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Leader I
t’s a brand new year, and the wider world is teetering on the brink of a number of major changes – from the inauguration of the 45th president of the United States of America to the UK Government triggering Article 50. Both could, of course, have implications closer to home for the licensing business. Licensees, licensors and agents have already felt the bite of a fall in the £pound against the $dollar and the euro, and many are bracing themselves for further Brexit-based challenges in 2017. However, when LSB asked several industry faces to share their views in this issue, the feedback we received also highlighted a positive aspect - the squeeze on margins has meant a focus on the strongest selling lines, resulting in tighter ranges more in line with what consumers want. Indeed, this edition is bursting with news on the successes currently being enjoyed across the licensing sector. From StudioCanal and its ambitious plans for Paddington and the emergence of With this issue: MTW Toys, through to the British cs CPLG Classi Museum making in-roads into Special
Left to right: Sam Loveday, Ian Hyder, Jakki Brown and Rob Willis.
China, a thriving animation scene and new trends, including unboxing and The Maker Movement, there are plenty of positives to start the New Year. And another positive comes in the form of The Light Fund reaching the magic £1 million fundraising mark thanks to the generosity of the licensing community. You can read more on pages 22-24 about how it got there and about the charities that will benefit. The diary is already filling up with events for 2017, too. These include the traditional Northern Light Fund get-together, this year being held in Blackpool (on March 23) and with Bulldog Licensing as the headline sponsor, tying in nicely with the agent’s tenth anniversary. And we’ll be celebrating even more success on Thursday, April 27, when the Brand & Lifestyle Licensing Awards (B&LLAs) returns. There’s still time to enter (check out brandlicensingawards.co.uk) – it really is the perfect platform to shout about your achievements. Here’s to a happy, successful and positive 2017 for us all. Jakki Brown, Ian Hyder, Rob Willis, Samantha Loveday, Fiona Pavely, Michelle Board, Keith Pashley and Dave Roberts. The LSB Team
Publication
Publishers of
Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director & Editorial Director Rob Willis - Publishing Director Wordsmiths Extraordinaire - Fiona Pavely, Samantha Loveday, Michelle Board, Keith Pashley and Dave Roberts Mark Grayson – Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2017. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
www.thelicensingsourcebook.co.uk
From baby to toddler to starting school
LICENSING SOURCE BOOK EUROPE 2017
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New for 2017
Magic Light Pictures Ltd +44 (0) 207 631 1800 Daryl Shute, Brand Director www.magiclightpictures.com
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© 2011 Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.
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Contents
What’s Inside? 10-11 Downes & Out 12-15 State of the Nation: Corporate happenings 18-19 Movers & Shakers 22-24 The Light Fund’s £1 million celebration 25 TruffleShuffle’s Pat Wood On The Counterfeit Issue 28-29 Statistical Evidence 30-33 A Sterling Challenge? Industry Commentators ‘Exchange’ Views 34-37 The B&LLAs 2017 – Views From Sponsors 40-43 Top Movies Of 2017 44-45 In Conversation With: StudioCanal 48-51 Retailer Round-up 53 Skinnydip’s Rise To The Top
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54-55 State of the Nation: Nursery 58-61 Marking Milestones – Some Big Anniversaries 64-67 State of the Nation: Preschool 68-71 All The Fun Of The Toy Fairs 74-75 The Rise of Unboxing 76-77 The Maker Movement 78-81 State of the Nation: Schoolers 82-83 BBC Worldwide’s New Set Up 84-87 The Animation Scene 88-91 Focus On: Spring Fair 2017 92-95 Predictions For 2017 From The Licensing Community 96-97 Darran Garnham’s Low down On MTW Toys
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contents
98-99 State of the Nation: Adult 102-105 What’s Happening In The Gaming World 106-108 State of the Nation: Brands
122-223 Licensed Properties Fanfare 224-263 Licensees Showcase 264-275 Listing of Licensed Properties (of advertisers in this issue)
109 Help for Heroes’ Licensing Growth 112-113 The British Museum Makes In-roads In China 114-117 State of the Nation: Sports 118-119 State of the Nation: Art & Design
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Downes & Out
Returns To Sender Ian Downes, managing director of Start Licensing reflects on the similarities between the literary world and licensing. Inset: Authors feel they are getting an unreasonable return on their writing efforts – are there parallels to be drawn with licensing?
Right: Ian Downes (right) with Ashley Holman (Nickelodeon) and Trudi Hayward ITV) at a recent event to mark Danilo’s Trevor Jones’ semi-retirement.
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he Society of Authors and a number of its members have recently been highlighting A recent example I spotted was in Marks and what they feel are the unreasonable terms Spencer. The retailer had heavily discounted that authors are operating under. One thing they (down to 50% off) a range of men's toiletries were highlighting was the relatively meagre featuring brands such as Star Wars and Match of financial rewards authors receive for books they the Day. These were Christmas gift ranges. have written that are being sold through value, The heavy discounting was in the last week of mass or mail order channels. November. The products concerned featured They have identified volume deals where they some innovative NPD, including 3D work and in receive very little per copy sold. the case of Match of Day a washbag covered in Their position is that the financial football pitch 'grass'. It was a great use of returns do not reflect the effort the licensing and some genuine authors put into writing, nor value added represent a fair share of the product revenue. This made me think development. about the return on investment However, all this in licensing. effort was lost in a If you think of licensors, agents blanket discounting and creatives as the ‘authors’ in strategy. This licensing I think there is cause to be seems a shame and concerned that in some situations Above: Blanket discounting, especially somewhat short-sighted to me. there is a decreasing return on in the run-up to Christmas, could be Licensed properties are brands that investment. I have long held the view damaging licensing. bring a ready-made audience and that as the retail and consumer market demand coupled with an ongoing programme of gets tougher, the financial scales are tilting away media activities. Brands like Star Wars and Match from a balanced position with the rights owners of the Day are long term ones with strong losing out. I fear that the value and commercial commercial backing. worth of Intellectual Property is being diminished.
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Downes & Out
As an industry I think we have done a good job of embracing retail and building strong retail relationships across the retail estate, but I don’t think we should lose sight of what licensing is bringing to the table - strong brands which consumers like. We all have targets to reach and we all like seeing our products on shelf but we shouldn't be scared of doing the maths and working out if a deal
Identity Crisis
makes commercial sense. Think of the costs that go into producing films, style guides and promoting a property. Indeed, brand owners and agents are being asked to provide marketing support and investment at retail to effectively buy their way into store. This is in addition to producing and marketing the content. Inset: The VW range of electricals, such as the fridge from Gorenje is a good example of a brand that has invested in a strong style guide.
A connected point here is that I think we are losing a little bit of our licensing identity licensed properties being in the mix of price promotions doesn't help this and I also think the increasing frequency of 'collabs' in categories such as apparel don't help. What was once quite an original promotional and design route seems to be an overplayed hand these days. I am not sure that financially this sort of tie-ups always pay back as one hopes they would. That said there are some noteworthy exceptions to my rule - one recent example being Transport for London's partnership with Mr Men and Little Miss which produced some fantastic design work coupled with a great product range in Paperchase. One way of insulating licensing further is to push on with innovation and creativity in product development. A good example of this is the Volkswagen licensing programme with products such as the range of fridges, toasters and kettles. In my own work Beano has been relaunched recently with more focus on digital activity, but alongside this there has been a new style guide developed designed to reflect the brand's heritage but also to take things forward with a contemporary tone. It reflects that licensing cannot operate in isolation and has to reflect general market trends while being more integrated to core brand activities. A further example of this trend is how design is being developed more closely with specific retailers or partners in a bespoke way. Aardman characters Wallace and Gromit feature in a dedicated ride at Blackpool Pleasure Beach. As you would expect the ride has a gift shop associated with it and following recent meetings Aardman is looking to create a dedicated style guide that reflects the ride and its themes, but also a guide to inspire other licensees. I expect to see more examples of this kind of ‘made to order collab': design being developed with a purpose and a clear return on investment. Related to this I think as an industry we should redouble our efforts to create and develop new business. This is a drum I have banged before. My retail observations of licensed products being sold cheaply are particularly relevant in established categories such as apparel, gifts and accessories. In apparel it is possible that attractive licensing brands are being used as a form of retail clickbait to bring consumers into stores. The outcome is that the value of a licence is not as appreciated as it should be and this may hinder new business development. In other categories there may be a better recognition of the point that licensed properties can be game changers and really create a point of difference. A recent example of this for me was with a new licensee Timberkits; a traditional craft company which has recently taken a Shaun the Sheep licence. One of the company’s motivations was to stretch its retail reach beyond its traditional retailer base but to do so in a respectful way reflecting the company’s heritage. In this instance, a licensed range has opened up conversations with retailers who may have overlooked the company before while Shaun the Sheep also creates fresh NPD impetus and opens up some international opportunities. I think this is an industrywide imperative: selling the potential of licensing to new business sectors and also established companies. New business isn't always about new businesses. Lots of well established brands could benefit from using licenses. LIMA , BLE and the industry could come together on this opportunity creating a focus at BLE each year for a particular business sector. So, let's value our licences and the value of licensing a bit more. Inset: The Wallace and Gromit ride at Blackpool Pleasure beach is spawning dedicated product ranges in the gift shop.
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STATE OF THE NATION: Corporate
The buzz of the biz We may have only just started a New Year, but the licensing business is already shaping up to make 2017 another cracker. From new companies opening their doors through to evergreen brands breaking records, the year is off to a strong start. LSB takes a look at some of the latest happenings.
SEGA enters record books
SEGA’s recent fine art exhibition which took place as part of the 25th anniversary celebrations for Sonic the Hedgehog has scored a Guinness World Record. It has been recognised as the ‘largest fine art exhibition dedicated to one video game character’, further highlighting the popularity of Sonic and underlining what has been a strong year for the brand. Nine artists from around the world produced a total of 25 pieces of fine art, including sculptures, metal-work and paintings inspired by their love of Sonic the Hedgehog, and how the character has been an influence on their lives. The exhibition ran at Castle Fine Art Gallery on South Molton Street, London. Right: The Sonic fine art exhibit was a record breaker.
Coach on board with Felix
Royal waves
Historic Royal Palaces is looking to expand its licensing programme having enjoyed a successful 2016. The independent charity – which looks after the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle – has earmarked a number of areas of particular interest for new business. These include table-top (especially chinaware), luxury toiletries, home fragrances, garden-wear and accessories, heritage food and drink, as well as gifting ranges. Last year, Historic Royal Palaces welcomed GP&J Baker to its portfolio, while celebrating B&LLA Award success for its Hobbs’ spring 2016 collection. High-end jewellery licensee, Clogau, also ran a marketing campaign which included a photo and filming shoot across the palaces.
Universal goes direct Effective from January 1, 2017, NBC Universal has moved to direct management of its business in the UK and Ireland. This will be followed up by direct management in France, Benelux, Germany, Italy and Iberia from July 1, 2017.
Luxury fashion brand Coach has launched a new collaboration with DreamWorks’ Felix the Cat property. The partnership launches as CPLG embarks on an extensive lifestyle driven licensing programme for the brand across EMEA and North America. The Coach collaboration includes 16 lines across women’s ready to wear, handbags, jewellery and soft accessories, all featuring the character. It has launched across 13 global flagship stores, online at Coach.com and high profile department stores such as Bloomingdales, Neiman Marcus and Nordstrom. The range has already garnered celebrity fans, with actress Chloë Moretz pictured with one of the handbags.
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Inset: HRP licensee Clogau shot some of its spring 2016 marketing campaign across the palaces.
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STATE OF THE NATION: Corporate
Molang momentum builds
Licensing Link has brokered a brace of deals for fast growing Kawaii brand, Molang. TOMY UK has signed a pan-European and Australian master toy licence. First products to market will be a range of plush and collectable characters in spring/summer 2017, followed by figures and play-sets in autumn/winter 2017. In addition, Aykroyds and TDP Textiles is on board for nightwear and underwear for children and adults with products launching from spring 2017.
Inset: Millimages’ Molang is starting to build in licensing.
BHS is back The rejuvenated BHS has opened the doors of its new kidswear character shop, with a range of big name brands featured across apparel. The iconic British retailer revealed it was coming back online in September, initially focusing on homewares Above: Minnie Mouse is one of the brands before adding to its line-up. featured by BHS.com. It confirmed that childrenswear would launch as part of its offer in November. Brands including PAW Patrol, Minions, Spider-Man, Thomas & Friends, Frozen, Disney Princess, Sofia, My Little Pony, Minnie Mouse, Hello Kitty, Peppa Pig and Alice in Wonderland feature on product such as sweatshirts, hoodies, dressing gowns, leggings, slippers, pyjamas, dresses and tops.
Changes at Centum
Fast growing Centum Books is rolling out a new structure to support its growth objectives as it enters 2017. Former publishing director, Fiona Macmillan has been promoted to the role of managing director. In addition, Above: Fiona Macmillan Adrian Stimpson has been has stepped up to md at promoted to head of UK sales. Centum Books. Further announcements are due to follow with regard to new personnel in both the publishing and sales teams. The changes follow a period of review at Centum Books, which was brought about by the successful expansion of the business with the launch of sales into Europe. This was led by the opening of Centum France in summer 2016 and the growing portfolio of brands in its publishing programme. The company is also due to develop its range of titles and brands, with a number of new partnerships to be announced shortly.
B&LLAs 2017 open for entries
The deadline for entries and nominations into this year’s Brand & Lifestyle Licensing Awards is February 17. As the event returns for its second year, Brand Licensing Europe is once again on board as the headline sponsor, while trade body LIMA has also pledged its support. In addition, a raft of big name sponsors are backing the event including TLC, Beanstalk, CPLG, Start Licensing, Golden Goose, Pink Key Consulting, Those Licensing People, Happy Jackson, Octane 5, The Smiley Company, Select Licensing and Autumn Fair. The winners of the Brand & Lifestyle Licensing Awards 2017 will be unveiled at a lavish afternoon event held at The Dorchester, Park Lane, London on Thursday April 27 2017, which will be attended by over 400 retailers, licensees, brand owners and licensing representatives. The entry and nomination process is via online submission at brandlicensingawards.co.uk, and you can find out more about this year’s event on pages 34-37.
National Gallery booked up
The National Gallery is continuing to build up its licensing presence, securing a ten-year deal with Hachette Children’s Group and Octopus Publishing. The agreement covers books for both children and adults. Octopus’ Ilex imprint will launch its branded list in spring 2017 including a pair of adult activity titles – a spot the difference puzzle book for grown-ups and a giant dot to dot puzzle book. Meanwhile, Hachette Children’s Group will begin publishing in summer 2017 with a range from artist Paul Thurlby. The first title will be a children’s guide to the gallery. LICENSING SOURCE BOOK EUROPE 2017
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STATE OF THE NATION: Corporate
Above: Make sure you put Thursday March 23 in your diary.
Inset: Finding Dory was one of 12 films to gross more than £30m.
Big screen winners
The UK & Ireland cinema box office notched up its best ever results in 2016 – buoyed by a number of movies supported by significant licensing programmes. According to figures from comScore – the box office tracker – the total for 2016 was £1.32 billion. This is 1.45% higher than in 2015, which finished at £1.31 billion. Some 12 films grossed more than £30 million in the year, compared to eight in 2015. However, 2016 was recorded as a 53-week year (with the final week running December 30-January 5, 2017). Rogue One: A Star Wars Story was the top film of the year, followed by Fantastic Beasts and Where to Find Them. Finding Dory, The Jungle Book, Captain America: Civil War, Batman v Superman and The Secret Life of Pets were also in the top ten.
Bulldog backs Light Fund Blackpool event Bulldog Licensing has pledged its support to the next official fundraising event for industry charity, The Light Fund, signing as headline sponsor for March’s traditional Northern get-together. Bulldog’s Northern Light Fund Event will take place in Blackpool on Thursday, March 23. Rob Corney, group md of Bulldog Licensing, said: “The licensing industry is a community of amazing people and businesses which has supported our continued growth over the last ten years. “To celebrate a decade of business with some of the strongest licensees, retailers and brands in the world, we are delighted to be able to mark our landmark birthday with the industry and, simultaneously support the incredible work of The Light Fund.” Turn to pages 22-24 to find out more about The Light Fund’s recent activities, including hitting the magic £1m.
LEGO Brand Group emerges
The LEGO Group has confirmed it is to establish a new division which will focus on building longterm brand potential. LEGO Brand Group will be headed up by current ceo Jørgen Vig Knudstorp, working in close partnership with deputy chair Thomas Kirk Kristiansen. Above: LEGO Brand is headed up The main remit of the new arm will be Group by Jørgen Vig to protect and develop the LEGO Knudstorp (left). brand and brand-related activities (which includes the LEGOLAND attractions and LEGO Foundation). Bali Padda, currently chief operations officer at the LEGO Group, has been appointed to replace Jørgen as ceo. Meanwhile, the largest LEGO Store in the world opened its doors in London’s Leicester Square just before Christmas. Officially opened by Mayor Sadiq Khan, the store attracted huge crowds.
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Above: SMMEX is now in its 19th year.
SMMEX heads back to Wembley
Sports business show SMMEX returns for its 19th year in March, taking place at Wembley Stadium on March 6. The event provides businesses with a platform to network and strike partnerships with the biggest sports clubs, associations, retailers, tourist attractions, corporate brands and universities from across the UK and beyond. In addition, its popular seminar programme will this year feature speakers from LIMA, Sainsbury’s, The Smiley Company, Saracens and Dassi Bikes among others. Confirmed visitors already include representatives from Tottenham Hotspur, West Ham, RFU and Help for Heroes. You can register online for a free ticket by heading to smmexevent.com.
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STATE OF THE NATION: CorpORATE
Biscuiteers boost
Online retailer Biscuiteers has smashed its crowdfunding target. The company – which creates a wide range of products including biscuits, chocolates, cakes, personalised items, wedding treats and corporate gifts – had been looking to raise £550,000 as part of its plan to accelerate business growth. According to Crowdcube, the campaign closed with Biscuiteers – which holds licences for The Snowman, The Justice League and Mr Men Little Miss – having reached £1,249,950.
Bits and Pixels launches A new boutique licensing agency has opened its doors, specialising in the video games industry. Bits and Pixels has been founded by Sandra Arcan – who previously held roles at Konami and 4Kids - and Su-Yina Farmer, both gaming Above: Sandra enthusiasts with a combined 30+ years of Arcan has teamed with Su-Yina experience. The company’s remit is to Farmer for the new venture. deliver ‘bespoke, intelligent brand extension’ for gaming franchises, and it is already working with a number of gaming brands. “We want to take video game brands to new and exciting places, reaching new audiences and inviting more people to enjoy the compelling worlds that these games create, with a highly resonating licensing programme,” Sandra explained.
TLP launches KidsCast app
Those Licensing People (TLP) has launched its new children’s app – KidsCast. The app includes a range of classic material (such as Sooty, Rainbow and Wind in the Willows), new series (including Om Nom Stories) and a toy review series called Toy Time Show. A range of fun and educational games are also available on the app. Content will be further boosted later this month with the arrival of the Imaginatorium, where children will be able to enjoy the app’s digital magazine – Imagine – a story section (Imaginastory) and a reading section (Imaginabooks). “We realised there was a huge gap in the market for an application that could work across all devices, but still capture everything that children enjoy and one that they can grow and learn with, in a safe environment,” said TLP’s Russell Dever. “We have built the application so that it can be developed as technology evolves, reflecting the content we provide.”
NEWS IN BRIEF
● Brand Licensing Europe 2016 saw more than 7,500 visitors pack into Olympia across the three days – a 5% increase on 2015 numbers. There was a 13% increase in attendance from retailers, while the Retail Mentoring Programme was the largest to date, with 50 retailers participating in the scheme. This year's show will take place October 10-12 at London's Olympia. ● The RHS is teaming with women’s contemporary occasionwear brand Coast for a new limited edition collection. Dresses and separates will launch in May, using floral designs inspired by the RHS Lindley Library across eight styles. ● 2017 was only a few days old, when Surelock – acting on behalf of TRAP and working with Camden Council Trading Standards – made the first raids of the New Year. Tens of thousands of £pounds worth of counterfeit music merchandise were seized during raids at three retail spaces in Stables Market in Camden, North London. Product seized included several thousand t-shirts, hoodies and sweatshirts. ● Aardman has partnered with Watermelon for the launch of Aardman by Me – the company’s first print on demand product store. The online shop allows fans to customise and personalise a wide range of product including apparel, gifts, homewares and tech accessories. ● CPLG has been appointed by Perfetti Van Melle to represent its Chupa Chups and Mentos brands in the UK and Benelux. The agency will be looking to build the licensing programme through apparel, fashion accessories, home and health and beauty. ● Moleskine has expanded its Hello Kitty collection with the addition of four new limited edition notebooks. There are two new Premium products, as well as two new Contemporary notebooks. ● Sambro has added LEGO Batman to its portfolio, with a range of products due to roll out ahead of the hotly tipped movie. The ambitious licensee will launch a collection of bags and lunch bags featuring the characters from the film. ● The 2017 Progressive Preschool Awards will take place on Thursday, November 9 at The Dorchester Hotel, London.
Above: KidsCast features a mix of classic and new material. LICENSING SOURCE BOOK EUROPE 2017
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People Matters
Here’s the latest roundup of the personnel happenings in our industry. l There is a new set up at NBCUniversal Brand Development as a result of it moving to direct management of its business in the UK and Ireland as well as its acquisition of DreamWorks. Under the new structure Jonathan Baker is now vice president, EMEA, NBCUniversal Consumer Products. Jonathan most recently served as head of international licensing for DreamWorks Animation UK. Above: Hannah Mungo Hannah Mungo is country director, UK and Ireland, NBCUniversal Consumer Products. Hannah previously worked as head of UK licensing at Entertainment One. Rebecca French has joined (previously with Warner Bros) to head up softlines licensing while Jon Spalding has joined to head up hardlines licensing. Jon was previously with Disney. Above: Rebecca French
l Jon Cameron has stepped down as managing director of gift licensee Wild & Wolf, after 11 years at the helm. Jon will continue in a non executive board role for the immediate future. Paul Taylor has stepped into the md role – Paul ran Parragon Above: Jon Cameron Publishing (which owns Wild & Wolf) for over a decade.
Above: Angeles Blanco
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l Angeles Blanco has joined Beano Studios as its new director of UK licensing.
LICENSING SOURCE BOOK EUROPE 2017
Angeles has over 20 years experience in the business and has held roles at Outfit7, DHX Media, CPLG, Zodiak Rights and Granada Ventures (now ITV). Most recently, Angeles was European licensing manager at Fluid World, and before that was associate director, international agents at 20th Century Fox Consumer Products. Angeles reports into Allison Watkins, evp global consumer products & TV distribution at Beano Studios. l Former Ted Baker exec Paul Burden has joined British lifestyle brand Joules as its new head of licensing. The company is planning to Above: Paul Burden grow both in the UK and internationally through its retail, wholesale, ecommerce and licensing channels. Paul most recently held the role of director of product licensing at Ted Baker. Prior to this, he was menswear design manager at Next. l Simon Hedge has taken on the role of group vp licensing for Giochi Preziosi. This will be in addition to Simon’s role as managing director of GP Flair. Flair was acquired by the Giochi Preziosi Group in 2008 and Simon Hedge became Above: Simon Hedge managing director in 2013. l AMBI Group has established an in-house brand partnership division that will develop and back full 360° marketing and licensing integrations for company-owned IP derived from its vast movie and television library. Veteran marketing executive Keith Snelgrove, who
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People Matters
most recently oversaw the “007” global branding initiatives tied to the James Bond franchise, has been appointed head of global brand partnerships for AMBI Group and will run this Above: Keith Snelgrove new division. AMBI’s first partnership in the brand licensing space will be with Funko, a leading maker of pop culture collectibles. l Marianne James has taken on a new role for Nickelodeon UK and Ireland, becoming vp commercial partnerships, consumer products and experiences. A new position for the es company, Marianne’s remit Above: Marianne Jam will cover consumer products, brand and commercial partnerships, events and sponsorships. She will also manage the Nickelodeon relationship with Sky Media and oversee the work of Nickelodeon’s creative unit. l In another appointment Virginia Monaghan (who has worked for the Viacom International Media Networks since 1991) has been appointed vice president creative, marketing and communications, Nickelodeon UK & Ireland. Virginia reports intoAlison aghan Bakunowich, general Above: Virginia Mon manager of Nickelodeon UK & Ireland. Felix Ruoff has been appointed to the role of vp, sales and marketing EMEA & MENA CP. l North West Entrepreneur Henna Riaz, has been crowned Businesswoman of the Year at the English Asian Business Awards. Ex-media lawyer Henna is founder and ceo of international royalty auditing Above: Henna Riaz business 360 Audit and business management company HRR Entertainment. She beat off competition from ten entrepreneurs from across the country who were shortlisted alongside her.
Henna Riaz, ceo of 360 Audit, commented: “To win this award against such strong competition is a real honour.” l Sony Pictures Consumer Products (SPCP) has appointed Roger Estrada as its svp creative, to lead the consumer products’ design and development team and will oversee the initiation and execution of global consumer products strategies. Prior to joining Sony Pictures, Roger was at NBCUniversal, DreamWorks Animation and Nickelodeon. Stacey Kerr also joins the team as svp of licensing. She joins the company from Twentieth Above: Roger Estrada Century Fox’s Consumer Products. Both roles report into the recently appointed evp worldwide consumer products Jamie Stevens. l The Fred Rogers Company, has appointed Paul Siefken president and ceo. Previous to Above: Stacey Kerr this Paul was vp of broadcast & digital media. Paul succeeds long-time company president and ceo Bill Isler who is retiring. The company has also appointed marketing professional Micah Southwood to the newlyAbove: Micah Southwood created position of licensing manager. l Maura Regan has been appointed evp of the International Licensing Above: Paul Siefken Industry Merchandisers’ Association (LIMA). Maura comes to LIMA following a 17-year career with Sesame Workshop. She served as Chairman of the LIMA Board of Directors from 2012-2014.
Above: Maura Regan
l Erick Rouillé has joined Planeta Junior as country manager for France and international TV sales director. He comes from France Televisions Distribution, where he served as senior vp sales. LICENSING SOURCE BOOK EUROPE 2017
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The Light Fund
Causes For Celebrations There was a huge cheer at the Emirates Stadium on November 24 – not because The Gunners had scored a stunning winning goal, but because the industrywide charity, The Light Fund had reached its fundraising ‘goal’ of £1 million since its inception. LSB was at The Light Fund Quiz event at which the announcement was made along with reflections on the efforts expended to attain this milestone.
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t was back in 2004 that LSB’s Jakki Brown emailed a few likeminded people in the licensing community with an idea of joining forces to raise money which would then be put to good use to fund specific charity projects to help men, women and children. Now, 12 years on from that standing start, The Light Fund, now a registered charity in its own right has raised over £1 million and funded well over 100 projects since its inception, making a real difference to thousands of people’s lives all over the world. Summing up the last 12 years of fundraising Trevor Jones, chairman of The Light Fund (and licensing director of Danilo), said: “We began with raffles at Max Publishing awards events and a quiz night. In that first year we raised £20,000 which we were excited about and the money went to fund specific projects.”
As Trevor continued: “Since then, there have been countless fundraising activities, such as karaoke events, race nights, treasure hunts, Northern quizzes, 100 mile an hour toboggan runs, marathons, Tough Mudders, golf days, a week swimming around Gozo, a 400 mile bike from London to Utrecht, product sample sales, The Lowe Boys’ Las Vegas ‘bribes’ and lots of Max Publishing awards raffles and auctions.” • The Light Fund’s 2017 fundraising programme is already filling up including a new Blackpool Pleasure Beach Networking event scheduled for March 23; 6 Marathons in 6 days (being run by the BBC’s Jason Easy and Katie Ball as well as Ben Lowe of Roy Lowe and Sons) and a Golf Day (for all levels) on June 15 at Warwickshire Golf and Country Club.
Left: Last year’s fundraising efforts included the ‘Give me Five’ initiative instigated by (left) Martin Lowe (of Roy Lowe) at BLE. Seen here with Trevor Jones (centre) and committee member Ashley Holman (Nickelodeon).
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Above: The Light Fund’s most successful fundraiser was the 400 mile London to Utrecht bike ride in 2015. There is talk of another big cycle being planned for 2018…
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Left: New equipment will make a massive difference to brain injured children in The Children’s Trust hospital.
The Light Fund
Right: A ‘hot bed’ incubator will save premature babies lives in John Radcliffe Hospital in Oxford through New Life.
The Charity Projects Being Funded
An incredible 23 charity projects were given the green light to go ahead as a result of the £110,000 raised last year by The Light Fund. The Light Fund raises money throughout the year through various fundraising efforts. This money is then distributed to various charities at the end of the year. The Light Fund welcomes applications for funding from any registered charity whose beneficiaries are children, women or men. Every autumn charities are invited to submit projects for consideration via The Light Fund’s website. At the end of each year members of The Light Fund Committee then vote individually on all these projects. The projects with the most votes are given the go ahead using the funds raised that year. The beneficiaries from last year’s fundraising efforts are as follows:
The Fire Fighters Charity – to help fund the charity’s specialised rehabilitation programmes. Footsteps Foundation – ‘Shoes for a year’ will provide disabled children at Footsteps with specialist orthopaedic shoes. Forget Me Not Children’s Hospice – to pay for four special mattresses and a large changing table for the West Yorkshire-based hospice. Francis House Children’s Hospice – to fund additional nurses for the Manchester hospice. Great Ormond Street Hospital Children’s Charity – to fund a near infra-red spectroscopy, a monitor that measures the level of oxygen reaching the brain during operations. KIDS – to help support disabled children at the charity’s play scheme in Hackney playground, East London. Learning through Horses – to fully fund one of the charity’s flagship programmes, the 12-week Employability and Horsemanship Skills programme. Action for Kids – to fund specialist mobility equipment Motor Neurone Disease Association – to give 20 children for disabled children and young people around the UK. a grant to enable them to have a break and take part in Alzheimer’s and Dementia Support Services – to give normal childhood activities. dementia sufferers and their carers (in Multiple Sclerosis UK – to transform the the North West Kent area) structured charity’s information leaflets. singing lessons to stimulate the brain. New Life… Special Care Babies Charity – to Bowel Cancer UK – to help fund the fund a hot cot ‘incubator’ for the John Health Promotion Volunteer Ratcliffe Hospital, Oxford. Programme in England in 2017. Orchid Cancer Appeal – to pay for Orchid The Brain Tumour Charity – funding Education Events/Roadshows in target areas for 500 Brainy Bags (given to of Greater Manchester, Hull and London. children when they have been Rethink Mental Illness – to fund the Advice diagnosed with a brain tumour) and Information Service for a week, which contain toys and things to do Above: This year will see The Light supporting almost 71,000 people. which act as a communication tool. Fund paying for a community Spread a Smile – to provide a year’s worth of Challenge Africa – to build a large poultry farm and teacher’s salaries monthly visits from a troupe of magicians, singers, scale community poultry farm and in a village in Kenya through fairies and other entertainers to children in fund teachers’ salaries, books, pencils Challenge Africa. University College Hospital. and basic medicines at The Light Fund Uzima School for Springboard for Children – experienced tutors will orphans in Abimbo village, Kenya. provide 70 one to one specialist literacy interventions to Children’s Brain Tumor Foundation – LIMA’s fundraising a minimum of 12 disadvantaged pupils through the effort for CBTF is centred on a spring campaign to raise charity’s centre in Lambeth, London. money directly for the Consortium, a group of 13 hospitals working together to analyse brain tumour tissue, test treatments and find a cure. The Children’s Trust – to fund three new high spec shower trolleys and one new bath seat and spare covers in the specialist children’s brain injury facility. Crohns and Colitis UK – to pilot the first face to face residential support service specifically addressing the Inset: A physically interpersonal and social needs of children and young disabled adult will be helped by a four people with IBD and their families. legged friend from Dogs for Good – to fund an assistance dog partnership Dogs for Good. for the benefit of a physically disabled adult. LICENSING SOURCE BOOK EUROPE 2017
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The Light Fund
Inset: Members of The Light Fund Committee and some ‘Quiz night helpers’ in the bar prior to the event kicking off.
Question Time A
The Light Fund Quiz event, held at Arsenal FC’s Emirates Stadium, rounded off the main fundraising events of last year – raising a record £17,000 for the charity!
Below: The apparel superstars from Misirli and Cooneen! Below centre: The Nickelodeon team get their brains in gear!
Right: The victors of the quiz was team Quizemon – Gotta Guess Em All, put together by Danilo. Left: The recipients of the magnificent Pants of Doom award (wonderfully doctored outsize Y fronts made by the Rainbow Productions team) was the Brand with Influence team who came ‘bottom’ with its I Thought This Was Speed Dating team! Right: It was ‘name and gain’ for the Bulldog Licensing team which was delighted to collect a stack of DVDs (donated by eOne) as winner of the Best Team Name prize with Bulldoggystyle.
Below: GBeye’s Emily Aldridge looking to take off with Scooby Doo at the end of the evening, one of the amazing inflatables provided by Amscan which sponsored and organised the room dressing.
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Left: An incredible line-up of prizes, including several top football club signed memorabilia resulted in a very successful raffle on the night. LICENSING SOURCE BOOK EUROPE 2017
Left: There were some very ‘furry nicely turned out’ attendees of the Quiz, including (centre) Kirsti Lynch (Mothercare) and Barbara Robinson (now EMEA director of fashion for Hasbro). Below: Light Fund treasurer (and Rainbow Productions’ md) David Scott checks in with the dynamic Red Central duo who were responsible for inputing the points scored and the onscreen announcements.
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Industry Issue Below: TruffleShuffle’s md Pat Wood.
