Licensing Source Book Autumn 2019 by Max Publishing: Print, Digital Media + Events (London)

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™ & © Universal Studios.

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WELCOME

Leader

Inset: (Left to right) LSB’s Jakki Brown, Rob Willis, Samantha Loveday and Ian Hyder.

Patrol and Hey Duggee, through to Harry Potter, iven that 2019 so far has been rather Friends, Toy Story and classic brands like Peter tumultuous on all fronts, it was perhaps a Rabbit and Winnie the Pooh, plus National brave move to ask licensees for their views Geographic, The Gruffalo, L.O.L. and The Lionesses to on the positives and the challenges for the remainder name just a few. of the year for this issue. Interestingly, many highlighted growth coming from However, among the well-voiced and valid concerns gaming properties and influencer brands, such as over the on-going political situation, the ever-present Ryan’s World. Then, of course, there are the big white threat of no-deal, devaluing currency, border controls character and entertainment hopes for Christmas… and risk averse retailers, there were some spots Frozen II and Star Wars: The Rise of Skywalker. of light and an overwhelming reasoning that As we head into Brand Licensing Europe and that ‘we’re all in it together’. all-important final quarter, there is still a lot to be Many have been searching hard for new thankful for. Retail may still be risk averse, but it opportunities – and some have found them… be that doesn’t seem to have retreated from licensing growth with retailers such as Aldi, Lidl, Poundland, completely (with the threat of generic product B&M and The Range or thinking outside the box and taking away sales having been a worry for some adding different types of brands to their portfolio. In licensees earlier in the year). the case of Smiffys it has been proactive enough to And, as a number of licensees pointed out, create a Posh Politicians dress-up kit and masks Christmas will still roll around on December 25… ready for ‘Fright Night’ on October 31. We hope you enjoy the issue and we’ll see Meanwhile, on the retail side of the fence, those LSB you at ExCeL. spoke to at The Licensing Awards product judging day cited a host of brands which were Samantha Loveday, Jakki Brown, Ian Hyder, With performing well for them. These ranged from Rob Willis, Keith Pashley, Fiona Pavely, Katie e: su is is th preschool favourites such as Peppa Pig, PAW on Roberts-Mason and Michelle Board. Nickelode Special The LSB Team n Publicatio

Samantha Loveday - Editor Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Rob Willis - Publishing Director Fiona Pavely, Michelle Board, Katie Roberts-Mason and Keith Pashley Wordsmiths Extraordinaire Mark Grayson – Creative Director Tel: 020 7700 6740 E-mail: hello@max-publishing.co.uk Copyright 2019. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

Publishers of

ISSN 1234 567.

@licensingsource

LICENSING SOURCE BOOK EUROPE 2019

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CONTENTS

What’s Inside? 10-17

State of the Nation: Corporate

92-95

Anime & Kawaii

happenings 20-21

Kids Insights: UK kids’ spending habits

22-25

Licensee Feedback: Hopes and challenges

26-29

Trend Focus:

98-99

David Riley’s Chapter & Verse

100-101 Downes & Out by Start Licensing’s Ian Downes

Behind the Scenes: The Licensing Awards

102-103 Brand Focus… Harry Potter

34-37

The Awards in Pictures

106-107 At The Movies

40-67

The Licensing Awards 2019:

108-110

State of the Nation: Preschool & Nursery

The Winners

111

Peppa Pig and Hunter’s

68-69

Advice on Royalty Auditing

70-73

Pinkey’s Pointers on

innovative collaboration 112-113

Brand Focus… Moon and Me

114-119 State of the Nation: Schoolers

Promotions

122-123

74-81

Retailers Reveal Their Top Picks

124-125 Introduction to Brand Licensing Europe

82-85

Retail Round-up

128-147

88-91

Face to Face with… The Entertainer

LICENSING SOURCE BOOK EUROPE 2019

BLE Character & Entertainment Show Preview

150-151

Face to Face with… Anna Knight

In Conversation with… BlissHome

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CONTENTS

153

Ten years of TOWIE

154-155 Face to Face with… Difuzed 156-159 State of the Nation: Gaming

195

160-161

In Conversation with… Activision

196-199 State of the Nation: Sports

Blizzard Consumer Products

200-201 How Eurosport is switching viewers

163

onto licensing

Introduction to Brands & Lifestyle Licensing

BLE’s Sporting Team Sheet

202

Winning Moves grows its sports focus

164-169 State of the Nation: Brands

203-218 Hasbro Special

172-173

The Bass Line: Adam Bass from

220-301 The Licensed Properties Section

Golden Goose

303-341 The Licensees’ Showcase

176-177

Face to Face with… Pink Key Licensing

342-362 Want to find out who represents which

180-181

The power behind Global Icons

brands and properties? (Licensor listings of

184-185 How the emoji company became

advertisers in this issue)

an icon of licensing success 188-189 Face to Face with… Joules 192-193 The Jockey Club’s licensing plans 194

Face to Face with… IFL Science

LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: CORPORATE

Taking care of business As we move into that all-important fourth quarter, the licensing industry has spent the summer forging new relationships – both on a corporate and personal level. LSB rounds up some of the activity. Above: Minions are back next summer in The Rise of Gru. Inset: Peppa Pig is among the properties which will join the Hasbro portfolio under the deal.

Hasbro to acquire eOne Hasbro is to acquire Entertainment One, adding a raft of hit preschool brands to its portfolio, as well as substantially expanding its storytelling capabilities in TV, film and other mediums. The all-cash deal – valued at approximately £3.3 billion – will see preschool powerhouse Peppa Pig join the Hasbro portfolio, along with PJ Masks and a slate of additional brands in development including the newly introduced Ricky Zoom. It also means that Hasbro has dramatically enhanced its storytelling capabilities and franchise economics in TV, film and other mediums. According to the official announcement, top eOne executives have agreed to join the Hasbro team,

LICENSING SOURCE BOOK EUROPE 2019

Universal ready to ExCeL

Universal Brand Development is heading back to Brand Licensing Europe in October, confident of making an impact with its high profile roster of properties. Anticipation is building around Trolls World Tour, which arrives in spring 2020, with the licensing programme welcoming LEGO, joining master toy licensee Hasbro to launch collections inspired by the film. Trolls also continues to inspire high-end fashion collaborations, as well as fast fashion. A capsule collection featuring classic Good Luck Trolls – designed by Jeremy Scott for Moschino – has inspired a number of fashion partnerships celebrating the 60th anniversary. New content and experiences continue to be introduced for Jurassic World. A new animated Netflix series – Jurassic World: Camp Cretaceous – plus an animated mini series – LEGO Jurassic World: Legend of Isla Nublar – are among the new offerings, while live arena show, Jurassic World Live Tour, debuts in the US this autumn before coming to Europe in 2021. New collaborations will also be showcased for Minions: The Rise of Gru, which hits cinemas in July 2020, with a fresh toy line from Mattel and first-time construction partner, LEGO. The DreamWorks Dragons franchise comes to the show on a high after the success of The Hidden World, while Netflix original series DreamWorks Spirit Riding Free has expanded into a host of lifestyle categories. UBD will also be showcasing the wealth of content for partners to unlock in its movie and TV archive, U-Vault.

although no further details were given. The official statement says that Hasbro expects to realise ‘in-sourcing and other global annual run rate synergies’ of approximately US$130 million by 2022. This will be driven by integration benefits, substantial savings from moving eOne’s toy business in-house and enhancing the profitability of eOne’s licensing and merchandising activities.

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STATE OF THE NATION: CORPORATE

Alpha Group’s Mark Slater-Hyndman passes away Alpha Group’s UK general manager, Mark Slater-Hyndman has sadly passed away. Announcing the very sad news, Alpha Group president, Robert He, read: “Alpha has lost a passionate and creative manager, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Mark have lost a dear friend and an inspiring colleague. Mark leaves behind a business that only he could have built, and his spirit will forever be the foundation of Alpha Group UK. No words can adequately express our sadness at Mark’s death or our gratitude for the opportunity to work with him. He was an incredible and unforgettable ambassador for our industry and proud of his association with many charitable causes including the great work of the UK’s licensing fundraising body, The Light Fund, and that of the toy industry’s charity, The Fence Club, of which he was a dedicated and loyal member. We will honour his memory by dedicating ourselves to continuing the work he loved so much.” Right: Mark Slater-Hyndman, Alpha Group’s UK general manager.

New role for BLE’s Anna Knight Anna Knight – the event director for Brand Licensing Europe – has been promoted by Informa Markets to vice president of the Global Licensing Group. Anna has spent the past two months operating as interim md for the division. Anna has worked for Informa Markets – previously known as UBM – for ten years. In her new role, she will continue to be responsible for the strategic and commercial performance of BLE, as well as Licensing Expo in Las Vegas, the annual executive conference, Licensing Leadership Summit and the group’s media division, License Global. She will also work in partnership with Informa Markets Asia in the delivery of Licensing Expo China and Licensing Expo Japan. You can read our exclusive interview with Anna on pages 122-123. Right: Anna has added a number of other events to her roster.

Picture perfect deal for CPLG Sony Pictures Consumer Products has appointed CPLG as its licensing agent for Benelux, France, Germany, Austria, Switzerland, the UK and Middle East. The deal expands on the existing relationship between the two companies in Italy and Spain, and sees CPLG handing Sony Pictures’ diverse catalogue of film and TV properties. This includes the Ghostbusters and Jumanji franchises, plus the upcoming Vivo (featuring original songs from Lin-Manuel Miranda), Breaking Bad, Better Call Saul, Outlander, YouTube series Cobra Kai and back catalogue classics such as The Karate Kid. “CPLG’s influence and pedigree in representing entertainment Above: Ghostbusters is among the properties properties in these EMEA territories CPLG represents. appealed to us when seeking a licensing agent to represent our diverse slate of properties and franchises,” said Jamie Stevens, evp Sony Pictures Consumer Products.

Anne Bradford joins Poetic Brands Anne Bradford has taken on a new role as director of Poetic Brands. Anne – who was previously general manager of Blues – will be focusing on building a childrenswear, babywear and accessories division. “Over the past few years Poetic Brands has seen significant growth on adults and we believe that there is a huge opportunity to grow into further areas,” Anne commented. “While the retail landscape continues to present challenging times, there is still a large growing market place out there to be serviced. “Consumer habits may have changed, but the demand is still there for clothing, fashion and most importantly licensing. Licensing plays a key part in so many babies and children’s lives as they develop transitioning from one favourite character or show to another.” Anne continued: “We have already had a significant amount of interest from licensors and retailers with regards to this new area at Poetic Brands and we are looking forward to progressing these conversations further.” Right: Anne will build a childrenswear, babywear and accessories division.

LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: CORPORATE Below: New designs include this hyper realistic art sketch style mug.

Newmoji brand set to hit market

The Smiley Company is to introduce Newmoji to the industry at Brand Licensing Europe. The range of new emoji style icons – which has been some two years in the making – will provide a modern and creative take on the format while driving continued revenues for retailers and licensees, believes ceo Nicolas Loufrani. The Newmoji programme has been focused so that it is complementary to the company’s existing mixed marketing strategy, developing market tiers where Smiley doesn’t already have a presence. There are two Newmoji design styles – Art and Extreme 3D – both of which have been tested on a wide demographic of consumers, with plans for the brand roll out in early 2020. “In the past couple of years we have stepped up talking to consumers through a variety of focus groups and quantitative studies, as well as taking a really deep dive into what licensees and retailers want from this market today,” explained Nicolas. “These insights told us that the market is maturing and that some consumers are looking to see new and fresh products in the market with a greater emphasis on design. The research got me thinking that now was the time for me to come back with a new iteration of the movement for communication-based on icons.”

Sainsbury’s/Asda merger blocked for ten years The Competition and Markets Authority has blocked Sainsbury’s and Asda from any possible merger until at least 2029. As well as being barred from acquiring a stake in Asda – or any of its subsidiaries – for the next decade, Sainsbury’s also cannot buy an interest in any business that has a holding interest in Asda. The same rules apply to Asda and its parent company Walmart. The move follows on from an in-depth look into the proposed merger, which was blocked by the CMA in April. The two chains are prohibited from any merger until July 8 2029 unless they receive prior written consent from the CMA.

LICENSING SOURCE BOOK EUROPE 2019

Below: The three dolls represent pilot, engineer and cabin crew.

Barbie takes flight with Virgin Virgin Atlantic has teamed with Barbie UK to show girls a variety of careers in STEM and aviation. Three one-of-a-kind dolls – pilot, engineer and cabin crew – celebrate the partnership, designed in the likeness of real Virgin Atlantic uniforms and showing ethnic and body diversity, reflecting the body types available in the Barbie line. The partnership will also include primary school visits from real life female pilots and engineers as part of a wider initiative by the airline. “By working with Barbie, it allows us to speak directly to our future generation of aviation workers, whether they aspire to be cabin crew, engineers or pilots,” said Nikki Humphrey, svp people at Virgin Atlantic.

Winter wonderland

Above: The Snowman has a strong line-up of activations

Fresh from its success at The this year. Licensing Awards, Penguin Ventures has revealed a series of new partnerships for The Snowman. Newly signed licensees for the brand – which won Classic Licensed Property at the awards – include H&A (toiletries), Armitage (pet products), Character Options (toy advent calendar), Solent (dental), Fashion UK (apparel), Westminster Collections (gifts), Bespoke77 (pudding bowls), Tom Martin (high-end baubles), Greens (cupcake kits), RTC (home fragrance), Misirli (socks for Next) and Play Press. In addition, Penguin Ventures has confirmed new experiential and promotional partners including a Snowman Christmas trail at Harold Hillier Gardens in Romsey and an exhibition at River & Rowing Museum in Henley. A growing number of cinematic screenings of the animations together with nationwide orchestral performances are also taking place.

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STATE OF THE NATION: CORPORATE Below: (Left to right) Donna Joyce, Samantha Bourne, Vicki Hamilton and Lindsay Rearden.

Below: The Point.1888 will create new branded products around Mumsnet.

The Point.1888 adds Mumsnet Rubie’s UK bolsters team

Fresh faces make an appearance at Rubie’s UK as both old and new faces come on board to bolster the UK management team. Following Holly Oldham’s return as managing director in 2018, a new-look UK management team is now in place as the licensed costume maker prepares for exciting times ahead. Samantha Bourne has made her return to Rubie’s as head of brand licensing, a newly-created role that sees the brand and licensing team come under one umbrella. Meanwhile, Donna Joyce returns as business development manager, responsible for managing the national accounts team and driving the new business growth strategy. Vicki Hamilton joins the team for the first time as UK marketing manager, bringing with her a wealth of experience in consumer insights-driven marketing and an abundance of creative flair. Rubie’s has also welcomed Lindsay Rearden to the role of design studio manager, following a hugely successful ten years at Smiffys. Lindsay will be spearheading the UK division of the new global design and development team and will be fundamental in driving the change for the future.

Bespoke77 bolsters licensed offer Mark Tomlin (below right) has made the move from licensed apparel to licensed ceramics, taking on a new role with Bespoke77. Mark has been named managing director of the ceramics wholesaler, which supplies its products to the retail and restaurant trade such as Bills. As well as the expansive ceramic side of the business, Bespoke 77 also has ranges in glass, terracotta, wood, metals and textiles. It recently launched two new Downton Abbey products tying in with of the movie. Mark, who spent some 18 years at Somerbond – most recently as director of licensing – has been tasked with building up the branded side of the business. Above: Downton Abbey is one of the first launches under Mark’s tenure.

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’. As part of the programme, Mumsnet has tasked The Point.1888 to create new branded products across categories such as home, beauty, fashion and grocery which it has identified will appeal to or solve the problems faced by its community. The Point.1888 will also seek collaborative partnership opportunities and drive demand for Mumsnet’s product testing services and its Mumsnet Rated badge, which informs parents that the product on which it sits has been tested by hundreds of parents who sign up to review products on behalf of Mumsnet. The news came as The Point.1888 celebrated its fifth birthday with licensees, overseas partners, local dignitaries, brand owners and the press at a special event at Bishop Hill ACL in early September.

The Light Fund coffers swelled Some 245 industry execs helped to raise £8,000 for The Light Fund at the annual summer pub treasure hunt, held in July. Sponsored by The Entertainer, the event took place around the historic Above: The team from Southwark/Waterloo area of Rainbow Productions London, marked by several local was victorious at the Treasure Hunt. pubs and culminating in food, drinks and networking with licensing industry colleagues at Thai Silk on Isabella Street, SE1. Teams followed a map created especially by A to Z, with a series of questions and challenges. The team from Rainbow Productions – Very Thirsty Treasure Hunters – were victorious with an impressive total of 60 points and were presented with the treasure chest trophy. At the other end of the scale, with a paltry 11 points and picking up the wooden spoon, was What’s the Question Again?, featuring execs from Aykroyds and NBC Universal. The next, and final, fundraiser for The Light Fund in 2019 is the Southern Quiz Night, which is being held on Thursday, November 21 in the Thomas Lord suite at Lord’s Cricket Ground. LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: CORPORATE Below: Just some of the members of The Products for Change Group.

Fremantle’s bumper autumn

The Products for Change Group formed

National Geographic is spearheading an industry ‘think tank’ group to not only discuss ways that the wide licensing sector could improve its sustainability, but to facilitate changes through sharing resources and championing successes. The group currently includes licensees, licensors, industry bodies as well as those from media and world of education, with plans to extend to include retailers. It is broken down into four segments of discussion: toys, publishing, fashion and carbon footprint. The inaugural members of The Products of Change Group include Trudi Bishop (Bee Licensing); Jakki Brown (Max Publishing); Paul De’Ath (Central Saint Martins); Kelvyn Gardner (Licensing International); Robert Hutchins (Licensing.biz); Peter Johnson (Creative Media); Helena Mansell-Stopher (National Geographic); Daniel McGeehan (National Geographic); Claire McNulty (National Geographic Society); Gary Pope (Kids Industries); Peter Rooke (Arts and Science); Will Stewart (The Point.1888); and Louise Williamson (The Point.1888). “We are all fully aware this is a mammoth task as it involves so many areas,” acknowledged Paul De’Ath from Central Saint Martins. “We really hope that we will be able to influence other companies to come on-board and lead change - for the good of our planet.” Below: Garfield has joined the Nickelodeon portfolio.

Viacom acquires Garfield Viacom has acquired Paws, Inc – a move which brings Garfield into the Nickelodeon portfolio. Viacom has acquired the global IP rights to Garfield and the US Acres franchises. Following the completion of the acquisition, Nickelodeon will develop a new Garfield animated TV series. Global merchandising rights to Garfield will be managed by Viacom Nickelodeon Consumer Products including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip.

Fremantle is ready for a bumper autumn of entertainment on screen, which will also give it a lift in the licensing space, too. Britain’s Got Talent: The Champions brings together the world’s most talented and memorable acts from past series of Got Talent, while well-known faces with dreams of becoming a superstar singer will be fighting for the chance to be crowned The X Factor 2019 champion in The X Factor: Celebrity. Plus in a special series of The X Factor, contestants from the series’ history compete for the title of The X Factor’s ultimate All Star. “These iconic entertainment shows, co-produced with Syco, are bringing us yet another exciting opportunity to develop product in a number of categories, especially games, gifting and apparel; particularly as we look ahead to continued broadcast of both BGT and The X Factor,” said Jenny Martin, senior licensing manager at Fremantle. “And of course we are very much looking forward to The Greatest Dancer returning in spring 2020 and the launch of some fantastic product.” In addition to the above, the revival of Supermarket Sweep – hosted by Rylan Clark-Neal – and Blockbusters with Dara O’Briain also have prospects for building partnerships and product lines. Above: The judges are ready for BGT: The Champions.

Charlotte Clisby gets Attached Global entertainment agency, Attachment – which works with entertainment talent through brand collaborations and endorsements – has launched a new licensing arm. Attachment Licensing is headed up by Charlotte Clisby, formerly chief commercial officer at Evode. The division will be looking to ‘redefine’ the relationship between talent and licensees. It wants to change the way that talent views and engages with the licensing model – helping them to understand the wide scope for multiple opportunities. Attachment Licensing has already secured a soon to be announced partnership with Ashley Wilde, which will see a new bedding collection launch across the UK high street, before then rolling out internationally. In addition, lifestyle and fashion brand Skinnydip has engaged the agency to identify and execute international licensing opportunities. Two global licensing partners are also to be announced shortly. Above: Charlotte Clisby is heading up Attachment’s new licensing arm. LICENSING SOURCE BOOK EUROPE 2019

ANNIVERSARY

One of the world’s most loved children’s books

Over 10 million books sold globally Licensing for the first time EVER! Visit Coolabi at BLE stand C222 info@coolabi.com | +44 (0)20 7004 0980 Text © Purple Enterprises Ltd, a Coolabi company. Illustrations © Guy Parker-Rees 2019.

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STATE OF THE NATION: SCHOOLERS

Blue Chalk Design opens its doors

Watch out

Long time industry colleagues Louise Hinds and Louise Nixon have opened the doors of their new design agency, Blue Chalk Design. The duo have worked together for 14 years and have 35 years combined experience in the licensing industry. Louise Hinds was most recently licensing and creative director at VMC Accessories, while Louise Nixon also worked with the licensee until the beginning of 2019, Above: Louise Hinds (left) and when she became a Louise Nixon have joined forces. freelance designer. They have worked with a raft of companies over the years including studios such as Disney and Warner Bros. Consumer Products, big name licensors such as Nickelodeon and agencies including CPLG, Fluid World and Rocket Licensing. In terms of retailers, the duo have developed product into all types across grocer, high street and online including George @ Asda, Nutmeg, Tu, Tesco, ASOS, Claires Accessories and Matalan among others.

BBC Studios has acquired the licensing rights to The Watch, the BBC America series which is inspired by Sir Terry Above: The Watch is inspired by the Pratchett’s Discworld novels. Discworld series of novels. Representation of the series includes all licensing rights across merchandise, gaming, publishing and live events. “The Watch is an exciting addition to our slate and one we’re proud to be representing,” said Rikesh Desai, licensing director consumer products at BBC Studios. “We’re looking forward to the series launching next year and to working with partners across the merchandise, gaming, publishing and live events industry.” The Watch is currently in development and is due to launch in 2020.

Gemma ceases trading after 34 years Left: Apparel and accessorise beckon for Panini.

Panini brand to expand

Sticker and trading card company Panini is looking to expand its brand into new categories. The company is teaming up with Bioworld International for a multi-territory, multi-year licensing deal which will see the creation of branded apparel and accessories. Bioworld will develop various ranges, due to hit stores in spring 2020 with initial key markets including the UK. The two companies will work together to develop collections focusing on the multiple international football collectable launches from Panini, as well as covering Panini’s 60th anniversary in 2021. Heritage materials and more modern artworks will be used to create the products.

The summer brought sad news for the industry as long-standing licensee Gemma International confirmed it would cease trading. The licensed greeting cards company had evolved to include giftwrap and partyware, supplied a wide spectrum of retailers, from the major grocers to independent card shops. In addition, it supplied greeting cards into The Entertainer toy shop chain under a brokerage model, including other publishers’ designs. Last year saw the launch of the Studio by Gemma sibling brand that was devised to appeal to independent boutiques. The news has seen eOne appoint a raft of new party, gift packaging and greeting cards partners for Peppa Pig and PJ Masks in the UK. Amscan has been appointed to produce a range of party products for both properties that will complement its existing balloon and dress-up lines; Danilo is on board to produce a range of greetings cards in addition to its existing range of calendars; and IG Design Group – which currently produces Peppa Pig stationery – will add gift wrap and gift bags for both licences.

Baa-rmy dress-up

Smiffys is celebrating the UK release of Shaun the Sheep Movie: Farmageddon with a range of new dress-up. The company’s official collection includes designs for men and women, as well as a children’s outfit, bringing Aardman’s woolly character to life for all the family. “Shaun the Sheep is a family favourite, and now, thanks to Smiffys, there’s an official outfit for the whole flock,” commented Rob Goodchild, head of licensing at Aardman. The new movie hits cinemas in October and sees Shaun and his flock plunged into an intergalactic adventure. Right: Now you too can be transformed into Shaun the Sheep. LICENSING SOURCE BOOK EUROPE 2019

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is now

WildBrain

™

See us at our NEW MIPCOM stand R7.M19 hello@cplg.com

info@peanuts.com

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KIDS INSIGHT RESEARCH

According to Kids Insight, there are 24 billion reasons to understand the UK kids’ market… as that is the amount that UK kids spend a year. Here, the company takes a look at how the children’s ecosystem continues to evolve and the opportunities and challenges that presents for the licensing industry.

Inset: Younger children are becoming more financially enabled.

The Kids

are alright

he size of the kids’ market continues to grow and, according to our latest Kids Insights data, UK kids spend a whopping £24.1 billion a year. And, not only does the market continue to grow, but the level of financial independence that children have continues to increase. We have a full breakdown over 24 categories which includes Apps, Books, Cinema, Sports, Toys and Tech – which can be further interrogated by age, gender, region and even ethnicity. And, we have a significant amount of data on not only what they are buying, but also how children spend

and save their money. One of the key trends that we are seeing is that younger children are becoming more financially enabled. Their ability and preference to shop online is increasing at a fairly consistent level and, while more children say that they are spending more money offline (58%), the gap is reducing… and if the trend continues at its current rate, in 2020 we could see online spend overtake offline for the first time in history. The rate of change in the kids’ ecosystem is staggering. It is mostly being driven by technological advancements and as so many children now have access to devices, new trends and crazes spread rapidly. A recent example of this is TikTok. At the start of the year, TikTok was relatively unknown to many and was only just surfacing in our data by February. However, between April and July it had doubled in popularity – becoming the third favourite website or platform with girls 7-10, behind only YouTube and Roblox. When it comes to significant trends, there are so many which are affecting the licensing industry at the moment. I think some of the key challenges and opportunities for properties is how technology is giving children so much greater control of what, when and how they consume content. If the content resonates and there is enough of it, children will keep coming back for more and our data shows that children

Above: Total spend in the UK for 3-18s shows savings and holidays leading the way. LICENSING SOURCE BOOK EUROPE 2019

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KIDS INSIGHT RESEARCH

Right: UK total spend for 312s shows new tech growing in popularity. Below: There is a lot of anticipation and excitement for Frozen 2. Below right: We can expect to hear more from some of the stars of the Fortnite World Cup.

Explaining INXP

who keep up to date with their favourite movies on YouTube are more likely to purchase all types of licensed products related to that film. An example would be licensed books – which kids are 45% more likely to purchase if they follow the brand on YouTube, showing the importance of having a strong YouTube presence. The constant demand for new content and content that children can ‘control’ is a fantastic opportunity for the licensing industry. Another growing area is that children are now buying licensed products related to their favourite YouTubers. This is why, in April, we started collecting data on what children are purchasing relating to not only their favourite characters, films, TV shows and sports teams, but we now also collect data on YouTube and video games.

When asked what area we think properties and licensees are not addressing enough at the moment, our response would be INXP. What we mean by INXP is ‘in experience purchasing’ where children actively purchase while either playing or interacting with an app or platform. We have seen how the kids app market continues to grow at a significant rate and, according to our data, UK children are spending more than half a billion pounds on app purchases a year. And the opportunities and challenges are significant. We saw earlier this year how FIFA made the front pages when four children spent nearly £550 in three weeks buying player packs on the family’s Nintendo Switch. We are also seeing the growth of social shopping – another aspect of INXP which means that licensees have a new channel to sell their products. We will be presenting our data and insights on INXP at Brand Licensing Europe for anyone who wishes to gain more insight into this trend.

New data this quarter shows 15% of 4-6 year-olds have purchased toys relating to their favourite YouTuber. Among fans of Ryan ToysReview, this rises to almost one third of children reporting they have bought toys.

Second half performers According to our UK data, there is a lot of anticipation and excitement around Disney properties Toy Story 4, Dumbo, Frozen 2 and The Lion King. And we think we can continue to expect strong performances for gaming properties such as Pokémon, Fortnite and Minecraft. Regarding YouTube personalities, some of the names who continue to perform well include Ryan ToysReview, Cookie Swirl C, Morgz, Tiana, Ali-A and Chad Wild Clay. And I’m sure we can expect to hear more from some of the stars of the Fortnite World Cup – including Kyle Giersdorf (aka Bugha), who became an overnight celebrity and gained 350,000 YouTube subscribers and 150,000 Twitch followers, Tfue and 15 year-old British Fortnite player, Jaden Ashman, who won £1 million at the tournament.

The Insights People specialises in research and insights on kids, tweens and teens. It surveys 1,600 kids, tweens and teens every single week across six countries including the US, UK, France and Germany. Its realtime portal is continually updated to allow our clients to spot the latest trends before their competitors. Its insight-led reports are produced by some of the top kids’ researchers in the UK and have seen it shortlisted for a number of start-up and innovation awards. To receive a full breakdown of how kids are spending their money, visit www.kidsinsights.co.uk/lsb or email Alex Rapley on alex@theinsightspeople.com. LICENSING SOURCE BOOK EUROPE 2019

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LICENSED FEEDBACK

2019 has already been an eventful year, but arguably there’s more drama to come. LSB catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.

Trouble ahead? Anthony Temple, md, Rainbow Designs “It has been an extremely uncertain and difficult time on the high street and I believe we will see further tightening into Q4 leading to the Brexit deadline. However, Christmas will still arrive on December 25 and the inevitable Christmas shopping will still happen. One new character that we are sure will capture the hearts of little ones and will appear in Christmas stockings this year is Everest, the Yeti from the new DreamWorks Animation and Pearl Studios movie, Abominable.” Right: Anthony believes that Yeti, the character from Abominable – will be a big hit.

Laura Lane, founder, My Icon Story “When looking at the challenges faced by the high street and retail landscape, My Icon Story are optimistic about what we can offer as an online gift retailer and start-up. We have the ability to be extremely agile and adaptable to new challenges like Brexit or shifting patterns in purchase behaviours. The growth in the 'experience economy' has created a greater focus on offering engaging customer experiences, but these don’t have to be in physical stores. With online sales predicted to overtake high street in the next decade, retailers and brands should look to offer standout experiences online and across multiple devices like mobile and tablet.” Right: Retailers and brands should look to offer standout experiences says Laura.

Mordy Benaiah, licensing director, Pyramid International “The uncertainty surrounding Brexit has caused the UK market to be negative over the past couple of years and the weak Pound has proven challenging, but at the same time beneficial in terms of export and getting paid on volume sales out of Asia in US Dollars. So most businesses will take advantage where possible and exploit those areas to drive profit. We have found the retail landscape in the UK changing rapidly. Traditional grocery retailers are not as active on licensing as in previous years and this has allowed the new players on the block to grow massively in this area. We are seeing tremendous growth in retailers like Aldi, Lidl, Poundland, B&M and The Range, all capitalising on licensed merchandise. Online sectors are also in growth so the swing of change where at the press of a button you can purchase instantly from the likes of Amazon, Wayfair and fast fashion from ASOS, Missguided among others. Seasonality is still key and we are looking at a very busy Christmas trading period this year with the likes of Frozen II and Star Wars heading to the big screen.”

LICENSING SOURCE BOOK EUROPE 2019

Above: Pyramid is seeing growth in new retailers says Mordy.

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LICENSED FEEDBACK

John Packard, publishing director, brands and licensing, Egmont “As ever it is really competitive for books this winter, but it seems especially so for character publishing with space squeezed by other categories. The market is much more risk averse generally, as we’ve seen in recent years, and tried and tested performers are the focus. We’ve got high hopes for October 4, the date when the activity on Frozen II and Star Wars kicks off in advance of those film releases. We also find really robust sales each year across classic characters such as Thomas, Mr Men and Winnie the Pooh. People are often looking for unique and memorable gifts which allows us to publish some Above: The Complete Thomas is among Egmont’s very special books. Mr Men as Collection new launches. an example goes all the way from stocking filler £3.99 Christmas-themed stories, all the way up to c£200 for a complete set, so there is a really wide audience for these characters reached through traditional book shops as well as value chains and online. Also publishing is the Complete Thomas Collection which is a perennial favourite. This will launch our 75th anniversary plans which run throughout 2020.”

Stephen Wanigesekera, senior manager licensing – retail marketing, LEGO “As someone who generally likes to be optimistic about the future, I’m choosing to see the opportunities that might be possible towards the end of this year. The biggest topic to address on the horizon is obviously Brexit. From a licensor point of view, this will mean licensing contracts will no longer be bound by EU laws (such as the Treaty of Rome). This will give licensors greater flexibility to make contracts specific to individual countries, meaning no more cross-border sales, which sometimes impacts licensees appointed in different EU countries for the same IP. Taking this one step further, if licensors choose to, they will be able to appoint different licensees for different channels or different retailers, for example in instances where there is a near duopoly in one category and each of those licensees

Lisa Shand, md, Blueprint Collections

“Positives for us are that L.O.L. Surprise is holding up really well at retail and continues to hold good listings in the girls’ area. We have also had a great early response to National Geographic for which the product has an ecofriendly message wherever possible. Our David Walliams collection is about to go live and we have good expectations for this running up to Christmas. The negatives are the general nervousness on the high street, coupled with weak exchange rates makes trading very challenging at the moment.” Above: General nervousness on the high street and weak exchange rates are making trading challenging says Lisa.

Martin Lowe, md, Roy Lowe & Sons “From a retail angle licensing is looking very ‘same old’, so we have to offer things by thinking outside the box and, dare I say it, what customers actually want to buy so we can stop the downward spiral of licensed sales. Looking at the problematic market of eight years old and above, gaming revenue - which is bigger than music and films We have to combined - seems to be where Above: think outside the box now says Martin. customers are spending their hard earned cash.” category manages a different set of retailers. The total impact of this will also be good for licensees too, as their MGs should then reflect what their contract carves out for them. Finally, in the event that Sterling falls against the Euro after Brexit, those licensees with European rights might see an uptick in orders from the continent, due to their export prices being lower in Euroland countries. And to be clear, these are my own thoughts and do not express the views or opinions of my employer. From a purely LEGO perspective, I am very excited that the new, character-based, LEGO City Adventures TV show will be coming to Nick Toons this September. LEGO City has been a perennial top ten toy property for many years but the addition of key characters and strong, funny animated content should help further drive demand for the toy range as well as for licensed products.” Right: LEGO City is a perennial top ten to property says Stephen.

LICENSING SOURCE BOOK EUROPE 2019

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LICENSED FEEDBACK

Joel Berkowitz, founder and director, High Resolution Design “While all this political turmoil and uncertainty has occurred as of late, it's never been a better time for us to double down on NPD. As a 4.5 year old business, this is the make or break point for us, with our main focus on finding the 'cement between the brick' brands to partner with. You certainly can't build a house without cement. In order to combat being turned away by a prospective retailer’s 'supplier streamlining', we instead have formed strategic partnerships with the likes of Wow! Stuff and Infinity Brands to let them benefit from our plush vehicle capabilities, plus deliver great product to market that we otherwise wouldn't have been able to, making it a win-win. Approaching our fourth Christmas season, we are expecting this year to be a little challenging due to the climate, but with 2020 set to be a year of substantial growth with a cascade of new product, we are prepared for the balancing act up ahead.” Above: Joel says that 2020 will be a year of substantial growth for High Resolution Design.

Phil Ratcliffe, sales and marketing director, MV Sports

Holly Humphreys, licensing and marketing manager, H&A

“There are some positives to be drawn from 2019 in that it has been a good year for both licences and product innovation. Toy Story 4 has been a big success and everyone is looking forward to Frozen II in the run up Above: Phil says to Christmas. Our new UMove 2019 has been a good year for scooter brand and licensed Dream licences and Dens have started very well indeed. product innovation. Any positivity, however, is tempered by the increasing likelihood of a no deal Brexit and a subsequent negative impact on sterling and consumer confidence in 2020.”

“We’re really excited for the release of Frozen II this November and have had outstanding retail support across the board. The challenge for our category, as with all impulse categories, will be footfall into bricks and Above: Footfall into bricks and mortar stores mortar stores over the is a challenge says Holly. Christmas period. We know key retailers have planned innovative experiential activities, which is a great strategy to drive shoppers in-store to enjoy ‘traditional’ Christmas shopping.” Below: Emma is hoping the toy world enjoys a stronger trading season in the lead up to Christmas.

Kim Bown, director, Misirli “Staying positive and even more pro-active and creative is the key. Our product category of essential items is still an area that people keep buying into. And in the adult sector we have had great success with niche licences, too. However, Brexit still keeps giving us all grief and some of the biggest issues we will face are on exchange rates and border controls for goods coming in by truck. Licensed products for us remain strong and is, in fact, growing at some retailers. However, if the exchange rates become even more difficult to work with, we will all need to review buying costs/margin expectations from supply/retail/licensee and licensor to help maintain levels of business. We will have had the best second half of the year results than we have had in the last couple of years and repeated business, so the run up to Christmas looks quite encouraging and is showing retailers are a bit more optimistic, too.” Above: Staying positive, pro-active and creative is key says Kim.

LICENSING SOURCE BOOK EUROPE 2019

Emma Weber, marketing and licensing director, Vivid “2019 has been an exciting year for Vivid as part of the Goliath group and we are already starting to see positive early reads on new Christmas launches. Ryan’s World continues to build with lots of supporting activity from PocketWatch and Nickelodeon to come in the lead up to Christmas. The breadth of games in our portfolio demonstrates that innovation continues to win through whether that be in preschool, kids, family or adult games. Crayola has enjoyed a strong Back to School season and we are planning for growth across Crayola’s Colour Wonder driven by Frozen II and Ryan’s World. The big challenge facing the industry is the decline in toy sales year on year, but hopefully with new product innovations and strong marketing activations, the toy world will enjoy a stronger trading season in the lead up to Christmas.”

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LICENSED FEEDBACK

Mark Jones, head of sales, University Games and Paul Lamond Games “The challenge is always going to be the ongoing uncertainty of the political climate and the hesitation and cautious nature this brings out in consumers. However, on a much more positive note, we are moving into Q4 which is renowned for being a prosperous time Left: New 3D of the year for the games Game of Thrones Puzzles will be and puzzles sector. highly sought after says Mark. We are heading into it with a fantastic portfolio that caters for the whole family and a significant marketing campaign that includes planned social media activity and TV advertising for several of our top lines. On top of all of this we are also launching three fantastic new products this autumn that will be extremely sought after - our 3D Game of Thrones puzzles of King’s Landing, Red Keep and Winterfell.”

Dominique Peckett, director, Smiffys “Consumers will be impacted by Brexit; with uncertainty devaluing our currency against both the $ and €, the costs of goods will no doubt rise as procurement costs increase and difficulties with UK ports stem from a potential no-deal Brexit. We are mitigating potential disruptions with customs clearances at ports by stockpiling in both our UK based Gainsborough warehouse and EU distribution centre in Germany; we must be proactive to changing market conditions and every eventuality. Smiffys’ new Posh Politician dress-up kit and masks are available in stock and sure to cause a stir for ‘Fright Night’ on October 31.” Right: Dominique and Smiffys are prepping new Posh Politician dress-up for ‘Fright Night’.

Rob Broadhurst, sales and licensing, Aykroyd & Sons “It’s hardly a unique viewpoint, but the biggest challenges for the remainder of this year are Above: Rob believes going to be driven by the ongoing there are still political clusterf**k that is Brexit and opportunities out there to be grabbed. its myriad effects which have created a rather ‘turbulent’ retail environment in the UK. Having said all that, macroeconomic factors such as these are totally out of our control, so why fret? You can’t influence the outcome, all you can do is control/prepare you or your organisation’s response to it. Also, they’re the same for everyone, including retailers and licensors, making it a level playing field, therefore the opportunities are still out there to be grabbed.”

Tim Kilby, brand director, Character World “In terms of the positives, retailers are well and truly engaged with licensing in 2019 and continue to do so heading into 2020, and there have been some real stand out successes this year. More retailers Above: We’re all in it together are stocking our products than in regardless of what 2018, in part due to others going out happens says Tim. of business leaving a gap in the category, but also thanks to some strong growth in newer genres such as gaming and retro brands, expanding the demographic appeal of our products. The key challenge facing the UK is clearly the Brexit impact on trading, but we’re all in it together regardless of what happens.”

Rachel Wyatt, licensing director, Kinnerton "I believe economic uncertainty will remain, none of us know what is ahead with the impact of Brexit. Retail will continue to buy safe when it comes to licensing, but one thing is for certain, Christmas Day will still be on December 25. When consumers chose to buy their Christmas list, they may choose to buy later holding off to see what deals come their way, be it online or in-store, which may impact the volume retail choses to commit to. We are hopeful for Frozen 2 and our classic evergreens such as Peppa Pig and PAW Patrol.” LICENSING SOURCE BOOK EUROPE 2019

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Arriving At The Finalists

The Judging Process

Inset: Just a small proportion of the products laid out ready to be judged. Right: Over 140 retailers, from many different sectors judged the product entries this year.

Take 5,000 licensed products; over 140 retail buyers; an impressive roster of property, marketing and Rising Star UK submissions; hundreds of retail nominations and several judging panels of industry experts and what do get? The Licensing Awards 2019â&#x20AC;&#x2122;s 190+ finalists in the 28 award categories, thatâ&#x20AC;&#x2122;s what! With the winners having been announced at The Licensing Awards on September 10, here we explain how the finalists and winners were arrived at.

All About The Awards

The Licensing Awards, (owned and organised by Max Publishing, owners of The Licensing Source Book and LicensingSource) recognise and reward excellence right across the licensing spectrum - in licensed merchandise, retailing execution, licensed property management, marketing promotions as well as an Honorary Achievement award for a special individual who has contributed greatly to the industry. In addition, for the fourth year running the Licensing Awards also encompass the Licensing International UK Rising Star award, which shines the spotlight on young licensing professionals under 30 years of age. The judging process for each of the different categories of awards differs in each case, duly tailored to arrive at the credible finalists and winners.

Above: The Licensing Awards website is home to the entry forms for all categories.

LICENSING SOURCE BOOK EUROPE 2019

The Product Award Categories Who Entered? Licensees and licensors were invited to enter licensed product ranges that had been launched into UK retail (or significantly modified) in year June 1 2018 to May 31 2019. All entries had to be licence-specific (ie based on one licensed property) and each entry could be for a range, rather than a specific item. The only exception to this was the Innovation Award, which could be for a specific item. Inset: Some of the licensed toys and games products that were entered.

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Arriving At The Finalists

Below: Among the judging panel this year were (left-right): Mark Court (The Entertainer), Kasha Tarasiuk (Tesco), Jay Binstead (Forbidden Planet), Caroline Bromilow (John Lewis), Pete Selby (WHSmith) and Laura Bennett (Miniclub).

How Were The Entries Judged? The judging for the product categories took place on a single day in July at the Emirates Stadium, home of Arsenal FC, which saw a massive pitchside suite transformed into a veritable ‘department store of licensed merchandise’! All entries were displayed by product category, each clearly labeled with a unique entry number and RRP for the products. The judges (all of whom are retail buyers) individually considered all entries in each category against the criteria of the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. Above: Totting up the points. They then individually selected what they deemed were the five best entries in that category. A judging form was completed by detailing the corresponding entry numbers in order of merit on the form. Points were then awarded accordingly; five points assigned to the entries judges felt were the best in the category down to one point for the fifth choices. The points from all the judges’ forms were then amalgamated to arrive at the winner and the finalists for each category. The Innovation award differs slightly from the other product category awards in that it could be for a specific product (rather than a range). For this award judges were asked to view the entries for their innovative quality – either in the product’s design, manufacture or application of a licence.

Who Judged The Entries? The entire responsibility of judging the entries to the Product Award categories of this year’s Licensing Awards lay in the collective hands of this year’s judging panel. This year over 140 different retail buyers (from right across the retail spectrum and from different buying disciplines) formed the official judging panel for the product categories. This year’s Judging Panel comprised buyers from Asda, Character.com,Debenhams, The Entertainer, FatFace, Forbidden Planet, Halfords, Hamleys, JoJo Maman, Bébé, John Lewis, M&Co, Marks & Spencer, Matalan, Merlin Entertainment, Miniclub, Moonpig, Morrisons, Mothercare, Next, Paultons Park, Primark, River Island, Sainsbury’s Argos, Tesco, Toymaster, TruffleShuffle and WHSmith as well as specialist independents. All retailers who are part of the BLE Retail Mentoring programme were also invited to join the judging panel. Inset: The judging of the product categories of The Licensing Awards took place at the Emirates Stadium in London. Left: Judging in progress!

LICENSING SOURCE BOOK EUROPE 2019

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Arriving At The Finalists The Property Award Categories

Above: The 2019 Retail Validation Panel shared the collective responsibility for arriving at this year’s worthy finalists and winners of the retail award categories.

The Retail Award Categories The finalists in the retailer award categories were arrived at as a result of an exhaustive nomination/selfnomination process followed by validation by a panel comprising over 25 top industry experts (both licensees and licensors). Thousands of nomination forms were sent out to manufacturers, suppliers and importers of licensed products inviting them to state, in their opinion, which three retailers have excelled in their retail delivery of licensed merchandise to the public in the year to May 31 2019). In addition, retailers were encouraged to selfnominate, and a growing number did so, detailing their achievements and progress on the licensing front. The consolidated results of this nomination process as well as the self-nominations were presented to a panel of industry experts. The retail validation meeting of this panel, chaired by Richard Pink (managing director of Pink Key Licensing), resulted in the finalists and outright winners of the retail categories being ratified.

The 2019 Retail Validation Panel Emily Aldridge – GB Eye Patrick Bailey – Fashion UK Mordy Benaiah – Pyramid International Susan Bolsover – Penguin Ventures David Boyne – Bravado Eva Dawes – Funko Stephanie Freeman – TSBA Helen Genia – Mattel Nikki Gie – Hasbro Dean Greasley - TDP Paul Hodgson – Forever Collectibles Richard Hollis – Rocket Licensing Holly Humphreys – H & A Eirian Jones – Universal Studios Tim Kilby – Character World Sashar Lerner – CAA Global Brands Richard North – Wow Stuff John Packard – Egmont Daniel Prince – Danilo Katie Rollings – eOne Graham Saltmarsh – Turner Broadcasting Daryl Shute – Magic Light Pictures Anthony Temple – Rainbow Designs Also present (but not voting) Max Publishing’s Jakki Brown, Ian Hyder and Rob Willis

Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions to a dedicated website. The submissions demonstrated how well the property had performed over the last year against a set of criteria. A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were then invited to consider these online submissions before giving their confidential votes for what they consider have been the top licensed properties over the last year. These votes were then validated by industry experts.

Promotional And Retail Marketing Awards Reflecting the swathe of retail activations based on licensed properties as well as a wealth of activity on the promotional side, it was a tough job for the panel of experts who judged the Best Above: Members of the Judging Panel for the Promotional And Licensed Retail Marketing Retail Marketing awards. Initiative and Best Licensed Promotions Campaign award categories. Entries for both these awards were submitted online which were considered by members of a judging panel which comprised executives from the promotional, marketing, licensing and advertising fields. They considered entries against criteria, which included the objectives of the promotion, the creative use of the licence and the campaign execution. The entries were then discussed at a judging session to arrive at an overall winner and the other finalists. The Judging Panel for these two awards was chaired by Richard Pink, director of licensing and promotions specialist Pink Key Licensing (4th from the top) with the judging panel for this award category comprising (from the top down) Barbara Robinson (licensing consultant), Kelvyn Gardner (managing director of Asgard Media and Licensing International UK), Gabrielle Sims, (head of licensing at FatFace, Clare Piggott (managing director of Larkshead Media) and Abigail Dixon, director of Labyrinth Marketing. As Richard commented: “This year’s entry submissions were incredibly strong and varied, reflecting the growing importance of licensing within the promotions and retail activations arenas.”

Rising Stars In The Cosmos The Licensing International UK Rising Star award is designed to recognise excellence among junior licensing industry professionals (under the age of 30 years old). Nominations were sought from throughout the industry with the finalists decided by a panel discussion instigated by Licensing International. Although organised by the trade association, Licensing International, the winner is presented as part of the Licensing Awards, with each of the six nominees receiving a free ticket to the event. “The new talent coming through in UK licensing is truly remarkable. All finalists have shown true achievement and promise of more to come,” said Kelvyn Gardner, managing director of Licensing International UK. LICENSING SOURCE BOOK EUROPE 2019

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Stories have always been at the heart of Penguin. For many years, these stories and characters have lived mainly in books, but now theyâ&#x20AC;&#x2122;re providing magic and wonder for all kinds of different consumer and digital products, TV series, films and live events.

Penguin Ventures was created to explore this brave new world and to bring together our licensing and consumer products business, TV and film production, retail and live event strategies in new ways to tell the worldâ&#x20AC;&#x2122;s favourite stories. Keen to know more about how we can help you tell the complete story? Contact us at penguin.ventures@penguinrandomhouse.co.uk Penguin Ventures Penguin Random House 80 Strand, London WC2R 0RL

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What a night!

Over 1,300 members of the licensing community were there, under the glittering chandeliers of the Grand Ballroom of London’s Grosvenor House Hotel to celebrate the industry’s achievements together at The Licensing Awards 2019 mega event. LSB shares a flavour of the big night!

Top: All the winners took to the stage with their trophies while Vernon Kay, the host of the event took centre spot on the stairs, joined by LSB’s (left-right) Samantha Loveday, Ian Hyder, Jakki Brown and Rob Willis. Above left: The Mattel team really went to town with their outfits (right-left Helen Genia, Liz Reeve and Naomi Smith), commissioning variations on a theme of the Barbie dress-up which won an award. Above: (right-left) TSBA’s Jo Edwards, Stephanie Freeman and Richard Woolf looking gorgeous in the Barbie entranceway. Left: Thorn among the roses! Bioworld’s Richard Radford with colleague (left) Vicki-Ann Pass and (far right) Kate Callender and Denille Halsall-Rooney, both of Matalan. Bottom left: Vernon Kay’s infectious enthusiasm made him a great host for the event. Below: From the Pokémon chair covers to the stunning Barbie centerpieces and limited edition Licensing Legends Top Trumps, the tables looked great as guests took their seats.

