International bolsters the accessories category with its line of kids’ footwear and London Europe is developing a line of children’s watches and clocks. Christy’s by Design will unveil hanging dress-up costumes and strengthening the homewares category, Walltastic has been signed for wall stickers, murals and wallpapers. Below: Thunderbirds was in countdown for retail launch.

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State Of The Nation: Schoolers

Stars Turn Out For Danger Mouse

Dame Kelly Holmes, Denise Van Outen, Matthew Lewis (Harry Potter) and actresses Meera Syal, Sharon Small and Annabelle Davis were among the celebrities that turned out for the launch event of Danger Mouse held at the Ham Yard Hotel in London. The celebrities and their families joined (Fremantle) cast members Alexander Armstrong (Danger Mouse), Kevin Eldon (Penfold), Dave Lamb (The Narrator), Morwenna Banks (The Queen Pink Dawn), Ed Gaughan (Baron Right: Denise Van Outen enters Greenback), Shauna MacDonald (Professor Squawkencluck) the world of international espionage with her daughter. and Rasmus Hardiker (Count Duckula) for a highly-classified preview of the opening double length episode of series.

No Grumbles With Gumbles

In a pioneering move, CAKE, Cheeky Little Media and Mighty Nice have jointly announced the start of a coproduction for Seven Network Australia, CBBC and Netflix. Bottersnikes & Gumbles is a 52 x 11’ CGI comedy series aimed at 6 to 11 year olds. Described as a fast-paced community comedy series that follows the adventures of three young Gumbles, Tink, Bounce and Willi, as they bounce about and play whilst avoiding getting tin-canned by their lazy and grumpy neighbours the Bottersnikes. The series has been developed and adapted from the characters and world as they first appeared in the much loved Bottersnikes & Gumbles books by S.A. Wakefield, with illustrations by Desmond Digby. The books were published in the UK and Australia between 1967 and 1989.

Little Gaul, Big Licensing

This year, The Mansions of the Gods, the first CGI movie took Asterix (Start Licensing) into a new dimension. There has been strong international growth for the brand too into markets such as Poland, India, the USA and South America. In addition, knowing that it’s going to be a year full of sporting events, a new version of the famous album 'Asterix at the Olympic Games' has been created and for licensing partners, a new style guide full of images dedicated to sports is available. Left: Asterix enjoys international growth.

Shopkins Retail Push Left: Bottersnikes & Gumbles is a new CGI comedy aimed at 611 year olds.

Warrior Charge

Mind Candy launched its highly anticipated game World of Warriors: Duel this summer, which was dubbed one of Apple’s ‘Best New Games’. In World of Warriors: Duel players must amass an army of history’s greatest warriors, including Aztecs, Knights, Vikings, Samurai and hundreds more, to defeat a power-hungry warlord and his evil Skull Army. GP Flair has unveiled its new range of toys for the epic World of Warriors game which includes deluxe action and collectable figures, providing fans with an even greater opportunity to immerse themselves into this action packed world. Right: New collectable World of Warriors figures from GP Flair.

GP Flair is supporting the Season 3 launch of its girls' brand Shopkins with a multi-platform marketing campaign. The campaign will encompass TV advertising and digital microsites alongside a whole host of other activities. A major retailer tour will see Shopkins Swapkins days head in-store allowing children to swap figures and take part in fun activities. Over 20 Club Days have been planned throughout August, September and October, which will see children participate in the Swap days, taking home gifts including posters, stickers and Shopkins Foil bags. In addition, national parties will be held in all Hamley’s stores across the UK during the last two weeks of August, with over 500 children invited.

Leapfrog Launches Imagicard

With LeapFrog's new Imagicard games, children are presented with new ways to solve problems with 30+ interactive collectable cards that come to life on their LeapFrog tablet. Children use the camera to simply ‘capture’ the card on the screen, bringing one of their favourite characters magically into the game and unlocking more ways to play. LeapFrog Imagicard launches with three interactive games that feature favourite characters including LeapFrog’s Letter Factory, Above: Leapfrog's new Imagicard PAW Patrol, and Teenage game launches with a clutch of Mutant Ninja Turtles. recognisable brands.

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State Of The Nation: Schoolers

That Friday Feeling UK and Irish retailers opened at midnight on September 3 on to celebrate new Star Wars: The Force Awakens products and the film talent appeared at Disney Store, Oxford Street in London in what was dubbed 'Force Friday'. “We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to finally be able to share them with fans around the world,” said Mike Stagg, general manager of retail for Disney UK and Ireland. Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned into the Star Wars YouTube Inset: Fans tuned in for 'Force Friday'.

Brand Mash Up

Imagine an incredible world where the Doctor teams up with Batman, Gandalf and Wyldstyle to defeat his evil foes; where the Doctor can dance down a yellow brick road or travel in The Mystery Machine with Scooby Doo. LEGO Dimensions is the new Toys-To-Life game from Warner Bros. Interactive Entertainment and features the biggest brand mash-ups the gaming world has ever seen – now including Doctor Who. This all-new entertainment experience which merges physical LEGO brick building with digital gameplay launched in the UK on 29 September. Using an interactive LEGO Toy Pad, which will plug into games consoles, gamers can place up to seven physical toys into the game through the toy pad. This allows gamers to embark on an adventure, which merges the worlds of their favourite TV and film franchises.

Up And Away With Power Rangers

page were able to see the toys unboxed by top digital stars from the Maker Studios network. To preserve the integrity of key movie moments, characters and storylines yet to be seen in Star Wars: The Force Awakens, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.

Saban's Power Rangers aren't usually known for being full of hot air, but that's exactly what they were when they took part in the Bristol International Balloon Fiesta. As one of the largest balloon festivals in the world, an estimated 500,000 spectators were in attendance and watching as more than 100 hot air balloons took to the skies during the four-day celebration this summer. Saban’s Power Rangers debuted two brand-new Mighty Morphin Power Rangers balloons at the festival’s Night Glow event. As the only brand with two balloons featured in the event, Above: Mash-up frenzy. the Power Rangers balloons were designed in Right: The Power Rangers took to the the likeness of the iconic Red and Pink Mighty skies at the Bristol Balloon Festival. Morphin Power Rangers helmets.

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State Of The Nation: Schoolers

Regal Behaviour

Rainbow has announced a home entertainment deal for brand new animated comedy Regal Academy with Justbridge Entertainment. The show takes some of our best-loved fairytales and turns them on their head. It focuses on the adventures of Rose – a seemingly normal young girl who one day discovers she is actually Rose Cinderella, granddaughter of Cinderella herself. Inset: Justbridge Entertainment signs for Regal Academy.

Girls Girls Girls It's all about the girl power when it comes to Mattel as its girls' brands go from strength to strength. Barbie is enjoying a new campaign encouraging girls to find their own superpowers within from superheroes with Barbie in Princess Power, to Superstar with Rock ‘n’ Royals in autumn/winter, 2015 will celebrate girl empowerment. As a proven force in entertainment, this autumn sees the release of two further animated feature films for Barbie. First up is Barbie in Rock ‘n’ Royals and, engaging with younger girls and their pet play, sees the release of The Great Puppy Adventure. Barbie continues to inspire and lead the fashion world too. Turning heads again this autumn and following on from its successful launch in the summer, Barbie introduces a new wave of Fashionista dolls, which deliver a whole new array of looks. Coinciding with the new fashion range is the new autumn/winter collection of Style dolls – celebrating the latest ‘fall floral’ trends, the dolls feature the new articulated

Inset: Barbie Rock N Royal is a new Barbie film being released.

ankles which allows Barbie to widen her This autumn sees a new term for the ghouls of Monster

appeal by wearing flat shoes. Additionally this autumn/winter

High, supported by the freakishly fabulous Freak Du Chic

Mattel's Monster High continues its

and super-size Gooliope Jellington who is the tallest ghoul

brand campaign, We Are Monster High,

in school standing at a huge 17”. In Q4 Boo York Boo York

inviting current and new fans to fly their

will launch, introducing ghouls to a fangtastic new musical!

freaktastic flags and show their ghoul

From one school to another, Mattel's Ever After High is

spirit! The campaign will be supported by

also continuing to capture girls’ imaginations and this

strong marketing plans, engaging with

autumn encouraging girls to ‘choose their own ever after’

girls, giving them ownership of the brand

reminding them that their story is not written in permanent

and asking them to unleash and

ink! The brand has announced a new partnership with

celebrate their inner monster

Netflix where Ever After High long form content will

– freaky flaws and all.

Above: Monster High to go higher.

become a Netflix original series.

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State Of The Nation: Schoolers

Music Mouse

Rastamouse is helping the nation's kids (aged 4-6) get musical, thanks to the Rastamouse Rocksteady Reggae School which delivers elements of the Music National Curriculum in a variety of formats - from one day workshops Above: Rastamouse & DaEasyCrew through to a help teach kids music. comprehensive ten-week programme incorporated into school timetables. Rocksteady has been devised by music educator and practitioner Sally Greaves with the support of The Rastamouse Company, the CSR team at EMI and the Triborough Music Hub of Kensington & Chelsea, Hammersmith & Fulham and Westminster. Piloted and evaluated in a number of London schools since April 2011, the Rocksteady programme has also toured the country as part of a series of high profile events organised by BBC Learning.

Super-Sonic

SEGA Europe is returning to Brand Licensing Europe with a slate of new and retro properties. This year has seen the continued expansion of SEGA’s Sonic Boom licensing programme driven by the new CGI TV animation. The Sonic Boom licensing programme is anchored by master toy partner Tomy and is looking to extend into multiple categories across EMEA including publishing, apparel, accessories, back to school and more. The Classic Sonic franchise will also be showcased as it celebrates its 25th anniversary next year and Sonic has an ever growing fan base with over 5 million Facebook fans. To date over 200 million video games have been sold or downloaded across multiple platforms worldwide! SEGA will also be seeking licensing partners for its other brands namely, the Retro Collection featuring the iconic console Mega Drive and classic gaming favourites such as Golden Axe, Altered Beast and Ecco the Dolphin, as well as Football Manager and Total War, both award winning PC strategy games with a huge loyal fan base.

Stand C030 Below: The Sonic Boom licensing programme is expanding.

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Shaun's Hole In One

Shaun the Sheep is hitting the fairway in a new crazy gold themed mobile game. The game, Puzzle Putt - which is spread over 72 levels across eight courses - allows players to customise each level by adding in contraptions such as bouncy pumpkins, hay bale power ups and mole holes. Neil Pymer, creative director at Aardman, said: “After the success of our previous apps such as Sheep Stack and Shear Speed, we’re tremendously proud to be publishing our newest Shaun the Sheep’s Puzzle Putt.” Right: Can Shaun the Sheep score a birdy?

Discover and Learn

Discovery Consumer Products is returning to BLE and a key brand being showcased is Animal Planet. This year, Animal Planet partnered with Chrisco in Denmark and 151 Pets in the UK to launch a line of Animal Planet pet treats appealing to our core pet lover audience. Discovery Consumer Products has also partnered with Wild Republic Europe to create a Above and right: Discovery will be showcasing the Animal line of plush and toy items Planet property at BLE. based on the Animal Planet brand, including popular franchise Too Cute, as well as Shark Week. The line will debut this autumn and is an expanded partnership with Wild Republic, currently developing and distributing product for the U.S. market. Additionally, a new deal with Retail 3000 creates a partnership across toy stores on behalf of the Animal Planet brand in Israel. The partnership includes toys and games, as well as dress-up items targeting kids. Meanwhile, global gift innovator, Paladone Products, is creating a range under the Discovery Channel brand Shark Week featuring interactive gifts and gadgets that will appeal to both the adult male and 8-11 year old boy. The line will be inspired by Discovery’s core DNA of igniting curiosity and encouraging adventure and exploration. Launching April 2016, the partnership will introduce a science and nature range in the UK and European markets, including product on behalf of Shark Week.

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State Of The Nation: Schoolers

Behind The Net

What goes on behind the scenes of the internet? Ink Global has announced the launch of The Mojicons – a quirky new animation that gives kids an insight into a gloriously dotty digital world. The Mojicons reveals the behind-the-scenes world of the internet, where the Mojicons live – the innumerable emoticons that grace our emails and text messages. Sadly, this zany bunch of condensed emotions is clueless about how the Web works! When a mysterious digital villain steals the @ symbol, all electronic correspondence grinds to a halt. The Mojicons must undertake an awe-inspiring and dangerous quest to restore their system. The show is the work of renowned Russian creators Alexander Romanetz and Viacheslav Marchenko, with the first series - 52 episodes of 11 minutes each – currently in production. Right: Ink Global launches Mojicons.

News in Brief

● The Pokémon Company International has signed a deal

● Toy State has recently agreed to terms on a global

with SAMBRO to produce a Pokémon back-to-school

licensing deal with Warner Bros. Consumer Products, on

range. The deal covers three categories: stationery, bags

behalf of DC Entertainment, to produce licensed products

and lunchware, and it will be launched at retail in 2016.

featuring the DC Super Friends brand.

SAMBRO joins the raft of recently signed UK licensees that includes Character World for bedding, Danilo

● PopCap Games has introduced

Promotions for calendars, Aykroyds & TDP Licensing

Backyard Battleground, an all new

for nightwear and underwear, and Winning Moves for

dynamic hub in Plants vs. Zombies

board games.

Garden Warfare 2 game. This

Above: Backyard Battleground has been introduced to PvZ.

interactive environment

● World of Warriors trading cards are exceeding

connects players to every

expectations at retail with their first series. So much so that

map and mode, and brings

licensee Topps is already working on a series of new

to life all new ways to

releases that will feature new characters, specials and

experience the Plants vs.

exciting game play elements.

Zombies universe through solo and social play.

● King Features has announced that the first official Betty Boop online store has launched in Japan by Myatt, in a deal

● ITV has partnered with Novel Entertainment to broadcast

brokered by King’s agent, Copyrights Asia. Myatt, an

a further 14 episodes of Horrid Henry this autumn. With 208

experienced operator of licensed e-tail stores, launched the

episodes now in its arsenal, Horrid Henry is now one of the

site in conjunction with the publication of a special Betty

biggest children’s animated shows in the UK.

Boop commemorative magazine published through Sanrio and Gakken.

● Coolabi Group has signed two new deals with

Below: Betty Boop products can now be bought online in Japan.

Summersdale and Funstickers for its Purple Ronnie property. ● Maurizio Distefano Licensing has been appointed as licensing agent in Italy for Angry Birds owned by Finnish computer game developer Rovio Entertainment. This is one of a number of new high-level regional appointments as Rovio reboots the Angry Birds franchise in preparation for the arrival of a brand new 3D computer animated Angry Birds film, due to be released in May 2016. LICENSING SOURCE BOOK EUROPE 2015

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Riley’s Chapter & Verse

Keeping Youngsters Paged

Above: Licensed children’s magazines are a great way to engage kids into the reading habit. Below: Redan has had a storming success with the Peppa Pig magazine.

Children’s magazines are divided into sub-

sectors – preschool, boys and girls. Preschool

is the biggest sector by far – and the most

Independent licensing and publishing consultant David Riley flicks through the pages of the licensed children’s magazine sector and shares his take on the developments of the last year.

fought over, with many new launches, but so far in 2015 it’s in decline year on year. The boys segment is doing well, mainly due to Immediate Media’s launch of Lego Ninjago. The girls’ market is also up, mainly driven by Above: David Riley.

Egmont’s launch of a Disney’s Frozen magazine

(which went straight in at the top) and by Immediate

has been relatively stable in the last few years, but this is in

concerned are significant and sometimes overlooked. The

stark contrast to the magazine industry as a whole,

first is that magazines are not particularly seasonal – a

which has seen a general decline. Kids’ magazines have

successful magazine will deliver a relatively stable revenue

proved themselves to be a strong and stable part of the

stream throughout the year (very handy in the dark days

licensing portfolio.

of January and February). Secondly, the relationship

ompared to toys, or even books, the children’s magazine industry is relatively small, delivering around £123m in 2015 year on year. Performance

Four of the biggest players in the UK are Immediate

Media’s Lego Friends title. The similarities between books and magazines are pretty obvious…but the differences as far as licensing is

between a child and a licensed magazine is a direct

Media, Egmont, Redan and DC Thomson.

relationship – rather than one that is

Immediate Media is the market leader with

filtered by parents. Parents are supportive

over 30% of the market and a business built

– they see the entertainment and

around a long-standing relationship with the

educational value of magazines – but

BBC, magazines, such as CBeebies and

(within parameters) they tend to allow

Lego Chima and an impressive range of

children to choose their own titles. Kids

titles for grown-ups. Egmont’s business is based on close

demonstrate their loyalty to a brand by choosing their own magazine and they re-

relationships with Disney, Mattel and HIT,

affirm that loyalty every month. The third

and a network of European companies

big difference is that properly managed

that enables it to go global with

brands can have huge longevity in

international brands. Redan is an expert in

magazines.

preschool, best known for its outstanding editorial content across a portfolio of

Pauline Cooke, publishing director of Immediate Media shares her views on the

brands, including Peppa Pig and the Fun to Learn titles;

how and why: “Launching a single branded title is an

DC Thomson is the publisher of The Beano, but has

expensive and risky venture and as we all know in

recently signalled its commitment to licensing with the

licensing no one can hand on heart predict what’s going

recent acquisition of rights to Thunderbirds, Danger

to be a runaway success. Popular brands, carefully

Mouse and Twirlywoos.

managed, can deliver a high lifetime value to rights

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Riley’s Chapter & Verse

The Retail Scene

Pauline Cooke of Immediate Media shares her view on the retail treatment of licensed children’s magazines: “The children’s market does stand out in the context of a declining print market in that sales are still robust despite being heavily reliant on the UK newsstand as a main channel. We feel that in the medium term retailers will continue to support this sector even if other market sectors shrink on the newsstand and there is some evidence of new retailers becoming interested in the children’s sector as emerging discount retailers look to continue to grow.”

Left: A Twirlywoos title will beef up DC Thomson’s presence in the children’s magazine market. Below: Egmont’s launch of a Disney’s Frozen magazine went straight to the top!

owners, publisher and retailers. But

in the last 12 months, a reflection of the huge number of

Something Special, In the Night

properties to choose from in the entertainment sector.

Garden and Octonauts are all in the

As Julie Jones, joint md of

Top 10 of preschool titles after other

Redan elucidates: “With so

brands have come and gone.”

many channels of media

The fourth difference is about price

consumption today’s children

and re-usability. In spite of a general

what’s more - they are reusable.

have a vast array of characters to Below: Immediate Media’s launch of Lego Ninjago strengthens the activity in the boys market.

In the kids’ sector magazines are still seen as a real entertainment option for children. As Helen Stables, marketing director, magazines, Egmont Publishing comments, “It does seem that even when times are hard and family budgets are under pressure,

Digital V Magazines

satisfying a child’s desire to spend

The number of new launches has increased dramatically

you can maximise their potential.

cheap purchase for consumers, and

their children reading, as well as

That’s not to say that the market isn’t competitive. It is.

‘on brand’ editorial and gifts, so that

magazines still remain a relatively

good value and a great way to get

quality time with their favourite character or brand.”

longevity relies on always delivering

rise in pricing over the last five years,

parents still see magazines as

Helen Stables, marketing director, magazines of Egmont Publishing shares her views on the impact of digital on the sector: “For Tweens and Teens, it looks as though digital brands will continue to have a positive impact on print product and vice versa! It is clear that children who were ‘born digital’ love the electronic experience, but still want tangible magazines to read with stickers and posters to put on their bedroom walls and that reflect their favourite digital brands. For younger readers, the evergreen characters will continue to engage and excite preschoolers and we are certain that the preschool sector will continue to be as lively and competitive as ever.”

follow and a huge number of methods of engaging with them…(but) while they might want to play the app and see the film, that doesn’t stop them from also buying the magazine.” The upside of this plethora of new brands is that it provides a constant stream of content for compilation magazines, such as Redan’s Sparkle World and Fun to Learn titles and Immediate Media’s CBeebies magazines. These are all among the strongest titles in their categories. Good covermounts and high quality content are behind their ongoing success, but surely their continuing appeal is driven by the fact that they remain relevant, mixing popular new brands with classics. It’s certainly going to be an exciting 12 months ahead, with plenty of new brands – Hey Duggee and The Clangers from Immediate Media, Teletubbies and Lego Star Wars from Egmont, Twirlywoos and Danger Mouse from DC Thomson.” Let battle commence! Copyright © David Riley, David Riley Consulting Limited David is an independent publishing and licensing consultant and agent specialising in book and magazine publishing. Contact him at Davidianriley16@gmail.com for independent advice.

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Face To Face

Prints

Charming Centum Books may be considered to be the new kid on the block by many, but its managing director Geoff Reynolds has some 17 years of experience in the publishing and licensing industries. Having welcomed some high profile execs from both sectors over the past year, the publisher is currently riding high after strong sales of its Minions and Jurassic World lines. But the company’s bow has even more strings to it. LSB finds out.

Inset: Centum md Geoff Reynolds with Nickelodeon’s Marianne James at its recent Minions event in London.

the year in its stable: Minions and Jurassic World. And,

period, Centum also saw significant growth in the UK,

according to md Geoff Reynolds, this is just the beginning

particularly in the non-traditional market. This helped it

for the ambitious company.

achieve over £10 million in retail sales and placed Centum

entum Books has certainly had a busy summer – unsurprising really considering that the company boasts two of the biggest entertainment licences of

It’s been something of a dream start for Geoff, who established Centum in 2011. The business was quick to pick up a deal with Universal Records and Bravado for the

in the top ten quickest growing publishing companies in the UK in 2013. In the same year, Centum signed a limited range of titles

official publishing programmes around a number of their

with Universal for the Despicable Me franchise, which led

acts, including Justin Bieber and The Wanted.

on to the extension into the master UK publishing deals

“This quickly helped Centum set up its direct retail distribution in the UK and established the company into the licensing community as a possible new publishing partner,” says Geoff. “The

for Minions and Jurassic World. Next up for the business will be Monster Trucks, with a full publishing programme lined up to coincide with the Paramount movie in the first quarter

following 12 months saw us sign the rights

of 2016. This is the first worldwide

for WWE and, in the summer of 2012, One

deal for Centum and will be the

Direction, which quickly elevated Centum

beginning of its US division. Further

into the international market.”

new deals are currently being finalised

Within the first six months of launching the official One Direction books, they were being sold in 32 countries worldwide and in 16 different languages. Over the same

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and will include three master publishing Left: Three of Centum’s Minions titles have consecutively featured in the top 20 children’s book charts in the UK.

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Face To Face

Soaring sales

The publishing ranges for both Jurassic World and Minions were launched four weeks prior to the UK theatrical releases (May and June respectively), with roughly 1.6 million books released in total across 15 different formats. Geoff explains: “The sales team also worked hard to achieve over 3,000 FSDU off-fixture displays in the likes of Sainsbury’s, Lidl, Asda, WHSmith, Argos and The Entertainer for Minions at the launch of the movie. The sellthrough on both Jurassic World and Minions to date has been very strong. “For the last 12 weeks, three of our Minions titles have consecutively featured in the top 20 children’s books charts in the UK, beating other children’s licensed programmes. The Minions Junior Novel has been the stand out title, competing with the likes of David Walliams and Tom Gates for the top slot in children’s and reached number 46 in the overall adults and children’s market. This is amazing given there were only five children’s book in this chart.” The next big selling periods will be around the DVD releases and, of course, Christmas. Centum will be rolling out a number of new formats to capitalise on these including storybooks, gift sets and annuals. “The Minions Annual 2016 has a great chance of being the number one annual this Christmas according to the pre-orders,” says Geoff. “All fingers are crossed this end.”

Above: The firm launched its range for Jurassic World four weeks prior to the cinema release in the UK.

programmes for 2016 movies – one of which is a pan-

Sainsbury’s buying team to create new characters,

European deal – as well as a portfolio agreement

illustration styles and editorial templates to ensure a

with a major worldwide entertainment company

point of difference at retail, something which we believe

across kids’ brands.

is key in a challenging market.”

On top of this, Geoff and the team have been working

Further underlining this difference, Centum has been

with Sainsbury’s to deliver a full range of children’s

appointed by McDonald’s to deliver a range of licensed

publishing titles for the supermarket’s own brand range.

interactive reading experiences, hosted on the Happy

“These titles included board books, storybooks and

Studio app and coinciding with in-restaurant promotions.

various activity books, all encouraging development of

“We work with McDonald’s on a worldwide basis and

key early year skills,” Geoff explains. “The team – led by

the creative team are challenged to create these

Fiona (Macmillan, publishing director) and Gemma

experiences in 35 different languages for 46 countries,”

(Lowe, senior editor) – worked with the

says Geoff. “The first brand was Minions and new licences refresh the offer

Meet the team

throughout the year. We’ve just

“Like the company, the team has grown massively over the first four years,” says Geoff. To start with, three key personnel joined Centum from Random House on the creative side. These include Fiona Macmillan (former Random House Children’s licensed publishing director), Alison Gadsby (former RHC art director) and Gemma Lowe (RH licensing editor). Meanwhile, on the sales side, Richard Radford joined from Roy Lowe & Sons at the start of the year, taking on the role of Centum’s group sales director. He is supported by head of UK trade sales, Adrian Stimpson, who joined from Egmont and has a wealth of publishing experience, both on the sales and buying side. Geoff continues: “To ensure we maximise our opportunities to achieve the company’s goals, we have looked outside the publishing world to add new routes to market in the non-traditional retailers. This is being led by Richard given his vast experience in licensed merchandise sales.” Above: The team worked with Sainsbury’s to create new characters and illustration styles for its own brand line. Left: Centum also has a healthy non-licensed business with its I Want to Be… sets.

completed our sixth Happy Reader, with a further five in development.” It’s clear that Centum is leading the pack of a new breed of publishing companies – mixing traditional formats with fresh ways of thinking at retail and also enjoying success in what can be a tricky app sector. “Our USP is basically hard work, a flexible creative approach to ensure we deliver amazing products, identify top licences at an early stage and ensure speed to market to capitalise on the hype at the time,” concludes Geoff. “It is also important to have strong retail partnerships, where we listen and work together to find solutions and fill gaps in the market to maximise the sales opportunities.” LICENSING SOURCE BOOK EUROPE 2015

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118-119-121 China_v8_NEW LSB 2008 GRID 23/09/2015 11:17 Page 118

Inset: Retail sales of licensed products in China stood at $6.1bn in 2014. Below: eOne’s Candy Ho spearheaded Peppa Pig’s launch into Asia earlier this year.

MAPPING THE WORLD

Below: Peppa Pig began airing on CCTV in June of this year.

Eastern promise For the past eight years, China has seen double digit growth in its licensing business and signs are good that this upward trend will continue. The number of licensors with a dedicated presence in the territory is steadily increasing, and its homegrown trade show is enjoying soaring visitor numbers. LSB takes a closer look.

t may have been in the news recently due to a slowing economy, but make no mistake, China is booming when it comes to licensed merchandise.

According to LIMA, retail sales of licensed products in

China stood at $5.5 billion in 2013, rising to $6.1 billion in 2014. It is the second largest market in Asia after Japan, and it has maintained a double digit growth in the past eight years. Character and entertainment is the largest category – accounting for over 60% – with lifestyle and corporate brands coming in second. And, encouragingly for licensors in the UK, it is overseas properties which are making up the lion’s share – with the split almost 80:20 between overseas and homegrown brands. “Overseas properties from Disney, Mattel and Hasbro are very strong,” explains Tani Wong, md of LIMA China. “Lifestyle brands like Paul Frank, Smiley and Jeep are doing well, too. Acting locally or localisation is key to success to tackle cultural differences, as well as the complicated

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LICENSING SOURCE BOOK EUROPE 2015

Peppa Pig enters the market

Peppa Pig premiered on China’s CCTV on June 23, with eOne having licensed four series – a total of 156 five-minute episodes – to the network. “We have been planning to launch into China for a number of years and understandably it is a key focus for eOne,” says Candy Ho, senior territory manager, Asia. “PPW was appointed based on their long-term detailed knowledge of the Chinese trade, very good relationships with key broadcasters, business connectivity and experience working across Western and Eastern cultures. “PPW understood the importance of our long-term approach to building and sustaining Peppa in China.” Candy continues: “Shortly after appointing PPW as eOne’s China representative, we presented Peppa to CCTV. They were critical to building awareness and momentum of Peppa. CCTV swiftly committed to the show based on its global success, humour and very strong family values.”

118-119-121 China_v8_NEW LSB 2008 GRID 23/09/2015 11:18 Page 119

MAPPING THE WORLD business practice in the Mainland. This explains why the big studios have either opened offices or moved their regional headquarters to China.” FremantleMedia Kids & Family Entertainment and eOne are two such licensors who made the move to establish

Inset: Two giant Paddingtons took over the Shanghai IFC shopping mall for Christmas 2014. Bottom: Fremantle’s Henry Or has been focusing on launching Tree Fu Tom and Kate & Mim-Mim into Asia.

permanent bases in China. “The eOne Family business started operating in Asia at the beginning of this year, with Hong Kong as the hub managing the territory from a one person start-up,” says Candy Ho, senior territory manager Asia for eOne. “We have now grown to a four-member team to become a fully functioning and selfsufficient division capable of supporting the territory. This demonstrates the commitment of eOne towards future growth and expansion in the territory.” Peppa Pig launched on CCTV in June, accompanied by the first batch of toys. A full line hit shelves at the end of September – to tie in with the ‘Golden Week’ holiday – while a variety of story and activity books will follow. Next batches of product are likely to include apparel, stationery, backpacks, houseware and homewares. Meanwhile, Henry Or, VP Asia at

Paddington takes over

When the Paddington movie launched in China in March, it generated a raft of international publicity. The film was shown in 4,000 cinemas and the premiere was attended by the Duke of Cambridge. A number of strong promotions have also run in the territory focusing on the character. A major mall promotion launched for Christmas 2014 at the Shanghai IFC shopping centre, which included a ten-metre high-lit balloon outside, an eight-metre high statue inside, plus display and branded areas in the mall. A Paddington branded area also launched earlier this year at Merit Gains restaurant chain in Zhuhai, while a new mall promotion is in discussion for this Christmas. Apparel is a strong seller for Paddington in China – one of the Chinese clothing licensees sold out of its first production run within two weeks.

FremantleMedia Kids & Family Entertainment, has been focused on building brand and content exposure for Kate & Mim-Mim and Tree Fu Tom in the region since the office was set up in August 2014. “For countries like China, that do not have a huge amount of history in this particular line of business, it always helps to have local people managing local business as they understand the market and cultural aspects,” Henry says. Those cultural differences include the retail landscape which, according to Tani from LIMA, is fragmented because of the huge geographical coverage. “There are many retail chains but none of them are as dominant as retailers like Wal-mart is in the US,” she says. “All these chains have their strengths in certain product categories. E-commerce is very strong in China, however, and this sector is even more advanced than Western markets.” This is a point that Henry from

Above: More Chinese properties have been debuting at Licensing Expo in Las Vegas over the past couple of years.

FMKFE Asia agrees with: “China’s retail market is increasingly moving away from physical retail towards fast growing e-commerce channels. Licensed products entering physical retail is also not easy to negotiate and the increasing property prices in China have significantly upped operating costs for retailers. “The cost of shelf space is also another barrier for suppliers. It is expensive to introduce new

LICENSING SOURCE BOOK EUROPE 2015

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13 -15

Organisers of:

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118-119-121 China_v8_NEW LSB 2008 GRID 20/09/2015 10:13 Page 121

Inset: Mattel, Hasbro, DreamWorks and Warner Bros. will be among the exhibitors at this year’s China Licensing Expo.

MAPPING THE WORLD

Need to know: China Licensing Expo products, and this is also a reason why it is difficult to launch new IP in China.” It is also worth bearing in mind that counterfeit product is still an issue in the territory. As LIMA’s Tani elucidates: “It is still a big headache. Though the government has been diligently promoting IP protection, there is still a critical mass that ignore the

Organised by China Toy & Juvenile Products Association and exclusively sponsored by LIMA, China Licensing Expo is the largest professional licensing-focused exhibition in Asia. Running from October 20-22, it is expected that around 700 characters and brands will be showcased at this year’s event. Exhibitors will include the likes of DreamWorks, Mattel, Hasbro, Warner Bros., Click, PPW, Global Icons and Smiley among others. In 2014, manufacturers, licensees and retailers from mainland China, Hong Kong, Korea, Japan and other Asian countries participated in the show, with 170% growth in the overall attendees. Overseas attendees increased almost 200%. “An increasing number of our international brand members take part in this show and they have developed rapidly in the Chinese market in recent years,” says Charles Riotto, LIMA president. The show runs concurrently with China Toy Expo and China Kids Expo.

importance of IP or some companies in the less developed

our brands are well protected in all forms. This is combined

cities that have little knowledge about IP.”

with the ongoing efforts to educate authorities, customs,

eOne’s Candy Ho describes the region’s trademark protection as “uniquely on a first-come-first-serve basis”, meaning that whoever successfully registered any

trade bodies, retailers and manufacturers that there is now an official Peppa Pig licensing programme.” As well as the brands coming in, more effort is now being

trademark first has the full right to use the trademarked

made on extending the reach and opportunities for locally

‘brand’. “It poses major threats to foreign licensors of not

grown properties, too. As LIMA’s Tani explains: “In the past

being proactive enough in the trademark registration and it

ten years, China has incubated many local brands. Though

will lead to substantial legal consequences incurring

they are very successful in China, very few can go abroad,

tremendous expense on a lawsuit or settlement,” she says.

with the exception of Pleasant Goat and Big Big Wolf. On

“As with any globally recognised property, Peppa draws

the other hand, those local properties are not eager to

attention from the counterfeiters and we need to ensure

develop overseas markets as there is still a lot of potential in the Mainland. “Since last year, Chinese properties have debuted at Licensing Expo and we see that, bit by bit, there will be more Chinese brands trying to go abroad.” Henry Or saliently points out that Asian tastes can be very different to those in the West and, even within Asia, Chinese taste can be very different to, say, the Japanese taste. “As

Inset: Pleasant Goat and Big Big Wolf is one of the few Chinese properties to break into the West.

such, it is not easy to find a single formula that works globally, or regionally,” he adds. “We are actively looking for opportunities with Chinese or Asian partners to create an IP originating from this region and bring it to the West.” While growth may be slowing, China was described by Price Waterhouse Coopers earlier this year as likely to become the world’s largest retail market by 2018. Not a stat that the licensing industry can easily ignore.

LICENSING SOURCE BOOK EUROPE 2015

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122-123 Danger Mouse_v8_NEW LSB 2008 GRID 17/09/2015 15:31 Page 122

Behind The Scenes

One of the most popular children’s characters of the 1980s and 1990s, Danger Mouse is back. And the iconic super sleuth – along with his trusty sidekick Penfold - is looking and sounding better than ever, thanks to the considerable talents of Boulder Media which is handling the new-look animation. With FremantleMedia well underway with the licensing programme for this mighty mouse, LSB headed to Dublin to take a look behind the scenes.

The return of Danger Mouse T

original show, and we had a

agent, voiced by David Jason, who was assisted in his

would do with it,” reveals

adventures by his clumsy sidekick, Penfold.

creative director, Robert

he James Bond of the mouse world is back. A staple

“We were huge fans of the

of after-school television for a generation of children, Danger Mouse was the eccentric British secret

really clear idea of what we

With viewing figures reported to have hit highs of 21

Above: Alexander Armstrong and Kevin Eldon lend their voices to the eponymous hero Danger Mouse and his trusty sidekick, Penfold. Below: “We wanted to make everything feel bigger, like a Hollywood blockbuster, but set against this lovely little relationship that the guys have,” says Robert Cullen, creative director at Boulder Media. Below left to far right: The production process of a scene, from storyboard to final shot.