No Carbon Copy TruffleShuffle’s md Pat Wood has previously raised concerns about how eBay’s black market was becoming big business. He is heartened that licensors are being more proactive about the bootleggers, however from a retailer’s point of view, he feels that Amazon and eBay really don’t care too much for protecting IP as it’s costing them lost sales and lost commission. Below: The shocking difference in quality between He explains how… • TruffleShuffle produces a rather fetching Labyrinth t-Shirt. Goes through the full approval process with The Jim Henson Company, using official artwork from the studio. • We feature this t-shirt design on our Amazon and eBay stores and it starts moving up the best sellers lists on Amazon. • A Chinese based Amazon seller with the catchy seller ID of ‘fdisfhdb’ notices this t-shirt and thinks “I can copy that, cheaply”. • Using Amazon’s model of ‘one-product, multiple sellers’, fdisfhdb uses its Amazon seller account to tell Amazon “I sell that exact same t-shirt too at £6.79 shipped from China to the UK”. • Amazon lists fdisfhdb as a seller of the t-shirt, and gives consumers the option to buy from ‘fdisfhdb’ at £6.79 with 3-week shipping from China or ‘TruffleShuffleTShirts’ at £19.99 delivered tomorrow. It is at this point that the consumer is deceived into believing that the PRODUCTS ARE IDENTICAL. In fact, fdisfhdb is copying and pasting our Amazon images and DTG printing these onto their own cheap blank garments. Yes, you read that correctly, they are printing a 500 pixel wide photo of a t-shirt onto a tshirt and passing it off as the real thing. It gets worse. When the duped consumer receives their dreadful counterfeit product they leave negative feedback on Amazon and demand their money back. That bad feedback goes
a TruffleShuffle licensed Labyrinth t-shirt and a bootleg copy from China.
against TruffleShuffle’s listing – because, according to Amazon (who has also been duped) the two products are the same. In 2016 I have seen this problem balloon to epic proportions. Almost a quarter of our 3,000 products have been piggybacked by black market international vendors at some point in the past year. We call and email Amazon relentlessly to put a stop to these relatively obvious infringements and their response is shocking. In order to prove beyond doubt that these piggybacked listings are indeed counterfeits, Amazon requires you to PURCHASE every one, take photos and then report back. We spot tested this with just four of our designs in September and we ended up spending £1,600 on fakes! To add insult to injury, we then have to file a dispute with each seller in order to get our money back. As soon as Amazon takes action and suspends the vendor, all they need to do is open a new seller account under a new email address and they are allowed to continue as they did before. Ironically, if you want to sell licensed goods to Chinese consumers on TMall (China’s answer to Amazon), you have to send TMall copies of every licensing agreement and trademark registration. Come on Amazon. The future of retail is starting to look an awful lot like a dodgy car boot sale. LICENSING SOURCE BOOK EUROPE 2017
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Kylo Ren wall light JWP Character Lighting (Hall 5, Stand 5H46).
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STATISTICAL EVIDENCE
From Star Wars and PAW Patrol, to Pokémon and Shopkins, licences helped the UK toy market to another year of value growth in 2016. As LSB went to press, the licensed toy performance had contributed over £500 million to retail sales in the last year, with a mix of brands putting in strong showings. NPD Group takes a look at some of the top performers.
Inset: Star Wars was the number one licence in the toy market in 2016 with £71 million, boosted by the arrival of The Force Awakens.
Chart toppers B
growing the licence, with Star Wars purchases for y all accounts 2016 was another great year girls growing strongly, up 31%, according to NPD for the toy market and, at the time of Consumer data. However, it should be noted that writing, the UK toy value stood at +4% in boys still account for an overwhelming amount of value versus 2015. As with 2015 a big part of this the sales with 97% of total value purchased for success has been a strong licensed performance boys. There was a really strong roster of movies in licences were worth over £500m in 2016 (at time 2016 that helped toy sales, from Batman v of LSB going press), £15m more than the same Superman and stage the previous Captain America: year. Although Civil War around there are spring and then differences, in 2015 summer hits with we were talking Turtles and Finding about it being 'the Dory. This meant that year of the movie movie-based licence', but in properties 2016 we saw a mix contributed a of licences doing significant value to well, from movies, the market in 2016, TV, digital and generating sales of elsewhere. So, let's over £264m and look at some of accounting for 14% of the standout the toy market. licences in a Some of the biggest standout year! Above: Licensed toys contributed over half of all licensed market growth in 2016. licensed growth in 2016 came from what we call Movie licences seem a good place to start, and the TV/DVD & Digital area, with growth in this with Star Wars: The Force Awakens coming in entertainment type showing a 12% growth in value, December 2015 it was clear that 2016 would benefit adding £42m to the UK toy market from strong sales. Latest data shows that in 2016. A large part of this growth with just a few weeks of 2016 came from a great performance left Star Wars was the from PAW Patrol in the UK, number one licence in the which in the latest data is the toy market, notching up a number two property in the UK staggering £71m in sales, toy market. PAW Patrol has seen spread around many growth across a wide range of categories. And it wasn’t categories, but has become the just boys merchandise
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Above: Shopkins put in a strong performance in toys. LICENSING SOURCE BOOK EUROPE 2017
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STATISTICAL EVIDENCE
Below right: Roald Dahl’s book sales increased on Amazon in September.
clear number one in PS Toys in 2016. Another licence that was one of the big stories of 2016 was Pokémon, with the Pokémon Go phenomenon of the summer helping to push toy sales. Pokémon trading cards saw huge growth in 2016 - and, at the time of writing this (mid December) it was still the number one property in games, adding nearly £9.5m to the category in 2016. Some other properties that have contributed to this stellar performance in TV/DVD & Digital licences are Shopkins, Blaze & the Monster Machines and My Little Pony to name just a few. All in all, 2016 was a really strong year for licensed toy sales. Looking at NPD License Tracker data for the latest 12-month period shows that total licensed sales for kids was worth £2.6bn and licensed toys accounted for 40% of that figure and grew ahead of the market. Licensed toys contributed over half of all the growth for licensed purchases and that is definitely a fantastic result.
Above: Footfall on the UK’s high streets was down in the immediate post Christmas period compared to the same period the previous year, according to analysts at Springboard.
Retail footfall struggles post Christmas Data from Springboard analysts has shown that retail footfall struggled in the immediate aftermath of the Christmas period and also across the New Year weekend. During the three-day period from Monday December 26 to Wednesday December 28 2016, there was a drop of 5.8%, falling across all three destination types (shopping centres, high street and out of town). The biggest drop was seen on Boxing Day, which footfall declining 7.3% year on year. In addition, footfall during the first trading week of 2017 dropped by an average of 16.1%, again across all three destination types. High street shopper numbers fell 2.4% year on year on New Year’s Eve, compared with a 5.1% dip on December 31, 2015. However, New Year’s Day saw shopping centres in particular hit by declining footfall – dropping 49.5% on January 1, 2017 compared with the same day in 2016. Bricks and mortar’s loss appears to be online’s gain, however. Springboard reported that online sales grew 6.8% during the weekend – New Year’s Eve saw an 18.2% increase compared with December 31, 2015.
NPD’s UK License Tracker aims to equip licensors, manufacturers and retailers to uncover opportunities and grow their share of the licensed product marketplace. You can find out more by contacting NPD on 020 8237 1300.
Amazon unveils top 2016 trends Amazon has revealed its top trends for 2016, with a number of licensed properties appearing across various categories. The report is a look back at 2016, highlighting what Amazon customers across the UK have bought, read, listened to and watched during the year. From a licensing point of view, the Harry Potter brand has been a big hit, thanks to the arrival of Harry Potter and the Cursed Child. It was the most preordered book of 2016, with customers sending it straight to the top of the book charts in July. Sticking with literary brands, and the 100-year anniversary celebrations around Roald Dahl helped boost sales of his books in September. Amazon.co.uk revealed Roald Dahl’s top ten most popular books in digital and print format. Charlie and the Chocolate Factory is his best selling book, closely followed by The BFG and George’s Marvellous Medicine. Meanwhile, the arrival of Pokémon Go proved a boost for other products in the franchise. For example, Amazon revealed that Norwich residents went wild for Pokémon-related products with sales rocketing during the summer months. This included the Pokémon Handbook and Nintendo DS games. Meanwhile, football fans took a trip down memory lane, with Panini Official UEFA Euro 2016 stickers jumping to the top of the toys bestsellers list in the run up to the tournament in May. When it came to Christmas, Amazon said that the first significant spike in sales of Christmas-related products indicated that its festive shopping started in earnest on Wednesday October 19 – 43 days before the first window of the advent calendar was opened. Christmas sales then peaked during Amazon’s extended Black Friday Sale event, which ran from November 14-25. In addition, some of the nation’s favourite licensed Christmas presents included The Secret Life of Pets, Finding Dory, The Broons and Oor Wullie.
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Industry issues
A Sterling Job? Ever since June 23 2016 when the UK voted to leave the EU, the implications and the potential path to a post-Brexit landscape have been much debated. One of the immediate impacts has been the sudden shift in the exchange rate of the £pound against the euro and the $dollar. LSB asks some industry faces what this means for their business and the wider licensing community.
Rob Corney, group md, Bulldog Licensing
Tim Rudd-Clarke, licensing director, Gemma International
Exchange rate: "Forex is always a relative issue in the macro sense – if you buy in dollars and sell in sterling, then any fall in value of sterling will hit you hard, but if you have an export market, then a fall in sterling will help your opportunity to sell internationally. The uncertainty following any major political change is always a concern for business, but the underlying British economy is strong and the resolve of the business community even more so." Future implications: "It’s an inevitability that, in the short-term, prices at the checkout will have to rise and during the next two to three years, inflation will go up, especially on those items sourced from the Far East. But the interesting thing will be where we are in five years’ time and what trade agreements are struck during the exit from the EU. There are certainly a lot of unknowns as we unravel a huge bureaucratic bundle – pricing and margins will be keenly fought over for the next couple of years, but there is genuine opportunity at the end of it."
Exchange rate: "With the rise in value chains, online shopping and now the weaker £pound, have all combined to make life a little more difficult. It’s now a fact and necessity that prices will rise. At Gemma we strive to give the best opportunities in licensing to our retail partners. We Above: Gemma has trying to can’t unfortunately influence global been stabilise its currency exposure, says Tim. exchange rates, and the licensing community – licensors, licensees and retailers – will all have to work together to absorb the consequences of Brexit to give consumers the value they demand." Adaptions and reactions: "We have tried to stabilise our currency exposure and this has meant we have been looking again at our internal processes. One area that we do think will help and support a competitive in-store consumer price, is more efficient purchasing and forecasting by retailers. Gemma has also worked hard to bring some of our print buying back into the UK – but with paper and pulp prices on the rise, even UK-produced product will need to come up in price in the medium-term to compensate for the weaker £pound. The main advantage for us and our customers of UK production is shorter lead times."
Left: It’s an inevitability prices at the checkout will have to rise in the short-term, says Bulldog’s Rob.
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Industry issues Right: Bladez Toyz md Iain believes we are seeing a perfect storm ahead.
Iain Morgan, md, Bladez Toyz Exchange rate: "We are seeing a perfect storm ahead where raw material costs are increasing in China and this, coupled with the exchange rate, is forcing suppliers to reassess certain lines and ranges. A lot of us are now having to be more brutal with products that don’t work financially. The majority of our business is in dollars and sterling, so the euro situation does not really affect us as we don’t export from the UK." Adaptions and reactions: "We have had to work more closely with suppliers of raw materials and to make sure we lock in costs earlier and for larger quantities. A company our size is not in a position to dictate high price increases, however we are trying our hardest to keep any increases at a sensible rate so we can maintain retail prices for 2017. Domestic shipments is an area where we can make a difference and help ourselves. We have to make this work in our favour by focusing on 40ft containers so it becomes more cost effective for us."
Inset: We should be striving to put value back into our offer, says Richard.
Richard Pink, md, Pink Key Consulting Exchange rate: "The most obvious change has been the squeeze on margins for items that have a low price point. This has obviously had an effect on the discount retail market and, from an agent which has a licensing programme with Jane Asher in Poundland, the result is pretty obvious. Ironically, it’s been quite positive, making us focus on what we think are the strongest selling lines and promoting these. This means it’s likely we are going to end up with a range which is much more in line with what consumers actually want." Future implications: "I think it would be foolish to think the uncertainty is going to end any time soon and everyone should be striving to add value back into their offering, rather than attempt to take cost and subsequently value out."
Mark Schweiger, joint md, Character World Exchange rate: "We trade with companies in both euros and dollars. The fall in the dollar was a huge concern. The dollar rate hasn’t improved since its initial fall after the Brexit vote, in fact it has deteriorated materially around 15% from pre-Brexit levels which has made the cost of importing our products soar. This is very challenging to manage and we need the help of both our suppliers and our customers to try and mitigate this. Our strong relationships with our European and international partners will be crucial in continuing to trade successfully during this uncertain period." Future implications: "We are currently undertaking an ambitious international growth drive, with Europe being one of our key target markets. The implications of Brexit are still very much up in the air at the moment and this is one of our biggest challenges, as no one can give us a clear indication on exactly what this means in terms of the trade deals and agreements that will be made." Right: The fall in the dollar was a huge concern for Mark and Character World.
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Ian Downes, md, Start Licensing
Industry issues
Exchange rates: "Start Licensing’s business is largely focused on the UK and I haven’t seen much immediate change in business day to day. This might be a function of the profile of licensees we deal with. At a macro level, I think it is a further distraction to doing business which has added more delays to the decision making process, which is unhelpful. I think we are guilty of a silo approach to business – some business sectors have been facing their own unique challenges pre-Brexit already, which have been largely ignored. The food industry is a good case in point. Licensing is an entrepreneurial business and I expect companies will adapt to the new landscape." Right: Currency fluctuations have added more delays to the decision making process, says Ian.
Carl Richardson, md, Sweet Connexion Exchange rates: "I currently work with four importer/distributors in food and non-food, and all have certainly felt the negative impacts from the currency issues following Brexit. Prices have had to rise in line with significant additional exchange costs of between 13-15% against a retail backdrop which is not receptive to these increases. Wherever possible, my clients are looking to source certain components in the UK as opposed to the Far East or Western Europe. On the upside, I have two current UK manufacturing clients, both of which are seeing increases in demand for their products as an alternative to formerly imported goods. They are also strengthening their exports, again with Sweet Connexions’ support."
Above: Rainbow Designs has put measures in place, according to Anthony.
Anthony Temple, md, Rainbow Designs Exchange rates: "There is no doubt that the change in the $dollar exchange rate has massively affected not only our business, but every business that buys from the Far East. We have put in place a package of measures to endeavour to mitigate the extent of the increases and ultimately minimise the impact on our retailers and consumers as much as we can."
Right: Carl has seen both the positive and negative sides of the currency issues.
Colin Houlihan, executive director, HTI Exchange rates: "Post Brexit will create challenges in regards to currency variations. The harsh reality is everyone is in the same boat and, therefore, we will continue to monitor the variations within the $dollar." Future implications: "I think the overall licensing industry will be affected by Brexit and European licences may be compacted. Free movement of goods and services may also be impacted." Right: HTI is continuing to monitor the variations within the dollar, says Colin.
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The B&LLAs 2017
The Brand Evolution The Brand & Lifestyle Licensing Awards broke new ground when they debuted last year, shining the spotlight on the achievements right across the brand licensing arena. With plans well under way for the B&LLAs 2017, LSB catches up with several of the sponsors who share their views on the evolution of the brand licensing arena.
A Head For Brands
As reflected by the growing number of leading brand names that are fanfared at Brand Licensing Europe, the majority of whom are in the dedicated brands section upstairs, show organisers UBM took no time at all to decide to continue as headline sponsor of The B&LLAs 2017. It is also the sponsor of the Best Licensed Heritage Or Institution Brand 2017 category.
Anna Knight, brand director, Brand Licensing Europe:
“We’re delighted to take part in the B&LLAs as headline sponsor once again this year. BLE is committed to supporting and celebrating excellence in brand licensing. Collaboration with The B&LLAs is a great opportunity to do just that. We saw some fantastic examples of innovation at last year’s awards so I’m looking forward to seeing a really strong shortlist once again.” Top: Red or Dead co-founder Wayne Hemingway gave a pre-awards talk at the B&LLAs 2016. Above: Anna Knight, brand director of BLE. Left: The Chupa Chups ‘catwalk show’ certainly attracted some attention at last year’s BLE. Right: Among the automotive brands that were exhibiting was Volkswagen, which won the Best Lifestyle Brand at the inaugural B&LLAs.
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Kelvyn Gardner, md of LIMA UK, and official supporter of the B&LLAs:
Brand Licensing’s Evolution: “As the licensing of all IP becomes increasingly mainstream and better known by both business and the consumer, so the widening of its reach to encompass brands continues to reach out further. We often heard in the past from brand owners who feared loss of control were they to contemplate licensing, now they are more likely to understand the professional structure available to them within existing licensing players. There is good Above: Kelvyn Gardner business to be won by all predicts that brand licensing has a lot more sides as this process growth potential. continues to develop.” Supporting The B&LLAs 2017: “Recognising the distinctive style and widening scope of brand licensing is not only something that its practitioners deserve, but helps to get out the message that this is a growing opportunity for UK brand owners. The BELLAS perform a great service in marking annual achievement in this specific licensing area and provide a fun occasion, too.”
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The B&LLAs 2017
Richard Pink, md of Pink Key Consulting
Sponsor of the Best Brand Licensed Homewares Product or Range category (through the Pringles brand it represents) Brand Licensing’s Evolution: “Brand licensing, as distinct from properties that are primarily entertainment-based, is still well below where it could be in its development within the licensing industry in Europe. The US has woken up to advantages of having brands that don't have the peaks and troughs associated with entertainment, but still have the awareness and the flexibility to develop progressive and creative programmes. However licensees, agents and the brands themselves are all now seeing what is possible, not only from a financial perspective, but also an understanding that rather than ‘cheapening’ the brand, a well thought out and creative programme can actually enhance the brand perception and add to its value. I think this area is only going to grow.” Above left: Richard Pink, has been instrumental Supporting The B&LLAs 2017: “We are supporting the B&LLAs because in helping to grow brand licensing activity. Above: The Mad Beauty Vintage Kellogg’s they have more resonance with what we do as an agency. The Licensing health and beauty range (in a deal brokered by Awards are great fun and because of the size of that part of the industry, Pink Key) gave this well known brand a new the players need to be recognised. However, brand programmes also need application. recognition and there is a danger that the great work coming out of this area will just get lost in noise of a very noisy industry. The B&LLAs is a place where brand programmes similar to the ones we run can be seen and assessed in the way they deserve. It’s what we do, and we feel it’s where we belong.”
Louise French, vice president marketing and business development, international of Beanstalk
Left: Beanstalk’s md of Europe and Asia Pacific Lisa Reiner (far left) presented the 2016 award for Best High Street Fashion Brand Licensed Retailer Execution to Oasis
embraced licensing, to the Sponsor of the Best High Street Fashion extent that there is now Brand Licensed Retailer Execution category demand for an awards Brand Licensing’s Evolution: “As brands ceremony purely to celebrate continue to look for new ways to speak to the achievements in the nontoday’s consumer, licensing offers a entertainment sector. persuasive model for brands to credibly and Beanstalk is proud to actively engage with them in new and sponsor The Bella Awards exciting ways. A consumer’s interaction with again in 2017 and looks forward to a brand via licensing is both active and the continued growth and success of choicely, and commands continued these awards that honour and reward engagement above and beyond the passive our exciting industry.” experience of most market messages that increasingly bombard today’s Adam Bass, director and founder of Golden Goose. consumer. As such we see licensing as Sponsor of the Best Brand Licensed Consumer an increasingly important marketing Hard Goods Products or Range category tool for brands going forward, and Brand Licensing’s Evolution: “With retail’s forecast continued growth and greater emphasis on private label we expect increased innovation in the branded more, bigger brands to look to licensing sector in the foreseeable future.” primarily as a way of demonstrating brand Supporting The B&LLAs 2017: “For strength and growing channel power over 25 years, Beanstalk has been a rather than just a source of revenue.” leader in the brand licensing industry, Supporting The B&LLAs 2017: “The setting the standard by which B&LLAs are a way to reward the licensing has developed as a powerful increasing professionalism of this growing and brand-enhancing marketing tool. marketing discipline, helping to ensure As the UK market continues to evolve, that high quality licensing is recognised by we are excited by how brand owners, the whole marketing industry.” Right: Adam Bass. manufacturers and retailers have LICENSING SOURCE BOOK EUROPE 2017
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The B&LLAs 2017
Ian Downes, managing director of Start Licensing
Sponsor of the Best Brand Licensed Children’s Product or Range category Brand Licensing’s Evolution: “I think brand licensing will become more popular and successful in the UK market over the next few Left: Ian Downes. years. It seems to be a sector in real growth. Below: Start facilitated I think brand licensing provides licensees with access to proven expanding the Tango brand into popcorn properties that have a track record of success and well developed through licensing. consumer audiences. For licensees looking to accelerate their company's growth, brand licensing is a great marketing tool and there are now lots of success stories to point to. It is a cost effective way of securing retail listings and consumer take up. I think we can be optimistic that this is a licensing sector that will continue to grow in a dynamic and innovative way - Start Licensing are delighted to be part of this exciting licensing trend.” Supporting The B&LLAs 2017: “Brand licensing is a core part of our business - we have experienced considerable success through licensing brands such as Tango, J20, R Whites and Robinson's for Britvic. We also work with leading brands such as Monty Bojangles and Chewits. We have established strong and credible links with licensees in the sector. Companies such as 151 Products, Yumsh Snacks and Brand of Brothers were introduced to brand licensing by us. Being part of The Bellas allows us to confirm and underpin our commitment to the brand licensing sector. We have recently started working with Nadiya Hussain and look forward to introducing Nadiya to the world of brand licensing. It is an exciting time to be involved in brand licensing and The Bellas is a fabulous showcase to be part of.”
Giles Andreae and Heather Flynn, coowners and co-creators of Happy Jackson
natural home! Designers, custodians and owners of brands are often far more closely invested in their products than, say, the big entertainment studios, so the room at the awards event is full of people who really care about that they’re doing. That's a great feeling - and it makes a big difference.”
Sponsor of Best Department Store or Mixed Retailer Brand Licensed Retailer Execution category Brand Licensing’s Evolution: “The most important factor in brand licensing is relevance. Consumers have a keen sense of what works when you extend a brand and, of course, what doesn’t. With Happy Jackson, we work with Andrew Newlands, managing director of a very tight bunch of licensees Monty Bojangles who understand exactly what Associate sponsor of the B&LLAs we’re trying to do, and why we’re Brand Licensing’s Evolution: “Brand licensing is of trying to do it. Designing the pivotal importance in unlocking the full breadth of products ourselves from scratch, goodwill a loved brand should wield. As the and working with our licensees’ opportunities for new brands dwindle in the grocers, thus we will studios to realise these designs see the growing prospects for established and loved brands born into products, we think, really from licensing partnerships.” helps. This creates an authenticity, Supporting The B&LLAs 2017: “The team at which resonates with the Monty Bojangles are excited about the world consumer.” of licensing and see the B&LLAs as the Supporting The B&LLAs 2017: “It’s influential nexus of product inspiration, quality only been going a year, but the recognition and licensing networking. We are B&LLAs already feels like our certain the Awards will grow greater each Above: Giles Andreae and Heather Flynn, coyear – this is a ride we want to be a part of!” owners of Happy Jackson. Above middle: Wild & Wolf has licensed the Happy Jackson brand for all manner of products – now including petcare.
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Left: Andrew Newlands with some of the Monty Bojangles products
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The B&LLAs 2017
Libby Grant, global business development director – brands of CPLG
Sponsor of the Best Brand Licensed Fashion Accessories or Lifestyle Product or Range category Brand Licensing’s Evolution: “Let’s not forget that brands have always had a place in the licensing arena. In fact I recently read that over 55% of global retail sales of licensed revenue comes from non-character and entertainment properties. So while entertainment remains, and will likely always play, an important part in the mix it’s great to see the industry as a whole, from retailer to licensee to the press are really starting to place focus on brands. We are also seeing a lot more of what I would classify as traditional ‘entertainment’ licensees move into the brand space and likewise at a retail level. Brands are not dependent on TV ratings or box office success so they can provide a low risk way of retailers and licensees diversifying their Above: Libby Grant. product offering. Indeed they are not normally time or market dependent, which also helps as retailers continue to expand their footprint internationally and online. I think brands are also becoming more aware of the potential to extend into new areas and to use licensing as a marketing platform to drive awareness of their core product offering. It feels like brands are breaking through and it’s an exciting time to be part of brand licensing!” Supporting The B&LLAs 2017: “We believe that The B&LLAs are integral to helping build awareness of brand licensing within the industry and the importance brands play within the overall licensing mix. CPLG is committed to becoming a global player in brand extensions and to strike the balance between our entertainment and brand business so it provides a perfect platform from which to showcase what we do and the brands with which we work.”
Nicolas Loufrani, ceo of Smiley World
Sponsor of the category Best Supermarket Brand Licensed Retailer Execution category Brand Licensing’s Evolution: “I see two different trends. One is the consolidation of brand and manufacturing. It is best illustrated by Lacoste, which for decades was a fully licensed apparel brand and is now fully integrated in the Maus group or Moschino, owned by its licensee Aeffe. In either cases secondary categories like shoes, sunglasses or watches are still licensed to third parties. The other trend is DTR. Major retail chains from department stores to the discounters - are looking for brands to give a better perceived value to their private labels, can command higher prices and generate more margin as well as drive traffic to their stores with brands or celebrities that are appealing to different consumer groups. The deals can be long term, like Joe Boxer at K-Mart or short-term like most celebrity brands. Brand DTR partners are hard to find in Europe where most chains look for communication to drive traffic and go for shortterm opportunities with entertainment IP. Pure licensed brands are either still private like us, or acquired
Left: Smiley World has licensing deals and collaborations around the world for the brand. Below: Nicolas Loufrani, ceo of Smiley World.
by groups like Iconix or Sequential brands. There is also a mix of both trends that can be illustrated well with all the sports and street brands owned by the Sports Direct group. This is a rare consolidation of brand ownership by a retail group that is also licensing out its IP in other territories.” Supporting The B&LLAs 2017: “We are supporting the Awards because we are a pure lifestyle-driven licensing brand and we fully support the way that the B&LLAs are recognising brands such as ourselves in the licensing space. The industry is no longer about being just a 'nuts and bolts’ licensing model, you need to be creative, innovative and push the boundaries and The B&LLAs is driving wider recognition of this and the excellence in this field. We attended the event last year and were really impressed. It created a great networking opportunity and also provides a dedicated event that elevates the great work being done in brand lifestyle licensing.”
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CJA SOURCE BOOK 1-17_CJA SOURCE BOOK 1/13 15/12/2016 15:38 Page 1
David McKee
Rollo Rights Mr Benn - King Rollo - Victor & Maria - Towser - Watt The Devil Clive Juster & Associates The Cottage, Stoney House, Stoney Lane, Axminster Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com www.clivejuster.co.uk Images © 2017 - David McKee/Andersen Press/Rollo Rights/Rupert Fawcett
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H E MS F T IL 17 OF H F 20 AS NG L E MI CO
Rupert Fawcett Art - Fandango - Fred - Daddy - Off The Leash - On The Prowl ...where the business of licensing is an art
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Caught On Film
Lights, Camera, Action Popcorn at the ready as LSB reveals what names will be big news on the silver screen in 2017.
Film title
Studio
Release Date
The LEGO Batman Movie
Warner Bros
Feb-17
Fifty Shades Darker
Universal
Feb-17
Beauty and the Beast
Disney
Mar-17
Power Rangers
Lionsgate
Mar-17
Guardians of the Galaxy 2
Disney
Apr-17
The Boss Baby
20th Century Fox
Apr-17
Smurfs: The Lost Village
Sony Pictures
Apr-17
Fast and Furious 8
Universal
Apr-17
Barbie
Sony
May-17
Pirates of the Caribbean: Salazar’s Revenge
Disney
May-17
Captain Underpants
DreamWorks
May-17
Baywatch
Paramount
May-17
Fantastic Four 2
20th Century Fox
Jun-17
Despicable Me 3
Universal
Jun-17
Wonder Woman
Warner Bros
Jun-17
Diary of a Wimpy Kid
20th Century Fox
Jun-17 Jun-17
Transformers: The Last Knight
Paramount
Spider-Man Homecoming
Sony Pictures
Jul-17
Cars 3
Disney
Jul-17
EmojiMovie: Express Yourself
Sony Pictures
Aug-17
Doctor Who Deep Breath
Picturehouse Entertainment
Sep-17
Animal Crackers
eOne
Sep-17
Ninjago
Warner Bros
Oct-17
The Snowman
Universal
Oct-17
My Little Pony: The Movie
Lionsgate
Oct-17
Thor: Rangarok
Disney
Oct-17
Justice League
Warner Bros
Nov-17
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40-41-43 FILM_NEW LSB 2008 GRID 11/01/2017 18:36 Page 41
Caught On Film
Film title
Studio
Release Date
Paddington 2
Studiocanal
Nov-17
Let It Snow
Universal
Nov-17
Coco
Disney
Dec-17
Star Wars VIII
Disney
Dec-17
Early Man
Studiocanal
Jan-18
Sherlock Gnomes
Paramount
Feb-18
Gigantic
Disney
2018
Wreck It Ralph 2
Disney
Mar-18
Peter Rabbit
Lionsgate
Mar-18
Madagascar 4
20th Century Fox
May-18
Secret Life of Pets 2
Universal
Jun-18
Toy Story 4
Disney
Jul-18
How To Train Your Dragon 3
20th Century Fox
Jul-18
Warner Bros
Scooby Doo
Oct-18
Puss In Boots 2
20th Century Fox
Dec-18
Spiderman Animated Movie
Sony
Dec-18
Sailing Off To Dreamland Disney’s feisty new heroine Moana features on a new bedding range by Character World. The latest animated movie from Disney Animation Studios sees heroine Moana sail off on a daring mission to save her people. The film dominated the UK box office in the run-up to the festive season. The Moana single duvet set with matching pillowcase is initially available online from Next, followed by other major UK retailers in the New Year.
Rogue One scores at the box office Rogue One: A Star Wars Story has broken records to become the biggest film of 2016 in the UK and Ireland – after just 17 days on release. The movie has taken £50.7 million at the box office, overtaking the previous holder – Fantastic Beasts and Where to Find Them – in the final hours of the year. 2016 was yet another strong year for The Walt Disney Studios at the UK and Irish box office. Rogue One, The Jungle Book and Finding Dory each took over £40 million. With the addition of Star Wars: The Force Awakens and Captain America: Civil War, Disney has released five of the top ten grossing films and, including Zootropolis and Doctor Strange, seven films in 2016 have taken over £20 million.
Above: Moana gets into bed with Character World for bedding. LICENSING SOURCE BOOK EUROPE 2017
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B&LLA A5 Advert scaled.QXD_Layout 1 12/01/2017 09:30 Page 42
The only awards totally dedicated to award brand and lifestyle licensing
Thursday 27 April 2017 The Dorchester Hotel, Park Lane, London The Brand & Lifestyle Licensing Awards break new ground in recognising the dynamism and growth of brand licensing. These annual awards reward excellence in product innovation, brand licensing management as well as retail execution. Owned and organised by Max Publishing (which has a pedigree in both licensing and awards, exempliďŹ ed by The UK Licensing Awards, The Licensing Source Book and LicensingSource.net), The Brand & Lifestyle Licensing Awards have been warmly welcomed by the licensing and retailing community. Having debuted last year, plans are now well underway for The B&LLAs 2017 awards – and are now open for entries. Entry is free if charge and is completely online www.brandawards.co.uk The winners of the awards will be revealed at a lavish afternoon event held at The Dorchester Hotel, London on Thursday 27 April 2017 that will be attended by around 400 retailers, licensees, brand owners and representatives.
Sponsors Include
For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.
For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 ianh@max-publishing.co.uk These awards are free to enter. The entering process is entirely online (accessed via the website) Deadline for entries is 17 Feb 2017
www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk
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Caught On Film
Magical Collection Warner Bros. Consumer Product EMEA (WBCP EMEA) and Panini have penned a global deal for a series of new sticker and trading card collection which will delight wannabe wizards everywhere. The launch includes a 32-page album featuring the most beloved characters and beasts from across all the movies within J.K. Rowling’s Wizarding World. In addition to the iconic scenes from the Harry Potter film series, the card collection includes key scenes from Warner Bros. Pictures’ feature film Fantastic Beasts and Where to Find Them, with a total of 240 stickers, including 96 specials, available for fans to collect. Julian Moon, senior vice president EMEA, Warner Bros. Consumer Products, said: “We’re delighted to be working with Panini on J.K. Rowling’s Wizarding World sticker and trading card collection. The Panini team has been involved with the Harry Potter franchise since the very beginning, having produced the sticker album collections since the first film. They have a deep understanding of the power of the brand and we’re delighted to be working with them again on this deeply engaging and immersive product, now including Fantastic Beasts and Where to Find Them.” Below: Shaun the Sheep is to return to the big screen.
Above: Panini has signed a global deal for a series of new sticker and trading card collection.
Spell-binding Beasts Fantastic Beasts and Where to Find Them cast its spell over the UK box office in the run up to Christmas 2016, becoming the biggest hit of the year for Warner Bros. in the UK. By its third weekend in cinemas The Harry Potter spin-off had made $5.64 million, with a running total that puts it ahead of superhero movie Batman v Superman which grossed $46.5 million. Fantastic Beasts is backed by a comprehensive licensing programme covering publishing (including top selling colouring titles), stationery and apparel, as well as high-end collector items among others.
Shaun’s Baa-ck
The world’s favourite sheep is making a return to the big screen in Shaun the Sheep Movie 2, the sequel to his hugely successful and highly acclaimed Oscar nominated 2015 cinematic debut. Shaun and the Flock are back for another epic and hilarious journey, in what will be their biggest and most exciting adventure yet. David Sproxton, co-founder and executive chairman at Aardman, said: “Shaun’s move to the big screen proved such a success with audiences around the world that he and the flock are very excited to be embarking on another big screen adventure. Aardman is partnering with STUDIOCANAL once again to produce another rip-roaring comedy, featuring Shaun and the rest of the gang in a story that takes them to even greater heights of lunacy.“
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STUDIO CANAL
A Trip Down The Canal Inset: With the first Paddington film generating almost $300 m, StudioCanal has high hopes for the second movie, including on the licensing front. Below: Anticipation is building for Paddington 2.
One of major industry deals of 2016 was StudioCanal's acquisition of UK-based licensing agent The Copyrights Group in June. As activities hot up for Paddington 2, LSB caught up with group CMO Lucien Boyer to understand the rationale and how this licensing arm fits into the Vivendi Village.
W
hile it came without warning - the industry's rumour machine was not as attuned as usual - news of StudioCanal's acquisition of Copyrights soon had tongues wagging. While Copyrights has always punched above its weight on the licensing front, StudioCanal had hitherto been surprisingly low key given that the French film production and distribution company owns the third largest film library in the world. As to rationale behind the acquisition, there was already synergy between the companies, with Copyrights acting as agent for Paddington, the 2015 film produced by StudioCanal that breathed life and fire into a (then) 57 year-old character. But the deal wasn’t significant simply in relation to StudioCanal's grand plans and towering ambition for the Paddington franchise. It also spoke of the parent Vivendi Group’s overarching strategic aim of utilising its impressive armoury of entertainment IP in a more joined-up way after, as group cmo Lucien Boyer puts it to LSB, “too long working in silos”.