LICENSING SOURCE BOOK EUROPE 2019

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CAUGHT ON CAMERA Right: The gruelling London to Paris Row Challenge raised £42,000 for The Light Fund. The hardy rowers at the event were invited to the stage to be presented with a one off framed print, created by My Icon Story, to commemorate the huge achievement. Below: LSB’s Rob Willis demonstrates the ‘cosmically bulging’ goody bag. Below right: (centre) Matt Goodman, Hallmark’s head of creative for innovation, humour and licensed properties was pronounced the winner of the Beano Studios Funniest Joke in Licensing competition and was presented with his trophy by Emma Scott, ceo of Beano Studios. Matt clinched the victory with: “It’s nice to see Warner Bros has invited both Superman AND Wonder Woman to the Licensing Awards...How VERY DC…”

Left: Kids Insights sponsored an entertaining Higher/Lower elimination quiz before the awards kicked off. (Right) Eno Polo, president of Global Brands Group, was the lucky winner of a two-night break for two people at Appleby Manor in the Lake District and was presented with his prize by Nick Richardson, ceo of Kids Insights. Right: An impressive £15,000 raised for The Light Fund from the raffle on the night. As part of its 125-year celebrations, Smiffys donated a seven-night trip to Mauritius, worth £4,000. The lucky winner was Rosie Peck, assistant merchandiser of Next (centre) who received the prize from Smiffys’ directors Dominique Peckett and Mark Schofield. Left and bottom left: Peaky Blinders had a high profile at the event. Not only did everyone receive a tweed cap (thanks to Endemol), but Corsair did a fab job in kitting out the gents on a Peaky Blinders theme. Right: Corsair adopted a Baby Shark theme for the ladies’ loos which went down a storm as everyone snaffled the goodies.

LICENSING SOURCE BOOK EUROPE 2019

Charity Fundraising Event for the Light Fund The Southern

Light Fund Quiz Thomas Lord Suite

Thursday 21st November 2019 Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts at 7.00pm - Quiz ends approx 10.30pm

Captain Name: ................................................................................. Team Name: .................................................................................... Company Name: .............................................................................. Telephone: ...................................................................................... Captain Email: ................................................................................. Number of quizzers in team Ticket = £65 each (teams between 4-8 people max) Total £………………………………………… (please note we do not accept amex) Address: Lords Cricket Ground, St Johns Wood Road, London, NW8 9QN – www.lords.org for more info Closest Tube – St Johns Wood (5min walk) Marylebone (10min walk) Maida Vale (10 min walk)

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Inset and left: Not only was there an actual Formula E racing car at the event, but there was also a Formula E gaming room and DJ set in the Jeeves Suite just off the main bar area.

Above: Amscan worked round the helium shortage by creating arresting displays with its air-filled balloons in the drinks reception and bar area. Above centre: Adding quirkiness to the event, giant inflatable SpongeHeads (from Alpha Animation & Toys) were donned by the table captains. (Left-right) LSB’s Jakki Brown, Emma Tanner and Carly Pearson (both from Sainsbury’s), Julie Anderson (Danilo) and Licensing International’s Gisela Abrams. Above far right: LSB’s Ian Hyder came on stage in a Harry Potter Invisibility Cloak (from Wow! Stuff) and a Peaky Blinders’ cap. Below: H&A’s Holly Humphreys tries out the Sparkle Station that the company sponsored.

Above: There was a lot to play for in the Bioworld-sponsored casino are, including some impressive Smart watches. Below left: Sambro’s Nikki Samuel and CPLG’s Victoria Whellans making some shapes on the dancefloor.

Inset: The tenacious bunch who kept going until the 6am Survivors Photo at the Loop nightclub, co-sponsored by PowerStation Studios and LSB.

LICENSING SOURCE BOOK EUROPE 2019

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040_LA WINNERS PAGES RISING STAR 2019 USE 13th Sept_muk.qxp_Layout 1 16/09/2019 10:01 Page 40

UK Rising Star Award Rising Star

sponsored by

category winner & finalists

Winner Laura Lane, founder of My Icon Story

Above: Laura Lane (centre) was presented with the Rising Star trophy by (left-right) Ryan Beaird, Chair of the UK Licensing International Young Professionals Committee and committee members, Nickelodeon’s Alexandra Salisbury and Warner Bros’ Tasmyn Knight, who received the Rising Star award last year. Right: A delighted Laura.

Initial Reaction: “Winning the award for Rising Star is an absolute honour because it’s so personal. I feel privileged to be part of such a creative, inspiring and innovative industry and I’d like to thank all the individuals and brands teams who have given My Icon Story a chance.This award is has given me a real confidence boost and I’ll definitely be dining out on this one for a while!” Laura Lane, founder of My Icon Story

Other ﬁnalists were:

Samuel Byard, product development manager, SEGA

Sebastian Mather, founder, Beautiful Game

Louisa Skevington, licensing coordinator, Rocket Licensing LICENSING SOURCE BOOK EUROPE 2019

Karina Rhoden, junior licensing manager, The Smiley Company

Oliver Stanton, senior licensing manager, TSBA Group

LA WINNERS PAGES RETAIL 2019 NEW 13th Sept.qxp_Layout 1 16/09/2019 15:17 Page 41

Best Retailer of Preschool Licensed Products Retail

sponsored by

category winner & finalists

Winner

Sainsbury’s Argos

Initial Reaction: “It’s really great to be recognised. The team has worked so hard and it has paid off.” Vicki Ingram, dress-up buyer of Sainsbury’s Argos.

Above: (centre) Vicki Ingram, dress-up buyer of Sainsbury’s Argos was presented with the trophy by Katie Rollings, svp UK licensing of category sponsor, Entertainment One. Right: eOne’s Katie Rollings ready to reveal the winner.

Other ﬁnalists were:

Character.com

The Entertainer

JoJo Maman Bébé

Smyths

Tesco

LICENSING SOURCE BOOK EUROPE 2019

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Best Retailer of Kids’ Licensed Products

sponsored by

Retail

category winner & ﬁnalists

Winner

Primark

Initial Reaction: “This is fantastic. I’m so pleased." Sarah Jackson, director of license for Primark.

Above: It was a great night for Primark’s Sarah Jackson (second left) not only as she was on stage to collect a trio of trophies, but it coincided with her promotion to director of license. Pictured here with (centre) Hannah Mungo, country director, UK & Ireland of NBC Universal, the sponsor of the award category and Primark colleagues (right-left) Andrea Swift, girls buyer; Cammy Ferriday, licence buyer and Sarah Jester, licence co-ordinator. Right: As sponsor of the category, NBC Universal’s country director, UK & Ireland, Hannah Mungo was excited to open the gold envelope and reveal the winner.

Other ﬁnalists were:

Aldi

The Entertainer

LICENSING SOURCE BOOK EUROPE 2019

JoJo Maman Bébé

Smyths

Tesco

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Best Retailer of Adult Licensed Products Retail

sponsored by

category winner & finalists

Winner

Primark

Initial Reaction: “This just goes to show that Primark is for everyone - from kids up to adults, we love licensing." Sarah Jackson, director of license for Primark.

Above: Sarah Jackson, Primark’s global director of licensing had not got back to her seat before she had to turn round and hot foot it back to the stage to collect the trophy from Rachel Wakley, general manager of Warner Bros Consumer Products UK & Ireland, the sponsor of this award category. Right: And then there were two!

Other ﬁnalists were:

ASOS

Boohoo

Forbidden Planet

Hawkin’s Bazaar

Selfridges

LICENSING SOURCE BOOK EUROPE 2019

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The Radar Award sponsored by

Retail

category winner & finalists

Winner

Home Bargains Initial Reaction: “I am so pleased and would like to say thank you to all the team. We’ve worked hard to increase our presence in licensing and this award is the culmination of that work.” Helen Lynch, licensing and range manager of TJ Morris/Home Bargains

Above: Helen Lynch, licensing and range manager of TJMorris/Home Bargains was delighted to receive The Radar Award trophy, (presented to a retailer that has really upped its licensing activity in the last year) from Jon Gisby, md of category sponsor WildBrain. Right: Jon Gisby, managing director of WildBrain, sponsor of this award category prepares to open the gold envelope and announce the winner.

Other ﬁnalists were:

B&M

Card Factory

LICENSING SOURCE BOOK EUROPE 2019

FatFace

Missguided

The Range

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Best Licensed Retail Marketing Initiative Retail

sponsored by

category winner & finalists

Winner

National Geographic Photo Ark Collection at Clarks Initial Reaction: “It was such a joy to work with National Geographic on such a groundbreaking project and it is great to be recognised at an event like this.” Gemma Green, kids brand manager of Clarks.

Above: Gemma Green, kids brand manager of Clarks proudly clutched the trophy that was presented to her by Centum Books’ md Fiona Macmillan (centre), sponsor of the award category. Gemma was went on stage with (second right) Nat Geo’s director of licensing Helena Mansell-Stopher and colleague Daniel McGeehan, product manager. Right: Fiona Macmillan, managing director of Centum Books, sponsor of this award category readies to reveal the winner.

Other ﬁnalists were:

Dr Seuss’ How The Grinch Stole Christmas at Primark

Pokémon at Selfridges

Queen Bohemian Rhapsody Pop-Up at Carnaby Street

Retro Gaming Arcade Campaign at Primark

The Snowman 40th Anniversary at Waterstones

LICENSING SOURCE BOOK EUROPE 2019

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Top Retailer Award sponsored by

Retail

category winner & finalists

Winner

Primark Initial Reaction: “I’m so proud - we have an amazing team at Primark." Sarah Jackson, director of licence of Primark.

Above: Making it a trio of retail awards, the Primark team stormed the stage! Sarah Jackson, director of license collected the trophy from Helen Genia, head of UK licensing and hardlines EMEA of Mattel UK, sponsor of this category (far right). Right: Helen Genia, head of UK licensing and hardlines EMEA of Mattel UK, sponsor of this top retail award made her way to the lectern to announce the winner.

Other contenders were:

Clarks

LICENSING SOURCE BOOK EUROPE 2019

Home Bargains

Sainsbury’s Argos

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Best Licensed Toys or Games Range Product

sponsored by

category winner & finalists

Winner

Above: Stephen Wanigesekara, senior manager of LEGO was all smiles as he collected the trophy from The Walt Disney Company’s Claire Terry, cpc general manager of UK and Ireland.

Harry Potter Wizarding World

Right: As sponsor of this award category, The Walt Disney Company’s Claire Terry, cpc general manager of UK and Ireland announced the winner.

from LEGO

Initial Reaction: “This is brilliant. It’s an honour to work on such a great brand.” Stephen Wanigesekara, senior manager of LEGO.

Other ﬁnalists were:

BBC Earth Plush from Posh Paws

Fortnite Collection from Jazwares

Peppa Pig Collection from Character Options

Harry Potter Sorting Hat from Maxx Marketing

Spirit Riding Free Master Toy Collection from Flair/Just Play

PAW Patrol Ultimate Rescue from Spin Master

Toy Story Summer Collection from Sambro LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Paper Products Or Stationery Range

sponsored by

Product

category winner & finalists

Winner

Disney Faces Collection from UK Greetings

Above: UK Greetings’ creative director Ben Whittington and brand development manager Susan Jones (second left) collected the trophy from Caroline High, Boat Rocker Studios’ director of licensing. Right: As Boat Rocker Studios was the category sponsor, Caroline High, its director of licensing announced the winner.

Initial Reaction: “It’s going to be great to take this back to the studio for the whole team.” UK Greetings’ creative director Ben Whittington.

Other ﬁnalists were:

Disney Reversible Keepsake Range from Hallmark UK

Love Island Collection from Danilo

LICENSING SOURCE BOOK EUROPE 2019

Elf Collection from IG Design Group

Marvel: Avengers Illustration Collection from Moonpig

I like Birds Collection from Quadrille Publishing

Stranger Things Collection from Pyramid International

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Best Licensed Food or Drink Range Product

sponsored by

category winner & finalists

Winner

The Snowman Confectionery Collection from Rose Confectionery

Above: Carl Richardson, licensing manager of Rose Marketing was delighted to receive the trophy from David Scott, md of Rainbow Productions, sponsor of this award category. Right: As sponsor of the category, Rainbow Productions’ managing director David Scott came to the lectern to announce the winner.

Initial Reaction: “This is fantastic. We’ve been a bridesmaid many times, but now we’re the bride!” Carl Richardson licensing manager of Rose Marketing.

Other ﬁnalists were:

Baileys Cake Collection from Finsbury Food Group

Paddington Collection from Biscuiteers

The Happy News Confectionery Collection from Crème D’or

Sesame Street Collection from Beams

Original Stormtrooper Gin Set from Thumbs Up

Smiley World Chicken Nuggets From Farmfoods LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Dress-Up or Partyware Range

sponsored by

Product

category winner & finalists

Winner

Above: RH Smith & Sons’ directors Dominique Peckett (third left) and Mark Schofield (second left) were presented with the trophy by sponsor, Beano Studios’ ceo Emma Scott (far right) and its director of global licensing Angeles Blanco. Not wanting to miss out on the celebration, many from the Mattel team came on stage too.

Barbie 60th Anniversary Set from RH Smith & Sons (Smiffys)

Other ﬁnalists were:

Right: As sponsor of this award category, Beano Studios’ ceo Emma Scott and Angeles Blanco, the company’s director of global licensing announced the winner.

Initial Reaction: “We are thrilled to have won this year’s award. It’s been a great collaboration with Mattel and they have been fantastic to work with. It was great to work on something a little bit different to what’s already on the market. A big shout out to Barbie and Mattel!” Dominique Peckett, director of Smiff s.

Elmer Collection from Amscan International

L.O.L. Surprise! Partyware from Unique Party

Marvel: Avengers Endgame Dress-Up from Rubie’s Masquerade

Nerf Party Range from Amscan International

Roald Dahl World Book Day Collection for Tesco from RH Smith & Sons

Toy Story for George@Asda from Christy’s by Design

LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Preschool Apparel Range Product

sponsored by

category winner & finalists

Winner

Peter Rabbit Collection for M&Co from Paul Dennicci

Above: Tania Bines, general manager of Dennicci proudly held the trophy, surrounded by colleagues. Right: As VIACOM Nickelodeon Consumer Products was the sponsor of this award category, Marianne James, its vice president of consumer products and commercial partnerships UK and Ireland, Northern & Eastern Europe announced the winner.

Initial Reaction: “Over the moon” Tania Bines, general manager of Paul Dennicci.

Other ﬁnalists were:

Dumbo Baby Fashion Range from Matalan

Harry Potter Kids Nightwear Miffy Babywear Collection from TDP Textiles for Character.com from Tobias & the Bear

Moomin Collection for Primark from Smith & Brooks

Peppa Pig Nightwear from Misirli

Toy Story Collection for Nutmeg@ Morrisons from Blues

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Best Licensed Children’s Apparel Range

sponsored by

Product

category winner & finalists

Winner

National Geographic Footwear Collection from Clarks

Other ﬁnalists were:

Above: Collecting the second Clarks’ National Geographic award of the evening, Gemma Green, kids brand manager of Clarks proudly clutched the trophy, that had been presented to her by Hasbro’s Nikki Gie, its EMEA director UK and EMEA fashion and home, sponsor of the award category. Gemma was joined on stage by (second right-left) IMG’s senior vice president of worldwide licensing Matthew Primack; Nat Geo’s director of licensing Helena Mansell; Daniel McGeehan, product manager and Paul Richards, creative lead of LATAM, Europe & Africa for National Geographic Partners/Blue Kangaroo. Right: As sponsor of the award category, Hasbro’s Nikki Gie, its EMEA director UK and EMEA fashion and home had the joy of opening the gold envelope to reveal the winner.

Initial Reaction: “It’s fantastic to do the double. There was such great competition in the category so I’m really happy to win.” - Gemma Green, kids brand manager of Clarks.

Harry Potter Collection for Character.com from Smith & Brooks

Nerf Collection for Tesco (F+F) from Smith & Brooks

NASA Collection from Bioworld International

Natural History Collection from FatFace

Roald Dahl Collection for Character.com from Aykroyd & Sons

Star Wars Nightwear from Marks & Spencer

LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Adult Apparel Range Product

sponsored by

category winner & finalists

Winner

Hello Kitty Collection from ASOS and Sanrio Initial Reaction: “We’re so happy that the collection resonated with consumers.” Martina Longueira, senior marketing manager of Sanrio.

Above: (second left-right) Sanrio’s licensing director Alastair McHarrie; senior marketing manager, Martina Longueira and senior licensing manager Sabrina Segalov accepted the award from Marty Malysz, ceo of Dependable Solutions, sponsor of this award category. Right: Marty Malysz, ceo of Dependable Solutions, as sponsor of this award category announced the winner.

Other ﬁnalists were:

Barbie Collection for Primark from Global Brands Group

Dumbo Ladieswear Collection from Primark

NFL Collection for TU from Poetic Brands

Sex Pistols Collection from Dr. Martens

Harry Potter Christmas Collection from Fashion UK

Transformers Collection from Puma LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Written, Listening or Learning Range

sponsored by

Product

category winner & finalists

Winner

Above: (second right-left) Signature Gifts’ creative director Tim Porter, office manager and HR officer Amrita Pearce and copywriter David Morris were presented with the trophy by Russell Dever, md of Those Licensing People, sponsor of this award category (far right).

Toy Story Personalised Collection from Signature Gifts

Other ﬁnalists were:

Right: Russell Dever, managing director of award category sponsor, Those Licensing People was all smiles as he announced the winner.

Initial Reaction: “It was such a competitive ﬁeld; it was amazing to be nominated and we are over the moon to win.” Tim Porter, creative director of Signature Gifts.

Bing Collection from HarperCollins Children’s Books

Little Miss x Spice Girls Collection from Sanrio and Egmont

L.O.L. Surprise! Collection from Centum Books

Oi! Magnetic Collection from Fiesta Crafts

Winne the Pooh Now We Are Grown Up Collection from Egmont

The World of Eric Carle Collection from Penguin Random House

LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Giftware Range Product

sponsored by

category winner & finalists

Winner

Above: The Difuzed team were super happy to have been presented with the trophy by (4th left) Susan Bolsover, director of licensing & consumer products, for Penguin Ventures, sponsor of this award category. (Left-right) Difuzed’s Jan Wilford, sales account; ceo Gilbert El Kalaani; Rick van de Giesen, design and marketing director; Janize Guleria, designer accessories; Sjoerd Rietveld, brand manager and Jeanne Ang, senior licensing brand manager.

Mary Poppins Accessories from Difuzed Initial Reaction: “I am so proud of what the team has created and there is more to come.” Gilbert El Kalaani, ceo of Difuzed.

Right: Susan Bolsover, director of licensing & consumer products, for Penguin Ventures, sponsor of this award category opened the gold envelope to announce the winner.

Other ﬁnalists were:

Britain’s Got Talent Personalised Range from Evode

Disney Aladdin Collection from Half Moon Bay

Loungeﬂy Captain Marvel Collection from Funko

Miffy Craft Kids from Stitch & Story

Moomin Collection from House of Disaster

Peter Rabbit Baby Range from Enesco LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Home Décor, Tableware or Housewares Range

sponsored by

Product

category winner & finalists

Winner

Above: Mordy Benaiah, licensing director of Pyramid International made the victory sign while it was smiles from the rest of the team, having received the award from (far right) Charlie Cracknell, portfolio director of Spring Fair, sponsor of this award category.

Friends Homewares

Right: As Spring Fair & Autumn Fair was the award category sponsor, Charlie Cracknell, portfolio director of Spring Fair opened the gold envelope to reveal the winner.

from Pyramid International

Other ﬁnalists were:

Initial Reaction: “Friends has been phenomenal for us; it is a true evergreen and we are overjoyed to win.” Mordy Benaiah, licensing director at Pyramid International.

Dumbo Collection from Primark

Harry Potter Drinkware from GB Eye

Joe Wicks Kitchenware from Meyer

Mickey Retro Homewares from Funko

Pokémon Lighting Collection from Teknofun

Star Wars Pet Cave from Monster Factory

LICENSING SOURCE BOOK EUROPE 2019

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The Innovation Award Product

sponsored by

category winner & finalists

Winner

Right: Graham Saltmarsh, director of licensing for Northern Europe for Cartoon Network, sponsor of this award category announced the winner.

Harry Potter Invisibility Cloak from Wow! Stuff Above right: The Wow! Stuff team were very visible as they collected the Innovation award for its HBarry Potter Invisibility Cloak from (second left) Graham Saltmarsh, director of licensing for Northern Europe for Cartoon Network, sponsor of this award category.

Other ﬁnalists were:

Initial Reaction: “ The Wow! Stuff team were very visible as they collected the Innovation award for its Harry Potter Invisibility Cloak from (second left) Graham Saltmarsh, director of licensing for Northern Europe for Cartoon Network, sponsor of this award category with Wow! Stuff’s (left-right) Dawn Lavalette, ommercial director; Kenny McAndrew, npd director and co-founder; Richard North, ceo and president and Dr Graeme Taylor, r&d director and co-founder.” Richard North, ceo of WOW! Stuff.

The Beatles Sgt. Pepper’s The Gruffalo Tonies from Boxine LimIted Edition Time Piece from Raymond Weil

National Geographic Footwear Collection from Clarks

Harry Potter Coding Kit from Kano Computing

Rick and Morty Smart Watch from Bioworld International

Iron Maiden Pinbell Machine from Stern Pinball

The Very Hungry Caterpillar Moonlite from Spin Master LICENSING SOURCE BOOK EUROPE 2019

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Best Preschool Licensed Property

sponsored by

(AGE GROUP 0-5) Property

category winner & finalists

Winner

Peppa Pig Initial Reaction: “This is the one we’ve been waiting for. All the hard work has paid off and I’m over the moon.” Katie Rollings, svp UK licensing of eOne.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

Above: Danny Schweiger, joint managing director of Character World , sponsor of the award category looked dapper in his Peaky Blinders’ cap as handed the winning trophy to Katie Rollings, svp of UK licensing for eOne who was joined on stage by her delighted colleagues. Right: If Peppa had been there she would have been jumping in muddy puddles as delighted as Katie Rollings and her eOne teamsters.

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Best Children’s or Tween Licensed Property (AGE GROUP 5-12) Property

sponsored by

Misirli

creating essentials with flair

category winner & finalists

Winner

Harry Potter

Initial Reaction: “It is such a great brand and we are privileged and honoured to work on it.” Warner Bros’ director of fashion and home, Nick Stratton.

Above: Warner Bros’ director of fashion and home, Nick Stratton had the honour of holding the trophy surrounded by Warner Bros colleagues, having being presented with it by (8th right) Gary Bown, director of Misirli UK, sponsor of the award category. Right: Gary Bown, director of Misirli UK, award category sponsor announced the winner.

Other ﬁnalists were:

The world of TM

LICENSING SOURCE BOOK EUROPE 2019

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Best Teen or Adult Licensed Property

sponsored by

Property

category winner & finalists

Winner

Emoji

Initial Reaction: “For the brand to line up alongside the others in that category, and win, is testament to its success.” Alex Mitchell, licensing and partnership manager of Bravado.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

Above: Bravado’s licensing and partnership manager Alex Mitchell (second right) and creative development and special projects manager, Daved Bridges (second left) collected the award from Darren Poulter, vp licensing and general manager of Global Brands Group, sponsor of this award category. Right: Darren Poulter, vp licensing and general manager of Global Brands Group, sponsor of this award category announced the winner.

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Best Gaming Licensed Property Property

sponsored by

category winner & finalists

Winner

Fortnite Initial Reaction: “Fortnite is the most successful game in history, breaking records in every environment in which it plays and I’m delighted that the licensing industry has recognised its performance in our corner of the world.” Matthew Primack, senior vice president of IMG.

Above: (centre) Matthew Primack, senior vice president of IMG was presented with the award by Andy Oddie, md of Funko, the category sponsor. Right: Andy Oddie, managing director of Funko, sponsor of this award category announced the winner.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

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Best Film Licensed Property

sponsored by

Property

category winner & finalists

Winner

Toy Story 4 Initial Reaction: “This feels fantastic and we’re glad that Toy Story 4 brought some magic to the licensing and toy industry this summer.” Claire Terry, cpc general manager of The Walt Disney Company.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

Above: Claire Terry, cpc general manager of The Walt Disney Company was presented with the trophy by (far right) Mordy Benaiah, licensing director of Pyramid International (sponsor of this award category) as she was joined on stage by many of The Walt Disney Company team. Right: Mordy Benaiah, licensing director of Pyramid International, sponsor of this award category, holding the gold envelope containing the winner’s name.

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Best Music or Celebrity Licensed Property Property

sponsored by

category winner & finalists

Winner

The Rolling Stones

Initial Reaction: “The Rolling Stones are the biggest rock and roll band in the world and it’s great to work with them – and long may it continue.” David Boyne, md of Bravado.

Above: David Boyne, managing director of Bravado was presented with the trophy by Dan Grant (3rd right), licensing director of Danilo, award category sponsor surrounded by Bravado colleagues. Right: Dan Grant, licensing director of Danilo, as award category sponsor announced the winner.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

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Best Sports Licensed Property

sponsored by

Property

category winner & finalists

Winner

England Football and Lionesses Initial Reaction: “This is amazing. It feels like we have delivered a licensing programme which has done our girls proud.” Nicky Stanton, senior commercial manager of The Football Association.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

Above: Nicky Stanton, senior commercial manager of The Football Association accepted the trophy from (far right) cosponsors Shu Ali, merchandise and licensing manager of Formula E and (second right) Stephanie Freeman, head of licensing of TSBA joined by (second left-right) Charlotte Hughes, Damian Treece and John Allwood. Right: As category sponsors, (right) Shu Ali, merchandise and licensing manager of Formula E and Stephanie Freeman, head of licensing of TSBA announced the winner.

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Best Classic Licensed Property Award Property

sponsored by

category winner & finalists

Winner

The Snowman

Initial Reaction: “For a seasonal brand to win this Classic award…it’s amazing… and for a brand which is 40 years old, too.” Susan Bolsover, licensing and consumer products director at Penguin Ventures.

Above: Thomas Merrington, creative director of Penguin collected the trophy from (far right) Emily Aldridge, head of licensing of GB eye, sponsor of this award category joined by colleagues (left-right) Jen Cooper, Susan Bolsover, Naomi Godden, Lindsay Pearl, Sarah Hulands and Isobel Richardson Right: Emily Aldridge, head of licensing of GB eye, sponsor of this award category announced the winner.

Other ﬁnalists were:

LICENSING SOURCE BOOK EUROPE 2019

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Best Licensed Promotions Campaign

sponsored by

Property

category winner & finalists

Winner

The Snowman Maybe Just Maybe Campaign with Barbour (Agency: Penguin Ventures) Initial Reaction: “It’s an amazing partnership… strong brand, strong product… everything is Incredible about it.”

Above: Claire Terry, cpc general manager, UK and Ireland of The Walt Disney Company collected the trophy from Greg McDonald, business development manager of BLE, sponsor this award category. Right: Greg McDonald, business development manager of BLE, headline sponsor of The Licensing Awards as well as sponsor of this specific category, opened the envelope and proclaimed the winner.

Claire Terry, cpc general manager, UK and Ireland of The Walt Disney Company.

Other ﬁnalists were:

INTRODUCING

JAMES’

Visit www.mrkiplingcompetition.co.uk/tesco for a Splendiferous Summer!

LICENSING SOURCE BOOK EUROPE 2019

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The Honorary Achievement Award

sponsored by

Winner

Patrick Bailey, coo of Fashion UK Initial Reaction: “I am very grateful to everyone. I have worked for some fantastic companies and individuals – Roy Lowe, a true gentleman; Gurdev and Mickey at Fashion UK who have been fantastic and very kind to me; and a great friend, George from Blues. “We have a fantastic retail base in the UK which really understands and supports licensing and I have made friends over the years.” Patrick Bailey, coo of Fashion UK.

Above: Nikki Samuels, director of Sambro, sponsor of this special category gives his personal endorsement on the award being presented to Patrick Bailey. Above left: Patrick Bailey makes an impromptu speech in which he pays tribute to the licensing industry. Below right: Patrick Bailey enjoying the moment with his wife Lindsey.

Jakki Brown, joint md of Max Publishing, which owns The Licensing Awards gave a speech prior to the award being presented. Here is an excerpt. “At a time of great change in the world, in business and in licensing, it is good to reflect of what really makes it all makes all go round. And in the licensing world what sets it apart is the people who make it tick. Tonight we honour someone who really epitomises this – someone you would want in your raft in the bad times and by your side in the good ones. For over the last 25 years they have made their presence felt, not by making a big noise about it, but through putting their sound judgment, innate licensing nous and extraordinary people skills to good use winning the hearts and minds of many – customers, colleagues and peers alike. To use a golfing analogy, he is a real ‘go to’ caddy, who can read a course, knows what clubs to have in his bag, remains calm and objective throughout, but will be there for the celebration afterwards whatever the outcome.” LICENSING SOURCE BOOK EUROPE 2019

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Total

Inset: It’s essential that royalty calculation is very plainly set out.

transparency In many industries, auditing is seen as routine, but in the licensing world it can be viewed as more of an event, both for the licensor deciding to audit and the licensee which is being audited. However, this activity will help to maintain the value of a licensed property, so is important to carry out. Michael Stretton, royalties auditor at CC Young, and Gurminder Panesar, partner at Wiggin LLC, offer LSB readers some advice on how to make audits easier for all parties.

have been auditing on and off for about 20 years and in those off periods I have often been audited myself. In some sectors (music, film, publishing), auditing is absolutely routine and everyone just gets on with it like anything else. But in brand licensing, it’s a bit more of an event, both for licensor deciding to audit and for licensee being audited. Often, neither feel it to be particularly pleasant. I myself would much prefer to go around licensees explaining how to do the royalty accounting correctly so that audits were unnecessary, but until that day dawns, here are a few ideas that can help to make audits very much easier and more agreeable for all concerned. First and foremost, the quality of the language in licences is crucial to how things play out under them. Most issues that arise from audits are simple, unintentional human errors, but the next largest category is differing interpretations as to what the contract means. Gurminder Panesar, partner at

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Wiggin LLP says that if there is any uncertainty in the drafting it will ultimately be interpreted narrowly against the party seeking to rely on it. So it is incumbent on both the licensor and licensee to stipulate key deal terms that are important to them rather than leaving broad language open to interpretation. Clear and concise drafting that comprehensively covers those things that are important to the parties will help to reduce the risk of ambiguity under the contract. As an example, it’s essential that the royalty calculation is very plainly set out. It needs to deal fully with how to deal with all types of sales (for example FOB, to affiliates, out-of-territory, free goods in lieu of discounts and others) and returns, whether good or damaged, and what kinds of deductions are permitted, limited or disallowed altogether. Another area where helpful steps can be taken from the outset is in specifying the reporting you get from your licensees. You Auditing need not be problematic in terms of business relations, say CC Young’s Michael Stretton (right) and Wiggin’s Gurminder Panesar (left).

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The benefits of rolling audits There is a case to be made for auditing the best part of your licensees fairly regularly. The main reasons are these: knowing an audit is likely can encourage a licensee to report more diligently; auditing often removes the implication which many licensors fear, that auditing is a sign of distrust; if you audit, you can make sure you are getting the full value of the licence and you are being serious about governance and revenue assurance in the context of shareholders and Boards of Trustees. Some of the larger licensors have well-established rolling audit programmes where they have teams of internal or external auditors which audit the vast majority of their licensees every four years or so. This approach has several advantages for the licensor, not least in that it removes the problem of implying distrust at a stroke, as all licensees are treated equally. In addition, missed revenue is collected, with interest (usually at 1% above a named bank’s base rate – this should be in your licences) and the full value of the licence is realised. Awareness among licensees of such a programme is also a strong incentive for them to report diligently.

need that to be clear, comprehensive and in a format – preferably a consistent one – that you can use easily. If you can convince your licensee to supply a stock report for the same period as the sales on each royalty report, that would be even better. Then you need to run a few checks – or get people like us to do them – comparing product approvals with skus reported (to make sure they all come through when you expect them to), comparing reported sales units to the stock reports and looking out for sales outside any restrictions the licence might have. These in addition to usual checks on the rates themselves, the correct treatment of advances and MG’s, the offsetting of earnings and payment of overages and MG shortfalls. Speaking of restrictions, Gurminder says it’s a very good idea for the licence to set out what happens in the event of any activity outside its permitted conditions, such as sales outside the licensed territory, sales before final approval or additional manufacturing during the sell-off period. Licences that are silent on these matters, may lead the auditor applying an enhanced (i.e. double or triple) royalty rate. This can lead to protracted settlement negotiations, whereas specifying a

Inset: Music is one of the industries which CC Young works in.

proportionate remedy in the licence agreement can help avoid this by making it crystal clear what the intention of the parties was at the time of entering into the licence. When it comes to the cost of an audit, most licences say that, if the underpayments are more than 5% of what has been paid, then the licensee pays the audit fee, not the licensor. In my experience, that is what happens over 99% of the time. So, apart from the cost of employing an audit administrator to manage your audit team, the whole process becomes a revenue centre in its own right. In conclusion, auditing need not be problematic in terms of business relations, especially if widely applied in a rolling programme, thereby avoiding singling out individual licensees. Make sure your licence agreements are clear and concise, but also comprehensive in their coverage, in order to minimise misinterpretation and to encourage correct reporting. Audits carried out by auditors who are interested and experienced specifically in brand licensing can serve as a useful extra channel of communication from the licensee, as they often have insights that they would like to be passed on to the licensor. Overall this approach to audit should improve and strengthen licensee relationships. CC Young is a leading provider of accounting and taxation services to the music, film and entertainment industries. Michael Stretton can be contacted on michael.stretton@ccyoung.co.uk. Gurminder Panesar is a partner at Wiggin and can be contacted on gurminder.panesar@wiggin.co.uk.

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PINKEY’S POINTERS Inset: The Clarks and National Geographic Photo Ark Collection was called a game-changer by the judges.

A magic formula Every year, the quality, execution and effectiveness of the licensing industry’s retail marketing and promotions campaigns increases – and so, too, does the number of entries into the relevant categories of The Licensing Awards. Richard Pink, md of Pink Key Licensing and chair of the judging panel for Best Licensed Promotions Campaign and Best Licensed Retail Marketing Initiative, talks us through this year’s crop.

Above: Richard Pink, md of Pink Key Licensing, noted the quality of entries improves year after year. Below: The Queen Bohemian Rhapsody popup on London’s Carnaby Street was visually dynamic.

grade biscuits to reflect the additional time his year our esteemed panel of judges had and effort this huge job required. twice as much of a job having been Starting with the Retail Marketing Initiative – the recruited to look at not only the now judges had a truly mammoth list of entries to get well-established Best Licensed Promotions through with opinions varying greatly. This meant Campaign, but also the Best Licensed some deep discussions and compromise. Retail Marketing Initiative. First nomination was the Dr Seuss’ How The first award, as always, looks at The Grinch Stole Christmas at Primark the unique and clever ways licences campaign, loved by the judges for the have been used to promote (in cross category range it brought every sense) another brand or together, creatively bringing together service; while the retail the core of the Grinch’s USP, being activation looks at the most ‘Naughty by Nature’, despite the effective campaigns from last Inset: The byword for The Snowman product being delivered by multiple year where the licences 40th Anniversary at Waterstones campaign was ‘well-crafted’. licensees. The campaign included some have driven their own exclusives and was very well supported marketing campaigns through the through PR. It demonstrated a great retail channel. partnership between the licence and the retailer Record entry levels saw the highly which resulted in a sales uplift of over 100%. experienced panel of judges demanding the highest

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Equally liked was Pokémon at Selfridges, particularly for its strong and well-defined objectives. The range was broad but well targeted at different age ranges, and the campaign delivered a real buzz in-store at launch with a DJ, photo booth, giveaways and a hugely popular appearance from Pikachu himself. The judges thought the campaign would probably be a great springboard to expand from and loved how integrated it was. Inset: The Retro Gaming Arcade Campaign in Primark featured a The Retro Gaming Arcade Campaign at Primark host of different brands. attracted comments such as ‘loved it’ and ‘amazing’ year it’s the National Geographic from the judges and they were particularly taken with Photo Ark Collection at Clarks. Many superlatives how engaging it was. It wasn’t an easy execution due were bandied around the judging table including to multiple brands, licensors and licensees, ‘game-changer’. At least one judge said they would nevertheless it was an exceptional execution, have bought the product which was generally supported by targeted and relevant media providing accepted to be ‘amazing’. The focus of the a ‘full customer experience that bridged generations’ programme went well – high ambitions and a Inset: Judges loved the cross beyond simply selling successful result. category range in the Dr Seuss’ good licensed product, The byword for The How The Grinch Stole Christmas campaign at Primark. with underlying themes Snowman 40th of conservation, recycling Anniversary at and sustainability. This Waterstones campaign created immense was ‘well-crafted’. A obstacles in the product campaign that provided development and ‘immersive brand approval process, all of experience from the which were overcome to moment they stepped produce truly stunning through the door’. An product. The core excellent match of the objective was to ‘inspire right retailer with the positive’ change and this right licence, put message was clear. It created new ways to engage together in an impactful and tackled a very tricky, but massively important execution that was both engaging and also theme head on and succeeded without ‘intelligent’. The judges loved this campaign. compromising on execution, product quality or ‘Stunning’ was one of the words applied to the delivery of revenue. A truly inspired campaign. Queen Bohemian Rhapsody Pop-Up at Carnaby And so we move to the Best Licensed Promotions Street. At least one of the judges had actually visited Campaign, with the judges noting the pop-up and confirmed what that each year the quality of the the entry had said – that it was entries improves, making their job visually dynamic, a huge amount just that little bit more difficult, but for consumers to do and was in a good way. truly an immersive experience First out of the blocks, from the allowing consumers to engage team that brought you the Hewith film props and even the Man/Skeletor/Dirty Dancing mash band’s personal possessions. The Inset: Pokémon at Selfridges had strong up is Bruce Lee Learn To Control entry boasted that the product and well-defined objectives. Your Power with Boost. This range that was put together was heralded the introduction of Boost Lee (see what the ‘finest collection of Queen product ever they did there!) driving awareness and attracting assembled’ and the judges didn’t disagree, noting new consumers to Boost PATG, a pre-paid energy the exceptional quality of execution. service. It’s not the sexiest service to attempt to However there can only be one winner, and this LICENSING SOURCE BOOK EUROPE 2019

Bioworld is a collection of designers, brand strategists, marketers and retail experts devoted to creating new experiences for the pop-culture consumer. From retail to direct to consumer, Bioworld is the complete pop-culture product solution. Learn more at www.bioworldcorp.com

TURNING FANDOM INTO A STRATEGIC ADVANTAGE

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advertise, but they made a great Right: The Incredibles 2 with Plenty job at raising a smile. The execution campaign ‘ticked every box’ for the judging panel. quality was very authentic. The Below: The Gruffalo campaign was both engaging and campaign with Arla Big Milk a particularly positive disruptive and it was well liked by had social response. Below left: Roald Dahl and the judges, particularly since the Mr Kipling’s Splendiferous data provided to support the Summer with Premier had ‘enormous synergy’ success of the campaign was between the brands. totally credible. each outing, staying fresh and dynamic. The Gruffalo and Big Milk The brands are highly aligned in terms of Fuelling Big Adventures with values and character and the pairing Arla Big Milk was seen an seems extremely natural. The strength of ambitious campaign, but it the entry sits with the excellent successfully managed to link measurement metrics supplied to support the core brand values of the the objectives of awareness, licence and interaction and sales. The judges brand together liked that there were no losers in into a wellthis campaign - everyone finished executed with a ‘feel good factor’. promotion. The Very Hungry Caterpillar There was a Family Weekend with Eden particularly Project is our next nominee and a positive social fine example of a full integration of response to the a licence to represent the brand. campaign and it hit all With excellent synergies between the objectives it set the two parties, here was a great out achieve. As well as example of taking a concept the target of volume and then pushing it just a growth there were little bit further. The creative bigger objectives and use of the licence was values also in place praised by the panel, as was underpinning the the effectiveness. It was a campaign - empowering young people; highly successful campaign encouraging independence and exploration; Above: ‘Boost Lee’ was but that success was the result of and having courage – the judges thought created to drive awareness an ambitious goal that was of Boost PATG, a pre-paid these and the nicely integrated nature of the energy service. logistically complex to achieve. campaign deserved a nomination. Above centre: The creative use of The Very Hungry And so to our worthy winner, Roald Dahl and Mr Kipling’s Splendiferous Caterpillar licence in its Incredibles 2 Campaign with Summer with Premier was universally campaign with the Eden Project was praised by Plenty, a campaign that in the acknowledged by the panel as being the judges. Above left: Barbour and The words of the judges ‘ticked every ‘different’ and ‘effective’. In a world where it’s Snowman are highly aligned in hard to be different that is some achievement, terms of values and character. box’. On one level, simply an ‘onpack promotion’ but something a since finding stand out is paramount in lot more integrated. The creative use of the licence developing campaigns like this. There was enormous was superb and the results were compelling. In a synergy between the licence and brands which gave sector not renowned for its excitement, this it the feeling of something greater than the sum of campaign caused disruption, incorporated its parts. Arguably the most effective part was the collectability and remain Mum-friendly. In many adaptability of this campaign into a variety of unique ways it came straight from the text-book, but in collaborations for individual retailers. Well executed terms of clarity of what it wanted to achieve, and highly successful. results and effectiveness it was unanimously voted The Snowman Maybe Just Maybe Campaign with the best the panel had seen and a great example of Barbour is not wholly new, but the pairing of these what a licensed promotion should be. two iconic British brands seems to improve with LICENSING SOURCE BOOK EUROPE 2019

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From the Frontline Well over 100 retailers made up the judging panel for The Licensing Awards’ product categories this year, heading to Arsenal’s Emirates Stadium in July. Inbetween judging, LSB took full advantage of the retail prowess in attendance, asking buyers for their brand highlights in the run up to Christmas. Caroline Bromilow, John Lewis & Partners’ buyer’s assistant for stationery and seasonal events: “I see a lot of further growth potential for Friends. It is a perfect renaissance brand, with the nostalgic pull for those who watched it first time round and now with so many kids into it too, its appeal spans a wide age range. With the environment and sustainability movement very much a hot topic for consumers, businesses and industries, brands such as Blue Planet will continue to have relevance, hold appeal and interest well beyond the end of this year. From a design standpoint, the William Morris archive has great potential as the designs have timeless appeal and aesthetic integrity.” Rosanna Cousins, John Lewis & Partners’ assistant buyer of gifts and candleshop: “Everyone’s gone potty for Harry Potter – and we expect this to continue in a diversity of products. We did really well with Harry Potter Cluedo last year for example. It is such a strong brand as it has the nostalgic draw, as well as the engagement with the new fans that are drawn in as a result of them discovering the books and seeing the films.” Kay Perkins, John Lewis & Partners’ buyer’s assistant for gifts and candleshop: “I believe that fashion brands will continue to rise in popularity on merchandise. Despite its issues, I think that Ted Baker will see an uplift as the designs appeal to so many people. Likewise, Kate Spade has Above: (Left to right) Kay Perkins, Caroline Bromilow and Rosanna Cousins from John Lewis.

LICENSING SOURCE BOOK EUROPE 2019

someway to go yet as the designs chime with today’s consumers. On the lifestyle brand front, Sara Miller London is spot on with its stylish opulent look that continues to evolve.” Mark Court, retail marketing manager of The Entertainer: “My prediction is for Ryan’s World to have a strong future, not just to the end of this year, but Above: The Entertainer’s Mark beyond. His enormous Court believes Ryan’s World popularity on YouTube is has a strong future. proof of that. Plus, as he’s only seven years old he has plenty more years in him! I also think Bakugan (from Spin Master) will have a strong end of year, with apparel helping to grow the engagement. On the collectable front, I really like Blume. The foam-like hair is something different and is helping to drive the popularity of this exciting product. I do think it is a shame though that so many schools are now not allowing ‘crazes’ into the school playgrounds. This has always part of being a kid, but these clampdowns will also have an impact on the licensing industry.” Left: (Left to right) Lisa Thompson, Lilly Brett and Victoria Duffy from Sainsbury’s TU.

Victoria Duffy, Sainsbury’s TU assistant buyer of dressup: “We are on for a Frozen Christmas, in that I am in no doubt! The first film was so massive and has the hype will build until the new film’s release and way beyond!” Lisa Thompson, Sainsbury’s TU buyer’s admin assistant of children’s essentials: “Star Wars will be hugely popular in the run up to Christmas, especially as the Skywalker film is supposedly the last one.” Lilly Brett, Sainsbury’s TU buyer’s admin assistant on babywear: “In the baby sector it is going to be a continuation of the classics that attract the public’s attention with Winnie the Pooh, Peter Rabbit and Guess How Much I Love You being the ‘crown jewels’.”

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Pete Selby, head of books of WHSmith: “Brands that align themselves with the importance of reducing plastics, helping the environment and encouraging sustainability will come to the fore in the run up to Christmas and beyond. At the moment this charge is being led by National Geographic, but I am sure others will follow, and for the good. While it is encouraging to see some newer literary brands making the transition into licensing, such as Oi, I still believe that the trend towards heritage will continue, with classics such as Paddington, Elmer and Hungry Caterpillar on for a good end of the year. It will be interesting to see if the Magic of the Faraway Tree spawns some licensing activity.” Ashlee Cox, buyer of children’s books and Kimberly Lee, assistant buyer of books for WHSmith: “The biggest brand in the run up to Christmas will be Frozen, but Toy Story is bound to be popular too. Anything unicorn is still not going away so they are on for another good Christmas while Pokémon is also looking strong.” Above: WH Smiths’ Pete Selby and Ashlee Cox (centre) with colleague Kimberly Lee.

Lauren Leyh, assistant buyer of kids nightwear for M&S: “For us in the last quarter of the year it will be all be about Paddington, Thomas, Peter Rabbit and The Gruffalo. All these brands continue to grow in Above: M&S’ Lauren says the last quarter will be all about popularity as customers the classics for the retailer. associate them with us. Sustainability will also play an increasing role as our collaboration with WWF in the Back to School season testified, which saw us creating a ‘jungle’ in store.” Sarah-Jane Porter, head of licensing and cards at Moonpig: “You cannot deny the influence Netflix has had and will have on licensed brands. Nowhere is this more Above: You can’t ignore the influence of Netflix on evident than in adult brands. licensed brands, says Moonpig’s Sarah-Jane Porter. Just look at how Friends has

taken hold, bringing a whole new generation to the brand. On the adult brand front, popularity for Stranger Things will continue to grow to the end of 2019, while interest in Rick & Morty is also being sustained. At the younger demographic the role of influencers cannot be ignored. We are looking to work with Tiana and have our eyes out for others who chime with the younger age groups.” Catherine Lidstone-Green, assistant merchandiser essentials for MorrisonsNutmeg and Harriet Branston, assistant buyer, boyswear and schoolwear of Morrisons: “Hey Duggee Above: (left to right) Morrisons’ Catherine Lidstone-Green, is a winner! The brand is Charlotte Head, Hannah Millward and Harriet Branston. adorable and a different Below: Winnie the Pooh appeals breed of cute. The bright to both boys and girls. design style look great instore. We believe L.O.L. will continue to remain popular in the run up to Christmas as its collectability coupled with its pink ‘girliness’ continues to chime with its audience.” Charlotte Head, assistant buyer for baby fashion for Morrisons: “The continuing big trend for babywear will be for gender neutral treatment. Going into stores in September is a large premium Winnie the Pooh range that will be appropriate for both sexes. With Harry Potter’s popularity growing, helped by the brand’s original fans now having babies, we have high hopes for our trial into how this can be extended into babywear.”

Kasha Tarasiuk, buying manager for Christmas, everyday and seasonal gifting for Tesco; and Stephanie Burrows, assistant buyer seasonal gifting for Tesco: “We feel that Harry Potter will continue to remain strong for the rest of the year. Nostalgia has such a pull, which is why Friends is doing so well and why Barbie will remain strong.” Above: Tesco’s Kasha and Stephanie check out the Barbie 60th anniversary dress-up.

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RETAILER BYTES Above: You can’t deny the effect of influencers, says Asda’s Ruth.

Emma Edwards, buyer of older girlswear and Ruth Golightly, senior buying manager baby and children’s apparel for Asda: “You cannot deny the effect of influencers. Just as JoJo Siwa came on the scene and made her presence felt with a relevant fashion look for girls 4-14, so the likes of Tiana will be able to resonate with her demographic. Another encouraging trend is the lessening of the gender divide with brands that were hitherto seen as being somewhat exclusive to boys now extending to girls. We have jumped on this with NERF for girls and also were proud to echo the success of the Lionesses by doing a collaboration with 13 year old equality campaigner Olivia Hancock with a football t-shirt for girls.” Jessica Porter and Chloe Farrow, members of the Toymaster marketing team: “With all the marketing about this being Peppa’s 15th anniversary she’s going to have a great year. The new product Above: Toymaster’s Chloe says from L.O.L. will help to Ryan’s World is showing a lot of growth potential. sustain interest in that property while it seems there is no stopping Harry Potter and Wizarding World. On the influencer front, Ryan’s World is showing a lot of growth potential and is notably on the rise.” Ushma Patel, senior buyer and Laura Bennett, buying assistant of baby and sleepwear for MiniClub: “The big film properties will be Toy Story and Frozen. The heritage and quality of the Toy Story 4 film has made it an attractive property and the high hopes for the second Frozen film will no doubt see us all enjoying something Above: MiniClub’s Laura (left) and Ushma have high hopes for Frozen 2. of a Frozen winter!”

LICENSING SOURCE BOOK EUROPE 2019

Karen Hewitt, buying director of Character.com: “At the younger end, Peppa will continue to be the number one while further up the age brackets, gaming Above: Peppa will continue to brands will gain further be number one in preschool, says Character.com’s Karen. ground, especially for boys with Minecraft still holding strong. The public’s changing viewing habits will continue to be reflected in how licensed brands and personalities come to the fore. A good example of this is DreamWorks’ Spirit Riding Free on Netflix. While I recognise that the role of influencers is likely to grow as so many of them are producing their own products as this makes it difficult for licensees to sign them.”

Above: Spirit Riding Free is popular with Netflix viewers.

Kate Callender, buyer of childrenswear of Matalan: “Brands that are either true classics and family entertainment – or ideally both, will tick the boxes with the consumer. Aladdin, Toy Story, Star Wars and Frozen are well placed to pick up on this. Gaming brands continue their march, including Above: The industry will have to Minecraft, Pokémon, place greater importance on environmental aspects, says Fortnite and Sony. Matalan’s Kate. On the newer brands front, Roblox, Ryan’s World, Tiana and Ninja are all set for growth, underpinned by the changing dynamics of how youngsters digest content – notably through YouTube and Netflix. Retailers, licensees and licensors will all have to place greater importance on the environmental aspects of the licensed merchandise they are producing and retailing, including on the packaging front as well as the materials used, such as recycled polyester for swimwear or Fair Trade cotton for apparel.”