Cullen. “I think the big

million, it’s no surprise that news of the reboot by

change was the look of the

FremantleMedia Kids & Family Entertainment and CBBC

overall show that we wanted to push – it

was greeted with much acclaim. New footage was one of

was to bring this kind of live action, realistic photographic

the highlights from this summer’s Comic-Con as well for the

elements to it, but mixed with painted backgrounds as well.

lucky licensing folk who went to FremantleMedia’s unveiling

We wanted to make everything feel bigger, like a Hollywood

during Vegas’ Expo.

blockbuster, but set against this lovely little relationship that

The team behind it is Dublin-based Boulder Media, which

the guys have.”

boasts the likes of Foster’s Home for Imaginary Friends and

It all starts with a script, of course, and these will go

The Amazing World of Gumball among its previous projects.

through a number of drafts, with feedback given from

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122-123 Danger Mouse_v8_NEW LSB 2008 GRID 17/09/2015 15:32 Page 123

Fremantle and the BBC. Robert explains:

Behind The Scenes

Right: Licensing partners already on board include Jazwares as global master toy partner.

“My notes will be what I think is achievable in the 11 minutes that we have [per episode], plus the schedule and budget, but also how we can make things even bigger and cooler and make the action scenes more intense and comedy scenes funnier.” Next step is the voice record over in Soho – this is where Alexander Armstrong and Kevin Eldon (the voices of DM and Penfold respectively), plus Stephen Fry, Richard Osman, Dave Lamb and Lena Headey among others breathe life into the characters. “Once we get the radio play edit, then the proper pre-production stuff from our end starts,” says Robert. “Myself and the art directors will start coming up with ideas for locations, sketches and ideas for best place scenarios. It’s the first visual step of creating the show. The guys will probably spend about a week on this stage, mapping out all the action.” Character design is also approved at this point and special ‘turnarounds’ made. The characters are rigged and scaled to help all the

The licensing programme so far

FremantleMedia Kids & Family Entertainment has already signed US toy company Jazwares as the global master toy partner for Danger Mouse. Jazwares will manufacture and distribute an inventive range of Danger Mouse toys with an initial launch in UK and Ireland for spring 16, followed by a wider roll out across the US and other key territories in 2017. The company has also confirmed two publishing deals with Penguin signed for all English speaking territories, excluding North America, and DC Thomson coming on board as the magazine publisher in the UK and Eire. Its first products are expected to roll out at retail in the UK in 2016.

different animators who will work on the project stay ‘on model’ and make sure there is continuity between the scenes. Robert continues: “Once the character and concept designs are approved, these are sent to the storyboard artist. I send director’s notes and sketches for how I want the scene to play out and ideas for shots they could use. Some of the scripts can get quite complicated because there is a lot going on at the same time.” The board artist will take away all of this information, and what comes back is the show in comic book format, ready to be animated. Here, the storyboard sequences are combined with the audio track from Soho and the show really starts to take shape. “This is the first step in finding the length of the show and finding the pacing of it,” explains Robert. “We start putting music and sound effects in at this stage, too, to help get the

sense of timing and an idea of the ebb and flow of the show.” It’s obvious from talking to Robert – and his colleagues Anne Tweedy (producer) and Louise Ni Chonchuir (production manager) – that he is completely invested in every tiny detail of the show. “We wanted to make everything quite filmic –

cinematic and big – and the guys have done an amazing job [on the locations, backgrounds, lighting],” Robert continues. Once the animation and backgrounds have been approved, it goes to the compositing department to light the scenes, add shadows, depth of field and extra lighting to pull everything together, enhancing what’s already on the screen. The proper music and sound effects are added and then it’s off for final approvals. Robert and his team have been tasked with 52 episodes in total, with 16 likely to be completed by the time this edition of LSB hits desks. The challenge from the start has been how do you make the show better without losing the essence of the original. Robert concludes: “The scale and scope is much larger – this is a Danger Mouse sized world, whereas the original was based in a human world. This is the first time we’ve had total ownership of a show and it’s been an exciting journey.”

LICENSING SOURCE BOOK EUROPE 2015

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LADYBIRD BOOKS V I N TA G E C O L L E C T I O N

124-125_LSB_Autumn_2015.indd 124

11/09/2015 17:08

Property Licensing Agent

Ladybird Books Vintage Collection Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures @uk.penguingroup.com

With an incredible treasure trove of over 7,000 illustrations covering topics varying in theme from transport and science, through to history, fairy tales and domesticity. Vintage Ladybird books look back with fond nostalgia to the golden days of childhood - learning to read, discovering the magic of books, and growing up. Comprehensive style guide and artwork archive featuring key capsules including British Heritage, Travel and History Major exhibition programme of original artwork throughout 2015 in partnership with the House of Illustration, De La Warr Pavillion, The National Football Museum and Lords Cricket Ground Higher education collaboration with LCC (London College of Communication) culminating in the Ladybird Reimagined exhibition that launched during the London Design Festival, 2015 Licensed partners include King &Â McGaw (prints and canvases), Portico Designs (stationery and gifting), kissmekwik (greeting cards and wrap), The Lagoon Group (adult retro games and jigsaws), Designed in Colour (ceramic mugs and tea towels) and The Wooden Postcard Company (wooden postcards and magnets) Focus on key categories including stationery, gifting, collectibles, homewares and textiles and brand partnerships Copyright ÂŠ Ladybird Books Ltd, 2015 Licensed by Penguin Ventures 125

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126 Nuts & Bolts_v8_NEW LSB 2008 GRID 17/09/2015 15:40 Page 126

BLE Nuts & Bolts

Prepare to dust off that appointment book, dig out your posh togs, comfy shoes and get your ‘next big thing’ attenae tuned in. Yes, Brand Licensing Europe is almost upon us. Forewarned is forearmed, here’s a taster of the October blockbuster of a show.

When & Where

Tuesday 13 - Thursday 15 October 2015, Olympia, London.

Opening Times

Tuesday 13 October 2015: 8.45- 17.00 Wednesday 14 October 2015: 09.00 – 17.00 Thursday 15 October 2015: 09.00 – 16.00

The Show Business N

ow in its 17th year,

feature more free educational

Advanstar's exhibition,

content than ever before.

Brand Licensing Europe is

Sessions will run in the

proving yet again that our industry is

Licensing Academy and

one to be proud of, with companies

Brands & Lifestyle Theatre

from all over the world exhibiting,

and for the first time this year,

spanning film, TV, entertainment,

visitors can attend SPLiCE

sports, automotive, publishing, art &

educational afternoons. BLE

design, fashion charity and heritage licensing categories. Over 300 exhibitors will display more than 2,500 new and

has teamed up with The Society of Product Licensors Committed to Excellence (SPLiCE) to present a new series of panel

established brands available for

discussions in the Licensing

licensing opportunities. Yet again the

Academy this year.

show will be divided into three distinct zones to help visitors

Other notable features this year include the Brands & Lifestyle

navigate the aisles efficiently: Art,

Theatre, which was launched in

Design & Image; Brands & Lifestyle

2014, offering sessions tailored

and Character and Entertainment. Among the new names joining the strong exhibitor line-

specifically to the business of licensing brands; the Screening Suite – purpose-built

up this year are: Pepsi, Stanfords, NOW That’s What I Call

cinema allowing attendees to enjoy advanced previews of

Music, Lee Stafford, PGA TOUR, Vimto International and

some of the hottest blockbusters to hit screens (sessions

The Shakespeare Birthplace Trust.

are by invitation only), and the Advice Centre – providing

Darren Brechin, Brand Licensing Europe event director

visitors with a single destination for practical advice.

summed it all up: “We are thrilled at how this year’s event

The winner of the License This! competition, now in its

is shaping up. The diversity of categories represented on

sixth year, will also be announced at the show. Finalists are

the show floor is a clear reflection of a burgeoning

judged on the last day of the show by a panel of leading

industry.”

experts in front of a live audience, all vying for the chance

Alongside a packed exhibition, this year’s show will also

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LICENSING SOURCE BOOK EUROPE 2015

to win a stand at the following year’s show.

127 Mental retailing_v8_NEW LSB 2008 GRID 17/09/2015 18:27 Page 127

Retail Mentoring Programme

Coach Loads

Below: Just some of the participants of the Retail Mentoring Programme, with Keith Pashley (second left), at this year’s Licensing Awards Product Judging.

What's a licensee? What are royalties? How do you develop a licensing plan? All of this can be a daunting prospect for a new retail buyer in the industry but help has been at hand from UBM Advanstar’s BLE’S Retail Mentoring Programme. LSB joins the coaching sessions.

ow in its sixth year, the Retail Mentoring

Stanford’s, joining existing participants Sainsbury’s, Boots,

Programme is a unique initiative which gives

Lakeland, Blue Inc and Mothercare Group.

buyers a wider understanding of the licensing

The six month long programme is headed up by Keith

business. Nominated retailers take part in seminars

Pashley of The Keith Pashley Project and runs from April to

(including the LIMA Licensing Essentials Course and Spring

November. Keith points out that the first real spike in

Fling in May in partnership with LIMA UK), have sessions

activity is May when delegates attend the LIMA Licensing

with a number of host licensors, and this year also

Essentials Course where they learn the basics. From there

participated in the judging for The Licensing Awards – with

specific objectives are set and between June and

the programme culminating at BLE in October. In 2014 over

September delegates go on licensor visits where they are

53 buyers took part, a 60% increase on 2014.

placed with a licensor or agent to see how they work and

John Carolan, head of buying - childrenswear at

how that impacts on the retailer and licensee.

Sainsbury’s, who has supported the programme since its

This year for the first time delegates also attended the

launch, says: “The Retail Mentoring Programme has been

judging for the Licensing Awards. Says Keith: "This was a

a real help to our buyers in understanding how the

great opportunity to see thousands of products in one

licensing world works; but it also gives them an insight

room." His views were echoed by one of this year's

into what they need to take forward to be a successful

delegates Natalie Rusk, assistant buying manager for

childrenswear buyer.”

Miniclub, who comments: “I would not have been aware of

Darren Brechin, BLE event director, adds: “We launched the Retail Mentoring Programme back in 2010 to bridge the gap between buying professionals and

the sheer variety of licensed product available if I had not attended the Licensing Awards judging." In September UBM Advanstar

licensors. Six years on, we are still

hosts a Licensing for Retail

welcoming new retailers which

seminar which is based on the

demonstrates the need for such a unique initiative. Licensing is a multi-billion dollar market with opportunities growing daily, and we’re doing all we can to close that gap.” This year seven new retailers

Above: Sainsbury’s John Carolan has backed the programme since it launched.

delegates' common objectives and themes and of course a visit to BLE is a key part of the programme. Finally a review of the past six months takes place in November. "It's definitely

have joined the programme:

a good use of time to give

Argos, Asda, Blackpool

junior buyers a solid

Pleasure Beach, Claire’s

grounding in the

Accessories, Lloyds

licensing industry,"

Pharmacy, Matalan and

says Keith.

Right: Natalie Rusk of Miniclub has nothing but praise for the programme. LICENSING SOURCE BOOK EUROPE 2015

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Inset: LSB’s top tip for BLE is don’t get caught in the middle of this little lot when they’re parading down the main aisle!

BLE Top Tips

London Calling

Be you licensor, licensee, retailer or agent, Brand Licensing Europe is three non-stop days of meetings, networking, air kissing and socialising. LSB asked some show pros for their advice on how best to work the halls at Olympia, after hours entertainment and getting through the morning after. Below: eOne’s Andrew

Andrew Carley, head of global licensing, eOne

Carley and Hannah Mungo get up close and personal with Peppa Pig and family.

“Always leave time to walk

David Scott, md, Rainbow Productions

around the show to get a sense of what brands people are talking about. Don’t leave luggage in the cloakroom –

“Make sure you have your smartphone

you’ll spend ages queuing up to get it out again. Find a friendly

at the ready so you can take selfies with

exhibitor who will let you keep it

the biggest selection of famous children’s

on their stand. The Dove in Hammersmith down by the river is a great place to go for a drink at the

characters this side of the Atlantic – and Above: The Dove is not far from Olympia.

end of the day.”

Marianne James, VP NVCP & UK and Ireland European retail sales “Comfort above style – so wear comfy shoes (wear heels at your own risk). Don’t try and cram in half hour meetings as they don’t work. Instead allow an hour to factor in meetings running over and bumping into people you know en route to your next appointment. Divide and conquer meetings with your team to ensure that productivity is maximised, and allow time on the last day to walk around the show.”

instantly become a hero to your

Above: David Scott, ready to be a hero.

kids/grandkids/nieces/nephews.”

Rob Goodchild, head of licensing, Aardman “Never accept a complimentary Murray Mint…”

Above: Rob Goodchild will be a Murray Mint-free zone at BLE. Right: Nice Juggs! Make sure you have a ‘morning after the night before’ cure planned.

Above: Be sure to have your photo taken with at least one costume character. Donatello is Marianne’s Turtle of choice.

Sam Ferguson, director of licensing and retail, Mind Candy

“My personal survival kit for the show is first and foremost a hearty breakfast – it tends to be the only meal until a late dinner. My secret weapon to help any potential hangover during the show is Dioralyte, awesome at rehydrating you after one too many the night before. Lipsalve – we are a very social bunch and with back to back meetings that potentially means a lot of cheeks to kiss (no one likes chapped lips) - and I always have LinkedIn ready on my phone just in case I can’t fully remember someone I have met.”

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BLE Top Tips

Vickie O’Malley, md, Rockpool Licensing

Saphia Maxamed, business development manager, RMI

“It’s with mixed feelings that I recommend my favourite, The Anglesea Arms, Wingate Road, W6. As

Above: Sssh, this is what The Anglesea Arms looks like.

much as I wish them great success and prosperity, I also still want to be able to get a table. A small but perfectly formed traditional pub with great food, a great wine list and a very homely and ‘come for lunch, stay for dinner’ atmosphere. Right, I’m off to book a table now in case of a stampede.”

Rob Corney, group md, Bulldog Licensing

“Begin the year with the intention of leaving diary space for walk-ons… revise the strategy six weeks before the show to block it out but leave room to be flexible for retailers… fill Monday with meetings four weeks prior to the show… revise again two weeks out to put in breakfast and dinner meetings… add post-dinner meetings… add pre-breakfast meetings… apologise to walkons… finish by wondering how your diary got booked out from 6.30am to 1.30am every day and wish the show was four days, Above: Planning is everything for Rob Corney! not three.”

“Be good to yourself: Allow time between meetings so that you can get to your next one in top form, you know you want to close that deal. Girls, have a Above: Saphia Maxamed pair of pumps in your handbag so that at last year’s LIMA Global you can switch shoes when you need Networking party. to. As for the boys, fear not, I have got you covered. Get social like your life depends on it: Since setting foot into this industry I have learned that deals are done on and off the showfloor, and the golden rule is networking. It is an absolute must. Sign up for the LIMA Global Networking party and it’s always good to drop into the Hand & Flower after the show for an hour or two … boys, I see you coming. Enjoy London: I appreciate there isn’t enough time for sightseeing, however there are a few places that are much closer to the show. The V&A in South Kensington is worth a visit, as is Portobello Market in Notting Hill and, if you are feeling adventurous, Brick Lane in East London.”

Stephen Mills, licensing manager, Syco “Enjoy a pint at The Builder’s Arms – this is my favourite pub in the area, tucked away on a side street leading down from Kensington High Street.

Trudi Hayward, svp global head of merchandise, ITVS GE

Have a cocktail at The Roof Gardens –

“Make sure you keep a few gaps in the

flamingos flit among the rich and beautiful. This leafy

diary to walk the show and check

paradise is a must-see (the LIMA party is there).

what other licensors are doing, check

Alternatively, among the classy bars of west London,

the buzz on the stands and meet and

Trailer Happiness stands out for its funky sense of fun. For

greet people that normally you

that special client or occasion then Launceston Place is

wouldn’t. Great advice that I hardly

one of the best restaurants close to the venue. A tad

follow and end up in back to back

further afield, long-time King’s Road resident Bluebird is a

meetings, and at the end of the day go somewhere that

great place to have a drink, while for something a little less

is quiet, peaceful and does a glass of chilled white wine.”

formal Maggie Jones is a quirky restaurant that looks like a

Above: Trudi Hayward will be in search of peace at the end of the BLE days.

Janet Woodward, joint md, JELC

“Ensure you have sufficient storage space on your stand to fit several pairs of shoes per staff member, but not enough for every Tom, Dick and Harry to dump bags and coats while they go and do business with your competitors. Try and avoid having more than one client at a time in attendance so they can’t compare levels of interest. Take Friday as a holiday – it will take three days to unscramble your brain and there won’t be anyone to speak to as the rest of the industry will be doing the same.” Above: Janet Woodward before a BLE brain scramble.

heading up in the lift to Richard Branson’s

Above: Foodie lover Stephen Mills.

hipster hangout is like entering another world, where

1970s country kitchen, but buzzes with a hip crowd of foodies every night.”

Helena Mansell-Stopher, retail licensing director, Bulldog Licensing “Comfort is key to a successful show, put Party Feet cushions in your lovely heels and know where the nearest toilet is as you are going to be in back to back meetings. I always prepare for my retail meetings to maximise the time I have and to hopefully get the right results.” Above: Comfort is key for Helena Mansell-Stopher at BLE. LICENSING SOURCE BOOK EUROPE 2015

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Back To The Floor Over 300 companies will take their place on the show floor at London’s Olympia for this year’s Brand Licensing Europe (October 13-15). New properties will line up alongside established franchises from the worlds of entertainment, sports, art, heritage, corporate and lifestyle. LSB gives a taster of what some of the key exhibitors will be showcasing on the entertainment front (art, brands and sports are covered elsewhere in this edition).

Superheroes and comic classics DC Comics heads the presentation slate for Warner Bros. Consumer Products, with Batman v Superman: Dawn of Justice leading a line-up that includes nine further DC movies due for launch by 2020. Licensing drives for DC Super Hero Girls – featuring Wonder Woman, Supergirl and Batgirl for six to 12 year olds - will also feature on the bill. Scooby-Doo will be bolstered with new content, while LEGO Scooby-Doo rolls out across EMEA and Character Options will be launching fresh toy lines with distribution in new markets. Looney Tunes will also continue to drive new trends with partnerships such as Hare Jordan for Nike and haute couture apparel and accessories with Moschino. Also in the spotlight will be three shows from Warner Bros. Animation: Wabbit – A Looney Tunes Production, Be Cool Scooby-Doo and a new series of The Tom and Jerry Show. WBCP will also be supporting Fantastic Beasts and Where to Find Them, while the Harry Potter franchise continues to expand in the themed entertainment space. Stand E030

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Film bonanza

Fox Consumer Products will be presenting a raft of movie properties including Ice Age: Collision Course, the fifth film in the $6.2bn franchise. The firm is also gearing up to celebrate the 30th anniversary of Aliens in 2016, while it will be showing upcoming franchise films Independence Day, Planet of the Apes and the new Alvin and The Chipmunks: The Road Chip. In addition, TV series including Empire and Top: Scooby-Doo leads the classic animation pack for Warner Bros. Scream Queens will be Consumer Products. showcased alongside The Above: The fifth film in the Ice Age franchise is due to hit cinemas in Simpsons and Family Guy. mid 2016. Stand E040

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On Show At BLE Inset: Angry Birds is the most downloaded game of all time.

Flock stars

The Angry Birds Movie marks a significant stride forward in Rovio’s ambition to be an all-encompassing entertainment company for modern times. Five years in and three billion downloads later, Angry Birds is the most downloaded game of all time and boasts 90% awareness round the world. Licensing partners include LEGO and Spin Master. Stand D030

Toddler favourites

Covering all bases

Nickelodeon will spotlight plans to reach multiple demographics with its evergreen properties, including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora. It will also announce new initiatives for preschool series including Paw Above: SpongeBob Patrol, Blaze and the Monster will swap Bikini Bottom for Olympia. Machines, as well as continuing to expand its core adult brand offering with the MTV retro line and South Park. Stand E005

DHX Brands has a packed portfolio to bring to Olympia. Kicking off with Teletubbies, licensing activity continues to ramp up with a significant ELA UK deal confirmed with VTech. This follows earlier core deals with Character Options as master toy partner and Egmont for master publishing. There are over 20 licensees already on board, with DHX also starting to appoint agents in key territories. Meanwhile, Twirlywoos is also being snapped up by licensees in key categories. Latest deals include Cooneen and Misirli, Gemma, Ravensburger, GBeye, Fashion UK, Rainbow Productions, Dreamtex, DC Thomson, Spearmark and Trademark. The firm has also been busy creating fresh consumer

Bringing home the bacon

touchpoints for In the Night Garden, including a new

Peppa Pig will be leading eOne’s

million spectators, while there is also a boat ride at

presentation slate, with the firm rapidly expanding the brand’s retail footprint in

platforms. The ITNG live show has attracted over half a CBeebies Land. Moving into tweens, and Make it Pop recently debuted on Nickelodeon US with strong ratings. The comedic music-

Australia, Latin America

infused show is about three girls who come together to

and Central Eastern

start their own pop band. The series will feature original

Europe. Merchandise will

songs and performances in every episode and is produced

also launch at retail in Above: Peppa Pig is growing her retail footprint in territories including Australia, Latin America and Central Eastern Europe.

immersive website, a web app and new social media

Canada from 2016. Meanwhile, Ben & Holly’s Little Kingdom continues to build in the UK

by DHX Media and licensed by DHX Brands. Stand E070

Below: New tween show Make it Pop is about three girls who meet at boarding school and bond over music.

following a successful brand

refresh and new toy line from Character Options. On the back of strong broadcast ratings, the brand is also gaining a foothold in Spain, Italy and Australia where merchandise is rolling out. Finally, the company will showcase pan-European licensing opportunities for the upcoming movie adaptation of Roald Dahl’s The BFG. Due for release in summer 2016, it will coincide with Roald Dahl centenary celebrations and eOne will be distributing the movie in the UK. Stand F005 LICENSING SOURCE BOOK EUROPE 2015

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On Show At BLE

Inset: Hit preschool property Bob the Builder returns with a new CG-animated look.

Perennial favourites

The new brand campaign for Barbie has been encouraging girls to find their own superpowers within from superheroes to superstars. Barbie continues to bring partnerships to life with key licensees in numerous categories including fashion and role-play. Meanwhile, Monster High continues its ‘freaktacular’ brand campaign – We Are Monster High. Mattel is working with ‘best in class’ partners to bring the brand to life in fashion, as well as role-play items. Halloween is playing a key part in licensing partnerships. The firm is continuing to celebrate the 70th anniversary year of Thomas & Friends, with new content and an extensive licensing programme fuelling the brand’s success. Fireman Sam is having a strong year as the fourth fastest growing licence in preschool toys, while Bob the Builder is back with a new CG-animated series on Milkshake, PBS Kids and Super RTL. The new show aims to keep the core values that were loved by fans – construction, teamwork, positivity, empowerment and learning, as well as many of the core characters.

Stand D050

Bear necessities

Sooty will be looking to cast his particular spell of magic over the BLE aisles. Redan will be showcasing the new range of Sooty-branded products, including the Super Sweep toy from Golden Bear, books from Award Publications, apps from Playrific, a calendar from Carousel and a range from Fun Stickers, all of which were licensees signed at last year’s show. The company will also be taking the opportunity to catch up with its Australian agent, BBC Worldwide, which has some broadcast news to share, as well as looking to make further contacts abroad and bring people up to speed on preparations for The Sooty Movie. Sooty himself – along with owner Below: Is it a bird? Is it a plane? Much better than Richard Cadell – will be at the that, it’s Super Sweep! stand at various times throughout the show. In addition, Redan will also be unveiling new artwork for its in-house character The Goblin Princess, with the first book due to be published by Faber in the spring. Stand G062

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Super Furry Animals

Below: Over 100 million plush Care Bears have

AGP is looking to further been sold globally. develop the Care Bears consumer products programme globally. Care Bears toys can be found in more than 45 countries and in the last ten years, over 100 million plush bears have been sold. Just Play is the master toy partner in the US, while distributors Vivid and Giochi Preziosi cover key European territories including the UK, France, Germany, Spain and Italy. From 2016, the Care Bears will launch in Build-a-Bear, with 50 stores in the UK alone carrying the plush and accessories. There will also be fashion forward apparel and accessories from Benetton, Iron Fist and Cubus in Scandinavia, and at ASOS.com with Ichiban. Stand B048

Charm school

New girls’ preschool series Little Charmers is co-produced by Nelvana and Spin Master. Airing on Nickelodeon in the Above: Little Charmers is US and Treehouse in a co-production with toy Canada, the show has also been company Spin Master. sold to a number of other territories, including France and Italy. Spin Master’s toy range will arrive in the autumn, while Scholastic, Rubie’s, Baby Boom Consumer Products and Bakery Crafts are also launching lines in the US in 2016. Meanwhile, Trucktown is based on the book series published by Simon & Schuster. There are 80 11-minute episodes, focusing on Jack and his best friends Dan and Max, and how they learn through rough and tumble play.

Stand F080

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Picture perfect

Shopkins will be a key focus for Bulldog (see pages 164-169) , but safe to say it is a must-see. Iconic Images is the publishing owner/distributor which owns or represents portfolios of renowned photographers. In addition, it has also negotiated image rights with names such as David Bowie, Frank Sinatra, Sir Roger Moore and Marianne Faithful among others. Partners so far include Brulimar and NJ Screen Prints, while in the US Body Rags has signed for apparel and Euro Graphics for puzzles. Bulldog will also continue to push the Garfield brand with current licensees including Five Mile Press, Roy Lowe & Sons, Sambro, Ravette and J Fox. The company also continues its strong link with video games company Electronic Arts, a deal which also covers PopCap’s Plants vs Zombies. The likes of Pedigree, Cooneen, Smith & Brooks, K’Nex and Jazwares have all pledged support to this successful mobile franchise. Bulldog also represents five major properties owned by The Jim Henson Company – Labyrinth, Dinosaur Train, Pajanimals, Fraggle Rock and Doozers. Other Bulldog properties include LIFE, Bullseye, Shoot, Monkey, It’s a Wildlife, Mr Bloom’s Nursery, Roobarb & Custard, Wolfblood and Sindy.

Stand G001

Up in the Clouds

Priorities for Hoho Rights include colourful preschool series Cloudbabies and girls’ fashion brand Mimi and Bibi. Earlier this year, Hoho appointed IVS Group as the master toy partner for Above: Hoho is steadily Cloudbabies, while Global Solutions building up a good portfolio of licensees is on board for dress-up and Zippy for Cloudbabies. as the new baby and toddler clothing licensee. The company’s range of nightwear, daywear, baby essentials, bibs and more will launch this autumn. Meanwhile, Mimi and Bibi are already the stars of an interactive storytelling app on iTunes. Hoho has joined forces with new digital platform TotallyTween, which is a secure online environment for eight to 12 year old girls covering film, books, music, fashion, health, fitness, animals, cookery, craft and social issues. Content on the platform is created for tweens by tweens, and the collaboration with Hoho will see each episode of Mimi & Bibi develop as a result of tween input and interaction from the site’s audience. Stand B100

Deer stalkers

Puppet masters

The Jim Henson Company will be returning to BLE with three new properties to debut. First up, Dot. is based on author and tech guru Randi Zuckerberg’s picture book of the same name. JHC is developing an animated series alongside a global consumer products programme, with a target market of four to seven year old girls. The series follows tech-savvy Dot, who embarks on adventures to satisfy her imagination, curiosity and latest passion. Meanwhile, preschool brand Word Party is currently in production using the Henson Digital Puppetry Studio, a technology which allows puppeteers to perform digitally animated characters in real time, meaning the

Deer Little Forest has its own animated series Left: An animated currently in development, with the first two series is currently in the works for Deer scripts having been written by Chris Little Forest. Parker (of Peppa Pig and Bob the Builder fame) and Sam Dransfield (of Poppy Cat and Octonauts). The show is in development with King Rollo Films and was enthusiastically received at both Kidscreen and Annecy. Alison Green, writer of The Fox in the Dark and publisher of The Gruffalo, has partnered with Deer Little Forest creator and illustrator Jo Rose for a new 32page picture book. Meanwhile, in the UK, the property continues to gain fans with its monthly activity pages in preschool magazines Get Busy and Busy Time, while the first app is launching this autumn featuring 12 new games.

Stand J55

Above: The Iconic Images catalogue includes photos of big name stars such as David Bowie.

Inset: Word Party aims to reinforce language building and music education.

animation can be more lifelike and spontaneous. It will premiere exclusively on Netflix in 2016. The final new property is Splash, which aims to transform the relationship between children and our oceans. Each episode of Splash and The Deep Dive Crew features two 11-minute comedy adventures introducing viewers to a strange new marine species or ocean phenomenon. Other properties on the JHC stand will include Dinosaur Train, Doozers and Elias: Rescue Team Adventures. Stand A050 LICENSING SOURCE BOOK EUROPE 2015

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Dream line-up

Leading the charge for DreamWorks, and poised for a major reintroduction at retail, are the Trolls. The brand will be singing its way into cinemas worldwide in 2016. Noddy is also back with a completely fresh look and a new series for 2016, Noddy Toyland Detective. Also on the small screen, DreamWorksâ&#x20AC;&#x2122; Dragons franchise continues to take flight, highlighted by the recently launched TV series Dragons: Race to the Edge. The firm has also rolled out its first original TV property, Dinotrux, billed as a 500-ton adventure of prehistoric proportion featuring characters that are half dinosaur, half truck. Finally, further initiatives will be revealed for the Shrek brand.

Stand D080

The Doctor will see you now

CBeebiesâ&#x20AC;&#x2122; show Hey Duggee has a raft of new plush and plastics from Golden Bear, as well as a preschool app from Scary Beasties and companion books from Penguin. A Christmas-themed DVD will launch in November, followed by further toy lines in SS16. Staying with preschool, and BBC will be debuting Go Jetters, which already has Fisher-Price on board as global master toy. The line will launch in AW16 in the UK, with roll outs in other markets (including the US) expected to follow, along with publishing from Penguin. Something Special and Sarah & Duck also both have new licensees on board. Finally, Doctor Who returns to Above: Woof Woof Duggee is just one of the new lines from BLE with new offerings from Golden Bear for Hey Duggee. master toy Character Options, as well as the hotly tipped LEGO Doctor Who set. New licensee Black Milk Clothing is developing a clothing line, while there are also new products from Universal Poster, Legends Wall Art, Zeon, Funko, Vibe, Panini and Titan. Stand D010

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LICENSING SOURCE BOOK EUROPE 2015

Inset: Dinotrux is the first original TV property from DreamWorks.

BLE gets body slammed

WWE is available 24/7 365 days a year through the WWE Network, which launched in the UK in January and is now available in 175 countries. TV continues to be integral to the brand, delivering original content across EMEA, Australia and New Zealand. Programming now reaches more than 650 million homes worldwide in 35 languages. On the consumer products front, a new video game release arrives in October featuring WWE Hall of Famer, Steve Austin. Master toy licensee Mattel also has a Above: Wrestlemania 32 will be the focus for the consumer new action figure line, products push in 2016. while Fremantle Media continues to partner in EMEA, with over 250 titles available. Finally, Topps will launch its new Slam Attax range in October, while other key lines will come from Pedigree, Winning Moves and Urban Species. The focus for consumer products in 2016 is centred on Wrestlemania 32. WWE Live will also come to Europe in November, supported by appearances from WWE Superstars and Divas at local retail. Stand C060

Saban gets Super Charged

Power Rangers Dino Super Charge is the next instalment in the franchise, debuting on Nickelodeon in the US in early 2016, followed by a global roll out. A live action film is also being developed in partnership with Lionsgate, which is slated for early 2017. New comedy series Popples will be accompanied by a full consumer products drive, led by master toy licensee Spin Master. Signature plush will arrive in the US this December,

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On Show At BLE

New Horizons

New gaming brand Horizon Zero Dawn will be a key fixture on the Sony Computer Entertainment Europe stand. The new PlayStation IP will line up alongside the latest instalment in the Uncharted series and lifestyle licensing opportunities for the PlayStation brand. SCEE’s broader portfolio of brands including Bloodborne, God of War, Tearaway, RIGS, LittleBigPlanet, Invizimals, The Last of Us, Journey and retro titles Lemmings, WipEout and Parappa the Rapper will also be available to licence. Visitors to the stand will also be treated to a sneak preview of the highly anticipated Project Morpheus virtual reality headset.

Stand F050

followed by a global roll out across multiple categories in 2016. Moving on, and the first Emojiville (working title) short was so well received that the property will now Above: The latest TV instalment launch as a full TV series of Power Rangers will be followed up by a big screen in 2017. Jakks Pacific will debut in 2017. support with a full consumer products and toy line, as well as mobile and online extensions of the brand. Saban will lead on content, distribution, marketing, promotion and other licensing. The new look of the SS16 Paul Frank Industries collection will also be on display, as will Cirque du Soleil – Luna Petunia, which will premiere on Netflix in 2016. Stand D005

Stars of stage and screen

As ever, a raft of diverse properties will take centre stage on the Start Licensing stand. The Beano is a long-term Start client and the company has developed a strong range of licensed products featuring classic comic artwork. Bananaman will also be featured including products from new licensee Bravado, which is developing a range of apparel. Hetty Feather now stars in her own West End stage show as well as on TV, while board games and jigsaw puzzles from Jacqueline Wilson licensee Paul Lamond will be on show. The Britvic brand portfolio Above: Hetty Feather is now a includes Tango, Robinson’s, stage star in the West End. Fruit Shoot, J20, Idris Ginger Beer and R Whites. All have a healthy number of licensees, including Crackerjack, 151 Products, Bon Bon Buddies, Rose Marketing and Brand of Brothers. In addition, Crediton is creating ‘old fashioned’ confectionery using the R Whites and Idris licences, plus Streamline has Fruit Shoot jam and Symington’s has Robinson’s Jellies. The agency also represents the Jammie Dodgers brand, while it will also be showing a design refreshment for the Monty Bojangles truffle property. Other properties on the stand will include Asterix, Olly the Little White Van and Chef & Sue.

Stand F040

Above: Gaming brand Horizon Zero Dawn will be launching on the PlayStation 4.

Cup heroes

Topps has invested heavily in popular and in-demand licences, including Minions, WWE, World of Warriors, Star Wars, Shopkins, Disney Frozen and Marvel to name a few. New launches for Premier League, Bundesliga and UEFA Champions League will be Above: The Premier League is at BLE. To celebrate these just one of the new rights that new rights, Topps will have Topps has added to its stable. the European Cup - that was presented to Aston Villa in 1982 - on display at a surprise location. Topps will also be joined by a Premier League player to sign merchandise and also speak about their memories of playing with Topps’ collectable cards and stickers as a child.