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Summing up the rationale, Lucien says: “It’s a very clear example of what the Vivendi group is now about. For a long time it was a holding company for different units working in the music area, in TV, in movies, in the live area, in digital platforms etc. What we are building now is an integrated group specialising in content and entertainment and what we feel is that having so many skillsets around the table we can build a much more joinedup proposition for consumers, but based on the same content, stories, talents and IP." Post acquisition, Copyrights has been integrated into the Vivendi Village. Quaint name, right? But if you’re looking for duck ponds and cricket pitches, keep moving. This is the very sharp end of a very big conglomerate, containing the divisions, people, technology and culture needed to implement the corporate cohesion that Lucien says will drive Vivendi’s future growth.
Left: Lucien Boyer, cmo of StudioCanal. LICENSING SOURCE BOOK EUROPE 2017
44-45 StudioCanal_NEW LSB 2008 GRID 11/01/2017 11:50 Page 45
STUDIO CANAL
It’s a diverse amalgamation, covering ticketing, live venues, digital technology and talent development, but what they all have in common is that they are content-agnostic and can be used as resources for other IP generating elements of the group. And this is why Lucien believes it is the natural home for Copyrights: “They are individual businesses, but the Vivendi Village is also a platform to foster integration. It is where joined-up projects can live and grow. It is a very agile and innovative model and the right environment for properties that traverse different media and different businesses.” How that will work in practical terms and on which properties is yet to be determined. Interestingly, he highlights Bravado, Vivendi’s market-leading licensing and merchandising branch of Universal Music, that runs global brands like The Beatles, The Rolling Stones, Justin Bieber, Kanye West and many others. As Lucien explains: “Their focus is on music, but they want to deliver more and more opportunities to the artists. So we will be joining forces in merchandising and licensing as we do in content. Copyrights and Bravado will become increasingly close and sometimes partner on properties.” But no, he states, they will not be merged. He goes on to talk about the enticing prospect of Copyrights getting to grips with some of the currently under-exploited properties in the Vivendi vaults, with shout outs for Apocalypse Now, Rambo, Terminator 2 in particular. While opportunities abound to be explored, Lucien says much of this potential will be harvested later. There is a certain ursine that is the focus of the coming year. “To be clear, this is the future; 2017 is the year of Paddington. We need to succeed with this first and then extend the Copyrights integration into the group," Lucien stressed. “After movie one, box office and retail value is at the $400m level, globally – and that is quite significant, of course. We are proud of the film we made and the job we have done so far. But, this brand has the potential to be at the $1bn mark; that’s what we have in mind." To achieve this ambitious target, he is aware that Paddington 2 will need to build on its success on the merchandise front at retail. "We want wider
Inset: A dedicated Paddington store has opened in Paddington Station.
Making Plans For Paddington
The first Paddington film from StudioCanal, released in November 2014, generated worldwide box office revenues of $288.7m. A sequel is due in Q4 later this year and expectations are high. It’s not only the movie for which StudioCanal's Lucien Boyer predicts big things. However he makes it clear that the marmalade-loving bear isn’t just this decade’s most unlikely new film star, he’s the centre of a global franchise that will reach into pretty much every area of entertainment. “We have a five year plan, which we can now talk about, this is our vision for Paddington. So, not only is there a second movie, but there will be a third and a fourth. Every other year, a new Paddington movie will be released. In the years between the movies we will create an animated TV series – that will start after movie two, in 2018," confirms Lucien. Prior to this a mobile game from Gameloft (a mobile game studio it acquired at around the same time as Copyrights) is due in Q4, coinciding with the new movie being promoted. “On top of that we also plan to extend merchandise in the master toy category. Paddington is already a leader in plush, but we want to extend that toy reach a lot further with longerterm partnerships," reveals Lucien. Broadening the gaze further, he confirmed that is exploring the idea of a theme park with conversations underway with companies in the UK, Europe, the US and Asia. “Of course Paddington started in books, first written by Michael Bond in 1958, and we are looking now at movie tie-in books. We’re also looking at live, and a musical will certainly come out in the next few years. “As you can see, we have quite an ambitious and extensive array of elements for Paddington to help create an even stronger brand. We believe it is a brand that has enough history and enough legs to fulfil all our ambitions. He is also a very special character who has a lot of what the world today is in need of.” Lucien also points out that 2018 marks Paddington’s 60th birthday. “That will be very important for us and we will mark the occasion throughout many different areas of the franchise.” It will, no doubt, be quite a party – and with far more than just another candle on the cake to celebrate.
distribution this year, that’s definitely on Copyrights’ desk for this year,” he says. No pressure then! In its brave new world and ambitious new home, you sense that, to not quite quote another classic animal-fronted film with rather more teeth than cuddly old Paddington, Copyrights is gonna need a bigger desk. LICENSING SOURCE BOOK EUROPE 2017
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TheSnowman_Licensing_Source_Book_2016_TM.indd All Pages 046-047_LSB_Autumn_2016.indd 46
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Property
The Snowman™ The Snowman and The Snowdog™
Licensing Agent
The Copyrights Group 3 Cambridge Court, 210 Shepherds Bush Road Hammersmith London, W6 7NJ UK Licensing: rachelclarke@copyrights.co.uk International Licensing: pollymery@copyrights.co.uk
The Snowman™created and illustrated by Raymond Briggs, is one of the world’s most popular children’s books, selling in excess of nine million copies worldwide. Adapted for the screen in 1982, the Oscar nominated animation has become a much-loved Christmas favourite. The sequel, The Snowman™ and The Snowdog, premiered on Christmas Eve 2012, and the adorable Snowdog has found a firm place in the hearts both of the nation and of a new generation. • • • • • • • •
Both films have a 20+ year broadcast commitment in the UK from Channel 4, and a global reach in over 20 other territories including Japan and North America Refreshed Snowman website launching in 2016 (www.thesnowman.com) with full tablet and mobile optimisation. Active seasonal Facebook community (6.5k likes) New My First Christmas style guide supplement for baby and infant with first product launching Christmas 2016 Over 80 licensed partners covering toys, apparel, gifting, food, toiletries and homewares Major UK public art trails launched in 2016 with Wild in Art in Brighton (Snowdogs by the Sea) and the Tyne and Wear region (Great North Snowdogs) supporting local hospices Key territories are UK, Japan and South Korea, with further international growth opportunities Seeking partners in key territories for corporate partnerships, promotions and live events The Snowman™ © Snowman Enrerprises Ltd 2016 The Snowman™ and The Snowdog © Snowdog Enterprises Ltd 2016
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48-49-51 Retail Round-up_NEW LSB 2008 GRID 06/01/2017 12:05 Page 48
RETAIL ROUND-UP Inset: Debenhams stocked around 38 Mr Men skus.
From big name collaborations and new online stores, through to exclusive lines and cross category campaigns, the licensed retail space ended 2016 on a high and is continuing this trend into the New Year. LSB takes a look at some of the most recent work.
The tale of the tills Mr Men take over at Debenhams
Sanrio partnered with Debenhams just before Christmas for the launch of a cross category Mr Men Little Miss offer in its stores. The initiative marked the first time that the brand had been merchandised together. Debenhams stocked around 38 skus across six licensees, with Sanrio working with its partners to ensure the packaging was consistent across the range. Mr Tickle even visited for a special Christmas launch, with photo boards being put up in-store for customers to take advantage of. Above: Tesco’s beauty and gifting line has been a hit.
Country Diary comes to Tesco SLG enjoyed success with an exclusive Country Diary beauty and gifting range for Tesco for the Christmas gifting season. The collection features a range of products including luxury body lotions, body wash and pampering nail sets. In addition, Moonpig.com will launch a range of personalised floral cards in time for Mother’s Day featuring the Copyrights brand. The Country Diary of an Edwardian Lady is based on the 1906 diary by British illustrator Edith Holden, who recorded the seasonal changes in flora and fauna in the English countryside with words and illustrations. The book has sold millions of copies in its print editions globally.
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LICENSING SOURCE BOOK EUROPE 2017
Left: The new store is in Hull’s House of Fraser.
Hull 2017 store arrives Event Merchandising has been appointed to run the merchandising programme for Hull 2017 – as it gears up to become the UK City of Culture this year. Such is the excitement surrounding the event, official merchandise has become one of the most searched for terms on Google for Hull 2017. Event Merchandising has now opened a store in House of Fraser, as well as an official online store. Items include t-shirts, hoodies, umbrellas, mugs, badges, hats and stationery among others. There are 20 products in the range in total.
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RETAIL ROUND-UP
YOOX launches Disney store
YOOX has teamed with The Walt Disney Company EMEA for the launch of Disney’s first online fashion and lifestyle store. Accessible from the YOOX homepage, Disney’s digital window will host the latest designer collaborations inspired by Disney, Disney-Pixar, Star Wars and Marvel across apparel, accessories, footwear and interiors. The curated product selection includes the likes of Olympia Le Tan’s Alice in Wonderland-inspired clutches, Vans’ Toy Story shoes, Kenzo’s The Jungle Book sweaters and Nixon’s watches dedicated to Star Wars. Further Right: YOOX is collections will be added over the coming months. hosting Disney’s first online fashion YOOX will also feature dedicated and exclusive editorial content. and lifestyle store.
IFLScience unveils UK web shop
Gap’s got the love
IFLScience has opened the doors of a new UK-based ecommerce store, with the Christmas period seeing an 80100% sell through on its product lines. The move follows the company seeing an uplift in traffic coming from the UK and Europe on its US ecommerce store, after it started to publish Above: IFLScience merchandise is now available from its UK during GMT after its office online shop. move to London in 2015. Following a strong 2016, IFLScience has further plans for this year. Already partnered with Global Merchandising Services, Untapped Agency and One Entertainment, it is working on a new range of merchandise with UpRosa, which creates upclose scientific imagery with the royalties going back into scientific research. It has also launched a customisation store with Zazzle and Urban Species is stocking a number of its quirky tees and hoodies.
Gap has unveiled its latest kids collaboration with Disney, including designs for newborns and upwards. The Love collection was heavily promoted by the retailer in its stores across the UK, with window displays as well as in-store areas. The collection includes lines from Baby Gap featuring Minnie and Mickey Mouse and including a sweater hat, sweater one-piece and ‘slub’ top. Other items for babies include Mickey Mouse with stripes pants and bodysuits, tees, dresses, hoodies, mittens, underwear and sweater leggings. The range is also available in stores in the US and Japan.
Bear necessities Build-A-Bear Workshop has secured a new partnership with SEGA, unveiling of a new Sonic the Hedgehog line. As well as in-store Sonic offerings, the deal includes an online exclusive bundle which features a 17-inch Sonic the Hedgehog furry friend, a plush gold ring wrist accessory and a limited-edition Sonic print.
Above: The Love collection was heavily promoted in-store.
All Smiles at retail
Smiley is looking forward to a busy 2017 after last year saw it collaborate with a number of big name retailers. A key partnership was with international fashion retailer Zara, which recently unveiled a new line of Smiley handbags and apparel separates. These included a slick black leather handbag and oversized poplin shirts with large Smiley prints and ‘show me your smile’ across the front pocket. For kids Zara introduced a khaki bomber jacket dotted with sewn-on sequinned patches and a Smiley. Smiley also enjoyed success with Topshop and its exclusive heat reactive tees created by Poetic Gem. The tshirts subtly reflect changes in temperature to alter their appearance throughout the day. Smiley has also worked with retailers including ASOS, Butlers, Urban Outfitters, Etam, Claire’s Accessories, Pull & Bear and Berska among others.
Right: Zara was just one retail collaboration from Smiley in 2016. LICENSING SOURCE BOOK EUROPE 2017
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RETAIL ROUND-UP
Forbidden Planet invaded
Uniqlo feels the force
Nickelodeon & Viacom Consumer Products is teaming with Forbidden Planet for the launch of an exclusive range of Invader Zim apparel, housewares and accessories. The range features fan-favourite Zim and his faithful companion GIR and includes t-shirts, mugs, coasters and travel pass holders with prices ranging from £2.99 to £17.99. The partnership between Nickelodeon Above: Invader Zim merch has & Viacom Consumer Products and found a home at Forbidden Planet follows the successful Forbidden Planet. Teenage Mutant Ninja Turtles exclusive range that launched at Forbidden Planet last year. The retailer is set to unveil more Nickelodeon lines in 2017. Right: M&Co’s Dinosaur Roar
Fashion chain Uniqlo has rolled out a special a collection inspired by Rogue One: A Star Wars Story. The retailer celebrated the release of its new line with a special evening of Star Wars themed entertainment for fans at its Oxford Street store in London ahead of the launch of the movie. The event included live music from NTS radio, Benji B and Novelist. The range itself includes six t-shirt designs for boys – these range from Stormtroopers and Darth Vader through to the Death Star. Meanwhile, there are ten designs for men Above: Uniqlo’s range includes six including marble-like prints in offt-shirt designs. white and dirty green. There are also five sweatshirt designs to complete the collection.
line launches in February.
M&Co roars
M&Co is to launch a new Dinosaur Roar childrenswear collection in 2017 in conjunction with the Natural History Museum. The new range will be produced by Fashion UK and will include a mix of nightwear, daywear and accessories. A variety of Dinosaur Roar merchandise will sit alongside the clothing range in-store and will be available online. It will be available in 240+ M&Co stores across the UK, as well as online, from February 2017. The deal was secured by Nurture Rights. Dinosaur Roar is the only preschool brand to be endorsed by the Natural History Museum and all products, including the books, will carry the NHM logo.
ASOS adds Pingu A new capsule fashion collection starring cult character Pingu has launched on ASOS.com. Designed by new womenswear label, Phiney Pet, the collection brings together Pet’s bold style with the character’s quirky charm. The line includes four jersey pieces including two short sleeved t-shirts, a long sleeved tee and a sweatshirt. All feature bold prints and on-trend slogans including ‘Noot Your Babe’ and ‘Don’t Mess with my Click’. Right: Phiney Pet has designed the ASOS Pingu collection.
Barbour dresses The Snowman Heritage and lifestyle brand Barbour based its 2016 Christmas campaign on The Snowman and The Snowdog, which was heavily featured in its retail stores. The campaign was focused around a 60-second bespoke animation film, made by Lupus Films. It told the story of an adult Billy, the young boy from The Snowman and The Snowdog, remembering the year he was given a gift from Father Christmas. Barbour’s retail stores promoted the campaign through point of sale, windows, in-store gift tables and exclusively designed carrier bags.
Inset: The Snowman and The Snowdog featured heavily in Barbour stores.
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Face To Face Inset: Skinnydip’s co-founders (left to right) Lewis Blitz, Richard Gold and James Gold. Below: The Simpsons Undressed collection focuses on characters including Patty, Selma and Mr Burns.
Gold rush It’s only been established for just over five years, but fashion accessories specialist Skinnydip has certainly made an impact in the licensing space. LSB catches up with co-founder James Gold to find out more about the Licensing Award-winning company.
W
e all know that being a bit different, a little bit quirky and a change from the norm gets you noticed at retail – and this is certainly true for London-based fashion accessories brand, Skinnydip. It launched in 2011, but the company – which describes the lines it creates as ‘fun and fearless statement products’ influenced by fashion, social media and current trends – has quickly notched up a number of milestones. It runs over 200 concessions in retailers such as Topshop, Selfridges and Harrods, while it also works with ASOS, Urban Outfitters, Nordstrom and Bloomingdales, plus has six of its own stores and a dedicated website. It has produced successful licensed collaborations with Fox Consumer Products and The Simpsons and Coca-Cola – the former winning it the Best Licensed Giftware Range trophy at the Licensing Awards 2016 for its Krusty the Clown line. “Skinnydip is a fun brand and we loved the idea of partnering with iconic global brands to create a really unique licensed range,” explains co-founder
James Gold. “For us, going down the conventional route isn’t very Skinnydip and we’ve been fortunate in having great partners in 20th Century Fox and Coca-Cola, who’ve allowed us to be creative and design what we feel are very distinctive ranges.” That ‘distinctive’ element translated into Skinnydip taking inspiration from Krusty the Clown’s various business ventures for its first The Simpsons collection, even turning its Carnaby Street store into a ‘Krusty Burger’. It then turned to characters such as Mr Burns, Moe, Patty and Selma for The Simpsons Undressed, which saw them portrayed in a rather risqué way. “I don’t think anyone has ever done that before,” laughs James. For Coca-Cola, James says that Skinnydip managed to produce a collection which stayed true to the brand’s identity, but also added its own playfulness to it. While James won’t be drawn on any potential new collaborations in the pipeline for 2017, he did say that Skinnydip is always on the lookout for new opportunities where it can partner with a brand to create something totally different. “Collectively our brand mentality has always been to do things differently,” he adds. “We look at a licence and think to ourselves what can we do that nobody else has thought about doing before. “We would like to continue to bring products onto the market that customers pick up and makes them smile. If we’re doing that, we’re happy.” LICENSING SOURCE BOOK EUROPE 2017
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State Of The Nation: Nursery
Baby Boom Familiar faces, sponsorship deals and £multi-million buy-outs mean you won’t want to be caught napping in the nursery sector.
Miffy Keeps Time Miffy is now available on a range of children’s gifts, with a personalised twist. The iconic Miffy brand has been adapted to work seamlessly with the Personalised Memento Company’s range of personalised apparel, which includes clocks Above: Miffy’s keeping with the Personalised that are perfect for the nursery. time Memento Company. Right: The Simpsons Miffy and her friends were courts a younger created by Dick Bruna in 1955, to audience. help young children to discover more about the world around them, allowing their imaginations to explore the ordinary aspects of the everyday world in a fun and engaging way.
Winnie’s On Trend
Fashion retailer Primark gave the gift of Winnie the Pooh for Christmas 2016, with licensed baby lines featuring the lovable bear in its children’s gift guide. Featuring on the Primark blog, which aims to give gift inspiration to consumers, was a range of Winnie the Pooh clothing for babies, including dungarees, baby grows, blankets and sleep suits. In keeping with the Disney theme, the retailer also highlighted new Spider-man pyjamas, plus hat glove and scarf sets.
Springfield Baby
20th Century Fox Consumer Products has launched its first ever range of baby and nursery focused products celebrating The Simpsons. The Made in Springfield collection showcases Bart, Lisa and Maggie in a softer illustrative art style complimented by distinctive branding and packaging to offer a point of difference at retail. Fashion Lab is the first licensee to deliver product with its debut range of baby and nursery soft lines due to hit UK retail for 2017. Sandra Vauthier-Cellier, senior vice president for Fox Consumer Products EMEA, said: “The popularity of The Simpsons spans all generation. Our intention with the new ‘Made in Springfield’ brand extension is to engage with adults who have a real fondness for The Simpsons and are now having children of their own. This new baby programme, with its hand-drawn graphics and soft colour palette, creates a point of difference and allows us to explore new retail channels.”
Supermarket Sweep For Elmer
Inset: aden + anais launches new Disney collection. Right: Elmer trumpets into Sainsbury’s.
Characterful Collection
Metrostar is continuing to grow the presence of the Elmer brand at retail, securing a deal with Paul Dennicci for a new line of babywear. Five styles will launch in Tu Clothing in Sainsbury’s in February 2017. (continued)
On the back of its first successful collaboration with Disney last summer, baby clothing specialist aden + anais is back with a new range. The collection of breathable muslin products launched in 2016 at Babies R Us in the UK and the latest line-up sees the inclusion of even more familiar Disney characters, including Winnie the Pooh, Tigger, Mickey Mouse and Minnie Mouse, on a range of fresh and graphic prints. The collection includes swaddles, muslin squares, bibs, sleeping bags, hooded towels and wash cloths.
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State Of The Nation: Nursery
Dunelm Gets Down With The Kids
Homewares and furnishings retailer Dunelm has bought baby and infant goods specialist Kiddicare. The deal is part of an £8.5m acquisition of UK online shopping group Worldstores (WS Group) in a bid to boost its online offering. The news makes Dunelm the latest in a line of new owners for Kiddicare, which was bought by supermarket chain Morrisons for £70m in 2011 before being sold to private equity owners for £2m three years later. Kiddicare was then bought by Worldstores in 2014, where it joined the group's portfolio of home and furniture websites. Dunelm's ceo John Browett commented: "We are excited by this opportunity to accelerate the growth of our internet operation, more than doubling its size, and enhancing our position as the destination homewares retailer in the UK." Dunelm said all three brands complement its existing offer and that it will be able to improve performance by sharing product ranges, harmonising terms and extending the multichannel delivery proposition. It expects the benefits to be in the region of £10 million per annum over the short to medium term. Dunelm will also be putting £15 million into the newly-acquired company to retain the current management team and expects Worldstores to break even in the year ending 30 June 2018.
(continued from previous page). Commenting on the launch, Andrew Farrow, md of Paul Dennicci, said: “We are known for our great quality product and we can deliver a great range that the brand deserves.” Publishing and plush from Rainbow Designs will also be in Sainsbury’s, creating a cross category offer for Elmer in the retailer. Sarah Pakenham, rights director at brand owner Andersen Press, said: “We are delighted to be in Sainsbury’s with such a great offer.”
Rhyme Time
KD UK’s Little Baby Bum Nursery Rhyme Friends was an official sponsor of World Nursery Rhyme Week, last November. Founded by Music Bugs, the week-long event aims to highlight the importance of nursery rhymes in early childhood development. As official sponsor, Little Baby Bum activities took place throughout the week, including giveaways. Seth Bishop, md at KD UK, said: “The importance of using musical content to stimulate active learning in young children is key to the Little Baby Bum brand, which fits perfectly with the World Nursery Rhyme Week initiative.” Above: Little Baby Bum is licensed by Licensing Link.
Right: Personalised Mr Men and Little Miss products from Myfirstyears.
Mr Men Grows Stronger With a brace of new collaborations, The Mr Men Little Miss brand is continuing to grow in the baby category. My1styears.com has partnered with Mr Men Little Miss for a range of limited edition clothing, accessories and furniture for babies and children. The range includes white bodysuits, high tops, storage sacks, blankets and wooden furniture, which can be personalised with a character and name. In addition, British brand Tobias & the Bear has created a retro-influenced collection of prints.
Sleeping In Style
Baby clothes and toys brand The Gro Company has partnered with iconic British designer Orla Kiely to develop a new range of bedding. Featuring recognisable Orla Kiely prints, the new collection includes six Grobags and three Gro-snugs. The first three designs – Apple, Boats and Birds – were launched exclusively at Mothercare and online at gro-store.com. Commenting on the collaboration, Orla Kiely said: “Working with sleep bag experts The Gro Company was a natural choice for the Orla Kiely baby brand. “We share the same attention to detail and passion for quality, and the result is a charming and colourful collection. The range is a celebration of all things baby, appealing to parents looking to express their individuality through design.” Right Orla Kiely grow with Grobags.
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Marking Milestones
When a brand reaches a landmark birthday, it isn’t simply a question of lighting the candles on the cake, taking a quick shot and firing off that press release. Brand owners and agencies are recognising that these milestones are cause for more reflection and often act as a platform to breathe new life and impetus into a successful property. So, who is going to be sitting on the birthday table next year? Inset & below: Smiley has a full programme of events to put smiles on people’s faces in 2017.
Birthday Wishes Emotions Run Away
Next year it will be grins all round for Smiley as it is 20 years ago next May that ceo Nicolas Loufrani created the world’s first digital Smileys and SmileyWorld. “Basically, every emoji and emoticon sent today is thanks to the work Nicolas did in experimenting with Smiley to create animated faces that corresponded to the pre-existing ascii emoticons used in the world before digital,” explains marketing director Matt Winton. For Matt the 4,000 completely unique Smileys means the company has a recipe for success in licensing. He comments: “We sell a brand and a lifestyle built around self-expression and emotional intelligence. Our property has been evolved by our consumers and they are also shaping our future. The way we consume is changing so quickly nowadays thanks to technology, that every day our audience is becoming older and at the same time younger. As such we have to create structured collections that appeal to the needs of a multigenerational consumer.” In celebration of this landmark the company has released a special limited edition POS tool kit to help its partners join in the celebration, as well as a special logo, which will be activated in-store and at trade shows throughout 2017. In addition to artwork there is a programme of events lined up including a partnership with Vittel that will see 130 Smiley branded water bottles drop in the biggest retail stores as part of a huge 360 degree POS activation across Europe during the first two quarters of 2017. “We will also be distributing a million bottles of water during the Tour De France and Paris Marathons,” says Matt. He adds: “We are launching a massive Smiley collectable campaign with Simba Dickie that will see a million blind packs launching at retail during Q3 and Q4 against the backdrop of a massive TV advertising campaign.” A new PR company has been brought on board and the retail chain Auchan will be partnering with Smiley too with a broad range of cross-category products. “Finally, we have a great new philanthropic project lined up with an amazing charity called Smile Train, who are the world’s leading cleft palate charities,” Matt concludes proudly. “The whole campaign will help to spread smiles to millions of children throughout the world.”
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Right: Rainbow Heart Bear is a new character to celebrate Care Bears’ 35th anniversary.
Marking Milestones
Dear Zoo Won’t Be Caged A year long-programme has been organised to help Dear Zoo (represented by Metrostar) celebrate its 35th anniversary with a roar. Dear Zoo is the iconic preschool storybook from Rod Campbell which has sold over 8 million copies worldwide and is published in more than 20 languages. Macmillan Children's Books will launch a year of celebrations with a hardback gift edition for which author Rod Campbell has created a new designed slipcase. Macmillan will be working with Dear Zoo licensees throughout the anniversary year, with existing licensees including Milly&Flynn (wooden toy range, puzzles and games), Aurora (plush), and Paul Lamond Games (puzzles). The publisher has also collaborated with ZSL London Zoo to create The Dear Zoo Trail, which will be open all through the Easter holidays at London Zoo. Families will be able to follow the story of the Dear Zoo book. In addition retailers across the country will be invited to get on board with the birthday celebrations with a host of Dear Zoo events supported by bespoke event kits including activities and suitably festive bunting and display materials. A Dear Zoo storytelling event will tour all the major literary festivals throughout the year too. The year will culminate in Autumn 2017 with the opening of a brand new stage performance of Dear Zoo. Commenting on this landmark Rod comments: “I can’t believe Dear Zoo is celebrating its 35th anniversary! I really am enormously touched and delighted that successive generations of young children continue to love Dear Zoo!”
Caring At 35
Throughout 2017 American Greetings Entertainment is celebrating 35 years of caring, sharing and hugs with Care Bears - the colourful, huggable bears that have been connecting with generations of children and continue to create long-lasting relationships with today’s kids. “Special for the 35th anniversary, we will be introducing a brand new, never-before-seen character to the Care Bears family: Rainbow Heart Bear, who will appear across multiple categories for 2017 only,” kicks off Janice Ross, head of global licensing for American Greetings Entertainment. Care Bears (which is represented by CPLG for licensing) started as a line of greeting cards in the early 1980’s and quickly grew into an entertainment, consumer products and pop-culture phenomenon. Today there is a Netflix original series, 26+ million app downloads and millions of YouTube views with content for this generation’s audience. At the core, Care Bears is about caring and sharing and the emotional connection fans have with these cuddly characters. “We have stayed true to these brand attributes and that connection with fans around the world has never been stronger,” says Janice. She adds: “In addition to our brand new, 2017 exclusive Rainbow Heart Bear who will stay true to the current core style of Care Bears and help us to celebrate our “Year of the Hug,” we will celebrate by giving hugs nationwide in the US via an experiential mobile tour.” The brand’s specialty 35th anniversary partners will have the opportunity to utilise a special, 1980’sinspired watercolour style guide, including Land of Nod, California Donuts, Sprinkles Cupcakes and SpiritHoods. Internationally, Care Bears looks forward to its collaboration with fashion brand Boy Meets Girl for colette in Paris, supported by a window display and event, as well as Japanese figurine brand, Be@rbrick. Additional programs are also still to come. “It’s a fantastic opportunity to celebrate the Care Bears’ long-lasting relationship with people who grew up loving these huggable characters,” says Janice. “We want to give fans of all ages the chance to reconnect with their favourite Care Bear at anniversary events and through partnerships around the world.”
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Marking Milestones
Fireman Sam Turns 30
In 2017 Fireman Sam (part of Mattel) will be celebrating 30 years. Stories of Fireman Sam and his community, first aired in 1987 teaching key life lessons to children across the world on issues such as action, adventure, bravery, and safety. The show is now on its tenth series and being shown worldwide in 25 different languages, with two movies and a BAFTA nomination for best short film under its belt. “As well as becoming a well-loved children’s character and ‘hero next door’, the brand has grown over the years, expanding its character base to include 39 characters and covering a multitude of new themes, vehicles and storylines,” says Helen Above & right: Mattel Genia, licensing manager at Mattel, explaining will kick off the search for a real life hero to its success. celebrate Fireman Expanding content, Fireman Sam has two short Sam’s 30th. films to its name with another exciting release – Fireman Sam: Alien Alert launching in 2017. Building on the Alien theme, former Doctor Who actor David Tennant brings a new character to life, further expanding the brand's modern approach to engaging preschoolers and parents. Marking a year of celebration and an extraordinary 30 years of the brand, Fireman Sam and his team will be celebrating this special event throughout the year with various activations. Kicking off the festivities, the brand will be on the hunt for real life heroes to celebrate the core values that are true to the brand. This year will also see the brand build on key partnerships with Child Safety Week and also continue to drive its safety awareness programme ahead of Bonfire Night partnering with the UK Fire and Rescue Services to support and spread the key messages. “2017 will also see the expansion of the Fireman Sam consumer products with exciting cross category licensing partners on board, promises Helen. “These include the launch of a range of toys rolling out throughout the year, creating an experience for preschoolers as they interact with Sam’s world above and beyond the on-screen content.”
Friendship Endures At 30 Hallmark’s cute bear brand Forever Friends will be departing its twenties and heading for the big 3-0 in 2017. The 30th anniversary is commemorated with new artwork and an exciting anniversary logo honouring its British heritage. The 30 years of friendship will also be celebrated in the UK and around the world through a social media campaign throughout 2017. “Very few characters last 30 years in the
Left: A social media campaign will celebrate Forever Friend’s reaching the big 3-0.
relevant today. Today, the loyal fans have grown up and are now mums and grandmothers. They
marketplace,” asserts Esther Key, licensing and
want to continue to share the love and affection
consumer marketing manager for Hallmark.
that they know ‘the original very cute bear’ can
“Forever Friends evokes childhood memories and
still bring to their daughters, granddaughters and
friendships from yesterday that can still be
friends. Not many other characters can do that. LICENSING SOURCE BOOK EUROPE 2017
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Property
Beatrix Potter™
Licensing Agent
Silvergate Media Fourth Floor,York House, 23 Kingsway London WC2 6UJ ronallen@silvergatemedia.com
2016 marks the 150th anniversary since the birth of Beatrix Potter, one of the worlds best loved children’s authors, who has captured our imaginations for over 100 years with her beautifully illustrated tales. 2016 Highlights • • • • • • • •
• •
Peter Rabbit wins Classic Licensed Property at the Licensing Awards The Tale of Kitty In Boots (published September) is the most pre-ordered picture book on Amazon since their records began in 2007 The Royal Mint – Beatrix Potter range of 4 coins has been thier best selling collection ever with the Peter Rabbit Silver BU coin selling out within 8 days. Mothercare’s exclusive 150th nursery collection exceeded sales expectations and is being extended into 2017 with new lines added New clothing ranges launched at TU for Sainsbury’s A/W 2016 Paperchase to introduce new lines, including Christmas 16 Hobbycraft launch new bespoke range of craft lines Longleat Safari Park: Peter Rabbit will form a large part of The Festival of Light this Christmas with over 50 lanterns based on the works of Beatrix Potter. This is the first time these authentic Chinese Lanterns have featured a Western brand outside of Asia Leeds Castle will be transformed in November using beautiful set design and floral artistry to bring the Beatrix Potter characters to life. Major retail Christmas window confirmed featuring large scale animated displays and a pop-up shop experience
2017 Highlights • • • • • • • •
100th Anniversary of Appley Dappley’s Nursery Rhymes in May – new gift publishing with supporting marketing campaign Rainbow Designs on board as new Peter Rabbit animation plush licensee, with new lines in development for 2017 New product launches including Classic Toy extension lines, homewares and apparel New range confirmed in M&S for 2017 following success of 2015 & 2016 collections Kids Preferred extending toy lines in the USA Gymboree USA to launch exclusive Easter clothing collection Barnes & Noble to expand gift line to include bespoke toy development TRU Japan to launch new clothing lines
BEATRIX POTTER™ © Frederick Warne & Co., 2016. Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. Licensed by Silvergate PPL.
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State Of The Nation: PRESCHOOL
Tot stars
With seemingly more properties than ever, the preschool sector is set for a bumper 2017. With key anniversaries, new brands and the relaunch of some old favourites, there should be something to suit all pockets and all retailers. LSB rounds up some of the most recent happenings.
Above: The #ClangersForKindness campaign has been a hit.
It Pays To Be Kind
Inset: Kazoops toys will launch from July.
TOMY Signs Kazoops Cheeky Little Media has confirmed TOMY as the master toy partner for Kazoops. The company will produce plush, figurines, play-sets and games, launching from July 2017. The toys – which will be showcased at Toy Fair at Olympia – will have play patterns and interactive features that link directly to the core attributes of the Kazoops episodes. Mark Foster, evp of TOMY Europe, said: “Monty and his adventures lend themselves to a great, innovative range of toys where we can continue to explore a breadth of play patterns for years. We are very excited about the possibilities we can explore and look forward to partnering with Fusion and CLM as Kazoops inevitably goes from strength to strength across Europe.” TOMY is the latest addition to the growing licensing programme – handled by Art + Science International. Other partners include Immediate Media, Redan Publishing, Fashion UK and Rainbow Productions.
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Coolabi’s recent creative brand campaign for Clangers has proved a hit, generating strong consumer reach and engagement. #ClangersForKindness encompasses TV and radio ads, YouTube, PR, sponsorship, social and blogger interaction and has been encouraging Clangers fans to ‘Be a Kindness Star’, with the brand owner working with Kindness UK. To date, over 10,000 kindness wishes have been made and the #ClangersForKindness hashtag has had a reach of two million. Two video ads, one brand and one product, and two toy unboxing films were released, with views to date across Facebook and YouTube reaching almost two million. The TV campaign was seen by over three million children, including 1.2 million of the key audience demographic of mums with children aged 0-3. Notably, toy product sales are already outperforming 2015 sales at key retailers Boots and Toys R Us.
All Booked Up Parragon has launched a new collection of story book bags featuring key licensed brands - Disney Princess, PAW Patrol and Marvel Universe. The Disney Princess story book bag includes Cinderella, Tangled, Beauty and the Beast and The Little Mermaid. Meanwhile, PAW Patrol fans will be able to pick up four books: Chase is on the Case; Pup, Pup and Away; Pit Crew Pups and Rubble to the Rescue.