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Iain Matheson, digital marketing for Truffleshuffle: “Disney will be huge the second of 2019, with Toy Story’s appeal spanning both children and adults. Plus with Ariel: Little Above: Iain Matheson (far left) with TruffleShuffle colleagues (left to right) Lucy Mermaid being Cornish, James Leigh and Lizzie Williams. remade as a live action film this is likely to energise interest in this brand too. We also anticipate the 90s’ vibe continuing with gaming properties, such as Sonic, SEGA and Zelda as well as retro James Bond.” Laura Jolley, buyer of girlswear, Abigail Jenkins, assistant buyer menswear and Christina Sahall, buyer’s assistant of M&Co: “The classics, such as Guess How Much I Love You, Winnie the Pooh, The Above: M&Co’s Abigail Jenkins says there is a need for some Hungry Caterpillar and new girls’ properties. Peter Rabbit continue to resonate in the newborn arena, lending themselves not only to apparel, but also packaged gift sets. It is interesting how Marvel action heroes and Harry Potter are now being seen as classics too. We definitely need some new girls properties though!”

Karen Almond, buying director of Merlin Entertainment (which comprises 110 attractions): “Fortnite will continue to be big while the new Spiderman movie will also add to the public Above: Sustainability will continue to play an increasing role across all interest in that brand licensed merchandise, says Merlin and the new Little Entertainment’s Karen. Mermaid film coming out will have a positive knock on effect too. Peppa Pig continues to be very big for us as do the Pop Vinyls, which taps into collectability as well as embracing the all pervasive celeb culture. Sustainability will continue to play an increasing role across all licensed merchandise, especially on the packaging front. This is something that all the big players need to get behind.” Steve Pearson, senior buyer for Hamleys: “We’re on for a Harry Potter, Toy Story, Frozen and Star Wars Christmas, with some excitement on the gaming front, led by Fortnite, Pokémon, Angry Birds and Sonic. On the preschool front, Peppa Pig, PAW Patrol and PJ Masks look set to remain strong. The Above: There’s excitement on the demand for fast Rubik’s gaming front for Christmas, says Cubes is bound to Hamleys’ Steve. continue until Christmas.”

Chantal Pearce, head of buying, seasonal events for Tesco: “The big hitters for the last part of the year will be Frozen, Harry Potter and Toy Story. Personalisation will continue to be a strong trend across many brands as it builds on that relationship with the consumer. Sustainability will grow in importance, be that through the selection of materials used, such as BCI cotton, recycled glass and product selection, such as re-usable drinking bottles and bags.” Left: Tesco’s Chantal in full on judging mode.

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Sarah Theobald, buying manager for gifts at Debenhams: “Good to see Friends and Stranger Things coming to the fore adding interest in the licensed arena. While interest in some lifestyle Above: Debenhams’ Sarah Theobald (left) brands are and her colleague Samantha Booth. sustaining interest – Costa and Nandos seem to have become a staple for us - there is a surge in interest in alcohol-themed gifts, especially gin which seems to have taken over from food and cooking. What does that say about us all?!” Mel Brown, design and production director of JoJo Maman Bébé: “For us, classics such as Elmer, Peter Rabbit and Miffy (especially in the run up to the 65th birthday) are on for a good run up to Christmas. It is, however, good to see the innovation on product design with a number of mainstream brands, such as Disney’s Mary Poppins, Watership Down and Love Island, which is bound to pique consumer interest. Taking care of the environment and the planet is something we all have a responsibility for, which is why we are working with the Butterfly Conservation on a number of initiatives this year and next.” Jay Binstead, DTR merchandise operations controller for Forbidden Planet: “We’re gearing up for season four of Rick and Morty, while Doctor Who always ticks over for us. Harry Potter will start to pick up for Christmas, while Marvel Avengers has been strong. We also had lines out for Stranger Things in time for season three and DC’s Batman is an evergreen.” Above: Forbidden Planet’s Jay putting one of the Innovation entrants to the test.

Rebecca Poulton, buyer admin assistant, video games for Sainsbury’s Argos: “We’re looking at more gaming gifting in Sainsbury’s. Familyoriented retro classics like Spyro and Crash Team Racing do well, while there is anticipation around Pokémon Sword Above: Sainsbury’s Argos Rebecca Poulton. and Pokémon Shield arriving in November. New FIFA and Call of Duty games are also due later this year and we’ll really be looking at how we can make the most of those across the whole store.” Jessica Hoad, commercial product developer for Mothercare: “Lifestyle and social media influencers definitely have an impact on trends. Peppa Pig and George continue to perform well and there should be a big lift for Frozen around the new film. I see a lot of opportunities in character, too, especially in the slightly older licences such as L.O.L.” Above: Mothercare’s Jessica still sees opportunities in character licensing. Below: Toy Story 4 was named by a number of our judges as a strong seller.

Hayley Devlin, social media and content executive of The Entertainer: “I am really excited about Wonder Woman. With the second film out next year, I think she will be everywhere and be a good strong female role model. I also think that board games brands will increase in popularity. All the recent coverage of famous footballers playing Uno have given board game playing some extra coolness!” LICENSING SOURCE BOOK EUROPE 2019

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High Street Heroes It remains a major talking point for everyone, and with that all important fourth quarter approaching, all eyes will be on retail performance. In the licensing space, the summer has seen a range of collaborations, partnerships and new launches, showing that there are still deals to be done. LSB rounds up some of the activity.

emoji teams with Aldi The emoji brand has joined forces with Aldi across Germany for a special collectable figurines promotion. Secured by licensee Boost Deutschland, the 24 emoji collectable figurines will be available until October 12 in more than 4,000 branches. Tailor made for Aldi by the emoji company and its partner Boost, the promotion include special customised emoji icons including the emoji Spooky with glow in the dark effect and the emoji Bling Bling icon with a glittering effect.

Sainsbury’s success with Disney Heroes Sainsbury’s and Disney have teamed up for a unique collaboration which has seen the launch of new Disney Heroes collector cards and albums in all Sainsbury’s stores across the UK. The initiative will run until October 2 and brings Disney, Pixar, Star Wars and Marvel heroes together. Customers can get their hands on an exclusive collector’s album, along with 144 cards all based on characters from the stories. Based around the theme of ‘unlock the hero in you’, the album and cards include facts, games and challenges ranging from Eating Well, and Getting Active and Being Smart to Expressing Yourself, Doing Good and Teaming Up to help keep children entertained and active. Below: The Disney Heroes collaboration has been a hit across the summer.

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Above: The promotion is taking place in over 4,000 Aldi branches in Germany.

Also available is a collector’s box to store all 24 emoji figurines which also contains a board for various games. For each €15 spent, customers will receive one emoji collectable figure, while the collector’s box is priced at €1.99. A dedicated Aldi emoji app has also been developed which allows customers to digital collect emoji figurines with hints hidden in Aldi flyers.

Each challenge is associated with a different Disney Hero – from Marvel’s Incredible Hulk helping children eat well and Pixar’s The Incredibles showing how you can get active. The albums are priced at £2.50 with two free card packs to get collections started. Customers will also receive one free pack of four cards for every £10 spent in-store or online.

Oasis brand grows further British women’s high street fashion retailer Oasis continues to extend its licensing programme, launching six bathing products that will be exclusive to Sainsbury’s and Above: The new collection has been on the shelves in time created by SLG. for Christmas. The collection – created by SLG – features two coordinating prints from the Oasis licensed design bank and includes an eau de toilette, a trio of body mists, a hand cream gift set, bath fizzers, a gift set with body wash, lotion and mist, and a little handbag hero set of lip balm and mini mist. The deal was developed under licence by Golden Goose.

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Anthropologie adds Soho Home Soho Home has launched its first ever collaboration, teaming with Anthropologie on a new interiors collection. The 30+ piece range has been inspired by Soho House’s original location at 40 Greek Street and the more recently opened Barcelona Soho House. The interiors line includes furniture, lighting, tableware, textiles and accessories inspired by – or seen in – the Houses. Items include the Sofia upholstered bed, Harrison coffee table and Adriana pouf, as well as the Harrison mirror, Augustus chair and Adriana chair and sofa.

H&M taps into Toca Life Children’s app series, Toca Life is the inspiration for a new capsule collection in H&M. The quirky characters take pride of place across clothing, shoes and accessories. The Toca Life x H&M collection includes jersey tops, sweatshirts, dresses and tracksuits, as well as shoes, socks and other accessories. A number of the Toca Life characters have also been made into soft toy bags. Interactive prints and textures including reversible sequins, foil prints and 3D applications help bring the characters to life across the collection. Above: The Toca Life range has featured in H&M windows.

Next signs for Ted Baker

Ted Baker has welcomed Next to help expand its offer in the childrenswear space. The partnership will run for an initial fiveyear period and will see Next create and sell Ted Baker Above: The new collections will childrenswear products launch in Next in spring 2020. spanning baby, boys’ and girls’ clothing, shoes and accessories in collaboration with the creative team at Ted Baker. The new collections will launch in spring 2020. Next replaces Debenhams as childrenswear partner for the brand, with the relationship ending on February 29, 2020. However, Debenhams will continue to be a licence partner on lingerie and nightwear.

Below: Two new LEGO stores will open in the UK this year.

LEGO to open new stores LEGO is to open a number of new stores in the UK and Europe in time for the key Christmas period. In the UK, Birmingham’s Bull Ring and Southampton West Quay Shopping Centre have been earmarked by the company. The new stores will have the widest selection of the latest LEGO sets – including licensed sets – as well as a host of play experiences, activities and events only available in-store. In addition, The LEGO Group will also open two new stores in the Netherlands – an Amsterdam flagship and a Utrecht brand store – as well as an outlet in Marseille, France during Q4.

shopDisney marks one year August marked 12 months since the re-imagined shopDisney launched, with the aim to offer the best of Disney, Pixar, Star Wars and Marvel products across a raft of categories. shopDisney hosted a month-long celebration to mark the milestone, with numerous initiatives happening on the website and through marketing channels. This included a new collection release every Monday under the title ‘product of the week’, a 24-hour flash offer every Thursday and competitions on shopDisney’s social platforms every Friday. Over the past 12 months, shopDisney EMEA has notched up some impressive figures including over 62 million visits to the websites.

Right: The Pizza Planet Adult Hoodie is shopDisney’s best-selling piece of adult apparel.

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Mini Boden casts a spell Mini Boden has unveiled a ‘spellbinding’ new Harry Potter collaboration. The new 81-piece collection arrived in two drops, the first in August and a second in October in time for Halloween and Christmas. The range – which includes pieces for newborns up to age 16 for boy and girls – features Hogwarts-theme prints, magical motifs and character-inspired designs using techniques such as colour change sequins, 3D embroidery and tactile fabrics including tulle and velvet. A Boden heritage spin has been given to a line of Hogwarts Breton t-shirts, rugby shorts and babygros in

Below : The range includes pieces for newborns up to 16.

house colours, while there are also stripey tops featuring Harry’s glasses and Golden Snitch motifs. Hedwig the Owl is also key, appearing on yellow cord dungarees, dresses, jumpers and leggings, as does Harry’s scar and Buckbeak the Hippogriff. The second launch in October will include a black velvet cloak and a matching party dress among other lines. The range was developed in-house by Mini Boden in partnership with Warner Bros. Consumer Products.

Matalan licensed ranges soaring Matalan is continuing to make waves in the licensed character space, with its ranges continuing to outperform expectations. The retailer saw consistent sales growth and market share gain (in both value and volume) heading into the summer period. Initial sales reaction to new transitional and autumn ranges had also proved positive. “Matalan reported a great winter 2018 Above: Licensed characters continue to season for licensed perform well for Matalan. character with sales significantly up on the year,” commented the retailer’s Kate Callender. “There are no signs of this momentum slowing as we are currently performing 37% ahead of this time last year. “We have bucked the trend by ranging key licences for collectable toys, gaming and social influencers, ensuring we have a balance of family favourites and new crazes. We remain open minded and flexible when approaching new licences; it is a very different market compared to that of five years ago.” Matalan’s international franchise partners are also benefitting from strong sales, with stores in the Middle East, Malta and Gibraltar soon to be joined by Cyprus. Licensed range expansion is also being planned for the men’s, ladies and homewares divisions, while Kate reports a “fantastic reaction” to the toy concessions, Totally Toys.

TJ Morris ups licensing credentials DHX Brands is working with TJ Morris on a new direct to retail collaboration for In the Night Garden, further underlining the retail chain’s ambitions in the licensing space. The collab saw a new range of products launched for the preschool property exclusively in Home Bargains and Quality Save stores throughout the UK this summer. An initial 18 lines launched in July, followed by two more in August and a further 12 in September. The range includes a host of items such as infant wipes, toddler training items, wooden pull-along toys, slippers, towelling robes, gift bags and feeding products such as bibs and sipper cups. The range also includes greeting cards and giftwrap; tableware, such as cutlery and melamine sets; apparel, including pyjamas and onesies; and accessories such as socks and backpacks. Right: The DTR covers Home Bargains and Quality Save stores.

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Inset: Even in a ‘re-settling year’, The Entertainer will have opened an additional nine UK stores this year. Below left: Stuart Grant, group sourcing director of The Entertainer group has a broad vision for the company’s future.

Expansion Grant-ed “This is a year of re-settling for us all,” is how Stuart Grant, group sourcing director of The Entertainer sums up 2019 on the business front. “I really believe that the whole world is on an unsustainable treadmill that is craving for growth. It is time to be more realistic as to what really is possible and right for us all to expect,” believes Stuart. LSB delves deeper into the business philosophies of one of the UK’s most successful family-owned businesses, which, by the end of this year, will be trading from 925 stores in 30 different countries.

he jack-in-a-box motif which anchors The Entertainer’s logo was included by founder Gary Grant right from the start as a visual shortcut to proclaim the first store’s toy orientation, and it has stuck ever since. However it is uncannily appropriate to represent Gary’s son Stuart, whose infectious ebullience is matched by his

LICENSING SOURCE BOOK EUROPE 2019

Inset: While accepting that competition is rife from online, grocers and value chains, The Entertainer still invests in providing a customer-rich experience in its stores.

spring-loaded quick thinking on business, licensing and life in general. The Entertainer has gained ground by doing things its way, spotting opportunities and acting upon them quickly, earning the retail group an enviable reputation among consumers, landlords, suppliers and staff alike. Admittedly, its hard negotiating terms, steadfast rules about certain properties (including a refusal to stock products with links to the occult), as well as a strict adherence to not opening its stores on a Sunday have caused frustrations in some quarters. Yet, at a time of demise for many hitherto leading retail names, The Entertainer has not only held its

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Inset: The acquisition of Spanish-based Poly strengthens The Entertainer group’s global position. Below: A franchised Early Learning Centre store in Greece.

own, but thrived. Its success can be tracked in its understanding of consumer buying behaviour, in its canny approach on the supplier side, as well as an opportunistic diversification of the retail brands under which it operates and the areas of the globe in which they have a presence. “Yes, we’re doing well in a tough market, but we are not where we would have ideally liked to have been,” Stuart tells LSB modestly. “We will open nine new Entertainer stores this year, a slightly slower growth rate than usual as we generally like to open 15 new stores,” he quantifies. But this belies the full picture as it ignores the acquisition of the Early Learning Centre business from Mothercare in March of this year (equating to 460 store fronts) as well as its takeover of the Spanish-based toy retailer Poly (comprising 52 stores), taking it out of administration at the end of last year. And then there is the expansion of its presence in Matalan stores with its ‘shop-within-ashop’ concession under the Totally Toys brand. The ELC deal is something of a personal victory for

Toying with the licensed arena “The licensed toy market place is tough at the moment,” proffers Stuart citing the downward slide of the market share licensed toys have versus generic products. “In 2015, licensed toys commanded 28% of the market, in 2016 this had dropped to 27.5%, in 2017 it was down to 25.6%, by 2018 it had dropped to 23.3% and I guess it will be down again in 2019.” Stuart attributes some of this drop to a greediness of licensors on royalty rates and minimum guarantees. “For licensing to work it needs all parties to be able to co-operate for the mutual good. But to my mind, there is clearly something of a disconnect at the moment. “You read of records being smashed in box office takings for movies, but sadly this is not necessarily reflected in the toy aisles,” says Stuart. “Suppliers are having to adapt to increased costs incurred through currency exchange, retailers cannot put up their prices for fear of alienating the consumer, yet royalty rates and minimum guarantees in some quarters are being set at unsustainable levels. This has a knock on effect on product development which is a shame.” As Stuart reveals: “It is becoming increasingly hard to sell licensed toys profitably especially as there are non-specialists that use the products as loss leaders to drive footfall. As good as our negotiating skills are, when there are other retailers who sell those products below cost it is difficult to counter. And then there is the internet which has steamrollered its way through and eaten up market share. The members of the public are not at all embarrassed to come into our shops and then look on Amazon to compare the prices.” Helping to safeguard The Entertainer’s position is that so much of its product portfolio is either exclusive to the retailer – through direct sourcing, working through Addo Play (its affiliate toy company) or through developing variants of products with other suppliers. “We are holding our nerve and looking 3-5 years hence, trying to pre-empt the cultural changes in shopping patterns. It will keep us on our toes, that’s for sure!” says Stuart.

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â&#x20AC;&#x153;In Nuremberg I get the needed momentum for the year ahead. The enormous offer gives inspiration for my product range and shows me where the market is going.â&#x20AC;? Cynthia Compton 4 Kids Books & Toys

w e n o t n i p a e l A b u s ine ss i d e a s The Spirit of Play trends and new products

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Charitable Moves Equally impressive as The Entertainer’s business acumen is its altruistic heart. As well as being a longtime supporter of The Light Fund industrywide charity, the family-owned company donates a considerable sum every year to a myriad of charitable causes. Added to this is its innovative Big Toy Rehoming Campaign that the retailer runs in collaboration with The Salvation Army. Following its success in June, the consumer campaign returned to The Entertainer this September. The June Big Toy Rehoming Campaign saw consumers donate 6,000 unused toys rehomed with its success seeing an autumn equivalent running (September 5-September 28), taking in National Recycle Week. Families were urged to bring any suitable toys which are no longer played with to their local Entertainer store. “As a retailer, we’re committed to reducing our plastic waste by extending the lifecycle of toys and supporting the Salvation Army in the process,” said Gary Grant, founder and executive chairman of The Entertainer. Above: The Big Toy Rehoming Campaign that The Entertainer runs with The Salvation Army works superbly on both human and environmental levels.

the Grant family. “Going back years, we always aspired for The Entertainer to be as revered as ELC. We still have to pinch ourselves that we were in a position to be able to acquire such a heritage brand and now build on it,” says Stuart. The Poly deal is another one that made so much sense. “Poly was effectively the Spanish equivalent of The Entertainer, with a presence in all the major shopping centres. It helps that the retail prices for toys in Spain are considerably higher than in the UK so we can ship from our UK warehouse. All it needs is a bit of love and care and we have lots of that to give!” says Stuart laughing. Although both ELC and Poly were opportunistic acquisitions, they slot in perfectly to The Entertainer’s three-pronged growth strategy which runs in tandem with its continued organic expansion. “Our growth will come from: 1. Operating under more than one retail format. 2. By franchising, enabling us to expand further internationally, 3. Becoming even more of a destination by offering products not available elsewhere either as we have developed them ourselves or in partnership with our suppliers,” details Stuart. “We are only 4-5 years away of saturating the UK with The Entertainer stores. We can grow the estate to say 240 stores in the UK, with our normal opening rate of 15 new stores every year, but operating under

Above: It’s JV with Addo has provided The Entertainer with a point of difference, enabling it to create product ranges that are specific to the chain.

other brands and concepts, such as ELC opens up a whole lot more opportunities. And extend that to the rest of the world and things look a whole lot more appealing,” says Stuart getting rather excited. “I am proud of our roots, but I am also proud that we have gone from being a very UK-centric retailer to one which is now trading in 30 different countries, with lots more growth in our sights.” This jack-in-a-box most definitely is fully springloaded and ready for more action. Above left: The last few years have been record takings at the box office for film franchises, and the demand for linked merchandise The Entertainer invariably caters for in its stores. Inset: Value and choice are cornerstones of The Entertainer business.

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Eastern promise

Inset: Brown & Friends has collaborated with a number of global brands such as Bang & Olufsen.

With brands ranging from Hello Kitty to Pokémon having brought a Japanese flavour to the licensing industry for years, the past 18 months in particular has seen just how much influence the anime and kawaii (the culture of cuteness) or kawaii-style category is now having. Indeed, the aisles of Licensing Expo this summer underlined the amount of properties now available to licensees and retailers. LSB chats to some key players in the sector about what makes these brands so appealing to licensees and retailers, and how much further the trend can expand.

alking the aisles of Licensing Expo this summer, there was one trend which was notable in its increased presence. The number of anime, kawaii or kawaii-style properties on show was certainly a sign that the sector is in rude health, and still growing. One of the first anime series to achieve worldwide popularity, Pokémon debuted in Japan in April 1997, with the series first airing in Europe 20 years ago and now broadcast globally in more than 160 countries in over 30 languages. Its success in licensing since then has been simply staggering. “Pokémon continues to flourish, with groundbreaking product launches, an ever-expanding licensing programme and multiple partnerships with major global brands and retailers in the pipeline,” Mathieu Galante, licensing director EMEA at The Pokémon Company International, tells LSB.

The brand has evolved from its three enduring pillars of animation, video games and Trading Card Game, adding live action movies and apps, while Pokémon has also become something of a fashion icon, from high-end to mass retailers. And there’s more to come – Pokémon Sword and Pokémon Shield launch in November, with new apps to follow in 2020, plus the World Championships come to London, marking the first time the event will be held outside of the US. While Pokémon has always been mainstream, Mathieu says that the appeal of anime and kawaii outside of Asia is now growing. “The artwork is gorgeous to look at and the themes and stories are so varied that there is something for everyone, making for a very broad appeal, while the growing plethora of new platforms such as SVOD and AVOD are bringing different shows to new audiences,” he says. “Possibly also, the more popular they become in the West, the more inclined the creators become to slant their appeal to attract even more fans.” Brown & Friends is the original character line-up of LINE FRIENDS, which started to make waves in the licensing space following its appearance at Licensing Expo 2018. It features 11 characters which were Left: The Pokémon Company International’s Mathieu Galante says the property has an ever expanding licensing programme.

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originally created for use as stickers for leading mobile messenger application LINE and its 200 million active worldwide users. CPLG is the licensing agent across EMEA for Brown & Friends and sees an enormous opportunity to develop a long-term programme. “Retailers and licensees have shown a strong thirst for new lifestyle content to satisfy today’s consumers,” a spokesperson for LINE FRIENDS explains to LSB. “The Inset: Bananya has business of LINE been one of FRIENDS is not limited to Crunchyroll’s most successful character merchandise properties. and what comes to the minds of most people when talking about a character brand, and goes beyond to a wide array of formats including videos, animations, games, exhibitions and a theme park.” John Leonhardt, head of consumer products at Crunchyroll, believes that the wide net of characters, dramas, environments and adventures appearing in anime creates both a broad and a niche appeal. The company – which has recently joined forces with VIZ Media Europe (see separate box out) – is seeing strong interest across all of its titles, as anime grows as a genre of choice for many manufacturers in response to consumer demand. Among its portfolio is Bananya, a series of anime shorts about the secret life of kitties who live in bananas – it has been one of Crunchyroll’s most successful properties with over a million licensed products sold. “Apparel and figures tend to be the first categories licensed as they are key components of anime fandom,” explains John. “There will always be properties like Dragon Ball that appeal to wide

audiences, but there are also fantastic shows under the radar that have passionate fan bases like Cardcaptor Sakura. We think the more people that are exposed to anime, the more anime will continue to grow since there truly is a anime genre for everyone.” Aâdil Tayouga, TV series/films and licensing executive manager at VIZ Media Europe, believes that Japanese licences bring novelty in a crowded market and settle down to become sustainable brands. “We are seeing a real success of Japanese properties and a strong comeback of this pop culture, covering all generations,” he explains to LSB. VIZ Media Europe’s portfolio is almost 50strong across EMEA territories, mainly manga-based with some of the most famous including Captain Tsubasa, Yo-Kai Watch, Doraemon and One Punch Man. “During the 1980s and 1990s, Japanese anime was already hugely broadcast in France, Spain, Italy and the Middle East,” continues Aâdil. “This generation are now parents, passing this anime culture onto their kids which impacts on consumption and merchandising. The originality of the Japanese licensed content is very popular among different age groups, with every launch subject to an adapted marketing strategy to expose the

Crunchyroll and VIZ Media Europe join forces Anime specialists Crunchyroll and VIZ Media Europe confirmed they are to join forces in September. The new strategic relationship sees Crunchyroll become the majority investor in VIZ Media Europe Group, with The Hitotsubashi Group retaining a minority stake in the company. “Crunchyroll and VIZ Media Europe Group will bring together significant expertise, capabilities, and dedication to grow and promote our respective licensed and original content,” says Joanne Waage, general manager of Crunchyroll. “We look forward to learning from and collaborating with our new colleagues in Paris, Lausanne and Berlin, so we can continuously create the most engaging experiences for anime and manga communities around the world.” Right: One Punch Man is among VIZ Media Europe’s 50-strong brand portfolio. LICENSING SOURCE BOOK EUROPE 2019

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messaging applications such as WeChat and brands to a greater mainstream audience.” Kakaotalk. French independent animation studio, Platforms such as Netflix and Amazon Prime allow Millimages, created a TV show in 2016, which now for content to be adapted locally and reach a wider extends to more than 190 countries worldwide. audience, while the work done by retailers in The character’s appeal is since broadening from the establishing dedicated Japanese pop culture areas TV show aimed at the younger audience to also contributes significantly to the growth across the social and digital space, with growth of the sector. Giphy uses having just topped five billion in Kumiko Muto, director of global under 18 months, driven by the 18-34 age group. business division at Sony Creative Ian Wickham, director of Licensing Link Products, believes that, while the kawaii Europe – Molang’s agent in the UK – trend has been mainstream in the believes there is a general Japanese character market appeal for kawaii-oriented for a long time, the soothing Rilakkuma heads to BLE properties, coinciding with a and comforting element of Described as a ‘cool kawaii bear with a relaxed global trend for Asian culture in many of the characters is also lifestyle’, Rilakkuma – whose name is a general. “They are true lifestyle key to its wider growth. combination of the word ‘relax’ and the properties with a simple The company’s Daifuku-kun Japanese word for ‘bear’ – is looking to emulate its success in Asia and the US, heading appeal,” he tells LSB. “There is – based on the popular to BLE next month to attract licensing an openness from licensees to Japanese sweets, Daifukupartners in Europe. get involved with these mochi – is likely to get a lot of Created by San-X in 2003, the Japanese character brand is being represented by agency properties – they would appear attention heading into the Sagoo and is already celebrating some major to be less risky, not reliant on Tokyo 2020 Olympic Games, partnerships in Europe, working with some of which is one of the key France’s most creative names in kids’ fashion and TV programming or on a single particular strand or strategy.” reasons SCP decided to appearing in some of the trendiest parts of Paris. Rilakkuma and friends have also inspired a range The challenge, Ian continues, develop the character and his from Cijep Plush, a blackboard book and a lies in the mass market retail friends (which are also number of children’s activity boxes from environment as there is still Japanese sweets). Larousse, plus a Rilakkuma baby album from Editions First. some resistance for exactly the “Another key element of On top of this, there is a stop motion animation reasons mentioned above – no Daifuku-kun is to deliver love called Rilakkuma and Kaoru, a Netflix original big marketing support to and friendship to the world,” series which airs in more than 190 countries. back a TV or movie launch, continues Kumiko. “His personality is very sweet and Above: Rilakkuma will be making its BLE debut in October. for example. “They are not absolute in his stories he opens mass opportunities, which his mind to anyone. In means there is a challenge at terms of licensed retail for Kawaii-oriented products, we’re creating properties to be considered soothing plush. for bricks and mortar space,” “Recently, it’s becoming he continues. “However, as more important to have we shop more and more comforting and soothing online, then this is potentially elements in the where the bigger characters themselves or opportunities lies.” their stories. This is One thing for certain is that because of a huge anime and kawaii is a demand from female consumers in their 20s who Above: Molang – and his friend Piu Piu – growing category for the licensing industry work very hard and would like started life in 2011 as a Korean emoticon. and one which offers a point of difference for licensees and retailers as we move forward. It will something comforting at the office.” be interesting to see if the trend continues in the Meanwhile, Molang was originally born in 2011 as a aisles of Brand Licensing Europe this October. Korean emoticon, first becoming popular on instant LICENSING SOURCE BOOK EUROPE 2019

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Children’s magazines remain the third largest category in the marketplace with growth driven by new launches and cover price increases. While the key publishers are confident in their portfolios, the sector isn’t without its challenges – not least the amount of wastage (from the magazine itself, plus covermounts and packaging) and how to be more sustainable. David Riley chats to some of the major players in children’s magazines to find out more.

Turning the page

uch to my embarrassment I’ve realised it’s two years since I covered the children’s licensed magazine market. The last time I wrote about it, in summer 2017, the market was growing but the context was a soggy, almost autumnal July. Now the contrast couldn’t be greater. High pressure has arrived, and not just in the weather. Children’s magazines are still the third largest category in the marketplace after women’s interest and TV listings, but value is down -3% YOY and volume sales are down -7% YOY. But these figures mask an ongoing shift in the composition of the market. Here’s Siobhan Galvin, commercial director of Egmont Magazines: “In recent years, market growth has largely been driven by cover price increases and new launches. Over 50% of new titles are now priced at £4 or above whereas five years ago, 8% of titles were in this price bracket. (Moreover) new launches have traditionally driven category growth (but) there have been fewer hits recently. In the last 18 months,

LICENSING SOURCE BOOK EUROPE 2019

Above: Redan’s strategy involves keeping its ear to the ground for the next big thing. Below: Thomas & Friends and PAW Patrol are staples of Egmont’s portfolio.

only three new launches have sold more than 30,000 copies.” That says a lot about the magazine market and consumer behaviour, but it says just as much about retail and the strength of new brands versus established ‘classics’. As Pauline Cooke, md of Immediate Media children’s magazines, puts it: “There have been fewer launches and more of a focus on launching standalones around bigger brands. Compilation magazines have been resilient, with their flexibility to reflect what’s popular.” Four of the biggest players in the marketplace are DC Thomson, Egmont, Immediate Media and Redan. Everyone will recognise DC Thomson as the publisher of the Beano. Egmont publishes a range of properties including LEGO Star Wars, Thomas & Friends, PAW Patrol and Disney Princess. PAW Patrol continues to go from strength to strength (up 11% on last year), and Disney Princess is still

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RILEY’S CHAPTER & VERSE

Green matters One problem about magazines that I remember from my time as a publisher was the amount of wastage in the industry. The pressures of national distribution, a short shelf life, unpredictable consumer behaviour, often allied to the appeal of the covermount typically meant high levels of waste. And waste not just of a recyclable magazine, but of the (often plastic) covermount and (usually plastic) packaging that came with it. Given a growing consumer awareness of the issues of waste, I asked Redan and Egmont what steps they were taking to address consumer concerns. Both publishers are trying to minimise the use of plastic bags and to ensure that those that they do use are recyclable. All children’s magazine publishers are improving the transparency of information with clear signposting on product and websites. Redan is trying to develop subscription sales without covermount gifts across its portfolio, while Egmont is trying to reduce waste in its existing supply chain model by a more efficient process, and simultaneously retrieve unsold covermounts from the supply chain. By the end of the year, it believes it will have re-used over two million units instead of producing new covermounts. Both are obviously taking steps in the right direction, and should be commended for what they’ve achieved, but across the industry there’s still a way to go. Magazine publishers as a whole need to demonstrate the commitment to change and get the support of licensors, retailers and ultimately consumers if they are going to really make a difference.

delivering sales of 60,000 units+ - not bad for a 21 year old magazine. Immediate Media is the UK’s number one children’s magazine publisher. Pauline continues: “We’re growing revenues and we’re forecasting further growth in 2019 and beyond. We were delighted to start publishing Disney magazines in January this year, diversifying our portfolio and working with some of the most iconic brands in the industry. This year we’ve also been busy creating new educational products with Numberblocks, Alphablocks and Mr Tumble. We see great opportunity in print magazines for children, despite the pressures of selling in retail environments.” Preschool specialist Redan has managed to deliver year-on-year growth against the gloomier magazine sector. Its magazines range from the marketleading Peppa Pig titles (number one and number two in the sector) to the perennially popular Fun to Learn Friends and Fun to Learn Favourites compilation titles. “Redan’s strategy greatly involves keeping an ear to the ground for the next big opportunity,” says md Julie Jones. “A combination of effective networking and continuing to produce high quality, fun and popular content (so licensors want their content to feature in the titles) is crucial.

Compilation titles are central to the success of Redan, they allow characters to be tried out first to see whether they impact/uplift readership. These insights then form critical decisions on whether a character could support its own standalone title. However, in some instances, a character can look so promising that (we) can’t resist proposing to the licensor a standalone title for the outset. This is the case for the Moon and Me magazine that will be launched in spring 2020.” Children’s magazines have for many years held a unique position Above: Immediate’s between books and toys, a roster includes established favourites combination of education, and newcomers, such as Numberblocks. entertainment and play; a platform that uses recognisable characters and brands to deliver reading and learning skills, but rewards with a toy or gift, thereby meeting both children’s and their parents’ needs. As Egmont’s Siobhan describes, for children they offer “a treat + things to do + accessible and relatable characters. And they meet parents’ needs. On a practical level they offer soft learning and reward. And on an emotional level, they reinforce being a good parent, time away from screens, a shared activity (and) time together.” Copyright © David Riley, David Riley Consulting Limited. David is an independent publishing and licensing consultant and agent specialising in book and magazine publishing. Contact him at Davidianriley16@gmail.com for independent support and advice.

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DOWNES & OUT

Above: Like a sensible race goer, it is worth doing your research says Ian.

Tips from the top

Bottom: Roy of the Rovers art can be seen at The National Football Museum in Manchester.

The business of licensing is changing, with some traditional opportunities slowing down and retailers being challenged. But there are also new opportunities emerging. Ian Downes, md of Start Licensing, puts on his tipster’s hat and looks ahead to the rest of this year and into 2020.

s The Smiths once sung “All men have secrets and here is mine”. Nothing too spicy mind. I once wrote a horse racing tipping column for a national newspaper. It was a one off, but The Trusty Trapper did quite well and managed to tip the winner of The Derby ante post. Thinking of this the other day I thought I might revive my role, but lean on my Licensing Lookout alter ego and use this column to offer a few licensing predictions. I recently gave a presentation at Develop: Brighton Conference which is focused on computer game development and the gaming industry. The subject was Licensing - Beyond the T-shirt. The premise of the talk was that gaming companies and gaming brands have a lot of potential in licensing which some are not realising. While many gaming companies are actively developing licensing programmes not all have switched onto the opportunity. In a sense gaming characters have always made good licensing programmes, but I expect to see more gaming companies using licensing to dial up their brands. Revenue is obviously a factor, but other reasons to make the leap into licensing include the opportunity to create a retail presence for gaming brands through physical products. Many games are now delivered virtually. Licensees need to be aware of new opportunities from gaming brands.

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The recent Fortnite World Cup showed how esports are becoming more mainstream. Brand Licensing Europe is curating a gaming and esports activation this year. This move by the show is another measure of the growing importance of the sector. One point to note though is that gaming companies need to be match ready and have a structure to support licensing and licensees. Often ‘new to licensing’ companies fail to understand that licensees have ongoing needs not least around artwork and design. A recurring theme in my Licensing Lookout column on LicensingSource.net has been the rise in live events and experiential opportunities. Smart licensors like Aardman have realised that opportunities such as music concerts, theme parks and festivals provide new ways of using IP and fresh distribution channels for product. The latter point is important as it is a counterweight to a slowdown on the high street. Aardman has looked at specialist opportunities such as placing Wallace & Gromit into events like the Cheese Fest. Matching content with event. The growth of events such as Secret Cinema has opened the door to IP being used in more immersive ways. Savvy content owners need to think beyond product and create ways that their IP

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DOWNES & OUT

Below: Aardman looked at specialist opportunities for Wallace & Gromit such as Cheese Fest.

Word on the street

Below: Angry Dan has just launched a greeting cards line with Card Mix.

One interesting crossover between licensing and pop culture is street art. I am a great fan of street art and I love seeing ‘licensed properties’ featuring in street art. Most of the time I think this is driven by the artist and their personal choice. Some of the styling and context may trouble some IP owners, but in many ways it is a badge of honour to appear in street art and a recognition that your IP resonates well. Recent examples I have spotted include the Pink Panther, Tintin and Wallace & Gromit. Creatively street art has the potential to inspire some new design direction in mainstream licensing. Indeed street artists Matt Sewell and Angry Dan have entered the world of licensing. Matt Sewell’s Bird artwork features on a number of licensed products and Matt has a flourishing publishing programme, while Angry Dan has just launched a greeting cards line under Woodmansterne’s Card Mix brand. It is worth taking a look on a wall near you - it might help reveal a few licensing opportunities and design trends.

can be activated in new ways. In my work as a consultant to Rebellion Publishing I have helped develop a museum exhibition around football comic hero Roy of the Rovers. The National Football Museum in Manchester is hosting a 65th anniversary exhibition featuring original material such as comic art. This is a must visit for comic fans and has created an engaging opportunity for the museum to reach new visitors. For Rebellion, it now has an asset that can be ported elsewhere and used as a foundation stone for other licensing activities. ‘Live Licensing’ is definitely worth a punt. Linked to this is a growth in been able to tap into its customer personalised products. databases by subject - for example Personalisation provides previous purchasers of aviation-related consumers with the products. This has created a new route opportunity to give or to market for us. Personalised receive an individual product products and its stablemate direct experience. Companies like selling are worth a look. Signature Gifts, Moonpig and Finally it is worth having a look at the Personalised Memento area of board games. There are more Company have harnessed the board game cafés and funding platforms power of licensing well in the like Kickstarter have paved the way for more category. Advances in social game companies to bring products to market. media marketing and digital Inset: Bradford Here, there is an opportunity for licensing to advertising help these companies Exchange has developed the Spirit of play a part in the growth. Classic television and pinpoint consumers and their interests Concorde property. film franchises lend themselves well to board more efficiently. This dovetails well with games especially ones that have a fan base or the fact that IP can be a really effective cult following. Indeed there is also a link back to way of engaging consumers. gaming properties in this category. Events like Personalised product companies need to be Comic-Con have created more awareness of selective but there is scope for growth in this fandom and fan culture. Many board game category. Connected to this is a reminder that companies are keen to access IP opportunities and direct marketing has been around for a long time there is scope to develop some new business in this and companies like The Bradford Exchange and category. Back the board game. MBI have built up fantastic databases of consumers For many of us, the business of licensing is which they can interrogate from a consumer tougher than ever with some traditional interest point of view. opportunities slowing down and retail being It is worth thinking if your brand might fit into this challenging. But there are new opportunities market sector, but be prepared to be open to new emerging. Like a sensible race-goer, it always worth ways of cutting deals. We recently licensed doing your research - you might turn up an Bradford Exchange the Spirit of Concorde property. unexpected winner or two. It has developed a nice range of products and has LICENSING SOURCE BOOK EUROPE 2019

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BRAND FOCUS: HARRY POTTER Inset: Half Moon Bay’s Hogwarts in the Snow collection feature some magical new seasonal formats.

Under

the spell

You’d be hard pushed to find a consumer product or marketing category that Harry Potter isn’t present in. Alongside the traditional toys, gifts, homewares and more, the brand experience and cross platform executions are vast. The first book was published 22 years ago, but far from waning in popularity, the brand is going from strength to strength. LSB spoke to a range of licensees to find out more about the power of The Boy Who Lived.

hile the core Harry Potter books have now all been published and the films released, the brand, and the wider Wizarding World are still very much in demand. Consumer experiences such as the Warner Bros. Studio Tour, which boasts up to 6,000 visitors a day at peak times, Wizarding Worlds in Orlando, Hollywood and Osaka, the touring exhibition, digital publication - Pottermore, shops and the stage show, help to keep the magic alive. As the films continue with the Fantastic Beasts series, new content is still being added to the Wizarding World,

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Below centre: Boots felt it could have some real fun with its range. Bottom left: Paladone has snow globes and advent calendars launching for Christmas 2019.

and it’s being lapped up by fans, with the first two films taking between $650million and $800million and still more to come. Warner Bros. Consumer Products also ensures there is new inspiration and content constantly being added to the assets. Emily Aldridge, head of licensing at GB eye, explains: “Due to the rich heritage and ever evolving style guides that are produced by WB, we have created hugely successful ranges across all different themes, such as platform 9 ¾, the Hogwarts Express and Quidditch.” And Warner works hard to protect the brand, as Alex Ryan, marketing manager at Paladone, explains: “Everything is sacred and nothing gets past their rightfully exacting standards. Brand protection has ensured that Harry Potter has retained its premium, magical feel, giving fans and suppliers alike comfort in the knowledge that their beloved stories will be represented for the rest of time in the way in which they know and love.”

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BRAND FOCUS: HARRY POTTER

Weaving Magic Earlier this year, Wow Stuff launched a real-life version of Harry’s Invisibility Cloak. The forward-thinking toy licensee teamed up with Warner Bros. Consumer Products to bring the magic to life using green screen technology, known as Chroma Key within the movie industry. Months of intensive work and multiple attempts resulted in a successful prototype app being developed, using state of the art technology to create a movie-like quality special effects experience fans had previously only seen in films. The app was developed in-house at Wow Stuff’s LA studio by Dr Mark Gasson, who is a leading expert in the field of online privacy. His work allowed for a unique authentication code to be created and assigned to each individual cloak product. Wow Stuff says few toys have ever combined an app which truly enhanced and became additive to the physical product’s gameplay. The cloak is designed to be suitable for ages six and over, fitting all aspiring wizards and witches accordingly, and has garnered global press coverage from trade to consumer to the Harry Potter fan community.

Richard North, ceo of Wow Stuff, furthers: “Harry Potter and the Wizarding World has done well for us, because the licensor, Warner Bros., is as keen as we are to ‘Imagine Better’ for consumer product development. This has been the guiding mantra and combined with our passion for innovation and imagination the resulting products are hugely relevant to the fans.” It’s also the fans, which many of the licensees cite as a key factor driving success. Robert Ling, marketing executive at Pyramid International, “Fans of Harry Potter are some of the most dedicated around; they want to feel part of the Wizarding World. So products that can capture the magic of the franchise are essential and newness for Pyramid comes from continually innovating our range to capture this magic.” It was the breadth of the fan base which cast a spell on Boots, which launched a cosmetics and gifting range in 2018. Elizabeth Hewitt, senior buying manager – seasonal, Boots UK, explains: “Harry Potter has really broad appeal to a diverse group of customers, from original Potter fans to those discovering the stories and films for the very first time. Interest in the brand and its franchises is undiminished and has been on our wish list to be involved with for some time.” The wider retail interest of course mirrors that fan demand. As Emily Moores, trade marketing

Inset: Wow Stuff’s Invisibility Cloak is being stocked by major retailers across the globe.

Below left The House Crests from GB eye is consistently the best selling range. Bottom: The Hogwarts Ticket Premium Notebook is one of Pyramid’s best selling lines of 2019.

executive at Half Moon Bay, which offers over 300 Harry Potter lines, explains: “We’re lucky to work with some incredible retailers throughout the world, both multiples and independents. Our Harry Potter range has been particularly successful in the UK with the likes The Marauders Map Heat Changing Mug of Waterstone’s, Sainsbury’s, is Half Moon Bay’s bestseller of all time, Hamley’s, Lakeland and across all licences. Debenhams, as well as some wonderful international retailers.” Wow Stuff’s Richard agrees: “The Invisibility Cloak has been chosen by all the world’s major retailers, this is a first for us in selections and a recognition of the innovation success that the Wow Stuff team prides itself with.” With all of these factors combined with the best selling book series of all time and the third highest grossing movie series to date, there’s no surprise the trajectory of the brand is continuing skywards. GB eye’s Emily has the last word: “Harry Potter is a brand like no other – the care, consideration and love that has gone into the creation of every element of the Wizarding World and the way it is handled means that they have created a world that people cannot get enough of.” LICENSING SOURCE BOOK EUROPE 2019

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Those Licensing People Ltd.

CONTACT info@thoselicensingpeople.com

www.thoselicensingpeople.com

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// © 2019 A&Btv Ltd. // © Magic Rights Ltd. 2019 M. Danot // Le Petit Prince ® © Antoine de Saint-Exupéry Estate 2019 // // © Spargo Sisters // SootyShow ® Cadells Ltd. / Enternainment Ltd. 2019 // Olobob Top © Beakus 2019 // © KidsCast 2019 //

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AT THE MOVIES

Inset: Frozen Fan Fest kicks off on October 4. Below left: Abominable has attracted a number of key licensing partners including Rainbow Designs.

(Not so)

secret cinema

2019 has so far witnessed some stellar performances at the box office, which have then transferred into some successful licensing programmes and retail sales. And there’s still more to come… not least the small matter of one of the most eagerly awaited sequels ever and the end of one of the biggest film franchises on Earth.

Frozen II (November) Abominable (October)

The latest from DreamWorks Animation, Abominable is a coproduction with Pearl Studios and aims to take the audience on an epic 2,000-mile adventure from the streets of a Chinese city to the Himalayan snowscapes. The story follows teenager Yi, who encounters a young Yeti on the roof of her apartment building. Together with her friends, Jin and Peng, they call him Everest and embark on a quest to reunite the creature with his family at the highest point on Earth. A number of licensing partners are on board including Rainbow Designs, which is launching multiple sizes of Everest plush toys, ranging from bag clips to 50cm cuddly soft toys, as well as plush Yi and Peng characters.

The Addams Family (October) The Addams Family has a timeless appeal with many fans loving the ubiquitous theme song and relating to the diverse cast which makes up the multi-generational family. This autumn sees MGM reimagine the brand in CGI and it is looking to build out a ‘robust and enduring’ licensing programme, one which it expects to have a long life span well beyond the movie, becoming part of Halloween for years to come. Globally, MGM – and EMEA licensing agent CPLG – is looking to collaborate with a wide range of partners across categories including costumes and party goods, stationery, toys, collectables, apparel and more. Above: The Addams Family has been reimagined in CGI.

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The most eagerly awaited sequel of recent years, hopes are understandably high for Frozen II in the licensing community. While full details on the programme are yet to be disclosed, Disney has teased Frozen Fan Fest which will kick off on October 4 – ahead of the November 22 big screen debut - when new product rolls out worldwide. It will include product reveals, musical moments, in-store events and more, introducing what Disney describes as an ‘unprecedented’ assortment of Frozen II product and offering fans the opportunity to join the characters as they set out on a new journey beyond Arendelle. Special fan experiences will continue until the premiere date, with product continuing to roll out after the film’s release. Product will span toys, apparel, fashion, accessories and publishing to name just a few. Below: Episode IX is the final instalment of the Skywalker Saga.

Star Wars: The Rise of Skywalker (December) Disney’s massive year at the box office will culminate in the arrival of the final instalment of the Skywalker Saga, Episode IX. Triple Force Friday will celebrate the launch of a wide range of new products from a trio of original Star Wars entertainment events, including products inspired by The Rise of Skywalker. It will also mark the first ever live action series for the brand – The Manalorian – which is set to debut exclusively on new streaming service, Disney+, as well as the latest title from EA and Respawn, Star Wars Jedi: Fallen Order. Products across a wide range of category will launch from 12:01 on October 4, with stores around the world joining the festivities with in-store events and midnight openings. Past Force Friday events has include live unboxing that rolled out through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt using augmented reality technology in 2017.

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AT THE MOVIES

Your guide to some of the big movies hitting cinema screens throughout the year.

Film title

Studio

Release Date

Joker

Warner Bros.

October 2019

Abominable

DreamWorks/Universal

October 2019

Terminator: Dark Fate

20th Century Fox

October 2019

The Addams Family

MGM

October 2019

Frozen II

Disney

November 2019

Ford v Ferrari

20th Century Fox

November 2019

Jumanji: The Next Level

Sony Pictures Entertainment

December 2019

Star Wars: The Rise of Skywalker

Disney/LucasArts

December 2019

Cats

Universal

December 2019

Spies in Disguise

20th Century Fox

December 2019

The Voyage of Doctor Dolittle

Universal Pictures

January 2020

Sonic the Hedgehog

Paramount/SEGA

February 2020

Warner Bros.

February 2020

Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) Godzilla vs Kong

Warner Bros.

March 2020

Trolls World Tour

Universal

March 2020

Mulan

Disney

March 2020

Bond 25

MGM

April 2020

Black Widow

Marvel Studios

May 2020

Fast & Furious 9

Universal

May 2020

The SpongeBob Movie: Itâ&#x20AC;&#x2122;s A Wonderful Sponge

Nickelodeon/Paramount

May 2020

Artemis Fowl

Disney

May 2020

Wonder Woman 1984

Warner Bros./DC

June 2020

Ghostbusters 2020

Sony Pictures Entertainment

July 2020

Top Gun: Maverick

Paramount

July 2020

Above: Godzilla vs Kong hits the big screen in March 2020.

Above: Poppy and Branch are back in Trolls World Tour in March 2020. LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: PRESCHOOL & NURSERY

BELOW: Hey Duggee is heading into the electronic learning toys category.

Tot Stars From major milestone anniversaries, to new retail collaborations and fresh product launches, the preschool category continues to thrive. LSB takes a closer look at just some of what’s been happening.

Peter Rabbit hops into Joules

Trends UK says A-Woof

A new exclusive

BBC Studios and Trends UK have teamed up to create electronic learning toys for Hey Duggee.

Classic Peter Rabbit collection of clothing and accessories has launched with Joules. The deal with the retailer was secured by Silvergate Media, the global licensing agent for Peter Rabbit, on behalf of Penguin Ventures. The 22-piece collection including Above: There are 22 pieces in the Joules collection. clothing (such as babygros, t-shirts, dresses, coats, sweatshirts and leggings), rainwear and footwear items suitable for babies and children up to the age of six. Inspired by Beatrix Potter’s world-famous tales, the designs are a combination of the timeless illustrations from the classic children’s books and Joules’ own signature floral print.

