An all-around entertainer – we

AN ALL-AROUND ENTERTAINER

All of Sonic’s key personality traits have been translated across many mediums –from the character’s gaming heartland, through to the Hollywood Big Screen and, in 2022, in a new animated adventure on Netflix.

Early 2020 saw Sonic the Hedgehog transfer his talents onto the big screen, starring in an action/adventure comedy alongside big Hollywood names including Jim Carrey and James Marsden. The film was a runaway hit with cinema audiences, making over US$300 million at the box office, with production now underway for a sequel for

release

in 2022. “Sonic has transcended so many mediums of entertainment since his video game debut in 1991, and when we were approached by Paramount, we were thrilled to deliver Sonic to fans in previously uncharted territory,” SEGA America’s chief brand officer, Ivo Gerscovich. “It’s a privilege to be able to bring his character to a multitude of platforms, and we are always looking to take on new adventures with our dedicated fanbase.

“We knew that Sonic would touch the hearts of many by being in a film, while also marking a new milestone for the Sonic brand and solidifying his reputation as a pop culture icon.”

While details on Sonic the Hedgehog 2 are being kept tightly under wraps for now, Ivo is looking forward to the continued expansion of the franchise on the big screen.

“One of our main goals at SEGA is to continue building upon the experiences and platforms available within the Sonic brand to open the beloved hedgehog to new audiences, and we always strive to meet this goal in new and exciting ways. “We think that the movie, along with other recent initiatives, served this purpose, and we hope that we can expand even further with the 2022 release of Sonic the Hedgehog 2.”

BLUE IS THE COLOUR

Games are undoubtedly Sonic’s heartland and since his first appearance back in 1991, the character has kept gamers entertained across numerous platforms, notching up over 1.14 billion game units sold and downloaded to date.

“All of Sonic’s key personality traits have been translated across mediums, but that’s true, games are where it all began!” says Ivo. “We know our core audience really has an affinity for the playable version of Sonic, so we do our best to stay true to what fans are expecting and deliver the

Blue Blur they’ve come to know and love.”

SEGA revealed earlier this year that Sonic Colours: Ultimate would be arriving on 7

September on current generation consoles and PC, with Ivo saying the company

“couldn’t be more excited to bring the title to our fan base”.

In addition, the character will also be making appearances in other popular games such as Minecraft and Two Point Hospital, while fans can also expect a slew of mobile game updates.

PRIME TIME

Netflix, SEGA America and WildBrain are working on a new animated adventure – Sonic Prime – set to premiere worldwide in 2022.

The series will be animated at WildBrain’s Vancouver studio, with SEGA and WildBrain jointly participating across production, distribution and licensing. Man of Action Entertainment – the creator of Ben 10 and the characters and team in Big Hero 6 – is on board as showrunner and executive producer for the 24 episode series.

“Sonic Prime will expand awareness of the franchise by leveraging Netflix’s extremely wide audience,” says Ivo. “It will also bring fans an all-new animated adventure, drawing on the keystones of the

Sonic brand that fans have come to know and love. Fans will journey with Sonic on a high-octane adventure where the fate of a strange new multiverse rests in his gloved hands. But it’s more than a race to save the universe, it’s a journey of self-discovery and redemption.”

NEW game launching 7th September!