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State Of The Nation: PRESCHOOL
Jazwares Outlines Chuggington Plans Jazwares has revealed some of its plans for Chuggington in its role as global master toy licensee for the Ludorum brand. Jonny Taylor, Jazwares’ UK md, told LSB that everything about the range had been given a full refresh – from the packaging and branding through to the target age demographic which is skewed slightly younger than previously. The toys have been designed specifically with children aged two to four in mind. Above: The Chuggington There are 24 Little Chuggers in the range, various track packs and location play-sets, while range has been given a the specially designed ConnecTrax system is compatible with other train systems. The range complete refresh. will launch at Easter with a wider roll out planned for autumn/winter 2017. The TV episodes will continue on the BBC this year, while a new short-form episodic format will be premiering on a major SVOD platform in the UK as well rolling out across digital platforms globally in 2017. Jonny said: “We believe there is an opportunity within the preschool railway category to encourage collectability at low-medium price points. Our aim is to create a solid range which will deliver consistently strong sales throughout 2017. “We are working with a brand that has built up a decade’s worth of dedicated fan base. The show continues to be a CBeebies flagship brand and audience numbers remain high for every single episode.” Below: The Arty Mouse licensing programme is off to a strong start.
Trends UK Adds Thomas Mattel has welcomed Trends UK to the consumer products programme for Thomas & Friends. The deal sees the introduction of electronic learning aids from summer 2017, aiding the development of early learning, numeracy and communication skills. Above: A Smart Tablet The new range includes Thomas & is among the new Trends launches. Friends Smart Tablet, Thomas & Friends Flip-up Phone and Learn with Thomas Magnetic Fridge Toy.
Cinema Debut For Peppa
Brace For Arty Mouse The licensing programme for Top That Publishing’s Arty Mouse brand is continuing to grow, with Signature Books and Tap Tap Tales now on board. Signature Books has signed up to create personalised gift books. Three Arty Mouse titles will join its LIFE book range in 2017, with the launch planned to take place at Spring Fair in February. All titles in the LIFE range – which stands for Learning Is Fun & Educational – have been written and designed to have an educational element and also include the child’s name throughout the illustrations and on the cover. Meanwhile, Tap Tap Tales will create a range of educational apps including Silhouettes and Puzzles, Colouring, Tracing, Shapes, Words, Numbers and Positioning. Each will contain 25 exercises and will be available in seven different languages. The deals were brokered by Edutainment Licensing. Below: Peppa Pig My First Cinema Experience arrives in the UK in April.
eOne’s Peppa Pig brand is to make its big screen debut in the UK and Australia this year. Nine new episodes and an interactive sing-a-long contest will form an hour-long cinema format called Peppa Pig: My First Cinema Experience, specifically for preschoolers. In Australia, Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will arrive on March 16, 2017. Meanwhile, Peppa Pig My First Cinema Experience will hit the UK on April 7, 2017 leading with new episode, Peppa Visits London. The release will include special appearances from new characters including Policeman Panda voiced by David Mitchell and Mrs Crocodile voiced by Jo Brand. To coincide with the theatrical release, a collection of London and Australia themed Peppa Pig merchandise will be released at retail in spring 2017 across categories including toys, accessories and publishing. LICENSING SOURCE BOOK EUROPE 2017
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State Of The Nation: PRESCHOOL
Rooms With A View
Above: The CBeebies themed hotel is due to open this summer.
Pyramid Powers On Pyramid International will be showing a number of its key preschool properties at Nuremberg Toy Fair in February. The company has developed ranges around the likes of PAW Patrol, Peppa Pig and My Little Pony, which will be on show alongside its traditional lines including properties from Disney, Marvel and DC. Ranges include posters and wall art, as well as an assortment of associated merchandise for some licences including key chains and stationery.
Inset: PJ Masks product will begin to arrive from February.
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The themed bedrooms which will form part of the new CBeebies Land Hotel have been unveiled. Opening in summer 2017, the hotel will be home to bedrooms featuring In the Night Garden, Octonauts, Postman Pat, Swashbuckle and Something Special. The rooms feature interactive games and play items – such as a children’s entertainment wall and activity tables – and are designed with a separate area for children and parents. There are a range rooms designs to sleep up to seven people, with CBeebies Bugbies adorning the standard rooms, while premium rooms will feature the different characters and shows from CBeebies. Each room will also have toddler-friendly features such as bathroom steps to the sink, children’s toilet seats, baby baths and a cot. The hotel will also have five fully accessible rooms. There will be 76 rooms in total, all of which are fully themed.
Behind The Mask eOne has revealed the first wave of partners for preschool animation, PJ Masks. The licensing programme is spearheaded by Flair’s Just Play division, which will distribute the brand’s master global toy line from February 2017. Meanwhile, Hachette is on board as master publishing partner; Immediate Media will produce a standalone magazine; Redan will introduce content into its multi-brand Fun to Learn Favourites and Fun to Learn Friends titles; and Aykroyd TDP will launch kids’ nightwear and underwear.
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State Of The Nation: PRESCHOOL
Left: Limited edition Teletubbies merchandise will launch in Barnardo’s shops.
Barnardo’s Teams With Teletubbies Barnardo’s is launching a new partnership with the Teletubbies brand. The collaboration will see special Tinky Winky, Dipsy, Laa-Laa and Po limited edition merchandise launching in Barnardo’s shops across the UK from April 2017. The Teletubbies brand – which is marking its 20 year anniversary in 2017 – will also be supporting the Barnardo’s Big Toddle. This is the largest annual fundraising event for under five year olds, which is also celebrating its 20th birthday.
Pathé Live Kids Debuts Iconic film company Pathé Live is launching a new initiative to help introduce children across Europe to the magic of cinema. Pathé Live Kids will show exclusive kids content on the big screen, including a number of big name brands. Recordings of hit stage shows T’choupi and Tro Tro have already hit cinema screens across France, Switzerland and Belgium, with brands including Fireman Sam, Bob the Builder and Masha and the Bear set to follow in 2017.
Precious Gems CPLG has strengthened its preschool portfolio, with the agency set to represent Rainbow Ruby Above: Rainbow Ruby bolsters globally (excluding Asia CPLG’s preschool portfolio. and LATAM). CPLG was appointed by CJ E&M, which produces the show in association with DHX Media (which handles TV sales in the US, Canada and EMEA (excluding France)) and China Entertainment (which looks after TV sales and L&M in China). CPLG will develop a global and comprehensive licensing programme tapping into the series’ key themes of friendship, fun, adventure problem solving and imagination. The licensing programme will also reflect the aspirational themes explored throughout the series as Ruby, the heroine of the show, proves that you can be anything you want to be.
Deer Little Forest Russia Bound Koko Rose Media is teaming with Icon Company to launch art and lifestyle brand Deer Little Forest in Russia and CIS. The new deal sees Icon join a roster of agents which also includes Brand Licensing by Burda (Germany/GST), Think Tank Emporium (US/Canada) and Empire Multimedia (China, Korea, South East Asia). The latter will be showcasing both Deer Little Forest and spin off brand Flora of the Forest at the Hong Kong Licensing Show for the first time. Right: Deer Little Forest is conquering new territories.
HTI Adds Zapf HTI has secured a multi-territory licensing deal with Zapf Creation to manufacture and supply Baby Annabell and Baby born dolls prams and pushchairs with accessories. The deal covers worldwide rights, excluding North America and the German and Austrian markets.
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68-69-71 Toy Fair_NEW LSB 2008 GRID 12/01/2017 18:02 Page 68
TOY FAIR ACTION
Toy stories It’s January, which means it’s time for the licensing industry to pack its collective bags for the annual toy fair merry-go-round. Both London Toy Fair and Spielwarenmesse in Nuremberg are vitally important for showcasing new licensed product to the trade and retail, with many being seen for the first time. LSB catches up with some of the exhibitors to find out what they have planned.
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owhere is the influence of licences on the toy market highlighted more than by taking a stroll down the aisles of Toy Fair at London’s Olympia and Spielwarenmesse in Nuremberg. The sheer breadth of properties – from evergreens such as Peppa Pig and Thomas & Friends, to super heroes and movie-inspired lines, through to new brands from territories outside of the UK looking to make their mark lining up alongside the biggest licence of them all, Star Wars – both shows are perfect illustrations of how the toy and licensing industries work hand in hand. “The impact of licensed products on the industry grows each year, and this is the same with Toy Fair,” explains Majen Immink, the show’s head of operations and sales. “Each year we welcome the hottest new licences showcased in a variety of categories and these are often featured in the show’s Best New Toys. “Last year winners included BFG, PAW Patrol, Teletubbies, Thunderbirds and Danger Mouse licensed products. With the continuingly strong PAW Patrol, Star
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Above: The Teletubbies made an appearance at last year’s Toy Fair to coincide with the relaunch of the brand into toys.
Wars and super hero licences such as Batman and Marvel, and leading up to movie licences like Despicable Me 3, Cars and the latest Spider-Man, we can expect to see more licences than ever at Toy Fair 2017.” The beauty, however, is that while show floors are packed with big players such as Character Options, GP Flair, Golden Bear, Bandai and Hasbro to name just a few, smaller companies with licensed lines still
TOMY readies new licences
TOMY will be using London Toy Fair (Gallery 520) as a platform to unveil a number of new properties, including plush for CBeebies’ Kazoops and the hotly tipped Kawaii brand Molang from Millimages. TOMY signed a pan-European and Australian master toy licence for Molang with UK agent Licensing Link at the end of last year. Known as the ‘happiness property’, Molang arrived on TV screens in May 2016 with a series of three and a half minute animations. TOMY’s new range – launching in June - will include basic and feature plush toys that encourage role-play activity and emotional connections to Molang, as well as premium super soft plush. Meanwhile, following record breaking sales driven by the success of Pokémon Go and the launch of new games Sun and Moon, TOMY will continue to expand its Pokémon range with a line of collectables. Left: TOMY’s Molang toy range will launch in June.
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TOY FAIR ACTION Inset: High Resolution Design is making its Toy Fair debut. Below left: Toy Fair means Mardles is able to give real-time demos of its licensed augmented reality lines.
get their chance to shine too, especially if they offer a point of difference. High Resolution Design (stand B65) is making its debut at Olympia this year, with director Joel Berkowitz describing Toy Fair as “the funnest, most exciting exhibition of the calendar”. The company will be showing its licensed London Underground, London Taxi Company and Royal Mail 3D plush toys, along with two new lines for 2017, Big Ben and British Heritage Car 3D plush. The ambitious company has enjoyed strong growth over the past year, enabling it to take on more licences, as Joel explains to LSB: “We’ve taken on a major licence in partnership with ITV for the first ever Thunderbirds Are Go plush toys. We will additionally be showcasing Thunderbird 5 plush to the trade for the first time at Toy Fair. Other major licensing partnerships launching at the show are with JCB (plush toy diggers and dumpers), Kellogg’s (Pringles Can Storage plush), Unilever (3D Marmite Jar plush toy cushion) and Virgin Trains (3D plush toys).” After dipping its toe into the water at last year’s Toy Fair with its Mardles ‘stickers that come to life’ brand, augmented reality specialist AliveLab is taking the plunge with its own stand this year (stand B85) and will be highlighting its Shaun the Sheep Mardles and Thunderbirds Craft Mardles with Playscene. “Toy Fair attracts all the big buyers and lots of independents who are still invaluable and we love
to meet them all,” says co-director Sharon Wyness. “It’s essential to build relationships, talk through the finer detail of products and key for us at AliveLab, means we can give real-time demos.” Visitors to both the London and Nuremberg shows should also be able to spot licensees from other sectors which offer products that are complementary to a toy retailers’ traditional lines. Card and calendar company Danilo is taking a stand in Nuremberg for the first time (Hall 12.0, B04-3) and will be showing its whole range, specifically licences where it has European rights. It will be launching new licences such as Shimmer & Shine and Horrible Histories, alongside a number of fresh lines for movie properties including Despicable Me 3 and My Little Pony. Inset: Nuremberg provides an opportunity Dan Grant, senior to grow awareness in Europe, says licensing manager, Danilo’s Dan Grant. explains to LSB:
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TOY FAIR ACTION
“Danilo has seen growth year on year for the last five years, and with us having European rights for several brands it means we can start building sales across the European territories with key retailers who we currently don’t supply. “There is a big opportunity for growth in Europe for our business and the show provides the opportunity to grow the awareness of the Danilo business.” Meanwhile, for Pyramid International (Hall 12.0, A09-1), Nuremberg is a huge show in the calendar, giving it the opportunity to show all its products across its primary licences such as DC Comics, Trolls, Disney, Marvel, Star Wars, Beauty & the Beast, PAW Patrol and My Little Pony. “We are very excited to be displaying for the first time our range of LEGO Batman wall art, the big screen revival of Power Rangers, our innovative range of Metallic posters and a whole host of products for the eagerly anticipated Despicable Me 3,” enthuses Barbara Krol, the company’s export sales manager. “With a range as varied and visual as ours, it is important to provide as many opportunities as possible for people to see what we have to offer. We invite all our existing customers and give them the opportunity to see first hand just how great our ranges look, and importantly an idea of how they will look in store. It also allows Pyramid the chance to meet potential new customers.” Meanwhile, Smiley will be waving the licensor banner at Nuremberg (C-09), showcasing its SmileyWorld and Smiley Baby brands, with a wide range of products across a number of categories from its partners. This will include toys and games (Simba Dickie will show new pocket money and collectable lines), gifts (Claire’s will add a new fruitinspired lifestyle gift range which is debuting at the show), food, publishing, back to school, apparel and feeding products. “We are committed to going the extra mile for our licensees, and helping them showcase their
Inset: A special Disney location will once again be present at Nuremberg toy fair this year.
LIMA heads to Spielwarenmesse Licensing trade body LIMA will officially feature at Nuremberg toy fair for the first time this year. As well as being located in Hall 12.0 – with the aim being to provide licensees and licensors with a central point of contact – LIMA will also be involved with the Toy Business Forum. A full day – Thursday, February 2 – will be devoted to licensing under the heading ‘Let’s licence – keeping business moving and shaking all year long’. Industry experts including Peter Hollo of LIMA Germany and LIMA president Charles Riotto, plus Paul Bufton from Warner Bros. Consumer Products and Steven Ekstract from License Global will host a series of presentations, which will be simultaneously interpreted into English and German. On top of this, licensed themes will be dotted around the exhibition centre, including a special Disney location at Entrance Mitte. Far left: Smiley is supporting licensees, such as Simba Dickie, by taking a stand at Nuremberg. Left: Nuremberg is a huge show in the calendar for Pyramid.
products to the trade under the brand umbrella is one way in which we can do this,” Lori Heiss, vp brand strategy, publishing & digital, toys, FMCG and promotions at Smiley, explains to LSB. “You don’t see many licensors at a show like Nuremberg, but we have adopted a strategy of supporting our partners with their business development in signing new deals by exhibiting at shows like this one.” Lori adds: “Bottom line is we want to show our partners that Smiley is all about adding value to their bottom line and provide something nobody else in the licensing industry can. We also are keen to showcase our new licensing partnership with Rubik’s to the toy industry as a total lifestyle brand and there is no better place to do this than Nuremberg.” LICENSING SOURCE BOOK EUROPE 2017
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TREND: UNBOXING
Outside the box Above: The video of Argos’ Hey Duggee unboxing has so far notched up over 890,000 views on YouTube.
The rise of unboxing over the past couple of years hasn’t escaped the notice of the licensing community, with brand owners now beginning to explore how to work it into their wider marketing campaigns. LSB takes a closer look at how the trend is shaping up.
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ver the past two years, one of the key trends to emerge in the toy marketing space has been that of unboxing. As formats go, it’s remarkably simple – the videos literally consist of toys being taken out of their packaging and demonstrated – but one which is also remarkably effective. Argos is just one of the retailers which has embraced the trend on its YouTube channel. It has featured videos showing unboxings of toys for top brands including Twirlywoos, Teletubbies, Bing, The Furchester Hotel, Trolls and PAW Patrol among others, while its video for Hey Duggee has so far
‘YouTube is a key destination’
notched up over 890,000 views. Unboxing is also a favourite with social influencers, including Tiana, the eight year old star of YouTube channel Toys AndMe. There are unboxing videos on the channel – which boasts over 1.6 million subscribers and over 1 billion views – for brands including Shopkins and Barbie. TLP is currently looking to extend Tiana’s online success into the consumer products space. With such large viewing figures, it’s understandable that licensing and toy companies are now embracing it. “The appetite for this type of content appears insatiable and Above: Coolabi worked with Wildbrain on two unboxing videos for Clangers.
As part of its wider marketing campaign for Clangers, Coolabi identified that YouTube was a key destination to reach parents with preschoolers together. Naomi explains: “We had seen the success of channels like ToyTrains4U who made some videos with Clangers toys earlier in 2016, that attracted hundreds of thousands of views, and wanted to try our own.” Coolabi chose to work with Wildbrain to produce and distribute two Clangers unboxing videos. “We briefed them to create engaging stories in the unboxing style, using some of the Clangers figurines as they are so suited to role-play and story-telling, while ensuring that the overall theme of kindness was still at the heart of each story,” Naomi continues. Wildbrain ran paid advertising across selected keywords and search terms, as well as retargeting people who had already watched relevant content on their other channels. The unboxing videos generated over 380,000 views, three times more than what Coolabi had expected, with 75% of these being organic views, rather than views via ad spend.
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TREND: UNBOXING
shows no signs of slowing down any time soon,” Matt Rook, md of Hotwolf – which has just launched the new Urchinz channel (see separate box out) – tells LSB. “It’s a very brave toy business that decides unboxing shouldn’t play a part in their marketing communications. “If a brand wants to connect with kids they need to reach them with more than just traditional advertising routes,” Matt continues. “Unboxing videos can be an effective solution to this, giving brands the chance for their products to be played with in an Above: Hasbro is one of the entertaining environment, in a first toy companies to work with the Urchinz channel. way that kids love. As the lines between advertising and brand content continue to blur, the world of unboxing offers the chance for kids to find out so much more about a toy that can ever be communicated within the confines of a 30second TV ad. And watched and shared in a way that’s never been possible before.” For Coolabi, unboxing formed an important part of its overall recent Clangers marketing campaign (see box out). Naomi Dare, head of digital for Coolabi, explains:
NEED TO KNOW: URCHINZ The idea for Urchinz came about when Matt and Jamie [Lennox, fellow Hotwolf founder] had a discussion with Tristan Brooks at specialist children’s media agency Arena Azure, and realised that there was a gap in the unboxing market for a channel to engage children in a different way. “We wanted to do something original, more professional for brands and more engaging for our target audience,” explains Matt. “So we pushed the (space) boat out and created Urchinz – an unboxing channel with high production values and a cast of fun aliens.” The duo already knew Matt Lester, sales director at SuperAwesome, who also loved the idea and came on board. This means that each episode will enjoy the full support of the SuperAwesome Marketplace, with guaranteed views. “This allows the content to be amplified far beyond its home on YouTube, in a safe environment, loved by millions of kids,” says Matt. Urchinz is currently in discussion with all the major toy manufacturers, with the first two brands on board being Hasbro’s Nerf and Character Options’ Skeleton Blast. “There are no restrictions on who we can partner with, so we’re super keen to work with licensed brands,” Matt continues. “This is a channel we want kids to love, so the channel would feel incomplete without some of the world’s best loved toys and games.”
“We know our target audience is on YouTube and they spend time on there as parents looking for preschool content, so are likely to be in the right mindset. We used several approaches to try to engage this audience – unboxing videos were one. “Using the toys to create this sort of content is very cost effective, fast to produce, allows more freedom yet still has longterm value, too. We agreed a script/story that we thought was true to the brand and would engage the people watching, rather than the more traditional literal unboxing style, although that still seems popular too despite its simplicity.” Both Naomi and Matt believe we will see more brands enter the unboxing space in different ways going forward, however, there are also challenges. “With such a vast amount of content and channels, I think it’s harder to cut through now and generate large audiences without a decent media spend or collaborating with channels that generate large views already,” says Naomi. Matt, meanwhile, points out that brands could be concerned about a lack of editorial input or control when working with an existing unboxing channel. The trick, of course, is to strike the right balance between editorial integrity and brand inclusion, just like any marketing medium. It seems that we’ll be seeing much more of unboxing as we progress through 2017. Below: The Urchinz team (from left) Matt Lester (SuperAwesome), Tristan Brooks (Arena Azure), Jamie Lennox (Hotwolf) and Matt Rook (Hotwolf).
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TREND: THE MAKER MOVEMENT Inset: Bob the Builder has woven STEM learning into different episodes.
The big build Construction and engineering is certainly a growing trend in the licensing space – LEGO and Minecraft may be the forerunners, but this year sees the launch of new shows, characters and licensing programmes designed to attract preschoolers and young children towards the STEM subjects. LSB takes a closer look at The Maker Movement.
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he arts and crafts ‘make and create’ sector has always been a strong one for the licensing business, but the past couple of years has seen products focusing on the STEM subjects – science, technology, engineering and maths – really come to the fore, as evidenced in the non-licensed toy space with the likes of K’Nex and Goldiblox. But licensors are also getting in on 'The Maker Movement' act, too. Both Nickelodeon and FremantleMedia Kids & Family are launching new series this year, with their heroes and heroines looking to encourage preschoolers and young children to engage with engineering, crafting, experiments, invention and science. At the same time, HIT Entertainment and Mattel have rejuvenated Bob the Builder – the brand has Below: Rusty Rivets provides a great entry point to STEM for preschoolers, says Nickelodeon.
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kept its core values of construction, teamwork, positivity, empowerment and learning, but has also woven STEM learning into different episodes. “With a huge need for more engineers and global efforts to attract girls to STEM-related industries, we felt it important to have a show in our portfolio aimed at inspiring viewers – particularly girls – to start exploring engineering, helping them
The newcomers: need to know
Bitz and Bob – Airing on Cbeebies from 2017 and rolling out globally from spring 2018, Bitz and Bob forms part of Fremantle’s continuing five-year co-production deal with the BBC. The CP roll out will be led by master toy and other core lines in 2018, with secondary categories from 2019 onwards. “We see lots of opportunities for some imaginative new lines,” says Rick. “LEGO has done a fantastic job in creating construction sets that appeal to girls and we really see a way of creating something similar.” Rusty Rivets – Co-produced with Spin Master and airing from spring, Rusty Rivets has a base of inventing, creating and problem solving and will introduce preschoolers to concepts found in science, technology and engineering. The toy line from Spin Master will be the primary focus and will portray the theme of the show, while for other categories, Nickelodeon will be taking the characters – whether humans or their associated tools or the mechanical creations themselves – and transferring them onto products, as well as patterns utilising mechanical elements such as gears and cogs.
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TREND: THE MAKER MOVEMENT
and we hope that Rusty provides a great entry understand how things are made, how things work point for preschoolers. and the nature of the world around them,” Rick “The show encourages reusing items and Glanker, president of FMK, tells LSB when asked invention and it would be brilliant to think that it what attracted him to Bitz and Bob. could inspire the next Elon Musk.” Bitz is an eight year old engineering adventurer Wendy Hill, brand activation director at Mattel, who, together with her younger brother Bob, loves agrees that the maker movement is to play and make amazing creations in going to be an interesting trend to the ‘Maker-space’ treehouse. The aim, watch in the licensing space for 2017. says Rick, is to provide positive The relaunch of Bob the Builder saw influences that reinforce STEM as STEM learning introduced to ‘exciting and accessible’ to both genres. complement the curriculum and teach He continues: “I would love Bitz and preschoolers valuable skills in that Bob to be a breakout hit show that area. For example, Bob now takes on extends beyond the screen and the role of an engineer when he captures the imagination of kids at sketches out plans and he uses maths home through imaginative and skills when assessing weight loads. creative play.” “The brand can definitely benefit Nickelodeon already has a STEMfrom this trend as parents are more based series in Blaze and the Monster aware of how important these skills are Machines, and it believes the arrival of and Bob is a great brand to help Rusty Rivets will complement it further. educate them,” Wendy offers. “This The show – which follows ten year old Above: FMK sees lots of opportunities for imaginative year, Bob has his own blueprints which Rusty and his best friend Ruby – will use CP lines with Bitz and Bob. are a great example of how parents and STEM across each episode as the duo use kids can build together.” their creativity and imagination to solve problems. It’s certainly encouraging to see the licensing “[The ‘maker movement’] is an evolution we’ve business embracing these subjects. Perhaps the been aware of for a while,” says Marianne James, vp ultimate compliment would be a successful commercial partnerships, consumer products and engineer or scientist in the future citing one of them experiences at Nickelodeon UK and Ireland. as the inspiration for their chosen career path. “There have been some beautiful products and clever companies directed at older kids Below: JCB – arguably the original construction brand – has major growth plans for 2017.
JCB steams into 2017 Last year was another record one for JCB Consumer Products, but the company is ready to take it up another notch in 2017. On the JCB Kids side, further development will continue with the My First JCB preschool toy range from Golden Bear and authentic machine toys from HTI. New product releases are planned almost every month in the calendar year from Igloo Books, while new JCB Kids apparel will continue to be launched in select grocer channels and high street retailers from spring/summer. JCB Kids experience zones will continue into 2017 with plans for a major new attraction at Gulliver’s Land in Milton Keynes to be launched around Easter, as well as pop-up JCB Young Driver Zones for summer festivals. There are also plans to expand the tools ranges, targeting serious DIYers and trades people, while decorating products and workwear are set for expansion. The brand will also move into a whole new sector and segment of the UK high street in Q2 with an emphasis on fun for younger audiences and safety and durability for a specific grown-up audience. On top of this, a dedicated team will be seeking opportunities to extend the brand further in the Indian retail market.
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State Of The Nation: SCHOOLERS
Back To School LSB takes a look at what’s cool for kids, teens and tweens. Left & right: Cartoon Network relaunches Powerpuff Girls and Ben 10.
Girl And Boy Power
Keeping girls and boys alike entertained, Cartoon Network is celebrating a revival of some popular faces. The original ambassadors of girl power – Blossom, Bubbles and Buttercup – recently made their highly-anticipated return in a major revival of The Powerpuff Girls. The all-new series launched across EMEA in April 2016, with a second season already greenlit. The EMEA merchandise roll-out will be kicked off by global master toy partner, Spin Master which will launch its extensive range spanning plush, figures and playsets, dolls, role-play and novelty items in Q1 2017. Meanwhile, a brand-new Ben 10 animated series is introducing the energetic, fun-loving, 10-year-old Ben Tennyson to a new generation of fans hit TV screens across EMEA and APAC. Toys will anchor the new Ben 10 licensing programme, with Playmates on board as the global master toy partner and Giochi Preziosi/Flair appointed as panEuropean and UK distribution partner.
Angelic Offering Tinderbox, the digital division of Beanstalk, has added Blues Clothing to its licensing programme for the Above: Blues signs for Halo. blockbuster science fiction franchise, Halo. The expansion of the Halo toy programme through master toy partner, Mattel, and the continued success of the Halo Mega Bloks range, has served to further expand the franchise’s already wide appeal. Blues Clothing will produce Halo branded boys’ apparel across the UK and Ireland, providing a new generation of Halo fans with the means to showcase their fandom.
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Best Friends Hallmark International has agreed a deal with games developer Neon Play to develop Forever Friends stickers for Apple’s iMessage. The initial launch consists of an everyday pack of 52 stickers for £1.49, covering everything from congratulations to flowers, get well, thank you and even hello. The Forever Friends sticker app has already reached number two in the iMessage charts in both Top Paid and Top Grossing.
Cat And Hedgehog Collide
Sonic the Hedgehog and Hello Kitty have formed a partnership, with the first-phase launch of the Sonic the Hedgehog Sanrio collection of consumer products. Marking 25 years of the iconic Sonic the Hedgehog franchise, the initial range includes 10" plush featuring mash-ups of SEGA’s Sonic, tails, Knuckles and Amy with Sanrio’s popular Hello Kitty, Badtz-Maru, Chococat and My Melody. The second phase of the collaboration will feature expanded categories including plush and collectable vinyl figures from Toynami, as well as co-branded SEGA and Sanrio character designs.
Superheroes In Stockings Groovy UK added to its Star Wars and DC Comics collection with a line of licensed Christmas stockings. Characters featured in the line included Darth Vader, R2-D2, BB-8, Chewbacca, Batman, Superman and Harry Potter (both the Gryffindor and Slytherin houses).
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State Of The Nation: SCHOOLERS
Magical Gifts Gift licensee Paladone has created a new range of Harry Potter gift items. Paladone’s new Harry Potter range includes the Harry Potter Hogwarts LED Crest Light, as well as the Harry Potter Colour Change Glass that features the iconic Hogwarts crest. The Above: Paladone launches range also includes mugs, Harry Potter gift range. notebooks, gadgets and decals perfect for personalising laptops and tablet devices, as well as Hogwarts-themed playing cards.
Well Read
The Roald Dahl Literary Estate has confirmed that 2016 was a soar away success for the brand. The Roald Dahl 100 centenary activity helped boost book sales by 86% and merchandise sales by 61% during the year. More than a million Roald Dahl books have been sold in the UK last year, while 295 new licensed products have been launched. Other highlights from the year in numbers include: * An exclusive 40 SKU clothing range with Mini Boden in the US. * £1bn of worldwide media value from more than 55k press articles and 25 TV and radio documentaries. * #1 Twitter trend worldwide across Roald Dahl Day (September 13) – trended #1 in the US for the first time. * Digital audience increase of 1.1 million across all Roald Dahl channels. * ½ million visitors to UK events, including City of the Unexpected which was Cardiff’s best attended arts event of all time. * ¾ million children took part in the UK Summer Reading Challenge – Roald Dahl schools packs to 4.5 million UK and US children. * A #1 blockbuster movie in Steven Spielberg’s The BFG. Above: The Book People launched a Roald Dahl gifting range aimed primarily at children 5-10.
Shaun’s Global Appeal
Aardman has reported that popularity for Shaun the Sheep is at a record high in Asia and is set to grow further, after penning a ground-breaking exclusive VOD deal with Above: Shaun the Sheep’s popularity expands in Asia. Youku Tudou in China. China and Japan have now taken the lead as the biggest territories for the perennial family brand, with the series continuing to perform well with broadcasters across Asia. Things are going well for Shaun in the UK too, with Dragons’ Den winning Welsh company Timberkits teaming up with animation experts Aardman to bring to life the popular TV and film character in beautifully crafted wooden toys. The first kits are aimed at five to eight year olds, with new ranges extending the scope for younger and older children ready for market in the Above: Timberkits Shaun the Sheep wooden toys launch. coming months.
Moomins In London London’s Southbank Centre is playing host the first major UK exhibition on the Moomins. The interactive exhibition – entitled Adventures in Moominland runs until April at the UK’s largest arts centre. Held in The Royal Festival Hall, the exhibition explores the stories of the Moomins, presents new insights in Tove Jansson’s life and the influences behind her work. Paul Denton, producer at Southbank Centre, said: “Tove Jansson’s work is beloved throughout the world by children and adults alike, and we’re delighted to be able to introduce a new generation to the magical world of the Moomins through this new immersive exhibition.”
Ooh La La
The 45th anniversary celebrations for Mr Men Little Miss continue with the latest collaboration being with artist Kevin Lyons and French retailer colette. New York-based creative Kevin is bringing the characters to life in a unique way at the retailer, live painting a new visual in the window of the Rue St Honoré store each day, telling the story of the Mr Men and Little Misses and their week in Paris. In addition, the water bar will be decorated and these designs feature on a capsule range of merchandise on sale at colette. These include lines by Fabric Flavours, Valley Cruise, Casetify and La Mere de Famille.
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State Of The Nation: SCHOOLERS
The Fight Is On
Kabam and Hasbro have united to create a new highdefinition, action-fighting and character collection mobile game set in the immersive world of Transformers. Transformers: Forged to Fight will feature intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements. Players will be able to collect the most memorable Transformers from every era of the brand’s 30-plus year history - including Autobots and Decepticons.
Above: Agent Olympia stars in Odd Tube.
Odd Goings On
Chipmunks Treats
Above: Alvin gets a slice of the Italian snacking market.
Maurizio Distefano Licensing (MD Licensing) and Citterio, a major Italian name in the production of packaged cooked meats and snacks, have signed a new licensing agreement that will bring a special ALVINNN!!! and the Chipmunks version of Citterio’s popular three-in-one snack UnDueTris! to supermarkets, hypermarkets and other food outlets across Italy. Right: My Little Pony trots onto vinyl.
Pony Hits
Hasbro Studios marked Black Friday by launching a new limited-edition vinyl My Little Pony album, available exclusively for in-store purchase at independent record stores across the UK. Hasbro has renewed the award winning Discovery Family series My Little Pony: Friendship is Magic and its popular spin-off series My Little Pony: Equestria Girls for 2017. Friendship is Magic will return for a 7th season, and Equestria Girls will treat viewers to three new 22 minutes specials.
PBS KIDS has launched its first-ever digital shortform spinoff: OddTube. This fun – and very odd! – mini series features 20 1-3-minute episodes hosted by Agent Olympia from the multiple Emmy-winning hit series, Odd Squad. The new spinoff gives fans a whole new way to engage with their favourite show.
Morph’s Back For More
TV legend, Morph, has hit screens once again, arriving exclusively to Sky Kids. Created in partnership with Aardman, 15 new episodes – kicking off with Portable Portals - are available exclusively through Sky Kids, with five episodes released each month from October to December. The Sky Kids app and other Sky platforms also includes eight moviemaking Morph tutorials.
Mia’s Footwork
Above: Morph moulds himself a new audience.
Footwear and apparel specialist The Leomil Group has renewed the licence with the German brand management and media company m4e for its lines of Mia and me footwear and apparel. The four-year extension will see Leomil add new products to its lines, expanding the striving, multiple-territory partnership with m4e until the end of 2020.
Let Battle Commence
In a landmark deal for a Chinese property, Mattel has signed up to be the global master toy partner for UYoung’s boys’ action series, BattleClaw. This is apparently the first time a Chinese property has signed a global master toy licence and also the first time such a licence will have its worldwide launch in China. In addition, the series is the first boys’ action show produced by UYoung targeting both China and the international marketplace. The animated action series launched on Chinese state broadcaster CCTV in November, with Mattel rolling out the toy range – including games and action figures – in the country soon after.
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FACE TO FACE WITH… BBC WORLDWIDE
Inset: From left: Katie Ball, Anita Majhu, Susan Palmer (team assistant), Rikesh Desai, Anna McArdle, Henry Foulds, Jason Easy and Julie Kekwick.
