Licensing Source Book Europe - Autumn 16 by Max Publishing: Print, Digital Media + Events (London)

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Inset: The LSB team. (Right-left) Jacqui Parr, Samantha Loveday, Ian Hyder, Jakki Brown, Rob Willis and Michelle Board. Below: The raffle at The Licensing Awards Light Fund raised almost £17,000 for the charity. As headline sponsors of the Awards, BLE’s brand director Anna Knight (right) and brand manager Laura FreedmanDaag joined LSB’s Ian Hyder on stage to draw the raffle.

Leader It’s back to school for the licensing industry, with all our shoes shined and pencils sharpened ready for the autumn ‘term’. It may be officially over, but it was something of an Indian Summer and no mistake. Getting 1,500 members of the licensing community together under one roof was always going to turn the heat Another important milestone is in our midst – the up, but The Licensing Awards this year hit record industry charity, The Light Fund is on course to hit heights. On the hottest day ever recorded there we the £1 million total raised since its inception in 2004. all were together in the Great Room of the Thanks to everyone’s generosity, we (through The Grosvenor House Hotel, all hot under the collar, but Light Fund) have been able to fund almost 200 full of humour, vigour, friendship and celebration. different charity projects, making a real difference Thank you to everyone (and there are a lot to thousands and thousands of children, women of you) who have all helped to make these the and men all over the world. biggest licensing awards in the world. This really The ‘Light’ part of the name is an acronym for the is an amazing industry of which we are all Licensing Industry Giving Help Together, which is a part. precisely what has happened over the Great that we will all be together again very last 14 years – long may that continue. soon as BLE 2016 beckons. Even a quick flick through these pages gives a flavour of what See you at Olympia. the show has to offer right across the board. Please pop by our Max Publishing stand Jakki Brown, Ian Hyder, Rob Willis, (G65) to say hello and tell us your news. Samantha Loveday, Fiona Pavely, Speaking of news, it is the one year Michelle Board, Jacqui Parr and Keith anniversary of LicensingSource.net, our daily With this issue! Pashley e-newsletter. Thanks to you all we have had th 20 on Pokém The LSB Team plenty to write about – keep it coming! Anniversary Special Publication

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Samantha Loveday and Keith Pashley - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2016. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingsourcebook.co.uk

Publishers of

From baby to toddler to starting school

LICENSING SOURCE BOOK EUROPE 2016

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Contents

What’s Inside? 11-15 Behind The Scenes: The Licensing Awards 19-23 The Awards In Pictures 24-50 The Licensing Awards 2016 Winners 54-55 Downes & Out By Ian Downes 56-57 Statistical Industry Evidence 114-115 Face To Face: Sambro 58-63 State Of The Nation: Corporate Happenings 116-117 David Riley’s Chapter And Verse 66-67 Movers & Shakers 120-121 Insight Into GIG Retail 68-70 Film Action 122-123 Face To Face: Misirili 74-79 Retailers Reveal Their Top Picks 124 The BLE Retail Mentoring Programme 82-85 Retailer Round-Up 125 The Nuts & Bolts Of BLE 88-89 Pinkey’s Pointers On Promotions 126-127 Industry Stalwarts’ BLE Top Tips 90-93 It’s Super Shero Time 128-139 BLE Show Preview 95 State Of The Nation: Nursery 140-141 The March Of Mr. Men And Little Miss 96-99 State Of The Nation: Preschoolers 144-147 Logging Onto The Gaming Action 102-103 Turning The Pages Of Walker Books 148-151 Having Fun In The Party Sector 104-105 A Winnie The Pooh 90th Celebration 152-153 In Conversation With…HTI 106-107 In Conversation With… Matalan 154-157 State Of The Nation: Art & Design 110-113 State Of The Nation: Schoolers

LICENSING SOURCE BOOK EUROPE 2016

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contents

158-159 Shining The Light On The Bright Agency 160-161 What A Gorjuss Time Santoro’s Having 163 Introduction To Brands & Sports 164-165 The Bass Line: Adam Bass Of Golden Goose 166-167 VW Drives Into Fashion And Lifestyle 170-177 State Of The Nation: Brands 179 Will Stewart Makes A Point.1888 182-183 In Conversation With…TLC’s Angela Farrugia

199 Hats Off To Royal Ascot

184-185 How RHS’ Licensing Is Blooming

203-210 An Angry Birds Special

188-189 CPLG Embraces Brands

212-213 Sports Brands At BLE

190-191 Face To Face: Wild & Wolf

215-361 The Licensed Properties’ Section

194 In Conversation With…Select Licensing’s Damian Hopkins

362-405 The Licensees’ Showcase

195-198 State Of The Nation: Sports Licensing

406-426 Want To Find Out Who Represents Which Brands And Properties? (Licensor Listings Of Advertisers In This Edition)

LICENSING SOURCE BOOK EUROPE 2016

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WHERE BRANDS

The largest and most prestigious licensing event in Europe Find the next hottest brands to secure new business opportunities and get ahead of the competition 1. DISCOVER the biggest range of licenses in Europe with over 2,500 properties showcased 2. FIND new partnerships and revenue streams to transform your business

3. PRE-BOOK 1-2-1 meetings with brand owners using the free Matchmaking Service 4. LEARN from industry experts with over 20 free seminars available

CONNECT WITH 300+ OF THE BIGGEST NAMES IN LICENSING:

It’s the only gathering of all licensees, retailers and brand owners in Europe so we have to be there. Very impressed with the ‘look and feel’ of the show.” VP Licensing Europe , IMG

Organisers of:

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Official publication:

SPONSORED BY

Open to: All licensed dress-up ranges aimed at children or adults, balloons, party favours, party tableware, banners and cake decorations.The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade

Initial Reaction: “Overwhelmed and very proud.” - Tracey Devine, head of licensing and marketing for Rubie’s.

Right: A beaming smile from Tracey Devine.

Other ﬁnalists were:

Happy Jackson Partware from Wild & Wolf

Marvel Captain America and Iron Man from Rubie’s

LICENSING SOURCE BOOK EUROPE 2016

Above: The Walt Disney Company’s senior vice president and general manager for retail, Mike Stagg, as sponsor or this category, presented the award to Rubie’s head of licensing and marketing, Tracey Devine.

Marvel Dress-Up for Star Wars Episode VII: The Force George@Asda from Christys By Awakens Range Design

from Rubie’s

Thunderbirds Partyware from Unique Party

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Best Licensed Preschool Apparel Range

SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

Star Wars Babywear for Tesco

Above: (second left) Nickelodeon’s vp consumer products UK, Ireland and european retail services, Marianne James, sponsor of this award category presented the award to (left-right) Paul Dennicci’s Laura Southgate, Clare Raven, Charlotte Robinson, Andrew Farrow, Sarah Pinkney, Tania Bines as well as Tesco’s Jo Roberts and Rachel McGurk.

from Paul Dennicci Initial Reaction: “This is testament to the hard work that the team has done. We want to be the number one licensee for babywear really.” Andrew Farrow, md of Paul Dennicci.

Guess How Much I Love You for TU from Aykroyd & Sons from Travis Designs Sainsbury’s DC Superman Swimwear

Finding Dory Collection

from Paul Dennicci

Peter Rabbit 150 Collection for Mothercare

Toy Story Baby Collection for George@Asfa

from Paul Dennicci

LICENSING SOURCE BOOK EUROPE 2016

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Best Licensed Children’s Apparel Range

SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

DC Super Heroes Swimwear for Sainsbury’s from Aykroyd & Sons

Other ﬁnalists were:

Initial Reaction: “I am totally shocked - I did not expect this at all. I am very, very proud!” - David Aykroyd, director of Aykroyd & Sons.

Above: Presenting the award as sponsor of this category, (4th from right) Saban Brands’ commercial director Tim Juckes was delighted to hand over the trophy to (left-right) Aykroyds’ Louise Moore, Adam Robson, Roseanne Edwards, David Aykroyd, Ffion Aykroyd-Davies and Sion Aykroyd. Right: David Aykroyd, director of Aykroyd and Sons gives the trophy the thumbs up.

Adventure Time Collection

Alice in Wonderland Angry Birds Girls Collection Range for M&Co

from Desigual

from Courage & Kind from Fashion UK

LICENSING SOURCE BOOK EUROPE 2016

My Little Pony Older Star Wars Essentials Girls Range for Nightwear for George@Asda F&F Tesco from Smith & Brooks from Aykroyd & Sons

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Best Licensed Adult Apparel Range SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

Adventure Time Boots Range from Dr. Martens

Barbie Collection from Truffle Shuffle

Right: As category sponsor, 20th Century Fox Consumer Products’ senior vice president, EMEA, Sandra Vauthier-Cellier (far right) presented the award to (4th from the right) Darren McKoy, global category manager of Airway International and (left-right) Turner’s Johanne Broadfield, Sona Agarwal, Ian McDonough, Leila Loumi and Graham Saltmarsh.

Below: Looks like CN’s Graham Saltmarsh (far right) might be a teensy bit pleased!

Initial Reaction: “We are so honoured and happy to be involved with the Cartoon Network team!” - Darren McKoy, global category manager at Airway International.

The Beatles Yellow Submarine Scarf Collection from Lily and Lionel

Star Wars Footwear Wall’s Twister Heels Zelda Women’s Range from Irregular and Sequin Clutch Choice

from ASOS

from BIOWORLD Europe

LICENSING SOURCE BOOK EUROPE 2016

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Best Licensed Written, Listening or Learning Range

SPONSORED BY

Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner Right: (far right) Sarah Quigley, head of licensing of category sponsor Carte Blanche Group presented the award to Egmont Publishing’s Nicole Pearson (3rd left) and Pritty Ramjee (2nd right), who were joined on stage by Disney’s Kate Bellamy (2nd left) and Curtis Brown’s Norah Perkins. Below right: What a great way to mark Winnie the Pooh’s big birthday!

Winnie the Pooh 90th Anniversary Books from Egmont

Initial Reaction: “We’re particularly delighted to win this year as it is the 90th anniversary of Winnie the Pooh.” Nicole Pearson, creative director of Egmont Publishing.

Other ﬁnalists were:

Bling Books Collection

The Minions Movie Books

from HarperCollins

from Centum Books

LICENSING SOURCE BOOK EUROPE 2016

PAW Patrol Range from Sambro

Star Wars Collection The Very Hungry Caterpillar Illustrated from Dorling Alphabet For Schools Kindersley from Demco

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Best Licensed Paper Products Or Stationery Range

SPONSORED BY

Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner Right: Natalie Harvey, VP head of retail UK, food & promotions of ITV Studios’ Global Entertainment, category sponsor presented the trophy to Royal Mail’s head of intellectual property & licensing Stewart Tyson (second right) and senior product manager David Gillespie. Below right: A great win for Royal Mail’s innovative approach with its Star Wars’ stamp collection.

Star Wars Stamp Range from Royal Mail

Disney Originals Greeting Cards from UK Greetings

Initial Reaction: “I have been at Royal Mail for 20 years and this is the best moment. I am speechless, and I usually have a word for everything.” Stewart Tyson, head of IP and licensing, Royal Mail.

Matthew Williamson from Museums & Galleries

PAW Patrol Greeting Cards and Wrappings from Danilo

Star Wars Premium Stationery from Pyramid International

Wedgwood Arris Stationery Collection from Portico Designs

LICENSING SOURCE BOOK EUROPE 2016

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Best Licensed Giftware Range SPONSORED BY

Open to: All licensed giftware ranges, either packaged or sold simply, aimed at children or adults. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

Above: (Far right) NBC Universal Brand Development’s international commercial director, Adam Steel, as category sponsor presented the trophy to Skinnydip co-founders, brothers (3rd and 4th from left) James and Richard Gold who were joined on stage by 20th Century Fox’s Richard Woolf (2nd left), Sandra Vaultier-Cellier (3rd right) and Lindsey Chester. Right: Brotherly triumph for James and Richard Gold, Skinnydip co-founders.

The Simpsons x Skinnydip Krusty the Clown Range from Skinnydip

Other ﬁnalists were:

Initial Reaction: “The company has only been going for five years, so to come here and win this is fantastic. I am over the moon. It means the world.” - James Gold, co-founder of Skinnydip.

The Gruffalo Gift Range

Guess How Much I Minions Range for Love You Gift Range Claire’s

Peter Rabbit Organic Dinner Set

from Kimm & Miller

from Rainbow Designs

from Enesco

LICENSING SOURCE BOOK EUROPE 2016

from VMC

Ted Baker Tour de Space and Time Collection from Wild & Wolf

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Best Licensed Home Décor, Tableware or Housewares Range

SPONSORED BY

Open to: Licensed home décor ranges such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

Peter Rabbit 150 Nursery Range for Mothercare from Suncrest Trading

DC Comics Doormats from Pyramid International

Above: As category sponsor, Spring Fair’s portfolio director, Nick Davison (far right) presented the award to (2nd left) Suncrest Trading’s md Rachael Bradshaw and Mothercare’s (centre) Kirsti Lynch and Chiu Yik. Right: Big smiles!

Initial Reaction: “Mothercare have been so cool to work with on this collaboration; it’s been such a smooth project.” - Rachael Bradshaw, md of Suncrest Trading.

The Great British Bake Off Range

Star Wars X-Wing Bed

from Wow! Stuff

from World’s Apart

Star Wars Homewares from Underground Toys

Vintage Kellogg’s Sunrise Collection from Portmeirion

LICENSING SOURCE BOOK EUROPE 2016

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Best Licensed Food or Drink Range SPONSORED BY

Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between June 1 2015 and May 31 2016.

PRODUCT

category finalists

Winner

Minions Banana Tic Tacs from Ferrero

Above: Simon Foulkes, sales and marketing director of category sponsor Rainbow Productions presented the award to (2nd right) Fiona Hartley, Tic Tac senior brand manager, Ferrero UK & Ireland who was joined on stage by Universalâ&#x20AC;&#x2122;s director European promotions, Nicky Laslett. Right: A big Tic (Tac) for Ferrero and Universal for this product!

Other ďŹ nalists were:

Batman v Superman Cakes

Guinness Potato Crisps

from Finsbury Food from Burts Chips Group

LICENSING SOURCE BOOK EUROPE 2016

J20 Frozen Smoothies from Brand of Brothers

Paul Hollywood Vimto Gifting Ready to Bake Rolls Range from Carrs Foods International

from Rose

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The Innovation Award SPONSORED BY

Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. All entries for this award comply with the same restrictions and conditions as the other product award categories.

PRODUCT

category finalists

Winner

Above: (Far right) Graham Saltmarsh, director of licensing UK & Nordics for Turner, sponsor of this award category presented the trophy to ACWorldwide’s co-founders Karl Grimsey (3rd left) and Catherine Callow, chairman Kelvyn Gardner (3rd right) and investor Steve Jones.

Star Wars Bluetooth Speakers Initial Reaction: “What a fantastic night. Catherine and Right: A triumph for innovation.

from ACWorldwide

Science Museum Virtual Reality Viewers from Wow! Stuff

I were convinced it would be one of the others...but hoped it was us. I am so proud of everyone in the team.The organisation at the event was brilliant - we really had a great evening/early morning!” -Karl Grimsey, co- founder of ACWorldwide.

Scrabble Toybox Lights from Paladone

Spiderman Reverse Star Wars Fireﬂy Lightsaber Sequin T-shirt Toothbrush from M&S from Grosvenor

Star Wars Millennium Falcon Inside Print Umbrella from BB Designs

LICENSING SOURCE BOOK EUROPE 2016

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Best Preschool Licensed Property (age group 0-5) SPONSORED BY

Open to: Nominees could be licensed properties aimed at 0-5 year olds. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.

PROPERTY

category finalists

Winner

PAW Patrol

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2016

Initial Reaction: “IThis is all down to the brilliant team at Nickelodeon – the programme only started in 2014 so this is really well deserved.” - Keith Chapman, creator of PAW Patrol.

Above: Category sponsor Danny Schweiger from Character World (fifth from left) presented the trophy to (2nd left to right) Keith Chapman, Nickelodeon’s Anna Chan and James Luce, Jacqueline Taylor-Foo (Spin Master) and Nickelodeon’s Marianne James, Ashley Holman, Adam Reed, Jess Brown, Sarah Patel, Charlotte Boyce and Sofia Frode.

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Best Children’s or Tween Licensed Property (age group 5-12) SPONSORED BY

Open to: Nominees could be UK based retailers of any discipline selling licensed products aimed at the children’s or tween market (age group 5-12). They had to show a commitment to licensed product over the last year.

PROPERTY

category ﬁnalists

Winner

Shopkins Initial Reaction: “I could not be happier!” - Rob Corney, md of Bulldog Licensing.

Above: As sponsor of this category, Misirli UK’s director, Kim Bown (far right) presented the trophy to (2nd left-right) Stephanie Moore (Moose Toys), Bulldog’s Sole Puerto, Vicky Hill, Rob Corney, Helena Mansell-Stopher, Sophie Yates, and Nic Aldridge (Flair). Right: A jubilant moment!

LICENSING SOURCE BOOK EUROPE 2016

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Best Teen or Adult Licensed Property (age group 12 and above SPONSORED BY

Open to: Nominees could be UK based retailers of any discipline selling licensed products aimed at the teen or adult market (age group 12 and above). They had to show a commitment to licensed product over the last year.

PROPERTY

category ﬁnalists

Winner

Adventure Time

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2016

Above: (far right) Andrew Webster, VP commercial of TVM Fashion Lab, sponsor of this category was joined on stage by a beaming Cartoon Network bunch! (2nd right-left) Julia O’Brien, Graham Saltmarsh, Leila Loumi, Johanne Broadfield, Ian McDonough, Annabel Rochfort, Maria Rosaria Milone, Sona Agarwal, Benoit Montaigne, Tasmyn Knight and Victoria Saint. Right: Handy work by the Cartoon Network team!

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Best Film Licensed Property SPONSORED BY

Open to: This new award is for for licensing activity in the last year based around a ﬁlm property. The ﬁlm property could be aimed at any age group. The property (and its related licensed products) must have appeared in the UK market during the period May 31 2015 – June 1 2016.

PROPERTY

category ﬁnalists

Winner

Star Wars: The Force Awakens

Initial Reaction: “Our partners in the UK work really hard, and they create great products which allow us to win awards like this.” - Simon Phillips, executive vice president & general manager DCP EMEA at The Walt Disney Company EMEA. Above: As category sponsor, Pyramid International’s licensing director, Mordy Benaiah (6th left) handed the trophy to Mike Stagg, senior vice president and general manager for retail of The Walt Disney Company , who was joined on stage by colleagues (right-left) Alan Russell, Dan Scott, Ian Shepherd, Claire Terry, Simon Philips, Francesca Gianesin, Aysha Kidwai, Craig Bonner and Liz Shortreed. Right: Simon Phillips was rightfully proud of the team.

LICENSING SOURCE BOOK EUROPE 2016

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Best Music or Celebrity Licensed Property Open to: his award is for licensing activity in the UK in the last year for a speciﬁc licensed music or celebrity/personality property aimed at any target age group. Nominees can be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have appeared in the UK market during the period May 31 2015 - 1st June 2016.

SPONSORED BY

PROPERTY

category ﬁnalists

Winner

The Beatles Above: (Right) Trevor Jones, licensing director of Danilo, sponsor of this category handed the trophy to Caroline Mickler, founder of Caroline Mickler Limited and Paul Cole of the Apple Corps Limited. Right: It was all hugs for Caroline and Paul.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2016

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Best Sports Licensed Property SPONSORED BY

Open to: Nominees could be licensed properties from any sports ﬁeld (excluding sports celebrities). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.

PROPERTY

category ﬁnalists

Winner

England Rugby Above: (centre) Peter Rooke, ceo of Art & Science International, sponsor of this category presented the trophy to the RFU’s licensing manager Jane Barron (2nd left) and retail manager Emma Oliver who went on stage with Simon Skene, director/owner of RFU apparel licensee, Tri Distribution.

LICENSING SOURCE BOOK EUROPE 2016

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The Classic Licensed Property Award Open to: Nominees are for properties that have stood the test of time (with at least a decade of licensing activity). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the years. The winner will join previous years’ winners Barbie, Thomas & Friends, Star Wars, Mickey Mouse and The Beano in The Licensing Classics Hall of Fame.

SPONSORED BY

PROPERTY

category ﬁnalists

Winner

Peter Rabbit

Initial Reaction: “There was such stiff competition in the category, so we are really excited to have won!” - Susan Bolsover, head of licensing and consumer products at Penguin Ventures. Above: (Far right) Alison Graver, global brand development director of BB Designs, sponsor of this category presented the trophy to Penguin Ventures’ Susan Bolsover (3rd left) and Sarah Hulands (2nd left), Melissa Minty (2nd right) as well as (3rd left) Jen Cooper, Beatrix Potter 150th PR manager.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2016

Right: Beatrix Potter would be pleased too!

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Best Licensed Marketing Communications Award SPONSORED BY

Open to: For this award category, a highly qualiﬁed panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2016 Award to arrive at an impressive ﬁnalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

PROPERTY

category ﬁnalists

Winner

Roald Dahl’s Messy Adventure with Persil

Above: Anna Knight, brand director of Brand Licensing Europe 2016, headline sponsor of The Licensing Awards as well as sponsor of this award category presented the trophy to Alicia Davenport, licensing director of DRi Licensing, who collected the award on behalf of the Roald Dahl Literary Estate. Right: DRi Licensing’s Alicia makes her way to the stage.

Batman v Superman: Dawn of Justice with Compare the Market

The Gruffalo Yorkshire Tree campaign with Yorkshire Tea

Meet the Minions with Soreen

Peppa Pig’s Splashathon with Tommy’s

Shaun in the City with Wallace & Gromit’s Children’s Foundation

LICENSING SOURCE BOOK EUROPE 2016

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The Honorary Achievement Award SPONSORED BY

Open to: This special award is given to someone who has contributed greatly to the licensing industry. No ﬁnalists are announced, but the winner is decided as a result of nominations received.

Winner

Ian Downes Founder of Start Licensing

Above: Nikki Samuels (right) director of Sambro, sponsor of this award category presented the accolade to Ian Downes.

Excerpt of a speech given by LSB’s Jakki Brown: “Tonight we honour someone who is a true one off. Over the last 22 years, since this special individual joined the licensing industry, they have contributed at every level - and always with the utmost integrity. There is no doubt the recipient of this award has widened the circle of licensing, encouraging manufacturers who have never even thought about licensing to enter our world as licensees; working with huge brands through to tiny entities to unlock the power of their respective IP through licensing as well as using an innate nous for retailing to forge innovative partnerships on the high street. His is a journey that he has shared. Many people in tonight’s audience would not be where they are today without his input, encouragement and often selﬂess advice that tonight’s winner has given freely and invariably for no personal gain. Tonight’s winner is very much a beating heart of the licensing community, a real ‘go to’ person who helps and inspires everyone.”

LICENSING SOURCE BOOK EUROPE 2016

Ian Downes gave an ‘off the cuff’ erudite acceptance speech during which he gave thanks to the industry and those within it: “Like many people I came into licensing more by accident than design, but I am so very glad that happened. I am so grateful for all of the friendship I have received from the licensing community and I would like to thank everyone for all of their support.” Ending on an inspiring note, Ian stressed the importance of innovation in the industry and encouraged everyone to continue to innovate order to further perpetuate and ignite the consumer’s interest in licensed merchandise.”

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BRAND BRAND HIGHLIGH HIGHLIGHTS: TS: Over 55 million registered users!

Over 100 million animals created! Core demo: girls aged 7-11

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ABOUT JAM: ANIMAL JAM: ABOUT ANIMAL Animal Jam is a safe and exciting online playground for kids who love animals and the outdoors. Players create and customize their own animal characters and dens, chat with friends, adopt pets, team up for adventures, and feed their curiosity about animals and the natural world around them.

For licensing opportunities contact:

Booth # at BLE: E80

Vickie Oâ&#x20AC;&#x2122;Malley Rockpool Licensing 07799 064288 vickie@rockpool-licensing.co.uk

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Downes & Out

Inset: A

David vs Goliath

Inset: The Ghostbusters activation at Waterloo Station was certainly eye-catching. Centre: New properties such as Land of the Lost will help give small agencies an edge. Below: Ian Downes – a David in a land of Goliaths.

Start Licensing md, Ian Downes, explores whether David does really stand a chance against Goliath in the licensing industry.

s a fully paid up member of the 'smaller' independent agency club I applauded Leicester City - a footballing underdog winning the Premier League last season - it was great to see that David can still have his day against several Goliaths. In the context of the licensing market, a lot of companies who operate in the market outside of the top 5 'Goliaths' in the industry are raising concerns that it is becoming increasingly difficult to break through into retail and make an impact with their properties. Companies like Disney, Nickelodeon and Warner Bros have developed very efficient licensing businesses, which overlay proactive licensing sales with retail account management,

innovative product development and high impact trade marketing effectively. This allows them to dominate shelf space in the big retailers, especially in high profile sectors such as the grocers, toy and apparel. I think this success should be applauded, not least as it shows licensing works. Nickelodeon's success with PAW Patrol is a great example of how a focused approach to property management can bring great success. Licensees and retailers seem to like working in this way. They can build longterm programmes and know that there is a planned approach to the development of properties. It is not fool-proof; big companies and big properties don't always work, but as licensees and retailers manage their portfolios it makes sense that they are dominated by properties from the bigger licensors. Warner Bros’ ongoing programme of activity around properties such as Batman and Superman is a relatively safe bet for partners. The flipside of this situation is that ‘the big’ are getting bigger and this could have a detrimental impact on the market in terms of choice and cost. I often hear licensees grumble about increasingly

Left: The V&A collection with Oasis is an innovative approach to licensing. LICENSING SOURCE BOOK EUROPE 2016

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Downes & Out

high royalty rates from certain companies and in the next breath say they have just signed new licences with the same outfit. Commercially they feel they have no option. I accept that, but I think in this scenario this is where it is important for Inset: Jamie Oliver gives a fresh approach to celebrity licensing with food on the go in Boots. them to look beyond the big players to develop other opportunities. I was struck recently by the mix of licensed properties available in John Lewis' stationery department. Licensed ranges on sale included Pusheen, Cath Kidston and Happy Jackson - all properties that have The Highlights arrived in the market from outside the top In my weekly column for LicensingSource.net I look at interesting products, promotions and activity in retail. Here are a echelon of rights owners. In this case I few highlights that I would pick out from the last few months: suspect the retailer was keen to offer their The activation behind the Ghostbusters film at Waterloo customers something different and was Station was very eye-catching and what was even more impressive was the attention to detail - there was a 'pop up' also 'brand fitting'. retail unit on the station concourse selling movie merchandise. A Another good example of this approach good example of cause and effect in licensing. is the excellent work undertaken by the It is easy to forget that licensing isn't always about toys, Victoria & Albert Museum with Oasis. They apparel or gifts. From my own world I have been really pleased to be part of the launch of J20 Frozen Smoothie ice lollies. have developed several V&A apparel An area of licensing that seems to be in growth is celebrity collections supported by consumer the development of brands based on popular personalities. This marketing and window displays. can be risky in that real people are real people. But with the right There is also the fact that success can choice of celebrity in the right product area it can be very successful. A highlight in this field for me was the launch of a come from diverse sources - while range of Jamie Oliver branded sandwiches and wraps as food on Nintendo is a big global player no one saw the go in Boots. Fresh licensing. that Pokémon Go would be going so well Two recent signings for us amplify this point. We and become so popular so quickly. As a result have started working with Wayne Hemingway on Pokémon may go onto be a big licensing success his Land of Lost Content collection. This is a in 2017. collection of popular culture ephemera from the There are reasons to be optimistic when looking 20th Century which gives access to at other specialist retailers such as Lakeland. It illustrations, typography and design seems to have embraced work. The other signing is Kendra licensing and as you would Dandy's Bouffants & Broken Hearts. expect offer licensed products This is a design-led property based based on brands such as The on Kendra's fantastic surface patterns Great British Bake Off and Mary and designs. In the US and other Berry, but also carry products markets it has a track record of such as Minions cake kits and Star success with retailers such as Wars bakery accessories. Lakeland Anthropologie. first reached out to new suppliers My point in highlighting these is to (and licensing) about five years suggest that those of us in the ago with a 'come and meet' us independent agents’ club can try to opportunity at the Spring Fair. The Above: It’s not all help ourselves by developing a portfolio lessons I took from this meeting was about toys and apparel as these J2O that provides licensees and retailers thinking about my portfolio and ice lollies attest. with opportunities they can't find business offer. To use the footballing analogy elsewhere and also develop opportunities that again if you are beaten 5-nil every week you have to can fit into new parts of the market which are think about making changes to the team, your subject to less competition. tactics and your game plan. LICENSING SOURCE BOOK EUROPE 2016

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STATISTICAL EVIDENCE

Right: Apparel was the largest category at retail last year, accounting for 15.1% of total global licensed retail sales.

Licensing by numbers Sales of licensed products across the globe continue to grow at a healthy rate, as revealed by LIMA’s latest Global Licensing Industry Survey. LSB takes a closer look while, across the page, NPD treats us to some superhero statistics.

LIMA unveils global growth LIMA has revealed the results of its second Annual LIMA Global Licensing Industry Survey – and it’s good news, with retail sales of licensed product showing a 4.2% increase from 2014. According to the report, retail sales of products bearing cartoon characters, corporate brands, sports teams and more, totalled an estimated $251.7 billion in retail sales in 2015. The majority of the growth has been driven by entertainment, sports, publishing and celebrity properties. Royalty revenue grew by 7.8% to $13.9 billion due to a combination of retail sales increase, product mix changes and an increase in the average industry royalty rate to 8.5% from 8.2%. By category, the licensing industry continues to be dominated by Character & Entertainment, Corporate Trademarks, Sports and Fashion. Together, they represented 87.7% of all licensing revenues in 2015. Character & Entertainment, by far the most dominant category, accounted for 45% of retail sales and was more than double the next highest category, Corporate Trademark, at 21%. The survey also shows that the US and Canada

LICENSING SOURCE BOOK EUROPE 2016

remain the largest global markets for licensed merchandise, with retail sales of $145.5 billion last year, up 3.9% for a 57.7% share of the market. Retail sales of licensed goods outside the US and Canada notched up $106.35 billion, up 4.8% from the previous year. The next largest global region was Western Europe, with particularly strong results in the UK, Germany, Belgium and the Netherlands, where revenues totalled $51.8 billion, a 20.1% share, up from 19.8% a year ago. North Asia followed with revenues of $23.5 billion, a 9.3% share up from 9.1% in the previous year. The report notes that the Asia Pacific regions of North Asia and Southeast Asia/PAC together charted revenue growth of 9.0% due to the growing middle classes and expanding retail infrastructure in China and India. In terms of categories, apparel led the way with $37.9 billion in revenue – 15.1% of total global licensed retail sales. This was followed by toys at $33.7 billion (13.4% share) and fashion accessories at $28.5 billion (11.3% share).

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Hero worship

Inset: Spider-man typically sells upwards of £20 million of toys during a film year.

From The Dark Knight to Wonder Woman, Iron Man to Spider-man, superheroes are some of the most popular characters when it comes to licensed product, especially in the toy category. NPD Group takes a look at the age groups buying them, when they buy them and how much they’re spending. love their superheroes with 13% of superhero toy Over the last decade or so, superheroes have sales purchased for 18+ year recipients – four been filling our screens with their heroic points higher than the total toy average. adventures more frequently than ever before. Purchases for the older recipient is also less Both TV and cinema screens have a range of occasion driven with just under half of all heroes - and increasingly heroines - that appeal to purchases for ‘No Special Occasion’ which may be all ages and the licensing world has been quick to driven by the adult collectors. The continued highlight our fascination with these supergrowth of the Pop Funko range would also powered champions. There are many licensing support this. products featuring the Dark Knight, The Avengers The appeal of these masked vigilantes has also or a web-slinging Spider-Man especially within the increased with girls where purchasing is up toy market. With toys accounting for +250% since 2009. While still only accounting for 40% of the total UK licensed market (NPD £1 in every £10 spend License Tracker, Full on superhero toys, this Year 2015) a closer growth of purchasing focus on superheroes for girls will help within that area will produce wider ranges provide further insight. of products on the For 2015 superhero market. This has sales were worth £82 started to be shown in million to the UK toy the dolls market, according to supercategory, one of the NPD Group’s UK the fastest growing Toys Consumer Panel, areas year to date with sales over five 2016 for superheroes, times larger than they although still relatively were in 2009. small compared to Historically the biggest action figures. The superhero licences biggest driver of this have been Spider-man Above: 8-9 years is the fastest growing age group growth is DC Comics and Batman, with Spider-man when it comes to buying superhero toys. Superhero Girls range from Mattel. typically selling upwards of £20 million of toys Between continued graphic novels, numerous during a film year and Batman over £15 million. TV shows - across channel and streaming services Recent years have seen new superhero properties - as well as multiple big event film releases a year, gaining sales, with Marvel’s The Avengers now the increasingly complex world of superhero joining perennial superhero success stories. licensing is not lacking in source material. Accounting for a quarter of those sales is the largest age group recipient, 4-5 years, with 8-9 NPD’s UK License Tracker aims to equip licensors, manufacturers and retailers to uncover opportunities and grow their share of the licensed years the fastest growing, up an impressive +121% product marketplace. You can find out more by contacting in the last year. However, it’s not just children who NPD on 020 8237 1300

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State Of The Nation

Business Buzz From new companies opening their doors and new rep agreements, through to experiential marketing activity and The Light Fund’s march to £1 million, summer has been anything but quiet in the licensing industry. LSB takes a look at some of the key happenings.

Larkshead Media debuts A new media service company focused on children’s programming has opened its doors, with former BBC and Nickelodeon exec Clare Piggott joining the team to head up licensing. Launched by Tim Patterson – former vp director of programming at Nickelodeon UK – Larkshead Media will have the specific aims of programme development, programme planning and brand strategy, investment, licensing, merchandising and international distribution. Launched under the auspices of Bob & Co, Larkshead Media already has a number of kids IP projects in the pipeline including Q Pootle 5 (CBeebies) with Snapper Productions and new animation Planet Wrong (in development) for Aubergine Films & Melwood Pictures. Tim will be supported by Clare, who will be in charge of building the licensing and merchandising side of the business, plus Rob Doherty, who has come on board as director of programming and distribution. Below: The Larkshead Media team are ready for business.

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MTW Toys heads to UK Darran Garnham has moved on from his role at NBC Universal to build a UK team for distributor MTW Toys, an opportunity which he said was “too good not to go for”. Darran – who was previously vp of consumer products EMEA at NBC Universal – takes on the position of ceo of the company, which will act as the exclusive distributor for Thinkway Toys across EMEA. He will be supported by Geoff Sheffield, formerly of The Toy Store, who joins as country manager for UK & Eire. Darran is also actively recruiting to fill a marketing position. Darran told LSB: “Having built up Mind Candy – [during his six years at the company, Darran helped build Moshi Monsters into a $1 billion brand] – to have the opportunity to do that again, with some incredible products and brands behind us, was too good an opportunity not to go for. “Thinkway Toys is one of the best kept secrets in our industry.” Above: Darran Garnham is building the MTW Toys team in the UK.

Start Licensing picks up Aardman Start Licensing is set to represent all of Aardman’s key brands in the UK across a variety of product categories. The Ian Downes-led agency will take on the management of the existing licensing programme, as well as being tasked with Above: Shaun the Sheep is generating new among the brands Start Licensing will now handle. business for the studio. The company will be looking after the likes of Shaun the Sheep, Wallace & Gromit, Morph, Timmy Time and the upcoming film, Early Man. The studio will maintain responsibility for master toy, publishing and interactive categories, while all product approvals, payments and contracts will continue to be managed directly by the Aardman team.

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BBC Worldwide builds CP team BBC Worldwide has strengthened its consumer products team, bringing on board two new hires which underline its ambitions at retail level. Katie Ball has joined as retail partnership manager, and has been charged with developing and implementing BBC Worldwide’s retail strategy across multiple brands, with a focus on brand representation. Katie joins from Nickelodeon, where she spent two years as retail sales executive, working on brands including PAW Patrol, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines and Shimmer & Shine. In addition, Anita Majhu has joined in the role of licensing manager under softlines. Her categories include daywear, nightwear and underwear. Anita joins from licensee Above: Katie Ball (top) and Anita Majhu both TVMFL, where she was sales have a strong track record in licensing. manager, while she has also held various buying roles with Mothercare, Tesco and George.

Beanstalk adds divisions Beanstalk has developed two additional divisions to its list of services this year in response to market appetite and client demands. The new Icon Representation service is led by Beanstalk’s newest member, Martin Cribbs, an executive with 20+ years in licensing. The service has already added a host of clients to its roster, including globally recognised peace leader Mahatma Gandhi, American soul singer Isaac Hayes, and famous Above: Humphrey Bogart is part of the Icon actor Humphrey Bogart. Representation roster. Meanwhile, Beanstalk has answered the need for creative solutions for brands with the launch of Studio B. This is an integrated design service that offers clients stand-out creative and strategic thinking that delivers differentiation in the marketplace.

Heroic acts Help for Heroes is continuing to develop its presence in the licensing space – appointing JELC as its agent in the gardening and outdoor living sectors. In order to support the charity’s activities, JELC will be targeting licensees and retailers in all categories. Above: JELC will target gardening and outdoor living sectors.

Fresh Producs From Eden With many products launching this autumn, The Eden Project’s presence at retail is starting to build. The Eden Project's coffee range from Fresh Coffee Co launched in March this year across all Waitrose stores, with special gift packs on sale at Lakeland in the run up to Christmas. The Franchi seed range is well into its second season with Left: Heaven Scent’s candle range has just launched into retail.

Wyevale and the RHS, while Flame Tree Publishing’s 2017 calendar range has attracted interest worldwide. A Portico card range is now launching to retail, while Heaven Scent’s range of candles has just launched in the independent sector and is being introduced to mainstream retailers. Other existing licensees include Turtle Mat and Somerset Cuisine.

Animal magic Rockpool Licensing has revealed the first wave of licensees to get on board with WildWorks’ brand, Animal Jam. The online playground has been attracting attention from a number of sectors, Above: Animal Jam with Gemma International set to embraces licensing. create cards, gift wrap and partyware. Cooneen and Misirli will be partnering for nightwear, underwear and hosiery, while Dreamtex has signed for bedding, IG Design Group for stationery and paper creative play and Posh Paws for bags and backpacks.

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Marching to £1 million Industry charity The Light Fund is nearing its target of raising £1 million, with several events over the summer swelling the coffers and the annual Southern Light Fund Quiz still to come. The popular Treasure Hunt saw almost 300 people racing around the Piccadilly and Soho areas of London, with over £5,000 being raised. The winner was the team from Start Licensing – which included Ian Downes, Karen Addison, Andrew Levy, Angeles Blanco, Phil King, James Marsh and Jon Gibson. Picking up the ‘dead parrot’ prize for last place was the team from Carte Blanche. Meanwhile, £16,835 was raised from the Licensing Awards raffle, with a host of generous companies donating prizes ranging from the chance to see Justin Bieber on his Purpose tour through to a Raymond Weil limited edition Beatles watch. The next event – and the final one of the year - will be the popular Southern Quiz Night, which is being held at Arsenal FC on Thursday November 24. Tickets are priced at £65 (which includes food) and teams should be made up of between four and eight people. Head to www.lightfund.org to download the entry form. Above and right: Almost 300 people hit the streets of London for the Treasure Hunt – including a team from Tesco – but the ultimate winner was the Start Licensing team.

Snowdogs unleashed

Hachette gets Pokémon

Snowdog Enterprises and Wild in Art have unveiled their Snowdog art trails in several of Britain’s cities. The Great North Snowdogs features 50 sculptures across locations in Tyne & Wear, while Snowdogs by the Sea in Brighton and Hove includes 40. The trails are inspired by the animated film, The Snowman and The Snowdog, and will help to raise funds for St Oswald’s Hospice and the Martlets Hospice when they go up for auction at Above: The Snowdogs can now be the end of 2016. seen in several of Britain’s cities.

Orchard Books – an imprint of the Hachette Children’s Group – is to roll out three Pokémon books in mid November after securing a three-year publishing deal with The Pokémon Company International. Above: Pikachu is heading to publishing. The three titles – Pokémon Creative Colouring, The Pokémon Encyclopaedia and The Pokémon Sticker Book – will all arrive on November 17.

Smell of success Woods of Windsor has teamed up with English Heritage to create a new home fragrance collection. The range of three different home fragrances is inspired by three different English Heritage properties – Kenilworth Castle, Osborne House and Eltham Palace. The collection includes candles, room fragrances, diffusers and drawer sachets and liners. Left The English Heritage line is inspired by three different properties.

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Character World settles trademark case Character World has agreed an out of court settlement with a Birmingham textile business accused of copying its products and infringing its IP. Mark (left) and The case against HIS Textiles Above: Danny Schweiger say they rigorously protect reached settlement one week their trademarks and before it was due to be heard in copyright across Europe. the High Court of Justice. Birmingham-based textile business, HIS Textiles was accused of importing and supplying counterfeit duvet cover sets featuring Character World’s trademarks and passing them off as being made by Character World.

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State Of The Nation

As part of the settlement, HIS Textiles will make a substantial payment to Character World and consented to judgment against them with a wide injunction that in future it would not infringe the intellectual property rights or trade marks of Character World or pass off any of its products as authentic Character World products.

