Progressive Preschool December 2024

Publication For Preschool Products and Retailers

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The LEGO Group, Funko, Keel Toys Limited, Vivid Goliath, Jazwares, Puzzle Post, Hippychick, plus many more!

THIS MONTH

You… are the champions, of the (preschool) world. No, finishing up the last edition of PPS this year with song lyrics isn’t what you’d call our best foot forward, however as a team – and as a sector if you happen to open your LinkedIn or Instagram app – really are high on life after another successful Progressive Preschool Awards.

is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

This year’s event – unlucky 13, was in fact very lucky. The conclusion of the suppliers’ innovation, the retailers’ determination, and the marketing superheroes’ executions. Plus, the fitting finale which saw one of the industry’s very best, John Carolan, crowned for his achievements over the last 30-plus years. We know, he doesn’t look a day over…

Before we move onto the next, one final thank you goes to the retailers who judged product, the suppliers who judged retailers, the marketing gurus who judged campaigns and everyone else who is the extended organising team. As was said from the very first event – these are your awards as much as ours, we just thank you for letting us organise

them. If you missed it, catch-up on everything that happened in our extensive review on page 22 to 53. Onwards, there’s plenty in store (quite literally) as we steam towards Christmas trading. As Circana’s Melissa Symonds – executive director UK Toys – stated at the Spielwarenmesse PR dialogue last week, week 51 and 52 are where it’s at. Be stocked-up, be ready, be active as hell on those socials. Wishing retailers the very best of luck with the final push before Turkey Time.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

After which, we’ll all be dusting off our winter clothes and hitting the trade show circuit with gusto. PPS can and will be found at Toy Fair, Spielwarenmesse (Nuremberg to you and I) and Spring Fair for which we are media partners to all three. Our expectations are high; there was a little re-grouping this year as outside forces – headwinds as the aforementioned Melissa frames it – have made it tough for suppliers and retailers to smash the budgets. And so we expect to see suppliers on those show floors having a niche number of specific, targeted, relevant ranges, while we also expect that retailers are well

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organised in advance to ensure they can get as much touch-time as possible with the products that will drive the footfall they need. And for the first half of 2025, we expect every pair of feet will make all the difference before the brighter spells of later spring and summer.

It's unlikely that much will change on consumer spending for a small while yet, so we know we have to think innovatively. The same is not enough, we all have to be on-trend, on-time, which will hopefully have us on the money. Collaboration will be key and understanding the total entity of the kids space – as PPS sets out to offer in its content and will continue to do so in 2025.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

Until then, wishing everyone good fortune for the final throes of the year and we look forward to working with you all again next year. We’ll keep forging new connections if you keep reading and heading to our events – NEW is one thing we can and have always offered. Merry, Merry Christmas to you all.

P r e s c h o o l N e w s . n e t is published by preschool sector experts, for preschool trade experts.

The Progressive Preschool Team Samantha Loveday, Rob Willis, Jo Cassidy and Tessa Clayton.

Above: The PPS Awards 2024 Winners – celebrating excellence and creating new friendships at another warm, successful ceremony.

Come and experience the Spirit of Play at the world‘s largest trade fair for toys and fascination!

Tuesday – Saturday

… and the adventure starts again

Nürnberg, 28 Jan – 1 Feb 2025

Paul

BPIA confirms UK Pavilion at Kind + Jugend 2025

The Baby Products Industry Association is to reintroduce its UK Pavilion for the first time since 2019 at next year’s Kind + Jugend.

Having secured space at the show’s early bird rate, members participating in the UK Pavilion will benefit from an attractive allinclusive package including early bird conditions and booth construction.

The show takes place from 9-11 September 2025.

“Prior to Covid, the BPIA hosted the largest country specific pavilion at Kind + Jugend, but unfortunately the pandemic put an end to this,” commented Marc Hardenberg, chair of the BPIA. “However, many members have expressed an interest in reexploring international markets as a joint collective and Kind + Jugend is first on the agenda. The UK Pavilion provides a

Trends UK and Pat Avenue confirm strategic merger

Trends UK and Pat Avenue have confirmed a strategic merger which will enhance their competitive position in the toy industry.

The collaboration combines their strengths and expertise to create a significant presence in the UK market.

synergies will also facilitate a seamless transition for both our customers and suppliers.”

“This merger marks a significant milestone for us.”

“We are excited to unite with Trends UK, a reputable company with exceptional product lines that perfectly complement our offerings,” commented Guy Rooney, md at Pat Avenue. “This merger marks a significant milestone for us. By integrating our ranges and shared passion for children’s toys, we will be better equipped to navigate the challenges of a competitive landscape. Our geographic

Lee Clowes, md at Trends UK, added: “We are delighted to partner with Pat Avenue, a company that shares our commitment to providing high quality, engaging, and educational

toys. This merger positions Trends UK for continued growth while maintaining our dedication to product excellence that our customers expect.”

The integration process has begun, with a focus on consolidating operations. Both companies have said they are committed to keeping their customers and suppliers informed throughout the transition, and do not anticipate any significant changes at this time.

Above and left: The UK Pavilion provides a great opportunity for BPIA members, says chair Marc Hardenberg.

great opportunity for members – in particular smaller companies who will be able to book smaller stands, yet have a prominent presence under a UK umbrella.

“Our members will benefit from special packages, including the Early Bird discount. Participants will deal directly with the BPIA and we also aim to offer additional benefits such as meeting spaces, networking events and help with logistics. We hope to organise a meet and greet event with UK and International retailers and distributors.”

Jörg Schmale, director at Kind + Jugend, added: “We are delighted to have such a strong

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

partner at our side again with the BPIA after 2019. We know that many good baby and toddler products come from the UK and we are sure that this partnership will once again give the country the attention at Kind + Jugend that it absolutely deserves. The UK Pavilion will be a highlight that visitors to Kind + Jugend can already look forward to.”

The BPIA is in the process of putting together a UK Pavilion information pack and booking form which will be available soon. However, if you wish to register your interest prior to this or have an initial chat to discuss participation, please email Marc at marc@majuma.co.

Cheeky Chompers unveils new home

The multi award winning British nursery brand behind the Neckerchew teething bib, Cheeky Chompers has confirmed that it is now owned by parent company, Parentease Innovations.

Continuing the brand’s mission to help make parents lives easier, Parentease will prioritise delivering and developing innovative baby products, to add to the current 10-strong product range.

Parentease is looking forward to supplying trade customers across the UK, and it will be continuing to work with retailers including John Lewis, Mamas & Papas, Next and Waitrose, as well as independent local retailers.

“The trading conditions over the last four years have been extremely challenging, however the brand of Cheeky Chompers is strong and

loved by parents around the world,” commented Amy Livingstone, cofounder and director. “We will continue to work really hard to grow the brand, and develop innovative, intuitive products to help make parents lives easier.

“Cheeky Chompers was developed out of a need as new parents ourselves, to find a teething solution that stayed attached to the baby. We strive to continue to develop award winning, practical, safe and stylish products designed through understanding that it’s the little things that make the biggest difference to help parents and babies. We are so grateful to all of our trade partners who have, and who continue to support our UK brand and look forward to future growth with our partners.”

Graco marks quadruple victory at Mother & Baby Awards

Graco picked up a full suite of honours at the Mother & Baby Awards in November.

Held at Park Plaza, Westminster Bridge on 26 November and hosted by Giovanna Fletcher, Graco's triumph included a gold award for the Graco SnugLite i-Size R129 with SnugTurn i-Size R129 base in the highly sought-after Best Newborn Car Seat (stage 0/0+) category. In addition to the top prize, Graco also earned two silver awards (Best Baby/Toddler Car Seat (Stage 1/2) for the Graco SnugGo i-Size R129 with SnugTurn i-Size R129 base, and Best Lightweight Buggy/Stroller for the Graco Myavo), and one bronze award (Best Travel System for the Graco Near2Me DLX special bundle).

"Graco stands at the forefront of affordable innovation in the baby gear sector, tirelessly working to meet and exceed the evolving needs of parents and children,” said Luisa Rollins-Svensson, consumer and trade marketing manager at Graco UK. “Recognition across multiple categories at the Mother & Baby Awards 2025, especially Gold in the Best Newborn Car Seat category, is a fantastic achievement for our team, as a reflection of our hard work and commitment to be a reliable partner offering affordable innovation and excellence without compromise."

Above: The Graco SnugLite i-Size R129 was awarded Gold in Best Newborn Car Seat (stage 0/0+).

Above: Cheeky Chompers is now owned by Parentease Innovations.

TOP STORY

BTHA’s Make Time 2 Play campaign gets a new look

Make Time 2 Play –the not-for-profit consumer campaign by the British Toy and Hobby Association – has launched a newly designed website and app.

MT2P helps to make play resources more readily available for parents, teachers and carers, while highlighting how play and toys are more than just fun – they play an important role in aiding children’s development.

As part of the campaign’s commitment to ensuring play is accessible for everyone, MT2P produces research, facilitates expert discussion, provides specialist advice as well as hundreds of free play ideas. MT2P also partners with

charities to produce leaflets that provide insights into playing with children who have disabilities and developmental needs.

The resources can all be found on the MT2P website, while the MT2P app offers personalised play suggestions based on children’s age, location, time available and specific developmental goals.

MT2P is now inviting the toy industry and wider colleagues to support the campaign in highlighting the benefits of play.

They are being encouraged to participate in social media partnerships; contribute to the MT2P app by submitting play

Newbie expands further in the UK

Childrenswear brand, Newbie is continuing to expand in the UK with the opening of its seventh store.

Located in Guildford, Surrey, the new store marks a significant

milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market.

Newbie offers a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.

ideas; amplifying the message on company websites and social media to promote the significance of play; joining the media channels which promote the campaign; and joining the BTHA to engage with and support MT2P’s initiatives.

To find out more, contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk.

Throughout the autumn, Newbie has successfully launched multiple new stores across and around London including Brent Cross and Canary Wharf.

“We are incredibly proud to open another store in the London area,” commented Thomas Kusoffsky, vp at Newbie. “This is a testament to our strong growth and the high interest in Newbie as a brand in the UK market.”

Newbie’s expansion in the UK is part of a long-term strategy to strengthen its presence in international markets and meet the growing demand for its products. The brand plans to continue its growth trajectory, with additional store openings and local e-commerce initiatives across the European market on the horizon.

Above: MT2P is inviting the toy industry and wider colleagues to support the campaign in highlighting the benefits of play.

Above: The new Guildford store marks a significant milestone in Newbie’s ongoing expansion.