Centre of power From its Television Centre base, BBC Worldwide has spent the past year bolstering both its team and its brand portfolio, adding – among other roles - a dedicated retail face for the first time. LSB catches up with the new-look line-up to find out more about the structure changes and what they’re working on right now.
more established brands that had been in the market for a long time.” The strategy involved creating what Rikesh calls a “centre of excellence” based in the UK but also able to serve the global market. Existing functions in the US and Australia remain in place, with CPLG bought on board to bolster the EMEA region. Jason Easy, head of licensing, and Julie Kekwick, senior licensing manager, have also seen their respective teams boosted. 2016 was certainly a year of change and growth at Henry Foulds arrived from Hasbro - where he was BBC Worldwide – not just in terms of its brands, but brand manager - as licensing manager to look after also in the shape and structure of its licensing team. food and beverages, health and beauty and third A host of new faces arrived at Television Centre in party promotions, while Anita Majhu took on the role West London of licensing manager for softlines boasting retail throughout the year, as buyer experience from George, Mothercare and Rikesh Desai, licensing Tesco. director for merchandise “I love product and apparel and gaming, consumer is a real passion of mine,” products, set about the says Anita. “I am fortunate to task of growing the have worked with some breadth of the team great retailers and also spend across all areas. time as a licensee. This has “We had two key given me invaluable 360 objectives,” Rikesh degree experience and a explains to LSB. “Firstly, it was to really focus. I real understanding of think historically we’d probably spread ourselves too thinly across all the different Above: The Doctor Who and the market.” For Henry, too, that licensee experience is franchise brands. And, secondly, it was to Mr Men mash up is the first example of the new Doctor grow our retail footprint. Who Universe programme. proving invaluable: “Working on some of the biggest toy and entertainment properties in “We set out that strategy from the outset the business at Hasbro taught me a lot about what it – put the right people in the right place and grow the takes to successfully manage licences and how they breadth of the team so we could explore as many resonate with consumers.” product categories as possible, especially for the
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FACE TO FACE WITH… BBC WORLDWIDE Right: The team is looking to ‘own the hug’ with Hey Duggee this year.
an opportunity to dial it up in 2017,” says Rikesh. “There will be Anna McArdle then greater focus in terms of marketing joined the team in and around product categories. We October as licensing think we can grow Mr Tumble to executive, bringing with become a really strong evergreen brand her agency-side experience in the portfolio.” from her previous role at And speaking of evergreens, a new Fluid World, giving further licensing programme has been created depth to the team. around Doctor Who, which is trend-led, Meanwhile, the expansion of character rich and has a level of flexibility the company’s retail footprint is to it, entitled Doctor Who Universe. A already happening thanks to the good example of what to expect has arrival of former Nickelodeon executive already been teased with the Mr Men mash-up. Katie Ball as retail partnerships manager. Below: Go Jetter’s toy “We wanted someone who had experience line from Fisher-Price Top Gear, too, will have a new programme – is off to a strong start World of Top Gear - allowing the brand to have of managing franchise brands into retail and at retail. a consistent presence at retail beyond what actually doing things at retail level,” says happens with the TV show. “This allows us to create Rikesh. “If you assume servicing retail is just a style guide that talks to petrol heads all the way going to happen, then it won’t. Katie is through to your more casual automotive buyer, making it happen within that space for us.” either for themselves or as a gift. The one thing I And there’s certainly a lot going on brand want to own are those moments in the year wise for the team to get their teeth into. where there’s a go-to male gift, be it Father’s Hey Duggee is already on a roll thanks to Day or a birthday.” its Children’s BAFTA win and product is It seems that BBC Worldwide is at the starting to grow at retail, with a focus beginning of a perfect storm, both in terms of the on growing the softlines success of its brands and the new team. Mark them footprint. There are some key both has ones to watch for 2017 and beyond. marketing initiatives on the cards too, including one which will see the brand look to ‘own the hug’. Marketing Milestones “Our marketing strategy in 2017 is around firstly growing brand The Go Jetters toy line from Fisher-Price has awareness, supporting retail sell-through and then driving fan got off to a stellar start at retail, says Rikesh, engagement,” Nancy Twynam, head of marketing, consumer with the team looking to build on this and products and publishing UK, explains to LSB. expand into other categories, while new 2016 ended on a high for BBC Worldwide, with the CBeebies Village being the undoubted star of Hamleys Toy Parade in late partners are being looked at for Sarah & Duck. November. The interactive live entertainment experience 2017 will also see the focus on Mr Tumble formed one of the largest areas on the parade map. “dialed up”. New content has been It featured live performances, costume character appearances commissioned and there is solid retail support, and interactive entertainment, as well as a special performance from Justin Fletcher, star of Something Special and Justin’s particularly from Toys R Us. “We think there is House. An array of CBeebies costume character favourites were also present. These included Hey Duggee in a live show, Go Jetters’ Ubercorn and Grandmaster Glitch, plus appearances from Bing, Everything’s Rosie, Teletubbies, Q Pootle 5, Twirlywoos, Kate and Mim-Mim, Furchester Hotel, Postman Pat, In the Night Garden and Tree Fu Tom. “The CBeebies Village worked really really well,” says Nancy. “It was the first time that we’ve bought lots of IPs together under the CBeebies umbrella and we want to build on that further in 2017, with the big win being retail space.” Attention for 2017 will also be on building campaigns for Go Jetters and Hey Duggee, run by BBC Worldwide but that all licensing partners can then hang activity off. “We’re here to help licensees and retailers as well; that’s our job, we see ourselves as the coordinator across everything,” Nancy adds. Left: The CBeebies Village was a stand out star at the Hamleys Toy Parade.
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84-85-87 Animation_NEW LSB 2008 GRID 06/01/2017 13:50 Page 84
THE ANIMATION SCENE
With so much consumer interest hailing from animation programmes, the health and wealth of this creative feed has an inextricable link to the licensing sector. A selection of some of the UK’s leading animation studios reveal their hopes and fears for the sector, and talk about some of the projects set to shine in 2017 and beyond.
Inset: Dennis and Gnasher Unleashed: Jellyfish has created a new CGI version of classic Beano strip, to be shown on CBBC later this year.
Talk of the Toon A
confidence: “2016 seems to have been very fter some lean decades in the animation healthy. It has felt like there is enthusiasm and scene, the confidence that the UK enough incentive to create animation in the UK. animation sector brings into 2017 is But, there remain some intrinsic issues around tangible and, after an extremely strong 2016, getting projects funded in the UK and children’s entirely justified. But, talking to a cross section of TV is still very restricted here to CBeebies and some of the main players, there is no doubt that it CBBC. On the other hand, is also tinged with opportunities are continuing uncertainty caused by to present themselves concerns about Brexit, a beyond traditional lack of distribution broadcasters, with platforms opportunities as well as such as Amazon, Netflix and recognition that so many Google becoming more programmes are being and more influential. produced or co-produced “We will face huge outside of the UK due to challenges this year, with the incentives of doing so. Brexit meaning a significant At London studio Above: Numberblocks is a fun loss to our talent pool – up to 40% of Jellyfish, ceo Phil Dobree’s assessment maths show due to launch on our talent comes from within the EU of the state of the animation nation is as CBeebies from Blue Zoo. but outside the UK. The fact that much about caveats as it is about
All Credit To Animation UK It was a happy day in the animation world when the tax credits lobbied for by collaborative body Animation UK were included in the 2012 budget allowing animation companies to claim back around 20% of their overall British production spend. Animation UK last year evolved from a voluntary organisation into a full-fledged trade body, in partnership with the UK Screen Association under a new umbrella, the UK Screen Alliance. Director Helen Brunsdon highlights three points that come high on its new agenda. The first, unsurprisingly, is Brexit. She says “we have to keep the ability to sell to and work with global partners and avoid anything that risks the benefits of working with Europe”. It will also continue to lobby the government around the issue of tax credits. “Since 2013, many of our European counterparts have increased their credits, so we’re in danger of always being on the back foot. We need to maintain the dialogue with government.” Part of that dialogue, and part of the argument for increased tax breaks, is the size and importance of UK animation. Helen says that it is currently a £1.5bn industry, attracting upwards of £300m inward investment.
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THE ANIMATION SCENE Left: Floogals was a Jellyfish hit last year and a second series is on the way. Below: Jellyfish CEO Phil Dobree.
Inside The Studios there is a significant drop in funding of education and skills in the UK to plug this gap is very concerning. We can’t survive as an industry in the UK without the talent for which we have become world-renowned.” Larkshead Media’s confidence in the sector is best-illustrated by the fact the company was only founded last August. It is being run by former Nickelodeon UK vp and director of programming Tim Patterson. He says: “The UK animation sector enjoyed commercial and critical success in 2016 and looks in good shape, despite the Brexit and tax incentive challenges that the industry faces as we head into 2017. “Efficiencies have improved in terms of making great quality animation, so shows are becoming less expensive to make and this keeps broadcasters interested in buying and distributing shows. “We are very creative here in the UK. We have Inset: Lupus Films’ We’re Going On A Bear Hunt, based on the Michael Rosen book, published by Walker Books, was a big hit on TV over Christmas.
some of the best creative minds in the industry.” One of the companies helping to drive and grow the sector (as well as attract investment), is undoubtedly Islington-based Lupus Films. At Christmas it delivered We’re Going on a Bear Hunt for Channel 4 and Ethel and Ernest for the BBC, both of which were extremely well received. Lupus’ joint md Ruth Fielding comments: "2016 felt very buoyant. British brands were really cutting through and shining on the international arena and we’re confident this will only build in 2017.”
Jellyfish
Jellyfishpictures.co.uk Last year saw Jellyfish complete its first series of Floogals for NBC/Sprout and Zodiak Kids. Ratings were strong and it was nominated for an award at Kidscreen – a second series is already in production. It has been commissioned by Beano Studios to create the reinvented Dennis and Gnasher: Unleashed, to be broadcast on CBBC starting later this year (52 x 11 min episodes). It is also working on pre-school animated series, Bitz and Bob, to be shown on CBeebies (44 episodes)
Larkshead
Above: Former Nickelodeon UK vp Tim Patterson now heads up the recently launched Larkshead Media.
Larkshead.com Established last August by former Nickelodeon UK vp and director of programming Tim Patterson (alongside investment and advisory group Bob & Co), Larkshead is too new to have any screen credits just yet, but does have six projects in development, all TV shows aimed at children: Q Pootle 5, Ray of Hope, Dot and Dash, Planet Wrong, Tales from the Web and Alfi.
Lupus
Lupusfilms.com Lupus had a very happy Christmas in 2016. It’s handdrawn masterpiece, We’re Going on a Bear Hunt aired on Channel 4 on Christmas Eve and Christmas Day, while Ethel & Ernest, its first 2D animated feature film premiered on the BBC on 28 December. On the licensing front for Bear Hunt, a plush bear from Aurora has sold well while Walker Books (which owns the IP) is in active conversations with other licensees. A DVD and many other tie-ins are due this year and Lupus’ joint managing director Ruth Fielding believes “it’s going to compete with other evergreen brands in years to come”. The firm is currently developing “a raft of feature films” at the moment and hopes to get the first one “based on a classic piece of British literature”.
At Blue Zoo, Oli Hyatt, head of development, has equally unswerving faith in the talent at work within the UK, but, he also raises some concerns regarding commissioning. “A frustration many of us feel in animation is a lack of risk taking. When budgets get tight, everyone turns to what they know and we think 2017 will be no different; we LICENSING SOURCE BOOK EUROPE 2017
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Left: Digby Dragon, created by Blue Zoo, launched on Nick Jr last summer and a master toy licence is expected to be announced shortly.
THE ANIMATION SCENE
Inside The Studios Blue Zoo Blue-zoo.co.uk 2016 was all about Digby Dragon, which launched on Nick Jr in July and registered as the channel’s top weekday premiere of all time for live viewing. Nickelodeon UK have acquired the L&M rights for UK and Ireland. It is working on a number of deals and is due to announce a master toy licence very soon. 2017 sees the launch of Numberblocks, a fun maths show for CBeebies. Blue Zoo is hopeful there will be spin-off magazines and books.
expect to see more recommissions and rehashes of old shows and ideas.” Colin Williams, creative director at Belfast’s Sixteen South, saw a shift in mood in 2016. Above: Blue Zoo’s “There was definitely a buoyant head of development, Oli Hyatt. feeling about the market at Kidscreen [February], it was tangible. At CMC [Children’s Media Conference, July], however, the main topic of conversation was Brexit and the feeling of optimism had been replaced with very real concern about the short-term health of our industry.” He also highlights a problem of content overcrowding in the preschool area. “Many broadcasters and distributors are saying that market is flooded and they really want fresh 6-9 shows.” In Altrincham, Factory’s managing director, Phil Chalk, points to the increase in financing options provided by 2013’s tax credits and, just as importantly, the increase in distribution options “with the major SVOD players like Amazon and Netflix commissioning new content and offering more opportunities to sell our shows internationally. “That said,” he continues, “the children’s animation business is still very challenging and it remains difficult to finance new productions through the traditional distributor-led, pre-sale model. This means we have to attract new investment and prove that we have viable business models to support the development and production of new content.”
Sixteen South
Sixteensouth.tv Belfast-based Sixteen South’s showpiece series is Lilly’s Driftwood Bay, of which it produced another 48 seven minute episodes last year. Aimed at 4-6 year old boys and girls it is Above: Sixteen shown in 130 territories South’s creative director, Colin around the world and Williams. has won multiple Left: Claude, awards. In the UK it is from Sixteen South, is a hand-drawn shown on Nick Jr, Milkshake and Netflix. animation based on a series of best2016 saw the launch of selling books. the first three SKUs from Golden Bear at Argos, plus the first six books from Centum and a DVD from Abbey. It currently has three new shows in production, including Claude, a hand-drawn animated series based on the best-selling books by Alex T Smith which launches on Disney Junior in the autumn.
Factory
Factorycreate.com Altrincham-based Factory is the studio behind ITV’s 21st century Spitting Image, Newzoids, which saw a second series reach a weekly audience of around three million viewers in 2016. It is also behind the successful Clangers reboot, with more episodes due on CBeebies this year. Scream Street, Factory’s stop-motion series based on the Tommy Donbavand books, airs on CBBC. Both properties are handled by Coolabi, which has “some major marketing initiatives in place to support both brands well into 2017 and beyond”. Left: Factory managing director Phil Chalk.
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Spotlight On . . . Licensed Giftware
Brand And Deliver From classic licences such as The Royal Horticultural Society, Ladybird Books, Flower Fairies and Beauty and the Beast to Designers Guild and Velvet Olive, there's a raft of great licensed giftware about to hit the shelves this Spring, many of which will be showcased at Spring Fair, the UK’s largest trade show. LSB spoke to some of the industry's leading licensed giftware suppliers to find out what's hot, and who's doing what.
Left: Three new titles in Lagoon's Ladybird Books for Grown-Ups. Above: Bags are a feature of Deva Designs' Designers Guild collection.
T
he Lagoon Group is launching a new range of Ladybird Books for Grown-Ups games, based on Ladybird’s best-selling spoof books, including The Husband, the Wife, Dating and The Hangover, which help adults navigate life. To date, Penguin has published 20 of these adult remakes of its 'How it works' books, which have sold more than 2m copies in less than 12 months, certainly a publishing phenomenon. “We will be launching seven games at Spring Fair," confirms Lagoon's md Heather Watherston. "People love the original Ladybird artwork matched with Jason Hazeley and Joel Morris’ delightfully witty new text and with titles such The Mum, The Dad, The Student and The Grandparents. They make great gifts for everyone,” adds Heather. The initial range was launched last Autumn.
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Loving Being A Deva
Deva Designs, among the leading suppliers of design-led giftwrap, is delighted to be welcoming Designers Guild back into its collection for 2017. The collection will form the cornerstone of the company's new range. "As ever, Designers Guild doesn't follow the trends, they set them," says Andrew Maddocks, md of Deva Designs. "The new designs are both powerful and beautiful and include the delicate Chinoiserie flowers and Plum Blossom from their latest collection. It's not just the fabulously original hand-painted artwork that sets Designers Guild apart," continues Andrew. "It's their attention to detail with the juxtaposition of contrasting colours and patterns, and such considered details of the embellishments."
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Spotlight On . . . Licensed Giftware
All Of A Flutter
In 2017, Enesco will be launching a brand new Flower Fairies collection of gift homeware and accessories. Flower Fairies are botanically accurate drawings featuring 170 original illustrations, coupled with fairy images, based on real children from artist Cicely Mary Barker's sister’s nursery school. They were first published in 1923. "We have a long standing affinity for Flower Fairies, and when we saw the new style guide we knew we had to be involved," says Helen Shied, Enesco's director of marketing. "The brand new contemporary styling suits our portfolio and not only has the benefit of an existing, strong fan base but also brings the artwork bang up to date, appealing to consumers of all ages. "
Moving Into Movies To tie-in with the new Beauty and the Beast movie that has its release in March, Half Moon Bay will be introducing a brand new Beauty and the Beast licence that will be launching as part of the company's Spring/Summer 2017 collection. "The range honours the classic ideas of the original animation, but its contemporary feel also complements the new live-action film," says Half Moon Bay's Emily Moores. The range features soft pastels, dainty florals and gold detailing across designs that reflect the most iconic scenes, characters and quotes from the story." Continues Emily: "Many of our popular product formats have been included in this range, such as a notebook and latte mug, but we are also excited to introduce some new formats which we feel really reflect the nature of this classic tale. These include a cosmetic bag, compact mirror, tea for one set and a new vintage shaped mug. Beauty and the Beast has always been highly rated with Disney fans and we hope that this new collection is a nostalgic reminder of the childhood favourite, as well as a great collection for those who will fall in love with the classic fairy tale in the 2017 reimagination," she adds.
Above: Flower Fairies ceramics from Enesco. Right: The Present Company's range of fine bone china RHS giftware. Left: The Beauty and the Beast latte mugs from Half Moon Bay. Below: Michael O'Mara Book's range of British Museum stationery for 2017 will include journals, postcard books and colouring diaries.
Museum Pieces The British Museum, the UK's most popular visitor attraction, was founded in 1753 and was the first national public museum in the world. The collection tells the story of cultures across the world, from the dawn of human history over two million years ago, to the present. “We are delighted to be in partnership with the British Museum on this new range of stationery," says Louise Dixon, senior editorial director at Michael O’Mara Books. "The wealth of the Museum’s collection is unrivalled and unique and we look forward to launching the programme with some beautiful items in the Spring.”
All Present And Correct
The Royal Horticultural Society is continuing to build its licensing programme, most recently securing a partnership with The Present Company for fine bone china giftware. The collection includes a range of churn jugs; a tea for one set; a cappuccino coffee cup and saucer; a Huga mug and tray; a two-tiered cake plate, and an adaptable gateau plate/cheese platter. “The beautiful RHS Lindley Library imagery is perfect for this collection, which, we are sure, will attract a large number of lovers of elegant giftware both online and at retail,” comments Pauline Harvey, director of Staffordshire based The Present Company. All items in the collection are illustrated with selected images from the RHS Lindley Library, as well as the phrase ‘When the flowers bloom, the bees come uninvited’.
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Spotlight On . . . Licensed Giftware Left: Velvet Olive giftware from Widdop and Co.
Occasion To Celebrate Among the new licences that Widdop and Co is currently excited about for 2017 is Velvet Olive, an inspiring design-led greeting card brand, which is a sibling to Ling Design. "We will be launching four unique collections at Spring Fair within the licence, covering baby, wedding, family and friends and birthday," confirms marketing manager Sue Grant. Products within the collections include Prosecco glasses, keepsake boxes, frames prints and mug sets." She adds that licensed gifts are playing an increasing important role for the company. "In 2017, we will be broadening our licensed offer to incorporate new product categories, such as homeware, building on the success of our current licences in both men’s and ladies’ gifts, introducing new charity licences as well as continuing to design and innovate in our existing licenses," Sue states.
Some Clare Thinking EastWest (Europe) has expanded its licensed portfolio by joining forces with Clare Davis - well-known known for her glitter glassware and ceramics - on the design and marketing of a successful Clare Davis range of shot and champagne flutes. "A full collection, in attractive new packaging, will be available to view at Spring Fair," confirms EastWest director Terry Taylor. Right: Clare Davis is a new licence for EastWest in 2017.
Nothing Slack About This Alice
Alongside Happy Jackson (which artist Heather Flynn co-creates with Giles Andreae), Heather’s second award winning creation, Alice Scott continues to develop. Winner of two Henries greeting card awards, as well as a National Stationery Award in New York, the brand's quirky black and white style can now be seen on a myriad of licensed products. Following on from successful launches in both home storage and ceramics in 2016, design brand Alice Scott is set to expand further into the stationery and gifting arena, with a new 18-piece collection produced under licence by Portico. Creating a strong tabletop story, the range leads with the tropical Wildlands and Palmhouse prints, alongside new geometrics and more whimsical editorial. Premium boards, finishes and gold details give the line a sharp, contemporary mood.
SHOW ESSENTIALS DATES: 5-9 February, 2017 VENUE: NEC Birmingham
TEL: 0203 033 2500 E-MAIL: visitor.help@ascentialassist.com WEB: www.springfair.com VISITOR REGISTRATION: www.springfair.com/Content/Visit (The volume and DIY halls open on 4 February) LICENSING SOURCE BOOK EUROPE 2017
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Faces That Fit
Inset: (right-left) Patrick Bailey (Blues), Alison Downie (HTI), Ian Downes (Start) with magician extraordinaire.
Predications Shared Some of the magic of the maestro magician at the recent Character Exchange event rubbed off on the attending licensors and licensees, enabling them to make predictions for 2017.
Patrick Bailey, group licensing director of Blues Clothing: “Notwithstanding the well documented political changes and financial challenges that are already affecting many UK businesses in the UK and set to continue over the next 12 months, we do have reason to be positive from a licensing perspective. Gaming will continue to bring in very important revenue, with Call of Duty already being successful on many platforms, including adult apparel. Microsoft’s planned launch of HALO on children’s apparel during the year, will certainly be one to watch out for Babywear will continue to look at expansion in licensing, with some great properties such as VW, super heroes, Snowman, Pacman and Mr Men giving freshness to the market. Disney should be able to continue to be the key player in this area. Tiny Tatty will remain strong. Baby Thomas made a strong debut in 2016 in the baby retail space and looks set to have a long term presence. Paddington will work well in what is the year of the second movie release. It will be an important year for two re-launched brands, Bob the Builder and Teletubbies and it will be interesting to see how they will re-establish, in what is a completely different market to the days when they dominated the preschool area. One to watch in this area is Hey Duggee, which has had a positive sell through in Q4 2016. My Little Pony will continue to have a continued strong presence in all age groups and will be well supported by the 2017 movie release. Super Heroes will continue to be popular throughout all of the age groups and genders with some great movies and TV helping to drive sales.” Above: Halo is destined for more children’s apparel deals.
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Stephanie Freeman, head of licensing of TSBA: “I see 2017 being the year that licensors and agents take innovative approaches to licensing rather than the traditional route. With kids and Above: (left-right) Stephanie adults consuming brands Freeman (TSBA), Emma Cairns-Smith (Egmont) and through different mediums, Claire Potter (Metrostar). and unlikely heroes coming from the likes of YouTube, (like that of The F2 Freestylers, who have more followers than Ronaldo), the way we Below: Fancy footwork as an industry build a from the F2 licensing programme Freestylers. and engage with retailers has to change as well. Experiences seem to be trending heavily along with collaborations.”
Emma Cairns-Smith, head of global acquisitions of Egmont Publishing: “Movie merchandise sales continue to break out of the movie sales window into all year round franchises, Star Wars and DM3 leading the charge, but increasingly supported by new movie launches like Trolls.”
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Faces That Fit
Simon Gresswell, vice president, Europe and International of WME I IMG Worldwide Licensing: Above: IMG’s Simon
“I expect even more small screen Gresswell (left) with Chris Taday (Licensing Link). and big screen heroes and superheroes to dominate licensed products.” Below: (right-left) Harris McQueen (The Pokémon Company), Rachel Wyatt (Kinnerton) and Laurence Prince (Danilo).
Harris McQueen, market development manager – UK of The Pokémon Company: “The technology that customers use to explore brand and retail offerings will explode in 2017. In 2016 we saw Pokémon Go launch its first US brand partnership with Starbucks and Sprint making stores PokéStops. And we've seen interesting new retail offerings from Amazon Go, a contactless and check out free shopping experience, and Adidas who launched an online 360 virtual reality store. I'm interested to see how this trend develops in 2017 and beyond.” Above: Retailers will continue to embrace technology following on from Starbucks and Sprint making stores PokéStops in the US last year.
Stephen Wanigesekera, senior manager - licensing retail marketing of LEGO: “Well obviously I’m a bit biased, but I predict that both LEGO Batman Movie and LEGO Ninjago Movie licensed product will be a massive hit at retail and with consumers in much the same way that The LEGO Movie did. Outside of LEGO products, I can easily see product based on Baby Groot from Guardians of the Galaxy Vol. 2 being wildly popular based on the cute factor. I can also see Wonder Woman doing great things and I’m really happy that my daughter will have an amazing female role model to aspire to! And of course the juggernaut that is Star Wars will continue to roll in 2017 with the launch of Episode 8 – I can’t wait!” Above: The LEGO Batman movie will further fuel popularity for both parties.
Warwick Brenner, vice president, consumer products & retail of WWE:
Above: WWE’s
“I don’t foresee 2017 being Warwick Brenner (right) with Amscan’s dominated or centred by any one Matt French. property especially, popularity around a variety of IP will continue. Savvy retailers will continue to support and enjoy fruits from everyday established brands, especially those with continued all year-round content (WWE!). From a category viewpoint, I predict that connected and communication-enabled SKUs will continue to see growth, and especially lines with a high collectable component. Happily, I have seen continued regrowth of print sales and anticipate demand continuing throughout the year.”
Trevor Jones, licensing director of Danilo Promotions: “2017 opportunities are difficult to predict as there are just so many of them! The year has to be one of the strongest movie schedules in a very long time, with major releases from all the Hollywood studios. Without doubt the most Above: Danilo’s anticipated ‘merchandise event’ Trevor Jones (right) will be Despicable Me 3 in June, with Warner Bros’ with the yellow Minions causing Preston Kevin Lewis. mayhem all over UK once again. Other movie ‘events’ are the two Lego films, Paddington 2, Beauty & the Beast, Guardians of the Galaxy 2, Wonder Woman, Spiderman, Justice League, Thor, Transformers - and there’s also Star Wars Episode 8 in December too!! From TV land, PAW Patrol and My Little Pony will go from strength to strength, but look out for Nickelodeon’s Shimmer & Shine and the return of Ben 10 coming through. New shows on Netflix, such as the new Star Trek series, will grow the channels viewers. Following on from 2016’s success Pokémon will lead the gaming sector, with Minecraft still building its merchandise sales. In the gift arena brands that will continue to resonate with consumers and grow market share are Happy Jackson, Pusheen and Ladybird adult. And I haven’t even started on the sports, music or celebrity sectors…”
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Faces That Fit
Trudi Hayward, svp, global head of merchandise of ITV: “My prediction for 2017 is that Trevor Jones [of Danilo] will have another retirement bash, because the last one was so good.” Right: Trudi Hayward (ITV) with Martin Lowe (Roy Lowe & Sons).
Martin Lowe, director of Roy Lowe and Sons: “After attending this year’s Character Exchange Christmas party for the first time in a few years, and increasing the drinks bill by over 30%, I can see subscriptions going up!”
Ashley Holman, senior director, hardlines and business development of Nickelodeon & Viacom Consumer Products: “Another tough year for smaller brands with retailers choosing ‘safe’ or ‘top tier’ only which has been the case in recent years. Uncertainty as we head towards the new pricing landscape early in the year so the public reaction will be interesting to see, but despite this I’m hoping the industry rallies together and comes out stronger. Also, support for The Light Fund continues onwards and upwards so that we can hit the £2m mark!”
Helena Stopher-Mansell, retail licensing director of Bulldog Licensing: “For 2017 the box office looks like it will dominate shelf space with more super heroes set to fly on the shelves, but it’s not just for older kids, I predict that PJ Masks will hit retail with a bang in the preschool space and Miraculous, which is Above: Bulldog’s Helena currently Disney’s #’1 rated show, Stopher-Mansell with BBC’s Rikesh Desai. will impact the girls’ super hero space. Collectable brands will continue to thrive and Shopkins is showing no signs of slowing down, Grocer Gang is also building some exciting momentum. It’s going to be interesting to see the adult food gifting market continue to grow as retail expands the options in this area, but there is no doubt that movies will dominate in 2017.” Right: Disney’s Miraculous provides positive sheroes for little girls.
Rikesh Desai, licensing director of BBC Worldwide: “Female super hero (or heroine) characters will be massive next year! About time too, just in time for my 3-year-old daughter to enjoy.”
Left: Amscan’s Mel Beer
Above: (right-left) Ashley Holman (Nickelodeon), John McInnery (Allsorts), Stephen Gould (Sutikki), Richard Hollis (formerly of DreamWorks) and Dan Grant (Danilo).
Alison Downie, global licensing and brand director of HTI:
“We have high hopes for Num Noms and Shimmer & Shine to break through in 2017 and for PAW Patrol, Pokémon, Superheroes (check out our LEGO Batman range) and Star Wars to continue strongly.”
“2017’s big thing will be My Little Pony. The industry is Above: HTI’s Alison Downie (right) with Rebecca French going to covered in ponies, (NBC Universal) and George Christopoulos (Blues). and before we know it, key figures in the industry will become ‘bronies’ as the movie takes over!” Right: The My Little Pony movie launches this Summer.
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(left) with Disney’s Claire Mel Beer, licensing Peacock (centre) and Holly Oldham (Hasbro). director (EMEA) Above left: Shimmer & Shine. of Amscan International
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Faces That Fit
Stephen Gould, territory head for UK & Eire of Sutikki: “Prices will rise, politicians will philander and we will all grow a little older…and I suspect there will be further consolidation of the industry at largesse (licensees, licensors and retailers), an increase in those working from home trying to juggle the heightened demands of a work/life balance while also dealing with the increased challenges of transport logistics and costs that are wholly unrelated to service or efficiency…oh and a token resurgence in British manufacturing, if even only as a trophy PR accolade in many instances.” Right: (left-right) Ian Hyder (LSB), Stephen Gould (Sutikki), John McInnery (Allsorts) and Rob Broadhurst (Roy Lowe and Sons).
Below: Care Bears is one of CPLG’s retro/classic brands.
John McInnery, md of Allsorts Licensing: “I predict that there will be more brands coming out of left field in 2017 to challenge the might of the big boys. Having seen recent retailer brand choices, which have been somewhat similar, let us hope these brands get a chance. Innovation is the key as ever.”
John Taylor, commercial director of CPLG: “I see a great year for retro/classic brands next year, we have seen increased interest in brands or films which were Above: (left-right) John Taylor (CPLG), strong in the 80’s and 90’s just Sarah Bates looking around the retail landscape (Egmont) and Tom Roe (DHX). currently this has already started to happen! Glad to say we have many of these in our portfolio which tick the box. I also predict the British & Irish Lions win 2:1 against New Zealand in the Summer really looking forward to this!!!”
Susan Bolsover, head of licensing and consumer products of Penguin Random House: “Well...I think there's a real opportunity for growth for properties generated from areas other than TV and films. In 2016 we saw gaming brands (like Pokémon Go) explode as well as toy brands (like Shopkins) and classic brands (like our very own Peter Rabbit) and I think that trend will continue. That said I can't pretend I'm not excited that the next installment of Star Wars is due - Death Star waffle maker anyone?”
Alex Bloom, managing director of Spearmark: “Brexit will be turned into a TV series starring Nigel Farage while THE Donald will have a cameo in all Hollywood blockbusters!” Above: Alex Bloom has some interesting predictions!
James Redfern, sales director of Blueprint Collections: “I think licensing is in a strong place as we move in to 2017, there is so much diversity in the market that allows us to fulfill the consumers’ demands to be continually amazed. I feel the balance between new and classic brands has never been better. Now, if Above: Blueprint’s someone could please just get James Redfern (right) Trump to say or do something with Chris Taday inappropriate to weaken the $Dollar (Licensing Link). that would be greatly appreciated…”
Tina-Louise Foster, senior director, licensing EMEA of MGA Entertainment: “I predict every girl in the land shall fall in love on February 14 with L.O.L.” Left: Shopkins is in prime position for the surge in interest in collectable toys.
Above: Penguin’s Susan Bolsover (left) with MGA’s Tina-Louise Foster.
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96-97 Darren Gurnham_NEW LSB 2008 GRID 06/01/2017 15:31 Page 96
IN CONVERSATION WITH… MTW TOYS
Inset: Darran Garnham, ceo of MTW Toys, is confident that the company is in a good place to take the toy industry by storm.
Think big “I’ve always been attracted to companies that serve up a heady mix of quality product, innovation and passion," muses Darran Garnham, ceo of MTW, "and Thinkway is absolutely the company all licensors turn to for those things." Although it is something of a well-kept secret in the industry, Thinkway Toys has built up a solid reputation among a number of toy retailers over the past few years. Now, with MTW Toys on board as its distributor – and Darran heading up the UK operation as ceo – this is only set to grow even further. Darran confirmed he had moved on from his role as vp of consumer products EMEA at NBC Universal to help build MTW Toys in the UK in August 2016. He said at the time that the opportunity was “too good not to go for” and that trio of qualities – top product, innovation and passion – certainly played a part in his decision. “When I was at Mind Candy, it was a similar case,” he continues. “People said it was a risk compared to other opportunities, but I could only see those three key ingredients and we subsequently built what was to
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A combination of a big licensing industry name at the helm and a portfolio of products which includes the Despicable Me franchise and Toy Story 4, means that MTW Toys – the distributor for Thinkway Toys – is likely to be the name on everyone’s lips in 2017. Darran Garnham, the man charged with building up the company in the UK, gives LSB an insight into his plans.
become the most powerful UK brand for several years running.” Darran has already been busy building the team – Geoff Sheffield, formerly of The Toy Store, is on board as country head for UK and Eire, and there will be further support with sales and marketing roles. In addition, Playtime PR has been appointed to raise awareness of MTW Toys in the lead up to its UK Toy Fair debut at the end of January, where it will be showcasing new product, Left & top right: The Star Wars range modelled by Darran’s two sons, Freddie and Seb - attracted a wide range of fans from young kids up to adults.