Underground Toys eyes growth Licensee Underground Toys is looking to further grow its homewares and plush lines. The company has recently added Peppa Pig bakeware and Marvel homewares for the UK, plus DC homewares for the EU only. It is also continuing to enjoy success with its Star Wars plush and homewares ranges – especially the 48-inch Deluxe Chewbacca and the cookie jar, storage containers, spatulas, teapots, cutlery sets and BB-8 Above: Marvel homewares cake mould. has recently been added More ranges of the Pop! Vinyl for the UK. figures – currently the fastest selling collectable line in the world, according to the company – are being launched on a weekly basis including Civil War, Suicide Squad, Doctor Strange and Rogue One. “We are very excited for the year ahead,” said md Andy Oddie. “We want to continue growth and further distribution of our ever expanding product lines, including homewares and plush. We have some fantastic items lined up for 2017.”

Red carpet worthy 20th Century Fox has rolled out the red carpet for the addition of the Fox Presents the Films of Marilyn collection to its brand portfolio. FCP has developed a design-led collection based on the portfolio of 12 Fox-owned Hollywood film titles featuring Marilyn Monroe. It will launch individual consumer collections which are inspired by each of the movies, which include classics such as How to Marry a Millionaire, Monkey Business and Gentlemen Prefer Blondes. Above: Marilyn is coming to the licensing world.

The Brand Director launches Tim Collins – who most recently headed up IP acquisition and consumer marketing at DC Thomson – has launched his own consulting company called The Brand Director. The company will advise small to medium IP owners on how best to extend their brands and generate new revenue streams from a variety of activities. These will include merchandise, TV, film, theatre shows, live events, digital and retail. Tim said: “The Brand Director isn’t a traditional licensing agent or consultancy. There are plenty of excellent companies out there doing great work in those fields. “However, there is a shortage of informed, unbiased advice for IP owners wishing to expand their brands. That is where we Above: Tim is branching out with his own consultancy. come in.”

Winter fun

Below: Leeds Castle will take on a Beatrix Potter theme this winter.

Penguin Ventures has secured two new collaborations for Beatrix Potter this winter, continuing the 150th anniversary celebrations. From December 3 to January 2, visitors to Leeds Castle will be able to relive the classic Beatrix Potter tales through themed Christmas tree decorations, festive floral arrangements and displays in the rooms, as well as Peter Rabbit’s ‘muddy’ footprints as part of a trail across the estate. In addition, on various dates in December, a storyteller – dressed in character as Beatrix – will read from a giant book in the Castle library. Meanwhile, Longleat will be including a Beatrix Potter theme within its Festival of Light this winter. Visitors will be able to experience scenes from Beatrix’s world, recreated using crafted lanterns from November 11 to January 2. Characters will be recreated on a giant scale from silk and wire framework, including Squirrel Nutkin, Jemima Puddle-Duck and Jeremy Fisher (on his lily pad in the lake).

Dream deal complete NBCUniversal has completed its acquisition of DreamWorks Animation. The $3.8 billion deal sees DreamWorks become part of the Universal Filmed Entertainment Group. DWA shareholders are receiving $41 in cash for each share of DWA common stock and post-closing, DWA shares will no longer be listed on NASDAQ. LICENSING SOURCE BOOK EUROPE 2016

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Outer Space CPLG is looking to build its Space Invaders property in the world of fashion and accessories - appealing to consumers who have grown up with the iconic video games brand, as well as a new generation of gamers. Kickstarting the initiative, Space Invaders featured as part of the London Fashion Week Catwalk as part of designer Anya Hindmarch’s autumn/winter 2016 collection. The high-end collection featured Space Invaders across luxury handbags, accessories and trainers. Above: Fred Perry is one of the brands who has worked with Space Invaders. The brand has also worked with Fred Perry on a range of fashion and accessories, Romain Jerome on watches and Outdoor Products on a line of Space Invaders backpacks.

Virtual Adventures Cartoon Network has launched a new virtual reality mobile game and bespoke branded viewer based on the hit Adventure Time brand. Called I See Ooo, the new offering marks the first VR experience for fans to Above: I See Ooo comes with a specially-designed Jake viewer. come complete with a specially-designed viewer to play it through. Launched as a Google Play TM exclusive promotion, I See Ooo will enable players to immerse themselves in an original story and take on the challenge of three different games, each with 20 levels and varying degrees of difficulty.

Style & Gracie – are planned for the initial launch, with plans for further releases in January 2017. The Little Meow range includes mugs, figurines, plush and accessories, while Style & Gracie will feature wine glasses, tote bags, accessories and figurines.

Above: Little Meow is one of two new collections.

Brace for PMS Busy PMS International has secured new deals with Sanrio and I.M.P.S. The Sanrio deal will see it launch a range of travel accessories for the Mr Men Little Miss property, all

Stuck on you British sticker company Mardles has secured its first licensing partnership – teaming up with Aardman to bring Shaun the Sheep to life in his own augmented reality sticker collection. The two Shaun the Sheep collections – Shaun to be Wild and Mayhem in the Meadow – cost £5.99 each. They feature 12 stickers in six different designs (two of each) and let fans take Shaun for a ride on a skateboard or stunt bike, out for a pizza, play the trumpet and even capture his own selfie. Every animation is accompanied by genuine Shaun the Sheep sounds. Above: This is the first licensing deal for Mardles.

Enesco partners with Hallmark Enesco has secured a licensing deal with Hallmark International, which will see it create and distribute giftware products in selected European markets, including the UK. Two new collections inspired by the artwork of two of Hallmark’s card lines – Little Meow and

launching under the Gosh Designs brand. Meanwhile, I.M.P.S has welcomed PMS to The Smurfs licensing programme, ahead of next year’s new Sony Pictures film Smurfs: The Lost Village. In a deal brokered by Rocket Licensing, PMS International has secured rights for the UK and Eire across pocket money toys, stationery and several outdoor play products.

Burger master

Below: Product for Bob’s Burgers is now launching in the UK.

20th Century Fox Consumer Products is beginning the UK roll out of consumer products for new animated comedy series, Bob’s Burgers. Trademark Product’s range of adult t-shirts is now available in HMV, Amazon, Primark and Pennies. In addition, HMV and Forbidden Planet will be stocking GB eye’s gift line. LICENSING SOURCE BOOK EUROPE 2016

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People Matters

Movers And Shakers

Here’s a round-up of who’s joining and who’s moving in our industry.

● Having joined the company in

2011 holding positions of commercial director and more recently general manager, Barry Hughes (right) has been promoted to managing director of Golden Bear. “Barry is a well-respected member of the Golden Bear team,” commented John Hales, chairman of Golden Bear Toys. “His promotion to managing director is in recognition of the hard work and commitment he has shown to the company over the last five years. We congratulate Barry on his promotion and look forward to continuing working alongside him in his new role in what is set to be a busy year for the company.” ● Parragon has appointed Etta

Saunders (left) as head of gifting at Parragon where she will be responsible for innovative new formats for both licensed and ownbrand product ranges. Etta began her career at Marvel Comics working on characters such as Care Bears and Thomas the Tank Engine. After moving into children’s television for a number of years as an executive producer, she returned to the world of publishing with recent roles at Frances Lincoln and Hachette Children’s Books. ● CPLG has restructured in order to reflect what it refers to as “the increasing importance of multi-territory partners and synergies across retail, licensing and operations”. Ceo Peter Byrne commented: “Historically we have focused on single-territory teams, but we have found that our business is becoming increasingly more global.”

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Stephen Gould has stepped down as md of CPLG UK. Maarten Weck (bottom right), currently md CPLG Northern Europe, has taken on the additional responsibility of heading up CPLG UK. John Taylor has been promoted to commercial director, CPLG UK and Gemma Witts has become retail & marketing director, CPLG UK, both reporting to Maarten. Maria Gurrieri, currently md CPLG Italy, has added the responsibility of Turkey and Greece to her overall remit, to become md CPLG Southern Europe. Anthe Louizos, md CPLG Turkey and Greece, will report to Maria. Pau Pascual, who manages CPLG Iberia, has taken on the additional oversight of the Middle East, to support the expansion plans of CPLG MENA, which was set up last year and is headed up by Abdel Boazzati, md CPLG MENA. Abdel will report to Pau. ● Corus Entertainment has appointed

Athena Georgaklis (left) to the role of head of development for Nelvana. Athena will lead the acquisition of rights and the development of all original content for Nelvana. Athena has worked in Canadian broadcast and production for more than 19 years. In her most recent role, Athena oversaw all original productions for Corus Entertainment’s TELETOON network. ● Manchester-based Character World has appointed Tony Lewis (right) as UK sales director. Tony joins the international textiles business after 16 years as sales director at The Christy Group. ● Art licensing agent Fiona Kenny has joined

illustration agency Bright Group International’s London office.

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People Matters

Fiona (right) reports directly to senior art licensing agent Hannah Curtis. She will work with some of the department’s existing clients as well as looking for new opportunities and creative talent. Fiona has worked in licensing for nearly five years and has supported clients worldwide in a variety of industries, including greeting cards, ceramics, stationary, TV and editorial. While working within the fine art industry, Fiona engaged with hundreds of artists, estates and museums and has gained a strong understanding of copyright law. ● DHX Brands has grown its London office thanks to four new appointments. Debbie Walker who has worked in roles across Mattel and Fremantle Kids & Family Entertainment has joined as brand manager. Cheryl Brock (left) has been appointed as design manager in the Creative Services team and she has historically worked with brands including Thomas, The Simpsons and Hello Kitty. Alessia Foster will be drawing on her international experience, most recently at Mattel in her new role as head of product development. Holly Taylor (left), previously of Disney, joins her as product development manager with a focus on apparel and soft lines development. ● Angeles Blanco (right) has joined

Fluid World as EU licensing manger with a remit to develop licensing programmes for Pusheen and Supa Strikas. Angeles’ licensing experience includes working with leading studios as well as independent brand owners including 2002 FIFA World Cup, Star Wars, Rastamouse, Yo Gabba Gabba and more recently, 20th Century Fox. ● HTI has appointed Nina-Jo

Uttley (right) to the role of product manager. Nina-Jo joins the company from Vimto Soft Drinks

where she held the role of brand manager and was responsible for the Levi Roots and Panda Soft Drinks brands. In her new role at HTI Nina-Jo will be responsible for the development and management of HTI’s boys’ toys ranges across a portfolio of licensed and own in-house brands. ● In a strategic move to expand

NBCUniversal’s games and digital platforms business, interactive entertainment and consumer technology industry veteran Chris Heatherly (right) has been named evp, worldwide games and digital platforms. Chris most recently served as svp & general manager, for Disney’s Games and Apps business since 2014. ● The Brand Liaison has announced the

appointment of marketing and licensing veteran Laurie Smith who will lead special projects for the company, and the addition of Katey Gabrielson as a member of the company’s senior management team and lead on new business initiatives. ● Brand consultancy Golden

Goose has appointed licensing professional Martin Oestreicher (left) as its latest account director. Martin’s career has been predominantly in book publishing, most recently at the British Library, where he also set up and ran the brand licensing programme. ● Katie Rollings has been appointed as head of UK licensing for eOne Family and eOne Licensing. Katie joins the company with 20 years’ experience working on leading preschool properties including Thomas & Friends, Bob the Builder, Teletubbies and Chuggington. Prior to eOne, Katie held brand management positions at FremantleMedia, as well as a number of senior roles at HIT Entertainment and BBC Worldwide. Katie is reporting to Andrew Carley, head of global licensing. She replaces Hannah Mungo who has joined Universal. LICENSING SOURCE BOOK EUROPE 2016

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Caught On Film

Screen Time When it comes to the magic of the movies, licensing continues to play a huge role. LSB shares some of the action and upcoming releases.

Film title

Studio

Release Date

Star Wars Rogue One

Disney

Dec 2016

Moana

Disney

Dec 2016

Sully

Warner Bros

Dec 2016

Ross Baby

DreamWorks

Jan 2017

The Greatest Snowman on Earth

20th Century Fox

Jan 2017

50 Shades Darker

Universal

Feb 2017

Monster Trucks

Paramount

Feb 2017

LEGO Batman

Warner Bros

Feb 2017

Beauty & The Beast

Disney

March 2017

Power Rangers

Lionsgate

March 2017

Smurfs The Lost Village

Sony

March 2017

Guardians of the Galaxy 2

Disney

April 2017

Boss Baby

20th Century Fox

April 2017

Barbie

Sony

May 2017

Pirates of the Caribbean: Dead Men Tell No Tales

Disney

May 2017

Captain Underpants

DreamWorks

May 2017

Baywatch

Paramount

May 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3

Universal

June 2017

Wonder Woman

Warner Bros

June 2017

Diary of a Wimpy Kid

20th Century Fox

June 2017

Transformers 5

Paramount

June 2017

Cars 3

Disney

July 2017

Emojimovie

Sony

Aug 2017

Doctor Who Deep Breath

Picturehouse Entertainment

Sept 2017

Animal Crackers

EOne

Sept 2017

Ninjago

Warner Bros

Oct 2017

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Caught On Film

Film title

Studio

Release Date

The Snowman

Universal

Oct 2017

My Little Pony

Lionsgate

Oct 2017

Thor: Rangarok

Disney

Oct 2017

Justice League

Warner Bros

Nov 2107

Paddington 2

Studiocanal

Nov 2017

Let It

Universal

Nov 2017

Coco

Disney

Dec 2017

Star Wars VIII

Disney

Dec 2017

Early Man

Studiocanal

Jan 2018

Croods 2

20th Century Fox

Jan 2018

Gigantic

Disney

2018 2018

Wreck It Ralph 2

Disney

Peter Rabbit

Lionsgate

2018

How To Train Your Dragon 3

20th Century Fox

Aug 2018

Madagascar 4

20th Century Fox

2018

Ant-Man and the Wasp

Disney

2018

Toy story 4

Disney

2018

Puss in Boots 2

20th Century Fox

2018

Bedi Masters Character World’s huge Star Wars product range proved a hit with fans visiting Star Wars Celebration Europe, a three day event which took place in London over the summer. Over 50,000 fans arrived in their droves dressed as Stormtroopers, Jedi, Sith and Wookies. Character World’s Cuddle Robe inspired by the star of The Force Awakens, BB8, was particularly popular with little Padawans, selling out on day one.

It’s A Pets’ Life Illumination Entertainment and Universal have confirmed that a sequel to The Secret Life of Pets is being planned. Hotly tipped to arrive in cinemas in July 2017, The Secret Life of Pets 2 will have a lot to live up to, with the original animation setting a record for the best US opening weekend for an original film – animated or otherwise – with $104.3 million. The film has opened at number one in 18 markets to date and expanded its run into 48 more territories, including China.

Right: Character World’s Star Wars product proved a hit with fans in London. Below: A sequel for Secret Life of Pets is likely.

LICENSING SOURCE BOOK EUROPE 2016

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Caught On Film

Musical Pony

Asterix In 3D

Above: Asterix’s first movie launched this summer.

Featuring the voice of Jack Whitehall as Asterix and Nick Frost as Obelix, the first ever feature length 3D adventure for Asterix hit the big screen this summer. Asterix: The Mansions of the Gods had an all-star cast that also included Greg Davies, Matt Berry, Catherine Tate, Harry Enfield, Dick & Dom and Jim Broadbent. The Kaleidoscope Entertainment animation takes its audience back to the year 50BC. It is a time when Gaul is entirely occupied by the Romans, all that is apart from one small village, which Asterix and his trusty sidekick Obelix go allout to protect.

Flocking Together Rovio has confirmed that it is laying the groundwork for a possible sequel to its animated Angry Birds movie, which was released earlier this year. “We currently have several exciting new games and other projects in development, including new IP, and we have started planning the sequel to The Angry Birds Movie, although our plans are in the very early stages,” Rovio ceo Kati Levoranta said in a statement. Right: The Angry Birds are ready to fly again!

LICENSING SOURCE BOOK EUROPE 2016

Best known for her iconic music videos and songwriting ability, Sia has been announced as the latest addition to the cast of My Little Pony: The Movie, due for release next October. Playing the role of pony pop star Above: Sia joins the cast of My Little Pony movie. Songbird Serenade, My Little Pony will be one of Sia’s first forays into acting and she will contribute two original songs to the film’s soundtrack. Sia joins previously announced A-list talent alongside the Mane 6, including Uzo Aduba (Orange is the New Black), Emily Blunt (Into the Woods, Gnomeo & Juliet), Kristen Chenoweth (Rio 2, The Peanuts Movie), Taye Diggs (Murder in the First and Best Man Holiday), Michael Pena (Ant-Man, The Martian) and Liev Schrieber (Ray Donovan and Spotlight).

Rogue traders Toys R Us is planning midnight openings across a number of its stores to capitalise on the launch of the toy line for Rogue One: A Star Wars Story. Some of the products will only be available at Toys R Us. The eagerly anticipated movie is due to hit cinemas on December 14, and is the first Star Wars standalone film. As LSB went to press five stores were due to open at 12.01am on Friday September 30 (Brent Cross, Warrington, Bristol, Oldbury and Glasgow Helen Street) – and will be hosting special midnight opening celebrations. The first 75 customers to line up at midnight at each of the stores were due to receive Star Wars giveaways, including a limited edition t-shirt and poster. The retailer has set up a social media hashtag for the event – #GoRogueatToysRUs – which fans can follow for updates and further information. Right: Toys R Us is gearing up for Rogue One.

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Retailer Bytes

Frontline Reports Some 130 retailers made up the Judging Panel for the Licensing Awards’ product categories. With all this retailing prowess in action at the Emirates Stadium (where the judging took place) it was too good an opportunity for LSB to pass up without pestering buyers for their licensing predictions for the run up to Christmas.

Charlotte Denton and Ashley Duggan, both assistant buyers for newborns, both of M&Co: “Nostalgia is stronger than ever and this will continue to be reflected in licensing. We believe the attraction of literary properties which are also gender neutral, like The Very Hungry Caterpillar, Guess How Much I Love You, Elmer and Mr. Men and Little Miss will continue. And Beatrix Potter’s 150th anniversary, will also continue to have a positive effect on Peter Rabbit merchandise. JCB is another brand that will continue to resonate as it is so recognisable and now has strong toy support.” Left: M&Co’s Laura Jolley, Ashley Duggin, and Charlotte Dent.

Rachael Fellows, licensing planning manager and Anita Serradimigni, licensing manager both of Tesco: “Trolls will be the big new hot property in this year’s run up to Christmas, of course, but we also see collectability as a strong theme for the rest of 2016 and into 2017. We have seen how Shopkins and Tsum Tsum have grown and we are also keen to see how Animal Jam progresses. PAW Patrol is onto a real winner – pets and vehicles, what's not to like! My Little Pony will gear up in the run up to the movie release, filling a need for a recognised girls’ property.” Top: Rachael Fellows gets up close in the toys and games category. Above: Anita Serradimigni ponders on her voting decisions. Right: Trolls will be a big new hot property.

Lisa Rutherford, buyer of greeting cards, wrappings, stationery, partyware and seasonal events for John Lewis: “I sense Emoji will be big for the second half of this year as it has such broad appeal across a wide age group. Star Wars will have another big Christmas, we dabbled with it at the premium end, such as with limited edition fountain pens retailing at £395 and they flew out, so more growth there. Sentiment and word-based properties and brands are strong and likely to remain so. Happy Jackson is still the best example of this, but Kate Above: John Lewis’ Lisa Rutherford Spade is another one. gives an entry a closer look. I do feel that brands that are perceived as ‘meaningful’ with Left: Peter Rabbit will continue to do well. integrity, such as Emma Bridgewater, Peter Rabbit, Alice in Wonderland will continue to be well received in the current climate.”

LICENSING SOURCE BOOK EUROPE 2016

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Retailer Bytes

Sarah O’Carroll, assistant buyer for baby and sleepwear for MiniClub and Zoe Brook, assistant merchandiser for baby and sleepwear at Mothercare: “There are some great new properties coming through for us to join the stalwarts of Peppa, Mickey and Minnie. We have high hopes for our new season sleepware featuring The Clangers, PAW Patrol and Twirlywoos – and we are also watching Bing very closely!” Left: Sarah O’Carroll weighing up the merits of an entry. Right: High hopes for PAW Patrol.

Gareth Newman, licensing and impulse category manager and Lizzie Rose, both of GAME: “As I [Lizzie] joined Game from Pokémon I knew a lot of the background to the launch of Go and Sun & Moon at the end of this year. I always knew it would be huge! We were also braced for the popularity of Deadpool and have not been disappointed. The massive interest in gaming has meant that what were once seen as niche brands are now not so ‘niche’, but the fans know their stuff so the licensed merchandise can’t just be a ‘brand slap’ or they won’t buy it. We’re really liking how PlayStation has taken its brand and developed the styleguide onto products. They are doing it right.” Above: Game’s Gareth Newman, Sean Shreeve and Lizzie Rose.

Jenna Perry and Sammy Bradley, dress-up buyers for Asda: “PAW Patrol is just getting stronger and stronger as a relatively new property, however it is also good that the literary classics, such as Dear Zoo, Peter Rabbit and Very Hungry Caterpillar are all set to grow. Also, the revisiting of some of the classic Disney artwork is interesting and another area of growth potential.” Right: Asda’s Jenna Perry looks for the next big thing!

Scott Norman, buyer for The Entertainer: “PAW Patrol is off the charts! The toys will no doubt sell out this Christmas, so buy early! Shopkins has performed really well for us and the pattern looks like continuing until the end of the year. Turtles and Angry Birds have also been good for us this year and the latter will get another pick up with the DVD release. The Secret Life of Pets started well and should continue until Christmas, but it is PAW Patrol that is off the charts! Ones to watch are Animal Jam and PJ Masks.” Above: Scott Norman.

Alex Jones, senior manager for licensed product, international for Gamestop: “Five Nights at Freddy’s will be a major brand before the end of the year. We’ve also worked with EA on a FIFA football shirt, South Park is coming back for us and Final Fantasy 15 has done well. Nintendo is huge for us and, of course, Star Wars.” Above: Gamestop’s Alex Jones considers the dressup entries. Left: Five Nights at Freddy’s will be a major brand.

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Retailer Bytes

Hannah Monk, assistant buyer, newborn; Kim Darby, buyers admin assistant, girlswear; Hannah Browning, assistant buyer, kids essentials and Daniella Parr, assistant buyer; all for Sainsbury’s: “My Little Pony and Trolls are appealing to girls and in preschool, Peppa Pig and PAW Patrol are doing well for us. Super hero lines also do well across the board. We’ve also done really well with our DTR for The Gruffalo.” Right: Kimberley Darby (left) and Hannah Monk were among the Sainsbury’s buyers who came to the judging day. Left: My Little Pony is appealing to girls.

Denille Halsall-Rooney, assistant buyer for Matalan:

Julia Redman, head of buying, M&Co:

“Superhero girls are having their time now! We have done well with Marvel for boys so it’s great that girls are getting to join in the fun. I also think that the 90th anniversary of Winnie the Pooh that will mean this classic property will more prominent end of this year and into 2017. The development of specific baby looks is an interesting development for the sector, such as Peppa baby and Thomas baby, which is an approach which is likely to continue. We also think there is more growth to come from Tatty Teddy/Me to You and we are working closely with Carte Blanche to maximise the opportunities.”

Above: Julia Redman.

Left: Matalan’s Denille Halsall-Rooney (left) and Amy Jones.

Rachel Wakley, head of licensing of Tesco: “The resurgence of ‘girl power’ is exciting with DC Super Hero Girls, plus there is Trolls coming up and Star Wars is the gift that just keeps on giving. In preschool, PAW Patrol has really come through. There are certainly plenty of brands to go after this year!” Right: Rachel Wakley takes judging in her stride. Left: The resurgence of ‘girl power’ is exciting.

LICENSING SOURCE BOOK EUROPE 2016

“This judging day is so beneficial for our teams to see what has been nominated across every category. You can get ideas which can then be worked into what we are doing ourselves. Among others, Shopkins and PAW Patrol have been doing well and, for boys, we also added a JCB line this year.”

Sarah-Jane Porter, head of licensing of Moonpig: “There are three notable trends in licensing that I feel will continue to the end of the year that we will be reflecting. Firstly, there’s the whole ‘shero’ push of strong female characters. Not only is there Wonder Woman, but PJ Masks has a positive female role model, the Powerpuff Girls and Miraculous, among others. Then there is the ‘snackable content’ approach that has evolved from the vloggers generation, with the likes of Little Baby Bum and Oddbods catering for youngsters. Added to these two is the heightened attraction for collectability – with Shopkins, Tsum Tsum and Hallmark’s Itty Bittys part of this.” Above: Moonpig’s SarahJane Porter musing. Left: PJ Masks has a positive female role model.

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Retailer Bytes

Emma Coleman, assistant buyer, toys for Harrods: “Harry Potter has really started to come through again for us – there’s an area in-store and we try to make it a bit of an experience for shoppers. Dress-up has also been making a comeback for girls. We have a Ghostbusters popup in-store, including the LEGO lines, and we’ve had a massive drive on Finding Dory. Shopkins is still doing incredibly well and we’ve just had series two of Num Noms. PAW Patrol is still massive and Blaze and the Monster Machines is starting to pick up. I will be interested to see more of DC Super Hero Girls, too. High-end collectable plush always does well for us and then, of course, there’s Star Wars!” Above: Emma Colman explains Harrods has high hopes on lots of fronts. Left: Num Noms is now on series two.

Becca Hicks, buying assistant of Argos: “We expect Star Wars to be big again this year. Trolls is also going to be strong for us as well and I think it will have a really good year.” Left: Becca Hicks was happy to be a judge!

Ruth Evans, retail operations manager for Forbidden Planet: “Our product has to make us a destination for people – I’m looking for innovative product that can be a bit quirky, something with a bit of difference. Star Wars has been our biggest licence this year and Doctor Who is still going strong. Fallout was very good for us. People really invest in both the games and the characters. Suicide Squad is also right up there.” Above: Ruth Evans deep in thought. Left: Suicide Squad.

Will Abigail, development manager of Toymaster: “PAW Patrol and Blaze and the Monster Machines are doing well, while it’s good to see Teletubbies back in preschool. LEGO, in all forms, just performs with a lot of our retailers holding wide ranges. Shopkins also continues to do well across Toymaster stores.” Right Will Abigail is glad to see Teletubbies back.

Andrea Gornall, senior buyer toys and nursery; and Neil Mitchell, buyer toys of Shop Direct: “Both PAW Patrol and Shopkins are doing really well, while for boys its Teenage Mutant Ninja Turtles and Star Wars. The Secret Life of Pets kicked off in the summer and there is a lot of buzz around Trolls. Above: Andrea Gornall We’re also excited for DC Super and Neil Mitchell. Hero Girls – it’s different and exciting and looks good. Finding Dory has had a good reception and there’s also a good range of girls’ collectable Num Noms for autumn/winter. For boys, Avengers and Star Wars are strong, while Oddbods and Danger Mouse are potentially ones to watch. We’ve had a great spring/summer on toys and the whole year should be positive.”

Pippa Smith and Paul O’Mara, buyers of Marks & Spencer: “We predict big things for Trolls, with My Little Pony gaining traction. The nostalgic wave continues, evidenced by Care Bears while the expansion of licensing into the baby sector with brands such as Thomas, Dear Zoo, Peter Rabbit and Winnie the Pooh is likely to continue.” Right: M&S’s (left-right) Pippa Smith, Suzy Sissons, Paul O’Mara and Rebecca Garner.

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Property

The Snowman™ The Snowman and The Snowdog™

Licensing Agent

The Copyrights Group 3 Cambridge Court, 210 Shepherds Bush Road Hammersmith London, W6 7NJ UK Licensing: rachelclarke@copyrights.co.uk International Licensing: pollymery@copyrights.co.uk

The Snowman™created and illustrated by Raymond Briggs, is one of the world’s most popular children’s books, selling in excess of nine million copies worldwide. Adapted for the screen in 1982, the Oscar nominated animation has become a much-loved Christmas favourite. The sequel, The Snowman™ and The Snowdog, premiered on Christmas Eve 2012, and the adorable Snowdog has found a firm place in the hearts both of the nation and of a new generation. • • • • • • • •

Both films have a 20+ year broadcast commitment in the UK from Channel 4, and a global reach in over 20 other territories including Japan and North America Refreshed Snowman website launching in 2016 (www.thesnowman.com) with full tablet and mobile optimisation. Active seasonal Facebook community (6.5k likes) New My First Christmas style guide supplement for baby and infant with first product launching Christmas 2016 Over 80 licensed partners covering toys, apparel, gifting, food, toiletries and homewares Major UK public art trails launched in 2016 with Wild in Art in Brighton (Snowdogs by the Sea) and the Tyne and Wear region (Great North Snowdogs) supporting local hospices Key territories are UK, Japan and South Korea, with further international growth opportunities Seeking partners in key territories for corporate partnerships, promotions and live events The Snowman™ © Snowman Enrerprises Ltd 2016 The Snowman™ and The Snowdog © Snowdog Enterprises Ltd 2016

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Retail Round-Up

Story Of The Shop Floor Smyths unveils new brand ad From summer experiential activations, through to fashion collaborations, financial success and new TV ad campaigns, it’s certainly never quiet at retail. LSB rounds up some of the latest happenings across the high street and online.

Mothercare adds Brambly Hedge Mothercare has added a new collection of Brambly Hedge babywear from Paul Dennicci to its offering. The new deal – which was brokered by Vickie O’Malley, md of Rockpool Licensing – is the first step to reintroducing the classic publishing brand back into licensing. Vickie explained: “The team at Mothercare were enchanted by the exquisite illustrations and styling of Brambly Hedge and the team at Dennicci have done an outstanding job in translating them onto a beautiful line of babywear and accessories.” Mothercare’s Kirsti Lynch added: “We are excited to part of the re-introduction of Brambly Hedge – its beautiful illustrations complement babywear so well. The range looks beautiful and we can’t wait for it to hit stores.”

LICENSING SOURCE BOOK EUROPE 2016

Toy retailer Smyths has unveiled its new brand ad, with the 40-second spot running across terrestrial, satellite and kids channels. The ad – which is underpinned by digital, radio, instore, experiential, social media and print activity – uses the Beyoncé hit, If I Were a Boy, changing the lyrics to ‘If I Were a Toy’. The story documents the journey through the imagination of a young boy named Oscar, who becomes enchanted with the toy store before him. Above: Smyths has invested in TV.

Alien hunting at intu Cartoon Network teamed with intu Trafford Centre in Manchester early in October for a special Ben 10 adventure experience to celebrate the launch of the new series. The experience offered kids the opportunity to transform into four different aliens featured in the show. These included Heatblast, Diamondhead, Four Arms and Overflow. Children were also treated to a sneak peek of the new series, while Heatblast made a Above: Visitors to intu Trafford special appearance to Centre were in for a special Ben 10 treat. have his photo taken Left: Classic brand Brambly with fans. Hedge is back in licensing.

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Retail Round-Up

Forever 21 teams with Disney-Pixar The fashion collaborations just keep on coming for Disney’s brands, with Forever 21 being the latest retailer to work on a collaboration with the company. The Forever 21 x Disney-Pixar collection launched in stores and online at the end of August, with the limited edition line made up of clothing and accessories for men, women and children. The line includes bomber jackets, cropped tees, totes, jumpers, sweatpants, beanies, denim jackets and bodysuits among other items. The products feature popular Disney-Pixar characters such as Buzz Lightyear, Nemo, Woody and more.

Above: Buzz Lightyear is among the characters featured by Forever 21.

H&M teams with Miffy

Taste of the Tropics at Superdrug

A range of baby and kids apparel and accessories featuring Miffy has launched across H&M stores. The collection is available in outlets across Europe, the Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online. Marja Kerkhof, md of property Above: Miffy apparel rights owner Mercis B.V, commented: is now on shelf in H&M. “This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand.”

Health and beauty retailer Superdrug enjoyed success over the summer with a new Hawaiian Tropic fragrance mist line, following a deal secured by licensing agency Brandgenuity. The range included four unique scents – aiming to embody the ‘escape to summer’ and transport sun-lovers to a ‘beautiful place’. Above: Hawaiian Tropic took over Superdrug this summer. Activation around the launch included in-store premium mists location, online fragrance page banners, waterfall units, in-store signage, counter testers, in-store radio ads and a Superdrug Instagram takeover.

Oh baby Argos went ga-ga over newborns with its autumn Baby Event, which featured a number of licences among its offers. Run in association with FisherPrice, the event included offers across several categories, from toys, feeding and clothing, to nursery furniture, accessories and bedding. The toy section of the promotion featured several high profile licences, including In the Night Garden, Twirlywoos, Teletubbies, Mr Tumble, Thomas & Friends, Blaze and the Monster Machines, The Very Hungry Caterpillar, Peppa Pig and PAW Patrol. There were familiar names and faces among the clothing offer too, with a host of licences featured on products including sleep suits, bodysuits and bibs. Stars here include Winnie the Pooh, Tatty Teddy and Tiny Tatty Teddy, Hello Kitty, Star Wars, My Little Pony, Tigger and Minnie Mouse. Left: Minnie Mouse was one of the brands featured in the event.

Oasis adds more V&A The successful partnership between fashion retailer Oasis and the V&A is continuing – with the latest collection entitled Tales of the East. The range includes 25 pieces, all given an historic twist with sumptuous wallpaper prints, which have been reimagined by the retailer’s in-house design team. Items in the collection include silk, mini, pencil, shift and midi dresses, as well as cami tops, tees, trousers, a pyjama jacket, pencil skirt, bomber jacket, jumpers, shirts and a jumpsuit. Above: The latest V&A line for Oasis is called Tales of the East.

LICENSING SOURCE BOOK EUROPE 2016

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Retail Round-Up

Pokémon pops

Kitbag goes global

Insert Coin has teamed with Pokémon for a new apparel collection, which was exclusively launched at a special pop-up store in London. The video games apparel specialist The exclusive pop unveiled the Pokémon X Insert Above: up opened in London’s Truman Brewery. Coin line of exclusive apparel at the pop-up shop in London’s Old Truman Brewery from August 25 to 30. The shop also included some memorabilia from Pokémon’s 20-year history, while there will also be live appearances from Pikachu. Following the launch in the pop-up, the collection will land on Insert Coin’s website later in the year.

Zoella Lifestyle launches The first lifestyle range from YouTube star Zoella has hit retail – with Boots unveiling a wide range of product as part of its gift offering. Exclusive to Boots is an On My Travels Backpack, while the retailer also has gifts, candles and diffusers, stationery and home accessories available as part of its 3 for 2 Mix and Match promotion on gifts and toys. Left: Zoella’s lifestyle range is now in Boots.

Zara seeks Adventure High street fashion retailer Zara Kids is launching a collection of eyecatching apparel inspired by Cartoon Network’s Adventure Time brand. The autumn/winter 2016 range is aimed at four to 14 year olds and consists of t- Above: One of the designs available in Zara. shirts featuring the show’s favourite characters. The designs follow the fashion trend for hand-drawn designs and muted colour palettes.

LICENSING SOURCE BOOK EUROPE 2016

In February 2016, Kitbag was acquired by Fanatics the world’s leading retailer of licensed sports merchandise, making the company a global player in sports retail. Since February, it has focused on furthering its comprehensive offering for fans all over the world, whether a best-in-class bespoke ecommerce store or a full omni-channel experience through integrated online, stadium, high street, popup and event retail operations. Early wins from integration include being able to provide greater-than-ever access to the US market for its global brands, including Chelsea, Manchester United and Real Madrid. Here, a comprehensive inventory will be held at both US and European warehouses, creating an enhanced customer experience for fans through localised sites and marketing, local shipping and an increased merchandise assortment. Fanatics has also significantly grown the product range and revenues internationally for its US league partners NFL, NBA and NHL across performance, replica and unbranded products.

Seventh heaven Toy retailer The Entertainer has reported its seventh consecutive year of growth. The chain – which now boasts 126 stores across the UK – Above: The Entertainer has posted a pre-tax profit of £6.9 opened a number of new stores this year, including million for the 2015/16 financial this one in Belfast. year. This was after the exceptional investment cost of £1.2 million on the build of its new distribution warehouse in Banbury. Like for like sales were broadly flat to the previous year’s trading, although 2014/15 was particularly high due to a number of consumer crazes at retail such as Loom Bands, LEGO Movie and Frozen.

YouTube ‘creator store’ opens YouTube has expanded its Spaces programme, relocating its YouTube Space London facility and introducing the first ‘creator store’ into the mix. Open to the public and filled with merchandise available to purchase, the intention is to educate YouTubers about licensing their own products. Notably, the store could also serve as an event space for fan get togethers for future product launches. The building of licensing programmes and endorsements around YouTube stars is certainly an area of future growth for the licensing business.

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Retail Round-Up

New look for TruffleShuffle TruffleShuffle.com has revealed a makeover – introducing a new look and feel to the popular website, as well as a host of improvements. The retro apparel and accessories etailer has been working hard behind the scenes to make it easier for consumers to browse and navigate the site so that they don’t miss anything. New navigation lets the consumer Above: TruffleShuffle has been given a makeover. choose how they would like to shop. They can now browse by ‘interest’ (for example Movies, Cartoons, Music) or ‘category’ (tshirts and clothing, homewares, gifts), as well as by gender, new in and bestsellers. In addition, TruffleShuffle has developed a new hashtag system which allows deeper navigation through the site in a number of ways.

Argos’ digital moves Two new Argos digital stores have opened their doors, following on from the success of the 2015 trial run which saw ten stores open in Sainsbury’s supermarkets. The new smaller format Argos stores have opened in Sainsbury’s in Stockport and Stoke on Trent. They both offer the most popular products that customers want for immediate pick up – with around 20,000 products available for store collection within a few hours, including licensed products such as toys. The new store features tablets to mirror the online shopping experience, while there are also staff on hand to help.

The heat is on Smiley has joined forces with apparel licensee Poetic Gem to create an exclusive line of heat reactive tshirts for Topshop. The tees subtly reflect changes in temperature to alter the appearance of the shirts throughout the day. Recently launched into Topshop stores across the UK and online, the collection of oversized tees all feature the iconic Smiley icon. Things The company has said the range has Above: are heating up in Topshop. been a hit with holiday makers and festival goers throughout the UK this summer.

Selfridges’ Dory success

Toymaster welcomes Bob The Toymaster buying group is continuing to underline its licensing ambitions, revealing Bob the Builder as the latest character to star as part of its window displays. The preschool favourite will star in a window display across the fleet of independent toy stores from this week until October 15. The display includes a Bob standee, colouring competition and a decal to advertise Toymaster’s catalogue. A social media campaign will accompany the window on Facebook, Twitter and Instagram throughout the four-week period.

As Disney-Pixar’s Finding Dory continues to do well on the big screen, Selfridges has enjoyed success with its in-store pop-up concept for the brand. In support of the sequel to Finding Nemo, the luxury department store launched the pop-up concept in the London store’s toy department, stocking a wide range of product including collectables, play-sets, plush, dress-up and games. Selfridges is also stocking a collection of Finding Dory backpacks and a Samsonite hard suitcase. Below: Finding Dory was a hit for Selfridges.

Above: The new window display runs until October 15.

LICENSING SOURCE BOOK EUROPE 2016

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Pinkey’s Pointers

Richard Pink, md of Pink Key Consulting, once again took on the responsibility of being chairman of the Best Licensed Marketing Communications Award in the Licensing Awards. Here, drawing on his extensive knowledge of both licensing and the promotional world, he explains more about what most impressed the judges with the submissions to this year’s important award category.

Insight Into The Messy Business

Inset: Richard Pink, founder of Pinkey Consulting chaired the Marketing Communications award committee again this year.

very year the level and quality of entries for the Best Licensed Marketing Communication category get better and better and give our judges more of challenge. This year there were over 20 strong entries submitted, which were whittled down to a shortlist of 12, then to six finalists and a final overall winner. It was great that there was such diversity among the entries with big names like Persil involved down to smaller ones like Natural Animal Above: Soreen is not the usual Feeds the latter of which (an licensing partner which made its equestrian products company) Minions tie up even formed highly targeted and totally more effective. appropriate association with the Thelwell licence which the judges loved and only just dropped outside the final nominations. TV properties like Peppa and Shaun the Sheep, film properties like Batman, Superman and the Minions, and classics like The Gruffalo and Roald Dahl all made appearances. Starting with a good solid film partnership – ‘Meet the Minions’ with Soreen. This campaign set some big targets and achieved them, on a brand that has not previously been known for this type of film promotion. The core of the campaign was an on-pack promotion with a ‘money can’t buy prize’ to meet the Minions at a VIP event in Orlando.