12th to 14th October 2025 Priority booking opens (for previous exhibitors)

3rd December 2024

12th - 14th October 2025

Email: adrian@nurseryfair.com

Tel: +44 (0) 1902 880906 See you at next year’s show

HARROGATE HIGHLIGHTS

With the organiser hailing the 2024 event as another big success, PPS catches up with a number of exhibitors to find out how Harrogate International Nursery Fair was ‘a real celebration of innovation’, ‘overwhelmingly positive’ and ‘a great experience’.

Cath Needham, head of

sales, iCandy

“The show was a fantastic success for iCandy. We had an incredibly busy few days, and it was a pleasure to welcome our extended iCandy family of retailers to experience the raft of exciting new products that will be launching over the coming months. The response was overwhelmingly positive, and we’re excited about the year ahead. We always enjoy reconnecting with so many industry colleagues and the energy on our stand was really palpable. It was an amazing show for us, a real celebration of innovation, and the feedback we received from our customers and partners was just fantastic.”

James Harrison, country manager, BeSafe

“Exhibiting at the Harrogate Nursery Fair this year was brilliant. It provided a fantastic opportunity to connect with our valued UK partners. We’re thrilled to continue building on the success of our BeSafe Beyond concept, as well as highlighting our brand new Preemie Inlay, which was received so well. We also loved showcasing the new products and beautiful additional colours for VOKSI, alongside officially introducing MiniMeis into the BeSafe family. The positive feedback and enthusiasm from attendees reaffirmed our position in the UK and we look forward to another great year ahead.”

Nicola Coletti, senior field marketer UKI, Dorel Juvenile

“As always, the Maxi-Cosi team had a fantastic time at this year’s Harrogate International Nursery Fair. The event is always a wonderful opportunity to showcase our new products, catch up with our retailers and meet new faces. It was also brilliant to receive such positive feedback on our product range – in particular, the new Emerald 360 Pro car seat, new home equipment colourways and our Fame pushchair.”

Mike Acton, category sales director, RKW

“We had an amazing time at Harrogate, especially as it was our first time exhibiting there as RKW. Our primary goal was to relaunch the beloved Chicco brand and create some excitement around its presence in the UK market. It was wonderful to see so many visitors express their enthusiasm for Chicco’s return, and we feel that it is stronger than ever. We found the nursery industry to be so welcoming and supportive, making the show a truly rewarding experience.”

Maddy Saunders, head of customer experience, My Babiie “We’re absolutely thrilled with how the show turned out for us. It was a fantastic opportunity to introduce our new branding and showcase our

latest product range. Engaging with so many other brands and hearing their feedback was invaluable. The highlight for us was winning the BANTA Award for Best Travel Product for our MB450 Travel System. The atmosphere at the show was electric! Our stand had an incredible energy, with so many people stopping by to explore and chat. It felt like the event brought everyone together, and the buzz around our products was amazing to see. It was a great experience overall.”

Damon Marriott, head of product management, Joie

“This year has seen a bumper crop of new launch items for Joie, resulting in a very busy stand for the duration of the show. Harrogate is a wonderful opportunity for us to meet face to face with our customers, as well as network with industry colleagues that we don’t get to see on a regular basis. We’re already looking forward to seeing everyone next year.”

Terri-Louise Hersby, key account manager EMEA (UK and IE), BabyBjörn

“This event provided a unique platform to build strong relationships, understand our customers’ needs first-hand, and explore new avenues for collaboration and growth going forward. I look forward to engaging with the vibrant community and making meaningful connections that will drive our success forward next year.”

Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Juratoys UK Ltd.

Tel: 0208 878 2133 E: sales@juratoys.co.uk

NielsenIQ GfK’s Emma Wade gives a review of the Baby Market in 2024, and what challenges await in 2025.

REVIEW OF BABY CARE MARKET PERFORMANCE IN 2024

As 2024 draws to a close, it is time to review annual performance. Overall, the Baby Care market has remained stable. Between January and September 2024, volume growth was steady at 0%, while value grew 2% versus the same period in 2023. This is good news as the declining birth rate in England and Wales (source: ONS) has yet to impact demand. Sales value is growing, but the volume purchased with a price cut has maintained the same level as in 2023. This means value gains are due to increasing prices. Consumers appear to be more willing to trade up to a more expensive product now rather than waiting for a promotional period to get the brand or item they want on offer versus a year ago.

Online shopping continued to grow over the year, while traditional bricks and mortar/in-store shopping has experienced mixed results. Online sales increased in both value and volume from January to September 2024, both up by 3%. However, price remained stable, with value growth driven by growing online demand.

In comparison, traditional in-store sales saw volume decline by 2%. Value remained stable at 1%, driven in part by the 3% rise in average price. This growth could be driving more customers online where prices have remained stable.

WHAT PERFORMED WELL IN 2024?

The stand-out category performer in 2024 was Bottles and Teats - the only product group within Baby Care to enjoy growth in both volume and value year-on-year. Volume was up 9% and value was up 19%. Growing demand is due to changes in the items parents are buying. With more breast pumps being sold second-hand, there is more demand to store pumped milk in bottles.

Other products that performed well in 2024 include Soothers and Strollers which both experienced strong value growth versus 2023. Soother value was up 6% while Stroller value was up 3%. Soothers success is due to an increase in sales of more affordable brands. These brands grew by 14% between January and September, while premium sales remained stable in terms of value.

In contrast, Strollers have experienced the opposite story. Here premium brands have continued to grow in value (+5%) while affordable brands have decreased (-3%) versus 2023.

WHAT TO LOOK OUT FOR IN 2025

In 2025, GfK expects sales volume to decline as the birth rate continues to drop. Brands and retailers may be able to soften the blow if they can take advantage of the second-hand market. Selling pre-loved/refurbished products is a great way to win over consumers who would have been looking at other second-hand market retailers, while also appealing to parents who want to make sustainable/eco-friendly shopping choices. One threat for manufacturers in the next year will be increased competition from smaller brands selling via online marketplaces and dropship. As more retailers offer online marketplaces, more smaller brands enter the market, and the market shrinks, it will inevitably become more competitive. These smaller brands and dropship brands will be a threat to all brands, but in particular to those with more affordable pricing as these newer, smaller brands may have lower prices. Consumers who want premium products will continue to purchase, but players may need to be more competitive with their promotions, especially around key periods such as Prime Day and Black Friday. This will enable them to appeal to consumers who might be undecided about trading up or choosing the more affordable alternative.

If you would like to find out more about how GfK can help you, contact Emma at Emma.Wade@nielseniq.com.

WINNING MOVES

From taking home the Best Car Seat Range trophy at the Progressive Preschool Awards and being named Which? Baby and Child Brand of the Year, to making TIME’s list of Best Inventions 2024, CYBEX has been garlanded with awards this year. PPS catches up with Luke Burns, general manager for the UK and Ireland, to find out more about the company’s prize-winning products and the inspiration behind them.

Having received over 500 awards for design, safety and innovation to date, there’s probably not much room left in the CYBEX trophy cabinet – but the team have had to clear some extra space in 2024.

“It’s been a bumper year for awards,” says Luke Burns, “from being recognised by ADAC for the safety of our car seats, to winning the first-ever Which? Baby and Child Brand of the Year. That was a real standout moment for me; Which? recognised not only our number of highperforming products, but also our commitment to innovation.”

One such innovation, CYBEX’s “game-changing” e-Gazelle S, was recently named in TIME’s list of the 200 Best Inventions of 2024, while in November, the CYBEX Anoris T2 i-Size won Best Car Seat Range at the Progressive Preschool Awards. “Awards like these are important to the CYBEX team, but also to our retailers,” says Luke. “They let people know we’re striving for the best, and give confidence to our consumers when buying CYBEX products.”

CYBEX’s winning formula is simple: its products are all designed to meet the company’s DSF (distinctive Design, highest Safety standards and smart Functionality) innovation principle, and go through a stringent process to ensure they meet those standards.

“Our vision as a brand is to be the most desirable, authentic, technical and lifestyle brand for parents,” Luke explains. “We want to make parents’ lives easier, so we’re always looking at their changing needs and adapting our product range with either big innovations or small function changes.” Luke points to the example of CYBEX’s recently launched Solution G2, a compact, lightweight and foldable car seat that doesn’t compromise on safety, which is easy to move from car to car – solving a real-life problem faced by many parents.

Beyond the prize podium, 2024 has been a good year for CYBEX UK & Ireland in business terms. “From a product perspective, our portfolio has continued to grow and has expanded successfully into new product categories,” Luke says. “We’ve run three masterclasses across the UK and Ireland for our retailers to further their knowledge on all aspects of car-seat safety, which we pride ourselves on. We’ve invested in our team over the last 12 months and seen our family grow.” Retailer support, too, has played a big part in CYBEX’s 2024 performance. “While we have achieved high double-digit growth YOY, we want to thank all our retail partners for their continued patience and support through the teething issues our new warehouse caused. We’re now pleased with how the warehouse is working at improved speeds, but we appreciate it wasn’t easy.”

The new year will see some “exciting” products hitting the market, kicking off on 8 January with the UK launch of the Click & Fold Highchair, following its success in Europe. “We’re looking forward to continuing growth with our retail partners in 2025, and debuting some products that parents and retailers alike are going to love,” Luke concludes. “There’s lots more to come!”

Left: The e-Gazelle S was recently named in TIME’s list of the 200 Best Inventions of 2024. Below right: Solution G2 is a compact, lightweight and foldable car seat that doesn’t compromise on safety.

Above: Luke Burns, general manager UK & Ireland.

Left: The Anoris T2 i-Size won Best Car Seat Range at the Progressive Preschool Awards in November.

2This year has seen The Puppet Company solidify its position in the market with expansion of its existing successful ranges, as well as new baby collections, plus an entrance into the licensing arena. PPS chats to co-founder and ceo, Sue Lockey, to find out what’s to come in 2025.

IN GOOD COMPANY

024 has been a much better year with stronger sales all round,” begins Sue Lockey, co-founder and ceo at The Puppet Company. “We have launched a number of new ranges across both our Puppets and Wilberry Toys plush collections, including new Baby collections which have been really well received. The addition of Paddington as our latest licensed puppet collection has also been really popular.”

The company has seen best sellers across the preschool space including its Wilberry Eco Comforters and new Striders puppets, as well as its Elmer puppets. It has also just launched its My First Puppet Comforters, which have already had a “fantastic” response, says Sue. And there’s more to come in 2025, too.

“We have a rolling programme of product development and planned launches underway, including more Baby products, new Dolls & Dancers and new puppet collections planned for 2025 and beyond,” says Sue. “Innovation and new product formats are crucial, customers are always asking ‘what's new’ and we have a lot of new lines that have been in development with further planned launches underway to meet demand.”

As the retail landscape continues to evolve, The Puppet Company is also looking at different avenues to find new ways to meet the needs of its customers. “This includes looking at different trade shows and building on our bespoke design work which has been really exciting,” adds Sue.

