Speeding into retail – just some

SPEED DEMONS

A wide variety of retailers are marking the 30th anniversary of Sonic the Hedgehog both instore and online.

A full greeting cards range launched earlier this year in the UK, Australia and North America featuring both Classic and Modern Sonic. SEGA-specific social posts, an email campaign and a competition were also planned for the 30th anniversary.

Zavvi is celebrating 30 years of Sonic with a ‘dash, jump and spin’ with its new The Emerald Club collection. The range features fan favourite characters across clothing, homeware and accessories. Sonic also takes centre stage on a pair of limited edition Akedo high tops.

Supporting the growth of the toy range Smyths have launched a Sonic landing page, in addition, they have plans for a social media and email campaign ahead of the launch of Sonic Colours Ultimate in September.

To mark 30 years of the blue blur,

SEGA has launched a special edition anniversary collection.

Designed with an iconic 30th anniversary logo and released in a range of apparel, accessories and homeware, this is a must for all fans.

Following the success of boys day and nightwear Sonic was added to Next’s ‘mini me’ programme with a t-shirt spanning all size ranges, from 18months to an adults 5XL. Tu continue to support the brand with more apparel, accessories and footwear for both kids and adults coinciding with the release of Sonic Colours Ultimate this Autumn. The toy aisle will also welcome Jakks Pacific’s 4” figure and 9” plush.

New for this year, Sonic will feature in Boots Christmas selection! The range includes a mix of mens lounge pants, socks and slippers from Misirli and mugs from Fizz Creations.

Autumn will see the retailer extend its current range of kids’ nightwear to include kids daywear, adults day and nightwear, bedding and soft furnishings, as well as the toy range from Jakks Pacific.

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