LICENSING SOURCE BOOK EUROPE 2016

It was a great example of how to use the licence to enhance the value of the offering. Outdoor media and magazine advertising amplified the on-pack promotion with a consistent theme running right through the line. The link between the brand values of health and energetic lifestyle made these partners excellent bedfellows. The Gruffalo is our defending champion. This year’s offering was also liked a lot by the judges, but was pipped to the post in the final vote. However this shouldn’t detract from what was an excellent ‘feel good’ campaign. This year’s submission saw the magnificent literary brand form a partnership with Yorkshire Tea to initiate a campaign to plant a million trees in the UK and Kenya. Central to the campaign was an on-pack promotion, this was supported by an online campaign with a limited edition collectable Above: The Gruffalo activity tin caddy up for grabs. The with Yorkshire Tea ticked the boxes on many levels. theme of the campaign was executed brilliantly through the line, right down to the in-store POS. Moving from something quite familiar to

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Pinkey’s Pointers

something very different indeed, the Compare the Market: Batman vs. Superman: Dawn of Justice saw an innovative and unexpected promotional partnership. Consumers would be very familiar with all the players in this scenario, but certainly wouldn’t have expected to see them all in one place. At the heart of the campaign was the very simple promotional mechanic of a ‘2 for 1’ cinema offer and limited edition toys. However the ‘standout’ in the campaign was the (on the surface incongruous) collaboration of Aleksandr and Sergei with the superheroes. But it worked and was extremely memorable. The judges praised the ‘clever’ execution of something that on the surface shouldn’t have worked at all. In contrast the Peppa Pig Tommy’s Splashathon 2015 had been seen before and is a recurring annual event, but the evolution of this initiative each year made it a valid entry this year once again. What impressed the judges was the consistency of the execution across all the elements of the campaign – badges, posters, lesson plan sheets and the amplification of the whole idea through PR. For a campaign that had a relatively low level of spend, it was executed faultlessly and raised nearly £1 million for the Tommy’s charity. Another recurring event (albeit with different variations) is the Aardman ‘trail’ idea in support of its Wallace & Gromit Children’s Foundation. This lovely experiential event saw giant replica Shaun the Sheep in the City on trails in Below: The Shaun the Sheep in the City trails had Bristol and London, each one enormous credibility. individually designed by high profile names. Supported by a very popular app, which walked people through the trail, the campaign delivered in spades against its objectives of building tourism and fundraising – the overall campaign raising £1.7 million! The judges loved the beautiful creative execution and praised the campaign’s seamlessly integrated approach to all the mediums on which it was promoted.

Left: Roald Dahl’s Messy Adventure with Persil was a faultless campaign, according to the judges. Below: Peppa Pig created good splashes with its Tommy’s campaign.

But every year there has to be a winner and this year we were in the unique position of having a unanimous one. It just goes to show that, despite the pressure of promotional activity for films, TV and large franchises, there is still a lot to be said about genuinely understanding the identity of a licence, regardless of its profile and using that identity to create something totally in tune with the brand which is also incredibly compelling to the consumer. So it is with Roald Dahl’s Messy Adventure promotion on Persil. The promotion was put together for all the right reasons – trying to add value to combat price promotions, choosing a theme that was a bull’s-eye for the central communication theme and spotting the affinity of the brand to its target market (ie mums). There was hard to find anything wrong with this promotion, it played into Persil’s ‘Dirt is good’ ethos, a theme reflected in Dahl’s own opinion that you can’t wrap children up in cotton wool. From a promotional point of view it was brilliant – there was something free (which is always the way to succeed in any campaign) - a downloadable book. But it didn’t stop there; this promotion took itself into the digital age with the use of an interactive avatar too. This campaign is what this award is all about – the use of a licence to genuinely add value to another brand, and help that brand deliver against its objectives using the licence to create something that is bigger than the sum of its parts.

LICENSING SOURCE BOOK EUROPE 2016

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Female of the species

Girl Power

Strong female characters have been increasing their presence in the licensing business over the past 18 months, and across all sectors too, from preschool through to adult. And with the return of big names such as Wonder Woman and The Powerpuff Girls, plus the introduction of new characters like Harley Quinn, the trend is only set to get grow. LSB takes a look at the return of girl power.

Inset: Wonder Woman will star in her own film in 2017, having appeared in Batman v Superman earlier this year.

LICENSING SOURCE BOOK EUROPE 2016

ome 20 years ago, the Spice Girls burst onto the UK music scene, single-handedly spreading the ‘girl power’ message across the country. They may not have been to everyone’s taste, but Scary, Sporty, Posh, Ginger and Baby embodied female empowerment for a generation of young women. But while the charts have been full of successful female singers since then, on the big and small screen – and in particular when it comes to action heroes – the ladies have taken something of a backseat. Until now. Over the past 12 to 18 months, there’s been something of a resurgence when it comes to what can only be described as ‘kick ass female role models’ in film and on TV. Retail is now picking up on this trend, and so is the licensing business. From Katniss Everdeen, the crossbow wielding heroine in The Hunger Games trilogy to Marvel bringing its female characters such as Black Widow and Captain Marvel to the forefront of its plans, the triumphant return of Wonder Woman and the Star Wars franchise introducing strong female leads in Rey (The Force Awakens) and Jyn (Rogue One), women are most certainly back on top in film. And the trend is being seen in animation, too, notably with the hotly tipped return of The Powerpuff Girls and the arrival of DC Super Hero Girls – both of which have received strong early feedback from retailers and licensees. “The Powerpuff Girls was arguably the first superhero property for girls and one of Cartoon Network’s most enduring original series,” Johanne Broadfield, vice president, Cartoon

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Female of the species Inset: Cartoon Network has signed up a raft of partners for the relaunched Powerpuff Girls. Below centre: DC Super Hero Girls has experienced high interest from retail.

Network Enterprises EMEA, tells LSB. “Underneath their cute exteriors, each of the girls had a strong, original personality and that made them heroic as individuals and, as a team, an unstoppable force. “The market had been dominated by pink and princesses for such a long time and there was a clear opportunity to re-introduce a new generation of girls and boys to the crime fighting trio.” Licensees seem to agree – in the UK, partners are on board across apparel, accessories, homewares and stationery. They include Posh Paws, Blues, Forbidden Planet, Branded Clothing International, Smith & Brooks, C&M Licensing, Corsair, Blueprint and Roy Lowe among others, with products launching from spring/summer 2017.

“When The Powerpuff Girls first launched in the Nineties, there was perhaps a trickle of social interest in girl power, but we’ve all seen this become a mainstream current of cultural conversation,” Johanne continues. “The entertainment industry has very much tuned into that cultural conversation and licensing is reflecting that trend.” Warner Bros. Consumer Products had also noticed this cultural pick up and, working with the DC universe, has a range of strong female characters which appeal across the age groups. Last year, it teamed up with Mattel and Warner Bros. Animation to create the DC Super Hero Girls franchise. Aimed at six to 12 year old girls, the brand hits all touch points – from toys and consumer products, through to digital content, TV specials, an app and made for video releases.

Fantastic fangirls US-based company Her Universe is the first licensed merchandise line and lifestyle brand that caters exclusively to female sci-fi and fantasy fans, or ‘fangirls’. It was created by Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and Star Wars Rebels, after she struggled to find merchandise which was made for women. “I was stuck shopping in the men’s and boy’s sections if I wanted a Star Wars shirt,” Ashley tells LSB. “I did my research and found out that close to 50% of all sci-fi and fantasy fans are women and 85% of all consumer purchases are made by women. I thought, I’m not a mathematician, but those numbers are not adding up. If they made merchandise for fangirls, we would buy it! I thought that someone had to do something and change the stereotype that this genre was just for the men and boys - it’s for everyone. “I had to start my own company and apply for a licence, but Lucasfilm was very supportive and gave me the opportunity.” As well as Star Wars, Her Universe now stocks and creates apparel and accessories featuring the likes of Star Trek, Doctor Who, Marvel and Transformers, all designed especially for fangirls. Right: As well as Star Wars, Ashley Eckstein’s Her Universe also has Doctor Who, Star Trek and Marvel ranges.

LICENSING SOURCE BOOK EUROPE 2016

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Female of the species

Product began to launch earlier this summer and interest from retail has been high – Tesco and Shop Direct both telling LSB at the Licensing Awards product judging day that they were looking forward to the brand arriving. “DC Super Hero Girls offers girl-engaging powerful characters in a super hero world that helps build character and confidence, and empowers kids to discover their true potential,” says Julian Moon, svp at WBCP EMEA. “Each character has their own storyline that explores what teen life is like as a super hero, including discovering their unique abilities, nurturing their powers and mastering the fundamentals of being a hero.” Julian believes that the characters – which include Wonder Woman, Batgirl, Supergirl, Harley Quinn and Poison Ivy among others – “demonstrate great range, representing strength, equality and intelligence, which is something audiences seek.” Inset: Preschool age girls have had a strong reaction to PJ Masks.

Behind the Mask Preschool girls want to be action heroes too, as the reaction to eOne’s latest property, PJ Masks, is underlining. PJ Masks is based on French author Romuald Racioppo’s picture book series, Les Pyjamasques. It features three hero characters - Cat Boy, Gekko and Owlette. The reaction to Owlette (or Amaya in her everyday, non pyjama-clad super hero life) – and indeed the reaction from preschool girls in general to the show – has meant that eOne is now catering to boys and girls when it comes to the licensing and merchandising programme. “PJ Masks was first created purely as an action series for preschoolers; it didn’t set out to be either focused on boys or girls,” Andrew Carley, eOne’s head of global licensing explains. “For some time, there has been a demand for a show that has a degree of pace that features action heroes specifically targeted for preschoolers. The feedback has shown a fantastically good reaction to the female characters in a way that we didn’t foresee.” This will now be reflected in the licensing drive – product in the core toy line already catered to both boys and girls, with vehicles, figures and elements of role-play, while more imagery that appeals to girls is in the style guide.

Inset: The appeal of The Hunger Games’ Katniss Everdeen stretched from publishing into a successful film trilogy.

The appearance of Gal Gadot as Wonder Woman in Batman v Superman: Dawn of Justice set the internet alight earlier this year, and the character will star in her own film in June 2017. WBCP is playing its cards close to its chest for now when it comes to the licensing programme, but it’s safe to say that potential exists across a wide range of categories. In addition, the licensor also has a variety of products for Harley Quinn, who was undoubtedly the star of Suicide Squad this summer and also features in DC Super Hero Girls. As Turner’s Johanne pointed out, what’s happening in the licensing world is often a reflection of real world trends, and this is certainly true of the rise of the female empowerment message. The UK has a female prime minister for the first time since 1990, and the US could elect its first ever female president later this year. This is also something that Ashley Eckstein, the founder of fangirl merchandise line and lifestyle brand Her Universe, agrees with. “I definitely think that has something to do with it,” she tells LSB. “Representation is so important. Most people need to see something with their own eyes before they believe it.” Social media has also played its part, says Ashley. “Fans spoke up and demanded change. Now with a single tweet or blog post, a fan’s opinion or request can get all the way to the top. Studio heads are reading their pleas for representation and for more strong female characters.” The success of Wonder Woman, Katniss, Harley Quinn and DC Super Hero Girls among others will ultimately open the doors for more strong female characters, across all aspects of the media and the licensing business. As Ashley puts it: “I always knew that the female audience was there and I took the approach of ‘if you build it, they will come’. Now, the female audience is considered to be one of the fastest growing categories.” LICENSING SOURCE BOOK EUROPE 2016

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State Of The Nation: Nursery

Familiar faces join some new born stars in the making to keep baby looking cute, comfortable and entertained. LSB takes a look at some of the highlights from the nursery sector.

Above: Winnie the Pooh x Cath Kidston brings two brands together. Right: Mothercare has bolstered its licensed offering through its Character Shop.

Young Ones Character Shop

Winnie At 90 Disney has paired with Cath Kidston to introduce a range of signature prints featuring some much-loved characters. The prints will seasonally introduce and bring to life the stories of classic Disney characters, creating unique collections of limited edition pieces. The first range focuses on Winnie the Pooh, marking the bear’s 90th birthday, with nursery items, fashion, homeware and accessories featuring Winnie and his pals. The characters are woven into the fabric of two Cath Kidston designs – Button Spot and Bramley Spring, while their home stars in a new novelty print, A Day in the Hundred Acre Wood.

Mothercare has strengthened its online character shop offering with a number of new arrivals for the autumn/winter season. Familiar faces from the likes of The Gruffalo, Thomas & Friends, George Pig, The Muppets, Peppa Pig, PAW Patrol, Clangers and Star Wars will appear across the retailer’s new apparel additions. Disney properties including Mickey and Minnie Mouse, Toy Story, Winnie the Pooh, Dumbo, Finding Dory, Monsters and Cars, will also feature, with products including walk-in sleepers, bodysuits and bibs, while there are also new lines in the Mothercare’s Peter Rabbit and Dinosaur Roar licensed ranges.

Size Matters Over The Hedge

Above: Brambly Hedge to launch in Mothercare.

Classic children’s book series Brambly Hedge comes to Mothercare this autumn with a new range of babywear, developed by Paul Dennicci. The books, written and illustrated by Jill Barklem, celebrated their 35th anniversary at the end of 2015, with Vickie O’Malley, managing director of Rockpool Licensing, explaining: “Our launch at Mothercare is the first step in re-introducing this much-loved brand back to licensing. “Dennicci has done an outstanding job in translating the illustrations and styling from the books on to a beautiful line of babywear and accessories.”

The enchanting animated series Miffy's Adventures - Big and Small (licensed by DRi) has established itself as one of Tiny Pop’s top performing shows, with a third series now in production for delivery in July 2017. Rainbow Designs is launching a preschool 'Big and Small' toy range next spring. Meanwhile, UK Greetings’ property Boofle has been given a complete makeover this year, blending pretty colour palettes, and delicate, commercial patterns. Above: Boofle has had a makeover this year. BLE Stand F30

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State Of The Nation: Preschoolers

The licensed preschool sector continues to be vibrant and thriving, with evergreen favourites mixing it up with ambitious newcomers. LSB takes a look at some of the most recent happenings.

Top For Tots

Above: The Teletubbies are looking good for 20. Below Tee & Mo will be key for Zodiak Kids at BLE.

Eh-Oh to big 2-0 With more than 75 licensing deals signed worldwide and a firmly established CP presence – it was the UK’s number one new preschool property for NPD May 2016 – Teletubbies shows no signs of slowing down as it approaches its 20th anniversary. DHX Brands will be celebrating 20 years of the colourful foursome in 2017 with a host of special events, high-level partnerships and collaborations throughout the year. Special anniversary products including digital and major experiential retail initiatives will be supported by PR stunts, plus national media and social media drives. A new season of the new-look Teletubbies is due to air soon, featuring a number of new elements such as The Hidey Hup and Tubby Car.

Monkey business

Zodiak Kids has signed the consumer products rights to new CBeebies preschool series Tee & Mo, and will be showcasing the property at BLE (stand F40). Tee & Mo is the story of a little monkey named Tee and his mum Mo, and how they navigate the daily ebbs and flows of jungle life. The duo help children to expand their critical thinking and problem solving skills, showing how both parent and child CBeebies Land swells approach everyday life. Merlin Entertainments is to open the first ever CBeebies Land Hotel at The property has already had Alton Towers Resort. online success for CBeebies with Designed for young families and games, shorts and music videos. preschoolers, the fully-themed hotel Claire Shaw, vp of licensing at is due to open its doors in summer 2017. The hotel will include 76 rooms Zodiak Kids, said: “It’s exciting spread over four floors, including its to be taking a brand which has own dedicated entertainment area, already proven to be hugely restaurant and a reception area. successful with the CBeebies A full entertainment programme will run throughout the year, including live shows, hosted activities, character meet and greets and play areas. digital audience out to a Above: The CBeebies Land Hotel opens in summer 2017. wider audience.”

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State Of The Nation: Preschoolers

Messing about on the river eOne’s Ben & Holly’s Little Kingdom has spent the summer as the brand ambassador for the Canal & River Trust. The initiative – called Magical Waterway Days – saw the charity team up with the preschool property to encourage young children to explore the UK’s canals and rivers through the summer holidays. A free special edition Summer Activity Guide was produced including Ben & Holly themed wand-making activities and stickers. There was also nationwide advertising backing the campaign, spanning prints ads across the London South East train network, washrooms in service stations, cinemas and shopping centres, plus on-screen advertising in cinemas and social media drives.

Amscan’s preschool brace Party product specialist Amscan has strengthened its preschool portfolio with the addition of Teletubbies and PAW Patrol. The company has an extensive range of coordinated Teletubbies partyware and balloons, ranging from decorations to party games, favours and invitations. Meanwhile, following on from Amscan’s best selling unisex children’s party range is a pink-themed PAW Patrol ensemble. Featuring pups Skye and Everest, as well as the rest of the gang, the range includes tableware, party bags and foil balloons.

Apparel licensees Roar A range of apparel licensees have got behind Nurture Rights' Dinosaur Roar property, launching a new line of clothing in Mothercare. Blues Clothing, Aykroyds, William Lamb, Roy Lowe and VMC Accessories have all been involved in the range, which includes t-shirts, sweatshirts, pyjamas, socks, slippers, underwear and dress up. Other Dinosaur Roar merchandise is also available in-store and online, including a new board book edition of the original title published by Macmillan Children’s Books. Above: Amscan has grown its PAW Patrol ranges. Right: Dinosaur Roar is well supported in Mothercare.

Above: Magical Waterway Days took place throughout the summer. Below: The first partners are on board for Kazoops.

First partners for Kazoops Art + Science International has welcomed the first partners for its Kazoops property. Fashion UK, Redan Publishing and Immediate Media are all on board for the show, while Art + Science is hoping to finalise toy and book publishing partners at BLE. It would then look to expand into new categories for launch at the end of 2017/early 2018. The company says it is looking for partners who will create products that encourage creative thinking and play, using the vibrant colour palette from the show. Since launching on CBeebies in June, Kazoops has built up a healthy audience – it consistently receives a 24% audience share and is also popular on iPlayer. It also airs in Australia on ABC Kids and on Netflix in the rest of the world (coming to the UK in 2017).

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State Of The Nation: Preschoolers

Digby Dragon swoops in

Bladez Toyz grows offering

Bladez Toyz has expanded its Teletubbies Blue Zoo Animation Studios’ range to include a RC Inflatable, complete Digby Dragon has got off to a with a simplified handset designed with strong start on Nick Jr. young users in mind. The show launched in July as In addition, the company has also the top weekday premiere of welcomed an Inflatable Nightlight (which all time and it held the number has a daytime play feature), as well as a one spot for the month on Tubby Time Playmat. the channel. Also new for Bladez is the RC Nickelodeon is handling the UK Above: Digby Dragon has got off to a Inflatable Peppa Pig, which strong start on Nick Jr. and Ireland merchandise features the character’s programme and is backing Digby Dragon favourite with extensive PR, marketing and ad phrases and campaigns. In addition, Aardman is the theme representing global broadcasting rights with tune. Peppa Pig new deals covering South America, has also been Canada, Asia, Australia, Germany and transformed into a Sleep much of Europe. The show will also Training Aid, complete premiere in the US this year. with nightlight feature, The 52-episode series is produced by time projection and Fizzy Productions, was created by alarm settings. Bladez Sally Hunter of Humphrey’s Corner and will be releasing its brought to life by Blue Zoo Animation. first TV advertising campaign this Christmas. Airing between the end of News In Brief November and early ● Channel 5’s Milkshake has commissioned Above: Bladez will TV a second series of Toby’s Travelling Circus, December, the ad will promote the advertise its Teletubbies following the success of the first season on range this Christmas. Teletubbies range. the popular preschool block. The 52 tenminute episodes will begin rolling out from autumn 2017. ● DreamWorks Animation has appointed KD UK to produce a line of Noddy electronic learning aids. ● Jumbo Games is teaming up with Mattel to produce a range of Thomas & Friends foam puzzles in the UK. Launching in January, the line will consist of Jumbo’s popular foam puzzle formats, Giant Foam Floor Puzzle and 4-in-1 Shaped Bath Puzzles. ● Musical plush for YouTube hit Little Baby Bum is now on shelves at retail in the UK, thanks to KD UK. Characters include Pig, Baa Baa, Baby Panda, Mia and Twinkle the Star, (right) with the range having already received a strong reaction on social media. ● Dreamtex has further expanded its licensed portfolio, securing a deal with Acamar Films and TLC for Bing themed home textiles. The first Bing collection – featuring Hoppity Voosh – includes single and junior sized bedding, as well as a velour cushion and fleece blanket.

Getting Arty New agency Edutainment Licensing will be presenting three properties with preschool appeal at BLE (stand G25). Arty Mouse (from Top That Publishing) was the winner of the best preschool publishing range at the Progressive Preschool Awards in 2015 and is now looking to branch out into other categories. Meanwhile, environmentally-inspired property Tiny Tusks (from Shen Marketing) focuses on a family of elephants and their friends. Finally, Super Geek Heroes (from Yellow Spot Productions) has a library of 3D animated episodes, with each video focusing on areas such as health, literacy, numeracy and social emotional development. Below right: Arty Mouse is already a hit within publishing.

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AWES OME. .. EVERY WHER E!

©2016 Viacom. Shimmer and Shine, Blaze and the Monster Machines, Wissper, Digby © 2016 Viacom Overseas Holdings C.V. All Rights Reserved. PAW PATROL ©2016 Spin Master PAW Productions Inc. All Rights Reserved. Lily’s Driftwood Bay™ © Copyright Sixteen South Limited 2016.

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PAW PATROL • Since launch, 15m individuals have tuned in across all channels and it’s the #1 rated show on Nick Jr. • 2016 Licensing Award Winner: Best Preschool Licensed Property

BLAZE AND THE MONSTER MACHINES • 3.3m viewers viewers tune in monthly across all channels •New season 3 due to air March 2017

SHIMMER AND SHINE • #1 Sunday show on Milkshake for kids 4-9 • Brand new season 2 in CGI, on air from October • Consumer products launching AW16

LILY’S DRIFTWOOD BAY Since launch, 8m individuals have tuned in across all channels • Nominated for a Children’s Bafta Award • Consumer products launched in AW16 •

WISSPER • On Milkshake, the show achieved a 23% share of kids 4-15yrs across all TV Channels • Consumer products launching SS17

DIGBY DRAGON •#1 across all kids channels at launch, our biggest weekday launch ever on Nick Jr. • Consumer products launching AW17

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Face To Face: Walker Books

Inset and bottom: The nutbrown hares from Guess How Much I Love You have inspired a licensing programme built on uncompromising love. Centre: Julia Posen, evp and commercial director for Walker Books Group.

Bringing The Classics To Life As classic preschool literary brands, Guess How Much I Love You and We’re Going on a Bear Hunt have as many similarities as they do differences. With one already adapted into a successful television series and the other currently being made into an animated film, LSB spoke to independent children's publisher Walker Books to find out what makes these classic children's characters so very special.

hether it's choking back a sob during the final page of Guess How Much I Love You or recreating the swishing grass and squelching mud found throughout We're Going On A Bear Hunt, the joy of these preschool stories comes in the telling. As two of the best-known preschool books of recent years, the traditional tales are centred on simple family relationships and values, giving them an immediate relatability and intergenerational appeal. “These books are two of Walker’s crown jewels,” said Julia Posen, evp and commercial director for Walker Books Group, “around which the company has built its reputation for quality and creativity. From a licensing point of view they offer varying opportunities and challenges, but both brands have a strong literary heritage as they were founded on the original picture book classics.”

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LICENSING SOURCE BOOK EUROPE 2016

Below: The cover of the literary children's classic We're Going On A Bear Hunt.

Guess How Much I Love You has touched the hearts of children and adults alike over the last 20 years with its timeless expression of unconditional love, and the licensing programme has been in full swing for a number of years. An animated series launched in 2012. With such a strong sentiment, the brand naturally works well across baby and toddler apparel (from Denicci) and with Rainbow’s nursery plush range. However, there are also opportunities for the brand across wider gifting categories, as the clear message of parental love

The Look Of Love When adapting classic brands for modern audiences, it is important to consider tone and style. For Guess How Much I Love You, Walker Books is constantly updating its styleguides with design routes and stories that tap into the latest fashion trends while retaining the brands unique identity; sentiment of unconditional love. “We have been incredibly fortunate to have been working closely with the original illustrator Anita Jeram on a release of new character poses that give the brand a very contemporary feel,” said Julia. “The beauty of such a strong baby brand is that there is a new market every 12 months, and we are delighted to see that Guess How Much I Love You continues to resonate with new parents as much as ever.”

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Face To Face: Walker Books

Walker Production team, who are acting as lends itself well to other significant occasions, executive producers with Lupus Films (The such as Mother’s Day and Father’s Day. Snowman and the Snowdog) needed to extend “The universal theme of love in Guess How Much the story to create the animated film. I Love You is one that resonates with everybody,” “We have worked very closely with Michael and said Julia. “How many of us have tried to explain Helen to create the back story, develop the to someone how special they are and how much characters, and most importantly ensure that we love them? Author Sam McBratney put into aesthetically, they resemble the characters from a words what everybody wants to express to most beloved bedtime story,” said Julia. their loved one and illustrator Anita Jeram melted our hearts with adorable illustrations Below: An extended version of Bear Hunt All-Star Cast will be made into a half-hour film. of hares and nature.” There will be a number She continued; “It is no surprise that the of familiar voices book is a popular reading at weddings. We making an appearance have also seen Valentine's Day becoming a in the animated adaption of We’re key opportunity, especially with our German Going on A Bear Hunt, and UK gifting confectioners. With so many as an all-star voice cast applications, the brand continues to perform has been announced. strongly in the UK and globally.” Olivia Colman, Pam Ferris and Mark We're Going On A Bear Hunt similarly Williams will breathe addresses family relationships; this time it's life into the brand new characters of Mum, Grandma those of a group of children as they embark and Dad respectively, while Michael Rosen, who wrote the best-selling book, will play the bear.” on a bear hunt together. Their quest takes them on a cross-country adventure with nature providing plenty of tricky obstacles along The half-hour film will be a major Christmas the way, and Michael Rosen's addictive, readbroadcast for Channel 4 later this year and Walker aloud text is accompanied by stunning Books is anticipating a huge surge in demand for watercolour art from Helen Oxenbury. the brand as a result. The broadcast rights have “We are currently at a very exciting stage with already been sold internationally, while the Bear Hunt,” Julia explained. “Having only had a licensed product (which spans across apparel, TV small paper-based licensing programme to-date, tie-in publishing and gift) is not far behind. based on the classic book, we have spent the last “We’re just finalising several new licensing deals six months working side-by-side with Lupus Films now,” Julia revealed, “and can confirm that there to create a new styleguide based on the will be an extensive range with a key supermarket animation that will transcend all licensing retailer. We’re also very excited about the DVD categories; from babywear to gifting and gaming. release next spring.” It is very exciting to be able to feed in directly to For now though, the focus is firmly on Channel the animators, and to be receiving artwork direct 4’s broadcast plans in December. The modern from the film on a daily basis.” take on the classic We’re Going on a Bear Hunt Fans of the classic book, which was first story promises to be a beautifully crafted, timeless published in 1989, love the act of setting off on a classic for a multi-generational family audience – bear hunt, but for a new audience, the following faithfully in the footsteps of its Below: Guess How Much I Love You publishing stablemate Guess product from licensees including Rainbow Designs and Suncrest. How Much I Love You. “Both books are real gifts to a licensing team,” said Julia. “There’s so much joy associated with translating these images and words into licensed product. From such quality can only come more quality!”

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WINNIE THE POOH AT 90

Inset: A.A Milne named the character Winnie the Pooh after a teddy bear owned by his son, Christopher Robin.

A bear market This October marks 90 years since the first publication of A.A Milne’s Winnie the Pooh. The milestone is being celebrated with a raft of product, retail activations, collaborations and special initiatives by Disney itself and the brand’s many partners. LSB takes a closer look at the classic property and finds out why this is one bear market which is only heading up.

e may be a bear of very little brain, but Winnie the Pooh has been captivating children and adults for 90 years – and, if anything, the brand’s popularity is stronger than ever. The character is a classic for all age ranges – from being a favourite for newborns, with both parents and gift givers, through to appearing on apparel and accessories for teens and adults who grew up with the brand and aren’t ready to leave it behind.

Created back in 1926 with the release of A.A Milne’s first book, Disney picked up the film rights in 1961, developing a series of short featurettes and a feature length animation in 1977. Since then, Winnie has gone on to become arguably the world’s most famous bear. Understandably for such a classic and much-loved character, Disney and its partners are going all out to mark the 90th milestone. Kickstarting the celebrations in May – and coinciding with the Queen’s 90th birthday – a free illustrated ebook and audio story called Winnie the Pooh and the Royal Birthday from Egmont was released on YouTube and DisneyInspired.co.uk. The tale – which saw Winnie travel to Buckingham Palace with Piglet, Eeyore

Above: The Cath Kidston collaboration covers fashion, homeware, accessories and nursery

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WINNIE THE POOH AT 90

staying true to its heritage while keeping the and Christopher Robin – received an incredibly brand fresh and relevant to today’s audience. strong reaction, resulting in Winnie the Pooh “This is what we are working hard to do as we trending on Twitter and blanket national explore new licensees, new spaces and product media coverage. categories through to using new technology,” Tying in with this was an interactive Hundred Mike continues. Acre Wood experience, launched in partnership The anniversary itself falls on with Google Maps, while October 14 and, while Disney is DisneyInspired.co.uk shared keeping its powder dry until nearer a number of craft ideas the time, it did confirm to LSB that for children. some special news will be There are no shortage of announced during the partners who are also anniversary week. backing the 90th We do know that Marks & Spencer anniversary. In the UK, is launching a collection of special Disney is working with a edition baby toys to mark the number of licensees across occasion, while Egmont (which its hardlines, softlines, FMCG won the Best Written, Listening or and publishing businesses. Learning category in the Licensing These include Posh Paws, Above: Egmont released Winnie the Awards for its commemorative books) Tomy, Hallmark, Paul Dennicci, Pooh and the Royal Birthday in May will be releasing a new official anthology Rubie’s and Egmont, while there to coincide with the Queen’s 90th. of four stories, called The Best Bear in All the are DTRs with George at Asda, Tesco, Primark World, on October 6. Mark Burgess will illustrate and Mothercare. the text in the style of the original illustrator, E.H New licensees have come on board too, with one Shepard, and four authors – Paul Bright, Jeanne of the most high profile being the collaboration Willis, Kate Saunders and Brian Sibley – will write with Cath Kidston (read more about this in SOTN the stories. Corporate), which spans across fashion, Little brain or not, to paraphrase one of his homewares, accessories and nursery. In addition, quotes, it seems we are destined to be friends Aden + Anais has launched a collection of cotton until forever with Winnie the Pooh. muslins featuring prints of Winnie and his friends. “With 90 years of history, there is certainly a rich Right: The interactive Hundred Acre Wood experience was launched in and enchanting heritage for the Winnie the Pooh partnership with Google Maps. brand,” Mike Stagg, svp and general manager, retail UK & The Harrods link Ireland and digital commerce Winnie the Pooh has a longstanding history with Harrods EMEA at The Walt Disney – A.A Milne created Winnie Company, tells LSB. “The based on a real 18-inch high original stories are such a strong Alpha Farnell teddy bear, asset to have within our creative which was purchased for his son, Christopher Robin, from toolbox. They continue to the luxury department store inspire children and adults alike in 1921. with valuable life lessons that The toys that inspired the characters of Eeyore, Kanga, Roo and Tigger were also purchased from Harrods and received as gifts by Christopher have stood the test of time, Robin between 1920 and 1928. such as enjoyment for the Disney is working with Harrods in a number of ways for the anniversary simple things in life and the year. Initiatives include bespoke events for Mini Harrods customers and great outdoors. themed areas in-store, while Harrods was also featured in the special book, Winnie the Pooh and the Royal Birthday. “However, the heritage of the In addition, Aden + Anais launched a dedicated pop-up in Harrods for its brand doesn’t stop us from Disney collection, while a 20-inch Winnie the Pooh 90th anniversary plush exploring new ways for families launched in September. “We’re really pleased to be working with Harrods for this special to interact with the iconic anniversary to build on the long-standing history between the store and characters. It’s important that Winnie the Pooh,” says Mike. we strike the right balance of LICENSING SOURCE BOOK EUROPE 2016

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Retailer Face To Face

Destination Matalan As it lifts the lid on its new-look Character Shop, Matalan is aiming to own the family value retail space, with licensed ranges eventually stretching across categories including apparel, kitchen and dining, stationery, gifting and toys. Already boasting a thriving Disney business, a vast mix of new licences – from PAW Patrol and Peppa Pig through to Trolls and Tatty Teddy – are being introduced across stores. LSB catches up with the team behind the ambitious plans to find out more.

Inset & centre right: Matalan already has a thriving Disney licensed business. Bottom: New licensed ranges and offers will be publicised through Matalan’s mailers.

Left: Childrenswear buyer Kate Callender wants Matalan to become a destination for character.

s from September, the options at retail for licensed product became even greater, with Matalan opening the doors on its new-look Character Shop. The ambitious retailer already has a successful Disney business – with licences including Disney Classics, Mickey and Minnie Mouse, Winnie the Pooh, Bambi, Dumbo, Star Wars, Frozen and The Avengers – but this has now been considerably expanded, with a number of new licences joining the mix. For launch, it covers over 30 licences, including PAW Patrol, Trolls, Peppa Pig, The Secret Life of Pets, My Little Pony, Tatty Teddy, DC Comics and Pokémon. All licensed clothing – from tiny baby up to age 16 years – is being offered, including layette,

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apparel, nursery, accessories and footwear. On top of this, there is also a move to work more collaboratively with the homewares team to offer a cohesive range across kitchen and dining, stationery, gifting and toys. Special ‘character zones’ instore will be given the full POS treatment to offer a shop-in-shop feel, while the character branding will also carry through to online. “We want to add excitement and pace change into our customers’ journey throughout the kidswear department and we feel a licensed character shop will offer a new and fun shopping experience,” Kate Callender,

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Retailer Face To Face

campaign will support the childrenswear buyer at launch of its new unisex Matalan explains layette and nursery lines, as well to LSB. as its girls’ nightwear. The Kate has bought Disney campaign will be supported direct to retail licensed in Matalan’s mailer, along with product for over seven years in-store promotions, online during her time at Matalan, content, competitions and helping to grow the retailer’s plush giveaways. reputation within the The retailer is also keen to back licensing industry. Trolls and is in discussion with “During this time I have DreamWorks on a collaborative seen the licensed consumer event to support the movie. goods market evolve,” she Kate continues: “We are looking comments. “There has been to support the Trolls release with a significant shift in how in-store promotions and mailer people perceive licensed adverts. We will look to dedicate product and this has promotional space along with become much more supporting FSDUs. The product credible, desirable and and the POS is amazingly fashion-led. 90 years of Winnie executed if I say so myself - I think “Over the last five years I have seen Matalan has given a ‘nostalgic key UK high street retailers outside of and premium’ feel to its Winnie this is really going to stand out in-store.” the main grocers expand their the Pooh product range to support the classic character’s Kate is keen to strengthen licensed offers to complement their 90th birthday. It has also Matalan’s relationship with all own ranges, and this has been very incorporated gifting packaging licensors, and also look to promote inspiring and they have really played a to help make it extra special. The collection includes its new licences, as well as the part in making licensed product much layette gifting sets along with established evergreen properties. more fashionable. nursery items such as blankets, “To achieve our goal in becoming “At Matalan will feel there is a greater a hooded towel, comforter and a destination for character, we opportunity outside of the Disney changing mat. “Winnie the Pooh is a brand must ensure we offer the customer DTR to offer licensed product across which we really love working exactly what licences they want at all divisions and we are working with,” explains Kate. “We have the right time. The importance of towards a full licensing offer across planned social media posts in conjunction with Disney to working with our licensees and kids, mens, ladies and home.” celebrate Winnie’s 90th licensors has never been greater.” Matalan has ambitions to own the birthday. There is definitely a lot of focus family value retail sector, and Kate “We will also be giving our on its licensed character ranges at and the team believes the new customers the opportunity to win the full range along with a Matalan and you can see the hard Character Shop can help to plush collection.” work and commitment that has complement and strengthen its gone into the new shop from the team. overall offer for all members of the family. “We “We are working hard to exceed expectations in want to become a trusted destination and a oneboth execution of product and sales,” says Kate. stop-shop for licensed product, as well as “Ultimately we would like to broaden our promoting a great family shopping experience.” customer appeal by offering character which is All franchises are being given their own value for money without compromise on quality, designated space – including POS and floor and to ensure we back the characters both fixtures – while Matalan will also be helping to parents and children love in our aim to bring the product to life with in-store theatre, become a destination for licensed adult and making the Character Shop easier to locate. children’s clothing. Bespoke marketing campaigns are also part of “We hope our customers love the product as the plan, and the retailer is excited to be working much as we do, and it’s on lots of Christmas lists with Carte Blanche on a promotion to introduce for 2016!” Tiny Tatty Teddy and Tatty Teddy to Matalan. The LICENSING SOURCE BOOK EUROPE 2016

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Property

Beatrix Potter™

Licensing Agent

Silvergate Media Fourth Floor,York House, 23 Kingsway London WC2 6UJ ronallen@silvergatemedia.com

2016 marks the 150th anniversary since the birth of Beatrix Potter, one of the worlds best loved children’s authors, who has captured our imaginations for over 100 years with her beautifully illustrated tales. 2016 Highlights • • • • • • • •

• •

Peter Rabbit wins Classic Licensed Property at the Licensing Awards The Tale of Kitty In Boots (published September) is the most pre-ordered picture book on Amazon since their records began in 2007 The Royal Mint – Beatrix Potter range of 4 coins has been thier best selling collection ever with the Peter Rabbit Silver BU coin selling out within 8 days. Mothercare’s exclusive 150th nursery collection exceeded sales expectations and is being extended into 2017 with new lines added New clothing ranges launched at TU for Sainsbury’s A/W 2016 Paperchase to introduce new lines, including Christmas 16 Hobbycraft launch new bespoke range of craft lines Longleat Safari Park: Peter Rabbit will form a large part of The Festival of Light this Christmas with over 50 lanterns based on the works of Beatrix Potter. This is the first time these authentic Chinese Lanterns have featured a Western brand outside of Asia Leeds Castle will be transformed in November using beautiful set design and floral artistry to bring the Beatrix Potter characters to life. Major retail Christmas window confirmed featuring large scale animated displays and a pop-up shop experience

2017 Highlights • • • • • • • •

100th Anniversary of Appley Dappley’s Nursery Rhymes in May – new gift publishing with supporting marketing campaign Rainbow Designs on board as new Peter Rabbit animation plush licensee, with new lines in development for 2017 New product launches including Classic Toy extension lines, homewares and apparel New range confirmed in M&S for 2017 following success of 2015 & 2016 collections Kids Preferred extending toy lines in the USA Gymboree USA to launch exclusive Easter clothing collection Barnes & Noble to expand gift line to include bespoke toy development TRU Japan to launch new clothing lines

BEATRIX POTTER™ © Frederick Warne & Co., 2016. Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. Licensed by Silvergate PPL.

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Station Of The Nation: Schoolers

Left Record visitors for the Shaun the Sheep attraction.

New Generation Iconic brands mingle with new faces to create an intriguing prospect in the schoolers category over the coming months.

Shaun’s A Hit Aardman’s first Shaun the Sheep attraction resulted in record numbers visiting Sweden’s Skånes Djurpark in its opening season. Children and adults alike enjoyed greeting and giving a hug to Shaun the Sheep during their visit to the zoological park, which welcomed 125,000 people through its gates between March and August. The world’s only ‘Shaun the Sheep Land’ is a unique attraction, covering 20,000 square metres, where visitors enter a world created around the story and characters from the TV show and film.

Go Getting Generation Gemma International has added Pokémon to its expanding portfolio of licensed brands. Gemma is launching a new range of cards and wrappings based on the hugely popular brand. The first generation of Pokémon games introduced 150 Pokémon characters, while today the Pokémon universe includes more than 700 characters that players can catch, trade, and battle against their opponents in the quest to become the best Pokémon Trainer. Now in this the 20th year of Pokemon, the brand is appealing to another generation, with the upcoming launch of Pokémon Sun and Pokémon Moon. Above: Gemma signs Pokémon.

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Talk The Talk Boomerang has taken delivery of a new animated series in the UK, with the arrival of Talking Tom and Friends. Already a huge hit online, with 4.9 billion app downloads and 300 million active monthly users across 230 territories, Talking Tom is now bringing his gang to the small screen. The series includes 52 episodes, each of which are 11 minutes long and feature an all-star cast including Colin Hanks (as Talking Tom), Tom Kenny and Lisa Schwartz. Above: Talking Tom takes to the small screen.

App-ropriate Award Coinciding with the Roald Dahl Literary Estate scooping a top accolade at the Licensing Awards, walking away with Best Licensed Marketing Communications trophy for its campaign Roald Dahl’s Messy Adventure, in collaboration with Persil, the Roald Dahl Estate has teamed up with YouTube Kids to create an exclusive app playlist. Launched to celebrate the 100th birthday of one of the most beloved children’s books authors, the playlist aims to inspire a love of learning in kids as part of YouTube Kids’ #TodayILearned campaign. From step-by-step arts and crafts with Claudia Winkleman to BFG story time with David Walliams, children are invited to explore the magic of learning through carefully selected content. Left: Persil and the Roald Dahl Estate has teamed up with You Tube Kids.