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IN CONVERSATION WITH… MTW TOYS
planning and execution matches that same high innovation and communication to the industry. standard. “I’m confident we have the ethos and “Thinkway has always developed a range the team ready to make this happen,” he says. “I industry wants to see and this year will be no would like others to be inspired by our digital different,” Darran continues. “For 2017, our priority strategies, a willingness to try something new is key lines for Despicable Me 3 – our and exciting in our constantly moving space. range will comprise collectables, plush, When you see distribution companies, such as electronics and deluxe action Anki, Sphero and Propel, making waves in an product. We’re really excited about established market, you need to look and learn the innovation behind much of this how they are working in the areas that more range and looking forward to sharing it established companies potentially have with the trade. not considered.” “I’m also excited about expanding It’s certainly not an easy task to build a toy our reach with Toy Story – this distributor almost from the ground up, but evergreen brand will see line Darran certainly seems to be taking it innovation and expanded in his stride. distribution.” He concludes: “I’ve been lucky enough A comprehensive marketing to work with all the majors, as well as campaign will also be key for developing toy companies in my career growing awareness of MTW and so will be taking any positive Toys in the UK, learnings and building upon them, but and Darran’s background adding an MTW twist. I’m confident we in digital and social are in a good place to take the toy industry platforms will see the by storm.” company undertake some new initiatives to reach consumers, although specifics were very much under wraps at time of press. “While it will be key for us to use traditional tools in press, TV and print, we are very forward-facing with our marketing approach and have ambitious plans to utilise major online platforms such as YouTube, Google, Twitter, Instagram, Facebook and more. “I’m absolutely passionate about us reaching the right people in the right way and we won’t be Above: The Despicable Me franchise is key for MTW Toys in 2017. adopting a ‘one size fits all’ approach by any means. We have product that appeals MTW Toys: Need to know to all ages, from young kids to adults MTW Toys is one of EMEA’s fastest growing distributors and a key who were extremely into our Star Wars partner for Thinkway Toys. Established in 2013, it has offices in five range. It’s important we create bespoke European countries, warehouses in three, logistics in Asia and approaches for each audience and growing operations in the UK and other markets. The company works with some of the hottest movie IP in the property to really bring the products to business, including NBCUniversal’s Despicable Me franchise and life in an engaging, creative and Disney-Pixar’s Toy Story 4. meaningful way.” “This guarantees us blockbuster movies in 2017 and 2019, as well Darran is confident that MTW Toys as working on an ongoing basis with two major studios with longterm brand planning,” explains Darran. “For us, it’s not about carries some of the best product, and carrying as many brands as possible, but about ensuring we carry now the focus is on making sure that the very best.” LICENSING SOURCE BOOK EUROPE 2017
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State Of The Nation: Adult
Young At Heart Keep it In The Family Twentieth Century Fox Consumer Products (FCP) has expanded its Family Guy licensed programme, with a new collectables-card mobile game launch and heightened consumer interest boosted by its broadcast tie-in with ITV2. Zak (UK) is the latest partner to join the Family Guy licensing programme. Zak is the master gift licensee and is set up to deliver both Christmas gifting and for Father’s Day. LF Beauty and Beacon Confectionery will equally be focused on both seasonal windows, with licensees Pyramid and Danilo in the stationery category. Poetic Gem has expanded its underwear licence to become the fashion daywear partner for the UK, complimenting Somerbond for loungewear and featuring trend driven and iconic designs. In the mobile game space, Fox Digital Entertainment and Kongregate have launched Animation Throwdown: The Quest for Cards, a new collectables-card mobile game that mashes up the characters and worlds of Seth MacFarlane comedies American Dad!, Bob’s Burgers, Family Guy, Futurama, and King of the Hill.
Skinnydipping Simpsons Twentieth Century Fox Consumer Products has teamed up with fashion accessory brand Skinnydip for the second of a two-part Simpsons collaboration, The Simpsons Undressed x Skinnydip. Fusing together the humour of The Simpsons characters, Mr Burns and the Bouvier Sisters with Skinnydip’s fun, girl power aesthetic, the limited edition collection includes iPhone cases, clutch bags, cross body bags, make up bags and pins. Right: Skinnydip gives Simpsons adult appeal.
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Above: New licensees sign for Family Guy.
In Tune With Fashion
Warner Bros. Consumer Products’ Looney Tunes is continuing to make inroads into highstreet fashion as a raft of new collections designed by leading international design houses and fresh retail partnerships roll out. Fashion retailers including Primark, H&M, Zara and Mango are expanding their Looney Tunes collaborations and now have Looney Tunes apparel collections across a wide variety of garments for men, women and children. Zara has just launched its first women’s fashion range with a line of premium denim items that has expanded to also include Tweety and Porky Pig inspired bags, as well as Wile E Coyote trainers. Looney Tunes apparel items can also now be found in 1,700 Mango stores, which has embraced its expansion into women’s clothing ranges. Right: Looney Tunes is fashion forward with its new retail partnerships.
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State Of The Nation: Adult
Hit The Jackpot Igloo Books has published a new quiz book based on the legendary gameshow Bullseye. The book, which comes with a magnetic dartboard and toy darts, is on sale across Asda, Martin McColl, the Coop, the Book People and Eason in Ireland. With the book registering very strong Above: You can’t sell-through numbers across retail, beat a bit of Bully! this marks the first of a number of planned lines from Igloo which adds to an existing programme – established by licensing agent Bulldog - that includes Bullseye-branded biltong, apparel and gaming products.
Pop on Tour The 1975 followed in the footsteps of Justin Bieber, Kanye West and Kylie Jenner, with three pop-up shops to coincide with their tour. Outlets opened in Manchester, London and Los Angeles, selling a raft of new and exclusive merchandise, including one-off cassettes and vinyl, plus t-shirts, caps and hoodies.
NEWS IN BRIEF ● Disney joined forces with Uber for a new partnership for Rogue One: A Star Wars Story. To mark the general cinema release of the film, Uber users were able to unlock special Rogue One features and check out exclusive video content – including behind the scenes footage – in the app. ● Bradford License Europe has secured a number of new licensing deals for hit HBO series Game of Thrones. After an initial launch of partwork in March, Eaglemoss has extended into other markets including Germany and Australia, while Pyramid International has achieved strong distribution of has also enjoyed strong sales of calendars, diaries and wall planners. New signings for the brand include Elmo and Montegrappa (writing instruments, worldwide); Comic Studios (apparel, Spain & Portugal); and Koton Mağazacilik Tekstil (apparel, Turkey). Licensees including Sun City (apparel, France) and Abysse Corp (apparel and giftware, Europe) have also renewed agreements. ● Building on its partnership with popular vlogger Velvet Gh0st (aka Gabriella Lindley), Primark has launched new homewares collection to complement its stationery line-up. ● Jumbo Games has launched the Emotify Game, which aims to give hours of entertainment for children, teens and families. Played in two teams of up to 2 – 10 players, The Emotify Game draws on the popularity of emoticons, with players making emoticon sequences for the opposing team to identify.
Above: The Force is strong for adult bedlinen from Character World.
And So To Bed Character World has partnered with Asda to create an exclusive adult licensed textiles collection. The four exclusive ranges will feature popular characters from Star Wars, the Marvel franchise, My Little Pony and Care Bears, with products including single, double and king-sized duvet covers with matching pillowcases, as well as double and single-sided printed cushions.
Above: Let your emoji’s run away with you with the new Emotify Game.
● Merlin Entertainments has revealed plans for a new Ghostbusters 5D attraction at Heide Park in Germany. Partnering with Sony Pictures Entertainment, Ghostbusters 5D: The Ultimate Ghosthunt will be exclusive to the park. Opening in Spring 2017, it will be Europe’s only 5D Ghostbusters experience, based on the 1984 classic and 2016 remake.
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State Of The Nation: Gaming
On the back of a successful 2016, retailers, licensees and licensors are looking forward to an even bigger 2017 as the demand for gaming merchandise continues to rise. Here are some of the highlights of what’s to come.
For the players Above: Nearly 300 million people watch esports globally. Left: ThinkGeek stores specialise in gaming and digital merchandise.
Esports Continues To Grow
Collectibles Sales Soar For GameStop GameStop, which claims to be the largest global retailer of video games, pop culture collectables and consumer electronics reported a decrease in total global sales of 2.8% to $1.96 billion for Q3 2016. However collectables’ sales rose 37.3% to $109.4 million, driven by sales of various Pokémon and Five Nights at Freddy's products as well as exclusive New York comic con pop vinyl products. The company added 22 collectables stores during the quarter, bringing the total global portfolio to 69 stores, including 15 ThinkGeek stores in the US.
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According to esports research firm Newzoo, the entire esports market will reach $463 million in revenue for 2016. By 2019, esports are expected to grow to $1.1 billion. This is a market with huge potential for growth and diversification as it becomes even more mainstream. “Esports has become a global phenomenon over the past few years,” says Dominic Sacco, editor and founder of eSports News UK. “The industry has seen enormous growth in the games, such as League of Legends, Counter-Strike, Dota 2 and Hearthstone to name a few, as well as streaming platforms like Twitch, which has 100m unique monthly viewers. This has all helped make esports more attractive to sponsors, which has in turn pushed up the overall prize pools in tournaments, and given teams and players another source of revenue, thus helping to make the esports industry bigger than it ever has been. So worldwide, it's safe to say it's only going to get bigger. Prize pools, sponsorship deals, viewer numbers, merchandise, the standard of play and the number of teams are continuing to rise, so you'd expect that upward curve to continue, at least for the short term.”
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State Of The Nation: Gaming
Game Play Continues For Insert Coin The demand for smart, subtle and stylish gaming merchandise is stronger than ever with Insert Coin Clothing finishing on a high for 2016. “We’ve had a huge response to all our new ranges,” says Dan Long, head of communications for Insert Coin. “From the latest franchises to retro classics, gamers are finding cool ways to connect with their favourite games - old and new. Our Pokémon range in particular has been a huge success, with our pop-up store making a huge splash on social media and adding a new dimension to our lineup. We have plenty planned for 2017 too. We’ve already announced a range for the Mass Effect universe - including the upcoming Andromeda - and we have a lot more planned too, with plenty of surprises for the gaming community.”
World’s First esports Store Opens In London London-based professional esports team, Fnatic opened the doors to its pop-up store in Shoreditch at the end of November. Named Bunkr, the store sells a wide range of Fnaticbranded merchandise including apparel and accessories as well as specialist gaming hardware. But the store is not just there to sell merchandise, it’s just as important to promote the esports scene, according to Benoit Pagotto, Fnatic’s head of marketing. “We’ve opened Bunkr so that people can come in and actually experience esports physically. We have the Fnatic team dropping in and playing, as well as streamers popping by. We’ve even held a few events here. It’s all about showing people what esports is all about.” The store was originally meant to close at the end of December, but due to the success, it will remain open until the end of January.
Right: Pokémon has been a popular seller for Insert Coin.
Far right: Bunkr is the world’s first esports store in London. Right: The Bunkr sells Fnatic team merchandise.
Minecraft For Character World Character World has won the Pan-European licensing rights to design and produce bedroom textiles for Minecraft. The range will initially launch in the UK and will feature a duvet set and cushion released in spring/summer 2017, with a towel and throw set launching in April 2017. Tim Kilby, brand director at Character World, said: “We are so excited about securing this deal. Gaming is bigger than ever so it’s important for us to capitalise on its popularity. We have already had huge success with our other gaming ranges and we expect the Minecraft products to be a sell-out success.” Above: Minecraft bedding will come out SS17. LICENSING SOURCE BOOK EUROPE 2017
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SEGA® has pioneered the gaming industry since the 80ʼs, launching a host of iconic gaming titles as well as the renowned Mega Drive console - one of the most ground breaking gaming platfoms of all time. To celebrate the success and incredible popularity of these games and recognising the growing trend for vintage product we have launched the SEGA Retro Licensing programme. Our Retro titles included in the programme resonate with a global army of gaming fans both young and old. Many of the games have been re-released on digital platforms due to consumer demand.
The Retro programme includes: -
SEGA Mega Drive™ SEGA Master System™ Streets of Rage™ Golden Axe™ Altered Beast™ Alien Syndrome™ The Revenge of Shinobi™ Alex Kidd in the Miracle World™
For licensing queries please contact: Europe, Middle East & Africa:
US, Canada & Latin America:
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Jason Rice
Anoulay Tsai
Rika Shirai
Email: jason.rice@sega.co.uk
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Tel: +44 (0) 208 996 4568
Tel: +1 (747) 400 2410, ext.203
Tel: +81 3 6871 7122
www.sega.co.uk
/SEGA
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State Of The Nation: Gaming
Nintendo Coming To Universal Parks
Nintendo-themed areas are coming to Universal Studios Japan, Universal Orlando Resort and Universal Studios Hollywood. In the announcement on YouTube, Nintendo’s Shigeru Miyamoto said: “We are constantly amazed how the park developers are bringing the essence of our games to life in the real world. Together we are building it with an eye for what guests will actually experience.” Planning and creative work on these areas is well underway; the first will open in Osaka ahead of the Olympic Games in Tokyo in 2020. Above: Mario is coming to Universal Studios resorts. Right: GB Eye’s range of giftware in Sainsbury’s. Below centre: Call of Duty Infinite Warfare mug from GB Eye.
New Toys Fuel Animal Jam Licensing Jazwares has revealed brand new products in its popular Animal Jam toy range, further fuelling the interest through licensees, the programme of which is being driven by Rockpool Licensing. Included in the new collection are vehicles for the pets to enjoy, as well as customisable dens and the eagerly awaited Series two and three collectable Adopt-a-Pets, which come complete with accessories to mix and match across the entire range. All toys come with unique codes to unlock exclusive content in the online game too, meaning they appeal to existing fans of the digital world as well as attracting new players. Left: Artwork of the new Pet Fantasy Castle from Jazwares for Animal Jam.
Eye-ing Up More Growth The all-important Q4 period saw GB Eye launch great product ranges on Call of Duty, Titanfall, Dishonored, Gears of War and Battlefield to sit alongside the modern classics like Fallout, Skyrim, Uncharted and the Playstation brand. “Many of these are top 20 licences for GB Eye and take us into not only the specialists such as HMV, Forbidden Planet, GAME and GameStop, but also the grocers,” says Max Arguile, licensing manager of GB Eye. “Asda perform consistently well and Sainsbury’s are delighted with its new gifting range. Our latest drinkware and gifting products are such a perfect fit and have seen massive growth thanks in part to new distributors across Europe and beyond. Customers like a one stop shop and with GB Eye’s varied product range we provide exactly that.”
Motorhead Is Ace Of The Slots Global Merchandising Services has teamed up with NetEnt, the leading digital casino entertainment company, to bring to life the world of Motorhead through an immersive online slot gaming experience. It’s the final game in the NetEnt Rocks Trilogy, which also includes Guns N’ Roses and Jimi Hendrix video slots. Global Merchandising Services’ senior licensing manager Gabbi Langdorf said, “The Motorhead brand is synonymous with high-octane music. Ace of Spades, which will be included as a soundtrack, couldn’t be a better theme song to this style of Above: Motorhead gaming and we hope not only fans but the is the latest video gaming public will appreciate the fantastic slot in the NetEnt game mechanics that NetEnt are producing.” Rocks Trilogy.
Pending approval. Final product may vary from that shown.
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State Of The Nation: Brands
Well Branded
Inset: Matthew Williamson launches home collection.
It certainly looks like 2017 is set to be a busy year for brands if the latest clutch of deals are anything to go by.
At Home With Matthew Top Of The Class Oxford has become the first British university ever to occupy top position in the Times Higher Education (THE) World University Rankings, which judges the performance of 980 universities across 79 countries. The news comes as Oxford Limited has agreed a partnership with GO Stationery to produce a range of University of Above: GO Stationery is to produce a range of Oxford Oxford stationery items, branded stationery. accessories and giftwrap. Right: MAC partners with Mariah Carey again.
Bearing Up Well
Beanstalk has penned a deal to represent British adventurer Bear Grylls. Building on the brand loyalty enjoyed by the writer and television presenter, Beanstalk will work closely with Bear Grylls Ventures to develop a licensing programme in Europe and North America that covers a broad range of categories, including apparel, accessories and outdoor products. Above: Bear Grylls signed by Beanstalk.
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British fashion designer Matthew Williamson has branched into homewares, with Beanstalk partnering with CB2 to launch his first US home collection. The Matthew Williamson for CB2 collection, described by the designer as “controlled bohemia”, features 33 pieces covering lighting, accessories, rugs, pillows and furniture. Featuring Williamson’s artisanal patterns and vibrant colour, each style follows the mood and complexity of his ready to wear collections.
Mariah’s Made Up
MAC Cosmetics has collaborated with singer Mariah Carey to launch a second make-up collection. With 23 pieces in the collection, the new line-up includes lipstick, lipgloss, eye shadow, lip pencil, liquid eye liner, lashes, loose powder, powder blush and glittery brushes. Each item is named after Mariah’s hit songs, including Touch My Body body powder. Carey also pays homage to her own beauty icon Marilyn Monroe, with a lipglass named Little Miss Monroe.
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State Of The Nation: Brands Right: Odette Toilette picks up the scent of history.
Smelling Power
The Imperial War Museum (IWM) called on the services of scent historian Odette Toilette (aka Lizzie Ostrom) to reveal how archive collections can inspire contemporary products. In her seminar, A Good Vintage: Licensing the 1940s with Imperial War Museums given at Brand Licensing Europe, Odette looked at the history of perfumes during the 1940s, through an exploration of IWM’s vast collections, as well as its successful toiletries range for Marks & Spencer. The interactive trip back in time demonstrated how a brand’s history can be used to promote its future. Imperial War Museum (IWM) has also penned deals with The Lagoon Group and The Monster Factory to bolster its licensed toy category. IWM branded toys and games from The Lagoon Group will include jigsaw puzzles, a rubber-band powered spitfire, poster paper places and a model spitfire and tank. New from The Monster Factory is an inflatable spitfire.
Fitness and Chopping
Rocket Licensing has secured licensing rights to the adult lifestyle and fitness brand, Gold’s Gym. Rocket is now looking for partners to join the UK licensing programme across categories including sports and Above: Rocket Licensing works out leisurewear, fashion apparel, fitness with Golds Gym. equipment, accessories, publishing, food and drink and health supplements to target men and women aged 21-54. One of the most recognised fitness brands worldwide, the chain’s global membership stands at close to three million, with gym locations in 22 countries, including four sites in London. Rocket Licensing has also secured the exclusive licensing rights to adult lifestyle brand Orange County Choppers (OCC). OCC was founded in 1999 by Paul Teutul Sr, whose passionate dedication to the design and manufacture of unique custom-made motorcycles won the brand a legion of followers. Rocket’s first licensee signing, Burning Rubber UK is to produce licensed apparel and accessories exclusively across Europe.
Fashion Goes Pop Chupa Chups has teamed up with The Rodnik Band, a London based art fashion label, to commemorate the creation of its logo by the famous painter Salvador Dalí. Revisiting Chupa Chups’ famous origins, The Rodnik Band Above: Chupa has taken the brand on a surrealist Chups teams up with The journey, making bold pop sculptures Rodnik Brand. and paintings. The collaboration includes a range of ready-to-wear dresses and accessories, with dashing and colourful prints, inspired by the artistic energy of Chupa Chups.
Fit For Royalty Founded by Queen Anne in 1711, Ascot (represented by IMG) has become one of the world’s most famous and best-loved racecourses. With 305 years of history, the process of launching Ascot’s on-site retail and licensing programme has begun, with the launch of a new style guide.
Plumped Up
WELOVECUSHIONS has signed a new licensing agreement with Tate Enterprises. The cushion collaboration will launch with the Victor Pasmore collection and archive to which Tate has exclusive rights. Above: welovecushions gets comfortable with Tate Enterprises.
Pusheen Pets
Fluid World has revealed the first UK collaboration for the Pusheen brand, teaming with Battersea Dogs & Cats Home for #PusheenPals. The partnership kicked off with a social media campaign to raise awareness of the work carried out by Battersea using the hashtags #bdch and #PusheenPals.
Puppie Love
Pink Key Consulting has signed Kimm and Miller to develop food and non-food gifting products for the Slush Puppie brand. The two companies are familiar to each other, partnering on the Kellogg’s Vintage licence to launch a successful seasonal food gifting range. Richard Pink, md of Pink Key Consulting, said: “We are delighted to be working with Kimm and Miller once again – we love their creativity and we expect that this new range will be just as successful as their Kellogg’s Vintage range has been.” LICENSING SOURCE BOOK EUROPE 2017
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State Of The Nation: Brands
NEWS IN BRIEF ● Working with pop superstar Justin Bieber, Bravado has launched the Purpose Tour Collection of merchandise into Selfridges stores, coinciding with the UK leg of his tour. The arrival of the 24-piece collection features unisex tour merchandise including Above: Point 1888 to represent Stinking Bishop. caps, tees, sweats and leather goods. ● Award winning British cheese, Stinking Bishop, has signed a licensing deal with The Point 1888 to extend the reach of the brand through new partnerships and collaborations. ● The National Gallery has teamed up with Wild Bangarang to launch a line of leggings featuring famous paintings. The leggings feature paintings ‘Sunflowers’ and ‘A Wheatfield, with Cypresses’ by Vincent van Gogh and ‘A Still Life of Flowers in a Wan-Li Vase’ by Ambrosius Bosschaert the Elder. ● Mad Beauty is celebrating after two of its Never Too Old Vintage Kellogg’s products were nominated in the Beauty Awards 2016 with OK. Mad Beauty was nominated for Packaging Design of the Year for its Never Too Old Vintage Kellogg’s beauty range. It was also in the running for Best New Bath & Shower Product for Never Too Old Vintage Kellogg’s 50s Bath Milks. ● Historic Royal Palaces has been enjoying success with its growing licensing programme, with its new interior fabrics line from GP & J Baker and its seventh collection with Hobbs both garnering favour. Above: Leggings that The luxurious collection of are a work of art. furnishing fabrics – inspired by the palaces – from GP & J Baker has won two prestigious consumer awards from Homes & Gardens magazine Best Fabric Collection and Best Embroidered Fabric design award. Meanwhile, Hobbs’ latest collection features an equestrian inspired print from The Palace Collection. ● Fashion designer Henry Holland and his House of Holland label have revealed a new collaboration with British sportswear brand, Umbro. Inspired by the traditional football culture, the 24-piece unisex collection uses a ‘stadium’ colour palette of forest greens and cherry reds, offset with nostalgic tones of pink and blue, acting as a nod to the heritage of both brands. Pieces include joggers, striped t-shirts, swim shorts and collared football tops. ● Interior and product designer Kelly Hoppen has teamed up with beauty brand L’Occitane to design three limited editor beauty pouches. Taking inspiration from her travels, each set contains four products from Kelly’s favourite L’Occitane ranges – Almond, Verbena and Pivoine.
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History Re-painted
The V&A Museum continues to expand its licensing programme, with the introduction of a new luxury interior paint range. A selection of 40 distinctive colours inspired by the museum’s architecture and decorative interiors has been created by Master Paintmakers. The full range will be revealed in spring 2017.
Wheels In Action The heritage licensing programme for British motorcycle brand BSA has welcomed a number of new partners. Recently bought out by Indian multi-national automobile manufacturer, Mahindra, the new owners plan to re-launch the classic British bike brand worldwide, including the revival of the BSA motorbike. Licensing agent LMI has secured a number of new deals across several territories, including 7 Vision for the UK, with an exclusive range of leather goods including bags and wallets. The company also has a range of apparel including knitwear, underwear, hoodies, t-shirts and leather jackets.
Get Your Skates On With skateboarding continuing to pick up fans around the globe, Cherokee Global Brands has plans to grow Hawk, the leading globally recognised ‘skate culture’ lifestyle brand. Focusing on all major categories that young men and boys utilise in their everyday lives, from backpacks, bags and accessories, to footwear, home, school supplies and electronics, The Tony Hawk Signature Collection is a complete lifestyle brand experience.
Hit The Road VW (IMG) has set out its licensing goals for the year ahead, with a focus on continuing to grow Volkswagen as a lifestyle brand. The iconic German brand has already been featured on apparel from many UK retailers including John Lewis, Fat Face, Next, Mothercare and Tesco, with plans to grow this further in the months ahead. New partners on board now include Kinnerton Confectionery, Pyramid International, Lowes and Wilton Bradley.
Sweeten Up The Vimto soft drinks brand is moving into a new sector with the arrival of its first licensed fudge product. Made in partnership with Gardiners of Scotland, the Handmade Vintage Vimto Fudge is available as a sharing carton and a premium tin.
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IN CONVERSATION WITH… HELP FOR HEROES
Time for Heroes It hasn’t really been in the licensing business for that long, but Help for Heroes has succeeded in making a big impact in that time. With partners as varied as Jack Wills, Corincraft, Dewalt and Hildon, its programme is focused and, most importantly, successful. LSB takes a look.
T
here can be no doubt that Help for Heroes has become one of the best-known charity Above: Jack Wills has produced a range of camouflage print products. brands, and this is a position that also makes it a popular licensing partner. The programme is focused on five key pillars – gardening, baking, sports, DIY & trade work and the shopping basket – split between two licensing agencies and the in-house team at Help for Heroes. JELC is on board to develop the gardening and outdoor living sectors, while The Partnership will be supporting the charity’s push into created by a team of five countryside pursuits. It will veterans and fragrance house also be looking after the Corincraft, was another stand baking sector. out success. Marcus O’Shea, head of British clothing brand Jack brand partnerships at Help Wills has also produced a for Heroes, explains that range based on the DPM there has been a focus on camouflage print, including a categories that reflect who jacket, rucksack and tote bag. the charity looks after and Meanwhile, Help for Heroes’ how they look after them. relationship with Tesco has to For example, the charity date raised over £1.6 million has a horticultural for the charity. The programme which supports supermarket has stocked H4H-branded veterans in their recovery, while ‘Bake for Eggs for Soldiers, Branston Bigger Baked Heroes’ has become a popular way of Beans and Alf Turner Sausage and Bacon, raising funds by its supporters. Sport, as well as Tesco own-label Help for Heroes again, is heartland brand territory, while a Bacon and Sausages. percentage of people who leave the Tesco also supplies 17 products in the armed forces go into a skilled trade, Above centre: Help for Heroes’ Marcus O’Shea says the programme Help for Heroes Personalise Me range making DIY another obvious area of is built on five key pillars. focus. Indeed, the charity’s partnership Above: Hildon is one of the latest through Tesco Direct. These are by no means all of the deals – with Dewalt Power Tools has enjoyed partnerships to be secured. and there is more to come, although Marcus was strong success,. keeping his powder dry at the time of LSB’s chat The fifth pillar – the shopping basket – has also with him. seen some high profile, successful partnerships. “You start with a rock solid brand and everything The charity worked with Kinnerton on an Easter else works if you’ve got that,” he says. “I think Help egg, while Ginsters created a special limited for Heroes is very fortunate in the level of edition pasty. More recently, it secured a awareness that we have, while licensing also helps partnership with Hildon Natural to keep us front and centre of mind.” Mineral Water. A special Help for Heroes fragrance, LICENSING SOURCE BOOK EUROPE 2017
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LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:06 Page 110
To enter the 2017 Licensing Awards go to www.thelicensingawards.co.uk Tuesday September 12 2017
The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!
Ó
The Awards 2017 Categories ● ● ● ● ● ●
The Retail Award Categories Best Pre-School Retailer of Licensed Products (0-5) Best Kids Retailer of Licensed Products (5-16) Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Best Licensed Retail Execution Top Retailer Award
For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk Supported by Specialist Communication & PR Consultancy
Supported by Digital Communication Agency
Charity
The Product Award Categories Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award
The Licensed Property Categories
● ● ● ● ● ● ●
Best Pre-School Licensed Property Best Children’s or Tween Licensed Property Best Teen or Adult Licensed Property Best Film Licensed Property Best Music or Celebrity Licensed Property Best Sports Licensed Property Best Classic Licensed Property
Ó
● ● ● ● ● ● ● ● ● ● ●
Ó
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LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:06 Page 111
Other Awards
● UK Rising Star Award ● Best Licensed Marketing Communication Award ● Honorary Achievement award
category sponsors include
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IN CONVERSATION WITH… TSBA GROUP
It is the most popular visitor attraction in the UK, and now the British Museum is looking to make in-roads into the Chinese market, thanks to a recent landmark deal with Alibaba and Alfilo for online and physical stores. LSB catches up with the Museum’s licensing agent, TSBA Group, to find out more.
A British institution T
he British Museum is one of those venues that is on the must-visit list of anyone coming to London. Indeed, it is the most popular visitor attraction in the UK, and in 2015 it received almost 6.9 million visitors from across the world. Housed within the Museum’s collections are some eight million objects, telling the stories of cultures across the world, from the dawn of human history, to the present. Objects range from the earliest tools made by humans and stunning exhibits from the ancient world such as the Rosetta Stone, the Portland Vase and sculpture from the Parthenon, through to more modern objects such as Samurai armour and Victorian jewellery. The collection is also home to the national collection of prints and drawings, (from Michelangelo to Da Vinci, Turner to
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Constable), as well as world renowned collections of coins, medals, clocks and watches. For TSBA Group – the licensing agent for the Museum – the challenge is now to get all the passion and knowledge which is housed in the building across in the licensing programme. And it’s off to a strong start, with numerous deals signed and the nod as one of the brands to watch for 2017 following its showing at last summer’s Licensing Expo. The global nature of the Museum’s exhibits as well as its international reputation mean that the licensing programme has appeal all over the world. During 2016, it secured a landmark deal with Alibaba’s online licensing platform – Alifish – to be the British Museum’s e-retailing and merchandise licensing partner in China. The partnership will see a range of British
Top: The British Museum received almost 6.9 million visitors from across the world in 2015. Inset: Representatives from TSBA, Alifish, Alifilo and the British Museum. LICENSING SOURCE BOOK EUROPE 2017
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IN CONVERSATION WITH… TSBA GROUP
Museum licensed products made available to consumers in China in a British Museum-branded online store on Alibaba’s online marketplace Tmall.com. Inset: Some of the TSBA team (from back left) Max Agace, In addition, bricks and mortar stores will also be Mike Jenkinson, Jack Stokes, rolled out in the territory by Alfilo Brands, a licensee Oliver Stanton and (front left) Stephanie Freeman and of the British Museum in China. Hollee Gould-Paine. Mike Jenkinson, group head of B2C licensing at TSBA, explains that these will either come in the form of concessions within larger department stores or pop-up outlets initially, with a view to opening more permanent spaces. Product will focus on housewares, homewares, that was a perfect place jewellery and apparel in to start.” the first instance, with Mike adds: “I certainly think new bespoke product it’s a landmark deal. I can’t being sourced for the imagine, certainly in the Chinese market. cultural sector, that there’s Understandably, TSBA a bigger deal out there. A is hugely excited about couple of exciting tie-ups the prospects for the with western brands in brand through 2017 Inset: A raft of licensees are already the Chinese market are and beyond. on board including Arley House and Portfolio. also coming off the back “On the asset side, we’ve of it, too. split the programme into three broad offerings,” “The ultimate aim for the next 12 months is explains Ian Mallahue, ceo of TSBA Group. “We have obviously a successful launch for the online store, ‘inspired by the British Museum’, which is taking the building out our product portfolio and making sure textures, patterns, lighting, colours, etc and using that it makes sense and is consistent. Towards the that as inspiration to create product. Then we have end of the year we’ll be looking to launch our first ‘found at the British Museum’ which looks to physical stores as well. replicate some of the Museum’s The programme so far We’re also eyeing expansion stunning objects, such as the The announcement of the move into China into other Asian territories, magnificent jewellery collections capped something of a stellar year for the such as Japan.” and the unrivalled statuary British Museum in the licensing space. For Stephanie, the focus is offerings for use. TSBA Group was confirmed as the closer to home, and finding “The final element is a collection licensing agent at the end of 2015, and since then it has steadily started to build up the a retail home for the British focused on children, bringing to programme, with a lot of the early focus on Museum in the UK. “2016 bear the exciting sense of the homewares and gifting categories. was a great year, but it was discovery and adventure For example, Arley House, a designer and manufacturer of bespoke fabrics, has also a building block year as provoked by the Museum, as produced a range of British Museum fabrics well,” she says. “I really want well as tying into the educational that draws inspiration from its Ancient Egypt to show people in the UK opportunities that the and Asia collections, while The Moorland what’s in the Museum and Museum represents.” Rug Company is to produce a range of push them to go and visit.” The idea for the move into China British Museum rugs based on the worldfamous works of Japanese artist Katsushika Ian concludes: “Our view is came about after TSBA identified Hokusai, whose print, The Great Wave, is one that the best licensed various territories that had a high of the most iconic images in history. Further partners in wall art (IXXI), greeting products have a trusted and footfall of visitors to the museum. cards (Portfolio), wooden postcards (The renowned brand, beautiful “Asia is one of the biggest Wooden Postcard Company), phone design and great stories as visiting markets,” says head of accessories (Ecell), men’s accessories well. The British Museum licensing, Stephanie Freeman. (Rampley & Co), bedding (Night Shift) and stationery (Michael O’Mara Books) are licensing programme is “The vast majority of among the many other categories on their uniquely placed to offer all Chinese visitors to the UK go way to retail in the coming months. of these elements.” to the Museum, so we knew LICENSING SOURCE BOOK EUROPE 2017
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State of The Nation: Sports
This Sporting Life Well, what a fantastic year for sport 2016 proved to be and so, the burning question will be if we can replicate it this year?! Sportsmen and women competing in a host of world championships will certainly be hoping that this is the case and, judging by LSB’s round-up of all things sport, so does the licensing industry!
Hammers Bubbles Grow With the huge increase in season ticket holders, wider fan base and with licensing now in-house, the last six months since moving into London Stadium has seen West Ham increase both existing and new licensees to double last year’s roster. Current licensees are renewing and new deals in previously unlicensed categories including apparel and health and beauty are being negotiated. Working alongside the commercial department, key club sponsors including Hawes & Curtis and New Era have now taken co-brand licences to sell to the wider market. Record sales through the new 15,000m2 Stadium Store and new online store are leading to a number of direct source key suppliers, such as Storm, to take licences to supply products through other outlets. Looking outside of the London Stadium and after last year’s successful pre-season tour, the focus will be on North America as licensees such as Forever CollectIbles add new territories to their agreements.
Pyramid Adds New Facets Pyramid International continues to grow its portfolio of products for some the most popular teams and personalities in sport. In football, this includes French giants Paris Saint-Germain and new for 2016, Arsenal, with posters, but also a unique selection of doormats. Pyramid has also created a range of new sports-related calendars, including Moto GP, UFC’s Conor McGregor and Muhammad Ali. Right: This Arsenal doormat signals a developing area for Pyramid.
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The Lions Roar!
Below: Game On for the Lions.
Velocity Brand Management (VBM) is readying the market for this summer’s British & Irish Lions tour of New Zealand with a raft of new licensed products. The diverse range covers apparel, headwear and accessories through to memorabilia and equipment. Master licensor, Sportfolio, is for the first time, creating a range of second tier apparel for Lions fans across the world. For the first time, the apparel ranges will be sold during the tour at supermarkets to reach out to fans that may not have ever had the chance to own and Lions merchandise. Other key licensees include Game on Glove, which has developed the first Game on Scrum glove, in conjunction with the Major Hockey League in Canada. In addition, Trofe is producing pins and key rings), Programme Master has committed to the pre tour magazine while Antics will manufacture soft toys.