Stand H080

Art attack

Arts and crafts entertainment sensation Mister Maker will be taking centre stage for Zodiak Kids. Mister Maker’s Arty Party is the seventh series since its 2007 launch and will air on CBeebies from spring 2016. The company has created an updated brand identity and packaging, and will be introducing the rebranded and refreshed product range into retail following the broadcast launch. It will be looking for further consumer product and licensing opportunities around creative areas, such as art, performing arts and outdoor activities. Also on the stand will be new mixed media preschool series Floogals, which launches on Sprout in the US in early 2016. Meanwhile, The Ranch will be returning to BLE with a second season. Finally, LoliRock now has several deals in place in France, as well as a McDonald’s Happy Meal campaign and a promotion at Flunch Restaurants. Zodiak Above: Zodiak is looking at will be looking at international areas such as art, performing arts and outdoor activities for territories at BLE. Mister Maker. Stand B020 LICENSING SOURCE BOOK EUROPE 2015

135

Rights & Images

Talk to us about licensing at BLE on

Stand

K20 +44 (0) 20 7312 2475 rightsandimages@npg.org.uk npgimages.com

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Diversity rules

Ghostbusters will take centre stage on Rocket Licensing’s stand, accompanied by some established names from markets as diverse as preschool, children and tweens to teen and adults. The buzz around Sony’s high profile July 2016 reboot of Ghostbusters has been positive from the licensing community, with global toy and video games publishing already signed. For the first phase of the UK campaign, Rocket is targeting publishing, apparel, nightwear, underwear, posters, calendars, stationery, confectionery, gifts and homewares. A successful Classic Ghostbusters licensing campaign is also underway. Above: The reboot of Ghostbusters Plus, Rocket will be showing The World of Eric Carle’s The Very Hungry Caterpillar. is due to hit cinemas in July 2016. Another brand with very high awareness, it is the UK’s most read children’s book, enjoying 1,000 continuous weeks in Book Scan’s top 5,000, while the themed Giant Wiggle charity event in partnership with Action for Children has just completed its second successful year, raising over £150,000 to date (and reaching the finals in The Licensing Awards 2015). Breaking Bad and Better Call Saul will be another key part of the stand, lining up alongside the hit Mrs Brown’s Boys and the ultimate boxing movie, Rocky. The classic grump, The Grinch, is about to enjoy more fame with a winter line of adult apparel and a new animated version of How the Grinch Stole Christmas. Pre-school show Ruff-Ruff Tweet and Dave, Smurfs, Gas Monkey Garage, A-Z and Model’s Own complete the portfolio. Stand G005

A slice of colour

Warriors, ready!

Winx Club and Mia and me The new World of Warriors franchise will be Mind Candy’s will be leading the charge for major push this year. The brand – which includes toys, Rainbow. Series seven of publishing, apparel and back to school – will roll out in the Winx Club is hitting screens UK first, with European, US and Australian programmes across the world this year, following in 2016. while the property also has As part of the publishing offering, the novel A New Hero, huge digital presence by children’s author Curtis through its website which is Jobling, is already getting available in 15 languages and strong reviews. A boasts over two million collaboration with unique visitors and more Sony PlayStation is than 25 million page views also in the works per month. Meanwhile, Mia for the New Year, Above: Regal Academy is one of two new shows that Rainbow and me has seen a full range bolstering the will be showing off. of merchandise launched in a suite of apps number of international territories, including a toy line which already from Mattel. Other partners include Ravensburger, exists for the brand Egmont, Unilever, on mobile. These include Nestle and Panini. World of Warriors: Quest Rainbow will also be and World of Warriors: Pesky Productions’ Boj is one of the most watched characters displaying two new Duel, giving fans a host of shows. Regal Academy on CBeebies, according to the digital touchpoints company. As well as the UK, the is an animated comedy through which they can show also airs in the US, France, with a unique take on experience the wide Canada and Australia, with new some of our best-loved range of historically deals covering South America, fairy tales, while My accurate characters and Middle East, Pan Africa and a launch in Spain next year. American Friend is a their back stories. Redan Publishing will be unveiling a standalone Boj magazine in live-action production Stand G075 February 2016, while the character is also part of the regular Toddler Time programme at Picturehouse cinemas. An album of Boj songs, that celebrates Above: The World of Warriors featuring Jason Donovan, is also on the cards. Pesky is keen to meet everything that is programme already includes up with potential licensees to discuss the brand’s further development toys, publishing, apparel and wonderful about Italy, back to school. at BLE. its culture and people. Above left: Bilby Boj has been Stand F125 popping up in Picturehouse Stand E020

Let’s get ‘Boj-ing’

cinemas nationwide.

LICENSING SOURCE BOOK EUROPE 2015

137

celebrating 25 years in art and design licensing

+44 (0) 208 392 8010 â&#x20AC;˘ info@mgllicensing.com â&#x20AC;˘ www.mgllicensing.com

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Happy birthday, Aardman

Inset: After box office success, Shaun the Sheep will be back on the small screen with a new series.

Aardman is celebrating its 40th anniversary in 2016 and plans are in place for a host of special events, exhibitions and merchandise to mark the occasion. Buoyed by the success of Shaun the Sheep The Movie, a new TV series and a half hour special are in the can, while Nick Park’s new feature film, Early Man is currently in production. The studio is working on an ever expanding portfolio of live events, exhibitions and attractions launching in the UK, Europe and across Asia next year, as well as continuing to explore broadcasting original content on digital platforms. Meanwhile, the rights and brand development team is planning to present new product opportunities and style themes for 2016 and beyond to current and potential partners at BLE.

Stand F010

Follow the bear

Carte Blanche Greetings’ flagship brand, Me to You, will be a prominent focus at this year’s show with plans to be unveiled around Tatty Teddy’s 21st year. The company has been busy creating interest among fans through a blogger engagement programme, using social media to highlight the key brand values of Me to You. To date, the brand has hosted three social media ‘parties’ this year, with #TattyTeddyTrends reaching over two million impressions. The team will also be accompanied by head artist, Steve Mort-Hill, who will be revealing sneak peeks of new looks for Tatty Teddy, Pudsey the Dog and some other surprise artwork. Meanwhile, the Tiny Tatty Above: Head artist Steve MortTeddy brand has recently Hill will be revealing new looks for some much-loved Carte signed deals with Autumn Blanche characters. Books for a learning library and Suncrest Trading for a range of soft play toys. Pudsey the Dog completes the Carte Blanche line-up, with a number of licensee announcements in the pipeline. Stand C110

The Dark side

Thunderbirds Are Go will lead ITVS GE’s presentation slate – the company has assembled a robust licensing programme spanning categories including toys, digital, publishing, apparel, accessories, gifting, stationery, personal care, FMCG and homewares. Opportunities for the show’s next instalment will be presented at Olympia, while Classic Thunderbirds will also be on show. ITVS GE will also highlight new TV property, Poldark and will be looking to harness consumer demand from the period drama’s huge fanbase to put together a programme for launch from Q4. It is currently seeking partners in key categories including apparel and accessories, homewares, gifting, stationery and personal care. Also on the ITV stand will be Cut the Rope, Playmobilinspired kids’ TV series Super 4 and 1970’s music brand Village People. Stand D040 Left: ITV will be looking to sign partners for the next series of the new-look Thunderbirds.

Pokémon celebrates double decade

Above: Can you believe this little guy is 20 next year?

The Pokémon brand reaches its 20-year milestone in 2016. Having started off as a gaming franchise, it has sold more than 200 million video games to date globally. Over the last two decades, Pokémon has extended its reach, growing into a successful international brand with the additional pillars of TV and movie animations, the Pokémon Trading Card Game and numerous licensed products. The brand has recently secured a number of licensees in the UK and Ireland, which include GBeye, Character World, Danilo and Aykroyds & TDP. In addition, the existing licence with Winning Moves for board games has been extended to include Germany, while Sambro has signed for back to school in the UK, with the first lines due to appear at retail in 2016. Bioworld Europe has inked a pan-Euro deal for apparel and accessories, while DITEXMED is on board in Italy and Spain for children’s apparel. In addition, partnerships with KidZania, Smyths Toys and The Entertainer have also helped to widen the brand profile. Stand F070 LICENSING SOURCE BOOK EUROPE 2015

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MARY EVANS PICTURE LIBRARY

Snuggle up with Susi

at Brand Licensing Europe 2015 Stand J20 - Art & design Zone

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Guessing games

Back to the ‘70s

Spearheading DC Thomson’s appearance at BLE will be long-standing British comic, The Beano. The evergreen brand has inspired an award winning merchandise programme targeting the gifting markets, while the firm also continues to build a successful range of products around Dennis the Menace and Gnasher for children. It covers all key categories including books, toys and accessories, apparel, gifts, stationery and digital. Meanwhile, DC Thomson will also present new plans for Jackie. The British teen magazine sold a million copies per week at its peak during the 1970s and now it is continuing the legacy as a brand based on ‘70s music and fashion styles targeting fans of all ages. There has already been a sell-out range with fashion retailer ASOS, while Jackie The Musical is set to tour theatres nationwide from spring 2016. Products will cover CDs, stationery, accessories and apparel.

Stand F40

Above: The Dennis and Gnasher range covers a raft of categories including toys, apparel and stationery.

Rodent capers

On the Fremantle Media Enterprises stand, Danger Mouse is most definitely back, the new series having launched on CBBC in September and preparing to launch in the US and internationally on Netflix, plus free-to-air broadcasters from spring 2016 onwards. Jazwares is on board as the global master toy partner, with its initial inventive range rolling out in the UK and Ireland in spring. This will be followed by a wider release across the US and other key territories in 2017. Two publishing deals have also been signed with Penguin and DC Thomson, with first products arriving next year. Moving on, and preschool show Kate & Mim-Mim has already been greenlit for a second season. In terms of consumer products, Just Play is the global master toy partner and will initially focus on the development of plush, dolls, play-sets and figure packs. Penguin is also on board for publishing in North America. Finally, Tree Fu Tom is now broadcast in 123 territories worldwide, with over 25 UK licensees and 43 international partners. New master toy licensee Jazwares launches its first products in the UK and Australia this autumn, followed by a wider roll out across other key territories in 2016 with new role-play items to reflect the additional elements in the new series. Stand E080

Below: Walker will be looking to grow Guess How Much I Love

Guess How Much I Love You You in adult gifting categories. has now sold over 28 million copies worldwide and has been translated into 53 languages. With an established baby and infant licensing programme performing well, Walker will unveil a new style direction at BLE to build on the brand’s growing success in adult gifting categories. The company will also be looking for new partners for We’re Going on a Bear Hunt as part of its plans to develop and extend the property in the coming months. Preschool brand Tilly and Friends, toddler favourite Maisy and Helen Oxenbury’s illustrated edition of Alice’s Adventures in Wonderland will also be on the stand. Finally, Walker will also showcase a range of illustrations perfect for art-based products, including stationery, greeting cards and apparel lines. Stand G010

Time lords

Cartoon Network Enterprises returns to BLE with a colourful portfolio of brands lead by the irreverent and playfully anarchic Adventure Time and the original ambassadors of girl power, The Powerpuff Girls. The new-look alien-fuelled kid hero Ben 10 will also be introduced to a new generation of fans from autumn 2016. Playmates has been confirmed as the global master toy partner for the franchise, which has generated more than $4.5 billion in global retail sales to date. The Amazing World of Gumball Above: Adventure Time and the new animated show We currently boasts more than Bare Bears – which launches on 100 licensees across the EMEA region. Cartoon Network across EMEA Below left: Kate & Mim-Mim from September – will also feature became the number one on the presentation slate. rated show in its timeslot on every major broadcaster it launched on.

Stand E050

Show floor buzz

Studio 100’s flagship property Maya the Bee has a second series currently in production, while there is also a musical planned for 2017 and a second movie scheduled. The new CGI Heidi currently appears in more than 100 countries, Above: Heidi has already attracted a master toy with France, Germany, Spain and partner in Famosa. Italy in particular having fallen for the show. Meanwhile, Blinky Bill is also rolling out globally. Stand B045 LICENSING SOURCE BOOK EUROPE 2015

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The Appliance of Science

Scientific Proof

In 2012 Elise Andrew (ceo and founder) created IFLScience as a Facebook blog page and turned it into the $multi-million business it is today. Making its BLE debut IFLScience will be bringing its irreverent off-beat tone-of-voice to the licensing industry.

n just three years Elise Andrew has succeeded in her desire to make science accessible to everyone by

stripping away the jargon and making it educational, engaging and

Above: Scientist Bill Nye (left) and Neil deGrasse Tyson (right) with founder Elise Andrew. Left: A scarf showing Thor's Helmet Nebula. Below left: A Mosasaurs Tooth Pendant.

entertaining, amassing a global following of more than 120 million people in the process. Its

IFLScience in Numbers

Facebook page has over 21

• Demographic of 18-34 year old male and females • Market breakdown: 52% US, 23% UK, 11% Canada, 6% Australia, 8% ROW • 21million Facebook Fans + 120million reach through Facebook

million fans and the website reaches a massive 75 million unique visitors per month and its online store www.Ilovesciencestore.com shares a similar success story. Michele Kuprewicz,

meteorites," she says. "We are looking to expand our jewellery into bespoke lines, plus expand into apparel,

merchandise manager, reveals

bedding & accessories, glassware, games, gadgets &

the company's plans for BLE:

technology and soft line accessories."

"We will be showcasing our

Long term the plan is to grow and develop the brand, not

global brand IFLScience and

only in licensing, but retail and brand collaborations. "We are

product concepts to the

currently working with Bleacher Creature as the exclusive

licensing and retailer world for

retailer for the new Bill Nye plush, endorsed by Bill Nye ‘The

the first time, plus we will be re-

Science Guy’ himself," adds Michele. "We are also in the

launching our children’s brand

middle of producing a co-branded 3Doodler, it’s a 3D

‘Science Is Awesome’ aimed at

drawing pen! Plus, having various conversations with a

the 6-13 year old market."

number of other brands and licensees." On top of this the

Given its success as an e-commerce store (in 2014 it did over $2.5million in revenue) and the huge success with the IFLScience brand, according to Michele licensing was a

company is working with One Entertainment in the USA and is in discussions with a licensing consultant for the UK market. "Our main target territories are the UK, USA, Australia and

natural progression. "We are a worldwide brand with UK,

Europe," she says. "In 2016 we are re-launching our children’s

USA and Australia being our biggest markets," she explains.

brand ‘Science Is Awesome’, this will enable us to tap into the

As to what products best fit the brand, Michele points to

younger generation and produce fun and educational

the biggest selling products on its store as being jewellery

products, from games and puzzles, to science experiments

and t-shirts making these an obvious fit for licensing. "Our

and toys."

customers love anything to do with dinosaurs, space and

Stand M50 LICENSING SOURCE BOOK EUROPE 2015

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Who’s Collaborating?

Doctor’s orders Whovians and LEGO fans have been clamouring for a dedicated Doctor Who set for a long time, and December will finally see one hitting shelves. However, this isn’t the full extent of the character’s involvement with LEGO and there are some major brand developments on the cards. LSB makes an appointment with The Doctor.

Inset: The Doctor and his companion Clara are back on our screens in series nine this autumn. Right: “We are hopeful the first release will be a springboard for future sets,” says BBC Worldwide’s Jason Easy.

EGO Ideas is a pretty smart website. For one, it

“The set launches on

gives LEGO fans the chance to design the sets that

December 1 with an initial limited number to sell through.

they want to see and play with. Even better, if your

However, more will be

idea gathers enough support from fellow fans, it could be

manufactured and delivered

in with a chance of actually becoming real.

during Q1 2016.”

Andrew Clark is one such lucky fan – he received the

Retailer orders apparently

10,000 votes required for his Doctor Who concept for

already out way the total

LEGO to consider it for production. Now, a dedicated set is being lined up for a global launch on December 1. “We know demand will be high as the Doctor Who fans have been so enthusiastic about the launch – this set will sell out and very quickly,” says Jason Easy, head of licensing, softlines at BBC Worldwide.

number of sets being manufactured this side of Christmas, while a major PR campaign kicks off at the DW Festival in November, no doubt increasing demand even further. Jason continues: “We’re very excited about the partnership and are hopeful that the first release will be the springboard for future sets.” On top of this, The Doctor will also be a key character in LEGO Dimensions – the company’s first venture into the ‘toys to life’ category, created by TT Games. Mark Warburton, producer at TT Games, explains: “By utilising the latest technology (allowing us to have seven characters and/or vehicles at any time), amazing brands – Doctor Who, The Simpsons, DC Comics, Ghostbusters, Chima, Ninjago, The Lord of the Rings, Back to the Future, Jurassic World, Wizard of Oz, Portal, Scooby-Doo, Midway

Inset: The Twelfth Doctor, Peter Capaldi, gives his seal of approval to the set.

and The LEGO Movie – and ten years of TT Games LEGO experience, we have put together something that we hope will appeal to fans of all ages. “The Doctor is one of the key characters in the whole game. When we decided that we wanted

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Who’s Collaborating? Inset: The Doctor is one of the key characters in the whole game.

to do this huge mash up game (a long time and many grey hairs ago), it made sense that we include a character that most of us Brits have grown up with. “So, as you play the game the Doctor will pop up to help you out, but if you also pick up the Doctor Who level pack, you can play as the great man/Gallifreyan himself.” Mark continues: “You will be able to drop him into any level at any time and also play a brand new Doctor Who level and Adventure World. These areas are packed with nods to the whole history of the character from across all the series. And, of course, the Doctor needs his trusty TARDIS. You can use it to fly around the levels, travel in time or just hang out inside and see how it looks when filtered through a lens of LEGO.” BBC Worldwide has had mixed success in the video games space over the years, so the involvement of Doctor Who in LEGO Dimensions sets a new benchmark. “True, we’ve had some mixed success, however we have had some strong performers over the years with the Top Gear Stunt School franchise and our partnership with Forza Motorsport and Doctor Who Legacy,” comments Rikesh Desai, digital entertainment and games director at BBC Worldwide. “All our games releases provide us with insight, an

What is LEGO Dimensions?

LEGO Dimensions is a video game title that merges physical LEGO brick building with interactive console gameplay. Launching on September 29, the game fuses many fan favourite universes together – including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago, The Simpsons, Ghostbusters, Back to the Future, Scooby-Doo and, of course, Doctor Who. “Now for the first time in a video game, LEGO fans can play in the virtual world and in the real world – combining everything without restrictions,” says Jon Burton, founder and creative director at TT Games. LEGO Dimensions is available for Xbox One, Xbox 360, PS4, PS3 and Wii U. Below: The Doctor will pop up in various places in LEGO Dimensions. while there will also be a dedicated Doctor Who level pack.

understanding of what our fans expect and how the market evolves so quickly. With this is mind, it’s important we identify suitable partners that have a track record of delivering quality and are as passionate about our brands as we are. “This is evident from our recent announcement with Warner Bros. and LEGO for LEGO Dimensions. For me, this sets the benchmark for future releases in terms of ambition in the way we bring content to our fans and how we continue to deliver innovation.” The involvement of LEGO is adding yet another layer to the

“The fact that the set was inspired by a fan’s design really speaks to how core imagination is essential to both LEGO

Doctor Who brand as a whole, and you can understand why

and Doctor Who. We’ve really enjoyed working with LEGO

there is such a high level of excitement surrounding the

and Warner Bros. and hope that everyone loves what we’re

project from all quarters.

bringing to the market.”

“We’re incredibly excited about both LEGO Dimensions

The last word though, has to go to the Time Lord himself,

and the LEGO set – the partnerships are a really strong

the Twelfth Doctor, Peter Capaldi: “I think it’s absolutely

addition to the Doctor Who brand,” enthuses Kirsty Mullan,

fantastic that Doctor Who sits alongside some of the most

head of Doctor Who brand at BBC Worldwide. “We’re really

iconic film and TV shows ever made. It’s the only game

proud that both brands’ values align so closely – to drive

where every family member will have their favourite

creativity in children, of all ages.

characters – but Who knows, you may discover a new one.” LICENSING SOURCE BOOK EUROPE 2015

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11/09/2015 17:10

Property Licensing Agent

The Snowman™ and The Snowdog The Copyrights Group Suite 2 29-30 Horse Fair Banbury Oxon, OX16 0BW Tel: 01295 724420 Contact: rachelclarke@copyrights.co.uk

Raymond Briggs’ The Snowman™ has been a much-loved character for over 30 years The sequel, The Snowman™ and The Snowdog, launched in the UK during Christmas 2012 with strong repeat ratings and a 25 year broadcast commitment from Channel 4 International partners include Penguin for Publishing, Universal for home entertainment and Aardman for broadcast rights. Agents are in place for Japan, Korea, Australia/NZ, Benelux and France Over 8.5 million books sold worldwide, in 15 different languages and 1.6 million DVDs sold worldwide date with The Snowman™ stage show playing to over 1.25m people in 5 countries with an extended UK programme secured in 2015 Major partnerships in the UK for 2015 include Thorntons, Thomas Cook and The British Red Cross with more to be confirmed later in the year Major Japanese exhibition at Matsuya launches December 2015 featuring original artwork and associated materials New UK products for 2015 include apparel, food gifting, arts and crafts, personalised cards and wrap and additional toys and games Further new UK product development for 2016 includes footwear, bedroom textiles and accessories, gifting ranges and additional crafting ranges The Snowman™ and The Snowdog © Snowdog Enterprises Ltd. 2015

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Feeling The Force

Thanks For The

Memories

Do you remember where you were on December 27th, 1977? If you’re a certain age, chances are you were in a cinema queue to see the first movie in what would become one of the most successful franchises of all time. With the release of The Force Awakens nearing, LSB asked some of its licensees (and Star Wars fans) for their favourite memories of the sci-fi epic – from attending premieres to Secret Cinema and, erm, men dressing up as Princess Leia.

Mordy Benaiah, licensing director, Pyramid International

“I was 11 in 1977 when I went with my big sister to what was then the Dominion cinema in Tottenham Court Road to see the first Star Wars film. I remember it vividly; it was a hot summer’s day and we stood in a long queue for tickets. I left the cinema with a big grin on my face. What I had seen was amazing and all I could do in the following days was to search hard for any toys I could spend my pocket money on. I ended up seeing the film three times in the cinema, craving more and praying that they would create a sequel. Now in 2015, at the age of 49, I cannot wait to see the new Star Wars movie. It has brought back all of those great feelings and the excitement is off the scale.”

David Wootliff, UK commercial director, Rubie’s Masquerade

Sarah-Jane Porter, head of licensing, Photobox Group “The warm nostalgia of the iconic John Williams score sends shivers down my spine every time and evokes memories of watching the first trilogy with my family and friends as a child over and over again. Plus, I love the Star Wars dance offs from the Hyperspace Hoopla Star Wars weekender – Darth Vader and Storm Troopers Thriller 2008 is hilarious.”

Top: Storm Troopers were sent to guard new product at Disney’s Oxford Street store ahead of its official launch on September 4 – Force Friday. Above left: Pyramid’s Mordy was just 11 when he first encountered the Storm Troopers. Above right: Sarah-Jane is hankering to take part in a Hyperspace Hoopla Star Wars weekender. Left: Not everyone can claim to have been a Storm Trooper… unless you’re David Wootliff that is!

“Who didn’t believe in the Force in 1977? I loved the story, the action, the impressive power of the magical force and the epic adventure of good versus evil. I was lucky enough to be a Storm Trooper in a Hasbro/Milton Bradley VHS video game back in the day. We had original crew from the films working on the set and Dave Prowse re-enacted his Darth Vader role (now an inch and a half shorter due to a hip operation, but still an incredible feat). The Star Wars universe has huge appeal and I’m very proud to say my son, Jack, is a fan - no way as much as me, but we watch one of the movies together every now and then, and talk about all the characters. I took him to a special Episode One screening in Leicester Square and he was so excited. It really helped to engage him in the franchise.”

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Tim Kilby, brand director, Character World “The Star Wars Episode 1 movie licence launched Character World back in 1998 to huge success, paving the way to where we are today. We have been working on the brand for almost 20 years and in that time the popularity has never dwindled. Personally, I have been a huge fan of Star Wars since I was young. I remember watching the first movie and thinking the special effects were just fantastic. I’ve been hooked ever since.”

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Feeling the force

Robyn Cowling, licensing director, Underground Toys

“At the beginning of this year I did a few trips to LucasFilm in San Francisco (not the ranch, unfortunately) to discuss assets and product development which I found genuinely great fun and pretty exciting. I obviously had to play it cool because I was there in a work capacity, but I absolutely loved it. Above and below: Skywalker Ranch is on the list for Robyn’s next “It’s a buzz to know that our trip to LucasFilm in San Francisco. products will form a part of the brand and landscape for the Star Wars re-launch and new movie. I can’t wait for The Force Awakens (and subsequent films). The way in which LucasFilm has managed the assets with licensees means that, although I’m in the circle of trust and have visibility of characters which aren’t in the public domain, the movie plot is still going to be a total surprise when I go to see it in the cinema.”

David Aykroyd, joint MD, Aykroyd & Sons “In remembrance of Pauline, who designed Star Wars nightwear for Aykroyd and Sons for many, many years and who sadly passed away on December 24th, 2011, aged just 53.”

Above: Star Wars nightwear designer Pauline sadly passed away in 2011.

Phil Ratcliffe, sales and marketing director, MV Sports “My best and most enduring memory has to be attending the world premiere of Phantom Menace. It was by far the best premiere I have ever been to. The after show party was truly star studded with guests bussed out to a secret location. Attendees were all given a punched metal Darth Maul dog tag which I still have at home.”

Dan Grant, senior licensing manager, Hallmark

“Having grown up during the release of the original Star Wars trilogy, I have always been interested and excited by this amazing film series. Added to this I now find myself surrounded by Star Wars toys and DVDs at home as my seven year old stepson has become hooked by the movies and TV animation. Above: Dan, Jennifer and Oscar So when I heard we had completely got into the spirit of tickets to attend the Secret the Secret Cinema experience. Cinema event in July a huge wave of excitement and hysteria ran through our home. You get taken on a journey that makes you feel like you are in the actual Star Wars movies. Seeing Chewbacca and Han Solo being chased by Storm Troopers as we stood taking everything in made me feel like a kid again. The event was amazing and I would recommend it to anyone who is a Star Wars fan.”

Paul Coleman, design manager licensed product, Poetic Gem

“When I was six I made my mum drive me to every single newsagent in Hertfordshire to find a Return of the Jedi sticker album, as they’d sold out everywhere. I finally got one and spent the next two years spending all my pocket money trying to complete it. I’m still Above: Is this the real searching for the final few. Princess Leia? Oh… and I won a fancy dress competition at university, dressed as Princess Leia in the Return of the Jedi gold bikini. All photos have been destroyed so don’t even ask.”

Dan Wilkins, NJ Screenprints

“London, Leicester Square, 1977, this was my first cinematic experience. Darth Vader’s battleship cruising over the screen with all the laser blasts and explosions was an aweinspiring scene to begin the movie with and inspired my dad and I to collect the toys together. I was such a big fan, I took the extra effort collecting tokens from cereal packets for a free Nien Nunb figure from Return of the Jedi. That was the longest parcel I have ever waited for!” Right: Super fan Dan saved cereal tokens for free Nien Nunb figure.

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The game is on

The Big Gaming Drive

Inset: Confidence in the gaming industry is riding high, with record numbers attending recent gaming events over summer. Below: The varsity jacket from Insert Coin Clothing is inspired by the fashion of 1984 – the year in which Metal Gear Solid V: The Phantom Pain is set.

The gaming sector is booming and even though the competition for the consumer dollar is fiercer than ever before, the spend on gaming – across all platforms, console, PC and mobile – is still growing at a phenomenal rate. These days gaming brands are so much more than ‘just a game’, with many more launching or expanding their licensing programmes and forging partnerships that rival some of the biggest movie franchises.

ll the market data is moving the right way for the gaming

industry, with global digital gaming revenue estimated to increase by 9% in 2015 to $91.5 billion, with $30 billion coming

from mobile games. There’s a real buzz around the industry at the moment with next-gen consoles reinvigorating the market and the first consumer-targeted virtual reality games expected in Q1 2016.

Big releases from the big names This year has been a big one for AAA games, with fans giving the thumbs up to new releases such as Batman: Arkham Knight, The Witcher 3 and Bloodborne. Metal Gear Solid V: The Phantom Pain has also been a huge hit, with this latest instalment bringing about the ‘1984 collection’ – a range of merchandise inspired by year in which this game is set. Publisher Konami has teamed up with Insert Coin Clothing, Level Up and Berlin Boombox, as Sandra Arcan, Konami’s senior manager of licensing and merchandising explains: “As the latest game is set in the year 1984, we wanted to have some fun with that theme, as who doesn't love the 80s? So we designed a range of apparel with

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The Big Gaming Drive

Snake’s bike

Fans of the Metal Gear Solid series have gone crazy for a Triumph Bonneville at recent gaming and custom bike events as Konami’s Sandra Arcan explains: “Triumph motorcycles have featured in previous Metal Gear Solid titles as well as the new title, so we approached Triumph to see if we could do a super cool collaboration. Fans of Triumph motorcycles and the Metal Gear Solid series are both extremely passionate and vociferous, and we know there is an overlap in demographics, so it seemed a perfect opportunity to do something special. The fully customised Triumph Bonneville is inspired by the in-game bike and represents what we think the protagonist, Snake, would do with his bike to be 'mission-ready'. We unveiled the bike at MCM London ComicCon in May and received a reaction we could only dream of - social media went crazy. More show appearances are planned for the rest of the year ahead.”

Inset: Snake’s Triumph Bonneville will be touring gaming and custom bike events throughout the year.

Bethesda making a game

licensees Level Up Wear and Insert Coin Clothing, giving the range its own

for mobile and not just replicating the

dedicated logo and hang tag. The

console experience.” Dan and the team at Tinderbox are working

range celebrates the 80s with

on licensing for a number of Microsoft’s big

some subtle and not so subtle

brands, including Forza Motorsport, Killer

80s fashion trends.”

Instinct, State of Decay and since June, the Halo

One of the most anticipated titles still to come out in 2015 is

franchise. “Halo 5: Guardians, which is coming

Bethesda’s Fallout 4 which won

on 27 October, is going to be one of the biggest

three awards at E3, the annual

Xbox releases ever,” states Dan. “We’ll be

video game conference in Los

working with Microsoft Studios and 343

Angeles in June, including Best PC

Industries to expand game’s licensing footprint

Game, Best Role-Playing Game, and

in Europe. We’re also collaborating with Mexico

Best of Show. Bethesda is having a very successful 2015; its mobile game, Fallout Shelter released in June, made more than $5 million in its first two weeks. It’s not the first time an AAA game has

Above: Halo 5 merchandise will include mugs from GB Eye.

City-based licensing experts, Tycoon Enterprises, on pursuing consumer products opportunities for Halo in Latin America.” Looking further ahead to 2016, Sony

made the move to the

Computer Entertainment will

mobile platform; most

release its new IP, Horizon: Zero

games release a

Dawn. “It has already proven to

‘companion app’, but

be popular with RPG fans,” says

Fallout Shelter is not a

Dave Evans, the company’s

companion app, it is a

European licensing manager. “It

standalone game in its

comes out of Dutch studio

own right. And this is

Guerrilla Games and won the award for the Best Original Game

where Bethesda has come up trumps. “Fallout Shelter doesn’t take anything away from

Inset: Sony’s new IP, Horizon: Zero Dawn, was a hit with players at recent gaming events.

at E3. We’re very excited about the game and the licensing opportunities around apparel, accessories, but also higher-end

Fallout,” says Dan Amos, head of new media at Tinderbox. “It doesn’t pretend to be

products, such as collectables. Across many of our brands

Fallout, it’s not trying to take a console experience onto a

we’re seeing the demand increase for collectible statues.

mobile platform. I think that’s why it’s been so successful. As

Where these use to be quite a niche market – think

a gamer, it can be really frustrating when brands try to re-

American comic book store – they’re now moving into

create the AAA release on mobile. It’s good to see

mainstream retail.”

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The Big Gaming Drive

Inset: Sony’s accessories and lifestyle ranges inspired by the PlayStation logo and grey console have done amazingly well.

Above: Gameplay from digital version of the classic board game, Talisman.

Making the leap to digital

Nomad Games is an independent video games developer and publisher and has enjoyed huge success with the PC and mobile versions of classic fantasy-themed adventure board game Talisman, turning it into a million-selling franchise. Initially released on PC, the game was very well received by Talisman fans, who had been waiting many years for an official game. Nomad Games continues to update and add new content to Talisman and will be announcing licensing agreements for a number of other classic board games later this year.

seeking incremental retail space in not just game stores, but also mid-level fashion retailers.” Pokémon is another brand with a cult following, although this is not something that The Pokémon Company relies on to drive business according to Mathieu Galante, senior

Retro is back

manager, market development. “Our key audience is always

Just like fashion, games go round in circles. The current

children (from aged 7 + for the video game). The director of

popularity of brands of the 90s has been spearheaded

the core RPG videogames, Junichi Masada, designs all

somewhat by PlayStation’s 20th anniversary celebrations this

games with the wonder and discoveries of childhood in

year. Sony’s accessories and lifestyle ranges inspired by the

mind: however, like many successful kids’ brands, the very

original PlayStation logo and grey console have done

essence of this experience also appeals to much older

amazingly well. Dave Evans attributes the success to: “the

demographics.” Pokémon is one of those rare brands whose popularity

nostalgia of the brand, with adults of a ‘certain age’ remembering the days when they had no kids, no mortgage

spans across different age ranges; much of this is because it’s

and no responsibilities. We’re building on this success by

a brand that defies simple categorisation. Not only is there

Keeping players ‘appy in other ways

Above: Angry Birds Land at Thorpe Park, Surrey, opened in May 2014. Right: Talking Tom and Talking Angela are stars in a series of YouTube animations from Outfit7, which has been viewed 180 million times since it launched in April.

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When Angry Birds flew onto the scene five years ago, no one could’ve imagined that a mobile game could ever get three billion downloads, not to mention spawn a licensing programme that includes apparel, toys, theme parks and collaborations with major entertainment brands such as Star Wars, Transformers and Lego. Angry Birds 2 was released in July and hit 20 million downloads in the first week, showing that there is still an appetite for Red and his friends. But the big news for Rovio is the release of the Angry Birds movie in May 2016. The movie marks a significant stride towards Rovio’s ambition of becoming a fullyfledged entertainment company. Other gaming companies exploring alternative entertainment platforms include Outfit7, which is bringing its successful app franchise, Talking Tom and Friends, to YouTube in 52 bi-weekly episodes. The series has had 180 million views since it launched in April. “Our vision is to build an entertainment company using infectious humour and creativity to empower the inner child in us all,” says Iza Login, co-founder and deputy ceo of Outfit7. “We’ve got 15 apps in the Talking Tom and Friends franchise, but it’s important we keep coming up with new content and new features. Users are very demanding and it’s a very competitive market. We’ve got to be quick, but we’ve also got to be creative.”

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The Big Gaming Drive

Play Candy Crush, eat Candy Crush Candy Crush fans can taste their favourite candies with a range of sweet treats from King Entertainment. Over summer, Yogurtland stores through the US sold handcrafted delicious frozen yoghurts inspired by the colourful and tasty episodes and characters from the Candy Crush world. In the UK, Just Love Food launched a Candy Crush cake sold through Sainsbury’s and in Belgium, France, Luxembourg, Netherlands and Switzerland, keen bakers will soon be able to buy Candy Crush Saga kitchen scales, cake moulds and a cupcake teacup gift set from F2J.com.