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Station Of The Nation: Schoolers

Countdown Is On Following a successful year for One Animation’s hit animated kids’ comedy series Oddbods, the brand’s UK licensing agent ITV Studios Global Entertainment has announced its first signings to the brand’s UK licensing programme. Joining master toy partner Golden Bear, is Bonnier in publishing, Cooneen and Misirli for apparel, Kids@Play for outdoor playballs and hopper and Moonpig for greeting cards. Meanwhile ITVS GE is also gearing up for the UK launch of the second series of Thunderbirds Are Go this October. It is working Above: Thunderbirds Are Go’s second with Harrods to create a dedicated Thunderbirds Are Go installation in its iconic ‘Toy Kingdom’, showcasing new products centered around an in-store re-creation series debuts this October. of the Thunderbirds 2 runway from Tracy Island. This autumn/winter will also see a number of product launches from both new and existing partners, including toys from Vivid Imaginations, homewares from Worlds Apart and personal care from Kokomo.

Fragrant Offering

Far From Puff

H&A, the children’s licensed toiletries specialist has commissioned research to investigate attitudes towards fragrance in the children’s market, confirming that mum is the key influencer for children when interacting with fragrance. Using the results, the company developed fragrances specially designed for children, which are alcohol-free and hypoallergenic. Among the company’s recent signings and launches are a new range of Shopkins children’s bath products as well as new Frozen hair care products for Sainsbury’s and Tesco.

The Powerpuff Girls first flew onto Cartoon Network in 1998, captivating young viewers with the adventures of the crime-fighting trio, Blossom, Bubbles and Buttercup. Now the girls are back in a reboot of one of the channel’s most enduring original series, which has been refreshed for a new generation of kids. To support this, global toy partner Spin Master will be launching its toy range in Q1 2017 across EMEA and the EMEA consumer products programme will rollout around the same time led by toy, fashion and accessories, gifting, homewares, publishing and back-to-school.

Left: H&A Fragrances for children are alcohol free and hypoallergenic.

Left: Powerpuff Girls are back.

Big Steps Boat Rocker Brands and Brands with Influence has appointed Haven Licensing as its agent to represent the hit TV show, The Next Step, in Australia and New Zealand. Locally the television series has already had success on ABC and the Disney Channel. The Next Step has seen success in the UK with Sainsbury’s leading the retail charge as the first to market in the UK with The Next Step fashion lines, while Igloo Books, Danilo Calendars and a new magazine from Signature Publishing are all releasing products this autumn. Right: The Next Step strides into Oz.

Role Models Lisle International is looking to bolster the success of Studio Pets by Myrna, the pet imagery brand, with an exclusive gift range due to launch for Valentine’s Day 2017 at Clintons. UK licensee categories are also available for the brand across home, textiles and apparel. Meanwhile, the agency has also been appointed by Funtastic, license rights holder of the brand Lionel Messi on behalf of Leo Messi Management for licensed product in core categories. As part of the agreement, Lisle International will represent Lionel Messi’s brand and develop a full range of consumer products for the UK and international markets. Lionel Messi is considered by many, the world’s best football player and a role model for children around the world. LICENSING SOURCE BOOK EUROPE 2016

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Station Of The Nation: Schoolers

Girl Power Warner Bros. Consumer Products UK (WBCP UK) is taking DC Super Hero Girls to the front line of UK retail in a series of promotions and high profile listings to support the UK roll out of the all-new Super Hero universe for girls. DC Super Hero Girls harnesses the power of DC female Super Hero characters including Wonder Woman, Supergirl and Batgirl and product sales Above: Super Hero Girls first wave are about to take flight as UK retail of products hit the stores. partners come out in force to support the first wave of consumer products that are now rolling out locally and in more than 35 countries around the world. Anchored by master toy partner Mattel and global licensees including Random House Children’s Books as master publishing partner, The LEGO Group as the exclusive construction partner and Rubie’s for costumes, UK licensees are signing up to get in on the DC Super Hero Girls action. They include fashion licensees Smith and Brooks, Global Licensing and Blues Clothing for daywear and Aykroyds & Sons and Cooneen for nightwear.

Ghostly Performance Scooby-Doo and the Mystery Inc. Gang made a return to the stage this summer in the new family musical Scooby-Doo Live! Musical Mysteries, which made its West End debut. Off-stage Scooby-Doo remains one of Warner Bros. Consumer Products’ most popular and best Above: Scooby Doo hit selling licensed properties ever. The studio is the stage this summer. committed to evolving the franchise in line with consumer trends and the brand is supported right across television, home video, online, gaming and will be bolstered by a big screen movie that has been confirmed for 2018.

NEWS IN BRIEF ● American Greetings Entertainment has revealed that Care Bears, best known for their colourful, huggable characters and distinctive belly badges, will be showcasing their style through a collaboration with the fashionforward, contemporary Boy Meets Girl brand. The limited edition range is set to launch exclusively at highend Paris retailer Colette and includes hoodies, sweats, sweatshirts, tanks and tees. Above: New Care Bearns range at Colette.

● nabi, a Mattel brand, is delivering immersive brand experiences for its tablets around three of its most beloved brands. The tablets - Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi will come chock full of digital content, experiences, and accessories around each brand that will delight young fans. Below: New nabi tablets.

Doctor Gets Cooking Doctor Who is turning its attention to the kitchen with the launch of Doctor Who: The Official Cookbook from Ebury Publishing and BBC Books. Illustrated with stills from the programme, the hardback publication also features quotes from the popular show, alongside the recipes. Culinary delights include fish fingers and custard, Cyberman Pie, Cassandra Pizza, Supreme Dalek Cake, Ood Rolls, Salt and Pepper Sontarans and Weeping Angel Food Cake. Continuing with the Doctor Who theme fans can also turn their hand to baking a Gingerbread TARDIS and Cookie Doctors.

● MGA Entertainment has entered into a multi-year publishing agreement with Parragon, naming it the master publisher in Englishspeaking markets for the Num Noms brand. Providing a variation of formats and price points, Parragon will launch core Num Noms titles in summer 2017 and will follow up with an expanded programme for Autumn 2017 in the US, Canada, United Kingdom (including Ireland), Australia, New Zealand and Englishspeaking military bases worldwide.

Left: Cyberman Pie anyone?

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IN CONVERSATION WITH… SAMBRO

Inset: A

2016 has already been a very strong year for toy company Sambro, and the Bury-based licensee is confident of even more growth to come. With a raft of top licences already in its locker, plus new additions and a move into fresh categories, the future is certainly looking rosy. LSB caught up with licensing director Nikki Samuels to find out more.

Right: “I want Sambro to be recognised as one of the major players within the licensed toy industry,” says licensing director, Nikki Samuels.

Northern Soul S

ambro is a licensee with a lot to shout about at the moment. Its portfolio is filled with some of the top performing properties in the children’s space, it has added a number of new categories to its product mix and the acquisition by private equity company Elysian Capital earlier this year has given it the means for even further growth. And it’s even positive about Brexit! “I want Sambro to be recognised as being one of the major players within the licensed toy industry and think in five years’ time, everyone will know our name,” Nikki Samuels, the company’s licensing director, confidently tells LSB. Established in 1997, Sambro has recently widened its product offering to include arts and crafts and a softlines division. Meanwhile, its heartland of novelty and fashion bag ranges, as

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Below: PAW Patrol has performed phenomenally well across all categories, says Nikki.

well as its pocket money toys – all of which span a raft of different licences – continue to be top performers. “PAW Patrol has done phenomenally well across all categories,” says Nikki. “It has such a massive following and we are working on some brilliant new lines. Frozen continues to be one of our biggest licences too – it’s one of those licences that just keeps getting better and better for us. “The Trolls film is out towards the end of the year and we expect our arts and crafts range to perform well during Q4. We also have a new Little Tikes arts and crafts range, which is based around the iconic Cozy Coupe and Turtle. It’s a really lovely quality preschool collection and we are really proud of it.” There are a number of “fantastic” new licences on the cards for 2017, although Nikki isn’t ready to shout about them, just yet. However, he did highlight new launches with existing partners, including Despicable Me, Pokémon and Star Wars, as ones to watch.

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IN CONVERSATION WITH… SAMBRO

“We are always looking for hot new licences and would love nothing more than to build new partnerships as we continue to expand,” he enthuses. “We have added new categories within the company, such as a soft lines division which is opening up even more possibilities and conversations about various licences we haven’t been able to work with before. “I think you will be seeing a lot more products aimed at the older girls market next year,” he hints. Nikki’s confidence even extends to the subject of Brexit, stating: “At Sambro we have an extremely can-do attitude and will continue to grow the business post-Brexit. We have just moved into new showrooms in Amsterdam and will continue to work with our licensors developing our pan-European ranges, as well as with the rest of the world.” Below: Sambro’s Nikki is clearly a man who relishes fashion bag and enjoys his job, and also working in ranges – such as these for Frozen – the licensing industry itself. He are very popular. believes that Sambro stands out from Bottom left: Just some of the the competition as it can Minions erasers deliver not only high from Sambro. quality product, but is also able to offer licensed ranges across multiple categories and at varying price points. “From a licensor’s point of view, they are able to deal with one dedicated team across a whole plethora of products and from a retailer’s side, they are able to stock full ranges that are delivered on time and within budget,” he explains. The reveal of the plans and new licence additions for 2017 and beyond will hopefully be announced shortly, as Nikki is keen to let the

Planning for growth In January 2016, Sambro was acquired by private equity company, Elysian Capital, enabling it to further achieve its growth ambitions. “They have invested a huge amount into Sambro and their input is proving invaluable as we move the business forward in line with our rapid growth plans,” says Nikki. “Our staffing levels have greatly increased and we are investing heavily in marketing and design so our brand teams are hard at work alongside licensors old and new, creating exciting products unlike any you will have seen before from Sambro.” Ken Terry, ceo at Elysian Capital, said after the acquisition was made public: “We were attracted to the high growth delivered by the business, its in-house product design team and partnership approach with brand owners and retailers. “But most importantly we are backing a passionate team with tremendous ambitions for their business whether that be further organic growth or through acquisitions.” Right: There's been lots of action at Sambro HQ recently.

industry know that Sambr intends to start the next year as it finished this one, “with lots of exciting new licences”. Nikki’s upbeat take on the company and the industry at large is refreshing to hear – particularly when much of 2016 seems to have been rather downcast in the wider scheme of things. “I think licensing is massively important to the UK consumer, whether they realise it or not,” Nikki concludes. “They are influenced by so many licences, be it a new film release or a new boy band, and licensing throws up infinite opportunities for us all. “The UK has the calibre of licensors and companies working with them to keep delivering successful products at rapid speed, so I think it’s a great time to be working within licensing.”

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Riley’s Chapter and Verse

Magazine Magic The children’s magazine sector continues to be buoyant, with numerous new titles launching over the past year. A self-confessed fan of the category, David Riley chats to some of the experts to find out the secrets of their success.

t’s confession time. I like kids’ magazines. No, that’s not true – I love magazines. Like many people involved in licensing I have an emotional attachment with the product and as a businessman I have an intellectual fascination with the children’s magazine industry. As the circulation figures for newspapers and grownup magazines spiral down the plughole, children’s magazines bob along very nicely. ‘Buoyant’ is the word most people use, but the reality is that the most significant areas – preschool, primary girls and primary boys - are all up between 4.8% and 14.3%. Isn’t digitisation supposed to be killing print? Don’t consumers hate cover mounts? Isn’t reading boring? What’s going on? Great brands mean great sales and the last year or two has thrown up some crackers! Just looking at preschool and primary – five big companies – Disney, LEGO, Mattel, the BBC and eOne are responsible for well over half of all Left: Maria Welch.

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revenue generated. LEGO Star Wars, Star Wars, Frozen and classic favourites such as Thomas and Peppa have propelled the market forwards. But that’s not the whole story – there’s experimentation, growth, energy wherever you look. I asked some of the industry experts what they felt was the secret of success for them. First, there’s Maria Welch, head of publishing at DC Thomson: “We’re probably best known as the publishers of The Beano, but our diverse portfolio of kids’ titles covers best-selling licensed titles such as the Official Jacqueline Wilson Magazine and WWE Kids to our more recent launches, Thunderbirds, Danger Mouse, Twirlywoos and Noddy. DC Thomson Publishing is both a licensor and a licensee so we have a 360 view of what it takes to be successful. However, at our core we are story-tellers, always striving to fuel imaginations and inspire creativity. The market is buoyant, driven by new launches, but with new magazines constantly entering the market, the kids’ sector is subject to ‘churn’ in that magazines often enter and leave the market at some speed. Obviously we look for licences that our readers will want to engage with, but parental approval is also important – with Mum as the gatekeeper to purchase.” Next, I spoke to Sophie Rowlands, licensing manager at Kennedy Publishing: A success story of the last decade, Kennedy Publishing’s portfolio has risen from two titles in 2005 to over 20 in 2016. Above:Danger Mouse and Twirlywoos are new launches for DC Thomson.

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Riley’s Chapter and Verse Below: Julie Jones joint md of Redan. becoming less and less of a priority “It is important to us that children are able to with so many youngsters going identify with a brand, therefore we look for online for entertainment. A good licences that generate an emotional connection working relationship with both children and their parents, who with the property owners is also ultimately will regulate the brands their children essential, especially when looking at consume. It is also key that licences are resilient, a stand-alone title.” especially in the children’s licensing arena, In answer to the question: What where the popularity of brands is constantly are you particularly proud of? Her shifting. We are continually looking to develop response was as follows: our licensing portfolio, and, luckily for us, there are “Our compilation titles. These always new children’s licences on the horizon, are evergreen for us, their providing us with fresh and ‘on-trend’ content for circulations rise and fall, but Fun our magazines. We have recently enjoyed acquiring To Learn Friends, Fun to Learn licences for new children’s brands, such as Boj, Favourites and Sparkle World which has proved a huge hit on CBeebies. At the endure. They have a great mix same time, we are committed to iconic and beloved of characters, high page counts brands. We continue to form new relationships, and rich, educational editorial most recently working with Sanrio to publish the content. We are in complete official Mr. Men and Hello Kitty magazines, and control of every aspect of those Silvergate and Penguin to relaunch Peter Rabbit. titles and that makes them a joy Parents can identify with the classic characters Above: Peppa Pig is among the enduring evergreen titles for Redan. to work on. Our enduring and from their childhood, which have been highly successful partnership with eOne and reinvented for a new generation. Our the Peppa Pig brand is another cause for magazine sales are directly impacted great pride.” by a licence’s performance, so it is So new licences stimulate the market, and important that we look for welldrive sales upwards…but with high launch established and well-managed brands costs there are fortunes to be lost as well that will enjoy longevity. There is no set as made if brands fail to perform. The formula for success, but, essentially for market is competitive and fast-moving. us, a brand needs to have captivating Above: Sophie Rowlands. However, underneath the ebb and flow of characters, imaginative storytelling and, licences several truths are self-evident. above all, an element of fun to help Parents like magazines – and see them as capture the excitement of being young.” a positive alternative to screen-time. They Finally I spoke to Julie Jones, joint md of will invest in a title which delivers fun, Redan: Redan is a specialist in preschool entertainment and editorially sound and primary school ages, with a content. They like the combination of play reputation for high quality editorial and learning afforded by a magazine and standards and content. its covermount, and they like the I asked her what she looks for in experience of quality-time created by the a licence? reading experience. As I write this, 2016 is “After 25 years in the business it’s still very difficult to judge which properties Above: The addition still a fair way from being over – with several big stickers adds to the launches still waiting in the wings. There will be will fly and which will flounder. There’s of appeal of Kennedy winners and losers – but kids' magazines as a whole a gut reaction to the look and style of Publishing's new Mr Men Little Miss will continue to prosper, because just like me, most a property and also how well children's title. consumers love them with their hearts as well as supported it is in terms of broadcast and online their heads. presence. Great story telling is also essential, along with a substantial style guide. The internet is Copyright © David Riley, David Riley Consulting Limited David is an opening up more and more avenues for properties independent publishing and licensing consultant and agent specialising in book and magazine publishing. For further information visit to break through and while TV has always been top Davidrileyconsulting.co.uk or email info@ davidrileyconsulting.co.uk of our list in terms of brand presence, that is for independent advice.

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David McKee

Rollo Rights Mr Benn - King Rollo - Victor & Maria - Towser - Watt The Devil Clive Juster & Associates The Cottage, Stoney House, Stoney Lane, Axminster Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com www.clivejuster.co.uk Images Â© 2016 - David McKee/Andersen Press/Rollo Rights/Rupert Fawcett

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Rupert Fawcett Art - Fandango - Fred - Daddy - Off The Leash - On The Prowl ...where the business of licensing is an art

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IN CONVERSATION WITH… GIG RETAIL

Inset: Sarah Crennell, head of retail entertainment and licensing partnerships, and Gal Shivtiel, md of GIG Retail, are keen to offer differentiation for their clients.

Great expectations Getting licences to stand out in the crowded retail environment is certainly a challenge. However, the team at GIG Retail has hit on a winning formula with its activity on the Minions and Peppa Pig for Asda, and it has ambitious plans to continue the growth of licences within the retail space. LSB heads to its Leeds HQ to find out more.

hen asked back in August what his Right & below: The Peppa Pig aims were for the rest of 2016, Gal collaboration with Little Angels Shivtiel, managing director of GIG Asda’s nappy brand led to Retail, exclaimed: “To win a Licensing Award!” an actual sku in-store. George, and was the main partner in the creation of the Entertainments Forum – this Fast forward a few weeks, and Gal – along with ultimately decides how to bring licences to life the GIG Retail team as well as Asda’s Ruth and, perhaps more importantly, bring the things Golightly, head of buying for girlswear and that customers are looking for directly to them, at babywear and licensing manager and Steph just the right time. Strike, senior category director – were up on stage “Everyone has their own way of at The Grosvenor House Hotel, using licensing and their own areas collecting the accolade for Best they look at,” explains Sarah Crennell, Licensed Retail Execution for its head of retail entertainment and Minions Summer Takeover licensing partnerships at GIG Retail. initiative (see separate box out). “The work we do with Asda is Consider that box ticked, then. helping them to make the right GIG Retail was only set up 18 decisions, the strategy, having the months ago, although the right relationships and also giving umbrella company – Great Ideas them insight and knowledge. For Group – has been established licensors too, we’re helping them to since 2009. Predominantly a understand exactly what is going on retail agency, GIG specialises in inside the retailer.” helping businesses improve in a To this end, on top of its twicenumber of areas and coming up yearly licensor summits, GIG is with ideas that help them stand aiming to set up a series of events, out and differentiate. Or has Gal which will benefit the retailer, licensor and simply puts it: “We’re all about giving great ideas licensees by showcasing the full breadth and that deliver great results.” scope of what a complete licensed offer could It has a close working relationship with Asda and

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IN CONVERSATION WITH… GIG RETAIL

Mellow Yellow

Inset & right: The Minions summer campaign delivered some great results, from both an Asda and licensee point of view.

look like in-store. The first has already been held with Warner Bros. and received great feedback from across the different Asda departments. “It’s amazing how much passion and enthusiasm there is from the buying teams,” says Gal. “Once they see the products brought to life – before they’re out in the market – and start hearing the feedback, they realise just how much of an opportunity there is.” As well as the Minions, Asda and GIG also enjoyed success with the special baby event collaboration with eOne and Peppa Pig. This saw the creation of Peppa Pig First Pants, a partnership with Asda’s own brand of nappies called Little Angels. And what started out as a promotion for the event, is now an actual sku instore – “it blew all of its targets out of the water” says Sarah. So, now that the goal of winning a Licensing Award has been achieved, what’s next on the team’s wish list? “It’s seeing product on shelf and seeing retailers having a differentiated licensing offer that drives us,” says Gal. “The more of that we see, the better. We want to continue the growth of licences within the retail environment through our clients.” For Sarah, it’s all about breaking away from the norm and doing something really innovative. “I’d love to work on partnerships and relationships that maybe you wouldn’t put together before. To evolve that innovation on partnerships and

The Licensing Award-winning Minions summer campaign had visitors to Asda seeing yellow for days. And Sarah believes that it has now set the benchmark for these kind of retail campaigns. “It’s been a long time since Asda has let a brand take over a corporate message,” she says. “The Minions took over all aspects of the summer marketing campaign – from the summer holiday shop and how to get your kids ready for the season, through to using the Minions to help keep them occupied during the break and then just touching on back to school.” As well as the in-store takeover – which also saw a variety of ‘retail-tainment’ such as a dedicated Minions Land where children could learn to be one of the characters - Universal took over the George and Asda websites with animations. “Any form of Asda media had Minions on it… the whole business embraced it,” Sarah continues. And this paid off – both in terms of the industry standing up and taking notice and in sales. “I think it was a massive turning point for me within the industry, just watching everybody’s ears prick up and asking ‘how do we get the Minions effect?’ It was amazing to work with such a great retailer as Asda and we really think we have set the benchmark with this initiative,” Sarah adds. Gal points out: “We had some amazing results at the end of it, both from an Asda perspective and for licensees. The activity more than met the goals we had set, which was great.” Asda’s Ruth Golightly adds: “GIG have become part of our team. We rely on them being the ‘glue’ between the trading teams and our licence partners and continue to land great licensing campaigns together.”

breaking the mould of the traditional way we would execute a licence.” Gal concludes: “If anyone out there has any great ideas about how they would want to bring their licences to life within the retail environment, get in touch. I think there is huge opportunity for licences over the coming years and a huge desire from customers to have something a little bit different and a bit more fun… and we’re here to help.” LICENSING SOURCE BOOK EUROPE 2016

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IN CONVERSATION WITH… MISIRLI

Fancy footwork

Inset: Melanie Humberstone-Garley; design manager Faye Hillard; and directors Kim and Gary Bown. Below: Peppa Pig is a consistent seller for Misirli.

With a strong apparel business and a particularly healthy sock division, Misirli now has its eye on expansion within the preschool and luxury areas. And it has spent the first part of this year putting a new structure in place to make sure that it achieves its aims. LSB finds out more.

hen you arrive in Leicester, it is clear it is a city still in a buoyant mood – the worldwide press coverage that ensued from its Premier League winning football team and the reburial of Richard III has certainly helped put a spring in its collective step. Just outside the city centre, in Thurmaston, apparel licensee Misirli also enjoyed strong success last year – boosted in no small part, not by football blue, but by Minion yellow. Coming off the back of a great year often means, of course, that there is a bit of a lull the following year, and the loss of BHS from the high street has undoubtedly been a blow to many in the licensing trade. However, Misirli is in the process of setting itself up for next year and is eyeing further growth – with the preschool and luxury areas being key. “What we are doing internally is putting a structure in place that allows for our business to

grow,” says Kim Bown, one of the directors at Misirli. “Up until last year it was myself, Gary [Bown] and Ihsan Erturgut. Now we have a management team of five people, including Faye [Hillard, who has been promoted to design manager], who are putting a strategy together for the business, that they will then go and deliver.” That succession means that Misirli is in a great place to take advantage of the opportunities which Kim says are still out there. “Even though there are challenges, there are huge opportunities to harness and to deliver next year and onwards,” she says. Meanwhile, Melanie Humberstone-Garley came on board last year to help bolster the licensing side of the business. And this is an area that has really geared up for the company, in Above: Finding Dory has got off to a strong start for the company.

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IN CONVERSATION WITH… MISIRLI Below: Toy Story is already ramping up ahead of the fourth film in 2018, while My Little Pony is also popular.

particular on the sock side, where it currently has a healthy portfolio. “Our sock portfolio has enabled us to get into retailers that we previously weren’t in, including George which we opened up this year,” Kim continues. “Mel helps to coordinate what we do – she makes sure that Misirli is ‘seen’ and feeds back general updates on what’s happening, follows up leads and sees new properties. “Mel also works with Faye to coordinate all of that internally, so that we can bring it all together and bring it to the business.” Misirli’s business is probably evenly split between licensed and non-licensed, says Kim – as well as its nightwear and underwear lines, it has a solid own brand sock division (in both children’s and adults), and also turns over a healthy amount of direct to retail business. Its 11-strong design team is well respected for its handwriting, quality and being able to deliver on time. In terms of category expansion, there are plans for the preschool space - nothing was ready to be announced at the time of press, but Kim did say the company is looking at a couple of new licences currently, as well as hinting at something a bit bigger, too. Meanwhile, Misirli will also be launching a new luxury designed brand. The initial launch will be ladies premium socks aimed at online and high-end retailers, with the brand name set to be unveiled shortly. Recent signings include Sausage Party, Garfield, Animal Jam and Justin Bieber, as well as Bob the Builder, Star Trek, The Power Puff Girls and Wissper. Disney and Marvel

Brexit views Like many UK-based licensees, Misirli is waiting to see what the impact of this summer’s vote to leave the European Union will be. Director Gary Bown comments: “The biggest thing is going to be cost price, with the exchange rate, and then the knock on affect from consumer confidence. I don’t think anybody really knows where it’s going, and the exchange rate is the only thing you can quantify at this moment in time. And everyone is going to be affected in the same way. All around the world, raw material prices have shot up.” Kim adds: “There is a lot of uncertainty. However, when you are talking about basic socks – for back to school, that kind of thing – they are a commodity.”

brands, as well as classic properties such as Peppa Pig, Transformers and Teenage Mutant Ninja Turtles are consistently strong sellers. Faye is looking forward to seeing more from the hotly tipped Moana, as well as Despicable Me 3 – “the style guide artwork looks really good”. Faye continues: “Toy Story is ramping up again already and the new film isn’t out until 2018, while I think Finding Dory is going to go bigger.” The design team also takes cues from the fashion trends of the moment – with one of this summer’s being a tropical theme – and then think about how they can link them back to licensed characters. It’s clear that Misirli has ambitious plans, but it has also put in place a solid structure to make them achievable. However Leicester performs on the football pitch this season, there will still be one part of the city celebrating success.

Right: Animal Jam is a new signing for the company. LICENSING SOURCE BOOK EUROPE 2016

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BLE RETAIL MENTORING PROGRAMME

Words of advice From the first introductory meetings, through to the LIMA Licensing Essentials Course, the Licensing Awards judging and up to Brand Licensing Europe itself, this year’s Retail Mentoring Programme is reaching its finale. LSB takes a closer look at the final formal element of the initiative – the Licensing for Retail seminar – before the delegates hit the show floor to test out what they’ve learnt.

ith Brand Licensing Europe almost upon us, those delegates who are part of this year’s Retail Mentoring Programme are making their final preparations as six months of training and guidance reaches its culmination. The final format element to the programme was the Licensing for Retail seminar. Held on Tuesday September 20, the content and agenda of the seminar was driven by the delegates themselves. The presentations were delivered to appeal to the retail audience and what was discussed had every retailer very much in mind, according to Keith Pashley, who manages the Retail Mentoring Programme for BLE. The delegates – who this year include executives from Argos, Asda, Blackpool Pleasure Beach, Claire’s Accessories, Halfords, I Love Fancy Dress, Marks & Spencer, Sainsbury’s and The Entertainer – have already experienced the LIMA Licensing Essentials Course and the Licensing Awards product judging as part of the programme. Notably, the senior level of support from within the licensing industry to aid and develop the programme has reached new heights this year. Richard Pink, md of Pink Key Consulting; Libby Grant, global business development director,

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CPLG; Tim Collins, founder of The Brand Director; Rob Corney, md of Bulldog Licensing; Graham Saltmarsh, director of licensing UK & Nordics at Turner; Jamal Merdassi, owner of My Design; Fisher Forensic’s Chris Hattam and Barbara Robinson, former head of licensing and character for Mothercare all supported the event by speaking. Subjects covered included identifying channels to access to find that next licensing opportunity, as well as highlighting the key questions to ensure it is right for the retailer’s product category and consumer; some of the licensing models available to retailers; how retailers can work core design brand assets harder; how a brand owner can help to bring a property to life in-store and how they can make the offering unique to them. A case study on the Pringles Above: Delegates brand and its licensing credentials networking at the was also presented, while – for the Licensing for Retail Seminar. first time – panellists and delegates reviewed a selection of product from this year’s Licensing Awards judging to consider what makes for a good licensed product. The day was concluded with Anna Knight, brand director of BLE, previewing what the delegates could expect to see at the show in October, as well as offering some top tips on making the most of the initiatives there.

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BLE Nuts & Bolts

Inset & below: The Brand & Lifestyle area proved to be popular last year.

No Business Like Show Business We know Autumn is truly on the way when the diary starts to fill up for meetings at Brand Licensing Europe which this year is 18 years-old. So dust off that exhibition smile and start planning for what promises to be an action-packed show.

1 New 1-2-1 Meeting service: Thanks to the new Matchmaking service, you can arrange meetings with the top brands that you would like to do business with. Through the service visitors can contact exhibitors offering them new categories they may not have thought of; exhibitors can contact visitors to explore new opportunities

2 Widest range of brands in Europe: With more than 2,500 brands, characters and images on display from more than 315 brand owners, visitors will have access to the largest collection of properties available in Europe across all key licensing sectors from sports to characters and from art to heritage

3 Growing European market: 25% of the global licensing industry is now in Europe. 66% of decision makers attended BLE in 2015. 63 countries are represented with 80% attendance coming from Europe.

4 Meet retailers:

retailers to the licensing industry. It brings together over 50 junior buyers from key retailers including Sainsbury’s, Asda, Argos, and Claire’s Accessories, for nine months of training and education about the licensing industry. BLE will also see the launch of a new initiative for retailers of all levels and across multiple categories, designed to provide year-round content, learning and networking opportunities to enable retailers to keep their finger on the pulse of licensing. The Brands & Lifestyle Zone will also contain a new instore feature showcasing a selection of licensed products as they’d appear on the shelves. Product categories will include apparel, homeware, stationery, health & beauty and gifts and will be supplied by sports, heritage, fashion, automotive and charity brands among others.

When & Where

5 Education:

BLE attendees will once again have access to free education programmed in partnership with show sponsors, LIMA. - The Licensing Academy: Learn from leading licensing experts in panels, workshops and presentations designed to advance your knowledge and keep you up to date with new industry trends. ● The Brands & Lifestyle Theatre: Hear from specialists in lifestyle, sport, fashion and heritage licensing.

BLE will take place from the 11 to 13 October 2016 at London's Olympia Tuesday 11 October 2016 08:00 - 17:00 Wednesday 12 October 2016 09:00 - 17:00 Thursday 13 October 2016 09:00 - 17:00

Retail buyers make up 12% of all visitors to BLE. One of the key initiatives to attract more retailers is the Retail Mentoring Programme which aims to educate junior

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Planning For BLE

Tips From The Top We all know that Brand Licensing Europe can be a non-stop whirlwind of activity, meetings and networking for three days, so how can you make sure that you really get the most out of your visit? LSB asks some retailers and licensees to find out how they prepare for the big showcase.

David Scott, md, Rainbow Productions “Be careful if you’re standing in the main aisles just after 11am on the Tuesday. It’s the Character Parade and you risk being submerged in a sea of fluff.” Below: You won’t be able to miss the Character Parade, says David.

Rachel Wakley, head of licensing, Tesco

“Keep meetings short and sharp – the details can be followed up post the show. That way, you can get around a lot more of the show – and view the maximum amount of opportunities. Also, make time to walk the floor. Don’t fill every single minute with meetings sometimes it is good to take a step back, and have a look at the new opportunities that could be right in front of you.”

Above: Give yourself time to view the maximum amount of opportunities, says Rachel (far right). Seen here with Tesco team mates at Licensing Expo in Vegas.

Phil King, md, Trademark Products

Dan Grant, senior licensing manager, Danilo “Get organised and allow time to get to and from the different meetings. Block out time for licensor presentations as there are lots. Drink lots of coffee as you will be spending a lot of time in the dark setting of the screening suite. Allow time to walk the show and head upstairs as you can often spot some up and coming brands. Avoid holding meetings at lunchtime in the cafes… you won’t get a seat! Pizza Express is a good escape for a sit down meeting and is just a couple of minutes away.” Left: Pizza Express is a good escape for a sit down meeting, says Dan.

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“Plan your schedule carefully meetings will over run, so never have too tight a schedule and allow yourself some time to look for possible new properties. The best part of the show is the industry itself; you never know what you’ll find if you look at areas you do not visit in your normal work load.” Right: Plan your schedule carefully, says Phil.

Mel Beer, licensing director, Amscan “Planning is key and focuses the mind on what you are there to achieve. Only book appointments with people you need to meet and keep time free to wander and discover potential new franchises/ideas. Wear comfy shoes and remember that after show networking is just as important as the show floor itself. Have fun!” Right: Comfy shoes are a must, says Mel.

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Planning For BLE

Lauren Shipman, group brand manager, Posh Paws “Plan, plan, plan. Get all your key appointments booked in with licensors well ahead of the show. But also I think it is important that you leave yourself some time in between meetings to walk around the show, as you never know what you might stumble upon at these events.” Right: Lauren is a fan of forward planning.

Ruth Leonard, head of brand and licensing, PMS International Group “Keep a very open mind and make the most of the networking and events to see which properties are generating the most buzz and excitement. Not always possible, but each year I tell myself to allow enough time in the diary to make the most of following up on new opportunities which may not have been on the horizon when formally scheduling in meetings.” Above: Make the most of the networking, says Ruth.

Julia Redman, head of buying, kids, men’s, Kylie and home, M&Co “It’s all in the preparation. There are so many of the key licensors, brands and licensees to see that it is critical to make a plan of who to see and when. The stands are really busy so confirm appointments in advance to be sure that you see everyone you need to.” Above: Confirm appointments in advance, says Julia.

Tim Kilby, brand director, Character World “Back to back meetings are great so you can see all the important people you need to, but divide and conquer if necessary so you make time to view the show floors before the end. You never know what you might find of interest!” Above: Tim Kilby pictured (2nd right) dividing and conquering at the Character World’s dinner during Licensing Expo.

Ben Lowe, account manager, Roy Lowe & Sons “Top tip from Roy Lowe’s: The best way to secure a table at the Hand & Flower for your lunch is to arrange your 9am there and set up camp… It certainly makes the 5pm meetings more interesting. More serious tip: Always leave time to wander and discover new brands and licences. You never know what you might find in the deep dark corners of the Olympia.” Left: Ben Lowe has a handy tip for securing a table at the Hand & Flower…

Kate Callender, childrenswear buyer, Disney, Character Shop, Dress-up & Schoolwear, Matalan

“Allow yourself plenty of time to browse the floor rather than dashing from one meeting to the next, you never know who you might bump into or what stand you may come across which could very well be the next big thing. Be open-minded and allow some time at the end of the day to meet for drinks or socialise. It is such a friendly industry to be a part of you are bound to make new friends, and the more people you meet in the industry the easier your job is. I have met some great people through BLE who have helped me along the way and I know I can call on them for advice when building my ranges.” Above: Kate says she’s met some great people through BLE.

David Wootliff, UK commercial director, Rubie’s Masquerade “Apart from wear comfortable shoes? Take twice as many business cards as you think you might need. Always try and plan one Pizza Express lunch during the show, so you get to sit down and eat during BLE. And take an appointment from someone you currently don’t work with as you never know what opportunity they might offer.” Right: Take twice as many business cards as you think you’ll need, says David.

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ON SHOW AT BLE 2016

Floor fillers Above: Trolls will be DreamWorks biggest and most expansive CP effort to date.

This yearâ&#x20AC;&#x2122;s Brand Licensing Europe is set to be another busy, buzzy, full-on three days of meetings, networking, new properties, old favourites and, more than likely, some surprises. Returning to Olympia from October 11-13, there will be more than 300 brand owners on the show floor. Here, LSB casts its eye over some of the happenings within the Character & Entertainment category.

Hair raising brands Highlight of the DreamWorks Animation portfolio will be Trolls, which is set to be the companyâ&#x20AC;&#x2122;s biggest and most expansive consumer products effort to date. Meanwhile, on the TV side, the classic Noddy property continues to enjoy success with the new Noddy, Toyland Detective series, while Voltron is also returning to the small screen, wowing fans and critics alike with the Voltron Legendary Defender series. The How to Train Your Dragon franchise continues with the Dragons: Race to the Edge TV show, while Dinotrux has got off to a strong start at retail. The company also has high hopes for upcoming series, Spirit Riding Free. In the digital space, multi-platform media company AwesomenessTV is led by an expanding roster of talent, including more than 90,000 content creators. Stand D60

Go ring-side

Below: A raft of new WWE product is on the way from UK licensees.

WWE arrives at BLE in positive mood. The brand is the UK top selling action figures in (according to NPD data), WWE Live will be touring the UK and Eire in May and November 2017, while the latest video game W2K17 launches on October 11, featuring over 150 WWE Superstars. Wrestlemania 32 became the highest grossing live event in WWE history, with the annual pop culture extravaganza set to return in April 2017. It will be supported by partners, products and retailers worldwide, with bespoke products available from a range of UK licensees covering toys, apparel, stationery, publishing and more. Jakks, Playmates and Bandai will all be releasing new toy lines during 2017, some of which will be displayed on the WWE stand. Stand E60

Preschool push

BBC Worldwide will be highlighting its preschool credentials once again, with Go Jetters and Hey Duggee forming a key part of its BLE line-up. Both brands have enjoyed a successful 2016, and there are further plans and new products due for 2017. In addition, further developments for Something Special and Sarah & Duck will also be highlighted. Doctor Who returns to BLE with a host of new product coming down the line from licensees including Monster Factory, Warlord Games, TV Mania, Dreamtex and Aykroyd/TDP. Top Gear has also added an impressive range of new licensees, as well as continuing to build on its existing successful relationships.

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Right: New preschool show Go Jetters is among the highlights for BBCWW.

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Super stars This year’s BLE will see ITV Studios Global Entertainment showcase its portfolio of ITV-owned and third party properties. The company is making strides in strengthening the international presence of Thunderbirds Are Go, having now sold the show into over 40 markets. Series two will debut in the UK in Q4, with a third series slated for release in 2017. Merchandising programmes will also launch in markets including France, Benelux and the Nordics in Q4. A number of partners are due to be announced shortly for animated kids’ comedy series Oddbods, supporting the existing toy line, while Playmobil, the master toy partner for the Super 4 brand, is due to add new skus to its range. ITVS GE will also be presenting opportunities for Classic Thunderbirds and Village People.

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Above: Thunderbirds Are Go has now been sold to over 40 markets.

A classic offer

Stuck on you

Mattel arrives at Olympia on the back of another successful year for its key brands. Barbie continues to be a major focus, with key licensees in numerous categories including fashion and role-play. In the preschool space, the 2016 racing theme for Thomas & Friends has proved a hit, while Fireman Sam is gearing up for its 30th anniversary in 2017. Mattel is also continuing to build on the successful launch of Bob the Builder on Milkshake and Cartoonito. The franchise has also expanded with ranges from Fisher-Price and Smoby, with more licensees signed up to launch in 2017. Hot Wheels continues with its ‘Make It Epic’ campaign, while Monster High has a new look doll line, packaging and content. The brand has also partnered with Lady Gaga’s Born This Way Foundation to encourage kindness and friendship with the launch of the #KindMonsters movement. Stand E10

Stickers, trading cards and digital collectables company, Topps will be revealing a number of new licensing deals at BLE. The latest brands will fit “perfectly” into the company’s existing portfolio of sport and entertainment properties, according to head of entertainment marketing, Louise Ramplin. Topps added Trolls to its line-up earlier this year, while it also has the Match Attax brand, as well as big names such as Star Wars and WWE. Stand G57 Below: DC Super Hero Girls will be soaring into Olympia.

Above: Topps will be unveiling some new brand additions at BLE.

Super heroes and wizards

Celebrating her 75th anniversary, Wonder Woman will power into BLE, ahead of the release of her solo feature film in June 2017. DC Super Hero Girls will also take centre stage for WBCP, with the global licensing and merchandising programme being led by master toy partner, Mattel. WBCP will also be supporting the studio’s DC film line-up – including the hotly tipped The LEGO Batman Movie and Justice League – as well as the DC TV and Animation portfolios. Meanwhile, WBCP will be highlighting Fantastic Beasts and Where to Find Them, the first in a series of films hitting cinemas on November 18 and marking the screenwriting debut of J.K Rowling. Finally, favourites such as Looney Tunes, Tom & Jerry and Scooby-Doo will be showcased, with all new content including three new TV shows from Warner Bros. Animation.

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Shop-aholics The Shopkins licensing programme includes over 40 partners across a wide range of categories, and the brand will unsurprisingly form a key part of Bulldog’s BLE presence. In addition, the company will also introduce two new properties from Moose Toys. Grossery Gang is a new range of collectable characters but with a twist – all the characters are ‘shoppin’ gone rotten’ including dodgy donuts and fungus fries. However, the Twozies brand is at the other end of the scale – it is a collection of adorable babies and pets which need to be collected and matched together. Another new brand for Bulldog is Miraculous: Tales of Ladybug & Cat Noir, which airs on the Disney Channel in the UK. An action doll, roleplay and plush range from Bandai is to launch exclusively in Toys R Us in Q3, followed by a full market roll out in 2017. Finally, Bulldog will also be highlighting the classic Garfield property, as well as Angry Birds and Yo-Kai Watch.

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Rodent riches

Moomin magic

Above: The Moomin brand has enjoyed success in categories including fashion stationery.

Among the entertainment brands on show from Caroline Mickler, Moomin has successfully positioned itself as a stylish fashion brand (with hit nightwear and women’s t-shirt ranges in particular). A parallel campaign focusing on the preschool market is led by a publishing programme with Puffin and a strong promotion push. Meanwhile, Horrid Henry is the most successful literary character in the UK after Harry Potter, and offers a multitude of licensing opportunities. It is expected to be particularly strong in toys and games. Finally, the Fifty Shades of Grey brand will be further boosted by the arrival of the second movie in the series – Fifty Shades Darker – in early 2017. A deal with luxury lingerie brand Coco de Mer has recently been secured. Stand A60

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Above: Shopkins now has over 40 partners across a wide range of categories.

