10-11_SONIC Movies_Gaming_Animation.qxp_NEW LSB 2008 GRID 03/08/2021 14:24 Page 1
MOVIES, TV & GAMING
AN ALL-AROUND ENTERTAINER All of Sonic’s key personality traits have been translated across many mediums – from the character’s gaming heartland, through to the Hollywood Big Screen and, in 2022, in a new animated adventure on Netflix.
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arly 2020 saw Sonic the Hedgehog transfer his talents onto the big screen, starring in an action/adventure comedy alongside big Hollywood names including Jim Carrey and James Marsden. The film was a runaway hit with cinema audiences, making over US$300 million at the box office, with production now underway for a sequel for release in 2022. “Sonic has transcended so many mediums of entertainment since his video game debut in 1991, and when we were
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approached by Paramount, we were thrilled to deliver Sonic to fans in previously uncharted territory,” SEGA America’s chief brand officer, Ivo Gerscovich. “It’s a privilege to be able to bring his character to a multitude of platforms, and we are always looking to take on new adventures with our dedicated fanbase. “We knew that Sonic would touch the hearts of many by being in a film, while also marking a new milestone for the Sonic brand and solidifying his reputation as a pop culture icon.” While details on Sonic the Hedgehog 2 are being kept tightly under wraps for now, Ivo is looking forward to the continued expansion of the franchise on the big screen. “One of our main goals at SEGA is to continue building upon the experiences and platforms available within the Sonic brand to open the beloved hedgehog to new audiences, and we always strive to meet this goal in new and exciting ways. “We think that the movie, along with other recent initiatives, served this purpose, and we hope that we can expand even further with the 2022 release of Sonic the Hedgehog 2.”