Above: The company has a rolling programme of product development and planned launches underway.

Right: Sue Lockey, co-founder and ceo.

Left: New Striders puppets have proved a hit this year.

And, despite a number of challenges affecting the whole preschool space, The Puppet Company is very optimistic heading into the New Year. Sue continues: “Keeping prices fair has been a constant challenge as costs continue to increase. With increases from factories, price hikes on raw materials and the general rise in costs globally we have worked incredibly hard to continue delivering the highest quality products to the highest possible safety standards without passing on these increased costs to our customers.

Licensed to thrill

“Our Elmer puppets have had a fantastic response particularly within the preschool space and with charities,” Sue continues. “Elmer is such an iconic character, celebrating inclusivity and diversity, which resonates with many people across different ages.

“We have also just launched our iconic Paddington puppets and have another very exciting licence to announce, launching in spring 2025 with more exciting news to follow. We have deliberately been very selective with our licensing programme; it is essential for us to find the right partners and licences that we can really bring to life.”

“[However], we are very optimistic as we move into 2025, with several exciting new product launches, licences and partnerships. With more international opportunities and some very interesting conversations underway, we are looking forward to the year ahead.”

Sue concludes: “We appreciate these are still challenging times for everyone would like to thank our customers for their continued support and wish everyone the best for this key season and the New Year.”

The Puppet Company’s Elmer puppets have had a “fantastic” response.

Hailed as the ultimate pushchair for first-time parents, iCandy’s iconic Peach 7 now offers style-conscious parents a wider choice than ever with the addition of new colourway Pecan, an on-trend, rich and sophisticated deep brown.

Inset: The Pecan colourway completes iCandy’s new Editions collection.

FASHION FORWARD

With its sleek, stylish appearance and user-friendly features, the iCandy Peach 7 single-to-double pushchair is renowned for its combination of luxury, comfort and convenience. The versatile and popular pushchair comes in a range of sophisticated neutral and earthy colours, including Coco, Biscotti, Cookie, Ivy, and classic Dark Grey and Black, and now – from mid-December – fashionforward shade Pecan is joining the mix.

“Pecan is a warm, sophisticated hue that sets it apart from more traditional options,” explains Paul Walker, iCandy’s director of product and design. “We’ve introduced this new colourway to provide customers with a stylish yet neutral choice that complements a variety of lifestyles. It’s not only visually appealing but also versatile, making it easy to match with other baby gear and accessories, while maintaining the luxury that is the hallmark of the Peach 7.”

Now in its seventh generation, the iCandy Peach is a premium pushchair that has been meticulously crafted to meet parents’ and babies’ every need, offering easy manoeuvrability, adjustable features and an array of accessories that make outings simpler and more enjoyable. Suitable from birth, the spacious carrycot creates a snug and secure haven for baby, with Lullaby Trust-approved overnight sleeping capabilities, while luxurious knitted jersey fabrics, known for their

exceptional softness, ensure every journey is a cosy one.

“The iCandy Peach is the epitome of British craftsmanship and innovation,” says Paul. “It represents a seamless blend of quality, safety and design that has become a staple for parents seeking longevity without sacrificing style. The intuitive one-handed fold system, combined with a unique carry strap and single-to-double versatility, enables parents to transition seamlessly as their family grows.”

The iCandy Peach 7 in Pecan offers a refined and contemporary twist on the classic Peach design, with a chassis in a soft shade of Pecan brown complemented by ultra-luxe fabrics, combining effortless elegance with iCandy’s unparalleled functionality for modern parents.

“With the introduction of the Pecan colourway, which completes our new Editions collection, we’re offering parents a look that’s as sophisticated as it is versatile,” continues Paul. “We wanted to create something that stands out while maintaining that timeless appeal iCandy is known for. The Peach 7 in Pecan embodies a blend of premium functionality and undeniable style that will make

“iCandy continues to push the boundaries of nursery design, merging aesthetic innovation with practical excellence.

The arrival of Pecan to the Peach 7 collection reinforces iCandy’s unwavering commitment to delivering products that not only meet but exceed expectations, every time.”

The introduction of Pecan provides customers with a stylish yet neutral choice that complements a variety of lifestyles, says iCandy.

With its own UK-based in-house design team and a reputation for engineering excellence, iCandy is known for pushing the boundaries of innovation. Paul Walker, the company’s director of product and design, explains the challenges and the rewards involved in creating products that combine comfort, convenience and eye-catching aesthetics.

DESIGN FOR LIFE

At iCandy, our commitment and aims lie in achieving the perfect balance of quality, design and innovation, all grounded in sustainability. This is the standard by which we measure every development. We strive to create visually striking products that consumers can trust for their exceptional quality. Innovation is at the heart of everything we do, with a continuous focus on enhancing comfort for babies and simplifying parents’ lives.

The new and yet to launch iCandy Pip is a perfect example. The team has done an outstanding job creating a pushchair that folds down to an incredibly compact size yet offers remarkable capabilities. It features the largest seat and wheels in its class, coupled with advanced suspension for a smooth, comfortable ride across various terrains. We are excited to unveil this groundbreaking first for iCandy, a highly anticipated addition to our ever-growing portfolio of luxurious pushchairs, as we confidently step into the compact fold category.

Our starting point for any new product is identifying a clear customer need through ethnographic research. This allows us to uncover valuable insights by observing how parents and caregivers use (and sometimes misuse) products in real-life situations.

Our involvement with parents and babies continues throughout the development process, including focus groups, user trials and ongoing feedback, ensuring that what we create genuinely enhances the parenting journey.

When it comes to design inspiration, we draw from a wide range of industries. The automotive sector is particularly influential due to its combination of hard and soft goods, which are similar to the elements we use in our pushchairs. This cross-industry inspiration helps us create products that are both functional and stylish.

Aesthetics have become increasingly important. Gen Z parents seek products that reflect their personal and individual style and can be shared on social media, making design and visual appeal a key consideration. We take great pride in designing beautiful products that look fantastic online, but this is always backed by the highest standards of quality and innovation. We are committed to substance as much as style, never compromising on one for the other.

iCandy has been honoured with multiple awards for design excellence and safety, including the Queen’s Award for Innovation. I’m hugely proud of iCandy’s 90-year legacy of British craftsmanship and design, and of all our product offering, but the iCandy Orange is special to me; it was the first product to feature our innovative integrated Ride-on Board and we developed it when my children were one and three, so it was rewarding to trial it myself.

The iCandy MiChair, too, is another of my personal favourites. Our first foray into the home category, it’s a beautifully designed piece that offers both longevity and ease of cleaning – exactly what parents want and need.

Above right: Paul Walker, director of product and design. Middle right: The integrated Ride-on Board is an example of iCandy’s innovative design.

Below: iCandy has a legacy of over 90 years of British craftsmanship and design, recognised with a Queen’s Award for Innovation.

Inset: The iCandy MiChair is the company’s first foray into the home category.

some 400 industry execs at the Royal Lancaster London on Tuesday 12 November. PPS rounds up

Below centre: Nikki Fox from Nion PR (left) and Thule’s Emma Peak receive a warm welcome from The Gruffalo.

Far right: The RKW team celebrated picking up the Chicco brand at the awards, also sponsoring the menus.

Bottom: Hasbro continued its 20th anniversary celebrations for Peppa Pig at the awards.

Inset: All of the winners came to the stage to celebrate at the end of the awards, along with host Glenn Moore and the PPS team.

Inset: Magic Light Pictures’ Pip and Posy were also on hand to greet guests.

Inset: Spring Fair’s Lauren Strivens and Allison Baby’s David Welsh both celebrated their birthdays by drawing the raffle on stage.

Inset: Glenn Moore was the host with the most for the afternoon’s proceedings.

Below: Toymaster’s development manager, Brian McLaughlin (far right) and guests at the drinks reception.

Above: Hauck’s Louise Robertson and Helen Robinson.

Right: Sally Hall shares a joke with Vista PR’s Jane Pavia-Davies. Far right: Team Blues and Character.com’s Karen Hewitt enjoying a catch up during the drinks reception.

Below: Musical duo Moondance kept guests entertained during lunch.

Inset: Ffion AykroydDavies from Aykroyds was the winner of Higher or Lower, and was presented with her prize by The Insights Family’s ceo, Tom Williams.

Below: Team Hasbro were out in full force.

Left: Progressive Preschool’s Jo Cassidy presented Bigjigs’ Liz Ireland with her raffle prize.

Above: Juratoys’ Neil Montgomery and Michelle Probert celebrate with Pingo Pongo’s Nikki Agravat and Gloria Rexer.

Right: The traditional PPSA goody bags - kindly provided by Trixie - went down a storm with guests.

Best Supmket

WINNER

SPONSORED BY

Below: Presenting the first award of the afternoon was Simta Sawhney, Paramount’s senior director of licensing.

Initial reaction: “Asda was delighted to receive a highly coveted PPS Awards win in reflection of our commitment to offering consumers the best possible experience - especially for the infant and children’s in-store ranges which are vital to our customers.”

Venetia Hammonds, assistant buyer, Asda

Best Multiple Retail of Presool Produs

Mamas & Papas

Below: Presenting the award was Misirli’s head of licensing, Christine Roberts.

Initial reaction: "We are delighted to have won Best Multiple Retailer of Preschool Products at the Progressive Preschool Awards. Our purpose is to inspire and support parents in becoming the best parents they can be, confident, capable and loving life with their little ones and we are incredibly proud of our team, who live and breathe our purpose, every day. Every Mamas & Papas colleague has contributed to us winning this award and we not only thank the judges for recognising our commitment to our Purpose, but also our People, who without them there would be no us."

Claire Rayner, marketing director, Mamas & Papas

Above: Asda buyer Aimee Cox and assistant buyer, Venetia Hammonds collected the trophy.

Right: Gary Freeman collected the accolade on behalf of Mamas & Papas.

Best Mixed Category Retail of

WINNER

Marks & Spencer

Initial reaction: “It was such a shock to win the award. It feels amazing to get the recognition; being an independent retailer and being up against some really strong competitors, I didn’t think we stood a chance! But it just shows that our hard work is being appreciated. We couldn’t have done it without the suppliers who supplied all the beautiful products and the toy team on the shopfloor for doing a great job with the visual merchandising and customer service.”

Antonia Visiers, junior buyer, Jarrolds

Far right: Rainbow Designs’ md Anthony Temple did the honours with the gold envelope.

Above right: Natalie Ackerman, licensing manager, collected the award for M&S.

Far right: Jarrolds’ junior buyer Antonia Visiers took to the stage to collect the accolade.

Below Yvette Marshall, account manager at Spring and Autumn Fair presented the award.