Right: Candy Crush inspired frozen yoghurts from Yogurtland.

the core RPG video games, but also the equally popular

portfolio, as well as the launch of publishing, toys and softlines

touchpoints in the form of the TV animation and trading

in the UK. “We’re extremely happy with the retail presence and

cards. “We’ve recently seen the growth of a comprehensive

how retailers have reacted to the brand,” says Sam Ferguson,

slate of new European licensees across a variety of

director of licensing and retail. “Our next big focus is on

categories including confectionery, apparel and footwear,

international launches in Europe, US and Australasia.”

stationery and posters, and video game accessories, which

Mind Candy’s Moshi Monsters, of course has had

have complemented existing relationships, including TOMY

phenomenal global success with over 80 million children

as master toy licensee,” says Mathieu. “In the UK and Ireland

around the world owning a monster. The brand has been a

we have recently secured several new licensees, including

massive hit offline through toys, books, clothes, a top ten

Character World for bedding, Danilo Promotions for

music album and a feature length movie. “A new app, Moshi

calendars, Aykroyds and TDP for nightwear and underwear

Monsters Food Factory, gives our fans yet another awesome

and Winning Moves UK for board games.”

touchpoint with the Moshi Monsters brand,” says Dave

Staying in the retro zone, Insert Coin Clothing recently

Tovey, Mind Candy’s licensing and retail manager. “It is

released a range of apparel to celebrate 30 years of Rare

important that we ensure consistency for fans across all of

titles. Dan Long, head of communications says: “Retro

our products, and this app ties in nicely with other the other

videogames have a vital role to play. They provide a fantastic link to the past, and those people who grew up with classic games like Banjo-Kazooie and Sonic the Hedgehog are now coming of age - and eager to celebrate and share their first memories of gaming. These vibrant, one-of-akind adventures are deeply engrained in the collective memory of gamers and

food related activity going on with the brand both online Left: World of Warrior toys from GP Flair hit retail stores at the beginning of September and have been very popular. Bottom: The Pokemon video game offering is diverse with most games appealing across age groups, capturing the imaginations of casual, midcore and hardcore gamer alike.

and offline.” More so than ever before, gaming franchises, whether retro, present or forward looking, are providing a complete entertainment package, with innovation in games, platforms and physical experience appealing to fiercely loyal fan bases. With the gaming industry riding a wave of optimism, who knows what the next 12 months will bring?

lend themselves perfectly to retroinspired apparel and accessories.”

Pushing Boundaries Mind Candy is pushing the boundaries with its new IP, World of Warriors. Since its launch at the end of 2014, there has been a further two games – Quest and Duel – added to the

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Global Battleground

Below: The first fiction title from Curtis Jobling has been a hit. Inset: World of Warriors is brought to life on other platforms including short-form animation, PlayStation 4 and a growing consumer products portfolio.

Inside World of Warriors Mind Candy has been working hard on building its newest IP, World of Warriors, not only into a mobile game, but also into a complete family entertainment brand. LSB caught up with the Mind Candy team to find out what’s been happening.

Moshi Monsters. The first fiction title by Curtis Jobling came out

at the beginning of August and has

orld of Warriors has gone from strength to strength since the first mobile

Right: Toys from GP Flair launched in the UK at the beginning of September.

been really popular with fans. Our softlines and back to

game launched in November last

school products have

year. There have since been two

been available at retail

more mobile games launched,

since July. It’s just great

with yet another in the pipeline.

to see product out

The first consumer products –

there after months of

trading cards from Topps – came

work.” But it is the toy launch

to the market in April, and since then Penguin Random House

that has really got

have published a sticker activity

retailers and consumers buzzing says Sam. “We

book, an official guide and the first in a fictional series written by Curtis Jobling. If that wasn’t

Above: The Entertainer’s pre-awareness campaign included online support as well as a free poster giveaway in-store.

worked closely with retailers on pre-

enough, the much anticipated retail launch of GP Flair’s toys

awareness campaigns and invested heavily in TV, cinema

came at the beginning of September.

and YouTube advertising. It’s early days, but we’re extremely

“We’ve had such a positive start with the consumer products programme,” says Sam Ferguson, Mind Candy’s director of licensing and retail. “The trading cards are doing really well and are tracking alongside the early success of

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happy with the retail presence and the way that our partners are supporting the brand.” Publishing is another key category for Mind Candy, with the depth of World of Warriors lending itself nicely to story

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Global Battleground

Viewpoint: Chris Rodman, vice president, Topps Europe

telling. What’s more, the brand’s historical angle adds an educational element. “Stealth education is important to Mind Candy,” says Sam. “The warriors themselves are all factually and historically correct. This comes through in the mobile games, but it’s also a core part of the publishing programme.” There’s still more to come in terms of consumer products with new softlines being added in the lead up to Christmas, as well as further non-fiction and fiction titles. Come 2016 Mind Candy will be focusing on international markets. The first product launches in France, Spain, Portugal and Italy are due in January, with Australia, New Zealand and the US coming on board as the year rolls through. Mind Candy are also rolling digitally into new markets as

“Our three pronged strategy combining Topps strong massmarket distribution into over 43,000 outlets, a high profile marketing campaign and the ever-increasing number of daily active users has resulted in tremendous fan reaction that has exceeded our initial expectations. During our recent live events World of Warriors was a standout brand with a passionate and engaged collecting community. Given the ever-increasing number of collectors of series one cards we are already developing a series of new releases that will feature new characters, specials and exciting game play elements.” Above: Chris Rodman. Right: Topps trading cards are tracking alongside the early success of Moshi Monsters.

Darran Garnham, its chief commercial officer explains: “We

excited about short-form animation and released three 60-

launched a localised version of the game in Japan in

second summoning videos on TV at the end of August,

August with strong platform support and although early in

with three more launching soon,” says Darran. “These

its lifecycle, the game is

videos show how the six main warriors were summoned

performing well. I don’t think

from history to the mysterious Wildlands. The brand lends

it is a surprise that the

itself to animation; it’s got such a deep, rich story at its

game has been so

heart. We’re looking to develop more animation for not only digital platforms but traditional ones as well.”

popular in Japan.

The big news on the content-front will be

Historically

the release of the World of Warriors

there are a lot

PlayStation 4 game in Q2 2016.

of strong

“The PlayStation 4 game is

warriors from that

incredibly exciting. On mobile we had

region and we have been

some restrictions but a console-based

sensitive to local culture. We

game will offer more flexibility around the

are now planning localised versions

action,” says Darran.

in China and Korea to launch towards the

It’s a very exciting time for everyone involved

end of the summer.” The Mind Candy game developers have been kept busy over the past year with a further two games released from the World of Warriors franchise; Quest in June and

Above: World of Warriors Duel, which launched in September, targets the core fan-base.

Duel in September. Both are quite different from the initial

with World of Warriors, from licensees and retailers through to players and consumers. The brand has really come alive across so many platforms, including digital, hardlines, softlines and publishing. And it sounds like the best is still to come!

game released last November and target different audiences. “The first World of Warriors game was built for a wide user audience,” says Darran. “We wanted to get the brand in front of as many people as possible. These latest games are more targeted at the core fan-base who buy the merchandise, although Duel has been a big hit with everyone who has played it to date.” The mobile games are only one of the touchpoints for the brand, with plenty more in the content pipeline. “We’re particularly

Viewpoint: Rebecca Rees, head of marketing and licensing, The Entertainer

“We worked with Mind Candy on a preawareness campaign on the lead up to the toy launch in September which included a free poster giveaway in-store and games on our website. There’s a lot of awareness out there of the game and the brand so it’s good to get some Above: Rebecca Rees. product into children’s hands. We had a great product launch with window takeovers, in-store features, photo opp standees and competitions – a great line-up to launch this great property.”

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THE DIGITAL TAKEOVER

From Netflix to YouTube, apps to fast growing digital TV channels, licensors and brand owners are embracing the new ways to get their licensed properties in front of consumers. And it’s working the other way, too, with vloggers being courted to become brands in their own right. LSB takes a look at just some of what’s been happening in the digital world.

Inset: Netflix has been widely credited with growing the popularity of Breaking Bad in the UK.

Click to download

ack in 2013, the final episode of Breaking Bad was

“The interesting thing is that the show finished two years

watched by over 10 million people in the US. In the

ago, but merchandise is still out there and we have a really

same year, Guinness World Records named it the

extensive range,” says Rob Wijeratna, Rocket’s joint md.

highest rated TV series of all time. But while US viewers were watching on the AMC

“For us, it has been amazing. The old licensing format very much works in the window of broadcast, but this is a

network, over in the UK, the nation was watching it on

different model as new people are coming to the show still.

Netflix, with the service offering subscribers exclusive

That means the momentum carries on and that window is

access to the episodes as soon as they were screened

still open effectively.” Recent research carried out by Netflix apparently found

in the US. Indeed, Netflix has been widely credited with helping Breaking Bad reach such heights of popularity in the UK,

that two thirds of parents now claim to also be turning to the service for family viewing. FremantleMedia Kids & Family Entertainment has chosen

but it has also opened up a new business model for the licensing industry, too. Rocket Licensing currently has a healthy programme of

to screen the Classic Danger Mouse and the new reboot on Netflix to reach audiences in the US. FremantleMedia’s vice

24 licensees for the property, and also handles the spin-off,

president of distribution and sales, Joss Duffield, says:

Better Call Saul.

“Netflix is hugely committed to commissioning and

NEED TO KNOW: LITTLE BABY BUM

Inset: Little Baby Bum is the number one

educational channel in the world on YouTube. The YouTube channel Little Baby Bum has been up and running since June 2011, but only really caught the attention of the wider world this summer, thanks to some positive national press coverage. With almost 200 videos available, it has notched up views of 14.4 billion across the channel in total. It is the number one educational channel in the world and the fourth largest channel in the UK, with the aim to be the first or second by Christmas. Surge Licensing is now guiding Little Baby Bum into the world of consumer products, with a deal already secured with Commonwealth Toys, while publishing is also one of the categories being mulled over. “We know by the amount of emails we get from parents and grandparents who want toys, that there is pent up demand there,” says Derek Holder, co-founder of Little Baby Bum. “We would love to have product available for Christmas, although it would be fast if we did that. Longer term we would love to be one of, if not the, main brand for the preschool market and have all kinds of things happening – from DVDs to a wider toy range, into things like live shows and who knows what else.”

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THE DIGITAL TAKEOVER Left: Brands on the YouTube Kids app include Sesame Street and Thomas & Friends.

This leads naturally on to YouTube, which launched its kids app earlier this year, with the aim of making it safer and easier for children to find videos on topics they want to explore. Channels and playlists are separated into four categories: Shows, Music, Learning and Explore. A story in The Guardian earlier this year cited Ofcom research suggesting that more than half of eight to 11 year olds and three quarters of 12 to 15 year olds watch YouTube. A growing proportion even say acquiring children’s content globally. The SVOD platforms, with Netflix leading the way, are currently experiencing

that they prefer YouTube to traditional TV. Little Baby Bum is the fourth largest YouTube channel in the UK. It is also making its first foray

an explosion in their subscriber numbers.

into the physical space,

“Danger Mouse is a bold new series and Netflix also

having secured an agent in

has a fantastic ability to create a huge amount of

the form of Surge Licensing

buzz around its shows, so it felt like a natural fit. The

and a deal with

broadcast world is changing radically and children

Commonwealth Toys.

are at the forefront of these changes.”

“As far as we’re aware, this is the first time a children’s YouTube channel is moving into consumer products,” says Derek Holder, co-founder of Little Baby Bum. “I think we will see others make the move. YouTube had a large booth at Licensing Expo with a number of channels, but I Above: Maya the Bee is one of the main properties on Tiny Pop. Left: Tiny Pop channel manager Claudia Dalley.

guess it’s a question of whether it’s brandable from a licensing point of view. There will be a lot of eyes on our deal.” However, there’s still life in the digital TV market, too. Tiny Pop, for example, launched in the UK in 2003 and has gone from strength to strength, with channel manager Claudia Dalley citing its ‘great performance and loveable brand identity’ as reasons for it thriving.

The growth of Tiny Pop

Available in the UK since 2003, Tiny Pop aims to offer a fun and safe environment for four to six year olds. It features a diverse range of programming, with some of the most watched shows on the channel including My Little Pony Friendship is Magic, Peg + Cat, Maya the Bee, Babar and the Adventures of Badou and one of its newest shows, Wildernuts. Some of its most recent acquisitions include Earth to Luna, Tip the Mouse, Chirp and Miffy’s Adventures Big and Small, as well as well-known titles such as Toby’s Travelling Circus and a third series of Mike the Knight. The channel has thrived over the years, and in January 2015 it launched on Freeview, expanding from its Sky, Freesat and Virgin Media base.

(Pic 6 Tiny Pop logo)

Above: Tiny Pop arrived on Freeview in January.

Now also available on Freeview (as well as Sky, Freesat and Virgin), it is this strong growth that has attracted a number of big name shows, including Studio 100’s Maya the Bee, which is one of the main properties on the channel. “We are planning to sustain brand awareness and celebrate the launch of Maya the Bee the film through a campaign featuring an interactive competition linking on air to online, with great prizes for the winners,” says Claudia. The trick for brands of course is to make sure that they are wherever their audience is. And with children now having more choice than ever, this means that licensed properties do, too. LICENSING SOURCE BOOK EUROPE 2015

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THE DIGITAL TAKEOVER

Some of the biggest stars of the moment with tweens and teens aren’t necessarily who you might think. Adults may be blissfully unaware of them, but the likes of Zoella, PewDiePie, Pixiwoo and Dan Howell are making a decent living on YouTube. And awareness is starting to spread in the licensing business, with vlogger Bethany Mota taking part in a big interview session at Licensing Expo this summer. LSB identifies some other YouTubers who could be the brands of the future.

stars to watch

PewDiePie

Described by some as YouTube’s biggest star, Swedish gamer PewDiePie

Left: Bethany Mota took part in a special ‘big interview’ at this year’s Licensing Expo in Las Vegas. Below left: Felix’s book is due out in October. Below right: Zoella has nine million subscribers on YouTube. Bottom right: Alfie is better known as PointlessBlog on YouTube. Bottom right: Dan and Phil have a book and a tour planned for later this year.

Zoella

The English fashion and beauty vlogger, YouTuber and author is actually called Zoe Sugg, but her legions of followers (she has nine million subscribers on YouTube) know her simply as Zoella. She signed a two-book deal with Penguin in 2014 and her debut novel – Girl Online – broke the record for highest week sales for a debut author since records began in 1998. A sequel is apparently in the pipeline, while she also has a range of bath and beauty products called Zoella Beauty. Below: Sam and Nic Chapman have a channel called Pixiwoo.

has 39 million subscribers.

Samantha and Nicola Chapman

His real name is Felix Arvid

The sisters post hair and

Ulf Kjellberg, and the main

make-up tutorials and

focus of his videos is his commentary and reactions to various

reviews under the YouTube

games as he plays them.

channel name of Pixiwoo. Set

He is due to release a book called This Book Loves You in

up in October 2008, together

October. It is apparently a parody of self help books and

they have produced over 500

includes a collection of aphorisms, jokes and his ‘wisdom’

videos for the channel.

complete with visuals.

Alfie Deyes

Better known as PointlessBlog, Alfie’s YouTube channel has over four million subscribers and more than 220 million views. He also has PointlessBlogVlogs and PointlessBlogGames. He signed a book deal with Blink Publishing last year and has so far released two titles – The Pointless Book and The Pointless Book 2 – with a third also in the works. The first title was described as part journal and part activity book and included a free downloadable app and social media integration.

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They are set to appear at Stylist Live in October at the Business Design Centre, London.

Danisnotonfire

Mostly working with his collaborator Phil Lester, Dan Howell’s main channel – danisnotonfire – has notched up five million subscribers. The duo also present a Radio 1 show called The Internet Takeover, have written a book – The Amazing Book is Not on Fire - and will head out on a tour of the UK during October and November.

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Symbolic Action

Language Lessons It’s the form of communication made up of pictures rather than words and it’s spoken by pretty much everyone across the globe. Now, emojis are moving into the licensing world and getting ready to take the halls of Olympia by storm at BLE. LSB finds out more.

Above: Marco Hüsges started trademarking emoji two years ago and now has a library of over 1,000 icons.

the UK, and I’m willing to bet there

available to licensees and Global

aren’t many of you out there who

Merchandising Services (GMS) is on board

haven’t used one. Whether it’s a simple

as the exclusive licensing agent in the UK

happy face in a text message, a see no

and Eire. GMS is no stranger to big hit

evil monkey on a tweet through to a

licensing, for one, it has been responsible for

more intricate message – like the one

driving the One Direction merchandise

posted by Andy Murray to describe

machine in recent years.

A library of over 1,000 emoji icons is

t’s the fastest growing language in

Commenting about The Emoji Company,

his wedding day – emojis have steadily been creeping into every part

Barry Drinkwater, ceo of GMS, says: “This is

of our lives.

absolutely such a phenomenal brand. We are introducing emoji to traditional

A fact which didn’t go unnoticed by entrepreneur and founder of The Emoji Company, Marco Hüsges, who began to trademark ‘emoji’ on a global basis two years ago. “I already knew that emoji was about to become the language of the future,” says Marco, whose

Above: Emoji was recently claimed to be the fastest growing language in the UK, while the word was added to Oxford Dictionaries in 2013. Below: An example of potential Emoji product from the comprehensive style guide.

background is in the video games and digital download space. “Even two years ago, you

licensees and we really think it can be everywhere. There is such a wealth and ability to express yourself with emoji. Marco recognised this way before anyone else and invested in making it right, waiting until it was the right time.”

When the brand was showcased for the first

couldn’t avoid it any more. Each of them tells an

time at Licensing Expo in Las Vegas in the

individual story. Everyone speaks emoji; it doesn’t

summer, it attracted massive attention, and Barry

have any boundaries.” There’s hardly a territory left now where Marco

is confident of a repeat of this at Brand Licensing Europe in October. Emoji will form a significant

hasn’t filed for a trademark, with categories as

part of Global Merchandising Services’ stand, and

wide ranging as apparel, food, stationery, toys,

potential licensees will have plenty to see thanks to

luggage, music, amusement parks, video games,

the almost 100-page style guide.

slot machines and gifts, to name just a few. An

“Interest is huge,” Barry confirms. “We would

animated series is also in the works which will

like to achieve a roster of solid licensees around

see the emojis brought to life. “I was thinking globally when I did this,” Marco continues. “It is going to be a lifestyle brand with physical and tangible

the world, supporting each other with great design and great product.” Marco adds: “Emoji is in our culture. It won’t disappear, those

product. We’re going to make it touchable so that people can

icons will always be there. We believe this brand has

dive into the emoji world.”

evergreen international potential.” LICENSING SOURCE BOOK EUROPE 2015

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Trot On

Clothes Horses Back in 1983, the first My Little Pony fans might have been playing with Spectrums and Cabbage Patch Dolls as well as their coveted multi-coloured equine toys and while more than three decades on the cultural backdrop might be a world apart, the fans are still just as engaged – cantering boldly onto the global fashion catwalks.

hen Hasbro

on the brand into her range

Little Pony back

of bodycon pieces in bold

in the autumn of 2011 it was the company's ambition for it to become a top girls brand, not only within the

colours," says Katherine. Hasbro also has a great relationship with Fyodor Golan who featured My Little Pony in its

UK but globally. In fact

autumn ’15 London Fashion Week

today, as confirmed by

catwalk show. The show was so

NPD data, My Little Pony Right: The fashion press couldn’t get enough of the redressing of My Little Pony by fashion designers (including this one by Emilio Pucci) as a charity fundraising initiative. Inset: My Little Pony became high fashion thanks to Fyodor Golan who featured My Little Pony in its autumn ’15 London Fashion Week catwalk show. Right: A My Little Pony tin from Paladone. Below: A MLP backpack from Trademark Collections.

years now bringing her own take

re-launched My

is a top 15 brand and has grown by double digits consecutively each

successful that Tatler hailed it the best sponsor of a show ever, delivering over 700k impressions on social media. "In June this year we

year for the last three years. "As fans who originally

collaborated with Louisa via

loved and played with the

Roma, an Italian luxury

brand are now mums and

boutique," added Katherine,

dads themselves we want to

further highlighting the brand's

develop product that they

fashion credentials. My Little

know and love in the nostalgic look of the 1980’s while bringing a new look and freshness of the animated series to our

Pony was the inspiration for its Firenze4Ever annual event. ‘Over the rainbow with My Little Pony’ was the main theme and the event included a charity auction

younger audience," said Katherine

project "make kids happy". Some 12 of the world's top

Buckland, Hasbro’s licensing director for UK

designers, including Roberto Cavalli, Versace, Missoni, Fendi,

and Nordic, explaining the segmentation of

Balmain and Kenzo each decorated a 75cm TY Rainbow

the product offer.

Dash plush and these pieces were then auctioned on

And while apparel may be a core tent pole for any consumer products launch, it is rare that this clothing is destined for the catwalk. However, these ‘clothes horses’ have well and truly bucked that trend. Over the years Hasbro has had a

eBay for Save the Children and the Nepal earthquake appeal. Not content with taking the fashion world by storm My Little Pony is also set to take on the big screen with a movie slated for launch in 2017. "We’ve only just begun to expand the scope of

number of great designers

My Little Pony and what we have to offer,"

approach them wanting to bring

insists Katherine. "We’ll continue to deliver the

the nostalgia and connection

elements that have made us successful to date

of My Little Pony into their

and with a new movie coming in 2017 we know

clothing ranges. "Alice Vandy

the momentum is there to continue our goal of

has been a great partner of ours for several

being a top brand globally."

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Rainbow 2015 Actual.indd 1 161 161_LSB_Autumn_2015.indd

25/8/15 10:30:32 26/08/2015 17:13

162-163_LSB_Autumn_2015 14/08/2015 09:38 Page 162

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165-166-167-168 Shopkins_v8_NEW LSB 2008 GRID 24/09/2015 18:30 Page 165

SHOPKINS SPECIAL

Shopkins. The biggest girls’ coll ectable on the market at the moment, and confidence is high that it will be worth in excess of $100m at UK retail through 201 6. LSB wanted to find out more about the story behind the brand, the UK licensin g push and what retail thinks of Stra wberry Kiss, D’Lish Donut, Lippy Lips and co.

Below: Moose CEO Paul Solomon.

very so often a property comes along that sparks imaginations, quickly spreads throughout the down Shopkins is all playground and retailers just cannot keep The creation of Moose Toys. at s ap ch l fu on shelves. Shopkins is one such property. to the wonder Solomon with CEO Paul Created by Australian company Moose LSB caught up s captured ha d an br e th y to ask him wh Toys, and with the UK licensing programme ns of millions. the imaginatio ustry Association’s 2015 handled by Bulldog, the brand features Ind Toy the ed ard Aw kins craze has Year, the Shop hundreds of collectable characters which ce it Girls Toy of the n characters sin llio mi 100 er seen sales of ov can all be found in shopping bags and 14. 20 in d was launche d play-sets in baskets. Over 100 million Shopkins 0 characters an fashion, Offering over 42 luding grocery, inc , es ori characters have been sold globally and there teg nd inspires multiple ca ewares, the bra us ho d ss, an ry are more than 80 countries around the world statione key to its succe y, which is the . on imaginative pla lom So ul selling Shopkins in 2015. Online, there have Pa s CEO, l says Moose Toy focus on socia Shopkins is its been over 420 million views on fan and “The success of among friends rs cte ara ch videos/webisodes featuring the characters play; fans trade llections,” Paul to grow their co line of work together “The collectable and more than 30 million views on the : es nu nti co nd in explains. He ed by items fou pir ins rs Shopkins YouTube channel. cte cute chara is tipped to partment stores A staggering five million Shopkins are currently wth, with grocery and de ntial global gro ne po ex its e mmon continu co ng mi co made every week, with two seasons launched be d toys the pocket-size rrency.” per year to keep product fresh and collectability cu nd rou yg pla strong. To underline its popularity, Shopkins has

also picked up a number of awards. These include Collectable Toy of the Year at the Toy Industry Awards and Best New Product to Market 2014 from Tesco. Plus, it also lifted the highly sought after Best Licensed Toys or Games Range accolade at The Licensing Awards 2015. LSB has spoken to licensees and retailers, as well as getting views from the Bulldog team about how the UK plans are shaping up.

including Argos, for Christmas 2015 list announced so far, Shopkins has featured in every Top Toy to date with the happenings in the up LSB brings ge Aldrid Nic Flair’s Hamleys and Midco Toys. toy aisles for Shopkins. it’s probably fair to say that the

launched the Shopkins toy line, and It has been just over 12 months since Flair the initial expectations. success of the range has far outweighed growing,” says Nic Aldridge, the immense popularity of the brand is still “Now we are fully into season three and marketing activity across TV, digital and print, ve inventi really some run have “We marketing director at GP Flair. great brand and have supported us in retail partners are fully on board with this parties, swap days or all of which have driven collectability. Our fan’s Shopkins experience, whether it is with the to add that events facing er ns Shopki creating exciting consum great next the and ahead s looking forward to the season character costume visits. Most of all we are keeps everyone coming back for more!” that all after ity creativ ’s Moose is It . themes from Moose

LICENSING SOURCE BOOK EUROPE 2015

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165-166-167-168 Shopkins_v8_NEW LSB 2008 GRID 24/09/2015 18:31 Page 166

SHOPKINS SPECIAL

Right: Bulldog’s Shopkins brand manager, Vicky Hill.

Bulldog Licensing’s Vicky Hill tells LSB just why Shopkins is the hottest girls brand in the UK market at the moment.

How many UK licensees in total does Shopkins currently have? We currently have over 30 licensees in the UK, and counting! Worldwide the brand now has over 100 licensees. We have our first stage product categories covered, with these partners launching throughout 2015 and into SS16, and the product roll out plan will see new lines made available at regular intervals. There are a number of areas we are looking to expand, such as our food offering.

How will the digital marketing support the brand as a whole? Shopkins webisodes are a key element of the brand’s digital marketing campaign, with the Shopkins World YouTube channel boasting over 30 million views across just 15 webisodes, and in excess of 420 million views of Shopkins fan videos. The webisodes give fans insight into the world of the Shopkins and help them get to know the hero characters, while the volume of fan videos being uploaded, and the number of views on them, is testament to the strength of the brand. Outside of this, we have strong PR supporting the brand across parent and children’s websites, and we are working with retailers to build a strong Shopkins presence in their online stores, with a broad product offering and exciting content.

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Why do you think the brand has been so popular in such a short space of time? Shopkins is a great brand which is perfectly targeted at the core demographic five to nine year old girls (although its appeal extends beyond this). It is bright and fun with a sense of humour, has cute characters that are appealing and, of course, is all about shopping! It also offers something very different to the range of brands out there for girls at the moment. Thanks to a fantastic launch campaign from Flair, the brand came to the market with a bang last summer and has continually grown ever since.

What would you most like to have achieved with Shopkins by the end of 2015? It is already the hottest girls brand in the UK market, and by the end of 2015 we will have a strong range of licensed product in the market. We know from the number of approaches we get from members of the public that there is very high consumer demand for the brand, and we are working hard to get a range of appropriate product to market to keep the fans happy. The Shopkins licensed range will grow throughout 2016 and beyond.

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SHOPKINS SPECIAL

Above: “It’s been great to see how licensees have utilised brand assets,” says Sole.

ne of the great things about the Shopkins brand is the sheer wealth of assets available, and licensees have certainly been making the most of them. From toys to posters and stationery, socks and pyjamas to publishing and food, there is no shortage of product coming through the ranks. “Shopkins is cute, quirky and fun,” says Sole Puerto, creative services executive at Bulldog. “It has been great to see how licensees have utilised the brand assets to reflect the core brand values across their product ranges. “With the Series 4 release approaching soon, there are new teams and characters to look out for. These will be added to an already extensive style guide and will provide more inspiration for our licensees and their products.”

Roseanne Edwards, senior account manager, Aykroyd & Sons “We are delighted to have this unique and highly collectable new girls property in our portfolio. The enthusiastic reception we are receiving from our retailers has made us confident that Shopkins will be one of the biggest new brands of the year and even bigger still in 2016.” Its fun nature means we can really go to town on our designs. Shopkins seems to have truly struck a chord with everyone.”

Trevor Jones, licensing director, Danilo “Danilo is immensely excited to be working on Shopkins cards and calendars.”

Extending the success of a toy brand into other consumer products while maintaining its essence is no easy task – but a great style guide is a good starting point! Bulldog’s creative services executive, Sole Puerto is the lady in charge of making sure the Shopkins style guide is used to full, eye popping effect. She tells LSB why she loves working on the brand and shares insights from some key licensees. Tim Kilby, brand director, Character World “We are so excited to be creating a range of bedroom textiles and accessories for Shopkins. The bright colours and graphics make it perfect for our category and we’ve already had a great response.”

Louise Ramplin, head of entertainment marketing, Topps Europe “The colourful world of cute miniatures lends itself perfectly to our collectable cards and stickers. The creative assets which are available have allowed us to create a fun and vibrant sticker collection which has been extremely well received.”

Lisa Shand, MD, Blueprint Collections “The brand is perfect for our core customer who love all things pink, girly, collectable and anything to do with shopping! With the depth of characters available, and the brand owners being so easy to work with, we will be able to offer constant updates to keep the stationery range fresh and collectable.”

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SHOPKINS SPECIAL

“It is a real dream brand to work on,” says Helena Mansell-Stopher, retail director at Bulldog Licensing about Shopkins. “It has phenomenal toy sales, a huge online following, collectability in the girls’ space six years+, stand out creative … it definitely makes my job easier!” She reveals how plans for Shopkins are really shaping up on the High Street. Below: Helena says Shopkins is a dream brand to work on.

he Shopkins brand really does tick all the boxes for Helena Mansell-Stopher, retail director at Bulldog Licensing. Response so far from retail has been incredible, Helena confirms. “To say I have had a great response at retail would be an understatement. With retailers’ focus shifting to dedicated brand areas, not only within their single categories but the seasonal promotional space, too, we are now presented with a wider opportunity to drive brands across the store. It’s exciting times for licensing.” The retailers Bulldog has been working with on Shopkins have been “extremely supportive, creative and truly excited about the brand,” according to Helena. And notably, this support extends beyond toy specialists and grocers, to fashion and accessory retailers, too. “For a brand that started out in the collectable segment, this proves that if the formula is right you can succeed across the board,” Helena points out. She admits that there is still a lot of work to do to keep the momentum for Shopkins moving through to 2017 and beyond, but there is a very positive outlook, with dedicated retail promotions kicking off this autumn/winter. mm

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Ruth Golightly, senior buying manager baby and children essentials/licence manager, George “Shopkins at Asda is one of our hottest licences. Asda’s toy sales have been amazing and our customer is asking for Shopkins on other products such as clothing, nightwear and accessories. Asda will be offering a full range of Shopkins across many product categories (clothing, nightwear, bedding, toys and accessories) in the lead up to Christmas and into 2016.”

Eirian Jones, licensing manager, Tesco “It’s a pleasure to work with such fun and vibrant products, with a variety of characters to play with. The licensed range is set to be promising and we look forward to it hitting our shelves and coming to life early next year. Shopkins offers our customers and kids a truly exciting and innovative brand that girls love. I have thoroughly enjoyed working with Bulldog in delivering a cross category proposition for Shopkins – it has been a fantastic experience.”

Stuart Grant, buying director, The Entertainer “Shopkins has certainly captured the imagination of kids around the country. Shopkins is certainly bigger than just the toy range and there is demand for branded product to really perform well. It’s also not just about pocket money spend as the higher priced items are also in demand.”

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Art & Design At BLE

Art To Art For anyone looking for photography, illustration, paintings and clever character art, the Art, Design and Image zone at BLE is the direction to set your design compass to. But there are art and design brands sprinkled liberally around the show too so keep your eyes peeled for inspiration.

Above: The National Portrait Gallery returns to BLE for its third year. Below left: Santoro celebrates its 30th anniversary this year. Below: Kate Mawdsley's Family Tree.

Portrait Of Health

The National Portrait Gallery returns to BLE for the third time this year. Renowned, of course, for its portraits of royalty, musicians, authors, scientists and more the gallery also has a vast offline archive of rare and unseen images. Recent collaborations include Blackpop, a design company which has produced a fabric and wallpaper range based on the famous Tudor portraits. Blackpop’s abstract designs use images created by the Gallery during a recent research project, employing techniques such as photomicroscopy, x-radiography and infrared reflectography to capture the intricate details of the Tudor portraits. Stand K20

Three Decades On Santoro is celebrating three decades in the industry at

accessories, collectables, footwear and toys. The first Santoro Junior apparel collection was unveiled

this year's BLE. Over the past 12 months premium product

in June at Pitti Bimbo in Florence, developed in

collections have been launched and developed with over

collaboration with licensee Preca Brummel, one of Italy’s

50 international collaborators. January saw the official

leading children’s apparel companies. Visitors to Brand

launch of Santoro’s newest collection, Kori Kumi, which

Licensing will be treated to an exclusive peek at the

appeals to the daydreamer in all of us. Santoro released

premium quality 80 piece debut range for girls aged 2-14

its own line of premium Kori Kumi fashion and lifestyle

years, which includes fabulous partywear, casualwear,

accessories to great acclaim, and international partners

swimwear, and nightwear.

have since been secured for apparel, back to school,

Stand B050

puzzles and dated products, with further licensing opportunities available in categories such as publishing,

Kate's Variety Act Kate Mawdsley has had a busy year since the last BLE creating, among other projects, new mug ranges for Dunoon Ceramics, a textile range for AgaRayburn and new card, wrap and paper designs for Caspari. Kate will be presenting a plethora of new images at the show covering a wide range of subject matter – Christmas, florals, cats, dogs and beyond. Stand J47

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Above: Kate Mawdsley's Family Tree.

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Art & Design At BLE

Raise A Glass

Paper Island will be presenting opportunities at BLE, including new brand, Pain in the Sass. A look at life through the eyes of two female characters who have a mutually beneficial relationship based on wine, laughter and inappropriate shenanigans. Created in a colourful pop art style, the Above: New pop art property has been building a solid style brand Pain in the gathering of fans across social media and Sass features some has struck a chord with females 25-60 colourful characters. years old, who enjoy a daily dose of sassy humour. With a greeting card and fridge magnet product due for launch shortly, this property raises a glass to the ladies who dare to say what people really think. Paper Island will also be showing iconic images from the retro John Hinde photographic archive and Verity Rose, which features captivating characters and whimsical words. Stand B056

Dashing Developments Dot Dash Design launched

Below: Tutti-Fruits is based on Japanese street fashion.

its own ‘Studio’ collection of print and pattern earlier this year, an eclectic mix of artworks for children, home, gifting and stationery. The company will be exhibiting at Brand Licensing Europe for the first time this year and will be showcasing its most popular ranges. These include Tutti-Fruits – a range of quirky characters based on Japanese street fashion, and Cheddar Gorgeous, a super cute range of

Simply Shinzi

Mice dressed up for a spot of afternoon Tea!

Copyrights Group will be

Stand J43

presenting The Country Diary of an Edwardian

Below: Britto’s stunning artwork lends itself to licensed products.

Lady at BLE - based on a

Braving The Brazilian

1906 hand-illustrated

World-renowned Brazilian-born pop artist, Romero Britto,

diary by noted British

is set to further extend his footprint in the licensing world

illustrator Edith Holden.

after partnering with Beanstalk, earlier this year.

With new design

Capturing the painter and sculptor’s quintessential visual

treatments delivered in

style and universal themes of love, happiness, and hope,

May and July 2015 adding

Beanstalk will strategically extend the Britto brand

to the extensive artwork

across Europe and North America while working with

bank, partners have the freedom to create contemporary or more traditional looks to suit a

Above: In July 2015 a major month long Shinzi Katoh promotion launched in Hong Kong at APM shopping mall featuring a range of the famous designer’s illustrations.

variety of product. Copyrights will also be presenting Shinzi Katoh; a

existing licensees to develop and launch additional branded products. His iconic style and pop sensibility has also led to numerous brand collaborations,

designer, creator and artist, loved around the world for his

including the

delightfully charming and simple designs. In the UK a new

celebrated campaign

range of stationery is in development with Portico

with Absolut Vodka

Designs, and in France Art for Kids have released new

for a limited-edition

children’s carpet designs and Tattyoo has come on board

‘Absolut Art’ bottle.

for temporary fashion tattoos.