Tasty deal for The Gruffalo

Magic Light Pictures and The Gruffalo brand have teamed up with Organix for the launch of a new, no-junk biscuit which has been specially created to be a healthier snack for toddlers. The crunchy cocoa and vanilla flavoured snacks come in fun Gruffalo and Mouse shapes. The tasty deal – which is the first since Magic Light brought all of its licensing in-house – comes as The Gruffalo is celebrating its 20th anniversary with a range of high-profile activities. Left: The biscuits come in Gruffalo and Mouse shapes.

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The new range will include a Hey Duggee-themed learning tablet and flip-up phone featuring Duggee and his squirrel friends: Tag, Betty, Roly, Happy and Norrie. Launching in spring 2020, the toys will have an educational element, developing communication skills and helping children to recognise colours, numbers, shapes and letters. “Trends UK is a brilliant addition for Hey Duggee and the perfect fit for the brand,” said Julie Kekwick, senior licensing manager at BBC Studios. Lindsay Hardy, marketing director at Trends UK, added: “Hey Duggee electronic learning toys will have fun and educational appeal at their heart. The range will inspire children to have a go and try new learning tasks with lots of laughter along the way, just like the show.

Tonies adds Disney characters to line-up Having been one of the break out stars from Toy Fair earlier this year, audio system Tonies is to add a range of Disney characters to its existing collection. The line-up kicked off with The Lion King and The Jungle Book with further Disney titles to be added later this year. The Lion King runs at approximately 30 minutes and includes a story, as well as classic songs such as I Just Can’t Wait to Be King and Hakuna Matata. The Jungle Book will run at approximately 24 minutes and features the famous singalong songs The Bare Necessities and I Left: The Lion King has joined the Wanna Be Like You Tonies line-up. (The Monkey Song).

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STATE OF THE NATION: PRESCHOOL & NURSERY

Panda Panda board books to launch

The first four Panda Panda board books are due to launch with Cottage Door Press in the US in spring 2020. Following on from the initial launch, further Panda Panda books will be released in varying formats and content. The property – which follows brother and sister panda twins, Dot and Beau – specifically supports the rapid development of children from birth to three years old. “There is a lot of learning happening as a child grows from babyhood to preschooler and we’re thrilled have Dot & Beau as cheerful, curious guides on the journey,” said Melissa Tigges, director of marketing and partnerships for Cottage Door Press. The deal was secured by Edutainment Licensing. Above: Four Panda Panda board books will arrive initially.

Miffy to mark 65 years in 2020

Above: Toys for Gabby’s Dollhouse will launch in 2021.

Spin Master backs DreamWorks preschool foray Spin Master is adding to its preschool roster, signing up as global master toy partner for DreamWorks Animation’s new show, Gabby’s Dollhouse. The deal – which was secured with Universal Brand Development – will see the company launch a toy line including figures, plush, play-sets, games and puzzles. Gabby’s Dollhouse – which is slated to debut on Netflix in 2020 – is a mixed media series that unboxes a surprise before jumping into a fantastical animated world full of cat characters that live inside Gabby’s dollhouse. The toy line is expected to launch in 2021.

2020 will mark the 65th anniversary of Dick Bruna’s classic white bunny, Miffy. As part of the celebrations, a new book about the life and works of Dick Bruna publishes in the spring entitled The Illustrators: Dick Bruna from Thames & Hudson (UK) and Mercis Publishing (Netherlands). New collaborations are also in development including a luxury handbag partnership. Paving the way, 2019 is already delivering great success for Miffy. Design-led gift company Magpie is a new signing and will be launching its range of homeware and gift lines for autumn. Online personalisation store Papier will release a range of personalised wall art and stationery later in the year, while Miffy babywear continues to flourish, with George releasing girls and boys baby styles. Children’s fashion company Tobias and the Bear has also released a new Miffy collection in black, white and taupe. Above and below: Miffy turns 65 in 2020.

Animated Elmer TV series planned Elmer the Patchwork Elephant is to make his TV debut, with Factory partnering with brand owner Andersen Press to create a new animated TV series. Based on the classic picture books by David McKee, the show will follow the adventures of the unique elephant who is finding his place in the herd. It will be animated by BAFTA winning animation studio Factory and will aim to celebrate what makes people different and encourage little ones to be kind to one another. Right: Factory will animate the new show.

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STATE OF THE NATION: PRESCHOOL & NURSERY

Below: Fundamentally Children has officially endorsed the range.

Masha on the big screen To celebrate the tenth anniversary of Masha and the Bear, Animaccord is bringing the preschool property to the cinema. With the support of Generation Media and Vue Entertainment, Masha and the Bear on the Big Screen will be shown across 89 Vue venues across the UK and Ireland. It will include eight episodes from season three. “This year we globally celebrate the tenth anniversary of the cartoon, and this collaboration is the unique opportunity to maintain our core values and create the special family experience for our beloved little and adult fans,” explained Aleksey Merkulov, cco of Animaccord. Below: 89 Vue venues will show Masha and the Bear on the Big Screen.

My First Calendar range endorsed Danilo’s ‘My First Calendar’ range has received official endorsement from Fundamentally Children, meaning the products and supporting marketing campaign can now feature the organisation’s stamp of approval. A group of preschool children tested the range, as well as the experts at Fundamentally Children, with the products rated on fun, ease of use and skills developed and approved for the endorsement. The interactive range features Peppa Pig, PJ Masks and PAW Patrol and retails for £8.99. Each non-dated calendar allows children to turn wheels to find the days and months and features a white wipe clean panel to write important play dates for the coming week. There are also sections for children to note the season, weather and temperature.

Publishing deals for The Baby Club

Dorling Kindersley and Centum Publishing have been secured as the lead publishing partners for The Baby Club, in deals brokered by Rockpool Licensing. Dorling Kindersley will lead the parenting programme with the launch of its first title, The Baby Club, Play and Learn with Your Baby: Simple Activities with Amazing Benefits in February 2020. The series-accompaniment handbook will use the structure and parent-baby interaction goals of the show as its basis. Meanwhile, Centum’s infant range will also launch in the first quarter of 2020 and will be led by story, sound and board books. Each title is being developed closely with The Baby Club Group and uses expert insight to help parents maximise the opportunity of enjoying books together with their children, from the very earliest age. Aimed at parents of 6-18 month old babies, The Baby Club is presented by Giovanna Fletcher and Nigel Clarke. Above: Publishing is a key category for The Baby Club.

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PEPPA PIG X HUNTER

Making a splash Inspired by both brands’ shared love of jumping in muddy puddles and thirst for adventure, eOne’s collaboration with Hunter has been just one of the highlights of Peppa Pig’s 15th anniversary in the UK and Australia. LSB finds out more about the partnership.

aunching back in July, the partnership between eOne’s Peppa Pig and Hunter is one which makes perfect sense. We all know how much the preschool character loves jumping in muddy puddles, while the creative director of Hunter – Alasdhair Willis – has said “at the core of a great Hunter experience is fun, adventure and preferably a muddy puddle”. “There is real synergy between Hunter and Peppa Pig,” Rebecca Harvey, evp global marketing, eOne Family & Brands, tells LSB. “The Britishness of both brands is something that was really appealing for both of us. Hunter also shares the commitment to quality and product solutions that add value to everyday life of children, families and parents.” Rebecca continues: “One of the great things about the partnership for me is the fact the brand, marketing, licensing and partnership teams at eOne came together to make it happen. It was a massive team effort.” The four pieces in the collection – the Original Kids and First Classic Pull On boots, kids’ backpack and Bubble Umbrella - feature Peppa Pig and her little brother George in a distinctive muddy puddle camo pattern in three colourways. Ranging from £30 to £45, the collection is aimed at 2-6 year olds and is available in the UK, US, Japan, Germany, Switzerland, Austria, Scandinavia, France and Italy. Hunter celebrated the launch of the limited edition collection with a series of special in-store

Above: Peppa herself was on hand to help celebrate the launch. Left: There is real synergy between Hunter and Peppa Pig, says Rebecca Harvey. Below: Branding included eye-catching window takeovers.

events held across its key flagship sites in London’s Regent Street and Yorkdale Mall in Toronto, in addition to Saks Fifth Avenue in New York. A day festival and Peppa Pig-themed entertainment for families included costume character appearances, photo opportunities, face painting and balloon modellers. Anchoring the launch in-store, Hunter x Peppa Pig branding included window takeovers, backdrops and prominent product displays (which remained throughout the summer). Online and social media support also backed the launch of the range, while it also generated several national news stories. Moving forward, Rebecca explains that these kind of collaborations are hugely important to the brand. “Peppa is often referenced as an evergreen and these partnerships are really important as continuing evidence that she is a true evergreen,” she says. Rebecca continues: “These collaborations will be a huge focus more and more for us for Peppa… we’re already talking about the next five years to the 20th anniversary and then the five after that. “That long range plan will definitely be looking for more of these kinds of collaborations and partnerships.” LICENSING SOURCE BOOK EUROPE 2019

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FOCUS ON: MOON AND ME

Over the past 20 years, Andrew Davenport has become synonymous with CBeebies hit brands, first with Teletubbies, then In The Night Garden, and now, Moon and Me looks set to follow in the footsteps of his previous success. LSB chatted to Sutikki, CBeebies and key licensees to find out more.

Inset: Moon and Me is inspired by well-loved tales of toys that come to life when nobody is looking. Below: Scholastic launched two picture books in August, with a third following in October.

Moon landings

superbly-integrated CGI animation. n February, CBeebies changed its Add to that the gorgeously warm legendary bedtime hour to begin 15 narration and voice characterisation minutes earlier and incorporate new by Nina Sosanya, and the whole show, Moon and Me. The series was package is irresistible.” nothing new to the preschool licensing Andrew Kerr, co-founder and industry, however, as many had been executive producer at Sutikki, furthers: introduced to it as early as 2016. “All of Andy’s hallmarks are there to be Series creator Andrew Davenport found within the series – delightful and appears to have the Midas touch when empathetic characters, clear and it comes to under-fives programming. compelling storytelling geared to the While developing Moon and Me, his audience, music that complements and adds to the production company, Foundling, worked with the storytelling, and a wholly original world that University of Sheffield to attach cameras manages to feel both fresh and familiar all at once.” throughout a toy house to observe how children Elizabeth Scroggins, publisher, non-fiction and played. “Andy’s commitment to research and licensing at Scholastic Children’s Books adds: “To us, it testing is key to the success of the series,” says Irene feels like a magical combination of an element of Weibel, co-founder of Sutikki and executive nostalgia mixed with incredible creative and producer of the series. technically advanced approach to story-making with Not happy to settle with run of the mill production incredible attention to detail – but what comes across either, Andrew utilised a unique method for Moon to viewers is the sheer joy of the characters and the and Me, using CGI, puppetry and stop-motion. world that Andy has created.” It’s perhaps a combination of all While Julie Jones, md at these things which gives Moon Redan Publishing, credits the and Me its winning qualities. tangible feel: “The cute Michael Towner, senior character line-up coupled commissioning editor at with the tactility of the CBeebies, explains why the production style works series has had such success: brilliantly. The intricacy and “The characters, their make-believe movement of the puppetry world, and their interactions are and the way it almost feels like instantly relatable. Inset: Cooneen will roll out retail specific nightwear and apparel viewers can leap in and pick up “The whole look and sound of the in September/October. the characters, and truly series is so unique and gentle with immerse themselves into the beautiful live action puppetry and

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FOCUS ON: MOON AND ME

enchanted world of the toy house must be contributing to the success of the show.” The production and story in Moon and Me creates a feeling of something new. Steven Russell, marketing manager at Jumbo Games, explains: “The fact that the content is so unique and different to anything else currently on children’s TV, makes it so appealing and engaging for preschoolers.” This newness coupled with an undoubtedly nostalgic feel has worked well for consumer products allowing a huge diversity in licensees – the toy partners, for example, include wooden toy manufacturer, Orange Tree Toys and electronic giant, VTech, alongside master toy Hasbro. Mike Hartshorn, head of sales at Orange Tree Toys, explains: “The characters are great and applying them to our traditional wooden toys have been a lot of fun and I think our design team has done a wonderful job of representing them. The imagery is great and works exceptionally well on our items.” Andrew Barrett, director of European product development and licensing at VTech Electronics Europe, agrees: “They are rich characters for us to work with, standing out graphically with unique personalities which lend themselves to our types of products, talking, with music and sound effects.” Overall the licensing programme is incredibly healthy. Stephen Gould, Sutikki’s head of territory, UK/EMEA, tells LSB: “Day and date with broadcast we had three compilation magazines in the market from Redan and Immediate Media. “With the Hasbro launch of their

Tiddle toddle to the shops Sutikki is reporting strong retail support for consumer products across grocery, specialist, high street, department stores, catalogue and online. There is a wide range of retail activity planned across these outlets. Stephen says: “The retail reaction to date has been extremely positive and has largely been driven by the Hasbro toy lead with 100% retail distribution. As with any new IP there is a cautious embrace, however, with excellent early sell-through on the toy range the much sought after peace of mind benchmark seems to have been achieved for greater product bandwidth on-shelf.”

introductory toy range in the UK & Eire, we are in the enviable position of having an additional 42 licensees in place for this territory including a worldwide publishing exclusive with Scholastic. We will have a second-tier licensing programme to market in the autumn with the main tier three phase launching in spring of next year.” That Davenport magic, coupled with the unique qualities of Moon and Me and the golden bedtime hour, helped deals to come through early. Sarah Salmon, licensing manager for Cooneen, explains: “When we saw Moon and Me it was in the very early stages of development, but we could already see that this brand has some great content, great story lines, and an amazing team. Other brands Andrew Davenport has worked on have been amazing which gave us the confidence to sign this so early on.” With half of the 50 x 22’ episodes having already aired in the UK and regularly featuring in the top ten programmes for CBeebies, the rest will hit screens in early autumn. And Michael Towner reveals: “We are actively in conversation with Foundling Bird and Sutikki about the possibilities of extending that further.”

Above centre: Orange Tree Toys’ initial range will consist of seven to eight lines including traditional wooden toys. Top: VTech unveiled a Touch & Learn Book, Call & Learn Phone and Play & Learn Laptop in July.

Inset: The toy house includes over 500 handmade and hand painted props. LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: SCHOOLERS

From early years to tweens and teens, the licensing school space is as busy ever. LSB rounds up some of the latest activity.

Back to school

Above: A raft of new licensees signs for Derry Girls.

Girls on film

Rocket Licensing, which manages the UK and Ireland licensing campaign for hit Channel 4 comedy series Derry Girls on behalf of Hat Trick, has announced several licensing agreements for the comedy sensation, covering daywear, sports and leisure apparel, wall art and gifting, paperware and social stationery. Product will capture the show’s humour, featuring popular catchphrases, icons and much-loved characters from the series. For the UK and Eire, Park Agencies will produce a line of adults’ and kids’ Derry Girls t-shirts, sweatshirts and hoodies aimed at mass-market and mid-tier retail as well as online outlets. It is also planning an exclusive range of bags and mugs. Also, for the UK and Eire markets Danilo is planning a varied Derry Girls range that incudes wall calendars, greeting cards, and gift wrap and bags, to be widely available in major groceries along with card and bookstores. Thirdly, leading wall art and giftware licensee Pyramid International will be developing a range of Derry Girls wall art, prints, drinkware and gift items to be sold across mass-market and mid-tier retail as well as speciality entertainment stores and online.

Below: A LEGO Jurassic World mini-series hit Nickelodeon.

The dinosaurs are back

A new 13-episode animated mini-series of LEGO Jurassic World has premiered on Nickelodeon. Set in 2012 and therefore before the events showcased in the Jurassic World film, the mini-series has inspired LEGO building sets including Dilophosaurus on the Loose, Baryonyx Face-Off: The Treasure Hunt, Triceratops Rampage and T. rex vs Dino-Mech Battle.

Smurfs get cleaning With millions of tonnes of rubbish ending up in the ocean every year, the Smurfs have been doing their bit to make a difference, starring in the EU’s Let’s Clean The Beaches campaign. Organised by the European Commission, the United Nations and Surf Rider, the cause saw more than 100 beaches being cleaned up during the course of one September day, helping to reduce the amount of plastic that ends up in the sea. Left: Smurfs do their best to clean up the oceans.

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STATE OF THE NATION: SCHOOLERS Right: Beano held a summer-long event held at the National Trust’s Mottisfont in Hampshire.

Time travelling Beano

Rocket Licensing marked the 4,000th issue of the Beano with a summer-long event held at the National Trust’s Mottisfont in Hampshire. The Beano Time Travellers Exhibition saw over 45,000 visitors descend on the former priory and country estate, with special guest appearances from CBBC star Angelica Bell and renowned Beano illustrator Nigel Parkinson. The show’s centrepiece was a five-room exhibition featuring 60 pieces of original artwork from the Beano archives and original Beano pop-art by Horace Panter. Colourful covers and special editions were also on display, showing the timeline of Beano from its beginnings more than 80 years ago to the present day. Beano boasts a licensing list that already includes gifting, dress-up, houseware, novelty toys, jewellery, fine art and more. Beano has also partnered with a number of major names including fashion designer Stella McCartney, retail giant Amazon and global lifestyle brand Ted Baker. Rocket is targeting a number of additional areas for this iconic brand including daywear, games & puzzles, stationery, toy, food gifting and confectionery.

Putting a spell on Pandora

Inset: Terrahawks is back.

Alien comeback 80s sci-fi TV series Terrahawks is making a comeback in a redevelopment by Anderson Entertainment and Tiny Giants. The new series focuses on Kate Kestrel as she rises through the ranks of the Terrahawks organisation and defends the Earth from alien invasion, while uncovering secrets about her family’s past.

emoji gets a grip

Fabpops has brokered a deal with Retail Monster which will see limited edition emoji brand icons appearing on phone grip accessories, named Cool Grips. Featuring a twist and lock mechanism to secure the Cool grip in a closed position, Air Pop Technology allows it to shape and mould around finger widths for comfort and ease.

Above: Fabpops introduces fun new emoji phone grips.

Jewellery brand Pandora is launching a magical new Harry Potter collection in time for Christmas, in a new partnership with Warner Bros. Consumer Products. Featuring 12 pieces, the range will include charms, pendants and a bracelet inspired by characters and symbols from the films.

Car shopping

Inset: Harry Potter is charming with Pandora.

Below: Matchbox makes a return with Tesco.

Tesco customers can pick up a Matchbox die-cast toy car when doing their grocery shop, following the retailer’s project with Mattel to develop the range and launch around 100 new cars each year. Spanning six key themes: City, Highways, Mountain, Countryside, Coast and Jungle, the range will be available in single, five and nine-car packs, with 25 new lines planned for launch before Christmas.

Spongebob on shore

Left: Spongebob inspired trainers launch from Nike.

Characters from Spongebob SquarePants feature on the latest footwear from Nike. SpongeBob, Patrick Star, Squidward Tentacles, Mr. Krabs and Sandy Cheeks all have their own iteration of Nike’s Kyrie 5 basketball shoe built off their unique characteristics. The Nike Kyrie x SpongeBob SquarePants collection features a SpongeBob version with bright-yellow upper, brown and red sole just like his everyday outfit, while his friend Patrick Star is known for his cheery pink colouring and green tonal shorts, represented in his shoe.

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FOR LICENSING OPPORTUNITIES, VISIT US AT BLE STAND A281 OR CONTACT: EUROPE, MIDDLE EAST & AFRICA:

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STATE OF THE NATION: SCHOOLERS

Gym time

Right: Springboard flips onto TV.

DHX Television’s Family Channel, CBBC and Beachwood Canyon Productions have confirmed that production is underway on the new tween live-action gymnastics series Springboard (formerly Up In the Air), with its debut scheduled for 2020. The 15-episode series follows Jenny Cortez, a talented young gymnast, who moves to a new city when her family gets the opportunity to run their own gymnastics club. With new friends and an intimidating new school, Jenny looks to persevere and become the gymnastics legend she was born to be.

Leap of faith BBC Studios has joined forces with games studio Preloaded for the launch of a BBC Earth mixed reality experience revealing hidden wonders of the natural world. BBC Earth – Micro Kingdoms: Senses for Magic Leap is a new mixed-reality experience offering audiences a chance to interactively explore micro habitats from the natural world. The experience will use the unique capabilities of the Magic Leap spatial computing platform to bring people face-to-face with its inhabitants, revealing the invisible senses that guide their behaviour and help them survive.

Below: Gaspard and Lisa inspires licensing programme.

Paws on Posh plush

In a deal brokered by Licensing Link Europe, Posh Paws has signed a multi-year global deal to manufacture and supply Swarovski-approved plush products. The collection will be created under the Chic & Love brand. Aimed at young adult gift givers and the fashion savvy wanting to make a statement, this new collection further positions Posh Paws into the gift and lifestyle sector adding to its foothold in the character and entertainment space.

Pen friends

Sony Creative Products has inked a licensing partnership with M&G Cultural Creative, with Gaspard and Lisa being the first under the new arrangement. Gaspard and Lisa are two cute fictitious friends created by Anne Gutman together with her husband, illustrator Georg Hallensblen. They have Above: It’s crystal clear for the Posh Paws and Swarovski tie-up. appeared in 40 books and an animated series broadcast in over 80 countries. The two friends are exceptionally popular in Japan, where the books have sold over two million copies and inspired a strong licensing campaign that includes Left: Jimmy The fashion items, stationery, mobile accessories and Bull guards mobile phones. pet care items.

Locked in with Jimmy IconLogin, publisher of the patent-protected picture password lock screen apps, has introduced its newest guard dog, Jimmy The Bull, the beloved bull terrier from artist Raphael Mantesso. Fans and users can now protect their Android devices with fun keypads featuring 12 Jimmy The Bull images. IconLogin takes the hassle out of remembering complicated passwords allowing users to create their own secure login with memorable pictures.

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FOR LICENSING OPPORTUNITIES, VISIT US AT BLE STAND A281 OR CONTACT: Europe, Middle East and Africa: Jason Rice

Toby Rayfield

Director of Brand Licensing Senior Licensing Manager EUROPE, MIDDLE EAST & AFRICA: Email: jason.rice@sega.co.uk Email: toby.rayfield@sega.co.uk Toby RayfieldTel: +44 (0) 208 996 4494 Kay Ferneyhough Jason Rice Tel: +44 (0) 208 996 4568

Director of Brand Licensing Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568

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© Copyright Games Workshop Limited 2018. Warhammer, the Warhammer logo, GW, Games Workshop, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. Developed by Creative Assembly and published by SEGA. Creative Assembly, the Creative Assembly logo, Total War and the Total War logo are either registered trademarks or trademarks of The Creative Assembly Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. All other trademarks, logos and copyrights are property of their respective owners.

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STATE OF THE NATION: SCHOOLERS

Below: Dreamtex signs with PlayStation.

Sweet dreams

Dreamtex has signed an agreement with Sony Interactive Entertainment Europe to add the PlayStation and God of War brands to its growing portfolio of gaming titles. PlayStation graphics will feature on vibrantly designed bedlinen and home accessories, catering for all ages of gaming fans. Dreamtex will also be working with SIEE to celebrate the flagship God of War franchise, with a duvet design featuring warriors Kratos and his son Atreus on the front, with logo and icon style artwork on the reverse.

Letting the cat out of the bag In honour of nature’s fiercest felines, State Bags has partnered with Project CAT, Discovery and Animal Planet’s ongoing initiative with the World Wildlife Fund, on a limited-edition Above: Project CAT hits backpacks. backpack. State Bags is the latest brand to collaborate with Discovery on their Project CAT initiatives, joining other notable retail brands such as Knockaround sunglasses and art & eden children’s clothing line. Below right: YooHoo goes mobile.

YooHoo app arrives Aurora World has launched a number of YooHoo mobile applications, including a colouring book, an augmented reality (AR) sticker and a puzzle game, with more applications set for launch this winter. They include YooHoo Minigames (from Dev Game), character collecting apps (from Tap Tap Tales) and digital content that includes digital wallpapers, icon packs, themes, stickers and watch faces.

NEWS IN BRIEF

l Santoro has signed Blue Ocean as a new licensee for Gorjuss children's magazines in Spain and Portugal. Blue Ocean has successfully launched its first issue featuring Every Summer Has A Story and periodic releases will follow in 2020. Meanwhile, a new collection of Kori Kumi Back To School bags and pencil cases has been launched by Santoro's licensee Graffiti in Greece and the Middle East. l The stellar voice cast for The Tiger Who Came to Tea – due to air on Channel 4 this Christmas – has been confirmed. Benedict Cumberbatch, Tamsin Greig, David Oyelowo, David Walliams and Paul Whitehouse will portray the familiar characters of Daddy, Mummy, Tiger, Narrator and Milkman respectively, while seven-yearold Clara Ross makes her TV debut as Sophie. l Emmy nominated comedy series, Oddbods recently partnered with retailer Spar in Belgium for a six-week promotion, enabling fans to earn exclusive Oddbods merchandise when shopping in-store. Over half a million OmniMagnets, plus tens of thousands of plush and albums, are expected to be given away and purchased. l To mark National Power Rangers Day, Hasbro called all of Ranger Nation to share their love and appreciation for all things Power Rangers with the first-ever official #HasbroToyPic campaign for the brand. Fans were encouraged to use #HasbroToyPic and #PowerRangers across social media and share photos of their Power Rangers figures. l LEGO stores enjoyed a visit from the LEGO Group’s Disney Train and Station this summer, enabling fans to build scale versions of the famous steam-powered locomotives, inspired by Disney theme parks railroads around the world. l Betty Boop will mark her 90th anniversary with a pop tour, appearing on diva Ayumi Hamasaki’s official merchandise. With similar feature to the original It-girl, albeit with blonde hair and a ponytail, Ayumi’s very own version of Betty Boop appears on t-shirts, pants, a towel and a bag. l 343 Industries has appointed Wicked Cool Toys as global toy licensee for the next chapter of iconic game franchise Halo Infinite. Wicked Cool Toys has the rights to create several categories of toys including action figures, vehicles, play-sets, plush, role-play and more. l In celebration of the spinach-loving sailor’s 90th birthday, 50 artists from 12 countries around the world participated in a Popeye exhibition at Joy City shopping mall in Beijing, with art inspired by the salty sailor and his friends. The exhibition, in collaboration with King Features Syndicate and Medialink, featured more than 100 pieces of Popeye creative works. l The Addams Family is coming to mobile in time for the MGM film release this autumn. Launched by Animoca Brands and Pixowl, The Addams Family Mystery Mansion invites players to help Morticia and Gomez to reunite the rest of their family and re-furnish their home. Right: Horrid Henry hit the big screens.

Henry at the movies

A special compilation of episodes of Novel Entertainment’s Horrid Henry hit cinemas this summer, following a deal secured with Vue Entertainment. Horrid Henry and the Big Screen saw Henry setting off on a vile vacation, becoming King Henry the Horrible, getting a new titanic TV, becoming a grown up and, can you believe it, trying to go to school. This is the latest incarnation of Novel’s four-time BAFTA-nominated Horrid Henry, which is one of the biggest children’s animated shows ever in the UK.

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FACE TO FACE WITH… ANNA KNIGHT

A Knight’s tale It’s a big year for Brand Licensing Europe – the industry showcase is marking its 21st anniversary, as well as switching venues to ExCeL London. LSB catches up with Anna Knight, vice president of Informa Market’s Global Licensing Group, to find out what’s going on behind the scenes.

s we sit down with Anna Knight – fresh from her promotion to vice president of Informa Market’s Global Licensing Group – it is a mere three weeks until the doors open for Brand Licensing Europe. She’s remarkably calm, but then, this year perhaps more than any other, everything to do with the show is likely to have been checked, checked and then checked again. 2019 marks a big year for two reasons – it is BLE’s 21st anniversary and it’s moving venue, from West London’s Olympia across to East London’s ExCeL. “It is a big year. It’s a huge milestone for any business, but more so for a trade show, to reach 21,” Anna tells LSB. “But the important thing this year is our move to ExCeL and putting on a brilliant show for visitors and exhibitors.” 2018 was a record year for BLE, with overall

Above: “ExCeL gives us the flexibility, facilities and future opportunities to grow the show” says Anna Knight, vp Global Licensing Group.

attendee numbers rising 6% to 7,862. Overseas visitor numbers were up 40% and retailers were up 24%. There were 262 exhibitors, compared to 244 the year before, including 67 first timers, and there was a significant uplift in brands and lifestyle exhibitor numbers, which rose by 28% to 73. In addition, over 2,800 meetings were booked through the show’s Matchmaking Service, with an average attendance at 85% compared to 71% in 2017. Anna and her team are expecting to welcome similar visitor numbers this year, however, she’s also aware it will take the new venue time to bed in with the industry. “Exhibitors are excited about the move to ExCeL for the same reasons we are,” she continues. “The venue gives us the flexibility, facilities and future opportunities to grow the show and engage visitors in a way that just wasn’t possible at Olympia. Retail

First timer advice So, what advice would Anna give to those who are making the trip to check out Brand Licensing Europe for the first time? Simple… “plan, plan, plan”. “Unlike other shows, there are several exhibitors who will have a fully planned meeting schedule before they arrive onsite,” says Anna. “Register early and make the most of the Matchmaking Service to ensure you get to see the exhibitors you want to see. Search the exhibitor list first to put together your wish list. “Check out the floorplan and plan your visit – find the best route for you and work that into your meeting schedule. Look at the seminar programme early doors and work your meetings around it so you don’t miss out. And use the website – there is lots and lots of guidance on there - where visitors can download how to guides, case studies and a great handbook called ‘what is brand licensing?’.” Retailers should also make the most of the daily breakfast briefings at The Bridge restaurant (held at 8am each morning), as well as checking out the content in the Retail Trends Lounge, which has been specifically tailored. Finally, Anna advise: “Do a little research before visiting this year – we’re at a new venue, and it’s super straightforward to get to and get around, but it’s always worth being prepared. Once again, our customer services team is here to help so please reach out to them with any questions, big or small.”

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FACE TO FACE WITH… ANNA KNIGHT

Inset: Gaming is set to be a major focus area for the show.

has shown us that the future lies in experiences and you’re going to see a lot more of that at BLE this year, both in the BLE activations and from our exhibitors. “It’ll take time for the venue to fully bed down and we know that lots of people are getting to know the area, so my advice is to ask us if you need any information, download our after-hours guide on the website and/or speak to ExCeL who are very happy to help.” The BLE team has certainly put together a bumper line-up of attractions for visitors. Anna says: “As you know, we don’t have a single theme for BLE for 2019 – we chose to focus on several licensing categories that we feel are all inclusive, that offer something for everyone to take inspiration and ideas from. These are animation, gaming and eSports, heritage x interiors and publishing.” Full details can be found over the page, but to mention a few highlights, keynote panels will take place on esports – with panellists from Nintendo Europe and Difuzed among others – plus animation,

Inset: ExCeL will be the home of BLE until at least 2024.

with execs from Aardman, Magic Light Pictures, Acamar, Blue Zoo and Coolabi. Author meet and greets are planned for the Beyond the Book publishing activation, while Natural History Museum, Van Gogh Museum, V&A and Style Library will be bringing a touch of high-end luxury to proceedings in the Heritage x Interiors collab. In addition, next year’s BLE theme - Fresh off the Runway - will be teased in each of the five visitor entrances (N1, N2, N3, N4 and N5). Anna continues: “We have more places to eat, drink and sit down than ever before including the Character & Entertainment Bar on stand D200, the Van Gogh Museum Bar on stand D400, the Interiors Café on stand F462 or the BLE Café on stands B101 and B120. You can also find loads of seating across the back row of the show from stands F121 to F401. “And, finally, we have loads of new exhibitors across all three BLE zones, the most sports brands at the show ever, a brilliant conference programme with lots of new topics, including sustainability and eSports, our new retail programme including daily breakfast briefings and content in the Trends Lounge. Plus some really cool stuff that will be announced very soon and unveiled in full on the day…” We’ll see you at ExCeL, Anna…

BLE dates for your diary Brand Licensing Europe will remain at ExCeL London until at least 2024. The show dates for the next five years have been set as the following: • October 6-8, 2020 • September 28-30, 2021 • September 20-22, 2022 • October 3-5, 2023 • September 24-26, 2024 “It’s a great feeling to lock down the dates for BLE right up until 2024,” says Anna, “and we wanted to share this news with the industry as soon as possible so they can also plan ahead.”

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WHAT’S GOING ON AT BLE 2019

Right: The Character Parade will once again be a key part of the BLE showfloor experience.

Below centre: Deals

London lights As the licensing industry prepares for its annual London trade show fix for Brand Licensing Europe, LSB takes a look at the raft of activity which will be taking place across the three days at ExCel London.

ith this year marking 21 years of Brand Licensing Europe – as well as the new venue of ExCeL London to really make the most of – it’s not surprising that the team behind our industry showcase has put together a cracker of an agenda. From special activations and zones, through to extra networking opportunities and after hours activity, there’s a lot to get your teeth into from October 1-3.

Beyond the Book The Beyond the Book publishing activation will celebrate the category’s role within the licensing industry and showcase success stories that have originated as publishing IP over the years. It will showcase over 15 successful product ranges from Beano, PJ Masks, Guess How Much I Love You, Ladybird, Barbapapa, Mr Men Little Miss, Tara Duncan, Elmer, Horrible Histories, Moomin, Miffy, Paddington, Thomas & Friends, The World of David Walliams, Beast Quest, The Gruffalo and Bing. There will also be three author meet and greets with Adam Hargreaves, Terry Deary and previous License This winner, Charlotte Reed. Nielsen Book is the activation’s official partner and will lead a publishing session in the BLE Licensing Academy during the show. Sitting alongside ‘Beyond the Book’ is the all new Publishing Pavilion, which will offer entry-level pricing to start-ups and smaller brands to help shine a light on innovative, new properties breaking into the sector.

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Heritage x Interiors collab Four of the world’s best-known heritage brands will participate in the new themed installation. The Natural History Museum, V&A, Van Gogh Museum and Style Library (with Morris & Co) will be featured in the very first BLE Heritage X Interiors Collab. Situated in BLE’s Brands & Lifestyle Zone, the activation will showcase the prestigious licensing programmes of these brands focusing on their extension into luxury interiors. NHM will be showcasing a new wallpaper collection, while the V&A will be displaying a collection of key home interior licensed product including furniture from Sofa Workshop, furnishing fabrics from Arley House, interior decoration from Surface View, rugs from Flair Rugs, paint from The Paintmakers, and home accessories from Royal Selangor. Style Library will highlight the collaborative work with the Morris & Co brand, as well as Scandinavianinspired design brand Scion and British heritage brand Sanderson. Van Gogh Museum, meanwhile, has enjoyed recent success with collaborations with The Skateroom, Vans and Samsonite.

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WHAT’S GOING ON AT BLE 2019

Inset: Museum of London Docklands will host the Official BLE Party. Left: A strong seminar programme is planned which will include the annual License This competition.

After Hours

Gaming The show’s gaming activation – in partnership with PowerStation Studios - is called The Arcade. Activision, Sybo Games and Bioworld are the first key partners in what is being described as ‘an interactive and innovative’ celebration of the gaming industry at this year’s show. As well as exhibiting some of the most influential players in the industry, there will also be a selection of gaming memorabilia and a 14-metre long timeline celebrating the evolution of gaming. Icons and key milestones from the last 40 years will be featured, including Pong to PSVR and everything in between. In the spirit of a true arcade, there will also be multiple opportunities to get hands on and play some of the latest games, as well as reminisce over some of the classics. Meanwhile, a special esports keynote panel will be held on Thursday October 3 with former head of Nintendo Europe David Yarnton, Games’ Mary Antieul and Daniel Amos from Difused. Anna Knight comments:’ “It’s the highlight of what’s become an ‘unofficial’ gaming day at BLE, when we’ll have three sessions on the Thursday focused on gaming and esports.”

Brand Licensing Europe and headline sponsor Licensing International have confirmed a number of after-hours networking events. The three events will take place in east London venues close to ExCeL London. The Exhibitor party will take place on Tuesday October 1 from 5pm-7pm at Novotel London ExCeL, which is less than a two-minute walk from the venue. Meanwhile, Global Licensing Group reception drinks will take place on Wednesday October 2 from 5pm-7pm, also at the Novotel London ExCeL, giving attendees the chance to meet the team, as well as members of Licensing International chapters around the world. Later that same evening, the Licensing International Official BLE Party will be held at Museum of London Docklands from 7pm until midnight. The biggest networking event at BLE, it will feature live entertainment, karaoke, food and drinks. Also, for those of you looking for other entertainment options, there is an After Hours guide on the BLE website which is full of bars and restaurants that are perfect for a spot of post-show networking, with lots of variety to suit everyone’s needs, time limits and budgets.

Animation Storyboard: The Best of British Animation will take place at 12pm on Wednesday October 2 and will spotlight the inspirational and aspirational creativity and success of some of the nation’s most prolific production studios with a talented panel of experts. The panel includes: Michael Rose, joint md, Magic Light Pictures; Mikael Shields, ceo, Acamar Films; Sean Clarke, executive director rights and brand development, Aardman Animations; Oli Hyatt, md, Blue Zoo Animation; and Allison Watkins, director global consumer products and TV distribution, Coolabi Group.

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S M L S THE SPORTS MERCHANDISE & LICENSING SHOW MONDAY 18TH NOVEMBER 2019 STAMFORD BRIDGE

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WHY YOU SHOULD EXHIBIT: Showcase your products and services to representatives from a variety of worldwide sports organisations Discuss business opportunities with target customers, whether you are a well-established or start-up company Catch up with existing industry contacts and meet many new ones too Enjoy the iconic backdrop of Stamford Bridge, the home of Chelsea Football Club Make the most of your trip and take advantage of discounted room rates at either of the two onsite hotels To book a stand or find out more, visit: sportsmerchandiseandlicensingshows.com

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East Side Story

It’s a new venue, a new look and vibe, plus the small matter of a 21st anniversary to celebrate this year for Brand Licensing Europe. The Character & Entertainment category, as ever, will cover a major proportion of the show floor, with classics, evergreens and new launches for visitors to check out. LSB offers a look at just some of what will be on display.

Sonic boom

Right: Exciting times are ahead for Sonic.

SEGA Europe is returning to BLE with its largest ever stand, showcasing merchandise from its IP catalogue. Exciting times are ahead for Sonic the Hedgehog in advance of his 30th anniversary in 2021, with May seeing the launch of team-based kart racer, Team Sonic Racing, and February 2020 seeing the cinema release of the eponymous movie. Sonic’s retail presence has significantly expanded over the last year, with retail placement doubling and Jakks Pacific’s toy range launching in the autumn. Meanwhile, the retro programme for SEGA and the Mega Drive Mini (launching on October 4) is also set to grow, with the company looking to expand on existing partnerships and adding to the line of retro-themed merchandise. Stand A281

Top dogs

Brand powerhouse

BBC Studios is looking forward to showcasing its widening range of properties at the show. In its children’s portfolio, top dogs Hey Duggee and Bluey will take centre stage. While Hey Duggee will be celebrating its fifth birthday on CBeebies in December, Australian hit series Bluey will be arriving at BLE for the first time, revealing an expanded partnership with Moose Toys. Doctor Who continues to go from strength to strength, with the brand expanding into a Madame Tussaud waxwork, escape rooms across the UK and the first ever VR game. A partnership with Doctor Who and Build A Bear will also be revealed with new plush, outfits and accessories available from spring 2020. New brands include His Dark Materials – which sees Phillip Pullman’s best selling trilogy brought to life – and The Watch, a fantasy police thriller based on the Discworld novels by Sir Terry Pratchett. Finally, BBC Earth will continue the conversation around sustainability in fashion.

Viacom Nickelodeon Consumer Products will showcase a number of key franchises that build on its ‘Every Age, Every Aisle, Everywhere’ strategy. The diverse portfolio spans animation, preschool, youth and adult licences, while recent acquisitions like Garfield help cement its strategy to be the home for the biggest family brands. SpongeBob Squarepants will continue to celebrate his 20th birthday this year in style, while the Teenage Mutant Ninja Turtles franchises expands with a mix of new content, consumer products and on-theground experiences as the pizza loving characters mark their 35th anniversary. Investment also continues in the preschool space, led by PAW Patrol with new content and storylines, characters and product categories being added each year. Finally, Top Gun: Maverick will be pitched as an opportunity to develop the brand for fans old and new, with new vehicle sequences and role playing.

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Above: Bluey will be making his BLE debut.

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Above: VNCP will build on its ‘Every Age, Every Aisle, Everywhere’ strategy.

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Below: Moon and Me has got off to a strong start at retail.

ON SHOW AT BLE

Above: In the Night Garden embarked on its first UK nationwide tour this year.

Wild side WildBrain – which incorporates DHX Brands – combines brand management and licensing for properties including Teletubbies and In the Night Garden, alongside the creation and management of a wide range of children’s entertainment content on YouTube, Amazon Video Direct and ROKU. Teletubbies has been enjoying a busy summer with a mini show at Alton Towers, while there has also been a successful collaboration with the UK’s leading playgroup, Baby Sensory & Toddler Sense with a branded early learning initiative. Spin off 2D YouTube series, Tiddytubbies, has received more than 33 million views since the channel’s launch in July 2018. Meanwhile, In the Night Garden’s live show is now in its tenth year and embarked on its first UK nationwide tour this year. Later in the year, there are large scale promotions planned with major retailers and the launch of new toys from Golden Bear.

Moon lights

Following on from the successful launch of Moon and Me, Sutikki will be making its debut at BLE. Launched earlier this year as part of CBeebies reformatted Bedtime block, Moon and Me currently has 43 UK licensees including global partners Hasbro and Scholastic. The first toy lines arrived in July with 100% retail distribution and in-store support. Further products launching this autumn include DVDs, books, wooden toys, puzzles, stationery, party paperware, nightwear, bedding and stickers (including wall murals). In addition, the show has also been sold to a number of key international territories such as the US, Canada, Australia and China, with 9 Story Media handling worldwide TV distribution and international licensing (excluding UK, Eire and China). Stand D223

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Preschool winners

Below: PJ Masks has over 650 global partners.

eOne arrives at ExCeL with the industry undoubtedly buzzing over the Hasbro acquisition news. It’s likely to be business as usual on the stand though, as the company highlights its preschool portfolio. Peppa Pig now boasts over 1,000 licensees and new episodes from series eight are airing around the world. 2019 has been Peppa Pig’s biggest year to date, with activity including a partnership with Hunter, new theme park attractions in Italy and Germany and a successful music album among others, as well as all the activity surrounding the 15th anniversary in the UK. PJ Masks has over 650 global partners across 85 markets worldwide. In addition, a combination of expanded categories and fresh product lines introducing new characters, villains and vehicle skus has resulted in deeper retail penetration. Newest preschool property Ricky Zoom launches this autumn, with the licensing programme being spearheaded by TOMY as master toy partner. Finally, Ben & Holly’s Little Kingdom is celebrating its tenth anniversary in the UK. Stand B181

Above: Thomas is marking 75 years in 2020.

Anniversaries abound Barbie sashays into ExCeL in the midst of celebrating her 60th anniversary. The year has seen Mattel continuing to drive Barbie’s appeal including a broadening of its partnerships in the apparel, homeware and stationery categories. The power franchise spans content, publishing, apparel, homewares, luggage, food and beverage and more, having significantly expanded from the toy space. 2020 also marks an exciting year for Thomas as it marks its 75th anniversary. Mattel says that Thomas & Friends has never been more relevant for families and preschoolers through inclusivity, gender equality and a global outlook on life. Stand B200 LICENSING SOURCE BOOK EUROPE 2019

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ON SHOW AT BLE

Hop to it

Peter Rabbit 2 will be a key attraction on the Penguin Ventures stand. The second live action/CGI movie from Sony Pictures Animation is due to release in the US on February 7 2020, followed by the UK on March 27. Penguin has already secured licensees in all key product categories including plush, apparel, food and gifting. Ladybird Books has always provided Penguin Ventures with a rich source of content for IP and, following the imprint’s relaunch, the company is showcasing its first new preschool property, picture book series Ten Minutes to Bed. 2020 marks the 40th anniversary of the original lift-the-flap picture book by Eric Hill, Where’s Spot? A series of promotional partnerships, new publishing and a range of consumer products are planned. Finally, following the success of the 40th anniversary of The Snowman, Penguin has a raft of new licensees and partnerships for 2019. Stand C240 Left: Where’s Spot? is marking 40 years in 2020.

Streets ahead

Above: Monster Hunter World: Iceborne was revealed at E3 in June.

A raft of hot gaming IP will be on display from Capcom at the show. The company kicked off 2019 with the launch of the remake for Resident Evil 2, which has gone on to outperform the original game release in terms of console sales. The Resident Evil franchise also has some big favourites from the Classics archive, with Resident Evil 5 and 6 releasing on Nintendo Switch in the autumn. Devil May Cry 5 notched up further success in March, while at E3, Capcom thrilled fans with the reveal of the playable version of Monster Hunter World: Iceborne. In addition, Street Fighter remains one of the most popular series of all time and is still revered as one of the best in the fighting game genre. On top of this, the global organisers of Capcom ProTour continue to host esports events featuring Street Fighter V: Arcade Edition across EMEA. Capcom also confirmed a partnership with Gaya Entertainment to launch a new European online store for B2B and B2C and for specific retail experiences at major events. Stand C321

TV times

All figured out

Above: FOCO UK’s Eekeez range is sure too attract attention.

FOCO UK will be launching its new Disney and Marvel Eekeez range, expanding on the existing entertainment collection. The first character in the Marvel range will be Groot, one of the stars from Guardians of the Galaxy and whose wood-like appearance resembles the wood-like finish of the resin figures. In addition, FOCO UK will be showcasing a variety of its Disney Eekeez. This will range from Toy Story fan favourite Woody, the Cheshire Cat from Alice in Wonderland and Randall in Monsters, Inc through to Grumpy from Snow White and Captain Hook from Peter Pan among others. The Eekeez range already has some celebrity fans… the Aquaman Eekeez was described by Jason Mamoa himself as ‘different and pretty cool’. Stand E141

Brands featured on the Endemol Shine Group stand will include the world’s most successful cookery TV format, MasterChef, which airs in over 200 territories and is watched by over 300 million people globally. Peaky Blinders is likely to prove a popular attraction – with the latest series beginning on BBC1 in August, the gangster drama boasts 12 major awards including the 2018 BAFTA for Best Drama Series and Best Drama at the 2019 National Television Awards. Meanwhile, Mr Bean is gearing up to celebrate its 30th anniversary in 2020, while worldwide game show phenomenon Deal or No Deal and Simon’s Cat will also be on display. Right: The return of Peaky Blinders is accompanied by a raft of licensing activity. Stand C160

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Magic moments

Above: The Snail and the Whale is the big BBC1 animation this Christmas.

It’s certainly been a busy year for Magic Light Pictures, with the company moving its UK licensing in-house and also celebrating 20 years of The Gruffalo. A raft of activity has been taking place including a commemorative 50p coin by The Royal Mint; character celebrations at Chessington and events at Forestry England locations; a sold out clothing range from Cribstar; the launch of healthy snack biscuits from Organix; and a pop-up shop in Covent Garden. Rounding off the year, a Der Grüffelo promotion will feature in 10,000 Tchibo outlets in GAS and Sainsbury’s has created Gruffalo Christmas jumpers with profits going to Save the Children’s Christmas Jumper Day campaign. Meanwhile, product launches for Zog have included FatFace, Aurora, VMC, Danilo, teNeues, Sainsbury’s and Star Editions, while a second attraction – Room on the Broom, A Magical Journey – opened at Chessington. The Snail and the Whale, the latest Julia Donaldson/Axel Scheffler family special, premieres on BBC1 this Christmas with tie-in plush from Aurora. Finally, Magic Light will be introducing new preschool series Pip and Posy at the show. Stand D342

Blockbuster brands

Below: NERF has successfully expanded into a lifestyle brand.

The My Little Pony franchise will evolve in 2020, with Hasbro bringing fresh content and product to engage fans of all ages. Meanwhile, NERF has expanded into a lifestyle brand which is reflected in the growing licensing programme that now includes over 20 licensees across 11 categories in EMEA. Since acquiring the Power Rangers brand last year, Hasbro has introduced new content, product and digital entertainment, as well as partnering with licensees across a variety of categories. Celebrating its 80th anniversary in 2020, Hasbro will continue to build Monopoly outside of the toy aisle, while new digital game Magic: The Gathering Arena is leading the company’s esports plan. Finally, Dungeons & Dragons continues to invest in new storylines and digital offerings. Stand D240

Literary know-how

Preschool favourite Guess How Above: Guess How Much I You merchandise covers Much I Love You will form a key Love a raft of categories. part of Walker Books’ presence at BLE. With global book sales of over 43 million in 57 different languages (over 25 years), the title is a firm fixture in homes and nursery schools all over the world. A raft of product is available covering toys, plush, appeal, party supplies, prints, personalised gifting and handmade jewellery among others. The 30th anniversary celebrations for We’re Going on a Bear Hunt are in full swing, with a number of familyfriendly promotions planned. Walker will be aiming to expand the licensing growth during and after BLE. The company’s stand will be rounded out with Anthony Browne, creator of picture books for more than 40 years. The key categories being targeted for the first phase of the licensing programme include stationery, greeting cards, posters, art, gifting, housewares and apparel. Walker will also be showing off Maisy Mouse with a new style guide having been developed for all key categories. Stand E162

Strong Links

Two key brands from Millimages will be showcased as part of Licensing Link Europe’s portfolio. A strong social media following for Molang – the cuddly, funny, Kawaii-inspired rabbit boasts over four billion uses on Giphy.com alone in under 12 months, while the brand also has a big YouTube Above: Pirata & presence and more than one million Capitano has proved to Facebook followers. be a big hit with the Molang recently celebrated the renewal Milkshake audience. by TOMY of its European master toy line, as well as reaching 25 European licensees in all core categories including toy, stationery and apparel. On Tiny Pop, Molang sits within the top ten shows, with season three airing in September. Seasons one and two are due to launch on Amazon Prime in the UK, Germany, France and Italy, while Kika (Germany) has acquired all four seasons and Clan will also premiere in Spain. Most European territories are on board for season four. Meanwhile, preschool animation Pirata & Capitano launched on Milkshake in the UK last summer, becoming the number two most watched show on the channel. Nick Jr. will also be premiering in late 2019, while the show has enjoyed strong take up globally with new broadcast partners including Discovery (US), CJ Tooniverse (Korea), Azteca (LatAm) and CCTV (China). A wide range of licensing opportunities are available, notably in toys, back to school, apparel and publishing. Stand A302

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Growth plans

Following its successful debut last year, Acamar Films is back at BLE in 2019 with its preschool hit, Bing. The company will use the show to update the industry on the strategic growth plan for the property, while ceo Mikael Shields will be taking part in the animation keynote panel on October 2. Major investment in digital - including Acamar Films establishing its own in-house YouTube studio in 2018 - has seen YouTube watch time of Bing content exceed three billion minutes and demand for official licensed consumer products grow. This digital focus will now extend to ecommerce with announcements to be made at the show. Stand A300 Right: Several announcements will be made at the show for Bing. Below: Tinpo will be making his debut at ExCeL.