Below: New and Classic Danger Mouse will star for FMK.

Danger Mouse – both Classic and new – will take a starring role for Fremantlemedia Kids & Family. The new series has proved a hit on CBBC and consumer products have started to roll out – Jazwares’ toy range arrived in spring/summer, backed up by book titles from Penguin, bedding from Dreamtex and a magazine from DC Thomson. Quark Games, a new DVD from Universal, has hit shelves and Christmas special, Merry Christmouse’ is due in Q4. A life-size Mark IV Danger Car is also touring key events and activations over the coming months. In terms of Classic Danger Mouse, a design refresh of the DM Classic Babywear line in Mothercare is due to launch in autumn/winter, among other activity. Preschool brand Kate & Mim-Mim has now been sold to over 110 territories, with the toy range having recently launched in the US and UK. Book titles will follow next in the US, as well as a DVD both sides of the Atlantic. Meanwhile, Bitz & Bob is a new comedy adventure series with a twist, due to air on CBeebies in late 2017. FMK is actively looking for key licensing partners for this. Stand E55

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The Beano gets a revamp

Above: Beast Quest is expanding into the European consumer products market.

A new Quest Coolabi will be showcasing its strong licensing programme for Clangers, with key categories including toys, clothing, publishing, arts and crafts and toiletries. Meanwhile, Beast Quest is expanding into the European consumer products market – the property’s gaming app has had over 6.7 million downloads to date. The book series has also notched up sales of over 15 million copies globally. Comedy horror animation Scream Street was the top rated show in its timeslot for its new episodes in July, with more episodes airing in the autumn. In addition, Poppy Cat has been sold to over 140 territories. Coolabi also owns Purple Ronnie, Domo and Smallfilms’ property Bagpuss.

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She’s in fashion Allsorts Licensing will be welcoming Dogs in Da Hood to its portfolio from Looking Good Licensing. GBeye is already on board for posters, while Academy has signed for stationery in Russia. Meanwhile, there will be a new brand statement from Betty Boop – a never before seen Pantone Red specifically for the character, as well as a supporting campaign. Betty Boop has secured global collaborations with Jean-Paul Gaultier, Fila and Uniqlo this year, with Allsorts seeking partners to utilise the new #Bettylove assets. Popeye’s ‘Strong to the Finish’ tagline will also be present on the stand, while Allsorts will also be talking about cult 1980 film Flash Gordon, which is available for licensing for the first time. Product developments featuring Underwater Dogs, Animal Yoga and Art Therapy will also be showcased. Above: Fashion maven Betty Boop will Stand C84 be making a new brand statement.

Below: Anew look Beano brand will debut at BLE.

Beano Studios is a new standalone division of DC Thomson and will be making its debut on the show floor at Olympia. It will be showcasing the new look Beano brand, an all-new CGI animated TV series – Dennis & Gnasher Unleashed – and a new design and category direction around the iconic girls’ magazine from the 1970’s, Jackie. Beano.com – the newly launched entertainment network for seven to ten year olds – will house the initial offering – a curated range of consumer products featuring the new Beano designs, hitting digital shelves in September, Beano Studios will then look to expand the cross category offering with a host of new licensees for BLE. Stand B90

CPLG highlights As always, a varied roster of entertainment properties will be represented on the CPLG stand as the agency sees in another year supporting Care Bears, CBS, Teletubbies, In the Night Garden, Twirlywoos, Lionsgate, Paramount Pictures, Sesame Street and Square Enix. The latest additions include new preschool girls brand Rainbow Ruby and The Deep, which is an underwater adventure show on CBBC. Baywatch from Paramount is hotly tipped as a 2017 summer blockbuster. In addition, the latest instalment in the Star Trek franchise and BAFTA award winning video game Life is Strange will also be highlighted. Stand C30 Right: Care Bears will be among CPLG’s entertainment brands on show.

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Early risers Currently celebrating its 40th anniversary, Aardman arrives at BLE in a buoyant mood. Anticipation is building around Early Man, with Eddie Redmayne being revealed earlier this year as a lead cast member. Aardman is working closely with movie partner Studio Canal on developing a strong licensing, publishing and promotional programme for the film, which is due out in 2018. Meanwhile, this autumn sees the global roll out of series five for Shaun the Sheep on major broadcasters in over 170 territories, along with original and reissued content for VOD platforms. To complement the series, Shaun will be exploring the world of nature next year with new design themes, promotional programmes and digital assets. Classic clay hero Morph is back with a new series of short-form episodes for Sky Kids before the end of the year. Further promotional activity featuring Timmy and Wallace & Gromit is also planned for 2017.

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Above: Early Man is already generating early enthusiasm for Aardman.

Nitro powered Lisle International will be showcasing opportunities for sports entertainment brand Nitro Circus. The company is looking to target categories including apparel, headwear, toys, video games, sporting goods and home décor. Meanwhile, deals for Masha and the Bear have already been secured in toy, apparel, publishing, stationery, arts and crafts, puzzles, DVD and vending plush in the UK. Bottersnikes & Gumbles will also be a key focus, which launched in the UK in July and has a steadily building following. Also on the Lisle stand will be new animated series Alvinnn & The Chipmunks, as well as iconic video games brand Tetris. Stand A20 Inset: New collectables brand Num Noms is expanding its licensing presence.

Delicious treats

MGA Entertainment will be located on the Biplano stand, and will be presenting its new collectables brand, Num Noms. The toy line has already proved a success – with series one of the scented novelty collectables selling out across all skus and series two arriving in July. As a result of this success, MGAE is now creating the first licensed products. Over 40 partners are on board to date in the UK and US, across major categories including softlines, hardlines and publishing. The first product wave will include apparel, sleepwear and some accessories

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Above: Masha and the Bear already has a raft of deals.

Pocket rocket 2016 has been a particularly exciting period for the Pokémon brand as it celebrates 20 years since the launch of the first video game. The huge success of Pokémon Go has underlined the brand’s broad reach and popularity even further. It broke the record for the most downloaded app in the first week on the App Store, and there is now huge anticipation for the arrival of Nintendo 3DS games, Pokémon Moon and Pokémon Sun. A DTR with Zara has seen the global launch of Pokémon t-shirts across 80 countries, while a deal has been inked with Dr. Martens for a kids and adult range of boots, t-shirts and bags. The brand recently teamed with Insert Coin for a Pokémon range on sale at a special pop-up shop, while Just Hype also set up a second pop-up in a central London venue in September. A new limited edition Pokémon timepiece from RJ – Romain Jerome is also due in the autumn. Stand C45

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ON SHOW AT BLE 2016 Below: DHX will be bringing a trio of preschool properties to Olympia.

Right: Marina Hoermanseder is one of the latest fashion collaborations for Hello Kitty.

Hello Sanrio Sanrio will be talking about a host of properties including, of course, Hello Kitty and Mr. Men Little Miss. (The latter has enjoyed a busy year of celebrations marking its 45th anniversary - see special feature on pages 140-141). Hello Kitty has been keeping it sweet over the summer with a number of collaborations in the food space. These include afternoon tea with Cutter & Squidge and a partnership with Dunkin Donuts at Frankfurt’s Museumsuferfest. Autumn sees the launch of Florence’s Hello Kitty patisserie, Melbourne’s LuxBite and the debut of Candy Kittens, Marina Hoermanseder, Grafea and Tangle Teezer collaborations, plus a second Moleskine collection. Stand B35 Below: Flora of the Forest focuses on

Preschool power brands Following a successful showing at Licensing Expo in the summer, DHX Brands will be returning to Brand Licensing Europe with a diverse slate of properties. The slate will be headlined by Teletubbies, while preschool favourites In the Night Garden and Twirlywoos will also be key attractions. Teletubbies will be marking 20 years in 2017, so expect some big announcements to be made regarding a year of celebrations and, of course, ‘Big Hugs’. Meanwhile, it is also likely we will find out more about the upcoming nursery brand extension In the Night Garden Baby, which is due to roll out from spring 2017.

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science and exploration.

Following on from the phenomenal success of the Paddington movie – and with a second launching on November 10, 2017 – international product launches for next year will include a host of new movie tie-ins, as well as new classic products and refreshed ranges from existing licensees. Launches will be supported by high profile international promotions and partnerships through the year. Meanwhile, 2018 will see major activity to support Paddington’s 60th anniversary. This will include exhibitions, special events and collectable merchandise. The Copyrights Group will also be showing Fungus the Bogeyman, as well as fellow Raymond Briggs’ creation, Father Christmas.

Lights, Camera, Action

Action Man is back, with a new limited edition range of figures launching in the autumn and Art + Science looking at several licensing opportunities. Meanwhile, preschool show Kazoops is creating interest – it launched on CBeebies in June, followed by its arrival in Australia in August and will launch globally on Netflix in September. The series follows the adventures of six year old Monty and his best friend, Jimmy Jones the family’s pet pig. Also being highlighted by Art + Science will be the classic Subbuteo and Plasticine brands, alongside the original pocket synthesizer, Stylophone. Stand A85

Bear necessities

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Above: Paddington will be back in cinemas in November 2017.

Above: Action Man is back with a bang.

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Discover more

Inset: A Discovery Channel Store is opening at Dubai Aquarium and Underwater Zoo.

Recently launched lifestyle brand Discovery Adventures will be a highlight from Discovery Consumer Products. Designed to appeal to consumers who are looking for comfortable, practical and reliable gear to explore the world around them, products will begin rolling out this autumn, including the likes of apparel, camping and sporting goods and accessories. Meanwhile, the Discovery Channel Store will be opening in the Dubai Aquarium and Underwater Zoo. The new project integrates digital technology, responsible merchandise and marine life. As part of the partnership, a Discovery Channel Shark Week exhibit has been displayed at the aquarium. In addition, the German licensing programme for the DMAX brand continues to grow with new partners.

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A splendiferous showcase

Score draw

Above: Pusheen and Supa Strikas will both have a key presence on the Fluid stand.

Fluid World holds the rights for chubby tabby cat Pusheen throughout the EU and UK. It has already successfully launched into a number of retailers including Claire’s Accessories, H&M, John Lewis, Urban Outfitters, Clintons and M&S. The company will also be launching its newest brand at BLE. Supa Strikas from Disney XD is a football-themed cartoon series broadcast worldwide. In addition, Fluid World represents preschool publishing property Goose, as well as being the global agent for LonDunn, the fashion brand from supermodel Jourdan Dunn. Stand A55

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It’s 100 years since the birth of Roald Dahl and the milestone has been marked with a series of events – plus, of course, the blockbuster movie of The BFG. From an exhibition at London’s Southbank Centre, the Big Friendly Read and Dinner at the Twits, through to a new Revolting Rhymes animation by Magic Light and a host of new consumer products, it has truly been a year of celebration. The Roald Dahl brand has probably never been as visible at retail, with new additions including a Roald Dahl Dictionary from OUP, soft toys from Rainbow Designs, plus bedding, stationery, gifting, dress-up, high-end chocolate bars and personalised greeting cards. Meanwhile, DRi will also be showcasing new developments for the Miffy brand. Following the success of Miffy’s Adventures – Big and Small on Tiny Pop, new product ranges are now coming to market from the likes of Moonpig, Redan, Simon & Schuster and Rainbow Designs. Miffy also continues to attract major international collaborations, with those secured this year including Uniqlo, Chinti and Parker, Women’s Secret, Prenatal and H&M.

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ON SHOW AT BLE 2016 Right: Wissper launched on Milkshake in the UK in 2015.

Show floor Wisspers m4e will be sharing a stand with its joint venture and distribution partner, Planeta Junior. New preschool property Wissper has now aired worldwide in a number of territories, including on Milkshake in the UK and Discovery Kids in Latin America. It will soon be launched in Russia on Carousel and in the US on Nick Jr. The company will also continue to expand its Mia and Me brand. Stand B15

Movie makers

Below: Transformers is back at the cinema in June 2017.

Since 2012, Hasbro’s brand franchises have grown 140% in consumer products alone. Key properties at BLE will include My Little Pony, which drives over $1.2 billion in retail sales. My Little Pony: The Movie is due in October 2017, featuring two new characters and with pop star Sia contributing to the soundtrack as well as starring as Songbird Serenade. Transformers has delivered over $10 billion in retail sales since 2014. New seasons of Transformers Robots in Disguise and Transformers Rescue Bots launched this year, while Transformers: Combiner Wars – in partnership with Machinima – targeted older fans. The next film – Transformers: The Last Knight – is slated for June 2017, marking the start of three consecutive years of Transformers on the big screen. Meanwhile, Hanazuki is a Hasbro franchise brand in the making, with the company establishing it with a fully connected universe including an entertainment series, digital app and a consumer products and toy offering. It is a one of a kind story about an expressive moonflower and the protector of a magical garden on the moon.

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Caring and sharing American Greetings Entertainment’s Care Bears brand is celebrating its 35th anniversary in 2017, and the company is turning up the ‘aww’ factor with nostalgic lifestyle products. In the US, deals have been secured covering plush, apparel and accessories, while collaborations with the likes of Dylan’s Candy Bar and California Donuts help boost the brand even further. Netflix original series, Care Bears & Cousins, also boasts 200 global licensees, with an estimated $5 billion in retail sales around the world. (CPLG represents the Care Bears brand in the UK). In addition, AGE and master toy partner Just Play is getting ready to gross out a new generation of consumers with the Madballs brand. New animated shorts are being co-produced, while blind bags and collectables are due to launch next autumn.

Stand E4 Above: Madballs is back to gross out a new generation of consumers.

eOne unmasked New preschool animation PJ Masks will be making its BLE debut on the eOne stand. With TV success in a number of territories, including the US, UK, Canada and Australia, a full licensing programme is due to launch in the US this autumn, with consumer products rolling out internationally in 2017. Meanwhile, Ben and Holly’s Little Kingdom is also finding new audiences, with broadcast and licensing gaining momentum in Spain and Latin America. Plans are also underway for a merchandise launch in the US in 2017. And who could forget Peppa Pig? The brand now generates over $1 billion in worldwide retail sales per annum, with over 800 licensees supplying products globally, more than 13 million app downloads, 11 million books and ten million DVDs sold worldwide. A new series of 52 episodes is currently in production.

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Right: Peppa Pig now generates over $1bn in worldwide retail sales per annum.

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Rocket powered

Above: The Very Hungry Caterpillar is one of Rocket’s preschool publishing properties.

Leading Rocket Licensing’s presentation line-up will be the hotly tipped Emojimovie: Express Yourself from Sony Pictures, which arrives in August 2017. Rocket is also working closely with Sony Pictures on the Ghostbusters franchise and upcoming films The Dark Tower and Sausage Party. The company is also handling The Smurfs: The Lost Village from I.M.P.S. Sony Television shows including Breaking Bad and Better Call Saul, plus musical drama The Get Down are also represented by Rocket. The Very Hungry Caterpillar from The World of Eric Carle and Dr Seuss make up Rocket’s literary offering, while it also continues to represent the licensing for MGM. Finally on the entertainment side, hit BBC comedy series Mrs Brown’s Boys and home improvement show DIY SOS should both be popular.

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Celebrations galore

A spicy debut

Studio 100 is celebrating its 20th birthday this year and arrives at BLE with a host of content. A particular highlight will be Arthur and the Minimoys, with visitors to the stand being given an exclusive look at the first images and the trailer of the new series, which is based on the fantasy novels and movie trilogy directed by Luc Besson. Maya the Bee’s animation is marking its 40th birthday this year, and season two will Above: Visitors to the Studio 100 stand will get include new stories, an exclusive look at Arthur and the Minimoys. characters and landscapes. Maya will also be returning to the big screen with Maya the Bee Movie 2 in 2018, with Studio 100 showing new images and official trailers from both the series and the film on its stand. Stand G15

Paris-based animation company Xilam will be exhibiting at BLE for the first time. The company has more than 20 years of heritage in creating content, with global successes including Oggy & the Cockroaches, Zig & Sharko and Rolling with the Ronks. Xilam will be showing new preschool animated comedy series Paprika, following the adventures of twins Olivia and Stan. Commissioned by France Télévisions and Disney Junior, 26 half hour episodes are currently in production, and Xilam will be looking to meet with potential EMEA master toy partners and publishers at the show. Meanwhile, Oggy & the Cockroaches has been commissioned for three more seasons and is due to air in autumn 2017. Below: Paprika follows the adventures of twins Olivia and Stan. Stand E105

A royal showing New animation Regal Academy takes traditional fairy tales and gives them a fresh makeover. The brand will be lining up on the Rainbow stand alongside Maggie & Bianca Fashion Friends, which is the company’s first ever full live action production. Major licensing deals have already been signed for both the shows, including Simba as master toy for Maggie & Bianca Fashion Friends, while Giochi Preziosi has agreed a European master toy deal for Regal Academy. Meanwhile, World of Winx is a new property based on Winx Club. The show sees the Winx fairies travel to Earth in search of talent kids, as scouts for talented show WOW.

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Right: Rainbow is bringing a trio of brands to BLE.

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ON SHOW AT BLE 2016 Below: Ice Age will be one of the movie stars for FCP.

Big & small screen gems New TV content from 20th Century Fox Consumer Products includes Bob’s Burgers and unique comedy, Son of Zorn, which mixes live action and animation. There are also reboots of Prison Break and 24: Legacy, while Family Guy and The Simpsons continue to evolve in the licensing space. On the movie side, FCP will showcase Ice Age, as well as upcoming films for 2017 such as Ferdinand (from Blue Sky Studios). The first of four Avatar movies is planned for late 2018, while new family animation Pigeon Impossible (another from Blue Sky Studios) will arrive in 2019. FCP will also be highlighting its archive of Hollywood classics, as well as iconic movies ranging from Titanic through to Home Alone.

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Café culture King will showcase its Candy Crush licensed products from around the globe. The growing list of categories ranges from apparel, electronics and health and beauty, through to publishing and confectionary among others. The theme of the stand will be Candy Crush Café – Above: You can make your own celebrating the recent brownie at the King stand. expansion of the brand’s baking themed products. Visitors can head down to the Candy Crush Jelly Deli, the Candy Crush Soda bar and a brownie making station to have the chance to make their own mug brownie with new licensee, Baked In. Stand C87

Shine on Nickelodeon will be talking visitors through its plans for PAW Patrol, keeping it fresh on air and at retail across 2017 and beyond. Blaze and the Monster Machines will also be a key focus, with new lines launching at retail and new episodes on air for next year. Shimmer and Above: Shimmer and Shine Shine launches at retail launches at retail this autumn. this autumn and has broad licensing opportunities. Meanwhile, successful preschool IP from the UK will also be present with the newly launched Wissper, Lily’s Driftwood Bay and Digby Dragon. Away from the preschool arena, popular evergreens Teenage Mutant Ninja Turtles and SpongeBob Squarepants will also be on show.

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Ready for Bing Right: Power Rangers Ninja Steel will arrive early next year.

Ninja moves Power Rangers Ninja Steel – the 24th season of the TV series – will launch on Nickelodeon in the US in January 2017, accompanied by a new toy line from Bandai. This will swiftly be followed up with the arrival of the Power Rangers movie, slated for a March 2017 release. Elsewhere, Cirque du Soleil Junior – Luna Petunia will debut on Netflix and be followed by a full range of preschool toys in the US next year. Funrise is the global master toy licensee for the new property.

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Acamar Films’ Bing property will be appearing on the TLC stand at the show, as it looks to grow its successful licensing programme even further. Recent developments Above: The Bing licensing include the launch of the first programme continues to grow. Bing app, Bing Baking, which aims to encourage creativity and curiosity through play. In addition, El Ocho has come on board to handle the licensing in Spain and Portugal, while the first two Bing DVDs have sold 324,000 units since launching in May 2015. There are more than 18 licensees on board currently. Stand L100 LICENSING SOURCE BOOK EUROPE 2016

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Step up Brands with Influence is continuing to build the licensing programme for hit CBBC show, The Next Step. Partners already on board include Danilo, Igloo, Signature and TVM Fashion Lab. The live tours have also helped to bolster the brand even further. Meanwhile, Nelly & Nora is a consistently strong performer on CBeebies and has also recently launched on Kika in Germany. Merchandise includes books with Walker, a DVD with Dazzler and magazines from Immediate Media. Sooty will be taking up residency at Winter Wonderland in London’s Hyde Park for the 2016 festive season. He also has plans for 2017 including residencies at Cadbury World and Brean Theme Park & Resorts, as well as a 30-date UK theatre tour. Maya the Bee – which has new episodes for 2017 – and game show 15 to 1 will also feature on the BWI stand.

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Above: The Next Step has been a big hit on CBBC.

Inset: The Hatchlings brand will be further developed by Rovio.

Reboots blast in

Hatching new ideas

A sequel to The Angry Birds Movie is in the works and, in the nearer term, short-form animated content is on the way from Rovio. This will include a new weekly series set to launch in February 2017 that follows the adventures of the Blues (the playful trio of bluebirds from the original game) and the Hatchlings. The licensing programme for 2017 will remain focused on Angry Birds and the Hatchlings in particular – who will also feature in a new game currently in development. Another key licensing focus area is vehicles, namely the rickety moving contraptions of the birds’ enemies, the green pigs. In addition, Rovio is also committed to developing new IP for its widening content portfolio, from the young adult literary series Storm Sisters through to new games currently in soft launch such as Battle Bay and Pet Monsters. Stand B10

Leading Cartoon Network’s line-up with the 2016 revivals of two of the channel’s most enduring franchises, Ben 10 and The Powerpuff Girls. The Ben 10 CP programme will be led by the toy line (from Giochi Preziosi) and will begin to roll out from autumn 2017. Meanwhile, Spin Master will launch the toy range for The Powerpuff Girls in Q1 2017 across EMEA, with fashion, accessories, gifting, homewares, publishing and back to school following. New opportunities for Adventure Time will also be presented, alongside award winning comedy sitcom, The Amazing World of Gumball, and new animation, We Bare Bears. Stand D50 Right: The new-look Ben 10 blasts into BLE.

Star gazing Metrostar will be presenting a raft of character and entertainment properties. New apparel licences and a tie in with a major retailer for spring 2017 are due to be confirmed for Elmer the Patchwork Elephant, while it is also seeking new licensees for CBeebies favourite Boj. Toby’s Travelling Circus has been confirmed for a second series on Milkshake in autumn 2017, in addition to new slots on Tiny Pop further strengthening the broadcast platform. Meanwhile, Wussywat the Clumsy Cat has attained a chart topping position on CBeebies and licensing interest is building. Metrostar will be focusing on publishing, toys and children’s apparel. Other Metrostar properties include Dear Zoo, Toot the Tiny Tugboat, Little House on the Prairie and Little Suzy’s Zoo.

Stand B58

Right: Elmer has some new deals up his sleeve. LICENSING SOURCE BOOK EUROPE 2016

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mr men little miss

Gender quality E

veryone will identify with at least one of the Mr Men Little Miss characters. In the LSB team for example, we’ve likely got a Little Miss Busy, a Little Miss Whoops and at least a couple of Mr Grumpys (of varying degrees depending on how close deadline is). And this recognition of personality traits from ourselves, family or friends has gone a long way to helping the brand get to the successful position it is in today. Above: A special 2016 marks the 45th exhibition at the Oxo Tower featured a anniversary of Mr. Men Little brand archive, Miss, and brand owner Sanrio including the original Mr Tickle book. has been busy coordinating and carrying out a year-long campaign of activity. This ranges from new publishing (from Egmont and ebook exclusives with Amazon), a raft of new consumer products and a babywear deal with Gap, through to high profile initiatives with TfL, Heathrow (see separate box out) and the Royal Mail. The first initiative was the introduction of four new characters – Mr Adventure (the face of the Heathrow campaign), Little Miss Fabulous, Mr Marvellous and Little Miss Sparkle. At the same time, the publishing programme was grown with the addition of the Adventure series and a range

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Inset: “We want retailers and licensees to have fun with the brand,” says Alastair McHarrie, head of UK licensing at Mr Men Little Miss.

The Mr Men Little Miss brand is celebrating its 45th anniversary this year. 2016 has seen an impressive array of initiatives and activity taking place across the UK. LSB catches up with the team at Sanrio behind the ambitious plans to talk about what’s coming next, pop-ups, collaborations and just exactly what a tickle looks like. of baby board books. The introduction of the Adventure series – which consists of four titles: Dinosaurs, Ancient Egypt, Pirates and Knights – has meant the brand has been able to expand its presence in the supermarkets, thanks to its larger format size working better on their shelves. Four new titles are in development for 2017. Participation in Upfest – Europe’s biggest graffiti festival held in Bristol – saw a number of artists interpreting the popular characters in their own style, while a special exhibition and launch of the anniversary archive at the Oxo Tower in London was a huge success over the August bank holiday weekend, with over 12,000 visitors across the four days. Plans are in progress to tour this exhibition nationally in 2017. The anniversary archive has enabled Sanrio to gather a wealth of original content and has inspired a new retro style guide which combines patterns, typography and illustrations from the

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Right TfL’s new behavourial campaign is running across the tube, bus and rail network. Below: Mr Adventure is the face of the family experience at Heathrow airport.

mr men little miss

original books, and will be appearing on new lines launching in 2017. “There has certainly been a lot of activity this year – it’s probably the busiest year we’ve had for a long time,” says Alastair McHarrie, head of UK licensing Brand collaborations for Mr Men Little Miss. It’s been a summer of major collaborations for the Mr Men Little Miss brand. First up, Sanrio once again “It’s put us in a really great teamed up with Transport for London, with selected characters appearing in the position. Year in, year out we are department’s behavioural campaign. a top five property in publishing, The two companies worked together to create 14 posters featuring different characters from the series. They are running across the tube, bus and rail network so we have been working on for at least one year, with posters on every tube platform and most bus stations. taking advantage of this and Each carries a key message from TFL’s behavioural campaign such as ‘Please using it as a springboard into do not obstruct the doors’, ‘Please move along the platform’ and ‘Please allow other areas. others off before boarding’. This was then followed by a partnership with Heathrow, which saw Mr “We’ve also been trying to Adventure become the face of the airport’s family experience. The initiative expand the use of the includes messages and signage for security lanes, ‘kids eat free’ at participating characters – we have 87 classic restaurants, baby changing and soft play areas. There was also a series of costume character appearances and activity characters and there are ones workshops across the summer, while a social media campaign comprising six which we have not been mini videos will tell Mr Adventure’s story at Heathrow. utilising. It’s all about picking the right character for the “I don’t think that Mr Men can be beaten when it right product.” comes to personalisation,” says Alastair. “You An upcoming range of novelty items from Wow! relate to the character traits and that’s Stuff is a good example of this – it includes why it works. the likes of a Mr Clever Mensa test to a Mr “We’ve already got huge brand Lazy self-stirring mug and a pint glass awareness of Mr Men and now which changes from Mr Happy it’s about getting in front of when it’s full, through to Mr more people and giving them Worried and then Mr the confidence to buy into the Grumpy when it’s empty. brand,” Alastair says. “We want Moving forward Royal retailers and licensees to explore Mail will be launching a new avenues and have fun with range of stamps and the brand. It’s a really exciting products on October 20, time to be here because we while there is also a have so much happening partnership with the Right: The different character traits means personalisation with the brand that is really charity Children with works perfectly for the brand. elevating the brand. And Cancer, driving hopefully we can take it to that next level.” participation in their fundraising initiatives like the And it doesn’t stop at Mr Men Little Miss. Sanrio is London Marathon and through schools. also working to expand the World of Roger Debenhams also has a cross category promotion Hargreaves. Hachette UK has relaunched a series of in the pipeline for 2016. classic titles such as Count Worm, I am a Worm Staying with retail, and the personalisation and Albert the Alphabetical Elephant. pop-up shop in Selfridges will be returning and Sanrio is also collaborating with BBC Worldwide expanding. Sanrio is working with Arnotts in and Doctor Who for 2017 - with the Doctors, Dublin and Fenwicks in Newcastle, as well Cybermen and Daleks among other characters as Selfridges in London, Manchester being given a Hargreaves-style makeover. and Birmingham. LICENSING SOURCE BOOK EUROPE 2016

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B&LLA

BOOKING FORM The Brand & Lifestyle Licensing Awards 2017 These annual awards reward excellence in product innovation, brand licensing management as well as retail execution. The 2017 awards will take place during a lunch time ceremony at the luxurious Dorchester Hotel, Park Lane, London. The awards afternoon takes place on Thursday 27 April 2017 where the winners will be announced at a spectacular awards lunch that includes a cocktail reception, lunch, the awards ceremony and entertainment. To confirm your attendance, please carefully complete this booking form and return to Createvents. Allocation of tables are made on a first come first served basis. For table bookings & event logistics: Contact: Clare Davies, 01183 340 085 Email: clare@createvents.co.uk

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B&LLA TL Advert A5_new_B&LLA TL ad 280x216 26/05/2016 11:50 Page 1

The only awards dedicated to rewarding brand and lifestyle licensing

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Nowâ&#x20AC;Śthe focus is on making the 2017 awards programme even better!! The B&LLAs online entry forms will go live by early November The 2017 winners will be unveiled on Thursday 27 April 2017 at a lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.

For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.

For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 ianh@max-publishing.co.uk These awards are free to enter. The entering process is online and will be open 1 Nov 2017 (accessed via the website) and will close 17 Feb 2017

www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk 000

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Gaming Action

Inset: A

Merchandise is one of the fastest growing segments of the games market, with more and more game developers and publishers seeing the value in retail products. Not only does licensed merchandise provide additional revenue streams, it adds another touchpoint for a game. It’s no wonder then that business is booming for so many.

It’s game time! G

aming merchandise was once the preserve of the serious gamer. However, as gaming has become more mainstream so too has the associated merchandise. US gaming retailer, Gamestop recently reported on its plans to turn its merchandise operation (expected to be worth up to $200m this year) into a $500m business by 2018. It is just one of the many businesses in the industry seeing the value in licensing. Sandra Arcan, former licensing manager for Konami, recently started Bits and Pixels licensing agency with business partners, Dimitri van Eetvelde and Su-Yina Farmer after spotting an opportunity to provide a specialised approach for game developers and publishers. “The industry is so huge, and worth more than the film industry, but merchandising has only relatively recently been given the attention it merits,” says Sandra. “Gamers are among the most fiercely passionate and vociferous of fan bases.

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Inset: A passionate audience: Around 350,000 people attend Gamescom in Cologne each year to try out the latest games. Below: Mobile games like Angry Birds have helped bring gaming to a wider audience

They can spend hundreds of hours on a game and develop a deep connection and loyalty towards it." Mobile gaming has helped bring gaming to a wider audience, and with it, brought gaming merchandise to non-specialist retailers such as Tesco, Asda, Sainsbury’s and Primark. “Mobile gaming has certainly been instrumental in redefining ‘gamers’ and in bringing gaming to the masses,” says Sandra. “Mobile games have opened the eyes of non-specialist retailers to the potential of the games industry and now the big AAA console games are most definitely on their radar. With the right product and the right timing, opportunities to cross over into the broader retail market are very real and attainable." Bits and Pixels is currently working on developing product ranges for Blizzard Entertainment’s Overwatch; one the year’s biggest and most critically acclaimed releases with over 15 million

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Gaming Action

Inset: Call of Duty is one of the largest entertainment properties in the world. Right: Teams from around the world competed in the Call of Duty World League Championship in Los Angeles. Below: Apparel from Bioworld appeals to gamers and fashionfocused non-gamers.

Licensor update: Activision The Call of Duty franchise continues to grow and with it, the roster of premier partners that are creating new consumer touchpoints and experiences for fans. The latest instalment in the franchise, Call of Duty: Infinite Warfare comes out at the beginning of November. Call of Duty has grown into a global eSports phenomenon, presenting opportunities for deeper fan engagement with the brand. Activision hosted Call of Duty XP, the biggest Call of Duty fan event in history, in early September. The event marked the culmination of the Call of Duty World League Championship in which top players competed for more than $2 million in prizing.

players since its launch in May. It is also looking for partners to develop products for the evergreen roster from Konami Digital Entertainment, including the iconic Metal Gear Solid and many of its much-loved retro titles. In terms of category growth, Sandra predicts the industry will see more master toy deals happening, as well as a move towards more trendsavvy apparel and accessories. Another category that is growing in the States is loot boxes. These are just starting to come into the UK, with Huge Crate partnering with GAME and bringing exclusive crates to retail for Uncharted 4 and DiRT Rally, and later this year, Gears of War 4 and Call of Duty: Infinite Warfare. Former Ubisoft head of licensing, Rob Stevenson, launched Huge Crate earlier in 2016 and says the crates are selling very well. “In the States fans will part

with $160 to buy a blind loot box – they don’t know what they’re getting. Consumers in Europe like to know what they’re getting, so we publicise the contents. Each crate contains six or seven items and sells for £30/€40, which is great value.” Huge Crate’s boxes are a chance for Rob and the team to do something a bit different with merchandising. “We’re bringing exclusively curated products to the fans; this is merchandise that you can’t buy anywhere else. Each Huge Crate offers something special related to each title that the fans will love,” says Rob “Merchandising is starting to be taken a lot

Licensee update: Character World Character World fast-tracked a new range of Pokémon bedding and accessories to meet rocketing retailer demand after the launch of Pokémon GO. Its Pokémon range will be available to retailers for autumn of 2016. This will coincide with the launch of new Pokémon Sun and Moon games on Nintendo 3DS in November. Tim Kilby, brand director at Character World, said: “Pokémon is the brand of the moment after Pokémon Go continues to be more popular than anyone could have imagined. It’s become a worldwide phenomenon almost overnight and retailers’ have responded to ensure stock is available in store as soon as possible.” * See the special Pokémon publication that accompanies this edition of LSB for lots more about this incredible gaming brand. Right: The success of Pokémon GO has seen demand for Pokemon products skyrocket. LICENSING SOURCE BOOK EUROPE 2016

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Extend your

brand with

Bioworld Europe

from brands like

BIOWORLD EUROPE Molenwerf 23 1911DB Uitgeest, NL +31 (0) 251 31 62 38 fax: +31 (0) 251 31 57 89 www.bioworldeurope.com licensing@bioworldeurope.com

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Left: Fans line up outside GAME to get their hands on the latest release.

Gaming Action

Retailer update: GAME GAME Digital is the leading specialist retailer of video games in the UK and Spain, with a market share of over 30% in each of these countries. Charlotte Knight, UK retail MD at GAME, says: “Many games and gamers have huge communities that are incredibly loyal to their brands. It doesn’t stop or start with just the game, there’s demand for merchandise and collectables which drive the brand engagement even further. As a result we’ve seen massive growth in our licensed merchandise in-store, at events and online with GAME Marketplace.”

merchandising is Gaya Entertainment. “Gaming as more seriously now, as it should be,” says Rob. a whole has become much more mainstream in “Call of Duty is possibly the largest entertainment the last 10 years,” says Yannik Brand, sales and eproperty in the world, but commands nowhere sports relations manager. near the shelf space of the latest movie release. Everyone has a smartphone which often serves Gaming companies need to be working with as a small gaming console. All retailers on merchandising and marketing. this translates into the There’s a huge opportunity on licensing still market for gaming to be realised.” merchandise.” Things are changing at the It is true that the number of licensee level as well, gaming IPs diving into the especially apparel, with merchandise market has risen merchandise a lot rapidly; obviously no one wants to more fashion-driven miss out on this business as Gilbert El-Kalaani, opportunity. “Overwatch and CEO of Bioworld Europe Uncharted 4 are huge right now comments: “If you think back Above: Darksiders is and everything in these product just five years ago what was not a huge selling ranges is in high demand,” says available was mainly game, but has a very loyal following for its Yannik. “But while success of promotional shirts that were merchandise, such as this tee-shirt from Gaya merchandise is usually dependent delivered by the publishers Entertainment. on the game, it’s not always this as an incentive rather than a Above: Overwatch is one of the top selling category in its own right. brands for Gaya Entertainment at the moment. simple. A good example is the Darksiders Below: The DiRT Rally Huge series by Nordic Games. Over the last half decade Crate contains exclusive products These games didn’t fans have said that they want not found anywhere else. break any records in lifestyle merchandise and we terms of sales. But have tried to lead that what they were able demand with others to do, was evoke a following us into hard-core following. the market.” These fans are very One of the most passionate about significant changes the games in gaming merchandising and thus buy a is the broadening appeal lot of merchandise.” of a brand. “Games now The games are so well designed and merchandise market is very strong, with more have such iconic imagery that they spill over into licensees and licensors getting on board to fashion,” says Gilbert. “A great design is a great meet demand from consumers and retailers. design and I am sure that some people that are Gaming is no longer the niche market it wearing gaming merchandise just for the design once was. And that’s very positive for and not necessarily the connection to the game.” everyone involved. Another licensee seeing the growth in LICENSING SOURCE BOOK EUROPE 2016

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A Party Portfolio

Inset: Licensed costumes have come a long way.

Time To Party From big movie franchises to cult TV favourites and even those good old retro classics, licensed product accounts for a significant proportion of the partyware and dress-up market. As the fast-moving industry keeps pace with the latest character favourites, there's always something new and exciting on the scene, as LSB found out.

rom young girls spinning around the front room in Frozen dresses to grownups heading for a night on the town as Power Rangers, there are very few industries which lend themselves to licensing quite so perfectly as the party sector. According to an annual survey into the health and wealth of the market (conducted by LSB's sister magazine Progressive Party Europe) more than two-thirds of party retailers (67%) reported increased sales of licensed costumes in the past 12 months. Similarly; almost three-quarters of all dress-up sold last year was licensed (72%), with equally significant figures reported for balloon sales (66%).

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When it comes to themed dress-up, Rubie’s extensive roster of licences encompasses all manner of characters from the entertainment powerhouses of Disney, Warner Bros., Nickelodeon, Mattel, Saban and Hasbro, among others. “Licensed costume ranges comprise the majority of our catalogue,” explained Struan Robertson, Rubie's trade marketing and digital manager. “Popular themes tend to involve characters from much-loved films and TV shows.” Below: Rubie's newly launched “Disney is a hugely popular Superhero Girls costume is brand for dress-up with some great Batgirl already doing well. characters, ranging from Disney Princesses to Finding Dory,” Struan continued. “Superhero costumes are also extremely popular and our Marvel and DC Comics licensed ranges are key. We're very excited about the new DC Super Hero Girls costume range which will offer girls more choice and has seen Left: The Star Wars OppoSuits include a Stormtroopers (pictured) and a classic design.

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A Party Portfolio

Below: Top-selling brand PAW Patrol has strong unisex appeal so Amscan has introduced a pink range, launching Q3 2017. Right: Smiffy's focus on retro and classic licences includes the ever-popular Cat in the Hat.

Turning The Page The last few years have seen a surge in demand for costumes during Book Week, making the annual dress-up event one of the most important seasons in the party calendar, as children of all ages go into school dressed up as their favourite literary characters. Even teachers are getting in on the act! “Book Week has proven incredibly successful for licenses such as Roald Dahl and Cat in the Hat, which were sold out before the first order even arrived into the UK,” said Smiffy's director, Dominique Peckett. “We have found that these licences, although aimed at children, have also proved to be popular with adults and millennials, resulting in a big-kid adaption of the products.” Smiffy's often favours licences which already have well-established followings such as Top Gun, Baywatch and Grease, and in this regard the company has been a pioneer in staying loyal to the popular retro licences of yesteryear.

strong sales since the range launched in August.” With such a strong emphasis on movies, Rubie's portfolio has got some exciting new additions coming up, with costumes from Disney's Moana, Rogue One (Star Wars), Spider-Man, and Wonder Woman, as well as the new venture into the Harry Potter universe; Fantastic Other current stand-out Beasts and Where To Find Them. performers include My Little Licensing also represents a significant part of Pony, Minions, Frozen and Amscan's business, particularly across the balloon Star Wars, while Finding and partyware categories. “It’s important we keep Dory and Shopkins have our portfolio refreshed and relevant,” explained Mel launched successfully and Tsum Tsum balloons and Beer, licensing director EMEA. “Trend-led licences The Great British Bake-Off partyware and balloons are important to keep our ranges relevant, but are in the pipeline. evergreen properties are essential too as they are a “Most exciting of all is that we are looking to safe choice for retailers.” expand our licensed offering into These evergreens include Disney, dress-up,” Mel revealed. “Alongside our Marvel and Star Wars, as well as evergreen costume range for Barbie we will be preschool names like Thomas and launching a children’s costume and Friends and Fireman Sam. “In fact, accessories range for Trolls, in time preschool brands are for the movie this October.” particularly popular,” said A new name on the Mel, “with PAW Patrol licensed dress-up scene our current top-selling is OppoSuits; neatly line. We also straddling the have high line between hopes Inset: Teaming up with Procos fashion and means Qualatex can offer for the complete partyware ranges, like fancy dress, upcoming this Star Wars collection. these tailored

Teletubbies launch.”

suits in fantastic prints are a perfect way to pay

LICENSING SOURCE BOOK EUROPE 2016

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Be A Part Of It PG Live takes you on a creative journey to the very heart of the greeting card world - get in touch now to be part of next year’s fun.