Stand P100

Stand G040

MGL Expands Portfolio

MGL comes to BLE this year with a new slate of properties under its guardianship. First up is design artist Sharon Turner. Obsessed with colour, her art is inspired by her love of nature, animals and architecture. MGL will also be showcasing the extensive portfolio of Art Marketing. This extensive collection includes a wide variety of styles, techniques and subject matter, with captivating contemporary designs from categories such as landscape, food and drink, wildlife, flowers, fashion and many more. In addition the Shell Rummel brand will be showcased along with Working Girls Designs, a female lifestyle brand chronicling the life of ‘ab-fab’ women.

Stand J16

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Art & Design At BLE

Above: A silk scarf designed for by Ivana Nohel redleopard.co.uk

National Pride The National Gallery, (represented by JELC), recently signed Paul Bristow Associates to create a range of bags, purses and kitchen textiles featuring the museum's precious works of art including works by Botticelli, van Gogh and Boudin. The National Gallery houses the national collection of paintings in the Western European tradition, from the 13th to 19th centuries, comprising over 2,300 pieces of work. Stand Q25 Below: The National Gallery signs Paul Bristow Associates.

Designs On Licensing Ivana Nohel began her career in TV costumes then moved in to designing fashion and later on attained a position at Hasbro designing Sindy dolls for four years. Expanding into a wider arena, Ivana changed direction and moved into licensing by becoming creative director for CPLG, at the beginning of the digital revolution. Since then she has designed dolls for Disney and headed up toy design and in 2007 went freelance. Ivana does a lot of corporate work, but also has a large body of work in publishing. Recently she illustrated a range of homewares for Janet Reger at Debenhams, a range of silk scarves for redleopard.co.uk and a range of fine stationery for The Personal Paper Company. Stand J1C

Right: Matt Sewell is renowned for his bird art.

The Birds

Matt Sewell should be positively tweeting thanks to Random House Enterprises (RHE) signing a brace of licensees for his eye-catching bird illustrations. Carousel Calendars has created a range of 2016 dated stationery which is now available at general retail, along with exclusives developed for the RSPB and National Trust. Further product will be launched in 2016, including greeting cards from Woodmansterne, a stationery range from Go Stationery and puzzles from Ravensburger. Matt is well-known in the bird world, having been artist-in-residence on BBC2’s Springwatch Unsprung and painting wall murals for the RSPB. Matt also has a wallpaper range with Mini Moderns and a capsule apparel collection with Barbour and RHE is looking to expand on this success with further licensees in homeware, giftware and apparel. Random House is also representing the Love Sick design brand. Jessie Cave, bestknown for her role as Lavender Brown in the Harry Potter films, began a self-tasked mission in 2010; to post a doodle-a-day on Twitter to capture the hilarious – yet cynical – snapshots of relationships from their angst-ridden beginnings to all that might happen beyond. With an engaged fan base of 75,000 followers (@pindippycave), Jessie’s illustrations were published by Ebury Press in the book Love Sick this July. RHE is representing the property to extend it into further product categories, including stationery and greetings, apparel and accessories, and gifting, targeted at young women.

Stand F060

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Supporting Roles

We're Behind You! From design agencies penning thought provoking style guides, to royalty auditors, software suppliers and PR professionals, there's a whole garrison of 'unsung heroes' orchestrating the licensing industry from backstage. LSB draws back the curtain and shines a spotlight on a trio of these suppliers working furiously in the wings of our industry.

Licensing Auditors

and it’s great to be part of it. The licensing business has

Henna Riaz, ceo 360 Audit

evolved over the years and properties now have to work

“Auditing is vital for all brands, irrespective of their size.

on multi-media platforms which makes our role even

Audits identify financial errors and commercial issues

more important as brands grow their reach and target

which could affect the trading relationship between the

retailers and consumers in different ways. I get a real buzz

licensor and licensee if not picked up in time. Doing

from working with new and emerging properties as they

audits soon into a licensee relationship enables issues to

grow and launch in new territories.”

be picked up and rectified at the soonest opportunity. Inevitably, unavoidable mistakes will be made as a result of human error or misunderstanding around key provisions in the licensing agreement (where there are discount caps or multiple royalty rates). This can lead to inaccurate reporting and the licensee underpaying royalties, often for a significant period of time as this isn’t usually picked up until an audit takes place. Audits should not be perceived as an aggressive or negative strategy, they should be seen as an important part of a licensor’s overall brand protection strategy, due to the vast benefits they reap including strengthening the

Software And Service Nic Ransome, account manager, licensing, Vistex: "I’m continually struck by how collaborative, creative, supportive and dynamic the licensing industry is. These relationships – licensee with licensor, licensor with agency, agency with brand, brand with retailer – are fundamental to the success of a licensing programme. License Maestro provides a single, tailor-made platform for managing the day-to-

relationship between the licensor

day business these

and licensee, allowing for

relationships enable.

increased transparency and

One of the stories we hear most often when talking

more trust as the

to people in the industry is the pain of using

relationship grows.

spreadsheets to manage multiple contracts,

I love working in the

rights elements, compliance requirements and

industry – every day I get

royalty rates. Whatever the sophistication of

to work with some of the

one’s formulas and macros, there comes a

most creative businesses

point when even a power user throws their

in the world, all facing

hands into the air and shouts “enough!” And

different challenges and

that’s not even taking into account the need

with exciting

to manage the stream of PDF contracts and

opportunities. We’re

countless product-approval emails.

involved with dynamic

The other story we often hear is when

businesses that are constantly innovating

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Inset: Henna Riaz. Above right: Nic Ransome.

licensors and licensees (how to put this diplomatically?) don’t see eye-to-eye on how

174-175 Behind the Scenes_v8_NEW LSB 2008 GRID 18/09/2015 10:34 Page 175

Supporting Roles

to manage product approvals and royalty reporting. Having worked for an agency, I can see this from both sides and itâ&#x20AC;&#x2122;s (usually!) not about right and wrong, but rather about conflicting conventions, styles and processes. The pain and frustration we witness is why we provide a single, searchable, intuitive repository for every aspect of a licensing business. Our software License Maestro goes a long way to solving this, by enabling licensors and licensees to collaborate on product approvals using our integrated web-based Online Licensing Portal. The portal is also where licensees can upload their royalty reports in a standardised format, removing the need for endless reformatting and the risk of required data not being present."

Public Relations

Above: License Maestro dashboard. Right: The kilogrammedia team (clockwise l-r) Decia Lane, Suzy Wyld, Amy Hodge, Jackdaw the dog, Jane Garner. Below: kilogrammedia secured an interview with Michael Bond in the Telegraph for Paddington's 50th anniversary.

Jane Garner, md of kilogrammedia: "After graduating in English literature I became a journalist working at a number of titles, but one Monday I got a call from a friend saying she had seen the perfect job for me and suggesting I fax my CV to a number that she gave me and buy the Media Guardian on the way home (it was the olden days after all). Although I was quite happy where I was I sent my CV over

that you are heard above the crowd. It's very

anyway, however I failed to buy the

satisfying to hear people talking about a character

Guardian so when I was called for

or brand that we are working with that they feel

an interview I was on something of

suddenly seems to be 'everywhere'. Of course we

a back foot. The company was

use the traditional press release approach and

increasingly work with clients managing their B2B

CPLG) and the role was head of

and B2C social media, but beyond that we are

PR. Angela Farrugia [now group

always looking to help clients and non-clients alike

md of TLC] interviewed me and

by sharing non-confidential information, that we

although I didn't have a clue what

might have and generally keeping people's needs in

she was talking about her enthusiasm was infectious and I knew I wanted to be a part of this new world. I got the job and so started my licensing PR career. Years later after a

mind. A simple email introduction can often be the start of something beneficial to all. One very enjoyable campaign we worked on was

spell at Link Licensing, another licensing agency I moved to a

Paddington Bear's 50th Anniversary. We were able to work

small DVD distributor which sadly went bust, leaving me

with author Michael Bond and although we tried not to over-

looking for work. Various licensing people asked me to do

burden him it did seem like nothing was too much trouble

PR projects for them, which I did while I looked for a

and the media couldn't get enough of him. Particularly fun

'proper job' and Kilogrammedia was born - thankfully that

was a competition we ran in the Daily Telegraph alongside an

'proper job' is still evading me!

interview, the prize included the winner and family having tea

PR is not just about informing, it's about connecting - be that licensors and agents with potential licensees and

out with Michael. The licensing industry is a brilliant one to work in, the only

retailers or of course licensees with consumers. The licensing

real downside is that nobody in the real world understands

industry is very vocal and it can certainly pay to make sure

what you do." LICENSING SOURCE BOOK EUROPE 2015

175

Boutique Brand Licensing Visit us on stand M52 at Brand Licensing Europe to find out more about our client’s brands and our tailored, strategic approach to licensing.

Men’s Health, the #1 men’s magazine www.menshealth.com

Women’s Health, the fastest growing women’s magazine www.womenshealth.com

The original French Patisserie Latest launch: Chocolates now established in Harrods, John Lewis and Independents www.maisonblanc.co.uk

The UK’s leading wildlife conservation charity – a wide range of home and decorative categories now available www.rspb.org

Andrew Ainsworth – prop designer of the first stormtrooper

A wide range of categories now available www.originalstormtrooper.com

NEW Homewares, cosmetics, related apparel and accessories now available

www.oasis-stores.com

Please contact info@goldengoose.uk.com to make an appointment to discuss these brands and any other opportunities www.goldengoose.uk.com Golden Goose, 11 Chapel Place, London EC2A 3DQ | Tel: 020 7256 1001 | www.goldengoose.uk.com CD2825-Licensing-Source-Book_Ad_2015.indd 1 176_LSB_Autumn_2015.indd 176

04/09/2015 09:04 16:40 07/09/2015

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Leader Welcome to the Brand & Sport section of The Licensing Source Book As we write the Rugby World Cup has kicked off and grabbed the nation’s interest very quickly, with Japan’s unexpected victory over the Springboks. This has set the tone for an exciting tournament with hopefully huge knock on effects for the inventive licensing programme spearheaded by ESP. The football season has started; thoughts have already turned to Euro 2016 in France, and with England’s qualification assured there are high hopes for the FA’s new licensing set up reaping the benefits. Meanwhile, brands continue to power forward on the licensing front. Great to see that the new brand and sport section that was introduced at BLE last year has massively expanded for this year’s show, giving more opportunities for leading IP to harness the opportunities offered through licensing. The Licensing Awards finalists this year further testify the burgeoning activity on the brands front – from the innovative Hobbs’ collaboration with Historic Royal Palaces to Mad Beauty Kellogg’s Vintage health and beauty range, new boundaries are being pushed forward for the greater good. To reflect and reward all this dynamism with brand licensing, we are proud to be launching the Brand & Lifestyle Licensing Awards, the winners of which will be unveiled at a glamorous lunchtime event at The Dorchester Hotel on April 20 2016. (More details on these awards and how to enter will be released at the end of October). See you at BLE Keith Pashley and Fiona Pavely, editors of the Sports and Brands sections of LSB respectively.

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Keith Pashley and Jacqui Parr - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2015. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingsourcebook.co.uk

Publishers of

From baby to toddler to starting school

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Wednesday 20 April 2016

Venue - The Dorchester Hotel, Park Lane, London

You will be sent a paid invoice following receipt of payment

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Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk

The Brand & Lifestyle Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk

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FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

www.brandlicensingawards.co.uk Other sponsors include

HEADLINE SPONSOR

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MEDIA PARTNER

181-181 Adam Bass_v8_NEW LSB 2008 GRID 18/09/2015 12:33 Page 180

The Bass Line

Where Brands Go Wrong… Adam Bass, director of Golden Goose has spent many years working with brands of all shapes and sizes. He shares some of his theories about where and why these giants of intellectual property sometimes take a wrong turn.

Superhero branding Launching a new brand name is like choosing a wife: the consequences can last forever. A good brand name, Virgin for example, opens doors and makes people think

Far left, right & below: Independent brands like Alpro, Rude Health and Chi have managed to corner the alternative milk market. Left: Innocent's nimble moves into fruit juices and ready meals makes it a Foraging Hunter brand.

differently without tying the company down to a

sales have doubled since

particular business sector. A bad name, IBM for

2009 reaching £365m in

example, is a millstone that can take on meaning, but only if the company itself starts to represent something, rather than

2014 with forecasters predicting £550m by 2019. So why did the big companies in

the brand name. Bad names can

dairy and spreads like Unilever,

also lock their owners into

Kerry Foods, First Milk, and Arla,

inescapable brand architectures

miss the boat? Leaving the way

when they extend. And this

clear for Alpro (now a £100M brand

extension plan can be easily

in ‘dairy’), a cereal brand like Rude

overlooked at launch.

Health (selling 15 skus of alternative

A bad name might be striking and

milk per store per week), and a

achieve cut through, but if it has no

coconut water that is now a

vision it will paint the brand owner

coconut milk, Chi. It would appear

into a corner. Take the massively

that the growth took nearly all the

growing ‘free-from’ sector where

big players by surprise. According

Foraging Hunter Goes Down A Dead End

Below: Could Tesco responded better to changing market conditions?

On April 22 2015, Tesco posted staggering losses of £6.38bn. Still the market leader, Tesco had been the brightest star of the UK’s retail universe for nearly 30 years, with a history of taking huge risks such as being the first to launch a clubcard, the first to offer online retail, the first to enter the convenience store and extra store formats, the first to offer additional services such as banking. This history of successful risk taking led to a dangerous cocktail of arrogance, fearlessness and false expectation that growth was somehow built into the business. When the economy changed, it found itself squeezed between discounters offering less choice and greater value and online retail offer limitless choice without the additional margins of rent, employees and stock holding. With hindsight the right thing to do would probably have been to innovate around the core retail offering, perhaps creating slimline stores with fewer SKUs and greater discounts, to ride the wave of the discounters by leading from the front. Instead Tesco bought in new brands like Giraffe, Harris and Hoole and Euphorium Bakery, it moved into the restaurant business and tried to turn Tesco ‘Extra’ stores into an attraction.

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The Bass Line to Mintel, 64% of the companies in the market are smaller, independents and the own label sector is only around 10% of the market. Alpro, Rude Health and Chi are just some of the new wave of brands in this space but they all share a similar vision based on natural ingredients, like-for-like substitutes, and health. Notably, they are easily extendable so they are free to quickly go where the growth is. By contrast, one of the original ‘free-from’ brands Unilever’s - ‘I can’t believe it’s not butter’ achieves memorable cut through, but it is forever tied to spreads. Perhaps it could have worked

Giant Predator Caught Napping

Pepsi Max launched in 1993, an incredible 13 years before Coca Cola finally entered the market with Coke Zero. With the market to itself Pepsi Max spent £3M in 1996 to sponsor Andre Agassi and, with no Coca Cola to fight with, it unsurprisingly enjoyed 100% of the newly emerging zero calorie market. Coke Zero launched in 2006, in its first four years the drinks gaint spent nearly £23M in advertising and yet achieved a miserly 2.2% market share. Bringing things up to date, Coke Zero has chipped away at Pepsi Max, reducing its market share to 7.3%, but it is still an uphill struggle. As the Giant Predator, Coca Cola sat back and watched Pepsi Max built up an enormous Above: Pepsi Max lead in a new category, leaving forged a new market Coke in the unusual position of sector for itself with the having to run to catch up. launch of Pepsi Max.

in ‘I can’t believe it’s not cheese’ and ‘I can’t believe it’s not milk’. But the extension architecture is cumbersome. Brand names should suggest a mission and a purpose. During a recent visit to IFE I observed a new cocktail drink mixer called Monkey Balls. A brand name should be like a new super hero with its own ‘origins story’. A superhero called ‘Monkey Balls’ is going to struggle to get into production, whereas it’s easy to imagine ‘Red Bull’ with its own film franchise.

Foragers And Predators

Left: Not sure the brand Monkey Balls is going to fly. Below: Virgin is a brand that turns heads without pinning it down to a particular sector. Bottom: Heinz launching into new ketchup variations is an example of the Giant Predator approach.

However, they are prone to arrogance and this is when they start to over-extend and move into areas that are beyond their expertise and relevance.

The ‘Giant Predator’ is very much the second mouse that gets the cheese. When there is sufficient new market share available, they pounce with new product development and large marketing spend. Take the £600M beast Heinz Tomato ketchup which will carefully launch variants depending on market trends – currently there are Jalapeno, Mexican, and fiery, low sugar and organic incarnations, all based on established market trends. This ‘defensive’ approach plays safe by following the market, but exploits

Big brand owners can, broadly, be divided up

the brand’s huge consumer loyalty and

into two types: ‘Foraging Hunters’ - who lead

retail power.

markets and take risks or ‘Giant Predators’ -

There are two risks to the Giant Predator;

who watch the market and pounce on

one is that they sit on their hands too long

emerging developments.

before leaping into the market. Another

The ‘Foraging Hunter’ takes inspiration from Henry Ford: “If I had asked people what they

danger is over-segmentation which leads to walls of multi-coloured variants offering

wanted, they would have said faster horses.”

similar, overlapping benefits, leaving

They follow impulse and instinct to get ahead

consumers confused and threatening

of the trend. Brands like Innocent haven’t

the whole category’s success.

waited for consumers to tell them where to

In conclusion, choice of brand name is

go next, they’ve extended into markets like

a hypercritical success factor. 21st

water, fruit juices, ready meals and soon, fizzy

Century brand names need vision and

drinks, in a way that has led the market rather

purpose, they cannot be rooted in one

than followed. Foraging Hunters become known for taking risks and failure

single product. Similarly 21st century brands must be Foraging Hunters rather than becoming

of the ‘next big thing’ is rarely devastating for such brands

Giant Predators that only follow. Finally, if you’re considering

because they are built to test markets and consumers

launching a new brand, the bad news is that the name

understand that there is always a risk of failure in something new.

Monkey Balls has already been taken! LICENSING SOURCE BOOK EUROPE 2015

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Brands At BLE

Brand On The Run

Inset: Wayne Hemmingway is collaborating with IWM taking inspiration from the iconic Spitfire plane.

Food & beverage, beauty, music, publishing, sports and heritage are just some of the categories represented by more than 44 new exhibitors at this year’s Brand Licensing Europe. Here's a roundup of the brand action that you can expect.

Designs Are Airbound

A Page Turner

collaboration with Wayne Hemingway and the

portfolio of recognised

Hemingway Design team.

publishing brands and

Imperial War Museums (IWM) is set to reveal a new

Hearst has a strong

The Spitfire Collection is the first in a series of licensee

is bringing those names

designs between the pair, that takes its inspiration from

to BLE (represented by

the iconic Spitfire plane.

IMG). Reaching over

Marking the 75th anniversary of the Battle of Britain,

100 million readers per

the designs are also being launched just in time for

month and published

the IWM Duxford air show which sees 20 Spitfires

in over 60 countries,

take off from the historic airfield and flying in mass

Cosmopolitan

formation.

Magazine is the

Stand R10

Right: Beanstalk to represent Baileys and Guinness.

Drinking It In Beanstalk has announced several new additions to its client roster, including brands Baileys and Guinness on behalf of Diageo. Beanstalk has been tasked with the management and expansion of the brands’ already extensive licensing programmes, comprising of over 40 licensees globally in the categories of food, gift, fashion and lifestyle. Stand P100

Healthy Offering

In order to encourage greater take-up of vitamins among health-conscious UK males, leading magazine Men’s Health has launched its own range of vitamins, Men’s Health Lab in a deal brokered by Golden Goose. The Men’s Health Lab range has eight products, split across three categories – energy, performance and wellbeing. Comprising of Multi-Fit, Body Defence, Active Recovery, Energy Release, Mental Focus, Cardio Health, Joint Endurance and Vit D3 Max, each product boasts benefits and USPs which are new to the market and designed to appeal to men with hectic lifestyles.

Stand M52

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LICENSING SOURCE BOOK EUROPE 2015

Below: Hearst will be presenting its magazine brands at BLE.

handbook for millions of fun fearless females the world over. Another title available for licensing is the aspirational, cultural and elegant Harper’s Bazaar, which is published in 32 countries with a focus on high-end fashion, beauty and lifestyle. Meanwhile, Esquire is a leading premium lifestyle magazine about the interests, curiosities and passions of men, and is published in 28 countries. Stand N40

Below: Men's Health vitamins launch.

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Brands At BLE Above: Volkswagen will be making its BLE debut.

Driven By Global Ambition

Making its first ever appearance at BLE, Volkswagen (represented by IMG) is looking to grow its global retail footprint by investing in DTRs and co-branding initiatives with suitable retailers and brands. Volkswagen Zubehoer and IMG have grown Volkswagen’s licensing programme in just over three years’ to retail sales of more than £175m spread across more than 170 licensing agreements worldwide. Focusing to date on the history, design features and personality of the iconic Beetle, Camper Van and Golf GTI, the next three years growth is expected from existing licensees and new signings in categories such as apparel, accessories, bikes, luggage, watches, eyewear, furniture, camping and outdoor, consumer electronics, along with location-based projects such as holiday parks, cafes and diners.

Stand N20

Raining Cats And Dogs

Breakfast Brilliance

Battersea Dogs & Cats Home has partnered with Rapanui Clothing to create a range of adult and children’s t-shirts and hoodies for the world famous animal charity. Alongside new designs by Rapanui, the range also features artwork from much-loved illustrator Jason Chapman. The Home has also announced a new partnership with notonthehighstreet.com, who will be donating 5% of sales from a bespoke Battersea product collection to the Home. Notonthehighstreet.com is sponsoring the official re-homing pack, given to all new owners of a Battersea dog or cat and includes a catalogue of the chosen bespoke pet products. Stand Q15

Pink Key Consulting has served up a bowlful of success stories for its Kellogg’s Vintage brand including growing distribution with a range of products including housewares, apparel and gifts across all retail tiers in Europe. New products, including a food gifting range, will be appearing later this year in mass-market outlets across the UK. BLE 2015 sees two new launches - the launch of the Pringles brand new style guide and Egmont Publishing's portfolio contains classic comic artwork such as Roy of the Rovers, Battle including 'Charlie's War' along with artwork from a number of classic comics.

Stand K35

Right: Pink Key's licensing programme for Kellogg’s Vintage includes an Anya Hindmarsh bag.

Above: A women's cat nap t-shirt from Rapanui.

Followers Of Fashion The Victoria and Albert Museum has had notable success with its tie-up with high street fashion brand Oasis, launch a collection based on 11 botanical prints from the Museum’s textile and design archives. Pieces in the Oasis x V&A collection include kimono style jackets, wide-leg high-waisted trousers, voluminous culottes and A-line midi skirts. Stand F040

Snack Attack

Light refreshments will be on the menu from Start Licensing, showcasing the Britvic portfolio of drinks brands, including Tango, R Whites, Idris Ginger Beer, J20, Robinson's and Fruit Shoot. Brand activity includes R Whites confectionery from Crediton, an R Whites’ ice lolly from R&R, Fruit Shoot jam from Streamline and Robinson's Jellies from Symington's. Start Licensing also represents Burton's Biscuits for licensing with Jammie Dodgers being the first of its brands featuring in the licensing market. Finsbury Foods has developed a Jammie Dodgers celebration cake, which reached the finals in the Best Licensed Food & Drink Range category in The Licensing Awards.

Stand F04O

Right: Start Licensing gets a wobble on with its deal for Robinson’s Jellies from Symington's.

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Historic Royal Navy Vessels, Collections, Archives and much more...

COME SEE US AT BLE STAND L30 Tel: 02392 727583 www.nmrn.org.uk

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Brands At BLE

Mapping Out Licensing Potential

The iconic map and travel brand Stanfords is moving into licensing for the first time. Debuting BLE for the first time to announce the launch of its Edward Stanford Signature Logo brand and the digitisation of its historic archive. The Edward Stanford Signature Logo will be used to market its collection of historically unique cartography to potential licensees. The development is a response to customer demand for mapping and other travel-related products bearing images and branding from this iconic company, which has 162 years of history as a supplier of maps and guides to explorers, diplomats, royalty and general travellers.

Stand L21

Above: Stanfords is throwing its hat into the licensing arena for the first time. Left: Joe Browns is coming to BLE for the first time.

Everyday Joe E-retailer Joe Browns is making its BLE debut and will be showcasing its distinctive clothing brand. The company was set up as a lifestyle brand for men only, taking influences from all over the world to bring something a bit different from the norm and the traditional high street shops. The Yorkshire-based company later introduced a striking and individual womenswear range with bold colours, bright patterns, fabulous silhouettes and high quality, distinctive 3D detailing. Stand M47

Smiles All Round Smiley World will be returning to BLE this year with optimism brimming. Today Smiley delivers a unique 360-degree marketing & PR approach which creates exciting and emotive campaigns in partnership with thousands of retail stores around the world, generating annual turnover in excess of €150 million and selling a million products year round. Stand D115

Above: Smiley is beaming at the prospect of BLE.

Ship Shape

The National Museum of the Royal Navy (NMRN) already has 19 licensees on board, including Airfix, Bradford Exchange, Star Editions and SDL Imports, and is looking to expand this at BLE. NMRN (represented by Brands With Influence) comprises five museum sites and an historic fleet of major ships, such as HMS Above: The HMS Victory Victory, HMS Caroline and commemorative coin is part of a new HMS Alliance. It has a huge range from Westminster Collection. archive detailing the history of the Royal Navy and its iconic figures including Admiral Nelson. New deals include an agreement with The Old Board Company which will be using original HMS Victory timbers for a variety of wooden products, such as cheeseboards, carving boards, wine racks, bookends, tablet stands and gentlemen’s trays. Other deals have been inked with Westminster Collection for coins with copper from HMS Victory to be inserted into new silver £5 and £10 coins. Two deals have also been struck with Haynes for manuals on HMS Victory and HMS Caroline detailing their history and construction, plus Portfolio Group for souvenirs.

Stand L30

Digging In

JCB is celebrating 70 years and its licensing success is set to continue this year with its latest campaign which launched this year ‘Dig The Adventure’ encouraging children and their parents to venture outdoors, get active and explore the world around them. The great range of lifestyle images available reflect this drive and fully capture the JCB brand’s clear appeal to young fans. Aligned to this campaign, JCB will be showcasing its new collections of hard wearing outdoor clothing featuring bold and fun graphics designed to cope with everyday rough and tumble play. Visitors at the show can also view the new range of toys, targeted at a range of age groups; from preschoolers through to older collectors. This momentum continues in the adult sector with the launch of new products geared to the construction industry as a whole including work wear and footwear, tough mobile phone accessories, decorating products, batteries and even CCTV security towers.

Stand G020

Right: JCB clothing takes the brand into its 70th anniversary year. LICENSING SOURCE BOOK EUROPE 2015

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Face to face: saban brands ally ng

New York, New York Following on from the formation of the Saban Brands Lifestyle Group (SBLG) in December of last year, a new office and showroom for the division has recently opened up in the Big Apple. LSB spoke to SBLG managing director Dan Castle to discover what this new base means for the division and its ambitious growth plans.

Inset: Professional surfer Sally Fitzgibbons has been announced as the official brand ambassador for Piping Hot.

ith offices now open in the heart of the US in

that have a passionate consumer following and

New York, SBLG has put a firm marker on the

global reach."

licensing map for its growth intentions on the

In April the division announced another key

brand front. The new office also acts as a showroom to

development; the launch of an Advisory Committee for its

showcase its brands to retailers, licensees and buyers in

Lifestyle Group that will be dedicated to providing

the industry. Due to the global focus of Saban Brands

counsel for the company on its current brands and future

Lifestyle Group, there are also SBLG team members in the

acquisitions. The committee will meet quarterly and will

LA and Australia offices too. Under the leadership of md Dan Castle (who

comprise industry executives who will provide insights, guidance and strategic input to

previously served as vice president of international

SBLG and its growing portfolio. Mona

and strategic partnerships at Iconix Brand Group)

Bijoor was the first member appointed to

there are ambitious plans afoot for SBLG. "My focus

SBLGâ&#x20AC;&#x2122;s Advisory Committee. Mona is

is to help acquire brands and drive expansion within

founder and ceo of Joor, a digital

the companyâ&#x20AC;&#x2122;s diverse portfolio of fashion and lifestyle properties," he says simply. Dan explains why SBLG was first set up and announced at the tail end of last year. "It is a result of major expansion

wholesale marketplace that connects apparel brands with more than 100,000 retailers worldwide. SBLG's portfolio currently includes Paul Frank, Macbeth,

within our diverse portfolio of

Mambo and Piping Hot. "We

fashion and lifestyle properties," he

have recently acquired three

says. "The company has seen rapid

of the four brands and are

growth over the past year across

working on exciting plans at

these types of brands, so it was a

this very moment which we

natural progression for us to form

look forward to announcing

this division which aims to

soon," promises Dan.

actively acquire and grow brands

186

Paul Frank was Saban's first Left: Dan Castle, md of SBLG.

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Face to face: saban brands

That's Entertainment

Saban Brands has seen rapid growth over the past year in both the entertainment and lifestyle sectors. As a result, Saban Brand Entertainment Group (SBEG) and Saban Brands Lifestyle Group were created to further elevate its current and future portfolio of diverse properties. But how do these two divisions work alongside one another? "We work in tandem by sharing best practices and leveraging each others’ specific skill sets and resources. We now have the best of both worlds," insists Kirk Bloomgarden, svp of global consumer products at Saban Brands. This autumn, one of the key entertainment properties is Power Rangers, which debuted a brand new season, Power Rangers Dino Charge, on Nickelodeon in the US. "The season has been performing extremely well since its debut in February and is rolling out across Europe throughout the rest of 2015," says Kirk. "Global master toy licensee Bandai has also launched a new dino-themed toy line, with product also rolling out across Europe starting autumn 2015. In addition to the Power Rangers television series, Saban Brands, in partnership with Lionsgate, will Above: Kirk Bloomgarden, release a live-action feature film for the iconic franchise, which will resvp global consumer envision the classic Mighty Morphin Power Rangers and is slated to products, Saban Brands. Left: Popples is a new launch January 13, 2017. "We are working with all key licensees to Netflix series for kids. create a comprehensive movie-specific consumer products programme," says Kirk. Popples is another key new entertainment property, which is debuting in autumn 2015 as a Netflix original series for kids. "We have re-imagined the original Popples characters from the popular 1980’s toy line and television series for a whole new generation of kids," adds Kirk proudly. "In addition to the series, global master toy licensee, Spin Master, will be launching signature plush toys in the US in December 2015, with a global rollout of product across multiple categories and channels in 2016." And just as SBLG is on the look-out for new properties, the same is true of the Entertainment Group. Kirk comments: "Saban Brands is in growth mode. We’re looking for strategic acquisitions that complement our current brands, while also diversifying our existing portfolio." One way it has expanded its portfolio is through a partnership with Univision and SYCO Entertainment to launch La Banda, a new music-based reality entertainment competition to create the ultimate Latino boy band. Reaching the large US Hispanic demographic, Saban Brands will lead on the consumer products business for the new hit show.

lifestyle brand and is a globally recognised, iconic

With a strong slate already in place, Dan

brand that features artistic

makes no bones about the fact that SBLG is

and entertaining designs

on the acquisition trail. He comments: "We

inspired by the art of the

plan to grow the division through additional

handcraft, mid century

acquisitions as well as expanding the brands

modern design, music and

we currently have on an international scale."

pop culture.

For Dan these new brands need to have a point of difference from the existing

Its most recent acquisition is Australian surf brand

portfolio while also having a significant

Piping Hot and earlier in the

upside when it comes to growth. "We are

year it was announced that

interested in brands with a strong heritage,

Macbeth was to join the

a passionate consumer base and potential

SPLG portfolio. With rock

to grow and expand both domestically and

music as his muse, Macbeth

internationally. Those are some of the

is a brand of fashionforward products that were inspired by the music scene and the action sports lifestyle of Southern

Above: A new Power Rangers movie will be launching in 2017. Inset: Mambo was announced as a new brand under the SBLG umbrella earlier this year.

California that he grew up

qualities I find most important when assessing if a brand is the right fit for SBLG," he reveals. On a personal level Dan loves working in a place where he can work with brands that he is truly passionate about. "It’s also very

in. And rounding off the portfolio to date is Mambo, an

invigorating and drives me to search for even more

Australian fashion and lifestyle brand built on the four

brands that will add to the diverse portfolio of the rapidly

pillars of art, surf, music and humor.

growing Lifestyle Group," he concludes. LICENSING SOURCE BOOK EUROPE 2015

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State Of The Nation: Brands

On Brand Asides from the activity at BLE there's a whole host of other brand activity going on.

Talented Signing

Lipsy has announced its newest signing in the form of X Factor success star Fleur East. Following her 2014 triumph on the X Factor, in a deal brokered by Syco Entertainment, Lipsy has signed to work with the star collaboratively to create the Fleur East by Lipsy collection, which will be sold via Lipsy retail and franchise outlets and Lipsy’s website and Next online. The collection will comprise 20+ pieces that have been co-designed with Fleur and Lipsy’s in-house design team, influenced by the star’s personal style.

Above: Fleur East has tied up with Lipsy for a clothing range.

Palaces Reach the Finals Historic Royal Palaces, the independent charity that looks after the Tower of London, Hampton Court Palace, Banqueting House,

Truly Humbled

Kensington Palace,

Above: Kate Humble's new bath and body collection launches in Waitrose.

Kew Palace and

With its sound green credentials and an extensive product

Hillsborough

collection, the arrival of new eco-friendly brand ‘Humble’,

Castle, has been

founded by broadcaster Kate Humble and licensed by

feted for its

Brands with Influence is set to take on the world of

anewed two

natural beauty.

licensed activity

The bath and body collection by BroadOak Toiletries is

of late. Briers, in

available in two floral fragrance blends inspired by Kate’s

association with

love of the countryside and her farm in Monmouthshire. From Sweet Pea and Verbena to Rose and Frankincense,

Historic Royal Palaces, reached the finals in the Best

both fragrance ranges comprise of a hand wash, hand

Licensed Brand Range category for its Baroque inspired

lotion, intense hand cream, body lotion and body wash. In

gardening tools and accessories collection.

addition, the Rose and Frankincense range includes a

Then innovative nature of Historic Royal Palaces’ fashion collection with Hobbs - Collection No. 4 did not go

luxurious bath honey. All ingredients are sustainably sourced and carefully

unnoticed either, having made it through in the Innovation category in the Licensing Awards. This collection was

selected to minimise the impact on waterways. Humble launched exclusively into Waitrose nationwide

inspired by Queen Charlotte’s Cottage, an enchanting

this summer, with a large range of other retailers following

rustic retreat in the grounds of Kew Palace.

on in autumn.

Above: Baroque gardening tools from HRP.

Inset The Nascar superstore.

Trackside Retail

NASCAR, with the help of e-commerce partner Fanatics, has launched a new at-track shopping experience for fans, which is attracting new licensees. Gone are the days of fans having to trek to individual haulers for their favourite driver or team, stand in line and “belly up” to a counter to point and select merchandise they’d like to purchase. In a new Trackside Superstore the size of 1.5 football pitches, fans can browse every specialty Shop (Drivers, Tailgate, Ladies, Kids and Collectibles) prior to checking out at one of the 60 centralised check-out stations, as well as being able to order online with free shipping.

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State Of The Nation: Brands

Below: A Cosmopolitan whiff will be in Boots stores this autumn.