Best Online Retail of Presool Produs

WINNER

John Lewis

Initial reaction: “We were delighted to hear that John Lewis had won Best Online Retailer at the PPS Awards. We are so glad that the nursery, baby and preschool ranges that we carefully curate for our customers, as well as our service and online proposition is being recognised.”

Roseanne Winthrop, partner and buying manager, John Lewis & Partners

Bump Start Baby Shop, Milton Keynes

Best Indepdt Nsy Retail

WINNER

Initial reaction: “Helen and I sat on the edge of our seats, nerves buzzing, as the finalists for our category were revealed. When Bump Start Baby Shop was announced, we were in absolute disbelief! We're incredibly proud and so grateful to everyone who has supported us.”

Susannah Irving, director, Bump Start Baby Shop

Right: Roseanne Winthrop, partner and buying manager, and Cat Archer, senior buyer for nursery, collected the award for John Lewis.

Left Aykroyds’ md Sion Aykroyd presented the trophy to the worthy winner.

Left: David Welsh, Joie’s md, was all smiles presenting the trophy.

Right: Directors of Bump Start Baby Shop, Helen Hickman and Susannah Irving were delighted to pick up the trophy.

Best Indepdt Appel Retail

WINNER

Smarty Pants Childrenswear, Dundee

reaction: “I cannot believe we won! Thank you so much to Progressive Preschool for awarding us.”

Melissa McArthur, Smarty Pants Childrenswear

Best Indepdt Toy Retail

WINNER

Starlings Toys, Bury St Edmunds

Initial reaction: “Independent retailing is always a run of highs and lows, winning a PPS Awards trophy is one of the best highs. How honoured we are to be recognised by our fabulous suppliers. I’d love to share this joy with all my fellow retailers – here’s hoping for a great 2025, long live the toy trade!”

Janie Starling, co-director, Starlings Toys

Right: Ali Farrell collected the award on behalf of Smarty Pants Childrenswear.

Below: Hippychick’s md, Jeremy Minchin, announced the worthy winner.

Left: Starlings Toys’ owners, Jonathan and Janie Starling, and store manager, Hayley Pearce, took to the stage to accept the trophy.

Below: Katie Rollings, chief licensing officer at Acamar, was in charge of the gold envelope.

Initial

Best Indepdt Giftwe Retail

WINNER

Pingo Pongo, London

Initial reaction: “I am totally delighted to have received a Progressive Preschool Award – wow, I never thought I would make it as a finalist, let alone a winner. It’s given me a huge boost ready to aim for great growth in 2025.”

Nikki Agravat, founder, Pingo Pingo

Best Retail Newcom

Initial reaction: “We were in total disbelief that Ayrshire Baby Centre won the award for Best Retailer Newcomer and must thank the judges and PPS for the award, in which was a very competitive category. A huge well done to all the winners.”

Andrew Hammond, owner, Ayrshire Baby Centre

Above: Founder and owner of Pingo Pongo, Nikki Agravat was delighted to collect the award.

Above left: Livy Coare, licensing and marketing manager at H&A, was on hand to present the award.

SPONSORED BY

Right: Jennifer and Andrew Hammond, owners of Ayrshire Baby Centre, accepted the accolade.

SPONSORED BY

Below: Chris Lohmeyer, md at category sponsor DKB Toys & Distribution.

Best Retail Initiative

WINNER

Peppa Pig x Natural History Museum for F&F at Tesco

Far right: David Sprei, commercial director at Penguin Ventures, was just magic as the category sponsor.

Above right: Hasbro’s Cat O’Brien, Jess Dodds and Andrea Lester collected the award with F&F’s Claire

Initial reaction: “It’s an absolute honour to be recognised for our work with Peppa Pig. We would not be able to properly celebrate our win without also congratulating the wonderful teams at the Natural History Museum and F&F at Tesco. Their creative synergies were instrumental in bringing this initiative to life and inspiring a newfound sense of wonder, curiosity and learning in today’s kids.”

Catrina O’Brien, director, UK licensed consumer products, Hasbro

Best Presool

Far right: Bridie Gibbs, Ffion Aykroyd–Davies, Jade Ferguson, Aiden Taylor-Gooby, Venetia Hammonds, Aimee Cox and Sion Aykroyd couldn’t wait to lift the trophy.

Below: Hasbro’s UK licensing director, Cat O’Brien put her best foot forward to present the award.

WINNER

The Gruffalo and Friends x Team GB SS24 for Asda from Aykroyds

Initial reaction: “We were thrilled to receive the award and to be included in such an incredible collection. It has been a true pleasure collaborating with Magic Light and George, Asda. We thoroughly enjoyed working on this collection and are so happy it has been as well-loved as we hoped.”

Claire Donaldson, George sales account manager, Aykroyds

Boulton and Lauren Heaton.

Best Licsed

Toy Rge

Initial reaction: “Wow, we were so shocked and pleased to win the award for the Best Licensed Toy Range with Shake It Bluey. There were some amazing products in the category, so just to be shortlisted was a great achievement. I’m not sure I could believe it when our name was called, but we are so thankful to have won.”

Mike Lynch, senior brand manager, VTech

Shake It Bluey, VTech

Left: Senior brand manager at VTech, Mike Lynch, and his colleagues were all smiles collecting the award.

Below: VTech’s Mike Lynch, Leigh Potter and Sophie Taylor were “shocked and pleased” to win.

Left: Julie Kekwick, head of licensing for hardlines at category sponsor, BBC Studios.

Best Non-Licsed Toy Rge

WINNER

Smoby Activity Wall, Simba Smoby UK

Initial reaction: “Thank you so much to the judges for recognising the Smoby Activity Wall as Best Non-Licensed Toy. We are absolutely thrilled! Smoby has been a leader in kids outdoor and indoor toys and games for a long time, but accolades such as this are testament to the quality of new products coming through the pipeline.”

Sophie Bryan, brand manager, Simba Smoby UK

Above: Ben Hogg, head of marketing at Simba Smoby UK, proudly poses with the trophy.

Below: Last year’s recipient of the Outstanding Achievement award, director of affairs and special events at the BTHA, Majen Immink presented the trophy.

Best EM/ Educational Rge

102 Piece Rainbow Creative Pack, Connetix

Initial reaction: "We’re thrilled and honoured to receive the prestigious Progressive Preschool Award for the second year in a row! This recognition fuels our passion for open-ended, STEAMbased play and reinforces our commitment to creating valuable, educational experiences that inspire children’s creativity and curiosity."

Steve Cox, sales manager UK region, Connetix

Right: Dr Amanda Gummer was on hand to present the award.

Right: Steve Cox, sales manager UK region at Connetix made all the right connections on stage.

Below: Steve picked up the award for the second year in a row for Connetix.

Best Presool Home or Fnite Rge

SPONSORED BY

Initial reaction: “We are absolutely over the moon to have been awarded the Best Home or Furniture range for our Kubbie Sleep. The Progressive Preschool Awards are incredibly important to us and to gain recognition in this category is a very proud moment for the whole Joie team.”

Melissa Cooper, head of marketing, Joie Baby

WINNER

Right: Melissa Cooper (head of marketing), Claire Saunders (marketing manager) and md David Welsh took to the stage to collect the trophy.

Kubbie Sleep, Joie

Below: Media Snug director, Adeline St John couldn’t wait to announce the winner.

Below: David, Melissa and Claire celebrating with their award.

Best Presool

Gift Rge

Little Seedlings Gardening Collection for Dobbies from Hunter Price International

Initial reaction: “As a business, we create licensed collections, as well as retailer own brand and have our own portfolio of established and emerging own brands, so to have an awards event which shines a light on own brand as well as licensed successes is fantastic. The preschool demographic is a target market we’re committed to as a business and one we’re all really looking forward to developing further over the next few years – so we hope to be involved with the awards for many seasons to come!”

Allana Holmes, commercial director, Hunter Price International

Left: Hunter Price’s co-ceo (commercial) and co-founder Jeremy Winburn and commercial director Allana Holmes were delighted with the win.

Below: The duo were ready to celebrate the win.

Right: Talia Tester, international director of softlines and CPG at Moonbug announced the winner.

Best Presool Plishing Rge

WINNER

CoComelon Publishing Range, Farshore HarperCollins

Initial reaction: “Everyone at Farshore, HarperCollins and the fantastic team at Moonbug are thrilled to have won Best Publishing Range at the Progressive Preschool Awards. We work hard to ensure our CoComelon books engage, educate and entertain children at the very beginning of their reading journey, to encourage a lifelong love of books and make every child a proud reader. Ensuring happy children, caregivers and parents.”

Zoe Masters, publisher, brands and licensing, Farshore

Right: Duncan Hamilton, head of UK and international publishing at Moonbug Entertainment and Zoe Masters, publisher at Farshore HarperCollins collected the award.

SPONSORED BY

Inset: Julie Jones, md at Redan Publishing, announced the winner.

Rightt: Duncan and Zoe were “thrilled” to have lifted the trophy.

DIRECT EYE-CONTACT

Forward-facing for direct interaction

PRECISION-FIT SECURING,

WEIGHTLESS FEELING

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FREEDOM

UP TO 50% HIGHER SAFETY LEVELS* CYBEX Airbag Technology

Best C Seat Rge

WINNER

Anoris T2 i-Size, Cybex

Initial reaction: “I was absolutely thrilled to see our amazing Anoris T2 i-Size Car Seat win the Progressive Preschool Award in the Best Car Seat Range category. The Anoris T2 is our most exciting and innovative product to date, providing parents with the freedom of choice when it comes to how they travel with their child and to see that being recognised within the industry is truly an honour. The Progressive Preschool team put on a great event for all, and we can’t thank them enough.”

Luke Burns, general manager, Cybex

Right: Cybex’s David Roberts and Francesco Rocchio, together with UK and IE general manager Luke Burns (centre) collected the trophy.

Right: Jane Pavia-Davies, md at Vista PR, presented the award for Best Car Seat Range.

Below right: Luke (centre) said that receiving the award was “an honour”.

Following another hugely successful year at Harrogate International Nursery Fair, Dorel Juvenile are proud to showcase just a small selection of what’s to come over the next few months.

Fame

Timeless and pioneering, the new Maxi-Cosi Fame pushchair is designed to give luxurious levels of comfort for both baby and parent.

Maxi-Cosi Fame’s premium details, seamless design, modern aesthetics and innovative features have been designed to stand the test of time.

Emerald 360 Pro

12 years of use. 12 years of protection. 12 years of convenience. 12 years of comfort.

Emerald 360 Pro is the only car seat featuring SlideTech® that your child can use from birth until they no longer need one - that’s a full 12 years of life.

To fi nd out more about all our brands, contact your sales representative at UK-sales@doreleurope.com

Discover new engaging collections including ‘Tiny Rockers’ and ‘Unicorn Wonderlands’, adding a touch of magic to little ones’ playtime.