Preschool promise The Point.1888 arrives at BLE in buoyant mood, with a bigger stand, new team members and fresh brands across sectors and channels. In the character and entertainment space, the agency will be bringing Tinpo (from Cloudco Entertainment) to the show for the first time. Launched on CBeebies in December 2018, the show airs twice daily and is regularly in the top ten downloads on iPlayer. The preschool show aims to promote teamwork and co-operation, and follows Tinpo and his friends as they build and engineer.

Below: Discovery is looking to grow the licensing for Animal Planet.

Planet conservation

Animal Planet has a mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, the brand explores the bonds forged between animals and humans. This year and beyond, sees Discovery Consumer Products and Animal Planet recommitting to the core values of the brand, focusing on conservation and sustainability. Animal Planet is looking for licensing partners emerging talent, including YouTube sensation Coyote Peterson whose Animal Planet show will be premiering on the network later this year. The brand will line up alongside Eurosport and Discovery Expedition at the show. Stand B282

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Miffy moments

2020 will mark the 65th anniversary of Miffy and DRi is already working on plans to celebrate the occasion including product launches, events and press scheduled throughout the year. New collaborations are also in development, including a luxury handbag partnership as well as gifting lines, and baby and children’s clothing lines. Roald Dahl’s popularity keeps on growing, with Smiffys’ extensive dress-up range being a key highlight. A number of new product ranges launch in 2019 including bedroom accessories, bedding, handwashes and a children’s eyewear collection, while crafting fabrics will follow in the New Year. Two new titles are being added to the licensing programme for 2020: Fantastic Mr Fox and The Witches. UK Greetings’ knitted pup, Boofle has featured on a staggering 70 million greeting cards since launch and has appeared across a multitude of product categories including ladies nightwear and celebration cakes. Emily Coxhead’s The Happy News brand will also feature heavily on the stand. Stand B261 Above: DRi’s bumper BLE line-up.

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Bear necessities

More excitement is coming for the Paddington Paddington franchise in 2020 as a new TV series launches. The Adventures of Paddington - will launch with 26 x 22 minute episodes, airing on Nickelodeon’s networks worldwide (except France, Canada, China and Japan). Additional highlights for 2020 include a range of TV tie-in products from both new and existing partners. The partnership with Butlin’s in the UK continues with the popular Paddington show and, internationally, a new preschool touring show is being produced by Rockefeller Productions, which will introduce Paddington to a whole new set of fans across the US and Canada. Two new Paddington coin designs launched this year from the Royal Royal Mint. Mint. There is more activity still to come as Paddington will take to the ice for the first time in the UK, in a new Paddington on Ice show at Winter Wonderland. There will also be continued activity with Paddington and UNICEF. Right: The new Paddington TV Stand B222 series will launch in 2020.

Toy talk Animated series Robozuna has been notching up healthy ratings since launch on ITV in the UK and on Netflix globally. The SS19 toy line for the original IP Above: Thunderbirds Are Go will have a second toy line launch in AW19. hit shelves in April, distributed in the UK by Bandai and supported with a heavyweight TV and pre-roll campaign, as well as costume character appearances at retail. A second toy line lands for AW19, with other CP opportunities available. ITV Studios Global Entertainment will also be talking all things Thunderbirds Are Go. A new toy line, distributed by Bandai (UK), Planet Fun (NZ) and Modern Brands (Aus), retails from AW19 and includes 12” action figures and vehicle ranges. Additional brands showcased on the stand will include Netflix favourite Schitt’s Creek; kids’ quiz show Top Class; CITV comedy animation The Rubbish World of Dave Spud; and classic TV and film brands like Thunderbirds, UFO and The Prisoner among others.

Anniversaries abound

Hello Kitty’s 45th anniversary is being marked with public installations in London and across Europe, as well as pop-ups and collaborations with major brands such as Levi’s. In addition, the Hello Kitty x Jimmy Paul by Difuzed collection – presented at London Fashion Week in September – will be able to be seen in real life in the BLE Fashion Activation. Just in time for Sanrio’s 60th anniversary in 2020, Netflix has confirmed a third season of the Aggretsuko series, while characters Gudetama, Cinnamoroll and Bad BadtzMaru are expanding across a host of fashion collaborations and food partnerships. Finally, the Mr Men and Little Misses have been busy making a splash in the world of toiletries, joining forces with Carex on a collection of hand soaps and shower gels, as well as showing off their fashionable side in a new collaboration with Lazy Oaf. Visitors to the stand will also be able to see the Little Miss Spice Girls collaboration. Stand B141 Right: Levi’s is among the big brands which has collaborated with Hello Kitty.

Stand B128

Making us laugh

French animation studio Xilam will spearhead its slate with slapstick comedy Zig & Sharko, which is gearing up to celebrate its tenth anniversary in 2020. To mark a decade of fun and adventures, Xilam is looking to make a splash with events for fans and new licensing partnerships to commemorate the occasion. Following the 20th anniversary celebrations for Oggy and the Cockroaches, Xilam is now tapping into the nostalgic appeal of the brand, targeting millennial fans who grew up with the brand. Key categories will include fashion, accessories, homeware, stationery and collectables. Rounding out the slate will be preschool comedy series, Paprika, for which Xilam is developing an edutainment content offering on YouTube. It is looking for toys and games and publishing partners to support this. Stand A322

Below: Zig & Sharko will mark a decade in 2020.

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22 – Above: Levi’s is among the big brands which has collaborated with

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Sentiment success

Inset: Love Monster is a quirky new animated preschool series.

Dance moves

Boat Rocker Studios will be making its BLE debut this year showcasing a range of properties including its new animated preschool series, Love Monster. Based on the bestselling books by Rachel Bright, Love Monster is co-produced with BBC Children’s Production and UYoung and is due to premiere on CBeebies in spring 2020. Reality-style dance drama, The Next Step, will also be highlighted. Brought to life by Live Nation, The Next Step Absolute Dance live hits the UK in October for a nationwide tour of 14 venues. In addition, the themed workshops with Pineapple Dance Studio continue to prove popular, with further dates being planned into autumn and 2020. A cobranded range of products are available at Pineapple from October, with further retail discussions underway for 2020. A new TNS Official Guide by Sweet Cherry is out now, with a calendar from Danilo for next year. Stand D140

War games

Inset: The Warhammer brand has been in existence for more than 30 years.

Games Workshop will be debuting its new Warhammer branding at the show. While the corporate entity remains as Games Workshop, all communications going forward will be under the Warhammer brand. It will be the company’s biggest presence at BLE with a new, larger stand to represent the size of Warhammer as a business and as a brand. It will be looking to build retail relationships and introduce both new licensees and retailers to its hefty fan base and IP. There is a growing consumer products range with 80 licensees currently on board including Bandai, Funko, Winning Moves and Difuzed among others. It also won the Community Choice award at the International Licensing Awards in Las Vegas for its Funko Pop and was a finalist in Best Gaming Licensed Property at The Licensing Awards 2019. Stand D181

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The owner of brands including the Me to You properties: Tatty Teddy, Tiny Tatty Teddy and My Dinky Bear as well as trend led brand, Hotchpotch, Carte Blanche Greetings is moving into a period of significant growth despite Above: Me to You will be celebrating 25 years challenging retail conditions, in 2020. driven by category, channel and territory. Its international expansion is already delivering greater scale and wider consumer engagement. Me to You will celebrate 25 years in 2020 and is currently worth over $230m (global RSV) with more than 90 licensees and 40 distributors worldwide. It continues to track within the top ten character brands in the UK and is represented in over 120 countries across EMEA, APAC and CEE. It was also among the finalists for Best Classic Licensed Property at The Licensing Awards 2019. Stand E164

Monster smash It’s been another groundbreaking year for Pokémon, with the first ever live action movie, new mobile games, apps and connected hardware creating new experiences for fans. Players can team with famous Trainers in Pokémon Masters, the new on-the-go strategy and battling game app which launched in the summer. Meanwhile, the highly anticipated Pokémon Sword and Pokémon Shield launch on Nintendo Switch on November 15, with a special pre-launch pop-up shop in Westfield London selling exclusive items and tie-in products. The brand also continues to make waves in the fashion space – teaming with Bobby Abley, as well as partnering with the likes of Zara, H&M, Bershka and Primark. Looking ahead to 2020, fans will be able to manage their collection across multiple games with the launch Above: Pokémon of Pokémon HOME, while Pokémon Shield and Sleep is aiming to turn sleeping into Pokémon Sword entertainment. A new Detective Pikachu arrive on game for Nintendo Switch is also in the November 15. pipeline, while master toy licensee, Wicked Cool Toys, will launch new products for Christmas. Stand D260

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Picture perfect Coolabi Group is planning announcements for its multi-million-selling picture book, Giraffes Can’t Dance, and spooky comedy animation, Scream Street. Following the successful launch Above: Announcements of the first Beast Quest mobile will be made for Giraffes Can’t Dance at the show. gaming app and console games, Coolabi’s fantasy-adventure book series is soon to launch Ultimate Heroes, a new mobile gaming app which is co-developed and produced with Animoca Brands. Meanwhile, Clangers has been marking 50 years with special anniversary events and exclusive product releases. The next set of episodes are due to air in November, coinciding with further birthday celebrations. Exclusive content announcements will also be made for the brand’s growing YouTube presence. In addition, the DoppelClangers collaboration with BBC Studios and Doctor Who will be highlighted. Finally, significant digital and product extensions for publishing brand Warrior Cats have also been made, with a dedicated digital hub launching this year. Stand C222

Movie magic New properties on the CPLG stand will include Sony Pictures’ much loved entertainment franchises such as Ghostbusters – which has embarked on a year-long celebration to mark its 35th anniversary with a new movie slated for summer 2020 – plus Jumanji and Charlie’s Angels, as well as TV series Breaking Bad and Outlander. CPLG will also be showcasing new rights including Miramax’s iconic movies Pulp Fiction, Kill Bill, Bad Santa and Scary Movie, plus The Crystal Maze and The Inbetweeners from Banijay Group. New plans, partners and creative will also be unveiled for LINE Friends properties BT21 and Brown & Friends, while the classic characters focus will include Peanuts as it gears up to celebrate its 70th anniversary in 2020. Musicals CATS and Phantom of the Opera, plus Dr. Seuss and new creative and content for MGM’s Pink Panther will be unveiled as 2020 is set to become the year of pink. Stand C280 Above: Miramax’s Pulp Fiction is among new rights for CPLG.

Packed portfolios

Busy Rocket Licensing has a clutch of new brands to highlight. First up, Rebel Girls is a brand inspired by book series Good Night Stories for Rebel Girls, which focuses on highlighting and celebrating women’s achievements. With four million books sold worldwide, Rocket is now building up the licensing programme. Meanwhile, Valiant has sold well over 82 million comic books since it was founded in 1989, with Bloodshot leading a slate of movies beginning in 2020. Rocket also represents the Godzilla brand in the UK and Ireland on behalf of Japanese licensor and brand owner, Toho. With Godzilla vs Kong hitting cinemas early next year, the licensing programme is growing with licensees on board including Texco, Park Agencies and TDP Aykroyds. Gifting, publishing and more are expected to follow. With more than 13 million copies of The Above: A new Elf on the Shelf: A Christmas Tradition style guide has having sold globally – and over 600,000 been developed for The Elf on Scout Elves adopted in the UK to date – the Shelf. a new style guide has been developed for 2019/2020, while recent activity surrounding Beano will also be highlighted. The Very Hungry Caterpillar; Channel 4 comedy series Derry Girls; adult animated comedy series from the mind of Matt Groening, Disenchantment; Horrible Histories; Love Is…; The Young Offenders; Horrible Science; Mrs Brown’s Boys; plus Vikings, which is part of Rocket’s MGM portfolio, will add further flavour to the stand. Stand B301 Below: Hamsta World has agents in over seven territories.

Fearless and fiery Visitors to ExCeL are being invited to come and ‘Meet da Hamstas’, a group of funny furballs with big mouths and even bigger personalities from Happy Ink. From Cosmo Polly to Blue Barry, each quirky character speaks in its own version of ‘Hamstanglish’ and have already appeared on a host of licensed merchandise thanks to its agents in over seven territories. Created by Saskia Keiser, there are eight fun and food-minded Hamstas which enjoy eating everything from ice cream to doughnuts and have amassed quite a following on YouTube. Stand E143

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Down on the Farm

Aardman is gearing up for the release of Shaun the Sheep Movie: Farmageddon and will be catching up with new and existing partners at the show. The Shaun the Sheep brand continues to flourish with episodes broadcast in over 170 territories worldwide, a new season in production and a Nintendo Switch game in development. Shaun and his flock will also become official supporters of Team GB at the Tokyo 2020 Olympic Games, creating an exclusive joint opportunity for UK partners across sports and character merchandising. Alongside this, recent new partners to the existing licensing programme include Aurora (plush), Sweet Cherry (publishing) and Funko (vinyl figurines). Younger fans can expect to see the launch of the rebooted, narrated Timmy Time series, which will roll out internationally on preschool channels in 2020, Product from Vivid will hit shelves later this year, Finally, the Wallace & Gromit brand has been marking 30 years in 2019. The shorts can now be enjoyed for the first time by global audiences on both Netflix and Amazon Prime. Stand B280 Above: Shaun and his flock will be official Team GB supporters at the Tokyo 2020 Olympic Games.

By Numbers Larkshead Media will be representing its roster of clients at the show which includes May The Thoughts Be With You and street artist Sophie Long. On the character and entertainment side, the agency will be looking to build on the Numberblocks and Alphablocks preschool brands, while it will also be unveiling recent signings with animation studio Tiny Giants and its brands Swampies and Shelf Life. Larkshead’s director Clare Piggott will also be hosting two events during the show, while Charlotte Reed – author of May The Thoughts Be With You – will be hosting a Q&A session in the dedicated Beyond the Book activation zone. Above: Larkshead Media will be looking to further grow the Numberblocks brand. Stand A280

WWE slams in Busy WWE sees its programming reach more than 800 million homes worldwide in 28 languages. The award winning WWE Network is the first-ever 24/7 direct to consumer premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, and is currently available in more than 180 countries. WWE’s business operations are organised around three segments: Media, Live Events and Consumer Products. Above: WWE delivers original content 52 weeks a year to a Stand E260 global audience.

Euphoria for Elmer

2019 has seen Elmer the Patchwork Elephant hit one milestone after another for brand owner, Andersen Press, and UK agent, Metrostar. Whether it’s his biggest ever sales of books in a week or the record number of retailers stocking licensed products or the production of his 300,000th item of clothing, Elmer has steadily grown into a major contender among book properties in his 30th year. Notably, Elmer UK licensed product sales are up over 25% year on year, with retailers enjoying success with the brand, including JoJo Maman Bébé, Sainsbury’s, John Lewis, Uniqlo and Waterstones among others. Three more retail groups are in development on Elmer product for 2020 and licensees Rainbow Designs, Flame Tree, Amscan, Peter’s, Paul Dennicci and Petit Jour are creating new lines. There is also a successful partnership with Kidscape and an Elmer stage production. Key categories for BLE for Metrostar will be greetings, stationery, arts and crafts, partyware, back to school, décor and puzzles. Stand B435

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Above: Elmer UK licensed product sales are up over 25% year on year. Above: Pokémon Shield and Pokémon Sword arrive on

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Love Cats

Caring is sharing

Oddcats was the winner of the Character and Animation category at License This at last year’s show, meaning creator Above: Oddcats was a winner in License This last year. Zara Picken will be returning to exhibit with a stand in 2019. The cute, colourful and quirky preschool brand sees the Oddcats working together and exploring something new in Oddlandia. The distinct stitch style designs will transfer for use in publishing, apps, toys, clothing and stationery. A new website has been launched showcasing new images and a range of concepts ready for licensing. “My hope is that BLE enables me to meet people with the same enthusiasm and belief in the brand who can help bring the characters and their world to a wider audience,” says Zara. Stand B466

Cloudco Entertainment has seen an expansion in its marketing and licensing activities this year, with three new series. Care Bears, Unlock the Magic airs on Tiny Pop in the UK, as well as Above: Product for live Boomerang’s SVOD platform in the action show Holly Hobbie US. The Care Bears brand has over arrives in Q4. 98% brand awareness, with more than 150 million Care Bears sold and over one billion media impressions since 2018. Series one of live action show Holly Hobbie – aimed at tween and young teen girls – recently launched in the UK on CBBC, with series two in production. A modern revival of the 1970s classic $1 billion legacy brand, the show centres on 13 year old US small town singer-songwriter Holly Hobbie, played by Ruby Jay. Consumer products arrive in Q4 including a signature designer collaboration with Batsheva. Finally, preschool series Tinpo has publishing and product launches planned for 2020 in the UK, when content also rolls out globally. Stand C340

Rescue remedy

Below: YooHoo to the Rescue has a strong broadcast roster including Netflix.

Aurora World will be celebrating YooHoo’s success in plush and newly licensed products, as well as the launch of YooHoo to the Rescue, a new children’s animated series starring the character. Taking its place in the Korea Pavilion, the company will be highlighting the refresh of the plush range to reflect the themes and characters of the new series. Meanwhile, it will also showcase deals with Panini, Nuvita, Apple Beauty and Kennedy Publishing among others. Aurora has also recently renewed its exclusive YooHoo sponsorship campaign with Chessington World of Adventures among other activity which has taken place across the summer. Stand B260

Nice Surprises MGA Entertainment will arrive at ExCeL still riding the high created by L.O.L. Surprise in the licensing space. The company’s portfolio also includes Little Tikes, Poopsie Slime Surprise, Num Noms, Bratz and Zapf Creations. In addition, the roster has recently grown with the introduction of new boys’ brand, The Hangrees, along with the launch of new fashion dolls, L.O.L. Surprise O.M.G. Stand C143

Collect call

Pea & Promoplast is made up of four divisions: Promotion & Loyalty, Collectable & Kiosk, Toys & Licensing and Innovative Projects. Each division develops international projects across multiple distribution channels in multiple territories. Visitors to the stand will hear about the company’s multi-category work for global partners, as well as its new logo, international growth and announcements around its work in the toy field. “In the 12 months since we launched our toy division, we have already signed some important deals with some of the main global toy players,” says ceo Gianluca Aprile. Stand F180

Above: Collectables is just one arm of the Pea & Promoplast business.

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WIZARDING WORLD COLLECTION

Largest License Portfolio Innovative Product Design Global Retail Distribution THE MOST TRUSTED NAME IN POP CULTURE

Become a Partner at W W W. B I O W O R L D C O R P. C O M / I N T L

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Cat capers Fluid World will be highlighting social media phenomenon, Pusheen, which is shared on Facebook Messenger over 14 million times a day. The brand – aimed at 13-35 year Above: Pusheen will celebrate a olds – boasts a huge social media decade in 2020. following: 9.5 million Facebook fans and 1.6 million Instagram followers including celebs such as Kim Kardashian-West, Ed Sheeran, Charlie Puth and Bill Gates. In addition, in one month, the Pusheen YouTube channel accumulated over 100,000 subscribers. The brand has been busy courting fans this year with a number of immersive in-store events, with fans participating in initiatives with Primark, Forbidden Planet, Claire’s and Artbox. Activities included raffles, face painters, arts and crafts, resulting in uplifts in product sales. August also saw a Pusheen-themed ice cream parlour opening in Brighton. 2020 will mark Pusheen’s tenth anniversary and to celebrate Fluid World will be organising marketing events throughout the year with the brand owner. Stand D142

Film fanatics One of the most successful movie studios of all time, MGM has produced more than 4,000 films garnering 12 best picture Academy Awards. Robert Marick, evp global consumer products and experiences, is aiming to leverage the power of the MGM brand and its portfolio, further evolving and expanding the licensing programme and live experiences. Above: The Addams Family With the majority of the is a key focus for MGM. portfolio showcased on CPLG’s stand, properties discussed will include The Addams Family, Pink Panther, World’s Toughest Race: EcoChallenge Fiji, RoboCop, Stargate, plus Rocky and Vikings (both on the Rocket stand). There will be a focus on international growth, as well as expansion in the digital gaming category and location-based entertainment. Stand C280

Say cheese

Italian flair

Above: 44 Cats and Winx Club will be key for Rainbow.

Rainbow will be turning the spotlight onto 44 Cats, its new preschool property which has steadily been gaining interest from the licensing community, with agreements in place in a variety of product categories. The first season comprises 52 13-minute episodes, with a second season already in production. Meanwhile, the Winx Club saga is celebrating 15 years of success. The new season – the eighth for the brand – will have a new look and appeal, according to Rainbow. The brand is present in over 100 countries worldwide, with Rainbow believing that it offers the licensing market a series of unique opportunities to develop themed products. Stand B180

Above: Selfies currently has 89 licensing partners around the globe.

Howard Robinson’s Selfies is continuing to expand into new categories and territories, and has also agreed a new collaboration with Discovery’s Animal Planet. New deals recently signed include calendars, notebooks, journals, colouring books, stickers, pencil cases, student planners, phone cases and wall stickers to name just a few. Meanwhile, a new collection of Selfie plush and Selfie pool and beach inflatables will be launched in October. Jigsaw puzzles also continue to lead the way for the brand – 91 puzzle licences were issued to 16 companies worldwide in the two months since Licensing Expo. The brand has also been twice nominated at the International Licensing Awards. Stand C470 LICENSING SOURCE BOOK EUROPE 2019

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A roar-some new brand

Paris-based producer and distributor, Cyber Group Studios is bringing its CGI preschool series Gigantosaurus to BLE. The animation brings to life Jonny Duddle’s best selling book which features four fiercely fun dinosaur friends – Rocky, Bill, Mazu and Tiny. The show already airs on Disney around the globe, while a major UK broadcaster is being lined up to announce at BLE. In terms of licensing, the studio has already appointed Jakks as master toy licensee with the range going into US retail now and launching across Europe in 2020. A partnership has also been struck with Outright Games for a video game for PlayStation 4, Nintendo Switch, Xbox One and Steam in spring 2020. Publishing remains a key priority for the IP, with Templar planning to launch the first of 40 new TV tie-in books across Europe next year. Left: The Social Store is now entering Stand F202 phase two for the Hearts by Tiana brand.

Above: Gigantosaurus already has toy and video game partners on board.

Below: The Subsurf brand is based on the record-setting Subway Surfers.

Getting Social

Surf’s up

With YouTube becoming a dominant kids platform and influencers becoming the new stars, a big question to pose is how are companies building them into licensing strategies. The Social Store has a strong understanding of what drives engagement with influencers and also has a growing portfolio of influencer properties ready to licence and retail. Last year, the company debuted lifestyle brand Hearts by Tiana and 2019 will see it present phase two of the programme. This will include new style guides, new promotion and a broader focus on tween girls. The Social Store also has two exclusive new influencer properties – a unisex gaming brand and a colourful preschool brand promoted by ‘kidfluencer’ Toys and Little Gaby.

SYBO Games’ Subsurf consumer and lifestyle merchandise brand is based on the company’s record-setting game, Subway Surfers. Earlier this year, the company celebrated Subway Surfers’ seventh birthday and a staggering 2.5 billion downloads. It was the second most downloaded mobile game last year, the first – and only – game to cross one billion downloads and the most downloaded game ever in Google Play’s ten-year history. A recent study by Kids Insight found that Subway Surfers is one of the top 20 apps – not just games – on kids’ devices.

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Classics and newcomers

Bulldog Licensing has a bumper portfolio to show at this year’s BLE. New Moose Toys line, Kindi Kids, is the company’s latest range of dolls targeted at preschoolers. With Marsha Mello, Jessicake, Peppa-Mint and Donatina expected to be a Christmas hit, Bulldog is building a licensing campaign for launch in autumn 2020. Kindi Kids will line up alongside fellow Moose brand, Treasure X on the stand. Meanwhile, Sesame Street has been marking 50 years with a host of activity already in 2019. For BLE, toys, gifts, accessories, homewares and stationery are among the target categories. The Angry Birds Movie 2 will also be a key focus, as will Care Bears. Bulldog has enjoyed success with the latter with an exclusive TruffleShuffle Valentine’s Day capsule collection designed by digital influencers. Follow Cloudco brand, Holly Hobbie, is also a new representation for Bulldog. Miraculous – Tales of Ladybug & Cat Noir and best selling sports trading card game series Match Attax will add further depth to the portfolio, while Usborne’s That’s not my… series is celebrating its 20th anniversary. Recent deals have been secured with Ravensburger, Dreamtex, Paul Dennicci and Rainbow Designs. Stand A282 Above: Care Bears, Unlock the Magic features a new look for the bears.

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Feel good brands

Edutainment Licensing will be showcasing Flossy and Jim and Panda Panda at the show. Lynette and James - two artists living by the sea in Brixham, Devon - are the creators of Flossy and Jim. Their mission from the beginning has been to help young people feel positive and supported in life using bright and bold designs with humorous slogans that their audience can relate to. Meanwhile, Panda Panda supports the development of children from birth to three years old. The panda twins – Dot and Beau – are cheerful and curious guides as their audience learns about the world. There is already a strong publishing programme and a full style guide for the brand. Right: Panda Panda is aimed at children from birth to three years. Stand A122

Taste of Italy Italian agency Maurizio Distefano Licensing will be focusing on Bing, Masha and the Bear, Above: Kit ‘n’ Kate features emoji, Zafari, Gigantosaurus educational messages in and Kit ‘n’ Kate, as well as a each episode. number of other brands from its portfolio. Kit ‘n’ Kate is a preschool cartoon which features educational messages incorporated into each episode. The series is currently on air in multiple territories – in Italy, for example, it appears on Rai YoYo – and online. Alongside Ferly, which acts as master publisher worldwide, MDL has already awarded two licences for Italy: Edizioni Playpress will develop a line of activity and colouring books, while Multiprint will offer a set of wooden and rubber toy stamps. Stand E183

Striking a cord

Animaccord is another company celebrating an anniversary this year, with Masha and the Bear hitting the decade mark. Today, the show is broadcast in over 100 countries and Animaccord continues to grow the global licensing programme, with a particular focus on expansion into China and Japan. The fourth season premiered back in June in Russia with subsequent launch plans across the world in the upcoming year. In addition, earlier this year saw Animaccord confirm a deal with Anima Kitchent to become a master agent for preschool series Cleo&Cuquin. The company manages media and CP licensing, plus promotional campaigns in Russia and CIS, Eastern Europe, Baltics, Middle East and Italy. Stand B220 Above: Masha and the Bear is marking a decade.

Riverside debuts

Riverside Brands will be making its debut at BLE this year, showcasing a range of brands. ZURU Rainbocorns is a global toy hit at retail and is supported by an animated webisode series on YouTube, marketing campaigns and TV ads. The company believes there is wide scope to extend the brand into complementary categories at retail, playing on its core strengths with a fashion forward style. The first wave of partners will be revealed ahead of the show. Meanwhile, created by South Korea’s Tuba, Larva follows two cheeky larvae who live beneath a city storm drain. Since launch, it has garnered over 2.6 billion views and six million subscribers on YouTube, with Netflix commissioning its own exclusive series, Larva Island. There are over 300 episodes, with new content in development and a feature movie slated for 2021. Toys have recently launched in the UK with Re:creation. In addition, Riverside Brands is also handling Cyber Group Studios’ Gigantosaurus and will also be confirming a number of new brands at the show. Stand E244 Above: ZURU Rainbocorns is a global toy hit.

Cartoon capers Kilkenny-based animation studio Cartoon Saloon launched its own licensing and merchandise division in May. Above: Wolfwalkers and Headed up by new general Puffin Rock will be discussed manager, Brian Tyrrell, the aim by Cartoon Saloon. is to seek licensing partners for upcoming properties across all categories, but with a special focus on toys, publishing, apparel and bedding. BLE sees the launch of a new movie based on the popular preschool series Puffin Rock, due in summer 2021. The series is currently available on SVOD, cable and terrestrial and has been translated into 25 languages, so the company believes that interest in the film should be high. Meanwhile, for older children and families, 2D movie Wolfwalkers (due in autumn 2020) received a positive reception at Licensing Expo in the summer. Stand D141 LICENSING SOURCE BOOK EUROPE 2019

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IN CONVERSATION WITH… BLISSHOME

Bold and

beautiful

The world of licensing first opened up for housewares company BlissHome in 2002 thanks to a collaboration with designer Sebastian Conran for cookery writer Nigella Lawson. Today, the company is proud to be a licensee for Great British Bake Off winner Nadiya Hussain, restaurateur Rick Stein and Scandi-inspired Scion Living. LSB finds out what will be taking BlissHome into 2020.

Inset and below: Tableware products in Nadiya’s Make Life Colourful collection.

ast October’s Brand Licensing Europe was a hugely exciting one for BlissHome’s founders Gabrielle and Mike Bliss. Having been introduced to cook, broadcaster and author Nadiya Hussain by Ian Downes, md of Start Licensing, the previous year, the show saw the first official unveiling of her Make Life Colourful brand, which was subsequently launched to consumers on November 7. Nadiya herself made an appearance at the show, taking part in a Q&A where she explained to visitors how the collaboration had come about and her personal input into the design of the range. Enthusing about how the range evolved, she recalled: “My homeware range for the company took around a year to design and develop but we

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now have something that we can be really proud of. It was important that we didn’t have a flash in the pan, and every aspect, from shapes to colours to patterns has been a work in progress.” As Mike Bliss, co-owner of BlissHome, concurs: “Nadiya was very hands on with the development, helping to select colours, patterns and finishes. The collection is an example of how the licensing process is changing with creativity at the forefront of the business.” The range was inspired by Nadiya’s love of vibrant colours and tactile designs, the result of her passion to produce something beautiful and handcrafted that can be used every day. Currently, it features eight different designs across the full tableware range, as well as kitchen candles, aprons, oven gloves, tea towels and spice racks. There are tapas bowls too, for dips and nibbles. So will BlissHome be extending the Nadiya Make Life Colourful collection? “Yes, we will be adding some new lines in for AW19 including a pestle Left: Rick Stein’s Coves of Cornwall range will have new products added this year.

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IN CONVERSATION WITH… BLISSHOME

A Groundbreaking Start In 2002, Mike and Gabrielle were approached to design a range of kitchen products for Nigella Lawson in collaboration with Sebastian Conran. “This award winning range, Living Kitchen, was the first of its kind in the homewares industry,” explains Mike. “In terms of contemporary design for the home, nothing really existed so it was a ground breaking concept. From the early days with Nigella, we have subsequently held licences with The Hairy Bikers, London Underground, Joules, Emily Bond, Hiroko Takahashi and Orla Kiely.”

Below: Also from Scion Living, a set of three Pedro Penguin dishes. Below centre: Scion Living’s Marty Moose candle set.

and mortar, a set of four eggcups, a set of four measuring cups and a teapot,” confirms Mike. Mindful of always using licensing in a careful and BlissHome’s bow though. considered way, BlissHome also offers a stylish, The company is currently contemporary tableware range produced in achieving great success through its collaboration with Rick Stein. collaboration with a small Italian ceramics “The concept for Coves of Cornwall came from a factory with which it has created a quirky range of competition we held with Rick and Sarah Stein at large serveware called Creatures. It’s proving to be Falmouth University in 2015, when we tasked the extremely popular, as is the Fabbro X BlissHome students across a range of disciplines to design a range which has a more design-led feel. beautiful but commercial collection that embodies Having been in the licensing industry for some 15 Rick Stein’s values and sense of place. Coves of years, Mike emphasises that Cornwall was the winning entry changes in licensing for the home and was developed by five have been exponential. “It has students who worked changed from character-led collaboratively to come up with merchandise to more sophisticated the concept.” design-led collections,” he Continues Mike: “The states.” designs celebrate Bliss Home started out in 1978 as Woody Enterprises, a Mike reveals that what he Cornish locations and company manufacturing wooden clocks, postcards loves most about being emphasise Rick’s and gifts. involved in licensed connection with the In 1984, it was renamed Bliss Flights of Fancy to homewares is, “designing, county. It’s an example of reflect the company’s iconic daffodil and tulip lights. In 2004, following a licensing partnership with Nigella finding and successfully licensing being used to selling new products.” help shine a light on new Lawson and Sebastian Conran, the company was rebranded as BlissHome. However, he’s reluctant to design talent, and we are divulge which new licences will be taking the extending the Coves of Cornwall collection with company forward over the next 12 months. “Watch more bone china lines including espresso cups, tea this space!” he says with a smile. cups and saucers, a butter dish, a teapot, eggcups and storage jars.” A third licence in the BlissHome portfolio is Scion Inset: A selection of BlissHome’s Living. “For AW19, we will be launching some fresh Creatures collection. new concepts from the Scion design team including Pedro Penguin and Marty Moose,” Mike highlights. “These designs will cover a range of products that include candles, hit water bottles, neck warmers, cosmetic bags, tote bags, slippers, ear muffs, umbrellas, glasses cases, keyrings and money boxes with John Lewis & Partners carrying the whole collection.” Licensed product is not the only string to

BlissHome: The Lowdown

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TOWIE TURNS TEN

Essex ways As reality show The Only Way Is Essex enters its tenth year, there are new faces among its cast and on its licensing team too, with Metrostar Media taking the helm. So what’s in store for TOWIE fans? LSB finds out.

ew could have predicted when the colourful characters of TOWIE first hit TV screens back in 2010 just what an overnight success the show would be. Almost ten years on and just as with any good perma-tan, there is no sign of the show’s popularity fading. But while licensing was strong for the show in the early days, activity has waned recently. Now, a new partnership between Lime Pictures and Metrostar Media means an exciting resurgence in licensing activity, with a slightly more mature outlook. “When TOWIE first hit screens in 2010, Lime Pictures had a huge amount of interest and various products were created. Fashion and beauty was, and still is, incredibly popular amongst viewers, so there was a raft of product created. However, there hasn’t been any licensing activity for about five years,” explains Sinead Dean, senior brand development manager at Lime Pictures. But with the ten-year anniversary of the show coming up in 2020, this is all about to change. “Lime Pictures really want to celebrate TOWIE turning ten and feel this is the perfect time to reinvigorate their licensing activity,” explains Sinead. The people of Billiericay are certainly no strangers to TV cameras a decade on, but does the show have the same strong following as ever, or has the audience evolved?

Inset: Metrostar plans to inject new interest into TOWIE for its tenth anniversary.

“TOWIE is still attracting over one million viewers per episode and is the most watched show on the channel it is broadcast on, ITVBe,” insists Sinead. “It also has a huge social media following, with over one million Facebook followers and 500,000 Instagram followers.” So how does Metrostar intend to catch the hearts and minds of a new generation of TOWIE lovers? Claire Potter, md of Metrostar Media, reveals: “We’re focusing on the lifestyle categories. We see TOWIE inspired fashion, lingerie, beachwear, beauty, body, accessories and homewares collections, with retail exclusives being key.” With Metrostar aiming its sights at the high street and online fashion and beauty outlets, it is determined to remain accessible to the TOWIE demographic of women aged 16-34, while being mindful that the show’s original audience has matured over the last ten years. “TOWIE definitely has a sophisticated look and feel, it really has matured and moved with its viewers,” explains Sinead. “To reflect this there will be a new style guide based on TOWIE’s black and gold logo, so there’s a whole new look and feel that licensees can work with. The gold pallet definitely stays true to TOWIE’s ‘bling’ roots, just a little sleeker and dare we say sexy!” LICENSING SOURCE BOOK EUROPE 2019

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IN CONVERSATION WITH… DIFUZED

Ahead of the game

Inset & bottom: Relationships with licensors such as Ubisoft exposed Difuzed to the potential of esports in titles like 6-Siege. Below left: Daniel Amos.

Difuzed boasts a 20-year history in bringing pop culture to apparel and accessories ranges, with brands spanning from food and beverage to entertainment to gaming. LSB speaks to recently appointed head of esports, Daniel Amos, about the launch of the esports division, and what’s next for the licensee.

hile the extensive brand portfolio on Difuzed’s books encompasses properties such as Jack Daniels, Pringles, Toy Story, Lion King and SpongeBob Squarepants, one of the company’s key focuses going forward is to grow and develop its esports business. An aim which was made very clear with the hire of ex-Beanstalk exec, Daniel Amos, this summer. Daniel’s most recent role saw him heading up Beanstalk’s gaming division, Tinderbox, where he worked with clients including Xbox, Activision and ESL. Difuzed recognised the potential of esports consumer products early on, as Daniel describes: “It was through long-term gaming relationships with licensors such as Ubisoft that exposure to the huge potential of esports was discovered in titles like 6Siege. By focusing on developing its esports credentials, Difuzed is identifying and executing against yet another pop-culture shaping trend.” Regardless of the brand or industry, Difuzed takes pride in its on-trend, credible collections. Daniel explains: “We see the trends in our own industry, but also the need of our licensors to support their communities. By partaking in executions such as the Sesame Street x Jimmy Paul catwalk collection at London Fashion Week, we demonstrate our

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understanding of our industry, our relevance and our desire to keep pushing things forward.” This USP can also prove a challenge for the licensee, however, as Daniel describes: “Our most interesting challenge at present is keeping up with the rapid changes in trends. Much of this is driven by online and social media. We work closely with our partners to ensure our collections fit these trends and the interests of their communities.” Following fashion and keeping his finger on the pulse of the most stylish will be key to the execution of successful esports licensed lines. Daniel says: “An esports inspired collection is aspirational, functional, with great design. Gamers, including pro-gamers, like fashion and they want to wear fashionable items. Difuzed will bring fashion and functionality to the world of esports and pop culture.”

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IN CONVERSATION WITH… DIFUZED

Cultural differences Difuzed designs, produces and distributes apparel and accessories in more than 50 countries across EMEA, to a range of retail channels. In having such a broad reach, the company has found many differences market to market and has to adapt its collections accordingly. Daniel explains: “It is not important to simply understand the difference in seasonality, for example in Italy, sizing is different to Northern Europe. Southern countries usage of colour is radically different, use of print techniques varies and shape is always different.”

In order to do this, the design, brand and sales team at Difuzed work hard to fully immerse themselves in the IPs they are working on. A USP which will help Daniel and his team to grow the esports portfolio. He furthers: “For esports this is extremely important as we are at the very beginning. Difuzed recognises the importance of executing a range that has both credibility and authenticity, but more importantly enters the market at the right time. “All the years of learning across some of the biggest gaming IPs in the industry, not to mention some of the biggest brands in the world, will aide us in curating the strong esports offering that fans have been waiting for.” These ranges will be strengthened considerably with the campaigns implemented by the company, such as the recent retro gaming project with Primark. “Our Licensing Awards-nominated execution the ‘Arcade Experience at Primark’ has been a real highlight of the last 12 months,” Daniel explains. “It continued to put gaming front and centre at retail. It was a great example of leveraging multiple licensor partnerships such as Bandai Manco, Atari, Nintendo and Sega, to support a common objective, the biggest retro gaming collection at retail. “Primark’s Madrid, Manchester, Oxford Street and Boston stores served as the perfect stage for an engaging execution complete with both key fashion and gaming influencers.” Daniel has a tough act to follow, but it sounds as though he has an impressive plan in place for the coming year. He tells us: “I will soon be announcing

Inset: Nintendo was part of the company’s Arcade Experience at Primark campaign. Below: Difuzed recognised the huge potential of gaming IPs many years ago.

new, exciting relationships that will further drive esports into fashion, but also taking the esports and gaming IPs into new retail channels. “BLE will be an important show for Difuzed as a first-time exhibitor but also for the expansion of esports into licensed product. Fashion and sports have always been synonymous with one another and with the rise of gaming, we are seeing a convergence of fashion, sports and gaming as an entirely new category.” Daniel hopes to reveal some initial collections with the industry by the end of the year. And he has his eye on some exciting new properties too: “Going forward and without showing my hand too early, there are many fantastic games we are speaking with, whose existence is purely esports focused, but there are also brands that authentically exist in the world of esports that could also credibly extend into apparel. The next 12 months will certainly be an exciting time for the industry.” LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: GAMING

Below: The TUBBZ cosplaying ducks cover a number of brands.

Games people play From how esports presents an unprecedented opportunity for brands and why TikTok should be on the industry’s radar, through to cosplaying ducks and Roblox milestones, LSB takes a look at some of the latest developments in the sector.

Cosplaying ducks swim in An official range of collectable cosplaying ducks is creating waves at retail, with the company behind the line confident that it can build the range into something ‘truly special’ going forward. Created by Numskull Designs, the TUBBZ range features ducks transformed into some of the biggest video games, TV show and comic book brands. The confirmed line-up so far includes Fallout, The Lord of the Rings, DC Comics, Ghostbusters, Borderlands, Crash Bandicoot and Spyro among others. There are four cosplaying ducks in each range,

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with each one coming in a special bathtub display box, featuring the property’s logo and meaning they can be stacked on top of each other. “We’re incredibly pleased to see the reveal of our brand new TUBBZ cosplaying duck figurines go down so well – of all our merchandise ranges, it’s one we’re particularly proud of as a new, quality collectable line for pop culture fans,” said Ryan Brown, PR and comms manager at Numskull. “We’ve previously worked with virtually all of the biggest names in the business - Disney, Marvel, DC, Warner Bros., PlayStation, Xbox, and many, many more - so those strong relationships will help build the TUBBZ range into something truly special going forward.”Ryan continued: "Of course, the incredibly strong reaction really benefits TUBBZ, too. We’ve seen such a heartwarmingly positive response, both from customers on social media, and from press coverage, all of which helps attract more brands wanting to join us by including their amazing properties in the legacy of a brand new, globally beloved collectable sensation."

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Reality bites Tony Pearce, co-founder of Reality Gaming Group talks about the opportunities for brands in the world of VR/AR/location-based games.

Inset: Mobile AR combat game Reality Clash has seen players take to the streets of London.

With Reality Clash now available in app stores globally, we’re now preparing ‘phase two’ of our roadmap, a key element of which is establishing partnerships with retail and lifestyle brands. The game combines AR and location-based services on mobile devices in a way that’s quite unique – we believe that the kinds of immersive gameplay experiences offered within Reality Clash and similar titles present commercial opportunities for brands quite different from anything else we’ve seen in the world of games to date. For example, when competing in Reality Clash players enter an augmented reality Portal. The Portal allows players to fight in a virtual 3D world known as ‘The Sim’, with persistent objects such as barricades which can be used for defence. Our platform is then able to dynamically render branded objects or images onto the in-game landscape – for example, drinks cans for target practice, or advertisements in the form of ‘on the wall’ placements. These kinds of activations become even more immersive when combined with the location-based elements of the game. Players are required to navigate a 3D map to defend key parts of their local area, mining at specific locations for resources. And they can also head to ‘Safe Zones’, where they regain health and can take a break from the battle. We’re currently in negotiations with large retailers, restaurants and pub chains, which will become future Safe Zones in the map, potentially driving hundreds of gamers to a particular location.

Roblox hits 100m milestone The Roblox online platform has surpassed 100 million monthly active users. Each month, players around the world spend more than one billion hours engaging with the more than 50 million user-created experiences on Roblox. To celebrate, Roblox released a free virtual item – an exclusive gold bar shoulder accessory. “We started Roblox over a decade ago with a vision to bring people from all over the world together through play,” said founder and ceo, David Baszucki. “Roblox began with just 100 players and a handful of creators who inspired one another, unlocking this groundswell of creativity, collaboration and imagination that continues to grow.” Roblox lets players customise their own unique avatars with nearly 50% of players updating their avatar each month. Over 50% of weekly active users on Roblox play with their friends, fostering a collaborative community. In addition, 40% of players on Roblox are female.

Inset: Brands should ignore esports at their peril, says Vexed Gaming’s Sonny. Far left: Roblox has surpassed 100m monthly active users.

Kappa makes esports move

Sportswear giant Kappa has teamed up with Vexed Gaming, marking its official entry into the esports market. Kappa will provide tournament and casual wear to the leading esports organisation which fields teams in CSGO, Fortnite, Hearthstone and Apex Legends. Talking about the new deal, Vexed Gaming’s codirector, Sonny Waheed, told LSB that esports presents an “unprecedented opportunity” for brands to target hard to reach millennials. “The esports audience (currently at 450m worldwide and growing at over 10% a year), is almost exclusively millennials and GenZ,” said Sonny. “And yet this channel, to a hugely valuable demographic, is almost completely ignored by marketers the world over. Brands targeting these groups will ignore esports at their peril. Combined, esports will be the second most watched sport in the US next year (after NFL). “The esports community is a passionate, dynamic, engaged and loyal group, however, they expect things to be done on their terms. A brand that successfully leverages esports can build a loyal customer base of enthusiastic advocates and tap into the fastest growing global entertainment phenomena ever. It will be a revolutionary element to the traditional marketing mix and transform your communications strategy for ever.”

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STATE OF THE NATION: GAMING Below: Brand owners should be aware of how influential TikTok is, says Myriam.

Everything you need to know about TikTok Myriam White, community manager at KidsKnowBest, lays out the facts about the social media phenomenon and why brand owners should take note. The rise of TikTok has been phenomenal. If you’re involved in entertainment, video gaming or music, you’ll be aware of how quickly the social media video app has grown. It has been the number one app on the global App Store for five consecutive quarters and has around 500 million users worldwide. If you have a vested interest in marketing to children and young people, you’ll be aware of how influential this platform is. Just ask the previously unknown US singer Lil Nas X who found fame overnight when Old Town Road was used extensively across TikTok. It took him to the top of the US Billboard charts and launched thousands of Fortnite memes, as well as other videos, with more than 67 million plays via the hashtag #yeehaw. Like every other medium and youth phenomenon before it – from the internet itself to video games, to VHS tapes, to Elvis Presley’s hips – its success has raised issues about child safety. Of course, it’s imperative that safeguarding is ensured, particularly with a platform whose audience is young - and any brand looking at working with TikTok influencers needs reassurance that the environment is right. Brands who want to target kids need to be on TikTok because we know kids are on TikTok. Brands who engage with children are already working with children because they understand and will continue to do so in the hope of higher engagement Since FC Bayern launched its account on April 6, it has reached nearly half a million followers. By the end of its first month, it had 75,000 fans from 11 posts. Those posts have been viewed over four million times and have attracted 400 likes. Fashion retailer Guess was the first to partner with TikTok for a hashtag challenge consisting of a brand takeover using #InMyDenim. It reached more than 37 million views. Then, Calvin Klein organised a

Inset: Guess partnered with TikTok for the #InMyDenim brand takeover.

similar campaign, ‘My Calvin’, which earned 10 times more engagement. With success like that - a lot of heads are turning towards TikTok. We have been working with many influencers who have started from the ground up and have not spent a single penny on content. They are some of the biggest TikTokers. There is money you can put behind TikTok, but as the ad campaigns die off, companies who have used that to benefit their exposure will be lost. TikTok promotes spontaneity and the users on the platform can spot ‘branded’ or ‘planned’ content from a mile off. This means narratives will always beat ad spend on TikTok. We believe TikTok will retain its users/audience because of the integration it has with other popular platforms. It reminds us of Vine, which was a popular platform that was used to create short content. TikTok fills that void and more with the multiple features it possesses.

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IN CONVERSATION WITH… ACTIVISION BLIZZARD

Inset: Activision Blizzard Consumer Products’ booth at Licensing Expo was a major draw. Below: Steve Young, president, ABCP. Bottom: LEGO is one of the key toy partners

A major name in the video games space for decades, Activision Blizzard has been steadily building its reputation in the consumer products and licensing business over the past few years. Now, it has a solid presence at retail with major franchises including Call of Duty and is leading the way when it comes to the burgeoning esports category. LSB finds out more.

for Overwatch.

Watching brief F or the past two years at Licensing Expo, the Activision Blizzard Consumer Products stand has garnered significant attention from visitors. A company which is well used to exhibiting at E3 – the annual trade show held in LA for the video games industry – it has successfully transferred its skillset into the licensing space and has earned its place on the ‘must visit’ list. It’s worked hard to get to this point and, this year alone, it has made progress building relationships with licensees across a variety of product categories including toys, collectables, apparel and accessories, as president Steve Young tells LSB. “We kicked off 2019 with the launch of LEGO, Hasbro and NERF programmes on behalf of Blizzard’s Overwatch,” he says, “and also launched our second Blizzard pan-IP collection with Uniqlo in the spring. On the Activision side of the business, we have an established business for both Call of Duty

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collectables and peripherals licensees McFarlane, Astro, KontrolFreek and Scuf. “We’ve also continued to elevate the franchise through lifestyle collaborations in Europe – Primark and DRKN to name two. Both Activision and Blizzard continue to see success with Funko across multiple franchises, including Overwatch League, a first in esports collectables.” It is perhaps that ‘e’ word – esports – which has really helped ABCP stand out among its peers. This year has seen it begin working with Fanatics, launching an international ecommerce and mobile shopping experience for The Overwatch League. It offers fans the opportunity to engage with their favourite teams and players through what Steve describes as ‘trend right’ merchandise. The 2019 Overwatch League Season officially launched in February, culminating with the Grand Finals in September. “Esports continues to be a huge opportunity for consumer products and we are succeeding in our

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IN CONVERSATION WITH… ACTIVISION BLIZZARD

goal of reaching a whole new generation of athletes and fans across The Overwatch League and the future of Call of Duty esports,” enthuses Steve. “Leagues such as The Overwatch League, and the next iteration of the Call of Duty esports, are becoming prominent fixtures within the licensing business through elevating the standard for esports gear and collectables through programmes that are built around both performance and fashion, similar to what’s been done in the sporting world. “The impact of these programmes will continue to grow as another generation of consumers come of age.” As well as the deal with Fanatics, Upper Deck has secured a multi-year exclusive trading card and collectables deal with The Overwatch League, which will also be the first ever trading card programme for an esports league. Funko will also be launching a Pop! Vinyl sku later this year – the company’s first partnership for an esports programme. Steve believes that the potential for esports in general in the licensing space is “massive”. He is also keen to point out that ABCP is working with global teams to customise programmes to individual markets as he understands that one size doesn’t fit all. Indeed, this will be key to its return to Brand Licensing Europe in October, with expansion in Europe in particular – as well as across Asian and Latin American markets – being a major goal. There is plenty elsewhere in the ABCP portfolio to celebrate this year, too.