Cars And Fragrances In The Mix

IMG has penned two new deals with very different audiences in mind. Firstly, it has been brought on board to support a licensing programme by motorcycle manufacturer Ducati Motor Holding, covering a full range of lifestyle products including clothing, accessories, toys, perfume and the Ducati Caffè. IMG will be Ducati’s exclusive global licensing representative, in a multi-year deal to work across all Ducati licensed products. Meanwhile, IMG has also brokered a deal for the launch of Cosmopolitan The Fragrance, drawing on the popularity of the world’s leading young women’s magazine. Distributed by Jigsaw, the fragrance debuts in September exclusively in 350 Boots stores across the UK and online at boots.com. Following the UK launch, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia later this year.

Museum Comes To Market launched a global licensing campaign to build on its strength as a unique institution with strong marketing potential. As a world-famous institution focused on nothing less than the entire cultural Museum is enormously popular

Earlier this year, interior design brand Brabantia launched an exclusive Retro Bin collection with the ‘Queen of prints’ - Irish designer Orla Kiely. Brabantia celebrated the new capsule collection (which comprises three different sizes of bins) with a larger-than-life installation and a retroinspired VW camper van exhibited next to Tower Bridge in London.

Below: The Brabantia Orla Kiely launch attracted attention in the capital.

All Aboard

The British Museum has

history of humankind, the British

Where’s You Bin?

Above: A face mask from the British Museum.

with visitors from around the world. Once selected, the new licensing agent will help the Museum develop a campaign which has the values that have made the Museum one of the world’s best-known and best-loved institutions at its heart. The campaign will also aim to offer an additional source of funding for the upkeep of cultural artefacts and to support the Museum’s national and international engagement work.

Following Tradestock’s new licensing partnership agreement with Transport for London, new products being launched include FreeForm trays featuring London Underground Maps. The trays are a result of Tradestock’s new printing technology and its Academy Project, enabling the company to design, develop and deliver bespoke designs across core product ranges with short lead times. Keith Nye, md of Tradestock said his design team is relishing the prospect of developing the Transport for London kitchen and tabletop collection, having the opportunity to pool designs from a rich and Above: Mapping it out – Tradestock’s exciting heritage. FreeForm Transport for London design. Below: Chrysanthemum from The Monsoon Home Dinnerware Collection by Denby.

News In Brief

Denby has been working with Monsoon to launch new glassware and tableware, plus accessories such as cake tins, tea towels and oven gloves that form The Monsoon Kitchen Collection by Denby. Oily Rag Clothing Co has appointed KDBC Media/MHG Licensing to represent the successful Suck – Squeeze – Bang – Blow (SSBB) across the UK. Already well established in women’s apparel and underwear, Oily Rag Clothing is now looking to open up SSBB to today’s market for both women and men. Urban sport and lifestyle brand Bestial Wolf, the leader brand of freestyle scooter’s segment in Spain and is now looking for new licensing opportunities to generate appeal across the globe.

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State Of The nation: Sports

A Sporting Life With The Ashes regained, the Tour de France bagged and world championship successes on the track and in the pool, it’s already been a great year for UK sport. Now, as the gaze and expectation of the sporting public is on the imminent Rugby World Cup 2015, LSB casts its eye over some highlights of the licensing sporting year ahead.

Football Came Home!

Spurs Partners With Fanatics

own licensing programmes in-house by a team headed

deal with Fanatics, the largest retailer of licensed sport

by Nicky Stanton and including LIMA UK Rising Star

merchandise in North America. The licence enables Fanatics

2015, Matthew Glynn.

to sell a bespoke range of apparel and headwear through its

For the first time in its history, The FA is managing its

Explaining the decision, Nicky Stanton, senior commercial acquisitions manager at The FA, points out that The FA, as a

Tottenham Hotspur has announced a multi-year licensing

online stores in USA and Canada, alongside an existing Tottenham Hotspur Under Armour range.

not for profit organisation, has a lot to shout about - not

Inset: The FA has a lot to shout about. Below: Spurs continues to grow its presence in North America.

least its commitments to the game. “Among the chief advantages will be that the greater revenues generated from licensed products will be ploughed back into football, at every level of our national game… from grassroots to Elite”. To this point, The FA has already invested over £100m over the last four years into the game to provide football for everyone and it’s The FA’s partners and consumers buying official product that enable The FA to consistently support the game. Nicky anticipates licensees will profit from dedicated service and support from The FA team, creating stronger partnerships, while retailers will benefit from a closer relationship with The FA, who will aim to tailor products to their needs and consumer demands. The net result is a closer working relationship between The FA and companies seeking to use the licence for their products - and who want to support The FA’s core aim of developing ‘Football for Everyone’. The FA will also be supporting its licensees and retailers with the launch of a new style guide and design direction to help develop a new range of products. This will include a focus on specific consumer related products of all age ranges, including, for the first time, a children’s option. “It is an exciting time for us as we look to partner with new sponsors and licensees and to become fully immersed in the world of licensing.” concludes Nicky.

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Sporting Nibs The Scottish FA’s new licensees include The Diamond Studio (for bespoke high end jewellery); Taylor Bowls, Mymo (for phone accessories); Am Ball (for miniature trophies); Creative Distributions and the renewal of the Source Lab licence. The George Best Estate, exclusively managed by IMG, has announced that it has partnered with football-fashion brand COPA, to develop a range of fashion forward t-shirts featuring legendary images of George, both as a player and celebrity. George Best, in a partnership with Electronic Arts, will also feature as the newest footballing ‘legend’ in its global FIFA franchise. Launching in the UK on September 25, Best will appear alongside other footballing greats, including Zico, Zidane and Pele.

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State Of The nation: Sports

Footysuit Mums

St Andrews Gets Into The Swing

To complement its core infant and toddler range of clothing, Footysuit has introduced a new range of NRL licensed activewear tights for women. The first product sees a range of premium activewear tights across all 16 NRL teams, Queensland and NSW State of Origin teams. From a European perspective, Footysuit is now working with the French

Inset: Footy loving mums.

Football Federation (FFF) and Montpellier FC to produce a range of infant Footysuits.

Classic Sportswear From Nickelodeon

Nickelodeon & Viacom Consumer Products has teamed up with Scimitar Sports, one of the UK’s leading custom sportswear manufacturer of performance sportswear for clubs, charities, corporate and mass participation events, to produce a range of fully licensed classic sportswear featuring Teenage Mutant Above: In the saddle with SpongeBob! Ninja Turtles and SpongeBob SquarePants cycle jerseys and run vests. The Turtles range features the shell and breastplate of the retro 1980’s Heroes in a Half Shell, while the SpongeBob SquarePants line features the smiling face of the world’s most famous yellow sponge.

West Ham Licensing Builds

Working in partnership with licensing agent, CPLG Sport, West Ham United is bolstering its licensing programme for the 2015-2016 football season - the last season at the Boleyn Ground before the high profile move to Queen Elizabeth Stadium. New additions include Aykroyds-TDP on apparel, Grange Communications on publishing and Bassbuds on premium audio equipment. In addition, Forever Collectibles continues to build on its strong offering of core gifting and glassware, with new product launching in the Autumn.

After a successful Open Championship in July 2015, St Andrews Links and CPLG have announced an exciting new partner in their commercial licensing programme. JS International Europe has secured rights for Europe and the Middle East to produce a range of St Andrews Links branded golf accessories. Launching at retail Autumn 2015, the product range includes wallets, belts and hip flask sets. CPLG Sport has also successfully secured a four year extension to an existing agreement with golf simulator specialist Golfzon. The deal will see Golfzon continue to use all St Andrews courses Above: Shooting from the hip? This duo in its state-of-the-art launches this autumn. golf simulators. St Andrews Links is already represented across a host of categories, including apparel, textiles and video games with licensees including prestigious names such as Brooks Brothers, Ulster Weavers and EA Sports.

Cheers For Le Tour! CPLG has secured an exciting collaboration between Tour de France and licensee Re-Wine. The range of wines, bottled exclusively in France, is available in three grapes, Corbieres Blanc, Corbieres Rouge and Bergerac. Product packaging symbolises key colour classifications from the race itself – namely the green sprinter, red polka ‘king of the mountain’ and yellow leader’s jersey.

Above: Re-Wine takes the yellow jersey. Below left: Bassbuds tuning into the Hammers.

Moto GP Looks To Grow

With over 70 licensees and over 1,000 products available worldwide Dorna Sports S.L will be exhibiting its main brand and property MotoGP at this year’s Brand Licensing Europe as it looks to increase its list of partners and expand into new product categories and markets. Left: Moto GP revving up BLE. LICENSING SOURCE BOOK EUROPE 2015

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State Of The nation: Sports

England Rugby Set For The Big Kick-Off

As England hosts the greatest rugby tournament in the world, the spotlight is now on Twickenham Stadium, the Home of England Rugby until the final on October 31. Already managing a licensing programme boasting over 40 licensees, CPLG has announced a host of new licensees for England Rugby. Recent deals sees new product in a number of categories including publishing, electrical, FMCG, accessories, and training equipment partners. One exciting new collaboration is through Premier Licensing’s Bleacher Creatures, which has developed a range of uniquely true-to-life plush figures for online sale.

Inset: True-to-life England Rugby! Below left: Available at local Mothercare stores. Right: Brand new from Topps.

Scrum My Stuff

Mothercare is now selling a small range of England Rugby apparel and accessories to support the Rugby World Cup 2015. The range, manufactured by Brecrest, includes tshirts, rugby shirts, socks, accessories and a range of baby apparel. Product is being ranged in selected stores centred around towns of the stadiums hosting matches as well as an online presence. To capitalise on the feel around the Rugby World Cup, the range launch benefits from a significant front of store treatment, complete with bespoke POS and graphics, in these key locations for around four weeks from early September.

Try Try And Try Again

Fashion and novelty accessories company, Icon Live, launched its official collection of Rugby Football Union accessories in time for the sport’s biggest tournament, the Rugby World Cup 2015. Product is available through a number of retailers, including Asda, Tesco, Sainsbury’s, Sports Direct and The Range. The red and white unisex range includes a silicone shield bag charm featuring the signature rose and England Rugby logo. The iconic anthem, ‘Sweet Chariot’, appears as a slogan on the jelly wristbands, available in white or red. In addition to these, the ‘Try, Try and Try Again’ slogan features on a wrap band and fluffy faux fur headband. Left: Icon Live’s Sweet Chariot!

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Topps Attax Rugby

Collectables company Topps has launched its first-ever trading card series for rugby fans. As an official partner of the England rugby team, the inaugural ‘Rugby Attax’ trading card game is the only official 2015 England rugby card collection available in the category. The all-new England collection, which is the only licensed product in the trading card sector, has been created to celebrate this year’s rugby extravaganza played on home soil. This is the first time that the company, primarily known for its hugely successful Match Attax official Premier League football trading card game, has created a trading card collection for the sport. Available since August 2015, the collection features over 240 cards to collect, including legends of the game, star players, Hundred Club cards and Man of the Match cards.

SMMEX Announces A Two Day Event

Marking its 18th anniversary, SMMEX International returns to Wembley Stadium 1- 2 February 2016 as a two day event. Building on a successful seminar schedule, 2016 will feature a full schedule of speakers over the two days. Confirmed speakers already include Manchester United, The FA, Samsung, LIMA and Sainsbury’s. Above: SMMEX now over two days.

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BLE Sports Days

Inset: A busy time for sport licensing at BLE. Below: Darren Brechin, event director BLE.

Team Sheet With the licensing industry anticipating another strong performance from Brand Licensing Europe 2015 (London Olympia 13-15 October), visitors will be able to see firsthand, one the of the largest and impressive ‘team sheets’ for sports licensing ever assembled. LSB spoke to BLE’s event director, Darren Brechin, about the growing importance of sport to the exhibition and industry as a whole.

of sports that are being recognised at BLE.

billion global licensing market. Sports

sporting brands as they embrace what

licensing alone was responsible for $26

licensing can do for them,” says Darren. “PGA

billion in sales, and accounted for 11% of the

Tour is taking its first stand this year, for

market last year.

instance and, for the first time, BLE will see

n its recent study, LIMA identified sports

Darren is keen to highlight the broader reach

as one of the top five licensing categories dominating the $241.5

“We're seeing increasing take-up from other

the likes of Tour de France and Roland Garros

Not surprisingly, sports licensing is an important growth area for Brand Licensing

Tennis participating. Also, Dorna Sports S.L

Europe (BLE) and Darren Brechin, event

will be exhibiting its MotoGP property -

director of the UBM Advanstar show, has watched the sector develop over the past few years, since Chelsea Football Club and Arsenal Football Club promoted their licensing programmes by taking stands at the show. Reflecting the increasing global reach of the sport, football clubs now have strong representation at BLE, with the likes of Adidas - AC Milan, Real Madrid, Paris St. Germain and Manchester City all confirmed alongside Chelsea and Arsenal Football Clubs for this year’s exhibitor line-up.

Who’s There?

BLE 2015 exhibiting sports team sheet includes : ● Adidas - AC Milan ● Adidas- Real Madrid Global ● Merchandising SLU ● Roland Garros Tennis ● Paris St Germain ● Manchester City FC ● The Tour de France ● Arsenal Football Club ● Bear Surfboards ● Chelsea Football Club ● Dorna Sports SL – Moto GP ● FIFA ● PGA Tour ● UEFA 2016

looking to increase its partners and expand into untapped categories.” Darren also points out that the show's growing educational programme will mirror this industry trend. “At least two sessions in the Brands and Lifestyle Theatre will be dedicated to the business of sport licensing” says Darren. BLE now boasts a very strong ‘team sheet’ of sports brands, with some of the largest global players now recognising the importance of licensing and how the show can help them realise their full potential in playing the licensing game! LICENSING SOURCE BOOK EUROPE 2015

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THE ORIGINAL

SPORTS MERCHANDISE & LICENSING SHOW IS BACK AT THE BRIDGE

To book a stand or to register free of charge as a visitor, visit:

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Chelsea FC are hosting the Sports Merchandise & Licensing Show, to be held on Monday 16th November 2015 at Stamford Bridge. Back for the second time at the new and improved time of year, better suited to conversations regarding development of Autumn/Winter 2016 ranges.

Book a stand with us, and in return we can offer you: • Low and super competitive prices: email now for a quote: merchandiseshow@ChelseaFC.com • On site facilities: two modern and stylish hotels with preferential room rates, plus two top class restaurants Marco Grill and Frankie’s Sports Bar & Diner • Easy transport links

To book a stand or to register free of charge as a visitor, visit:

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Retailer Face To Face

Admirably Sainsbury’s Inset: The collection at Sainsbury’s encapsulates key elements of the Admiral brand.

scene in 1914, Admiral has been creating inspiring performance and lifestyle apparel for the UK’s leading clubs and players. Among its many claims to fame, in 1966, the iconic year for the sport in which England won the World Cup, it was Admiral that supplied the playing jersey to England’s goalkeeper, Gordon Banks! Throughout the

The UK iconic heritage sportswear brand, Admiral, has teamed up with Sainsbury’s to launch an exclusive menswear collection. Signing an exclusive three year agreement with sports brand Admiral for Retro and Gold, this is the first time that Sainsbury’s has launched a separate clothing brand from Tu. LSB strides out with Sainsbury’s Seth Harrington, head of menswear design to find out more.

Keegan and Gary Lineker, played in Admiral kits, and the England strip that Admiral created for the 1982 World Cup remains one of the most distinctive designs in British football. Over the decades, more than 50 teams have been sponsored by Admiral; British and international teams across football, cricket, cycling, rugby and the Olympics. With this long history, and inherent kudos, it makes for an attractive brand partner for Sainsbury’s, enabling it to leverage its position in the menswear market. The inaugural Admiral collection includes two distinct ranges, Retro and Gold, each of which having a definitive style that gives a nod to Admiral’s history in football, both on

he menswear market is worth about £10bn

and off the pitch.

per year, of which 40% are estimated to

This Admiral Autumn 2015 collection,

through brands & sportswear – a sizeable

comprising of 28 items and prices from

chunk to go for. Having identified a growing trend of vintage-based sportswear with a British heritage Sainsbury’s saw the potential of a tie up with Admiral, a sporting brand known to many. Admiral is a brand with a great heritage, which over the last hundred years has played a part in many historical moments in British football and fashion. Since it first came on the

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1970s and 1980s football figureheads, including Kevin

£16-£30, was launched in 90 Sainsbury’s stores nationwide from July. The Retro range looks at the rich back catalogue of the Admiral archive and focuses on the brand’s hero football kits for inspiration, communicating the nostalgia of seasons past. Sainsbury’s has recognised that the sportswear trend that was prevalent Left: Sainsbury’s Seth Harrington.

LICENSING SOURCE BOOK EUROPE 2015

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Retailer Face To Face

on the Spring-Summer 2015 catwalks, continues to be key and believes the Admiral Retro range offers men the perfect pieces to work the look in a modern wearable way. The Gold range is a modern take on British heritage menswear, a look steeped in history and style. Autumn 2015 sees the launch of tipped polo shirt and a range of trousers, a bespoke front of store POS.

gingham-checked shirt and

With this fanfare and prominence

knitwear that uses a mix of cotton

instore, Sainsbury’s has definite

and cashmere.

belief in its new ‘team mate’ brand.

Commenting on the launch, Seth

From Admiral’s perspective, Tim

Harrington, head of menswear design at Sainsbury’s said “We are

Gardiner, sales and marketing

really excited to be working with

director at Admiral Sportswear Ltd

Admiral to exclusively carry both the

sees the partnership with Sainsbury’s

Gold and Retro ranges for Autumn 2015. As the Sainsbury’s menswear design team continues to grow, we have focused on creating product that showcases both our style and design credentials. We hope to inspire and expand our fan base with this heritageled collection.” Ensuring prominence instore, each product in the collection is hung on Admiral hangers and features a Gold or Retro swing ticket and back neck label. Sainsbury’s has also introduced

A Sporting Record

● Admiral was founded in 1914 by Christopher Cook and Harold Hurst as Cook & Hurst Ltd as a brand for its underwear. ● The Admiral brand was originally supply underwear to troops in World War One. ● Purchased in 1958 by Bert Patrick to increase sales under the Admiral brand. ● Admiral supplied four shirts to England goalkeeper, Gordon Banks, for 1966 World Cup. ● Leeds United become the first English football club to wear Admiral kit in 1973. ● Admiral signed a deal with The FA to produce the first commercially available England shirt in 1974 ● Admiral became the official kit supplier to England Cricket in 2000. ● After a break in manufacturing, in 2011 Admiral Sportswear Ltd was established, putting the brand back on the British fashion map, with a style led impetus.

as a perfect fit. “For us, Sainsbury’s was an obvious choice and a natural home for Admiral. We knew this relationship would allow Admiral to remain true to its sporting heritage and routes in menswear style. By launching in Sainsbury’s, we are able to bring the collection to a huge audience of fans, welcoming a new generation to the Admiral family.”

Top: Admiral, an iconic heritage sportswear brand. Left: That England shirt. Above & right: Sainsbury’s is heavily focusing on Admiral in-store.

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Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

The Sourceâ&#x20AC;Ś Key Contacts:

Advertising and Commercial

Ian Hyder: ianh@max-publishing.co.uk Rob Willis: robw@max-publishing.co.uk

News and Editorial

Samantha Loveday: saml@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk @LicensingSource @LicensingSource Licensing-Source

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The Licensing Q&A

How I Got Started Ever wondered how some of the best-known execs in the business found themselves working in licensing? Or what they’d be doing if they weren’t? LSB delves a bit deeper into licensing lives, beginning with FCP’s Sandra Vauthier-Cellier.

Sandra Vauthier-Cellier, Senior vice president EMEA, Fox Consumer Products

My route into licensing went something like this… I discovered the licensing sector by accident. At the time I was heading up marketing and communications at E. Leclerc’s central buying office in France. I was looking for a role in London and found an advertisement in Marketing Week magazine for a category manager, Europe for Coca Cola. During my first interview I understood that the role was in fact to work for The Beanstalk Group, which was managing the consumer products business for The Coca Cola Company brand portfolio. It was at this point when I found out about the licensing industry and its secrets.

How many years in the industry? Nearly 16 years. When I was growing up, I had no idea licensing was an industry so I wanted to be... Many things depending on my age! One thing I loved and wanted to be was a detective. I was crazy about a series of books called Bobby - La - Science (Encyclopaedia Brown) from the 1960s by the New York writer Donald Sobol. The deal I am most proud of is… Securing two DTRs supported by a full cross promotion marketing and communications campaign with Auchan and Alcampo for the Mary-Kate and Ashley brand. This was about 12 years ago and DTRs at the time were rare. This deal was a first in the retail industry in France and Spain and was for more than 150 SKUS across 24 categories. My most interesting experience in licensing has been… From figuring out if I could rent a helicopter from Charles De Gaulle airport to land onto Carrefour headquarters building, to playing Pokémon trading card game with a five year old without knowing the rules, to learning about the agility of dogs and which one to have at BLE! The best piece of advice I’ve ever received is… Always listen to your gut feeling. If I wasn’t in licensing, I would be… Running my own boutique hotel in Provence and promoting my own in-house brand of health and beauty products. Who do you admire most in the industry? Without a doubt, Marjorie-Jacqueline ‘Marge’ Simpson. In a film of your life, which licensed character would play you? In my personal life, my husband would say Little Miss Bossy, but I see myself more as Little Miss Curious.

Inset: If she didn’t work in licensing, Sandra would be running her own boutique hotel in Provence. Above: The Simpsons’ matriarch – Marge – is much admired by Sandra.

If I could change anything about the industry, it would be... Nothing. The industry has become stronger and more professional over the years and valued by other sectors. LICENSING SOURCE BOOK EUROPE 2015

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Charity Fundraising Event For The Light Fund The Southern

Light Fund Quiz Thursday 19 November 2015

New location this year Arsenal FC (Royal Oa k room)

Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts 7.00pm - Quiz ends approx 10.30pm The cost is £65 per person and this includes food Registered charity 1145596 www.lightfund.org

Directions to Emirates Stadium Getting to Emirates Stadium is simple, London’s comprehensive public transport system will take you within a few minutes walk of the ground where clearly located pedestrian signs will help you find your way on-street. Your Name........................................................................................................... Tube and Rail Both Arsenal and Holloway Road Stations (Piccadilly Line) are around three Team Name (e.g Braindead).............................................................. minutes walk from the ground. Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium Company Name(s).......................................................................................... and should be slightly less crowded than Arsenal Station. Kings Cross is the main station for overground rail and is also served by many Address.................................................................................................................. underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. Alternatively, a short overground rail journey of one stop will take you to .................................................................................................................................... Finsbury Park station. Bus .................................................................................................................................... Buses are fast and convenient with connections passing the ground on all sides. Main bus stops are located on Holloway Road, Nag's Head, Seven Sisters Road, Telephone ........................................................................................................... Blackstock Road and Highbury Corner. Direct, high frequency services from much of north and central London travel within five minutes walk of the ground. Walking e-mail...................................................................................................................... Local pedestrian routes will be clearly signposted from all local transport gateways directing you along approved routes to the stadium Signature.......................................................... Date...................................... For further information on travel in London please visit www.tfl.gov.uk

Please go to the Arsenal website which provides information regarding hotels; http://events.arsenal.com/general-information/accomodation.html

Number of teams (teams should comprise 4-8 people) =

Number of tickets £65 each =

WE DO NOT ACCEPT AMERICAN EXPRESS I enclose a cheque made to The Light Fund for £.......................................................................................... Please debit my

Visa Electron

Mastercard Maestro

Solo with the amount of £.......................................................

JCB

Card No:

Valid From: Expires:

NAME AND ADDRESS

Security Code:

Name

(These are the last 3 numbers on your signature strip on the back of your credit card)

IF YOU PAY BY CREDIT CARD, WE NEED THE NAME OF THE CARDHOLDER AND THE CARDHOLDER’S ADDRESS (IF IT IS DIFFERENT TO THE ADDRESS ON THE LEFT)

Organisation Address

Name Organisation Postcode

Address

Telephone E-mail

Postcode

To send the form to us, post to: LIMA UK, attn: Ryan Beaird (rbeaird@licensing.org) Suite 4, 500 Avebury Boulevard, Milton Keynes, MK9 2BE Telephone bookings to 01908 802863. (Please ensure cheques are made payable to The Light Fund and not to LIMA)

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LICENSORS

Licensors

LICENSING SOURCE BOOK EUROPE 2014

LICENSORS

Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc. In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future. The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.

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elen Oxenbury’s award-winning illustrated edition of Alice’s Adventures in Wonderland introduces a more modern Alice for today’s audiences. Her unique and original interpretation of Lewis carroll’s popular story has inspired a stunning range of products that bring a contemporary touch to this classic tale. Alice’s Adventures in Wonderland celebrates 150 years in print this year with celebrations taking place all over the world. The first products based on Helen Oxenbury’s Alice in Wonderland launched earlier this year with more product lines, including a beautiful selection of stationery, due to roll out in autumn 2015 and throughout 2016. Licensees incLude: Mary Gannon design, Robert Frederick, Flame Tree, Aquarelle

“An Alice for the new millennium . . . a triumph of design and rare quality” The Guardian

Appealing to both children and adults, Alice’s Adventures in Wonderland is a brand for all ages

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is a popular British illustrator who loves to draw. Alice loves taking inspiration from the hustle and bustle of life around her and is often out and about with her sketchbook capturing interesting faces or well-loved land marks. However Alice still loves nothing better than an afternoon in her studio, elbow deep in old type books and coloured inks, with her constant companion Roger the sausage dog. )N\MZ OZIL]I\QVO NZWU *I\P QV _Q\P I Å Z[\ KTI[[ LMOZMM )TQKM [M\ ]X studio in London and has been busy ever since, with a client list including Vogue, Penguin Books, The Times and Waitrose. In recent years Alice’s city UIX QTT][\ZI\QWV[ PI^M XZW^MV M[XMKQITTa XWX]TIZ IVL TML PMZ \W KZMI\M PMZ Å Z[\ licensed product ranges which have met with great commercial success. Alice was spotted by Metrostar in an article in The Observer which tipped her as “ … the next Emma Bridgewater”. Since joining them, she has already had PMZ Å Z[\ XQK\]ZM JWWS IKKMX\ML Ja ?ITSMZ *WWS[ Alice’s licensed gift products are produced by Temple Island Collections and are sold in many iconic attractions and outlets serving visitors to the UK, including John Lewis, WH Smith and Waterstones. Metrostar is now seeking to extend Alice’s designs into new product areas such as stationery, ceramics, home textiles and children’s clothing.

For further details about Alice Tait licensing, please contact Claire Potter at Metrostar on 0207 720 4007 and claire@metrostarmedia.co.uk

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With 33 million Facebook likes, 6 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015, Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.

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For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager mgilmore@arsenal.co.uk Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU 213

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Visit us on Stand Q15 at BLE

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Battersea Dogs & Cats Home is a world famous charity brand. New artwork and style guide available Autumn 2015. Brand values: Care, excellence, love, family, history and tradition

Target audience: Pet owners, animal lovers, adults and children

Licensing opportunities include: Apparel and accessories Gift and homewares Toys and games Back to school Arts and crafts

Royalties from the sale of licensed products go towards supporting the work of Battersea Dogs & Cats Home. Registered charity no 206394

Lucy McCredie 020 7627 9319 l.mccredie@battersea.org.uk 219

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We’re going on a bear hunt. We’re going to catch a big one. What a beautiful day! We’re not scared.

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Channel 4 brings first TV adaptation of We’re Going on a Bear Hunt to screen for Christmas 2016 The animated 30 minute special of the best-selling picture book is co-produced by Walker Productions and makers of The Snowman and The Snowdog, Lupus Films Major PR and advertising campaign begins autumn 2016 Written by former Children’s Laureate Michael Rosen and illustrated by Helen Oxenbury, the award-winning classic picture book has sold over 4 million copies in the UK and over 9 million copies worldwide We’re going on a Bear Hunt has been on the Bookscan Consumer Market Top 5000 list since records began In 2014, We’re Going on a Bear Hunt entered the Guinness Book of World Records for the Largest Reading Lesson as part of the brand’s 25th anniversary celebrations www.jointhebearhunt.co.uk For further information and details on licensing opportunities please contact the Walker Licensing team.

Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: 020 7396 0909 • www.walker.co.uk

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• Boofle has achieved a significant presence in the card and gift markets with over 35m greetings cards sold. • Unique distinctive style - highly appealing, resonating with a wide customer profile.

• Strong licensing programme in place with best in class licensees across major product categories. • Multi-platform exposure, growing social fan base & comprehensive PR & Marketing support.

Lee House, 109 Hammersmith Road, London W14 0QH Tel: 020 3757 2170 alicia@drilicensing.com

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The original

SporTS MerchandiSe & licenSing Show iS back aT The bridge

To book a stand or to register free of charge as a visitor, visit:

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To book a stand or to register free of charge as a visitor, visit:

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CHLO

Produced by Splash Entertainment, Chloe’s Closet is a pre-school animated TV series on Milkshake and Cartoonito. Targeted primarily at girls aged 18 months to 4 years, Chloe’s Closet transports Chloe and her friends to fantastic worlds and adventures through her magical closet during their dress-up play. ‘Chloe’ currently appears on Milkshake only at weekends. From September 2015, ‘Chloe’ will be shown on weekdays at 6.10am creating a fabulous new platform for Chloe in the UK. In addition, due to global ratings success, Splash Entertainment is in production on a third season. Other facts about Chloe : The animated TV series is currently licensed to 24 international territories. Licensing is already established in Spain, France, Germany and Benelux. In the UK, on a Milkshake weekends only platform, ‘Chloe’ has reached a massive 61% of girls aged 4-6 and 39% of housewives with children aged 0-3. ‘Chloe’ rates +81% above her slot average for all individuals on Cartoonito. ‘Chloe’ has been an integral feature of Milkshake’s Live Party Party! show through 2015 and regularly appears in children’s magazines Blossom, Cute and Rainbow Fun. Rainbow Productions provide Chloe’s character costume. European licensee partners include Simba (toys), Panini (publishing), Sun City (apparel), Cife (arts & craft activities).

Chloe’s move to weekday transmission on Milkshake will transform her UK proﬁle and provide a wonderful platform for licensed products in 2016 and beyond. Metrostar is seeking partners for Chloe’s Closet in all key licensing categories.

For further details about Little Suzy’s Zoo licensing, please contact Claire For further details about Chloe’s licensing, please contact Claire Potter atMetrostar Metrostar on 0207 917 and 6791 and claire@metrostarmedia.co.uk at on 0207 720 4007 claire@metrostarmedia.co.uk

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ÂŠ FremantleMedia Limited MMXV

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LICENSED TO THRILL A WHOLE NEW GENERATION OF FANS!

DUTY HAS CALLED AND THE WORLD’S GREATEST SECRET AGENT, DANGER MOUSE, BLASTS BACK ONTO OUR SCREENS. ACTION AND COMEDY COLLIDE IN THESE ALL NEW ANIMATED ADVENTURES! •

CBBC PREMIERE SEPT ‘15

•

LAUNCHING INTERNATIONALLY ON NETFLIX AND OTHER FTA BROADCASTERS FROM SPRING ‘16

•

JAZWARES TOY LINE HITS SHELVES SPRING ‘16

•

FURTHER CATEGORIES FROM BTS ‘16

•

DANGEROUSLY DYNAMIC MARKETING AND PUBLICITY SUPPORT!

Tracy Griffiths VP, Licensing & Consumer Products, EMEA & Australia, Licensing Worldwide T: +44 207 691 6777 E: tracy.griffiths@fremantlemedia.com

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FROM DIGITAL TO PHYSICAL In this world a life without emoji is unimaginable. Nowadays emoji have become an integral part of our daily communication, with over 6 billion emoji icons sent daily. They connect people every day around the world and have a growing impact culturally and socially. The emoji company offer an unbeatable licensing package that includes a vast and growing library of emoji icons for commercial use, as well as trademark and copyright protection for the logo, the brand name and the individual emoji icons. Come on board as a license partner and distribute your products under the official emoji branding.

emoji® – the official brand. • Multi demographic appeal • Over 6 billion emoji icons are sent daily • Universally recognized • Extensive style guide containing over 1000 high resolution emoji icons

For UK licensing enquiries please contact:

Jens Drinkwater jens@globalmerchservices.com Gabbi Langdorf m gabbi@globalmerchservices.com Visit us at BLE 2015 Booth G018

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ENGLAND RUGBY

LICENSING

The Brand

The Team

Ruckley

World Rugby Museum Collection

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Properties

Licensing Agent

England Rugby Ruckley England Rugby Ambassador World Rugby Museum Twickenham Stadium CPLG Copyright Promotions Licensing Group Ltd 3 Shortlands, London, W6 8PP Tel: +44 (0)20 8563 6400 cplg.com cplginfo@cplg.com

FACTS: 12 million adults in England are supporters of rugby 56% of those supporters have children 69% of supporters are ABC1 (versus a national average of 50%) 78% of supporters think rugby demonstrates positive values England host the Rugby World Cup in 2015 - September 18th – October 30th 2015 2.8 million tickets available & estimated cumulative television audience of over 4 billion.

RUCKLEY: He is the England Rugby team’s biggest fan. Best friend and secret star. After digging under the pitch at Twickenham and ﬁnding a clear, crystal rugby ball with a perfect red rose inside it, Ruckley was transformed from an overly enthusiastic bulldog into an even more enthusiastic bulldog who wears the England rose with bucket loads of pride. Ruckley will bring to life rugby for children aged 5-11, he will be embedded across everything we do in this area in the build-up to the Rugby World Cup in 2015 and beyond. Check out the latest animation on enlandrugby.com/ruckley *Figures from quantitative research conducted by Flamingo and Brainjuicer on behalf of the RFU. January 2013 (ﬁeld work October 2012)

englandrugby.com

Rugby Football Union. The England Rose is an official registered trademark of the Rugby Football Union.

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CICELY MARY BARKER

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Property Licensing Agent

Flower Fairies Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures@ uk.penguingroup.com

Since their first publication in 1923, this perennial classic has been a constant favourite around the world through both books and merchandise. Revitalised A/W, S/S style guides and brand assets now available Over 60 licensees worldwide and publishing translated into 20 languages High profile brand partnerships throughout 2015 including Taylors of Harrogate and TfL Year of the Bus sculpture trail Focus on growing key categories including apparel, accessories, outdoor furniture and accessories, gardening products, homewares and soft furnishings

FLOWER FAIRIESâ&#x201E;˘ ÂŠ The Estate of Cicely Mary Barker 2015 Licensed by Penguin Ventures

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THE BEST-SELLING AND REVIEWED FOOTBALL MANAGEMENT SIMULATION GAME IN THE WORLD. More than 10 million sales worldwide. Core audience 16-34; with a very high male weighting. A highly engaged fan-base who play FM for an average of 220 hours per year. Multi-award winning series, with accolades coming from all around the world. A respected voice in the football world and a part of football culture. Biggest markets include; UK, Nordics, France, Italy, Turkey and North America.

ÂŠ Sports Interactive Limited. Published by SEGA Publishing Europe Limited. Developed by Sports Interactive Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. SEGA is registered in the U.S. Patent and Trademark Office. Football Manager, the Football Manager logo, Sports Interactive and the Sports Interactive logo are either registered trademarks or trademarks of Sports Interactive Limited. All rights reserved. All other company names, brand names and logos are property of their respective owners.

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For merchandise licensing queries, please contact Jason Rice Email: jason.rice@sega.co.uk | Tel: +44 (0) 208 996 4568

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i love you to the moon and back

Based on the beloved picture book by Sam McBratney and illustrated by Anita Jeram 000-000_LSB_Autumn_2015.indd 100

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is the simple yet powerful story that has captured the deep and tender bond between parent and child for 20 years. Iconic phrases and beautiful illustrations have enabled this unique picture book to become the brand that says ‘I love you’ for millions of parents and families all over the world.