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“PG Live 2016 was an excellent show with a lovely friendly atmosphere. We will definitely be coming back next year, thank you for helping us source some very cool new suppliers!” Sara Rao, director, The Lemon Tree

See You Next Year! Tuesday 6 - Wednesday 7 June Business Design Centre, London

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A Party Portfolio

Let's Party! There's always room for one more at the party table, and the latest addition to the celebrations is gift licensee Wild & Wolf. A brand new Happy Jackson partyware range sees the company making its first moves into the celebration sector with the design-led brand created by Giles Andreae and Heather Flynn. The debut range was shortlisted for Best Licensed Dress-Up or Partyware Range in this year's Licensing Awards.

continue expanding our licensed range.” Left: The new Happy Jackson partyware Continuing to secure new licences and develop range from Wild & Wolf. homage to a favourite character without dressing up as them. The outlandish suits have been doing well on the party circuit for a number of years now, but the move into licensing is a relatively recent one. By partnering up with big names including Warner Bros. and Disney, OppoSuits has already secured some impressive licences, with Batman, Superman and Star Wars all leading the charge. “We know that a significant upfront investment is needed in licensing,” said Jelle van der Zwet, cofounder and director of OppoSuits, “but it has been more than worth it. We have also seen how much credibility major retailers give us when they see we’ve partnered up with major licensors. You cannot put a value on that.” One of the more recent licences OppoSuits has signed is Pac-Man (Bandai Namco). “It’s a comparatively smaller licence but a very well-known property,” said Jelle. “So it was a no-brainer for us. The retro print looks great on the suit and it is one of our best sellers today.” Going forward, OppoSuits has identified some key prospective licenses, both large and small, and is continuing conversations with these licensors. “We hope to bring out some exciting new collaborations soon,” said Jelle. “Our brand has grown very rapidly and licensors are excited too, so I’m confident we will

fresh product is essential in order to keep up with the market, explained Anna Hickman, marketing comunications manager for balloon company Qualatex. “Licensing is extremely important for us – we see licences as a key driver to open up new markets and new accounts.” Unsurprisingly, Disney licences also perform well for Qualatex. “The exposure Disney brands have with consumers is huge and the Inset: The Thunderbird party line from Unique content continues to be Party – which has real long-term appeal – was strong,” said Anna. “The shortlisted for Best licences cover many different Licensed Dress-Up or Partyware Range in this demographics but they are year's Licensing Awards dominant in the preschool demographic which is key for our business.” The big news for Qualatex this year is that it is now working with European party expert Procos, distributing the company's licensed partyware in the UK. By strengthening its product range in this way, Qualatex can offer a complete range of party products to its UK customers. “Disney is always a key focus for us,” said Anna, “but there is also other excitement, with the Trolls movie in October and the Despicable Me 3 movie next year to name just two!” With licensees quick to identify which new trends will work as fancy dress, balloons and partyware lines, licensed party product will continue to help retailers ensure they have a fresh, up-to-date offering which allows consumers to fully immerse themselves in popular culture. Or to put it another way; party on!

Red Hot Craze

Above: The official Emojis collection from Unique Party picks up on a strong high street craze.

As a business with a rich heritage in the industry, licensing has always been very important to Unique Party, according to Jim Cairns, UK vice president. “We started off in America with Barney the purple dinosaur and haven't stopped since!” Taking an overview of the current influence of licensed product on the party industry, Jim believes that one or two key licenses have changed the way the UK market works. “Huge licences such as Frozen have driven a lot of change,” he explained. “Every now and then a red hot license that isn't part of the mainstream will come on the scene – the Minions craze was an exceptional example, and Emojis is doing very well at the moment – and we have to act quickly to identify which will be most sought after.” LICENSING SOURCE BOOK EUROPE 2016

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IN CONVERSATION WITH......HTI

The wheel deal

Above: Alison Downie, HTI’s global licensing and brand director, pictured in the company’s impressive showroom at its Fleetwood HQ.

everyday, or pocket money toys. Licences feature across all five of these pillars – with some big name additions so far this year. Earlier in the year, Chicco joined Silver Cross and Mamas & Papas and Disney within the prams and pushchairs category, which Alison says is a big growth area for HTI. Within role-play and pocket money, HTI has secured a new three-year deal with Hasbro’s My Little Pony and Transformers properties, while the t is a lovely summer’s day – pretty much perfect wheeled category has been bolstered with Num for a trip to the seaside – when LSB makes the Noms and the new Spider-man Homecoming trip up to HTI’s head office in Fleetwood, near movie. And then there’s the new relationship with Blackpool. However, inside the licensee’s Nickelodeon, which has seen the already impressive Below: The Avengers is just one of the brands with product in HTI’s pocket company pick up PAW Patrol, showroom, work is underway money – or everyday – category. Blaze and the Monster on expanding it even further Machines and Shimmer to make space for a & Shine. number of new brands Alison – who made the and expanded ranges. move to HTI from Golden This underlines just Bear – originally joined to how hard the company handle the licensing has been working over for HTI, but her remit soon the past year, not just its got extended. As well as licensed portfolio, but on its licensing for the own IP and distributed company, she now heads ranges as well. up product development Alison Downie, HTI’s – which covers the product global licensing and brand managers and their assistants, plus design teams in director – who was actually celebrating a year in the UK and Hong Kong – and marketing. the business when LSB visited – explains that the The licensing and marketing teams are in the company wanted to refocus going forward into process of being expanded, and from a product what it calls its ‘key pillars’. These are wheeled toys; development point of view, this is now structured prams and pushchairs; role-play; vehicles; and

It’s been a busy 2016 for HTI so far, and there is no sign of it slowing down for the licensee, with several big name brand signings, new distribution deals and the further development of its own IP on the horizon. LSB took a trip to its UK HQ in Fleetwood to find out more.

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IN CONVERSATION WITH......HTI

with its My Little Pony lines – its new to ensure that the DNA of every brand is at Teapot Palace was a particular the core of the NPD process. “It’s important LSB favourite – while interest in that our licensed products are as ‘on brand’ Teletubbies, Bing and Peppa as possible,” says Alison. “We’re Pig is high. building up the UK team to enable us “Interest in the UK for My Little to have more scope so that Pony has just gone ‘whoosh’!” we can be quicker to market, exclaims Alison. “It’s really flying further improving our for us; Hasbro has got the look relationships with licensors.” and feel of the brand just right. The new focus also stretches to We’re also doing really well with HTI’s approach to licences. Teletubbies – I think our products “What we are trying to do at are very keenly focused at the the moment is be more right age group, plus we have focused with the licences that role-play, musical instruments and we have within our categories,” will also be doing pocket Alison explains. “We had a bit of Above: The My Little Pony Teapot Palace has had a strong reaction from retailers. money items going forward, duplication in some categories, so Below: HTI is the master toy licensee for JCB. so it’s a nice clear line we’ve renewed accurately we’re doing.” and we’ve been quick to Alison and the HTI team are pick up on some certainly busy, but confidence is opportunities, like the high in the business and it will Nickelodeon relationship. be interesting to see how its We’re very strong on plans develop going forward. bubbles for instance, and “We want to grow the we knew they weren’t business to a different level over doing any bubble the next five years,” Alison products on some of concludes. their strong licences, like “We need to choose PAW Patrol, so we’ve categories been able to bring in that complement what we’re some key licences in already doing, while with that area.” licences it’s all about keeping As well as the brands that good balance across our ranges. It’s important already mentioned, HTI has also signed up for us to show how focused we are now as Despicable Me, as well as Tsum Tsum in wheeled a business and the support that we want to and Disney Princess in prams. Like a number of give to brands.” licensees at the moment, it is also enjoying success

New signings It’s been a busy summer for HTI, with the licensee expanding its portfolio to welcome new licences across a number of categories. As well as the Nickelodeon and Chicco signings earlier in the year, the company has also inked a deal with MGA Entertainment for Num Noms wheeled toys. The line will include a skateboard, a selection of scooters, helmet and protection gear, launching for spring/summer 2017. Tina-Louise Foster, senior director of licensing EMEA at MGAE, says: “HTI’s product range development is exceptional and so on brand, girls won’t be able to resist the sweet styles.” Meanwhile, HTI has extended its partnership with Acamar and TLC to include Bing bubble toys and musical instruments for the UK and Eire until the end of 2018, joining the wheeled range already in the market. Launching in spring 2017, the new range includes Bing Bubble Exhaust – which connects to the rear of a child’s bike to create a trail of bubbles as they cycle – a rotating Bubble Ball, an all-in-one Band Station, a Big Band Set and a range of other percussion instruments to help preschoolers develop rhythm and coordination. “Bing has proved itself a real hit with preschoolers,” says Alison. “With exciting brand support plans, coupled with HTI’s expertise in these product categories and positive retailer reactions, we’re looking forward to a successful and long-term sales performance.”

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Below: Art Ask takes on Turnowsky.

State Of The Nation: Art & Design

Art Of Order Every picture tells a story and a multitude of art and design properties showing at BLE certainly have plenty of licensing stories to tell.

Follower Of Fashion Barcelona-based Art Ask Agency is to present the design house Turnowsky for the first time at BLE. Since 1940 Turnowsky has been a leading-edge global design house, based in Tel Aviv. Fashion-led and trend conscious, Turnowsky is well-known for its creativity, innovation and high-end design. Turnowsky designers come from many creative backgrounds: textile, fashion, ceramics, art, enriching the brand’s creative diversity. When pop culture meets street art you get Salvatore Benintendes’ very amusing interpretations of today’s society and trends under the brand TV Boy, another new licence from Art Ask. Gingerbread, out of Lannoo Graphic’s studio, is presented at BLE this year as an already proven licensing and merchandising success, while Age of Dragons by Anne Stokes, is a brand new line created by the very well established and popular fantasy artist. Stand P50

Ted’s 21st This year is Me to You’s 21st anniversary and Carte Blanche marked the milestone with a total overhaul of the brand’s gift and plush collection. It has also been a busy year for licensed product with more categories broken into and more retailers on board with Tatty Teddy and Tiny Tatty Teddy. Looking ahead, 2017 will be focused on re-telling the Me to You story, getting the brand into people’s hearts as well as their hands. New style guides, fresh packaging guides and a new product showcase will celebrate all that makes this loveable character so special. Stand D95 Right: Tatty Teddy comes of age.

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Date For The Diary It’s been an exciting year for Copyrights’ The Country Diary of an Edwardian Lady with new partners and categories coming through globally. New product launches for 2016 include beauty and toiletries, specialist publishing, home textiles, and personalised gifting, as well as refreshed designs from existing licensees. Also from the Copyrights’ slate Raymond Briggs’ Father Christmas remains a seasonal classic with continued commitment to the publishing by Penguin Group and prime broadcasting slots during the Christmas line-up. New product ranges for 2016 include advent confectionery from Kinnerton and new sugar confectionery from Hancocks, with refreshed designs for calendars, greeting cards and wrapping paper from long term partner Woodmansterne.

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Above: New partners sign for The Country Diary of an Edwardian Lady.

Kori’s Living The Dream Santoro will be showcasing the successful Gorjuss collectables series from Panini – of which over 2.2 million photo cards were sold in the first half of 2016 – among other product launches including new paper craft and quilting fabric ranges, stylish luggage and travel bag, a new range of umbrellas and new apparel lines. The Kori Kumi portfolio is also expanding into new markets and product categories, with new releases to be unveiled in BTS, luggage, arts and crafts, fabrics and puzzles.

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Above: Santoro’s Koru Kumi is expanding.

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State Of The Nation: Art & Design

Scottish Life Licensing agent This is Iris has said hello to a new signing in the form of Ailsa Black, who likes to take “a light-hearted interpretation of my life in rural Scotland” through her art. Ailsa’s work is based on the interaction of landscape, animals, birds and people that surround her, from day to day observations of cattle on the hillside through to the humorous image of trawlermen surrounded by seals. Recently signed to Otter House for greeting cards, this colourful collection is now available to licence across a multitude of products.

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Right: Ailsa Black is ‘moo-ving’ into new categories.

Expanding The Universe

Funny Bones

What began with a backto-school launch in 2015, tokidoki’s EU and UK offerings have grown to include adult daywear and nightwear, footwear, cosmetics, fashion accessories, confectionery, health & beauty, and home Above: Tokidoki expands way beyond accessories. Based on the its back-to-school roots. creative vision of its co-founder and creative director, Italian artist Simone Legno, the tokidoki universe continues to grow, with the newest character family: Mermicorno, making its UK licensing debut at BLE. Collaborating with Marvel, the Mermicorno collection will include apparel, headwear and a blind-box series. Stand B64

Putting Pen To Paper Following on from successful launches in both home storage and ceramics this year, London design brand Alice Scott is set to expand further into the stationery and gifting arena, with a new 18 piece collection, produced under licence by Portico. Creating a strong table-top story, the range leads with the tropical Wildlands and Palmhouse prints, alongside new geometrics and more whimsical editorial. Premium boards, finishes and gold details give the line a sharp, contemporary mood. "This range has been a wonderful opportunity to bring together the bold patterning and editorial which is synonymous with the brand," says founder and designer Heather Flynn. Left: Design brand Alice Scott has expanded into stationery.

British cartoonist Rupert Fawcett has the golden touch when it comes to tickling the world’s funny bones, who has just signed an agreement with Factory Animation to produce a series of animated Off the Leash vignettes for worldwide distribution. The distinctive imagery Above: Off The Leash products from and universal appeal of Victoria Armstrong and Shruti. Rupert’s witty creations make his cartoons the perfect subject matter for a wide range of design applications. With underlying high quality publishing programmes from Macmillan and Frances Lincoln, this potential is being realised by an increasing number of licensees. Particularly strong is Woodmansterne’s contemporary humour imprint Cardmix, who’s growing range of greeting cards is selling successfully to major retail chains. In the gift arena long-term licensee Victoria Armstrong is developing her recent association with the longestablished Shruti company to produce a range of distinctive gift items. Newest licensee Iron Gut Publishing is supplying major retailers with high quality limited edition prints.

History On Repeat Mary Evans Picture Library will be showcasing new and recently expanded collections at BLE, including classic illustration from The Medici Society, vintage social satire from cartoonist H. M. Bateman as well as the library’s in-house brand, History Repeats Itself, a quirky range of patterns created using random historical images from its own extensive archives. History Repeats Itself is a new range of patterns, created in-house incorporating all kinds of vintage objects and curiosities from bowler hats and beehives to teapots and steam engines. As a brand, History Repeats Itself draws from the library’s rich collections, which include everything from children’s books to Victorian trade catalogues.

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State Of The Nation: Art & Design

Bright And Dandy

Inset: The Land of Lost Content is an eclectic collection of imagery from the past.

Content Is King Now available for use by commercial licensing partners through Start Licensing, the Land of Lost Content is a creative resource that contains over 500,000 images – the world’s largest archive of 20th Century popular culture. The collection, co-curated by award winning designer Wayne Hemingway, ranges from postcards to pamphlets, from button badges to brochures. At the core of the collection is a love and appreciation of good quality design. However, it celebrates the ordinary – the things that we have used, read or consumed in our everyday lives. The Land of Lost Content seeks to preserve those things as a reference source, a source of inspiration but also as a cultural record for future generations. For licensing purposes a number of image catalogues have been pre-selected by Hemingway Design across a range of popular topics and subjects. These include The Seaside, Transport, Beauty, Science and Technology, Rock and Pop.

Start Licensing has partnered with US based agency Jewel Branding and Licensing to represent Kendra Dandy's Bouffants and Broken Hearts designs. With a style and voice that is uniquely her own, Kendra Dandy, an illustrator and surface designer from Philadelphia, is a creative force to be reckoned with. Kendra’s designs are bright, quirky, fresh, and original. Her cheerful prints have been featured in collaborations with notable companies including Anthropologie, Keds, teNeues, Urban Outfitters, and Bobbi Brown. In 2012, Kendra launched the brand Bouffants & Broken Hearts, which has quickly gained an impressive and growing socialAbove: A Kendra Dandy design on a Bobby Brown makeup bag. media following of over 25,000 loyal fans. The brand represents a sense of individuality, self-expression, and fun. Her colourful patterns are featured on products including decorative pillows, tech accessories, beauty packaging, stationery, and fashion accessories, with new categories in development.

Natural Artists Art Brand Studios publishes the work of artists including Marjolein Bastin, Thomas Kinkade and Thomas Kinkade Studios, primarily through canvas and paper reproductions featuring peaceful and inspiring themes. Depicting gardens, cottages, estates, cityscapes and commemorative American landmarks, Thomas Kinkade Studio artists paint in true Kinkade style, with great attention to detail and an appreciation of the way a picture can tell a great story. Also drawing inspiration from nature Marjolein Bastin’s artwork portrays large and small miracles found in the natural world. Through her art and Centre: A rural scene from Thomas Kinkade. words, Marjolein Bastin offers collectors a simple reminder to pause and Above: A still life from Marjolein Bastin. enjoy nature and allow it to be a source of serenity, energy, and healing. Art Brand Studios is looking to expand its licensing portfolio of home décor, gift, seasonal, collectible, garden and accessory products for these, as well as for new artists.

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Inset: Sue Hendra's Wanda and the Alien is now a successful television series airing on Channel 5 and Nick Jr. It also has its own YouTube channel.

Talking To...Vicki Willden-Lebrecht

Creating Characters A

Taking inspiration from the pages of a classic, much-loved book is a familiar concept in the licensing world. Developing exciting new media from award-winning and bestselling books is another matter entirely, and is one which Bright founder Vicki Willden-Lebrecht is passionate about. She tells LSB why new media platforms are changing the face of children's publishing.

s a literary agency and children's content leader, Bright specialises in children’s publishing, and is best known for creating characters that children relate with and aspire to, in worlds that 'work' and make sense to pages of our books.” their uniquely creative minds. As an agency, Bright believes and works Listing toddler favourites such as Sue Vicki upon the principle that if something is successful Hendra's Barry The Fish With Fingers and Above: Willden-Lebrecht, Benji Davies’ The Storm Whale in among founder and md, as a book then it has the strongest foundations to Bright Group build upon. The characters, the world and the their many successes, Bright authors do International. stories already make sense and as such naturally sentiment particularly well, whether that evolve as they move onto different media platforms. involves making children laugh, feel excited or “We believe this is the best starting position for us question the world. to develop TV shows and merchandise from,” “Our authors’ stories stir emotion,” said Vicki, explained Vicki. “As a natural extension of explaining that children, much like adults, might not something that is already selling well and that remember facts for long, but will always remember children are invested in. It makes more sense to us how a film, book or show made them feel. “Our than using gimmicks or props just for the sake of authors are child-focused and try to make children media opportunities.” connect with the Previous television deals include Sue Hendra’s first delightful characters book character, Wanda (Wanda and The Alien) and that grace the

Bright Brands The Bright Art Licensing Agency has been the licensing arm of Bright for 10 successful years. As new content is developed, extending its remit into managing brand rights as well as art licensing rights is a very natural step to take. “The value of a single book, series or character is strongly identifiable with the author themselves,” added Vicki. “By making our authors recognisable in their own right then we have a whole wealth of content under one brand.”

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Right: As an official World Book Day selection for 2016, Sue Hendra and Paul Linnet's Supertatoe (Simon & Schuster) saw expansive publicity across the country, both in terms of book sales and other brand-boosting activity such as festival appearances.

Talking To...Vicki Willden-Lebrecht

the three titles that followed (Random House Children’s Books). Now a fully animated, prime-time children’s TV show on Channel 5’s Milkshake, Nickelodeon Global has full distribution rights. However, the broadcast world is a changing one, and as such, Bright is evolving from a Above: Rex and his friends come from tradional literary agency into an illustrated world created by author a full media agency, Yasmeen Ismail. creators of the worlds and managing television and film characters built in children’s picture options alongside the brand extension of books are the best people to bring characters and books for its authors and them to life as they begin their artists and – crucially – developing content transmedia journey. For this reason partnership and in partnership with them. trust is key; experienced artists such as Benji Davies, Having retained its authors’ television, film and Sue Hendra and Paul Linnet instinctively know how merchandise rights to an exciting line-up of awardtheir creations would appear via these new media winning and bestselling children's books, Bright is platforms and we support their creative now in a position to take advantage of the myriad involvement every step of the way.” of new media opportunities with which it can bring Already working with innovative animation studios its illustrators’ characters to life. and experimenting with new software, the next 12 “We are already looking at exploiting characters months will see Bright looking for media platforms, and stories that are ready to move beyond the relevant broadcasters, partners or studios that will page and start their transmedia journey on new be able to develop the phenomenal content it has platforms,” said Vicki. “Alongside our New York to offer, keeping each story real and believable in its office and publishing co-edition routes, we develop new form. content that has appeal to markets in Asia, “Our content alongside forwardthe USA, Europe and South America and we thinking and top quality aesthetic want to put our expertise and understanding studio approach will make for a of the global market to good use.” powerful combination at a time Working in conjunction with international where big new players are creative agency, Vámonos, Bright is currently coming into the market in terms developing and pitching animation proposals of broadcast and reach with on for Time for Bed Fred!, Specs for Rex and I’m demand and subscription A Girl!, a series written Right; Multi-award-winning models,” said Vicki. “So yes, we and illustrated by award- book The Bear and the Piano by David Litchfield (Frances really are very excited about winning author illustrator Lincoln Children’s Books) offers a number of new what the future holds.” Yasmeen Ismail. media opportunities. “By securing Right: Richard Scrivener, non-executive director, broadcast Team Effort Bright Group International. opportunities in this Earlier this year Richard Scrivener of the Creative Rights Agency way we are staying joined Bright's board as a non-executive director with special responsibility for the company’s portfolio of film, TV and true to our working merchandising rights. ethos; to globally “The key thing is to be open-minded about the best way to manage and add value develop a property,” said Richard, an industry-leading expert in to our author and the publishing media sector. “Gone are the days when a network broadcast commission guaranteed a successful licensing illustrators’ assets,” programme. These days it’s more a question of taking a long-term view and building Vicki explained. “We an understanding of the different media platforms available.” believe that the LICENSING SOURCE BOOK EUROPE 2016

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In Conversation With...Santoro

Inset: Gorjuss appeals to young and adults alike. Bottom: Paulo Reino dolls retail for 50 Euros.

Simply Gorjuss Gorjuss by name, gorgeous by nature! The Santoro Licensing property Gorjuss is certainly gaining traction worldwide with growth forecasted for 2016 of a staggering 30%. LSB quizzes general manager Jo Campbell as to why this artwork has captured the imagination.

“T

he pace of business this year is really accelerating! Last year was a strong year for Santoro but this year is incredible,” sums up Jo Campbell, general manager of Santoro Licensing. And leading the charge in this growth is the company’s strongest brand Gorjuss which launched back in 2010. Santoro as a company is unusual in its business model in that it sits with a foot in both the licensor and licensee camps. The company tends to launch a new branded collection with its own products first (gifts, stationery and accessories) to establish it at retail and then follows with licensed products. That is exactly how Gorjuss came to life, but as soon as Santoro’s initial products hit the market the phones started ringing. “I think the unique thing is the artwork itself,” Jo suggests. “It’s so beautiful, captures you instantly, and really speaks from the heart. Gorjuss was created by Scottish artist Suzanne Woolcott and has been acquired and is now totally managed by Santoro.

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Gorjuss In Numbers

• Over 4,000 products in 70+ countries worldwide • Winners of Best Licensed Art & Design Property Award of 2015 for Gorjuss in Spain • Over 50 international licensees for Gorjuss worldwide • Products in over 30,000 points of sale worldwide including ECI, Harrods, Hamleys, Fenwicks, Selfridges. Just launching Gorjuss in the grocery channels in Spain with Gorjuss food, home baking products.

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In Conversation With...Santoro

Fast forward to 2016 and the pace of growth is still accelerating. “New business Right: Santoro founders Meera and Lucio Santoro proposals are coming in every week, on the company's stand at with many licensees pitching to develop last year's BLE. Below centre: The Santoro new product categories,” Jo reveals. shop opened in November “There are lots of new contracts being 2015 in Bath. signed, and many, particularly our Spanish licensees, are really pushing to get product out for this Fair,” adds Jo. Notwithstanding the surge 4th quarter. For of new licensees, in April this year Santoro instance, we recently found out that Gorjuss had been awarded signed a beach towels the accolade of Best Licensed Art & licence with Textil Design Property of 2015 for Gorjuss in Tarrago and it can’t Spain, which is presently the strongest market for have been more than three weeks later when they Gorjuss, followed by Italy, Greece, and France. shipped in first samples from Brazil.” Outside of Spain there are exciting Jo points out that it’s also a sign of the brand’s developments afoot too. “I’m also very excited growth that it is expanding into such an array of about a big brand collaboration within the exciting new categories. In the beginning the stationery sector that I can’t mention just yet, but majority of the licensing programme was with when that comes to fruition I’ll be beside myself, Back To School products across Europe. Products as will my eldest daughter!” fizzes Jo. now range from home baking, slippers, On home turf in the UK Santoro is looking to collectables, watches, lunchbags, EDT, toiletries, grow its retail presence for Gorjuss and it has arts and crafts, luggage, apparel, book and strong plans in the offing to grow into what Jo publishing to dolls, puzzles, and toys. describes as the “premium mass market” for 2017. There have also been many success stories One step in the domestic retail growth plans was already this year. “If I were to pick out a couple it the opening of the Santoro shop in Bath in would be Paola Reina’s Gorjuss doll collection, November 2015 which is a destination shop to and the collectable Photocard collection from showcase Santoro’s products. “Customers travel Panini,” says Jo. The products are a complete for miles to visit the shop,” says Jo. Walker Books contrast - one selling in over 25,000 kiosks in is also doing its bit for growth in the UK with Once Spain, launched December 2015 with sales of 1.25 Upon A Gorjuss Time, a beautiful new collection of million photocard packets being reported by end Gorjuss themed fairy stories launching. of quarter 1 2016. “On the Looking ahead the Gorjuss brand has been other hand, six most breaking into the world of toy this year, and Jo beautiful Gorjuss dolls, promises toys will be even stronger in 2017 with exquisitely with new licensees and products planned for stitched clothing, release worldwide. made in Spain, Of course Gorjuss is not the only property in the retailing at approx Santoro stable with Kori Kumi launched last year €50RRP, and the programme has got off to a really strong launched at start with many categories signed. Additionally, Nuremberg Toy there is a select licensing programme for teens Who Knew? and adults for the property Mirabelle while a craft To date Cranston based property Willow is growing in stature too. has sold over 134 “It’s a really exciting time at the moment at miles of Gorjuss Santoro and it is extremely gratifying to see our cloth and 75 miles of Mirabelle cloth. brands growing. We’re looking forward to a busy BLE,” concludes Jo. Left: Apparel from Aznar Innova. LICENSING SOURCE BOOK EUROPE 2016

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Welcome To What a fantastic year 2016 has been for Team GB, with our nation’s sportsmen and women racking up the medals at the Rio Olympics and Paralympics. Their success is already having an impact on the population’s interest in sport overall, which will no doubt see the licensing sector also going for gold. The brands sector enjoyed its very own Olympic-style event this year of course, with the launch of our first ever Brand & Lifestyle Licensing Awards. Rewarding excellence in brand licensed merchandise, IP management and retail execution, the Awards celebrated the dynamism of the brands and sports sector, and deservedly so. Winners from Retail, Product, Property and Marketing were crowned in a glittering ceremony in London’s Dorchester Hotel, and set the standard for 2017 and beyond. And the year’s not over for brands yet, with a dedicated brand and sport zone making a welcome return to BLE this Autumn. The section was massively popular at last year’s show and just serves to reflect the importance of this sector in the licensing industry – ignore it at your peril! Now very much a show highlight, the Brands & Lifestyle Theatre gives visitors the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. Now one of the largest, and busiest sections of the show, leading IPs are once again set to take full advantage of the platform given to them to harness licensing opportunities. New faces will combine with many familiar names to showcase a real variety of products, innovations and collaborations. From science, music and celebrity icons, to Royal palaces, railway stations and car manufacturers, the brands sector is nothing if not diverse. This eclectic mix once again demonstrates the sheer dynamism of this sector, which is what makes it great. Enjoy, and we’ll see you at BLE. Fiona Pavely and Keith Pashley Editors of the Brands and Sports Licensing sections respectively

Publishers of

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Keith Pashley, Samantha Loveday, Michelle Board and Jacqui Parr - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2016. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingsourcebook.co.uk

From baby to toddler to starting school

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The Bass Line Below: Customer research can be misleading as Pepsi always comes out top in taste tests yet Coke is the stronger brand. Below centre: The Guardian for Men’s Health ensured that the beef jerky product was the best it could be.

Stormy Waters Of NPD The appeal of the ‘new’ seems to be hard-wired into our brains like a siren’s song. However, Adam Bass, director of Golden Goose explains that the past 14 years have taught him that there’s no magic New Product Development process that guarantees success. In fact, NPD is more of a collaborative art, like free form jazz, with multiple players and multiple agendas.

Staking out the stakeholders There are three key elements of each innovation: The product, its identity and how it is distributed. Each of these key elements has its own spokesman with separate agendas. Here is your NPD cast list: Product: The Engineer – A seasoned professional with the factory manager on speed dial, this person will tell you the production parameters and the costs for each product tweak. Their secret agenda is to minimise set up and tooling costs, and to time production so that it comes as close as possible to delivery into store. Identity: The Guardian – Always ready to bask in the glory if the product is a success, they are equally terrified of failure. Ultimately the go/no-go decision is the brand team’s because they’re the ones who carry the can. Distribution: The Salesman – Because they’re responsible for delivering revenue long after the shiny newness has worn off, the salesman usually wins the prize for the most cynical facial expression during meetings. Their secret agenda is to ensure the product is easy to sell, so they’ll look to push down on price and increase marketing spend. If they’ve done their job properly, at least one retailer will be ready and waiting and the salesman will be antsy to get the product finished because:

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Distribution is King It was 9.00am and the tasting team consisted of five people: Two representatives of a licensee at a leading food manufacturer, my client from the UK’s biggest fish and chip shop brand and me. Together we spent a miserable two hours mulling over mushy pea variations. Naively I asked the attending director of marketing: “shouldn’t there be a consumer panel helping us choose the best flavour?” He smiled at me with a mixture of pea-induced-nausea and salesmaninspired-wisdom and explained “Get enough distribution and, if 50% of people like the product, then you’re fine.” Over time, these words have come back to me almost as often as the aftertaste of the mushy peas. Give me a warehouse full of fantastic, innovative product branded with the most recognisable logo on the planet and, without a distribution channel, all I have is an expensively full warehouse.

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The Bass Line Left: Steve Jobs was renowned for his unwillingness to compromise.

Ask the buyer…

Make NO your goal

The relationships between the Salesman, Guardian and Engineer can quickly fall apart if the tension between them mounts too high. It’s at this point that independent research proves its worth. If the Guardian wants black and the Salesman wants white, then the consumer needs to be asked Inset: Consumers do accept brand failure such as Richard the question if you want to Branson’s Virgin Radio. avoid a grey product. While research is a valuable tool, however, it can be misleading. Red Bull was described as ‘medicinal’ in taste tests, but it was in a category that didn’t exist so consumers had nothing to compare it to. Research has a place as a tool to identify market opportunity and to provide parameters, but the ultimate decision maker should be the person who has understood how the target distribution channel frames the positioning on the Price/Quality/Volume triangle.

A successful new product needs to know where it’s trying to sit on a triangle with three points representing Price, Quality and Volume. When we launched beautifully packaged scones with one of the UK’s leading tea brands, the shelves of all the major retailers delivered encouraging sales. Unfortunately, though, consumers lost interest because our Engineer could not put enough innovation into the product. Due to the closing window of opportunity the ‘go’ button was pressed but, as we learnt, success is about sellthrough as much as sell-in. By contrast, the Waitrose collaboration with Heston Blumenthal has achieved sustained success because he is an Engineer with a brand that commands enough of a premium to allow for his inspired innovations. It was the Men’s Health Guardians that stubbornly pushed for their branded beef jerky to be the lowest salt and lowest sugar, best tasting product available on the market. The Guardian’s job is to say “NO” and not budge. Steve Jobs’ legendary unwillingness to compromise became known as his ‘Reality Below: As an ‘Engineer’, Heston partnership with Distortion Field.’ He refused to Blumenthal’s Waitrose has been a success thanks to innovative NPD. believe something was impossible until someone figured out how to do it. While this can lead to standout results, it can also, of course lead to lost sales as competitors make compromises to get to market.

NPD out of control Without a clear set of brand values and a strong moral compass NPD can take a brand into places that lose it credibility. NPD needs to be framed by what’s best for the brand because anything that weakens the brand won’t just limit the success of this NPD, but all future NPD too. From my experience, consumers will accept brand failure – Richard Branson has virtually made a career out of it having failed in vodka, PCs, radio, cola and umpteen other ventures, but consumers love him for his sense of adventure. The biggest risk is success in the wrong market, selling large volume to the wrong people and setting the wrong expectations about your next innovation. A classic paper by John Gourville, professor of marketing at Harvard Business School, explains that “many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.” Gourville claims that for new entrants to stand a chance they can’t just be better, they must be NINE times better. In order to deliver that magic multiple, the Engineer, Guardian and Salesman all have to be aligned in the interests of the only person who will really make or break the product, the Consumer. A truly innovative product, aligned with the brand, well marketed and sold into the appropriate retail channels is as close as it gets to perfect NPD, if you can’t deliver on this then maybe it’s better to hold your fire rather than be a slave to the new.

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Driving vw

Inset: SHH Interiors for Volkswagen wallpaper licensee reached the finals for its wallpaper art in the B&LLAs. Right: IMG's Gabrielle Sims and colleague Simon Gresswell with the B&LLAs trophy VW won as Best Licensed Lifestyle Brand.

V-Dub Step Volkswagen in German means ‘the people’s car’ and that inclusive appeal is exactly what global licensing agent IMG, is aiming to encapsulate with its ambitious licensing plans. With a fleet of products from over 180 licensees globally, IMG is set to take things up a gear with fashion in the driving seat.

hen Gabrielle Sims joined IMG as UK licensing director two years ago, the Volkswagen licensing programme was mainly led by toys, including partners such as Mattel, LEGO, Golden Bear, Fisher Price, Revell and Simba. “I felt that we had a strong toy offering however we were missing a trick in the fashion space,” she recalls. “Volkswagen captures the hearts of so many – adults male and female, kids, teens, those going on adventures or family holidays and it has a real lifestyle appeal.” With an ambition to Left: As well as a range of apparel retailer Pull and Bear has invested in some unusual point of sale to give the brand stand-out instore. Right: Bed spreads and cushions from Ashley Wilde. Far right: Fat Face has a whole raft of new apparel launching including kids' ranges.

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grow into the apparel and accessories categories, IMG worked closely with Volkswagen to develop new creative, to show that Volkswagen is not just a car brand, but more a lifestyle brand (as testified by Volkswagen winning Best Licensed Lifestyle Brand at the inaugural Brand & Lifestyle Licensing Awards in April). “We looked into making the brand relevant and trend-led. Looking at themes and treatments to really show the lifestyle appeal and versatility of products that could be created. So, for example, if we wanted to create something fun and relevant for kids and dinosaurs was a popular trend or theme, then we brought Volkswagen into that world and made it fun,” Gabrielle explains. Capitalising on the 70-year heritage of the brand

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Driving vw Right: One of the many items in the Fat Face men’s range.

and the beautifully designed Behind the Wheel of Volkswagen vehicles with their timeless • Over 86% brand awareness worldwide elegance, a new slew of • Globally the best-selling car of all time partners were brought on board • 1 in 5 vehicles sold is from the Volkswagen group to complement the existing • Selling vehicles in over 150 countries worldwide • Worldwide retail sales of licensed products in 2015 lifestyle licensees, Pull and Bear increased by 60% on the previous year and Whitewall Images, to • 180 diverse category licensees signed in four years broaden the offering of apparel globally with toys, gifts, lifestyle and apparel at retail. New partners • In May 2015, Volkswagen was listed in the top 100 global licensed brands included Brand Alliance, NJ • Listings in all major high street retailers Screen Prints for kids' apparel, • Top 3 Countries – Germany, UK, France Blues (which has a baby range age, so moving out of launching in Mothercare this year), Below: Fridge freezers from characters earlier on outerwear. TDP/Akroyds for underwear and Gorenje tap into Volkswagen is a cool brand to fill this nightwear and VMC on accessories. the retro appeal of the Camper Van. gap. It also has parent and IMG has also been working very grandparent appeal.” closely with retailer Fat Gabrielle is also keen Face to bring a true to demonstrate that cross category range it can be a year-round into store this year. brand with products One could be for key selling seasons forgiven for thinking like Father’s Day and that the Camper Van is even Christmas. “We had a the only hero of the Christmas t-shirt last year in George Volkswagen fleet for which looked great – showing licensing. Santa driving his Camper full of “The Golf GTI Christmas presents.” which is celebrating To The Power Of Three With plans firmly in the fast lane its 40th anniversary • 10M Camper Vans sold – end to end they for apparel, the next step is to this year and, of would stretch around the whole world. drive the lifestyle element of the course, the Beetle is • Celebrity Camper Van owners: Jamie Oliver, Richard Hammond, Martin Clunes, Jenson licensing programme. The roster also very popular. Button, Robbie Williams and more! already boasts lifestyle partners We’ve even got • The Golf GTI was an ‘evening project’ including Ashley Wilde for ladies t-shirt in New developed in secret because the management didn’t think there was a bedding, cushions and throws, Look and George market for a sportier car…they were so wrong! 1Wall for room décor, GBeye and featuring the • Volkswagen’s best-selling model - over 29 Pyramid for wall art, Paladone and Beetle”. The VW million produced. • The Beetle is the most manufactured car of a Half Moon Bay for gifting, and The brand is certainly single design worldwide. Monster Factory for fun, novelty expanding into other • Over 20million Beetles sold worldwide. product and outdoor. There are categories across • The Beetle was the star of the show in six even cool lifestyle SEA products male and Disney movies. such as toasters and kettles from female, such as Fizz creations and designer fridges from Gorenje. hoodies, nightwear and kidswear and is Beyond lifestyle accessories the next category in entering lots of key retailers, including the IMG’s sights is greetings and celebrations. “The key grocery outlets, as well as Next, Fat Face, New love for the brand is truly global and people really Look and Pull and Bear to name a few. do take the vehicles to their hearts. There are over When it comes to product launches, for 35 festivals for the Camper Van in the UK alone. Gabrielle, creative execution and product quality “We want our licensing programme to capture is key. “We don’t see ourselves as competing with that love for the brand and vehicles and ensure it’s characters. When I talk to retailers, I talk to them a brand for all,” Gabrielle concludes. about how kids are getting older at a younger LICENSING SOURCE BOOK EUROPE 2016

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Stand K30 Go behind the scenes to explore the National Portrait Gallery Collection Talk to us about licensing at BLE 2016 rightsandimages@npg.org.uk | npgimages.com | +44 (0) 20 7312 2475

ÂŠ National Portrait Gallery, London

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Brand Awareness What will be the big brand licensing news to look out for in 2017? LSB takes a peek at some of the likely contenders on the brand licensing front showing, many of which will be on show at Brand Licensing Europe.

Right: CAA-GBG’s TLC division represents huge brands including Coca-Cola.

Raising Profiles

A joint venture between Global Brands Group and Creative Artists Agency (CAA) has resulted in the creation of CAA-GBG Global Brand Management Group. The venture combines the resources and licensing expertise of TLC as well as leading entertainment and sports agency CAA with Global Brands’ international Brand Management Group. CAA-GBG manages all aspects of brand extension programmes, including branding strategies, market targeting, product development, retail activations, licensee acquisitions, and multiterritory franchising. Clients include Coca-Cola, Jeep, and Hershey’s, plus artists including Jennifer Lopez. Celebrity brands will be a key focus for TLC at Brand Licensing Europe where it will introduce CAA’s long list of high profile clients such as Bob Marley and Drew Barrymore. TLC will be looking to develop successful brand licensing programmes with key partners in Europe. Stand L100

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Off To A Flyer Aiming to make science enjoyable and accessible to all, the Science Museum claims to be the UK’s top property in scientific toys by value and has been the topselling scientific gift range in the market for the past ten years. The brand is now Above: The Science Museum is looking looking to take advantage of the to expand into new categories. popularity of toys and gifts by expanding into other product categories, welcoming Fashion UK for apparel and Frances Lincoln for adult stationery.

Stand L15

First Timers

Below: TBSA is making its BLE debut.

TSBA Group makes its debut at BLE showcasing a number of brands across several categories, including The British Museum, Iconic Images, Shell, F2, The AA and Baby TV. Ian Mallalue, TSBA group ceo, commented: “We are excited to be attending BLE for the first time with a strong line-up of British and International brands. We have many stories to tell and exciting news to share not least the launch of licensing programmes for Baby TV, The AA and Iconic Images including the intoxicating photography of David Bowie as we move towards the anniversary of his death and celebrate what would have been his 70th birthday in 2017.” Stand M15

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Cheers To That LMI has been appointed to represent the legendary Hobgoblin for licensing. Marston PLC’s largest single brand, Hobgoblin is one of the UK’s fastest growing premium beer brands. The UK’s 3rd premium bottled ale, and 8th biggest cask beer, Hobgoblin packaging features a mischievous brand character and is active in social media platforms, in a bid to recruit new drinkers to the category.