2019 marks the 40th anniversary of Activision Publishing. Steve explains that it’s about looking into Activision’s past, present and future, and celebrating gamers across generations. In addition, World of Warcraft – the massively multi-player online role-playing game released by Blizzard Entertainment in 2004 – is marking its 15th anniversary. Expansion will also continue for the Call of Duty franchise, with the latest game – Call of Duty: Modern Warfare – on the horizon. “Our goal is to continue to expand the Call of Duty brand into new categories in the lifestyle space Inset: Hasbro’s Overwatch line will be on through premier display at Brand Licensing Europe. collaborations,” offers Steve. Coming up in the remainder of 2019 will be a high-end COD capsule collection from international streetwear brand DRKN, while Fashion UK is due to launch a range of products across a selection of retailers. The immediate future certainly looks busy for ABCP, but what’s the long-term goal? “Looking ahead we think the real opportunity is to unlock supporting fan passion year-round, 365, not just during times of game releases,” Steve concludes. “Immersing our fans day in and day out, year over year, not just through targeted days or months. Elevating the quality of the partners and products, and following trends in order to create culturally relevant programmes is also something you can continue to expect from Activision Blizzard Consumer Products.”

“We want to create products that excite us” While the way that video games licensing is viewed has changed considerably over recent years, as with any sector, there are still challenges which exist. Steve explains: “The need to build and nurture our franchises for the community in the long-term, as well as driving incremental opportunities through sub-franchises. “Additionally, where we’ve continuously found success is by being community members ourselves. As fans of the Activision and Blizzard franchises, we want to create products that excite us just as much as they excite general consumers.” Steve continues: “To do so, we tailor each of our customer experiences across franchises to ensure they are authentic to the gameplay experience seen in properties, such as Diablo, World of Warcraft and Crash Bandicoot, among a number of others.” Above: Crash Bandicoot is among the brands in the Funko Pop! Vinyl portfolio.

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Welcome To

According to the Licensing International Global Licensing Industry Survey 2019 Report, corporate brands was one of the top performing categories last year. The category saw a 5.5% overall increase, driving its share of the licensing business up 21%, compared to 20.5% the year before. Discussing the findings of the survey, Licensing International mused that, from a licensee perspective, a well executed and supported corporate brand ‘can be attractive as a counterbalance to the more volatile, often shortterm nature of other kinds of licences’. This is certainly borne out by, firstly, the bumper brands section of Licensing Source Book which you are about to read, but also by the growing year on year success of the Brand & Lifestyle Licensing Awards and the proliferation of corporate, lifestyle and trademark brands which are now seen at Brand Licensing Europe. Over the next 31 pages, you will read about brands and deals as diverse as RHS and why it is returning to BLE after a five-year absence (page 164), the Science Museum and how its licensing programme has moved into stationery for children (page 165) and FatFace moving into food gifting (page 166) through to magazines such as Grazia and Mother & Baby making forays into

consumer products (pages 166 and 167) and how The Jockey Club is embracing licensing (page 192-193). A couple of highlights include Natural History Museum partnering with Farrow & Ball (page 169) in a deal which marks the first time the latter has created a new palette as an extension to its hitherto carefully curated colour card. In addition, the success being enjoyed by Pink Key Licensing with the Kellogg’s and Pringles brands in the fashion space – and how quickly word spread among the retailers that these designs were highly sought after by consumers – is pretty close to a brand licensing masterclass (page 169). Elsewhere, if there is one company which can point to how well corporate brands are performing, it’s Global Icons. Anyone still doubting the power of the sector should read our interview (page 180-181) to discover why the likes of Nokia, Sparco and Turtle Wax are big business. We’re looking forward to walking the aisles at BLE and seeing what else this exciting and prospering sector has to offer. Fiona Pavely and Keith Pashley Editors of the Brands and Sports Licensing sections respectively

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Mark Grayson - Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: hello@max-publishing.co.uk Web: www.licensingsource.net Copyright 2019. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.licensingsource.net

PUBLISHERS OF

@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2019

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STATE OF THE NATION: BRANDS

And the Brand Played on From space-inspired creations to rock stars, new paint collaborations to milestone anniversaries, the brand licensing space continues to be a vast and eclectic mix of deals and partnerships, sometimes taking licensing into realms you never thought possible. LSB rounds up just some of the latest activity.

RHS blooms at BLE

The RHS is returning to Brand Licensing Europe this year after a five-year absence. Visitors to its stand will be able to see multiple design assets – including a new RHS style guide for children’s products with the main target categories of toys, games, apparel and tools for young gardeners. Also on the way is a collection of botanical artwork exclusive to RHS and only available for licensees. It includes an artwork collection by botanical illustrator Pieter van Kouwenhoorn dating from the early 1600s and watercolours by Sydenham Teast Edwards, who founded 19th century publication The Botanical Register. “The return of the RHS to BLE could not be better timed,” said Cathy Snow, licensing manager of the RHS. “Our already strong offering to licensees is being further enhanced and we are looking to enter new categories and markets.” Below: One of the Sydenham Teast Edwards watercolours.

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Inset: The International Space Archives programme has around 40 licensees.

LMI ready for lift off

LMI will be using BLE to highlight Apollo 11 and a number of other NASA mission patches from the International Space Archives collection. The ISA licensing programme now has around 40 licensees, not only building on the awareness of the Apollo 11 50th anniversary of the moon landing back in July, but also capitalising on future NASA plans to return to the moon. In addition, LMI will also be showing British Motor Heritage artwork, featuring icons such as MG AustinHealey, as well as new Hobgoblin packaging which is available to licensees for the Unofficial Beer of Halloween. The agency will also present approved artwork for the Shakespeare Birthplace Trust licensing programme.

Above: The SSS World Corp x Motörhead collaboration was shown at Paris Fashion Week.

Rock Gods Global Merchandising Services will highlight several seminal anniversaries at BLE, celebrating the iconic records of some of the biggest rock bands in the world. 2020 will see the 40th anniversary of such genre-defining albums like Ace of Spades by Motörhead, Blizzard of Ozz by Ozzy Osbourne, Judas Priest’s British Steel and Iron Maiden’s selftitled debut album. Visitors to Global’s stand will also be able to have a first look at Mötley Crüe’s collaboration with LA luxury brand Amiri, play the award-winning Iron Maiden pinball machine and check out SSS World Corp x Motörhead Ace of Spades collection, fresh from Paris Fashion Week.

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Below: A raft of activity is planned to mark Rubik’s at 40.

STATE OF THE NATION: BRANDS

Sweet deals

Candy group Perfetti van Melle will be using BLE to showcase the latest developments in its licensing programmes for Mentos and Chupa Chups, as well as looking to build the likes of Fruit-tella, Smint and Airheads among others. Chupa Chups will be participating in the show’s fashion showcase, presenting its latest fashion collaboration with Italian fashion label WHITE. Designer Gianmario Stuppello says that he has viewed the simple Chupa Chups shape and colours in a “different dimension”. Meanwhile, Perfetti van Melle’s Christine Cool will share insights into creating successful collaborations in the ‘1+1=3: Creating Strategies for Effective Collaborations’ seminar at the show.

Fit at 40 As its gears up to celebrate 40 years in 2020, Rubik’s has seen a number of new partnerships launch this year. The Smiley Company has been busy launching new collaborations for the brand with McDonald’s, Spin Master, Invent Creative, De-Kryptic, Brand Alliance, Brisco and Manish Arora. Heading into 2020, the campaign will include a new brand identity to strengthen engagement with millennials and Gen-Z, a global influencer and ambassador programme, plus a multi channel social media strategy. Major fashion brands, apparel chains and retailers will pay homage to Rubik’s with specially curated 40th anniversary collections, while a new twisty puzzle invention, created by Rubik’s originator Ernö Rubik will be launched, as the project gets powered by a multi-million dollar global TV and PR campaign.

Frida Kahlo adds jewellery A new Frida Kahlo jewellery collection has launched from licensee Kidult. The range of six steel bracelet designs are engraved with some of the iconic artist’s phrases in both Italian and English and are being distributed throughout Italy. “We are excited and honoured for this new

Below: Mentos is a truly global brand.

exclusive collaboration,” said Francesco Songa, ceo and creative director at Mabina. “The official Frida Kahlo licence significantly enriches our Life Collection. Frida was an extraordinary woman and has great affinity with the character of Kidult. “Frida’s ideals are very current today and speak the same language that Kidult uses to inspire women.” Left: There are six designs in the Frida Kahlo line.

Summer of Science

The Science Museum has enjoyed a strong summer period, with its Summer of Space campaign attracting record numbers of visitors. It’s also been a busy time for the licensing programme, with the museum teaming with The Monster Factory to create its first licensed range of stationery for children, which launched in John Lewis & Partners stores. The new range – inspired by space – includes sticky notes, notepads, floating pens, erasers and keychains, toy rockets and space shuttle kits. In addition, the museum is also working with The Monster Factory on new products, including a cardboard rocket playhouse. On top of this, the Science Museum has partnered with Root7 for a range of its OneBottle drinks flasks. The double-walled stainless steel bottles feature images of the Carina Nebula, the surface of Jupiter and the Northern Lights. Left: The Root7 OneBottle drinks flasks include images such as the Carina Nebula.

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STATE OF THE NATION: BRANDS

FatFace bites into food gifting

FatFace is launching its first food gifting range exclusively with Boots this Christmas. The collection consists of seven gifts. These include a cosy glazed ceramic mug with socks, a travel eco-friendly bamboo mug with coffee, a reusable water bottle, a white washed wooden breakfast tray with two glazed mugs, a traditional seagrass Above: The collection consists of seven gifts. mini hamper, glazed egg cups with knitted warmers and hot chocolate and mallows with gloves for those wintery evenings. Design Group has worked with the lifestyle brand on the range, using hand-drawn prints to create the collection. In addition, FatFace has teamed with Danish Design for a range of slumber beds and deep duvets for pets.

Music to your ears Busy Bravado will be bringing a host of iconic artists to ExCeL next month when it showcases at BLE, alongside fellow Vivendi Group of companies Copyrights and Studio Canal. Above: Bravado is once again bringing its diverse portfolio to BLE. Bravado’s portfolio stretches from artists such as The Rolling Stones – winner of this year’s Best Music or Celebrity Licensed Property at The Licensing Awards – Queen, Guns n Roses, Black Sabbath, Elton John and The Who, through to some of the biggest names in contemporary music like Ariana Grande, Billie Eilish, Shawn Mendes and Justin Bieber. In addition, it also represents key artists and brands in other formats – for example metal with Slipknot and Pantera, record labels with UMGowned companies including Decca Records and Island Records, and urban artists such as Migos, Lil Yachty, Travis Scott and Tupac.

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Start Licensing adds Julie Dodsworth Start Licensing is now representing British artist Julie Dodsworth across a number of product categories. Julie – whose work evokes her love of her narrowboat Calamity Jane, the British waterways and all things floral and folklore – is already established in the licensing sector, with current partners including Barbour, Churchill China, Canova and My Gifts Trade. Start Licensing’s primary role will be to develop new business in categories such as publishing, crafting, food and food gifting, seasonal gifting, apparel and homewares. The agency will also work with Julie and her daughter Beth to develop brand collaborations and retail activations. “We look forward to developing product ideas in tandem with Julie which will inspire licensees and licensing,” said md Above: Julie’s work is quintessentially British. Ian Downes.

Mother knows best

Two new licensees have joined the Mother & Baby programme, which is being handled by Golden Goose. The pregnancy, baby and toddler brand has partnered with Cuddleco on mattresses and bedroom fabrics, as well as Vital Baby on feeding products (including multiple drinking cups and feeding spoons). The lines were showcased at Cologne’s Kind und Jugend in September. “We look forward to launching these ranges in retail and providing the powerfully targeted marketing support that the Mother & Baby media brand can offer licensees,” said Antonia HabdankToczyska, client and strategy director at Golden Goose. The agency sees further potential in categories such as home, early development, apparel, nutrition, sleep and safety among others. Left: Cuddleco has created a line of Mother & Baby mattresses and bedroom fabrics.

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STATE OF THE NATION: BRANDS

Superdry signs IMG

Above: V&A continues to expand in home interiors.

Honing in on homewards 2019 has seen the V&A licensing programme launching even more collections, expanding into key territories and driving innovative product ideas in the marketplace. V&A will be displaying some of its best home interior ranges at BLE’s new Heritage x Interiors activation with the area featuring furniture from Sofa Workshop, furnishing fabrics by Arley House, interior decoration by Surface View, rugs from Flair Rugs, home accessories from Royal Selangor and V&A Paint. Expansion in the home interiors area has included a new bedding collection from Bedeck, wall art from IXXI and, in the US, Pasted Paper has launched a selection of pre-pasted papers for interior walls. The museum also continues to expand in crafting with DMC and Erhman Tapestry, while the People Tree collaboration has entered its fourth season. KitchenCraft and Knomo have also both grown their ranges, while – marking the 200th anniversary of the births of Queen Victoria and Prince Albert – a range of limited edition yellow Sovereigns was issued by the London Mint Office. On top of all this, international growth continues apace with Alfilo Brands in China, plus Japan and South Korea.

British fashion brand Superdry has appointed IMG to develop a strategic licensing programme to grow it into select new product and lifestyle categories. Potential categories for IMG include luggage and travel-related items, personal accessories, consumer electronics and sporting goods, all reflecting Superdry’s brand ethos. “With an instantly recognisable identity and a powerful brand personality that embodies fun and individual empowerment, we see many opportunities to apply the Superdry style and philosophy to products of relevance and we are delighted to be working with the Superdry team,” said Matthew Primack, svp of licensing at IMG. Right: IMG will target a number of new product and lifestyle categories for Superdry.

Spearmark teams with Nat Geo

Housewares and lighting licensee, Spearmark has teamed up with National Geographic to produce a range of lunchware for children. The range includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery. All the items will use minimal packaging and are designed to encourage reuse in line with National Geographic’s Planet of Plastic? initiative – a multi-year effort to raise awareness about the global plastic crisis. The range will hit retail for autumn/winter 2019. The designs are inspired by a number of themes which National Geographic has been expanding throughout its consumer products for children during 2019, including Amazing Animals, STEM and Space and Explorers-in-Training. The themes are reflected in colourful designs showing dinosaurs, astronauts, planets, mountains and maps or facts about the natural world like the depth of the Mariana Trench and the height of Mount Everest.

Brandgenuity adds trio

Brandgenuity has added a further three big brand names to its roster. The company has signed up to represent Unilever Ice Cream, looking to build the licensing for Twister, Cornetto, Solero and Feast, while it will also be building a US and European programme for Oxford University, extending the equity of the brand into the lifestyle, homewares and toy categories. In addition, Brandgenuity will also be building a programme around Grazia spanning categories including lifestyle, cosmetics and fragrance, collaborations and experiences. Brandgenuity’s md, Teri Niadna, said the company has had an action-packed year. “We are proud to have added global eyewear leader Marcolin to our BMW programme in addition to the launch of the BMW Fossil collection,” Teri offered. “The NFLPA licensing programme has expanded into new retailers in the UK and Germany and we are delighted to add two new local lifestyle partners: The License Factory and Bravado. The Hawaiian Tropic body mists continue to offer innovative new fragrances and formulations. Finally, our first products for AB InBev hit the market, including a hugely successful collaboration with streetwear brand HUF.” Above: Grazia is a new signing for Brandgenuity.

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STATE OF THE NATION: BRANDS

The Smileys to launch at BLE

Lifestyle brand The Smiley Company is to launch a new range of collectables aimed at 612s in partnership with Splash Toys. The new range will bring the SmileyWorld icons to life as new characters in the mix and match collectable concept, with over 100 million possible Above: The Smileys range is created combinations. The in partnership with Splash Toys characters will feature arms, legs and a range of accessories, and will feature a wide variety of moods and emotions. “We are so excited about The Smileys collectables range which brings our SmileyWorld icons to life in a whole new way, making them even more appealing to kids,” said Lori Heiss-Tiplady, vp brand strategy at The Smiley Company. A sneak peek at the line will be given at BLE in October, while the official launch of The Smileys will be at the January 2020 toy fairs, where two series of the range will be debuted, as well as three play-sets.

NHM teams with Farrow & Ball Natural History Museum has collaborated with ecofriendly paint maker Farrow & Ball on a new Colour by Nature range. The new palette – which was inspired by Werner’s Nomenclature of Colours, a rare book in the museum’s library – consists of 16 hues, including vibrant and jewellike oranges and reds, natural and opulent greens and blues and a range of soft neutrals. It is the first time that Farrow & Ball Right: There are 16 hues in the new palette.

has created a new palette as an extension to its carefully curated colour card, and also the first paint collection that NHM has developed. “The collaboration has been a delight to bring to life,” said Maxine Lister, head of licensing at NHM. “This has been such a great opportunity to not only highlight an important historical artefact but also to expand our brand offering in the homewares sector while encouraging families to bring the true beauty of nature into their homes.”

In the Pink Retailers have been getting behind a swathe of apparel for the Kellogg’s and Pringles brands. Pink Key Licensing – working on behalf of Kellogg’s – has a bank of artwork stretching back over 100 years of heritage, however, inspired the iconic Levi’s logo design on tees, the red Kellogg logo was picked up by a number of retailers. H&M was first out of the blocks, followed by Zara and then a number of other European retailers – all choosing the big logo and the plain background. The success means that Pink Key Licensing has opened up possibilities with other brands in its portfolio. New designs on other logobased properties such as Pringles, Pan Am and Slush Puppie are hitting the market, while the original Kellogg design has been expanded into a number of other designs which incorporate the likes of Corn Flakes and Frosties, plus characters such as Tony the Tiger, Snap, Crackle and Pop and Pringles’ Mr P. Products have featured in C&A, Pimkie, Sainsbury’s, New Look, Bershka, Pull & Bear and Primark, with more coming on board. Above: Corn Flakes is one of the Kellogg brands which has appealed on apparel.

Tudor inspiration

The trend for authentic, heritage design has seen Hampton Court Palace, home of Henry VIII, become a source of inspiration for Historic Royal Palaces’ licensees, including royal warrant holders Halcyon Days. The company’s Aragon fine bone china range has achieved some strong listings including being sold in Fortnum & Mason and Harrods. Meanwhile, Clogau Gold’s Tudor Court range – inspired by the quatrefoil design in Above: Clogau Gold’s Tudor Court range has been a big success. Anne Boleyn’s gateway at Hampton Court Palace – has also seen success, selling over 12,000 pieces of precious jewellery since launch. The range now includes seven unique designs, with a further eight in development including watches. On top of this, in the wake of the final coin release from the first licensed Tower of London coin collection, HRP and The Royal Mint are taking stock of what continues to be a hugely successful licensing partnership. This series includes coins depicting the Raven, the Crown Jewels, the Yeoman Warder (Beefeater) and the Ceremony of the Keys and is available in Brilliant uncirculated coins to Silver Proof and Gold Proof coins.

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THE BASS LINE

Punch

Inset: Smaller brands can still pack a punch when it comes to licensing. Centre: Golden Goose’s Adam Bass. Bottom: George Foreman leveraged his history and media presence to do the deal of his life.

above your

weight

It only takes one very successful licensee to build momentum and scale and even a very small brand can suddenly find a pocket of opportunity, says Adam Bass, md of agency Golden Goose. Here, he gives some lessons from the coalface on how to punch above your weight.

uelled by faith and entrepreneurial optimism, Golden Goose was founded in 2002 to promote licensing as a valuable marketing resource. Somewhat naively we boldly announced licensing as a ‘marketing miracle’ that ‘generates revenue while increasing brand equity’. While this sales pitch mostly fell on stony ground, we did manage to pick up a handful of little known brands prepared to trust us with their precious intellectual property. Pitching virtually unlicenseable brands to virtually uninterested licensees is a steep learning curve where you learn patience, persistence, pragmatism and, above all, the art of turning porcine ears into fashionable clutch handbags. So here are a few lessons from the coalface about how to punch above your weight. Imagine you’re a small museum with a hotchpotch collection of design-led exhibits. You may not be the best-known museum, in fact you’re probably the least well known. You’re not science or natural history and nobody really knows what you’re supposed to be for. Yes that’s right you’re the V&A, home of the famous Tippoo’s Tiger (an almost lifesize wooden semi-automaton of a tiger mauling a prostrate figure in European clothes) and probably one of the most successful licensing programmes in the

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world with an estimated $80 million in sales with 80 licensees across Europe, Australia, China, Japan, South Korea and the US. When you think that this has built up in roughly the same amount of time as we have been going as an agency, it shows what can happen if you manage to put the right building blocks in place and build momentum. Licensing is about outsourcing manufacturing and sales in return for a very small share of revenue and 100% of the brand equity. Many companies ignore the 100% of brand equity, but it’s probably far more important than the income because, when you get the ‘brand’ part of brand licensing right, the income will take care of itself.

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THE BASS LINE

YouTuber has over ten million I can remember the early years subscribers and is known by nearly visiting the licensing show when every teenager and has developed in New York and being surprised her licensing programme by to see old, almost redundant building her audience. brands without any relevance still The name of the game when you achieving great distribution of are small is to find that one thing licensed product in retail. These you do well and focus everything formerly famous exhibitors like you’ve got on finding a partner that Westinghouse, Blaupunkt or can really show off that one thing. If Telefunken were carrying off you’re a museum that maintains what I called ‘The Indian Rope ancient military armour, then look at Trick’, using licensing to build developing your own metal polish their own brand. and rust removal and build from It only takes one very successful licensee to there. The main thing is to find the one thing that build momentum and scale and even a very small really speaks of your expertise and that consumers brand can suddenly find a pocket of opportunity. will just ‘get’. The closer the connection to the core Consider George Foreman, nobody would have brand, the better the piece of story telling that thought the former heavyweight boxer would ever goes into the product, the more chance you earn $137.5 million from selling the rights have of getting consumers to engage, to his name, but the income he buy and enjoy. earned from partnering with Salton My main piece of advice? Get the Europe to back its lean mean product right. You may not be a grilling machines meant that it was more profitable for it to buy • Find your unique area of expertise product person now? Perhaps you’re • Stay close to the core more of a big picture person who just him out for this amount. George • Let licensees build your brand has the vision and doesn’t like the leveraged his history and media • Focus on product presence to do one deal, the deal • Be patient and wait for 20 years! detail? Find someone who does Wishing you good luck and because you can create a product based of his life. successful licensing. on a great idea and a great story, but if you Our latest client, Aunty Acid, has want repeat purchase and an increase in ten million followers on Facebook, we brand equity, then you need a great product – a have access to their community and are great brand is not enough. looking for licensees, but we are well behind Tiana, who has her range of apparel in Asda. This

So to summarise, if you’re a small brand:

Inset: The V&A is a benchmark example of how to work a brand licensing programme. Top: Golden Goose’s latest client Aunty Acid has ten million followers on Facebook.

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An chil from fav cha

Fou mo and sur

Rat the

Fi The Royal Horticultural Society 2019. Registered Charity No. 222879/SC038262 rhs.org.uk

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Welcome to the

RHS A new style guide for children’s products from the UK’s favourite gardening charity. Four styles, many moods, all delightful and a touch surprising. Rather like children themselves!

children’s garden

The RHS is proud to introduce a brand-new and highly distinctive art-led resource designed with children in mind. Four styles; two bold and sassy, two traditional and timeless. All four are based on original artworks from the RHS Lindley Collections that make our style guides so distinctive and memorable. All will inspire an exciting new RHS product oﬀering for children.

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IN CONVERSATION WITH… PINK KEY LICENSING

From beginnings as a consultancy in 2005, Pink Key Licensing has changed beyond recognition to be one of the key UK food and beverage licensing agencies. From its impressive portfolio of global brands, the team has executed some great partnerships and campaigns. LSB sits down with md Richard Pink.

In the Pink

ichard Pink is a well-known and liked face in the licensing industry. Since setting up Pink Key Consulting (as it was originally called), he’s worked with internationally recognised brands and licensees. But things really took off three years ago when Slush Puppie approached the company to manage its European licensing programme. Richard explains the journey: “We then also took on Pan Am. And we’ve expanded again quite a bit this year when we started talking to the Bel Group, which is The Laughing Cow, Babybel and Boursin. “Then we had a conversation with Unilever last year, who were looking for somebody to manage some vintage brands, and took on Brooke Bond, PG and Colman’s Mustard. So we’ve built up quite a portfolio over the past three years.” Having previously spent 15 years working at Kellogg’s - including setting up its licensing business Richard decided his heart was in licensing and left for a stint at Entertainment Rights, before setting up Pink Key. His intention was to bridge the gap between licensing and promotions and back then, he had one client – Jane Asher – with the rest consultancy. But over the past nine years, that

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Above: The Kellogg’s brands work at art, design and novelty giftware levels as licences due to their universal appeal. Below centre left: Pringles is a major part of the roster. Bottom: PG Tips and Colman’s are new to the portfolio.

model turned on its head, and now around 95% of the business is agency. Richard explains: “The real tipping point came when I took over Kellogg’s licensing and that was because I went to them and suggested there was an opportunity to do the adult licensing using the vintage archives.” He continues: “We made a conscious decision two years ago, that a) we’re now a licensing agency, which is why we changed the name from Pink Key Consulting to Licensing, and b) because of the portfolio we had, we were probably going to be an agency that managed food brands into non-food programmes.” But Richard didn’t intend to work solely in that arena. He explains: “The brands where we’ve got the biggest exposure and had the most success, have been food-based brands, so they’ve had the biggest profile. I think the reason for the acquisition of so many food brands has been the fact people know that’s what we do and we do it well. It’s been a strategy that’s developed itself.”

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IN CONVERSATION WITH… PINK KEY LICENSING

For Bel Group, Pink Key Licensing is putting a Pink Key’s licensing business really took distinct licensing programme together for each hold as the trend for food and brand. Boursin has a strong UK heritage, centred beverage brands into licensed around the core marketing about picnicking and products began. Richard being a summer brand, while Babybel has the believes that was born out fun factor and a certain aspect centred of the fashion for Levi’s taround kids. shirts where people Richard continues: “Laughing Cow was wanted global logos on shirts. the one we took on as the primary He says: “The idea of red on white driver, even though the core product has been a springboard for us to do possibly isn’t the strongest in the market, Kellogg’s t-shirts. There’s also been a Inset: The Kellogg’s t-shirts have been picked as a licensing product, it works more as an art retail trend for food brands which have up by global retailers like Zara and H&M. licence, because of the design of the cow. global recognition, and if that’s got There is almost a Warhol-like connotation an element of heritage to it, so much around what you could do with the brand and the better.” the style guide we’ve got is incredibly adaptive.” And that trend for heritage has also been key. With so many new brands, it’ll be Richard explains: “You go back to the 50s, 60s a busy year for Pink Key and 70s and the care and attention that went Licensing, but when asked about into the design of advertising was huge. That his future plans, Richard offers: old-school care, patience and attention to detail “We never want to get so big that that went into design is Right: The acquisition of Pan Am was part of a big the reasons we exist disappears, what’s given brands a period of growth. which is to only take on brands universal quality that still Below: Richard says Slush Puppie works for kids where we feel we can do works now.” today, but it also works for something. We’ve had a Vintage and design aspects adults who knew it when they were growing up. steady growth over the last five or will be the approach for new six years or so, and I can see clients. Richard explains the Unilever that continuing. plans: “PG is centred around tea towels, “I’d say we’re relatively ambitious about the housewares and anything company and we’re on the lookout for other around tea. So expect to see brands of that ilk we can look at and see what things like teacups, mugs, programmes we can create.” teapots, tea sets. At the And if you see Richard quietly looking at his same time, because it’s a BLE stand, leave him to it. He’s taking food logo, it will work on stock and planning strategy. “We see the apparel and accessories.” year starting with BLE. It’s the springboard Meanwhile, the plan for for everything we do,” he says. “And I Colman’s is to extend the normally find myself at some point in a quiet mustard theme, incorporating moment, taking a step back, looking at the stand products like mustard pots, and thinking what are we about this housewares, tea towels, etc. Richard furthers: year.” We can’t wait to find out. “We’ve got conversations going on with a number of potential licensees.”

From Primark to Hindmarch One of Richard’s favourite stories from his work at Pink Key is that on the same day that Anya Hindmarch unveiled its £1,500 Tony the Tiger tote, Primark was launching a £19.99 Tony onesie. Richard says: “It was just extraordinary. It’s because it’s got that universal recognition. The iconic element you’ve got with Tony the Tiger and the Kellogg’s logo works at a design-led level – it’s almost a design/art licence. Whereas although you can put him on a £1,500 bag, Tony the Tiger will still work as a onesie, because he’s got that novelty factor.” Left and right: Tony the Tiger has adorned expensive handbags through to onesies. LICENSING SOURCE BOOK EUROPE 2019

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Stand: D380

CMY

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Brand Licensing Opportunities PINK KEY LICENSING LTD 54 Salters, St Michaels Mead Bishopâ&#x20AC;&#x2122;s Stortford, Herts CM23 4NX, UK Richard Pink T/F: +44 (0) 1279 505 455 M: +44 (0) 7859 362 323 E: richard@pinkkey.co.uk Nancy Jones T/F: +44 (0) 1279 812 322 M: +44 (0) 7976 613 646 E: nancy@pinkkey.co.uk

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FACE TO FACE WITH: GLOBAL ICONS

Global Domination The corporate licensing sector has significantly grown in stature and importance over the past decade, with Global Icons being one of the agencies at the forefront, helping to drive that growth. Now, after a busy summer – which saw it acquire a top US retailer, as well as sign brands as diverse as The Big Issue and Nokia – the company is heading to BLE in buoyant mood. LSB catches up with David Williams, md EMEA, to find out more.

f there were anyone left who still disputes the power and Left: David Williams, md EMEA, Global Icons. Above: The Big Issue was a major signing for Global Icons in the summer. growing particularly caught the eye were The Big Issue and importance of Sparco, two very different brands but both brand and corporate licensing, one look at Global bringing something extra to the Global Icons’ Icons’ eclectic, yet highly successful, portfolio of portfolio, as David explains: “[They bring] properties would change their minds. differentiation from anything else we have among From Turtle Wax, Kleenex, Sparco and Nokia, our client base. Every brand we represent needs through to Vespa and Lamborghini and on to The to have its own unique proposition, otherwise we Big Issue, Magic Chef, Emirates and the United would have some disgruntled clients.” States Postal Service, the agency’s roster is Both are looking to extend their awareness and interesting, heavy hitting and, notably, in demand. brand credentials to attract new consumers, David “Iconic, high quality brands with a rich history, explains, while also supporting which have moved with the times the development of their core are always going to remain businesses. “If it makes sense attractive to licensees and within the context of each consumers,” David Williams, md Above: The signing of Nokia will give Global Icons the chance to target different sectors. brand's DNA and the agreed EMEA at Global Icons tells LSB. client strategy, we would want to develop those “The top agencies all have areas in which they opportunities,” David continues. “As an example, have perceived advantages over the competition: Sparco stands for technical excellence in I don't think many brands fall into the category of motorsport safety, which has allowed the brand to easily licensed, as our clients tend to know the take its materials innovation credentials into new, value of their asset. For our part, we focus on growth categories such as high performance car areas where we believe we are strong, nurturing seats, leading into gaming opportunities, where the brands over multiple years, avoiding shortgamer comfort and concentration is important. term projects.” North America is a big market for Sparco, which Two big signings over the summer which

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FACE TO FACE WITH: GLOBAL ICONS

managing risk and having complements our strengths, been so for the last three where we have a capable or four years. However, he team.” doesn’t think it’s entirely Another new signing – accurate to lay all the Nokia – has given Global blame with Brexit: “Most of Icons the chance to target the retail structural trends the growing category of the were already in place; it's smart/connected home. heightened awareness, “Nokia has very high brand which means entrepreneurs awareness globally, which the aren't trusting their instincts consumer associates with High quality brands with rich history, such as Vespa, will as much as they were. We trust, reliability and premium Above: always be attractive to licensees. are working with fewer, design quality,” David furthers. better quality licensees, so consolidation of the “As leaders in 5G technology, we are confident of universe is a noticeable trend.” success in multiple categories, including the rapid Looking forward, and David is excited to development of smart/connect home.” introduce Fred Segal – the LA-based retailer Global Icons has clearly carved a successful Global Icons acquired earlier this year (see box niche, and David believes that the incorporation of out) - to the European market at Brand Licensing genuine innovation into licensed corporate brands Europe, as well as showcasing its new exhibition has become paramount over the last decade. stand and other new client brands. He also has “Prior to this, few brands placed innovation as some key aims for the immediate future: “We have their key driver,” he says. “This has driven up price signed with some instantly recognisable brands in points and reduced the volume opportunities, 2019 so the emphasis is on finding quality which means there are fewer licensees willing to solutions across territories to ensure our clients’ make the investment in bespoke product. The faith has not been misplaced and we can deliver market is tougher, as there are fewer distribution the retail solution for 2020.” And what’s the longer points for the higher quality goods being term goal? “To stay relevant to the industry; produced.” whatever shape it takes over the next few years!” David willingly admits, however, that the industry David concludes. is challenging, with everyone in the business of

LA dreaming Global Icons confirmed its acquisition of LA-based retailer Fred Segal back in March. A prominent purveyor of LA style and culture since 1961, the acquisition of Fred Segal came on the back of two successful years for the retailer. September 2017 saw it open a flagship store on Sunset Blvd. in West Hollywood, as well as launch new stores globally in Taipei, Kuala Lumpur, Zurich, Basel, Lausanne and Bern, and achieve record sales at the LAX International Terminal store. In addition, a location in Malibu opened in April. The additional investment and support from the worldwide Global Icons team will see Fred Segal continue its growth in three key areas. First will be the expansion of the existing Fred Segal collection of apparel and accessories. Second, the opening of additional retail locations in international territories, bringing LA culture to new and loyal fans, with collections curated for the local markets. Finally, Fred Segal will look to grow its licensing across different verticals ranging from home décor to accessories. From a European perspective, David explains that there are some key opportunities. “While the brand

is very well known and respected in the US fashion industry, awareness elsewhere is low,” he admits. “Given the nature of our business and touchpoints in the major global consumer markets, it provides us with an opportunity to do what we tell our clients we are good at. Our objectives have been set and we are currently finalising the strategy to meet those challenges, which includes key European markets.”

Above: The Fred Segal brand will be introduced to Europe at BLE.

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Be inspired by the past to create product for today Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace, Hillsborough Castle and Gardens. Famous around the globe, these palaces attract over 5 million visitors a year and include a UNESCO World Heritage Site. Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of their day; Peter Paul Rubens, Jean Tijou, Christopher Wren, William Kent and Lancelot ‘Capability’ Brown to name but a few… To find out mo e about our licensing programme and how you can benefi from the inspiration our palaces have to offer please contact: Email: Licensing@hrp.org.uk Tel: 0203 166 6844

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THE GROWTH OF THE EMOJI COMPANY

An icon of licensing success Inset: emojis like these costume characters are universally recognised. Bottom: The Poo emoji has proved to be popular across a range of products. Below: Bravado’s Alex Mitchell.

They say a picture speaks louder than words and this is certainly the case with emoticons, with more than six billion digital icons used daily on text messages, messenger chats and across all forms of social media. LSB chats to Bravado about building the emoji company into a lifestyle brand.

n 2013 the emoji company had the vision to turn the most powerful digital phenomenon of the 21st century into a physical lifestyle brand and to make icons available for universal licensing. Fast forward six years and today, the official emoji brand is registered in all major territories around the globe in up to 25 classes for goods and services. In total, more than 800 trademarks have been filed globally and more than 17,000 icons have been developed from scratch and filed for copyright protection. In an overloaded world where communication is everything and both time and concentration of customers is narrowed, the official emoji brand is perfect for catching consumer attention. As a result, more than 750 companies worldwide have already become a licensed partner for emoji, with $600m in worldwide retail sales recently reported. In the UK there are 35 licensees, with Bravado which has represented the brand for the last three years - believing that the popularity of the emoji

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brand has far from peaked, with lots of opportunities for licensees to get on board. Alex Mitchell, senior licensing and partnership manager at Bravado, says: “Much of the brand’s popularity is due to emojis being a universal language; no matter your age or where you are in the world, the emoji brand perfectly enables the consumer to express their emotions and thoughts without any language barrier.” While the popularity of emojis is very apparent as a form of communication, what is it about the lifestyle brand that piques the interest of licensees? “Emoji’s are so ingrained in people’s consciousness that when we explain to licensees what the brand can do for them in terms of bolstering sales and plugging gaps it becomes very compelling,” argues Alex. “For example, our health and beauty partner Kokomo first started working with us in a very traditional way, putting characters on products. They are now taking a much more fashion-orientated approach, deciding to execute the brand in a more dynamic way. “We have huge retail penetration from the value end of the market which is driving volume sales for the brand, right through to catalogues, speciality retailers, mass market retailers and grocers to mid-tier such as M&S and John Lewis through to top tier retailers such as Browns and Opening Ceremony. From a

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THE GROWTH OF THE EMOJI COMPANY

emojis cropping up at all levels of the retail chain, brand perspective it shows that the brand has but across a diverse range of products too, with the true flexibility.” food and drink category being a particular success, But with 17,000 icons, how is it possible to decide as Alex explains: “We are looking in the UK to build on which ones will work best on products? “It’s a the food and drink category as this has been case of analysing which are the most popular icons extremely popular worldwide. and adjusting the style Top emoji facts We are looking at potential guide accordingly,” explains Alex. “The crying • The first emoji was created by Shigetaka Kurita in partners for health snacks, soft Japan in 1999. drinks, advent calendars and laughter face and the • The ‘Face with Tears of Joy’ emoji is the most-used unicorn are currently the on social media platforms. The symbol was even the chocolate treats, frozen Oxford Dictionary’s Word of the Year in 2015. products and even dairy.” most popular emojis, • 5 billion emoji are sent daily on Facebook He also points to the fact that thanks largely to the Messenger alone. there has been huge growth in current unicorn trend that • Emoji usage in marketing messages has niche areas, for example in a shows no sign of abating.” increased at an annual growth rate of over 775%. recently launched product of Another strange one is slime with Zimpli Kids. Bravado is also currently the poo emoji. “A lot of younger children love the talking to a partner about creating garden items connotations of the icon, but to begin with such as furniture and lanterns. licensees were nervous of it because of the link with According to Bravado, the success of the emoji toilet humour and what the icon could potentially brand has only just begun, with a bright future say about the product itself,” he adds. “However, it ahead. Alex concludes: “This is a lifestyle brand, is now very popular and Matalan, for example, rather than a fad and there is no sign of it slowing has been doing really well with it using the style down. In the UK we are keen to see activations in guide to interpret the icon with executions such other spaces such as promotions and the as the ‘rainbow poo’ on products from onesies entertainment offer and we are excited to be able to bedding.” to take it to the next level.” The flexibility of the brand has not only seen Inset: emoji nightwear from Cooneen.

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INSPIRING FUTURES The Science Museum brand is firmly established as a trusted, evergreen brand on the high street with a core range of innovative toys, gadgets and books. - New retailers include: John Lewis, Fenwick, Fat Face - New signings include: apparel, homewares, stationery and pop up tents - Refreshed ranges from all major partners - Expansion of construction range from Clementoni - History Heroes Science Museum game highly commended at Gift of the Year 2019 Visit us at BLE stand C441 licensing@sciencemuseum.ac.uk +44 (0)20 7942 4479

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IN CONVERSATION WITH… JOULES

Lifestyle brand Joules recently reported a group revenue increase of 17.2%, taking its revenues to £218 million. Its ceo Colin Porter attributed much of this success to its ‘carefully managed’ product extension strategy. A successful licensor in its own right, its collaborations with other brands are playing a large part in its sales growth. LSB finds out more.

Best of British

oules has, over the past years, carefully developed its licensing channel through extending the brand into new product areas with key partners in the UK and internationally. So how did this journey come about? Josie Will, licensing manager at Joules, explains: “Joules has traditionally focused most of its licensing partnership efforts on the UK, but most recently, we have been expanding and venturing into Europe and the US with our licensed partnerships including home, gift and lifestyle ranges.” Before 2018, Joules’ only licensing collaborations were eyewear (Mondottica), bedding (Bedeck) and toiletries (Boots) ranges, plus the DFS sofa collection which launched at the end of 2017. Throughout 2018 and 2019, Joules focused on this channel, partnering with a number of selected expert businesses to extend into new and exciting product categories to enable it to meet the lifestyle needs of its customers. During this time the business launched a collection of umbrellas in

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Inset: Joules formalwear from Next. Below left: A Joules radio from VQ.

partnership with Fulton, a stationery and gifting range with Portico and partnered with Inter Luxury Group to create a watch collection. The retailer then added a men’s range to its Boots direct to retail toiletries collection, launched a kids footwear collaboration with Kickers, teamed up with VQ to design a range of radios and tech products, launched pet products with Rosewood Pet and joined forces with Next to launch its first men’s formalwear collection. “We have always been passionate about choosing the right licensing partnerships that not only complement our values and commitment to quality, but appeal to our core target groups whilst matching their colourful and uplifting lifestyle,” Josie adds. With the Joules brand having a very unique and discernible style, it must be challenging to integrate other brands into that look and feel. According to Josie, it is the uniqueness of the brand that helps. She says: “All Joules prints are hand drawn and hand painted by our in-house design team, which allows us to licence out to partners who are experts in their field to create really unique products in saturated markets. The licensing team at Joules

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IN CONVERSATION WITH… JOULES

make every effort to ensure licensee’s products match back in terms of colour and print quality to all in-house products, to ensure consistency and credibility.” Josie reveals that there is a strong strategy in place for licensing its own well-loved brand. She says: “Joules has had three main objectives for licensing over the past few years. The first is to explore categories which we had tried and tested in-house and saw success through our own retail estate. A recent example is our pet accessories range, which launched in June 2019 to Inset: The Boots Joules toiletry range is fabulous reception from perennially popular. consumers and retailers alike.” The second objective, according to Josie, is to continue to develop Joules into a lifestyle proposition and grow its visibility in untapped markets. She explains that extending the brand organically into fashion accessories was a natural next step, with its new watch range for the AW18 collection allowing the brand to gain access to a new set of retail customers within jewellery stores. “Our Joules Formalwear range with Next has also received positive feedback following its launch in June,” she adds. “This partnership has been a great

way for us to deepen our relationship with the Next consumer and enter an untapped market within formalwear.” Joules’ final objective is to bring the licensing collections and partners closer than ever to the mother brand. In 2018, the company held Partner Engagement days where colleagues could meet and share product ideas, discuss collaborative opportunities and understand ways of working better. The licensing team at Joules also ran a licensing showcase event at head office, inviting all Joules colleagues to come and see the various collections, learn more about them, and ask any questions they might have. “Joules has 125 stores (excluding concessions), wholesale channels and ecommerce sites, which means it could be easy for products or ranges to get lost as the company grows, so the team are working hard to ensure the ranges and partners stand out from the crowd and get the attention they deserve,” Josie explains. Picking up two Brand & Licensing Lifestyle Awards and with further plans for licensing firmly in the pipeline, Joules is fast becoming recognised as a major player in the licensing arena.

Left: Josie Will (left) with colleagues Kim Lyon and Eleanor Lewis celebrating Joules’ double B&LLAs win.

Where it all began • In 1989 Tom Joule started selling clothing on a stand at a country show in Leicestershire. • The first store was opened in Market Harborough, with the head office based in a converted cowshed at a nearby farm. • In 2016 the company floated on the stock market. • There are currently 125 (excluding concessions) Joules stores in the UK as well as wellestablished wholesale business with over 2,000 stockists worldwide.

Inset: Joules is exploring new target markets with pet products from Rosewood.

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Creating advocates for the planet Fossils, insects, gemstones, birds, dinosaurs: Millions of years of natural history inspires a heritage licensing campaign unlike any other. One of London’s most iconic landmarks, the Natural History Museum’s licensing programme draws endless inspiration from the 80 million specimens housed within its collections. Žƴ

Award-winning partnership with FatFace extends into 2019 and beyond. Shortlisted for Best Licensed Children’s Apparel Range in the Licensing Awards

Žƴ

Significant homeware launches in 2019 including a global paint range with Farrow & Ball and luxury wallpapers with Divine Savages

Žƴ

Two new style guides available; a natural history alphabet for children’s products and a new style guide inspired by the Museum’s architecture for adult gifting and stationery categories

Join us as we continue to grow this wonderfully diverse and exciting licensing programme into new categories and territories. For more information contact: Maxine Lister Head of Licensing m.lister@nhm.ac.uk +44 (0)20 7942 5652

Over 5 million people visited the Museum in 2018

Stand B385

The busiest 3 days in our history in 2018!

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Best Brand Licensed Children’s Product Range at 2019 B&LLAs

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Our vision is a future where both people and the planet thrive

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IN THE SADDLE WITH THE JOCKEY CLUB

The Jockey Club traces its origins back to 1750, created by a group of gentlemen with a passion for horseracing, it was the original club to be part of. Galloping forward over 250 years, it is now setting its sights on the international licensing arena. LSB chats to The Jockey Club’s Rebecca Hamilton to find out more.

A strong pedigree T

he Jockey Club is steeped in racing heritage. Group head of marketing, Rebecca Hamilton, explains that starting in a coffee house in Newmarket around the time of King George II, The Jockey Club created the rules for horseracing that are still used today. Today The Jockey Club is a leading British leisure company, providing top class horseracing and events to millions of visitors each year. The Jockey Club Rooms is the magnificent spiritual home in Newmarket where members meet and where the coffee house was, and is still, situated. The Jockey Club is known world over for its authenticity and best in class approach. “Simply, we are the original and the best but we believe our work speaks for itself and, to some extent, there is an air of mystery to what we do and who we are - a magic almost,” says Rebecca. Although The Jockey Club has a feeling of exclusivity, it is accessible to everyone and anyone people that come racing do so from all walks of life, all with their own story. “A day racing with The Jockey Club, or spending time in any of our spaces, is about escapism, enjoyment and a celebration. We often say if racing is life, we are proudly at the beating heart of it.” The Jockey Club creates some of the best globally reaching racing festivals in the world: the Grand National Festival at Aintree watched by over 600 million people; The Derby at Epsom and The

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Above: The brand has a strong portfolio of assets which can be used for licensed products. Right: The Jockey Club’s Rebecca Hamilton. Below: The Jockey Club Rooms.

