The Licensing Source Book Europe – Spring 2022

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22-23 LSB 2022 Insights_muk.qxp_NEW LSB 2008 GRID 15/01/2022 14:04 Page 22

THE INSIGHTS FAMILY RESEARCH

Future proofed The Insights Family predicts some of the key trends in the kids, parents and family universe to watch out for in 2022 from its Future Forecast report.

T

he Insights Family has launched its annual Future Forecast 2022 report, which highlights some of the key trends to keep an eye on for the next 12 months. Future Forecast 2022 is the fourth iteration of the coveted report, which has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018) and Co-Creation (2020).

Inset: Future Forecast 2022 is the company’s fourth iteration of the report.

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LICENSING SOURCE BOOK EUROPE 2022

The report has continued to track and monitor the impact of a number of key factors such as Covid, technology and the environment and how they are transforming the attitudes, behaviour and consumption of kids, parents and families around the world. “Our purpose is to provide kids, parents and families with a voice,” comments Nick Richardson,


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