Stand F85 Above: LMI toasts success with Hobgoblin.

Making Music Art + Science International is due to launch the licensing programme for Stylophone, the original pocket synthesizer and one of the iconic and most popular electronic musical instruments of the 20th Century. Invented in 1968, the basic premise of the Stylophone design was simple; to create a keyboard instrument that was cheap to manufacture (by eliminating the need for physical keys and replacing them with the plated circuit board touch-pads it is now so famous for) and which was easy for anyone to pick up and learn. A new style guide is in development with licensing opportunities across a number of categories. Above: Stylophone is being launched by Art + Science. Stand A85

Hawk Eyes

CPLG continues to grow and add to its lifestyle and classic character brands portfolio. There will be new assets and material supporting the classic licensing programme for brands, including Space Invaders and Care Bears. Above: CPLG intends to Cherokee continues to be a build on the Tony Hawk key focus including building on programme for Cherokee. the already established Tony Hawk programme and developing Everyday California and Flip Flop Shops. Meanwhile, Parental Advisory and America’s biggest authority in chart music, Billboard, join the lifestyle stable of brands. Stand C30

Top Performance

Below: A Goodyear t-shirt from Lucky Brand.

Goodyear, a name synonymous with racing and innovation, is featured in the Lucky Brand X Goodyear capsule collection, an exclusive collaboration with Lucky Brand. The new collection of apparel includes five vintage-inspired graphic tees. Lucky Brand's designers drew on everything from Goodyear performance-driven research and technical expertise, to its rich heritage and iconic brand images. Using antique finishes for a comfortably-worn look, the Goodyear apparel collection has its own distinct fit, feel and finish.

Beatle-mania Caroline Mickler is celebrating the continuing success of classic brands like The Beatles (winner of The Licensing Awards Best Music or Celebrity Licensed Property), Yellow Submarine and Jamie Raven, the astonishing magician who wowed judges and audiences alike on Britain’s Got Talent. The UK brand extension programme for The Beatles has built on the brand as a design-led property, taking its multiple associations into a large number of categories across a wide range of products ranging from tailored shirts, jackets and fashion bags to cushions, calendars and watches. Brand awareness will be even higher this year, with the release of a new documentary, The Beatles: Eight Days a Week – The Touring Years, to be preceded by a new album, The Beatles: Live at the Hollywood Bowl.

Above: A customised Yellow Submarine Rolex watch from The Bamford Watch Company.

Stand A60 LICENSING SOURCE BOOK EUROPE 2016

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Take The High Road Brandgenuity will be showing a number of iconic corporate and entertainment brands. Hawaiian Tropic, for example debuted a range of body mists at Superdrug in May, with more personal care extensions to follow. Travel products like luggage, beach gear, and personal accessories are also in development as well. Bravado recently joined the Winnebago licensing programme as the first European apparel partner for the famous American leader in motor homes. Bravado is developing a range of apparel based on Winnebago’s vintage style guide that celebrates life on the open road. Categories including accessories, social expression, collectables and gifts will be targeted next. Above: Bravado is on board

Stand P60

Products Galore

with Winnebago.

Action Stations

St Pancras International will be celebrating its This year has seen Beanstalk 150th anniversary in 2018 with an iconic London work closely with clients to licensing programme. The first licensed products grow new product launches, will appear on the St Pancras International online as well as adding two further shop in A/W 2016 with an in station pop-up retail divisions to its host of presence planned for A/W 2017. expertise; Icon Adam Bass, director Representation and Studio at licensing agency B for creative services. Golden Goose, which In the hard goods sector, is representing the Dewalt has announced the brand said: “St release of a heavy duty Pancras International smartphone, while Stanley Above: Chupa Chups welcomes 48 million releases a range of shockproof Calippo shots launched earlier this year. visitors a year, with and waterproof professional the average visitor mobile phones, plus a range of professional petrol Above: Golden Goose to spending 40 minutes in this powered garden tools. represent Kings Cross St Pancras International. iconic London destination. New products have also been confirmed for “We’re delighted to be developing licensed Beanstalk client Diageo, a global leader in products and partnerships inspired by St Pancras beverage alcohol. Guinness has extended its International, which will represent the best of relationship with Sean Loughnane’s to launch a modern Britain and this iconic London landmark.” new beef sausage incorporating the rich Guinness Stand M18 flavour, as well as signing the brand’s first Australian deal with apparel manufacturer Bravado, whose Digging The Adventure Built on a well-established profile for products are due to launch innovation, durability and quality in imminently. Meanwhile, Baileys the construction and agricultural is set to launch a panettone with machinery sectors, JCB extends into Melegatti for Christmas 2016 in a wide range of consumer products. select European markets. From baby sleepsuits and ride-on diggers to drills and workwear, the Additionally earlier this year, JCB stand at BLE will reflect the Above: Focus will be on the preschool Chupa Chups, the top lollipop core elements of the brand, with a strong and adult categories for JCB. brand in Europe, partnered with focus on the Preschool My First JCB range, older children’s categories Beanstalk, enabling them to and adult ranges. successfully launch Chupa Recent additions to the programme include new lines to the JCB Kids Chups Calippo Shots through toy and apparel categories, including the new ‘Stacking Stanley’ from Golden Bear, books from Igloo and the apparel range with M&Co out-of-home channels. continuing to expand. Stand Q100 Stand F50

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History In The Making

The Natural History Museum’s licensing programme is growing rapidly with new products launching in children’s and adult apparel, plus science-based toys and greeting cards. The brand is now planning to expand into puzzles, gifting, homewares and furnishing. The Natural History Museum opened its doors in 1881 and is home to more than 80 million specimens – one of the world’s most important collections of natural history. It is an irreplaceable record of the planet’s astonishing diversity. The Library and Archives of The Natural History Museum contain one of the most exciting and comprehensive collections of natural history literature and artworks anywhere in the world, covering all natural history subjects from the 15th Century to the present day. Stand M69

Smiley Goes Clubbing Smiley’s longstanding association with the music scene dates back to the 1970’s, when the brand was adopted as an icon for the peace and love movement. For 2016 Smiley teamed up with the world-famous superclub Sankeys, renowned for its dance music heritage and world class line up of DJ talent and established global music icons, to create exciting events based promotions throughout the summer. This new partnership was born out of Sankeys launching its new club night Dance 88/89, which pays homage to the golden-era of 80s and 90s dance music born out of the London party seen. The collaboration saw Smiley at the heart of the club’s famous events, featuring heavily throughout the clubs production activations throughout its global venues. Throughout the summer, the Sankey’s team was armed with Smiley flags, stickers and a variety of promotional materials to spread a message of peace love and happiness to the partygoers throughout Ibiza.

Above: Natural History Museum intends to grow its portfolio into puzzles, gifting, homewares and furnishings.

Off To Uni “This has been a momentous year for The University of Oxford, with new licensees signed around the world,” commented Chris Evans, md of Oxford Limited. “New categories have opened up such as food & beverage and eyewear, as well as new territories from Mexico to the Middle East.” With new licensee announcements in the wings, Oxford highlights showcased on

Stand E70

Wise Words

Imperial War Museum’s (IWM) unique collections continue to inspire and expand year-on-year and their archive is perfectly placed to service the ongoing consumer trend for nostalgia licensing and British heritage. New toys and games licensees are Above: Lagoon Group’s latest now poised to launch products in the UK Imperial War Museum toys. from autumn 2016, inspired by the museum’s design collaboration with Hemingway Design in 2015. The licensor also continues to expand its gift and homeware category with the appointment of new giftware licensees. It has launched a giftware range with Widdop & Co entitled ‘Words of Winston’, based on iconic imagery and memorable quotes from Winston Churchill in addition to products featuring the Spitfire, Vulcan and Lancaster. Stand R10

Above: A range of 10 Oxford teas are poised for launch.

the Global Icons’ stand will include the first menswear collection generated by the five year exclusive deal with IDT and the first University of Oxford game and puzzles from Clementoni. Wallpaper licensee, The Paper Partnership, will launch the second collection of Oxford-inspired designs, while the Oxford Range of ten teas, six biscuit flavours and four chocolate assortments are poised for introduction into retail in the USA, India and Europe. Stand N100 LICENSING SOURCE BOOK EUROPE 2016

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Puppy Love Pink Key Consulting has a new canine resident on its stand this year – Slush Puppie! which joins successful programmes for Kellogg Vintage and Pringles. The licensing programmes for the three brands are at different stages of their evolution, and so naturally the objectives for the brands reflect this. The Vintage Kellogg programme is building on the solid base of existing licensees in housewares, gifting and apparel, by looking for more creative ways of executing the vast library of available images. Above: Kellogg Vintage programme is going from strength to strength. Pringles has been in the market for only a year, but has already seen success with product in housewares, apparel and a popular Pringles puzzle from Gibson Games. PKC will be revealing new innovative product concepts based on the core demographic and brand identity to inspire potential licensees and retailers. Slush Puppie in contrast is entering the licensing arena for the very first time, with licensees sought in the apparel, accessories, gifting, toy and food categories.

Stand P22

The Science Of Fun Proving that science is far from boring, IFLScience was launched as a Facebook blog page in 2012 by Elise Andrew, who had a passion for science but also and a Above: IFLScience puts desire to make science accessiblethe fun into science. to everyone. The Facebook page now has over 25 million fans and the website reaches 75 million unique visitors a month. The online store www.Ilovesciencestore.com shares a similar success story and the brand has recently launched a UK facing e-commerce store. IFLScience has partnered with licensing agents One Entertainment in USA, Global Merchandising Services for the UK and Untapped Agency for Australia and New Zealand and is working with Brown Trout, Star Gifts, Zazzle and in the middle of signing a global book deal with an international publisher. Stand M20

Sport And Country Brands with Influence is taking its influence from the TV, with stationery and gifts drawing on the ongoing success of BBC studios Countryfile, gifting and apparel featuring BBC’s Springwatch and gifts, clothing and accessories with a sporting theme courtesy of Match of the Day. On a different theme, the RNLI will also be presenting a new range of designs to retailers and suppliers, which The RSPB is working with new partner, Wild Republic, to produce plush birds with sound.

Pop’s Been Tango’d

The snack world is about to get a whole lot tangy-er, with Poptang - Apple Tango and Orange Tango flavoured popcorn. In a deal brokered by Start Licensing, Yumsh Snacks has combined high quality popcorn with the tangy taste of Tango, to create Poptang a gluten, dairy, GMO and MSG free popcorn. Tony Goodman, ceo of Yumsh Snacks, said: “Yumsh Snacks are renowned for their premium quality popcorn and 'Free From Plus' credentials. These have been intrinsically woven together with two sensational flavours from Tango - an iconic UK brand. The result is a fizz-tastic new snack, which will tang the socks off the nation."

Stand B66

Saddle Up

Rocket Licensing’s portfolio has grown considerably in recent years, with a key area of growth being special interest and lifestyle brands. Joining the agent’s recent additions including The Edward Stanford Cartographic Collection, AZ Maps and Gold’s Gym, Rocket has also been appointed to represent the leading manufacturer of customised motorcycles, Orange County Choppers. Focusing on the brands core values of power, strength and legacy, Rocket is assembling a consumer products programme for bike enthusiasts aged 30-65, across apparel, gifts, bike and automotive accessories, garage accessories, publishing products and sporting goods. Stand F5 Below: Rocket Licensing is to represent Orange County Choppers.

Stand F12

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Young At Heart

Left: MTV is the voice of youth culture.

The voice and champion of youth culture for 35 years, MTV’s reach now expands across on-air, SVOD, social media, apps, live events, promotions, on the ground events, and consumer products. The brand has identified three key category segments for growth for licensed MTV product – fashion, technology and lifestyle. New style guides for fashion will leverage collaborations like the recent one with Marc Jacobs, while a new global partner will help bolster MTV’s credentials in technology. The first new launch in the lifestyle category is energy drink MTV Up! currently rolling out across international markets. Above right: A stitch in time with British Museum fabrics. Stand N10

History In Fabric The British Museum has licensed Arley House, a designer and manufacturer of bespoke fabrics, to produce a range of British Museum fabrics illustrated with designs drawn from the Museum’s collection of objects. The range will draw inspiration from the British Museum’s Ancient Egypt and Asia collections. Each image will be expertly reproduced by Arley House’s own in-house colourists and designers on to a wide variety of luxury printed linens, cottons and velvets suitable for cushions and upholstery. These exquisitely produced fabrics will deliver colour and character to a wide variety of room schemes. The core market for the Arley House range is expected to be design-loving homeowners from young adult upwards, although the diversity and unique look of the range is certain to attract a wider range of buyers.

A Royal Appointment Inspired by the gardens, architecture and interiors of London landmarks including the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace and Kew Palace, GP & J Baker is launching a collaboration with Historic Royal Palaces. The collection incorporates three pattern books covering luxurious fabrics. Another key launch for Historic Royal Palaces this autumn is the seventh collaboration with high-street retailer Hobbs, inspired by Queen Victoria and Kensington Palace, which ties in with the ITV Series ‘Victoria’. Sandy Verdon, creative director of Hobbs, said: “We are delighted to be launching our latest collaboration with Historic Royal Palaces. Kensington Palace, the Royal Ceremonial Dress Collection and obviously Queen Victoria have provided great inspiration for our design team.” Below: Historic Royal Palaces has collaborated with Hobbs for the seventh time.

Cosmopolitan Driving

Above: Mii by Cosmo is designed to appeal to modern women.

Seat and Hearst Magazines International have partnered to create a special limited edition of the Mii, Seat’s urban utility vehicle, in a deal brokered by IMG. The new Mii by Cosmopolitan, which will initially be available across almost 30 territories in Europe, is being co-created by Seat designers together with Cosmopolitan editors and readers. Seat and Cosmopolitan began collaborating in early 2015 to develop a car that connects with modern women. Over the course of 18 months, Cosmopolitan’s global creative team, regional editors and readers from across Europe provided feedback to shape the design of the Mii by Cosmpolitan, and helped in the development of the specific accessories included in the new model. LICENSING SOURCE BOOK EUROPE 2016

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MAHIKI, THE ORIGINAL TIKI BRAND, IS LOOKING FOR INTOXICATING PARTNERSHIPS FOR 2017 AND BEYOND.

CMY

MAHIKI IS FLIRTATIOUS, CONFIDENT, ADVENTUROUS, SPIRITED AND WELL-TRAVELLED. NEEDS SIMILAR TO CREATE THE PERFECT COCKTAIL. MAHIKI RUM ROLLING OUT FROM Q4 2016, PUBLISHING FROM Q2 2017. FOR FURTHER INFORMATION PLEASE CONTACT: AIDAN TAYLOR-GOOBY AIDAN@MODESTMANAGEMENT.COM 020 7384 6410

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Making A Point

How to get buyers to like you

Retail is the cornerstone of the licensing business, but how well do licensors and licensees actually know the people who hold the key to success for their brands? Will Stewart, a former retail buyer himself and now md of The Point.1888, gives his top tips on how to get buyers to like you. Below: Will Stewart,

md of The Point.1888.

ur industry likes to believe we are ‘retail focused’ and ‘love working directly with retailers’, but in reality we are terrible at understanding the gatekeeper to our success. Retail buyers are incredibly busy and their performance is incredibly visible – every day the whole company can see how they are performing against budget and last year. Not performing? You won’t last long. The level of stress and workload the buyers undertake is way beyond what the licensing industry understands. Business is about people and customers are ten times more likely to buy from you if they like, trust and respect you. In general buyers will detest most of their suppliers so these are my top tips to get buyers to like you. Most of this is not pretty, but it’s effective. Left & above: The Point.1888 has secured collaborations between Oliver Bonas and Innocent, and John Lewis and LEON, which is an exclusive for the retailer. Will Stewart has enjoyed an extensive retail career and is now md of The Point.1888. He has bought everything from nappies to Kit Kats, having worked at Sainsbury’s, Kingfisher, Woolworths (sniff) and the John Lewis Partnership. The Point 1888 aims to bring brands, retailers, manufacturers and charities together to create long-term sustainable partnerships. It delivers incremental, market leading product collections that will increase brand awareness, increase consumer engagement and increase brand love. It donates 11% of its profits to charities that have an emotional connection to each collaboration. helloyou@thepoint1888.com www.thepoint1888.com

• Be nice Sounds obvious but buyers have incredibly stressful jobs and unless you have a friendly tone you will be ignored. Never get angry/short/abusive with a buyer – it will never work regardless of how much they have over promised and under delivered. Never expect them to be nice in return. • Be creative Buyers get a huge number of suppliers contacting them with the next big thing, over 100 new approaches a week in most cases. To stand out think of something original. One of the best approaches I had at John Lewis was the Caterpillar luggage catalogue that was always sent with a KitKat and a tea bag with the message – take a break and review our catalogue. I never bought the range but at least they got a response each season! • Be responsive If a buyer asks a question, any question, answer it immediately. Always keep on top of emails and have their numbers stored in your phone. They will only call when they need something urgently. • Don’t be afraid of exclusives Amazon sells everything and undercuts everyone. Retail is a bloodbath and has been for many years. Exclusivity is incredibly important for retailers to maintain their stupidly low net margins. Timed exclusives allow your product to get a great launch partner and work out which products will be the best sellers for when you roll out market wide. • Don’t bullshit Never say you can deliver something unless you can 100% deliver it. You have one chance to get your product listed. Once a buyer wants something they will want it immediately. • Don’t nag/hound/hassle/chase Not an easy one – your product will make them £millions! However, constant hassling is the easiest way of getting junk mailed. Try to vary your approach – start with an engaging email, follow up with a call, try targeting the assistant buyer. Your aim is purely to get five minutes of their time to review the opportunity. If you get the review you are in the top 5% of approaches. • Accept rejection If you are lucky enough to get a ‘not interested’ from a buyer then you are one of the lucky failures. Most ‘no’s’ are delivered with silence. If you get ‘a no’ then just bide your time. Buyers move very frequently, in most cases far too frequently. When a new buyer is in place, try again. • Be the buyer’s bitch The best way of securing any listing of any product at any retailer? Always do exactly what the buyer wants, in the format they want it, and on the timescales they want it. Simple.

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CMY

STAND P22

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LICENSING AGENT

Richard Pink Pink Key Consulting Ltd 54 Salters, St Michaels Mead Bishopâ&#x20AC;&#x2122;s Stortford, Herts CM23 4NX, UK T/F: +44 (0) 1279 505 455 M: +44 (0) 7859 362 323 E: richard@pinkkey.co.uk W: www.pinkkey.co.uk

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IN CONVERSATION WITH… TLC

Reason To Celebrate Celebrations will be kicking off, in impeccable in style, on the eve of Brand Licensing Europe, when TLC takes over part of the Serpentine Sackler Gallery to mark the company’s 20th anniversary. LSB talks past, present and future with co-founder Angela Farrugia.

was so way out of my comfort zone, it was rather scary,” Angela Farrugia admitted to LSB back in June. Was she referring to leaving the safety of a leading licensing agency to set up TLC with her kindred spirit Melvin Thomas? Was it due to the complexities involved in licensing deals with A list celebrities David Beckham or Jennifer Lopez (recently announced)? Was it about leaving the UK to set up an office in New York (as she did for eight years)? For the vast majority of people any of these scenarios would have given all but the

Inset: Angela Farrugia way out of the comfort zone doing a skydive as part of TLC’s 20th anniversary fundraising challenges. Bottom: Angela Farrugia with her “work husband” of over 20 years at the inaugural Brand & Lifestyle Licensing Awards event in April at which she was presented with the Brand Ambassador award.

“

Above: Angela was involved in the recent David Beckham Biotherm deal.

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most confident of business people the collywobbles, but Angela Farrugia has taken them in her stride. In this case, the rare admission of fear was something that took Angela to new heights (literally), a skydive on the morning on the first day of Licensing Expo in Vegas, before the show opened. A daredevil in business maybe, but jumping out a plane thousands of feet up in the sky was not something Angela Farrugia had on her ‘to do list’, but formed part of a mighty impressive charity fundraising programme for global street children charity, Railway Children to mark TLC’s 20th anniversary. “We have had 20 years of being lucky in life and business, so felt we wanted to give something back in this important year,” said Angela.

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IN CONVERSATION WITH… TLC Inset: The TLC London team on one

The fundraising initiative, which spans all 20 TLC of their many challenges for Railway Children shortly after the B&LLAs. offices (now part of the Global Brands Group), has smashed the original target of raising £20,000, though Angela is keen to keep the actual amount raised a secret until the party on October 10. In keeping with the ‘20’ theme, the fundraising programme launched on April 20 (and has continued on the 20th of every subsequent month) with a 24 hour cycle challenge to bike 2,200 miles with all the offices participating, either on static bikes or out on the open roads all over the world. That was a memorable date in Angela’s diary for another reason too as it coincided with the inaugural Brand and Licensing Lifestyle Awards (B&LLAs) at which she received the very first ever Brand Ambassador award. the years, as well as an affectionate While TLC’s initial focus nod to Melvin, who she refers to as was on entertainment her “work husband”. brands, they spotted the “Melvin and I work incredibly well potential of brand together because he is anchored in licensing way before reality – and I’m not. I can always tell almost everyone else. you where we want to be, but I don’t Angela admits it was necessarily know how to get there!” initially an “uphill For someone not so good at struggle” to convince ‘journey planning’ Angela (and TLC) brand owners that their Above: Jeep is one of the global have not done so badly over the last two decades. IP really should be utilised brands for which the Global Brands Now part of the large CAA-Global Brands Group has developed an impressive in other directions, licensing and retailing lifestyle Group, with a joint venture with Iconix, Angela business for. There are now 600 winning over licensees Jeep stores. and Melvin are a long way from their and retailers to entrepreneurial startshare their up days. pioneering vision “Ownership and which is evident in leadership are two the licensing deals different things – I am with many leading proud that we fashion, auto, food founded TLC, but also and beverage and very happy that we lifestyle brands now have a much (including Coca bigger pond to play Cola, Jane Packer in!” states Angela. and Jeep) that generated an Above: Jennifer Lopez is just one of the many top Two decades ago Angela and with whom the group is involved in brand incredible $8.4billion in retail celebrities management. A Giuseppe for Jennifer Lopez capsule shoe Melvin were two individuals with collection (with Italian shoe designer Giuseppe Zanotti) sales in the last year alone. a dream to make a difference. will launch in select retailers at the start of next year. Fighting back the tears, They were two ambitious Angela gave a gracious acceptance speech, in entrepreneurs with high hopes. Skydive or no which she paid tribute to the many people in that skydive, they have definitely scaled the heights. room who had been part of the TLC journey over LICENSING SOURCE BOOK EUROPE 2016

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Tending the RHS garden

The green scene

Inset: Gabriel Ash was heavily involved with the St Ermin’s project, supplying a greenhouse for the rooftop garden. Below left: RHS licensing manager Cathy Snow (right) with director general Sue Biggs at the press unveiling of the St Ermin’s rooftop garden earlier this summer. Bottom: Burgon & Ball has been enjoying success with its range for gardeners.

This year has seen the RHS significantly step up its licensing programme, with strong sales of product across the board being reported. Plans are now afoot for a move into the apparel space among others, as well as digging deeper into the botanical archives for more artwork and new ways to use it. LSB catches up with the charity’s licensing manager Cathy Snow to find out more.

hile the Royal Horticultural Society has worked with some licensees for over 20 years, just recently its licensing programme seems to have moved to another level. There are currently more than 50 licensing agreements in place – with a large presence in the gardening and gifting categories (both for inside and outside the home) – all utilising the glorious images which are held in the RHS Lindley Library. And there’s more to come too – the RHS is looking to expand further into the apparel, food and toy categories over the next few months. “We look for partners who understand the values of the Greening Grey Britain organisation and the positive Over the summer, the RHS revealed its partnership with St Ermin’s Hotel in impact that gardening can have London, which has seen the creation of a special rooftop garden – a series of on people’s lives and well-being,” flat gardens linked by walkways atop the elegant Victorian building. Explaining how the collaboration came about, Cathy says: “One of our Cathy Snow, RHS licensing licensees – Gabriel Ash – told us they were supplying a greenhouse to a manager, explains to LSB. “Our London hotel for its rooftop kitchen garden. The hotel was more than happy programme is carefully balanced, for us to host a press event there [which involved 24 RHS licensees], and one of our RHS gardeners has been helping the hotel gardener develop the flat with a good spread of roof space ever since.” experienced licensees with One of the RHS’ current campaigns is Greening Grey Britain, with the excellent distribution channels organisation encouraging everyone to plant a garden, pot, window box or small space wherever they are, but especially in urban areas. and partners who have “St Ermin’s is keen to be green, so there seemed to be a natural affinity,” excellent craftsmanship selling Cathy adds. to niche markets.”

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Tending the RHS garden

This solid mix of partners means that despite the unpredictable Licensee success British weather, the RHS has seen Two of the RHS’ three top licensees in terms of best some strong sales of its licensed selling product are within product across the board so far this the gardening sector, year – with Cathy revealing that a explains Cathy. record high in royalties was returned Burgon & Ball has developed a range of to the end of June. endorsed tools and gifts for Several licensees are also enjoying gardeners, while Apta has success outside of the UK. Cathy pots and planters which are Above: The RHS Wildflower Collection has sold by over 1,000 garden continues: “A number of our recently been launched by Whichford Pottery. centres throughout the UK. licensees are enjoying considerable Markets in Japan and export business to the Far East, Australia are also performing well. Australia and also the US. Other Wax Lyrical is the top gifting licensee for the brand with its range of home fragrances. licensees have plans to expand Cathy continues: “Then we have a cluster of significantly growing deals ranging abroad, too. We have also enjoyed from greenhouse (Gabriel Ash), china and textiles (Churchill China, Royal success in the Scandinavian Worcester, The Present Company, Ulster Weavers), stationery (Frances Lincoln, Carousel Calendars, Michael O’Mara, Padblocks), toiletries (Bronnley) and countries and across Europe.” many more. Future growth is also being “There is also a growing ‘made in the UK’ specialist group of licensees such as earmarked in the apparel category, Sitting Spiritually (bespoke benches and swing seats), Whichford (hand thrown with Cathy saying the RHS is keen to terracotta pots and planters) and Moorcroft (fine art painted pottery).” develop both practical outdoor clothing and high Left: Frances Lincoln has expanded its fashion. Meanwhile, childnotebook, wrapping-paper books and notecards range. specific product is also moving towards a target being targeted. of £1 million which it has “We’re keen to create a been asked to generate fun and informative range for the organisation of products for children, so within the next two years. they can start to enjoy the As well as new categories and territories, the RHS garden with their parents will also delve deeper into the vast botanical and grandparents and to archives to release more artwork for licensees and encourage horticulturists look for new ways to for the future,” Cathy use it. explains. “Our work with “I hope the licensees schools – and the feel we’ve created plenty Campaign for School of promotional Gardening – is hugely opportunities this year – important to the I certainly feel RHS organisation and we licensing has stepped up hope to create a gear,” enthuses Cathy. merchandise that sits Inset: The Original Muck Boot Company supplies “We are really with this. RHS-endorsed exceptionally proud of “And, as we grow so gardening footwear. our licensees and the much fruit and veg at products they create every RHS garden and under our brand. endorse many products to help gardeners get the “I genuinely feel that the RHS has something for best crops, we wanted to look at developing a everyone through every season. I can’t think of any food offering, too.” other charitable organisation that has such a diverse The future certainly seems rosy (excuse the pun) remit and a broad worldwide reach and appeal.” for the RHS in the licensing arena, and it is steadily LICENSING SOURCE BOOK EUROPE 2016

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istoric Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. Our palaces are famous across the world, they attract over 4 million visitors a year and includes a world heritage site. Our licensees have access to Britainâ&#x20AC;&#x2122;s rich royal history with inspiration taken from the best designers, craftsmen and architects of the day; Peter Paul Rubens, Jean Tijou, Christopher Wren and William Kent to name but a fewâ&#x20AC;Ś

With a current licensing programme covering home, garden, tabletop, fashion, jewellery and gifts, we are looking for more partners to embrace our cause and enrich their product range.

For licensing queries please contact: Emma Saunders Retail Business Development Manager Licensing@hrp.org.uk Tel: 020 3166 6844

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Be inspired by the past design and create for the futureâ&#x20AC;Ś

GP & J Baker Palace Maps linen

Gardens

Hobbs Feather brooch

Collections

Halcyon Days Chapel Royal china

Fashion

Interiors

Architecture Clogau Gold Tudor Rose ring

Hobbs Tulip Border coat

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IN CONVERSATION WITH… CPLG

It has an enviable track record with entertainment properties, and now CPLG is expanding and developing the brands side of its business, working with the likes of Billboard, Tony Hawk and Parental Advisory among others. LSB chats to Libby Grant, who is spearheading the move, about what we can expect going forward.

Brand guardians C

PLG is arguably most closely associated with entertainment brands, having enjoyed success over the years on the likes of Star Trek, The Simpsons, Minions, Mr. Men, Marvel and Star Wars. Now, the ambitious agency is developing the brands side of its business, with Libby Grant on board as global business development director to spearhead the move. “As retailers look to broaden their offering beyond the traditional entertainment properties – which may be very dependent on broadcaster, TV ratings or box office success – brands give them potential for longterm revenue, resonance across multiple markets and a low risk way of diversifying range and offering instore,” Libby explains to LSB. Libby certainly has the brand pedigree to make the move a success. As a founding partner and director of Fluid World, she helped to turn Hello Kitty into the biggest girls’ brand in the UK and also turned Chupa Chups into a lifestyle brand. Most recently, Libby has been working on cult design brand tokidoki and interior design company, Designers Guild. Earlier this year, CPLG signed the rights to Billboard and will be building it into lifestyle categories, while, having launched in Sports Direct, the Tony Hawk brand continues to go from strength to strength (see separate boxed story).

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Inset: CPLG is aiming to extend Parental Advisory into new fashion and lifestyle categories. Left: Libby Grant, global business development director, CPLG. Below: Stationery is just one of the categories CPLG is looking to target with St Andrews Links.

Parental Advisory has also joined the brands roster, with CPLG taking on the rights to licensing across EMEA. The brand – which was originally made with the intention of alerting parents of potentially unsuitable material for younger children – has already been seen in retailers such as Urban Outfitters, Forever 21, H&M, ASOS, Primark and New Look on apparel. CPLG is aiming to continue to extend the brand out into new fashion and lifestyle categories. On top of this, CPLG is also taking a more lifestyle approach to the aspirational brands associated with sport in its portfolio, such as St Andrews Link and RFU.

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IN CONVERSATION WITH… CPLG

Inset: The Tony Hawk brand launched in Sports Direct last year.

Members of the board

Libby explains: “Some sports brands have very similar foundations to lifestyle brands. They have a strong heritage, often an extensive archive and true multi-generational emotional connection with their audience, making it quite natural to extend into non-sporting goods products.” Representation agreements on two more brands are due to be announced shortly and, now that the infrastructure is in place, CPLG will surely be looking to add to this in 2017. The agency is also looking to hire a design manager who will report in to Libby – they will work on supporting the growth of brands through style guide creation, concepts and visuals. Libby concludes: “We want to become recognised as a global player in brand extensions, attract the best talent and truly strike the balance between our entertainment and brand business.”

Tuned up Influential music brand Billboard believes there is an opening in the marketplace for an assortment of products and experiences that “directly speak to the underground DNA of the current music landscape,” says Amy Steinfeldt Ulmann, Billboard’s director of licensing and marketing. The brand is looking to develop strategic partnerships across non-media platforms, creating an international destination for lifestyle products. Electronic accessories have already resonated well in the US, and Billboard is looking to expand on this as well as developing fashion apparel and accessories. In addition, Amy believes there is also potential in curated experiences, promotional music listening platforms, live entertainment and music venues. The partnership with CPLG covers EMEA, and Billboard is eyeing territories that have a strong awareness and following of the brand to launch. “There is great brand awareness in the UK, Germany and Spain,” says Amy. “In addition, we are exploring territories with a strong love of music and western brands such as MENA. We have created localised teams across the entire market with CPLG to ensure that we are able to explore opportunities in emerging markets with a strong passion for music and music discovery.” With new products due in the US and Asia later this year, Billboard is confident that it has a unique opportunity to further connect with its global audience. Amy puts it succinctly: “We hope to develop a globally recognised lifestyle brand that has become a destination for music enthusiasts across all genres.”

Tony Hawk is probably the most prominent athlete to bridge action sports with the global consumer market. Indeed, Henry Stupp, ceo of Cherokee Global Brands, describes the Tony Hawk Signature collection as a “complete lifestyle brand experience.” Beyond apparel, Henry is looking to target all major categories that young men and boys utilise in their everyday lives, including the likes of backpacks, bags, accessories, footwear, home, school supplies and electronics. Consumer demand for an expanded Tony Hawk product offering remains strong in the US, with Henry believing they have only scratched the surface of its potential. Meanwhile, discussions are underway to open freestanding Tony Hawk stores in both China and Japan – with the addition of skateboarding as an official sport in the 2020 Tokyo Olympics expected to be a growth driver in the region. The demand for products in the UK and Europe also continues to grow, following on from last year’s launch with Sports Direct. “The demand for more Tony Hawk signature products has been stronger than initially planned,” says Henry. “We’re pleased to report that we’ve already confirmed a contract renewal to extend the term and scope of the current licensing arrangement. “We view Sports Direct as a platform partner for expanding the Tony Hawk brand in Europe, and we continue to see our partnership as one of strength.”

Below: Billboard is looking to become a globally recognised lifestyle brand.

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Face to Face: Wild & Wolf

Inset: A

Everybody has a 'light bulb' moment, and, for Jon Cameron, co-founder and md of giftware company Wild & Wolf, it was attending a LIMA (Licensing Industry Merchandiser Association) 'introduction to licensing' seminar a dozen or so years ago. "I listened to the speaker and thought, hey, this sounds like a great idea!" Having reached the finals in two categories in the Licensing Awards and with brand new ranges just unveiled for new signings, Polaroid, Stanley Tools and Tatty Devine, it certainly was a 'great idea'.

Talk On The Wild Side W

ild & Wolf has gone from being a small distributor into a major design-led licensed giftware supplier, with offices in the UK, New York, Hong Kong and Australia and its products are now sold in 60 different countries. The company may now be owned by DC Thomson Consumer Products (DCTCP), but Wild & Wolf's cofounder is still very much in the driving seat as md Jon Cameron points out. Understandably, there's a tangible buzz in the design office, which is headed up by not one but two creative directors - Mat Thomas and Marlene Dixon who look after men's and Ridleyâ&#x20AC;&#x2122;s (a Wild & Wolf own brand), and women's and lifestyle categories, respectively. What's currently setting the creative juices flowing are three new licensing

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Above: Jon Cameron, md of Wild & Wolf. Below: The Tatty Devine range of fashion accessories and homewares. Bottom: The new Stanley men's range is aimed at hipsters and baby boomers.

signings - Polaroid, Stanley Tools and Tatty Devine â&#x20AC;&#x201C; with product ranges unveiled at Autumn Fair in September. In addition, the company will also be expanding its Orla Kiely licence into stationery in the new year. The Polaroid collection features stationery, gifts and photo frames, while Stanley Tools picks up on the heritage of the brand, which goes back over 150 years. Tatty Devine, a pioneering brand of acrylic statement jewellery, will be focusing on fashion accessories and homewares. Jon, who studied engineering design, is clearly excited with the direction the company's new Stanley range of men's accessories and gift items has taken. It features Stanley's original logo, with products ranging from accessories and wallets to personal care. "We've mixed canvas

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Below: Wild & Wolf has been pivotal to the establishment of the Happy Jackson brand, which now includes partyware, which reached the finals in the Licensing Awards.

Face to Face: Wild & Wolf

between our with leather and created designers and designs with appeal to both Ted Baker." hipsters and baby boomers Interestingly, Jon alike," he explains. By says that in the past, contrast, Tatty Devine is the company has colourful and playful. We see actually found it as a credible and exciting designing men's new home and accessories giftware easier than range with lines from purses, designing women's. wallets and make-up bags to "But now that we have home storage. It's a separated them into breakthrough brand, that two categories it has provides that all important Wild & Wolf: The Lowdown definitely helped." newness especially for ● Jon Cameron founded Wild & Wolf in 2005 with his Last year, the retailers," states Jon. friend and business partner the late Richard Barson. majority of the Wild & Wolf's organic ● They had previously worked together in the banking company was growth is nothing short of industry and at World's Greatest Minds, and also acquired by DC jointly owned a vegetarian cafe. impressive. "There was ● Having made a success of the cafe, they had the Thomson Consumer never a master plan or funds to launch Wild & Wolf, which takes its name Products (DCTCP). "It strategy," admits the from greeting cards based on Oscar Wilde and has been a period of self-effacing Jon. Over the Virginia Woolf, sold by World's Greatest Minds. ● Wild & Wolf's UK HQ is in Bath, with offices in New integration where years, the company has York, Hong Kong and Melbourne. we've benefitted from enjoyed a string of licensing ● The company currently employs over 100 DCTCP's expertise in partnerships with a staff worldwide. running a bigger nostalgic/heritage bent, ● DC Thomson Consumer Products (DCTCP) acquired a majority stake in the company in 2015. business, but our core including the V&A business remains the Museum, the BBC, same in the UK. However, it has Ladybird, Beano, Scrabble made a difference as to what we and Charles Buchan. can achieve in North America By contrast, Happy where our business has doubled Jackson, has a completely over the past 18 months, and we different look and feel, also have a newly opened signing it marked a new Australian office in Melbourne. direction for the company. Currently, 45% of sales come from As Jon comments: "It's been export and we look forward to good fun to work on and is increased growth a great success - the and further breakthrough was that gave us Above: Polaroid is brand new for Autumn opportunities permission to do more colourful, encompassing gifts and overseas." contemporary products such as stationery, photo frames. He adds that the the new Tatty Devine range. Part Right: Ted Baker is another key brand for principle of the of our thinking has always been Wild & Wolf for both company has always that if you see customers smile male and female gifts. been newness - "I when they pick something up have a Post It note on then there’s a good chance they will take that my computer that product to the till. People want to take happiness says 'product is the home with them.” number one thing. If Another huge success, of course, has been Ted you get the product Baker. "Being a fashion brand it's not what people right, everything else might have expected from us at the time. But follows," sums up Jon. there's a great collaborative working relationship LICENSING SOURCE BOOK EUROPE 2016

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INTRODUCING RUBIKâ&#x20AC;&#x2122;S NEW

BRAND LIFESTYLE CONCEPT SIGNATURE

URBAN

GEEK

The Signature range references the heritage of Rubik's origins in the 1970's and uses the original logo and typeface

The Urban range is a contemporary take on the Rubik's brand, which uses a more sophisticated palette and features a monochrome logo

The Geek range is a fun look at Rubik's, and focuses on the bright primary colours of the Cube with a logo featuring this palette

Clever Wood Cube Transforms Into Six Individual Stools

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AN EXCITING NEW BUSINESS OPPORTUNITY BUILT FROM THE AMAZING BRAND EQUITY OF THE CUBE The Smiley Company, which created and trademarked the world famous Smiley face in 1971, has entered into a strategic partnership with Rubik’s to expand the Cube into a new world of exciting categories and develop the business globally. Bringing a highly innovative approach to licensing which has crafted a unique brand extension for Rubik’s, The Smiley Company has created a new vision to the type of products Rubik’s creates. With its dynamic resources and decades of experience, along with

industry knowledge and the networks to really leverage the Rubik’s brand, The Smiley Company has reinented Rubik’s as a global brand for the future. This exciting partnership has focussed on building on Rubik’s amazing DNA and heritage, tapping into its roots in art and intelligence to develop a wide range of lifestyle categories to support the brand extension, whilst introducing a new segmentation across 3 consumer profiles: signature, urban and geek.

For all licensing enquiries contact tim@smiley.com or visit us on stand E70 at BLE from the 11th to 13th October 2016 at Olympia in London

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( Easter Promotion )

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Select-ive Hearing

Above: Stuart Feggans, coo, Julien Macdonald Ltd, Julien Macdonald and Damian Hopkins, ceo, Select Licensing at the Mothercare conference at Twickenham earlier this year. Below: The Smile range marked the first time that Mothercare had worked with a designer.

It may have been founded just two years ago, but Select Licensing is building a reputation for its work with mid-market and premium brands, developing partnerships that significantly enhance its clients businesses and brand IP. With collaborations between Julien Macdonald and Mothercare and, most recently, Abbey Clancy and Argos under its belt, LSB meets founder and ceo Damian Hopkins to find out more.