Festival at Cheltenham. Away from the racing, The Jockey Club Rooms enjoys a unique atmosphere of fine dining and a world class art collection. “Spending time with The Jockey Club can be surprising for some people: we deliver world class events 364 days a year; stage huge open air concerts across the country; and turn down crisp linen in our accommodation, alongside silver served fine dining in our Royal Boxes. Creating special experiences is what we do - it’s what we are good at,” explains Rebecca. Rebecca explains that The Jockey Club is a way of life and that this makes for a very attractive licensing proposition. “We have been getting out of bed every morning for more than 250 years for the thrill of our sport and our lifestyle. We will always have horseracing at our heart - but our brand represents a lifestyle which is highly aspirational with a long and strong legacy.” The Jockey Club has a long history of very successful partnerships over the years. “We work closely with Bentley, including the development of a special edition model that takes inspiration from The Jockey Club events with horse and jockey

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IN THE SADDLE WITH THE JOCKEY CLUB

Inset: The Jockey Club works closely with Bentley.

entertainment spaces - so creating a vision and a embroidery found on seat, and a horse graphic is reality for those types of experiences off racecourse imprinted in on the dashboard.” is of interest to it. “We want more people to come Rebecca points out that The Jockey Club exists to into The Jockey Club world, it’s a great place to be.” ensure it has a really healthy sport for hundreds of Rebecca goes on to explain that clearly, a more years. “Licensing will allow our partners and commercial compatibility with its licensing partners their customers to be part of the cause and our is important, moreso when building a premium club, it is a logical next step and the opportunities international lifestyle property, but it is first looking are exciting and clearly powerful.” for a feel and fit culturally, people with heart, soul The Jockey Club is not working alone, appointing and vision to join the programme. “That’s who we Metrostar Media to help it meet a simple objective are, so that’s who we want to work with. We are to build a British consumer lifestyle brand through open minded, creative and our work ethic is one of product and experiential licensing partnerships in passion and purpose,” she says. The Jockey Club’s the UK and around the world. Rebecca explains: global ambition and vision is big. Metrostar is “We have a clear vision for the brand and building a having detailed conversations with long-term programme which fits leading agents in important naturally with what we are good at international markets such as China, is important to us. Metrostar India and the US. To support this, The offered some strong retail and Jockey Club has undertaken a significant and international connections, as well an emphasis on important trademark application programme. product quality and design aesthetic, which are of “We’re well-prepared and we’re excited. We have particular interest to us.” something special that we know has an inherent To help deliver this objective, Rebecca is keen to value. At The Jockey Club, we say, come on in and point out the incredible portfolio of assets in The welcome to our world.” Jockey Club - architecture, fine art collections, memorabilia and some of the greatest sporting moments in history. “We have taken time to develop a style guide that we are very proud of. It uses our unique art, assets and memorabilia in visually exciting ways which present a range of opportunities and idea sparkers to potential partners.” Looking at the programme more specifically, Rebecca knows that apparel, accessories, luggage and stationery are all important. “To live The Jockey Club lifestyle, you need appropriate accessories and dress, after all and we take inspiration from the racing life we lead in that respect but creating amazing aspirational experiences is what we do, it’s in our DNA,” explains Rebecca and “experiential licensing partnerships Inset: The Jockey Club world is a great place and activations are a high priority.” The Jockey to be, says Rebecca. Club already has rooms and a private club, it delivers restaurants, bars, retail and LICENSING SOURCE BOOK EUROPE 2019

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Science project

FOCUS ON: IFL SCIENCE

Having started life as a Facebook page back in 2012, IFL Science now has a burgeoning licensing programme. And, together with its UK agent, Licensing Link Europe, the company is getting ready to expand this even further. LSB finds out more.

ocial media giant I F*#ing Love adds: “We Science has hit the ground are thrilled to be partnering running since launching its with IFL Science. We’re bringing the best of licensing programme. The popularity both the Ripley’s Believe It Or Not and IFL and off-beat tone has struck a chord and is being translated into a global Left: IFL Science’s Science brands together to create Michele Kuprewicz amazing content that appeals to programme that is aiming to leverage the Above centre left and bottom: Half fans of both.” science and humour of the website Moon Bay’s new into products through witty messages range of giftware, In addition, a growing partnership stationery and with Half Moon Bay will see the and illustrations. kitchenware arrives early arrival of giftware, stationery and The publishing category is among those next year. kitchenware from early next year. proving successful this year – along with Items will include a notebook, glass water apparel and giftware (including stationery bottles, Bunsen burner candle holder, and kitchenware), Michele Kuprewicz, eco-friendly coffee cups, a range of mugs and a head of retail and licensing at IFL Science, Below: The company’s Moon LED lamp. tells LSB. aim is to make science On top of this, a partnership with Bioworld Europe accessible to everyone. The first part of the has also been agreed by Licensing Link Europe. publishing drive to hit The collection of apparel and softline accessories shelves is 117 Things You will draw on the theme of the environment, focusing Should F*#king Know on the importance of reducing plastic About Your World from waste and the increasing threat of Running Press, while Ice climate change. House Books is readying a There’s more to come, too. Taking its line of mini gift book sets, with place on Licensing Link Europe’s the first three arriving in spring 2020. stand (A302) at Brand Licensing Meanwhile, a new partnership with Europe, the focus will be on electronic Ripley Entertainment – secured by UK accessories, games, jewellery, digital licensing agent, Licensing Link Europe – content and brands for will see the two brands publish WTF. collaborations, helping to Weird True Facts in grow the IFL Science May 2020. • IFL Science began life as a Facebook page, property even further. “We are so excited to be founded by Elise Andrew in 2012 Michele concludes: “2020 working with Ripley’s,” says • 25 million Facebook followers • 50 million unique visitors to iflscience.com is due to be a very exciting Michele. “Our audience and • Key audience is 18-34 males and females year for IFLS. The huge tone are very similar, so it is • 42% of audience is young families array of content spans a partnership that • Key markets: North America, Canada, UK, Australia/New Zealand across all subjects of makes sense.” • Key assets: science-related articles, animation science and allows partners Carrie Bolin, editorial and illustrations to be really creative. manager at Ripley Publishing,

Brand facts

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BLE 2019: SPORTS FOCUS

A sporting chance With this year’s Brand Licensing Europe now just around the corner, event director Anna Knight, talks LSB through this year’s team sheet and the fact that she’s a bit of a sport addict.

y name is Anna and I’m a (bit of) a sport addict. There. I said it. July 14, 2019 was known as twoscreen-Sunday in our house: one Inset: Sport licensing is the fourth biggest market. Above: A bit of a sport addict! showing the ICC Cricket World Cup Final and the other the last year we had our biggest ever representation of Wimbledon final between Djokovic and Federer. I’m sports brands and, this year, we have six huge new also partial to a bit of football, specifically names joining us: UEFA Champions League and Manchester United. Europa League, FC Internazionale Sport is inspiring, engaging, involving, The BLE 2019 Team Sheet: Milano and AC Milan, Portuguese Football Federation, MBA Sport and empowering. The sense of D441 AC Milan the Australia national rugby union belonging and camaraderie E400 Admiral Sportswear F406 Arsenal FC team, the Wallabies. felt between fans throwing E405 AS Roma These are in addition to our their weight, beliefs, C383 Dorna Sports returning exhibitors: from the world support and dreams behind E441 FC Barcelona of football - FIFA, Paris Saintan athlete or team simply E443 FC Internazionale Milano E381 Portuguese Football Federation Germain, French Football can’t be matched. And it’s E401 FIFA Association, AS Roma, Manchester these values that can be – E387 French Football Federation City FC, Juventus Football Club, and are being – so D382 Juventus Football Club E440 National Basketball Association Arsenal FC, Sport Lisboa Benfica – powerfully drawn upon by E402 Roland-Garros plus Tour de France, Paris Dakar, sports brands entering the E386 Rugby Australia / Wallabies National Basketball Association, licensing arena. E442 Sport Lisboa e Benfica UCLA, Roland-Garros, Admiral Brands and lifestyle has D401 Tour de France, Paris Dakar & Paris Saint-Germain Swimwear and Dorna Sports. been growing stealthily in D443 UEFA Champions League & UEFA Admiral, for example, will be the shadows, and none Europa League showcasing its collaboration with more so than sports brands. E380 MBA Sport E404 Manchester City FC Represent and is actively looking for According to Licensing new licensing and retail partnerships. International’s fifth Annual Manchester City is one of the fastest Global Licensing Survey, global growing football clubs in the world retail sales of licensed and the new licensing team will be at merchandise and services hit Brand Licensing Europe to discuss $280.3 billion in 2018, a 3.2% global opportunities. increase on the $271.6bn The team will also be displaying its generated in 2017. Sports 2018/2019 trophies after winning all licensing is the fourth biggest four English domestic titles, including market, with a 9.9% share, and the FA Cup and Premier League. See an annual growth of 4.9%. you there for a selfie? This is reflected at BLE, too: Above: Arsenal FC is among the sports brands returning to BLE. LICENSING SOURCE BOOK EUROPE 2019

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Tales from the sports field

Below left: Kicking off in September. Below: Available through WeChat. Bottom left: Available to end October.

The summer has seen triumphs for the US at the FIFA Women’s World Cup – and a sterling performance from the Lionesses – as well as a nail-biting win for the England cricket team and a thrilling Wimbledon men’s final. And with the Rugby World Cup still to come this year, as well as the build up for Euro 2020, sports licensing is at the top of its game. LSB takes a look at some of the latest activity.

Panini feels the Adrenalyn Panini has acquired the English Premier League licence for the first time. In time for the 2019/20 season, it will be kicking off with the Premier League Adrenalyn XL Trading Cards in September, closely followed by the Premier League Sticker Collection later in the year. Both collections will be backed by heavyweight marketing campaigns and investment at retail across key listings. Panini will be working closely with the English Premier League clubs to deliver value and reward fans across the season, as well as activating widespread sampling initiatives at retail. An autumn Adrenalyn XL tour will ignite interest in the Trading Card Collection and support key marketing initiatives. There will be investment across both TV, digital, print and key influencers. Looking forward to 2020, Panini will be gearing up for the much-anticipated Euro 2020 tournament with both trading card and sticker collections due to hit shelves. With so many games being played on

A first for West Ham Ladies

Spurs heads into China

Tottenham Hotspur has officially launched its ecommerce stores on the key online shopping platforms in China. The club will produce and sell a wide range of official merchandise to its growing fanbase across the country. Official Tottenham Hotspur merchandise will be available on the Club’s Tmall Store and WeChat Mini-Program Store. Gary Jacobson, Tottenham Hotspur brand licensing manager, said: “We are very excited to be able to offer our Chinese fans the opportunity to purchase Tottenham Hotspur merchandise through our new Tmall and WeChat stores. China is a hugely important market to the club and it’s fantastic to allow fans access to official products in local currency, payment options and language on the key Chinese shopping platforms.”

home soil, it will be working closely with football clubs, the Football Associations as well as retailers to create an impactful and diverse campaign alongside our core marketing activations.

After a summer of huge growth in the Women’s game, the West Ham Women’s team can confidently say they’ve contributed to its success. West Ham Women’s team is proud to be the first Women’s team to partner with Breast Cancer Care, to wear the official Breast Cancer Care football shirt. The shirt will be worn for the first time in the Women’s fixture West Ham Vs Tottenham at London Stadium on September 29, to launch Breast Cancer Awareness Month. The team will wear the shirt throughout the month of October and it will be available to buy at the West Ham Stadium Store and online at officialwesthamstore.com with 100% of the proceeds going to Breast Cancer Care.

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STATE OF THE NATION: SPORTS

Global Brands Group kicks off

Global Brands Group is working with UEFA as an official licensee of the UEFA EURO 2020 for apparel and accessories collections in Europe. A range of official licensed products will be available in stores from March 2020 and throughout key periods of the tournament. Darren Poulter, vp licensing Europe at GBG, commented: “We’re thrilled to announce that GBG has secured the licensing rights through IMG Licensing. We will be looking to closely collaborate on market leading apparel and accessories products for adults, kids and babies for the UEFA EURO 2020 and bring its brand vision to life.” Right: Bringing UEFA’s brand vision to life. (©UEFA TM.)

A Signature summer Signature Gifts’ licence with the Mirror Group has seen the launch of new books documenting classic sporting occasions from the summer. The cricket book has been updated to include England’s thrilling ICC Cricket World Cup win. On the same day at Wimbledon, Novak Djokovic overcame Roger Federer in a historic five set match decided by a tie-break for the first time ever in a final. In addition, Signature’s bespoke book covering The Open now includes Shane Lowry’s epic win. Not forgetting football, 61 books covering football teams in the UK all contain action from the 2018/19 season, including Liverpool’s Champions League victory, Manchester City’s double and Aston Villa’s return to the Premier League.

Fanatic for UEFA

Fanatics has further bolstered its football portfolio, securing a long-term partnership with UEFA. The move will see Fanatics become the official fan shop for the body’s Above: Official fan shop for UEFA. national team events, Euro 2020, the Nations League Finals, the European Under-21 Championship, the European Futsal Championship and the Women’s Euro 2021. Fanatics will also be able to produce officially licensed UEFA competition merchandise at its major events. “We are excited about the opportunity to work with Fanatics, a company that is known for its innovation within the field of sports merchandising,” said GuyLaurent Epstein, marketing director at UEFA. “We believe that this partnership will continue to enhance the experience for fans attending our national team football events.” Steve Davis, international president at Fanatics, continued: “Fanatics’ capabilities across the region, our experience at running tournament merchandise at major events and our partnerships with brands and footballing bodies mean we are the perfect partner for UEFA.” Right: Save the date.

Back for a sixth year Above: Limited editions from Danilo.

Danilo’s sporting keepsake

Tapping into a fantastic year for sport, Danilo is publishing the official 2020 calendars for a host of teams including England Cricket, The Lionesses, England Rugby, Wales Rugby, Scottish Rugby, Premiership Teams, WWE and more. In addition and new for this year, Danilo is launching official musical keepsake box sets for Liverpool FC and Manchester United. The limited edition gift sets include a 2020 Calendar, diary, branded pen and a certificate of authenticity, presented in a keepsake box which plays familiar anthems when the box is lifted.

The Sports Merchandise and Licensing Show returns to the home of Chelsea FC, Stamford Bridge, on Monday November 18, 2019. SMLS provides exhibitors with the opportunity to showcase products and services to a wealth of visitors in the sports merchandise and licensing industry. Now in its sixth successive year, SMLS continues to grow and is building on the 2018 event, which hosted 100 stands and welcomed over 300 visitors from across the globe.

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Legends International appointed

Rugby World Cup - via its licensing agent IMG - has signed Legends International as the official retail partner and operator for Rugby World Cup 2019 in Japan. Legends will operate 73 official merchandise stores across the country. All 12 host cities will have retail stores at the venues and in their respective Fanzones. A best-in-class 1,000 sqm Megastore, the largest of the retail locations, will serve as an official flagship store and will be located in Tokyo’s newly created Shinjuku Odakyu Park. It will stock the widest selection of Rugby World Cup 2019 merchandise available including replica game jerseys of the 20 participating unions, other apparel, towel Above: Rugby Legends. mufflers, other cheering goods and small commemorative souvenir items. In addition, and to complement an official online store, City Fanzones will be established in each city by the local prefectures, enabling fans to cheer for their country from a free public viewing space. Legends plans to add official stores to each Fanzone and in each of the venues.

Bundesliga appoints IMG In a multi-year deal, IMG has become the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of Above: International appeal. the Bundesliga. The Bundesliga is the premier professional association football league in Germany and the football league with the highest average stadium attendance worldwide. The partnership will see IMG and the Bundesliga develop a licensing programme designed to bring the league to consumers around the world in dynamic and engaging new ways, through a range of international distribution channels and high-quality product categories for men, women and children. The agreement with IMG comes as the Bundesliga is experiencing rapid growth after embarking on an ambitious international expansion journey, with new offices opening in Beijing and New York complimenting its Singapore office which opened in 2012.

The FA’s new England style guide

With The FA set to activate a sizeable licensing programme at retail in the run-up to next summer’s UEFA Euro 2020, it has rolled out a new England style guide. Produced by Skew, it will give licensees fresh direction for new ranges and features four main capsules: a core route, drawing heavily on the current England brand guidelines; a premium route for higher-end product; a heritage route, that rolls back the years to a more ‘jumpers for goalposts’ era; and lastly, a suite of designs and iconography for use on kids’ product. The style guide also contains a new direction for England product packaging. Above: A fresh direction.

Tom’s Insight Experienced sports licensing professional, Tom Howgate has joined The Insights People as director of licensing and sport. The Insights People provides independent, live market data, at your fingertips, mixed with intelligent insight. Tom will be using his experience and knowledge to share these insights across the licensing and sports industries.

Above: Tom will be using his 25 years’ experience.

Rainbow freestyling

Rainbow Productions, the manufacturer under licence from IMG of Skillzy, the official mascot of UEFA EURO 2020, has been taking part in a new freestyling football initiative. With two of the world's leading freestylers, Liv Cooke and Tobias Becs, Skillzy is heading up UEFA’s Your Move campaign, the talent competition to unearth the most original and creative freestylers across Europe. Two winners from each of the 12 host cities will have the chance to represent their city and perform alongside Skillzy in events throughout the championship at matches, in fan zones and during the trophy tour. Left: Skillzy will be unearthing freestyling talent. LICENSING SOURCE BOOK EUROPE 2019

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BRAND FOCUS: EUROSPORT

Sporting

Below centre: Deals with nutrition brands like Outdoor Fanatics, helps Eurosport to offer a full range of products for sports enthusiasts from start to finish. Below: Ian Woods, Discovery Consumer Products.

prowess

Having acquired the Eurosport network in 2015 the Discovery Consumer Products team quickly got to work applying the company wide ‘power people’s passions’ message to expand the sports covered by the channels into the homes of its enormous viewer-base. LSB chats to Ian Woods, svp, international consumer products and global digital gaming, to find out more.

s the number one sports destination in Europe and a leading provider of locally relevant premium sports, as well as the home of the Olympics in Europe, Eurosport is available in 242 million homes across 74 countries in Europe, Asia Pacific and the Middle East. The brand is unique in being synonymous with a wide range of sports including cycling, golf and winter sports, providing huge scope for consumer products. Discovery Consumer Products’ licensing strategy for the Eurosport brand was initially to reach the core demographic of super fans to provide its passionate viewers with products which enhance their sporting lives. This approach is

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clearly seen in the initial licensed range – an adult cycling apparel range with British Cycling brand, Le Col. Ian Woods, svp, international consumer products and global digital gaming, explains: “We knew that we wanted to partner with a cycling company, as it was so endemic to the Eurosport brand. When considering key cycling brands in the European marketplace, we identified Le Col as a target. “We were impressed by their existing relationships, for example their incredible relationship with cycling legend Bradley Wiggins, who also works as a commentator and podcast host for Eurosport, making it a truly synergistic relationship.” Le Col’s existing range was also a key factor in the partnership. With strong performance qualities and technicalities, Discovery saw the company as a partner which would allow it to deliver an authentic

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BRAND FOCUS: EUROSPORT

collection, delivering quality products to the target cycling enthusiast. Ian furthers: “From the success of the collection we launched this year, we can tell that this partnership really resonates with our consumers and we are Inset: The partnership with Le Col expanding the partnership in 2020. We also have proved that co-branding is a successful strategy for Eurosport. plans to work with Le Col and our other partner Zwift, the virtual training service, to bring our Le Col products to the virtual world.” Following this early triumph, the company is now launching into wider categories including an upcoming sports skincare range with Lionstooth, plus a recovery nutrition line with Petrow and lifestyle products. Ian says: “We are focused on building out products geared towards recovery and replenishment for adults, as both are as vital as the activity itself, and these two partnerships are great examples of how we are doing that.” He continues: “We are committed to powering people’s passions in sports, and providing them with products that enhance their lives.” That commitment is key across Discovery’s new expansion of Eurosport Youth, where it is using the brand to encourage youngsters to try new sports. Ian explains: “Our tagline, which we feel really encompasses what we are trying to accomplish with this, is ‘Designed for Future Champions’. As part of that 360 approach, Eurosport works with “By using our fitness and sports equipment, they sports commentators and crews at various high can try tennis or racket ball, learn the sport and stay profile and high exposure sporting events, allowing active. We are also looking to expand Eurosport them the chance to share products and messages Youth into apparel and footwear, so we can truly on a major scale. provide the youth with everything they need to get As he looks ahead to BLE, Ian is planning the into these various sports and activities.” announcement of a Across all its categories, home fitness partner the team at Discovery The Discovery stable for the Eurosport carefully chooses With its impressive reach and heritage, and the leading Eurosport.com website averaging 42 million unique monthly brand and is hoping partners which can visitors in Europe, the Eurosport brand is an attractive prospect to talk to potential enhance the Eurosport for potential licensees as a standalone brand. But add in the pull partners which align standing as a trusted of the Discovery network, and Ian believes there is capacity for with the property and brand in sports. long-term relationships to be formed. He elaborates: “We are non-restrictive in many aspects, share the company “We are focused on including timing, demographics and subject matter. We have so values and plans for working with partners many brands now that touch so many passion areas, including the future. and retailers who believe food, home and travel, that partnering with Eurosport means you have access to one of the most immersive and expansive He says: “We are in our mission and our portfolios of brands in global media.” very excited about overall message,” Eurosport Youth and continues Ian - “We look introducing a whole new age group to our brand. to build collaborations with new partners who align Additionally, we are looking forward to being able to with us as well as expand upon partnerships that offer adults a full range of product – from their have been successful, for example Le Col. The key is activity to their recovery – so we can be a part of picking partners who share our goals. And, in turn, their passion, whether it be cycling, tennis or golf, we are really able to offer those partners true 360 from start to finish.” partnerships.”

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IN CONVERSATION WITH… WINNING MOVES

Winning Moves, owner of Top Trumps, has been a leading player in the world of licensed sports games for some considerable time now. Adding to its sporting team sheet, it has teamed up with two further top global sports brands. LSB caught up with head of licensing, Charlotte Waalkens, to see what cards Winning Moves will be playing later this year.

Winning ways

or more than 20 years, Winning Moves has produced and sold licensed board games including popular sports games, Manchester United FC Top Trumps, Real Madrid FC Monopoly and Liverpool FC Guess Who. In a new move, American Football and South Africa Rugby will now add new elements to its range with Winning Moves acquiring licences with the National Football League Players Association (NFLPA) and Springboks, the South African national rugby union. Springboks Top Trumps and Monopoly launched in the summer and will be followed in autumn 2020 by NFLPA Top Trumps and Top Trumps Match. “We are absolutely thrilled to be partnering up with the NFLPA and Springboks,” claims Charlotte Waalkens, head of global licensing for Winning Moves. “In the world of sport, both are massive global brands, so it’s great to put them with top games brands that are family favourites around the world”. The Springboks pack launched this year and is seen as perfect timing ahead of a highly anticipated autumn Rugby World Cup in Japan. Winning

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Inset: Mr Monopoly makes an appearance. Below: Winning Moves’ Charlotte Waalkens. Below centre: Perfect timing for Japan. Bottom: Available ahead of the 2020 NFL season.

Moves is always keen to grab consumer’s attention when it comes to new releases. “This has been implemented in various ways such as a giant street-size monopoly boards, prize giveaways and appearances from Mr. Monopoly himself,” says Charlotte. To support the launch of the NFLPA range in time for the 2020 NFL season, Charlotte advises Winning Moves has lots of plans that will be implemented including features at player camps, competitions, retail activations and more. Brands within the sport sector have a loyal following and, as well as playing the latest game to be released, consumers often like to build collections which reference past players or ‘legends’ of their chosen team or sport. With new superstars regularly appearing in sport, it allows the fan’s collection to build with the history of the club. Indeed, with this in mind, Charlotte goes on to say: “Winning Moves have always had a big focus on football club licensing, so we are really excited to be working with these new partners and bringing board games to the fans of these sports.”

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digital experiences, innovative toys and games, music, publishing, locationbased entertainment, and an impressive array of consumer products, the depth of our portfolio spans a broad range of diverse categories. As a result of the tremendous connection that we have established with consumers worldwide, we have driven remarkable growth in our consumer products business and nearly doubled turnover in the past six years. But I believe we are just getting started as we continue the momentum with a new growth strategy and a commercial mindset driven by passionate industry leaders. As a company, being close to the consumer is a vital guiding principle, embedded in how we at Hasbro think and create. As a result, we are focused on four key initiatives for the future, including the increasing social power of consumers as a

Left: Experiences, such as giant MONOPOLY game boards in shopping malls, provide new ways to be immersed in the brand. Below: Fans are not just kids, but teens and adults who want to connect with their favourite brand.

way to interact with each other and our brands. Second, fandom is not just for kids, but among teens and adults we see a rise in connections to their favourite IPs. Third, is the desire for nostalgia that evokes positive memories of the past and finally, the increasing value of experiences as a new way to be immersed into a brand you love. The heart of our business is the power of our brands. Our diverse portfolio includes not only our wellknown franchise brands like MY LITTLE PONY, TRANSFORMERS, NERF, POWER RANGERS, MONOPOLY, PLAY-DOH, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, but also a rich legacy of heritage brands in our vault like TONKA, SPIROGRAPH, MICROMACHINES and POUND PUPPIES.

Below: Consumer engagement is deepened through digital experiences. Right: New games and experiences add to Hasbroâ&#x20AC;&#x2122;s growing portfolio.

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Founded

1923

1500+ brands

One of the worldâ&#x20AC;&#x2122;s most ethical companies for the past 8 years

10+

years of sustainable packaging leadership improvements, and from 2020, Hasbro will start phasing out plastic from new toy and game packaging

#6 Global licensor, worth $7.1B

Top 25 for eight consecutive years on 100 Best Corporate Citizens List

Toy and game recycling programme to roll out to France and Germany with Terracycle

#1 Most communityminded company in the consumer discretionary sector

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POWER RANGERS is an iconic kids’ action brand that is an entertainment and consumer products powerhouse. Launched by creator Haim Saban in 1993, POWER RANGERS is one of the mostwatched children’s television programmes in the US and remains one of the longest running live action kids’ series in television history. Since Hasbro’s acquisition of the brand last year, POWER RANGERS has gone from strength to strength with new content, consumer products and digital entertainment.

23B Views on YouTube and counting

$10B Glob retail s al ale to date s

show on Netflix for kid s 8 - 11 in the UK

st in Broadca 5 over 16 s countrie

Above: POWER RANGERS Beast Morphers, the 26th season of POWER RANGERS premiered in March 2019, and is the first in the series to be produced by Allspark, the entertainment division of Hasbro, as well as being the first in the franchise to have all toys manufactured and distributed by Hasbro. In September 2019 the series launched on POP TV in the UK.

Mighty Morphin UNDIZ French fashion retailer UNDIZ launched a women’s collection targeting millennials featuring underwear, loungewear and socks using the Mighty Morphin POWER RANGERS iconography.

Above: POWER RANGERS children's dress up costumes from Rubie's are to launch this autumn in the UK. Left: Hasbro's new toy range includes the Beast Morphers Beast-X Morpher.

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Proud Partners of Nerf Targets. Battle-Field Accessories. Storage For full range details contact: uksales@jazwares.com CONNECT WITH US @Jazwares #Jazwares

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Ther e’s only o one Nerf Starting out as a foam ball in 1969, NERF has consistently been a top toy brand by re-imagining, reinventing and re-igniting the way consumers play. The NERF blasters continue to lead the way for the brand. But, always one to look forward, Hasbro has been focussing on growing the NERF brand and transcending the toy aisle to become a lifestyle brand. This expansion into the lifestyle arena is reflected in the growing NERF licensing programme which now includes over 20 licensees across 11 categories across EMEA. In the UK the latest licensee signings all tap into the NERF brand’s vision to empower kids and fans of all ages to engage in active, social and exhilarating play.

NERF in a NUTSHELL Best-selling property in the Outdoor & Sports Toys Supercategory*

*EU6 YTD June 2019 (Source: The NPD Group)

70% Global market share

$1B Outdoor sports toy brand

Views: Over 174M Subscribers: --Over 504K 99% content usergenerated

On Target Jazwares has been working with Hasbro on NERF since 2018, bringing high-quality, branded accessories and wearables to the market. Sam Ferguson, VP Global Consumer Products for Jazwares comments: “Hasbro are an incredibly important partner of Jazwares; our NERF accessories and targets have become a core part of our business and we are excited about

Top: NERF Party supplies now available from Amscan. Above: Nerf is not just for boys – Girls clothing launched online at George.com. Left: The Tesco NERF range received a Licensing Award nomination in 2019 in the Best Licensed Kids Apparel Range. All garments include handy dart storage, even the footwear. Below: The Carrefour (France) activation was multicategory with over 42 SKUs, including apparel toys and sport, with pop-up activations in seven flagship stores

what is to come. We expect our NERF business to go from strength to strength in 2020, in line with Hasbro's new brand developments, strategic partnerships and expansion at retail.” Above left: Jazwares has expanded its range of accessories

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NERF is a trademark of Hasbro and is used with permission. HASBRO, its logo, TRANSFORMERS and MY LITTLE PONY and their logos are trademarks of Hasbro and used with permission. Â© 2019 Hasbro. All rights reserved.

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coming to netflix The success of the feature film BUMBLEBEE , which debuted at the end of 2018, has created even more positive momentum for the already popular TRANSFORMERS franchise. Viewing figures of short-form content are up, consumer product sales are booming, and the franchise is currently in the midst of celebrating a huge milestone – its 35th anniversary. This all bodes well for Hasbro’s plans to continue strengthening TRANSFORMERS as a global leader in entertainment, consumer products, and lifestyle.

Slated for 2020, Hasbro has teamed with Netﬂix and production studio, Rooster Teeth to bring TRANSFORMERS: WAR FOR CYBERTRON to the global streaming service in an original series.

Below: Hasbro teamed up with PUMA and Foot Locker to launch a limited edition collection of PUMA x TRANSFORMERS trainers.

The #4 best-selling property in the Action Figure Supercategory across the EU6 YTD June 2019 More than $12B in retail sales since 2004 More than 475M action figures sold to date Generated more than 47B digital and social impressions (2018)

Below: A top-end collection by Russian fashion designer, Igor Chapurin featured BUMBLEBEE movie logos, iconic catch phrases and movie imagery.

A top 10 show on netflix in the uk for 8-11 year olds (Source: Kidscreen)

bumblebee is a hit! The biggest content success story for the franchise has to be the BUMBLEBEE movie, released in December 2018 and taking in over $467 million at the global Box Office worldwide. It ticked all the boxes, successfully repositioning the brand with a family focus, re-engaging with families, kids, and fans by bringing heart, humour and fun back into the franchise.

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published by

GREETINGS CARDS, published by GIFT WRAP & BAGS www.danilo.com

www.danilo.com published by

www.danilo.com

PRIMARY VERSION

ALTERNATE COLORWAYS

COMING SOON...

01992 702900 | SALES@DANILO.COM | WWW.DANILO.COM

Independent retailers contact Words ʻnʼ Wishes on 01942 233201

HASBRO and its logo and My Little Pony and all related characters are trademarks of Hasbro and are used with permission. © 2019 Hasbro. All Rights Reserved. / HASBRO and its logo and ACTION MAN and its logo and all related characters are trademarks of Hasbro and are used with permission. ©2019 Hasbro. All Rights Reserved. / Hasbro and its logo and SUBBUTEO are trademarks of Hasbro and are used with permission © 2019 Hasbro. All Rights Reserved. HASBRO and its logo, TRANSFORMERS, TRANSFORMERS ROBOTS IN DISGUISE, the logo and all related characters are trademarks of Hasbro and are used with permission. © 2019 Hasbro. All Rights Reserved.

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Hold Your Horses Right: Tutu Du Monde, makers of exquisitely crafted tutus and whimsical dresses for young fashionistas, teamed up with MY LITTLE PONY on a new collaboration in April 2019.

For more than 35 years, the MY LITTLE PONY franchise has taken fans around the globe on an incredible journey of friendship, fun and laughter. It’s one of Hasbro’s top performing brands, with an engaging animated series, digital content and consumer product spanning all categories from toys and games to homewares and fashion. With the love of 80s and 90s nostalgia at an all-time high across UK and EMEA, Hasbro has been working with a number of licensees on retro MY LITTLE PONY lines which have gone down really well at retail with millennials who grew up with the brand. Collaborations span apparel, with collections with Bershka and H&M, as well as a retro toy line from Basic Fun.

Left and above: Basic Fun released a classic collection earlier this year to mark the 35th anniversary of MY LITTLE PONY, including the six original ponies from 1983: Minty, Blue Bell, Butterscotch, Snuzzle, Blossom, and Cotton Candy. These are listed in Argos, Smyths, The Entertainer, John Lewis, Debenhams, Amazon, Tesco and independents.

Always on content

Above: Two new MY LITTLE PONY titles launched with digital AR app Bookful. Right: Retro fashion at Spanish retailer Bershka.

At the heart of the brand, driving consumer engagement is the ‘always on’ content strategy, telling stories on multiple platforms including cinema, TV, Above: The MY LITTLE PONY YouTube Netflix, Amazon Prime channel taps into fan’s thirst for nostalgia. and YouTube. Just this past spring, MY LITTLE PONY launched a new YouTube channel which already has over 872k subscribers. It features new content exclusive to YouTube, including My Little Pony: The Retro Show, which taps into the heritage of the brand, with 80s and 90s-inspired videos. And Ponyville’s favourite party pony – Pinkie Pie – is now getting her very own vlog. ‘Hello Pinkie Pie’ now available on YouTube. Left: Pinkie Pie’s vlog is on YouTube now.

Over $1B in annual retail sales over 500 licensees

More than 872k subscribers on YouTube

120M+ downloads across 4 mobile game apps 211

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Property Appeal Celebrating its 85th anniversary in 2020, MONOPOLY is the number one gaming brand in the world. The cross-generational appeal of MONOPOLY and its innovation in game play keep the brand relevant and top of mind. Despite the rise in digital gaming, people love the authentic connection of face-to-face games. MONOPOLY limited edition releases tie into popular culture, engaging with young fans around the globe. The latest releases - Game of Thrones and Disney's Lion King - have been very popular. Hasbro is building on its popularity taking it out of the toy aisle and working with best-in-class partners to bring together some fantastic lifestyle collaborations. Above : Online gift and homeware retailer IWOOT launched an exclusive line of MONOPOLY-inspired t-shirts, tote bags, coasters, cushions, mugs and wall art. Below: Dutch fashion brand Purewhite released a limited edition menâ&#x20AC;&#x2122;s collection including hoodies, sweaters and t-shirts, all featuring Monopoly inspired visuals and phrases.

Win at McDonaldâ&#x20AC;&#x2122;s One of the biggest MONOPOLY activations is with McDonald's. Now in its 14th year in the UK, customers collect tokens corresponding to property space on the MONOPOLY game board. The 2019 campaign made another big splash, reaching 3 million people every day across 1200 UK restaurants throughout the six week promotion window.

Left: MONOPOLY taps into popular culture with its limited edition games, such as MONOPOLY Game of Thrones.

MONOPOLY comes to life in London Europe's first immersive MONOPOLY experience is coming to London in 2020. Hasbro has teamed with Selladoor Worldwide to create the interactive experience where players team up to complete challenges in order to move around the MONOPOLY board, buy property and charge rent to the opposing teams. The experience will also feature a MONOPOLY-themed bar and retail store.

98% Global awareness

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Played by more than 10.5M fans on 1B people in 114 Facebook countries

#1 best-selling IP in Games* across the EU6, growing +20.5% YOY**

*Excluding Strategic Trading Card Games Subsegment **YTD June 2019 (Source: The NPD Group)

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Game On! Hasbro is the leader in board games with a 32% market share in the G9 countries and 8 out of the top 9 face-to-face games last year in the G9. MONOPOLY remains the number one brand and is still the fastest growing brand, but new games such as SPEAK OUT, PIE FACE, TOILET TROUBLE and FANTASTIC GYMNASTIC are carving a place as family-favourites too. And let’s not forget the classics such as GUESS WHO, GAME OF LIFE, CLUEDO and OPERATION.

Below: Hasbro: The Game Show is among the top-rated family entertainment on Carnival Cruise Lines. Customers can play giant versions of MONOPLOY, SORRY, OPERATION, CONNECT 4 and YAHTZEE.

M 140 be Tu You ws vie A new look for Cluedo Over the summer, Hasbro teamed up with Houzz, online architecture and interior design specialists, to update the classic CLUEDO murder-mystery board game for its 70th anniversary. The public were able to vote on which Houzz design should inspire a renovation of the game’s Hall or if the Hall should be replaced by a new room all together. The winning design will be included as the new room in an updated version of CLUEDO. Below: The hall in CLUEDO will get a makeover for the 70th anniversary edition thanks to Houzz.

Enough games sold in 5 years to circle Earth over 2 times

13M+ followers on Facebook

100M + Digital gaming downloads

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Below: Mr Potato Head menswear collection at Hong Kong clothing brand Chocoolate.

Launched in 1952, Mr Potato Head has sold millions of toys around the world. A celebrity in his own right, Mr Potato Head was inducted into the Toy Hall of Fame in the year 2000. Mr Potato Head is a top-selling preschool brand, growing +22.1% YOY YTD July 2019 across the EU6. Itâ&#x20AC;&#x2122;s a great brand for kids, but also crosses generations and appeals to adults too.

brand o r b s a H #1 YouTube on d for Trusted branar over 60 ye s

500M+ units shipped each y ear 214

It's squishy, it's colourful, and it's been a family favourite for over 60 years. The PLAY-DOH brand has a long legacy of sparking the imaginations of children, artists, teachers, and creators of all ages. With a growing range of licensed products joining the PLAY-DOH line, we continue to inspire the world to shape their imaginations in their own creative way. Below: The new PLAY-DOH Show on YouTube features one-minute long stop motion animated episodes made of PLAY-DOH compound, with over 100 uploaded since 2018.

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Inspire nostalgia with Hasbro’s heritage TONKA TOUGH For over 70 years, Tonka has been a household favourite! The Tonka brand stands for tough, durable, quality play and is a rite of passage for every young boy and girl; allowing them to create their own unique adventurous Tonka story. Tonka also has a strong nostalgia pull with all generations who remember growing up with the brand and still love what it stands for today – TONKA TOUGH!

Right: It’s TONKA TOUGH!

ONCE LOST, NOW LOVED Right: The Pound Puppies will be back this autumn

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The original Pound Puppies will be back this autumn from new toy partner, Basic Fun. Every puppy will come with adoption papers and an ID tag and provides the perfect opportunity for kids to recreate the fantasy of 'once lost, now loved' and develop their empathy and nurturing skills by taking them home and making them their own. Current listings for AW19 launch include independents, Amazon and The Entertainer, with a full roll out in 2020.

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IF IT DOESN’T SAY MICRO MACHINES, IT’S NOT THE REAL THING!

An enticing world of miniature vehicles and component style playset environments allows kids to collect, roll, race, transform and crash while ‘Thinking big, but playing small’. Hasbro has teamed up with Wicked Cool Toys as global master toy licensee to introduce a refreshed assortment with multi-generational appeal in autumn 2020 which will be supported by a comprehensive marketing campaign that will drive awareness and demand.

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Some Serious Magic

MAGIC: THE GATHERING was the first trading card game and spearheaded the genre when it launched 26 years ago. It combines compelling characters, fantastic worlds, epic storytelling, and deep strategic gameplay. In both tabletop and digital expressions, players collect cards, build decks of their own design, then battle against friends. There are more than 38 million players and fans globally and this is set to increase with a new flagship digital game, Magic: The Gathering Arena, complete with its own esports pro league and a Netflix series – with exciting opportunities for consumer product.

•

8+ hours per week average play time

•

New tabletop players are up 10% year on year

•

Over 1 billion games were played during the open Beta of Magic: The Gathering Arena

•

Left: The Magic: The Gathering collection from Zavvi includes tshirts, sweatshirts, hoodies, phone cases, mugs and tote bags.

Left: The Wild Bangarang team launched its cosplay-friendly apparel line for women in August, featuring leggings, skater dressers and pencil skirts

Demographic: mainly aged 1535, 70/30 male/female split

Joining the esports arena

Coming to Netflix 2020 will see another new step forward for the brand as Magic comes to Netflix, with the first of two animated series. Hasbro is partnering with Joe and Anthony Russo, directors of Avengers Endgame, to bring Magic to life in a way that will delight the many fans and introduce new ones to the franchise.

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Magic: The Gathering Arena is the cornerstone in Hasbro’s esport plan, with a prize pool of $10 million up for grabs in 2019 across digital and tabletop Magic. It’s still early days for the Magic Pro League, but the viewing figures are encouraging with viewership up 140% year on year and over 40,000 players streaming on Twitch. The open esports competition structure creates lucrative opportunities for involvement and partnership from sponsors, partners, venues, and teams.

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licensing.uk@mattel.com

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THE POWER RETURNS

licensing.uk@mattel.com @ 2019 MATTEL

l.com

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Floor 6, 4 Pancras Square, London, NC1 4AG I Tel: +44 (0)203 878 4352 UK licensing enquiries contact - rachel.clarke@copyrightsgroup.com The Country Diary of an Edwardian Lady™ © Rowena Stott (Designs) Ltd and Lilytig Ltd 2019

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New lifestyle photography delivered Summer 2019 Refreshed website and new Instagram account launched 2019 Flexible and extensive database of artwork including seasonal assets Licensed categories include: dated stationery, puzzles, publishing, personalised gifting, greeting cards, social stationery and more Representation and licensed product in place across: UK, USA, Germany, Korea and Japan thecountrydiaryofanedwardianlady.com /countrydiaryedwardianlady

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SOD I P E W NE N2

SEASO

CGI N I M 1 52 X 1

Dennis and his best friend Gnasher are joined again by Rubi, JJ, Pieface and his pet potato, Paul. Together they cook up crazy plans, get in all sorts of scrapes and take on every challenge; no matter how big!

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Nominated for International Emmy® Kids Awards 2019 Sold to 25 countries worldwide, with more to be announced soon Our broadcast partners include CBBC UK, Super RTL Germany, Rai Italy, France Télévisions, Netflix and many more Dennis & Gnasher: Unleashed! The Musical - launches in January 2020

For blamtastic UK and international licensing opportunities please contact: Angeles Blanco T: 0207 400 1071 E: angeles.blanco@beano.com A Beano Studios Product © DC Thomson LTD (2019)

BLE STAND C180

BLE STAND B301

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e motional. m ulticultural. o fficial. j oyful. i conic.

04/09/2019 13:45

• emoji® is a registered and protected brand in 100+ countries! • Successful established licensing partnerships with 800+ clients! • Universal popularity! Unisex target group! Unlimited potential! • 806 Million US$ global retail turnover in 2018! • 100+ inspirational style guides available to official licensees! • Personalized emoji® brand icon design upon customer inquiries! • 100% official! 100% expressive! 100% fun! • Globally awarded! Globally established! Globally beloved! • Position # 57 amongst Top 150 Global Licensors in 2018!

• emoji® BY BRITTO brand collaboration style guide available now!

SPREADING EMOTIONS AROUND THE WORLD! If you are interested in obtaining more information or to join the emoji® brand family please contact: licensing@emoji.com

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www.emoji.com

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A5 Advert.qxp_Layout 1 10/09/2019 11:22 Page 1

For UK, Republic of Ireland, Czech, Slovak, Hungary & the former Yugoslav States, contact John McInnerny, Allsorts Licensing: John@allsortsmedia.co.uk www.allsortsmedia.co.uk

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TM TM

www.globalmerchservices.com

October 1st - 3rd

£6.66

MOTÖRHEAD ROCK FASHION WEEK

Motörhead and their iconic album Ace of Spades, provided the perfect influence

garden of the famous RITZ hotel in Paris. The collection

featured

the

bands

iconic

album

for Australian designer, Justin O’Shea’s SS/20 range that

cover, Ace of Spades, symbols, and Warpig mascot,

debuted fuses his

this

June.

luxury SS/20

line

Justin’s

fashion was

SSS

with

fittingly

World

Corp

across luxury silk shirts, swimwear and Aloha shirts.

streetwear

and

The band’s infamous 4th album will celebrate turning 40

the

years old in 2020, with a number of activations planned.

presented

GLOBAL’S NEW SIGNING! Global are excited to announce that they are the exclusive merchandising partner for the Scottish singer-songwriter. Lewis’s debut album became the fastest selling debut album from any artist for over 6 years, rocketing to number 1 and has now been streamed over 1.5 billion times. The lead single ‘Someone You Loved’ has gone on to be a worldwide Number 1 smash hit single and he is now taking the US by storm.

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THE GLOBAL ROSTER 2019

VISIT BOOTH C184. TO FIND OUT MORE EXCITING NEWS FROM OUR ROSTER

Booth: C184

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For Enquiries: Jens Drinkwater www.globalmerchservices.com

Jens@globalmerchservices.com +44 (0) 207 384 6467 247

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• Sometimes, when you love someone very, very much, you want to find a way of describing how much you treasure them. But, as Little Nutbrown Hare and Big Nutbrown Hare discover, love is not always an easy thing to measure... • Sam McBratney’s timeless story, beautifully portrayed by Anita Jeram’s gentle watercolours, has captured the deep and tender bond that is precious between loved ones for over 25 years. • With more than 43 MILLION copies sold world-wide in 57 different languages, Guess How Much I Love You continues to be one of the world’s best-loved picture books, enjoyed by a new generation. • Walker Books is proud to publish a wide variety of formats of this beloved title; from anniversary editions to board, buggy, colouring and sticker books and has enjoyed 75% growth in book sales between 2013–2017. • Theatre partnerships have seen the story transfer to the stage, with performances across China, Hong Kong, Singapore, Dubai and the UK. • 2020 sees the 25th anniversary of Guess How Much I Love you marked with a year-long programme of activity and brand partnerships celebrating love for all ages. • Today, Guess How Much I Love You inspires toys, plush, nursery and bedding, apparel, party supplies, prints, personalised gifting for children; stationery, calendars, cards, diaries and jewellery for children and adults alike. • UK licensees include Rainbow Designs, Paul Dennicci, Jainco, Aykroyds & TDP, Neviti, Robert Frederick, Aquarelle Publishing, Museums & Galleries, Carousel Calendars, Flame Tree, Coochy Coo, Universal, BOO Gallery, Belo & Me and licensing programmes in Germany, Austria, Switzerland and the US. • The licensing programme is expanding globally in 2020 and we are looking for partners in key categories.

www.guesshowmuchiloveyou.com Visit us at Brand Licensing Excel: Stand E162. Contact Pindy.O’Brien@walker.co.uk • +44 (0)20 7396 2410 Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: +44 (0)20 7396 0909 • www.walker.co.uk Guess How Much I Love YouTM © Sam McBratney & Anita Jeram 2019. Licensed by Walker Books Ltd.

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PropErty: LiceNsinG AgenT: Unit 335, m et 30 GreaT G Al Box FactOry, uilDforD St reEt, Se1 Ohs, Lon d 02083255455 On Info@Bull Dog-LiceNsi nG.Com

KindI Kids iS tHe nEw pRescHool bRand fRom MoosE, dIstrIbutEd bY MoosE Uk BranD aTtriButeS iNcluDe fUn, iMagiNatiOn, dIscoVery aNd fRienDshiP The cUte dOlls aRe 10” tAll wIth bObblE hEads aNd cOme wIth iNterActiVe aCcesSoriEs aS wEll aS rEmovEablE sHoes aNd cLothEs TargEtinG 3-5 yEar oLds ArgoS tOp tOy fOr ChriStmaS DediCateD YouTube cHannEl wIth oVer 30 mIlliOn vIews The KindI Kids wOrld eXpanDs iN 2020 wIth nEw tOys, cOnteNt aNd lIcenSing ©2019 Moose. All rights reserved.

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littleprince2019b.pdf 1 13-Sep-19 12:13:35 PM

Born in 1943 in New York , The Little Prince is a worldwide Publishing Phenomenon. The Little Prince is a philosophical tale, with humanist values, shared from one generation to another for more than 75 years. Creating bonds between generations, mankind and continents, The Little Prince is a sustainable development icon, a World Peace actor, and a childhood Rights ambassador. C

CMY

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400 million readers 300 official translations 200 million books sold worldwide 150 global licencees 30 million views of the Netflix movie

For licensing enquiries please contact Leah Dever at Those Licensing People Ltd.

Those Licensing People Ltd.

leah@thoselicensingpeople.com 07540079190

Le Petit Prince ® © Antoine de Saint-Exupéry Estate 2019

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Â© Magic Light Pictures Ltd. 2019. Magic Light Pictures Licensing Source100 DPS 3.indd 2-3 000-000_LSB_Autumn_2019.indd

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Â© Magic Light Pictures Ltd. 2019.

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09:28

CMY

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Mercis bv

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THE HAPPINESS PROPERTY TV BESTSELLER / UK #8 Show on

MERCHANDISING BRAND

#2 Show on

2 Master Toy Licensees

850+ Product SKUs 60+ Licensees Worldwide available worldwide France collaboration (October â&#x20AC;&#x201C; December 2019)

SOCIAL MEDIA SUCCESS 2+ Million followers worldwide 5+ Billion views in 18 months In comparison GOT 2.4B, MICKEY 2.7B, STAR WARS 3B

50+ Dedicated European Influencers

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2019 has been an exciting year for the Mr Men and Little Misses from number 1 best-selling titles to launching Little Miss Spice Girls. Come and visit us at BLE to discuss any of the following opportunities:

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Co-branded partnerships Promotions Licensing & Merchandising Retail partnerships For partnership opportunities please contact Sabrina Segalov ssegalov@sanriolicense.com

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Brand Licensing at the National Gallery, London Our licensing programme featuring images of some of the best-known paintings ever created continues to grow from strength to strength. Our wide-ranging categories include apparel, stationery, home wares, food and drink and gifting. Our reach also continues to expand in markets in the UK and around the world. Recent inspirations include images of paintings by Monet. Van Gogh and Botticelli appearing on Blackstone Designs t-shirts currently available in Urban Outfitters and Top Shop. Other successes on the high street have included our collaboration with Zara earlier this year and Pull and Bear t-shirts inspired by paintings by Renoir and Van Gogh. Other new licensing partnerships include tapestry bags by Signare, collectable gold ingots by London Mint, stationery, ceramics, melamine items and gift bags by East West Designs. Eco Chic, Buckingham Covers and The New English Tea Company are all in development. We have now opened our second Delicious Art international café in Seoul, South Korea and after the success of the first pop up shop in Guangzhou, a second one will open in Shenzhen, China. Join us as we continue to develop and expand into new sectors and regions, with some of the world’s most recognisable paintings. Images courtesy of OSDM, Blackstone Designs and Pull and Bear. © National Gallery and National Gallery Company.

PROPERTY

National Gallery Company Ltd London LICENSING AGENT

STAND

B446

JELC Ltd jane@jelc.co.uk • jane.evans64 (skype) +44 (0)1225 819030 • www.jelc.co.uk

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NEW TV SERIES Launches in 2020 on NICKELODEON

11’x52 or 22’x26 episodes

Tel: +44 (0)203 880 0134

I Floor 6, 4 Pancras Square, London, N1C 4AG

UK Licensing Enquiries: rachel.clarke@copyrightsgroup.com I International Licensing Enquiries: polly.emery@copyrightsgroup.com

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Movies

Live Shows

Theme Parks

www.paddington.com

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/Paddington Bear

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Broadcast in 180+ territories 1,000+ licensees across 85 countries Over 75M apps downloaded globally New episodes in production

Meetings & Enquiries:

eOneLicensing@entonegroup.com entertainmentone.com

VE LO

US VISI TBLE AT N D STA 1 B18

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www.peppapig.com Peppa Pig Â© Astley Baker Davies Ltd/Entertainment One UK Ltd 2003.

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Broadcast in over 150+ territories 695 licensees worldwide Over 71M official apps downloaded globally Series 4 in production

B LE T A S U V ISI TND B 18 1 STA

Meetings & Enquiries: eOneLicensing@entonegroup.com entertainmentone.com

PJ MASKS HEADQUARTERS PLAYSET

PJ SEEKER

TURBO MOVERS

www.pjmasks.com PJ Masks Â© Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014

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KIDS & FAMILIES ADULTS

OUR LOVED GAMING FRANCHISES

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Talk to a community of over

100 million gamers globally

For further information on PlayStation licensed merchandise, please contact:

Judy Ward Email: judy.ward@sony.com Gerardo Riba Email: gerardo.riba@sony.com www.playstation.com/en-gb/ 283

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8/28/19 8:51 AM 30/08/2019 14:47

P6159_

285

8:51 AM

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NEW SEASON AND PRODUCTS LAUNCHING NOVEMBER 2019

For Licensing opportunities contact Graham.Saltmarsh@turner.com 287

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Let’s Zoom into Adventure! Launching worldwide on top broadcasters from fall 2019 In retail from spring 2020

Meetings & Enquiries: eOneLicensing@entonegroup.com entertainmentone.com

VISIT US AT BLE STAND B181

Speed N Stuntz Playset

Ricky Zoom © Frog Box & Entertainment One UK Limited 2019

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Ja Em Te

LIcensing Source Book - Sonic DPS_Aug.indd 1 000-000_LSB_Autumn_2019.indd 100

05/09/2019 11:39

FOR LICENSING OPPORTUNITIES, VISIT US AT BLE STAND A281 OR CONTACT: EUROPE, MIDDLE EAST & AFRICA:

US, CANADA & LATIN AMERICA:

REST OF THE WORLD:

Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: anoulay.tsai@segaamerica.com Tel: +1 (747) 400 2410, ext.203

Shigefumi Tanzawa Email: shigefumi.tanzawa@sega.com Tel: +81 3 6871 7122

www.sonicthehedgehog.com/uk

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@Sonic

Social icon

Rounded square Only use blue and/or white. For more details check out our Brand Guidelines.

