18-19_SONIC Retail_GF_v2.qxp_NEW LSB 2008 GRID 03/08/2021 14:42 Page 1
RETAIL
SPEED DEMONS A wide variety of retailers are marking the 30th anniversary of Sonic the Hedgehog both instore and online.
A full greeting cards range launched earlier this year in the UK, Australia and North America featuring both Classic and Modern Sonic. SEGA-specific social posts, an email campaign and a competition were also planned for the 30th anniversary.
Zavvi is celebrating 30 years of Sonic with a ‘dash, jump and spin’ with its new The Emerald Club collection. The range features fan favourite characters across clothing, homeware and accessories. Sonic also takes centre stage on a pair of limited edition Akedo high tops.
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