Craft without compromise I

nterviewing Damian Hopkins, you Smiles all round can imagine how he would probably Smile by Julien Macdonald is the fashion designer's first children’s be the perfect dinner party guest. collection. It includes 31 pieces His career to date in the fashion of ready-to-wear jersey casuals and limited edition occasion wear industry has involved bringing for girls and boys – from newborn up to two years old. “This was the first time that Mothercare had worked with a collaborations with the likes of S Club 7, designer and it has been a really good relationship,” says Damian. Robbie Williams, Atomic Kitten and the “Julien really enjoyed working with the team and he was very Kardashians to global retail, as well as hands on with the designs. A lot of the influences come from his working with well-known entrepreneurs, couture collection.” The collection will be expanded in the autumn with a home range including Simon Fuller of 19 including strollers, buggies and car seats among other items. Management to Sir Philip Green and retail guru John Hargreaves, the founder services; firstly a brand extension licensing service. of Matalan. You get the sense though that The other element is that we look at how we can Damian is far too much of a gentleman to tell open up the right partners in new international tales out of school. territories for our clients.” Damian founded Select Licensing two years ago. Damian’s latest success is teaming up model Still something of a well kept secret in the Abbey Clancy with Argos for her first jewellery business, Select Licensing broke cover earlier this line, called Adore. A full set of over 20 items will year having helped to put together the launch in the retailer’s Christmas Gift Guide this childrenswear collaboration with Julien Macdonald year, with Abbey having been heavily involved in and Mothercare. their design and creation. As well as Julien, the company’s client base “We’re still a relatively young company,” Damian includes Nicole Fahri, US-based women’s premium continues. “But we have already gained a jersey business Velvet, fashion brand Lipsy (for wonderful portfolio of international brands and we which there is a bedding line launching with Next have already closed on some pretty significant this autumn) and high-end men’s apparel deals. 2017 also looks very exciting as we have a specialist Wolsey among others. couple of new clients coming on board and some “I saw a gap for a company targeting the midother interesting deals in the pipeline. market and premium sector, really working with “I’m pleased with what we have achieved in two brands in a collaborative way to enhance them,” years, but there is much more to come.” Damian tells LSB. “We offer our clients two

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Sports State Of The Nation

Inset: Asda reacting to customer needs with Umbro.

It’s All

Kicking Off! We’ve still got a couple of months to go, but 2016 has been a cracking year on the sports front for the UK. We’ve seen the most successful overseas Olympics ever, success on the roads of France, world champions a plenty and the emergence of a new football super power in the Premier League! This success is clearly being felt off the pitch too. LSB talk’s tactics with some of the key players in the sports licensing industry.

George @ Asda Debuts Umbro Partnership George @ Asda has got off to a great start with its new partnership with global sports brand, Umbro. In what is the first time that George has partnered with a sports brand, under the terms of the partnership George is now selling an exclusively designed range of Umbro sportswear, leisurewear, footwear and accessories. The first collection went on sale in May 2016, ready to capitalise on an anticipated 5.9%* uplift in the sports retailing market this year. The range is available within the George department of Asda stores and online, while 20 of Asda’s biggest stores house a dedicated Umbro areas showcasing the range. The deal marks Asda’s latest move to sharpen its offer in response to customer needs. Managing director of George, Nick Jones, explains: “Umbro is the perfect partner for George – both brands have longstanding heritages built on innovation, but we also share the same values, and are passionate about delivering quality affordable products. Nick continues: “With over three quarters of shoppers purchasing branded sportswear for their kids, this latest partnership with Umbro is a great example of how Asda is extending this focus - listening to what customers want and acting to meet their needs” * Research from Mintel, conducted in 2015 to review the sports retail market and look at expectations for the year ahead.

An Admiral Performance Sainsbury’s has upped its commitment to the heritage sportswear brand Admiral, with the launch of a capsule range of performance wear, exclusively to the supermarket. This builds on the launch last year of the Admiral Gold and Retro collections in Sainsbury’s. The new performance range comprises 18 pieces of active wear, which launched into 60 stores in August and will be stocked through to Christmas. Picking up on the strong trend for innovative performance, the range consists of quick dry, antibacterial and shower

resistant fabrics and finishes. The products are priced £12-£25. Head of menswear buying for Sainsbury’s, Seth Harrington commented: “The success of Admiral's relaunch last year paved the way for the brand’s development into sportswear. With the rise in ath-leisure culture, we saw 2016 as the perfect time to create and launch the Admiral Performance range.” In addition, there are new Gold and Retro branded Admiral ranges for AW16 which take inspiration from classic British casual wear, including a Harrington jacket, check shirts and premium mod parka.

Above: Performance enhancing Sainsbury’s. LICENSING SOURCE BOOK EUROPE 2016

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Be A Part Of It PG Live takes you on a creative journey to the very heart of the greeting card world - get in touch now to be part of next year’s fun.

Save The Date Next year’s show takes place from 6 - 7 June.

See You Next Year! Tuesday 6 - Wednesday 7 June Business Design Centre, London

+44 (0) 1635 297070 @PGLiveLondon www.progressivegreetingslive.com

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Sports State Of The Nation

Making it Personal Personalised Football Gifts has moved into a larger space in the Old Trafford Museum and is offering visitors a new range of personalised merchandise. Using the latest in green screen technology, the visitor’s image is instantly manipulated to appear alongside Above: New product from their favourite Personalised Football Gifts. Right: The sky is the limit players in the tunnel at Old for the West Ham bubbles! Trafford or even signing for Manchester United. Earlier in the summer, Personalised Football Gifts began creating a range of brand new, fully personalised, football merchandise, including phone covers, t-shirts, cushions, flip-flops, sunglasses, towels, pet range, sports bottles, travel mugs and gym bags. The business is also now offering in-store personalised merchandise solutions with a number of new clubs including Arsenal, West Ham and Celtic FC.

Silverstone’s Fast Drive

West Ham Takes Licensing In-House Following a successful 12-year partnership with Copyright Promotions Licensing Group (CPLG), West Ham United Football Club is to bring all its licensing activity in house from January 2017. Now that the Hammers have taken up residence at London Stadium, the iconic former Olympic Stadium, the Club is seeking to grow and develop the licensing programme, both within the UK and internationally. Licensing and brand manager Tracey Stratton, who joined the Club from BBC Worldwide at the end of July, said: “I have joined West Ham United at an incredibly exciting time for the Club. With the ambition we have and the growth we can achieve, the sky’s the limit.”

Below: BWI Merchandising is launching its Silverstone heritage range.

Silverstone, the home of British motor racing and the premier motor racing destination in the UK, recently appointed Blonde Sheep Licensing as its Silverstone’s global licensing agent. As one of the most well-known circuits in the world, with almost 70 years of racing history, Silverstone has a heritage that is recognised around the world. The initial focus for Blonde Sheep Licensing is to build on this history and heritage by creating a range of products using photographic images, past programmes and memorabilia, which times well with the 70th Anniversary in 2018. BWI Merchandising, the partnership between Bioworld and NJ Screenprints is the first to tap into this and will be launching a range of heritage apparel in select retailers pre-Christmas this year and expanding into wide distribution from spring-summer 2017.

Above: SLG kicking off with MOTD.

Switch On To Match Of The Day

Brands with Influence has announced a new deal for Match of the Day toiletries and gifts. SLG has agreed an exclusive deal for Marks & Spencer which will see the first product in-store from this month. Commenting on the deal, SLG’s Lucy Beresford said: “SLG is delighted to have partnered with BWI to develop this exciting collection of Match of the Day products for football enthusiasts to use both at home or in the locker room!” LICENSING SOURCE BOOK EUROPE 2016

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Sports State Of The Nation

Inset: Chelsea helping to grow sports licensed merchandise.

Chelsea Hosts Sports Merchandise and Licensing Show The Sports Merchandise and Licensing Show returns to Chelsea FC’s Stamford Bridge on Monday 14 November, for the third edition of the popular show. The Show will provide a platform for licensees and suppliers already working in, or looking to break in to the sport merchandise industry, the opportunity to showcase their products to a host of key customers. This year’s instalment of the Show will see the return of regular exhibitors, including Forever Collectibles, Sourcelab, Scoredraw, Brecrest, Hy-pro, GB Eye and Storm International, alongside many new exhibitors. In addition, many organisations providing vital services to the licensing and merchandise industry, including intellectual property, retail and ticketing systems, and brand security companies are also exhibiting. Previous editions of the show have been well attended by a host of key personnel in the sports merchandise industry. Delegates include sports brands aiming to acquire new licensees, clubs looking for new suppliers to their stadium stores, and retailers wanting to stock sports licensed product.

Inset: Tottenham’s best financial year.

Inset Pyramid is working with Arsenal.

Pyramid Gunning For It Pyramid International has announced that it is working with Arsenal FC, to bring to market a complete range of licensed products, including posters, 3D images and doormats from September this year. Below: New SoccerStarz this season.

New Signings for SoccerStarz Creative Toys SoccerStarz will be marking its fifth anniversary with a new mini football figure range launching in the autumn. The 2” collectable, licensed mini figures will be available in both foilbags and single-figure blister packs and will cover players and managers from the Premier League and European league clubs. The SoccerStarz 2017 Edition – Elite foilbag line includes 35 SoccerStarz with five players in special away kits. Also included is a Manchester United SoccerStarz foilbag covering five players. The foilbags include refresh figures of Barcelona’s Lionel Messi, Real Madrid’s Gareth Bale, Arsenal’s Mesut Ozil and new figures, including Leicester City’s Riyad Mahrez. The SoccerStarz single figure blister pack range includes 100s of new figures including Zlatan Ibrahimović and Pep Guardiola. A mini SoccerStarz Top Trumps card will also feature in 30 of this season’s single figure blister packs.

Tottenham On Top Form During 2015-16 Tottenham Hotspur signed over 25 new licences, resulting in the best financial year to date for the programme. Over the past 12 months, the Club has signed over 14 new deals in the UK, including renewals with key licensees such as Drew Pearson, SCS Trade, Storm and Vision Sports Publishing. In terms of new business, a deal was signed with Topps to feature in its UEFA Match Attax range and Bradford Exchange will produce unique B2C gifts. Nanostad is producing 3D replica puzzles of White Hart Lane stadium while the Club signed a licence with social media apparel company Teespring creating a new way for bespoke designs to reach fans. In the global programme, Forever Collectibles extended its licence with the Club to North America, due to the growing popularity of Spurs in this region. Sports Endeavors renewed for a further three years to feature product on its soccer.com platform on the back of its biggest ever quarter of Spurs merchandise sales in Q4 2015. Meanwhile, the Club signed its first ever licence in South Korea with SJ Trend for a range of apparel. After signing North American agency Fermata Partners last year to represent the Club in the region, 12 new US licenses were agreed in 2015-16 alone including 47 Brand, Tervis Tumblers and Team Effort. US retailers such as Dick’s Sporting Goods, Fanatics and Lids have also engaged with the Club.

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Good Going On Royal Ascot

IMG has been busy working with the 305-year-old Ascot Racecourse, to create a licensable assets portfolio that includes the brands of the historic racecourse itself and its flagship event, the world's most prestigious racing showpiece, Royal Ascot. LSB chatted with IMG’s UK licensing director Gabrielle Sims to learn more of the licensing plans for the brand.

Inset: A sense of occasion at Royal Ascot. Below centre: Designs to capture the DNA of the brand.

Under Starters Orders W

ith Royal Ascot attracting close to 300,000 spectators over five days and £33m of retail spend attributable to those race-goers on fashion and beauty products alone, interest from lifestyle orientated licensees and prestigious brands has been, understandably, considerable. “The initial response has been fantastic,” says IMG’s UK licensing director, Gabrielle Sims. “Ascot already has a renowned global appeal which meant we’ve been able to hit the ground running.” Gabrielle highlights the potential of the Ascot programme when you consider what people associate it with – not just the horse racing itself, but the fashion and social elements and its famous royal heritage. “Our target audience stretches across both male and female, racing fans and brand savvy non race-goers alike,” explains Gabrielle. “Part of our strategic approach is therefore to extend what is one brand, with two personalities, enabling us to target two different markets, the fans and consumers of Ascot, as well as those of Royal Ascot.” The core Ascot brand will be a year-round lifestyle programme with a focus on sporting, equestrian and outdoor influences. IMG will take a more fashion and luxury-led approach to Royal

Ascot, working with branded partners and focused more on the spring and summer seasons. Gabrielle advises that several deals are imminent across categories including hats, accessories and fashion. Talks are ongoing with other potential partners across a broad range of products from apparel, bags, leather goods, and homewares – including a design by Sophie Allport for a range of china, stationery and memorabilia. Meanwhile work on an elegant style guide has just been completed which, using a combination of existing assets and a variety of creative styles, will deliver themes and packaging that really capture the brand’s DNA. In addition, and as of spring next year, IMG will manage the on-site retailing on behalf of the racecourse. Shops will be situated in three different key locations at Royal Ascot in June, with a single shop at seven other meetings between May and October. “Ascot is quintessentially British and as such, we are currently targeting British brands to tie in with the sense of occasion, culture and pageantry of both the course and its iconic royal connections,” adds Gabrielle. “Throw in the facts that Ascot holds some of the biggest race meetings of the year and is set to benefit from a new TV deal with ITV and it has everything needed to grow into an enduring programme”. LICENSING SOURCE BOOK EUROPE 2016

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the original

sports merchandise & licensing show is back at the bridge

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Chelsea FC are hosting the Sports Merchandise & Licensing Show, to be held on Monday 14 November 2016 at Stamford Bridge.

Book a stand with us and in return we can offer you: Low and super competitive prices, email now for a quote: merchandiseshow@ChelseaFC.com On site facilities: two modern and stylish hotels with preferential room rates, plus two top class restaurants, Marco Grill and Frankieâ&#x20AC;&#x2122;s Sports Bar & Diner Easy transport links

To book a stand or to register free of charge as a visitor, visit:

sportsmerchandiseandlicensingshow.com 201 00251

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16/09/2016 15:16

EXPOSÉ TRAVEL – Your one-stop shop for all Licensing and related exhibitions worldwide. Exposé Travel is proud to be working with the Licensing Industry, helping our clients with flights and hotels wherever you may wish to go. If you go to any of the following exhibitions, then contact Exposé and we will be pleased to help you to get the best possible rates:

Dubai International Licensing Fair – 14th and 15th November 2016 International CES, Las Vegas – 5th to 8th January 2017

Hong Kong International Licensing Show 9th to 11th January 2017 London Toy Fair 24th to 26th January 2017

Nuremberg International Toy Fair –1st to 6th February 2017 Toy Fair New York – 18th to 21st February 2017

International Home & Housewares Show, Chicago – 18th to 21st March 2017

Book Expo America, Chicago – 31st May to 2nd June 2017 Licensing Expo, Las Vegas – 23rd to 25th May 2017

If there are other exhibitions you wish to visit then please let us know. We can help! We have some excellent, great value, fares on direct flights to all of the above, saving you up to 60% on the cheapest regular fares, without having to stay over a Saturday night, in all classes of travel. Our hotel rates are also specially negotiated, again offering great savings. We offer a great choice of hotels in all the cities and will be able to offer hotels to suit all budgets. Contact us now for any enquiries or reservations. Call us on +44 (0)1883 349576 or email us to paul@exposetravel.uk or zoe@exposetravel.uk. We look forward to hearing from you. Expose Travel 18 Croydon Road Caterham. CR3 6QB Tel : +44 (0)1883 349576 Website : www.exposetravel.uk

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ROVIOOVERVIEW IN NUMBERS BRAND

Rovio in numbers $347M

FOR THE ANGRY BIRDS MOVIE AT THE BOX OFFICE (AND COUNTING)

6B TOONSTV

#1 IN

COUNTRIES FOR ANGRY BIRDS MOVIE

VIDEO VIEWS

26M FACEBOOK FOLLOWERS

2B YOUTUBE VIEWS

300 OVER

130 130 PROMOTION PARTNERS

300 LICENSEES

3.5B

GAME DOWNLOADS SINCE 2009

480M

GAME DOWNLOADS IN 2015

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INTRO

203

From game to franchise

hen Rovio launched its 52nd game in December 2009, we had no way of knowing at the time that a mere six and a half years later, we would see that game’s origin story being told as a blockbuster 3D animated film, shown on movie screens all around the world and reaching No. 1 at the box office in 52 countries.

But we did know something: that these oddly compelling fowl balls and the world they inhabited were vivid enough to thrive anywhere, not just in their native habitat on your smartphone screen. That’s why we called the game “Angry Birds” and not, say, “Slingshot.” From the beginning, these characters and their motivation – why so angry? – mattered. A universe was hatching. It was this passion for character and storytelling that eventually enabled Rovio to branch out into publishing, consumer products, animation and more. Today, with the global success of The Angry Birds Movie, I think we can fairly say that we have arrived as a fully-fledged entertainment house. We are overflowing with ideas and stories – and not just in the Angry Birds universe. New IPs like Nibblers, Storm Sisters and Kit^n^Kate have us very excited. The past six-and-half years has been a remarkable ride, but I believe we’re only just getting started. Kati Levoranta, CEO Rovio Entertainment

contents

01_Intro_Contents_v2.indd 1

The birds are back in town

Bringing Angry Birds to life

Introducing the Hatchlings

Branching out

Start your engines!

Get in touch with us

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BRAND OVERVIEW

Inset: The Angry Birds Movie has lifted Rovio’s business to a whole new level.

The Birds Are Back In Town The Angry Birds Movie has catapulted the brand back into the spotlight around the world, taking Rovio from a games developer to a global entertainment brand in the space of six short years. And there’s still much more to come from Rovio and its world-famous flock.

ovio Entertainment is having a phenomenal year across all aspects of its business. Thanks to its thriving games unit, the company earned €76.4 million in revenue for the first half of the year – an increase of €10.3 million year-on-year – even before profits from the blockbuster Angry Birds Movie hit the books. The film, meanwhile, has opened at number one in 52

countries – including China and the US – and so far grossed more than $347 million at the global box office. While the movie may have caught the critics by surprise, it was no surprise to the Rovio team that it has done so well around the world. “Everyone involved was

Get out, go see: Rovio develops LBE concept Rovio is not in the business of owning or operating theme parks itself, but working with partners and licensees, its location-based entertainment portfolio keeps growing. In April 2016, the furious flock took their place in popular culture with their very own appearance at Madame Tussauds London in an immersive, interactive exhibit that is now touring different Madame Tussauds locations around the world. This autumn, the Telus World of Science in Edmonton, Alberta sees the global launch of Angry Birds Universe, a hands-on experience developed with Imagine Exhibitions where participants get to ‘be the bird’ and learn about science, technology, engineering, arts and mathematics. Angry Birds World, a theme park in Doha Festival City in Qatar, is set to open in February 2017. Rovio has also developed a comprehensive new LBE theme park concept, a kind of style guide for built environments, that partners can easily follow or adapt.

02-03_Overview_Angry Birds 2016_v4.indd 2

so passionate about the project,” says Tuomo Korpinen, president of Rovio Animation. “The movie was four years in the making and the team really took its time to ensure we delivered a world class product. The animation quality was absolutely exceptional and of course, we had a fantastic story – the fans finally got to find out why the birds are so angry!” Rovio produced the film independently with Sony Pictures Above: The Entertainment Hatchlings were handling the the stars of a series of viral marketing and animations leading distribution, up to the release of the movie. but the whole project was very much driven by Rovio, with a lot of emphasis placed on telling the story and developing the characters. “We spent a lot of time on the characters and making a back story for each one,” says Tuomo. “The producers

23/09/2016 12:24

BRAND OVERVIEW Below: High-profile promotion around the world lifted The Angry Birds Movie to the number one spot in 52 countries.

and creative team were able to create this beautiful world and characters that the audience could truly love. The richness of the Angry Birds world and the depth of character really opens up great opportunities for future content development, whether that be another film – which is already in development – short-form animation or something else altogether.” The movie wasn’t just a hit at the box office; it has also cemented Rovio’s positioning as a global entertainment franchise. Yes, Rovio may have cut its teeth on mobile games, but there’s no doubt about its ambitions to build on its success across all platforms. “We are now truly an entertainment franchise covering animation, gaming, publishing, consumer products and location-based entertainment,” says Alex Lambeek, Rovio’s Chief Commercial Officer. “We’ve got a unique franchise that appeals to a wide demographic,” continues Alex. “The animation and consumer products target a younger audience, while the games appeal to a slightly older demographic. Games are still an important part of our business, but not our sole focus now.”

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hilarious and viral animations leading up to the release of The Angry Birds Movie. The Hatchlings will also be teaming up with the Blues – the manic trio of young bluebirds known to Angry Birds fans since the original game – for a new weekly animated series on ToonsTV, Rovio’s direct-to-consumer video platform with more than 6 billion views. “The Hatchlings is our big focus for the first half of 2017 and our franchise roadmap reflects this with animation, publishing, games and consumer products all based around these cute, loveable little Above: Bomb at birds,” says Alex. “Angry the LA premiere. Birds as a brand has Below: Fans at traditionally appealed the premiere in Helsinki. to males – certainly our consumer products program has always had a strong bias towards boys aged 5 to 11 years, but the movie made us more genderneutral and now we’ve got the Hatchlings, which is very much geared towards young girls.” It’s been a very exciting year for everyone involved with Rovio, and it’s not over yet. “The movie has really lifted the brand to a whole new level,” One of the new games in says Alex. “The movie was just development at Rovio will feature the beginning. There’s still a the Hatchlings, characters first whole lot more to come.” introduced in a collection of

Franchise Roadmap

FEATURE FILM

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THE BLUES, PIGGY TALES SHORT-FORM

NEW SHORT-FORM ANIMATION CONTENT AND SEASONAL SPECIALS

NEW FILM IN THE MAKING…

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COMING IN 2017

Introducing…The Hatchlings The Angry Birds Hatchlings were unexpected stars when a Facebook post of them singing Deck the Halls went viral last November. Now these adorable little chicks are about to have their own animated series, a mobile game and range of consumer products.

irst released on November 30, the Hatchlings’ adorably fractured attempt at Deck the Halls spread like wildfire online, quickly becoming the single most shared Angry Birds-related content in the franchise’s history. The one-minute long YouTube clip has had over five million views and was shared over 385,000 times on Facebook. “The Hatchlings YouTube clip started as something we

did as a bit of fun to promote the movie around holiday season,” says Tuomo Korpinen, President of Rovio Animation. “We were very surprised that it was so popular. The Hatchlings are very loveable and cuddly and just seemed to hit a note with audiences, particularly mums who have young ‘hatchlings’ of their own.” The success of the Hatchlings spawned a further four short clips and the short film The Early Hatchling Gets the Worm, which appeared on the big screen before select screenings of The Angry Birds Movie. The Hatchling material is included with the DVD, Blu-ray and digital releases of The Angry Birds Movie, and the Angry Birds’ next generation will feature in a new weekly animated series for ToonsTV in the first half of 2017. A new mobile game is also in the works. Rovio is working with partners to bring the Hatchlings to consumer products. The core target group is girls ages 5 to 10, with key categories in toys, apparel, back-toschool and accessories. Left: Examples of products using the new Hatchlings Style Guide.

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COMING IN 2017

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Start your engines! Next fall, a high-oinktane vehicles-themed Amazing Egg Race will hit the gas on the cheerful mayhem at the heart of the franchise.

he hapless hogs of the Angry Birds universe are well-known for their wobbly ‘pigineering’ and slapstick flair for crazy contraptions. The Angry Birds Movie also gave viewers a sidesplitting look at what passes for porcine transport, with rickety airplanes, cars and other vehicles careening through the film’s climactic showdown. It’s around these hilariously haphazard vehicles - and the Bad Piggies and Angry Birds behind the wheel - that Rovio is building its

05_Pigs Vehicles_v5.indd 3

franchise roadmap for the latter part of 2017. Piggy Tales, the hit ToonsTV series that focuses on the loveable green villains’ foibles, is now in its third season and set to return next year for a fourth. The new season will reveal, among other things, more of Pig City and its inhabitants’ ingenious ‘solutions’ for getting from A to B. Rovio is also working on a book publishing program, consumer products, games and marketing

promotions in support of the Amazing Egg Race theme. Buckle up and get ready!

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208

DIGITAL TO PHYSICAL

Bringing Angry Birds to life Angry Birds was one of the first, and arguably the most successful, mobile games to embrace the physical world of consumer products. Now in 2016 it is leading the way again and blurring the lines between digital and physical entertainment.

ngry Birds is a natively digital brand, so it’s no wonder that a key component of its marketing for The Angry Birds Movie was a new augmented reality (AR) game – Angry Birds Action! The game wasn’t simply a ‘tie-in’ with the movie, but a glimpse into the future of Rovio’s plans to bridge the digital and physical world. Below: Angry Angry Birds Action! Birds Action! was released to coincide with The Angry Birds Movie.

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was released as a prequel to the movie in April. It is a standalone game, but the real fun comes when fans scan in BirdCodes, which can be found across Angry Birds merchandise and promotional materials. When scanned, the BirdCode unlocks augmented-reality bonuses and mini-games. “We have more than two dozen BirdCodes, all of which

do slightly different things when scanned,” says Tracey Small, Vice President of Product Development. “For instance, the BirdCode on one of the movie posters reveals a 360-degree interactive hut with all of the movie’s characters that you can take selfies with.” In addition, game players can fling virtual PEZ candies at pigs by scanning the BirdCodes on Angry Birds Movie PEZ dispensers; play a whack-a-pig mini-game by scanning BirdCodes on McDonald’s products and play an exclusive mini-game by scanning a BirdCode on LEGO Angry Birds playsets. Going to see The Angry Birds Movie in person also unlocked additional content in the game. “We put the Angry Birds characters and story at the centre of a truly 360-degree experience this summer, which

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DIGITAL TO PHYSICAL bridged digital and physical entertainment like never before, and with more than one billion BirdCodes to be found out in the wild, at a scale never seen before either,” says Rovio’s VP Games Miika Tams, who led the Action! project. Rovio sees a lot of potential of AR and virtual reality (VR) in future product development, as Tracey explains: “We want to offer physical products that offer consumers a digital premium, or complement their digital lifestyles. Angry Birds Action! and the associated BirdCode campaign showed the way. AR also adds a new fun dimension to physical spaces and can be a great tool for retailers, helping

Right: BirdCodes on H&M apparel unlocked extra content in Angry Birds Action! when scanned.

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Below: More than 1 billion BirdCodes were printed around the world. When scanned they unlock power-ups and extra content in Angry Birds Action!

to draw people to physical locations.” Rovio sees ToonsTV, its VOD platform, as becoming increasingly important for linkages between digital content and consumer products out in the real world. “It’s a logical place for us to take the next step in AR,” says Tracey. There’s still a lot in development, but Rovio’s guiding principle is to remain focused on the everyday consumer experience. “It is important for Rovio to make the digital linkage feel natural and actually add value to the products.”

Below: The Angry Birds Movie was one of McDonald’s biggest programs for an animated film ever.

Toon in to ToonsTV ToonsTV is the home of Rovio’s own animated content and more high-quality, hand-selected family entertainment shows from third parties. ToonsTV began in 2013, when every Angry Birds game also became a video distribution channel, bypassing traditional broadcast media and delivering original content straight to consumers. The standalone ToonsTV app launched in October 2015 for iOS, Android and Amazon devices, and ToonsTV is also available on various smart TV systems including Apple TV. With more than 30 channels of free, on-demand, family video entertainment, ToonsTV broadcasts Rovio’s original scripted animated series Angry Birds Toons, Piggy Tales, Stella – and, from February 2017, a new weekly series set in the Angry Birds universe that will star the Blues and their younger Hatchling sidekicks. A host of high-quality, third-party shows amplify the diverse family offering, created by partners like Aardman (Wallace + Gromit, Morph) and Toonbox Animation (Kit^n^Kate, Qumi-Qumi) and National Geographic. Gameplay videos led by stars in the fan community round out the content. Rovio continues to expand the video-on-demand service with both original and partner content. A new channel is also in development that will bring an AR dimension to physical consumer products offered by our partners. “Following the massive success of The Angry Birds Movie, we’re continuing to focus on bringing creative storytelling and humorous animated content to fans on the small screen with ToonsTV,” says Tuomo Korpinen, President, Rovio Animation.

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LOOKING FORWARD

Branching Out

Rovio continues to strengthen and diversify its portfolio by adding new IPs – spanning animation, books, games and more – to appeal to wider audiences.

ngry Birds may be the most popular and recognisable of all Rovio’s brands, but it’s not the only one. While the company’s consumer products licensing program remains focused on Angry Birds for now, Rovio has been busy working on several new IPs

with an eye toward the future. “We’ve released several new IPs over the years,” says Alex Lambeek. “And while they may not have the following of Angry Birds, some have developed quite a niche fan base. In the past we’ve mainly focused on mobile games, but we’re now working on bringing our expertise in brand building to animation and publishing.”

Nibblers Nibblers was released last autumn and stars a school of fearless fish exploring dry land for the first time. An evolved match-3 puzzle for mobile devices, it has been a quiet success for Rovio and one of the top performers in the games portfolio in 2016. “Nibblers has started to scale up and has very positive feedback on Google Play with 4.5/5 stars based on nearly 140,000 votes,” says Alex. “The characters are very strong and we’re still exploring where we can take this IP.” Left: Nibblers are colourful fruit-eating fish.

Left: Kit^n^Kate is a preschool animation.

Kit^n^Kate Kit^n^Kate is a preschool animation created by Toonbox Animation in Cyprus, and broadcast on Rovio’s ToonsTV platform. Earlier in 2016 Kaiken Publishing – the publishing arm of Rovio Entertainment acquired the world rights for Kit^n^Kate. “We are thrilled to be working with Toonbox and building on the learning aspect of Kit^n^Kate with a line of storybooks and accompanying activity books,” says Laura Nevanlinna, publisher at Kaiken. “Given how well Kit^n^Kate has been received by fans on ToonsTV, we hope to deepen our cooperation with Toonbox in other areas as well,” adds Alex.

Storm Sisters Storm Sisters is a Young Adult literary series from Indian-born Finnish author Mintie Das and Kaiken Publishing that follows the adventures of five girls who band together on the high seas. Kaiken, through its agents at The Ahlback Agency, has already sold the series into eight languages. Rovio has also started developing a TV series based on the novels. “What makes Kaiken and the wider Rovio family special is our depth of talent, transmedia expertise and global network of partnerships,” says Laura. “Anything is possible with our IPs.” Below: Storm Sisters is a series of books from Kaiken Publishing.

Battle Bay Battle Bay is Rovio’s first real-time, player vs player (PvP) game, offering players a chance to engage in thrilling five-on-five battles on the open sea with other players from around the world. “As with all of Rovio’s games, the art direction and game design are superb,” says Alex. “It is in soft launch in selected regions and initial feedback is positive, especially on the multiplayer aspect.” Above and left: Characters from Battle Bay.

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CONTACTS

Get in touch with us Our agents EMEA France, Iberia: Biplano Licensing SA, jordir@biplano.com UK: Bulldog Licensing Ltd, robc@bulldog-licensing.com Germany, Austria, Switzerland: Lizenzwerft GmbH, peter.bichler@lizenzwerft.de Italy, Switzerland: Maurizio Distefano Licensing, maurizio@mdistefanolicensing.com Russia, CIS, Baltics: Mega License, nz@megalicense.ru, abm@megalicense.ru Scandinavia, Benelux: NLC, hm@nordiclicensing.com (Benelux), ihb@nordiclicensing.com (Nordics) Central and Eastern Europe: ELC, fmentes@eulico.com (Poland), mtsiatsiou@eulico.com (Greece), yvas@eulico.com (rest of territory)

AMERICAS Canada: Segal Licensing, Stuart.Pollock@segallicensing.com USA: food and beverage: Brand Central, jodi@brandcentralgroup.com lexi@brandcentralgroup.com Mexico, Latin America: Tycoon Enterprises, victoria.uribe@tycoon.mx Argentina, Uruguay, Paraguay, Bolivia: IMC, Laura.Adelstein@imclicensing.com.ar Brazil: Tycoon Brands 360, erica.giacomelli@tycoon360.com.br Chile: Tycoon Chile S.P.A., victoria.uribe@tycoon.mx GLOBAL LOYALTY CAMPAIGNS

TCC, jody.rodger@tccglobal.com, julia.klimenkova@tccglobal.com

Rovio contacts

Turkey, LDI mtengiz@ldi.com.tr

NAM: Darren Kyman darren.kyman@rovio.com

Israel, LDI danan@ldi.co.il, keren@ldi.co.il

UK, France and Spain: Justin McGiffin justin.mcgiffin@rovio.com

Arab countries, 20 Too pierre-yves.reungoat@20too.com Africa: CLM, Jacques@clmsa.co.za, Graham@clmsa.co.za ASIA

India & SEA: Anurag Sachdeva anurag.sachdeva@rovio.com MENA, Germany, Australia: Daniel Jay daniel.jay@rovio.com Finland, Promotions: Tiina Mikkonen tiina.mikkonen@rovio.com

Hong Kong, Macau, Taiwan, PRC: Charactopia Licensing Limited, Sangkil_lee@ktlicensing.com

Eastern Europe, Italy, Nordics, Benelux: Magdalena Biernat-Heikkinen magdalena.biernat-heikkinen@rovio.com

India, Sri Lanka, Bangladesh, Nepal: Dream Theatre, jiggygeorge@dream-theatre.co.in

Russia, Promotions: Simo Hämäläinen simo.hamalainen@rovio.com

South East Asia: Pacific Licensing, Neal.rudge@pacificlicensing.com

Latin America: Priscilla Sánchez Best priscilla.best@rovio.com

Japan: Sony Creative Products Inc, kazunari.miwa@sonymusic.co.jp

China: Vincent Ye vincent.ye@rovio.com

AUSTRALASIA

Korea, Japan: Sue Choi sue.choi@rovio.com

Australia and New Zealand: WP Brands, lim@wpbrands.com.au

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Charity Fundraising Event For The Light Fund The Southern

Light Fund Quiz Royal Oak Room, Arsenal FC

Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts 7.00pm - Quiz ends approx 10.30pm T he cost is £65 per person and this includes food Registered charity 1145596 www.lightfund.org

Directions to Emirates Stadium Getting to Emirates Stadium is simple, London’s comprehensive publictransport system will take you within a fewminutes walk of the ground where clearly located pedestrian signs will help you find your way on-street. Your Name........................................................................................................... Tube and Rail Both Arsenal and Holloway Road Stations (Piccadilly Line)are around three Team Name (e.g Braindead).............................................................. minutes walk fromthe ground.FinsburyPark (Victoria /PiccadillyLines and overground rail)and Highbury & Islington (Victoria Line, North London Line, overground rail)stations are around 1 0minutes walk from Emirates Stadium Company Name(s).......................................................................................... and should be slightly less crowded than Arsenal Station. Kings Cross is the main station for overground rail and is also served by many Address.................................................................................................................. underground lines.To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or theVictoria Line to Highbury & Islington. Alternatively, a short overground rail journey of one stop will take you to .................................................................................................................................... Finsbury Park station. Bus .................................................................................................................................... Buses are fast and convenient with connections passing the ground on all sides. Main bus stops are located on Holloway Road, Nag's Head, Seven Sisters Road, Telephone ........................................................................................................... Blackstock Road and Highbury Corner. Direct, high frequency services from much of north and central London travel within five minutes walk of the ground. Walking e-mail...................................................................................................................... Local pedestrian routes will be clearly signposted from all local transport gateways directing you along approved routes to the stadium Signature.......................................................... Date...................................... For further information on travel in London please visit www.tfl.gov.uk

Please go to the Arsenal website which provides information regarding hotels; http://events.arsenal.com/general-information/accomodation.html

Number of teams (teams should comprise 4-8 people) =

Number of tickets £65 each =

WE DO NOT ACCEPT AMERICAN EXPRESS I enclose a cheque made to The Light Fund for £.......................................................................................... Please debit my

Visa Electron

Mastercard Maestro

Solo with the amount of £.......................................................

JCB

Card No:

Valid From: Expires:

NAME AND ADDRESS

Security Code:

Name

(Thesearethelast 3numberson your signaturestripon theback of your credit card)

IF YOU PAY BY CREDIT CARD, WE NEED THE NAME OF THE CARDHOLDER AND THE CARDHOLDER’S ADDRESS (IF IT IS DIFFERENT TO THE ADDRESS ON THE LEFT)

Organisation Address

Name Organisation Postcode

Address

Telephone E-mail

Postcode

To send the form to us, post to: LIMA UK, attn: Ryan Beaird (rbeaird@licensing.org) LIMA UK, Gloucester House, 399 Silbury Boulevard, Milton Keynes, MK9 2AH. Telephone bookings to 01908 303665. (Please ensure cheques are made payable to The Light Fund and not to LIMA)

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SPORTS AT BLE 2016

Strong Sporting Line-Up Reflecting the growth in global sport licensing and a focus on the UK for many well-known international sport clubs and associations, Brand Licensing Europe (Oct 11-13) has once again put out a strong sports team for this year’s show. LSB showcases some of the sporting talent at Olympia.

A View From The Dugout Anna Knight, brand director, Brand Licensing Europe sums up the show’s sporting prowess. “In keeping with the wider Above: Moto GP now has Above: Anna Knight, brand licensing industry, sport 70 active licensees. director, Brand Licensing Europe. licensing is an increasingly Below: BLE is The definitive showcase event for the sports licensing industry important part of Brand Licensing Europe and we with leading brands such as Arsenal pledging its support once again. are delighted to see a wide range of sports represented at this year’s show. BLE continues to invest in and support this growing field and once championship, comprising an eight month calendar again, the upstairs of Olympia will be the focus for with 18 races across 15 different countries. our sports exhibitors, the show With over 70 active official The BLE Team Sheet licensees, MotoGP has become an floor plays host to a wide range of Among the sporting exhibitors are: sports. With an increase of 25% of iconic brand in motorsport and is adidas – AC Milan (stand P12) sport exhibitors from last year, BLE adidas – Real Madrid (stand P14) widely recognised in sports really is now regarded as the licensing. Its licensing agreements Arsenal FC (stand Q20) Chelsea FC (stand L22) definitive showcase event for the now cover an increasingly CPLG (stand C30) sports licensing industry.” extensive array of products Dorna Sports (stand P21) targeting a wide range of age FIFA (stand M25) Manchester City FC (stand R18) groups. At BLE it will be Dorna Sports National Basketball Association showcasing some of the latest (stand Q15) product launches. S.L – Stand D21 Paris Saint-Germain (stand L55) Dorna Sports S.L is an international sports management, marketing and media company. Since 1991 Dorna has held the exclusive commercial and licensing rights to the FIM Road Racing World Championship Grand Prix, otherwise known as MotoGP. With over six decades of history of elite competition, MotoGP is the world’s premier motorcycling

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SPORTS AT BLE 2016

Chelsea Football Club – Stand L22 Chelsea Football Club is one of the largest clubs in the world, with 412m fans globally. The on-field success of the four-time Premier League Champions has elevated the brand to become one of the most recognisable in the globe. The club has operated a licensing programme for the past 16 years, and now boasts in excess of 70 licenses globally, and licensing agents in many key territories. Chelsea FC is now looking for new licensing opportunities to further grow the brand, in the UK and internationally.

Right: New signings on and off the pitch for Man City.

Manchester City - Stand R18

Above: Le Tour is partnering with Sports Direct.

CPLG Reveals Le Tour de France Plans - Stand C30 Having renewed its deal as licensing agent for Le Tour for the UK and Eire, CPLG has just announced a brand new partnership with Sports Direct. The direct to retail deal will see a range of t-shirts, polo shirts and hoodies launching spring 2017. Looking ahead, CPLG has some ambitious plans to drive the brand forward and is looking to secure licensing partners for key product categories, such as souvenir merchandise, publishing, homewares, accessories, as well as promotional partners. Work will also be undertaken to develop performance and lifestyle product ranges to create an all-round proposition for the Tour.

It has been a busy year for Manchester City’s retail and licensing team. In the last 12 months it has signed licensee agreements with over 40 new licensees in territories around the world, from Argentina to Poland to China and Australia, while simultaneously launching an entirely new club crest and, with it, a complete brand overhaul. This has allowed the team the opportunity to clear the retail market with outdated product and launch a number of new product ranges that are in keeping with where the club is moving to in the future. Looking towards the 2016/17 season, the club will be capitalising on the excitement of a number of new signings and the appointment of new manager, Pep Guardiola. Domestically, Manchester City continues to see strong growth from its headwear and accessories licensee 47’ Brand, both through its own club channels and at wider retail. Overseas, the club will continue the expansion of its licensing programme in a number of territories, notably in key growth markets of North America (with its agency Fermata Partners) and China (with its agency PPW) where it is launching a DTR programme with retailer Jack & Jones across approximately 500 stores in China through licensee The Bestseller Group. In Malaysia, the club has expanded its range of health and beauty products with established retail brand Dashing.

RFU Crystal Palace And Le Tour – Stand C30 CPLG’s sports portfolio this year will be focusing on Tour de France (see above), RFU and Crystal Palace Football Club, each of which have exciting developments on the horizon. Tour de France, reveling in the excitement of the completion of the 103rd race, sees a licensing programme being bolstered by a host of licensees coming on board. RFU with CPLG has enjoyed a fantastic year, with the Grand Slam in March, a new style guide on its way, the renewal confirmed and a Licensing Awards win. The successful partnership is sure to escalate and develop in the next five years. Crystal Palace Football Club is due for some interesting expansion in the coming months with licensees coming on board to be part of the club’s programme.

LICENSING SOURCE BOOK EUROPE 2016

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WHERE BRANDS

3. PRE-BOOK 1-2-1 meetings with brand owners using the free Matchmaking Service 4. LEARN from industry experts with over 20 free seminars available

CONNECT WITH 300+ OF THE BIGGEST NAMES IN LICENSING:

It’s the only gathering of all licensees, retailers and brand owners in Europe so we have to be there. Very impressed with the ‘look and feel’ of the show.” VP Licensing Europe , IMG

Organisers of:

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Official publication: