26-27 LSB 2022 Retail Round Up_muk.qxp_NEW LSB 2008 GRID 11/01/2022 11:31 Page 26
RETAIL ROUND-UP
Inset: The range coincided with the debut of Disney+ show, The Book of Boba Fett. Below left: The H&M x Smiley range is infused with retro vibes.
The New Year has kicked off with a number of retailers engaging with an increasingly diverse selection of licensed properties, from US colleges through to sports and heritage brands. LSB rounds up some of the latest activity.
Basket fillers
Boba Fett blasts into Zavvi
Fans of the Star Wars spin-off, The Mandalorian, can now get their hands on a limited edition collection of Boba Fett merchandise at Zavvi. The new range launched worldwide in conjunction with The Book of Boba Fett on Disney+. The wearable memorabilia is emblazoned with the Mandalorian helmet and Beskar armour, printed on a range of tshirts and jumpers. The new clothing collection joins the existing Boba Fett products from Zavvi which includes homeware and action figures.
Smiley teams with H&M H&M has been enjoying success with a new streetwear collaboration with the Smiley brand. The range – for both men and women – is infused with retro vibes and includes tie-dye hoodies, loosefit denim and relaxed joggers, tees, rugby shirts, a puffer jacket and sport socks. The colour palette is light purple, off-white, soft beige and solid black. The majority of the collection is made using more sustainable materials. Inset: The UCLA collection is part of Zara’s Join Life label.
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LICENSING SOURCE BOOK EUROPE 2022
Pokémon Center online store opens for UK fans The Pokémon Company International has launched a new Pokémon Center UK online store, the company’s e-commerce arm and the premier destination for purchasing official Pokémon merchandise in the UK. This marks the first time that Pokémon fans in the UK can purchase a range of products
Zara goes back to college with UCLA
UCLA Trademarks & Licensing has launched a new fashion collection for men and children with Zara. Part of the Zara ‘Join Life’ label, the range aims to celebrate the LA university brand and its Bruins mascot, with products including sweatshirts, long-sleeve tees and hoodies. “We are very proud to represent the UCLA brand and happy to see this collection from Zara available worldwide to men and the children in their lives who aspire to live the UCLA dream,” commented Malin Jahde Holm, head of softlines licensing and collaborations at Plus Licens AB, which represents the UCLA brand for licensing opportunities in the European market.