• Guess How Much I Love You is

the ultimate expression of unconditional love and is the perfect baby gift brand for celebrating a new arrival

• Over 28 million copies sold and now available in 53 languages

• Brand new contemporary designs added to 2016 style guide

• Nationwide PR and marketing campaign to run throughout 2016 to support new product and publishing launches

• Licensees incLude:

Rainbow Designs, Paul Dennicci, Suncrest, RG Jarrett, Gemma, Neviti, Coochy Coo Nappy Cakes, Aquarelle, GB Eye, Carousel, Robert Frederick, Demco, Kimm & Miller, Boo Gallery, Three Crowns Confectionery, Paul Lamond, Universal

www.guesshowmuchiloveyou.com Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: 020 7396 0909 • www.walker.co.uk Guess How Much I Love You™ Sam McBratney and Anita Jeram © 2015

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Property Licensing Agent

Hairy Maclary and Friends Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email:p Penguinventures@ uk.penguingroup.com

Hairy Maclary is a literary classic with timeless appeal and an innocent and uncomplicated style of fun. Hairy Maclary is always ready for mischief – a cooler dog there has never been! More than 10 million books sold worldwide of which Hairy Maclary from Donaldson’s Dairy has sold over 1.5 million copies Hairy Maclary features in the Book Trust top 100 best books for 0-5 year olds 20 stories in the series, each published across a variety of formats Hairy Maclary from Donaldson’s Dairy featured storybook in Book Trust’s ‘Booktime’ promotion sent to approximately 1 million four to ﬁve year olds Key categories include plush, games, stationery and paper products

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Be inspired by the past and create for the future...

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Make it SUMMER EVERY DAY with Home and Away and license the Summer Bay lifestyle. Available for licensing for the first time Celebrating 30 years in 2018 Ongoing broadcast on Channel 5 and RTE Strong and loyal TV and social audiences Brand new Home and Away style guide introducing the Summer Bay lifestyle inspired by the iconic Aussie beach Target categories: apparel, beachwear, health & beauty

You know we belong together… Property: Home and Away Licensor: Seven Network – Australia Contact: For licensing opportunities say G’day to Kate Green, Licensing Manager: kagreen@seven.com.au

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JOIN US AT STAND N15 October 13-15, Olympia, London

265

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– Launching ‘The Spitfire Collection’ by Hemingway Design for IWM – Licensing Awards 2015 finalists – Dedicated in-house Brand Licensing team and extensive collections

STAND R10 licensing@iwm.org.uk iwm.org.uk

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» Eu Europe’s urope’s

largest lar lar rg gest construction brand c on nstruc u tion n b rand

»O Over ver I m million ill o illi on n m machines achine es s »7 70 0 y ye years ear ars heritage heri ritage ag g » IIn n th t the he d dictionary ictio on nary »O Over ver 5 50 0 licensees lice cens se ees »L Licensed ice ensed r retail et e tail s sales ale es s o over ver £ £85 85 million million per pe p er annum er annum num

»E Experiential xperiential

p partnerships ar tner rships across UK a cross the t the U K

C Come ome and and s see ee u us s o on n stand stand G G020 020

#digtheadventure # digttheadventure re m y f irst JCB Consumer Products Tel: +44 (0)18 89 593499 email: sam.johnson@jcb.com w w w.jcbhighstreet.com

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Where Stories Come To Life

FROM THE STUDIO THAT BROUGHT YOU PITCH PERFECT

In Cinemas December 2015

Stand D-020

adverts LIC BIZ 2015-V4.indd 3 000-000_LSB_Autumn_2015.indd 100

W C

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T T

Where Stories Come To Life Stand D-020

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ÂŠ 2015 Hasbro

28/08/2015 13:06 09:52 01/09/2015

Truly unisex brand with

heritage & trust

Cozy Coupe in UK

NEW ranges for Autumn

Imaginations In Motion™

www.littletikes.co.uk www.mgae.com

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Ranked #1 toy brand in the UK*

Property: Little Tikes Licensor: MGA Entertainment Ltd. Contacts: Justin McGiffin, EMEA Email: jmcgiffin@mgae.com Tina-Louise Foster, UK & IRELAND Email: tlfoster@mgae.com Juli Boylan, GLOBAL Email: jboylan@mgae.com

Experts in providing fun for over 40 years Licensing Target Market: Boys & Girls 0-6 years Products that encourage active and imaginative play and that get small bodies moving, spark curiosity, create wonder and let kids dream big.

Refuel your licensing with Little Tikes Come and play if youâ&#x20AC;&#x2122;re a licensee who shares our values, target audience and has strong distribution. *NPD UK June 2015

UK Office MGA Entertainment Ltd, 50 Presley Way, Crownhill, Milton Keynes MK8 0ES UK

US Office MGA Entertainment Ltd, 16380 Roscoe Blvd, Van Nuys, CA 91406 USA 277

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Man V Fly is an exciting new entertainment format which shows the epic battle between one man and one fly. Itâ&#x20AC;&#x2122;s unique, fun and energetic â&#x20AC;&#x201C; perfect for creating a buzz! Full of tongue-in-cheek, quirky humour, it appeals to the YouTube generation. Hysterically funny commentary is provided by a legendary fly swatting champion. Perfect for brand extensions across sponsorship, consumer products and mobile applications. Sold in Argentina, Peru, UK, Uruguay and the US.

For more information please contact: Lindsay Pearl Director of International Licensing & Interactive E: Lindsay_Pearl@spe.sony.com T: +44 (0) 207 406 3012

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MR BENN SOURCE BOOK 2-15_MR BENN SOURCE BOOK 1_13 10/09/2015 10:40 Page 1

Top retailers pay homage to

2011 Liberty of London use MR BENN as the springboard for their Spring/Summer fabric collection. “The pure escapism and extraordinary adventures of the much-loved MR BENN were the original inspiration for this collection.” Emma Mawston - Head of Design, Liberty Art Fabrics.

2013 MrPorter.com commission a four-minute animated film starring MR BENN for their Christmas promotion. “Mr Benn is an iconic character; someone who inspires a warm sense of nostalgia, a surprising sense of adventure, and a quiet irreverence - and manages to hide all these attributes with disarming good manners and immaculate dress sense. The perfect gentleman. And the perfect MR PORTER.” Jeremy Langmead - Editor-in-Chief.

2014 Jermyn Street shirtmakers Turnbull & Asser produce an exclusive range of silk squares featuring MR BENN. “Mr Benn was a character I loved from my childhood, but also he represented a quintessential Englishman that resonated with our customers and reflected what I was trying to do at Turnbull & Asser, so when the opportunity came to do a collaboration I jumped at the chance.” Dean Gomilsek-Cole, Head of Design.

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Property:

Licensor: Clive Juster & Associates The Cottage, Stoney House, Stoney Lane Axminster, Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com

, You re at Liberty to try it on, Sir

Keeping the brand alive Clive Juster & Associates, who manage the brand on behalf of David McKee, are finding novel ways to keep the brand alive. Four years ago the company began a relationship with the publishing and merchandising divisions of the UKâ&#x20AC;&#x2122;s prestigious Tate Galleries, who have begun a programme of re-publishing the original Mr Benn books along with some exclusive merchandise, while Hodders are publishing new picture book editions. Around the same time Tall Stories, creators of the Gruffalo and Room On The Broom stage shows, have added a wonderfully inventive Mr Benn show to their repertoire. There is even a Mr Benn opera and a feature film in the offing. Images ÂŠ2015 Liberty, MrPorter.com, Turnball & Asser, David McKee.

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www.mrbenn.co.uk

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86% BRAND GLOBAL AWARENESS • MY LITTLE PONY HAS

• DELIVERING REVENUE OF OVER

$1B GLOBALLY

350 LICENSEES DEVELOPING PRODUCT ACROSS 17 CATEGORIES •

•

32 GLOBAL PUBLISHERS WITH 450 TITLES

• HIGH END FASHION INDUSTRY INCLUDING

ALICE VANDY, COLETTE , FYODOR GOLAN, AND LUISAVIAROMA •4

OUT OF 5 ALBUMS ON THE BILLBOARD TOP 10 CHART

Where Stories Comes To Life

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B&LLA A5 DPS 2016_v8_Layout 1 25/09/2015 08:43 Page 292

Wednesday 20 April 2016

Venue - The Dorchester Hotel, Park Lane, London

You will be sent a paid invoice following receipt of payment

Security Code:_______________ Start date:___/___Expire___/___

Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk

The Brand & Lifestyle Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk

B&LLA A5 DPS 2016_v8_Layout 1 25/09/2015 08:43 Page 293

FROM THE

ORGANISERS OF

THE LICENSING

AWARDS

www.brandlicensingawards.co.uk Other sponsors include

HEADLINE SPONSOR

SUPPORTED BY

MEDIA PARTNER

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Property Licensing Agent

Nelly and Nora Brands with Influence Parkside, Basingstoke Road, Heckfield, Hampshire, RG27 0LN Tel: +44 (0)1189 326121 Email: info@brandswithinfluence.com www.brandswithinfluence.com

Nelly and Nora is a charming series with curious stories about the weather. Launched on CBeebies August 2015

The show focuses on the core relationship between sisters Nelly and Nora and their experiences with the weather. There are 52 x 7â&#x20AC;&#x2122; episodes and every episode happens because of something to do with the weather.

Woof

Peak episode viewing audience of over 500,000 with a 3.7% share for all individuals 4+. Already the International programme distribution. top rated show on the Walker Books and Immediate channel Media already on board for books and

magazines.

For more information on the brand and licensing opportunities please contact info@brandswithinfluence.com 297

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Box Office Sensation! Sequel in development! Major international campaign activity in discussion 150+ licencees worldwide - expanding licensing programme and presence across all markets New international product launches for 2016 include: apparel and accessories, toys, QSR promotions, back-to-school, healthcare, arts and crafts, nursery items and more Robust publishing programme from HarperCollins sees new titles and formats launching worldwide, including new audio books narrated by Hugh Bonneville UK - Fastest selling DVD in 2015 and ranked number 1 in the official BVA charts. Over 1 million units sold in just 5 months! USA - Paddington will feature in the Macy’s Day Parade for the next two years and a new high profile promotion is set to launch early 2016 Ongoing Paddington concerts around the world, 7 planned in the UK for A/W 2015 with more to be announced Paddington made over $263 million at the worldwide box office, was nominated for 2 BAFTAs and won a UK Empire Film Award and is still to launch in Japan Over 200 different promotions and partnerships took place worldwide to support the first film release - rise in brand awareness globally.

www.paddington.com 3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44(0) 203 714 1181 Fax: +44 (0)203 714 1189 UK Licensing enquiries contact - rachelclarke@copyrights.co.uk International Licensing equiries contact - pollyemery@copyrights.co.uk ©P&Co Ltd/SC 2015 Licensed on behalf of Studiocanal S.A. by Copyrights Group

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ratings driver to Nick Jr.*

new property in the UK Toy Market**

ÂŁ4.7

8.9

million viewers since launch***

million retail sales in 2015**

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PAW Patrol has cemented itself as a key player in the pre-school market. Following 2 hugely popular TV series, 2016 will see the launch of season 3, as well as expansion into new and exciting product categories.

on a roll... • 50:50 boy/girl viewership will enable wide expansion into girls focused product areas, featuring the female characters • Multiple new & exciting partners signed for innovative product development in 2016 • Extensive retail activations across key retail accounts planned for 2016 • Season 3 in production

17-29 Hawley Crescent, Camden Town, London, NW1 8TT consumerproducts@nickeldeon.co.uk *Source: BARB, All Homes, Nick Jr. (stagger), K4-14, Inds 4+. Premieres w/c 5th May 2015 Mon-Fri 4.30pm. **Source: NPD Data August 2015. ***Source: BARB, All homes, Nick Jr. (incl. +1) and Channel 5 (incl. +1), Kids 4-15, 1st Jan-24th August 2015, Mon-Su all hours, reach based on 1+ 3 mins cont viewing © 2015 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

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David McKee

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Rupert Fawcett Art - Watt The Devil - Fandango - Fred - Daddy - Off The Leash ...where the business of licensing is an art 312-313_LSB_Autumn_2015.indd 313

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THE D OGS D ON’T KN OW IT’S A GAME ! Release The Hounds is the first ever horror game show. It’s immersive, endlessly surprising and combines ‘edge of your seat’ horror with hilarious comedy entertainment. The UK’s season one exceeded its slot average by +79% among Adults 16-34. The show was a top UK trend on Twitter throughout the series. Season two launched in September on ITV2 in the UK. Several licensing opportunities are still available.

For more information please contact: Lindsay Pearl Director of International Licensing & Interactive E: Lindsay_Pearl@spe.sony.com T: +44 (0) 207 406 3012

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Sarah Lamb as The Sugar Plum Fairy in The Nutcracker. ÂŠ ROH / Johan Persson 2009

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ROYA

Based at the Royal Opera House in London’s Covent Garden, The Royal Ballet is one of the foremost ballet companies in the world. Renowned for its productions of both heritage and classic ballets and new commissions by some of the leading choreographers in the world today, The Royal Ballet’s work is seen not just at the iconic Covent Garden theatre but across the world through the Live Cinema Season, on television, live streaming and DVD and on international tours. The Royal Opera House carefully selects partners to work with its brands under license: • The Royal Ballet and the British fine jewellery house Boodles have collaborated to create the stunning Pas de Deux collection. • The Royal Ballet has embarked upon an exciting collaboration with Michael Talbot and the Calken Gallery which includes an impressive sculpture of Royal Ballet Principal dancer Edward Watson. • Ballet Spectacular, published by Carlton Kids, covers all aspects of ballet from history and choreography to staging and performances. The title is richly illustrated with imagery from Royal Opera House Collections. • Cocorose, London’s exclusive Royal Ballet Collection of foldable ballet pumps now includes five designs. Each one is presented in a luxury travel purse with an accompanying black satin shoulder bag folded into its back pocket. Other recent licensing partners include: Marks & Spencer – girls’ occasion wear Joules – girls’ leisurewear Flame Tree – calendar Frances Lincoln – stationery Freddy – women’s exercise wear Something For the Girls – greetings cards L’Occitane – body care Pepper & Mayne - Royal Ballet Cashmere Collection Metrostar began working with The Royal Ballet in 2015 to develop and grow its licensing programme in its key international markets. In support of this, The Royal Ballet has produced a range of licensing assets inspired by three of its most iconic productions: Swan Lake, The Sleeping Beauty and The Nutcracker.

For further details about Little Suzy’s Zoo licensing, please contact Claire Potter

For further details about Royal Ballet licensing, please contact Claire Potter at Metrostar on 0207 917 6791 and claire@metrostarmedia.co.uk at Metrostar on 0207 720 4007 and claire@metrostarmedia.co.uk

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M O C . S K BI U R . W WW

St i l lt h eBE ST SE L L I NGT OYSo fal lt i me ! Oneo ft h emo s tre c o gni s e dd e s i gnso f t h e2 0t hCe nt u ry BRANDNE Ws t y l egu i d eav ai l ab l e f o r2 01 5 / 1 6 Ma nyc a t e go ri e ss t i l lav ai l ab l et ol i c e ns e

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Property Licensing Agent

The Snowman™ and The Snowdog The Copyrights Group Suite 2 29-30 Horse Fair Banbury Oxon, OX16 0BW Tel: 01295 724420 Contact: rachelclarke@copyrights.co.uk

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SONIC STARS IN HIS FIRST EVER CG-ANIMATED TV SERIES, ADDING TO THE UNIVERSE OF VIDEOGAMES, TOYS AND MERCHANDISE. THE NEW TV SHOW FEATURES COMEDY, FRIENDSHIP, ROBOT BATTLES, AND SAVING THE WORLD AT THE SPEED OF SOUND.

Over 230 million Sonic video games sold or downloaded worldwide Sonic has appeared in more than 80 games to date More than 5 million Facebook fans New CG TV series set to roll out with major broadcasters across EMEA territories throughout 2015 into 2016

BLE STAND C030

FOR LICENSING QUERIES, PLEASE CONTACT: US, CANADA & LATIN AMERICA: René Flores Email: rene.flores@sega.com Tel: +1 415 701 3935 www.sonicthehedgehog.com

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EUROPE, MIDDLE EAST & AFRICA: Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568 @sonic_hedgehog

REST OF WORLD: Yukari Takeuchi Email: yukari.takeuchi@sega.com Tel: +81 3 6871 7122 /sonic

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11/09/2015 16:57

Property Licensing Agent

Spot Penguin Ventures 7th Floor, 80 Strand, London, WC2R 0RL Tel: +44 (0) 207 010 3405 Email: penguinventures@ uk.penguingroup.com

Eric Hill’s loveable puppy, Spot, has been an integral part of early childhood since he first appeared in the classic lift-the-flap storybook Where’s Spot? in 1980. New baby, infant & toddler style guide available Translated into over 60 languages with over 60 million books sold worldwide ‘I Love Spot’ baby books range extended to include new ‘Touch and Feel’ playbook UK and international opportunities across new apparel, gifting, layette and toys © Eric Hill / Salspot, 2015 Licensed by Penguin Licensing

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A GLOBAL BRAND LIFTS OFF SERIES 2 COMING SOON A BIG HIT WITH BOYS ON TV AND IN STORE TOP CHOICE OF BROADCASTER SIGNED IN 40 COUNTRIES OVER 50 LICENSEES SIGNED THUNDERBIRDS.COM ITVSTUDIOSGE.COM/MERCHANDISE

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速

Toot LSB New 2015 v3.indd 2 000-000_LSB_Autumn_2015.indd 100

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Toot LS

Adapted for TV by Lupus Films, Toot the Tiny Tugboat is a 52 x 11” pre-school animated TV series on Milkshake, Cartoonito and Netflix UK. It is based on Sebastien Braun’s lovely picture book, ‘Toot and Pop!’ Targeted primarily at kids aged 18 months to 4 years, Toot has made a brilliant start on TV and has recently been promoted by Milkshake to the highly popular 9am weekday slot.

Toot’s Platform

• Toot ﬁrst appeared on Milkshake in October 2014 and on Cartoonito in March 2015 and has been available to download from Netﬂix UK since August 2015. • Toot appears every weekday on Milkshake, four times a day on weekdays on Cartoonito and twice a day on Cartoonito at weekends. • Toot has a busy website, twitter and Facebook presence and is available to download from the Milkshake website. • Toot appears regularly in Picturehouse Cinema’s Toddler Time feature.

Toot’s Performance

• Toot performs +20% better than his slot average for all individuals on Milkshake. • Toot performs +63% better than his slot average for key demographic, boys aged 4-6 on Milkshake. • Toot performs +55% better than his slot average for all kids on Milkshake. • Toot has already reached 30% of Housewives with children aged 0-3. • In total, Toot has reached 3.7million individuals.

New for Toot!

• Toot’s new 9am slot on Mikshake has 3 times the audience of his previous 6.35am slot. This is a game changer for Toot and will give him a truly outstanding platform for licensed products. • Toot’s ﬁrst toddler apparel will launch in Spring/ Summer 2016.

Metrostar is seeking partners for Toot in all key licensing categories.

For further details about Little Suzy’s Zoo licensing, please contact Claire Pott For further details about Toot the Tiny Tugboat licensing, at Metrostar on 0207 917 and on claire@metrostarmedia.co.uk please contact Claire Potter at6791 Metrostar 0207 720 4007 and claire@metrostarmedia.co.uk

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•

• •

•

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â&#x20AC;˘

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EPIC CONSUMER PRODUCTS PROGRAMME FULL UK RETAIL T COVERAGE

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For more information on licensing opportunities, please contact Warwick Brenner:

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368_Licensees Section Break_NEW LSB 2008 GRID 25/09/2015 15:27 Page 217

LICENSEES

Ă&#x201C;

LICENSEES

Licensees

368

Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.

LICENSING SOURCE BOOK EUROPE 2014

Apparel

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Apparel

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Apparel and Accessories

BIOWORLD Europe

understands your brand.

Our business is

to grow yours

with licensed lifestyle products.

We work with brands like

and many more BIOWORLD Europe Molenwerf 23 1911 DB Uitgeest, NL +31 (0) 251 31 62 38

BIOWORLDEUROPE.COM 371

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Back to School

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Back to School

373

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Bedding

room for imagination

VISIT OUR NEW WEBSITE

www.characterworld.com Tel: +44(0)845 004 9217 Email: info@characterworld.com

374

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Bedding

HASBRO and its logo, MY LITTLE PONY, and all related characters are trademarks of Hasbro and are used with permission. © 2014 Hasbro. All Rights Reserved. Manufactured and distributed by Character World

My Little Pony ‘Pop’ Single Duvet Set Colours and design may vary from those illustrated

375

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Bedding

www.starwars.com

the force has awoken with our awesome range of star wars bedding accessories

376

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Bedding

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Bedding

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Bedding

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Books

In stores now!

Publishing for a new generation

Breaking free near youâ&#x20AC;Ś

For more information, contact: books@centumbooksltd.co.uk 380

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Food and Drink

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Fashion Accessories

Specialist in Licensed Fashion Accessories

For further information please email: sales@vmc.co.uk Or visit us at www.vmcaccessories.co.uk For latest updates LIKE US ON FACEBOOK www.facebook.com/vmcaccessories

382

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Fashion Accessories

HOT NEW BRANDS - COMING SOON!

vmc

a c c e s s o r i e s

383

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Footwear

STEP OUT IN character

Expert Shoemakers Since 1887

William Lamb Footwear Ltd, #PUUPNCPBU 3PBE 8BLFmFME 8' ": www.wlamb.co.uk

384

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Bags/Umbrellas & Accesories

BAGS FULL OF character

Leading supplier of licensed bags, umbrellas and related accessories.

Trade Mark Collections Ltd. 5IF (SJQ *OE &TU -JOUPO $BNCSJEHFTIJSF $# 9/ www.trademarkcollections.com

385

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General Giftware

386

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Greeting Cards and Calendars

The Home of Licensed Calendars d , Diaries & Greetings Cards follow us on facebook & twitter

/DaniloCalendarsUK

@CalendarsUK

Danilo Promotions Ltd | Waltham Abbey | EN9 1AS | 01992 702 900 | sales@danilo.com | www.danilo.com © 2014 Under License to Bravado Merchandising. Published by the Bravado International Group Ltd. / TM & © Universal Studios / © Disney / The Great British Bake Off © Love Productions 2015 Licensing By Metrostar Media Ltd / BBC DR WHO & Top Gear (word marks and logos) are trademarks of the British Broadcasting Corporation and are used under licence. / © HJL DESIGN LTD. / © 2015 Spin Master PAW Productions Inc. All Rights Reserved. / © 2015 Studio Lambert Limited. All Rights Reserved. / © P&Co Ltd / SC 2015. Licensed on behalf of Studiocanal S.A. by Copyrights Group./ © ITV Studios Limited / Pukeko Pictures LP 2015. All copyright in the original Thunderbirds TM series is owned by ITC Entertainment Group Limited. / © MOOSE Enterprise Pty Ltd, 2015./marvel/© Volkswagen 2015./ Jurassic World is a trademark and copyright of Universal Studios and Amblin Entertainment, Inc. Licensed by Universal Studios Licensing LLC. All rights reserved.

51094_LSB ad 2016_A5.indd 1

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Home Textiles

388

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Home Textiles

389

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Housewares

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Nightwear

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Nightwear

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Charity Fundraising Event For The Light Fund The Southern

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Number of teams (teams should comprise 4-8 people) =

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NAME AND ADDRESS

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IF YOU PAY BY CREDIT CARD, WE NEED THE NAME OF THE CARDHOLDER AND THE CARDHOLDER’S ADDRESS (IF IT IS DIFFERENT TO THE ADDRESS ON THE LEFT)

Organisation Address

Name Organisation Postcode

Address

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Nightwear

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Nightwear

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Nightwear/Underwear/General Apparel

398

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Nightwear/Underwear/General Apparel

www.misirli.co.uk twitter.com/MisirliUKLtd

Itâ&#x20AC;&#x2122;s a

Watch this space for new licenses! 399

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Party Products

New Party & Balloon ranges available to order now!

Minions

The Good Dinosaur

Paw Patrol

Barbie See our full collection of partyware, balloons & costumes on our website! TEL: +44 (0)1908 288 500 E-MAIL: sales@amscan-uk.co.uk WEB: www.amscan.co.uk ©Amscan 2015, ©Anagram 2015 All rights reserved

400

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Party Products

KYLO REN AIRWALKER™

The Force Awakens

BALLOONS ready to order now

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Party Products

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Party Products

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Party Products

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Party Products

HOW TO TRAIN YOUR DRAGON 2

How To Train Your Dragon 2 ÂŠ 2015 DreamWorks Animation L.L.C.

405

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Posters/Calendars/Stationery

406

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Posters/Calendars/Stationery

407

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Posters, Merchandise and Wall Art

408

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Source A5 Ad_v8_NEW LSB 2008 GRID 25/09/2015 14:34 Page 56

The Sourceâ&#x20AC;Ś Key Contacts:

Advertising and Commercial

Ian Hyder: ianh@max-publishing.co.uk Rob Willis: robw@max-publishing.co.uk

News and Editorial

Samantha Loveday: saml@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk @LicensingSource @LicensingSource Licensing-Source

Toiletries

410

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Toiletries

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Toiletries

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Toiletries

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13 -15

Organisers of:

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Toys

415

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US Team Sports

416

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US Team Sports

417

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418_Listings Section Break_v8_NEW LSB 2008 GRID 25/09/2015 15:28 Page 260

LISTINGS

Ă&#x201C;

Listings LISTINGS

The following pages contain listings of contributors to The Licensing Source Book.

418

LICENSING SOURCE BOOK EUROPE 2014

listings Autumn 2015_v8_Layout 1 25/09/2015 13:13 Page 419

Licensor Listing (of contributors)

Aardman Animations

Baby Cow Animation

Tel: +44 (0)117 984 8485 Fax: + 44 (0) 117 984 8900 Email: laura.daniel@aardman.com, rob.goodchild@ardman.com Website: www.aardman.com Contact: Laura Daniel â&#x20AC;&#x201C; Licensing Manager, Robert Goodchild â&#x20AC;&#x201C; Head of Licensing

Tel: 0203 696 5200 Email: simon@babycow.co.uk, laura@babycow.co.uk Website: www.babycow.co.uk Contact: Simon Quinn, Laura Smith

Gas Ferry Road, Bristol BS1 6UN

Allsorts Media 15 Grove Place, Bedford. MK40 3JJ

Tel: 44(0)1234 212411 Email: john@allsortsmedia.co.uk, claire@allsortsmedia.co.uk Website: www.allsortsmedia.co.uk Contact: John McInnerny, Claire Atherton

Arsenal Football Club Highbury House 75 Drayton Park London N5 1BU

Email: licensing@arsenal.co.uk Contact: Matthew Gilmore - Senior Global Licensing Manager

Art + Science International 1 London Road, Arundel, BN18 9BH

Tel: +44 (0)1903 885669 Email: peter@artistsandscientists.com Website: www.artistsandscientists.com Contact: Peter Rooke, Karen Clarke

5-6 Foley St, London, W1F 8JG

Battersea Dogs & Cats Home 4 Battersea Park Road, London, SW8 4AA

Tel: 0207 627 9319 Email: L.McCredie@battersea.org.uk Website: Battersea.org.uk Contact: Lucy McCredie

Brands With Influence Parkside Basingstoke Road Heckfield Hampshire, RG27 0LN

Tel: +44 (0)1189 326121, Email: martin@brandswithinfluence.com, dom@brandswithinfluence.com Website: www.brandswithinfluence.com Contact: Martin Lowde - Managing Director Dom Wheeler - Director

Bulldog Licensing 7th Floor South Tower, 26 Elmfield Road, Bromley, Kent, BR1 1WA

Tel: 020 8325 5455 Email:info@bulldog-licensing.com, Website: www.bulldoglicensing.com Contact: Rob Corney

LICENSING SOURCE BOOK 2015

419

listings Autumn 2015_v8_Layout 1 25/09/2015 13:13 Page 420

contributors)

Cake Entertainment

Clive Juster & Associates

Tel: + 44 (0) 20 7307 3230 Direct line: + 44 (0) 20 7307 3235 Mobile: + 44 (0) 7968 850 722 Email: EGalton@cakeentertainment.com Website: www.cakeentertainment.com Contact: Edward Galton

Tel: 01297 631 944 Email: rollo.rights@btconnect.com Website: www.clivejuster.co.uk Contact: Clive Juster

76 Charlotte Street, 5th Floor, London, W1T 4QS,

Cartblanche Group Chichester Business Park City Fields Way Tangmere Chichester West Sussex PO20 2FT

Tel: 0044 (0) 1243 792600 Email: ruth.leonard@cbg.co.uk, Sarah.quigley@cbg.co.uk Website: www.cbg.co.uk

Cartoon Network

16 Great Marlborough St London W1F 7HS Tel: 020 7693 1118 Email: graham.saltmarsh@turner.com Website: www.cartoonnetwork.co.uk Contact: Victoria Saint – Publishing, Annabel Rochfort – Live Events & Attractions, Leila Loumi – Apparel, Maria-Rosaria Milone - Senior Director Category Management EMEA

Chelsea Football Club Stamford Bridge, Fulham Road, London,SW6 1HS

Tel: 0207 975 1900 Email: Charlotte.wheeler@chelseafc.com, mark.bell@chelseafc.com, Website: www.chelseafc.com Contact: Charlotte Wheeler, Mark Bell

420

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The Cottage Stoney House Stoney Lane Axminster EX13 5BU

Coolabi Group 9, Kingsway, 4th Floor, London. WC2B 6XF

Tel: +44 (0)20 7004 0980 Email: info@coolabi.com Website: www.coolabi.com Contact: Nancy Dos Santos

The Copyrights Group 3 Cambridge Court, 210 Shepherds Bush Road, Hammersmith, London, W6 7NJ

Tel: 0203 7141181 Email: nicholasdurbridge@copyrights.co.uk lindapooley@copyrights.co.uk lisacarroll@copyrights.co.uk pollyemery@copyrights.co.uk rachelclarke@copyrights.co.uk rebeccalangston@copyrights.co.uk Website: www.copyrights.co.uk Contact: Nicholas Durbridge – Chairman and CEO, Linda Pooley – Creative Director, Lisa Carroll – Head of Product Development, Polly Emery – Brand and Marketing Director, Rachel Clarke – UK Licensing Director, Rebecca Langston – Brand and Licensing Manger

listings Autumn 2015_v8_Layout 1 25/09/2015 13:13 Page 421

Licensor Listing (of contributors)

Tel: 020 8563 6400 Email: strevor@cplg.com Website: www.cplg.com Contact: Stephen Gould - Managing Director UK, Suzanne Trevor - Brand Marketing Manager

DC Thomson & Co 185 Fleet St, London, EC4A 2HS / 80 Kingsway East, Dundee, DD4 8SL

Tel: 01382 223131 Email: awatkins@dcthomson.co.uk, mlindsay@dcthomson.co.uk, gtait@dcthomson.co.uk, ian@startlicensing.co.uk Website: www.dcthomson.co.uk Contact: Allison Watkins – Head of Brands, Martin Lindsay - The Broons and Oor Wullie Licensing Manager, Gordon Tait – Lead New Product Development Manager, Ian Downes – Licensing Agent

DHX Media 3 Shortlands, London W6 8PP

Tel: 020 8563 6400 Email: licensing@dhxmedia.com Website: www.dhxmedia.com Contact: Tom Roe

Discovery Consumer Products Building 2, Chiswick Park 566 Chiswick High Road London W4 5YB

Tel: +44 (0)208 811 3049 Email. ian_woods@discovery.com, charlotte_payne@discovery.com Website: www.discoveryconsumerproducts.com Contact: Ian Woods - Senior Regional Director Licensing UK, EMEA and LatAm, Charlotte Payne - Regional Manager Licensing UK, France and Emerging Business

DRi Licensing

Lee House 109 Hammersmith Road London W14 0QH Tel: 020 3757 2170 Email: alicia@drilicensing.com Website: www.drilicensing.com Contact: Alicia Davenport

Enlicense 5 Johnstone Road Christchurch BH23 3NG Tel: 01202 388903 Fax: 07528806187 Email: rupert@enlicense.com Contact: Rupert Waters

Entertainment One 45 Warren Street, London W1T 6AG

Email: eonelicensing@entonegroup.com Website: www.eonelicensing.com Contact: Rebecca Harvey, Andrew Carley

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Licensor Listing (of contributors)

FremantleMedia Kids and Family Entertainment 1 Stephen Street, London, W1T 1AL

Tel: +44 (0) 20 7691 6777 Email: tracy.griffiths@fremantlemedia.com Website: www.fremantlemediakidsandfamily.com Contact: Tracy Griffiths, VP Licensing & Consumer Products, EMEA & Australia

Global Merchandising Services Matrix Studio Complex, 91 Peterborough Road, London, SW6 3BU

Telephone: 0207 384 6467 Email: info@globalmerchservices.com Website: www.globalmerchservices.com Contact: Jens Drinkwater, Gabbi Langdorf

Golden Goose

11 Chapel Place, London, EC2A 3DQ Tel: 020 72561 1001 Email: info@goldengoose.uk.com Website: www.goldengoose.uk.com Contact names: Adam Bass - Director, Antonia Habdank-Toczyska – Account Director, Martin Clark – Account Director, Phillippa Green – Account Director

Hasbro UK

4 The Square, Stockley Park, Uxbridge, UB11 1ET Tel: 020 8744 1234 Email: Katherine.Buckland@hasbro.co.uk Nikki.Gie@hasbro.co.uk, Caroline.Spooner@hasbro.co.uk Julie.Scott@partners.hasbro.com Marion.Bardou@hasbro.co.uk Kellie.Timms@hasbro.co.uk Chloe.Higgins@hasbro.co.uk Sally.Fee@hasbro.co.uk

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Emma.Stocking@hasbro.co.uk Website: www.hasbro.co.uk Contact: Katherine Buckland - Senior Licensing Director UK/IE-Nordic-Benelux-Italy-Iberia, Nikki Gie - Senior Licensing Category Manager, Caroline Spooner - UK Category Manager, Julie Scott - Interim Senior Category Manager, Marion Bardou - EMEA Publishing Manager. Kellie Timms - Licensing Product Development specialist UK, Nordics & Benelux, Chloé Higgins - Licensing Coordinator, Sally Fee - Retail Franchise Manager, Emma Stocking - Retail Franchise Manager

Historic Royal Palaces Enterprises

Retail Department, Apartment 28, Hampton Court Palace, KT8 9AU Tel: 020 3166 6844 Email: licensing@hrp.org.uk Website: www.hrp.org.uk Contact: Emma Saunders – Retail Business Development Manager, Jenny Smyth – Licensing Executive

International Brand Management & Licensing (IBML) Martland Park, Challenge Way, Wigan, Lancashire, WN5 0LD Tel: +44(0)194 262 9400 Email: info@ibml.co.uk Website: www.ibml.co.uk Contact: Peter Wood

IFLScience

Kean House, 6 Kean Street, London, WC2B 4AS, Tel No +44 (0)20 7395 1991 Email: mkuprewicz@iflscience.com Website: www.iflscience.com, www.ilovesciencestore.com Contact: Michele Kuprewicz

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Licensor Listing (of contributors)