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State of The Nation: Sports
Danilo Ups Its Sporting Credentials Danilo is continuing its long-term relationship with some of the UK’s top flight sporting organizations in the UK for 2017. Premier League clubs feature heavily with a new design route on the greeting card range with the most popular players of each team being brought to life. Alongside the player-focused cards, Danilo will be updating its stadium and club badge cards, as well as continuing the existing stadium pop-up cards. Outside of football, Danilo’s relationship with the England RFU, Wales RFU and England Cricket continues with new calendar designs launching in September 2017. In addition, WWE will also be available in a greeting card and calendar range for launch in 2017.
MotoGP Revs Up
Right: Danilo bringing greeting cards to life. Below: Get racing with MotoGP.
Ahead of the new season, MotoGP has announced a number of new international licensing initiatives that will be available here in the UK. Raw Thrills has created a brand new MotoGP arcade simulator allowing players to race against MotoGP riders including Valentino Rossi, Jorge Lorenzo and Marc Marquez. Other new licensing agreements include Michelin (for tyres), We Play Media (for a wireless game), Milestone (for video games for PC and consoles) and Nolan (for helmets).
NBA Opens London Store The NBA has announced that longstanding US company, Mitchell & Ness Nostalgia Co. is opening a London flagship store London’s Soho. Mitchell & Ness was established in 1904 in Philadelphia, Pennsylvania, but its London NBA store will have a modern boutique feel. It will offer customers a range of authentic NBA jerseys, exclusive London flagship store products. Core snapbacks caps will be available for all 30 NBA teams, as well as a range of t-shirts, tanks, tops and jackets.
The Premier League’s Topps Celebration Topps has announced the release of the 24th edition of the Official Premier League sticker collection. The new collection, launched December last year, was launched by Topps under the Merlin brand, to celebrate the 25th anniversary of the Premier League. The collection harks back to 1994 when the very first Premier League sticker album was released, starring the likes of football legends Paul McGrath, Vinnie Jones and Eric Cantona. Right: 25 years of the Premier League.
LICENSING SOURCE BOOK EUROPE 2017
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Charity Fundraising Event For The Light Fund
Light Fund Charity Golf Day
Registered Charity 1145596 www.lightfund.org
The Warwickshire Golf & Country Club Leek Wootton, Warwick, Warwickshire, CV35 7QT
Thursday 15th June 2017 Registration 10AM - Start 11AM
GOLF EVENT
Your Name...........................................................................................................
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Format; Teams of 4 – 18 hole Better Ball Stableford · Longest Drive Challenge
- Lunch - Texas scramble game of golf on the 9 Hole beginners course a fun relaxed way to put your new skills to the test
· Nearest The Pin Par 3 Challenges · Beat The Pro Challenge
Two Course Dinner followed by presentation to the successful teams & individuals
Signature.......................................................... Date...................................... GOLF EVENT Number of teams
- Golf lesson on driving range & putting green
Shot Gun Start
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GOLF EVENT Number of tickets @ £150 each
Where possible, entries for three or less players, will be made up to teams of 4 balls
BEGINNERS Number of tickets @ £150 each
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ITINERARY:
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with the amount of £ ......................................................................................... IF YOU PAY BY CREDIT CARD, WE NEED THE NAME OF THE CARDHOLDER AND THE CARDHOLDER’S ADDRESS (IF IT IS DIFFERENT TO THE ADDRESS ABOVE)
Card No: Valid From: Security Code:
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Postcode Or remit directly to the Light Fund bank account as follows (clearly identifying yourself on the transfer so that golf places can be confirmed): * Please still send me this form so I can book your team.
Sort Code: 20-96-89 A/ C No: 50068357 A/ C Name: The Light Fund
There will be the opportunity to sponsor the various challenges on the day. If you would like to be involved in sponsorship please contact us discuss your involvement.
To send the form to us, post to: LIMA UK, attn: Ryan Beaird - Member Services Manager Suite 4, 500 Avebury Boulevard, Milton Keynes, MK9 2BE - Telephone bookings to 01908 802863. (Please ensure cheques are made payable to The Light Fund and not to LIMA) Website & Graphic Design by Doodlebug Design - www.doodlebugdesign.co.uk
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State of The Nation: Sports Right: A champion core brand.
Thelwell Has it Covered The licensing programme for Thelwell, managed by Karen Addison Associates, continues to grow with the recent addition of horse blankets from Watt to Wear.
England Rugby Builds Retail Presence
Above: Essential wear for horses. Below: Lost sporting content.
Lost In Design Start Licensing is working with acclaimed designer Wayne Hemingway to develop licensing
On the back of the success on the pitch, England Rugby continues to work with a number of retail and licensing partners off the pitch. Sports Direct made England Rugby a super core brand in 2016 with year round listings in over 100 stores, online and with product featuring in additional stores during peak periods. This successful relationship will be continued in 2017, starting with the RBS 6 Nations. Listings have now been confirmed for RBS 6 Nations in 2017 and England Rugby products will be available in Sports Direct, Asda, Sainsbury’s and Aldi in the lead up to the tournament Tri Distribution will continue as the second tier apparel manufacturer for England Rugby, with Canterbury being the official England Rugby kit supplier. A new range of England Rugby baby products from Brecrest is now also available including babygros, apparel and accessories. Right: ’47 Brand looking to the boundary this summer.
opportunities based on The Land of Lost Content archive. The collection, based in a Shropshire museum, celebrates popular culture through a collection of product, packaging, magazines, posters and ephemera. Hemingway Design has painstakingly archived the collection, and it is now available digitally to use in licensing. Among the 500,000+ images in The Land of Lost Content collection is a strong offering of sports imagery covering football, cricket, motor racing, equestrianism and athletics. Hemingway Design will be working with licensees to create collections with initial products due to
ICC Bowled Over By Licensing As the global appeal of cricket continues to grow, Velocity Brand Management (VBM) has announced a host of new licensing deals ahead of two major ICC tournaments here in the UK this summer. The ICC Champions Trophy 2017 will feature a diverse range of licensed product, covering apparel, headwear, accessories, memorabilia and equipment. VBM has partnered with leading licensed brands and category leaders in this field including ’47 Brand, Tervis, Wes & Willy and MJ Bale coming on board as luggage partner and formalwear partner. Gray Nicolls, a heritage cricket brand, is the official equipment supplier and has produced a range of licensed equipment for the event. In addition, the Women’s World Cup 2017 will be the first standalone ICC Women’s event with official merchandise available for purchase.
debut in spring 2017. LICENSING SOURCE BOOK EUROPE 2017
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State Of The Nation: ART & DESIGN Inset: Cute animal imagery is combined with slogans in the new Rachael Hale designs.
Works Of Art What colourful, bold and inspiring creations await in the art and design arena in the year ahead? LSB takes a look.
Dots On Trend Licensing and apparel design consultancy Dot Dash Design has completed a new creative brief for the Rachael Hale property. Responding to a brief to create a new range of designs for the apparel and accessories market targeted at teen girls and ladieswear, Dot Dash Design worked closely with the creative team at Rachael Hale to develop three distinct artwork styles. ‘Doodle’ and ‘Girls Squad’ playfully teams the cute animal imagery with quirky slogans, kitsch motifs, badges and scribbly spontaneous line-work, while ‘Intricate’ focuses on a more sophisticated approach for ladieswear, with delicate florals and beautiful print and embroidery techniques. Ian Downes, md of Start Licensing, which now represents Rachael Hale in the UK, commented: “We are delighted to have access to these great new designs. We think they will inspire licensees and retailers giving us the opportunity to drive this very popular brand further in the apparel market. Dot Dash Design’s trend and sector knowledge have really helped.”
Have Wings, Will Fly JELC has added design brand I Like Birds to its portfolio, after md Jane Evans was impressed by the company’s pitch in BLE’s License This competition. The brand – from artists and company co-founders Stuart Cox and Alison Blair – has already enjoyed success in the greeting cards and paperware sectors. Jane commented: “Stuart and Alison have already made vast strides with very modest resources. We believe I Like Birds has the originality, quality and commercial potential make it to a whole new level and we very much want to be part of that process.” Below: Santoro’s looking forward to a Gorjuss year ahead.
Gorjuss Trip To The Fair Following a successful outing to BLE in the Autumn, Santoro is looking forward to a trip to the Toy Fair in Nuremburg, where 12 Gorjuss licensees will be showcasing their products. EducaBorras will be displaying its Fofuchadoll-making kits for Gorjuss' Ladybird and Paola Reina, who launched their Gorjuss dolls at Toy Fair 2016, are launching new dolls and separate dolls’ clothing. Spanish licensee CYP Imports will be displaying its rag dolls, as well as a new range of Gorjuss fashion and lifestyle accessories including hair accessories, jewellery boxes, watches and alarm clocks. In the games category, EducaBorras and Jumbo will be showcasing jigsaw puzzles that have extended Santoro’s Gorjuss into new Northern European and Scandinavian markets, as well as Spain.
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Below: Tatty Teddy has been travelling around the country to celebrate his 21st anniversary.
State Of The Nation: ART & DESIGN
Travelling Ted Tatty Teddy had a busy year celebrating his 21st anniversary, going on his travels to support the launch of the Me to You range on clothing and gifting in Matalan stores. As well as in-store promotions, online content, competitions and plush giveaways, Tatty Teddy travelled to Wales to visit Above: Happy Christmas one of Matalan’s top performing stores from Tatty Teddy. at Merthyr Tydfil to meet and greet customers and pose for photos. Tatty Teddy also visited the retailer’s head office in Liverpool, where staff were treated to a preview of the new lines. To top off a good year, Me to You encouraged everyone to make their loved ones’ Christmas extra special this year by sending a Christmas card with their new Tatty Teddy animation. The animation’s artwork was created by Me to You artist Steve Mort-Hill. Below: Charlotte Reed receiving the 2016 License This! Award from Kelvyn Gardner.
Serving Up A Deal
Designer Debra Valencia has penned a licensing deal with leading tabletop company Certified International for melamine dinnerware and serveware. The deal, created by The Brand Liaison, includes melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. “We have known Debra Valencia and loved her artwork for a long time,” commented Linda O’Donnell, Certified International’s design director. “We are so excited to offer this beautiful new ‘Boho’ collection featuring some of her top designs.” Initial products will hit stores in Spring 2017 with additional collections to follow. Right: New Debra Valencia melamine plates.
By The Seaside
CPCoastal brand, known for its mix of modern, impressionist, and vintage coastal themed art, has signed a new licensing deal with Check Advantage. Available for licensing, CPCoastal designs are beach-inspired with the purpose of connecting people to what they love about the coast. The company’s mission is to create coastal art which brings the beach to any space via a variety of products including textiles, home décor, paper and stationery, tableware, technology, beach and boat lifestyle accessories.
A Thoughtful Winner
May The Thoughts Be With You was the worthy winner of the 2016 License This! Challenge at Brand Licensing Europe. Created by Charlotte Reed, May The Thoughts Be With You is a book of her own thoughts illustrated with cheerful, fun cartoon characters. Chair of judges, Kelvyn Gardner, managing director of LIMA UK, said: “We felt that May The Thoughts Be With You demonstrated excellent potential and look forward to seeing the property brought back to market at BLE 2017.” Now in its seventh year, the challenge offers those with brand new unlicensed creative concepts the opportunity to break into the global licensing industry. May The Thoughts Be With You has won a fully furnished stand at BLE 2017, so the property can be brought back to market.
Well Drawn Mary Engelbreit Studios has selected The Brand Liaison as licensing agent for the Mary Engelbreit brand and her extensive library of illustrations. For over 40 years, Mary Engelbreit has been a leader in illustration and a pioneer in art licensing. On the New York Times Children's Best Seller list three times, her work includes books, calendars and greeting cards. Mary Engelbreit Studios will now seek to expand its licensing programme and collaborations.
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www.thelicensingawards.co.uk Tuesday September 12th 2017
Venue - The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN
BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2844 + VAT I would like _________ tables of 10 @ £2370 + VAT I would like _________ individual tickets @ £237 + VAT The price includes cocktail reception, gourmet dinner, dancing and smoozing till very, very late! I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________
You will be sent a paid invoice following receipt of payment
Security Code:_______________ Start date:___/___Expire___/___
Name ............................................................................................................................................................................ Company ................................................................................................................................................................... Address........................................................................................................................................................................ .......................................................................................................................................................................................... Tel..........................................................................Fax................................................................................................... E-mail ........................................................................................................................................................................... Signature..................................................................... Date....................................................................................
Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk
The Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk
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LICENSORS
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Licensors
LICENSING SOURCE BOOK EUROPE 2014
LICENSORS
Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc. In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future. The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.
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With over 36 million Facebook likes, 8 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015; Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.
For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager mgilmore@arsenal.co.uk Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU 123
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New TV partners and Licensing programmes 2017 Consumer products launch in the U.S 2017. Broadcast on Nick Jr USA New Licensing programme launching in Spain, Brazil and Mexico 2017 New TV partners in Canada and Mexico New toy lines from master toy partners Character Options in the UK and Jazwares in the US
Property Licensor
Ben and Holly’s Little Kingdom Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com
Ben and Holly’s Little Kingdom © The Elf Factory Ltd / Entertainment One UK Ltd 2008. All Rights Reserved.
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New colouring book from UK publisher Penguin to launch worldwide Spring 2017 New publishing from US publisher Rizzoli for English language books to launch worldwide Spring 2018 New UK launches for 2017 include: personalised cards from Moonpig and a range of social stationery from The Gifted Stationery Company as well as refreshed designs from existing licensees Existing UK ranges include dated stationery, diaries and calendars, puzzles, greetings cards, beauty and toiletries, personalised gifting and home textiles UK categories under consideration include bedding, craft, fragrance and gifting Marks and Spencer continues to be a long term partner of 31 years with the range consistently featuring in the best sellers across licensed and non licensed ranges Refreshed designs from long term German calendar partner Heye Verlag for 2017 Existing U.S products include wall calendars from Tide Mark and an e-book from Rosetta Books New design and inspiration boards delivered regularly
www.countrydiary.co.uk 3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44 (0)203 714 1181 Licensing enquiries contact - rebeccalangston@copyrights.co.uk The Country Diary of an Edwardian Lady™ © Rowena Stott (Designs) Ltd and Lilytig Ltd 2017
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The story follows Ty, a massive Tyrannosaurus Trux, and his best friend Revvit, a tiny, razor-sharp Reptool. These unlikely friends join forces with a group of Dinotrux and Reptools and discover that together they can build a better community, help others, and team up against D-Structs -- the biggest and baddest Dinotrux of all.
SEASON 4 MARCH 2017 NETFLIX LAUNCH
WITH MORE TO COME THROUGHOUT THE YEAR!
ALL NEW DINOTRUX THEMES, SPECIES, AND LOCATIONS
APPEAL OF DINTROUX IS HIGH, RANKING 90%+ IN “LOVED IT” AND “LIKED IT”* NEW DIGITAL CONTENT AND GAME UPDATES
COMING SOON
DINOTRUX © 2017 DreamWorks Animation, LLC. All Rights Reserved. *Based on market research fielded in late 2015 in selected countries.
This Emmy Award winning series combines two of the most exciting things that boys love: dinosaurs and trucks! Built for the adventure-loving kid, Dinotrux celebrates boyhood and tells relatable, heartfelt stories about building friendships, working together, and overcoming challenges.
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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DISCOVERY ADVENTURES IS A GLOBAL OUTDOOR LIVING, TRAVEL AND LIFESTYLE BRAND. MADE FOR THE ADVENTUROUS SPIRIT IN ALL OF US, DISCOVERY ADVENTURES HARNESSES DISCOVERY’S CORE VALUES OF EXPLORATION AND SATISFYING CURIOSITY, BROUGHT TO LIFE THROUGH DURABLE QUALITY. TARGET GROUP CORE: ADULTS 25-54 SECONDARY: FAMILIES PRODUCT RANGES LAUNCHING AT RETAIL IN 2017 ACROSS APPAREL, CAMPING AND ACCESSORIES.
www. discoveryconsumerproducts.com
Ian Woods, VP Consumer Products EMEA m: +44 (0) 7771 377 248 e: ian_woods@discovery.com 141 © 2017 & TM DCL.
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With unprecedented support for the franchise, join us as we continue the adventures with Gru and his little yellow henchman’s adventures with the highly anticipated release of Despicable Me 3 in June 2017...
Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved.
*Despicable Me, Despicable Me 2 and Minions. **Minion Rush
‌the excitement is driving us bananas!
For licensing enquiries please contact
Naome Jones, naome.jones@nbcuni.com Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552
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DRAGON BALL Z MERCHANDISE COMING TO THE UK SOON !
From the studios of Toei Animation and the stunning manga of Akira Toriyama; the Animé production of Dragon Ball and its successor Dragon Ball ‘Z’ is reaching out to a whole new audience. Through high end apparel and accessories, Those Licensing People will showcase the incredible global popularity of this immensely influential series. As 2016 is the 30th anniversary for Dragon Ball ‘Z’ animation, Those Licensing People thought it would be the perfect opportunity to offer licensing opportunities across UK and Eire.
THOSE LICENSING PEOPLE +44 (0)845 901 1657
info@thoselicensingpeople.com
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Since its launch in 2010, the Dragons franchise has captivated audiences everywhere, with its engaging content, innovative products, and action-packed adventures. The epic Emmy Award -winning television series, Dragons: Race to the Edge, continues to introduce fans to new locations, dangers, and dragons in soaring adventures filled with action, suspense, fun and laughs! And after the first two films took home a Golden Globe win for Best Animated Feature and multiple Academy Award nominations, the entire creative team is now hard at work on How to Train Your Dragon 3.
DreamWorks Dragons Š 2017 DreamWorks Animation LLC. All Rights Reserved.
THE DEFINITIVE DRAGON BRAND
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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THE BAFTA AWARD WINNING
Heavyweight marketing and PR support throughout 2017!
2016 Children’s BAFTA winner for Best Pre-school Program!
Most watched series on Nick Jr in the US at launch
Over 70,000 fans on Facebook!
Over 10 million viewers since launch!
For all licensing enquiries please contact: Bbcw.licensing@bbc.com HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd. BBC logo ™ & © BBC 1996.
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England Rugby Team England Red Roses World Rugby Museum Collection Twickenham Stadium Ruckley – England Rugby Ambassador
Licensor
Rugby Football Union janebarron@rfu.com
FACTS: 12 million adults in England are supporters of rugby. 56% of those supporters have children. 69% of supporters are ABC1 (versus a national average of 50%). 78% of supporters think rugby demonstrates positive values.
Tel: +44(0)2088316685 englandrugby.com
Licensing Agent CPLG
Copyright Promotions Licensing Group Ltd 1 Queens Caroline Street, 2nd Floor, London, W69HQ Tel: +44 (0)20 8563 6400 cplg.com cplginfo@cplg.com
Good for Rugby We’re passionate about our game, as fans and as the business behind it. We want our teams to win and we want out business to succeed, because the proceeds we generate go back into rugby. We help get it to the right places; to the 8 year olds we’ll be watching in 2027, to the local teams so they can reach their away games, and to the coaches working in the communities right now. Every ticket we sell and every shirt that is bought is good for rugby. This is our promise. The World Rugby Museum vision is to collect, document, interpret and exhibit the world’s largest and most comprehensive collection of rugby football memorabilia. Licensees/Partners regularly use the museum’s collection, library and curating team as a valuable resource and source of inspiration for product development. #RedRoses is the new identity for England Women, the rose, as the emblem of England Rugby, epitomises the unique qualities of England Women as strong, relentless and glorious. England Women look to defend their Women’s Rugby World Cup title in summer 2017. *Figures from quantitative research conducted by Flamingo and Brainjuicer on behalf of the RFU. January 2013 (field work October 2012)
englandrugby.com
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Rugby Football Union. The England Rose is an official registered trademark of the Rugby Football Union.
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Eurosport Ad.pdf
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Millions of Journeys. One Destination. We understand the values of sport. Sport is passionate. Sport is inspiring. Sport has the ability to unite us. Delivering the best possible viewing experience, we bring the fan closer to the action to feel part of the excitement, sharing their passion and feeding it with unmissable live sporting moments. Reaching over 243 Million households, across 99 countries, in 20 languages. Anytime, on any device. Target group: Adults 18-50, Sports fans.
www. discoveryconsumerproducts.com
Ian Woods, VP Consumer Products EMEA m: +44 (0) 7771 377 248 e: ian_woods@discovery.com
Neil Overall, Brand & Licensing Manager m: +44 (0) 7391 681 174 e: neil_overall@discovery.com
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6th highest grossing film of all time with a UK Box Office 38.6M Highly anticipated next film in the franchise April 2017
Most viewed trailer EVER with 139MM views in the first 24 hours More Films Coming in 2019 and 2021 Largest social fan following of ANY film franchise
Cross-Catetory licensing program anchored by master toy partner Mattel
#F8
Fast & Furious is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing. All Rights Reserved.
One of the world’s most popular and enduring film franchises, Fast & Furious offers extensive licensing opportunities.
FAST8MOVIE.CO.UK
For licensing enquiries please contact
Naome Jones, naome.jones@nbcuni.com Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552
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©2017 HIT Entertainment Limited. ©2017 Prism Art & Design Limited.
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Property
Flower Fairies™
Licensing Agent
Penguin Ventures 7th Floor, 80 Strand, London WC2R 0RL penguin.ventures@penguinrandomhouse.co.uk
Since their first publication in 1923, Cicely Mary Barker’s beautifully illustrated Flower Fairies have enchanted children and adults alike, capturing all the charm and wonder of the fairy world. Frederick Warne Ltd’s Flower Fairies collection includes 170 original artworks, with a further collection incorporating over 500 paintings, illustrations, and manuscripts of Cicely Mary Barker’s works, housed at the Victoria and Albert Museum Archives.
• • • • • •
Translated into 20 languages with over seven million books sold in the last ten years Brand new website (www.flowerfairies.com) launched Summer 2016 with full tablet and mobile optimization Relaunched international Facebook community New on-trend style guides in development for 2017 Over 40 licensed partners globally covering stationery, homewares and collectibles Seeking partners in key territories for apparel, accessories, stationery, gifting, homewares, puzzles and games
FLOWER FAIRIES™ © The Estate of Cicely Mary Barker 2016 Licensed by Penguin Ventures
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n 10 millio e sinc viewers ! launch
Continuous marketing and PR support
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Over 40,000 fans on facebook
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For all licensing enquiries please contact: bbcw.licensing@bbc.com
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New for 2017
Magic Light Pictures Ltd +44 (0) 207 631 1800 Daryl Shute, Brand Director www.magiclightpictures.com
©2 Lice
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© 2011 Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.
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H
istoric Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. Our palaces are famous across the world, they attract over 4 million visitors a year and includes a world heritage site. Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of the day; Peter Paul Rubens, Jean Tijou, Christopher Wren and William Kent to name but a few‌
With a current licensing programme covering home, garden, tabletop, fashion, jewellery and gifts, we are looking for more partners to embrace our cause and enrich their product range.
For licensing queries please contact: Emma Saunders Head of Retail Business Development Licensing@hrp.org.uk Tel: 020 3166 6844
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Be inspired by the past design and create for the future‌
Clogau Debutante earrings
Gardens
GP & J Baker Palace Maps linen
Fashion
Halcyon Days Chapel Royal china
Collections
Interiors
Architecture Clogau Gold Kensington Palace ring
Hobbs Capability umbrella
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Executive Producers Steven Spielberg and Colin Trevorrow will reunite with stars Chris Pratt and Bryce Dallas Howard for the follow-up to one of the biggest blockbusters in the history of cinema, Universal Pictures and Amblin Entertainment’s Jurassic World sequel. Producers Frank Marshall and Pat Crowley once again join Spielberg and Trevorrow in leading the team of filmmakers for the next chapter in the franchise. JURASSIC WORLD 2 OPENS
JUNE 8, 2018
TM & © Universal Studios and Amblin.
THE DEFINITIVE DINOSAUR BRAND
For licensing enquiries please contact
Naome Jones, naome.jones@nbcuni.com Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552
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Property
Ladybird Books: The Vintage Collection
Licensing Agent
Penguin Ventures
7th Floor, 80 Strand, London WC2R 0RL penguin.ventures@penguinrandomhouse.co.uk
With an incredible treasure trove of over 10,000 illustrations covering topics from fairy tales and domestic life to science and transport, the Ladybird Books collection is a veritable feast of nostalgia. Having celebrated its 100th anniversary in 2015, Ladybird Books is a true modern design classic that transports you back to a golden age of childhood magic. •
646 original Ladybird titles published across 623 individual series
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Brand-new colouring books Cinderella and Ladybird Book of Colouring published September 2016 using the amazing Ladybird illustrations
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Interactive website (www.vintageladybird.com) launched 2015, showcasing the artwork from across the series available to licensees
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Major touring exhibition Ladybird by Design seen by over 25,000 people at both the De La Warr Pavilion and the House of Illustration
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Additional exhibitions featuring Ladybird artwork in 2016 at Nymans (Well-Loved Tales), Compton Verney (Shopping with Mother) and the Museum of English and Rural Life.
•
Seeking partners in the UK for key categories including food and food gifting, gardening, outdoor games, personal care and general gifting products © Ladybird Books Ltd. 2016. 175
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Miraculous™: Tales of Ladybug & Cat Noir
Licensor
ZAG Animation Studios
Licensing Agent (UK)
Bulldog Licensing Ltd Metal Box Factory Unit 335, 30 Great Guildford Street London, SE1 0HS Tel: +44 (0) 20 8325 5455 Email: info@bulldog-licensing.com www.bulldog-licensing.com
Miraculous™: Tales of Ladybug and Cat Noir is already the top-rating show on Disney Channel UK Premiering on POP TV from February ‘17, the ratings powerhouse is seeing strong sales in TRU from master toy partner Bandai Season 2 will premier on Disney Channel TBD 2017 A full, cross-category licensed range will be launching in the U.K. from Summer 2017
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MR BENN SOURCE BOOK 1-17_MR BENN SOURCE BOOK 1_13 15/12/2016 15:35 Page 1
Images ©2017 David McKee
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Property:
Licensor: Clive Juster & Associates The Cottage, Stoney House, Stoney Lane Axminster, Devon EX13 5BU T: +44 (0)1297 631944 rollo.rights@btconnect.com
Glad to be of service
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To enter the 2017 Licensing Awards go to www.thelicensingawards.co.uk Tuesday September 12 2017
The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!
Ó
The Awards 2017 Categories ● ● ● ● ● ●
The Retail Award Categories Best Pre-School Retailer of Licensed Products (0-5) Best Kids Retailer of Licensed Products (5-16) Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Best Licensed Retail Execution Top Retailer Award
For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk Supported by Specialist Communication & PR Consultancy
Supported by Digital Communication Agency
Charity
The Product Award Categories Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award
The Licensed Property Categories
● ● ● ● ● ● ●
Best Pre-School Licensed Property Best Children’s or Tween Licensed Property Best Teen or Adult Licensed Property Best Film Licensed Property Best Music or Celebrity Licensed Property Best Sports Licensed Property Best Classic Licensed Property
Ó
● ● ● ● ● ● ● ● ● ● ●
Ó
Ó
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Other Awards
● UK Rising Star Award ● Best Licensed Marketing Communication Award ● Honorary Achievement award
category sponsors include
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Inspired by the books of Enid Blyton, DreamWorks Animation introduces its first preschool franchise: Noddy, Toyland Detective. Noddy, Toyland’s most famous resident, takes preschoolers on interactive adventures as he asks questions and uncovers clues to solve the mysteries of Toyland and save the day.
60 YEAR HERITAGE WITH OVER 250MM BOOKS SOLD ONE OF THE TOP RATED SHOWS ON THE UK’S NUMBER 1 BREAKFAST SHOW MILKSHAKE! NO.2 IN THE UK ‘ALL KIDS’ PAID CHART ON THE APP STORE DVD LAUNCH MARCH 2017
Noddy © 2017 DreamWorks Distribution Limited. All Rights Reserved.
90% AWARENESS IN THE UK MARKET
*From Apple stats Dec 2016
The franchise combines a fantastical world made completely of toys with the critical skills preschoolers are learning—collaboration, problem solving and perseverance.
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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A
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Award Winning Sensation Returns! Part of a franchise – Paddington
sequel launches Nov 10th 201
7
A proven international succes s wi th long term media plans and support High profile campaign plans for PADDINGTON 2; including major promotions and partnerships, worldwide 130+ license es worldwide, inc luding a the me park in Jap an Robust publishing programme in place from HarperCollins: 35 million books sold to date and new nov el to launch Spring 2017 Extensive movie tie-in act ivit y for 2017 includes; new and refreshed product ranges launching glo bally to be supported by major international retail init iatives , new worldwide game launch , as well as movie tie-in publishing forma ts from HarperCollins Celebrating 60 years in 2018 wi th a spe cial anniversary log o, limited edi tion products and interna tional events and exhibit ions Global highlights for 2016 inc luded: Mc Donalds promotio n in the US wi th 4 million books, Macy’s Day parade balloon, juice pro motion in Peru across 16 million drinks lab els, two mall promotions in Hong Kong and Paddington fea tured at Bluewater Christmas experience in the UK
www.paddington.com
3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44 (0)203 714 1181 UK Licensing Enquiries - rachelclarke@copyrights.co.uk International Licensing Enquiries - pollyemery@copyrights.co.uk ©P&Co Ltd/SC 2017 Licensed on behalf of Studiocanal S.A. by Copyrights Group
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12/21/2016 11:05:08 08:19 AM 22/12/2016
www.peppapig.com OfficialPeppaPig
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PeppaPigUK
theofficialpeppa
OfficialPeppa
officialpeppauk
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New Exclusive Content and New promotional activities 2017 My First Cinema Experience, April 2017 All new episodes broadcast around the world through 2017 and onwards Over 800 global licensees Live Shows and Experiential activity worldwide through 2017 New London Themed Style Guide & Licensing Range
Property Licensor
Peppa Pig Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com
Peppa Pig Š Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. All Rights Reserved.
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OfficialPJMasks
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Pjmasksuk
PJ Masks - Official Channel
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Broadcast in over 80 territories. Top rated show in multiple regions Series 2 in production for delivery Autumn 2017 Music videos available and interstitials in development for 2017 Successful product launches in the US since Oct 16 Nearly 3 million downloads of the first gaming app ‘Moonlight Heroes’ Stage Show in development for 2017 onwards
Property PJ Masks Licensor Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email : eOneLicensing@entonegroup.com Website : www.eonelicensing.com
PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014.
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A F
T fa p e
INTRODUCING RUBIK’S
B c C R
BRAND LIFESTYLE CONCEPT
BRAIN TRAINING CHALLENGE
BACK TO SCHOOL
DIGITAL
FOOD & CONFECTIONERY
GIFTS & NOVELTIES
HOME
PROMOTIONS
PUBLISHING
STATIONERY
APPAREL
Y
CHUNCK CHOCO
ATE CHOCOL MILK ORANGE
Y
CHUNCK CHOCO
COLATE K CHO 70� DAR
Y
CHUNCK CHOCO
ATE CHOCOL MILK CHERRY
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AN EXCITING NEW BUSINESS OPPORTUNITY BUILT FROM THE AMAZING BRAND EQUITY OF THE CUBE The Smiley Company, which created and trademarked the world famous Smiley face in 1971, has entered into a strategic partnership with Rubik’s to expand the Cube into a new world of exciting categories and develop the business globally. Bringing a highly innovative approach to licensing which has crafted a unique brand extension for Rubik’s, The Smiley Company has created a new vision to the type of products Rubik’s creates. With its dynamic resources and decades of
experience, along with industry knowledge and the networks to really leverage the Rubik’s brand, The Smiley Company has reinvented Rubik’s as a global brand for the future.
This exciting partnership has focussed on building on Rubik’s amazing DNA and heritage, tapping into its roots in art and intelligence to develop a wide range of lifestyle categories to support the brand extension.
ERNÖ RUBIK 450 MILLION BEST TOY INVENTED THE CUBE 1974 Given a
RUBIK’S CUBES SOLD WORLDWIDE RUBIK’S UNIVERSE
award by Astra in 2016
BEST TOY
$250 MILLION
9 MILLION
RETAIL SALES IN 2016
5MEDIABILLION IMPRESSIONS Rubik’s World Champ ’15 & European Champ ’16
RECORD YEAR OF RETAIL SALES SINCE 1980 45% YOY increase in sales from 2015/16
98% BEST SELLING TOY
IN HISTORY
4.4 MILLION
YouTube views on Rubik’s channel in 2016
BRAND AWARENESS
For all licensing enquiries contact tim@smiley.com. Please visit us at stand C-09 Hall: Eingang Mitte at Toy Fair Nuremberg Feb 1st - 6th.
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© 1974 Rubik’s ® Used under licence Rubik’s Brand Ltd. All rights reserved. / www.smiley.com
website visitors per annum www.rubiks.com
FOR KIDS
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2014 Ba Award fta W for ‘Best inner Pre-Sch ool Animat ion’
ntly Consiste p 5 o in the t mes program bies on CBee
Broadcast in over s 80 countrie globally
New
Series 3 episodes in October averaged over 400,000 viewers
For all licensing enquiries please contact: bbcw.licensing@bbc.com 201 Sarah & Duck©Karrot Entertainment 2012. A Karrot Entertainment production for CBeebies. Licensed by BBCW Ltd.
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Illumination has experienced amazing success with each of their 6 films opening at No.1.
The Secret Life of Pets is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved.
The Secret Life of Pets not only continued this trend, but smashed records in 48 territories by having the biggest opening of all time for an original film. The engaging comedy captivated audiences of all ages creating the birth of an incredible and exciting new franchise.
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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NEW TV! Season 2 set to hit screens in 2017across EMEA Season 1 a major global kids’ TV hit Season 1 airing in over 100 countries worldwide!
NEW GAMES! Sonic is returning to console! Two major multiplatform releases in 2017 Over 350 million games sold and downloaded
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MOVIE! A new hybrid CG-animated/live-action family film is being developed with Sony Pictures! Produced by the Fast and the Furious franchise producer, Neal Moritz! Deadpool director Tim Miller is attached to develop and executive produce the film!
!