@sonic_hedgehog

/sonicthehedgehog

/sonic

Â©SEGA

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Licensing Source Book Sooty 2019.pdf

13/09/2019

12:38

CMY

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There is only one TOTTENHAM HOTSPUR This Club represents style, passion and flair - traits that have been inherent throughout our history. We continue to carry these values, playing attractive, exciting football and boasting world-renowned players. Our unique approach is reflected in the way we work with licensees, both in the UK and internationally, constantly striving to take Tottenham Hotspur into new and exciting areas of retail. Your Opportunity: • Work with a Club that is challenging at the top of the Premier League & UEFA Champions League • Access a global following in excess of 463 million • Capitalise on the global attention following the opening of our new world class stadium • Be part of a licensing programme that is expanding into new product areas and territories If you are interested in becoming a Tottenham Hotspur Licensee please contact: Gary Jacobson Brand Licensing Manager +44 (o) 208 365 5117 gary.jacobson@tottenhamhotspur.com

tottenhamhotspur.com

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on a Bear Hunt celebrates its 30th anniversary • asWe’reoneGoing of the most beloved bedtime storybooks; enchanting parents and children alike for two generations. Combining the formidable storytelling talent of former children’s laureate • Michael Rosen with the unforgettable illustrations by Helen Oxenbury, We’re Going on a Bear Hunt has sold over 11 MILLION books worldwide. This classic tale has been retold for a new generation through acclaimed • stage plays and a half-hour Children’s BAFTA nominated animated special commissioned by Channel 4 in 2016 and produced by Lupus Films. The film was enjoyed by over 8 MILLION viewers at launch, and broadcast at Easter and every Christmas thereafter. are delighted to announce a Christmas 2019 transmission has been • We confirmed by Channel 4. cinematic live orchestral experiences continue to tour the • Family-friendly UK along with West-End stage performances. partnerships have been nurtured with Forest Holidays, National Day • Brand Nurseries Association, Giraffe restaurants and over 75 activity farms, with more to be announced. licensing programme includes apparel, babywear, games, wall stickers, • The greetings cards and DVDs from Dennicci, Jainco, Cooneen, Paul Lamond Games, All 4 Games, A Beautiful Game, and Universal DVD.

www.jointhebearhunt.co.uk Visit us at Brand Licensing Excel: Stand E162. Contact Pindy.O’Brien@walker.co.uk • +44 (0)20 7396 2410 Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: licensing@walker.co.uk • t: +44 (0) 20 7396 2410 • www.walker.co.uk We’re Going on a Bear Hunt © Bear Hunt Films Ltd. 2019. Licensed by Walker Productions Ltd. on behalf of Bear Hunt Films Ltd.

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FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD and HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. WIZARDING WORLD trademark and logo © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s19)

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303_Licensees Section Break.qxp_NEW LSB 2008 GRID 17/09/2019 17:24 Page 303

LICENSEES

Ă&#x201C;

Licensees

LICENSING SOURCE BOOK EUROPE 2019

LICENSEES

Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.

303

Apparel

@bluesclothingltd #myblues KIDSWEAR SPECIALIST

LEADING SUPPLIER

IN ADULTS AND CHILDRENSWEAR APPAREL

OVER

3C GALLIFORD ROAD, MALDON, ESSEX, CM9 4XD Tom Crompton - Tom.Crompton@dennicci.co.uk Tel: (0044) 01621 859119

100

LICENSED PROPERTIES

Â©Disney

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Apparel

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Bedding

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Bedding

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Bedding

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Childrens Apparel

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Children’s Publishing

© 2019 Rovio Entertainment Corporation and Rovio Animation Ltd. Rovio, All Angry Birds logos and characters are trademarks of Rovio Entertainment Corporation and Rovio Animation Ltd. All Rights Reserved. Avengers © 2019 Marvel. Baby Shark © Smart Study Co., Ltd. All Rights Reserved. Pinkfong® Baby Shark™ is a licensed trademark of Smart Study Co., Ltd. Captain Marvel © 2019 Marvel. Dumbo © 2019 Disney Enterprises, Inc. Fingerlings® and all product names, designations and logos are trademarks of WowWee Group Limited. Copyright 2016-2019 WowWee Group Limited. All rights reserved. LEGO, the LEGO logo, the Brick and Knob conﬁgurations and the Miniﬁgure are trademarks of the LEGO Group. ©2019 The LEGO Group. The Lion King © 2019 Disney Enterprises, Inc. © MGA Entertainment, Inc. L.O.L. SURPRISE! TM is a trademark of MGA in the U.S. and other Countries. All logos, names, characters, likenesses, images, slogans and packaging appearance are the property of MGA. Mary Poppins Returns © 2018 Disney Enterprises, Inc. Match Attax © TOPPS Europe Limited, 2019. All rights reserved. © 2019 Viacom International Inc. All Rights Reserved. NICKELODEON, NELLA THE PRINCESS KNIGHT are trademarks of Viacom International Inc. © 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Shimmer and Shine © 2019 All Rights Reserved. Nickelodeon, trademark of Viacom International Inc. Spies in Disguise™ and © 2019 Twentieth Century Fox Film Corporation. All rights reserved. Property of Fox. Spider-Man Into The Spider-Verse © 2018 Marvel © 2018 SPA & CPII. © 2019 Super Wings™ All Rights Reserved. The Nutcracker And The Four Realms © 2018 Disney Enterprises, Inc. All Rights Reserved. The Secret Life of Pets is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All rights reserved. DreamWorks Trolls © 2018 DreamWorks Animation LLC. All Rights Reserved. TM & © 2019 Ugly Industries Holdings, LLC. All Rights Reserved. Wonder Park TM & © 2019 Paramount Pictures. All Rights Reserved.

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Children’s Publishing

Publishing for a new generation

Centum Books 20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Ofﬁce: +44 (0)1626 337736 • Fax: +44 (0)1626 334580 • Books@centumbooksltd.co.uk

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Christmas

312

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Dress-Up

uodseryte

188mmH)

Xmm)

our Check

19-279A LICENSING SOURCE BOOK AD - BARBIE 129.5mmW x 188mmH.indd 1

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Progressive Pre-School - 18.09.19 Fashion Accessories

The Specialists in Preschool Accessories and Dress Up

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DRESS UP

314

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Gifting

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Proud Licensing partners

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PHONE: +44 (0) 1923 804 805

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EMAIL: CUSTOMERSERVICES@BBDESIGNSONLINE.COM

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INDUSTRY LEADERS IN INNOVATIVE LICENSED GIFTWARE

EXPLORE OUR DIVERSE RANGE OF INNOVATIVE LICENSED GIFTWARE, REPRESENTING TOP ENTERTAINMENT AND LIFESTYLE BRANDS ACROSS OUR THREE DIVISIONS

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HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. WIZARDING WORLD trademark and logo © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s19)

20/08/2019 12:40

319

04/09/2019 15:47

Greeting Cards and Calendars published by

www.danilo.com published by

Calendars Calendars,

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Diaries,

Product Code:

DA010

Limited 2019. All Rights

OVAL

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www.danilo.com

and Worldwide Theatrix

TO AP

CONCEPT ONLY

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...AND THIS CARD IS HIS PRESENT!

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Independent retailers contact: Words ‘n’ Wishes on 01942 233201

© Disney / TM & © 2019 Liverpool Football Club & Athletic Grounds ltd / TM & © WBEI (s19) / © ABD Ltd/Ent. One UK Ltd 2003 / © Volkswagen 2019 / TM and © 2019 Joy Pixels Inc. / © James Perry Productions and Worldwide Theatrix Limited 2019. All Rights Reserved. / FRIENDS and all related characters and elements © & TM WBEI. (s19) / © 2019 Apple Corps Limited. All Rights Reserved. A Beatles product licensed by Apple Corps Limited. “Beatles” is a trademark of Apple Corps Ltd. “APPLE” and the Apple logo are exclusively licensed to Apple Corps Ltd.

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Licensed Collectables

OUT NOW FROM

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321

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Nightwear, Underwear and Babywear

322

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Nightwear

New licenses

3-4 years 104cm

Character Clothing Specialists

www.cooneenbydesign.com 323

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Nightwear From the Movie

Cooneen Group

@cooneengroup

324

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Nightwear

Nightwear full of

Character

Character Clothing Specialists sarah.salmon@cooneen.com

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Nightwear

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@cooneengroup

326

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327

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Nightwear

328

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Nightwear

329

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Nightwear, Underwear & Socks/Hosiery “Delivering innovation, “Delivering innovation, qualityquality and value on time....every and value on time....every time.” time.”

NIGHTWEAR

SOCKS

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misirliu

For license enquires contact: Faye Rashad Email: faye@misirli.co.uk T: +44(0) 116 2645 860

@MisirliU

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330 30-31_PPS_September October 2019.indd 1

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quality ry time.” e.”

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Licensing Source Book DP Ad 2019 3.pdf

Party Products

03/09/2019

16:59

New Party & Balloon Ranges!

Baby Shark

Harry Potter

Moon & Me

Peppa Pig

SmileyWorld

Top Wing

CMY

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Licensing Source Book DP Ad 2019 3.pdf

03/09/2019

16:59

Party Products

Party & Balloon Ranges Coming Soon! Party, Balloons & Costumes

Party & Balloons C

www.44cats.tv www.44cats.tv

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Bring the party to life with Amscan’s collection of some of the world’s most loved and in demand properties. Our ranges of party products, balloons and costumes create great excitement for all ages!

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Posters/Calendars/Stationery

(+44) 116 284 3640 www.pyramidinternational.com Contact us today to take advantage of these fantastic opportunities and to discuss our exciting new collections, including

334

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Posters/Calendars/Stationery

SCMG25257

Stranger Things (Mind Flayer) Sculpted Mug

SCMG25511

Friends (Central Perk) Cappuccino Mug

NEW FOR

AUTUMN/WINTER

2019

MTM25365

Nintendo (N64) Metal Travel Mug

MDB25588

Spider-Man MDB25453 (Torso) Harry Potter Metal Travel Bottle (Crest and Stripes) Metal Travel Bottle

SR72868

The Nightmare Before Christmas (Pumpkin King) 2020 Diary

SR72869

Harry Potter (Hogwarts School List) 2020 Diary

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Publishing and Annuals

THE UKâ&#x20AC;&#x2122;S NO. 1 ANNUALS PUBLISHER*

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A one-stop Annuals range for girls and boys from preschool to young adult.

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Little Brother Books are proud to partner with leading brands and major retailers to deliver

best-in-class ranges, widest retail distribution and high brand visibility.

Little Brother Books Ltd, Ground Floor, 23 Southernhay East, Exeter, Devon EX1 1QL +44 (0)1392 982082

books@littlebrotherbooks.co.uk

www.littlebrotherbooks.co.uk

All covers subject to change and approval. * Based on Nielsen and non Nielsen retail sales.

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Publishing

The ULTIMATE official gifts from the UK’s number 1 publisher for gamers* *Source: Nielsen Bookscan 2019 YTD

Over 176 million copies of the game sold* Celebrating 10 years with titles for new and nostalgic fans * Source: Microsoft

9781405294553 | September 2019 | £14.99 9781405294461 | September 2019 | £7.99 9781405294546 | October 2019 | £14.99

340 million games sold worldwide since launch* Over 1 million books sold in UK** 9781405294409 | August 2019 | £7.99 9781405296533 | January 2020 | £4.99 9781405296304 | April 2020 | £4.99

Virtual universe with over 60M digital experiences created by global community* Over 100M players come to play, imagine, and create every month on Roblox** */** Source: Roblox, September 2019 © 2019 Roblox

9781405294454 | September 2019 | £7.99 9781405294638 | October 2019 | £9.99 9781405293471 | September 2019 | £9.99

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Toiletries

338

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Toiletries

339

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Toiletries

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341 341_LSB_Autumn 2019.indd 341

17/09/2019 11:35

342_Listings Section Break.qxp_NEW LSB 2008 GRID 17/09/2019 17:26 Page 342

LISTINGS

Ã&#x201C;

Listings LISTINGS

The following pages contain listings of contributors to The Licensing Source Book.

342

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 343

Licensor Listing (of contributors)

Acamar Films

Beano Studios

Ground Floor, The Rotunda, 42-43 Gloucester Crescent, London, NW1 7DL

185 Fleet Street, London, EC4A 2HS

Tel: 020 3675 7450 Email: licensing@acamarfilms.com Website: acamarfilms.com Contact: Natalie Harvey, Laura Clarke, Claire Shaw

Tel: 020 7400 1071 Email: angeles.blanco@beano.com Website: www.beano.com Contact: Angeles Blanco

Boat Rocker Studios 44 Whitfield Street London W1T 2RH

Allsorts Licensing 15 Grove Place, Bedford, MK40 3JJ Tel: 01234 212411 / 07768 357026 Website: www.allsortsmedia.co.uk

Tel: 0203 746 0850 Email: caroline@boatrocker.com Website: www.boatrocker.com Contact: Caroline High – Licensing Director Nicola Herrmann – Brand Director

Brandgenuity Arsenal Football Club Emirates Stadium, Chapman House, Queensland Road, London, N7 7AJ Tel: 0207 704 4172 (MG) 07704 4429 (NT) 0207 704 4263 (LS) Email: mgilmore@arsenal.co.uk, ntantawy@arsenal.co.uk, lsimpson@arsenal.co.uk Website: www.arsenal.com Contact: Matthew Gilmore Nora Tantawy Leigh Simpson

1700 Broadway, Suite 1501, New York, NY 10019 USA Tel: 020 3884 7130 Email: teri@brandgenuity.com Website: www.brandgenuity.com Contact: Teri Niadna

Bravado International Group 4 Pancras Square, London, N1C 4AG Tel: 02039326458 Email: alex.mitchell@bravado.com Website: www.bravado.com Contact: Alex Mitchell

LICENSING SOURCE BOOK EUROPE 2019

343

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 344

Licensor Listing (of contributors)

Bulldog Licensing

Chelsea FC

Metal Box Factory, Unit 335, 30 Great Guildford Street, London, SE1 0HS

Stamford Bridge, Fulham Road, London, SW6 1HS

Tel: 020 8325 5455 Email: info@bulldog-licensing.com Website: www.bulldog-licensing.com Contact: Sophie Yates

Caroline Mickler 11 Ellison Road, Barnes, London, SW13 0AD Tel: 020 8392 2439 Email: Carolinemickler.co.uk Contact: Caroline Mickler Sarah Gilbert

Carte Blanche Group Unit 3 Chichester Business Park, Tangmere, Chichester, West Sussex, PO20 2FT Tel: 01243 792600 Email: licensing@cbg.co.uk Website: www.cbg.co.uk Contact: Talia Tester

Cartoon Network Turner House 16 Great Marlborough Street, London, W1F 7HS Tel: 0207 693 1118 Email: graham.saltmarsh@turner.com Website: www.cartoonnetwork.co.uk Contact: Graham Saltmarsh

344

LICENSING SOURCE BOOK EUROPE 2019

Tel: 0207 915 2212 Email: merchandiseshow@chelseafc.com Website: www.chelseafc.com / www.sportsmerchandiseandlicensingsh ow.com Contact: Mark Bell, Grace Rota, Frankii Lock

Coolabi Group 9 Kingsway, London, WC2B 6XF Tel: 020 7004 0980 Email: info@coolabi.com Website: www.coolabi.com Contact: Allison Watkins

The Copyrights Group 6th Floor 4 Pancras Square, London, N1C 4AG Tel: 02038800134 Email: polly.emery@copyrights.co.uk rachelclarke@copyrights.co.uk Website: www.copyrights.co.uk Contact: Polly Emery, Rachel Clarke

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 345

Licensor Listing (of contributors)

Discovery Inc Discovery House, Building 2, Chiswick Park, London, W4 5YB

Global Merchandising Services Matrix Studio Complex, 91 Peterborough Road, London, SW6 3BU

Tel: 0208 811 3000 E-mail: Ian_woods@discovery.com Website: discoveryconsumerproducts.com Contact: Ian Woods

Tel: 020 7384 6467 E-mail: Jens@globalmerchservices.com Website: www.globalmerchservices.com Contact: Jens Drinkwater

DRi Licensing

Golden Goose

109 Hammersmith Road London W14 0QH

81 Paul St, London, EC2A 4NQ

Tel: 020 3757 2170 E-mail: info@drilicensing.com Website: www.drilicensing.com Contact: Alicia Davenport

Entertainment One

Tel: 020 7256 1001 E-mail: info@goldengoose.uk.com Website: www.goldengoose.co.uk Contact: Adam Bass, Martin Clark, Phillippa Green, Antonia HabdankToczyska, Virginie Sergent

Shropshire House, 2-20 Capper Street, London, WC1E 6JA

Hasbro Consumer Products

Tel: 020 3691 8600 Email: eonelicensing@entonegroup.com Website: www.entertainmentone.com Contact: Katie Rollings, SVP, UK Licensing Ami Dieckman, SVP, International Licensing

Fremantle 1 Stephen Street, London, W1T 1AL Tel: 0207 691 5126 / 07748320012 E-mail: Jenny.Martin@fremantle.com Website: www.fremantle.com Contact: Jenny Martin Senior Licensing Manager

4 The Square, Stockley Park, Uxbridge, Middlesex, UB11 1ET Tel: 020 8569 1234 E-mail: Nikki.Gie@hasbro.co.uk Website: www.hasbro.com Contact: Nikki Gie, Director EMEA Fashion & Home Sally Carnota, Director UK & EMEA Retail Development Simon Price, Director, Global Promotions & Brand Partnerships Maja Elliott, Sr Cat Manager, EMEA Toys & Games LICENSING SOURCE BOOK EUROPE 2019

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Licensor Listing (of contributors)

Historic Royal Palaces

JELC

Historic Royal Palaces Enterprises Ltd, Retail Department, Apartment 28, Hampton Court Palace, Surrey KT8 9AU

Unit 3A, The Old Brushworks, 56 Pickwick Road, Corsham, Wilsthire, SN13 9BX

Tel: 020 3166 6844 Email: licensing@hrp.org.uk emma.saunders@hrp.org.uk jenny.smyth@hrp.org.uk anna.mcardle@hrp.org.uk Website: www.hrp.org.uk Contact: Emma Saunders â&#x20AC;&#x201C; Head of Licensing and Business Development, Jenny Smyth Licensing Manager Anna McArdle â&#x20AC;&#x201C; Licensing Executive

Tel: 0125 819030 E-mail: jane@jelc.co.uk, mel@jelc.co.uk Website: www.jelc.co.uk Contact: Jane Evans, Melanie Humberstone-Garley

IFL Science Kean House, 6 Kean Street, London, WC2B 4AS Tel: 020 7395 1988 E-mail: mkuprewicz@iflscience.com Website: www.iflscience.com Contact: Michele Kuprewicz

ITV Studios Global Entertainment 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE Tel: 02071573000 E-mail: global.kids@itv.com Website: www.itvstudios.com/merchandise Contact: Anna Viola Maggy Harris Steve Green Christina Lima

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LICENSING SOURCE BOOK EUROPE 2019

Licensing Link Europe 36 Langthorne Street, London, SW6 6JY Tel: 07540122077 / 07921280206 Email: ian@licensinglink.net / chris@licensinglink.net Website: www.licensinglink.net Contact: Ian Wickham / Chris Taday

Magic Light Pictures 4th Floor, 41-42 Foley Street, London, W1W 7TS Tel: 020 7631 1800 Email: licensing@magiclightpictures.com Website: magiclightpictures.com Contact: Aidan Taylor-Goody, Licensing Manager

Mattel UK Mattel House, Vanwall Business Park, Maidenhead, Berkshire, SL6 4UB Tel no: 01628 500200 Email: licensing.uk@mattel.com Web: www.mattel.com Contact: Helen Genia

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 347

Property Listing (of contributors)

MGA Entertainment Inc.

Pink Key Licensing

Main address: 9220 Winnetka Ave. Chatsworth, CA 91311 USA

54 Salters, Bishopâ&#x20AC;&#x2122;s Stortford, Hertfordshire, CM23 4NX

Tel: (818) 894 2525 Email: sfletcher@mgae.com Website: www.mgae.com Contact: Sarah Fletcher

Tel: 01279 505455 Email: richard@pinkkey.co.uk Website: www.pinkkey.co.uk Contact: Richard Pink, Nancy Jones

MGA Entertainment UK

The Pokemon Company International

50 Presley Way, Crownhill, Milton Keynes, Bucks, MK8 0ES

3rd Floor Building 10, Chiswick Business Park, 566 Chiswick High Road, London W4 5XS

Tel: 01908 268480 Email: sfletcher@mgae.com Website: www.mgae.com Contact: Sarah Fletcher

Tel: 0207 381 7000 Email: m.galante@pokemon.com, h.mcqueen@pokemon.com Website: www.pokemon.com Contact: Mathieu Galante

Natural History Museum Cromwell Road, London, SW7 5BD Tel: 02079425652 Email: m.lister@nhm.ac.uk Website: www.nhm.ac.uk/ Contact: Maxine Lister, Head of Licensing

Penguin Ventures

Riverside Brands 10 Riverside Yard, Riverside Road, London, SW17 0BB Tel: 07775 903 223 Email: ashley@riversidebrands.co.uk Website: www.riversidebrands.co.uk Contact: Ashley Holman

Penguin Random House 80 Strand, London, WC2R 0RL Email: penguin.ventures@penguinrandomhous e.co.uk Website: www.penguinlicensing.com

LICENSING SOURCE BOOK EUROPE 2019

347

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Property Listing (of contributors)

Royal Horticultural Society (RHS) 80 Vincent Square, London, SW1P 2PE Tel: 01483 224234 Email: Licensing@rhs.org.uk Website: www.rhs.org.uk/shop/licensedproducts Contact: Cathy Snow, Liz Judson

Sanrio

SEGA 27 Great West Road, Brentford, TW8 9BW Tel: 0208 995 3399Email: jason.rice@sega.co.uk anoulay.tsai@segaamerica.com Shigefumi.tanzawa@sega.com Contact: Jason Rice (Europe, Middle East & Africa), Anoulay Tsai (US, Canada & Latin America), Shigefumi Tanzawa (Rest of the World)

Units 3-4, The Grain Stores, 70 Weston Street, London, SE13 QH

Sony Interactive Entertainment Europe

Tel: 020 7407 6201 Email: licensing@sanriolicense.com Website: www.sanrio.eu & www.mrmen.com Contact: Sabrina Segalov, Senior Licensing Manager Giovanna Sanzo, Licensing Director

Email: Judy.Ward@sony.com Mark.Howsen@sony.com Contact: Judy Ward Mark Howsen

Science Museum Group Exhibition Road, London, SW7 2DD Tel: 020 7942 4479 Email: licensing@sciencemuseum.ac.uk Website: www.sciencemuseumgroup.org.uk/ourservices/license-our-brand/ Contact: Zuzi Wojciechowska

10 Great Marlborough Street, London, W1F 7LP

Start Licensing 42 Beverley Road, Worcester Park, Surrey, KT4 8LX Tel: 0208 337 7958 http://twitter.com/StartLicensing Contact: Ian Downes

The Jockey Club The Jockey Club head office, 75 High Holborn, London, WC1V 6LS Tel: +44 (0) 203 784 2796 +44 (0) 7989 940181 Email: licencing@thejockeyclub.co.uk Website: www.thejockeyclub.co.uk Contact: Claire Potter

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Property Listing (of contributors)

Tottenham Hotspur Lilywhite House, 782 High Road, London, N17 0BX Tel: 0208 365 5117 Email: gary.jacobson@tottenhamhotspur.com Website: tottenhamhotspur.com Contact: Gary Jacobson – Brand Licensing Manager

Those Licensing People No 1 St Peters Hall, The Calls, Leeds, LS2 7EF Tel: 07540079190 Email: leah@thoselicensingpeople.com Website: www.thoselicensingpeople.com Contact: Russell Dever Leah Dever

Universal Brand Development 1 Central Saint Giles, London, WC2H 8NU

Website: walker.co.uk Contact: Pindy O'Brien (Licensing & Retail Development Director, Key Franchises)

Warner Bros. Consumer Products 98 Theobalds Road, London, WC1X 8WB Tel: 020 7984 5000 Email: shane.sweeney@warnerbros.com pindy.o’brien@walker.co.uk Website: www.warnerbros.com Contact: Shane Sweeney, PA to Rachel Wakely

Weird Lime Office 5, The Coach House, Desford Hall, Desford, Leicester, LE9 9JJ Tel: 0116 2620840 Email: sarah@weirdlime.co.uk studio@weirdlime.co.uk Website: www.weirdlime.co.uk Contact: Sarah Ann Camp

Email: abbie.burrows@nbcuni.com Website: www.universalbranddevelopment.com Contact: Abbie Burrows

WildBrain

Walker Books

Email: licensing@wildbrain.com Website: www.wildbrain.com Contact: Rachel Taylor, commercial director

87 Vauxhall Walk, Lambeth, London SE11 5HJ

183 Eversholt Street, London, NW1 1BU

Tel: 0207 396 2410 Email: Licensing@walker.co.uk pindy.o’brien@walker.co.uk

LICENSING SOURCE BOOK EUROPE 2019

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Property Listing (of contributors)

Baby Boop - Allsorts Licensing Back to the Future - The Universal Vault

Aardman Animations - Start Licensing

Backstreet Boys - Global Merchandising

Action Man - Hasbro Consumer Products

Services

Adult Swim - Cartoon Network

Bad Meets Evil - Bravado International

Adventure Time - Cartoon Network

Group

All Creatures - Carte Blanche Group

Bagpuss - Coolabi Group

Alice Cooper - Global Merchandising

Banana Boat - Brandgenuity

Services

Banqueting House (Whitehall) - Historic

American Gods - Fremantle

Royal Palaces

Amy Winehouse - Bravado International

Barbarian - DRi Licensing

Group

Barbie - Mattel UK

Angry Birds - Bulldog Licensing

Baywatch - Fremantle

Animal Planet - Discovery Inc

Beach Boys - Bravado International Group

Anthony Browne - Walker Books

Beano - Beano Studios

Anthrax - Global Merchandising Services

Beast Quest - Coolabi Group

A Perfect Circle - Global Merchandising

Belly - Bravado International Group

Services

Ben & Hollyâ&#x20AC;&#x2122;s Little Kingdom -

Ape Escape - Sony Interactive

Entertainment One

Entertainment Europe

Ben 10 - Cartoon Network

Apple and Onion - Cartoon Network

Best Friends - Brandgenuity

Ariana Grande - Bravado International

Betty Boop - Allsorts Licensing

Group

Billie Eilish - Bravado International Group

Arm & Hammer - Brandgenuity

Bing - Acamar Films

Arsenal Football Club - Arsenal Football

Birds Of A Feather - Fremantle

Club

Black Sabbath - Bravado International

Asterix - Start Licensing

Group

Aunty Acid - Godlen Goose

Black Veil Brides - Bravado International

Avicii - Bravado International Group

Group Blankety Blank - Fremantle

Bleed From Within - Bravado International Group

BabyRiki - Licensing Link Europe

Blitz & Bob - Boat Rocker Studios

Babybel - Pink Key Licensing

Blockbusters - Fremantle

350

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Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 351

Property Listing (of contributors) Bloodborne - Sony Interactive

Entertainment

Entertainment Europe

Care Bears - Bulldog Licensing

Blue Note - Bravado International Group

CatCoq - Start Licensing

Blythe - Hasbro Consumer Products

Chantel Jeffires - Bravado International

BMW - Brandgenuity

Group

Boofle - DRi Licensing

Chelsea FC - Chelsea FC

Boss Baby - Universal Brand

Cher Lloyd - Bravado International

Developnent

Group

Boursin - Pink Key Licensing

Children Of Bodom - Bravado

Boyzone - Bravado International Group

International Group

Brandon Flowers - Bravado International

Chic & Love - Licensing Link Europe

Group

Chucky - The Universal Vault

Bratz - MGA Entertainment

Ciry Morgue - Bravado International

Bridesmaids - The Universal Vault

Group

Britainâ&#x20AC;&#x2122;s Got Talent - Fremantle

City Girls - Bravado International Group

Britvic Soft Drinks - Start Licensing

Clangers - Coolabi Group

Brockhampton - Bravado International

Clarence - Cartoon Network

Group

Claude - Start Licensing

Bros - Bravado International Group

Cluedo - Hasbro Consumer Products

Bryson Tiller - Bravado International

Colmanâ&#x20AC;&#x2122;s Vintage - Pink Key Licensing

Group

Company of Heroes - SEGA Europe

Buckcherry - Bravado International

Corona - Brandgenuity

Group

Courage the Cowardly Dog - Cartoon

Budweiser - Brandgenuity

Network

Build a Bear Workshop - Licensing Link

Cow and chicken - Cartoon Network

Europe

Craig David - Bravado International

Bulldog Tools - Bulldog Licensing

Group

Bullseye - Bulldog Licensing

Creature of the Black Lagoon - The Universal Vault

Crossfaith - Bravado International Group

Call My Bluff - Fremantle

Claude - Start Licensing

Caillou - WildBrain

Courage the Cowardly Dog - Cartoon

Captain Scarlet - ITV Studios Global

Network

Clarence - Cartoon Network

LICENSING SOURCE BOOK EUROPE 2019

351

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 352

Property Listing (of contributors) Cow and chicken - Cartoon Network

Entertainment Europe

Craig David - Bravado International

Detroit: Become Human - Sony

Group

Interactive Entertainment Europe

Crate Creatures Surprise - MGA

Dexters Laboratory - Cartoon Network

Entertainment

Dimmu Borgir - Bravado International

Crimestoppers - JELC

Group

Crossfaith - Bravado International Group

Dino Ranch - Boat Rocker Studios

Cuphead - Allsorts Licesning

Diplo - Bravado International Group Discovery - Discovery Inc

Discovery #Mindblown - Discovery Inc

Dangerkids - Bravado International

Discovery Expedition - Discovery Inc

Group

DMAX - Discovery Inc

Danger Mouse - Boat Rocker Studios

Dojo Battle - MGA Entertainment

Danielle Bradbery - Bravado

Doko Demo Issyo - Sony Interactive

International Group

Entertainment Europe

Dappy - Bravado International Group

Dracula - The Universal Vault

Days Gone - Sony Interactive

Dreams - Sony Interactive Entertainment

Entertainment Europe

Europe

DC Comics - Warner Bros. Consumer

Driveclub - Sony Interactive

Products

Entertainment Europe

Death Stranding - Sony Interactive

Dungeons & Dragons - Hasbro

Entertainment Europe

Consumer Products

Discovery Adventures - Discovery Inc

Def Leppard - Bravado International Group Del Monte - Golden Goose

Dennis & Gnasher: Unleashed - Beano

EA - Bulldog Licensing

Studios

Ed Stafford - Brandgenuity

Dermot Kennedy Bravado International

Edge - Brandgenuity

Group

Edward Monkton - DRi Licensing

Desiigner - Bravado International Group

Elbow - Bravado International Group

Despicable Me and Minions Franchise -

Elton John - Bravado International Group

Universal Brand Developnent

Emeli Sande - Bravado International

Destruction Derby - Sony Interactive

Group

352

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 353

Property Listing (of contributors) Eminem - Bravado International Group

Europe

emoji® - emoji company

Frankenstein - The Universal Vault

emoji® - Bravado International Group

Freddie Mercury - Bravado International

Enchantimals - Mattel UK

Group

Endless Universe

French Montana - Bravado International

Enid Blyton - Bulldog Licensing

Group

Eric B. & Rakim - Bravado International

Fruit Shoot - Start Licensing

Group

Fun with Spot - Penguin Ventures

Escape To The Country - Fremantle

Fungus the Bogeyman - The Copyrights

E.T - The Universal Vault

Group

Eurosport - Discovery Inc

Furby - Hasbro Consumer Products

Family Fortunes - Fremantle

Garbage Pail Kids - Bulldog Licensing

Fast and Furious - Universal Brand

Gary Barlow - Bravado International

Development

Group

Fast ‘n’ Loud - Discovery Inc

Gigantosaurus - Riverside Brands

Father Christmas - Copyrights Group

GI Joe - Hasbro Consumer Products

Feather - Fremantle

Giraffes Can’t Dance - Coolabi Group

Feisty Pets - Caroline Mickler

God of War - Sony Interactive

Fifty Shades of Grey - Caroline Mickler

Entertainment Europe

Fireman Sam - Mattel UK

Gold Rush - Discovery Inc

Fisher-Price - Mattel UK

Good Witch - ITV Studios Global

Five Seconds of Summer - Bravado

Entertainment

International Group

Gran Turismo - Sony Interactive

Flash Gordon Movie - Allsorts Licesning

Entertainment Europe

Flower Fairies - Penguin Ventures

Grand Designs - Fremantle

Florence & The Machine - Bravado

Gravity Rush - Sony Interactive

International Group

Entertainment Europe

Flying Scotsman - Science Museum

Grazia - Brandgenuity

Group

Great Railway Journeys - Fremantle

Football Manager - SEGA Europe

Greenwich Polo Club - Copyrights Group

Football’s Coming Home - Licensing Link

Greta Van Fleet - Bravado International

LICENSING SOURCE BOOK EUROPE 2019

353

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 354

Property Listing (of contributors) Guess How Much I Love You - Walker

Books

I am Weasel - Cartoon Network

Guns N' Roses - Bravado International

Ico - Sony Interactive Entertainment

Group

Europe

Group

IFLScience - Licensing Link

Europe/IFLScience I Like Birds - JELC

Hagar The Horrible - Allsorts Licesning

Imagine Dragons - Bravado International

Hampton Court Palace - Historic Royal

Group

Palaces

Infamous - Sony Interactive

Hamsta - Allsorts Licesning

Entertainment Europe

Hank Williams - Bravado International

Invizimals - Sony Interactive

Group

Entertainment Europe

Hasbro Gaming - Hasbro Consumer

In the Night Garden - WildBrain

Products

Inspector Gadget - WildBrain

Hawaiian Tropic - Brandgenuity Hey Grandude - Caroline Mickler

Hillsborough Castle - Historic Royal

J20 - Start Licensing

Palaces

Jackie Evancho - Bravado International

Holly Hobbie - Bulldog Licensing

Group

Hotchpotch - Carte Blanche Group

Jack and Dexter - Sony Interactive

Horrid Henry - Caroline Mickler

Entertainment Europe

Horizon Zero Dawn - Sony Interactive

James Brown - Walker Books

Entertainment Europe

Jamiroquai - Bravado International

Hot Wheels - Mattel UK

Group

How To Train Your Dragon - Universal

Jane Asher - Pink Key Licensing

Brand Development

JAWS - The Universal Vault

Hunchback of Notre Dame - The

Jem - Hasbro Consumer Products

Universal Vault

Jeremih - Bravado International Group

Hurrah For Gin - Riverside Brands

Jessie J - Bravado International Group

Hello Kitty - Sanrio

Jhene Aiko - Bravado International Group

354

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 355

Property Listing (of contributors) J.K. Rowlingâ&#x20AC;&#x2122;s Wizarding World - Warner

Kingdom Force - Boat Rocker Studios

Bros. Consumer Products

King Daimond - Bravado International

Job For A Cowboy - Bravado

Group

International Group

Kiss - Bravado International Group

Johnny Bravo - Cartoon Network

Knight Rider - The Universal Vault

Journey - Sony Interactive

Kreator - Bravado International Group

Entertainment Europe

Kung Fu Panda - DreamWorks Heritage

Julie Dodsworth - Start Licensing Jurassic Park Franchise - Universal Brand Development Jurassic World Franchise - Universal Brand Development Justin Bieber - Bravado International Group

Ladybird Books for Grown-up -: Penguin Ventures Ladybird Books The Vintage Collection Penguin Ventures Lady Gaga - Bravado International

K Kacy Hill - Bravado International Group Kanye West - Bravado International Group Kasabian - Bravado International Group Kendra Dandyâ&#x20AC;&#x2122;s Bouffants and Broken Hearts - Start Licensing Kensington Palace - Historic Royal Palaces Kew Palace - Historic Royal Palaces Kid Cudi - Bravado International Group KidsCast - Those Licensing People Killers - Bravado International Group Killswitch Engage - Bravado International Group Killzone - Sony Interactive Entertainment Europe Kindi Kids - Bulldog Licensing

Group Lalaloopsy - MGA Entertainment Land of Lost Content - Start Licensing Larva - Riverside Brands Leffe - Brandgenuity Lemmings - Sony Interactive Entertainment Europe LEVC - Bulldog Licensing Life - Bulldog Licensing Lil Wayne - Bravado International Group Lil Yachty - Bravado International Group LittleBig Planet - Sony Interactive Entertainment Europe Little Tikes - MGA Entertainment LMFAO - Bravado International Group Loco Roco - Sony Interactive Entertainment Europe L.O.L Surprise! - MGA Entertainment L.O.L Surprise! O.M.G - MGA Entertainment LICENSING SOURCE BOOK EUROPE 2019

355

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 356

Property Listing (of contributors) Looney Tunes - Warner Bros. Consumer

Migos - Bravado International Group

Products

Miraculous - Bulldog Licensing

Lordâ&#x20AC;&#x2122;s The Home of Cricket - Caroline

Molang - Licensing Link Europe

Mickler

Monchichi - Licensing Link Europe

Love Actually - The Universal Vault

Monopoly - Hasbro Consumer Products

Love Monster - Boat Rocker Studios

Monty Python - Bravado International

Lucy Cousins - Walker Books

Group Moomin - Caroline Mickler

Morph - Start Licensing

Machine Gun Kelly - Bravado

Mr Men Little Miss - Licensing Link

International Group

Europe

Madagascar - DreamWorks Heritage

Mr Panda - Magic Light Pictures

Developnent

Mr Pickles - Cartoon Network

Magic! - Bravado International Group

Murdoch Mysteries - ITV Studios Global

Maisy - Walker Books

Entertainment

Malcolm X - Bravado International Group

Muse - Bravado International Group

Magic: The Gathering - Hasbro

Mush-Mush & the Mushables -

Consumer Products

Copyrights Group

Magic 8 Ball - Mattel UK

My Blue Nose Friends - Carte Blanche

Manic Street Preachers - Bravado

Group

International Group

My Dinky Bear - Carte Blanche Group

Mary J. Blige - Bravado International

My Little Pony - Hasbro Consumer

Group

Products

Mother & Baby - Golden Goose

Masters of the Universe - Mattel UK Match Attax - Bulldog Licensing Me To You - Carte Blanche Group

Medieval - Sony Interactive

Nadiya Hussain - Start Licensing

Entertainment Europe

National Railway Museum - Science

Menâ&#x20AC;&#x2122;s Health - Golden Goose

Museum Group

Mercyful Fate - Bravado International

Natural History Museum - Natural History

Group

Museum

Miami Vice - The Universal Vault

Nas - Bravado International Group

Miffy - DRi Licensing

Nav - Bravado International Group

356

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 357

Property Listing (of contributors) Neighbours - Fremantle

Group

Nerf - Hasbro Consumer Products

Peter Rabbit™ - Penguin Ventures

Never Mind The Buzzcocks - Fremantle

Peter Rabbit™ The Movie - Penguin

NFLPA - Brandgenuity

Ventures

Nicki Minaj - Bravado International Group

Peter Rabbit™ TV - Penguin Ventures

Noddy - Classc Media

PEZ - Licensing Link Europe

North Coast 500 - Licensing Link Europe

Phantom of the Opera - The Universal

Num Noms - MGA Entertainment

Vault Pikmi Pops - Bulldog Licensing

Pip & Posy - Magic Light Pictures

Obelix - Start Licensing

Pirata and Capitano - Licensing Link

Olive Oyl - Allsorts Licesning

Europe

Olobob Top - Those Licensing People

Pixie Lott - Bravado International Group

OMG Girlz - Bravado International Group

PJ Masks - Entertainment One

OOKS - Weird Lime

Planet Fitness - Brandgenuity

Orianthi - Bravado International Group

Playboi Carti - Bravado International

Original Storm Trooper - Golden Goose

Group

Owl City - Bravado International Group

Play-Doh - Hasbro Consumer Products

Oxi Clean - Brandgenuity

Playtex - Brandgenuity

PIL - Bravado International Group

Play Your Cards Right - Fremantle

Pokémon - The Pokémon Company

Paddington - Bravado International

Poldark - ITV Studios Global

Group

Entertainment

Paddington Bear - The Copyrights Group

Polly Pocket - Mattel UK

Pantera - Bravado International Group

Popeye and The Phantom - Allsorts

Pantone - Licensing Link Europe

Licesning

Paul Weller - Bravado International

Pop Pop Hair Surprise! - MGA

Group

Entertainment

Penguins of Madagascar - DreamWorks

Poppycat - Coolabi Group

Heritage

Poopsie Slime Surprise - MGA

Peppa Pig - Entertainment One

Entertainment

Pet Shop Boys - Bravado International

Postman Pat - Classic Media

International

LICENSING SOURCE BOOK EUROPE 2019

357

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 358

Property Listing (of contributors) Post Malone - Bravado International

Group

Rick and Morty - Cartoon Network

Power Players - Bulldog Licensing

Ricky Zoom - Entertainment One

Power Rangers - Hasbro Consumer

Ringo Starr - Bravado International

Products

Group

Primal Scream - Bravado International

Rita Ora - Bravado International Group

Group

Roald Dahl - DRi Licensing

Prince - Bravado International Group

Robinson's Squashes - Start Licensing

Pringles - Pink Key Licensing

Robozuna - ITV Studios Global

Project Mc2 - MGA Entertainment

Entertainment

Psy - Bravado International Group

Rod Stewart - Bravado International

Pure - Brandgenuity

Group

Purple Ronnie - Coolabi Group

Ronan Keating - Bravado International

Pusha T - Bravado International Group

Group

Puss in Boots - DreamWorks Heritage

Ronnie Wood - Bravado International

Group

QI - Fremantle

People

Queen - Bravado International Group

Room on the Broom - Magic Light Pictures

Roobarb and Custard - Those Licensing

Route 66 - Bulldog Licensing

Royal Horticultural Society (RHS) - Royal

Rachael Hale - Start Licensing

Rupert Bear - Classic Media

Rae Sremmurd - Bravado International

Run DMC - Bravado International Group

Group

Ruthless Records - Bravado International

Rainbocorns - Riverside Brands

Group

Ratchet and Clank - Sony Interactive

R Whiteâ&#x20AC;&#x2122;s Lemonade - Start Licensing

Horticultural Society (RHS)

Entertainment Europe Razorlight - Bravado International Group Remy & Boo - Boat Rocker Studios

Resistance - Sony Interactive

Sabrina Claudio - Bravado International

Entertainment Europe

Group

Rhino Rugby - Start Licensing

SafetySuit - Bravado International Group

Rich The Kid - Bravado International

Sam Smith - Bravado International Group

358

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 359

Property Listing (of contributors) Samurai Jack - Cartoon Network

Slipknot - Bravado International Group

Say Yes to the Dress - Discovery Inc

SLUSH PUPPIE - Pink Key Licensing

Saved By The Bell - The Universal Vault

Sly Cooper - Sony Interactive

Scarface - The Universal Vault

Entertainment Europe

Science Museum - Science Museum

SOCOM: Navy Seals - Sony Interactive

Group

Entertainment Europe

Schittâ&#x20AC;&#x2122;s Creek - ITV Studios Global

Sonic Boom - SEGA Europe

Entertainment

Sonic The Hedgehog - SEGA Europe

Scooby Doo - Warner Bros. Consumer

Space: 1999 - ITV Studios Global

Products

Entertainment

Scrabble - Mattel UK

Spandau Ballet - Bravado International

Scream Street - Coolabi Group

Group

SEGA Retro games collection - SEGA

Springlings Surprise - MGA

Europe

Entertainment

SEGA Console Collection - SEGA Europe

Spirit: Riding Free - Universal Brand

Selena Gomez - Bravado International

Development

Group

Steflon Don Bravado International Group

Sesame Street - Bulldog Licensing

Stella Artois - Brandgenuity

Sex Pistols - Bravado International Group

Steve Angello - Bravado International

Shadow of the Colossus - Sony

Group

Interactive Entertainment Europe

Steven Universe - Cartoon Network

Shaun the Sheep - Start Licensing

Stick Man - Magic Light Pictures

Shawn Mendes - Bravado International

Stickle Bricks - Hasbro Consumer

Group

Products

Sheck Wes - Bravado International

Stingray - ITV Studios Global

Group

Entertainment

Shopkins - Bulldog Licensing

Stretch Armstrong - Hasbro Consumer

Shrek - DreamWorks Heritage

Products

Sigrid Bravado International Group

Style Council - Bravado International Group

Ski Mask The Slump God - Bravado

Subbuteo - Hasbro Consumer Products

International Group

Supermarket Sweep - Fremantle

Skylar Grey - Bravado International Group

Syphon Filter - Sony Interactive

Sleepwave - Bravado International Group

Entertainment Europe

LICENSING SOURCE BOOK EUROPE 2019

359

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 360

Property Listing (of contributors)

The Last Guardian - Sony Interactive Entertainment Europe

10.k Caash - Bravado International Group

Tekashi 69 - Bravado International Group

Take That - Bravado International Group

The Last of Us 1 & 2 - Sony Interactive

Tango - Start Licensing

Entertainment Europe

Tearaway - Sony Interactive

The Laughing Cow - Pink Key Licensing

Entertainment Europe

The Little Prince - Those Licensing

Tekashi 69 - Bravado International Group

People

Teletubbies - WildBrain

The Magic Roundabout - Those Licensing

Ten Minutes to Bed - Penguin Ventures

People

That’s not my… - Bulldog Licensing

The Mummy - The Universal Vault

The 1975 - Bravado International Group

The National Gallery - JELC

The Amazing World of Gumball - Cartoon

The Next Step - Boat Rocker Studios

Network

The Order 1886 - Sony Interactive

ßThe Beatles - Caroline Mickler

Entertainment Europe

The Breakfast Club - The Universal Vault

The Original Moj Moj - MGA

The Bride of Frankenstein - The Universal

Entertainment

Vault

The PowerPuff Girls - Cartoon Network

The Country Diary of an Edwardian Lady

The Price Is Right - Fremantle

- The Copyrights Group

The Prisoner - ITV Studios Global

The Deep - Licensing Link Europe

Entertainment

The Getaway - Sony Interactive

The Rolling Stones - Bravado

Entertainment Europe

International Group

The Gruffalo - Magic Light Pictures

The Rubbish World of Dave Spud - ITV

The Grinch - The Universal Vault

Studios Global Entertainment

The Hangrees - MGA Entertainment

The Secret Life of Pets - Universal Brand

The Happos Family - Cartoon Network

Development

The Happy News - DRi Licensing

The Snail and the Whale - Magic Light

The Highway Rat - Magic Light Pictures

Pictures

The Invisible Man - The Universal Vault

The Snowman™ - Penguin Ventures

The Jam - Bravado International Group

The Snowman™ and the Snowdog -

The Jockey Club - The Jockey Club

Penguin Ventures

360

LICENSING SOURCE BOOK EUROPE 2019

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 361

Property Listing (of contributors) The Sooty Show - Those Licensing

Trippie Redd - Bravado International

People

Group

The Struts - Bravado International Group

Trolls Franchise - The Universal Vault

The Tide - Bravado International Group

Trollhunters - The Universal Vault

The Weeknd - Bravado International

Tupac Shakur - Bravado International

Group

The Who - Bravado International Group

Twirlywoos - WildBrain

The Wolf Man - The Universal Vault

Twisted Metal - Sony Interactive

Thomas & Friends - Mattel UK

Entertainment Europe

Through The Keyhole - Fremantle

Tyga - Bravado International Group

Thunderbirds - ITV Studios Global

Thunderbirds Are Go - ITV Studios Global

Entertainment

UFO - ITV Studios Global Entertainment

Timmy Time - Start Licensing

UNBOXED - MGA Entertainment

Tiny Tatty Teddy - Carte Blanche Group

Uncharted - Sony Interactive

TLC - Discovery Inc

Entertainment Europe

Tom and Jerry - Warner Bros. Consumer

Uncle Grandpa - Cartoon Network

Products

University of Oxford - Brandgenuity

Toni Braxton - Bravado International

Usher - Bravado International Group

Entertainment

Group

Top Class - ITV Studios Global

Entertainment

Van Gogh Museum - Licensing Link

Total War - SEGA Europe

Europe

Tottenham Hotspur - Tottenham Hotspur

Verve Records - Bravado International

Tower of London - Historic Royal Palaces

Group

Transformers - Hasbro Consumer

Victoria - ITV Studios Global

Products

Entertainment

Travis Scott - Bravado International

Village People - ITV Studios Global

Group

Entertainment

Treasure X - Bulldog Licensing

Vince Staples - Bravado International

Tonka - Hasbro Consumer Products

LICENSING SOURCE BOOK EUROPE 2019

361

Listings Autumn 2019_muk.qxp_Layout 1 18/09/2019 13:35 Page 362

Property Listing (of contributors) Group

Entertainment Europe

Vintage Kellogg’s - Pink Key Licensing

Women’s Health - Golden Goose

Violent Veg - Carte Blanche Group VIRO Rides - MGA Entertainment Volbeat - Bravado International Group

X XXXTentacion - Bravado International Group

W Wallace & Gromit - Start Licensing

Warriors - Coolabi Group

Yakuza - SEGA Europe

Watership Down - ITV Studios Global

Years and Years - Bravado International

Entertainment

Group

We Bare Bears - Cartoon Network

Yelawolf - Bravado International Group

We're Going On A Bear Hunt - Walker

Yellow Submarine - Caroline Mickler

Books

Young Jeezy - Bravado International

Wet Ones - Brandgenuity

Group

Where’s Wally - Classic Media

Yungblud - Bravado International Group

Westlife - Bravado International Group

Group

White Castle - Brandgenuity

Zafari - Bulldog Licensing

Whitney Houston - Bravado International

Zapf Creation - MGA Entertainment

Group

Zog - Magic Light Pictures

Wild - Sony Interactive Entertainment

Zuma the Dog Weird Lime

While She Sleeps - Bravado International

Europe Wildlife Photographer of the Year Natural History Museum Willie Nelson - Bravado International Group Willo the Wisp - Those Licensing People WipEout. - Sony Interactive

362

LICENSING SOURCE BOOK EUROPE 2019

Charity Fundraising Event for the Light Fund The Southern

Light Fund Quiz Thomas Lord Suite

Thursday 21st November 2019 Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts at 7.00pm - Quiz ends approx 10.30pm

FOR BACS PLEASE CONTACT RBEAIRD@LICENSING.ORG

Please email to: Caroline High caroline@boatrocker.com Boat Rocker Studios 44 Whitfield Street London, W1T 2RH

Please ensure cheques are made payable to The Light Fund

036_LSB_Autumn_2019.indd 36

02/09/2019 08:33

Character Clothing Specialists