With new products across car seats, pushchairs and home equipment, Bebeconfort has something for everyone!

Best Wheeled Goods Rge

WINNER

Initial reaction: “At Maxi-Cosi we pride ourselves on leading the way for innovation in travel safety for children. Our new Fame pushchair redefines luxury strolling, whilst offering key safety and comfort features such as our LumiRide LED lighting system, to illuminate darker streets and pathways, and our spacious height adjustable Close2Me carrycot, featuring a SoothingSlope to incline baby and aid reflux.

When combining Fame with our new Pebble 360 Pro2 and FamilyFix 360 Pro base, creating our Fame Premium Bundle, parents and babies benefit from our revolutionary SlideTech® technology, as well as full lie-flat infant carrier and ClimaFlow fabrics for maximum comfort.

As the Progressive Preschool Awards are judged by industry professionals and our retailers, there is no greater recognition. We are thrilled to have received such an accolade for our ground-breaking product line. We are honoured to have been a part of it.” Laura Buchanan, field marketeer UKI, Dorel

Right: Plamedie Poto-

Poto collected the award on behalf of Maxi-Cosi.

SPONSORED BY

Maxi-Cosi Fame Premium Bundle from Dorel

Below: Adrian Sneyd from category sponsor Harrogate International Nursery Fair did the honours with the gold envelope.

Spark imagination with Trixie’s beloved wooden toys

Our Animal friends conquers the UK, captivate little minds and delight your customers!

Best Presool Esstials Rge

Initial reaction: “We are delighted to win Best Preschool Essentials Range for our animal silicone tableware range. Our vibrant animal friends are ready to bring joy and colour to tables all over the UK. A big thank you to our loyal customers for making this possible.”

Scott Garnerbundy-Higgs, UK sales director, Trixie

WINNER

Silicone Tableware Range, Trixie

Right: Trixie’s Scott Garnerbundy-Higgs was over the moon with the win.

Below: PreschoolNews.net’s Tessa Clayton presented the Best Preschool Essentials Range award.

Below: Scott gave a shout out to Trixie’s loyal customers after the win.

Best Inft Developmt Rge

WINNER

Disney Baby The Lion King Range, Rainbow Designs

Initial reaction: “We are absolutely delighted and, of course, feeling very proud and honoured to have won the prestigious Progressive Preschool Award for the Best Infant Development Range for our new Disney Baby Lion King collection. Receiving this award not only rewards the fun and adorable infant toys within the range, the performance at retail and the joy these developmental toys bring to little ones. It also recognises the dedication and hard work of our entire team, that have worked so hard to bring this range to market and make it the success it is.”

Zara Grindrod, sales and brand director, Rainbow Designs

Above: The Rainbow Designs teamKristina Sundby, Zara Hynes, Gary Hughes, Anthony Temple, Zara Grindrod and Alys Dawson - all took to the stage to collect the trophy.

Left: The team continuing the celebrations.

Below: Bump PR’s account director, Chloe Ward, did the honours in announcing the winner.

e Eco Awd

Nappies and Nappy Pants, Pura

Initial reaction: “We are incredibly proud to win the Progressive Preschool Eco Award. Our goal has always been to bring families the most sustainable nappies and wipes possible, without compromising on quality or costing parents the earth. A massive thank you to all the judges for believing in Pura and our mission to change the world one bottom at a time.”

Guy Fennell, founder and ceo, Pura

Left: Caroline Cooper proudly accepted the award on behalf of Pura.

Inset: Poetic Brands’ design manager, Terry Kinnersley was ready to tell us who is making an impact.

SPONSORED BY

Left: Caroline was all smiles to pick up the award.

e Mketing Awd

WINNER

Bing’s Nature Explorers with the Wildfowl and Wetlands Trust (WWT)

SPONSORED BY

Initial reaction: “We are thrilled that Bing has won the Marketing Award at this year's Progressive Preschool Awards. This incredible recognition highlights the ongoing love and loyalty that Bing has inspired in families over the past decade. Winning this award is a testament to the dedication of our team and the invaluable support from our partners, who continue to bring Bing's world to life in meaningful and inspiring ways. Thank you to everyone who has been part of this journey, and congratulations to all the other winners and nominees. We look forward to building on this success and continuing to bring Bing’s experiences to our young audience. Here’s to many more exciting years ahead.”

Katie Rollings, chief licensing officer, Acamar Films

WINNER

Disney

BY

Initial reaction: “We work hard to bring beloved Disney stories and characters to life for families every day through our product, and in collaboration with our retail and licensee partners. Parents play a huge role in helping introduce infant and pre-school kids to Disney and start building what we hope is a lifelong relationship with our brands - so it’s wonderful to be recognised by such an important audience.”

Ollie Pryor, director of UK&I Retail & EMEA Ecomm, Disney Consumer Products

Far right: Amber Steventon, md at Azaria PR, ready to announce the winner.

Above right: Acamar’s Eva Otlewski, Amy Attenborrow and Kirsty Southgate were joined on stage by WWT’s Ruth Thomas.

Far right: Disney’s retail sales and marketing manager UK, Lucy Cope collected the trophy.

Below: Tom Williams, ceo of The Insights Family, named the winner of the special consumer award.

SPONSORED

Best Wholesal or Distributor of Presool Produ

WINNER

Hippychick

Initial reaction: “Elation… as a 25th anniversary treat we had brought nine of the team up from the depths of Somerset and so everyone’s fingers were crossed and it was a real thrill to hear our name called out and for them to all be able to come up on stage for the presentation. We are very lucky to have wonderful staff across the board and it made for the perfect moment.”

Jeremy Minchin, md, Hippychick

Outstding

WINNER

John Carolan

SPONSORED BY

Initial reaction: “I am truly overwhelmed with the award and certainly didn’t see it coming. It’s the people, products and purpose that make this industry so unique, special and a true joy to be a small part of. I love working with the inspirational people driving the brands and the great buying teams that bring the products to the customers that we all help everyday in their wonderful, scary, exciting, frustrating and awe inspiring journey in parenting that gives us all so much purpose that is inherent in all we do in the preschool industry.”

John Carolan

Above left: The Hippychick team were out in full force to celebrate the win.

Above: Samantha Bourne, EMEA senior licensing director at Jazwares, did the honours for the penultimate award of the afternoon.

Far right: John Carolan said he was “overwhelmed” to receive the accolade.

Below: Brian McLaughlin, business development manager at Toymaster, is the proud sponsor of this award.

SPONSORED BY

TECH SUPPORT

Nursery tech products such as baby monitors have become an essential purchase for parents-to-be and new parents, while in the toy space they are seeking products which promote learning, creativity and safety, as well as being interactive and easy to use. PPS chats to a number of companies to find out more on what’s trending in the sector.

Technology plays a part in pretty much every aspect of our lives, and for parents of preschoolers it can often prove invaluable.

“A good nursery tech product needs to offer reliability, ease of use and peace of mind,” says Leonie Hayward, marketing director at Cheeky Rascals. “Parents are looking for devices that offer accurate health monitoring, seamless integration with other devices, user friendly design, safety and privacy and durability and comfort.”

One of the stand out products for Cheeky Rascals in the nursery tech space this year has been the Owlet Dream Sock. Leonie continues: “The Dream Sock is popular due to

its innovative combination of sleep monitoring and health tracking for babies. It provides real-time data on a baby's heart rate, oxygen levels and sleep quality, offering parents peace of mind during the early months of parenting. The product has resonated with parents who are looking for reassurance and insights into their baby's health and well-being while they sleep.”

Other Owlet products – such as the Smart Sock and Cam monitoring systems –have also been strong sellers, contributing to the increasing trend of techintegrated baby care.

For retailers, Leonie encourages offering instore demos or tutorials about the benefits of the products to

Above: The Owlet Dream Sock combines sleep monitoring and health tracking for babies. Below: VTech products, such as the Kidizoom Duo FX, combine cutting edge technology with playful, age appropriate designs.

help parents understand the real value the devices provide. “In particular, explaining how these products work in real-life situations - such as monitoring a baby’s sleep patterns or detecting early signs of discomfort - can drive sales,” she says. “Also given how much parents care about their child's safety, highlighting features that ensure health tracking and alert systems in a product like the Dream Sock can drive sales. Associating these products with health, safety and well-being will always resonate deeply with parents.”

THE SIMPLE LIFE

For Matt Dyson, director at Rockit, parents need to be able to see a clear benefit when purchasing a tech

product, especially when household budgets are tight.

“Our market research has also shown that worn out parents want products that are intuitive and simple to operate,” Matt tells PPS. “Products with multiple functions and complicated controls can be particularly frustrating, especially in the middle of the night when you haven’t had enough sleep.”

The company’s rechargeable Rockit Rocker has been selling well across the globe, with sales growing “rapidly” year on year, says Matt. “We have also seen good sales of Wooshh, our miniature sound soother, particularly in-store, where the product can be demonstrated and the customers can see just how tiny it is, but also hear the quality of the sounds it produces.

“We are in the process of developing a really exciting sleep tech product for slightly older children. I can’t reveal too much at this stage, but we will be launching it globally at K+J in September.”

Bricks and mortar stores play a key role when it comes to selling nursery tech, Matt believes. “By their very nature tech products need to be set up and used correctly so that parents and their children can benefit properly from them. The beauty of bricks and mortar retail is that tech products can be demonstrated, and customers can ask questions about them, face to face,” he says. “It can be very difficult to sell a complicated and expensive product if it is just in its box on a shelf. Likewise, retailers can make use

of carefully curated videos on their online listings, which not only explain the product benefits, but also show how it is set up and used.”

AN ESSENTIAL PURCHASE

Baby monitors have become an essential purchase for parents-tobe and new parents, typically purchased at the same time as other high-ticket items, such as nursery furniture and travel systems.

“Retailers now need to ensure that a monitor is included in the total basket and maximise the sales potential with each consumer and secure the incremental revenue,” says Joel Lucy from VTech Baby UK. “The cash margin on the more higher end monitors is very attractive and offset some of the lower margins offered by other core baby products.”

From a non-smart video monitor perspective, the recently launched VTech VM7367HD 7” video monitor has been an instant hit with consumers, says Joel, as has the LeapFrog LF920 video monitor which also has a 7” screen. For products with smart connectivity, the VTech RM7787HD 7” Over-The-Cot Ultra Smart video monitor already sits in the bestseller list despite having only launched in July, while Joel says that the LeapFrog LF2936FHD 5.5” 1080p smart video monitor is the only product on the market with a full and true touch screen parent viewing unit.