! 7 d
For licensing queries please contact: Europe, Middle East & Africa:
US, Canada & Latin America:
Rest of the world:
Jason Rice
Anoulay Tsai
Rika Shirai
Email: jason.rice@sega.co.uk
Email: anoulay.tsai@sega.com
Email: rika.shirai@sega.com
Tel: +44 (0) 208 996 4568
Tel: +1 (747) 400 2410, ext.203
Tel: +81 3 6871 7122
www.sonicthehedgehog.com/uk
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@Sonic
@sonic_hedgehog
/sonicthehedgehog
/sonic
Š SEGA / Technicolor
11/01/2017 08:33
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Property
Fun with Spot
Licensing Agent
Penguin Ventures 7th Floor, 80 Strand, London WC2R 0RL penguin.ventures@penguinramdomhouse.co.uk
Eric Hill’s loveable puppy Spot, has been part of early childhood since he first appeared in the classic lift-the-flap storybook Where’s Spot? in 1980. A firm favourite with preschoolers, Spot introduces children to new experiences, friendships and play. • • •
• • • • • • •
Translated into 50 languages with over 60 million books sold worldwide Brand new app Spot Goes to the Farm launched Summer 2016 in six languages Original animation series available – three series of thirteen x five-minute episodes, plus eight x fifteen-minute episodes of It’s Fun to Learn with Spot, and two 30-minute specials: Spot’s Magical Christmas and Spot and his Grandparents Go to the Carnival Theater Terra touring stage show – Netherlands, USA, Canada, Hong Kong and Australia Brand new website (www.funwithspot.com) launched Summer 2016 with full tablet and mobile optimisation Relaunched international Facebook community Major Spot presence as part of the Storyland touring exhibition from Minnesota Children’s Museum (USA) sponsored by Target New on-trend style guides in development for 2017 Costume character available Seeking partners in key territories for apparel, stationery, melamine and infant feeding, toys, games and greetings cards © Eric Hill / Salspot, 2016. Licensed by Salspot Ltd
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This hilarious film transports audiences to a colorful, wondrous world populated by the overly optimistic Trolls, who have a constant dance in their step and song on their lips, and the comically pessimistic Bergens, who are only happy when they have Trolls in their stomachs.
DreamWorks Trolls Š 2017 DreamWorks Animation, LLC. All Rights Reserved. *According to Nov NPD data
From the creators of Shrek comes DreamWorks Animation’s Trolls, a smart, funny, and irreverent comedy about the search for happiness and just how far some will go to get it.
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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TM
TM
TM
TM
TM
TM
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Our history is written in the movies we make The worlds we create The stories we tell The lasting mark we leave Universal’s 4,000 title library is one of the most celebrated in the industry
BELOVED FAN FAVORITES ACROSS ALL GENRES FROM COMEDY AND DRAMA TO HORROR AND ROMANCE CHARACTERS AND STORIES THAT HAVE STOOD THE TEST OF TIME ANNIVERSARIES REVIVE BRAND AWARENESS AND DRIVE CONTINUED CULTURAL RELEVANCE NEW AND REFRESHED STYLE GUIDES RELEASED ANNUALLY
Licensed by Universal Studios Licensing. All Rights Reserved.
CROSS-CATEGORY LICENSING OPPORTUNITIES THAT ARE ALWAYS ON TREND
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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WHERE ISN’T WALLY? This pop culture icon has spanned the decades since his launch nearly 30 years ago. Beloved by all generations, the brand invites fans to join Wally’s unique adventures that ignite imaginations and create shared experiences.
GLOBAL PHENOMENON OVER 55,000 VISITORS ATTENDED THE 4 WEEK WHERE’S WALLY? UK POP-UP EXPERIENCE SPOKES-CHARACTER FOR THE 2016 NATIONAL LITERACY TRUST FUN RUN INTERACTIVE STYLE GUIDES
“Where’s Wally?” TM & © Classic Media Distribution Limited. All Rights Reserved.
The franchise’s recognizable style and its “search and find” nature gives the brand a one of a kind positioning in the licensing market.
For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552
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© Cyber Group Studios
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Zou, the zippy zebra from The Cyber Group Studios, is venturing into the UK and the Republic of Ireland (EIRE) thanks to a deal with Those Licensing People for a full licensing remit across all sectors. Zou is the hero of a CGI TV series adapted from a famous collection of illustrated books, created by Michel Gay. It follows the adventures of a 5-year-old zebra, Zou, his family and his friend Elzee in “Zebratown”. Zou’s books have been an international success in US, France, Germany, Spain, Italy, Denmark, Netherlands, Israel, Japan, Hong Kong, South Korea and New-Zealand. The TV series is a vibrant, colourful and adorable adaptation of the books with each of the episodes, lasting 11 minutes. The first and second series (104x11) have already been a smash accross
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Europe and are broadcast worldwide in 150 territories. It is broadcast by Disney Junior (UK, Ireland, & Latin America), and PBS Kids Sprout as well as NBC Kids (United States).
Did you know... Zou reaches over 150 million kids daily in over 30 languages The third series of Zou has been produced for and prebought by Disney Junior EMEA, and is scheduled to premiere on Disney Junior n the UK early 2017.The series focuses on the interpersonal relationships in the zebra family. Zou has a big family of parents, grandparents, great grandparents, uncles and cousins… as well as many friends” says Pierre Sissmann, Chairman and CEO of Cyber Group Studios. This core set of family values which resonates
globally makes the series easy to sell. With consumers demonstrating a clear appetite for Zou, Pierre Sissmann says now is the right time to launch a licensing programme in the UK. As Cyber Group responds to social media demands for merchandise from UK fans. For UK Merchandise contact Those Licensing People on
+44 (0)845 901 1657
info@thoselicensingpeople.com
05/01/2017 12:32
Licensing Source Advert DPS_Layout 1 12/01/2017 13:45 Page 1
LicensingSource.net is the go-to resource for finding out what’s happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community. The team behind LicensingSource.net has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles. With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.
For the very best information...
G
NEWS
A
Samantha Loveday saml@max-publishing.co.uk
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Jakki Brown jw@max-publishing.co.uk
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Ro
uk
@LicensingSource
Go straight to The Source... ADVERTISING Rob Willis robw@max-publishing.co.uk
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Ian Hyder ianh@max-publishing.co.uk
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LICENSEES
Ă“
LICENSEES
Licensees
224
Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.
LICENSING SOURCE BOOK EUROPE 2017
Apparel
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Bedding
© Copyright Character World Ltd
© 2017 The Pokémon Company International
TM & © 2017 Nintendo
CONTACT OUR SALES TEAM ON 0845 004 9217 OR ON INFO@CHARACTERWORLD.COM
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Bedding
CONTACT OUR SALES TEAM ON 0845 004 9217 OR ON INFO@CHARACTERWORLD.COM
www.starwars.com © & TM Lucasfilm Ltd.
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Books
EXCITING THINGS COMING FOR 2017
20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Office: Fax: Email:
+44 (0)1626 337736 +44 (0)1626 334580 books@centumbooksltd.co.uk
ANIMAL JAM © 2017 WildWorks, Inc. All rights reserved. Despicable Me 3 2017 © Universal Studios. © 2016 All Rights Reserved. Nickelodeon, Shimmer and Shine and all related titles, logos and characters are trademarks of Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Blaze © 2014 Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines and all related titles, logos and characters are trademarks of Viacom International Inc. ©2014 Moose Enterprise (INT) Pty Ltd. Shopkins Shoppies™ and Shoppies™ logos, names and characters are licensed trademarks of Moose Enterprise (INT) Pty Ltd. Angry Birds Hatchlings and Piggy Takes © 2017 Columbia TriStar Marketing Group Inc. © 2016 Rovio Entertainment Ltd. MR. POTATO HEAD and MRS. POTATO HEAD are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved. Licensed by Hasbro. HASBRO and its logo and PLAY-DOH are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved.
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Dress-Up
Global Solutions for Clothing – a specialist company providing the best design and manufacture of children’s generic and licensed apparel and dress-up www.pretendtobee.com support@pretendtobee.com +44 (0)115 921 5690 Spring Fair – Hall 5 Stand K100
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Jan 2017
188 mm
Fashion Accessories
Š2016 Bieb Under licen er Time Merchandise, LLC. se to Bravado All rights rese Merchandising. rved.
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Greeting Cards and Calendars
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Giftware and Outdoor Products Established 1998
The Home of Licensed Gift & Outdoor Products Millennium Falcon Picnic Rug Inflatable Unicorn
Only Fools and Horses Wash Bag
VW Camper Van Pet Carrier
www.themonsterfactory.com
TEL: 020 3011 1210 233
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Greeting Cards, Giftwrap and Gift Bags
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Big brand action. Big brand brand action. on.
Nightwear
BY DESIGN Character Nightwear & Underwear Specialists
cooneenbydesign.com
BY DESIGN Character Nightwear & Underwear Specialists
BY DESIGN Character Nightwear & Underwear Specialists
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Nightwear
Big brands for little dreamers.
BY DESIGN
cooneenbydesign.com
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Nightwear
Big Characters, for big imaginations. We have the brightest brands with the best designs. Choose Cooneen for star filled children’s and adult nightwear, swimwear and underwear.
Character Nightwear & Underwear Specialists 237
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Nightwear
Big brand attitudes. BY DESIGN Character Nightwear & Underwear Specialists
cooneenbydesign.com
238
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Nightwear and Swimwear Specialists in Adults & Children’s Character Nightwear & Swimwear
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Nightwear and Swimwear
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Nightwear
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Register now for the drinks party during Toy Fair Wednesday 25th January, 6:00pm onwards Upstairs area at The Hand & Flower, opposite Olympia Relax, Network and Have a Drink on Us!
Hosted by
Email now to reserve your ticket and free drinkevent@max-publishing.co.uk Toy Fair Party_V3.indd 1
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Nightwear, Underwear & Socks/Hosiery
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Nursery
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Party Products
The world’s leader in licensed costumes. Visit us in our new location!
HALL 5, F102-G103 www.rubiesuk.com
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Licensing Source Book DP Ad 2017.pdf
Party Products
1
21/12/2016
09:59
Giving parties Lego Batman
Bing
NEW for 2017
NEW for 2017
Fireman Sam
C
M
Pokémon
NEW for 2017
Y
CM
NEW for 2017
MY
CY
CMY
K
Shimmer & Shine NEW for 2017
NFL NEW for 2017
Bring the party to life with Amscan’s collection of some of the world’s most loved and in demand properties. Our ranges of party products, balloons and costumes create great excitement for all ages!
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Licensing Source Book DP Ad 2017.pdf
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Party Products
character...
C
M
Y
CM
MY
CY
CMY
K
TEL: +44 (0)1908 288 500 E-MAIL: sales@amscan-uk.co.uk WEB: www.amscan.co.uk ©Amscan 2017, ©Anagram 2017 All rights reserved
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Character & Entertainment Brands & Lifestyle Art & Design
Extend your brand’s exposure at Europe’s definitive event dedicated to brand licensing
76
7,578
unique visitors
67%
different countries
final purchasing authority
Who you can meet in October 2017:
2016 Visitor profile 9% 18% 40% 9% 12% 12%
Licensing Agent/Consultant Licensor/Brand Owner/ Property Owner Manufacturer/Licensee/ Wholesaler/Distributor/Importer Professional Services
It’s all about new partnerships and it’s great for us for international business. It’s a great one-stop-shop for everyone to come together as a licensing community.” Head of licensing, Penguin Random House
Publishing/Advertising/Sales Retailers
EXTEND YOUR BRAND ACROSS EUROPE & BEYOND Enquire now: ubm.brandlicensing.eu/LSB or email Greg.McDonald@ubm.com
MEET WITH 7,500+ RETAILERS, MANUFACTURERS AND LICENSEES AND SECURE NEW BUSINESS DEALS
10 - 12 October 2017 Olympia, London
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Sponsored by:
Organised by:
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Playing Cards
cartamundi.com @cartamundicards
© Disney
f cartamundi
A heart for games Card- and board games are a fast growing category. Games bring people together to share a good time. Cartamundi is the worlds leading manufacturer of card games and board games, with factories on 4 continents. With over 250 years tradition in innovation. If you’re considering publishing your own games, or running a games promotion, get in touch with one of our games experts in an area near you. Let’s share the magic of playing together. 1608019_IO_CorporateAdvertenties2016_UKAd_129x188mm_September_newdesign.indd 1
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Posters/Merchandising and Gifting
tel: +44 (0) 114 276 7454 e-mail: enquiries@gbeye.com
View our full range of products at www.gbeye.com
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Toiletries
A leading European manufacturer of branded Fragrances, Toiletries and Cosmetics Corsair specialises in the manufacture and distribution of licensed fragrances, toiletries, seasonal gifting and everyday health & beauty products. Working in close partnership with global licensors, we bring together innovative and exciting ranges which appeal to both children and adults alike.
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Corsair Toiletries Ltd
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TM
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Unit 1, Park Industrial Estate, Frogmore, St. Albans, Hertfordshire, AL2 2DR UK. Tel: +44 (0) 1727 874698 Fax: +44 (0) 1727 875541 sales@corsair.co.uk www.corsair.co.uk 259
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B&LLA A5 Booking Form 2017_Layout 1 12/01/2017 16:13 Page 262
www.brandlicensingawards.co.uk Thursday 27th April 2017
Venue - The Dorchester Hotel, Park Lane, London
BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2460 + VAT I would like _________ tables of 10 @ £2050 + VAT I would like _________ individual tickets @ £205 + VAT The price includes drinks reception, gourmet lunch, and entertainment. I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________
You will be sent a paid invoice following receipt of payment
Security Code:_______________ Start date:___/___Expire___/___
Name ............................................................................................................................................................................ Company ................................................................................................................................................................... Address........................................................................................................................................................................ .......................................................................................................................................................................................... Tel..........................................................................Fax................................................................................................... E-mail ........................................................................................................................................................................... Signature..................................................................... Date....................................................................................
Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: clare@createvents.co.uk
The Brand & Lifestyle Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E: ianh@max-publishing.co.uk
B&LLA A5 Advert scaled.QXD_Layout 1 12/01/2017 09:30 Page 42
The only awards totally dedicated to award brand and lifestyle licensing
Thursday 27 April 2017 The Dorchester Hotel, Park Lane, London The Brand & Lifestyle Licensing Awards break new ground in recognising the dynamism and growth of brand licensing. These annual awards reward excellence in product innovation, brand licensing management as well as retail execution. Owned and organised by Max Publishing (which has a pedigree in both licensing and awards, exempliďŹ ed by The UK Licensing Awards, The Licensing Source Book and LicensingSource.net), The Brand & Lifestyle Licensing Awards have been warmly welcomed by the licensing and retailing community. Having debuted last year, plans are now well underway for The B&LLAs 2017 awards – and are now open for entries. Entry is free if charge and is completely online www.brandawards.co.uk The winners of the awards will be revealed at a lavish afternoon event held at The Dorchester Hotel, London on Thursday 27 April 2017 that will be attended by around 400 retailers, licensees, brand owners and representatives.
Sponsors Include
For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using clare@createvents.co.uk or calling +44 (0)1183 340085.
For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 ianh@max-publishing.co.uk These awards are free to enter. The entering process is entirely online (accessed via the website) Deadline for entries is 17 Feb 2017
www.brandlicensingawards.co.uk Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W: www.max-publishing.co.uk
264_Listings Section Break_v8_NEW LSB 2008 GRID 09/01/2017 14:16 Page 264
LISTINGS
Ó
Listings LISTINGS
The following pages contain listings of contributors to The Licensing Source Book.
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LICENSING SOURCE BOOK EUROPE 2017
Licensor Listing (of contributors)
Aardman Animations
BBC Worldwide
Gas Ferry Road, Bristol BS1 6UN
TV Centre 101 Wood London W12 7FA
Tel: +44 (0)117 984 8485 Email: rob.goodchild@ardman.com Website: www.aardman.com Contact: Robert Goodchild – Head of Licensing
Arsenal Football Club Highbury House 75 Drayton Park London N5 1BU Email: mgilmore@arsenal.co.uk, cwheeler@arsenal.co.uk Website: www.arsenal.com Contact: Matthew Gilmore - Senior Global Licensing Manager, Charlotte Wheeler Senior Licensing Executive
Art + Science International 1 London Road Arundel West Sussex BN18 9BH Tel: 01903 885 669 Email: Nicola@artistsandscientists.com, peter@artistsandscientists.com, karen@artistsandscientists.com Website: www.artistsandscientists.com Contact: Peter Rooke - Managing Director, Nicola Webster - Licensing Director, Karen Clarke - Brand Director
Tel: 0208 433 2000 Email: Product.Licensing@bbc.com, rikesh.desai@bbc.com, jason.easy@bbc.com Website: bbcworldwide.com Contact: Rikesh Desai – Licensing Director, Merchandising & Gaming, Consumer Products, UK, Jason Easy – Head of Licensing Softlines
Beano Studios 185 Fleet Street, London, EC4A 2HS Tel :020 7400 1071 Email: licensing@beano.com Website: www.beano.com Contact: Allison Watkins – EVP Global Consumer Products & TV Sales, Angeles Blanco – Director, UK Licensing
Bulldog Licensing Metal Box Factory, Unit 335, 30 Great Guildford Street, London, SE1 0HS Tel: 020 8325 5455 Email:info@bulldog-licensing.com, Website: www.bulldoglicensing.com Contact: Sophie Yates
LICENSING SOURCE BOOK EUROPE 2017
265
Licensor Listing (of contributors)
Carte Blanche Group
Clive Juster & Associates
Unit 3 Chichester Business Park Tangmere Chichester West Sussex PO20 2FT
The Cottage Stoney House Stoney Lane Axminster EX13 5BU
Tel: 0044 (0) 1243 792600 Email: info@cbg.co.uk Website: www.cbg.co.uk Contact: Sarah Quigley
Cartoon Network 16 Great Marlborough Street, London, W1F 7HS Tel: 0207 693 1088 Email: graham.saltmarsh@turner.com, Victoria.saint@turner.com, annable.rochfort@turner.com, Leila.loumi@turner.com, mariarosaria.milone@turner.com, caroline.navan@turner.com Website: www.cartoonnetwork.co.uk Contact: Graham Saltmarsh, Victoria Saint, Annabel Rochfort, Leila Loumi, Maria-Rosaria Milone, Caroline Navan
Chelsea Football Club Stamford Bridge, Fulham Road, London, SW6 1HS Tel: 0207 915 1900 Email: licensing@chelseafc.com Website: www.chelseafc.com Contact: Mark Bell, Sarah Cobb
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Tel: 01297 631 944 Email: rollo.rights@btconnect.com Website: www.clivejuster.co.uk Contact: Clive Juster
Copyrights Group 3 Cambridge Court, 210 Shepherd's Bush Road, Hammersmith, London, W6 7NJ Tel: 0203 714 1181 Email: pollyemery@copyrights.co.uk, rachelclarke@copyrights.co.uk Website: www.copyrights.co.uk Contact: Polly Emery (International Enquiries), Rachel Clarke (UK Enquiries)
DHX Media 1 Queen Caroline Street, 2nd Floor, London, W6 9HQ Tel: 020 8563 6400 Email: licensing@dhxmedia.com Website: www.dhxmedia.com Contact: Dave Tovey
Licensor Listing (of contributors)
Discovery Consumer Products
Historic Royal Palaces Enterprises
Building 2, Chiswick Park 566 Chiswick High Road London W4 5YB
Retail Department, Apartment 28, Hampton Court Palace, KT8 9AU
Tel: +44 (0)208 811 3950 Email. ian_woods@discovery.com, charlotte_payne@discovery.com Website: www.discoveryconsumerproducts.com Contact: Ian Woods - VP Licensing EMEA, Charlotte Payne - Licensing Manager, UK, France & Emerging Markets
Tel: 020 3166 6853 Email: jenny.smyth@hrp.org.uk, emma.saunders@hrp.org.uk Website: www.historicroyalpalaces.com Contact: Emma Saunders – Head of Business Development, Jenny Smyth – Licensing Executive
IFLScience
Lee House 109 Hammersmith Road London W14 0QH
Kean House, 6 Kean Street, London, WC2B 4AS, Tel No +44 (0)20 7395 1991
Tel: 020 3757 2170 Email: alicia@drilicensing.com Website: www.drilicensing.com Contact: Alicia Davenport
Email: tmccay@iflscience.com Website: www.iflscience.com, www.ilovesciencestore.com Contact: Tracey McCay
Entertainment One
ITV Studios Global Entertainment
DRi Licensing
45 Warren Street, London W1T 6AG Tel: 020 3691 8600 Email: eonelicensing@entonegroup.com Website: www.eonelicensing.com Contact: Rebecca Harvey, Andrew Carley
Heather Flynn Tel: 07530 151964 Email: info@alicescott.co.uk, info@happyjackson.co.uk Website: www.alicescott.co.uk, www.happyjackson.com Contact: Heather Flynn
Upper Ground London SE1 9LT Tel: 0207 157 3000 Email: Global.Kids@itv.com Website: www.itvstudios.com Contact: Steve Green - EVP, Director Kids Division, Trudi Hayward - SVP, Head of Global Merchandise, Natalie Harvey - VP, Head of UK, Food and Promotions, Maggy Harris - VP, EMEA Agents UK & Int’l sales Publishing
LICENSING SOURCE BOOK EUROPE 2017
267
Licensor Listing (of contributors)
Larkshead Media
Penguin Ventures
No. 1 Duchess Street, 5th Floor, Suite 2, London W1W 6AN
Penguin Random House 7th Floor, 80 Strand, London, WC2R 0RL
Tel: + 44 (0) 758 668 6666 Email: clare@larksheadmedia.com Website: www.larksheadmedia.com Contact: Clare Piggott
Magic Light Pictures 21 Goodge Street, London, W1T 2PJ Tel: +44 (0) 20 7631 1800 Email: daryl@magiclightpictures.com Website: www.magiclightpictures.com Contact: Daryl Shute - Brand Director
Mattel Vanwall Business Park Vanwall Road Maidenhead SL6 4UB
Tel: 020 7010 3000 Email: Penguin.Ventures@uk.penguingroup.com Website: www.penguinrandomhouse.com Contact: Susan Bolsover - Head of Licensing and Consumer Products, Jennifer Greenway Licensing Executive, Sarah Hulands - Licensing Assistant, Thomas Merrington - Head of Product Development – Brand Manager, Melissa Minty Licensing Co-ordinator, Damian Treece -Brand Manager
Rugby Football Union Rugby House Twickenham Stadium 200 Whitton Road Twickenham TW2 7BA
Tel no: 01628 500000 Email: licensing.uk@mattel.com Web: www.mattel.com Contact: Simon Price
Tel: + 44 20 8831 6685 Email: Janebarron@rfu.com Web: www.englandrugby.com Contact: Jane Barron
NBC Universal Brand Development
SEGA Europe
1 Central St. Giles St. Giles High Street London WC2H 8NU Tel: 02036188000 Email: Rebecca.French@nbcuni.com, Jon.Spalding2@nbcuni.com Website: www.universalpicturesinternational.com Contact: Hannah Mungo - Country Director - UK and Ireland, Rebecca French – Senior Softlines Manager, Jon Spalding – Senior Hardlines Manager
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27 Great West Road, Brentford, TW8 9BW Tel: 020 8995 3311 Email: Jason.Rice@sega.co.uk, Toby.Rayfield@sega.co.uk Website: www.sega.co.uk Contact: Jason Rice – Director of Brand Licensing, Toby Rayfield – Senior Licensing Manager, Kay Ferneyhough – Retail & Trade Marketing
Licensor Listing (of contributors)
Smiley Company
Those Licensing People
Suite LM13.0.G The Leathermarket, 11/13 Weston Street, LONDON SE1 3ER
The Studio Grimston Grange The Grimston Estate Nr Tadcaster LS24 9BX
Tel: 020 7378 8231 Email: help@smiley.com Website: www.smiley.com Contact: Matt Winton Marketing Director, Tim Roter Deputy MD
Tel: + 44 (0)845 901 1657 Email: info@thoselicensingpeople.com Website: www.thoselicensingpeople.com Contact: Russell Dever - Founder/ Director, Alasdair Dewar - Director, James Dever Musical Director, Christine Swift - Publisher, Sarah Camp - Licensing Manager, Gareth Nicholls - Web Presence, Beata Pejka - Creative Team
Start Licensing 42 Beverley Road, Worcester Park, Surrey KT4 8LX Tel: 0208 337 7958 Email: ian@startlicensing.co.uk Website: www.startlicensing.co.uk Contact: Ian Downes
Warner Bros. 98 Theobald’s Road, London, WC1X 8WB Tel: 0207 984 5000 Email: WBCPCommunication@warnerbros.com Website: www.warnerbros.co.uk Contact: Shane Sweeney
Licensing Awards the industry can be really proud of... The UK Licensing Awards 2017 Tuesday September 12 2017 The Great Room, Grosvenor Hotel, Park Lane, London, W1K 7TN For more information please contact Ian Hyder, Director of The Licensing Awards T: 020 7700 6740 E: ianh@max-publishing.co.uk For ticket information contact: Clare Davies, Createvents Ltd T: 0118-334 0085 e-mail: clare@createvents.co.uk For more information on the awards go to:
www.thelicensingawards.co.uk LICENSING SOURCE BOOK EUROPE 2017
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Property Listing (of contributors)
A Action Man - Art + Science International Adventure Time - Cartoon Network Alfi - Larkshead Media Alice Scott - Heather Flynn Alien Syndrome - SEGA Altered Beast - SEGA The Amazing World Of Gumball - Cartoon Network Angry Birds - Bulldog Licensing Animal Planet - Discovery Consumer Products Animal Planet Pets - Discovery Consumer Products Animate It! - Aardman Aardman Animations - Start Licensing Arsenal Football Club - Arsenal Football Club Art - Clive Juster & Associates Asterix - Start Licensing
B
Ben 10 - Cartoon Network Ben & Holly’s Little Kingdom Entertainment One Blue Peter - BBC Worldwide Bob The Builder - Mattel Boofle - DRi Boss Baby - NBC Bouffants & Broken Hearts by Kendra Dandy - Start Licensing Boy and the Dinosaur - Those Licensing People Boys vs Girls - Those Licensing People Breakaway - SCMG Enterprises Britvic Soft Drinks- Start Licensing The Broons And Oor Wullie Bullseye - Bulldog Licensing Button Girl - Those Licensing People
C Captain Underpants - NBC
Bananaman - Start Licensing Banqueting House - Historic Royal Palaces Barbie - Mattel Batman - DC - Warner Bros BBC Earth - BBC Worldwide Beano - Start Licensing Beano Studios - Beano Studios
270
Behan Angel - Clive Juster & Associates
LICENSING SOURCE BOOK EUROPE 2017
CBeebies - BBC Worldwide Celessence - Art + Science International Charlie & Lola - BBC Worldwide Chef & Sue - Start Licensing Chelsea FC - Chelsea Football Club Chewits - Start Licensing Clarence - Cartoon Network Company Of Heroes - Sega Europe
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Property Listing (of contributors)
The Country Diary of an Edwardian Lady -
Dream Street - Platinum Films
Copyrights Group
Dreamworks Animation - Bulldog
Courage The Cowardly Dog - Cartoon
Licensing
Network
Duke of Delhi - Those Licensing People
Cow & Chicken - Cartoon Network Creature Comforts - Aardman
E
Curious George - NBC
Early Man - Aardman
Cut The Rope - Those Licensing People
Edward Monkton - DRi
D
Electronic Arts - Bulldog Licensing England Rugby - Rugby Football Union
Daddy - Clive Juster & Associates
Enid Blyton - Bulldog Licensing
The Art Of David McKee - Clive Juster
Eurosport - Discovery Consumer Products
& Associates
Explosion, the Museum of Naval
Dawn of War - SEGA Dennis & Gnasher - Beano Studios
F
Despicable Me - NBC
Fandango - Clive Juster & Associates
Dexters Laboratory - Cartoon Network
Fantastic Beasts and Where to
Dinky Toys - Art + Science
Find Them - Warner Bros.
Dinotrux - NBC
Fast and Furious - NBC
Discovery Adventures - Discovery
Father Christmas - Copyrights Group
Consumer Products
Fireman Sam - Mattel
Discovery Channel - Discovery
Fisher Price - Mattel
Consumer Products
Flash – DC - Warner Bros
Discovery Kids - Discovery
Florence Broadhurst - Art + Science
Consumer Products
International
DMAX - Discovery Consumer Products
Flower Fairies - Penguin Ventures
Doctor Who - BBC Worldwide
Fly Guy’s - Those Licensing People
Dot and Dash - Larkshead Media
Football Manager - SEGA
Dragon Ball Z - Those Licensing People
Fred - Clive Juster & Associates LICENSING SOURCE BOOK EUROPE 2017
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Property Listing (of contributors) Fruit Shoot - Start Licensing
Hillsborough Castle - Historic Royal
Fun With Spot - Penguin Ventures
Palaces Enterprises
Fungus The Bogeyman - Copyrights
Hot Wheels - Mattel
Group
How to Train Your Dragon - NBC
G
I
Gardeners World - BBC Worldwide
I Am Weasel - Cartoon Network
Garfield - Bulldog Licensing
Idris Ginger Beer - Start Licensing
The Gerry Anderson portfolio - ITV
IFL Science - IFL Science
Studios GE
In The Night Garden - DHX Media
Go Jetters - BBC Worldwide
It’s A WildLife - Bulldog Licensing
Golden Axe - SEGA Good Food - BBC Worldwide
J
Green Lantern – DC - Warner Bros
J20 - Start Licensing
Greenwich Polo Club - Copyrights Group
Jackie - Beano Studios
Grossery Gang - Bulldog Licensing
JCKSCRWN - Those Licensing People
The Gruffalo - Magic Light Pictures
Johnny bravo - Cartoon Network
The Gruffalo’s Child - Magic Light Pictures
Jurassic World - NBC Justice League – DC - Warner Bros
H
Justin’s House - BBC Worldwide
Hairy Maclary - Penguin Ventures Hampton Court Palace - Historic Royal
K
Palaces Enterprises
Kazoops - Art + Science
Hana Zuki - Hasbrox
The Kennel Club - 4Kids
Happy Jackson - Heather Flynn
Kensington Palace - Historic Royal
The Happy News - DRi
Palaces Enterprises
Harry Potter and J.K. Rowling's
Kew Palace - Historic Royal
Wizarding World - Warner Bros
Palaces Enterprises
Hey Duggee - BBC Worldwide
Kidscast - Those Licensing People
The Highway Rat - Magic Light Pictures
King Rollo - Clive Juster & Associates
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Property Listing (of contributors)
L
O
Ladybird Books Vintage Collection -
Oddbods - ITV Studios GE
Penguin Ventures
Off The Leash - Clive Juster and Associates
Land of Lost Content / Wayne
On The Prowl - Clive Juster & Associates
Hemingway - Start Licensing
Only Fools & Horses - BBC Worldwide
Lazy Town - Cartoon Network LIFE - Bulldog Licensing
P
Little Monsters - Those Licensing People
Paddington Bear - Copyrights Group
London Taxi - Bulldog Brands
Peter Rabbit Animation - Penguin
Looney Tunes - Warner Bros
Ventures
M
Peter Rabbit Classic - Penguin Ventures Peppa Pig - Entertainment One
Matt Hatter Chronicles - Platinum Films
Pitch Perfect - NBC
Max Adventures - 4Kids
PJ Masks - Entertainment One
The McMoos - Those Licensing People
Planet Cook - Platinum Films
Me To You - Carte Blanche Group
Planet Wrong - Larkshead
Microscopic Milton - Those
Media Licensing
Licensing People
Plasticine - Art + Science
Miffy - DRi
Poldark - ITV Studios GE
Mind The Gap - Transport For London
Power Puff Girls - Cartoon Network
Minions - NBC Miraculous - Bulldog Licensing
Q
Monkey - Bulldog Licensing
Q Pootle 5 - Larkshead Media
Monty Bojangles - Start Licensing Morph - Aardman Animations /
R
Start Licensing
R Whites Lemonade - Start Licensing
Mr Benn - Clive Juster & Associates
Rachael Hale - Start Licensing
The Mummy - NBC
Ray of Hope - Larkshead Media
N Noddy - NBC
Real Time - Discovery Enterprises Red Roses (England Women) - Rugby Football Union LICENSING SOURCE BOOK EUROPE 2017
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Property Listing (of contributors) The Revenge of Shinobi - SEGA
Sing - NBC
Roald Dahl - DRi
Smiley Baby, Smiley Couture, Smiley
Robinson's Fruit Squashes - Start Licensing
Happy Collection, Smiley Happy Décor,
Robozuna - ITV Studios GE
Smiley Happy Sports, Smiley London,
Rollie and Friends - Those Licensing
Smiley Originals, Smiley Originals,
People
SmileyWorld, SmileyWorld Boys,
Room On The Broom - Magic
SmileyWorld Girls - Smiley Company
Light Pictures
The Snowman (Licensing via Copyrights
Rubik’s - Smiley Company
Group) - Penguin Ventures
Ruckley - Rugby Football Union
The Snowman and The Snowdog (Licensing via Copyrights Group) -
S
Penguin Ventures
Samurai Jack - Cartoon Network
Soccer Suckers - Art and Science
Sarah & Duck - BBC Worldwide
International Ltd
Say Yes To The Dress - Discovery
Something Special - BBC Worldwide
Consumer Products
Sonic the Hedgehog - SEGA
Scooby-Doo - Warner Bros
Steven Universe - Cartoon Network
The Secret Life of Pets - NBC
Stick Man - Magic Light Pictures
SEGA Mega Drive and SEGA Master
Streets of Rage - SEGA
System - SEGA
Strictly Come Dancing - BBC Worldwide
SEGA Retro Collection - SEGA
Stylophone - Art + Science
Shaun the Sheep - Aardman /
Subbuteo - Art + Science
Start Licensing
Super 4 - ITV Studios GE
Shark Week - Discovery
Supergirl – DC - Warner Bros
Consumer Products
Superhero Friends – DC - Warner Bros
Shepperton Design Studios - Gloden
Superhero Girls – Dc - Warner Bros
Goose
Superman – Dc - Warner Bros
Sherlock - BBC Worldwide Shinzi Katoh - Copyrights Group
T
Shopkins - Bulldog Licensing
Tales From The Web - Larkshead Media
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Property Listing (of contributors) Tango - Start Licensing Team England - Rugby Football Union Teletubbies - DHX Media Thomas And Friends - Mattel Classic Thunderbirds - ITV Studios Thunderbirds Are Go - ITV Studios Timmy Time - Aardman Tiny Tatty Teddy - Carte Blanche Group TLC - Discovery Consumer Products Tom and Jerry - Warner Bros Top Gear - BBC Worldwide Topsy and Tim - Penguin Ventures Total Divas - WWE Total War - SEGA Tower Of London - Historic Royal Palaces Enterprises Towser - Clive Juster & Associates Trolls - NBC Twickenham Stadium - Rugby Football Union Twirlywoos - DHX Media Twozies - Bulldog Licensing
U U-Vault - NBC Uncle Grandpa - Cartoon Network Underground Brand - Transport For London Underground Map - Transport For London
V Victor & Maria - Clive Juster & Associates Victoria (world excl-UK) - ITV Studios GE Village People - ITV Studios GE Vintage Ladybird - Penguin Ventures Voltron - NBC
W Wallace & Gromit - Aardman / Start Licensing Watership Down - ITV Studios GE Watt The Devil - Clive Juster & Associates We Bare Bears - Cartoon Network Where’s Wally - NBC Winston Steinburger and Sir Dudley Ding Dong - Entertainment One Wonder Woman – DC - Warner Bros World Rugby Museum - Rugby Football Union
Y Yo Kai Watch - Bulldog Licensing
Z Zou - Those Licensing People Zuma The Dog - Those Licensing People