IMG UK

Merchandise, David Miller - VP, Digital Games, Natalie Harvey - VP, Head of UK, Food and Promotions, Maggy Harris - VP EMEA Agents, UK & Intâ&#x20AC;&#x2122;l. sales Publishing, Sarah Baines - VP, Franchise Marketing

Tel: +44 (0)208 233 5300 Email: Simon.gresswell@img.com Website: www.imglicensing.com Contact: Simon Gresswell OR

JCB Consumer Products

Building 6, Chiswick Park, 566 Chiswick High Road, London, W4 5HR

100 New Oxford Street, London WC1A 1HB

Tel: 44 (0)208 2336393 Email: matthew.primack@img.com Contact: Matthew Primack

Lakeside Works, Rocester, Staffs, ST14 5JP

Tel: 01889 593499 Email: sam.johnson@jcb.com Website: www.jcb.com Contact: Sam Johnson

JELC

Lambeth Road, London SE1 6HZ

Rudloe Cottage, Rudloe Court, Corsham, Wiltshire, SN13 0PG

Tel: 0207 0913072 Email: abuky@iwm.org.uk, jbulgin@iwm.org.uk Website: www.iwm.org.uk Contact: Anne Buky, James Bulgin

Tel: +44 (0)1225 819030 Email: info@jelc.co.uk Website: www.jelc.co.uk Contact: Jane Evans, Janet Woodward

IMPS

kjg

Imperial War Museum (IWM)

rue du Cerf, 85 1332 Genval Belgium Tel: +32 (0)2 655 11 43 Email: aude.harem@smurf.com Website: www.smurf.com Contact: Aude Harem - Marketing Coordinator

ITV Studios Global Entertainment Upper Ground London, SE1 9LT

Tel: 0207 157 0000 Email: Global.Kids@itv.com Website: www.itvstudios.com Contact: Steve Green - EVP, Director Kids Division, Trudi Hayward - SVP, Head of Global

20 Newmarket Road Cheveley Newmarket Suffolk, CB8 9EQ Tel: +44 (0) 7775 646 156 Email: kirsty.guthrie@kjgltd.com Website: www.kjgltd.com Contact: Kirstie Guthrie

Lisle International Licensing 4100 Park Approach, Thorpe Park, Leeds, LS158GB

Tel: +441937586237 Email: info@lislelicensing.com Website: www.lislelicensing.com Contact: Francesca Lisle-Grimshaw, Gayle Tarrant LICENSING SOURCE BOOK 2015

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Licensor Listing (of contributors)

LUK International Travessera de GrĂ cia, 17-21, entlo. C-D 08021 Barcelona

Tel: +34 93 272 30 59 Email: meritxell@luk.es Website: www.lukinternacional.com Contact: Meritxell Gratacos

Magic Light Pictures

21 Goodge Street, London, W1T 2PJ

Tel: +44 (0) 20 7631 1800 Email: office@magiclightpictures.com Website: www.magiclightpictures.com Contact: Daryl Shute - Brand Director

Mary Evans Picture Library 59 Tranquil Vale Blackheath London SE3 0BS

Metrostar

Unit 8, 64-66 Wingate Square, London SW4 0AF Tel: +44 207 720 4007 Email: Claire@metrostarmedia.co.uk Website: www.metrostarmedia.co.uk Contact: Claire Potter - Managing Director Keith Pashley - Licensing Consultant Carl Lumbard - Licensing Consultant Stuart Cooper - Managing Editor

MGA Entertainment 50 Presley Way, Crownhill, Milton Keynes MK8 0ES or 16380 Roscoe Blvd., Van Nuys, CA 91406, USA

Tel: 020 8318 0034 Email: luci.gosling@maryevans.com Website: www.maryevans.com Contact: Luci Gosling - Sales Manager, Philip Mowbra - Sales Executive

Tel: +44 (0)1908 268480 or +1 (818) 8942525 Email: tlfoster@mgae.com, jmcgiffin@mgae.com Website: www.mgae.com Contact: Tina-Louise Foster - Senior Director, Licensing UK & Eire, Justin McGiffin â&#x20AC;&#x201C; Senior Director, Licensing EMEA

Mattel

MGL

Tel no: 01629 500000 Email: licensing.uk@mattel.com, Web: www.mattel.com Contact: Simon Price

Tel: 020 8392 8010 Email:info@mgllicensing.com Website: www.mgllicensing.com Contact: Adam Meiklejohn - Managing Directo, Raul Turpin - Licensing manager Katie Sharp Licensing Executive

Vanwall Business Park Vanwall Road Maidenhead SL6 4UB

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LICENSING SOURCE BOOK 2015

Unit 7 Tideway Yard 125 Mortlake High Street London SW14 8SN

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Licensor Listing (of contributors)

Mind Candy

Floor 4 15 Bonhill Street, London, EC2A 4DN Tel No: 0207 501 1900 Email: licensing@mindcandy.com Websites: www.mindcandy.com Contact: Sam Ferguson, Lauren Delord

The National Museum Of The Royal Navy HM Naval Base PP66. Portsmouth. PO1 3NH

Tel: 02392 727583 Email: giles.gould@nmrn.org.uk Website: www.nmrn.org.uk Contact: Giles Gould - Head of Commercial Services

Natural History Museum Cromwell Road London SW7 5BD

Tel: +44 (0)20 7942 5652 Email: licensing@nhm.ac.uk Website: www.nhm.ac.uk Contact: Zuzi Wojciechowska

National Portrait Gallery St Martinâ&#x20AC;&#x2122;s Place, London, WC2H 0HE

Tel: 0207 312 2443 Emai: NSaunders@npg.org.uk Website: www.npg.org.uk Contact: Nicola Saunders

Nickelodeon UK

17-29 Hawley Crescent Camden London NW1 8TT

Email: sarah.patel@nickelodeon.co.uk Website: www.nickelodeon.co.uk, www.nickjr.co.uk Contact: Marianne James- VP UK Licensing & Retail EMEA, Adam Reed- Marketing Director, Jess Brown- Softlines Director, Ashley HolmanHardlines Director, Ursula Morgan- Senior Manager, Retail EMEA

Outfit7

Klimataria 11, 4607 Pissouri, Cyprus Email: licensing@outfit7.com Website: www.outfit7.com Contact: Melita Kolbezen, Head of Licensing

Paper Island Licensing 2 Denby Way, Hellaby, Rotherham, S66 8HR

Tel: 01709 730700 Email: allison.myers@paper-island.com, jacquie.russo@paper-island.com Website: www.paper-island.com Contact: Allison Myers - Licensing Manager, Jacquie Russo - Marketing Manager

Penguin Ventures

7th Floor Penguin Random House 80 Strand, London, WC2R 0RL Tel: 020 7010 3000 Email: Penguin.Ventures@uk.penguingroup.com Website: www.penguinrandomhouse.com Contact: Susan Bolsover - Head of Licensing and Consumer Products, Jennifer Greenway Licensing Executive, Nekisha Mendez - Licensing Assistant, Melissa Minty - Licensing Co-ordinator, Damian Treece - Brand Manager

Tel: 0203 580 3000 LICENSING SOURCE BOOK 2015

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Licensor Listing (of contributors)

Pink Key Consulting 54 Salters St Michael's Mead Bishop's Stortford Hertfordshire CM23 4NX

Tel: 01279 505455 Email: richard@pinkkey.co.uk Web: www.pinkkey.co.uk Contact: Richard Pink, Nancy Jones

The Pokémon Company International 1st Floor Building 4, Chiswick Park, 566 Chiswick High Road, London, W4 5YE

Tel: 0207 381 7000 Email: s.mortimore@pokemon.com, f.blancefort@pokemon.com, r.ialongo@pokemon.com, m.galante@pokemon.com Contact: UK Hard Lines: Samantha Mortimore, UK Soft Lines: Harris McQueen, Italy & Spain (all categories) Romina Ialongo,All other EMEA countries - Matthieu Galante

Redan Alchemy Suites 3&4 Canon Court East, Abbey Lawn, Shrewsbury, SY2 5DE

Tel: 01743 364 433 Email: emily@redan.com Website: www.redanalchemy.co.uk Contact: Emily Bell – Licensing Director

Rugby Football Union Rugby House Twickenham Stadium 200 Whitton Road Twickenham 426

LICENSING SOURCE BOOK 2015

TW2 7BA Tel: + 44 20 8831 6658 Email: Janebarron@rfu.com Web: www.englandrugby.com Contact: Jane Barron - RFU, Daniel McGeehan – CPLG (agent)

Saban Brands

One Heddon Street, London W1B 4BD Tel: +44(0)20 7432 4538 Email: UKenquiries@sabanbrands.com Website: www.sabanbrands.com Contact: Gustavo Antonioni, Tim Juckes, Kate Southey

SEGA Europe

27 Great West Road, Brentford, TW8 9BW Tel: 020 8995 3399 Email: Jason.rice@sega.co.uk, issy@sega.co.uk Website: www.sega.com Contact: Jason Rice & Issy Neal-Hooke

Seven Network Australia PO Box 777, Pyrmont, Sydney, NSW, 2009, Australia

Tel: +61 2 8777 7237 Email: kagreen@seven.com.au Website: www.sevenwestmedia.com.au Contact: Kate Green

Sony Pictures Consumer Products

10202 West Washington Blvd. Culver City, California, USA 90232

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Licensor Listing (of contributors) Tel: (310)244-8654 Email: Carissa_diest@spe.sony.com Website: www.sonypictures.com Contact: Carissa Diest

Email: brandinfo@tfl.gov.uk Website: www.tfl.gov.uk/info-for/suppliersand-contractors/product-licensing Contact: David Ellis, Saskia Boersma

Sony Pictures Television

Walker Books UK

Sony Pictures Europe House, 25 Golden Square, London W1F 9LU

Tel: +44 (0) 207 406 3012 Email: Lindsay_Pearl@spe.sony.com Website: www.sptformats.com Contact: Lindsay Pearl

Start Licensing 42 Beverley Road Worcester Park Surrey KT4 8LX

Tel: 0208 337 7958 Email: ian@startlicensing.co.uk Website: www.startlicensing.co.uk Contact: Ian Downes

Tottenham Hotspur Football Club Lilywhite House, 782 High Road, London, N17 0BX Tel No â&#x20AC;&#x201C; 0208 365 5117

Email: gary.Jacobson@tottenhamhotspur.com Website: www.tottenhamhotspur.com Contact: Gary Jacobson â&#x20AC;&#x201C; Brand Licensing Manager

Transport For London Windsor House 42-50 Victoria Street London SW1H 0TL

87 Vauxhall Walk London SE11 5HJ

Tel: +44 (0)20 7793 0909 Email: licensing@walker.co.uk Website: www.walker.co.uk/licensing Contact: Anna Hewitt, Nicola Webster

Winning Moves UK 7 Praed Street, London, W2 1NJ

Tel: 020 7298 9507 Fax: 020 7402 5126 Email:mark.hauser@winningmoves.co.uk Website: www.winningmoves.com Contact: Mark Hauser

World Wrestling Entertainment (WWE) 5 Jubilee Place, London, SW3 3TD

Tel: 020 7349 1749 Email: warwick.brenner@wwecorp.com Website: www.wwe.com Contact: Warwick Brenner

Zodiak Kids

Avon House, Kensington Village, Avonmore Road, London, W14 8TS Tel: 0207 013 4400 Email: Claire.shaw@zodiakkids.com Website: www.zodiakkids.com Contact: Claire Shaw - Vice President Licensing

Tel: 0203 054 6246, 0203 054 6247 LICENSING SOURCE BOOK 2015

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Property Listing (of contributors) 007 - IMG 24H LeMans - IMG A Penguin’s Troubles - LUK Action Man - Hasbro / Art + Science International Admiral Nelson - National Museum of the Royal Navy Adventure Time - Cartoon Network Air Puppy - DRi Alice’s Adventures in Wonderland (Helen Oxenbury) - Walker Books Alice Cooper - Global Merchandising Services Alice Tait - Metrostar Alice The Forgetful Elephant - Redan Alchemy Alfie (Shirley Hughes) - Random House The Amazing World Of Gumball - Cartoon Network American Freshman - IMG Amusement Park - CPLG Andy Cap - Lisle International Animal Planet - Discovery Animal Planet Pets - Discovery animaru - Enlicense Animal Yoga - Allsorts Animate It! - Aardman Anne Zielinski-Old fashion illustration Mary Evans Anthrax - Global Merchandising Services Antigua - IBML Arnold Palmer - IMG Art Marketing - MGL Arsenal Football Club - Arsenal Football Club Art - Clive Juster & Associates 428

LICENSING SOURCE BOOK 2015

Jane Asher - Pink Key Consulting Asterix - Start Licensing Aston Martin - IMG Austin Mahone - Global Merchandising Services Atumnwatch - Brands With Influence B-Daman - LUK Baby Annabell - MGA Baby Born - MGA Baby Boop - Allsorts Back Street Boys - Global Merchandising Services Bagpuss - Coolabi Bamforth & Co Banagrams - Winning Moves UK Bananaman - DC Thomson, Start Licensing Banqueting House - Historic Royal Palaces Barbie - Mattel Bash Street Kids - Start Licensing Battersea Dogs & Cats Home - Battersea Dogs & Cats Home Battleship - Hasbro The Beano And Associated Characters Start Licensing / DC Thomson Beast Quest - Coolabi Been Trill - IMG Ben 10 - Cartoon Network Ben & Holly’s Little Kingdom Entertainment One Beryl The Peril - Start Licensing Betty Boop - Allsorts Beyonce - Global Merchandising Services The BFG (Europe) - Entertainment One

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Property Listing (of contributors) Big Reunion - Global Merchandising Services Billy Whizz - Start Licensing Blaze - Nickelodeon Bloodhound - Brands With Influence Blythe - Hasbro Bob The Builder - Mattel Boofle - DRi Born To Shop - Paper Island Bottersnikes and Gumbles - Cake Entertainment Chris Bourchier photography - kjg Bobble - Carteblanche Group Bop It - Hasbro Bratz - MGA Breakaway - SCMG Enterprises Brigitte Bardot - IMG British Airways - CPLG The British Army - IMG Britvic Brands - Start Licensing The Broons And Oor Wullie - DC Thomson Buckaroo - Hasbro Bullseye - Bulldog Licensing Bunnies By The Bay - The Copyrights Group Caillou - DHX / CPLG Call of Duty - CPLG CALM - Redan Alchemy Campri - IBML Can’t Sleep Little Bear - Walker Books Can’t Touch This - Sony Pictures Television Care Bears - CPLG Carlton - IBML Cash In The Attic - Brands With Influence Cavania - kjg Ltd

CBS - CPLG Cecil Aldin - Mary Evans Celessence - Art + Science Celine Dion - Global Merchandising Services Barbara Chandler Photography - JELC Chef & Sue - Start Licensing Chelsea FC - Chelsea Football Club Cheryl Cole - Global Merchandising Services Chloe’s Closet - Metrostar Chorlton and The Wheelies - Fremantle Chuck N Friends - Hasbro Cirque Du Soleil - Luna Petunia - Saban Clangers - oolabi Clarence - Cartoon Network Claudia Schiffer - IMG Cluedo - Hasbro / Winning Moves CN Classics - Cartoon Network Colin Montgomerie - IMG Commando - DC Thomson Connect 4 - Hasbro Count Duckula - Fremantle The Country Diary Of An Edwardian - The Copyrights Group Cosmopolitan - IMG Countryfile - Brands With Influence Crafted - IBML Creature Comforts - Aardman Crimestoppers - JELC ††† (Crosses) - Global Merchandising Services Cut The Rope - ITV Studios GE Daddy - Clive Juster & Associates The Dandy - Start Licensing Daniel’s Tiger - LUK LICENSING SOURCE BOOK EUROPE 2015

429

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Property Listing (of contributors) Danger Mouse (2015) - Fremantle Danger Mouse (Classic) The Art Of David McKee - Clive Juster & Associates David Wright's Lovelies - Mary Evans DC Thomson comic archive - Start Licensing Dead Island - kjg Dear Zoo - Metrostar Dennis The Mennace And Gnasher Start Licensing / DC Thomson Dennis The Mennace - Start Licensing Desperate Dan - Start Licensing Despicable Me Franchise - CPLG Digimon Fusion - Saban Dinky Toys - Art + Science International Discovering Scarfolk - Random House Discovery Adventures - Discovery Enterprises Discovery Channel - Discovery Enterprises Discovery Expedition - Discovery Enterprises Discovery Kids - Discovery Divergent Series - CPLG DMAX - Discovery Enterprises Dolly Parton - Global Merchandising Services Domo - Coolabi Donnay - IBML Dora The Explorer - Nickelodeon Dora & Friends - Nickelodeon Doraemon - LUK Down - Global Merchandising Services Dragons Den - Sony Pictures Television Dream Street - Platinum Films 430

LICENSING SOURCE BOOK EUROPE 2015

Dreamworks (publishing) - Bulldog Licensing Dunlop - IBML Eaglecrown - kjg Ltd Edward Monkton - DRi Egmont Publishing - Pink Key Electronic Arts - Bulldog Licensing Elefun - Hasbro Ella Henderson - Global Merchandising Services Ella the Elephant - Fremantle emoji速 - Global Merchandising Services Emojiville (working title) - Saban Sir Elton John - Global Merchandising Services England Rugby - Rugby Football Union, CPLG The English Cream Tea Co - Pink Key Consulting Enid Blyton - Brands With Influence Esquire - IMG Etch A Sketch - Art + Science International Ltd Eurosport - Discovery Enterprises Eve - Brands With Influence Ever After High - Mattel Everlast - IBML Eureka! - Pink Key Consulting Euro 2016 - IMG Explosion, the Museum of Naval Fabric - IBML The Famous Five - Brands With Influence Fandango - Clive Juster & Associates Fast & Furious Franchise CPLGFather Christmas - The Copyrights Group Fifteen To One - Brands With Influence

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Property Listing (of contributors) Fin - CPLG Fireman Sam - Mattel Firetrap - IBML First World War Centenery - Imperial War Museum Fisher Price - Mattel Fizzy Moon - Paper Island Flash Gordon - Allsorts Floogals - Zodiak Kids Flower Fairies - Penguin Ventures Flying Scotsman - SCMG Enterprises Football Manager - SEGA Ford Abu Dhabi World Rally Team CPLG Fred - Clive Juster & Associates Fruit Shoot - Start Licensing Fun To Learn - Redan Alchemy Fungus The Bogeyman - The Copyrights Group Full Circle - IBML Fun With Spot - Penguin Ventures Fur Real Friends Hasbro Furby - New - Hasbro Furby - Retro - Hasbro The Furchester Hotel - CPLG Garfield = Bulldog Licensing Gary Patterson - Enlicense Gelert - IBML George Best - IMG Get Sqiggling - Brands With Influence Ghost - Global Merchandising Services Ghostbusters - Sony Pictures Consumer Products Glitter Force - Saban Goosebumps - Sony Pictures Consumer Products

Gnasher - Start Licensing The Goblin Princess - Redan Alchemy Gobsmax - Art + Science International Gola - IMG Golddigga - IBML Goodyear - IMG GR8 AS UR! - Enlicense Greenwich Polo Club - The Copyrights Group The Gruffalo - Magic Light Pictures The Gruffalo’s Child - Magic Light Pictures Guess How Much I Love You - Walker Books G.I Joe - Retro - Hasbro G.I. Joe - TV - Hasbro Game of Life - Hasbro Guess Who - Hasbro / Winning Moves H. M. Bateman - Mary Evans Hacker T Dog - Brands With Influence Hagar The Horrible - Allsorts Hairy Maclary - Penguin Ventures Half Shell Heroes - Nickelodeon Hampton Court Palace - Historic Royal Palaces Enterprises Happy Bunny - Lisle International Happy Mondays - Global Merchandising Services Hardy Amies - Mary Evans Valentina Harper - MGL Harper’s Bazaar - IMG Henri Le Worm and the Missing Cookbook - Henri Le Worm Hetty Feather - Start Licensing Him - Global Merchandising Services Hinchcliffe & Barber - JELC John Hinde - Paper Island Historic Royal Palaces - Historic Royal LICENSING SOURCE BOOK EUROPE 2015

431

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Property Listing (of contributors) Palaces Enterprises HMS Alliance - National Museum of the Royal Navy HMS Belfast - Imperial War Museum HMS Caroline - National Museum of the Royal Navy HMS Trincomalee - V Hms Victory - National Museum of the Royal Navy Home And Away - Seven Network Australia Hot Tuna - IBML Hot Wheels - Mattel Hotel Transylvania 2 - Sony Pictures Consumer Products How It’s Made - Discovery Enterprises The Hunger Games - CPLG Hungry Hungry Hippos - Hasbro Doug Hyde - DRi I Quote for Her - kjg Iconic Images - Bulldog Licensing Idris Ginger Beer - Start Licensing IFLScience - IFLScience Illicit - KJG Illustrated London News archive - Mary Evans In The Night Garden - CPLG / DHX Inspector Gardet - CPLG Investigation Discovery - Discovery Enterprises Iron Maiden - Global Merchandising Services It’s A Wild Life - Bulldog Licensing IWM - Imperial War Museum J20 - Start Licensing Jackie - DC Thomson 432

LICENSING SOURCE BOOK EUROPE 2015

Jacqueline Wilson - Start Licensing James Bay - Global Merchandising Services Jamie and The Magic Torch - Fremantle Jammie Dodgers - Start Licensing JCB - JCB Consumer Products My First JCB - JCB Consumer Products Jem & the Holograms - Hasbro The Jim Henson Company - Bulldog Licensing Jimi Hendrix - Art + Science International Jimmy Paige - Global Merchandising Services JITs - The Copyrights Group Johnny Test - CPLG Jacquie Jones photography - kjg Judas Priest - Global Merchandising Services Julius Jr - Saban Jurassic World - CPLG Kangol - IBML Karrimor - IBML Kate & Mim-Mim - Fremantle Kate Humble - Brands With Influence Kazoops - Art + Science International Kellogg’s Vintage - Pink Key Consulting The Kennel Club - 4Kids Kensington Palace - Historic Royal Palaces Enterprises Kew Palace - Historic Royal Palaces Enterprises King Rollo - Clive Juster & Associates Kings Of Leon - Global Merchandising Services Kylie Minogue - Global Merchandising Services

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Property Listing (of contributors) La Banda - Saban LA Gear - IBML Lalaloopsy - MGA Labrinth - Global Merchandising Services Ladybird Books Vintage Collection Penguin Ventures Lana Del Rey - Global Merchandising Services LazyTown - Cartoon Network LIFE - Bulldog Licensing Lily and Val - MGL Lily’s Driftwood Bay - Nickelodeon Lionsgate - CPLG Little House on the Prairie - Metrostar Little Suzy’s Zoo - Metrostar Little Tikes Project - MGA Littlest Pet Shop - Hasbro Lolirock - Zodiak Kids London Fire Brigade - Mary Evans London Transport Fabrics - Transport For London London Transport Historic & Contemporary Art Poster Collection Transport For London The London Taxi Company - Bulldog Brands London Underground Brand - Transport For London Lonsdale - IBML Loose Leashes - JELC Love Susi x - Mary Evans Lovemeez - Brands With Influence Children’s Books

Macbeth - Saban Machine Head - Global Merchandising Services Mad Hatter - ITV Madeleine Floyd - DRi Maison Blanc - Golden Goose Mambo - Saban Masatodon - Global Merchandising Services Main Event - WWE Maisy - Walker Books Major League Baseball - IMG Make It Pop - DHX Man V Fly - Sony Pictures Television Marsh Mellow - MGL Mary Blair - Art + Science International Masha & The Bear - Lisle International Marr Broons Kitchen - DC Thomson Matt Hatter Chronicles - Platinum Films Matt Sewell’s Birds - Random House Max Adventures - 4Kids Mc2 - MGA Me To You - Carteblanche Group The Medici Society - Mary Evans Men’s Health - Golden Goose Michelangelo - CPLG Mike the Knight - Mattel Miffy - DRi Milkshake Monkey - Brands With Influence Mind Candy - Mind Candy Mind The Gap - Transport For London Minions - CPLG LICENSING SOURCE BOOK EUROPE 2015

433

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Property Listing (of contributors) Mister Maker - Zodiak Kids Mixels - Cartoon Network MJ Hummel - Allsorts Money In The Bank - WWE Monkey - Bulldog Licensing Monopoly - Hasbro - Winning Moves Monster High - Mattel Monster Trucks - CPLG Monty Bojangles - Start Licensing Morph - Aardman Animations Jonathan Moseley - kjg Moshi Monsters - Mind Candy Motley Crue - Global Merchandising Services Motorhead - Global Merchandising Services Mousetrap - Hasbro Mr Benn - Clive Juster & Associates Mr Bloomsâ&#x20AC;&#x2122;s Nursery - Bulldog Licensing Mr Frosty - Hasbro Mr. Potato Head - Hasbro Mrs. Potato Head - Hasbro MTV - Nickelodeon Muddyfox - IBML My Cat - JELC My First JCB - JCB Consumer Products My Little Pony - Present Day - Hasbro My Little Pony - Retro - Hasbro National Army Museum - Mary Evans National Gallery - JELC National Geographic - IMG The National Museum Of The Royal Navy - National Museum of the Royal Navy National Portrait Gallery - National 434

LICENSING SOURCE BOOK EUROPE 2015

Portrait Gallery Natural History Museum - Natural History Museum The Naughtiest Girl - Brands With Influence Nelly & Nora - Brands With Influence Nerf - Hasbro Nevica - IBML The Next Step - Brands With Influence NICI - JELC Night of Champions - WWE Nitro Circus - Lisle International No Fear - IBML NXT - WWE Oasis - Golden Goose Oddbods - ITV Studios GE Off The Leash - Clive Juster and Associates Olive Oyl - Allsorts Olly The Little White Van - Start Licensing Olly Murs - Global Merchandising Services One Direction - Global Merchandising Services The Only Way is Essex - CPLG Onslows Vintage Poster Archive - Mary Evans The Open - IMG Operation - Hasbro / Winning Moves UK Orange County Choppers - Art + Science International Original Stormtrooper - Golden Goose Owl Babies - Walker Books Paddington Bear - The Copyrights Group

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Property Listing (of contributors) Pain In The Sass - Paper Island Painted Peace - Allsorts Paramount Pictures - CPLG Pass The Pigs - Winning Moves UK Paw Patrol - Nickelodeon Paul Frank - Saban Payday - Hasbro Penny Dreadful - CPLG Pepsi - IMG Peter Andre - Global Merchandising Services Peter Gabriel - Global Merchandising Services Peter Rabbit Animation - Penguin Ventures Peter Rabbit Classic - Penguin Ventures Pets Rock - DRi Peppa Pig - Entertainment One PGA TOUR - IMG Pictureka - Hasbro Pink Panther - CPLG Pip Ahoy! - Lisle International Piping Hot - Saban Pitch Perfect - CPLG Plain Lazy - JELC Planet Cook - Platinum Films Plants vs. Zombies - Bulldog Licensing Play-Doh - Hasbro Playboy - IMG Playmobil - ITV Studios GE Playskool - Hasbro Pokemon - Pokemon Company Poldark - ITV Studios GE Popeye - Allsorts

Popples - Saban Poppy Cat - Coolabi Power Puff Girls - Cartoon Network Saban's Power Rangers - Saban Priscilla Queen Of The Desert - Global Merchandising Services Pringles - Pink Key Consulting Purple Ronnie - Coolabi The Puzzler - Start Licensing R Whites Lemonade - Start Licensing Rabbids - CPLG Rainbow - Fremantle Valentina Ramos - MGL The Ranch - Zodiak Kids Rastamouse - Enlicense RAW - WWE Real Time - Discovery Enterprises Rebelle - Hasbro Regular Show - Cartoon Network Reilly - MGL Release The Hounds - Sony Pictures Television Risk - Hasbro / Winning Moves Riviera Chic - Mary Evans RNLI - Brands With Influence Roald Dahl - DRi Rob Zombie - Global Merchandising Services Robinsonâ&#x20AC;&#x2122;s Squashes - Start Licensing Rock & Rag - IBML Roger The Dodger - Start Licensing Rolling Stone - IMG Roobarb & Custard - Bulldog Licensing Room On The Broom - Magic Light LICENSING SOURCE BOOK EUROPE 2015

435

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Property Listing (of contributors) Pictures Verity Rose - Paper Island Roy Of The Rovers - Pink Key The Royal Air Force - IMG The Royal Navy - National Museum of the Royal Navy / IMG The Royals - CPLG Royal Ballet - Metrostar Royal Rumble - WWE RSPB - Golden Goose Rubiks Cube - kjg Ruckeley - Rugby Football Union Rudolf The Rednosed Reindeer - Brands With Influence Rush - Global Merchandising Services Saints Row - kjg Science Is Awesome - IFLScience Sclub 7 - Global Merchandising Services Scouting For Girls - Global Merchandising Services Scrabble - Mattel Scream Street - oolabi The Secret Life Of Pets - CPLG The Secret Seven - Brands With Influence SEGA Retro Collection - SEGA Sesame Street - CPLG Sequence - Winning Moves UK Shaun the Sheep - Aardman Shark Week - Discovery Enterprises Shin Chan - LUK Shinzi Katoh - The Copyrights Group 436

LICENSING SOURCE BOOK EUROPE 2015

Shoot - Bulldog Licensing Shopkins - Bulldog Licensing Silentnight - JELC Simon - Hasbro Sindy - Bulldog Licensing Skelanimals - Entertainment One Skippy - Art + Science International Skylanders - CPLG Slash - Global Merchandising Services Slayer - Global Merchandising Services Slazenger - IBML Slugterra - DHX Smackdown - WWE Lindy Smith - JELC Smurfs - IMPS / Sony Pictures Consumer Products The Snowman - The Copyrights Group / Penguin Ventures The Snowman and The Snowdog - The Copyrights Group / Penguin Ventures Soccer Suckers - Art and Science International Ltd Sondico - IBML Sonic Boom - SEGA Sonic the Hedgehog - SEGA The Sooty Show - Redan Alchemy Soul Cal & Co - IBML South Park - Nickelodeon Soviet - IBML Space Invaders - CPLG Spam - Art + Science International Sparkle World - Redan Alchemy

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Property Listing (of contributors) SpongeBob Squarepants - Nickelodeon Springwatch - Brands With Influence St Andrews Links - CPLG Star Trek - CPLG Status Quo - Global Merchandising Services Steven Universe - Cartoon Network Aimee Stewart - MGL Stick Man - Magic Light Pictures Stickle Bricks - Hasbro Strange Hill High - Fremantle Strawberry Shortcake - CPLG Stretch Armstrong - Hasbro Stripy Horse - DRi Studio Pets By Myrna - Lisle International Subbuteo - Hasbro / Art + Science International Summer Slam - WWE Super 4 - ITV Studios GE Superstars - WWE Survivor Series - WWE Swallows and Amazons - Random House Swashbuckle - Brands With Influence Talking Tom and Friends - Outfit7 / Bulldog Licensing Tango - Start Licensing Team England - Rugby Football Union Teanage Mutant Ninja Turtles Nickelodeon Tedmund Ted - DRi Teletubbies - CPLG, DHX Terminator Genisys - CPLG

The Crown - Sony Pictures Television The Enemy - Global Merchandising Services The Libertines - Global Merchandising Services The Mirror - Lisle International The Scout Association - Metrostar The Zelfs - Lisle International Thomas and Friends - Mattel Classic Thunderbirds - ITV Studios GE Thunderbirds Are Go - ITV Studios GE Tilly & Friends - Walker Books Timmy Time - Aardman Tiny Tatty Teddy - Carteblanche Group Title - IBML TLC - Discovery Tobyâ&#x20AC;&#x2122;s Travelling Circus - Metrostar Tonka Classic - Hasbro Tony Hawks - CPLG Toot the Tiny Tugboat - Metrostar The Tootsie Rollers - kjg Top Cards - Winning Moves UK Top Trumps - Winning Moves UK Topsy and Tim - Penguin Ventures TOTAL DIVAS - WWE Total War - SEGA Tottenham Hotspur Football Club Tottenham Hotspur Football Club Tour De France - CPLG Tower Of London - Historic Royal Palaces Enterprises Towser - Clive Juster & Associates LICENSING SOURCE BOOK EUROPE 2015

437

listings Autumn 2015_v8_Layout 1 25/09/2015 13:13 Page 438

Property Listing (of contributors) Tracy Beaker - Start Licensing Transformers - Rescue Bots - Hasbro Transformers - Retro - Hasbro Transformers Robots in Disguise Hasbro Trash Pack - LUK Tree Fu Tom - Fremantle Trivial Pursuit - Hasbro - Winning Moves Sharon Turner - MGL Twickenham Stadium - Rugby Football Union Twirlywoos - DHX / CPLG Twister - Hasbro Uncle Grandpa - Cartoon Network Underground Brand - Transport For London Underground Map - Transport For London Underwater Dogs - Allsorts Universal Studios - CPLG USA Pro - IBML Victor & Maria - Clive Juster & Associates Village People - ITV Studios GE Vintage Children’s Classics - Random House Vintage Ladybird - Penguin Ventures Voodoo Dolls - IBML Waddingtons No.1 Playing Cards, Waddingtons Puzzles, Waddingtons Wooden Games - Winning Moves Wanda And The Alien - Random House Wallace & Gromit - Aardman Watt The Devil - Clive Juster & Associates We Bare Bears - Cartoon Network 438

LICENSING SOURCE BOOK EUROPE 2015

We’re Going On A Bear Hunt - Walker Books Weebles - Hasbro West Ham United - CPLG Who Wants to be A Millionaire - Sony Pictures Television Wildlife Photographer of the Year Natural History Museum Wimbledon - IMG Win Your Wishlist - Sony Pictures Television The Wisdom of Kids - JELC Wolfblood - Bulldog Licensing Womens Health - Golden Goose Woolly & Tig - Brands With Influence World Of Warriors - Mind Candy World Rugby Museum - Rugby Football Union World’s Strongest Man - IMG WrestleMania - WWE Wussywat the Clumsy Cat - Baby Cow Animation Yo Gaba Gaba - DHX You Are What You Eat - Sony Pictures Television You’re All My Favourites - Walker Books Princess Zombie - LUK Zoobs - Lisle International

EXPOSÉ TRAVEL – Your one-stop shop for all Licensing and related exhibitions worldwide. Do you go to any of the following exhibitions? If the answer is yes then Exposé will be pleased to help you with your hotel and flight reservations at specially negotiated rates: Dubai International Licensing Fair – 3rd and 4th November 2015 International CES, Las Vegas – 6th to 9th January 2016 Hong Kong International Licensing Show – 11th to 13th January 2016 SHOT Show, Las Vegas – 19th to 22nd January 2016 London Toy Fair 24th to 26th January 2016 Nuremberg Toy Fair – 27th January to 1st February 2016 Toy Fair New York – 13th to 16th February 2016 International Home & Housewares Show, Chicago- 5th to 8th March 2016 Book Expo America, Chicago – 12th to 14th May 2016 Licensing Expo, Las Vegas – 21st to 23rd June 2016 Exposé Travel are pleased to offer you some excellent reduced fares on direct flights to all of the above, saving you up to 60% on the cheapest regular fares, without having to stay over a Saturday night, in all classes of travel. Our hotel rates are also specially negotiated, again offering great savings. We offer a great choice of hotels in all the cities and will be able to offer hotels to suit all budgets. Contact us now for any enquiries or reservations. Call us on +44 (0)1883 349576 or email us to paul@exposetravel.uk or zoe@exposetravel.uk We look forward to hearing from you and will be pleased to help Expose Travel 18 Croydon Road Caterham. CR3 6QB Tel : +44 (0)1883 349576 Website : www.exposetravel.uk

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