The company has also seen a significant uptake for baby and child sleep soothers, the V-Hush Mini and V-Hush Lite. “These are essentially sleep aids to help ease baby off to sleep with an array of

features including pre-recorded stories, soothing sounds and lullabies and soft lighting and light projection on the ceiling, all controlled via a specific VTech app or on the device itself,” says Joel. “This sub-category has proven to be a good attached sales opportunity for retailers, even though most monitors come with night-lights.”

VTech and LeapFrog have a number of new launches set for early 2025, and Joel says there is “real excitement” behind the launch of the VTech Rocker, which can be attached to any pushchair or stroller.

TOY TECH WINNERS

Staying with VTech and LeapFrog, but moving to the toy division of the business, the Kidizoom Duo FX is the number one item in the Electronic Entertainment (exc. tablets) subclass, according to Circana, with the Kidizoom Smart Watch, Kidizoom Studio and Singing Sounds Microphone also featuring in the top five items.

New launches are planned across the Kidi, preschool and electronic learning computers brands in 2025, says senior brand manager, Mike Lynch.

“A good tech toy should be educational, engaging and ageappropriate,” Mike explains to PPS. “Parents value toys that promote learning, creativity and safety, while preschoolers seek fun, interactive features and ease of use. VTech combines cutting-edge technology with playful, age-appropriate designs to create toys that are both fun and enriching, ensuring durability and long-lasting appeal for kids and parents alike.

“The Kidizoom Duo FX’s robust build and interactive games promote creativity and cognitive development, while its simple interface ensures ease of use. The Kidizoom Smart Watch MAX stands out with its multifunctionality, including dual-cameras, educational games and communication features. Both products offer parental controls, ensuring a safe tech experience for kids. These aspects make VTech's products appealing and distinctive in the tech market.”

Above: The recently launched VTech VM7367HD 7” video monitor has been an instant hit with consumers.

Above: The Wooshh miniature sound soother continues to notch up good sales for Rockit.

NEW PRODUCTS

TOYS

WILBERRY

The new Wilberry Eco Classics make a timeless companion with irresistibly soft fur and a charming design. Crafted with incredible attention to detail, these loveable characters are sure to capture hearts of all ages. Now made from 100% recycled materials, it features embroidered eyes and a huggable, ecofriendly design. Whether it’s for cuddles or display, they make the perfect gift for children and adults alike, blending sustainability with playful charm.  info@thepuppetcompany.com www.thepuppetcompany.com

THE PUPPET COMPANY

Launching this winter, the Striders from The Puppet Company are wonderfully wacky Walky-Stompy Puppets. Specially designed to be easy to use, make them walk, stomp, jump and more. Versatile and highly functional, these larger-thanlife characters have excellent mouth movement and loads of personality. With individual names, characters and fun-filled personalities, these bring hours of fun and imaginative play wherever they go.

info@thepuppetcompany.com www.thepuppetcompany.com

KALOO

The sweetest penguin buddies for any little one to receive, the Complices range is thoughtfully created to support little ones with their first separation. Available as a soft toy or soothing comforter, in three beautiful colours (blue, green and pink), the charming collection will fit into any nursery or playroom. Lovingly created to symbolise comfort, love and attachment with the softest touch – these super cute wintery friends are ready and waiting to waddle into children’s nurseries to support them in the most wonderful way.

sales@juratoys.co.uk

https://www.kaloo.com/en/

ETTA LOVES

Bring an extra dose of magic to bath time, or play time, with etta loves new colour changing bath book, part of the collaboration with artist Camille Walala. Watch the colours magically appear when exposed to water. Wow baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water.

This clever and stunning bath book supports tiny eyes with its scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.

barbara@ettaloves.com www.ettaloves.com

HIPPYCHICK

RAINBOW DESIGNS

Little Paddington fans are sure to love the new mini playsets that have joined the best-selling Adventures of Paddington toy range. The Letters to Aunt Lucy playset, that features Paddington and Pigeonton, as well as The Paddington’s Kitchen Adventures set, that includes Chef Paddington and his best friend Jonathan, as well as some of Paddington’s favourite yummy treats, will provide little ones hours of imaginative fun. These new mini playsets join best sellers such as The Adventures of Paddington Tea Sea, campervan and talking soft toy.

01329 227300

www.rainbowdesigns.co.uk

CONNETIX

HAPPY HORSE

Adding some fun characters to its collection this winter…. meet Pedro Penguin, Goose Glen, Dachshund Duke, Bear Bruno, Moose Mellow and the firm’s favourite, Fox Flore. These come in a cuddle and a tuttle. These are all sustainable and use sustainable polyester for the stuffing. sales@finestforbaby.co.uk www.finestforbaby.co.uk

Classic World is renowned for its beautifully crafted, FSC Certified wooden toys that offer a host of educational benefits, withstand the roughest of playtimes and are kind to the planet. Hippychick are delighted to introduce some exciting new additions to the range this season including the charming Vintage Music collection.  Among these, the music set is already a standout favourite with its retro charm and quality craftsmanship.  Classic World continues its mission to inspire a new generation of musicians through sustainable play. sales@hippychick.com www.hippychick.com

Elevate play and reach greater architectural heights with the Connetix 48 Piece Roads Creative Pack. Featuring an exciting range of thoughtfully designed magnetic tile shapes, including quarter circles, arches, intersections, and ramps, all in a sleek black shade, this pack will enhance the construction of roads, raceways, skateparks, cities, plus so much more! The purposeful introduction of black tiles enhances the visual of roads, ramps, and runways, while the exclusion of white lines and road markings maintains the openended nature intended by connetix products, allowing children to reimagine pieces into their own creative builds. wholesale@connetixtiles.com www.connetixtiles.com

NEW PRODUCTS

TOYS

SMALL FOOT

This beautiful indoor giraffe slide from wooden toy specialist small foot will look stunning in any playroom.  A new addition to the wildlife-inspired collection of wooden furniture for a nursery or a toddler’s bedroom, the slide is a fun activity for little ones to enjoy at home. Designed with safety in mind with its rounded edges and side parts, the slide also features a landing board at the bottom to provide a soft stop at the end of the sliding run.  info@toys2market.com www.toys2market.com

LITTLE BIRD TOLD ME LTD

ADDO PLAY

Learn about colours, shapes, and motion with the adorable Spinning Cogs Caterpillar from Woodlets. Try to fit all the brightly coloured wooden shapes into their matching cogs! As you slot them in one by one, watch as each cog turns the next until all the shapes are turning. This fun colourful toy helps develop little one’s fine motor skills, handeye coordination, problem-solving, and colour recognition.

hello@addoplay.com www.addoplay.com

WILTON BRADLEY

KAP TOYS

Low-mess sensory activity is perfect for preschoolers and fun for everyone. Contains soft and stretchy cloud clay, figurines, clay stamps, tools and a variety of fun items to touch and explore. Perfect for quiet, independent sensory play.  Packed in a resealable 18cm x 26cm storage bag. Available in three other themes - princess, farm & outer space. orders@kaptoys.com www.kaptoys.com

Introducing Lily & Rose, an enchanting rocking horse for a little one’s first Christmas. Her delicate and romantic charm shines through her traditional floral fabric, adorned with vibrant pink roses on a soft grey backdrop. Nestled in her pocket is Rose, a delightful little bunny toy that can pop out for playtime fun anytime! Available in two sizes, Lily & Rose comes in a beautiful gift style display box with carry handle, making her an ideal Christmas gift. 01484 682430 www.littlebirdtoldme.com

Get ready for an enchanting adventure with the new Xootz Unicorn Bumper Car. This 360° spinning, LED-lit, joystick-controlled ride is perfect for kids aged 18 months+. With colour-changing LEDs, easy joystick controls and parental remote, it offers safe, exciting fun. The adjustable seatbelt and speeds up to 1.2 km/h ensure secure rides indoors or outdoors. Featuring light-up eyes, 3D spikes and a protective rubber bumper, this magical car delivers endless playtime with over an hour of battery life per charge. Max weight: 30kg.

sales@wiltonbradley.com www.wiltonbradley.com/

CAPITAL GAINS

Toy Fair is back at London’s Olympia from 21-23 January 2025 and, having sold out all exhibition space back in September, hopes are high for an electric start to business in the New Year. PPS catches up with the BTHA’s Rebecca Deeming-Mitchell to find out more.

Such is the esteem in which Toy Fair is held, the 2025 event – which will span the Grand, National and Upper West halls at Olympia Events –sold out of exhibitor space back in September.

Once again, the show floor will play host to a broad range of exhibitors including many with preschool product such as Character Options, Galt, VTech/LeapFrog, Playmobil, Golden Bear and Spin Master to name just a few.

The vast array of products will range from construction toys, plush and STEM, through to board games and puzzles, tech toys and arts and crafts.

“Exhibitors that cater to the preschool market are a crucial part of Toy Fair, and for this year we see industry leaders continuing to innovate in this space, along with fledgling brands,” says Rebecca DeemingMitchell, senior communications and events manager at the BTHA. “Companies like Spin Master Toys, LEGO Group, Golden Bear Products and Character Options bring creative and developmental products to the fore. In addition to these mainstays, we encourage visitors to explore offerings from fresh faces to Toy Fair like Little Dutch, Puzzle Post and Small World

Toys, which will all showcase new and exciting preschool products.

“The preschool sector is integral to the Toy Fair and the toy industry in general. Tools are the toys of play and preschool toys are particularly important in early child development as children do their initial learning through play. We are very fortunate at Toy Fair to have so many exhibitors that showcase a broad range of preschool products.”

One change in 2025 will be the rebranding of the Greenhouse area to the Gold Zone, “to reflect hidden gems and a treasure trove of new emerging brands to discover”, says Rebecca.

“This area has always been pivotal in fostering growth and nurturing talent. For example, Micro Scooters emerged from the 'Greenhouse' years ago to become market leaders. The Gold Zone provides a unique opportunity for young and smaller companies to showcase their products and innovations directly to buyers. We’re excited to see what our fledgling brands will be exhibiting - keep an eye on Alley Cat Games, Little Pledgers, Cyan Creative, Shrimp and Buddy and Barney, who are all set to showcase their innovations.”

Rebecca continues: “Toy Fair is a great opportunity for exhibitors to showcase their new products for the first time in person to buyers, licensors and the media, as well as building on

Beyond the show floor

“Beyond the show floor, visitors keen on preschool products should pay a visit to the Toy Fair’s Hero Toys display,” says Rebecca. “The Hero Toys are new launches for 2025, which are picked by an independent panel of retailers, and often include some fantastic preschool toys and games. The winners will be unveiled on the first morning of the show outside the Press Office upstairs in the National Gallery.

“Visitors should also look out for Toy Fair TV, the show’s live TV channel, which will be broadcast on many screens throughout the halls, where hosts Anna Williamson and Gavin Inskip, will present live interviews and product demonstrations, ensuring visitors don't miss any preschool product highlights.”

current and making new relationships. For the majority of visitors, it’s the first time of the year in the UK that visitors can get hands-on with the thousands of fun and exciting new toys and games from more than 250 exhibiting companies, all under one roof. Buyers in attendance can also take advantage of the exclusive on-site retailer offers.”

Ultimately, Rebecca and the Toy Fair team are looking to provide the best possible platform for both exhibitors and visitors to kickstart their business calendar year.

“We want to ensure the show has a buzzing atmosphere full of excitement surrounding the new launches at the show, to facilitate new partnerships and strengthen current relationships for those in attendance, all to help put the toy industry in a prosperous position for the year ahead,” Rebecca concludes. www.toyfair.co.uk

Above: Rebecca Deeming-Mitchell, senior communications and events manager.

Left: Toy Fair 2025 will take place across the Grand, National and Upper West Halls at Olympia Events from 21-23 January.

Inset: A total of 2,354 exhibitors from 68 countries presented their ranges to 57,000 visitors from 125 nations at

FAIR

TRADE

The 2024 Spielwarenmesse showcased an impressive mix of key players, brands and start-ups on the show floor.

A total of 2,354 exhibitors from 68 countries – an increase of 10% on the previous year – presented their ranges in front of 57,000 visitors from 125 nations. “The highly international profile underlines the position of the Spielwarenmesse as the sole global event for the sector and shows that trade fairs continue to be essential venues for trade,” says Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG.

The appeal of the show certainly remains undimmed: alongside the behemoths on the show floor, which use the fair as an essential marketing tool, over 430 new exhibitors also bring a breath of fresh air to the exhibition centre and to individual range selections.

The 2025 edition will see a new hall arrangement which creates more space for innovation and long-term growth. From a preschool point of the view, the Baby & Infant Articles and Lifestyle Products category will be in Hall 3C, with the direct access to Halls 1 (Dolls, Soft Toys), 2 (Stationery) and 3 (Wooden Toys) reinforcing the synergies between the neighbouring categories.

Other changes for 2025 include the ToyTrends taking advantage of a new location in Entrance Mitte, illustrating defining themes for the forthcoming trading year, complete with product examples; the Toys Go Green arena has also been given a new environment

in Hall 3C; while the LicenseLounge – hosted by Spielwarenmesse and BRANDmate – will be hosted in the foyer of Hall 12.0. A series of LicenseTalks will look to provide new entrants, professions, licensees and licensors with useful insights.

DOING BUSINESS

Hall 3A will play host to the New Product Gallery, with the innovation hub being complemented with creative ideas by young talent from the neighbouring StartupArea and by the nominees and winning products in the ToyAward. The awards will be presented live on Wednesday 29 January in the Toy Business Forum.

The presentation area of Spielwarenmesse will be marking its 20th birthday in 2025. It will boast a new stand design and an expanded programme, starting with the ToyPitch as part of PressDay on Tuesday 28 January. Here, exhibitors will be giving presentations of their product innovations in a series of short slots. In addition, there will be live podcasts with guests and exhibitors on the stage.

After a networking lunch break, the afternoon will include presentations on ToyTrends, AI, digitalisation, sustainability and kidults.

The full programme is available at www. spielwarenmesse.de/en/toybusiness-forum.

The 74th edition of Spielwarenmesse will be taking place in Nuremberg from Tuesday 28 January to Saturday 1 February 2025. With a number of changes made to the show layout to offer even more opportunities for exhibitors and visitors, as well as aid with long-term growth, the organiser is confident it is setting new standards for the 2025 fair. PPS finds out more.

GETTING AROUND

The organising team has also thought about planning, execution and follow up for the show including the Spielwarenmesse Digital Platform which has a comprehensive database of exhibitors and products, an overview of the programme and various communication tools for networking and arranging appointments.

The Spielwarenmesse app is also an essential tool, offering practical functions such as lead tracking and QR code scanning for storing new business contacts.

Christian concludes: “The Spielwarenmesse is the central location where future trends and business models are presented, smoothing the path into the coming year. With our helpful services, the future-orientated hall arrangement and individual networking options, we are setting new standards for the 2025 event and offering the international toy community a unique opportunity to experience live the Spirit of Play and to take an active part in shaping

Right: Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG.

the 2024 show.

NURSERY

DREAMTEX

Dreamtex is excited to announce its new Gruffalo’s Child homewares collection. The range includes bedding sets available in both single and junior sizes, a cosy fleece blanket, and a fun Gruffalo head-shaped cushion. Designed with the beloved Gruffalo characters, this collection combines comfort and creativity, making it a standout choice for children’s bedrooms. As the Gruffalo celebrates his 25th anniversary, Dreamtex is delighted to be expanding its range and supporting this classic preschool brand. sales@dreamtexltd.com www.dreamtex.com

VENICCI

DOONA

The add-on for the Doona retailers have all been waiting for… introducing the Doona X Pack & Go Basket, a versatile (2-in-1) detachable basket that turns into a convenient backpack, perfect for carrying wherever they go. It offers plenty of storage when using the Doona X in stroller mode. Specifically designed to fit the Doona X, its innovative structure includes a rigid plastic shell that protects belongings. Attaching and removing the Pack & Go Basket is quick and easy, providing added convenience on the go.

sales@cuddleco.co.uk www.cuddleco.co.uk

SPLASH ABOUT

Splash About’s Pufferfish Swim Belt is designed to encourage water confidence and provide buoyancy for young children aged between 2-6 years who are learning to swim.

Five cute, colourful soft foam pufferfish are evenly secured on an adjustable strap and worn around the child’s waist, fastened with a safety buckle which can’t be undone in water. The Pufferfish Belt supports children in a natural learn-to-swim position enabling them to perfect their swimming skills. Easily portable, safe and durable.

info@splashabout.com www.splashabout.com

The Venicci Tiago car seat, designed for little ones (40–87 cm, up to 13 kg), is the ultimate travel essential. Compliant with i-Size (ECE R129/03), it features a ventilated shell, extendable sun canopy, 3-point safety harness, and plush padding for comfort and safety. Pair it with the Venicci Tiago 360 rotating base for effortless access, enhanced stability, and smart installation indicators. Lightweight, stroller-compatible, and packed with features, Tiago makes every journey easy and elegant! Available for pre-order now.

sales@venicci.co.uk  www.venicci.co.uk

JOIE

Introducing the new i-Pivot Grow from Joie, a handy car seat that will grow with babies and children all the way from birth to ten years, giving long term value, convenience and peace of mind thanks to the highest level of safety standards.

Little ones can ride in absolute comfort thanks to the five position recline which is easy to adjust while on the go from the rear and forward-facing positions.

The Grow-with-me infant insert has three individual pieces to help create a customised fit at every stage. The built in, side and back ventilation, combined with the plush, deluxe cushioning and breathable fabrics give little passengers a comfortable ride no matter what.

uksales@joiebaby.com

CYBEX

The Cybex Cöya carrier effortlessly provides the perfect fit from newborn to toddler thanks to its innovative self-adapting fabric. The carrier promotes hip health and has been designed to support baby’s natural M shaped posture, whilst relaxing the spine to mimic the natural curved C position. On top of that, it is a chic design and has multiple practical features including a UPF50+ protective hood, a handy storage pocket and when you’re not using the carrier, it can be folded down into a storage bag. emea-ukcontact@columbustp.com www.cybex-online.com/

BLADE & ROSE

DUCKY ZEBRA

Celebrate reading with Ducky Zebra’snew Roald Dahl sleepwear collection, made from soft organic cotton and featuring two exclusive prints, ideal gifts for babies and children up to six years old. Inspired by ‘The Giraffe and the Pelly and Me’, the first print captures the joy of being transported into new worlds through reading, with characters leaping from the pages, while the second, with animals from Matilda, Esio Trot and The Twits, celebrates the cosy, comforting side of reading. hello@duckyzebra.com www.duckyzebra.com

WILD SEVEN

Wild Seven is excited to announce its partnership with hUDOMA. hUDOMA specialise in creating versatile, stylish and practical pram gloves for fashion-forward consumers. The gloves have been designed with both style and practicality in mind. They’ve used a New York inspired colour palette and luxury textures to deliver a contemporary look for a pram, stroller or buggy. These gloves are an essential accessory for parents who want to keep warm, with an RRP of £45.

admin@wildseven.co.uk www.wildseven.co.uk

Blade & Rose has partnered with two beloved characters, Miffy and Moomin, to bring charming new collections to any little one’s wardrobe. The Miffy collection features the iconic bunny on leggings, long-sleeve tops, and socks for babies, while the Moomin collection includes leggings, tops, socks, rompers, and bibs, featuring timeless characters. Both collections offer durable, functional clothing that washes well and is soft on children’s delicate skin, combining style and comfort for fans of all ages. Available from size 0-6 months.

01539 730880 www.bladeandrose.co.uk

AVIONAUT

The Avionaut IQ Orbit Base ensures effortless convenience and top-tier safety. Compatible with Avionaut Pixel Pro 2.0 C, AeroFIX 2.0 C, and AeroFIX RWF 2.0 C car seats, it features a 270° swivel for easy access, reducing hassle when placing a child in the car. Its Click ‘n’ Drive system ensures quick, secure installation with Isofix, confirmed by light and sound indicators. Designed for universal car compatibility, it prioritises rear-facing safety, offering long-term comfort for both parents and children.

f.suffield@karwala.com www.avionaut.com/

NEW PRODUCTS

NURSERY

THULE

Thule steps into the car seat category with Thule Maple, Thule Elm and Thule Alfi 9isofox base), and by doing so, brings state-of-the-art safety but also innovation to this segment. The engineers, joined by the award-winning design team, rigorously tested the car seats at the state-of-the-art Thule Test Center, surpassing standards and exceeding expectations, being test winners in the ADAC test in November this year.

support@thule.com www.thule.com

VTECH

Create ideal sleep patterns & environments with the VTech BC8303 V-Hush Lite Sleep Soother. The Lite provides features that enable better, longer sleep for the whole family. Combines light, sounds, and tips to encourage healthy sleep habits using the colourful night light, glow-onthe-ceiling projector, and powerful bluetooth speaker. Craft sleep-inducing atmospheres with over 100 preprogrammed stories, classical tunes, lullabies and natural sounds.  joel.lucy@vtecheurope.com www.vtechphones.com/

JOIE

Ride in luxury and install with ease, whether on the go with the built in ISOFIX points, or paired with the i-Base Encore to add a 90o spin - this seat is ready any time anywhere. Sprint meets the highest ECE R129/03 safety standard with mandatory side impact testing. The Tri-Protect headrest offers security with three layers of protection inside the wings including patented Intelli-Fit memory foam. The threepoint harness, with its shoulder and lower buckle covers, easily tightens with one pull motion, to keep babies safe and snug.

uksales@joiebaby.com www.joiebaby.com

CUDDLECO

Introducing Harper, the latest addition to CuddleCo’s modern nursery furniture collection. Available as a two or three piece set, Harper offers parents smart storage solutions designed to grow with their little one. The set includes a versatile dresser changer with a removable changing top, a spacious double wardrobe featuring full-length hanging space to accommodate their storage needs, and a cot bed that converts to a toddler bed.

Harper’s contemporary design is beautifully crafted with warm, two-tone detailing, perfect for any nursery. sales@cuddleco.co.uk www.cuddleco.co.uk

COSATTO

BABYSTYLE

Premium parenting brand egg by BabyStyle launches the eggloo Potty, combining sleek design with comfort and practicality. Its egg-inspired form fits modern homes, while the ergonomic, soft-touch seat ensures toddlers feel comfortable during potty training. Easy to clean and featuring anti-slip grips, it’s available in neutral colours. Available December 2024 through approved egg retailers.

info@eggstroller.com www.eggstroller.com

Meet the upgraded essential lightweight travel system package that comes with the Tote 0+ i-Size car seat and adaptors included. Giggle 4 offers a lie-flat spacious carrycot, with deep padded mattress to carry baby comfortably up to 9kg. The mattress is machine washable, to ensure freshness on the go. This can then be changed to the reversible pushchair seat unit when ready, which can carry weight up to 25kg. The chassis even folds with the seat unit attached in either direction for easy get aways.

cuddle@cosatto.com  www.cosatto.com

Inset: Spring Fair’s 75th edition is promising to be its biggest yet.

Home, gift and fashion trade show, Spring Fair will be proudly marking its 75th anniversary when it takes place from 2-5 February 2025 at Birmingham’s NEC. PPS finds out more.

75 YEARS YOUNG

With over 1,200 exhibitors and more than 30,000 visitors expected to shop the whole show, next year’s Spring Fair is shaping up to be a busy four days.

The Gift destination - encompassing Gift, Beauty & Wellbeing, Kids, Toys & Play and Greetings, Party & Celebration - has already sold out in Hall 4 and the destination has expanded into Hall 5 to meet increasing demand.

Covering all bases, from classic to contemporary, licensed, eco-friendly and British-made at all price points, the Gift destination is tailored to appeal for all buyers interested in diversifying their offer and developing their product ranges to meet the growing trend for experience retailing.

From a preschool point of view, the majority of the focus will be on the Kids, Toy & Play part of the show floor. Exhibitors include Keel Toys,

Key Insights

TY UK, HTI, Aurora World, Wilton Bradley and Whitehouse Leisure, as well as Bigjigs, Brainstorm, The Puppet Company and Plus-Plus.

Meanwhile, Hall 3 will focus on complementary categories Greetings, Party & Celebration, with a number of the companies featured working with preschool brands.

As the UK’s largest and mosttrusted retail trade event, Spring Fair’s 75th anniversary edition is promising to be its biggest yet. The 1,200+ exhibitors will be spread across 12 buying destinations dedicated to Home, Gift, Fashion and Everyday categories; there will be more than one million products, with 38% available

A new Retail Insights podcast series is also celebrating Spring Fair’s 75th anniversary, shining a light on businesses in the industry including names familiar to the preschool sector.

A first of its kind for a retail trade show, Spring Fair has collaborated with designer and TV personality Jeff Banks CBE on the series of free podcasts featuring interviews with 15 industry figureheads. The series includes Aylish Ellwood, trade marketing manager at Enesco, as well as Amanda Peffer, director of Blade & Rose.

“In honour of Spring Fair’s 75th anniversary we’re shining a light on the incredible businesses that continue to make this a successful event for the retail industry. After all, we can’t celebrate Spring Fair’s 75-year history without honouring the people and community who got us here,” Soraya continues.

The Licensing Lab launches

Spring Fair is to host the Licensing Lab in partnership with Fabacus and Licensing International at the 2025 event.

The Licensing Lab will offer a dedicated showcase for licensors and licensees to present the latest brands, trends, and innovations within the licensing industry.

Llewelyn-Bowen Design will design the lounge area with its bespoke wallpaper and furnishings. Visitors will discover a Networking Lounge for informal discussions, refreshment breaks and collaborative meetings, while educational sessions will look to enhance knowledge sharing including workshops, panels and seminars led by industry experts covering licensing trends, legal aspects, marketing strategies and success stories. Interactive displays will feature engaging demonstrations, product samples and live product demos.

exclusively at Spring Fair; while there will be over 400 new brands.

“As we celebrate our 75th anniversary, Spring Fair continues to serve as the heartbeat of the retail industry, welcoming the biggest and most-desirable bellwether brands in the UK,” says Soraya Gadelrab, event director at Spring Fair. “This year’s show will be more inspiring than ever, with a focus on delivering real value to buyers and exhibitors alike. From established bellwether brands to exciting newcomers across so many product destinations, there’s something for everyone at Spring Fair 2025.”

Below: Soraya Gadelrab, event director, Spring Fair.

A MILESTONE DEVELOPMENT

Mepal sees the B Corp certification as a milestone.

During the certification process, the company was assessed on five pillars: governance, environment, employees, customers and community. A minimum of 80 points are needed to become a B Corp. Mepal achieved 101.6 points and is visible on the public Global Directory.

Mepal has been successfully certified as B Corp, an important step towards more responsible business practices. With this, the specialist in storing and carrying food and drinks underlines its sustainability strategy and shows it is on its way to a more sustainable and socially responsible business that is committed to a better world, with an eye for people, the environment and society.

As expected, Mepal scored many points from its intensive collaboration with sheltered workshops, local production and overall business operations. To complete the certification process, companies must document the impact of their decisions on all their stakeholders in their statutory documents. Every three years companies are assessed for meeting the (increasingly higher) standards for recertification.

Jan-Pieter Schretlen, ceo of Mepal, received the B Corp plaque from Tessa van Soest, director of B Lab Benelux, allowing Mepal to officially call itself a B Corporation. This gives Mepal access to the ‘B Corp community’, a network of like-minded companies - such as Bugaboo, Rituals and Tony Chocolonely, offering knowledge, insight and inspiration.

Jan-Pieter commented: “For 75 years, we have been

synonymous with high quality with our timeless designs that transcend generations. Our dedication and craftsmanship ensure that everyone can enjoy our long-lasting products. And we do so with passion but also from naoberschap – together. Local production with our local community. This certification rewards this work, which we are proud of.

“However, the B Corp certification is a starting point. That is why we continue to develop high-quality product innovations that have a long lifespan, are 100% recyclable and if something breaks down you can easily replace a part. Produce locally and keep doing business consciously so that we become C02 neutral.”

Tessa van Soest, director of B Lab Benelux, added: “To welcome Mepal to the B Corp community is great. Their commitment to doing business differently will be an inspiration to others. It will also help to share our message that business success can be as much about people and our planet, as just profit.”

Above left: Wesley Kloppenburg, chief marketing and digital officer and Heleen Janssen, head of brand, with the B Corp award.

Left: Jan Pieter Schretlen, ceo, Mepal.

Emma Weldon, co-founder and director of Bumbles & Boo, on building a business from the kitchen table, the shift towards sustainable, organic and eco-friendly gifting and embracing challenges as opportunities to grow.

“DREAM BOLDLY BUT ACT CONSISTENTLY”

HOW LONG HAVE YOU BEEN IN YOUR CURRENT ROLE?

Six years.

WHAT IS YOUR GREATEST ACHIEVEMENT AT THE COMPANY?

Bumbles & Boo began as a humble idea, nurtured from the kitchen table at home. Today, it has blossomed into a thriving business, operating out of a large warehouse and powered by a team of 11 remarkable women and mums. Along the way, we've forged incredible partnerships with our direct customers and some of the UK's largest employers, providing thoughtful baby gifting for their employees, and we’re proud to collaborate with iconic names like John Lewis and Harrods. Every day brings fresh challenges and opportunities to grow, and that’s what makes this journey so rewarding. From small beginnings to big dreams - we're just getting started!

FAVOURITE PART OF YOUR JOB?

I absolutely love discovering amazing new products and brands to include in our hampers and collections. Crafting beautiful, thoughtfully designed gifts that add a touch of magic to life’s most special moments for our customers and their families is incredibly rewarding. Knowing that our creations help celebrate love, joy, and new beginnings makes every step of this journey truly extraordinary.

WHAT’S THE BEST PIECE OF ADVICE YOU HAVE EVER BEEN GIVEN?

Dream boldly but act consistently. Big visions are fuelled by small, meaningful steps taken every day. Surround yourself with people who inspire and support you, embrace challenges as opportunities to grow, and never lose sight of why you started. Success isn’t just about the destination - it’s about the passion, perseverance and purpose you pour into the journey. Keep going; you’re capable of more than you realise.

WHO IS THE UNSUNG HERO OF THE COMPANY?

Every single member of my team is a true hero. Each one plays a vital role in keeping our operation running seamlessly. From product design to customer service, picking, stock

management, and packing, they pour so much care, love, and attention into everything they do. Their dedication and passion are the heart and soul of Bumbles & Boo, and they’re what make us truly extraordinary. I couldn’t be prouder of the incredible team behind our success.

WHAT IS THE BIGGEST CHANGE WITHIN THE NURSERY/PRESCHOOL INDUSTRY THAT YOU HAVE SEEN SINCE YOU HAVE WORKED IN IT?

Since our inception, we’ve seen an incredible shift toward sustainable, organic and eco-friendly gifting. More and more, our customers and clients are seeking quality, ethical products that align with their values. One shining example of this is our Planet Loving Mr. Fox hamper, an awardwinning favourite that embodies our commitment to sustainability and thoughtful design. It’s a testament to how beautiful, eco-conscious gifting can truly make an impact, and we’re thrilled to see this movement continue to grow.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE PAST YEAR?

Mistakes aren’t setbacks - they are stepping stones to success. Each one is a valuable lesson that helps you grow, adapt, and refine your business for the future. Embracing mistakes with an open mind turns challenges into opportunities and builds the resilience needed for lasting growth. Every great success story is written with lessons learned along the way and every day is a school day.

IF YOU COULD CHANGE ONE THING ABOUT THE NURSERY/PRESCHOOL BUSINESS, WHAT WOULD IT BE AND WHY?

We would love to see educational toys and sensory gifts being more accessible to babies and children everywhere. While we offer a wide range of gifts to suit all budgets, we understand that gifting can be a luxury that not everyone has the privilege to enjoy. That’s why we’re proud to support our local charity, The Cowshed, which provides toys and clothing to those in greater need. We regularly donate new and gently used toys and clothing to help give back to our community, ensuring that every child can experience the joy of play and learning, regardless of their circumstances.

Right: Emma Weldon.